YouTube2Text

She Sold Out in 2 Hours. Then This Simple Product Made Her Millions — Transcript

by BRAD LEA TV · 12,775 words · 2,181 segments · language en · Watch on YouTube

Full transcript

  1. 0:00I posted them and they sold out in 2
  2. 0:02hours. We were having an overwhelming
  3. 0:05number of orders come in. If I can make
  4. 0:07these on my kitchen table, I can teach
  5. 0:09other people to make them on their
  6. 0:10kitchen table, too.
  7. 0:11>> from freaking nothing to millions of
  8. 0:13dollars in sales. You're almost like the
  9. 0:15modern-day Moses. The FDA is supposed to
  10. 0:18be [music] protecting us from these
  11. 0:19things and they're making it legal.
  12. 0:21Obviously, if you went on Shark Tank,
  13. 0:22you'd get investors.
  14. 0:26What it is, Brad Lea back again with
  15. 0:28another episode of Dropping Bombs. Today
  16. 0:29in the studio, I have a real
  17. 0:31entrepreneurial story for you. Jenny
  18. 0:34McCardy in the house.
  19. 0:36>> Hey.
  20. 0:36>> How are you?
  21. 0:37>> Good. Good.
  22. 0:38>> Glad glad you're here. Folks, you guys
  23. 0:40are going to love this story.
  24. 0:42First of all, if you want to follow her
  25. 0:43Five Oaks Farm AL as in Alabama, Five
  26. 0:46Oaks Farm AL. So,
  27. 0:50Jenny, you
  28. 0:52lived in Alaska.
  29. 0:53>> Yeah.
  30. 0:54>> Kodiak Island, out in the middle of
  31. 0:56nowhere,
  32. 0:57met your hubby there,
  33. 0:59>> Yeah.
  34. 0:59>> and then decided to move to Alabama and
  35. 1:03start a farm.
  36. 1:05>> Kind of. Yes.
  37. 1:06>> Give me the story.
  38. 1:08>> So, we were living in Alaska. That's
  39. 1:10where our families were and we realized,
  40. 1:14well, Alaska's expensive, really
  41. 1:16expensive, and we had to
  42. 1:18decide to either
  43. 1:21keep our family smaller and stay in
  44. 1:23Alaska just getting by,
  45. 1:25or we could lean into the family we
  46. 1:29wanted to build. We knew we wanted more
  47. 1:31more than a couple kids and so
  48. 1:34we picked up everything, moved across
  49. 1:35the country, um
  50. 1:38settled in the Huntsville area,
  51. 1:40which had a lot more opportunities than
  52. 1:43Kodiak Island did. My husband's and I
  53. 1:45well, was in IT. Uh he's retired now.
  54. 1:49But
  55. 1:50we just kind of set down roots there and
  56. 1:53lived in a neighborhood with sidewalks
  57. 1:56and privacy fences in the back. and it
  58. 2:00was kind of amazing just the process
  59. 2:04of
  60. 2:05actually being able to grow things
  61. 2:07without greenhouses and all the things.
  62. 2:10My husband has a green thumb, and we
  63. 2:12started with some raised garden garden
  64. 2:14beds. We ended up getting chickens. And
  65. 2:17>> In a neighborhood?
  66. 2:18>> In a neighborhood, yeah.
  67. 2:20It was really easy to find house sitters
  68. 2:22cuz they always wanted they would get
  69. 2:24the free eggs if they house sat. And so,
  70. 2:27um
  71. 2:28we just kind of stayed there for a
  72. 2:30little bit.
  73. 2:31>> Why Alabama?
  74. 2:33>> The cost of living was exceptional. The
  75. 2:36income
  76. 2:37in the Huntsville area, income is higher
  77. 2:39than average, and cost of living is
  78. 2:41lower than average. And so,
  79. 2:44taking the equity from our home in
  80. 2:45Alaska, we were able to move so that we
  81. 2:48could live off of one income.
  82. 2:50And
  83. 2:51I
  84. 2:52>> His? Or your?
  85. 2:53>> His his income.
  86. 2:54>> This time it was his.
  87. 2:56>> Yep. Yep.
  88. 2:57>> You had no idea how soon you guys would
  89. 3:00be making millions of dollars.
  90. 3:04>> Yep. Yep. So, um
  91. 3:07>> What what what what kind of income were
  92. 3:09you guys used to living on?
  93. 3:11>> Uh well, okay. So, when we moved down
  94. 3:14here, moved to well, not here cuz we're
  95. 3:17in yeah.
  96. 3:19When we moved to Alabama,
  97. 3:21uh his salary was 60,000 a year. And so,
  98. 3:25we had two kids at the time.
  99. 3:27And our mortgage payment because of what
  100. 3:31we were able to take out of our house in
  101. 3:32Alaska when it sold, and what we were
  102. 3:35able to purchase, our mortgage payment
  103. 3:37was $800.
  104. 3:39And so, we did that very intentionally
  105. 3:41so that we could live off of one income.
  106. 3:44And I made all of our stuff from
  107. 3:46scratch, um did the couponing thing, and
  108. 3:50really enjoyed getting to stay home with
  109. 3:52my kids. I had
  110. 3:55a business degree and had been working
  111. 3:57in management at our hospital in Alaska,
  112. 3:59but
  113. 4:00and I really enjoyed it, but time away
  114. 4:03from the family,
  115. 4:04it was just really, really difficult
  116. 4:06after I had my my oldest.
  117. 4:09My priorities really, really shifted.
  118. 4:12And I realized that I didn't want to
  119. 4:14work be working 55, 60 hours a week
  120. 4:18in the management position. And so,
  121. 4:21yeah, we moved all the way across the
  122. 4:22country to make that happen.
  123. 4:24>> So, folks, if you guys listen a little
  124. 4:26bit longer, we're going to find out what
  125. 4:28she did in order to turn it into a
  126. 4:30business doing millions of dollars and
  127. 4:32growing like crazy
  128. 4:34and building a brand you guys might know
  129. 4:37or she's like the sourdough queen,
  130. 4:40right?
  131. 4:41>> Well, we're working on it.
  132. 4:42>> So, I got a bunch of questions that I
  133. 4:44want to get into like number one, well,
  134. 4:45not number one, but why sourdough? But I
  135. 4:47want to keep going with the story so
  136. 4:49people understand how the progression.
  137. 4:51So, you moved to Alabama, you got this
  138. 4:52house in a neighborhood, now you're on a
  139. 4:54farm.
  140. 4:56>> Right. So, house in the neighborhood, we
  141. 4:58just plugged along. My husband went back
  142. 5:00to school to finish up his degree.
  143. 5:02Um and I started a photography business
  144. 5:06because I was mentally under-stimulated.
  145. 5:10I was used to being in a management
  146. 5:12position and using a lot of
  147. 5:16uh problem-solving skills and just
  148. 5:19a lot of
  149. 5:21the schooling that I had gotten. And I
  150. 5:22was good at it. And so, I realized that
  151. 5:26I needed a creative outlet, but also the
  152. 5:28business side of photography was really
  153. 5:31interesting to me. And that kind of
  154. 5:33filled a gap because I loved being at
  155. 5:37home. I wasn't willing to not be at home
  156. 5:40um to be available to my family, but I
  157. 5:43needed some some mental stimulation
  158. 5:47because I
  159. 5:49like it, to be honest. So, after my
  160. 5:53husband graduated and everything, we
  161. 5:55realized that we had
  162. 5:57what he said was, "I want enough land
  163. 6:00that I can shoot a deer on." And really
  164. 6:02what that translated into, because it's
  165. 6:04really ironic, we have enough land and
  166. 6:06we have deer on it and he's never shot a
  167. 6:08single one.
  168. 6:09But what that really translated into
  169. 6:12though was I want enough land that we
  170. 6:14can feed ourselves if needed. And
  171. 6:17>> Were you guys preppers at all? Were you
  172. 6:19worried that society was going to
  173. 6:21collapse?
  174. 6:22>> No.
  175. 6:23Um
  176. 6:24I think it more had to do with
  177. 6:30just wanting to have a backup plan.
  178. 6:32>> What I want to know is how do people
  179. 6:34live on 5G's income?
  180. 6:37>> On
  181. 6:39>> 5G's?
  182. 6:4060 grand a year is 5G's.
  183. 6:42>> Yeah.
  184. 6:42>> If someone told me you have to live on
  185. 6:445G's, I think, you know, without not me
  186. 6:47live on 5G's, but like normal person.
  187. 6:49Okay, so you got rent which nowadays is,
  188. 6:52you know, unless you're in Alabama, I
  189. 6:54suppose.
  190. 6:55Couple thousand bucks. You got power,
  191. 6:58you got gas, you got you got dry
  192. 7:01cleaning if you have if you wear
  193. 7:02clothes, you got
  194. 7:03>> Yeah.
  195. 7:03>> laundry soap, groceries, you know,
  196. 7:06gasoline, insurance, car payments. Like
  197. 7:09it doesn't last. Were you guys just real
  198. 7:11frugal?
  199. 7:12>> We were very frugal. Um and I think
  200. 7:15that's kind of what drew us towards the
  201. 7:18homesteading lifestyle because
  202. 7:21you're
  203. 7:22reacquiring those skills that have been
  204. 7:24lost through generations. And they're so
  205. 7:27much less expensive. So we bought cars
  206. 7:30that we didn't have payments on.
  207. 7:32Uh we bought a house that
  208. 7:33>> called
  209. 7:35>> [laughter]
  210. 7:36>> And they weren't that bad, but um
  211. 7:39>> Are you still driving
  212. 7:40>> No.
  213. 7:41No, we're not.
  214. 7:43>> [laughter]
  215. 7:43>> Well, that's good.
  216. 7:44>> So
  217. 7:46um but I was making most of our food
  218. 7:49from home. Uh it's amazing how you can
  219. 7:52get the cost of eating down when you're
  220. 7:55buying whole foods from the store,
  221. 7:57making meals, and eating leftovers.
  222. 8:00Um that's where I learned how to bake
  223. 8:02bread because baking bread is cheaper
  224. 8:04than buying bread at the grocery store.
  225. 8:06It wasn't necessarily sourdough bread. I
  226. 8:08was making our own laundry soap because
  227. 8:10it was cheaper to make it than to buy
  228. 8:12it.
  229. 8:13>> Uh there's a recipe, but all of the
  230. 8:16ingredients are available at Walmart. So
  231. 8:18and you make your own
  232. 8:20laundry soap?
  233. 8:21>> Not anymore because time.
  234. 8:24But that's the thing is we were
  235. 8:27essentially being frugal so that I had
  236. 8:30more time so that I could focus on our
  237. 8:32family, on our health, on our our
  238. 8:35personal success
  239. 8:37so that I could be available to our kids
  240. 8:39so they could have slow mornings instead
  241. 8:40of rushing them out the door every
  242. 8:42morning to get them to daycare.
  243. 8:43>> But you had no plan on building a
  244. 8:45multi-million dollar business.
  245. 8:47>> No. No. At that point we were just
  246. 8:49really happy to be able to have me at
  247. 8:52home and be living off of one one
  248. 8:54income.
  249. 8:55>> See, why do people like worry so much?
  250. 8:58Cuz you guys didn't seem to be worried.
  251. 9:02>> Well, we're both type A. We're both
  252. 9:04oldest. And um we had a plan. I mean
  253. 9:09it was a lean plan but we had a plan. So
  254. 9:12I think that helped a lot.
  255. 9:14>> And you seem like
  256. 9:16simple. Like in other words, you don't
  257. 9:17need fancy cars and fancy houses. With a
  258. 9:20$800 rent payment, that house must not
  259. 9:22have been too big or too fancy.
  260. 9:24>> It was 2,200 square feet.
  261. 9:26>> Did you buy it or rent it?
  262. 9:27>> We bought it.
  263. 9:28We bought it.
  264. 9:29>> So so let's get to the good stuff. So
  265. 9:32you started baking bread, you started
  266. 9:34you know, you were living frugal
  267. 9:35basically like like 90% of the country
  268. 9:38is today.
  269. 9:39>> And believe it or not, my health was the
  270. 9:43worst it had ever been.
  271. 9:44So
  272. 9:46across time, we moved to Alabama with
  273. 9:49two kids. And then Michael graduated
  274. 9:52from with his degree
  275. 9:54when I was pregnant with my fifth.
  276. 9:57And so
  277. 9:58while I was pregnant with my fifth, I
  278. 10:01ended up
  279. 10:02uh
  280. 10:04in Alabama, it's not like a traditional
  281. 10:07situation for um midwives, but midwives
  282. 10:11can have uh hospital privileges. And so,
  283. 10:15I was I decided to go ahead and work
  284. 10:17with midwife for my last pregnancy. And
  285. 10:20the intake paperwork was very in-depth.
