She Sold Out in 2 Hours. Then This Simple Product Made Her Millions — Transcript
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- 0:00I posted them and they sold out in 2
- 0:02hours. We were having an overwhelming
- 0:05number of orders come in. If I can make
- 0:07these on my kitchen table, I can teach
- 0:09other people to make them on their
- 0:10kitchen table, too.
- 0:11>> from freaking nothing to millions of
- 0:13dollars in sales. You're almost like the
- 0:15modern-day Moses. The FDA is supposed to
- 0:18be [music] protecting us from these
- 0:19things and they're making it legal.
- 0:21Obviously, if you went on Shark Tank,
- 0:22you'd get investors.
- 0:26What it is, Brad Lea back again with
- 0:28another episode of Dropping Bombs. Today
- 0:29in the studio, I have a real
- 0:31entrepreneurial story for you. Jenny
- 0:34McCardy in the house.
- 0:36>> Hey.
- 0:36>> How are you?
- 0:37>> Good. Good.
- 0:38>> Glad glad you're here. Folks, you guys
- 0:40are going to love this story.
- 0:42First of all, if you want to follow her
- 0:43Five Oaks Farm AL as in Alabama, Five
- 0:46Oaks Farm AL. So,
- 0:50Jenny, you
- 0:52lived in Alaska.
- 0:53>> Yeah.
- 0:54>> Kodiak Island, out in the middle of
- 0:56nowhere,
- 0:57met your hubby there,
- 0:59>> Yeah.
- 0:59>> and then decided to move to Alabama and
- 1:03start a farm.
- 1:05>> Kind of. Yes.
- 1:06>> Give me the story.
- 1:08>> So, we were living in Alaska. That's
- 1:10where our families were and we realized,
- 1:14well, Alaska's expensive, really
- 1:16expensive, and we had to
- 1:18decide to either
- 1:21keep our family smaller and stay in
- 1:23Alaska just getting by,
- 1:25or we could lean into the family we
- 1:29wanted to build. We knew we wanted more
- 1:31more than a couple kids and so
- 1:34we picked up everything, moved across
- 1:35the country, um
- 1:38settled in the Huntsville area,
- 1:40which had a lot more opportunities than
- 1:43Kodiak Island did. My husband's and I
- 1:45well, was in IT. Uh he's retired now.
- 1:49But
- 1:50we just kind of set down roots there and
- 1:53lived in a neighborhood with sidewalks
- 1:56and privacy fences in the back. and it
- 2:00was kind of amazing just the process
- 2:04of
- 2:05actually being able to grow things
- 2:07without greenhouses and all the things.
- 2:10My husband has a green thumb, and we
- 2:12started with some raised garden garden
- 2:14beds. We ended up getting chickens. And
- 2:17>> In a neighborhood?
- 2:18>> In a neighborhood, yeah.
- 2:20It was really easy to find house sitters
- 2:22cuz they always wanted they would get
- 2:24the free eggs if they house sat. And so,
- 2:27um
- 2:28we just kind of stayed there for a
- 2:30little bit.
- 2:31>> Why Alabama?
- 2:33>> The cost of living was exceptional. The
- 2:36income
- 2:37in the Huntsville area, income is higher
- 2:39than average, and cost of living is
- 2:41lower than average. And so,
- 2:44taking the equity from our home in
- 2:45Alaska, we were able to move so that we
- 2:48could live off of one income.
- 2:50And
- 2:51I
- 2:52>> His? Or your?
- 2:53>> His his income.
- 2:54>> This time it was his.
- 2:56>> Yep. Yep.
- 2:57>> You had no idea how soon you guys would
- 3:00be making millions of dollars.
- 3:04>> Yep. Yep. So, um
- 3:07>> What what what what kind of income were
- 3:09you guys used to living on?
- 3:11>> Uh well, okay. So, when we moved down
- 3:14here, moved to well, not here cuz we're
- 3:17in yeah.
- 3:19When we moved to Alabama,
- 3:21uh his salary was 60,000 a year. And so,
- 3:25we had two kids at the time.
- 3:27And our mortgage payment because of what
- 3:31we were able to take out of our house in
- 3:32Alaska when it sold, and what we were
- 3:35able to purchase, our mortgage payment
- 3:37was $800.
- 3:39And so, we did that very intentionally
- 3:41so that we could live off of one income.
- 3:44And I made all of our stuff from
- 3:46scratch, um did the couponing thing, and
- 3:50really enjoyed getting to stay home with
- 3:52my kids. I had
- 3:55a business degree and had been working
- 3:57in management at our hospital in Alaska,
- 3:59but
- 4:00and I really enjoyed it, but time away
- 4:03from the family,
- 4:04it was just really, really difficult
- 4:06after I had my my oldest.
- 4:09My priorities really, really shifted.
- 4:12And I realized that I didn't want to
- 4:14work be working 55, 60 hours a week
- 4:18in the management position. And so,
- 4:21yeah, we moved all the way across the
- 4:22country to make that happen.
- 4:24>> So, folks, if you guys listen a little
- 4:26bit longer, we're going to find out what
- 4:28she did in order to turn it into a
- 4:30business doing millions of dollars and
- 4:32growing like crazy
- 4:34and building a brand you guys might know
- 4:37or she's like the sourdough queen,
- 4:40right?
- 4:41>> Well, we're working on it.
- 4:42>> So, I got a bunch of questions that I
- 4:44want to get into like number one, well,
- 4:45not number one, but why sourdough? But I
- 4:47want to keep going with the story so
- 4:49people understand how the progression.
- 4:51So, you moved to Alabama, you got this
- 4:52house in a neighborhood, now you're on a
- 4:54farm.
- 4:56>> Right. So, house in the neighborhood, we
- 4:58just plugged along. My husband went back
- 5:00to school to finish up his degree.
- 5:02Um and I started a photography business
- 5:06because I was mentally under-stimulated.
- 5:10I was used to being in a management
- 5:12position and using a lot of
- 5:16uh problem-solving skills and just
- 5:19a lot of
- 5:21the schooling that I had gotten. And I
- 5:22was good at it. And so, I realized that
- 5:26I needed a creative outlet, but also the
- 5:28business side of photography was really
- 5:31interesting to me. And that kind of
- 5:33filled a gap because I loved being at
- 5:37home. I wasn't willing to not be at home
- 5:40um to be available to my family, but I
- 5:43needed some some mental stimulation
- 5:47because I
- 5:49like it, to be honest. So, after my
- 5:53husband graduated and everything, we
- 5:55realized that we had
- 5:57what he said was, "I want enough land
- 6:00that I can shoot a deer on." And really
- 6:02what that translated into, because it's
- 6:04really ironic, we have enough land and
- 6:06we have deer on it and he's never shot a
- 6:08single one.
- 6:09But what that really translated into
- 6:12though was I want enough land that we
- 6:14can feed ourselves if needed. And
- 6:17>> Were you guys preppers at all? Were you
- 6:19worried that society was going to
- 6:21collapse?
- 6:22>> No.
- 6:23Um
- 6:24I think it more had to do with
- 6:30just wanting to have a backup plan.
- 6:32>> What I want to know is how do people
- 6:34live on 5G's income?
- 6:37>> On
- 6:39>> 5G's?
- 6:4060 grand a year is 5G's.
- 6:42>> Yeah.
- 6:42>> If someone told me you have to live on
- 6:445G's, I think, you know, without not me
- 6:47live on 5G's, but like normal person.
- 6:49Okay, so you got rent which nowadays is,
- 6:52you know, unless you're in Alabama, I
- 6:54suppose.
- 6:55Couple thousand bucks. You got power,
- 6:58you got gas, you got you got dry
- 7:01cleaning if you have if you wear
- 7:02clothes, you got
- 7:03>> Yeah.
- 7:03>> laundry soap, groceries, you know,
- 7:06gasoline, insurance, car payments. Like
- 7:09it doesn't last. Were you guys just real
- 7:11frugal?
- 7:12>> We were very frugal. Um and I think
- 7:15that's kind of what drew us towards the
- 7:18homesteading lifestyle because
- 7:21you're
- 7:22reacquiring those skills that have been
- 7:24lost through generations. And they're so
- 7:27much less expensive. So we bought cars
- 7:30that we didn't have payments on.
- 7:32Uh we bought a house that
- 7:33>> called
- 7:35>> [laughter]
- 7:36>> And they weren't that bad, but um
- 7:39>> Are you still driving
- 7:40>> No.
- 7:41No, we're not.
- 7:43>> [laughter]
- 7:43>> Well, that's good.
- 7:44>> So
- 7:46um but I was making most of our food
- 7:49from home. Uh it's amazing how you can
- 7:52get the cost of eating down when you're
- 7:55buying whole foods from the store,
- 7:57making meals, and eating leftovers.
- 8:00Um that's where I learned how to bake
- 8:02bread because baking bread is cheaper
- 8:04than buying bread at the grocery store.
- 8:06It wasn't necessarily sourdough bread. I
- 8:08was making our own laundry soap because
- 8:10it was cheaper to make it than to buy
- 8:12it.
- 8:13>> Uh there's a recipe, but all of the
- 8:16ingredients are available at Walmart. So
- 8:18and you make your own
- 8:20laundry soap?
- 8:21>> Not anymore because time.
- 8:24But that's the thing is we were
- 8:27essentially being frugal so that I had
- 8:30more time so that I could focus on our
- 8:32family, on our health, on our our
- 8:35personal success
- 8:37so that I could be available to our kids
- 8:39so they could have slow mornings instead
- 8:40of rushing them out the door every
- 8:42morning to get them to daycare.
- 8:43>> But you had no plan on building a
- 8:45multi-million dollar business.
- 8:47>> No. No. At that point we were just
- 8:49really happy to be able to have me at
- 8:52home and be living off of one one
- 8:54income.
- 8:55>> See, why do people like worry so much?
- 8:58Cuz you guys didn't seem to be worried.
- 9:02>> Well, we're both type A. We're both
- 9:04oldest. And um we had a plan. I mean
- 9:09it was a lean plan but we had a plan. So
- 9:12I think that helped a lot.
- 9:14>> And you seem like
- 9:16simple. Like in other words, you don't
- 9:17need fancy cars and fancy houses. With a
- 9:20$800 rent payment, that house must not
- 9:22have been too big or too fancy.
- 9:24>> It was 2,200 square feet.
- 9:26>> Did you buy it or rent it?
- 9:27>> We bought it.
- 9:28We bought it.
- 9:29>> So so let's get to the good stuff. So
- 9:32you started baking bread, you started
- 9:34you know, you were living frugal
- 9:35basically like like 90% of the country
- 9:38is today.
- 9:39>> And believe it or not, my health was the
- 9:43worst it had ever been.
