YouTube2Text

SEO... But Everyone's Doing It Wrong — Transcript

by Caleb Ulku · 3,760 words · 545 segments · language en · Watch on YouTube

Full transcript

  1. 0:00A mobile mechanic has no storefront, no
  2. 0:02sign, anybody can drive past, nothing a
  3. 0:04competitor can photograph and report to
  4. 0:06Google. That makes it one of the easiest
  5. 0:07categories in local search to fake your
  6. 0:09way into. Now, a mechanic in Irvine,
  7. 0:11California left me a comment asking me
  8. 0:14to take a look at that market. In a
  9. 0:15category built like this one, there's
  10. 0:16usually a pretty ugly answer for why
  11. 0:19they can't break into their own market.
  12. 0:21So, I'm going to take a look at it. I'm
  13. 0:22going to search mobile mechanic Irvine
  14. 0:24live and break it down. Mobile mechanic
  15. 0:28Irvine California. Excellent. All right.
  16. 0:31Now, as the usual, I'm going to
  17. 0:33completely ignore the sponsored results.
  18. 0:35I don't care who's buying to be on top.
  19. 0:36I want to see the results for which ones
  20. 0:39Google is rewarding the most. All right,
  21. 0:41and we get three results here. Eight
  22. 0:42reviews, number one, wow, 111 reviews,
  23. 0:45number two, and 44 reviews, number
  24. 0:47three. Fascinating. Ah, and this is a
  25. 0:49relatively new button, have AI get
  26. 0:51prices. This will have an AI agent
  27. 0:53actually call these businesses and get
  28. 0:55information for me. Now, what is
  29. 0:57interesting is all three of these are
  30. 0:59showing an actual address. That's why we
  31. 1:01have the directions button. Not a
  32. 1:02surprise. A service area business,
  33. 1:04that's a business where your address is
  34. 1:06hidden, gets severely punished by
  35. 1:09Google's algorithm. It's horrible,
  36. 1:11right? It's so misleading because if
  37. 1:12you're creating a GBP, Google is going
  38. 1:14to ask you, "Do you see customers at
  39. 1:16your address?" If you're a mobile
  40. 1:17mechanic, you'll probably say no to that
  41. 1:19because mobile mechanics are, well,
  42. 1:22mostly mobile. So, they don't often see
  43. 1:24customers at their actual business
  44. 1:26address. So, they'll say, "No." And when
  45. 1:28you say no, Google then says, "Well, you
  46. 1:30should be a service area business." And
  47. 1:32you don't know any better, so you say,
  48. 1:33"Okay, sure." And then Google penalizes
  49. 1:35you for it, okay? It's miserable. I hate
  50. 1:38this. Google tells you to hide your
  51. 1:40address and then penalizes you for it.
  52. 1:42Don't hide your address, have your
  53. 1:43address visible. It's okay if your
  54. 1:45address is your primary residence, but
  55. 1:47if you hide it, you will hurt in
  56. 1:49ranking. You will rank worse if you hide
  57. 1:51your address. Now, let's take a look at
  58. 1:53the organic pages. Another quick check
  59. 1:55competitiveness is to see how many of
  60. 1:57the GBP listings actually rank
  61. 1:59organically. Looks like none of them are
  62. 2:00ranking in the organic. So, that's a
  63. 2:02sign that this is not a super
  64. 2:04competitive space, but let's hit more
  65. 2:06businesses. I want to look at more than
  66. 2:07just the top three. Nobody ever does
  67. 2:09that, but here we go. Now, I will almost
  68. 2:12always start by taking a look at the top
  69. 2:13result. I'm not going to differ. Let's
  70. 2:15take a look at HMLS. Very interesting,
  71. 2:18right? Cuz look at this, the fourth
  72. 2:19result, which I often call the first
  73. 2:21loser because they're completely
  74. 2:22invisible. No one ever clicks more
  75. 2:23places, but this fourth result has the
  76. 2:26most reviews out of any of the top
  77. 2:28three. Very interesting. Let's take a
  78. 2:30look at their photos. We like to see a
  79. 2:31couple dozen photos, and they have 10.
