She learned one new skill that unlocked a $120K salary — Transcript

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1. 0:00I spend a lot of time on LinkedIn,
2. 0:01probably too much,
3. 0:03but if you look past all of the annoying
4. 0:06humble braggers,
5. 0:08you can actually find a lot of
6. 0:10interesting people out there all over
7. 0:11the world building new careers. I'm on
8. 0:13there constantly because Jake told me to
9. 0:16start posting and
10. 0:19now I'm a bit dopamine addicted, but
11. 0:21that's how I found this woman.
12. 0:23>> Hey guys, my name is Naya Welcome to an
13. 0:25official episode of me ranting about
14. 0:28stuff. I hope you're having a productive
15. 0:29day even if you're not, it's completely
16. 0:31okay and normal.
17. 0:33>> This is Naya Usuf. She's built an
18. 0:35audience of over 30,000 followers
19. 0:37documenting how she's building an AI
20. 0:39business doing a job that didn't even
21. 0:41exist two years ago and 13x her salary
22. 0:44in the process. And she's doing it all
23. 0:46from the other side of the world. I
24. 0:48reached out because I wanted to know how
25. 0:49she got here. I'm so excited to meet
26. 0:51you. I feel like you're a celebrity.
27. 0:53>> Everywhere I go people are like, "We
28. 0:55[music] know you from LinkedIn." And I'm
29. 0:57like, "I have this feeling am I famous?"
30. 0:58>> For Naya, being at the forefront of the
31. 1:00changing internet opened plenty of
32. 1:02doors, but the part that got me is how
33. 1:04she remade her entire career in a matter
34. 1:06of a few months. This is how she did it.
35. 1:09At 16, she begged and cried and
36. 1:12convinced her dad to let her take a
37. 1:13night shift cold calling job, which was
38. 1:16definitely a choice.
39. 1:18>> And on my first day I I think I closed
40. 1:20two deals. And I was like a rookie. They
41. 1:22were like so toxic with me. It was fun
42. 1:24to prove them wrong. And that kind of
43. 1:25built to my sales, [music] you could say
44. 1:27psychology and I'm so grateful. If I
45. 1:30look back, that job made me who I am
46. 1:32now.
47. 1:33>> She breezed through business school and
48. 1:35landed a job as a talent specialist at
49. 1:37Upwork.
50. 1:38>> It was a very big team, a very global
51. 1:40team, which I learned everything, right?
52. 1:42[music] How to write Slack messages, how
53. 1:44to act in front of your manager. Like I
54. 1:46didn't know that.
55. 1:47>> She started HR freelancing on the side
56. 1:49and ended up dealing with some super
57. 1:50toxic clients. One client even berated
58. 1:53her for charging $15 an hour and
59. 1:55negotiated her down to 13.
60. 1:57>> I remember the client negotiated. Like
61. 1:59man, you're negotiating $2.
62. 2:01>> I took the job cuz I needed it.
63. 2:02>> The day-to-day was a grind of messy
64. 2:04spreadsheets and after a while the work
65. 2:07started to wear on her a bit.
66. 2:08>> always the smartest. I knew how to use
67. 2:10CL's navigator. I was like, what the
68. 2:12hell am I supposed to do in this field?
69. 2:14What is next?
70. 2:15>> Around the same time her husband showed
71. 2:17her something that he'd built. It was a
72. 2:19Python scraper that auto scraped
73. 2:21listings from Amazon and she had no idea
74. 2:24how this worked but she immediately
75. 2:26understood the potential and wanted to
76. 2:27know how she could use that kind of
77. 2:29automation for herself.
78. 2:30>> It was like 2:00 or 3:00 a.m. I was
79. 2:32like, can you show me this in the
80. 2:33morning? I had so many cool ideas. The
81. 2:35next day I woke up there was the job and
82. 2:37I was like, oh my god, this is my sign.
83. 2:39>> The job was a coaching job at a place
84. 2:41called Clay Bootcamp. They wanted people
85. 2:43to come in, learn the software called
86. 2:45Clay, which helps companies find and
87. 2:48reach their ideal customers and then
88. 2:49teach it to other people. And within
89. 2:51that JD one line specifically caught her
90. 2:54eye.
91. 2:54>> It was like, if you're not a developer,
92. 2:55that's okay. If you're not in sales and
93. 2:57marketing, that's okay as well. But if
94. 2:59you actually think that you can change
95. 3:01your career in a month and pass through
96. 3:04all of our training, then you're it for
97. 3:06us. I'm smart. I think I can do this.
98. 3:08>> For the record, here's how technical she
99. 3:10was when she applied.
