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Shopify Tutorial for Beginners 2026 - Build Your First Store — Transcript

by Darrel Wilson · 8,623 words · 1,184 segments · language en · Watch on YouTube

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0:00If you want to start an online store and
0:01you're brand new to Shopify, then this
0:03tutorial is for you. In this video, I'll
0:04walk you through how to create a ready
0:06to go Shopify store in under an hour
0:07that looks damn good step by step. I'll
0:09walk you through how to sign up with
0:10Shopify, choose and customize a theme,
0:13add products, set up taxes and shipping,
0:15and finally connect credit card
0:17payments. So, after watching this video,
0:18you'll be accepting credit card payments
0:20from all around the world. So, if your
0:21goal is to launch a Shopify store today,
0:23then make sure to watch the entire
0:24video. With that said, let's get
0:26started. Let's first go to step one.
0:27There is a link in the video
0:28description. This link will let you sign
0:30up to Shopify for free and it'll also
0:32give you 3 months of Shopify for just
0:34$1. How about that? So, let's [music]
0:35get started. Okay, so once you click on
0:36that link in the video description,
0:38it'll take you to this page here and you
0:39can sign up for free. So, you'll go
0:41ahead and put in your email. Then you'll
0:42click on next. On the next page, you'll
0:44put in your email, your password, and
0:46then you'll click on create Shopify
0:48account. On the next page, it'll prompt
0:50you to enter in your credit card
0:51details, but we can skip this for now.
0:52So, here at the bottom, I'll click on
0:54skip. Next, it'll ask us where we want
0:56to sell. And here I'll just select an
0:58online store and click on next. Next,
1:01it'll ask us if this is a new or
1:02existing business. I'll just click on
1:04new business and click on next. Next,
1:06it'll ask us what we want to sell, but
1:08I'll just click on I'll decide later and
1:09click on next. Lastly, you'll give your
1:11store a name. So, I'm going to put the
1:12Wilson shop and click on finish. Okay.
1:16Now, before going any further, the first
1:17thing we need to do is verify our email.
1:19So, you're going to check your email
1:20account and you'll get an email from
1:22Shopify. Make sure you verify your email
1:23address. So, right here, I'll click on
1:26confirm email. All right, cool. So, now
1:27our email address has been verified.
1:29Now, the very first thing that we're
1:30going to do is we're going to adjust the
1:32theme of our store. Now, real quick, I
1:33want to close this AI builder. We'll
1:35talk more about this a little bit later,
1:37but you can turn this on or off by
1:38clicking on this logo here at the top.
1:40But for now, I'm going to close it and
1:42let's go over here to online store. Now,
1:44a Shopify theme is essentially the look
1:46and feel of your Shopify store. If you
1:48want to view your store right now, here
1:49I'll click on view your store. And this
1:51is an example of what your store looks
1:53like right now. So here we have this
1:54banner, we have some demo products, and
1:56then we have a sign up form at the
1:58bottom. Now, if you want to switch your
2:00theme, let me show you how to do that.
2:02Let's go scroll down here at the bottom.
2:03And then here we have popular free
2:05themes. Right here, I'll click on visit
2:07theme store. Now, Shopify offers a total
2:10of 24 free themes to switch from. So
2:13here we have a list of variety of free
2:16themes that you can go ahead and import
2:17on your store. If you want to use one of
2:19these themes, for example, I like the
2:21trade one. I'll click on the trade theme
2:23and then at the bottom right I'll click
2:25on try theme and now it's installing the
2:27trade theme on our store. Now going back
2:29to our Shopify dashboard if I scroll
2:31down you'll see that this trade theme
2:33has been installed. Now I need to
2:34publish it. So I'll click on the publish
2:36button and then publish this new theme
2:38to my store. Cool. Once I do that here
2:40I'll click on the view your store and
2:42voila here is our new theme installed on
2:44our Shopify store. But if you want to go
2:46back to the Horizon theme, we can
2:48actually go back down and under Horizon,
2:51we can actually switch back to the
2:52Horizon. So here, I'll click on publish
2:54and publish. Now, there's one thing to
2:57note. If you do all the work on one
2:58theme, it's saved under that theme. So,
3:00if you build your store and you switch
3:02themes, uh you're going to have to start
3:03over from scratch. So, make sure that
3:05you do pick a theme that you like from
3:06the start. So, next, let's talk about
3:08how to customize our website using the
3:09theme. Now, over here, we have this edit
3:11theme button. Let's click on edit theme,
3:13and this will turn on the customizer.
3:15Okay, so this is the interface for
3:16Shopify and this is where we can build
3:18our store. Now, before we jump into the
3:20editor, let's just explore some of these
3:21options. Now, here at the top, this is
3:24where you can navigate to different
3:25parts of your websites, like different
3:27pages and also the cart and checkout.
3:29We're going to customize our product and
3:31collection page a little bit later. On
3:33the right side up here, you'll see that
3:34you can adjust this for mobile and also
3:37see what it looks like in a full screen
3:39preview. So, if you want to adjust the
3:41size of the screen and see what it looks
3:43like for different devices, you can
3:44adjust that. They also have this new
3:46thing called Sidekick. Now, this is an
3:49AI tool, and we're going to come back to
3:50this a little bit later. I personally
3:52wouldn't recommend it to build your
3:53store. It doesn't really do a good job,
3:55but it is helpful if you want to make
3:57products and categories. So, I'm going
3:59to close this. On the left side, you'll
4:01see you have elements. So, here we have
4:03our header, and then you can see
4:05elements within the header. If I click
4:07on announcement bar, I can now customize
4:09the specific elements. And every single
4:12module with Shopify has their own
4:14styling options. For example, here
4:16you'll see I can make this full width or
4:18page size. We can adjust the thickness,
4:20padding, and a few other options. Now,
4:23when I click on another element, you're
4:24going to see that I have different
4:26options for each specific element. Now,
4:28here I can actually collapse these to
4:30hide everything else. Now, what's also
4:32really cool is I can actually rename
4:34these. So, if I click on this and click
4:36on the three dots and click on rename, I
4:38can just rename this to menu, right?
