Shadowbanned? Do This to BLOW UP Your Channel — Transcript

Full transcript

1. 0:00One month ago, I shadowbanned one of my
2. 0:02channels and I went from this amount of
3. 0:04views to this. The same happened for my
4. 0:06video on another channel that went from
5. 0:07blowing up with views like this to this.
6. 0:10Now, whether shadow banning is a thing
7. 0:12or not, I wanted to figure out why this
8. 0:14happened. So, I did. My views went down
9. 0:16because of one simple mistake. In this
10. 0:18video, I want to tell you what I've
11. 0:20learned so you can avoid cannibalizing
12. 0:21your views. Here's what happened. On
13. 0:23April 16th, I uploaded this video.
14. 0:25Within 3 days after that upload, views
15. 0:28of the other videos dropped by 65%. Yes,
16. 0:31you've heard that right. My other videos
17. 0:33stopped performing well. Not because
18. 0:35their clickthrough rate dropped. I mean,
19. 0:36it has even increased. By the way,
20. 0:38talking about clickthrough rate, you can
21. 0:39download my free thumbnail templates to
22. 0:41create thumbnails like this, this, and
23. 0:43this in minutes. Free link below.
24. 0:45Anyways, my other videos suddenly
25. 0:47stopped getting views. And mind you,
26. 0:48they were not new videos. Their average
27. 0:50viewer also didn't change besides their
28. 0:52clickthrough rate that even increased.
29. 0:54None of the stats changed much. So
30. 0:56before I tell you why they then stopped
31. 0:58getting views, do you understand the
32. 1:00impact the impact of uploading the wrong
33. 1:02video and the impact of simply not
34. 1:05uploading when a video is blowing up on
35. 1:07your channel? Because sometimes the best
36. 1:09thing you can do is to not upload. This
37. 1:11may go against your conditioning because
38. 1:13everyone is telling you to upload daily
39. 1:15or at least consistently. But when a
40. 1:17video is blowing up, sometimes it's
41. 1:19better to not upload your new video.
42. 1:20Now, before I explain when and when not
43. 1:23to upload a new video based on my data,
44. 1:25please know that you can always keep
45. 1:28creating new videos. I'm just saying
46. 1:30don't publish them yet in a specific
47. 1:32situation. Before I tell you more about
48. 1:33that, first, how did I cannibalize my
49. 1:36views? Well, take a look at this
50. 1:37example. Video A is about pets. Video B
51. 1:40is about dogs and video C is about
52. 1:42golden retrievers. If video B is blowing
53. 1:44up, you likely don't want to publish
54. 1:46video C yet. However, if video C, that
55. 1:48is about golden retrievers, is blowing
56. 1:50up, you likely can publish video B,
57. 1:52which is about dogs, without hurting the
58. 1:54views on video C. Why is this the case?
59. 1:57Well, because a high percentage of
60. 1:59Golden Retriever owners or enthusiasts
61. 2:01will watch a video about dogs, whereas a
62. 2:04low percentage of dog owners or
63. 2:06enthusiasts care about a specific race
64. 2:09like golden retrievers. So, what was the
65. 2:11first mistake that I made? Well, my
66. 2:13video about a broad topic blew up, but I
67. 2:15decided to upload one of the next videos
68. 2:17about a narrow subniche topic that only
69. 2:19a few people who watched the broad video
70. 2:21cared about. And as a result, the views
71. 2:23on the whole channel dropped by 30 to
72. 2:2590% even. Now, here are two technical
73. 2:27reasons why this probably happened on my
74. 2:29channel. Disclaimer, YouTube has never
75. 2:30publicly mentioned these, but my daytime
76. 2:33research strongly implies that these
77. 2:35play probably a big role. Reason one is
78. 2:38about a lower session time. Because if a
79. 2:40viewer clicks your new video expecting
80. 2:42content like your previous uploads but
81. 2:44gets something different, they don't
82. 2:46watch it, which hurts your session
83. 2:47duration. And YouTube can't now show
84. 2:50your new videos to your viewers, which
85. 2:52is really, really something you want to
86. 2:54avoid. Something also to avoid is to
87. 2:57lose money on paid tools and their
88. 3:00subscription models. So, I made a free
89. 3:01Google sheet with over 80 free YouTube
90. 3:03tools that I use. No sponsors, no
91. 3:05affiliate links. I will put a free link
92. 3:07in the comments. And when you are there,
93. 3:09comment the word WhatsApp group if you
94. 3:11want me to send you a free invite to our
95. 3:12group chat with other YouTube creators
96. 3:14or comment something like this that a
97. 3:15lot of people did under my recent video
98. 3:17and help each other grow this year.
99. 3:18Anyways, reason number two is about the
100. 3:20decrease in relevance score if you
101. 3:22publish the wrong video topic. Let me
102. 3:24explain this. Similar to what in
103. 3:26advertising is called a lookalike
104. 3:28audience, uploading something that
105. 3:30deviates too far weakens your relevant
106. 3:33score. In the same way, a Facebook pixel
107. 3:36performs poorly if you send irrelevant
108. 3:39random traffic to your website. If you
109. 3:40don't know what a Facebook pixel is,
110. 3:42it's basically like training a dog to to
111. 3:44do something you want in exchange for a
112. 3:46treat. If you roared, all kinds of
113. 3:49behavior like barking, everything
114. 3:52random. Then, of course, it forgets what
115. 3:54you actually want. As a result, the
116. 3:56YouTube picture shows your rabbit videos
117. 3:58to dog owners or doesn't even show your
118. 4:00rabbit videos at all because nobody
119. 4:02inside your audience cares about them
120. 4:03and nobody outside your audience either
121. 4:06because your YouTube pixel is still used
122. 4:08to giving you impressions from dog
123. 4:10owners, not from rabbits. Now, you would
124. 4:12think that YouTube is smarter than this,
125. 4:14but my data shows me that this is how I
126. 4:17can oblige my views multiple times, not
127. 4:20just once. I simply uploaded the wrong
128. 4:22video after the right video was already
129. 4:24blowing up. And this may leave you with
130. 4:25the question, how do I know in my case
131. 4:27when not to upload a new video while
132. 4:29still being free to experiment with new
133. 4:31topics and new formats? Well, comment
134. 4:34the word methods below and I will send
135. 4:35you my three methods that I now use to
136. 4:38avoid cannibalizing my views that you
137. 4:40can replicate for your channel all for
138. 4:42free. That being said, if there was one
139. 4:44YouTube setting that I also found about
140. 4:46too late, it is this one. I wish I knew
141. 4:47it before one of my videos blew up
142. 4:49because I left a lot of views and money
143. 4:51on the table. I talk about it in this
144. 4:52video to you there or not.