- 9:44So
- 9:46across time, we moved to Alabama with
- 9:49two kids. And then Michael graduated
- 9:52from with his degree
- 9:54when I was pregnant with my fifth.
- 9:57And so
- 9:58while I was pregnant with my fifth, I
- 10:01ended up
- 10:02uh
- 10:04in Alabama, it's not like a traditional
- 10:07situation for um midwives, but midwives
- 10:11can have uh hospital privileges. And so,
- 10:15I was I decided to go ahead and work
- 10:17with midwife for my last pregnancy. And
- 10:20the intake paperwork was very in-depth.
- 10:23And she was looking at it.
- 10:25I mean,
- 10:26health-wise, I was
- 10:28absolutely a wreck. Migraines
- 10:30constantly, uh joint pain,
- 10:33like depression, lots
- 10:36even more things than I'm mentioning,
- 10:38but I was struggling.
- 10:41And she looked at everything and said,
- 10:43"Have you ever been tested for an
- 10:45autoimmune disease?"
- 10:47No.
- 10:48She said, "Well, I can't give you an
- 10:50official diagnosis, but I can run the
- 10:52test." I said, "Test me." Because I had
- 10:54been asking doctors for years, like,
- 10:57"What is wrong with me?" And they're
- 10:59saying, "Oh, you're just getting older.
- 11:01Oh, you've had a lot of kids. Oh, you
- 11:03know, this is normal.
- 11:05Here, do you want some depression meds?"
- 11:07And
- 11:09when the results came back positive,
- 11:12it was like my whole life shifted. Now,
- 11:15there's not a whole lot of medication
- 11:18that can adjust or fix autoimmune
- 11:20diseases. It's all lifestyle. And so,
- 11:24the
- 11:25the quality of food, the type of food,
- 11:28and and things were a huge piece in
- 11:33feeling better.
- 11:34And that was also about the time that we
- 11:37bought the land. So, between realizing
- 11:40how important healthy food was, like
- 11:43truly healthy food, that we were growing
- 11:46you know, in our backyard, we were
- 11:47already growing um our first goal was to
- 11:50grow everything that we needed for
- 11:51salsa. That was that was the thing. We
- 11:54we're big salsa people, and we wanted to
- 11:55grow all the ingredients for salsa. And
- 11:57so,
- 11:57>> that? Tomatoes and peppers or what?
- 11:59>> Tomatoes, peppers, onions, yeah. Things
- 12:02like that. And so, we had already kind
- 12:05of dabbled in that, but realized
- 12:08even how much better I felt with our own
- 12:10produce versus the grocery store
- 12:12produce. So,
- 12:14>> Did it like taste better?
- 12:16>> Oh, yeah. So much better. So much
- 12:18better.
- 12:19So, um we bought the land right about
- 12:22the time that everything was kind of
- 12:24shifting as far as our concept and our
- 12:26intentionality with food and diet. And
- 12:29because I was at home, I had time to
- 12:31kind of apply
- 12:33all of this. And I felt better
- 12:36after after applying a lot of the
- 12:38things. I felt better pregnant
- 12:418 months pregnant with my fifth child
- 12:44than I did in my mid-20s.
- 12:47Like it was super drastic. So, I think
- 12:50that just poured gasoline on
- 12:54our desire to go ahead and reach that
- 12:56goal of producing 80% of our own food
- 12:59because we could actually trust what had
- 13:02gone into the soil, what had not been
- 13:04sprayed, how it was cared for. And then
- 13:07we just continued to grow into because
- 13:09we had land now. We built built a home
- 13:11on our land.
- 13:13And
- 13:15we grow out our own beef, our pork, um
- 13:18our meat birds. We have
- 13:21>> Did you say meat birds?
- 13:22>> Yep. Yep.
- 13:23>> What's that? Like turkey?
- 13:25>> Well, yeah. We
- 13:26>> What's What's a meat bird?
- 13:28Chicken, turkey?
- 13:28>> Chicken, turkey. Yeah, poultry in
- 13:30general.
- 13:31>> Got it.
- 13:32>> But um we started filling our freezer
- 13:35>> meat bird before.
- 13:36>> Well, well, there's egg birds and then
- 13:38there's meat birds. And so we have both.
- 13:41>> But So, did you guys have to study or
- 13:43did you just inherently know how to be a
- 13:45farmer?
- 13:46>> We are first generation. We've learned
- 13:48it all one thing at a time and
- 13:52a lot of mistakes along the way.
- 13:54Yep.
- 13:55>> So,
- 13:56at this moment now, you're on the farm
- 13:59>> Mhm. [clears throat]
- 13:59>> and this is Five Oaks Farm.
- 14:02>> Yep. We named it that.
- 14:03>> oaks on it?
- 14:05>> No. There's There were oak trees. We
- 14:08moved around a lot, my husband and I,
- 14:10growing up. And so the idea of planting
- 14:12roots, when we bought the land, it was
- 14:14like, "Whoa.
- 14:15You don't just buy land like 16 acres
- 14:19and plop a house on it and then do all
- 14:22of the
- 14:23improvements, the fencing, that You
- 14:25never get your money back on on
- 14:27improvements on the land because they
- 14:29just look at the house.
- 14:31>> Yeah.
- 14:31>> And that average
- 14:33amount for the property
- 14:35for valuation and stuff. And so, this
- 14:39was not something that we entered into
- 14:41lightly. Like, we really really thought
- 14:43hard, is this where we want to plant
- 14:45roots? And so, the idea, cuz we did find
- 14:49an oak tree,
- 14:51um, was that we wanted to give our kids
- 14:53roots, like we didn't really have
- 14:55growing up.
- 14:56And so, Five Oaks Farm.
- 14:58>> Did you plant four more?
- 15:01>> We planted oak trees, yes.
- 15:02>> So, is there five oaks now?
- 15:05>> I believe so.
- 15:06>> You're going to have to You're going to
- 15:06have to chop down the other ones.
- 15:08>> Yeah. There's tons of trees and there's
- 15:10oak trees like mixed in with the other
- 15:13native
- 15:14>> Oh, all five kids.
- 15:15>> kids.
- 15:15>> Gotcha. I was wondering where Five Oaks
- 15:17came from.
- 15:18>> Yeah.
- 15:18>> So, so now you're on Five Oaks, you're
- 15:20just getting started, right? You still
- 15:22haven't started the business.
- 15:24>> We have bees on the property and we
- 15:26periodically sell honey. Like, that's
- 15:28that's the extent. We were not
- 15:30necessarily thinking about turning any
- 15:32of this into a business. We were just
- 15:34looking at it as a resource to feed our
- 15:36own family.
- 15:36>> How much work goes into an actual
- 15:39working farm?
- 15:41>> A lot.
- 15:42>> Like, mornings, how how when do you get
- 15:44up?
- 15:45>> Um, Michael has his alarm set for 5:30.
- 15:49He does animal chores, takes about 45
- 15:52minutes in the morning, but then
- 15:54there's other chores throughout the day.
- 15:56The The thing that takes up the most
- 15:59time is the projects and the
- 16:01maintenance. So,
- 16:03um,
- 16:04if you're moving the cows, like all of
- 16:06the fencing has the temporary fencing
- 16:08has to be moved to keep them in the area
- 16:11that they need to be in, um,
- 16:13moving chickens around because we
- 16:15pasture raise and
- 16:17and try to do things as
- 16:20counter intuitively as
- 16:23like big ag does.
- 16:25So,
- 16:27the soil health is super important.
- 16:29Animals not being in one location all
- 16:32the time.
- 16:33All of our animals are in the sunshine
- 16:35on new grass constantly moving around,
- 16:39but it's great for the soil, too,
- 16:41because it gives it an opportunity to
- 16:43rest. And then all of the
- 16:47Well, all of the poop ends up
- 16:49decomposing and feeding the earth at
- 16:51that point. So,
- 16:54that's been our approach from the
- 16:55get-go.
- 16:56Um we don't use any pesticides.
- 16:59Uh
- 17:00weeds are handled by hand or with uh
- 17:04industrial strength vinegar or salt.
- 17:07>> Do you got your kids working the farm?
- 17:10>> Yes. Um
- 17:12but only to the extent of
- 17:15you're pitching in to help
- 17:17with things that you're consuming.
- 17:19So, the line now, now that we have a
- 17:22business, is if I'm making money from
- 17:24it, you'll make money from it, too.
- 17:26But if we're not making money from it,
- 17:29it's just something that we're putting
- 17:30in our freezer, then you can pitch in.
- 17:33So.
- 17:33>> Well, I'd do it the opposite.
- 17:36>> Why is that?
- 17:37>> Well, cuz as a parent, I'm supposed to
- 17:39feed you, but I'm not supposed to give
- 17:40you any money. So, if we're making
- 17:42money, you can make some, too, but you
- 17:45know, if it's I'm supposed to feed
- 17:47you, then you don't have to work for
- 17:49that.
- 17:50But I'd make them work anyway, cuz
- 17:51believe it or not, nowadays a lot of
- 17:53these kids, they're missing that.
- 17:55>> Right.
- 17:56>> And
- 17:56>> Well, and that was part of why we wanted
- 17:58the farm lifestyle.
- 18:00I mean, people say hard work.
- 18:02Nobody works hard. I mean, like we work
- 18:05hard in our heads and I mean,
- 18:08you and I, like yes, we're working hard
- 18:10and in applying the skills that we have,
- 18:13but how much physical work actually
- 18:17brings the money in through the door?
- 18:18And, you know, how how often do we go
- 18:22out and actually
- 18:24get sweaty or use our muscles or end the
- 18:27day sore because of what's going into
- 18:30the freezer or onto your plate.
- 18:32>> Mhm.
- 18:32>> There's just so few
- 18:34opportunities for kids to actually work
- 18:37hard outside of organized sports.
- 18:40And we wanted that experience for our
- 18:41kids.
- 18:42>> See, now most people are going to be
- 18:43assuming right now that you're making
- 18:45your money from
- 18:47selling chickens and what have you.
- 18:49>> Right.
- 18:50>> They're thinking They're thinking, "Oh,
- 18:51this lady's got a farm and she's selling
- 18:53killer,
- 18:54you know, homegrown meat birds."
- 18:57>> Yeah.
- 18:58>> [laughter]
- 18:59>> Or eggs.
- 19:00>> Yeah.
- 19:01>> But you're not.
- 19:02>> No, we're not. We're not. In fact
- 19:04>> You don't sell any of it?
- 19:05>> We don't Well, we're just now starting,
- 19:08but
- 19:09pivot. Okay, so we build our house.
- 19:13We've We've sold our neighborhood home.
- 19:15We moved into an apartment while we
- 19:17built our house on the land. We move
- 19:19into our house in August, and what
- 19:21happens in What was it? February
- 19:25of that of 2020?
- 19:27>> COVID.
