"Should I Switch Off YouTube and Just Focus?" — Transcript

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1. 0:00Uh, so I
2. 0:01I'm a relatively
3. 0:03like we're a relatively young company
4. 0:05and so one of the things that I struggle
5. 0:07is more on like that third category with
6. 0:08the focus or the woman in the right
7. 0:10>> how common these are. Just saying. Yeah,
8. 0:12go for it.
9. 0:13>> So like for me is basically like how do
10. 0:15you balance the consuming of useful
11. 0:19content for your business? Like there's
12. 0:20always like a new tool, a new strategy,
13. 0:23new content from the Harmon Brothers,
14. 0:25right? And also And I also like we're
15. 0:28leaving this workshop with like, "Hey,
16. 0:30this is what you should focus on." So is
17. 0:32it a matter of just like, "Hey, switch
18. 0:33off YouTube for the next 12 months and
19. 0:35just do this?
20. 0:37Or miss out on
21. 0:38>> Everything except my beers.
22. 0:39>> Exactly, right. And so or potentially
23. 0:41like miss out on like a particular
24. 0:43strategy or tool that can maximize what
25. 0:44you're focusing on. So how do you
26. 0:45balance both of those
27. 0:47in your business?
28. 0:49>> Yeah, I'm going to make this really
29. 0:50short cuz I could do a whole talk on
30. 0:51this. But um
31. 0:55So in terms of prioritizing what you're
32. 0:56going to do,
33. 0:58three steps. What happen who? So what
34. 1:00are you going to do? It either's going
35. 1:01to get you more customers or make them
36. 1:03worth more. If you can't figure out what
37. 1:06goal it's going to accomplish, then
38. 1:07don't do it cuz you have to be able to
39. 1:09say cuz only way you're going to grow a
40. 1:10business is get more customers, make
41. 1:11them worth more. That's it. And so if it
42. 1:13doesn't do either of those things or not
43. 1:14clearly, then find something else that
44. 1:15does. Once you know that it's okay,
45. 1:17cool, we're going to get more customers.
46. 1:18That's going to be our our deal. Well,
47. 1:20how are we going to do that? You can do
48. 1:21more, you can do better,
49. 1:23or you can do new.
50. 1:25Right?
51. 1:26And typically when you're small, you do
52. 1:29this first. When you're big, you do this
53. 1:31first.
54. 1:33You do more first and then you do better
55. 1:35when you're bigger. And then once you
56. 1:36can't do any more, any better, then you
57. 1:37try something new.
58. 1:39So right now, and then you go into who's
59. 1:41going to own the the initiative. Now,
60. 1:43for you,
61. 1:45um I ask the same question which is,
62. 1:47"Why can't you do 10 times more of what
63. 1:48you're currently doing that's working?"
64. 1:50What breaks?
65. 1:53>> Um there's a knowledge barrier or like
66. 1:56um
67. 1:57I haven't learned how to do it yet.
68. 1:59>> Well, yeah, but what would actually
69. 2:01break? So, if you did like what's how do
70. 2:03you get customers right now?
71. 2:04>> Uh mostly organic, just referral and
72. 2:07channel partnerships.
73. 2:08>> Okay, what's the percentage split
74. 2:09between those?
75. 2:10>> Uh 70% organic, 30% channel.
76. 2:13>> Okay, got it. Is the channel partner
77. 2:14like a reliable process or they just
78. 2:15come inbound?
79. 2:16>> Uh they What do you mean?
80. 2:18>> Is it like do you reach out to people
81. 2:19and you convert a certain percentage of
82. 2:20those people into channel partners? You
83. 2:22know a channel partner's worth X.
84. 2:23>> Yeah, that's what we're doing.
85. 2:24>> Okay, cool. So,
86. 2:26what stops you from doing 10 times more
87. 2:28reach outs for channel partners?
88. 2:31>> Just um
89. 2:33time and like I would just like what's
90. 2:35the right strategy to reach out to them.
91. 2:36>> Well, what you're doing is already
92. 2:37working. You have 30% of your business
93. 2:38comes from it. So, what does changing
94. 2:40nothing, what stops you from 10Xing the
95. 2:42amount that you're doing there?
96. 2:44>> Yeah, it's nothing. Just
97. 2:46>> No, I'd be like it's a it's a real
98. 2:47question. Is it you can't do 10, right?
99. 2:50You'd need somebody else.
100. 2:52Okay, so recruiting somebody who can
101. 2:54take over a portion or add to your
102. 2:56output, rather your input, would be the
103. 2:59constraint of the business.
104. 3:04Does that make sense?
105. 3:04>> Yeah.
106. 3:05>> That's it.
107. 3:06Cuz if you hired five more people to do
108. 3:08what you're doing, would the business
109. 3:09make more money?
110. 3:10>> Yes.
111. 3:10>> Is there anything else you could do that
112. 3:11would make the business more money than
113. 3:12doing that?
114. 3:14>> Right now, I mean
115. 3:15>> All right.
116. 3:16>> Thank you.
117. 3:17>> If you are a business owner and you are
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