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SEO para Principiantes con Claude en 2026 (de 0 a 100) — Transcript

by Dani Llamazares · 5,495 words · 791 segments · language en · Watch on YouTube

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0:00In this video, you'll learn how to rank
0:02your website first on Google and how to
0:05get artificial intelligence like Chat
0:07GPT to recommend you. Step by step and
0:10from scratch, using the Cloud to go
0:12much faster. You don't need any
0:15experience, nor will you have to pay
0:17€ 1 for tools. Everything is free so
0:20you can apply it to your project today.
0:23My name is Dani Yamazares, I've been in
0:25the SEO industry for over 10 years, and
0:27I'm the founder of Rank Masters,
0:29currently the number one community in
0:31Abda Hispana with over 500 students.
0:37Let's get started. And to show you that
0:39everything I'm going to explain in this
0:41video works, we're going to look at a
0:43practical example, a 100%real case.
0:45Activa Globals, the company of José,
0:47an electrician in Sabadei who went from
0:50being literally invisible on Google to
0:52becoming the leader in the sector in
0:54just one month. To achieve this result,
0:57all you need to do is apply the five
0:59steps that I'm going to explain below.
1:01But first, I want to make something
1:02clear. Many people believe that doing
1:04SEO means searching for your brand name
1:06on Google and coming out on top. Let me
1:08tell you that no, this is not doing SEO
1:10because obviously you are going to come
1:11out on top, since Google doesn't have
1:13anyone else to show. Instead, this is
1:16doing SEO, appearing first when someone
1:18searches for something like electrician
1:20Sabade, which does have monthly
1:22searches and obviously there will be
1:24competition here. Also, you should know
1:28that Google also offers you another way
1:29to capture traffic for these types of
1:31local searches, which is through the
1:32Google Maps listing. This is what is
1:35called local SEO. It is true that there
1:37have been drops in traffic, especially
1:39in terms of information traffic, as you
1:41can see in this example, since Google
1:42shows us videos and, in addition to
1:44this, a result directly generated by
1:46artificial intelligence. But the key is
1:49not to do the same old trick as three
1:51or five years ago, but to be strategic
1:53and go for keywords that do generate
1:55business, like this one here, since
1:57these are the ones that will bring you
1:59clients, which is your goal. Also, you
2:02have to know that SEO today is not just
2:04about appearing on Google. We also have
2:06to get artificial intelligence to
2:08recommend us. This is what is called
2:10geo. On the other hand, more and more
2:13users search directly on social
2:15networks, which makes branding and
2:17content creation increasingly important
2:19. But don't worry, if you stay until
2:21the end, I'll talk about all this in
2:23the last step. And now, let's move on
2:25to step one, hosting and domain. All
2:27you need to create your website is to
2:29register a domain and hire hosting. And
2:31to make this as easy as possible, I
2:33recommend Luc Host. In my opinion, the
2:35best hosting provider and it lets you
2:36start with three months free. I'll
2:38leave a link below in case you're
2:39interested and want to try it out.
2:40Websites load super fast, never crash,
2:42and have 24/7 support that's
2:44spectacular, but hey, you can use
2:46whichever one you like. And now,
2:48importantly, regarding the website,
2:49forget about platforms like Wix or
2:51those that set up your website with
2:52artificial intelligence in a matter of
2:54a click. That's complete garbage. You
2:57need to have total control over the
2:59content of your website because if not,
3:00you'll never rank. So you can set it up
3:03with cloud code, as you wish, but if
3:05you're just starting out, my best
3:07recommendation is still WordPress,
3:09because it's easy to learn, has a fast
3:11development curve, and anyone can make
3:13changes to the website without needing
3:15to know programming or touch code. It's
3:17also flexible and very powerful, as it
3:19can be adapted to practically any type
3:22of project. And best of all, it's SEO
3:24friendly, which is great for
3:25positioning ourselves in Google, which
3:27is what we want. This is how you can
3:29create super beautiful and professional
3:31websites in a single morning thanks to
3:33Elementor, the visual builder for
3:35WordPress, and the use of pre-built
3:36templates. There are free and paid ones
3:38. Look, the example we will use in this
3:41video, Activa Globals, is a website
3:42that I literally set up in a day and as
3:44you can see it looks spectacular and
3:46has also positioned itself superbly.