- 19:28>> Yeah.
- 19:29So, all of a sudden
- 19:30>> though.
- 19:31>> It's Yeah, perfect timing because we're
- 19:34coming into spring and all of a sudden
- 19:37my husband, who has to drive into town
- 19:39every day to go to his job, is able to
- 19:41work remote from home.
- 19:43And the amazing part of working remote
- 19:45from home, I mean, number one,
- 19:47just his productivity actually went up
- 19:50because
- 19:51he You know, all the chitchat and all
- 19:53the stuff that happens in the office.
- 19:55But
- 19:56>> he can't yeah, and say he's
- 19:57busy.
- 19:58>> [laughter]
- 19:59>> Well, but he was driving 45 minutes into
- 20:02town and 45 minutes home.
- 20:03>> That was 90 minutes
- 20:04>> lunch break was taken up just, you know,
- 20:07whatever.
- 20:08And all of a sudden he had about an
- 20:10extra 2 hours a day.
- 20:12And we started doing projects and we
- 20:14built a garden and we did all these
- 20:16things. And I had started an Instagram
- 20:18account once we pur- purchased the
- 20:20property because this was This was our
- 20:23dream.
- 20:24>> That's Five Oaks Farm AL.
- 20:26>> That's right. That's right. On uh
- 20:29Facebook, Instagram, and our website,
- 20:31Five Oaks Farm AL.
- 20:33So,
- 20:35I had started an Instagram account and
- 20:37was just telling the story. So, like I
- 20:39had built a photography business and so
- 20:41I was really coming at it from just
- 20:42documenting this amazing thing that we
- 20:45had worked so hard towards and building
- 20:49our home and building the garden and
- 20:51building like all of these things.
- 20:52>> If I go on the pod or the Instagram, can
- 20:55I see all that?
- 20:56>> All the way back on the Instagram, yeah.
- 20:59Uh
- 21:00I have a video of just the land that I
- 21:03had put together, but then also the
- 21:06process of building our home. Like it
- 21:08goes all the way back to the beginning.
- 21:10And so, we bought the land in 2017. We
- 21:13moved into our home in 2019.
- 21:16But, Five Oaks Farm, as far as what it's
- 21:19known as now, didn't start until 2023.
- 21:23So, we had this period of time where we
- 21:25were just living the life.
- 21:27Um and it was not easy. It was a lot of
- 21:29hard work, but
- 21:31>> I bet. Like getting up those animals,
- 21:33they don't stop needing fed. They don't
- 21:35stop
- 21:36taking a dump. They don't stop needing
- 21:38to be moved.
- 21:39>> Yeah.
- 21:40>> Like how do you guys ever get out?
- 21:42>> Um
- 21:43>> [clears throat]
- 21:43>> Like you said you go to the beach once a
- 21:45year. Is that your only opportunity to
- 21:47enjoy?
- 21:49>> No. Uh well,
- 21:50>> Back then.
- 21:51>> Back then, it was difficult because you
- 21:54have to find somebody that actually
- 21:56knows farm animals to watch things. Um
- 21:59we actually had somebody that watched
- 22:01the farm that wasn't familiar with farm
- 22:03animals and we were on the phone calling
- 22:06in resources to help figure things out
- 22:07pretty much the whole trip. Um
- 22:10and but it was also
- 22:13uh
- 22:13really good experience because we
- 22:15figured out systems
- 22:17that made things easier. And
- 22:20in the scaling of the farm, those
- 22:22systems were really important because
- 22:24that made things easier for Michael to
- 22:27manage so that we could add more more
- 22:28elements and have it still be
- 22:30manageable. Now we have a team and I
- 22:34have people that just we can go ahead
- 22:36and leave and coverage. So right now our
- 22:39kids are ages 9 through 18 and they're
- 22:42at home still and my parents live across
- 22:45the field and so
- 22:48my kids know how to do the farm chores
- 22:51and so they can handle it if we're out.
- 22:53>> And they're probably good solid kids
- 22:55now.
- 22:56>> They are. They're great kids. Great
- 22:59kids.
- 22:59>> So at some point you've discovered how
- 23:01you're actually making money now.
- 23:03>> Yeah.
- 23:04>> How how did that happen?
- 23:05>> So in the process of learning all these
- 23:07skills, COVID, all the staff, um
- 23:10sourdough bread just took off. Well, in
- 23:13the process of my autoimmune issues um
- 23:17in these groups that I was in
- 23:20they there were people that were saying
- 23:21that they were traveling to Europe and
- 23:24they were able to eat all the bread and
- 23:25all the pasta.
- 23:26>> Yeah.
- 23:26>> Whereas if they were eating it here in
- 23:28the US, it would just tear them up. And
- 23:30so they'd go overseas after being
- 23:32gluten-free cuz they're like, "Oh no, I
- 23:34need a croissant."
- 23:35And so and it was fine. But then they
- 23:39thought, "Oh,
- 23:40I can eat bread now." And they came back
- 23:42to the US and were wrecked. So I went,
- 23:45"Okay, it's not a gluten issue because
- 23:49overseas like they use different wheat,
- 23:51but it still has gluten in it.
- 23:53What is going on?" And so I went deep
- 23:56dive style in figuring out what the
- 24:00differences were and ultimately yes,
- 24:03there's a different wheat that's used
- 24:05overseas most often
- 24:06but
- 24:07just about everywhere in Europe unless
- 24:09you're in a big box grocery store, which
- 24:11those are not nearly as popular as they
- 24:13are here.
- 24:14All of these bread like little
- 24:16mom-and-pop bread shops
- 24:19are still using the sourdough method.
- 24:21So I started doing a lot of research on
- 24:22sourdough and realized that
- 24:26Okay, so do you remember or I'm sure now
- 24:30you know so many people that are gluten
- 24:33sensitive.
- 24:34>> Yeah.
- 24:35>> Like so many people are avoiding gluten.
- 24:37Now it's not a an allergy
- 24:40but so many people
- 24:42don't tolerate gluten well.
- 24:44And so
- 24:46everybody thinks it's gluten but digging
- 24:48deeper the majority of those issues are
- 24:52because of the phytic acid in the wheat.
- 24:55And the sourdough method deactivates
- 24:58phytic acid.
- 25:00Which makes it way easier to digest. It
- 25:03also lowers the glycemic load of
- 25:05sourdough but it actually can lower the
- 25:07glycemic load of an entire meal when
- 25:10it's consumed with other foods. So I got
- 25:13all nerdy about sourdough and I had this
- 25:16Instagram Instagram account. And I was
- 25:20just excited because I was able to make
- 25:23bread at home
- 25:24and eat it with no issues. Whereas I had
- 25:28been gluten-free for 5 years up to that
- 25:30point.
- 25:31>> even wheat weight gain?
- 25:33>> No. No. No weight gain.
- 25:35>> some bread where I don't gain weight.
- 25:36>> Right. Yeah. So I mean just the fact
- 25:39that it's not hitting
- 25:41hitting your insulin system as hard
- 25:44makes it just easier to metabolize.
- 25:47So
- 25:49um
- 25:51I was just so overwhelmingly excited
- 25:53about that and I wanted to share it with
- 25:55as many people as possible because I had
- 25:57had this autoimmune issue before it was
- 25:59I diagnosed for 14 years. I had felt
- 26:02awful. And then removing gluten and
- 26:05refined sugar were huge step forwards
- 26:07for me.
- 26:08>> Yeah.
- 26:08>> But then being able I mean normal
- 26:11grocery store bread compared to fresh
- 26:13sourdough bread
- 26:14we're not even talking about the same
- 26:15level here.
- 26:17So I was just so excited.
- 26:19>> in the store or is it same crap?
- 26:22>> You have to be careful because
- 26:24so many people will do yeast bread but
- 26:28add sourdough or sour flavor
- 26:31and call it sourdough. So,
- 26:33I know for sure that Sprouts, their
- 26:37sourdough actually is made with
- 26:38sourdough culture.
- 26:40But, if you're looking at the
- 26:42ingredients of bread and it says yeast
- 26:44in it, it's not a sourdough bread.
- 26:47So, just flip the package over and check
- 26:49the ingredients. But, true sourdough,
- 26:52um like just the basic sourdough,
- 26:55should only have four ingredients: salt,
- 26:57flour, water, and starter. That's it.
- 27:00>> So, if it has any more than that, like
- 27:02monosodium glutamate,
- 27:04>> Yeah, kick it out.
- 27:05>> Don't eat it.
- 27:06>> Yeah.
- 27:06>> Cuz it will cause problems. And, you
- 27:08know, my little girl, she some reason
- 27:11always has stomachache. And I don't know
- 27:13if it's gas, I don't know cuz, you know,
- 27:14how does it feel, you know?
- 27:15>> Yeah.
- 27:16>> And I think she's it's always after
- 27:19bread.
- 27:20>> Mhm.
- 27:21>> It's almost like, you know, some the
- 27:23FDA's supposed to be protecting us from
- 27:25these things and they're making it
- 27:27legal.
- 27:27>> Yeah.
- 27:28>> So,
- 27:29>> So, you need to get your wife in contact
- 27:31with me and we need to get you some
- 27:32starter sourdough bread in your house.
- 27:34>> Yeah, but you don't sell sourdough
- 27:36bread.
- 27:36>> We don't.
- 27:37>> Most people are thinking right now, oh,
- 27:38she made millions selling sourdough.
- 27:40Nope, we're still not there, folks.
- 27:42>> Okay, so in my
- 27:45in the process of making sourdough
- 27:47bread,
- 27:48you know, there's a lot of time or
- 27:50not that much time. There's a lot of
- 27:52intentionality in baking your own bread.
- 27:55And especially sourdough bread because
- 27:56the rise times are longer than a typical
- 27:59loaf.
- 28:00So,
- 28:01we're figuring this out. I'm sharing it
- 28:03on Instagram. Super excited about it.
- 28:06And
- 28:08where I'm I switched over to bulk baking
- 28:12cuz I don't want to bake every day. So,
- 28:14I'd bake once a week
- 28:15and I'd bake a bunch once a week. Well,
- 28:18we'd stick it in plastic sacks and it's
- 28:21molding like four four days later.
- 28:26And I'm going, there's got to be a
- 28:27better way. And my husband and I are
- 28:29both researchers just in our
- 28:31personalities. And he started
- 28:32researching. He's like, hey, so I read
- 28:34about this thing, you know, overseas
- 28:37they use linen sacks." Okay, we tried
- 28:40that. Totally dried everything out. And
- 28:42then we tried something else, and that
- 28:44dried it out, too.
- 28:46And then he read about
- 28:48these beeswax back like if you infuse
- 28:51beeswax into fabric that it gives more
- 28:54protection because overseas, a lot of
- 28:57areas, they don't have HVAC.