  286. 10:23And she was looking at it.
  287. 10:25I mean,
  288. 10:26health-wise, I was
  289. 10:28absolutely a wreck. Migraines
  290. 10:30constantly, uh joint pain,
  291. 10:33like depression, lots
  292. 10:36even more things than I'm mentioning,
  293. 10:38but I was struggling.
  294. 10:41And she looked at everything and said,
  295. 10:43"Have you ever been tested for an
  296. 10:45autoimmune disease?"
  297. 10:47No.
  298. 10:48She said, "Well, I can't give you an
  299. 10:50official diagnosis, but I can run the
  300. 10:52test." I said, "Test me." Because I had
  301. 10:54been asking doctors for years, like,
  302. 10:57"What is wrong with me?" And they're
  303. 10:59saying, "Oh, you're just getting older.
  304. 11:01Oh, you've had a lot of kids. Oh, you
  305. 11:03know, this is normal.
  306. 11:05Here, do you want some depression meds?"
  307. 11:07And
  308. 11:09when the results came back positive,
  309. 11:12it was like my whole life shifted. Now,
  310. 11:15there's not a whole lot of medication
  311. 11:18that can adjust or fix autoimmune
  312. 11:20diseases. It's all lifestyle. And so,
  313. 11:24the
  314. 11:25the quality of food, the type of food,
  315. 11:28and and things were a huge piece in
  316. 11:33feeling better.
  317. 11:34And that was also about the time that we
  318. 11:37bought the land. So, between realizing
  319. 11:40how important healthy food was, like
  320. 11:43truly healthy food, that we were growing
  321. 11:46you know, in our backyard, we were
  322. 11:47already growing um our first goal was to
  323. 11:50grow everything that we needed for
  324. 11:51salsa. That was that was the thing. We
  325. 11:54we're big salsa people, and we wanted to
  326. 11:55grow all the ingredients for salsa. And
  327. 11:57so,
  328. 11:57>> that? Tomatoes and peppers or what?
  329. 11:59>> Tomatoes, peppers, onions, yeah. Things
  330. 12:02like that. And so, we had already kind
  331. 12:05of dabbled in that, but realized
  332. 12:08even how much better I felt with our own
  333. 12:10produce versus the grocery store
  334. 12:12produce. So,
  335. 12:14>> Did it like taste better?
  336. 12:16>> Oh, yeah. So much better. So much
  337. 12:18better.
  338. 12:19So, um we bought the land right about
  339. 12:22the time that everything was kind of
  340. 12:24shifting as far as our concept and our
  341. 12:26intentionality with food and diet. And
  342. 12:29because I was at home, I had time to
  343. 12:31kind of apply
  344. 12:33all of this. And I felt better
  345. 12:36after after applying a lot of the
  346. 12:38things. I felt better pregnant
  347. 12:418 months pregnant with my fifth child
  348. 12:44than I did in my mid-20s.
  349. 12:47Like it was super drastic. So, I think
  350. 12:50that just poured gasoline on
  351. 12:54our desire to go ahead and reach that
  352. 12:56goal of producing 80% of our own food
  353. 12:59because we could actually trust what had
  354. 13:02gone into the soil, what had not been
  355. 13:04sprayed, how it was cared for. And then
  356. 13:07we just continued to grow into because
  357. 13:09we had land now. We built built a home
  358. 13:11on our land.
  359. 13:13And
  360. 13:15we grow out our own beef, our pork, um
  361. 13:18our meat birds. We have
  362. 13:21>> Did you say meat birds?
  363. 13:22>> Yep. Yep.
  364. 13:23>> What's that? Like turkey?
  365. 13:25>> Well, yeah. We
  366. 13:26>> What's What's a meat bird?
  367. 13:28Chicken, turkey?
  368. 13:28>> Chicken, turkey. Yeah, poultry in
  369. 13:30general.
  370. 13:31>> Got it.
  371. 13:32>> But um we started filling our freezer
  372. 13:35>> meat bird before.
  373. 13:36>> Well, well, there's egg birds and then
  374. 13:38there's meat birds. And so we have both.
  375. 13:41>> But So, did you guys have to study or
  376. 13:43did you just inherently know how to be a
  377. 13:45farmer?
  378. 13:46>> We are first generation. We've learned
  379. 13:48it all one thing at a time and
  380. 13:52a lot of mistakes along the way.
  381. 13:54Yep.
  382. 13:55>> So,
  383. 13:56at this moment now, you're on the farm
  384. 13:59>> Mhm. [clears throat]
  385. 13:59>> and this is Five Oaks Farm.
  386. 14:02>> Yep. We named it that.
  387. 14:03>> oaks on it?
  388. 14:05>> No. There's There were oak trees. We
  389. 14:08moved around a lot, my husband and I,
  390. 14:10growing up. And so the idea of planting
  391. 14:12roots, when we bought the land, it was
  392. 14:14like, "Whoa.
  393. 14:15You don't just buy land like 16 acres
  394. 14:19and plop a house on it and then do all
  395. 14:22of the
  396. 14:23improvements, the fencing, that You
  397. 14:25never get your money back on on
  398. 14:27improvements on the land because they
  399. 14:29just look at the house.
  400. 14:31>> Yeah.
  401. 14:31>> And that average
  402. 14:33amount for the property
  403. 14:35for valuation and stuff. And so, this
  404. 14:39was not something that we entered into
  405. 14:41lightly. Like, we really really thought
  406. 14:43hard, is this where we want to plant
  407. 14:45roots? And so, the idea, cuz we did find
  408. 14:49an oak tree,
  409. 14:51um, was that we wanted to give our kids
  410. 14:53roots, like we didn't really have
  411. 14:55growing up.
  412. 14:56And so, Five Oaks Farm.
  413. 14:58>> Did you plant four more?
  414. 15:01>> We planted oak trees, yes.
  415. 15:02>> So, is there five oaks now?
  416. 15:05>> I believe so.
  417. 15:06>> You're going to have to You're going to
  418. 15:06have to chop down the other ones.
  419. 15:08>> Yeah. There's tons of trees and there's
  420. 15:10oak trees like mixed in with the other
  421. 15:13native
  422. 15:14>> Oh, all five kids.
  423. 15:15>> kids.
  424. 15:15>> Gotcha. I was wondering where Five Oaks
  425. 15:17came from.
  426. 15:18>> Yeah.
  427. 15:18>> So, so now you're on Five Oaks, you're
  428. 15:20just getting started, right? You still
  429. 15:22haven't started the business.
  430. 15:24>> We have bees on the property and we
  431. 15:26periodically sell honey. Like, that's
  432. 15:28that's the extent. We were not
  433. 15:30necessarily thinking about turning any
  434. 15:32of this into a business. We were just
  435. 15:34looking at it as a resource to feed our
  436. 15:36own family.
  437. 15:36>> How much work goes into an actual
  438. 15:39working farm?
  439. 15:41>> A lot.
  440. 15:42>> Like, mornings, how how when do you get
  441. 15:44up?
  442. 15:45>> Um, Michael has his alarm set for 5:30.
  443. 15:49He does animal chores, takes about 45
  444. 15:52minutes in the morning, but then
  445. 15:54there's other chores throughout the day.
  446. 15:56The The thing that takes up the most
  447. 15:59time is the projects and the
  448. 16:01maintenance. So,
  449. 16:03um,
  450. 16:04if you're moving the cows, like all of
  451. 16:06the fencing has the temporary fencing
  452. 16:08has to be moved to keep them in the area
  453. 16:11that they need to be in, um,
  454. 16:13moving chickens around because we
  455. 16:15pasture raise and
  456. 16:17and try to do things as
  457. 16:20counter intuitively as
  458. 16:23like big ag does.
  459. 16:25So,
  460. 16:27the soil health is super important.
  461. 16:29Animals not being in one location all
  462. 16:32the time.
  463. 16:33All of our animals are in the sunshine
  464. 16:35on new grass constantly moving around,
  465. 16:39but it's great for the soil, too,
  466. 16:41because it gives it an opportunity to
  467. 16:43rest. And then all of the
  468. 16:47Well, all of the poop ends up
  469. 16:49decomposing and feeding the earth at
  470. 16:51that point. So,
  471. 16:54that's been our approach from the
  472. 16:55get-go.
  473. 16:56Um we don't use any pesticides.
  474. 16:59Uh
  475. 17:00weeds are handled by hand or with uh
  476. 17:04industrial strength vinegar or salt.
  477. 17:07>> Do you got your kids working the farm?
  478. 17:10>> Yes. Um
  479. 17:12but only to the extent of
  480. 17:15you're pitching in to help
  481. 17:17with things that you're consuming.
  482. 17:19So, the line now, now that we have a
  483. 17:22business, is if I'm making money from
  484. 17:24it, you'll make money from it, too.
  485. 17:26But if we're not making money from it,
  486. 17:29it's just something that we're putting
  487. 17:30in our freezer, then you can pitch in.
  488. 17:33So.
  489. 17:33>> Well, I'd do it the opposite.
  490. 17:36>> Why is that?
  491. 17:37>> Well, cuz as a parent, I'm supposed to
  492. 17:39feed you, but I'm not supposed to give
  493. 17:40you any money. So, if we're making
  494. 17:42money, you can make some, too, but you
  495. 17:45know, if it's I'm supposed to feed
  496. 17:47you, then you don't have to work for
  497. 17:49that.
  498. 17:50But I'd make them work anyway, cuz
  499. 17:51believe it or not, nowadays a lot of
  500. 17:53these kids, they're missing that.
  501. 17:55>> Right.
  502. 17:56>> And
  503. 17:56>> Well, and that was part of why we wanted
  504. 17:58the farm lifestyle.
  505. 18:00I mean, people say hard work.
  506. 18:02Nobody works hard. I mean, like we work
  507. 18:05hard in our heads and I mean,
  508. 18:08you and I, like yes, we're working hard
  509. 18:10and in applying the skills that we have,
  510. 18:13but how much physical work actually
  511. 18:17brings the money in through the door?
  512. 18:18And, you know, how how often do we go
  513. 18:22out and actually
  514. 18:24get sweaty or use our muscles or end the
  515. 18:27day sore because of what's going into
  516. 18:30the freezer or onto your plate.
  517. 18:32>> Mhm.
  518. 18:32>> There's just so few
  519. 18:34opportunities for kids to actually work
  520. 18:37hard outside of organized sports.
  521. 18:40And we wanted that experience for our
  522. 18:41kids.
  523. 18:42>> See, now most people are going to be
  524. 18:43assuming right now that you're making
  525. 18:45your money from
  526. 18:47selling chickens and what have you.
  527. 18:49>> Right.
  528. 18:50>> They're thinking They're thinking, "Oh,
  529. 18:51this lady's got a farm and she's selling
  530. 18:53killer,
  531. 18:54you know, homegrown meat birds."
  532. 18:57>> Yeah.
  533. 18:58>> [laughter]
  534. 18:59>> Or eggs.
  535. 19:00>> Yeah.
  536. 19:01>> But you're not.
  537. 19:02>> No, we're not. We're not. In fact
  538. 19:04>> You don't sell any of it?
  539. 19:05>> We don't Well, we're just now starting,
  540. 19:08but
  541. 19:09pivot. Okay, so we build our house.
  542. 19:13We've We've sold our neighborhood home.
  543. 19:15We moved into an apartment while we
  544. 19:17built our house on the land. We move
  545. 19:19into our house in August, and what
  546. 19:21happens in What was it? February
  547. 19:25of that of 2020?
  548. 19:27>> COVID.
  549. 19:28>> Yeah.
  550. 19:29So, all of a sudden
  551. 19:30>> though.
  552. 19:31>> It's Yeah, perfect timing because we're
  553. 19:34coming into spring and all of a sudden
  554. 19:37my husband, who has to drive into town
  555. 19:39every day to go to his job, is able to
  556. 19:41work remote from home.
  557. 19:43And the amazing part of working remote
  558. 19:45from home, I mean, number one,
  559. 19:47just his productivity actually went up
  560. 19:50because
  561. 19:51he You know, all the chitchat and all
  562. 19:53the stuff that happens in the office.
  563. 19:55But
  564. 19:56>> he can't yeah, and say he's
  565. 19:57busy.
  566. 19:58>> [laughter]
  567. 19:59>> Well, but he was driving 45 minutes into
  568. 20:02town and 45 minutes home.
  569. 20:03>> That was 90 minutes
  570. 20:04>> lunch break was taken up just, you know,
  571. 20:07whatever.
