Shopify Eğitim #21- Denenmiş Satış Artırma Taktikleri (1-0 Önde Başla🚀) — Transcript

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1. 0:00You've tried many images and videos for
2. 0:02your Instagram ads. You poured a lot of
3. 0:04money into the ads and finally got them
4. 0:06working. Now you are driving visitors
5. 0:08to your website at a low cost per click
6. 0:10. However, most of these visitors leave
7. 0:12your website without making a purchase.
8. 0:14At this point, the time and money you
9. 0:16spent on ads go to waste. That is why
10. 0:19your conversion rate—the ratio of
11. 0:21sales on your website to the visitors
12. 0:23coming to your site—is extremely
13. 0:24important. So, what can be done to
14. 0:27increase this rate? What kind of
15. 0:29improvements can be made to the product
16. 0:30page? Today, in this video, we will
17. 0:32talk a little bit about that. While
18. 0:33doing all this, there is really no need
19. 0:35to reinvent the wheel. You can look at
20. 0:37popular brands and marketplaces you
21. 0:39know, see what kind of scenarios their
22. 0:41product pages have, what information
23. 0:43they provide, and how they persuade
24. 0:45customers to buy, and draw inspiration
25. 0:47from these sites. In this video, I will
26. 0:49focus on Temu and Trendyol. Yes, let's
27. 0:51head into Trendyol. Now, I will open
28. 0:53any product on Trendyol. For example,
29. 0:54let's open this one. Yes, as you can
30. 0:56see, what catches my attention right
31. 0:58here are the sequential lines: popular
32. 1:01product, viewed by this many people in
33. 1:03the last 24 hours, added to favorites
34. 1:05by this many, this many sold, and
35. 1:07currently in this many people's carts,
36. 1:09buy before it runs out...And Trendyol
37. 1:12didn't list these one by one; they set
38. 1:14it up in a rotating format. Trendyol
39. 1:16generally uses this tactic. Besides
40. 1:18that, there is also a note here giving
41. 1:20the average rating. There are the
42. 1:21numbers of reviews. There is also a
43. 1:23small label at the top. And on this
44. 1:24label, Trendyol says it is the number
45. 1:26one most visited product in this
46. 1:27category. On the right, there is a "
47. 1:30free shipping over 200 liras" note.
48. 1:32When you scroll down, you see the
49. 1:33product features. And in fact, a giant
50. 1:36like Trendyol optimized this after long
51. 1:38efforts and extremely high costs. You,
52. 1:42on the other hand, can be inspired by
53. 1:43these features of Trendyol and add
54. 1:45similar labels and custom liquids to
55. 1:47your own website and product pages. Now
56. 1:49, let's take a look at TEMU. As you
57. 1:51know, Temu has been very popular in
58. 1:52Turkey lately. Yes, we entered a random
59. 1:55product on Temu as well. So what do we
60. 1:56have here? What catches our attention
61. 1:58right here is the "number 3 best seller
62. 2:00" label, with "free shipping for you"
63. 2:02right below it. They have also included
64. 2:04the 4.6-star rating. Below that, you
65. 2:07see the note that 318 people recently
66. 2:09gave this a 5-star rating. And again,
67. 2:12with a logic similar to Trendyol, this
68. 2:14text rotates here too. Yes, 510 people
69. 2:16rated this as "fits true to size." This
70. 2:18product is covered by our price
71. 2:19adjustment policy. So, it actually
72. 2:21follows a similar logic to Trendyol
73. 2:22here as well. There is even a section
74. 2:23that we could call exactly the same.
75. 2:25They have also put a "selling out fast"
76. 2:26notice under the add-to-cart button.
77. 2:28There is another "selling out fast"
78. 2:30note over here. So, we actually need to
79. 2:32add a few things like this to our
80. 2:34product pages on Shopify. And as I said
81. 2:36, while adding these, take a look at
82. 2:38the brands around you. Brands that sell
83. 2:40well around you, best-selling sites,
84. 2:41popular brands, luxury brands. For
85. 2:44instance, if you are selling clothing
86. 2:46and your products are expensive, go and
87. 2:47look at luxury brands. What have they
88. 2:50placed on their product pages? Or if
89. 2:51you are selling car accessories at low
90. 2:54prices, go and check similar low-priced
91. 2:56brands. What have they added to their
92. 2:58product pages to persuade customers and
93. 3:00drive sales? You can look at these and
94. 3:02get inspired by them. Now let's start
95. 3:04adding these to our own website. We
96. 3:06have released a highly useful Shopify
97. 3:08Custom Liquid library to solve these
98. 3:09needs and problems. With this library,
99. 3:13you can easily paste any label or
100. 3:15custom liquid block you want directly
101. 3:17onto your Shopify product page via
102. 3:18copy-paste. Now I will show you how to
103. 3:21do this. First, let's take a look at
104. 3:23the library. What does it have? For
105. 3:24example, a four-item product features
106. 3:26label. This way, you can easily
107. 3:28highlight the key features of your
108. 3:30product, along with a discount timer.