100. 3:11>> On a scale of 1 to 10, how would you
101. 3:13have ranked your like technical skill at
102. 3:16that point?
103. 3:17>> It was zero.
104. 3:18>> So, with zero technical background she
105. 3:20hit send. She quickly learned the catch
106. 3:22was the timeline. People can take months
107. 3:24to learn Clay. Here Nayab had to learn
108. 3:26every feature [music] in 2 weeks and
109. 3:28then by week 3 she had to turn around
110. 3:30and start teaching it to CEOs and sales
111. 3:32leaders.
112. 3:32>> For 6 months I had imposter syndrome
113. 3:35where you think that you don't know
114. 3:37>> Behind the scenes there was a lot of
115. 3:38crying.
116. 3:39>> What kept her going was something that
117. 3:40the other coaches told her. Nobody has
118. 3:42it all figured out.
119. 3:43>> I talked to the coaches that were there
120. 3:45and they were like, oh, we feel that
121. 3:46every day. Completely fine. They launch
122. 3:49stuff all the time. So you have to
123. 3:50chill, girl. No problem.
124. 3:52>> And to her shock, by giving herself a
125. 3:54little bit of grace, she got the hang of
126. 3:55it. And she was now teaching people
127. 3:57workflows, like how to find leads,
128. 3:59qualify inbound prospects, send
129. 4:01automated outbound, and more. And her
130. 4:02students, just like her, were
131. 4:04transforming.
132. 4:05>> Naomi, she was told by everybody that
133. 4:07you're learning Clay and then you're
134. 4:09doing HR recruitment, you wouldn't make
135. 4:11much, [music] it's going to be a very
136. 4:13saturated field, but she but she's doing
137. 4:15great now. My Ops girly, she was she was
138. 4:19like a teacher, you don't even know how
139. 4:20to download movies. But she's she's
140. 4:23doing end-to-end workflows in like two
141. 4:25months.
142. 4:26>> She was a good coach cuz she never made
143. 4:28people feel dumb for not knowing
144. 4:29something. I mean, that had been her
145. 4:31just a few weeks ago, after all.
146. 4:32>> I had a lot of empathy if some
147. 4:33somebody's struggling. I'm like, it's
148. 4:35okay, it's cool, dude. Like, I don't
149. 4:37even know this feature. Every week
150. 4:38something's happening, so chill.
151. 4:40>> After Clay, she bid a client $100 for a
152. 4:43single consulting call, and she prepared
153. 4:46herself for severe pushback. But there
154. 4:48wasn't any.
155. 4:48>> She was like, [music] I don't care where
156. 4:49you live. I don't care where you're at.
157. 4:51Okay, whatever you want. Just [music]
158. 4:53fix these god damn tables for you.
159. 4:55>> For someone used to clients negotiating
160. 4:57a couple dollars off her salary just
161. 4:59because she lived in Pakistan, that
162. 5:01landed hard.
163. 5:02>> like a little bit teary.
164. 5:04>> So, she picked up her phone, recorded
165. 5:06what she was feeling in the moment,
166. 5:07posted it on LinkedIn, and went to bed.
167. 5:09>> Just wanted to tell people how it has
168. 5:11actually changed lives of people and how
169. 5:13Pay Boot Camp did it. They took me in
170. 5:15when I didn't know sh
171. 5:17If you guys don't know, I belong from a
172. 5:18country called Pakistan, which is in
173. 5:20Asia, and people pay us less because we
174. 5:23live in a certain place. [music] Um,
175. 5:25what Clay has done and it has created a
176. 5:27very safe place for people like us.
177. 5:30[music] A client paid me she paid me the
178. 5:32exact amount she would pay anybody else
179. 5:36living on that side of the
180. 5:37world. That's the power [music] of Clay.
181. 5:39>> And when Niya woke up the next day, she
182. 5:41found out that video had blown up.
183. 5:44People from all over the world were
184. 5:46commenting on
185. 5:46>> They reposted it, and every cool person
186. 5:49[music] that I used to follow commented
187. 5:51on it. I think, "Gosh."
188. 5:52>> The video did well because it was
189. 5:54honest.
190. 5:55>> People on LinkedIn don't show their
191. 5:56personality. It shouldn't be all, "I
192. 5:58build these agents. [music] I'm doing
193. 6:00cloud code. I have replaced clay with
194. 6:01cloud code." That's just too much noise.
195. 6:04>> So, she kept being herself.
196. 6:05>> Welcome back to my LinkedIn profile.
197. 6:06>> Sharing her thoughts.