3:48All you need is a plugin called as SEO
3:50that you can install in 10 seconds and
3:52that way you can optimize your SEO as
3:54we will see right now. And now let's
3:56move on to step two. Find out how
3:59people search for you. The first thing
4:01to do is find out what people search
4:02for on Google to find your products or
4:04services. To do this, the first thing
4:06we are going to do is go to Cloud,
4:08which is going to be your co-pilot, it
4:09will save us a lot of time in all the
4:11processes. Simply go here, cloud.ai,
4:13there and you can start using it for
4:15free, although frankly the credits will
4:17run out very quickly. I recommend the
4:19paid version of $ I can tell you that
4:21it will be the best investment you will
4:23make this year. And now you're going to
4:25go to the projects section, you're
4:26going to create a new project, you're
4:28going to call it whatever you want. In
4:29my case, Activa Globals electrician in
4:31Sabaday. And in this way we're going to
4:34create a workspace in which we're going
4:36to be able to attach the business
4:37context, which I'm going to show you
4:38right now, and on the other hand, all
4:40the chats that we create are going to
4:42be saved in the project memory. This is
4:44essential. In my case, the context that
4:47I attached, because you're probably
4:49wondering, is business data, what
4:51services it offers, which are the most
4:53profitable, how long this company has
4:55been operating and any type of
4:56differentiating factor that could be
4:58useful and interesting for the cloud.
5:01As you can see, here you have a lot of
5:02information that you're going to use
5:03later. In this way, the cloud won't
5:06generate mediocre results, but really
5:08powerful ones. By the way, I'm leaving
5:10my guide below on how to do SEO with
5:12the cloud with all the pros and more
5:14that you're going to see in this video.
5:16I think it's going to help you a lot
5:18and you can download it completely free
5:20, okay? And to get ideas for keywords,
5:22that is, what do people search for on
5:24Google? I'm going to leave you with two
5:26prompts that will be great for
5:27brainstorming. The first is this one,
5:30where we tell it to base itself on the
5:32business context that we've provided
5:33and to give us 10 ideas for services
5:35that meet these conditions. First of
5:38all, that our business really offers
5:40that service according to the context
5:42it has. The second and very important
5:44thing is that the intention is
5:46transactional. What does this mean?
5:48That they are keywords such as buy,
5:50hire, x product or x service, not
5:52informational intentions such as how to
5:55do I don't know what. Why do we do this
5:57? Because in this way we are going to
5:58focus on the keywords that generate
6:00business for us. And finally, avoid
6:02overlaps between pages that could cause
6:04a cannibalization problem. I'll talk to
6:06you about this right now, don't worry.
6:07The case, as you can see, gives us
6:09ideas. Electrical connection on Sabaday
6:10, electrical installation in
6:12regulations, deficiencies in desa, new
6:13electricity connection, etc. Second
6:15prom that can also be very useful to
6:16you, you are going to tell him, "Now
6:18search Google for X keyword. You put
6:21yours, the one that best represents you
6:22, in my case, electrician Sabadel, and
6:24we tell him, analyze the web
6:26architecture of the three main
6:27competitors best positioned and give me
6:29a list of transactional keywords of
6:31services that they position. We are
6:33basically spying on the competition."
6:35With this we have already managed to
6:37get a few ideas, but let me tell you
6:39that this is not a keyword study,
6:41because we need to validate if all this
6:43is really searched or not. But first, I
6:46need you to understand something key.
6:48And this is the fatal mistake that most
6:50businesses make when they fail to
6:51position themselves. You are not going
6:53to commit it, it's as follows. Look, a
6:55keyword is something that someone
6:57searches for on Google. For example,
6:59electrician Sabadei. Electrician in
7:02Sabadey 24 hours would be another. or
7:04electrician urgent Sabaday. Another one
7:07. However, I am certain that you
7:09yourself are sensing that they all, in
7:11the end, point to the exact same thing.
7:13This is what's called search intent.
7:16And this is the golden rule of SEO.
7:18Each page on your website should only
7:21address one search intent, that is, one
7:24search intent, one and only one URL.