- 28:59And HVAC pulls a lot of moisture out of
- 29:01the air.
- 29:02So, it needs more protection. So then we
- 29:05went down this I mean, we had bees on
- 29:07the property, we had wax. I had a
- 29:10cupboard I like to sew, I had a cupboard
- 29:12of cute fabric. So, I sewed up this this
- 29:15bag, this basic bag, and then through a
- 29:17lot of testing and error,
- 29:21um figured out how to get the wax into
- 29:23the bag. And
- 29:26we tried it, and it worked. It worked
- 29:28great. And just like with all the rest
- 29:29of the sourdough stuff,
- 29:31I was super excited. We found a solution
- 29:33to an issue that we were having.
- 29:35And I shared about it. And I had people
- 29:37regularly, when I would post about
- 29:40sourdough or whatever, "What is that
- 29:42bag?" Oh, "Can you make me one?" That
- 29:44sort of thing. Well, I had shifted and
- 29:47my focus was kind of on real estate at
- 29:49the time.
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- 30:54>> Well, you know, halfway through COVID,
- 30:56real estate really shifted, too.
- 30:58And we had um
- 31:01>> Now your farm's worth a billion dollars.
- 31:03>> [laughter]
- 31:04>> No. No, actually, um we lost money on
- 31:08our three last houses
- 31:10that we sold, and we just needed to get
- 31:12out of it and um stop the loss.
- 31:16And I finally at the end of that went,
- 31:20"Okay,
- 31:22I
- 31:24we need money,
- 31:25and now I have time again."
- 31:27And I remember
- 31:30we went away on our 20th anniversary
- 31:33in November,
- 31:35and it was a trip I had actually been um
- 31:40I had been
- 31:43hired to photograph a wedding overseas,
- 31:47and
- 31:49when COVID shut everything down, I ended
- 31:51up having this credit. And so we pivoted
- 31:54and decided to make it a 20th
- 31:55anniversary trip.
- 31:57And so we went away on this trip, and I
- 31:59remember feeling guilty the entire time
- 32:01because we needed money and we were
- 32:03going on this really nice trip.
- 32:05And but it was already paid for, so we
- 32:07went. And I remember just resetting on
- 32:10that trip and going, "Okay, so
- 32:14the houses, the real estate, that's all
- 32:16shut down.
- 32:17What am I going to do? Like, I'm a
- 32:19resourceful person, but where am I going
- 32:21to put my focus and my effort?
- 32:24And
- 32:25really in that framework,
- 32:28going back home and going And and I got
- 32:31one more request online. Hey, so can you
- 32:35make me one of these bread bags?"
- 32:37And I went, "Okay. All right, I'll try."
- 32:39And I made 10 bread bags.
- 32:42And the whole time while I'm making
- 32:43them, I'm going,
- 32:45you know,
- 32:46okay. So, especially with handmade
- 32:48stuff,
- 32:50when people say, "Oh, make me one. I'll
- 32:53buy it from you." Like,
- 32:55okay, that's fine until you tell them
- 32:57how much. And then you can just see the
- 32:59interest die in their eyes, you know,
- 33:01because they really they were like, "Oh,
- 33:02I'll give you five bucks. Whatever." And
- 33:05so, it was like, okay, my backup plan,
- 33:07I'm going to make these 10 bread bags.
- 33:09And if they don't sell, we don't have
- 33:11any money. So, I'll fill them with
- 33:13bread, and that'll be Christmas gifts.
- 33:16And I posted them holding my breath.
- 33:19And they sold out in 2 hours.
- 33:22And so, then I went, "Okay. All right.
- 33:24Well, I have more fabric in my stash.
- 33:27This is a great way to kind of like pull
- 33:29like current resources and turn it into
- 33:32some extra money because it's December
- 33:34and we have five kids, and we're low on
- 33:36cash.
- 33:37And um so, I made 20 bread bags.
- 33:41And
- 33:42posted them. And in the back of my mind,
- 33:44I'm going, there is no way all the
- 33:46people that wanted a bread bag already
- 33:47got one the first round.
- 33:50They s-
- 33:51>> [laughter]
- 33:52>> They
- 33:52>> There's There's a few more people on
- 33:53social media.
- 33:54>> No, I know. I know. Um and they sold
- 33:57out.
- 33:58Same day.
- 33:59And so, I went over to my mom's fabric
- 34:01stash, and I said, "Hey,
- 34:03so, is there any fabric that you don't
- 34:05want cuz I'm getting low on my fabric?"
- 34:07And so, I went through her fabric fabric
- 34:09stash. And we're talking like I'm doing
- 34:11one-offs. Like, this is not a production
- 34:13thing. I have enough fabric to make one
- 34:15bread bag out of this fabric, and you
- 34:17know, next one, and I'm taking a
- 34:19separate pictures of each fabric.
- 34:21And
- 34:23I made 40 that time.
- 34:25And they sold out same day.
- 34:27And then I'm going to Joann's, which if
- 34:30you're a fabric person, may she rest in
- 34:31peace.
- 34:33Um but went to Joann's and bought enough
- 34:35to make 100. And I remember checking out
- 34:38at that point. That's the the time that
- 34:40really I needed to inject money into it
- 34:42because I'm going all right, we made
- 34:45this money and I
- 34:47I'm spending the money that we need on
- 34:50more.
- 34:51But
- 34:53I don't know. Are people going to
- 34:54actually buy 100 bread bags?
- 34:57>> Why are you still questioning it?
- 34:59>> Good question.
- 35:00>> [laughter]
- 35:01>> So, I went and did it.
- 35:03I sat in my car and I did a video in my
- 35:07car and I'm holding up the different
- 35:09options
- 35:11in front and I'm saying I'm loading it.
- 35:14I I had gotten a Shopify like their
- 35:16$9.99 a month
- 35:18um so 10 bucks a month Shopify thing so
- 35:21that I could sell through our website.
- 35:23And cuz I had set up a website for the
- 35:26farm. I was going to blog and then sell
- 35:29honey. Like that was pretty much what it
- 35:31was for.
- 35:32And so I'm holding it up and I'm saying
- 35:34I'm loading it in the system right now.
- 35:37They're not made yet, but this is what
- 35:40I've got.
- 35:42And 75% of that was sold out before I
- 35:45got home.
- 35:46>> Before you even made them?
- 35:47>> Yeah. Yeah. So, that just started like
- 35:51we just started scrambling. So
- 35:54in the month of December
- 35:55>> Did you come home kick the door in and
- 35:57say, "Honey?"
- 35:58>> [laughter]
- 35:58>> Yes, pretty much. Like I walked in and I
- 36:00was like, "Michael, I'm going to need
- 36:01help."
- 36:03So, um in the month of December, we sold
- 36:06$10,000 worth of bread bags.
- 36:08In the month of And the whole time we're
- 36:10we're creeping towards Christmas and I'm
- 36:12going, "People are buying them for
- 36:13Christmas." The second that we're not
- 36:15able to deliver
- 36:17them by Christmas time,
- 36:19um
- 36:20all the orders are going to fall off.
- 36:23And I remember sitting there watching my
- 36:25kids open gifts
- 36:27with order after order after order
- 36:30coming in.
- 36:31And
- 36:33just it was such a surreal moment. I'm
- 36:35going, "It's Christmas. Like
- 36:37we're past the date to be able to gift
- 36:40these."
- 36:41And so then
- 36:45$10,000 in December.
- 36:48We sold $20,000 in January and $25,000
- 36:52in February.
- 36:53And [snorts]
- 36:54through the summer, things kind of
- 36:57slowed. It didn't end, but it slowed
- 37:01through the summer. But we were still
- 37:03making enough to cover the animal feed
- 37:05bill, which
- 37:06>> cuz who the hell buys bread bags in the
- 37:08summer?
- 37:09>> Right, because you're just not baking.
- 37:10>> [laughter]
- 37:12>> So,
- 37:13in the back of my mind [clears throat]
- 37:14I'm going
- 37:14>> know summer's not a bread bag season?
- 37:17>> I knew that. Yeah. So,
- 37:20um we were making just about enough to
- 37:22cover the animal feed bill.
- 37:25And we had a lot of animals because
- 37:26we're growing out animals for feed, but
- 37:28like we have a dairy cow and and stuff.
- 37:31It's definitely
- 37:33an inves- a time and money investment.
- 37:35And so
- 37:37uh
- 37:38as we're approaching September, I had a
- 37:41friend, Thomas Cox, and we had worked
- 37:43with him
- 37:45um on a couple of projects in the past.
- 37:47And the project that we were working on,
- 37:50I asked him, I said, "Hey, so who does
- 37:51your social media?" Cuz he had ads
- 37:54running.
- 37:55And he referred me to David with Nips
- 37:58Media. And I I reached out to him and
- 38:02got a quote.
- 38:03>> that out.
- 38:05>> [laughter]
- 38:06>> He's accepting new clients, by the way.
- 38:09Um we
- 38:11uh
- 38:12I reached out, got a quote for what it
- 38:15would cost for them to manage some paid
- 38:17ads. Up to this point, it was all
- 38:19organic. And
- 38:21um
- 38:22we got the quote back and Michael and I
- 38:25sat there
- 38:27going, "This is
- 38:29a lot of money." Or it felt like a lot
- 38:31of money at the time. But when better to
- 38:35try out something new and invest this
- 38:37money than when we know that baking
- 38:40season is coming? So, we could test it
- 38:43through the time that we have some extra
- 38:45money and see how well it does and if it
- 38:48doesn't then going into the new year
- 38:50will will cut it and we'll we're good.
- 38:53>> [snorts]
- 38:53>> Well, okay. So,
- 38:56we ended up signing contract in
- 38:58September. First day that they get
- 39:00plugged into our system and everything
- 39:02is October 1st.
- 39:04So,
- 39:05we're just going through like loading
- 39:07things onto the Shopify site and just
- 39:09trying to get things squared away
- 39:11on the back end and then trying to get
- 39:14um digital assets, all the videos that I
- 39:16had done on the organic side and
- 39:17everything over to them so that they can
- 39:20get things geared up.
- 39:22So, I post this reel
- 39:25on I want to say it was like October
- 39:2712th.
- 39:29And my birthday's October 14th.
- 39:33And I remember So was my son's by the
- 39:34way. It's a good day. It's a good day. I
- 39:37remember standing there on October 14th
- 39:39when that reel hit a million views.
- 39:43And just
- 39:45wanting to sob because not only was
- 39:51it our first viral reel,
- 39:53it converted.
- 39:55We were having an overwhelming number of
- 39:59orders come in. Like I couldn't go to
- 40:02the store fast enough to buy the fabric
- 40:06to know how many
- 40:08I could load onto the website. Like they
- 40:10were not made. They were We were We got
- 40:12to the point where we were 3 and 1/2 4
- 40:14weeks behind in fulfillment because we
- 40:17had so many, but because of how organic
- 40:21social media is, like you get these
- 40:23waves and then there's a stretch where
- 40:25meta is just ignoring you before the
- 40:27next thing takes off.