  572. 20:08And all of a sudden he had about an
  573. 20:10extra 2 hours a day.
  574. 20:12And we started doing projects and we
  575. 20:14built a garden and we did all these
  576. 20:16things. And I had started an Instagram
  577. 20:18account once we pur- purchased the
  578. 20:20property because this was This was our
  579. 20:23dream.
  580. 20:24>> That's Five Oaks Farm AL.
  581. 20:26>> That's right. That's right. On uh
  582. 20:29Facebook, Instagram, and our website,
  583. 20:31Five Oaks Farm AL.
  584. 20:33So,
  585. 20:35I had started an Instagram account and
  586. 20:37was just telling the story. So, like I
  587. 20:39had built a photography business and so
  588. 20:41I was really coming at it from just
  589. 20:42documenting this amazing thing that we
  590. 20:45had worked so hard towards and building
  591. 20:49our home and building the garden and
  592. 20:51building like all of these things.
  593. 20:52>> If I go on the pod or the Instagram, can
  594. 20:55I see all that?
  595. 20:56>> All the way back on the Instagram, yeah.
  596. 20:59Uh
  597. 21:00I have a video of just the land that I
  598. 21:03had put together, but then also the
  599. 21:06process of building our home. Like it
  600. 21:08goes all the way back to the beginning.
  601. 21:10And so, we bought the land in 2017. We
  602. 21:13moved into our home in 2019.
  603. 21:16But, Five Oaks Farm, as far as what it's
  604. 21:19known as now, didn't start until 2023.
  605. 21:23So, we had this period of time where we
  606. 21:25were just living the life.
  607. 21:27Um and it was not easy. It was a lot of
  608. 21:29hard work, but
  609. 21:31>> I bet. Like getting up those animals,
  610. 21:33they don't stop needing fed. They don't
  611. 21:35stop
  612. 21:36taking a dump. They don't stop needing
  613. 21:38to be moved.
  614. 21:39>> Yeah.
  615. 21:40>> Like how do you guys ever get out?
  616. 21:42>> Um
  617. 21:43>> [clears throat]
  618. 21:43>> Like you said you go to the beach once a
  619. 21:45year. Is that your only opportunity to
  620. 21:47enjoy?
  621. 21:49>> No. Uh well,
  622. 21:50>> Back then.
  623. 21:51>> Back then, it was difficult because you
  624. 21:54have to find somebody that actually
  625. 21:56knows farm animals to watch things. Um
  626. 21:59we actually had somebody that watched
  627. 22:01the farm that wasn't familiar with farm
  628. 22:03animals and we were on the phone calling
  629. 22:06in resources to help figure things out
  630. 22:07pretty much the whole trip. Um
  631. 22:10and but it was also
  632. 22:13uh
  633. 22:13really good experience because we
  634. 22:15figured out systems
  635. 22:17that made things easier. And
  636. 22:20in the scaling of the farm, those
  637. 22:22systems were really important because
  638. 22:24that made things easier for Michael to
  639. 22:27manage so that we could add more more
  640. 22:28elements and have it still be
  641. 22:30manageable. Now we have a team and I
  642. 22:34have people that just we can go ahead
  643. 22:36and leave and coverage. So right now our
  644. 22:39kids are ages 9 through 18 and they're
  645. 22:42at home still and my parents live across
  646. 22:45the field and so
  647. 22:48my kids know how to do the farm chores
  648. 22:51and so they can handle it if we're out.
  649. 22:53>> And they're probably good solid kids
  650. 22:55now.
  651. 22:56>> They are. They're great kids. Great
  652. 22:59kids.
  653. 22:59>> So at some point you've discovered how
  654. 23:01you're actually making money now.
  655. 23:03>> Yeah.
  656. 23:04>> How how did that happen?
  657. 23:05>> So in the process of learning all these
  658. 23:07skills, COVID, all the staff, um
  659. 23:10sourdough bread just took off. Well, in
  660. 23:13the process of my autoimmune issues um
  661. 23:17in these groups that I was in
  662. 23:20they there were people that were saying
  663. 23:21that they were traveling to Europe and
  664. 23:24they were able to eat all the bread and
  665. 23:25all the pasta.
  666. 23:26>> Yeah.
  667. 23:26>> Whereas if they were eating it here in
  668. 23:28the US, it would just tear them up. And
  669. 23:30so they'd go overseas after being
  670. 23:32gluten-free cuz they're like, "Oh no, I
  671. 23:34need a croissant."
  672. 23:35And so and it was fine. But then they
  673. 23:39thought, "Oh,
  674. 23:40I can eat bread now." And they came back
  675. 23:42to the US and were wrecked. So I went,
  676. 23:45"Okay, it's not a gluten issue because
  677. 23:49overseas like they use different wheat,
  678. 23:51but it still has gluten in it.
  679. 23:53What is going on?" And so I went deep
  680. 23:56dive style in figuring out what the
  681. 24:00differences were and ultimately yes,
  682. 24:03there's a different wheat that's used
  683. 24:05overseas most often
  684. 24:06but
  685. 24:07just about everywhere in Europe unless
  686. 24:09you're in a big box grocery store, which
  687. 24:11those are not nearly as popular as they
  688. 24:13are here.
  689. 24:14All of these bread like little
  690. 24:16mom-and-pop bread shops
  691. 24:19are still using the sourdough method.
  692. 24:21So I started doing a lot of research on
  693. 24:22sourdough and realized that
  694. 24:26Okay, so do you remember or I'm sure now
  695. 24:30you know so many people that are gluten
  696. 24:33sensitive.
  697. 24:34>> Yeah.
  698. 24:35>> Like so many people are avoiding gluten.
  699. 24:37Now it's not a an allergy
  700. 24:40but so many people
  701. 24:42don't tolerate gluten well.
  702. 24:44And so
  703. 24:46everybody thinks it's gluten but digging
  704. 24:48deeper the majority of those issues are
  705. 24:52because of the phytic acid in the wheat.
  706. 24:55And the sourdough method deactivates
  707. 24:58phytic acid.
  708. 25:00Which makes it way easier to digest. It
  709. 25:03also lowers the glycemic load of
  710. 25:05sourdough but it actually can lower the
  711. 25:07glycemic load of an entire meal when
  712. 25:10it's consumed with other foods. So I got
  713. 25:13all nerdy about sourdough and I had this
  714. 25:16Instagram Instagram account. And I was
  715. 25:20just excited because I was able to make
  716. 25:23bread at home
  717. 25:24and eat it with no issues. Whereas I had
  718. 25:28been gluten-free for 5 years up to that
  719. 25:30point.
  720. 25:31>> even wheat weight gain?
  721. 25:33>> No. No. No weight gain.
  722. 25:35>> some bread where I don't gain weight.
  723. 25:36>> Right. Yeah. So I mean just the fact
  724. 25:39that it's not hitting
  725. 25:41hitting your insulin system as hard
  726. 25:44makes it just easier to metabolize.
  727. 25:47So
  728. 25:49um
  729. 25:51I was just so overwhelmingly excited
  730. 25:53about that and I wanted to share it with
  731. 25:55as many people as possible because I had
  732. 25:57had this autoimmune issue before it was
  733. 25:59I diagnosed for 14 years. I had felt
  734. 26:02awful. And then removing gluten and
  735. 26:05refined sugar were huge step forwards
  736. 26:07for me.
  737. 26:08>> Yeah.
  738. 26:08>> But then being able I mean normal
  739. 26:11grocery store bread compared to fresh
  740. 26:13sourdough bread
  741. 26:14we're not even talking about the same
  742. 26:15level here.
  743. 26:17So I was just so excited.
  744. 26:19>> in the store or is it same crap?
  745. 26:22>> You have to be careful because
  746. 26:24so many people will do yeast bread but
  747. 26:28add sourdough or sour flavor
  748. 26:31and call it sourdough. So,
  749. 26:33I know for sure that Sprouts, their
  750. 26:37sourdough actually is made with
  751. 26:38sourdough culture.
  752. 26:40But, if you're looking at the
  753. 26:42ingredients of bread and it says yeast
  754. 26:44in it, it's not a sourdough bread.
  755. 26:47So, just flip the package over and check
  756. 26:49the ingredients. But, true sourdough,
  757. 26:52um like just the basic sourdough,
  758. 26:55should only have four ingredients: salt,
  759. 26:57flour, water, and starter. That's it.
  760. 27:00>> So, if it has any more than that, like
  761. 27:02monosodium glutamate,
  762. 27:04>> Yeah, kick it out.
  763. 27:05>> Don't eat it.
  764. 27:06>> Yeah.
  765. 27:06>> Cuz it will cause problems. And, you
  766. 27:08know, my little girl, she some reason
  767. 27:11always has stomachache. And I don't know
  768. 27:13if it's gas, I don't know cuz, you know,
  769. 27:14how does it feel, you know?
  770. 27:15>> Yeah.
  771. 27:16>> And I think she's it's always after
  772. 27:19bread.
  773. 27:20>> Mhm.
  774. 27:21>> It's almost like, you know, some the
  775. 27:23FDA's supposed to be protecting us from
  776. 27:25these things and they're making it
  777. 27:27legal.
  778. 27:27>> Yeah.
  779. 27:28>> So,
  780. 27:29>> So, you need to get your wife in contact
  781. 27:31with me and we need to get you some
  782. 27:32starter sourdough bread in your house.
  783. 27:34>> Yeah, but you don't sell sourdough
  784. 27:36bread.
  785. 27:36>> We don't.
  786. 27:37>> Most people are thinking right now, oh,
  787. 27:38she made millions selling sourdough.
  788. 27:40Nope, we're still not there, folks.
  789. 27:42>> Okay, so in my
  790. 27:45in the process of making sourdough
  791. 27:47bread,
  792. 27:48you know, there's a lot of time or
  793. 27:50not that much time. There's a lot of
  794. 27:52intentionality in baking your own bread.
  795. 27:55And especially sourdough bread because
  796. 27:56the rise times are longer than a typical
  797. 27:59loaf.
  798. 28:00So,
  799. 28:01we're figuring this out. I'm sharing it
  800. 28:03on Instagram. Super excited about it.
  801. 28:06And
  802. 28:08where I'm I switched over to bulk baking
  803. 28:12cuz I don't want to bake every day. So,
  804. 28:14I'd bake once a week
  805. 28:15and I'd bake a bunch once a week. Well,
  806. 28:18we'd stick it in plastic sacks and it's
  807. 28:21molding like four four days later.
  808. 28:26And I'm going, there's got to be a
  809. 28:27better way. And my husband and I are
  810. 28:29both researchers just in our
  811. 28:31personalities. And he started
  812. 28:32researching. He's like, hey, so I read
  813. 28:34about this thing, you know, overseas
  814. 28:37they use linen sacks." Okay, we tried
  815. 28:40that. Totally dried everything out. And
  816. 28:42then we tried something else, and that
  817. 28:44dried it out, too.
  818. 28:46And then he read about
  819. 28:48these beeswax back like if you infuse
  820. 28:51beeswax into fabric that it gives more
  821. 28:54protection because overseas, a lot of
  822. 28:57areas, they don't have HVAC.
  823. 28:59And HVAC pulls a lot of moisture out of
  824. 29:01the air.
  825. 29:02So, it needs more protection. So then we
  826. 29:05went down this I mean, we had bees on
  827. 29:07the property, we had wax. I had a
  828. 29:10cupboard I like to sew, I had a cupboard
  829. 29:12of cute fabric. So, I sewed up this this
  830. 29:15bag, this basic bag, and then through a
  831. 29:17lot of testing and error,
  832. 29:21um figured out how to get the wax into
  833. 29:23the bag. And
  834. 29:26we tried it, and it worked. It worked
  835. 29:28great. And just like with all the rest
  836. 29:29of the sourdough stuff,
  837. 29:31I was super excited. We found a solution
  838. 29:33to an issue that we were having.
  839. 29:35And I shared about it. And I had people
  840. 29:37regularly, when I would post about
  841. 29:40sourdough or whatever, "What is that
  842. 29:42bag?" Oh, "Can you make me one?" That
  843. 29:44sort of thing. Well, I had shifted and
  844. 29:47my focus was kind of on real estate at
  845. 29:49the time.
  846. 29:49>> Business owners, listen up. If your
  847. 29:52[music] business needs more money, and
  848. 29:54it will,
  849. 29:55banks aren't built to move quick. They
  850. 29:58make you fill out a ton of paperwork,
  851. 29:59wait for a decision, and by that time
  852. 30:01the opportunity is [music] passed. So,
  853. 30:03if you want bank rates without bank
  854. 30:06delays, you need to check out Cardiff.