7:28And it wouldn't make any sense to
7:29create a page for this, another for
7:31this, and another for this. I'm sure
7:34you get the idea. And with that, of
7:35course, let's continue. How do we
7:37validate whether all the ideas that
7:38Cloud has spit out for us are actually
7:39searched for on Google or not? Very
7:41easy, we're going to use the best tool
7:43of all, which is also free, Google's
7:45Keyword Planner. You go to Google,
7:47search for it, access it here and
7:49simply register step by step. You'll
7:52see that at one point it asks for your
7:54card, but don't worry, it won't charge
7:56you anything because you create the
7:58first campaign, pause it and that's it,
8:00from that moment on you'll be able to
8:02use it. And that's how you're going to
8:04get to this section. You're going to
8:05click here where it says discover new
8:07keywords and the first thing you're
8:09going to do is, if you have a business
8:10located in a specific area, we're going
8:12to geolocate it. In my case, from the
8:14Spain menu, I choose Sabadil and Pico.
8:16And in this way, all the results that
8:18I'm going to see belong to searches in
8:20this area, which is what I want. Now,
8:22for each of the ideas that Cloud has
8:23given you and any others that you may
8:25have come up with, you're going to go
8:27to the planner and you're going to
8:28write it, for example, electrician
8:30sabadil and you press search. It says
8:32it has 100 to 1000 searches, but it
8:34doesn't give me any other ideas. In
8:36these cases, what I recommend is that
8:38you eliminate the Sabade suffix, simply
8:40write electrician, because many people
8:42in Sabadei search without writing the
8:44location. Note that now it tells me
8:47that it has 10 to 100 searches, but it
8:49gives me a lot more ideas, dozens or
8:50even hundreds of related ideas.
8:52Traditionally, what SEOs have done is
8:54to see which ones have searches for
8:56each one and manually write them down
8:58in an Excel file. But now there is a
9:00much faster way to do this. What you
9:02are going to do is click on this button
9:04and in this way we export this entire
9:06list in CSV. And you are going to
9:07repeat the same thing for other
9:09keywords such as electrical connection.
9:11Come on, let's download it with all of
9:13them. Let's say, for example, that I
9:15already have four CSVs. Right now this
9:17is a total fruit salad, a chaos of
9:18keywords, all very varied and surely
9:20many of them are repeated as well. But
9:22with this prom what we are going to
9:23achieve is the following. Look, we are
9:25going to attach the first thing so that
9:27we do not forget all the CVs. We tell
9:29it here that we are attaching them and
9:31this prom does the following. First, it
9:33eliminates keywords that are not
9:35transactional. Secondly, it groups them
9:37by search intent to avoid precisely
9:39breaking the golden rule that I have
9:40already explained to you before. Third,
9:42we're going to tell it to define the
9:44web architecture for each search intent
9:46, which is the main keyword it targets.
9:49And finally, for each of them, it tells
9:51us all the related synonymous keywords
9:53that point to that same intent. Of
9:55course, we don't want keyword variants
9:57with no real semantic difference. In
9:59other words, we don't want keyword
10:01variants where only something
10:02irrelevant changes, such as whether
10:04it's singular, plural, or with or
10:05without the preposition "de." We want
10:07real variants. Okay, let's run it and
10:09God willing, we'll challenge it the
10:10same way. Here we have the result. It's
10:13basically telling us all the pages our
10:15website has to have and what the main
10:18keyword is for each of them. For
10:20example, on the home page, electrician,
10:22Sabadell. Another page, electrical
10:24connection. Another page, electrical
10:26installation, housing. And all of these
10:29are real keywords with validated Google
10:31searches, and in principle, each one of
10:32them has a different search intent.
10:36However, I recommend that you apply
10:37human criteria and logic here and
10:39review it carefully, because sometimes
10:41the AI can slip up. In addition to this
10:44, for each one of them, it tells us all
10:47the synonymous keywords that point to
10:49the same search intent. And this is
10:51gold, because in the next step we are
10:53going to do, which is to create the
10:55page, we will be able to include them
10:56in the content. With this, we have
10:58already defined the most difficult part
11:00of all, the page architecture of our
11:02website, that is, the skeleton. Now,
11:04yes, we can move on to creating the
11:06first page. Step three, create content
11:08that positions. Now you are going to
11:10see for real how to position a page by
11:12creating content that Google will love.