4:39Because this is actually our menu. I
4:40don't know why it's called the header.
4:42So, I'm going to enter in menu. Click
4:44away. And then if I click on back,
4:46you'll now see it changes to menu. And
4:48that makes a lot more sense. So, this is
4:50our header section. And below that, we
4:52have our hero section, which is our main
4:54hero image on our website. And then
4:56below that, we have the footer section
4:58down here. And when I hover over it, the
5:00screen will actually bring us to that
5:02specific section. So let's scroll up
5:04here and let's adjust our homepage. Now
5:06I've already created another Shopify
5:08store over here and I'm using the same
5:09exact theme. So here we have our logo.
5:12We have a split screen effect. And then
5:14here we have some text. We have our
5:16collections which are essentially your
5:18product categories. Below that we just
5:20have some more upsells regarding our
5:22products. And below that we have our
5:24products right here in a really nice
5:26clean format. And we've also integrated
5:28this quick ad where I can just quickly
5:29add it and then it's added to the cart.
5:31So, I'm going to walk you through how to
5:32create something like this in this
5:34video. So, I'm going to walk you through
5:35how to create a very optimized Shopify
5:37store in this video. Now, the first
5:39thing that we're going to do is upload
5:40an image. Now, I have demo images for
5:42all of you. You can access those images
5:44in the video description. So, right here
5:46for media 1, I'll click on select. And
5:48then here, I have images in my Lita
5:50library. Now, in order to upload your
5:52own images, you'll click on add files.
5:54And here you'll see that I have this
5:56Shopify folder where I've included all
5:58these image. So, if you click on one
6:00image and you hold shift and you press
6:01down, you can actually go ahead and
6:03upload all of these to your Shopify
6:05store. And you can use these images to
6:07follow along in this tutorial. So, I do
6:09recommend you upload them. So, once you
6:11upload them, you'll see that you have
6:12them available right here. And I'm going
6:14to select this one with the woman
6:16holding this basketball and then click
6:18on done. And that's now going to change
6:20my hero image. Now, if you want to have
6:22a split screen effect, very similar to
6:24what I did right here, all you got to do
6:26is add in a second image for media 2.
6:28So, I'll click on select and I'll select
6:31this guy here and then click on done.
6:33Next, I want to change this heading
6:35text. So, I'll click on the heading text
6:36and then we can adjust our heading text
6:38here. So, I'll go ahead and change the
6:40text. And below that, we can adjust the
6:42layout. So, if you want this like uh
6:44very long, you can go ahead and change
6:46the max width. Then you can change the
6:48position of this text here on your
6:50landing page. Now the next option is
6:52typography. Now what I recommend to do
6:54here is adjust your presets before
6:56building your store. So right here I'll
6:58click on theme settings. And here are
7:00the fonts that we can use to adjust our
7:01store. Now these fonts right here are
7:03very generic, very ugly. So I do want to
7:06adjust this. So for my body I want to
7:08give it a little bit more taste. So I'm
7:09going to select SF Mono. This is the one
7:11I chose for my demo store. So I'm going
7:13to select this one here. Now, what this
7:15is going to do, it's going to change a
7:17lot of the smaller text, but it's not
7:18going to change the heading text. So,
7:20I'm going to use a different font for
7:21that. The subheading, I'm going to leave
7:23this as enter. And also the asense, I'll
7:25also leave that as enter. However, for
7:28the heading, I'm going to select my own.
7:30So, I decided to select bayon. And once
7:33I do this, all the heading text will
7:35adjust on my website. So, here I'll
7:37click on select. Now, if we scroll down
7:39through rest of the websites, you're
7:41going to see now it looks a little bit
7:42different. it adds that little sports
7:44feel to it. So, I feel like that font
7:45really works well for my store. So,
7:47you're going to select a font that works
7:49good for your store. And once you do
7:50that, we can move on. So, next we're
7:52going to scroll down and here we have
7:54heading one. Now, this is optional. You
7:56don't have to do this, but if you want
7:57to adjust the heading size for each
7:59specific H1 and H2 and H3 tag, you can
8:02do that right here. For example, for the
8:04H1, I'll make this a little bit larger.
8:06I'll put 88.
8:08For the uh H2, I'll go ahead and put 72.
8:12And then I'm going to slowly make this a
8:14little bit smaller here. So the H3, I'll
8:18leave this as 32. And I think that's
8:20good. So I just want to adjust those
8:22fonts. So now when I actually design my
8:24website, I can just refer to the
8:26presets. Next, let me show you how to
8:28adjust the color schemes for each
8:29section on your website. Now here we
8:32have colors. Now you can apply these
8:34color schemes to each individual section
8:36of your websites. Now I want to apply a
8:38color scheme to this section here. So,
8:40I'm going to click on color scheme 2.
8:42Now, for this section, I'm going to
8:44change my headings to white. So, here we
8:46go. I'll change this to white. And the
8:48text as well, I'll change this to white.
8:50Now, once I scroll down here, you're
8:52going to see primary button. Now, I can
8:54change the background color for this,
8:56right? So, for example, if I want this
8:57to have a white background and black
8:59text, I'll go ahead and change the text
9:01here to black. Okay. Now, we can't see
9:04what we're doing right now, obviously.