  855. 30:08Cardiff's been helping businesses get
  856. 30:10same-day funding for over [music] 20
  857. 30:13years. We're talking up to $500,000
  858. 30:16approved and funded quicker and easier
  859. 30:19than big [music] banks. You can apply
  860. 30:21online in under 2 minutes and get funded
  861. 30:23as fast as the same day. So, whether you
  862. 30:26need quick money to [music] bridge a
  863. 30:27gap, or do more marketing, get some
  864. 30:30equipment, or hire more people, I'm
  865. 30:32telling you, apply today at
  866. 30:34cardiff.co/brad. [music]
  867. 30:36Stop letting slow money cost you
  868. 30:38opportunities that move fast. There's no
  869. 30:41impact [music] on your personal credit.
  870. 30:43So, apply now at cardiff.co/brad.
  871. 30:47Subject to approval, terms and rates
  872. 30:49[music] vary. Cardiff,
  873. 30:51borrow better.
  874. 30:54>> Well, you know, halfway through COVID,
  875. 30:56real estate really shifted, too.
  876. 30:58And we had um
  877. 31:01>> Now your farm's worth a billion dollars.
  878. 31:03>> [laughter]
  879. 31:04>> No. No, actually, um we lost money on
  880. 31:08our three last houses
  881. 31:10that we sold, and we just needed to get
  882. 31:12out of it and um stop the loss.
  883. 31:16And I finally at the end of that went,
  884. 31:20"Okay,
  885. 31:22I
  886. 31:24we need money,
  887. 31:25and now I have time again."
  888. 31:27And I remember
  889. 31:30we went away on our 20th anniversary
  890. 31:33in November,
  891. 31:35and it was a trip I had actually been um
  892. 31:40I had been
  893. 31:43hired to photograph a wedding overseas,
  894. 31:47and
  895. 31:49when COVID shut everything down, I ended
  896. 31:51up having this credit. And so we pivoted
  897. 31:54and decided to make it a 20th
  898. 31:55anniversary trip.
  899. 31:57And so we went away on this trip, and I
  900. 31:59remember feeling guilty the entire time
  901. 32:01because we needed money and we were
  902. 32:03going on this really nice trip.
  903. 32:05And but it was already paid for, so we
  904. 32:07went. And I remember just resetting on
  905. 32:10that trip and going, "Okay, so
  906. 32:14the houses, the real estate, that's all
  907. 32:16shut down.
  908. 32:17What am I going to do? Like, I'm a
  909. 32:19resourceful person, but where am I going
  910. 32:21to put my focus and my effort?
  911. 32:24And
  912. 32:25really in that framework,
  913. 32:28going back home and going And and I got
  914. 32:31one more request online. Hey, so can you
  915. 32:35make me one of these bread bags?"
  916. 32:37And I went, "Okay. All right, I'll try."
  917. 32:39And I made 10 bread bags.
  918. 32:42And the whole time while I'm making
  919. 32:43them, I'm going,
  920. 32:45you know,
  921. 32:46okay. So, especially with handmade
  922. 32:48stuff,
  923. 32:50when people say, "Oh, make me one. I'll
  924. 32:53buy it from you." Like,
  925. 32:55okay, that's fine until you tell them
  926. 32:57how much. And then you can just see the
  927. 32:59interest die in their eyes, you know,
  928. 33:01because they really they were like, "Oh,
  929. 33:02I'll give you five bucks. Whatever." And
  930. 33:05so, it was like, okay, my backup plan,
  931. 33:07I'm going to make these 10 bread bags.
  932. 33:09And if they don't sell, we don't have
  933. 33:11any money. So, I'll fill them with
  934. 33:13bread, and that'll be Christmas gifts.
  935. 33:16And I posted them holding my breath.
  936. 33:19And they sold out in 2 hours.
  937. 33:22And so, then I went, "Okay. All right.
  938. 33:24Well, I have more fabric in my stash.
  939. 33:27This is a great way to kind of like pull
  940. 33:29like current resources and turn it into
  941. 33:32some extra money because it's December
  942. 33:34and we have five kids, and we're low on
  943. 33:36cash.
  944. 33:37And um so, I made 20 bread bags.
  945. 33:41And
  946. 33:42posted them. And in the back of my mind,
  947. 33:44I'm going, there is no way all the
  948. 33:46people that wanted a bread bag already
  949. 33:47got one the first round.
  950. 33:50They s-
  951. 33:51>> [laughter]
  952. 33:52>> They
  953. 33:52>> There's There's a few more people on
  954. 33:53social media.
  955. 33:54>> No, I know. I know. Um and they sold
  956. 33:57out.
  957. 33:58Same day.
  958. 33:59And so, I went over to my mom's fabric
  959. 34:01stash, and I said, "Hey,
  960. 34:03so, is there any fabric that you don't
  961. 34:05want cuz I'm getting low on my fabric?"
  962. 34:07And so, I went through her fabric fabric
  963. 34:09stash. And we're talking like I'm doing
  964. 34:11one-offs. Like, this is not a production
  965. 34:13thing. I have enough fabric to make one
  966. 34:15bread bag out of this fabric, and you
  967. 34:17know, next one, and I'm taking a
  968. 34:19separate pictures of each fabric.
  969. 34:21And
  970. 34:23I made 40 that time.
  971. 34:25And they sold out same day.
  972. 34:27And then I'm going to Joann's, which if
  973. 34:30you're a fabric person, may she rest in
  974. 34:31peace.
  975. 34:33Um but went to Joann's and bought enough
  976. 34:35to make 100. And I remember checking out
  977. 34:38at that point. That's the the time that
  978. 34:40really I needed to inject money into it
  979. 34:42because I'm going all right, we made
  980. 34:45this money and I
  981. 34:47I'm spending the money that we need on
  982. 34:50more.
  983. 34:51But
  984. 34:53I don't know. Are people going to
  985. 34:54actually buy 100 bread bags?
  986. 34:57>> Why are you still questioning it?
  987. 34:59>> Good question.
  988. 35:00>> [laughter]
  989. 35:01>> So, I went and did it.
  990. 35:03I sat in my car and I did a video in my
  991. 35:07car and I'm holding up the different
  992. 35:09options
  993. 35:11in front and I'm saying I'm loading it.
  994. 35:14I I had gotten a Shopify like their
  995. 35:16$9.99 a month
  996. 35:18um so 10 bucks a month Shopify thing so
  997. 35:21that I could sell through our website.
  998. 35:23And cuz I had set up a website for the
  999. 35:26farm. I was going to blog and then sell
  1000. 35:29honey. Like that was pretty much what it
  1001. 35:31was for.
  1002. 35:32And so I'm holding it up and I'm saying
  1003. 35:34I'm loading it in the system right now.
  1004. 35:37They're not made yet, but this is what
  1005. 35:40I've got.
  1006. 35:42And 75% of that was sold out before I
  1007. 35:45got home.
  1008. 35:46>> Before you even made them?
  1009. 35:47>> Yeah. Yeah. So, that just started like
  1010. 35:51we just started scrambling. So
  1011. 35:54in the month of December
  1012. 35:55>> Did you come home kick the door in and
  1013. 35:57say, "Honey?"
  1014. 35:58>> [laughter]
  1015. 35:58>> Yes, pretty much. Like I walked in and I
  1016. 36:00was like, "Michael, I'm going to need
  1017. 36:01help."
  1018. 36:03So, um in the month of December, we sold
  1019. 36:06$10,000 worth of bread bags.
  1020. 36:08In the month of And the whole time we're
  1021. 36:10we're creeping towards Christmas and I'm
  1022. 36:12going, "People are buying them for
  1023. 36:13Christmas." The second that we're not
  1024. 36:15able to deliver
  1025. 36:17them by Christmas time,
  1026. 36:19um
  1027. 36:20all the orders are going to fall off.
  1028. 36:23And I remember sitting there watching my
  1029. 36:25kids open gifts
  1030. 36:27with order after order after order
  1031. 36:30coming in.
  1032. 36:31And
  1033. 36:33just it was such a surreal moment. I'm
  1034. 36:35going, "It's Christmas. Like
  1035. 36:37we're past the date to be able to gift
  1036. 36:40these."
  1037. 36:41And so then
  1038. 36:45$10,000 in December.
  1039. 36:48We sold $20,000 in January and $25,000
  1040. 36:52in February.
  1041. 36:53And [snorts]
  1042. 36:54through the summer, things kind of
  1043. 36:57slowed. It didn't end, but it slowed
  1044. 37:01through the summer. But we were still
  1045. 37:03making enough to cover the animal feed
  1046. 37:05bill, which
  1047. 37:06>> cuz who the hell buys bread bags in the
  1048. 37:08summer?
  1049. 37:09>> Right, because you're just not baking.
  1050. 37:10>> [laughter]
  1051. 37:12>> So,
  1052. 37:13in the back of my mind [clears throat]
  1053. 37:14I'm going
  1054. 37:14>> know summer's not a bread bag season?
  1055. 37:17>> I knew that. Yeah. So,
  1056. 37:20um we were making just about enough to
  1057. 37:22cover the animal feed bill.
  1058. 37:25And we had a lot of animals because
  1059. 37:26we're growing out animals for feed, but
  1060. 37:28like we have a dairy cow and and stuff.
  1061. 37:31It's definitely
  1062. 37:33an inves- a time and money investment.
  1063. 37:35And so
  1064. 37:37uh
  1065. 37:38as we're approaching September, I had a
  1066. 37:41friend, Thomas Cox, and we had worked
  1067. 37:43with him
  1068. 37:45um on a couple of projects in the past.
  1069. 37:47And the project that we were working on,
  1070. 37:50I asked him, I said, "Hey, so who does
  1071. 37:51your social media?" Cuz he had ads
  1072. 37:54running.
  1073. 37:55And he referred me to David with Nips
  1074. 37:58Media. And I I reached out to him and
  1075. 38:02got a quote.
  1076. 38:03>> that out.
  1077. 38:05>> [laughter]
  1078. 38:06>> He's accepting new clients, by the way.
  1079. 38:09Um we
  1080. 38:11uh
  1081. 38:12I reached out, got a quote for what it
  1082. 38:15would cost for them to manage some paid
  1083. 38:17ads. Up to this point, it was all
  1084. 38:19organic. And
  1085. 38:21um
  1086. 38:22we got the quote back and Michael and I
  1087. 38:25sat there
  1088. 38:27going, "This is
  1089. 38:29a lot of money." Or it felt like a lot
  1090. 38:31of money at the time. But when better to
  1091. 38:35try out something new and invest this
  1092. 38:37money than when we know that baking
  1093. 38:40season is coming? So, we could test it
  1094. 38:43through the time that we have some extra
  1095. 38:45money and see how well it does and if it
  1096. 38:48doesn't then going into the new year
  1097. 38:50will will cut it and we'll we're good.
  1098. 38:53>> [snorts]
  1099. 38:53>> Well, okay. So,
  1100. 38:56we ended up signing contract in
  1101. 38:58September. First day that they get
  1102. 39:00plugged into our system and everything
  1103. 39:02is October 1st.
  1104. 39:04So,
  1105. 39:05we're just going through like loading
  1106. 39:07things onto the Shopify site and just
  1107. 39:09trying to get things squared away
  1108. 39:11on the back end and then trying to get
  1109. 39:14um digital assets, all the videos that I
  1110. 39:16had done on the organic side and
  1111. 39:17everything over to them so that they can
  1112. 39:20get things geared up.
  1113. 39:22So, I post this reel
  1114. 39:25on I want to say it was like October
  1115. 39:2712th.
  1116. 39:29And my birthday's October 14th.
  1117. 39:33And I remember So was my son's by the
  1118. 39:34way. It's a good day. It's a good day. I
  1119. 39:37remember standing there on October 14th
  1120. 39:39when that reel hit a million views.
  1121. 39:43And just
  1122. 39:45wanting to sob because not only was
  1123. 39:51it our first viral reel,
  1124. 39:53it converted.
  1125. 39:55We were having an overwhelming number of
  1126. 39:59orders come in. Like I couldn't go to
  1127. 40:02the store fast enough to buy the fabric
  1128. 40:06to know how many
  1129. 40:08I could load onto the website. Like they
  1130. 40:10were not made. They were We were We got
  1131. 40:12to the point where we were 3 and 1/2 4
  1132. 40:14weeks behind in fulfillment because we
  1133. 40:17had so many, but because of how organic
  1134. 40:21social media is, like you get these
  1135. 40:23waves and then there's a stretch where
  1136. 40:25meta is just ignoring you before the
  1137. 40:27next thing takes off.
  1138. 40:29And in that process, um
  1139. 40:33David and his team were able to capture
  1140. 40:36essentially our ideal customer profile.
