Selling EBooks with Claude Changed My Life (DON'T Sell on Etsy) — Transcript

Full transcript

1. 0:00I was just a girl trying to make some
2. 0:01money on the side of my photography
3. 0:03business when I started selling a $59
4. 0:06ebook. No huge following, no paid ads,
5. 0:09just me, my laptop, and an idea. And
6. 0:12that little $59 ebook went on to make
7. 0:14over $506,000
8. 0:17in revenue. So, if you've been secretly
9. 0:19wondering if selling ebooks or digital
10. 0:21products could work for you without
11. 0:23chasing down every trend, running
12. 0:25expensive ads, or doing awkward sales
13. 0:28calls, you are in the right place.
14. 0:30Because this is the exact video that I
15. 0:32wish I had when I was getting started,
16. 0:34and I am not going to hold anything
17. 0:36back. Stick around because I'm going to
18. 0:38share my story and my full step-by-step
19. 0:41process so that you can do this for
20. 0:43yourself, even if you have zero
21. 0:46following right now. Before I made a
22. 0:47single cent from digital products, I had
23. 0:50hit a wall. From the outside, my life
24. 0:52looked pretty great. I had built one of
25. 0:53the top-earning photography studios in
26. 0:55the country. I was making multiple
27. 0:57six-figures per year, and I was booked
28. 0:59out and busy, which sounds amazing for a
29. 1:02service provider until you realize that
30. 1:04booked out and busy eventually turns
31. 1:06into burnt out and exhausted. I had zero
32. 1:09time left to give. I wanted to travel. I
33. 1:11wanted to move to another state because
34. 1:13I was in freezing freaking cold
35. 1:15Wisconsin and craving sunshine, y'all. I
36. 1:18wanted more time with my family and
37. 1:20friends, and I wanted to grow my income
38. 1:23further, and there was literally no more
39. 1:25room left in my calendar. So, I had a
40. 1:27decision to make. Keep trading all of my
41. 1:29time for money or try something
42. 1:31different. I heard about products at a
43. 1:33women's business conference, and I
44. 1:35wanted to give it a shot. So, I asked
45. 1:37myself one question. What's the
46. 1:38worst-case scenario? Worst case, it
47. 1:41doesn't work, and I'm right back exactly
48. 1:43where I started. So, I went for it, and
49. 1:46I blocked off Fridays to make that the
50. 1:47day that I focused on my new digital
51. 1:50products business. And if you're ready
52. 1:51to learn what type of digital product
53. 1:53that you should sell, how to sell it,
54. 1:55and how to get to 10k months, check out
55. 1:58my free on-demand training, how to
56. 2:00create and sell your own digital
57. 2:02products with YouTube. The link is in
58. 2:04the description below this video. So, I
59. 2:06sat down at my laptop and got to
60. 2:08researching. And I had a very specific
61. 2:11list of things that I did not want to
62. 2:13do. I didn't want to chase every trend
63. 2:16on Instagram only to get two likes from
64. 2:19my husband and my mom. No offense, Mom.
65. 2:21I didn't want to run expensive ads when
66. 2:23I was just getting started because I was
67. 2:25trying to make money, not spend it. And
68. 2:28I for sure didn't want to do sales calls
69. 2:30or cold DMs ever again. Every cold DM I
70. 2:33get on Instagram, I just block because
71. 2:35otherwise they keep following up and
72. 2:37following up and following up. Does this
73. 2:39ever happen to you, too? I also looked
74. 2:41into Etsy. I used to sell handmade resin
75. 2:43earrings on there back in the day, and I
76. 2:45hated the listing fees, the race to the
77. 2:48bottom pricing, and the pay-to-play
78. 2:49model just to stand out in the crowd.