9:06So, what I want to do here is now apply
9:08this color scheme to this section. So we
9:10can actually visually see the changes
9:11being made. Real quick, I'll go ahead
9:13and click on save. So to apply a color
9:15scheme to a section here, I'll click on
9:17this hero section and I'll click on
9:19hero. Now we're going to scroll down and
9:21on this section you're now going to see
9:23appearance. So I want to apply color
9:25scheme 2 to this specific section. So
9:28now we're applying color scheme to this
9:29specific section. Now here we have an
9:31overlay color. Notice how it's a little
9:33dark. So I want to get rid of that
9:34overlay. So here I'll go ahead and just
9:36reduce the opacity.
9:39And there we go. Next, I want to style
9:41the button for this landing page. So to
9:43do that, I'll click on color scheme.
9:45Then I'll click on edit. And all I got
9:48to do is change the background for the
9:49secondary button. So here we have the
9:52secondary button. And here I'm going to
9:54put a white background. And there we go.
9:57So now we can adjust the background for
9:58that button. So, now that we've made our
10:00landing page look really clean, if you
10:02want to add elements in between these
10:03sections, all you got to do is click on
10:05this plus right here. And then here we
10:07have a list of elements. So, I'm going
10:09to select text. And then here we have
10:11some text. And then obviously we can
10:13click on this and then you can add a
10:15little bit more about the text. So, I'll
10:17go ahead and change this to something
10:18else. And then once I click on the text
10:21module, you now see that we can fully
10:22customize the text. Okay, cool. And if
10:25you also want to adjust the size of the
10:27text, you can always go into the
10:28presets. And if you don't want to use
10:30the presets, you'll just click on custom
10:32here. And then you can change the size
10:34of the text. So now that we have a
10:35really nice looking landing page, now
10:37let's adjust the logo of our website. So
10:39up here at the top, I'll click on Wilson
10:41Shop. And we need to edit the logo in
10:43the theme settings. So I'll click on
10:45theme settings. And here we can upload a
10:47logo to our store. So for the default
10:49logo, I'll click on select. And I'm
10:52going to select this one right here,
10:53Gear Grove. Click on done. And look at
10:56that. We now have a logo on our store.
10:57It just makes it look a lot more
10:58official. Right now, we also need to
11:00upload a favicon to our store. A favicon
11:03is the icon that appears at the top of
11:05the browser when people visit your
11:06store. So for favicon, I'll click on
11:08select.
11:10I'll scroll down and I'll click on the
11:12Gear Grove again and click on done. Now,
11:14if you want to adjust this menu bar
11:16right here, we can click on the menu bar
11:18and click on menu right here. Here we
11:20can adjust the logo position, the menu
11:22position and also adjust the color. So
11:24for example, if you want the logo in the
11:26center or in the right, you can move the
11:28logo around and also the same thing here
11:30for the menu as well. If we scroll down,
11:34you can turn on or off these elements.
11:36So this is the search icon. I do
11:38recommend to leave these on because they
11:39do make your store a lot more optimal.
11:41Below that, we have some options for the
11:43menu where we can make it compact or
11:46standard. And you can browse through
11:47these options and adjust them. Next, we
11:49have the color scheme. Now, I mentioned
11:51before how you should make each row
11:52their own color scheme. So, I'm going to
11:54select row one, and we're going to use
11:56this as scheme one. And then here, I'll
11:58click on edit. And now, we can design
12:01the actual background of the menu. So,
12:03for example, I'm going to change this to
12:05something like like darker. Now, notice
12:07here how it's also changing these other
12:08sections. And that's because they're
12:10also using scheme one, but uh I'll show
12:12you how to fix that in just a bit. So,
12:14you can go ahead and select a specific
12:15color scheme here to fit your liking.
12:18I'll go ahead and select something like
12:19this, uh, like a very subtle gray. So,
12:21here I'll select gray, and I'll just
12:23reduce the opacity of it, like a very
12:25soft gray. There we go. So, now we have
12:27a really nice subtle gray on our
12:28websites. Now, I also do want to get rid
12:30of this announcement bar. I just feel
12:32like it's just not really needed, right?
12:33It's taking up a lot of space and it
12:35just it's just a very weak text, you
12:37know? So, I'm going to go ahead and
12:39click on the announcement bar and click
12:41on remove. So, next, let's go ahead and
12:44talk about how to add in sections. So
12:45over here I'll click on add a section
12:47and this is essentially where you can
12:49add in sections. Now Shopify has a weird
12:52way of showing the section. So if you
12:54collapse banners and if you collapse
12:57collections and you scroll down you'll
13:00actually have more elements here. So I
13:02guess that's a glitch or something. I'm
13:04not really sure. But uh what I want to
13:05do here is I want to select the marquee.
13:07Okay. And there we go. So now we have
13:09that marquee there just like our demo
13:11websites. And if I click on this, I can
13:13always adjust the text here on the left
13:15side. The next thing I want to do is add
13:17in a new section. So I'll click on add a
13:19section. And we're going to click on
13:21collections this time. And I do want to
13:24insert a collection list grid. So I'll
13:27select collection list grid. Essentially
13:29what this is is categories. And what
13:31we're going to do is we're going to
13:32basically add in a categories a little
13:34bit later and they're going to propagate
13:36here automatically. Now for the rest of
13:38these sections, I want to change the
13:39background to white. So before going any
13:41further, I'm going to click on one of
13:43these sections here and adjust the color
13:45scheme to three. And then I'm going to
13:48actually edit the scheme three and just
13:50change the background to white. Okay, so
13:53this one's going to be white. And also
13:55this section here, we're also going to
13:57make this section white as well.