  1141. 40:40And from that point on,
  1142. 40:42um
  1143. 40:43we started paid ads
  1144. 40:46and that unlocked this ability to
  1145. 40:49get help because we were making every
  1146. 40:52single bread bag off of my dining room
  1147. 40:54table
  1148. 40:55with my own sewing machine, my husband
  1149. 40:57and my oldest son were I could sew the
  1150. 41:00bags about as fast as they could wax
  1151. 41:02them. And so
  1152. 41:05we were working I was working 18
  1153. 41:07sometimes 20-hour days staying up late,
  1154. 41:10getting up early just trying to because
  1155. 41:12we're doing everything. You know, I was
  1156. 41:15going and getting the things, I was
  1157. 41:16making the bags, we were making the
  1158. 41:18bags, we were like fulfilling, shipping,
  1159. 41:21the whole the whole shebang.
  1160. 41:23And Michael said Jenny
  1161. 41:26we this is amazing and it was.
  1162. 41:30Um but we can't keep doing this. This
  1163. 41:33isn't sustainable. You're going to need
  1164. 41:34to talk to a manufacturer or something.
  1165. 41:37And I said
  1166. 41:39no, like we can't do that. Like the
  1167. 41:43reason people are loyal to us is because
  1168. 41:47they know that we're hand making this.
  1169. 41:50They want a handmade product, they want
  1170. 41:52a product that has soul and care and
  1171. 41:55solves a problem and like I can't do
  1172. 41:58that.
  1173. 42:00And I was getting my hair cut the next
  1174. 42:02day and I remember driving home in the
  1175. 42:03car and all of a sudden it hit me
  1176. 42:05because we had been involved in a home
  1177. 42:07school group.
  1178. 42:09And I had this thought
  1179. 42:11because there's so many
  1180. 42:13really intelligent moms in home school
  1181. 42:16groups. So many that had corporate jobs
  1182. 42:20or you know, are trained and have
  1183. 42:23degrees and all of the things and
  1184. 42:25they've chosen to step back and invest
  1185. 42:27in their kids.
  1186. 42:28And I'm thinking
  1187. 42:30how many people I know who know how to
  1188. 42:33sew?
  1189. 42:34And
  1190. 42:36I went, you know what? If I can make
  1191. 42:38these on my kitchen table
  1192. 42:40I can teach other people to make them on
  1193. 42:42their kitchen table, too.
  1194. 42:44And then I started working out the
  1195. 42:45numbers. How do I make this profitable?
  1196. 42:47Like do I have like how
  1197. 42:50And by the time I got home, I went
  1198. 42:53I think I've got it figured out. So, I
  1199. 42:55posted in our local home school group
  1200. 42:57and asking for five women that would be
  1201. 42:59interested in learning how we sew our
  1202. 43:02bread bags and and wax them and would
  1203. 43:04like a work-from-home opportunity.
  1204. 43:07And brought on the first five. I was
  1205. 43:10drowning. I remember having to like I
  1206. 43:13talked to my husband and said
  1207. 43:15I don't I don't have time to train them,
  1208. 43:17but I know we'll never get to the other
  1209. 43:19side of this unless I do.
  1210. 43:21And so, they came on within 3 weeks, you
  1211. 43:25know, cuz there's a learning curve to
  1212. 43:27everything.
  1213. 43:28They were supplying us with more bread
  1214. 43:31bags than we were making ourselves.
  1215. 43:34And I was able to add more to the
  1216. 43:35website and they were selling out. So,
  1217. 43:38then I brought on the next five and the
  1218. 43:40next five and the next five.
  1219. 43:42And
  1220. 43:43the most amazing thing happened was
  1221. 43:48in this in this
  1222. 43:51business that
  1223. 43:53really kind of saved our family
  1224. 43:55financially
  1225. 43:57from a really difficult position that we
  1226. 43:59were in.
  1227. 44:00I started realizing that we were
  1228. 44:03enabling other people. It wasn't just
  1229. 44:06home school moms that we were bringing
  1230. 44:07on. They were moms that were working
  1231. 44:09full-time that just needed a bit extra
  1232. 44:13to fill in the gaps so that they could
  1233. 44:15come home
  1234. 44:16and be with their kids and make their
  1235. 44:17families the priority.
  1236. 44:19And so, we've just grown that way. We've
  1237. 44:23scaled. It's the favorite my favorite
  1238. 44:27part of our business is
  1239. 44:30enabling moms to make their well,
  1240. 44:32enabling women to make their families
  1241. 44:34the priority in their homes.
  1242. 44:36Uh they're all contractors. They get
  1243. 44:39assigned a certain amount of work and
  1244. 44:41it's up to them on when they do it. And
  1245. 44:44if they decide to do it during the day
  1246. 44:45while their kids are at school, great.
  1247. 44:47If they decide to
  1248. 44:49home school and do it nights and
  1249. 44:51weekends, great. Um it's up to them to
  1250. 44:54just get the work done.
  1251. 44:55And
  1252. 44:57our average maker is able to make around
  1253. 45:0130 bucks an hour.
  1254. 45:03Which I'm also really proud of. Because
  1255. 45:06uh, that's a big deal.
  1256. 45:07>> That's entrepreneurship right there.
  1257. 45:09>> Yeah. Yeah.
  1258. 45:10>> Yeah, so you're you're allowing other
  1259. 45:12stay-at-home moms to make a little coin
  1260. 45:15to pitch in or, you know, have extra
  1261. 45:17money.
  1262. 45:18>> Yep. And
  1263. 45:19>> Now, did anybody know that you would be
  1264. 45:21making bread
  1265. 45:23by making bread bags?
  1266. 45:25>> [laughter]
  1267. 45:27>> That's like a dad joke right there.
  1268. 45:29>> Yeah.
  1269. 45:29>> [clears throat]
  1270. 45:30>> And I also want to know like,
  1271. 45:32why can't stay-at-home dads do it?
  1272. 45:34>> Oh, they can. They can.
  1273. 45:36>> not just women. I mean, it might be just
  1274. 45:37women, but like if a man's listening to
  1275. 45:39this and he's like, "Dude, I can sew.
  1276. 45:41I'll freaking do it."
  1277. 45:42>> Yeah.
  1278. 45:43>> And and all his friends don't call him
  1279. 45:44lame, but other than
  1280. 45:47>> Yeah.
  1281. 45:48Yeah, my husband was sitting sewing the
  1282. 45:50bread bags.
  1283. 45:51>> Well, I mean, it doesn't sound too
  1284. 45:52elaborate. It's just a It's just a bag.
  1285. 45:54>> Yeah.
  1286. 45:55>> So, you if you can sew four three sides,
  1287. 45:58there's the bag.
  1288. 45:59>> Yeah.
  1289. 46:00>> Is there any kind of like opening
  1290. 46:02specialty? Is it just like a square
  1291. 46:05pillow case?
  1292. 46:05>> It kind of looks like a pillow case. And
  1293. 46:08we make them oversized so that you can
  1294. 46:10fit in pretty much any size of bread you
  1295. 46:12>> if you bake three loaves of bread, you
  1296. 46:14just throw them in this bread bag. How
  1297. 46:16How does it How do you tie it up? You
  1298. 46:18got little drawstring?
  1299. 46:19>> No. No. So, you tuck the open end
  1300. 46:22underneath the loaf. And as your loaf
  1301. 46:25gets smaller,
  1302. 46:26it's always the appropriate size for the
  1303. 46:28loaf. I can't tell you how many people
  1304. 46:30ask me about an official closure. Why
  1305. 46:32don't we have a buckle or a a tie? Think
  1306. 46:35about it. If you have a a tie on the top
  1307. 46:38and you're gathering it up, there's
  1308. 46:39always a hole that sits there and that's
  1309. 46:42still open.
  1310. 46:43>> It's cloth. It's going to get air
  1311. 46:46anyway.
  1312. 46:46>> So,
  1313. 46:47>> And and not only that, like folding it
  1314. 46:48under, you're less cost, less less
  1315. 46:50hardware, less work,
  1316. 46:52>> And it's way easier to clean. Like you
  1317. 46:54don't have all these buckles and other
  1318. 46:56other things to
  1319. 46:57clean around.
  1320. 46:58>> And I would imagine, you know, based on
  1321. 47:00the fabric, you could match your kitchen
  1322. 47:03and you know, do you have do you have
  1323. 47:05cow print cloth?
  1324. 47:07>> [laughter]
  1325. 47:08>> We do. We actually have over 50
  1326. 47:10different designs to choose from.
  1327. 47:12>> Nowadays.
  1328. 47:13>> Yeah.
  1329. 47:13>> And by the way, I mean,
  1330. 47:15the websites where where you're selling
  1331. 47:16bread bags.
  1332. 47:17>> Mhm.
  1333. 47:18>> And it's beeswax
  1334. 47:20infused bread bags. What makes that
  1335. 47:24work better than the linen that was
  1336. 47:25drying it out? Like in other words, do
  1337. 47:27these exist? Did have you ever heard of
  1338. 47:29them before have you invented a bread
  1339. 47:31bag that works better?
  1340. 47:33>> No, we had heard uh like in our research
  1341. 47:35we found the concept of
  1342. 47:38somebody infusing beeswax into the cloth
  1343. 47:41to give a bit more
  1344. 47:43protection for the bread so that it
  1345. 47:45doesn't dry out so fast. So, we didn't
  1346. 47:48invent
  1347. 47:49>> Is it sticky? What does it feel like?
  1348. 47:51>> No. And that's the thing is if you've
  1349. 47:53heard of beeswax wraps, they actually
  1350. 47:55add pine resin and jojoba oil to it to
  1351. 47:58make them sticky.
  1352. 47:59>> What kind of oil?
  1353. 48:01>> Jojoba oil. It's uh it looks like jojoba
  1354. 48:04when it's uh written out, but it's
  1355. 48:07>> Jojoba.
  1356. 48:08>> Yeah, it's pronounced weird.
  1357. 48:09>> And I imagine, cuz again, it's always
  1358. 48:11nature. It comes back to being the right
  1359. 48:14answer.
  1360. 48:14>> Yeah.
  1361. 48:15>> It's always nature, which which I call
  1362. 48:18God.
  1363. 48:18>> Yep.
  1364. 48:19>> Like leave it to God to figure out.
  1365. 48:21Dude, all you got to do is throw that in
  1366. 48:22some
  1367. 48:23beeswax.
  1368. 48:25>> I can't even tell you
  1369. 48:27like I started this business or we
  1370. 48:29started this business
  1371. 48:31um to fulfill a financial need
  1372. 48:34of ours. I could have never imagined and
  1373. 48:37like this is just, you know, God's hand
  1374. 48:39in all of the things. Could have never
  1375. 48:41imagined what the big
  1376. 48:43the big goal was. And I don't know that
  1377. 48:45I even know it all yet. But the way that
  1378. 48:49um
  1379. 48:50the way that
  1380. 48:52provision, the way that
  1381. 48:54the right people, the way I mean, it has
  1382. 48:57been so
  1383. 48:59awe-inspiring
  1384. 49:01to see what he's done with this
  1385. 49:04business. And and
  1386. 49:06I try and am trying
  1387. 49:10through mentoring and and lots of other
  1388. 49:11things because they don't teach this
  1389. 49:13stuff at business school.
  1390. 49:15Um
  1391. 49:16to be the the leader that this business
  1392. 49:19needs.
  1393. 49:20But I
  1394. 49:23could have never imagined.
  1395. 49:24>> You're also repairing
  1396. 49:26what I would call the nuclear family.
  1397. 49:28>> Yeah.
  1398. 49:29>> Moms can stay home if they want to.
  1399. 49:32You know, or do it for a little while
  1400. 49:33until they're ready to get back out
  1401. 49:35there.
  1402. 49:35>> Yeah.
  1403. 49:36>> I don't believe personally cuz a lot of
  1404. 49:38people, you know, think I'm a
  1405. 49:39chauvinist. Lot of because I say my wife
  1406. 49:42stays home and
  1407. 49:44they think she has to. She don't have
  1408. 49:46to. She gets to.
  1409. 49:47>> Yeah.
  1410. 49:48>> Like she wants to. For a guy that won't
  1411. 49:51or can't make enough money for their
  1412. 49:53wife to stay home, dude, I feel bad for
  1413. 49:55those dudes. And I tell them,
  1414. 49:58"Come with me and I'll show you how to
  1415. 49:59make enough money where you can allow
  1416. 50:01your wife to stay home." And then of
  1417. 50:02course you got the Karens out there
  1418. 50:04like, "Why does she have to stay home?"