11:14And we are going to do it 100%with
11:15Cloud. Many people believe that you
11:17need to create a 3,000-word text or
11:19include your keyword 800 times. And let
11:22me tell you that this is a complete lie
11:24. What you really need is something
11:26else, and almost no one does it well,
11:27which is to respond to search intent.
11:30In other words, to be able to put
11:32yourself in the shoes of your target
11:33audience to connect with them,
11:35understand their pain points, their
11:36desires, and give them exactly what
11:38they need as quickly as possible in the
11:40most visually appealing format possible
11:42. This is truly the key to positioning
11:44in Google. And before anything else,
11:46what you need is a web design that
11:48looks professional and attractive, like
11:50the one you see here on the screen,
11:52which is a Dembo template that I
11:54literally imported in two clicks. You
11:56can use whichever one you like. The
11:59important thing is that it has a good
12:01default about, which is the first thing
12:02that is seen on the screen; that you
12:04can make your differential value
12:05proposition clear; that you have
12:07pattern breaks; that you can generate
12:08trust with logos or customer reviews;
12:10that you can list all the services you
12:11offer. And, basically, if you have all
12:14this, you have what it takes to convey
12:16trust. So let's go to Cloud. What we
12:19want is text that is optimized and
12:21positions itself in Google. And to
12:22achieve this result that I'm going to
12:24show you, there are multiple
12:25combinations of prompts. I'll give you
12:27the simplest one if you are just
12:29starting, which consists of only these
12:30two prompts you'll see. The first one,
12:32the prompt that you're seeing here on
12:35the screen, will show us the structure
12:37of H1, H2, and H3 headings that will
12:39give the text structure to respond 10
12:41out of 10 to the search intent. And
12:44also, as you can see, we've attached
12:46screenshots from top to bottom of the
12:48entire web design. This is something
12:51that I highly recommend you do so that
12:53you can adapt this structure to the
12:55design that we have. Result, first of
12:58all, as you can see here, it suggests a
13:00series of changes so that we can really
13:02adjust the template to what Cloud
13:04considers to be optimal. So, you come
13:07here, apply the adjustments, and that's
13:09it. And then, as you can see, it now
13:11provides us with the exact structure of
13:13H1, HS2, and H3 that will give us the
13:15skeleton of the content to respond and
13:18hit the nail on the head with the
13:20search intent. And with this second
13:22prom that I'm showing you right now,
13:23what we're going to generate is the
13:25text optimized to position itself in
13:26Google. We tell it, we have the
13:28approved heading hierarchy and the
13:30layout proposal ready. Now write the
13:33complete text of the page section by
13:34section, adjusted to the space of each
13:36block of the design. That's why we sent
13:39it screenshots in the previous Pro,
13:41because we want the text that Cloud
13:43generates for us now to adapt in size
13:45and shape exactly to our design. In
13:47addition, we tell it to incorporate all
13:49the synonymous keywords it can into the
13:51text, which are the ones we took out in
13:53previous proms. And here, bam, we paste
13:55them back in. Finally, we will give you
13:58a series of basic writing rules, such
14:00as: using natural Spanish, without
14:01forcing all this inclusion of keywords
14:03so that it doesn't seem unnatural; not
14:05using generic phrases like "we are
14:07leaders" or "we are the best", which
14:08are; and, above all, using the
14:10differentiating factors of our business
14:12, which you will find in the context
14:14that we have provided at the beginning.
14:17Finally, we would like to remind you
14:18that the generated text has to fit in
14:20with the design. With that, you will be
14:22amazed because it gives us a text that
14:25is 100%adapted to our template,
14:27completely optimized and, best of all,
14:29it responds 10 out of 10 to the search
14:32intent. With this text ready, the only
14:34thing left to do now is to go to
14:36WordPress and upload it section by
14:38section. This is something that is done
14:40manually and in the same way, you have
14:42to change all the photos or visual
14:44resources that are there. Although
14:46there is another way to do this, I am
14:48not going to explain it in this video
14:49because otherwise it would take forever
14:50. Which basically consists of this,
14:53I'll explain it very quickly: it would
14:55be downloading the Jason from the
14:56template here, passing it to Cloud with
14:59a prompt and telling it: "Okay, dump
15:00all the text you've generated for me in
15:02this Jason, which is exactly the
15:04content of my website." And then it
15:06incorporates the content into the
15:08design. Sure, it generates a Jason back
15:10for you that you have to upload here to
15:12WordPress and if everything has gone
15:14well, you already have the text
15:16directly incorporated into the layout.