14:00So I'll change this also to three. I
14:02would just use like uh you know three is
14:04like the body of your website, right?
14:06And then also here I'm also going to
14:08change this to scheme three. There we
14:11go. I've seen many tutorials on YouTube
14:13and a lot of guys who make these Shopify
14:14tutorials, they completely ignore the
14:17color and the fonts because they do find
14:18it difficult. But once you implement a
14:20system, you can adjust the colors and
14:22fonts really easily on your Shopify
14:24store. Now, the last thing I want to do
14:26is adjust our collection grid. So, I
14:28actually want to add a border to this.
14:29So, what I'm going to do here is click
14:31on the collection card and I'm going to
14:33turn on solids and we're going to add a
14:35little bit of border here. So, I'm going
14:38to put in like three pixels of border.
14:40And what that's going to do is that it's
14:42actually going to add a border around
14:43our collection. Very similar to our demo
14:45website. So, over here, if I scroll
14:47down, we have this really cool border.
14:49And we can display our categories here
14:50in a really nice format. And the last
14:52thing I want to do is just add in one
14:54quick section. So, this is going to be
14:55another upsell. We're going to scroll
14:57down here and just insert. We're going
14:59to insert this image with text. And then
15:01I can just go ahead and adjust this.
15:02Right. So here I want to sort of
15:04showcase my other products. So I'll just
15:06click on this basketball one. Click on
15:08done. And then here we can talk about
15:10our signature products. Now scrolling
15:12down at the end here, we have products.
15:14And these are just placeholders for now.
15:15So once we add in products, they will
15:17automatically propagate right here. And
15:19at the bottom right here, we have our
15:21footer. And we'll come back to the
15:22footer a little bit later. Once we
15:24create privacy policies and tooss, we
15:26will add them here to the footer of our
15:28websites. So overall, we have a really
15:30nice clean landing page that we made in
15:32just a few minutes. Let's go ahead and
15:34save it. Here at the top, I'll click on
15:36save. Now, you'll also notice if we
15:38click on mobile, we can actually preview
15:40our website in a mobile device. So,
15:42let's go ahead and scroll down. And as
15:44you can see, it looks really clean on
15:46mobile device. Now, we can actually
15:48adjust some elements for mobile devices,
15:50such as this button. If I click on this
15:52button for bubble width, I want to
15:54change this to full width. You know, I
15:56like this better just because it's
15:58easier to click on. Right. Scrolling
16:00down, we have our products here. And
16:01then we have our footer at the bottom.
16:03Next, let's talk about how to create
16:04collections and also products. So, I'll
16:06click on exit. On the left side, I'll
16:08click on products. And before we create
16:10products, let's create collections. Now,
16:12collections are essentially categories
16:14for your products. So, here at the top
16:16right, I'll click on add collection. And
16:18this will be sports products. Next, I'll
16:20click on add image and add an image for
16:22this product category. I'll select this
16:23baseball glove and click on done. At the
16:26top, I'll click on save. Let's click
16:28back on collections. Now, this is where
16:30the AI is actually useful. We can
16:32actually ask the AI assistance to create
16:33collections for us. So, let's do that.
16:36Create me one collection for sportsware
16:37and use this image. And then I'll go
16:39ahead and upload this image. I'll select
16:41this one here and click on done. Then
16:43I'll run this prompt. You will then see
16:44it created the collection and it
16:46actually did it much better than us. It
16:47added description, SEO title, SEO
16:49description here. I'll click on preview
16:52and then I'll just click on save. And if
16:54I click on collections here, you're now
16:55going to see sportsware. So, I do
16:57believe the AI system is actually really
16:59good at creating categories and
17:01sometimes products. I'll go ahead and
17:02create one more using the AI. Awesome.
17:04Look at that. And now created our
17:06categories for us. Let's go over here,
17:08click on products, and click on add
17:10product. Now, we're going to create a
17:12product. So, for the title, go ahead and
17:14put the name of your product. I'm going
17:15to put baseball glove. Below that, we
17:17can add in some AI description. So here,
17:19I'll go ahead and click on generate text
17:20and then I'll put normal baseball glove.
17:24For the tone, I'll put playful and click
17:27on generate. Here, I'll get rid of this.
17:29You can also choose to add in video and
17:31images in your product description.
17:34Below that, we have media. Now, this is
17:36the featured image that represents your
17:37product. Then, I'll select my baseball
17:39glove.
17:40Below that, we're going to insert the
17:42price. So, this is going to be $30. And
17:44here we have compare at. You can
17:46actually put a compare app price. So,
17:48this is basically a sale price. So,
17:50normally it shows $40, but it's going to
17:52be on sale for 30 bucks. Scrolling down
17:54here, we can choose to add the quantity
17:56of the actual product. So, I'll just put
17:58that we have 20 in stock. If you don't
18:00want to show the quantity of the
18:01product, you can check this box and that
18:03will actually hide how many products you
18:05have in stock. Below that, we have
18:07shipping. Now, here I'll go ahead and
18:09click on the packaging and click on add
18:11a new package. So, you can choose a
18:14package type. You can also put the
18:16length. So, I'm going to put box, I'll
18:18put 16 by 12 by 12. And we're going to
18:21select inches. And for the weight, it's
18:24going to be about 1.5
18:26lb.
18:27And for the package name, this will be
18:29apparel. So, you can create presets for
18:32your package type, such as box,
18:34envelope, and soft package. So, here
18:36I'll click on add package. Now, if this
18:38is a digital product, you can actually
18:40turn this off, and that'll actually take
18:42away the shipping option. But if this is
18:44a physical product, you might want to
18:45leave that on. Here we have variance.