  1419. 50:06It's like,
  1420. 50:08listen. First of all,
  1421. 50:10they should want to stay home,
  1422. 50:11especially if you have kids. They should
  1423. 50:13want to. Like no one's going to raise
  1424. 50:15kids better than a mother at home.
  1425. 50:18But they can't nowadays stay home.
  1426. 50:21So you
  1427. 50:23coincidentally solved your own problem,
  1428. 50:25but you also found
  1429. 50:28a solution for a lot of other women
  1430. 50:30in the home group. And now I'm sure
  1431. 50:32you're all one big happy community.
  1432. 50:35>> We try to be. We try to be.
  1433. 50:37>> guys do like trips or anything?
  1434. 50:38>> No.
  1435. 50:39>> You should. [laughter]
  1436. 50:40You should create community around that.
  1437. 50:42>> Yeah.
  1438. 50:42>> Cuz cuz again, I mean,
  1439. 50:44you're going to need more.
  1440. 50:46>> Yeah.
  1441. 50:46>> You know, when this episode drops,
  1442. 50:47you're going to need more bread bags.
  1443. 50:49>> I sure hope so because we would love to
  1444. 50:52add more makers. We have a waiting list
  1445. 50:54of women locally that want to work with
  1446. 50:57us in this and uh
  1447. 51:00just growing the brand has that's the
  1448. 51:02most satisfying piece is being able to
  1449. 51:04add another make maker position and
  1450. 51:07another and another.
  1451. 51:08>> Can people make the spurtles?
  1452. 51:10>> No. So, we are
  1453. 51:14>> Why can't the husbands be out in the
  1454. 51:15wood shop making spurtles?
  1455. 51:17>> Well, okay. Somebody needs contact me
  1456. 51:19about handmade spurtles cuz I would
  1457. 51:21let's talk. Um we are very very
  1458. 51:25committed to locally made
  1459. 51:28products. However, there's certain
  1460. 51:29things like a bench scraper. Um it's
  1461. 51:33>> A bench scraper. It's like this
  1462. 51:36blunt square metal piece that you can
  1463. 51:39scrape flour and and scoop up dough and
  1464. 51:42stuff with it. It's a tool. So, there's
  1465. 51:45certain things that I haven't been able
  1466. 51:47to find locally. And I do work with
  1467. 51:49manufacturers to help kind of
  1468. 51:52produce these tools that are necessary
  1469. 51:56well, not even necessary, but are really
  1470. 51:58nice to have for bread baking. So, we
  1471. 52:01have about 120 products on our website
  1472. 52:04right now. Um and it's growing. But it
  1473. 52:08it all really focuses on healthy skin,
  1474. 52:12your putting healthy things in your
  1475. 52:14pantry, and then also supporting people
  1476. 52:17in making their own food from home.
  1477. 52:19And the tools that are really nice to
  1478. 52:23have in the process of doing that. So,
  1479. 52:25[snorts]
  1480. 52:25>> which is health reasons which we didn't
  1481. 52:27touch on much cuz you were having all
  1482. 52:28kinds of issues and just growing your
  1483. 52:30own food and and making your own bread
  1484. 52:33literally solved some of those issues.
  1485. 52:35>> Yeah. Yeah.
  1486. 52:36>> If not all of them.
  1487. 52:37>> Almost all of them.
  1488. 52:38>> And coincidentally made you millions.
  1489. 52:41>> [laughter]
  1490. 52:42>> That's usually how it goes though. I try
  1491. 52:43to tell people, you know, solve problems
  1492. 52:46is how you get rich. You know, and
  1493. 52:48sometimes it's your own problem. This
  1494. 52:50whole software that's made me
  1495. 52:53I don't want to say rich cuz my
  1496. 52:55ideas of you know, you make a bunch
  1497. 52:56money, but you spend a bunch of money.
  1498. 52:58You're not really rich, but
  1499. 53:00I invented it for me to solve my
  1500. 53:02problem. Turns out I solved a bunch of
  1501. 53:04problems. Right. So that's exactly what
  1502. 53:06you did.
  1503. 53:06>> Right.
  1504. 53:07>> And now if if someone's listening right
  1505. 53:09now and they want to be a maker,
  1506. 53:11I don't live in Holly Springs, Alabama
  1507. 53:14or wherever What's it called?
  1508. 53:16>> Hazels Hazel Green.
  1509. 53:18>> Hazel Green. I don't live in Hazel
  1510. 53:19Green, Alabama out there in Bobo
  1511. 53:21section.
  1512. 53:22>> Yeah.
  1513. 53:22>> So so how
  1514. 53:24why don't you allow anyone anywhere to
  1515. 53:26do it?
  1516. 53:27>> Well,
  1517. 53:28currently, based on our current demand,
  1518. 53:31um
  1519. 53:32and we've had hit of roadblocks as as
  1520. 53:35far as scaling and just having enough
  1521. 53:37product to sell like one of our new
  1522. 53:40products is a crust keeper.
  1523. 53:42So our bread bags don't um do well in
  1524. 53:45the freezer because the condenser in the
  1525. 53:47freezer removes moisture. Well, you
  1526. 53:49don't want to put bread into the freezer
  1527. 53:52in something that's not airtight because
  1528. 53:54it's going to get the moisture sucked
  1529. 53:55out of it. That's what freezer burn is.
  1530. 53:57And so
  1531. 53:59a boule, a round loaf, what people
  1532. 54:02typically think of sourdough bread, but
  1533. 54:04it's the shape of loaf, kind of like
  1534. 54:06different shapes of pasta have a
  1535. 54:08different name for each one. A boule is
  1536. 54:10just a round loaf of bread.
  1537. 54:12A typical boule does not fit in a
  1538. 54:14ziplock bag. It's too big. And so I
  1539. 54:17worked with a manufacturer to develop a
  1540. 54:20reusable bag that actually fits a whole
  1541. 54:25boule
  1542. 54:26that you can just use over and over
  1543. 54:28again to slide it into your freezer.
  1544. 54:29>> Those are on the website.
  1545. 54:31>> They're currently sold out. And so
  1546. 54:35they will be
  1547. 54:35>> the wrong manufacturer.
  1548. 54:37>> Actually, by the time this airs,
  1549. 54:40we'll be back in stock.
  1550. 54:42But just the process of scaling and the
  1551. 54:45process of placing those orders and it
  1552. 54:47taking a while to get to us and and
  1553. 54:49developing those products with intention
  1554. 54:52so they actually fix a problem
  1555. 54:54has taken time. And so
  1556. 54:57I am super excited to grow the brand so
  1557. 54:59that we can continue to add maker
  1558. 55:01positions.
  1559. 55:02Um our manufacturing products that we do
  1560. 55:05offer
  1561. 55:06help us keep our women paid really,
  1562. 55:09really well.
  1563. 55:10So.
  1564. 55:11>> When it comes to fabric design,
  1565. 55:13>> Mhm.
  1566. 55:13>> I think if if you get creative and make
  1567. 55:16some collaborative licensing deals,
  1568. 55:19I'll bet you if you got one that said
  1569. 55:21like Chanel
  1570. 55:22or LV, the Louis Vuitton
  1571. 55:25>> Yeah.
  1572. 55:26>> logo, you get some Louis bags, Louis
  1573. 55:29bread bags, dude, you'd be getting all
  1574. 55:31the freaking suburban [laughter]
  1575. 55:32housewives ordering the out of
  1576. 55:34those.
  1577. 55:34>> Yeah.
  1578. 55:35Um
  1579. 55:35>> Chanel, Louis Vuitton, Christian Dior,
  1580. 55:38>> Yeah.
  1581. 55:39>> uh uh Gucci, get a Gucci design.
  1582. 55:43I'm telling you, they'll buy them.
  1583. 55:45You know, my my
  1584. 55:47wife has Louis dog leashes and you know,
  1585. 55:50stupid like that. But
  1586. 55:53the design, if you ask me, is going to
  1587. 55:55be key, especially when you do limited
  1588. 55:57drops. Do you do those?
  1589. 55:59>> Well, um there's Well, we call it
  1590. 56:02seasonal. And so that's once it's gone,
  1591. 56:04it's gone. We do have fabric that we
  1592. 56:07have an opportunity to order over and
  1593. 56:09over again, and those are just staples,
  1594. 56:11and we try to keep those in stock all
  1595. 56:13the time. But we have seasonal stuff.
  1596. 56:15Right now, actually, just earlier this
  1597. 56:19What week is it?
  1598. 56:21Last week. Um I met a local fabric
  1599. 56:25designer for the first time. I had been
  1600. 56:28chatting with her a little bit, and
  1601. 56:30we're at the point where I want to work
  1602. 56:32directly with
  1603. 56:33um manufacturers for fabric, and so that
  1604. 56:36we can actually have custom fabric
  1605. 56:40printed for us directly. And working
  1606. 56:43with her, and currently, we have a
  1607. 56:47fabric that we just call farm. And um
  1608. 56:50just chatting with her, and and it's got
  1609. 56:53legs. We're going going to move forward
  1610. 56:55with it, but actually making a Five Oaks
  1611. 56:57farm fabric, and replacing that design
  1612. 57:00with a custom one that reflects our
  1613. 57:02farm, our animals, our barn,
  1614. 57:04>> Yeah.
  1615. 57:05>> you know, our oak tree. And
  1616. 57:08leaning into the custom fabric and more
  1617. 57:11intentional on what's in there. I hadn't
  1618. 57:14thought about the
  1619. 57:16branded fabric, but
  1620. 57:18>> Well, if you want a million suburban
  1621. 57:20housewives to get a bag, just put Louie
  1622. 57:22on it or Chanel and you know, do a Tik
  1623. 57:26Tok video so they see it and they're oh
  1624. 57:28my god, I want that bag and they can be
  1625. 57:30$350.
  1626. 57:32>> There we go.
  1627. 57:33>> Well, if you get a license from the
  1628. 57:34company to do it, which you know, it's
  1629. 57:36crazy to think, but you know, ask.
  1630. 57:40Or you could just bootleg them, but I
  1631. 57:42you might get you might have a problem
  1632. 57:43with that.
  1633. 57:44>> Yeah.
  1634. 57:44>> Um
  1635. 57:46but yeah, design I see everything
  1636. 57:47because again,
  1637. 57:49my wife wants it to match the kitchen
  1638. 57:50and the kitchen changes from season to
  1639. 57:53season.
  1640. 57:54You know, Easter everything's Easter
  1641. 57:56related and Christmas related. So like
  1642. 57:59cuz I wouldn't want them to buy one bag.
  1643. 58:01Like I got a bread bag, I'm good.
  1644. 58:03>> Absolutely.
  1645. 58:03>> I want multiple bread bags and and I'm
  1646. 58:06sure since they're just little
  1647. 58:07pillowcase looking things, you could
  1648. 58:08have 20 of them.
  1649. 58:10>> I have them on my windowsill. I have a
  1650. 58:12whole collection.
  1651. 58:13>> Yeah, and then and then and then, you
  1652. 58:15know,
  1653. 58:16to match, you know, so now you need
  1654. 58:20all kinds of designs, but I would also
  1655. 58:22do limited drops
  1656. 58:24because if you can't get it, that makes
  1657. 58:25it even more exclusive.
  1658. 58:27>> Yeah.
  1659. 58:27>> You know, maybe for for example, the
  1660. 58:30stay-at-home moms take some white, just
  1661. 58:33plain white and and give their kids a
  1662. 58:35bunch of paint and have them paint to
  1663. 58:38where you'll this art and it's a bread
  1664. 58:41bag and it's from the children of the
  1665. 58:43makers.
  1666. 58:44>> Yeah.
  1667. 58:44>> That's almost that's almost sounds like
  1668. 58:46a cult.
  1669. 58:47>> [laughter]
  1670. 58:47>> These are the children of the makers.
  1671. 58:50>> Yeah, you guys can start a cult out
  1672. 58:52there.
  1673. 58:53>> There we go.
  1674. 58:53>> But but seriously, because one of a
  1675. 58:56kind, you know, never again, you know,
  1676. 58:59oh, I'll never see that one again, you
  1677. 59:01can raise the price.
  1678. 59:02And I'm thinking, you know, suburban
  1679. 59:04housewives,
  1680. 59:06not people, you know, and then I would
  1681. 59:08also try to figure out how do I get more
  1682. 59:10people into baking bread because if I am
  1683. 59:14baking I'm definitely going to get a
  1684. 59:16bread bag.
  1685. 59:16>> Absolutely.
  1686. 59:17>> I want all the kick-ass designs. And
  1687. 59:19then, you know, some sort of recurring
  1688. 59:21monthly membership where you'll send me
  1689. 59:24a bread bag every month. The the bread
  1690. 59:27bag of the month.