79. 2:51What I wanted was something I could
80. 2:52create one time and sell over and over
81. 2:55again. No inventory, no shipping, no
82. 2:58more trading my time for money. And that
83. 3:00is when digital products clicked for me,
84. 3:03specifically an ebook. Simple, low
85. 3:05overhead, create it once and sell it
86. 3:07forever. Back then, the platforms that
87. 3:09worked for blogging and Pinterest, and
88. 3:10trust me, if that still worked as well
89. 3:12as it did back then, I would still
90. 3:14absolutely be doing it. But sadly, it
91. 3:17does not. After testing all the major
92. 3:19platforms, the one working best right
93. 3:21now for leads and sales is YouTube. And
94. 3:23being on camera terrified me at first
95. 3:25because I was a photographer, always
96. 3:28behind the camera and never in front of
97. 3:30it. But I did it anyway. And spoiler
98. 3:32alert, once you do it again and again,
99. 3:34it stops being terrifying and actually
100. 3:36becomes kind of fun. Okay, so here's
101. 3:38where things get really good. Let me
102. 3:40walk you through exactly what I did
103. 3:42because it wasn't magic, it was simply a
104. 3:44system. Step one, I started posting on
105. 3:46YouTube every single week. I didn't wait
106. 3:49until I had a huge audience. I just
107. 3:51started. And by the way, you have to get
108. 3:53started to get an audience. I always
109. 3:56find it amusing when people comment,
110. 3:57"Well, you have an audience. Easy for
111. 3:59you." Yeah, well, I didn't come out of
112. 4:01my mom's womb with an audience, okay? I
113. 4:04decided one day that I was going to make
114. 4:06videos, and then I grew one. Every
115. 4:08creator starts at zero, and you can
116. 4:11decide the same thing for yourself. Step
117. 4:13two, make a freebie. Something short and
118. 4:15sweet that people can download by
119. 4:17putting in their name and email address,
120. 4:19which gets them onto your email list. My
121. 4:21first freebie was a posing guide for
122. 4:23photographers, and I wrote that whole
123. 4:25thing by hand because AI did not exist
124. 4:28yet. And you can make one today in about
125. 4:3010 minutes using Claude, ChatGPT, or
126. 4:32Gemini, and they all have free versions.
127. 4:36But please, I beg you, don't open Claude
128. 4:38and type, "Write me a freebie."
129. 4:40>> [laughter]
130. 4:40>> That is how you'll end up with something
131. 4:42generic that sounds like every other
132. 4:44freebie out there. You want to train it
133. 4:46on your knowledge and on your voice
134. 4:48first. I call this train it on you,
135. 4:51baby. If you have old emails, captions,
136. 4:54or videos, feed those in. If you have
137. 4:56nothing written down yet, then you can
138. 4:58use a tool called WhisperFlow, which
139. 5:00lets you talk out loud and turns your
140. 5:02voice into text anywhere on your
141. 5:03computer, and I will have a link in the
142. 5:05description below where you can try
143. 5:07WhisperFlow for free. Tell it how you
144. 5:09solved this problem for yourself and the
145. 5:11exact steps that you would give to a
146. 5:13friend. Then let Claude turn that into
147. 5:15your draft. You go in, and you perfect
148. 5:18it. Drop the text into Canva using a
149. 5:20free template or Claude design, and
150. 5:23your freebie is made. All right, step
151. 5:26three, I let that freebie grow my email
152. 5:28list. Once I got to about 200 email
153. 5:31subscribers, I sent them a simple form
154. 5:33using free Google Forms, so I could ask
155. 5:35a few questions and find their number
156. 5:38one pain point in my niche. But this is
157. 5:40where I almost messed everything up.
158. 5:43Before I did that survey, I had already
159. 5:45launched a paid posing guide because I
160. 5:47assumed that that is what my following
161. 5:49wanted, but it flopped big time. And
162. 5:52that flop had me thinking, "Digital
163. 5:54products just don't work."
164. 5:55>> [laughter]
165. 5:56>> Then the survey results came back and it
166. 5:58was so clear. They didn't want to pay to
167. 6:00learn posing. They wanted to pay to
168. 6:02learn how to book more clients. So, I
169. 6:05created a 13-page ebook showing them my
170. 6:07exact model call method for booking more
171. 6:10photography clients. The first time I
172. 6:12launched it, I made tens of thousands of
173. 6:13dollars. I genuinely could not believe
174. 6:16it. And that little book went on to earn
175. 6:18over $506,000
176. 6:19in revenue over the years that it was
177. 6:21for sale. And when I pivoted to what I
178. 6:23do now, I sold the IP of that ebook to
179. 6:26another photography educator. But here's
180. 6:28the part that I really want you to hear.