18:47And we'll come back to this a little bit
18:49later when we create a second product.
18:51Now, when we upload an image, what's
18:52really cool is that the category meta
18:54fields are automatically filled out with
18:56AI. So, here we have color, handware,
18:58material, age group. Here we can put in
19:00like teen or something, right? Teens.
19:02Here, I'll select teens. And uh yeah,
19:05you can add in like more meta fields for
19:07your products. Below that, we have the
19:09SEO. So this is the SEO description for
19:12the baseball glove. If you want to
19:14update the SEO description, you'll click
19:15on edit and then you can edit the SEO
19:17description for each individual product.
19:20Next, let's go ahead and scroll up. So
19:22here we have product organization. Now
19:24type is essentially another way on how
19:26you can categorize your products. A
19:27vendor is where the actual product comes
19:30from. Collections, we're going to go
19:32ahead and select the sports apparel and
19:35maybe even sports products. So we
19:37created these earlier. So, every time
19:38you make a product with Shopify, you can
19:40now add them to your collections. And
19:42below that, we have tags. So, I'm going
19:44to put brown,
19:46glove,
19:48and baseball.
19:50Tags are essentially easier ways for
19:51users to search and navigate through
19:53your store. So, if they type in
19:55something like glove, then this product
19:56will be displayed. So, after we select
19:59all those options, let's go ahead now
20:00and publish the product. So, here at the
20:02top, I'll click on save. Now, let's take
20:04a look at our product. Here, I'll click
20:06on preview. And here we go. So now we
20:08have a really nice dedicated product
20:09page for our products. Now there are
20:11some tips I want to give you. For
20:13example, over here we can actually
20:15insert media. So here I'll click on
20:17insert media and you can add in banners
20:20like 40% off or something or you can
20:22sort of you know entice the buyer to buy
20:24something. I'll also go ahead and put in
20:26some bullets. So here I'll put bullet
20:28and then I'll just add in a few bullets.
20:30Next I'll click on preview. And now you
20:32can see it's a lot more encouraging,
20:34right? We have this big 40% off. We have
20:36all these upsells and I believe adding
20:38in a little bit more description can
20:39really increase conversions for your
20:41Shopify store. Next, let's create
20:43another product with AI here. I'll click
20:44on products and we're going to click on
20:47add product here at the top right. Next,
20:49I'll open up the AI assistant and I'll
20:51just ask it to create a product for us.
20:53Here, I uploaded the image and I typed
20:55in create a product that's called sports
20:57jacket. Now, I do believe that this
20:59actually does speed up the process. They
21:01do actually create some pretty
21:02descriptive titles and description for
21:04products once you upload the image and
21:06just give it some description. So, let's
21:08see what it makes here. Here we go.
21:09Sports jacket description. Everything's
21:11good. I'll go ahead and click on
21:13preview. Everything has been
21:14automatically propagated for us. Alls I
21:16got to do is adjust the price. So, here
21:18I'll just adjust the price. And then we
21:20have to add in quantity. So, here I'll
21:22put in that we have 10. And then I'll
21:24click on save. Next, let's click on
21:26preview. And here we go. Now, we have
21:28that sports jacket. So, the AI is pretty
21:30useful when creating products with
21:32Shopify. And lastly, let's create a
21:34variable product. Now, if you have a
21:35product with multiple variables such as
21:37size and color, let me walk you through
21:39how to create one. So, here I'll click
21:40on add product, and then we'll create a
21:43variable product. So, I'll go ahead and
21:45fill this information out. So, I added
21:47in some description for our shoes. Now,
21:48let's go ahead and add a price. So, the
21:50price is $50, and I'll put that we have
21:5420 available.
21:56Scrolling down, we're going to add in
21:58some variants. So, I'll click on add
22:00options and I'll select color. So, here
22:03we have white. I'll click on the color
22:05and we're also going to select brown.
22:10Okay. Then I'll click on done. Next, we
22:13have add another option. And I'm going
22:16to select shoe size.
22:18And what we're going to do is I'm gonna
22:20put something like nine, 10,
22:25and 10.5.
22:28Then I'll click on done.
22:30Next, I'll scroll down. And now we need
22:32to add the prices for the variants. So
22:34here we have white. So what do the white
22:37shoes cost? Well, they probably all cost
22:38the same, right? But we first need to
22:40add the image for the white shoes. So
22:42here I'll add in the white shoes. And
22:44then we'll also adjust the inventory.
22:45So, I'll put that we have 10 of these
22:47sizes and 10 of these. And we can adjust
22:50the price for each variants, but I'll
22:52just go ahead and collapse this. Then
22:54I'll also do the same thing for brown.
22:56And of course, we can adjust the price
22:58for each of these, but I'll just put
22:59that we have 20. And then over here, we
23:01have 20. And then over here, we also
23:04have 20. And this one can cost like $100
23:07or something, right? Just just to mix it
23:08up. So, if you have products with
23:10multiple variables, like t-shirts with
23:11different sizes and colors, this is how
23:13you can create variable products. Now,
23:15once you add in those variants, we can
23:16scroll to the top here, and all we got
23:19to do is just make sure that we add this
23:20to our collections. So, I'll put sports
23:23apparel and sports wear. Then, I'll
23:25click on save. All right, cool. So, now
23:27let's take a look at our shoes. And here
23:29we go. We now have Wilson sports shoes
23:31where we have different colors,
23:32different sizes, and we have our
23:34description. Now, currently, right now,
23:36it's unavailable, but once we actually
23:37visit the website in a different
23:39browser, we can actually add these to
23:40the cart. The next thing we need to do
23:42is now add the collections to our
23:44homepage. So under the online store,
23:47let's click there and then we're going
23:48to edit the theme. So click on edit
23:50theme. So now that we created
23:52collections, now let's update the
23:53homepage. So we want to change this to
23:55our collections that we created. So I'll
23:57click on the uh the background and under
24:01collections, we will then select our
24:03collections.