  1691. 59:28>> Mhm.
  1692. 59:28>> Limited to only that mailing list. So,
  1693. 59:31if you jump on board and, you know, I
  1694. 59:34basically subscribe, let's say it's $49
  1695. 59:37a month, you get and now you build a
  1696. 59:40recurring cuz there's women out there, I
  1697. 59:42guarantee you they will buy a bag a
  1698. 59:45month if you offer a bag a month
  1699. 59:47program.
  1700. 59:48>> Okay.
  1701. 59:49>> And the the question is is well, what do
  1702. 59:51they get? Well, they get the bag, but
  1703. 59:52but it's an exclusive bag.
  1704. 59:55Nobody else can get these bags. These
  1705. 59:56bags are not for sale.
  1706. 59:58>> Yeah.
  1707. 59:59>> You know, then you get people I I want
  1708. 1:00:01that bag.
  1709. 1:00:01>> Mhm.
  1710. 1:00:02>> You ever heard of this pot I call it
  1711. 1:00:04pottery, but it's
  1712. 1:00:06this these dishes, I forget the name of
  1713. 1:00:08them, but they're
  1714. 1:00:11looks like, you know,
  1715. 1:00:13pottery.
  1716. 1:00:13>> Mhm.
  1717. 1:00:14>> [clears throat]
  1718. 1:00:15>> But I forget the name. If I said it if I
  1719. 1:00:17call my wife, she'll tell me. But she
  1720. 1:00:19goes out and people would fight over
  1721. 1:00:21this
  1722. 1:00:23It would be like a coffee cup that says
  1723. 1:00:25coffee and it was just, you know,
  1724. 1:00:27handwritten coffee.
  1725. 1:00:29Do you know what I'm talking about or
  1726. 1:00:30no?
  1727. 1:00:30>> I think so. I don't know the name of the
  1728. 1:00:31brand, but
  1729. 1:00:32>> But they would fight over it at the
  1730. 1:00:34stores. My wife would like literally
  1731. 1:00:36come home and be like,
  1732. 1:00:38you know, I almost got in a fight. Why?
  1733. 1:00:40Well, cuz everyone wanted this one. And
  1734. 1:00:42she
  1735. 1:00:43collected like hundreds, Christmas
  1736. 1:00:46versions, these versions. So, if you
  1737. 1:00:49just take that times, you know, 10
  1738. 1:00:51million
  1739. 1:00:52housewives or 10 million suburban
  1740. 1:00:55stay-at-home moms that, you know, go to
  1741. 1:00:57tennis lessons in the morning. I'd want
  1742. 1:00:59to tap into those.
  1743. 1:01:01>> Yeah.
  1744. 1:01:01>> Also, even though you started out so
  1745. 1:01:03wholesome, you still got to throw some
  1746. 1:01:05capitalism in there, don't you? See,
  1747. 1:01:07people are going to hate me for this.
  1748. 1:01:08Leave her alone, she's doing good.
  1749. 1:01:11>> Well, we will always
  1750. 1:01:12>> Have you you Have you of this guy named
  1751. 1:01:14Dry Creek DeWayne?
  1752. 1:01:16>> That sounds familiar. I
  1753. 1:01:17>> He's an old salt of the earth guy that
  1754. 1:01:20freaking, you know, does horses. He's a
  1755. 1:01:22horse trainer or something.
  1756. 1:01:24>> Mhm.
  1757. 1:01:25>> Anyway, good dude. Came in, jumped on
  1758. 1:01:27the podcast. He had a big YouTube
  1759. 1:01:29following. He talks about, you know,
  1760. 1:01:31just good solid masculinity,
  1761. 1:01:33you know, faith-based, be a good man
  1762. 1:01:36type of guy.
  1763. 1:01:38And when he was in here, I was just
  1764. 1:01:39giving him advice because, you know,
  1765. 1:01:42what he was doing was successful, but it
  1766. 1:01:44wasn't scalable.
  1767. 1:01:45>> Yeah.
  1768. 1:01:46>> His fans tore me up.
  1769. 1:01:49I'm just a scum capitalist and I'm just
  1770. 1:01:52giving him ideas. So again, I don't want
  1771. 1:01:54to get your fans to hate me cuz I'm
  1772. 1:01:57saying go capital, but I wouldn't go
  1773. 1:01:59capitalistic
  1774. 1:02:01when it comes to you like order out of
  1775. 1:02:02China, forget the handmade. That's what
  1776. 1:02:04makes it special. The fact that you can
  1777. 1:02:06help moms, you know, that's what makes
  1778. 1:02:08it special. I wouldn't change that.
  1779. 1:02:10But I'd definitely figure out how do I
  1780. 1:02:11get a Louis bag.
  1781. 1:02:13>> [laughter]
  1782. 1:02:15>> Yeah.
  1783. 1:02:15>> And and even make a partnership
  1784. 1:02:17>> Yeah.
  1785. 1:02:18>> with with Louis to where they go get the
  1786. 1:02:20$5,000 purse, it comes with a bread bag.
  1787. 1:02:23>> There we go.
  1788. 1:02:24I don't know if that's a a naturally
  1789. 1:02:26adjacent product, but
  1790. 1:02:28>> Well, I mean, I've never even heard of a
  1791. 1:02:29bread bag until you showed up.
  1792. 1:02:31>> Yeah.
  1793. 1:02:32>> What the hell is a bread bag?
  1794. 1:02:33>> I don't know, but you need to have your
  1795. 1:02:35wife go check out our website.
  1796. 1:02:37>> Well, there's obviously you're making
  1797. 1:02:38millions of dollars. People knew what
  1798. 1:02:40bread bags were. Is it mainly the South
  1799. 1:02:42that everyone's buying them or is it all
  1800. 1:02:43over?
  1801. 1:02:44>> Nope. So, COVID really highlighted a lot
  1802. 1:02:47of supply chain issues and I think
  1803. 1:02:49people are more and more aware that
  1804. 1:02:52whether they choose to bake all of their
  1805. 1:02:54own bread or not,
  1806. 1:02:56that they want to at least have that
  1807. 1:02:58skill.
  1808. 1:03:00>> Do you have anybody in Cali?
  1809. 1:03:03>> Mhm.
  1810. 1:03:04Uh actually, I do have a photo. We had
  1811. 1:03:07somebody that was gifted one of our
  1812. 1:03:09bread bags in Paris and we have a
  1813. 1:03:12picture of our bread bag with bread
  1814. 1:03:14sticking out of it and the Eiffel Tower
  1815. 1:03:15in the background. It's pretty cool.
  1816. 1:03:17>> That cool, but because bread is big and
  1817. 1:03:20obviously France and baking bread and so
  1818. 1:03:23I like I would try to get international
  1819. 1:03:25to where if you still want to do the the
  1820. 1:03:27home thing
  1821. 1:03:28set up a like a
  1822. 1:03:31den mother
  1823. 1:03:32>> Mhm.
  1824. 1:03:32>> or whatever you want to call them, the
  1825. 1:03:34lead mom
  1826. 1:03:35in France. Make her a deal where
  1827. 1:03:39she does all the manufacturing in
  1828. 1:03:41France. So if someone orders it in
  1829. 1:03:42France, you don't have to add shipping.
  1830. 1:03:44It's already there.
  1831. 1:03:45>> Yeah. Yeah.
  1832. 1:03:47So I met this really cool chick, Aurore.
  1833. 1:03:50She owns a French bakery in Bozeman. She
  1834. 1:03:53moved there from from France and she
  1835. 1:03:56couldn't find good pastries anywhere. So
  1836. 1:03:58she decided to open up her own shop. And
  1837. 1:04:02just in talking with her, she went back
  1838. 1:04:04to France to visit her family for a
  1839. 1:04:07couple months
  1840. 1:04:08and took some of our bread bags and um
  1841. 1:04:12and was chatting with her mom and so
  1842. 1:04:15we're we're just in discussions
  1843. 1:04:18about potentially supplying them with
  1844. 1:04:20bread bags. So
  1845. 1:04:22definitely have aspirations and
  1846. 1:04:24interest. It's just
  1847. 1:04:26>> What about bakers? Like if there's
  1848. 1:04:27bakers listening saying, you know, we
  1849. 1:04:29sell
  1850. 1:04:30>> put them in my store and make money on
  1851. 1:04:32them.
  1852. 1:04:32>> For micro bakeries or just bakeries in
  1853. 1:04:34general, we do sell wholesale. And so
  1854. 1:04:38you know, our margin on wholesale is a
  1855. 1:04:39lot lower.
  1856. 1:04:41Um but
  1857. 1:04:42I also we have a little bit of wiggle
  1858. 1:04:45room there. But that demand, the higher
  1859. 1:04:47demand creates more jobs for our makers
  1860. 1:04:50and so it's worth it. It's worth taking
  1861. 1:04:52that hit. So um just really wanting to
  1862. 1:04:57expand the desire for bread bags. I
  1863. 1:05:00mean, number one, they're awesome and
  1864. 1:05:01they work. But number two
  1865. 1:05:04they really are actually helping real
  1866. 1:05:08moms, real women, real families in the
  1867. 1:05:11US.
  1868. 1:05:12And there aren't very many businesses
  1869. 1:05:16that can say that.
  1870. 1:05:17Most things, if you really dig into it
  1871. 1:05:22are
  1872. 1:05:23maybe handled in the US, but
  1873. 1:05:27it's being made by a production facility
  1874. 1:05:30in the US, you know, and yes, there's
  1875. 1:05:31jobs there and stuff. But we're talking
  1876. 1:05:33about like individual families able to
  1877. 1:05:37stay home and make family a priority.
  1878. 1:05:41>> Yeah, without all the corporate greed
  1879. 1:05:43and
  1880. 1:05:44control.
  1881. 1:05:45>> Yeah.
  1882. 1:05:46>> You know, you're giving women the
  1883. 1:05:47ability to to make enough money and
  1884. 1:05:50would you say they were making like
  1885. 1:05:51between 30 and
  1886. 1:05:52>> 30 and 70,000.
  1887. 1:05:54>> Extra.
  1888. 1:05:54>> Yeah.
  1889. 1:05:55>> And that's enough to freaking bridge
  1890. 1:05:57some gaps.
  1891. 1:05:58>> Yeah.
  1892. 1:05:58>> Um
  1893. 1:06:00yeah, I I I just think entrepreneurially
  1894. 1:06:02So I'm thinking like, you know, I want
  1895. 1:06:03to sell a million of them to bakeries
  1896. 1:06:06and just put my bags everywhere.
  1897. 1:06:08The designs would be crazy, uh limited
  1898. 1:06:10drops,
  1899. 1:06:12um monthly memberships,
  1900. 1:06:14holiday obviously, during holiday you do
  1901. 1:06:17>> lean into seasonal.
  1902. 1:06:18>> Yeah, so you got Santa Claus on a bag
  1903. 1:06:20and stuff.
  1904. 1:06:21And then the kids of the makers, the
  1905. 1:06:23children of the makers.
  1906. 1:06:25>> Yes.
  1907. 1:06:25>> [laughter]
  1908. 1:06:26>> Yeah, you like get them to like just get
  1909. 1:06:28their hands dirty with some paint and
  1910. 1:06:30freaking touch the bag and all of a
  1911. 1:06:32sudden you got a little purple hand and
  1912. 1:06:34a pink hand. You know what I mean? Draw
  1913. 1:06:36a bunny rabbit for Easter where they're
  1914. 1:06:38limited.
  1915. 1:06:39>> Mhm.
  1916. 1:06:40>> And those are not the normal price.
  1917. 1:06:41Those are extra, you know, one-offs. And
  1918. 1:06:44people love that one-off exclusivity
  1919. 1:06:47crap.
  1920. 1:06:47>> Yeah. So I went to a fabric convention
  1921. 1:06:50in Chicago not too long ago and met some
  1922. 1:06:54people that uh work with Indian women
  1923. 1:06:59who hand make fabric. And so
  1924. 1:07:01>> Indian like Native American or Indian
  1925. 1:07:03like with the dot
  1926. 1:07:05>> Yeah. So these are women that actually
  1927. 1:07:08weave hand weave the fabric
  1928. 1:07:11>> out of their own homes Wow.
  1929. 1:07:12>> in India. And so I'm we're I need to get
  1930. 1:07:16back with them. It's been crazy lately,
  1931. 1:07:18but the the email is marked unread in my
  1932. 1:07:21email inbox so that I don't forget it.