- 40:29And in that process, um
- 40:33David and his team were able to capture
- 40:36essentially our ideal customer profile.
- 40:40And from that point on,
- 40:42um
- 40:43we started paid ads
- 40:46and that unlocked this ability to
- 40:49get help because we were making every
- 40:52single bread bag off of my dining room
- 40:54table
- 40:55with my own sewing machine, my husband
- 40:57and my oldest son were I could sew the
- 41:00bags about as fast as they could wax
- 41:02them. And so
- 41:05we were working I was working 18
- 41:07sometimes 20-hour days staying up late,
- 41:10getting up early just trying to because
- 41:12we're doing everything. You know, I was
- 41:15going and getting the things, I was
- 41:16making the bags, we were making the
- 41:18bags, we were like fulfilling, shipping,
- 41:21the whole the whole shebang.
- 41:23And Michael said Jenny
- 41:26we this is amazing and it was.
- 41:30Um but we can't keep doing this. This
- 41:33isn't sustainable. You're going to need
- 41:34to talk to a manufacturer or something.
- 41:37And I said
- 41:39no, like we can't do that. Like the
- 41:43reason people are loyal to us is because
- 41:47they know that we're hand making this.
- 41:50They want a handmade product, they want
- 41:52a product that has soul and care and
- 41:55solves a problem and like I can't do
- 41:58that.
- 42:00And I was getting my hair cut the next
- 42:02day and I remember driving home in the
- 42:03car and all of a sudden it hit me
- 42:05because we had been involved in a home
- 42:07school group.
- 42:09And I had this thought
- 42:11because there's so many
- 42:13really intelligent moms in home school
- 42:16groups. So many that had corporate jobs
- 42:20or you know, are trained and have
- 42:23degrees and all of the things and
- 42:25they've chosen to step back and invest
- 42:27in their kids.
- 42:28And I'm thinking
- 42:30how many people I know who know how to
- 42:33sew?
- 42:34And
- 42:36I went, you know what? If I can make
- 42:38these on my kitchen table
- 42:40I can teach other people to make them on
- 42:42their kitchen table, too.
- 42:44And then I started working out the
- 42:45numbers. How do I make this profitable?
- 42:47Like do I have like how
- 42:50And by the time I got home, I went
- 42:53I think I've got it figured out. So, I
- 42:55posted in our local home school group
- 42:57and asking for five women that would be
- 42:59interested in learning how we sew our
- 43:02bread bags and and wax them and would
- 43:04like a work-from-home opportunity.
- 43:07And brought on the first five. I was
- 43:10drowning. I remember having to like I
- 43:13talked to my husband and said
- 43:15I don't I don't have time to train them,
- 43:17but I know we'll never get to the other
- 43:19side of this unless I do.
- 43:21And so, they came on within 3 weeks, you
- 43:25know, cuz there's a learning curve to
- 43:27everything.
- 43:28They were supplying us with more bread
- 43:31bags than we were making ourselves.
- 43:34And I was able to add more to the
- 43:35website and they were selling out. So,
- 43:38then I brought on the next five and the
- 43:40next five and the next five.
- 43:42And
- 43:43the most amazing thing happened was
- 43:48in this in this
- 43:51business that
- 43:53really kind of saved our family
- 43:55financially
- 43:57from a really difficult position that we
- 43:59were in.
- 44:00I started realizing that we were
- 44:03enabling other people. It wasn't just
- 44:06home school moms that we were bringing
- 44:07on. They were moms that were working
- 44:09full-time that just needed a bit extra
- 44:13to fill in the gaps so that they could
- 44:15come home
- 44:16and be with their kids and make their
- 44:17families the priority.
- 44:19And so, we've just grown that way. We've
- 44:23scaled. It's the favorite my favorite
- 44:27part of our business is
- 44:30enabling moms to make their well,
- 44:32enabling women to make their families
- 44:34the priority in their homes.
- 44:36Uh they're all contractors. They get
- 44:39assigned a certain amount of work and
- 44:41it's up to them on when they do it. And
- 44:44if they decide to do it during the day
- 44:45while their kids are at school, great.
- 44:47If they decide to
- 44:49home school and do it nights and
- 44:51weekends, great. Um it's up to them to
- 44:54just get the work done.
- 44:55And
- 44:57our average maker is able to make around
- 45:0130 bucks an hour.
- 45:03Which I'm also really proud of. Because
- 45:06uh, that's a big deal.
- 45:07>> That's entrepreneurship right there.
- 45:09>> Yeah. Yeah.
- 45:10>> Yeah, so you're you're allowing other
- 45:12stay-at-home moms to make a little coin
- 45:15to pitch in or, you know, have extra
- 45:17money.
- 45:18>> Yep. And
- 45:19>> Now, did anybody know that you would be
- 45:21making bread
- 45:23by making bread bags?
- 45:25>> [laughter]
- 45:27>> That's like a dad joke right there.
- 45:29>> Yeah.
- 45:29>> [clears throat]
- 45:30>> And I also want to know like,
- 45:32why can't stay-at-home dads do it?
- 45:34>> Oh, they can. They can.
- 45:36>> not just women. I mean, it might be just
- 45:37women, but like if a man's listening to
- 45:39this and he's like, "Dude, I can sew.
- 45:41I'll freaking do it."
- 45:42>> Yeah.
- 45:43>> And and all his friends don't call him
- 45:44lame, but other than
- 45:47>> Yeah.
- 45:48Yeah, my husband was sitting sewing the
- 45:50bread bags.
- 45:51>> Well, I mean, it doesn't sound too
- 45:52elaborate. It's just a It's just a bag.
- 45:54>> Yeah.
- 45:55>> So, you if you can sew four three sides,
- 45:58there's the bag.
- 45:59>> Yeah.
- 46:00>> Is there any kind of like opening
- 46:02specialty? Is it just like a square
- 46:05pillow case?
- 46:05>> It kind of looks like a pillow case. And
- 46:08we make them oversized so that you can
- 46:10fit in pretty much any size of bread you
- 46:12>> if you bake three loaves of bread, you
- 46:14just throw them in this bread bag. How
- 46:16How does it How do you tie it up? You
- 46:18got little drawstring?
- 46:19>> No. No. So, you tuck the open end
- 46:22underneath the loaf. And as your loaf
- 46:25gets smaller,
- 46:26it's always the appropriate size for the
- 46:28loaf. I can't tell you how many people
- 46:30ask me about an official closure. Why
- 46:32don't we have a buckle or a a tie? Think
- 46:35about it. If you have a a tie on the top
- 46:38and you're gathering it up, there's
- 46:39always a hole that sits there and that's
- 46:42still open.
- 46:43>> It's cloth. It's going to get air
- 46:46anyway.
- 46:46>> So,
- 46:47>> And and not only that, like folding it
- 46:48under, you're less cost, less less
- 46:50hardware, less work,
- 46:52>> And it's way easier to clean. Like you
- 46:54don't have all these buckles and other
- 46:56other things to
- 46:57clean around.
- 46:58>> And I would imagine, you know, based on
- 47:00the fabric, you could match your kitchen
- 47:03and you know, do you have do you have
- 47:05cow print cloth?
- 47:07>> [laughter]
- 47:08>> We do. We actually have over 50
- 47:10different designs to choose from.
- 47:12>> Nowadays.
- 47:13>> Yeah.
- 47:13>> And by the way, I mean,
- 47:15the websites where where you're selling
- 47:16bread bags.
- 47:17>> Mhm.
- 47:18>> And it's beeswax
- 47:20infused bread bags. What makes that
- 47:24work better than the linen that was
- 47:25drying it out? Like in other words, do
- 47:27these exist? Did have you ever heard of
- 47:29them before have you invented a bread
- 47:31bag that works better?
- 47:33>> No, we had heard uh like in our research
- 47:35we found the concept of
- 47:38somebody infusing beeswax into the cloth
- 47:41to give a bit more
- 47:43protection for the bread so that it
- 47:45doesn't dry out so fast. So, we didn't
- 47:48invent
- 47:49>> Is it sticky? What does it feel like?
- 47:51>> No. And that's the thing is if you've
- 47:53heard of beeswax wraps, they actually
- 47:55add pine resin and jojoba oil to it to
- 47:58make them sticky.
- 47:59>> What kind of oil?
- 48:01>> Jojoba oil. It's uh it looks like jojoba
- 48:04when it's uh written out, but it's
- 48:07>> Jojoba.
- 48:08>> Yeah, it's pronounced weird.
- 48:09>> And I imagine, cuz again, it's always
- 48:11nature. It comes back to being the right
- 48:14answer.
- 48:14>> Yeah.
- 48:15>> It's always nature, which which I call
- 48:18God.
- 48:18>> Yep.
- 48:19>> Like leave it to God to figure out.
- 48:21Dude, all you got to do is throw that in
- 48:22some
- 48:23beeswax.
- 48:25>> I can't even tell you
- 48:27like I started this business or we
- 48:29started this business
- 48:31um to fulfill a financial need
- 48:34of ours. I could have never imagined and
- 48:37like this is just, you know, God's hand
- 48:39in all of the things. Could have never
- 48:41imagined what the big
- 48:43the big goal was. And I don't know that
- 48:45I even know it all yet. But the way that
- 48:49um
- 48:50the way that
- 48:52provision, the way that
- 48:54the right people, the way I mean, it has
- 48:57been so
- 48:59awe-inspiring
- 49:01to see what he's done with this
- 49:04business. And and
- 49:06I try and am trying
- 49:10through mentoring and and lots of other
- 49:11things because they don't teach this
- 49:13stuff at business school.
- 49:15Um
- 49:16to be the the leader that this business
- 49:19needs.
- 49:20But I
- 49:23could have never imagined.
- 49:24>> You're also repairing
- 49:26what I would call the nuclear family.
- 49:28>> Yeah.
- 49:29>> Moms can stay home if they want to.
- 49:32You know, or do it for a little while
- 49:33until they're ready to get back out
- 49:35there.
- 49:35>> Yeah.
- 49:36>> I don't believe personally cuz a lot of
- 49:38people, you know, think I'm a
- 49:39chauvinist. Lot of because I say my wife
- 49:42stays home and
- 49:44they think she has to. She don't have
- 49:46to. She gets to.
- 49:47>> Yeah.
- 49:48>> Like she wants to. For a guy that won't
- 49:51or can't make enough money for their
- 49:53wife to stay home, dude, I feel bad for
- 49:55those dudes. And I tell them,
- 49:58"Come with me and I'll show you how to
- 49:59make enough money where you can allow
- 50:01your wife to stay home." And then of
- 50:02course you got the Karens out there
- 50:04like, "Why does she have to stay home?"