  80. 2:35Kind of disappointing. Maybe they're a
  81. 2:36relatively new business, but it's very
  82. 2:38easy to get more photos. Basically,
  83. 2:40whenever you're doing a job, take a
  84. 2:42photo of it and then put it on your GBP.
  85. 2:44Geotagging photos is helpful. A study
  86. 2:46came out last year that showed more rank
  87. 2:49improvement if you upload geotagged
  88. 2:50photos than if you upload photos that
  89. 2:52don't have a geotag. Taking an actual
  90. 2:55photo with a smartphone will
  91. 2:56automatically geotag the photo, so you
  92. 2:58don't need to do anything. It'll geotag
  93. 3:00it with where you actually are, which
  94. 3:02can help show Google that you do service
  95. 3:04at that location. It can help to improve
  96. 3:06your rank map at that hyper-local spot.
  97. 3:08Very simple to do. Every time you're at
  98. 3:09a job, take a photo, upload it to your
  99. 3:11GBP. We should be seeing dozens of
  100. 3:12photos, not like eight. All right. Now,
  101. 3:15let's take a look at their reviews. I do
  102. 3:16want to see that they've replied to all
  103. 3:18of their reviews, and they haven't
  104. 3:19replied to any of their reviews. A
  105. 3:21strange thing to see for a number one
  106. 3:23ranked business that they don't have
  107. 3:24very many photos, they don't have very
  108. 3:26many reviews, and they haven't replied
  109. 3:28to their reviews. Let's take a look at
  110. 3:29their services. Battery. Okay, so not
  111. 3:32like auto battery maintenance, that
  112. 3:34sounds fine. Auto battery replacement,
  113. 3:35that sounds fine. But like battery
  114. 3:38brakes, like you need a little bit more
  115. 3:39detail on what the service actually is.
  116. 3:41But okay, closes at 3:00 a.m. That's a
  117. 3:43really weird hour. 9:00 a.m. to 3:00
  118. 3:45a.m. So, they take 6 hours off to sleep.
  119. 3:47I guess that kind of makes sense, right?
  120. 3:49We know that if somebody searches for a
  121. 3:52service, your service, and you're
  122. 3:54closed, you're less likely to rank,
  123. 3:56right? Your opening hours affects your
  124. 3:58rank position. So, it's super common
  125. 4:00that we see a bunch of 24-hour
  126. 4:01businesses to take advantage of that.
  127. 4:03Google says that if you are shown as
  128. 4:05being open, you have to be able to
  129. 4:07dispatch to actually serve customers. I
  130. 4:09guess they figure 9:00 a.m. to 3:00
  131. 4:10a.m., maybe it's a one-person shop, they
  132. 4:12can answer the phone, and then they take
  133. 4:14this time to sleep. Anyway. All right.
  134. 4:16Let's take a look at their actual
  135. 4:17website here. I'm interested in seeing
  136. 4:19what they've done to rank considering
  137. 4:21the weaknesses in their GBP. But, quick
  138. 4:23check for the size of the website, how
  139. 4:25much relevance have they built, is how
  140. 4:27many index pages they have, and they
  141. 4:29have four. So, almost none. Wow. Okay.