24:07You can also adjust the type. So you can
24:09change this to grid, bento, or
24:10editorial. And you can adjust the
24:12columns and also the gap on your
24:14collections. But I do like this look. So
24:16I'm going to go ahead now and save it.
24:18Next, let me show you all how to
24:19customize the product page and also the
24:21collections page. Here under products,
24:24I'll click on products and let's click
24:26on default product. Now, this is the
24:28default template for all of your
24:29products and we can actually update this
24:31and design it. Now, under the template
24:33section under this arrow, this will show
24:35you a list of all the elements on your
24:37specific product. But what I can do is
24:40let's say, for example, you want to add
24:41reviews. I'll click on the plus
24:43elements. And if we scroll down or here,
24:45I will collapse these. And we're going
24:47to find product, right? So, we're going
24:50to go ahead and find product. Here we
24:51go. So, we have product card, product
24:54inventory, review stars, skew, and
24:56swatches, and all these things you can
24:58add. I'm going to add the review stars.
25:01Okay. Okay. And the review stars were
25:02added. Now, you can't see it, and that's
25:04only because there are no reviews for
25:05this product. Now, let's say, for
25:07example, you just wanted to add a
25:08regular element. So, what I'll do is
25:10I'll go ahead and click on the plus, and
25:13I'll just add in our logo. And I'm going
25:15to take this logo and I'm going to put
25:16it above the product title. So, that way
25:18they can sort of see our logo when
25:20they're shopping on our website. And we
25:21can make this a little bit smaller. And
25:23I think that looks good. Now, they can
25:24always see our brand when they're
25:25shopping on our store. So you can go
25:27ahead and fully customize the product
25:29template right here in the product
25:31editor. But let's go ahead and click on
25:33save. And next, let's talk about how to
25:35design your collection page. So up here,
25:37I'll go ahead and select collections.
25:40And then also click on default
25:41collections. Now, this is the default
25:44product category page for the categories
25:46on your store. They're also referred to
25:48as collections. I mean collections,
25:49categories, same thing. Now, you can
25:51fully design this page as well, and you
25:53can also add to it. For example, I'll
25:55click on add section to templates. And
25:58then I'll just put in the marquee. So
25:59I'll click on marquee. There we go. And
26:01then I'll click on save. So you can
26:04fully customize the product category
26:06pages. And this will reflect all the
26:08category pages on your website. Next,
26:10let me show you how to customize your
26:12drawers. Now, I know that sounds weird,
26:13but if I hover over the carts and we
26:16click on it, you will now see that we
26:18have this section. And we can actually
26:19customize the color of the background
26:22and also the text and also the button.
26:25Now, you can't do this through the
26:26editor. You have to do it through the
26:27theme settings. So, under the theme
26:29settings, we have to scroll over to
26:31drawers.
26:33And here we can apply a color scheme.
26:35Now, I do recommend to create a new
26:37independent color scheme for this
26:39specific section. I'll click on color
26:41scheme 8. And I'll scroll down and click
26:43on edit. Now the background here is
26:46controlling the actual backgrounds of
26:48the actual uh section. I'll go ahead and
26:51click back. Now the text that's
26:53referring to this text here and then
26:55also the primary button is referring to
26:58this primary button. So that's how you
26:59can customize the side cart on your
27:01Shopify store. Next, let's talk about
27:04the general settings. So let's exit out
27:06of here. I'll click on exit and let's
27:08now scroll to the bottom and click on
27:10settings. So here are the general
27:12settings. Now, the first thing that you
27:13should always do in the general tab is
27:14to fill out your business information.
27:16You want to make sure that you put your
27:17address, your city, your state, and also
27:19your zip code for your business details.
27:22If we scroll down, you also want to put
27:24the unit system and the default weight
27:26units. You can also insert your time
27:28zone, and then also there's a few order
27:30processing options. The next is the
27:33billing. Here you'll see an upcoming
27:35bill for your Shopify store. Below that,
27:38we have users. If you want to assign
27:40specific users to do work on your store,
27:42like add products or build your
27:44websites, you can actually add new users
27:45right here. Now, there are other options
27:47you can check out, but let's talk about
27:49the more important ones. So, at the
27:51bottom, we have policies. Let's click on
27:53policies. And here we're going to write
27:55our policies. So, here we have a refund
27:57and return policy. We can go ahead and
27:59click on this policy. And Shopify will
28:02insert a template for us. You also want
28:04to make sure that you update this with
28:05your address. So, go ahead and just take
28:08a look at this. Make sure that this is
28:09up to date with your refund and return
28:11policy. Once you update this, you'll
28:14then click on publish. Next, we'll
28:16select our terms of service and click on
28:18insert template. Now, for this template,
28:20you just want to again browse it and
28:22fill out your information. So, you want
28:23to put your business name, your business
28:25address, and also your phone number. So,
28:27make sure that you do review this and
28:29update it for your business. And once
28:31you're done, you'll click on publish.
28:33And the same thing for shipping policy.
28:35And this one you have to manually type
28:36in. All orders shipped after 1 to two
28:38days. Expect to receive products in 7
28:40days unless there is an issue with the
28:42post office. Here you'll click on
28:44publish. And lastly, we'll fill out our
28:46contact information. And then you want
28:48to make sure that you update this
28:49contact info. Once you're done, you'll
28:51click on publish. Next, if you want to
28:53offer returns here, you'll click on
28:56manage. And you can select the window of
28:58when you allow returns. So I'll put 14
29:00days. Is there a restocking fee? I'll
29:03put there is a uh 10% restocking fee.