- 50:06It's like,
- 50:08listen. First of all,
- 50:10they should want to stay home,
- 50:11especially if you have kids. They should
- 50:13want to. Like no one's going to raise
- 50:15kids better than a mother at home.
- 50:18But they can't nowadays stay home.
- 50:21So you
- 50:23coincidentally solved your own problem,
- 50:25but you also found
- 50:28a solution for a lot of other women
- 50:30in the home group. And now I'm sure
- 50:32you're all one big happy community.
- 50:35>> We try to be. We try to be.
- 50:37>> guys do like trips or anything?
- 50:38>> No.
- 50:39>> You should. [laughter]
- 50:40You should create community around that.
- 50:42>> Yeah.
- 50:42>> Cuz cuz again, I mean,
- 50:44you're going to need more.
- 50:46>> Yeah.
- 50:46>> You know, when this episode drops,
- 50:47you're going to need more bread bags.
- 50:49>> I sure hope so because we would love to
- 50:52add more makers. We have a waiting list
- 50:54of women locally that want to work with
- 50:57us in this and uh
- 51:00just growing the brand has that's the
- 51:02most satisfying piece is being able to
- 51:04add another make maker position and
- 51:07another and another.
- 51:08>> Can people make the spurtles?
- 51:10>> No. So, we are
- 51:14>> Why can't the husbands be out in the
- 51:15wood shop making spurtles?
- 51:17>> Well, okay. Somebody needs contact me
- 51:19about handmade spurtles cuz I would
- 51:21let's talk. Um we are very very
- 51:25committed to locally made
- 51:28products. However, there's certain
- 51:29things like a bench scraper. Um it's
- 51:33>> A bench scraper. It's like this
- 51:36blunt square metal piece that you can
- 51:39scrape flour and and scoop up dough and
- 51:42stuff with it. It's a tool. So, there's
- 51:45certain things that I haven't been able
- 51:47to find locally. And I do work with
- 51:49manufacturers to help kind of
- 51:52produce these tools that are necessary
- 51:56well, not even necessary, but are really
- 51:58nice to have for bread baking. So, we
- 52:01have about 120 products on our website
- 52:04right now. Um and it's growing. But it
- 52:08it all really focuses on healthy skin,
- 52:12your putting healthy things in your
- 52:14pantry, and then also supporting people
- 52:17in making their own food from home.
- 52:19And the tools that are really nice to
- 52:23have in the process of doing that. So,
- 52:25[snorts]
- 52:25>> which is health reasons which we didn't
- 52:27touch on much cuz you were having all
- 52:28kinds of issues and just growing your
- 52:30own food and and making your own bread
- 52:33literally solved some of those issues.
- 52:35>> Yeah. Yeah.
- 52:36>> If not all of them.
- 52:37>> Almost all of them.
- 52:38>> And coincidentally made you millions.
- 52:41>> [laughter]
- 52:42>> That's usually how it goes though. I try
- 52:43to tell people, you know, solve problems
- 52:46is how you get rich. You know, and
- 52:48sometimes it's your own problem. This
- 52:50whole software that's made me
- 52:53I don't want to say rich cuz my
- 52:55ideas of you know, you make a bunch
- 52:56money, but you spend a bunch of money.
- 52:58You're not really rich, but
- 53:00I invented it for me to solve my
- 53:02problem. Turns out I solved a bunch of
- 53:04problems. Right. So that's exactly what
- 53:06you did.
- 53:06>> Right.
- 53:07>> And now if if someone's listening right
- 53:09now and they want to be a maker,
- 53:11I don't live in Holly Springs, Alabama
- 53:14or wherever What's it called?
- 53:16>> Hazels Hazel Green.
- 53:18>> Hazel Green. I don't live in Hazel
- 53:19Green, Alabama out there in Bobo
- 53:21section.
- 53:22>> Yeah.
- 53:22>> So so how
- 53:24why don't you allow anyone anywhere to
- 53:26do it?
- 53:27>> Well,
- 53:28currently, based on our current demand,
- 53:31um
- 53:32and we've had hit of roadblocks as as
- 53:35far as scaling and just having enough
- 53:37product to sell like one of our new
- 53:40products is a crust keeper.
- 53:42So our bread bags don't um do well in
- 53:45the freezer because the condenser in the
- 53:47freezer removes moisture. Well, you
- 53:49don't want to put bread into the freezer
- 53:52in something that's not airtight because
- 53:54it's going to get the moisture sucked
- 53:55out of it. That's what freezer burn is.
- 53:57And so
- 53:59a boule, a round loaf, what people
- 54:02typically think of sourdough bread, but
- 54:04it's the shape of loaf, kind of like
- 54:06different shapes of pasta have a
- 54:08different name for each one. A boule is
- 54:10just a round loaf of bread.
- 54:12A typical boule does not fit in a
- 54:14ziplock bag. It's too big. And so I
- 54:17worked with a manufacturer to develop a
- 54:20reusable bag that actually fits a whole
- 54:25boule
- 54:26that you can just use over and over
- 54:28again to slide it into your freezer.
- 54:29>> Those are on the website.
- 54:31>> They're currently sold out. And so
- 54:35they will be
- 54:35>> the wrong manufacturer.
- 54:37>> Actually, by the time this airs,
- 54:40we'll be back in stock.
- 54:42But just the process of scaling and the
- 54:45process of placing those orders and it
- 54:47taking a while to get to us and and
- 54:49developing those products with intention
- 54:52so they actually fix a problem
- 54:54has taken time. And so
- 54:57I am super excited to grow the brand so
- 54:59that we can continue to add maker
- 55:01positions.
- 55:02Um our manufacturing products that we do
- 55:05offer
- 55:06help us keep our women paid really,
- 55:09really well.
- 55:10So.
- 55:11>> When it comes to fabric design,
- 55:13>> Mhm.
- 55:13>> I think if if you get creative and make
- 55:16some collaborative licensing deals,
- 55:19I'll bet you if you got one that said
- 55:21like Chanel
- 55:22or LV, the Louis Vuitton
- 55:25>> Yeah.
- 55:26>> logo, you get some Louis bags, Louis
- 55:29bread bags, dude, you'd be getting all
- 55:31the freaking suburban [laughter]
- 55:32housewives ordering the out of
- 55:34those.
- 55:34>> Yeah.
- 55:35Um
- 55:35>> Chanel, Louis Vuitton, Christian Dior,
- 55:38>> Yeah.
- 55:39>> uh uh Gucci, get a Gucci design.
- 55:43I'm telling you, they'll buy them.
- 55:45You know, my my
- 55:47wife has Louis dog leashes and you know,
- 55:50stupid like that. But
- 55:53the design, if you ask me, is going to
- 55:55be key, especially when you do limited
- 55:57drops. Do you do those?
- 55:59>> Well, um there's Well, we call it
- 56:02seasonal. And so that's once it's gone,
- 56:04it's gone. We do have fabric that we
- 56:07have an opportunity to order over and
- 56:09over again, and those are just staples,
- 56:11and we try to keep those in stock all
- 56:13the time. But we have seasonal stuff.
- 56:15Right now, actually, just earlier this
- 56:19What week is it?
- 56:21Last week. Um I met a local fabric
- 56:25designer for the first time. I had been
- 56:28chatting with her a little bit, and
- 56:30we're at the point where I want to work
- 56:32directly with
- 56:33um manufacturers for fabric, and so that
- 56:36we can actually have custom fabric
- 56:40printed for us directly. And working
- 56:43with her, and currently, we have a
- 56:47fabric that we just call farm. And um
- 56:50just chatting with her, and and it's got
- 56:53legs. We're going going to move forward
- 56:55with it, but actually making a Five Oaks
- 56:57farm fabric, and replacing that design
- 57:00with a custom one that reflects our
- 57:02farm, our animals, our barn,
- 57:04>> Yeah.
- 57:05>> you know, our oak tree. And
- 57:08leaning into the custom fabric and more
- 57:11intentional on what's in there. I hadn't
- 57:14thought about the
- 57:16branded fabric, but
- 57:18>> Well, if you want a million suburban
- 57:20housewives to get a bag, just put Louie
- 57:22on it or Chanel and you know, do a Tik
- 57:26Tok video so they see it and they're oh
- 57:28my god, I want that bag and they can be
- 57:30$350.
- 57:32>> There we go.
- 57:33>> Well, if you get a license from the
- 57:34company to do it, which you know, it's
- 57:36crazy to think, but you know, ask.
- 57:40Or you could just bootleg them, but I
- 57:42you might get you might have a problem
- 57:43with that.
- 57:44>> Yeah.
- 57:44>> Um
- 57:46but yeah, design I see everything
- 57:47because again,
- 57:49my wife wants it to match the kitchen
- 57:50and the kitchen changes from season to
- 57:53season.
- 57:54You know, Easter everything's Easter
- 57:56related and Christmas related. So like
- 57:59cuz I wouldn't want them to buy one bag.
- 58:01Like I got a bread bag, I'm good.
- 58:03>> Absolutely.
- 58:03>> I want multiple bread bags and and I'm
- 58:06sure since they're just little
- 58:07pillowcase looking things, you could
- 58:08have 20 of them.
- 58:10>> I have them on my windowsill. I have a
- 58:12whole collection.
- 58:13>> Yeah, and then and then and then, you
- 58:15know,
- 58:16to match, you know, so now you need
- 58:20all kinds of designs, but I would also
- 58:22do limited drops
- 58:24because if you can't get it, that makes
- 58:25it even more exclusive.
- 58:27>> Yeah.
- 58:27>> You know, maybe for for example, the
- 58:30stay-at-home moms take some white, just
- 58:33plain white and and give their kids a
- 58:35bunch of paint and have them paint to
- 58:38where you'll this art and it's a bread
- 58:41bag and it's from the children of the
- 58:43makers.
- 58:44>> Yeah.
- 58:44>> That's almost that's almost sounds like
- 58:46a cult.
- 58:47>> [laughter]
- 58:47>> These are the children of the makers.
- 58:50>> Yeah, you guys can start a cult out
- 58:52there.
- 58:53>> There we go.
- 58:53>> But but seriously, because one of a
- 58:56kind, you know, never again, you know,
- 58:59oh, I'll never see that one again, you
- 59:01can raise the price.
- 59:02And I'm thinking, you know, suburban
- 59:04housewives,
- 59:06not people, you know, and then I would
- 59:08also try to figure out how do I get more
- 59:10people into baking bread because if I am
- 59:14baking I'm definitely going to get a
- 59:16bread bag.
- 59:16>> Absolutely.
- 59:17>> I want all the kick-ass designs. And
- 59:19then, you know, some sort of recurring
- 59:21monthly membership where you'll send me
- 59:24a bread bag every month. The the bread
- 59:27bag of the month.