  142. 4:33If I look at their title tag, I want to
  143. 4:35see mobile mechanic, and I want to see
  144. 4:37the city name. I see mobile mechanic,
  145. 4:39but that's because of their brand name,
  146. 4:41and uh San Jose and Orange County. So, I
  147. 4:43don't see Irvine. And then their H1,
  148. 4:45they also don't mention it. They do have
  149. 4:47it here, mobile mechanic, uh but they
  150. 4:49don't mention it in their H1. I don't
  151. 4:51like how big this hero image is. I know
  152. 4:53it looks really fancy and smooth and
  153. 4:55clean, but I'd like this to be smaller,
  154. 4:57so this content below the fold is
  155. 5:00actually above the fold. Ask our AI
  156. 5:02mechanic, really weird that they're
  157. 5:04highlighting that. This very much looks
  158. 5:06like a vibe coded website. It's a very
  159. 5:09common, like this line scroll here kind
  160. 5:11of gives it away. 20 years of
  161. 5:13experience, 500 repairs, feels weird
  162. 5:15considering they have eight reviews, if
  163. 5:17I'm honest, right? I do like this that
  164. 5:19you know, what happens after you call,
  165. 5:21what we can help with. Okay, pricing is
  166. 5:23good, but these aren't links. These are,
  167. 5:26you know, so we I would want to see a
  168. 5:28lot more content here. Again, they're
  169. 5:29ranked number one, so this is really
  170. 5:30kind of a surprise. Just general owner,
  171. 5:33serving Orange County and San Jose, and
  172. 5:35that's it. This looks like a rank and
  173. 5:38rent website. This looks like a rank and
  174. 5:40rent. This does not look like a real
  175. 5:42business. What do the reviews actually
  176. 5:43say? Yeah, so I just randomly choose
  177. 5:46someone, and most of the reviews are in
  178. 5:48the same region, so they don't look like
  179. 5:49fake reviews at least at first glance.
  180. 5:51This does not look like a real business.
  181. 5:53I got to be honest. Um yeah, I'm
  182. 5:56interested in the John and Steven. I
  183. 5:57just want to see to compare it to what
  184. 5:59HMLS looks like. Now, what is
  185. 6:01interesting, right? We know that Google
  186. 6:04rewards businesses that keyword stuff
  187. 6:06their service into their business name.
  188. 6:08So, they have HMLS mobile mechanic. So,
  189. 6:12my search phrase mobile mechanic is in
  190. 6:14their GBP name. Now, I wish this weren't
  191. 6:16true. I wish Google didn't reward
  192. 6:18businesses for keyword stuffing services
  193. 6:20into their name, but Google does, right?
  194. 6:22So, that could be a huge part of why
  195. 6:25they're ranking with the fewest number
  196. 6:27of reviews, a tiny website, very little
  197. 6:30relevance. They've just keyword stuffed
  198. 6:31their name and they've said mobile auto
  199. 6:33service, not mobile mechanic. All right,
  200. 6:35let let's take a look at how else
  201. 6:36they're doing. Where are the photos?
  202. 6:38Let's see. Okay, almost no photos. Same
  203. 6:41issue. Get more photos. Just take a
  204. 6:43photo of the jobs you do and put them on
  205. 6:45there. Uh reviews, no negative reviews,
  206. 6:47but they are replying to the reviews.
  207. 6:49So, good to see that. What do their
  208. 6:51services look like? Almost no services.
  209. 6:54Why would you only list five things? You
  210. 6:55can you can put as many services as you
  211. 6:57want. You're mobile mechanic. You can
  212. 6:59list anything that come to mind for what
  213. 7:01you would be able to help people with
  214. 7:03and you've gone with these five things.
  215. 7:06Battery, brakes, tires, air and cabin
  216. 7:08filter replacement, oil change. That's
  217. 7:10it. That's all they do. You really need
  218. 7:12more more services than five. Let's take
  219. 7:14a look at what their website looks like.
  220. 7:16They don't have a website. I I was
  221. 7:18looking for the website link. I was
  222. 7:19like, "Where's the website link?"
  223. 7:20There's no website. Okay. So, they're
  224. 7:22doing extraordinarily well. They're
  225. 7:23ranked number two. They don't have a
  226. 7:26website and they list five services on
  227. 7:29their GBP. So, their 111 reviews really
  228. 7:32doing some heavy lifting for them here.