29:07Scrolling down. And we also have final
29:09sale items. So if you're selling
29:10something like food, you might want to
29:12have those as like final sale, right?
29:14They can't just take a bite out of an
29:15apple and return it, right? Uh you can
29:17also select specific products.
29:20So if you do not want uh some products
29:23to be returned, you can say these
29:25products cannot be returned. Once you're
29:27done, you'll click on save. Next, let's
29:29click on tax and duties. Now, Shopify
29:31automatically integrates their shopping
29:33tax services to automatically calculate
29:35the tax for you. Now, scrolling down,
29:37there might be some options that you may
29:39need to select. For example, charge
29:41sales tax on shipping. Some states in
29:43America actually charge sales tax on
29:46shipping. If you go over to Tax Jar,
29:48I'll leave this article in the video
29:50description. They do actually have some
29:52states. So, states where shipping is
29:54taxable. And here is a list of states.
29:57So, in California, it is not subject.
29:59So, I'm not going to select it. But if
30:01you are from one of these states, then
30:02you would select that box. If you want
30:05to override the tax settings, you'll
30:06click on one of the locations where
30:08you're from, and you'll click on collect
30:10a new states, and then you'll go ahead
30:12and select the states, and then you can
30:14enter in your sales tax ID, and then
30:16you'll add in the shipping overrides.
30:18So, here you'll go ahead and enter in
30:19the new tax rate for your states. So,
30:22that's how you can override the tax just
30:23in case you're subject to special tax
30:25rates. The next thing we'll do is go
30:27over here and click on locations. Now,
30:30you want to make sure that you fill out
30:31your location. This is important when
30:33you calculate shipping and also taxes.
30:36So, just make sure that you enter in
30:37your shop name and then also your
30:39address. Once you fill out that
30:41information, we can then move on to
30:42shipping. So, on the left side, I'll
30:44click on shipping and delivery. Now, the
30:46first thing I recommend to do is to
30:47delete the international. If you are
30:49going to ship to every single country in
30:51the world, well, you would leave that
30:53checked. But for most people, you're not
30:55going to be shipping to every country in
30:56the world. So, under the three dots,
30:59I'll click on delete. And then I'll
31:01click on general shipping rates. So,
31:03first, let's add a shipping rate. Now,
31:05you might actually see international
31:07rates. And I do recommend to delete
31:08those. Once you delete that, you'll need
31:10to actually add a rate for your shipping
31:12location. So, right here, I'll click on
31:14add rates. And we're going to put zone
31:16name. We'll put USA. And we're going to
31:19type in United States. So, here's United
31:21States. Now, obviously, you're going to
31:23select the shipping zone that applies to
31:24you. And I'm going to select a flat
31:27rate. And then I'm going to put $10 and
31:30click on done. All right, cool. So, now
31:32we have a $10 shipping rate for products
31:34on our store. So, at the top, I'll click
31:36on save. Now, this is like a fallback,
31:38right? This isn't really practical. I
31:40think many of you watching this realize
31:41you can't really charge shipping for all
31:43the products the same way. So, instead,
31:45we can implement shipping costs per
31:47product. Let's do it. Here under the
31:49product section, we'll click on shipping
31:51settings and then I'll click on create a
31:53custom profile. Now this will be
31:56something like sports apparel and then
31:59for the add products we can now add any
32:01product we want. Now in my specific case
32:03I just you know put like a category but
32:05you can put fragile products, you can
32:07put heavy products, you can basically
32:09create categories for shipping.
32:13And we're going to add a shipping zone.
32:15That means where can this product be
32:16shipped? And we're also just going to
32:18select United States here. We'll click
32:20on done. And then we'll add a rate. Now,
32:23we can use a flat rate, but we can also
32:25use a carrier or apps. Now, since we're
32:28using Shopify, you get discounted rates
32:30from Shopify. So, if you use FedEx, you
32:32can go ahead and select whatever applies
32:34to you if you are using FedEx. Um, you
32:37can go ahead and just select done. And
32:39then your customers and your customers
32:41will be charged whatever FedEx is
32:42charging at that time. You can also do
32:45it yourself by just saying, you know
32:46what, I know what it costs to ship my
32:48products. So, for example, the heavy
32:50products or the So, for example, the
32:53sports apparel products, they're going
32:54to be charged $5 for shipping. Okay, so
32:57to sum it up, the sports jacket will be
32:59charged a rate of $5 and any product
33:01that we add in this category will be
33:03charged $5 for shipping. I do recommend
33:05to do this for all of your products.
33:06That way, it's a lot more accurate on
33:08the shipping cost for every individual
33:10product. So, here at the top, I'll click
33:12on save. Now, before we jump into
33:14payments, there is a quick reminder.
33:16Since we added all of the policies on
33:18our website, I do recommend that you add
33:20it to the footer of your websites. So,
33:22over here, I'll just go ahead and click
33:23on the plus and find the policies. So,
33:27here, policy links. And there we go.
33:29Now, we have the terms and policies on
33:31our website. So, they can view all the
33:33policies for our Shopify store. Now, the
33:35last option is to integrate payment
33:37methods. So, here we have payments. So,
33:39I'll click on activate Shopify payments
33:41and click on next. Next, you'll fill out
33:44this information if you're an
33:45individual, a business, or a nonprofit.