109. 3:32This discount timer is a perfect tool
110. 3:34for creating a sense of urgency. You
111. 3:36can actually see this on many websites.
112. 3:38Because this is a tactic that really
113. 3:39delivers results and helps increase
114. 3:40conversion rates. Because here, you are
115. 3:42showing customers when the discounts
116. 3:44will end via a timer, prompting them to
117. 3:46make a quick decision. Time pressure is
118. 3:48a highly effective sales tactic,
119. 3:50especially for indecisive customers. It
120. 3:52creates a very powerful impact and
121. 3:53increases your conversion rate. And
122. 3:55similarly, you want to get the customer
123. 3:57to buy the product by creating the
124. 3:58urgency of "hurry, stock is running out
125. 4:00." And a four-item promotional message
126. 4:02loop. You just saw that both Trendyol
127. 4:04and Temu use a similar feature. I
128. 4:06highly recommend you add this to your
129. 4:08website. Besides this, there is a
130. 4:09discount banner. You can place this on
131. 4:11your product page or at the top of your
132. 4:13home page. The difference between this
133. 4:15banner and other discount banners is
134. 4:17this. You are offering a tremendous
135. 4:18user experience to the customer here,
136. 4:20so how do you do that? You write
137. 4:22whatever you want on the banner. For
138. 4:23example, like this. An extra 10%
139. 4:24discount coupon code on all discounts.
140. 4:26The coupon code is "summer10," and
141. 4:28there is a copy icon next to it.
142. 4:29Normally, the customer would have to go
143. 4:31over it themselves. Right-click. Copy
144. 4:33it and go paste it, or memorize it and
145. 4:35go paste it in the checkout section.
146. 4:37But there is also a risk of forgetting.
147. 4:38What are we doing here? As soon as the
148. 4:40customer clicks on this banner, they
149. 4:42have already copied the code. You are
150. 4:43providing an extremely good user
151. 4:45experience to the customer. I recommend
152. 4:46using this as well. And we also have
153. 4:48scrolling text here. As you know, this
154. 4:50text is not a feature in many Shopify
155. 4:52themes. If your theme doesn't have it
156. 4:54either and you want to use this
157. 4:56scrolling text, you can easily copy and
158. 4:57paste it from here too. And again, "so
159. 5:00many people are currently looking at
160. 5:01this product." You can add a counter
161. 5:03with dynamically changing numbers. And
162. 5:05you can add labels like Father's Day
163. 5:08sale or Mother's Day sale. Right below
164. 5:10the add-to-cart button, or things like
165. 5:12"viewed this many times on TikTok" or "
166. 5:13viral on Instagram right now." In fact,
167. 5:15customers see your ad and like your
168. 5:17product. Then they click the ad and
169. 5:19come to your website. They come with
170. 5:21the intent to purchase. However, they
171. 5:22have small questions in mind, minor
172. 5:24hesitations. With these, you are
173. 5:25actually eliminating those hesitations.
174. 5:27You are giving the customer the
175. 5:28purchase they want to make. These are
176. 5:30actually small touches on the product
177. 5:31page, but they are extremely effective
178. 5:33changes. For example, I will show you
179. 5:35how to add this quadruple promotional
180. 5:36message loop to our own website. I am
181. 5:38clicking on the custom liquid block I
182. 5:40want to get. I am scrolling down. We
183. 5:43already provide instructions here. But
184. 5:45I am copying this liquid code directly
185. 5:46from the bottom section. I am going to
186. 5:48my website. Then I will enter my theme.
187. 5:52Yes. I entered my theme by clicking
188. 5:54customize. Yes. Now I will go into any
189. 5:56of my product pages. I am clicking on
190. 5:58the add block section on the left side.
191. 6:00I am selecting custom liquid from here.
192. 6:04The custom liquid code I just copied
193. 6:05from here I am pasting it right here.
194. 6:12Yes, as you can see, it appeared at the
195. 6:13bottom. Now I can take this and place
196. 6:16it wherever I want. For example, I can
197. 6:18add it under the title, or it could be
198. 6:20right under the price, but it looks
199. 6:21better under the title. Then I enter
200. 6:25this liquid. Here, for example, the
201. 6:26parts you need to change are the texts
202. 6:28themselves. I can reach them by
203. 6:30scrolling down like this. For example,
204. 6:32there is a text saying "this many
205. 6:34products sold in the last 3 days." How
206. 6:37do I change this? I don't want to
207. 6:39change the "in the last 3 days" part.