15:18This is something that sometimes
15:19doesn't work well the first time, but
15:20if you do a little bit, the truth is
15:22that it saves you tons of time. And
15:23with this we almost have everything. We
15:25just need to give it a basic layer. Now
15:28I'm going to tell you how you can do it
15:30so that with this you'll definitely
15:31rank. And I could give you 1000 tips,
15:34but I'm simply going to give you 20%
15:36with which you'll get 80%of the result,
15:38is to incorporate your main keyword in
15:40these three places. First of all, here
15:42in the main title or what is the same,
15:45the H1. You can't forget to include
15:47your main keyword. In fact, if you get
15:49it right, perfect. Electrician in
15:51Sabaday. Second place, in the meta
15:53title, which is basically the title
15:55that appears in Google results when
15:57someone searches. Here again, you
15:59definitely have to include your main
16:01keyword. And in fact, if you make this
16:04title and description visually
16:05appealing, you'll get more clicks. And
16:08third place, the URL, which has to be
16:10clean. In this case, I'm going to
16:12another page because there's no URL as
16:14such on the homepage, but in this case,
16:16you're seeing acometida eléctrica
16:18sabadei. This is the main keyword for
16:19this page and I have to put it in the
16:21URL. Here you see it, clean and fully
16:24optimized for the keyword I'm targeting
16:26. And that's it, with that we have it
16:28all. By the way, if you're finding the
16:30content of this video valuable and
16:32useful and you're applying it, I don't
16:34know what you're waiting for. Subscribe
16:37to this channel and you'll find tons of
16:39videos just as powerful as this one to
16:41maximize your visibility on Google and
16:43generate more business. Okay, let's
16:45move on to the fourth step, indexing in
16:47Google. Basically, if your website
16:49isn't indexed in Google, you don't
16:51exist. It's like a list of a nightclub.
16:53If your name doesn't appear there, you
16:55literally don't get in. And it's the
16:57same with Google, it has an index of
16:59results and this is the preliminary and
17:01absolutely essential step to be able to
17:03start positioning. To do this, it's as
17:05easy as going to Google and searching
17:07for Google Search Console, and here
17:08you're going to sign up and do
17:10everything I'm going to explain below.
17:12By the way, this is a tool that is
17:13provided free by Google. I recommend
17:16that you also do it for Bing Master
17:17Tools, which is the same but from
17:19Microsoft; exactly the same, you sign
17:21up and it's free. For this example,
17:23we'll do it with Google. Here, as you
17:25can see, I have a list with all my
17:26projects. If this is the first time
17:29you've signed up, this box will appear
17:31directly and here on the right you have
17:32to enter your website with the full URL
17:34, that is, with https2/yourdomain.com
17:39and click continue. Verify that you are
17:40the owner of this website. There are
17:42several ways to do it. It's super easy.
17:43And you're already logged in. In this
17:45tool, you can see the number of organic
17:47searches that are reaching your website
17:49and how people are arriving, that is,
17:51what type of searches they are doing on
17:53Google. But for what interests us now,
17:55where you have to go is here where it
17:56says Side. If you've done what I told
17:58you at the beginning of the video, you
17:59probably already have this plugin and I
18:01have SEO installed. If not, install it
18:03now and that's it. And among other
18:04functions, if you go to the settings
18:06section, they have the option to
18:08generate a simap, which is the same as
18:10a sitemap in XML format. Look, you can
18:12click here and it will take you here.
18:13We'll go here and in this case I only
18:16have two indexed pages. Basically, here
18:19you have to make sure that those pages
18:21that you do want to rank in Google
18:22appear, that is, that you have
18:24optimized them for a keyword with
18:25searches. Legal texts, contact and
18:28other types of pages with empty content
18:30should not be here. Okay, let's go back
18:33and then all you have to do is copy
18:35this part here that says sarkindex.xml.