33:47So, once you select your option, you'll
33:49click on next. Here, you'll put in your
33:51first name, your last name, your birth
33:52date, and then your information. And
33:55then, if you are a US resident, you will
33:57enter in your social security number.
33:59This is required for tax filing and
34:01verification. So, I'll go ahead and fill
34:03all this out. Next, you'll enter in your
34:05bank statement. So, this is the store
34:06name and the phone number you'll need to
34:08enter here. This is required if users
34:10have a problem with their order. So,
34:12you'll want to put your store name and
34:13your phone number. Then, you'll click on
34:14next. And lastly, you'll just submit
34:16this for verification. So, at the
34:18bottom, you'll click on submit for
34:20verification. Now, I do also recommend
34:22to activate PayPal as well. So, here we
34:25can actually integrate PayPal. Next,
34:28I'll click on activate. And then lastly,
34:30I'll just enter in my information. All
34:32right, cool. Then I'll click on return
34:34to Shopify. Okay, so now that we
34:36verified our information, we now need to
34:38select a plan to start accepting
34:40payments. So here I'll click on select a
34:42plan. And here we have four different
34:44plans. Now, if you're just getting
34:45started out with Shopify, I think the
34:47basic plan works best for you. Again,
34:49it's only going to cost you a dollar for
34:51the first three months. So under the
34:53basic plan, you'll click on select
34:55basic. Then you'll fill out your credit
34:57card information. You'll see on the
34:58right side, you're only going to pay $1
35:00today. So, go ahead and fill this
35:02information out. Once you fill it out,
35:03you'll then click on subscribe. After
35:05you subscribe to Shopify, it'll then
35:07bring you back to your dashboard. Now,
35:09we need to unlock our store. So, here
35:11you'll see this unlock store button
35:13under the dashboard. You'll click on
35:14unlock store. And then, here we have a
35:17password for our store. Now, we want to
35:19take off the password protection. So,
35:21that means anyone can visit our store.
35:23And here we want to put a page title and
35:25SEO description for our store. This is
35:27essentially going to appear in the
35:29Google search result. So make sure that
35:30this is very accurate.
35:34Below that we'll input below that we'll
35:36put our below that we'll put our
35:38homepage title SEO and the metad
35:40description for our Shopify store. Now
35:42if you need help with SEO description, I
35:44definitely recommend to go to chat GPT.
35:46For example, here I put create me an SEO
35:48title and metad description for my
35:50Shopify store. I sell sports products
35:52for all ages in USA. And if I run this
35:55prompt, it'll actually give me a title
35:57and metad description for my website. So
36:00I can use uh this title right here and
36:03then I can use this as my metad
36:04description. So AI is really good at
36:06creating metadescription for your
36:08Shopify store. And all you got to do is
36:10just go ahead and copy this and paste it
36:11onto your store. And after we fill that
36:13information out, we'll then just click
36:15on save. And congratulations. Now your
36:18store is available for everybody. So
36:20I'll click on view store. And here is
36:21our Shopify store. And as you can tell,
36:23it looks clean, modern, and
36:25professional. And we can go ahead and
36:27run a test transaction. So here we have
36:29our items in the carts. We can pay with
36:31Google Pay, PayPal, or pay with credit
36:33card. Here, click on checkout. And then
36:36users can enter in their contact detail,
36:38their address, and they can pay with
36:39credit card, PayPal, and Google Pay.
36:41Now, another option I recommend to
36:43adjust after you purchase your plan is
36:45to go to the brand options in the
36:46general settings. So, under general,
36:49you'll scroll down and then you'll see
36:51under store assets brand. So, I'll click
36:53on brands. Now, whenever someone buys
36:55something from your website, they're
36:57going to see branded emails from
36:59Shopify. And I do recommend to design
37:00these a little bit. For example, we can
37:03add in our logo. There we go. And then
37:06also, we should add in our primary
37:07color, which is like this kind of red.
37:09And our secondary color is this gray. I
37:12think that there we go. More gray. There
37:14it is. Okay. And then also we should add
37:16a cover image. And then you can add a
37:18slogan and a short description. And then
37:20also add in your social links. So at the
37:23top I'll click on save. And let me give
37:25you an example of what this looks like.
37:27So they'll receive branded emails from
37:28Shopify and they'll display your store
37:30in a really nice clean professional
37:32format. And the last step is to now add
37:34a custom domain. Now if you go to your
37:36Shopify store, you're going to notice
37:38that you have a really ugly domain that
37:40just doesn't look professional. And
37:41let's be real, no one's going to be able
37:43to find your store with this kind of
37:45domain name, right? So, let's go to
37:47Shopify. And under the general settings,
37:49you're going to see domains. So, let's
37:51click on domains. And then we'll click
37:53on buy new domain. Next, you'll enter in
37:56the domain that you want to buy right
37:57here. And you'll click on search. And if
38:00this domain is available, Shopify will
38:02let you know. So, this domain is
38:04currently available. So, I'll click on
38:05the buy button. And then, I'll buy this
38:07domain. So, I'll go ahead and fill this
38:09information out. Then I'll click on buy
38:11domain. All right. Awesome. So we just
38:13purchased our domain. So I'll click on
38:15see domain status. Now right now it's
38:17propagating and this process might take
38:19anywhere between 1 to 24 hours. Once
38:21Shopify is done propagating this domain,
38:23it'll automatically be reflected on your
38:25domain for your Shopify store. And after
38:27waiting about 20 minutes, you'll now see
38:29that the domain is now connected. So if
38:31I go to this domain, you will now see
38:33it's my new Shopify store. So
38:35congratulations party people. If you
38:37have any questions about anything
38:38related to Shopify, let me know in the
38:39video description.

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