- 59:28>> Mhm.
- 59:28>> Limited to only that mailing list. So,
- 59:31if you jump on board and, you know, I
- 59:34basically subscribe, let's say it's $49
- 59:37a month, you get and now you build a
- 59:40recurring cuz there's women out there, I
- 59:42guarantee you they will buy a bag a
- 59:45month if you offer a bag a month
- 59:47program.
- 59:48>> Okay.
- 59:49>> And the the question is is well, what do
- 59:51they get? Well, they get the bag, but
- 59:52but it's an exclusive bag.
- 59:55Nobody else can get these bags. These
- 59:56bags are not for sale.
- 59:58>> Yeah.
- 59:59>> You know, then you get people I I want
- 1:00:01that bag.
- 1:00:01>> Mhm.
- 1:00:02>> You ever heard of this pot I call it
- 1:00:04pottery, but it's
- 1:00:06this these dishes, I forget the name of
- 1:00:08them, but they're
- 1:00:11looks like, you know,
- 1:00:13pottery.
- 1:00:13>> Mhm.
- 1:00:14>> [clears throat]
- 1:00:15>> But I forget the name. If I said it if I
- 1:00:17call my wife, she'll tell me. But she
- 1:00:19goes out and people would fight over
- 1:00:21this
- 1:00:23It would be like a coffee cup that says
- 1:00:25coffee and it was just, you know,
- 1:00:27handwritten coffee.
- 1:00:29Do you know what I'm talking about or
- 1:00:30no?
- 1:00:30>> I think so. I don't know the name of the
- 1:00:31brand, but
- 1:00:32>> But they would fight over it at the
- 1:00:34stores. My wife would like literally
- 1:00:36come home and be like,
- 1:00:38you know, I almost got in a fight. Why?
- 1:00:40Well, cuz everyone wanted this one. And
- 1:00:42she
- 1:00:43collected like hundreds, Christmas
- 1:00:46versions, these versions. So, if you
- 1:00:49just take that times, you know, 10
- 1:00:51million
- 1:00:52housewives or 10 million suburban
- 1:00:55stay-at-home moms that, you know, go to
- 1:00:57tennis lessons in the morning. I'd want
- 1:00:59to tap into those.
- 1:01:01>> Yeah.
- 1:01:01>> Also, even though you started out so
- 1:01:03wholesome, you still got to throw some
- 1:01:05capitalism in there, don't you? See,
- 1:01:07people are going to hate me for this.
- 1:01:08Leave her alone, she's doing good.
- 1:01:11>> Well, we will always
- 1:01:12>> Have you you Have you of this guy named
- 1:01:14Dry Creek DeWayne?
- 1:01:16>> That sounds familiar. I
- 1:01:17>> He's an old salt of the earth guy that
- 1:01:20freaking, you know, does horses. He's a
- 1:01:22horse trainer or something.
- 1:01:24>> Mhm.
- 1:01:25>> Anyway, good dude. Came in, jumped on
- 1:01:27the podcast. He had a big YouTube
- 1:01:29following. He talks about, you know,
- 1:01:31just good solid masculinity,
- 1:01:33you know, faith-based, be a good man
- 1:01:36type of guy.
- 1:01:38And when he was in here, I was just
- 1:01:39giving him advice because, you know,
- 1:01:42what he was doing was successful, but it
- 1:01:44wasn't scalable.
- 1:01:45>> Yeah.
- 1:01:46>> His fans tore me up.
- 1:01:49I'm just a scum capitalist and I'm just
- 1:01:52giving him ideas. So again, I don't want
- 1:01:54to get your fans to hate me cuz I'm
- 1:01:57saying go capital, but I wouldn't go
- 1:01:59capitalistic
- 1:02:01when it comes to you like order out of
- 1:02:02China, forget the handmade. That's what
- 1:02:04makes it special. The fact that you can
- 1:02:06help moms, you know, that's what makes
- 1:02:08it special. I wouldn't change that.
- 1:02:10But I'd definitely figure out how do I
- 1:02:11get a Louis bag.
- 1:02:13>> [laughter]
- 1:02:15>> Yeah.
- 1:02:15>> And and even make a partnership
- 1:02:17>> Yeah.
- 1:02:18>> with with Louis to where they go get the
- 1:02:20$5,000 purse, it comes with a bread bag.
- 1:02:23>> There we go.
- 1:02:24I don't know if that's a a naturally
- 1:02:26adjacent product, but
- 1:02:28>> Well, I mean, I've never even heard of a
- 1:02:29bread bag until you showed up.
- 1:02:31>> Yeah.
- 1:02:32>> What the hell is a bread bag?
- 1:02:33>> I don't know, but you need to have your
- 1:02:35wife go check out our website.
- 1:02:37>> Well, there's obviously you're making
- 1:02:38millions of dollars. People knew what
- 1:02:40bread bags were. Is it mainly the South
- 1:02:42that everyone's buying them or is it all
- 1:02:43over?
- 1:02:44>> Nope. So, COVID really highlighted a lot
- 1:02:47of supply chain issues and I think
- 1:02:49people are more and more aware that
- 1:02:52whether they choose to bake all of their
- 1:02:54own bread or not,
- 1:02:56that they want to at least have that
- 1:02:58skill.
- 1:03:00>> Do you have anybody in Cali?
- 1:03:03>> Mhm.
- 1:03:04Uh actually, I do have a photo. We had
- 1:03:07somebody that was gifted one of our
- 1:03:09bread bags in Paris and we have a
- 1:03:12picture of our bread bag with bread
- 1:03:14sticking out of it and the Eiffel Tower
- 1:03:15in the background. It's pretty cool.
- 1:03:17>> That cool, but because bread is big and
- 1:03:20obviously France and baking bread and so
- 1:03:23I like I would try to get international
- 1:03:25to where if you still want to do the the
- 1:03:27home thing
- 1:03:28set up a like a
- 1:03:31den mother
- 1:03:32>> Mhm.
- 1:03:32>> or whatever you want to call them, the
- 1:03:34lead mom
- 1:03:35in France. Make her a deal where
- 1:03:39she does all the manufacturing in
- 1:03:41France. So if someone orders it in
- 1:03:42France, you don't have to add shipping.
- 1:03:44It's already there.
- 1:03:45>> Yeah. Yeah.
- 1:03:47So I met this really cool chick, Aurore.
- 1:03:50She owns a French bakery in Bozeman. She
- 1:03:53moved there from from France and she
- 1:03:56couldn't find good pastries anywhere. So
- 1:03:58she decided to open up her own shop. And
- 1:04:02just in talking with her, she went back
- 1:04:04to France to visit her family for a
- 1:04:07couple months
- 1:04:08and took some of our bread bags and um
- 1:04:12and was chatting with her mom and so
- 1:04:15we're we're just in discussions
- 1:04:18about potentially supplying them with
- 1:04:20bread bags. So
- 1:04:22definitely have aspirations and
- 1:04:24interest. It's just
- 1:04:26>> What about bakers? Like if there's
- 1:04:27bakers listening saying, you know, we
- 1:04:29sell
- 1:04:30>> put them in my store and make money on
- 1:04:32them.
- 1:04:32>> For micro bakeries or just bakeries in
- 1:04:34general, we do sell wholesale. And so
- 1:04:38you know, our margin on wholesale is a
- 1:04:39lot lower.
- 1:04:41Um but
- 1:04:42I also we have a little bit of wiggle
- 1:04:45room there. But that demand, the higher
- 1:04:47demand creates more jobs for our makers
- 1:04:50and so it's worth it. It's worth taking
- 1:04:52that hit. So um just really wanting to
- 1:04:57expand the desire for bread bags. I
- 1:05:00mean, number one, they're awesome and
- 1:05:01they work. But number two
- 1:05:04they really are actually helping real
- 1:05:08moms, real women, real families in the
- 1:05:11US.
- 1:05:12And there aren't very many businesses
- 1:05:16that can say that.
- 1:05:17Most things, if you really dig into it
- 1:05:22are
- 1:05:23maybe handled in the US, but
- 1:05:27it's being made by a production facility
- 1:05:30in the US, you know, and yes, there's
- 1:05:31jobs there and stuff. But we're talking
- 1:05:33about like individual families able to
- 1:05:37stay home and make family a priority.
- 1:05:41>> Yeah, without all the corporate greed
- 1:05:43and
- 1:05:44control.
- 1:05:45>> Yeah.
- 1:05:46>> You know, you're giving women the
- 1:05:47ability to to make enough money and
- 1:05:50would you say they were making like
- 1:05:51between 30 and
- 1:05:52>> 30 and 70,000.
- 1:05:54>> Extra.
- 1:05:54>> Yeah.
- 1:05:55>> And that's enough to freaking bridge
- 1:05:57some gaps.
- 1:05:58>> Yeah.
- 1:05:58>> Um
- 1:06:00yeah, I I I just think entrepreneurially
- 1:06:02So I'm thinking like, you know, I want
- 1:06:03to sell a million of them to bakeries
- 1:06:06and just put my bags everywhere.
- 1:06:08The designs would be crazy, uh limited
- 1:06:10drops,
- 1:06:12um monthly memberships,
- 1:06:14holiday obviously, during holiday you do
- 1:06:17>> lean into seasonal.
- 1:06:18>> Yeah, so you got Santa Claus on a bag
- 1:06:20and stuff.
- 1:06:21And then the kids of the makers, the
- 1:06:23children of the makers.
- 1:06:25>> Yes.
- 1:06:25>> [laughter]
- 1:06:26>> Yeah, you like get them to like just get
- 1:06:28their hands dirty with some paint and
- 1:06:30freaking touch the bag and all of a
- 1:06:32sudden you got a little purple hand and
- 1:06:34a pink hand. You know what I mean? Draw
- 1:06:36a bunny rabbit for Easter where they're
- 1:06:38limited.
- 1:06:39>> Mhm.
- 1:06:40>> And those are not the normal price.
- 1:06:41Those are extra, you know, one-offs. And
- 1:06:44people love that one-off exclusivity
- 1:06:47crap.
- 1:06:47>> Yeah. So I went to a fabric convention
- 1:06:50in Chicago not too long ago and met some
- 1:06:54people that uh work with Indian women
- 1:06:59who hand make fabric. And so
- 1:07:01>> Indian like Native American or Indian
- 1:07:03like with the dot
- 1:07:05>> Yeah. So these are women that actually
- 1:07:08weave hand weave the fabric
- 1:07:11>> out of their own homes Wow.
- 1:07:12>> in India. And so I'm we're I need to get
- 1:07:16back with them. It's been crazy lately,
- 1:07:18but the the email is marked unread in my
- 1:07:21email inbox so that I don't forget it.