18:39We come here and in this space that we
18:41have for the text field, we put it
18:42exactly as is because the domain.com/
18:44is already set, so we click on submit
18:46and if everything went well, it tells
18:48us that it has been submitted correctly
18:50. Perfect. In this way, we have just
18:52told Google exactly which pages we want
18:55it to index in its index and therefore
18:57end up positioning them. But to speed
19:00this up as much as possible, what we
19:01are going to do next is force the
19:03indexing of each of these pages
19:04manually. In my case, since I have
19:06these two, I would start with the first
19:08one, which is actually the homepage.
19:10And then we go to the search engine
19:11that we find here at the very top,
19:13paste it, press enter and if the page
19:15is already indexed, we will see a green
19:17check. But if you don't see this green
19:20check, what you have to do is click
19:22where it says request indexing. This
19:24takes a few seconds and that's it.
19:26Bingo, we have it. From here, it's just
19:28a matter of time. It's not something
19:30immediate, but it's a matter of time
19:31for Google to index it and for you to
19:33start ranking. Repeat this with each of
19:35your pages. And now, let's move on to
19:37the last step. Step five, work on your
19:40brand. This is a crucial part, working
19:42on your brand and your authority. And
19:44you'll see that this isn't the SEO of
19:46the future, it's the SEO of the present
19:47. And the thing is, for Google to
19:50recommend you, if you have a strong
19:52brand, it's going to be much easier
19:53because you'll convey trust: they'll
19:55see that you're a real company, that
19:57you have experience and that, therefore
19:59, it makes perfect sense to place you
20:00in the top positions. Not only in
20:03normal searches, where you rank with
20:05your website, but even in searches like
20:08you're seeing here in this example, in
20:10which Google's own artificial
20:11intelligence, Google AI Overviews, can
20:14also recommend you. And not just Google
20:16, but artificial intelligences. It's
20:18like Chat GPT. Note how this prompt
20:20tells me a professional and authorized
20:22electrician in Sabadei who can handle
20:24the procedures for registering for
20:26electricity with Iberrola and with
20:27approved experience. Here, CHGPT is
20:30directly recommending me. Next, I'm
20:34going to give you several tips so that
20:35you can see how this can be done, but
20:37you have to be clear that user search
20:39behavior has changed. People no longer
20:41only search on Google, but can also
20:43search directly on an AI such as Chat
20:45GPT, Gemini, Cloud, Perplexity or
20:47whatever, and even on social networks.
20:50So the first step in working on your
20:51brand is to show Google that you are a
20:53real entity. What does this mean? Well,
20:55to start, you need to have a brand name
20:58, not electricistasabadey.com, but as
21:00you can see here in this case,
21:02activaglobals.com, a brand. As you can
21:04see, if I search for my brand on Google
21:06, I get the website here, but I also
21:08get this snippet on the right, which
21:10clearly shows that Google understands
21:12that I am an entity and that I exist.
21:14So, the important thing here is that
21:16there is an absolute match between the
21:18data on Google Maps and the data on
21:20your website. I'm talking about the
21:22phone number, address, and name of your
21:24company. As you can see, in this case I
21:26go to the footer, at the very bottom of
21:27the website, and the phone number
21:28matches. In this case, there is no
21:30address because it is a business
21:31without a physical location. In this
21:32case, the professional is the one who
21:33travels, he is an electrician. But if
21:35you have an address, you have to put it
21:37here exactly the same as the Google
21:39Maps listing. In fact, another thing I
21:42recommend is that on your website you
21:44link directly to the Google Maps
21:45listing, as I have done here with this
21:47embedded map. This is as easy as
21:50searching for your company name on
21:52Google Maps. You go down here where it
21:54says share, insert a map and that's it.