  229. 7:34Notice they're in Laguna Hills. They're
  230. 7:35not even in Irvine. That's what I
  231. 7:37searched for. So, really impressive that
  232. 7:40they're ranking this well with just a
  233. 7:42GBP. We rarely rarely see GBPs with no
  234. 7:46website ranking for any search term that
  235. 7:48has any competitiveness at all. So, HMLS
  236. 7:52Mobile Mechanic, yeah, they have a vibe
  237. 7:53coded website that's eight pages, but
  238. 7:56it's a lot more than what John and
  239. 7:57Steven have. So, another reason that
  240. 8:00HMLS is ranking so well is that John and
  241. 8:02Steven don't even bother to have a
  242. 8:03website. All right, so maybe this is
  243. 8:05just a really low competition space.
  244. 8:07Let's take a look at Johnny's Mobile
  245. 8:08Auto Repair. He seems to have a bunch of
  246. 8:10photos. Still not very many. Still not
  247. 8:12very many photos. This is such an easy
  248. 8:14niche to get lots of photos for. Still
  249. 8:16missing a bunch. What do we have on his
  250. 8:18services?
  251. 8:19>> [laughter]
  252. 8:19>> Come on.
  253. 8:20Auto engine diagnostic, battery, oil
  254. 8:22change, steering, suspension repair.
  255. 8:23That's it. Just those four. Different
  256. 8:26than the five services John and Steven
  257. 8:28offered, right? The first thing we do
  258. 8:30for any new client is we audit their
  259. 8:33GBP. We look at their category, their
  260. 8:36primary category. We look at their
  261. 8:38secondary categories. We look at their
  262. 8:39services. Our goal is to have at least
  263. 8:42five or six categories and 30 to 40
  264. 8:45services on their GBP. That's what we
  265. 8:47want to see. There's no dilution, right?
  266. 8:50Sometimes people say there's dilution,
  267. 8:51you add secondary categories, it hurts
  268. 8:53your ability to rank for the primary.
  269. 8:55That's wrong. There's no dilution effect
  270. 8:57at all. We've tested this so so many
  271. 8:58times. There's no dilution. But, when
  272. 9:00you add secondary categories, when you
  273. 9:02add services, you increase the chance
  274. 9:03that you're going to rank for those
  275. 9:05things. So, we want to add everything
  276. 9:08you do, everything you offer onto your
  277. 9:11GBP to have the highest probability of
  278. 9:14actually ranking for them. Now, let's
  279. 9:16take a look at their reviews. They have
  280. 9:17some negative reviews. Are they
  281. 9:18responding? They're not responding to
  282. 9:20the positive ones. Let's take a look at
  283. 9:21the low reviews. So, they are responding
  284. 9:23to the low reviews, but not great.
  285. 9:26Hello, great job on creating a false
  286. 9:28narrative. So, when we respond to
  287. 9:30negative reviews, we don't want to be
  288. 9:32insulting cuz remember, we're not
  289. 9:34responding to the person who left the
  290. 9:36review. What we're doing is responding
  291. 9:39to everyone who sees this review and is
  292. 9:41thinking about calling your business,
  293. 9:43right? You're not responding to Ernest,
  294. 9:46you're responding to the people who read
  295. 9:48Ernest's review. So, you want to be
  296. 9:50apologetic, you want to say you're going
  297. 9:51to make it right, you're sorry about
  298. 9:53what happened, please give me a call and
  299. 9:55we'll fix this, etc., etc. Come on,
  300. 9:58they're bringing like text message
  301. 9:59receipts, not awesome. Like, I don't
  302. 10:01like this response. I'm Johnny, maybe
  303. 10:03they're completely right. And Ernest had
  304. 10:06horrible brakes that he brought in,
  305. 10:08Johnny said don't do it, but frankly it
  306. 10:10doesn't matter. Like, he still installed
  307. 10:12it, he still has to stand by it. This is
  308. 10:15why if you bring your own parts to a lot
  309. 10:17of shops, they won't install them for
  310. 10:19you to avoid this type of situation.