  1933. 1:07:24But, um
  1934. 1:07:26I'd like to really start leaning into
  1935. 1:07:28those really intentional
  1936. 1:07:30handmade products because getting fabric
  1937. 1:07:33from them that handwoven I I feel a
  1938. 1:07:35little bad because we're putting beeswax
  1939. 1:07:37in it and and uh
  1940. 1:07:40you know, it's not being made into a
  1941. 1:07:41garment or something, but the volume
  1942. 1:07:43that we So, we go through about 7,000 yd
  1943. 1:07:48of fabric a week.
  1944. 1:07:50>> Damn. You guys are selling some bread
  1945. 1:07:52bags.
  1946. 1:07:52>> Right.
  1947. 1:07:54>> [laughter]
  1948. 1:07:54>> Why don't you start making pillow cases?
  1949. 1:07:58>> Well, there's lots of places to make
  1950. 1:07:59pillow cases.
  1951. 1:08:01So, you know
  1952. 1:08:02>> So, is bread bags hard thing to find?
  1953. 1:08:05>> Good ones. Yeah. So, we get emails
  1954. 1:08:08constantly of people asking more and
  1955. 1:08:12more detailed questions about how we
  1956. 1:08:13make our bread bags.
  1957. 1:08:15And don't tell them. That could be a
  1958. 1:08:17competitor.
  1959. 1:08:18>> Well, [clears throat] we definitely tell
  1960. 1:08:20them
  1961. 1:08:21>> It's none of your beeswax.
  1962. 1:08:23>> Right.
  1963. 1:08:24>> [laughter]
  1964. 1:08:25>> That's what you say.
  1965. 1:08:26>> We We definitely tell them that they're
  1966. 1:08:29handmade in North Alabama, that we
  1967. 1:08:31infuse the beeswax into the cotton
  1968. 1:08:33fibers.
  1969. 1:08:35Um it's not just a coating.
  1970. 1:08:37And they've asked more and more
  1971. 1:08:39questions, and what I found is that
  1972. 1:08:41there's these other companies, and most
  1973. 1:08:43of them have buckles or
  1974. 1:08:46other things on them. They're actually
  1975. 1:08:49just made in a manufacturing facility
  1976. 1:08:53overseas,
  1977. 1:08:55piped in, and they put it on this
  1978. 1:08:57website with all of this wholesome talk
  1979. 1:09:01and family values, and my
  1980. 1:09:05Aunt Jean, you know, blah blah blah.
  1981. 1:09:08And doing a little bit more digging,
  1982. 1:09:11like the whole facade of the website is
  1983. 1:09:14just
  1984. 1:09:16fake.
  1985. 1:09:17And the bread bags perform horribly.
  1986. 1:09:20And there's even some that it says
  1987. 1:09:24beeswax bread bags. Yes, it's beeswax on
  1988. 1:09:26the outside with a plastic liner on the
  1989. 1:09:29inside. There's so many
  1990. 1:09:33crappy versions of bread bags out there
  1991. 1:09:36that are being produced in manufacturing
  1992. 1:09:38facilities
  1993. 1:09:40trying to talk to people for customer
  1994. 1:09:42service or even troubleshooting or
  1995. 1:09:44anything like that is impossible.
  1996. 1:09:46And the number of people that are coming
  1997. 1:09:48to us because they finally found us and
  1998. 1:09:51they can see that we're the real deal.
  1999. 1:09:54Um
  2000. 1:09:56it's becoming more and more and more.
  2001. 1:09:58>> Yeah.
  2002. 1:09:58>> So
  2003. 1:10:00I just have a lot of pride in the fact
  2004. 1:10:03that we have a solid, beautifully made
  2005. 1:10:06product that actually performs and we
  2006. 1:10:09have awesome customer service to back it
  2007. 1:10:11up. So.
  2008. 1:10:12>> And killer designs.
  2009. 1:10:13>> That's right.
  2010. 1:10:15>> So So if there's moms out there that
  2011. 1:10:17aren't necessarily in
  2012. 1:10:19you know, Broken Bow or wherever you
  2013. 1:10:21are. Holly Springs, Holy Green, what's
  2014. 1:10:23it called?
  2015. 1:10:24>> Hazel Green. It's just north of
  2016. 1:10:26Huntsville, Alabama.
  2017. 1:10:27>> Yeah, if
  2018. 1:10:29might you think about allowing people
  2019. 1:10:32that aren't local to build them for you?
  2020. 1:10:35If there's any investors listening,
  2021. 1:10:37would you cuz I mean obviously if you
  2022. 1:10:39went on Shark Tank, you'd get investors.
  2023. 1:10:40Why? Well, cuz you went from freaking
  2024. 1:10:42nothing to your kitchen table to
  2025. 1:10:44millions of dollars in sales. If Shark
  2026. 1:10:46Tank heard you, they'd be backing you.
  2027. 1:10:48If I have investors listening, do you
  2028. 1:10:50are you interested in investors, makers
  2029. 1:10:53and then obviously you want to sell
  2030. 1:10:55some, but if you sell a million of them
  2031. 1:10:57how you going to make them if without
  2032. 1:10:59the makers?
  2033. 1:11:00>> Exactly.
  2034. 1:11:00>> And you'll not manufacture them.
  2035. 1:11:02>> Right. And that's the whole part.
  2036. 1:11:03>> manufacturers. She does She's not
  2037. 1:11:05looking for manufacturers. She's looking
  2038. 1:11:06for ladies or or men, stay-at-home moms
  2039. 1:11:09cuz cuz really what it sounds like is
  2040. 1:11:11you're trying to get the nuclear family
  2041. 1:11:13back together. I bet you that's God's
  2042. 1:11:15plan. Because again, most most women are
  2043. 1:11:17outside of the home because they have to
  2044. 1:11:19be. And and you've just invented a way
  2045. 1:11:21where they don't have to be and no
  2046. 1:11:23corporate rules. If they want to take a
  2047. 1:11:252-week vacation and make bags when they
  2048. 1:11:27get back, that's cool.
  2049. 1:11:28>> Mhm.
  2050. 1:11:29>> So so women or men that that want to
  2051. 1:11:32make them,
  2052. 1:11:33um obviously you want to sell them. So
  2053. 1:11:36bomb squad
  2054. 1:11:37uh go out investors, that was the
  2055. 1:11:40question.
  2056. 1:11:40>> Yeah. So
  2057. 1:11:42I don't know is the answer. Um this has
  2058. 1:11:45grown beyond my original intentions. And
  2059. 1:11:49I firmly believe that God has planned
  2060. 1:11:52for this.
  2061. 1:11:53And it's giving a lot of flexibility and
  2062. 1:11:57options to families. Um I know my hard
  2063. 1:12:00line is we are not I will work with
  2064. 1:12:03manufacturers on certain things, but
  2065. 1:12:05these core products and things that we
  2066. 1:12:07can make locally, we will.
  2067. 1:12:09So so there's that. I I would love to
  2068. 1:12:13have satellite locations all over the US
  2069. 1:12:16where there's like a hub and
  2070. 1:12:19they're the ones that we ship all of the
  2071. 1:12:22the supplies to and then in women in
  2072. 1:12:25their community, they're coordinating so
  2073. 1:12:27that women in their community can have
  2074. 1:12:30access to this opportunity and make
  2075. 1:12:33family
  2076. 1:12:34the focus of their life. But then
  2077. 1:12:38having that that network all over all
  2078. 1:12:41over the place
  2079. 1:12:43and being able to step up production
  2080. 1:12:45that way
  2081. 1:12:46would be
  2082. 1:12:48probably
  2083. 1:12:49in my mind for where we're at, kind of
  2084. 1:12:52an ultimate goal. So that it's not just
  2085. 1:12:53people in North Alabama that can
  2086. 1:12:55participate.
  2087. 1:12:57It's people all over the US.
  2088. 1:12:58>> That'd be great.
  2089. 1:12:59>> But
  2090. 1:13:00>> And maybe even go to partner with
  2091. 1:13:02organizations that like
  2092. 1:13:04uh battered and abused women that are
  2093. 1:13:06trying to get away from their abusive
  2094. 1:13:08husbands, but they can't afford to, so
  2095. 1:13:10they don't. Things like that.
  2096. 1:13:12>> a number
  2097. 1:13:13a number. We have a handful of women
  2098. 1:13:16that have been in really
  2099. 1:13:18bad situations.
  2100. 1:13:20And this has been what they've needed to
  2101. 1:13:23bridge the gap in figuring out how to
  2102. 1:13:25get out of those situations. So uh we
  2103. 1:13:28pay via PayPal and Venmo.
  2104. 1:13:31We thought about doing direct deposit
  2105. 1:13:33for a while, but even just having those
  2106. 1:13:36separate accounts where it's not running
  2107. 1:13:38through a traditional bank account gives
  2108. 1:13:41a a modicum of
  2109. 1:13:43protection in making that money and
  2110. 1:13:46being able to have a nest egg
  2111. 1:13:49so that they can make that transition.
  2112. 1:13:51And honestly, it would be even if there
  2113. 1:13:54was only one or two,
  2114. 1:13:56it would still be worth it to stick with
  2115. 1:13:57that.
  2116. 1:13:58>> Especially elderly that like are living
  2117. 1:14:00on social security and can barely
  2118. 1:14:02survive, um they can make them. You can,
  2119. 1:14:05you know, lead prostitutes out of
  2120. 1:14:07prostitution. Those would be called ho
  2121. 1:14:09bags.
  2122. 1:14:10>> [laughter]
  2123. 1:14:11>> Right?
  2124. 1:14:12>> There we go.
  2125. 1:14:13>> You could literally bring people out,
  2126. 1:14:16you know, you're almost like the
  2127. 1:14:17modern-day Moses.
  2128. 1:14:19>> Oh, wow.
  2129. 1:14:21I don't know about that, but
  2130. 1:14:22>> You're [laughter] leading
  2131. 1:14:24You're leading You're leading them out
  2132. 1:14:25of the desert.
  2133. 1:14:26>> Yeah. That did that explain it quickly.
  2134. 1:14:29Yes.
  2135. 1:14:29>> All right, all kidding aside, folks,
  2136. 1:14:30listen, if you're an investor and you
  2137. 1:14:32like uh killer stories and you have
  2138. 1:14:34ideas, she didn't say no, she said she
  2139. 1:14:36doesn't know, so reach out to her if
  2140. 1:14:39you're interested and you or or someone
  2141. 1:14:41in your family, kids, uh grandmas, or
  2142. 1:14:43someone that you think might want to be
  2143. 1:14:45a maker, shoot her a DM or or go to her
  2144. 1:14:48website and she's open to all that. And
  2145. 1:14:50then for everybody that's listening, go
  2146. 1:14:52get one bag so we can see how many
  2147. 1:14:56actual listeners I have cuz I never It
  2148. 1:14:59doesn't tell you like Instagram shows
  2149. 1:15:01you how many followers.
  2150. 1:15:02>> Right.
  2151. 1:15:02>> I don't know how many listeners there
  2152. 1:15:04are, you know, I see shitload of
  2153. 1:15:06downloads, but that doesn't necessarily
  2154. 1:15:08mean anything. So, I want everyone to go
  2155. 1:15:11buy one bag,
  2156. 1:15:12one bread bag. You should get a bread
  2157. 1:15:15bag.
  2158. 1:15:16>> There we go.
  2159. 1:15:17>> Yeah, let me design it and you'll be
  2160. 1:15:19like, do you want the bread bag or the
  2161. 1:15:20bread bag?
  2162. 1:15:21>> That There we go.
  2163. 1:15:23>> But until uh I I you know, it's good to
  2164. 1:15:26hear stories like this. You know, a lot
  2165. 1:15:28of good people want to support people
  2166. 1:15:30like this for the cause and for the
  2167. 1:15:32benefit. The bags work better than any
  2168. 1:15:34other bag out there. They're handmade
  2169. 1:15:37right here in the USA and even if you're
  2170. 1:15:40international, she does want to get her
  2171. 1:15:43bags out to other countries and I know a
  2172. 1:15:45lot of different people from different
  2173. 1:15:46countries listen. So if you're listening
  2174. 1:15:48from another country, order a bag. Where
  2175. 1:15:50do they order the bags?
  2176. 1:15:52>> fiveoaksfarmal.com.
  2177. 1:15:54And if you use the code DB10,
  2178. 1:15:57you'll get 10% off your order.
  2179. 1:15:59>> DB10 folks, she just gave you a little
  2180. 1:16:01discount. Appreciate you coming in. Till
  2181. 1:16:03next time, keep it real.

About this transcript

This page contains the full transcript of She Sold Out in 2 Hours. Then This Simple Product Made Her Millions by BRAD LEA TV, generated from the public captions YouTube serves with the video. The transcript has 12,775 words across 2,181 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.