198. 6:07>> I want to talk LinkedIn content.
199. 6:10>> This is going to be a very emotional
200. 6:11post.
201. 6:12>> And even when she was ready for a new
202. 6:14job.
203. 6:14>> crazy how many people were like
204. 6:16messaging me that you know that I want
205. 6:17to hire you. And I was like, [music]
206. 6:18"Hire me? Are they sure?"
207. 6:20>> Almost every single agency that she'd
208. 6:22worked with reached out to her asking
209. 6:24her to join. And the one that didn't,
210. 6:26she messaged and chose to join instead.
211. 6:28>> I've watched people get swept up in
212. 6:30go-to-market engineering over the last
213. 6:31few years. And it reminds me of the
214. 6:332010s when everyone was super hyped
215. 6:35about learning to code and believed that
216. 6:37that skill could change their lives no
217. 6:39matter where they started from.
218. 6:40>> Niyab has this like weird magnetic power
219. 6:44where [music] it's like pull in.
220. 6:46>> The pull was strong enough that Niyab's
221. 6:47husband, Muhammad, convinced her to
222. 6:49leave her job and start an agency
223. 6:51together.
224. 6:52>> I searched the best decision of my life.
225. 6:56>> Those two are such a dynamic duo.
226. 6:57Muhammad is the engineer. He is ready to
227. 6:59build out the entire system. Niyab's the
228. 7:01one who says, "Wait, let's try to build
229. 7:03this in a hacky way first and then see
230. 7:05if we can automate it." Niyab used to
231. 7:06charge clients $13 an hour for HR work.
232. 7:10Now, she and her husband are able to
233. 7:12charge 8 to 10K a month to help these
234. 7:15clients find customers.
235. 7:16>> As soon as they're going to see the ROI,
236. 7:18they'll be like,
237. 7:19"Whoosh." [music]
238. 7:20>> Niyab is now making over 13 times what
239. 7:23she started off making as [music] a HR
240. 7:25talent specialist. But, besides the
241. 7:27money, it's really the confidence and
242. 7:29the freedom that [music] matter.
243. 7:31>> Did you see this perfumed little cute
244. 7:33thing? I bought this from a small
245. 7:36business. I'm definitely going to
246. 7:37support small business and buy things
247. 7:39from them. I do that every month.
248. 7:40>> She also found a real community she did
249. 7:42not expect. Her clay LinkedIn friends
250. 7:44from Pakistan turned into real life
251. 7:46friends that now fly all over the
252. 7:48country to meet up.
253. 7:49>> People in clay community are not fakes
254. 7:51people at all. I used to think that
255. 7:53maybe they're just faking it to be nice,
256. 7:55but they're really cool people.
257. 7:57>> And what I keep coming back to is how
258. 7:59different Niobe seems now. She's doing
259. 8:01what she loves with the confidence to
260. 8:03know what she's actually worth. And
261. 8:04she'll tell you that none of this
262. 8:06required her to be some genius. She
263. 8:08figured it out by being willing to
264. 8:09learn, curious, and authentic to
265. 8:11herself. [music] And she's also become
266. 8:13proof for the people coming up behind
267. 8:15her. Sandra was one of her students, and
268. 8:17she rebuilt her career the same way that
269. 8:19Niobe did. And she won't be the last
270. 8:21one.
271. 8:21>> If someone told you before your first
272. 8:23LinkedIn post, for example, that you'd
273. 8:24like be
274. 8:25>> [music]
275. 8:25>> where you are at today, how do you think
276. 8:28you would have reacted?
277. 8:29>> I would have laughed. So, I say this to
278. 8:30multiple people. If I can do this, a
279. 8:33very [music]
280. 8:34average person who's smart and knows her
281. 8:37anybody can do this.
282. 8:38>> What Niobe figured out is bigger than
283. 8:40any job title or tool. She figured out
284. 8:42how to remake herself from scratch, and
285. 8:44how to know her worth.
286. 8:46>> I want to be unapologetically me.
287. 8:48>> Make money, travel, retire, have babies,
288. 8:50and then die. That's the dream.
289. 8:52>> Honestly, I don't know what's so bad
290. 8:53about that.
291. 8:54>> things. I mean, I have failed publicly.
292. 8:56Nobody's going to remember that dumb
293. 8:58LinkedIn post. Do your thing.
294. 9:00>> I am not afraid of failures, and I don't
295. 9:02give a rat's what people think of me on
296. 9:03LinkedIn anymore. So, I'm like myself.
297. 9:05I'm a unicorn. I fly with my wings.
298. 9:12>> [music]
299. 9:17[music]