  311. 10:22Beyond that, this is not an appropriate
  312. 10:24response. This is not bad, like they're
  313. 10:26basically just saying I believe you'd
  314. 10:28reviewed the incorrect business, but not
  315. 10:30the standard I hold yourself to I mean,
  316. 10:32again, not a great response if I'm being
  317. 10:34honest. It would be something like,
  318. 10:36"Hey, we don't have a record of anyone
  319. 10:38with that name that we've ever served
  320. 10:40before. Are you sure this is the right
  321. 10:41business, etc., etc.?" And then we have
  322. 10:44a bunch of no responses. So, not great.
  323. 10:47Johnny gets pretty defensive in his
  324. 10:48negative reviews. Let's take a look at
  325. 10:49his website. What can I say? Well, that
  326. 10:52explains why HMLS is able to rank number
  327. 10:54one with a website that has eight pages
  328. 10:56indexed. This is not a competitive space
  329. 10:59to rank in. Number one has eight pages
  330. 11:01indexed, kind of looks like a fake
  331. 11:02website, fake business. Number two, no
  332. 11:05website at all. Number three is linked
  333. 11:08to a broken Instagram profile. Let me
  334. 11:10look at number four. Mecca Medix, how
  335. 11:12many photos does Mecca Medix have? Let's
  336. 11:14see. They have a good number of photos.
  337. 11:16Still not as many as I'd like to see,
  338. 11:17but a decent number. How are they doing
  339. 11:19on the reviews? Are they responding? Not
  340. 11:22a great response to negative review.
  341. 11:24Incorrect. At least he responded. Looks
  342. 11:27like they're responding to all of the
  343. 11:28reviews, that's good. Let's take
  344. 11:30specifically at the lowest. This is a
  345. 11:33solid negative review response, right?
  346. 11:35This is the type of response that we
  347. 11:36want to see. This is This is good,
  348. 11:38right? We're happy to address it.
  349. 11:39Contact us directly, etc. So, that is
  350. 11:41the way to do it. What do we say here?
  351. 11:43All right, so this is I take it back cuz
  352. 11:45this is obviously just the same exact
  353. 11:47thing copy-pasted. That doesn't look
  354. 11:48very good. Cuz remember, most of the
  355. 11:50time when people are seeing your
  356. 11:52negative reviews, they've clicked lowest
  357. 11:54and then they're scrolling through,
  358. 11:56right? So, if your negative review
  359. 11:57responses are the exact same thing
  360. 11:59copy-pasted, it's going to be very
  361. 12:01obvious, right? This is very obvious.
  362. 12:04And of course, Safety Prime US
  363. 12:06Incorporated is a weird name, chosen not
  364. 12:09to show them on their profile. So, this
  365. 12:11is often a sign spam, basically. Spam,
  366. 12:15fake reviews, competitors leaving you
  367. 12:17negative reviews, stuff like that, when
  368. 12:19they've decided to hide their reviews,
  369. 12:21to not show them. So, obvious signal
  370. 12:23there that this maybe was just a
  371. 12:26competitor or something else. Maybe it's
  372. 12:28real, but anyway, what do we have here?
  373. 12:30And yeah, this is the response I saw
  374. 12:32before, just flat-out incorrect. This
  375. 12:34isn't a bad response, but I want this to
  376. 12:37be less defensive. This comes across
  377. 12:39very defensive, right? Yeah. So, not
  378. 12:43horrible, but not great. See, this is
  379. 12:45not bad. And then they thank you. Yeah,
  380. 12:47so So, not bad, but he could be a lot
  381. 12:49better. Mecca Medex, if that's how it's
  382. 12:52pronounced, could be a lot better. How
  383. 12:53are their services? Kindly. Look at
  384. 12:55this. Look at this list of services. How
  385. 12:56are they number four? It's interesting,
  386. 12:58right? So, yeah, they have a ton. And I
  387. 13:01like this. Mobile engine like This is a
  388. 13:03decent tune-ups, tune-ups.