- 1:07:24But, um
- 1:07:26I'd like to really start leaning into
- 1:07:28those really intentional
- 1:07:30handmade products because getting fabric
- 1:07:33from them that handwoven I I feel a
- 1:07:35little bad because we're putting beeswax
- 1:07:37in it and and uh
- 1:07:40you know, it's not being made into a
- 1:07:41garment or something, but the volume
- 1:07:43that we So, we go through about 7,000 yd
- 1:07:48of fabric a week.
- 1:07:50>> Damn. You guys are selling some bread
- 1:07:52bags.
- 1:07:52>> Right.
- 1:07:54>> [laughter]
- 1:07:54>> Why don't you start making pillow cases?
- 1:07:58>> Well, there's lots of places to make
- 1:07:59pillow cases.
- 1:08:01So, you know
- 1:08:02>> So, is bread bags hard thing to find?
- 1:08:05>> Good ones. Yeah. So, we get emails
- 1:08:08constantly of people asking more and
- 1:08:12more detailed questions about how we
- 1:08:13make our bread bags.
- 1:08:15And don't tell them. That could be a
- 1:08:17competitor.
- 1:08:18>> Well, [clears throat] we definitely tell
- 1:08:20them
- 1:08:21>> It's none of your beeswax.
- 1:08:23>> Right.
- 1:08:24>> [laughter]
- 1:08:25>> That's what you say.
- 1:08:26>> We We definitely tell them that they're
- 1:08:29handmade in North Alabama, that we
- 1:08:31infuse the beeswax into the cotton
- 1:08:33fibers.
- 1:08:35Um it's not just a coating.
- 1:08:37And they've asked more and more
- 1:08:39questions, and what I found is that
- 1:08:41there's these other companies, and most
- 1:08:43of them have buckles or
- 1:08:46other things on them. They're actually
- 1:08:49just made in a manufacturing facility
- 1:08:53overseas,
- 1:08:55piped in, and they put it on this
- 1:08:57website with all of this wholesome talk
- 1:09:01and family values, and my
- 1:09:05Aunt Jean, you know, blah blah blah.
- 1:09:08And doing a little bit more digging,
- 1:09:11like the whole facade of the website is
- 1:09:14just
- 1:09:16fake.
- 1:09:17And the bread bags perform horribly.
- 1:09:20And there's even some that it says
- 1:09:24beeswax bread bags. Yes, it's beeswax on
- 1:09:26the outside with a plastic liner on the
- 1:09:29inside. There's so many
- 1:09:33crappy versions of bread bags out there
- 1:09:36that are being produced in manufacturing
- 1:09:38facilities
- 1:09:40trying to talk to people for customer
- 1:09:42service or even troubleshooting or
- 1:09:44anything like that is impossible.
- 1:09:46And the number of people that are coming
- 1:09:48to us because they finally found us and
- 1:09:51they can see that we're the real deal.
- 1:09:54Um
- 1:09:56it's becoming more and more and more.
- 1:09:58>> Yeah.
- 1:09:58>> So
- 1:10:00I just have a lot of pride in the fact
- 1:10:03that we have a solid, beautifully made
- 1:10:06product that actually performs and we
- 1:10:09have awesome customer service to back it
- 1:10:11up. So.
- 1:10:12>> And killer designs.
- 1:10:13>> That's right.
- 1:10:15>> So So if there's moms out there that
- 1:10:17aren't necessarily in
- 1:10:19you know, Broken Bow or wherever you
- 1:10:21are. Holly Springs, Holy Green, what's
- 1:10:23it called?
- 1:10:24>> Hazel Green. It's just north of
- 1:10:26Huntsville, Alabama.
- 1:10:27>> Yeah, if
- 1:10:29might you think about allowing people
- 1:10:32that aren't local to build them for you?
- 1:10:35If there's any investors listening,
- 1:10:37would you cuz I mean obviously if you
- 1:10:39went on Shark Tank, you'd get investors.
- 1:10:40Why? Well, cuz you went from freaking
- 1:10:42nothing to your kitchen table to
- 1:10:44millions of dollars in sales. If Shark
- 1:10:46Tank heard you, they'd be backing you.
- 1:10:48If I have investors listening, do you
- 1:10:50are you interested in investors, makers
- 1:10:53and then obviously you want to sell
- 1:10:55some, but if you sell a million of them
- 1:10:57how you going to make them if without
- 1:10:59the makers?
- 1:11:00>> Exactly.
- 1:11:00>> And you'll not manufacture them.
- 1:11:02>> Right. And that's the whole part.
- 1:11:03>> manufacturers. She does She's not
- 1:11:05looking for manufacturers. She's looking
- 1:11:06for ladies or or men, stay-at-home moms
- 1:11:09cuz cuz really what it sounds like is
- 1:11:11you're trying to get the nuclear family
- 1:11:13back together. I bet you that's God's
- 1:11:15plan. Because again, most most women are
- 1:11:17outside of the home because they have to
- 1:11:19be. And and you've just invented a way
- 1:11:21where they don't have to be and no
- 1:11:23corporate rules. If they want to take a
- 1:11:252-week vacation and make bags when they
- 1:11:27get back, that's cool.
- 1:11:28>> Mhm.
- 1:11:29>> So so women or men that that want to
- 1:11:32make them,
- 1:11:33um obviously you want to sell them. So
- 1:11:36bomb squad
- 1:11:37uh go out investors, that was the
- 1:11:40question.
- 1:11:40>> Yeah. So
- 1:11:42I don't know is the answer. Um this has
- 1:11:45grown beyond my original intentions. And
- 1:11:49I firmly believe that God has planned
- 1:11:52for this.
- 1:11:53And it's giving a lot of flexibility and
- 1:11:57options to families. Um I know my hard
- 1:12:00line is we are not I will work with
- 1:12:03manufacturers on certain things, but
- 1:12:05these core products and things that we
- 1:12:07can make locally, we will.
- 1:12:09So so there's that. I I would love to
- 1:12:13have satellite locations all over the US
- 1:12:16where there's like a hub and
- 1:12:19they're the ones that we ship all of the
- 1:12:22the supplies to and then in women in
- 1:12:25their community, they're coordinating so
- 1:12:27that women in their community can have
- 1:12:30access to this opportunity and make
- 1:12:33family
- 1:12:34the focus of their life. But then
- 1:12:38having that that network all over all
- 1:12:41over the place
- 1:12:43and being able to step up production
- 1:12:45that way
- 1:12:46would be
- 1:12:48probably
- 1:12:49in my mind for where we're at, kind of
- 1:12:52an ultimate goal. So that it's not just
- 1:12:53people in North Alabama that can
- 1:12:55participate.
- 1:12:57It's people all over the US.
- 1:12:58>> That'd be great.
- 1:12:59>> But
- 1:13:00>> And maybe even go to partner with
- 1:13:02organizations that like
- 1:13:04uh battered and abused women that are
- 1:13:06trying to get away from their abusive
- 1:13:08husbands, but they can't afford to, so
- 1:13:10they don't. Things like that.
- 1:13:12>> a number
- 1:13:13a number. We have a handful of women
- 1:13:16that have been in really
- 1:13:18bad situations.
- 1:13:20And this has been what they've needed to
- 1:13:23bridge the gap in figuring out how to
- 1:13:25get out of those situations. So uh we
- 1:13:28pay via PayPal and Venmo.
- 1:13:31We thought about doing direct deposit
- 1:13:33for a while, but even just having those
- 1:13:36separate accounts where it's not running
- 1:13:38through a traditional bank account gives
- 1:13:41a a modicum of
- 1:13:43protection in making that money and
- 1:13:46being able to have a nest egg
- 1:13:49so that they can make that transition.
- 1:13:51And honestly, it would be even if there
- 1:13:54was only one or two,
- 1:13:56it would still be worth it to stick with
- 1:13:57that.
- 1:13:58>> Especially elderly that like are living
- 1:14:00on social security and can barely
- 1:14:02survive, um they can make them. You can,
- 1:14:05you know, lead prostitutes out of
- 1:14:07prostitution. Those would be called ho
- 1:14:09bags.
- 1:14:10>> [laughter]
- 1:14:11>> Right?
- 1:14:12>> There we go.
- 1:14:13>> You could literally bring people out,
- 1:14:16you know, you're almost like the
- 1:14:17modern-day Moses.
- 1:14:19>> Oh, wow.
- 1:14:21I don't know about that, but
- 1:14:22>> You're [laughter] leading
- 1:14:24You're leading You're leading them out
- 1:14:25of the desert.
- 1:14:26>> Yeah. That did that explain it quickly.
- 1:14:29Yes.
- 1:14:29>> All right, all kidding aside, folks,
- 1:14:30listen, if you're an investor and you
- 1:14:32like uh killer stories and you have
- 1:14:34ideas, she didn't say no, she said she
- 1:14:36doesn't know, so reach out to her if
- 1:14:39you're interested and you or or someone
- 1:14:41in your family, kids, uh grandmas, or
- 1:14:43someone that you think might want to be
- 1:14:45a maker, shoot her a DM or or go to her
- 1:14:48website and she's open to all that. And
- 1:14:50then for everybody that's listening, go
- 1:14:52get one bag so we can see how many
- 1:14:56actual listeners I have cuz I never It
- 1:14:59doesn't tell you like Instagram shows
- 1:15:01you how many followers.
- 1:15:02>> Right.
- 1:15:02>> I don't know how many listeners there
- 1:15:04are, you know, I see shitload of
- 1:15:06downloads, but that doesn't necessarily
- 1:15:08mean anything. So, I want everyone to go
- 1:15:11buy one bag,
- 1:15:12one bread bag. You should get a bread
- 1:15:15bag.
- 1:15:16>> There we go.
- 1:15:17>> Yeah, let me design it and you'll be
- 1:15:19like, do you want the bread bag or the
- 1:15:20bread bag?
- 1:15:21>> That There we go.
- 1:15:23>> But until uh I I you know, it's good to
- 1:15:26hear stories like this. You know, a lot
- 1:15:28of good people want to support people
- 1:15:30like this for the cause and for the
- 1:15:32benefit. The bags work better than any
- 1:15:34other bag out there. They're handmade
- 1:15:37right here in the USA and even if you're
- 1:15:40international, she does want to get her
- 1:15:43bags out to other countries and I know a
- 1:15:45lot of different people from different
- 1:15:46countries listen. So if you're listening
- 1:15:48from another country, order a bag. Where
- 1:15:50do they order the bags?
- 1:15:52>> fiveoaksfarmal.com.
- 1:15:54And if you use the code DB10,
- 1:15:57you'll get 10% off your order.
- 1:15:59>> DB10 folks, she just gave you a little
- 1:16:01discount. Appreciate you coming in. Till
- 1:16:03next time, keep it real.
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