208. 6:40For example, I will make this 200.
209. 6:44Products sold. As you can see here, the
210. 6:46part that says 200 is orange. This is
211. 6:48specified in the code in this way. You
212. 6:50can, for example, change the color code
213. 6:51here. You can change the orange color
214. 6:53like this. Or you can delete this color
215. 6:55entirely from here. If you want to show
216. 6:57it colorless, plain black, or if you
217. 6:59want to add something next to the 200
218. 7:01quantity. And you want that to appear
219. 7:02in color as well. You can write that
220. 7:04inside this colored section too. So, by
221. 7:06tinkering with this a little, you will
222. 7:07see where things change. On the right
223. 7:10side, I can easily change the 3rd and
224. 7:124th texts that appear in the same way.
225. 7:14I saved this. Now let's add another
226. 7:16block. I am coming back to my library.
227. 7:19For example, I will add a discount
228. 7:20counter. I am clicking on the discount
229. 7:22counter. I scrolled down right away. I
230. 7:25am pressing copy. I came here. Custom
231. 7:29liquid. I want to add one more. I said
232. 7:31custom liquid again. I will place this
233. 7:35one above the add to cart button. I am
234. 7:38pasting the code I just copied. I
235. 7:40pasted my code and it appeared on the
236. 7:41right side. When I press save, this
237. 7:44will be active. Yes, I pressed save and
238. 7:46it started counting down. Now I want to
239. 7:49change the hour, minute, or day here.
240. 7:51How can I do that? I am going back up
241. 7:53like this. There is only one point you
242. 7:55need to change here. And that is this.
243. 7:57You enter a target date here. For
244. 7:59example, it is currently set to the
245. 8:00evening of July 17th. That's why it
246. 8:02shows 2 hours remaining. But you can
247. 8:05set it to July 19th...let's do 00. 00
248. 8:10Let's make it 0:00 and 00. Then I press
249. 8:14save. Yes, as you can see, the moment
250. 8:16the date shows July 19th, this discount
251. 8:17, for example, will end. If you have
252. 8:19offered a discount or run a campaign on
253. 8:21a product, you can announce it here in
254. 8:23this way. And you need to write the
255. 8:25month here in English. It will not
256. 8:27accept Turkish. Always enter the month
257. 8:28here in English, and you have actually
258. 8:30understood the logic of how to add
259. 8:31these custom liquid blocks. You can
260. 8:34enter any liquid you find suitable for
261. 8:36your brand here, copy it, easily change
262. 8:38the parts you want to modify, and add
263. 8:39it to your website. So, how can you
264. 8:42access this library? For this, you can
265. 8:44purchase and access the Customit
266. 8:45library on our website by clicking the
267. 8:46link in the description or comments of
268. 8:48this video. The price is currently 30
269. 8:50dollars, and it is a one-time fee. I
270. 8:51don't know when you will watch this
271. 8:52video. We had actually considered
272. 8:54setting the price at 100 dollars. But
273. 8:55for the launch, we reduced it to 30
274. 8:56dollars. In fact, if you have watched
275. 8:58the video this far, I will create a
276. 8:59coupon code for you. However, I will
277. 9:01not share this coupon code in the
278. 9:02description of this video so that only
279. 9:04those who truly watch it can benefit
280. 9:05from it. Let's give an extra 50%
281. 9:07discount on this price. I will write "
282. 9:11YouTube" as the discount code. I will
283. 9:13say 50%and I have entered 100 here so
284. 9:16that the first 100 people can benefit.
285. 9:19I am clicking save. Yes, if you use
286. 9:21this YouTube code now, you will get an
287. 9:23extra 50%discount on 990 lira at the
288. 9:25checkout step. However, we are keeping
289. 9:27this launch-specific discount for a
290. 9:28short time. So the amount here might
291. 9:29change to this. It might turn into
292. 9:31buying it for 1665 lira by taking 50%
293. 9:33off 3330 lira. I don't know when you
294. 9:35will be watching this video. I hope it
295. 9:37will be useful. I can even say I am
296. 9:38sure it will be useful. We are
297. 9:40constantly adding new labels to this
298. 9:41library. You will also be able to see
299. 9:43the labels newly added to this library.
300. 9:45You only pay this fee once. You will
301. 9:47have lifetime access to this library.
302. 9:49Even if you come across nice features
303. 9:51here and there on product pages. You
304. 9:53can share these in the comments of this
305. 9:55video. We can also code them and add
306. 9:57them to this library. I wish you all
307. 9:59great sales. Bye.