  389. 13:06It's repeated. The spelling Oh, yeah,
  390. 13:08they have a space there and no space
  391. 13:10there. That's keyword stuffing. We don't
  392. 13:12need to do that. Tire change, tire
  393. 13:13changes. We don't need to do that. We
  394. 13:15don't need to pluralize like this.
  395. 13:17Google works based on entities, not
  396. 13:19keywords. So, we don't need to keyword
  397. 13:20stuff services like this. Water pump,
  398. 13:22water pumps. It's better than just
  399. 13:24having four, right? Having more services
  400. 13:27rarely causes issues unless it's like
  401. 13:29very obvious spam, but yeah, we still
  402. 13:32don't want to keyword stuff like that.
  403. 13:33Let's take a look at how their website
  404. 13:35looks. Oh, this is a franchise.
  405. 13:38Okay, so when I do the site colon search
  406. 13:41like this, I'm telling Google I want to
  407. 13:42see all the pages underneath this
  408. 13:45folder, and you can see there's only
  409. 13:47one. So, they only have the one page for
  410. 13:51Newport Beach, and they have Newport
  411. 13:53Beach listed here. Now, I of course was
  412. 13:55looking for Irvine. They have Newport
  413. 13:57Beach listed here. Do they have anything
  414. 13:58that actually talks about Newport Beach?
  415. 14:01No, they have nothing that actually
  416. 14:02talks about Newport Beach, and I don't
  417. 14:04like this, right? They they give a phone
  418. 14:06number for a different location there.
  419. 14:08Is the phone number Newport Beach? 3932,
  420. 14:11does it match? 3932, so the phone number
  421. 14:13for Newport Beach matches, but they give
  422. 14:14another phone number on there. Let's
  423. 14:16take a look at how big their overall
  424. 14:17domain is. Yeah, 382, so it's a
  425. 14:20franchise a multi-location site. Let me
  426. 14:22Can I see another location? Yeah, so
  427. 14:24look at what they've decided to do here.
  428. 14:26Mobile Mechanic, they have one page for
  429. 14:28each, and if I click on Bakersfield,
  430. 14:31it's almost the same page. Now, it's
  431. 14:34This is a different page, but again,
  432. 14:36this doesn't actually talk about
  433. 14:37anything related to Bakersfield. This
  434. 14:39just spams Yeah, this is the Newport
  435. 14:42Beach copy, right? This is the almost
  436. 14:44exact copy of the Newport Beach page.
  437. 14:46So, they rank number four in a space
  438. 14:49where there's no competition. There's no
  439. 14:50competition, right? Horrible like
  440. 14:53eight-page website, no website, broken
  441. 14:56Instagram profile. How are they not able
  442. 14:58to beat that? Easy, okay? Because they
  443. 15:00haven't built any relevance. They have
  444. 15:02the exact same page for Lebec and for
  445. 15:05Newport Beach. All they've done is find
  446. 15:08and replace the city name. That simply
  447. 15:10doesn't work, and there's absolutely no
  448. 15:12excuse to do that when AI exists to
  449. 15:15write your content for you. Like if I
  450. 15:17pull up my Core 30 Agent, this is our
  451. 15:19software that researches and writes
  452. 15:21local SEO content for you. So, if I pull
  453. 15:24this up, I can easily come in here and
  454. 15:26do mobile mechanic, tick the box, say
  455. 15:29that I want service page for mobile
  456. 15:31mechanic with six images, and then I'll
  457. 15:34hit full auto, start build, and start.
  458. 15:37And now, it's doing the research for
  459. 15:38mobile mechanic, generating the outline,
  460. 15:40doing the research, and it's going to
  461. 15:41write me fabulous content about a mobile
  462. 15:44mechanic in this location that matches
  463. 15:46Newport Beach, right? That builds the
  464. 15:49right trust and relevance so that Mecca
  465. 15:52Medics can actually rank here. This is
  466. 15:54the kind of thing that you can only see
  467. 15:57when you actually start to pull up map
  468. 15:59packs and dive in and get an idea of
  469. 16:02who's doing what and who's ranking. And
  470. 16:03every single Tuesday I sit down with the
  471. 16:05people in my pro community and do this
  472. 16:06exact same thing, except it's their
  473. 16:08business that we pull up on the screen.