21:57Here you copy the HTML and plant it on
22:00your website. In addition to this, any
22:02other sign of trust that we can give
22:04Google is going to be much better. One
22:06of them, for example, is the issue of
22:08reviews. The more you have and the more
22:11real they seem, the better. Another
22:14thing you can also do is what is called
22:16creating citations, that is, that your
22:17brand appears referenced in other
22:19portals or directories with the same
22:21name as your brand and what we have
22:22discussed before, the same address and
22:24the same telephone number. For example,
22:27in this case, notice that I search for
22:29Activa Globals and apart from social
22:30networks, we see extra confidential
22:31here. This is a press release. Notice
22:34that here there is an article talking
22:35about our brand. Here we can find
22:37another article and even directories in
22:40which, as you can see, we are
22:42registered. The fact that there are
22:44other pages talking about you is
22:46something that Google values very
22:47positively. And the second step to
22:50continue working on your brand and
22:51boosting it is to work on social media.
22:54Without a doubt, working well on social
22:56media that reinforces your brand is
22:58something that will help you a lot in
22:59SEO positioning. And when I talk about
23:02working on social media, I'm mainly
23:04talking about creating vertical content
23:06for Instagram, TikTok or YouTube as
23:07short videos. And on the other hand,
23:10horizontal content on YouTube. In the
23:12case of Activa Globals, they don't work
23:14on horizontal content, but they do work
23:15on vertical content. As you can see,
23:18they have an Instagram account with a
23:20lot of videos that are really working
23:22incredibly well for them, so in
23:23addition to generating branding and a
23:25brand in the background, it's traffic
23:27that can directly bring you customers.
23:30They also have another account on
23:32TikTok and there are actually more and
23:33more people who search directly on a
23:34social network, for example, "acometida
23:36eléctrica" you know. So, if you manage
23:39to appear in any of these videos, it's
23:40another way to build your brand and get
23:42customers. And if you apply everything
23:44I've explained to you now and
23:45everything I've explained to you before
23:47in the video, it's very likely that
23:48artificial intelligences like Chat GT,
23:50with this example I've given you, will
23:52recommend you. But apart from that, I
23:54want to give you a couple of extra tips
23:55, and with this we'll close the video,
23:57that will help you have more chances of
23:59appearing here. The first extra tip is
24:02that at the end of each of your pages,
24:04especially on the home page, you add a
24:07frequently asked questions section with
24:09all the questions that a potential
24:12client can ask Chat GPT and that in
24:14this way Chat GPT will be much more
24:16likely to recommend you. And, as I said
24:19, the type of interaction that the user
24:21carries out with Chat GPT is much more
24:23conversational and iterative. And here
24:26you will probably ask them little
24:28things, such as the user saying, "Okay,
24:30but now only tell me those who are not
24:32going to charge you for making the
24:33estimate or tell me those who come to
24:35my home, uh, who complete the procedure
24:37in less than 24 hours." Well, these are
24:40exactly the types of issues that we
24:42need to reflect here in this content.
24:45And the second tip is that you
24:46incorporate something called structured
24:48data, also known as schema, into your
24:50website. Basically, this is code that
24:52you don't need to understand or know
24:54anything about code at all. Just do
24:56what I'm going to tell you. Look, you
24:58go here to Google, search for validator
25:00schema, enter validatorema.org, OR,
25:02enter your domain, here you'll see the
25:04HTML code of your website and,
25:05importantly, on the right you'll see
25:07the structured data that you have. In
25:10the case of having a local business,
25:11you definitely need structured data of
25:13the local business type, which in this
25:15case is even more specific, it's of the
25:16electrician type directly. And here
25:19basically appears metadata, data that
25:21the Google robot can digest much more
25:23easily and that will help it a lot to
25:25understand exactly what you do. It's
25:28like serving it chewed up on a platter.
25:30And not only to Google, but also to all
25:32AI robots. Generating this code
25:34correctly and generating good results
25:36like the ones you're seeing here is
25:37super easy. In fact, if you download
25:39the guide that you'll find below with
25:41all the tips for doing SEO with Cloud
25:43in 2026, I literally explain how you
25:45can do it there and you don't need to
25:47know how to program or know anything
25:49technical. And that's it, that's it for
25:50this video. That's all. I hope you
25:52enjoyed it. Give it a big like if you
25:54did. If you have any questions, write
25:56them to me in the comments. And if you
25:57haven't subscribed yet, do so because I
25:59don't know what you're waiting for.
26:00You're going to see content as powerful
26:02as this and much more to come. Hey, and
26:04don't leave yet because I'll leave you
26:06a couple of videos here so you can
26:07continue learning with me. See you
26:09right now. Bye.

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