  474. 16:10They'll share their screen, we can pull
  475. 16:11up their GBP, their website, and their
  476. 16:13categories, their rank maps, and we can
  477. 16:15work out what's actually broken and what
  478. 16:17needs to be fixed. It's not
  479. 16:19pre-recorded, there's no general advice,
  480. 16:20it's a real diagnosis on their real
  481. 16:23businesses, okay? So, if you want to be
  482. 16:25one of those, the link to join the pro
  483. 16:27group is in the description. It comes
  484. 16:29with the core 30 agent local SEO
  485. 16:31software. If you join, come hang out
  486. 16:33with us. Yeah, so I'm just curious. So
  487. 16:36far, these are horrible. Let me take a
  488. 16:37look. Who is all the way down here and
  489. 16:40how are they ranked so poorly? So,
  490. 16:42mobile mechanic, just playing up mobile
  491. 16:44mechanic. That's the business name,
  492. 16:45right? Solid business name. Again,
  493. 16:47keyword stuffing their GBP. Their
  494. 16:49service area business, they don't have a
  495. 16:50listed address. Makes sense, but it
  496. 16:53hurts their ability to rank. Almost
  497. 16:55certainly, one of the reasons they're
  498. 16:56all the way down here is because they're
  499. 16:58service area business. I would guess if
  500. 17:00they added an address to their GBP,
  501. 17:03their rank position would get so much
  502. 17:05better overnight, okay? Let's take a
  503. 17:07look at their photos. No photos, like
  504. 17:09six photos. They need more photos. Let's
  505. 17:11take a look at their at their reviews.
  506. 17:14They responded to this one, this one,
  507. 17:16great, but they didn't respond to the
  508. 17:17negative review. Let's take a lowest.
  509. 17:19Negative reviews are so much more
  510. 17:21important to respond to than positive.
  511. 17:23No response, no response, no response.
  512. 17:25And here's this one, AND WOW! OH, MAN.
  513. 17:29Imagine being so entitled that you call
  514. 17:31a business and tell them how much they
  515. 17:33should charge for services. Boy, if I
  516. 17:35were them, I would want to edit this. I
  517. 17:37don't want to call a business that talks
  518. 17:39to their customers like this. I mean,
  519. 17:41would you? Do you see this and think,
  520. 17:43"Yeah, I'm going to give them a call."
  521. 17:45Oh, man. Imagine being so entitled. Who
  522. 17:47talks to their customers like that? And
  523. 17:50a venue where other customers are going
  524. 17:52to see it. Wow. Okay. And they have no
  525. 17:55website. So, not only do they have no
  526. 17:58address shown, they have no website
  527. 18:00shown. Very, very easy to fix this
  528. 18:02problem. Show an address, build a
  529. 18:04website. This is not a challenging space
  530. 18:07to rank in, okay? You should be able to
  531. 18:09rank in the top three pretty readily.
  532. 18:12All four of these, they're all making
  533. 18:13some pretty basic and fairly significant
  534. 18:16errors in terms of building up trust and
  535. 18:18relevance with Google's algorithm, with
  536. 18:20AI systems. They're still ranked on top
  537. 18:22because this is a very low competition
  538. 18:24space. All right, that's Mobile
  539. 18:25Mechanics in Irvine. If you want to see
  540. 18:27what this looks like in a category
  541. 18:28that's full of the exact opposite, a
  542. 18:31very, very competitive space, Personal
  543. 18:33Injury Lawyer Houston is the one. I'll
  544. 18:35link to that video right here. See you
  545. 18:37guys later.

About this transcript

This page contains the full transcript of SEO... But Everyone's Doing It Wrong by Caleb Ulku, generated from the public captions YouTube serves with the video. The transcript has 3,760 words across 545 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.