181. 6:30My ebook didn't sell because it was
182. 6:32about photography or because it was 13
183. 6:35pages or because I got lucky. It sold
184. 6:37because I listened to my audience and
185. 6:39because it actually got them results.
186. 6:42Hundreds of testimonials later, people
187. 6:44were saying that it saved their business
188. 6:46from closing. I never ran a single ad to
189. 6:49it and it spread like wildfire simply
190. 6:51because it worked. And everything I've
191. 6:53learned about digital products that I
192. 6:55teach to my students is working for
193. 6:57them, too. One of my students, Leda, has
194. 6:59made over $8,800
195. 7:01in sales and is working towards a goal
196. 7:03of $10,000 per month selling digital
197. 7:05products like these right now. What I
198. 7:07see people doing wrong all the time is
199. 7:09reselling a crappy Canva template or
200. 7:11selling information that someone can
201. 7:13Google or ask or ChatGPT in about 10
202. 7:16freaking seconds. Don't you think your
203. 7:18customers deserve better than that? What
204. 7:20sells is your experience, your stories,
205. 7:23and your way of teaching. AI cannot
206. 7:25replicate those on its own. And that is
207. 7:27exactly why you're trained it on you
208. 7:29instead of asking it to think for you.
209. 7:31And if you're ready to learn what type
210. 7:33of digital product you should sell, how
211. 7:35to sell it, and how to get to 10K
212. 7:37months, check out my free on-demand
213. 7:39training how to create and sell your own
214. 7:41digital products with YouTube. The link
215. 7:43is in the description below this video.
216. 7:45Okay, so let me give you the full road
217. 7:47map. Here's exactly what I would do if I
218. 7:50was starting to sell a digital product
219. 7:51from scratch today. Step one, figure out
220. 7:54your niche. What's a problem you've
221. 7:56helped yourself or others solve? What do
222. 7:59people come to you for advice on? And
223. 8:01what do you love teaching and learning
224. 8:03about? This is where you should start.
225. 8:05Step two, start posting weekly
226. 8:07educational videos on YouTube about that
227. 8:10topic. I know it can seem scary to start
228. 8:11posting knowing you'll potentially get
229. 8:14small views in the beginning, but
230. 8:16everyone starts that way. It's totally
231. 8:18okay. If you never ever get started,
232. 8:21then how are you going to grow a
233. 8:22following and eventually get to bigger
234. 8:25views someday? And again, nobody has a
235. 8:27following when they're just getting
236. 8:28started. Like it literally freaking
237. 8:30kills me every time I make one of these
238. 8:32videos, I get some amount of comments
239. 8:34that are like, "Easy for you. You have
240. 8:37all these things." that I'm like, "Yeah,
241. 8:39but at one point in my life I didn't
242. 8:40have these things, but I decided that I
243. 8:43wanted them. So I decided to start, and
244. 8:45now I have over 130,000 subscribers here
245. 8:49on YouTube." And remember, I dropped out
246. 8:50of college with 81¢ to my name living
247. 8:53with my freaking grandma. I started a
248. 8:56photography business knocking on doors
249. 8:57with free Vistaprint business cards
250. 9:00driving a 1987 Chrysler New Yorker that
251. 9:02my great grandmother gave to me out of
252. 9:04pity, which thank you, grandma. And when
253. 9:06I would turn with that car, the doors
254. 9:08would fly open. So if you want a
255. 9:11following, go create one. No one is born
256. 9:13with a following unless you're like a
257. 9:15Kardashian. All right, step three,
258. 9:17create your freebie. This is something
259. 9:19that should be short and sweet and get
260. 9:21someone a quick win so that they are
261. 9:23ready and at the spot that you need them
262. 9:25to be to purchase your digital product.
263. 9:27And again, this is something that you
264. 9:29can mention throughout your video.
265. 9:31People will put in their name and their
266. 9:32email address to get the freebie and get
267. 9:35on your email list. And then you can
268. 9:37survey them to figure out what you
269. 9:39should create your digital product
270. 9:41about. Step four, which I just kind of
271. 9:43said, but once you have 200 email
272. 9:45subscribers, survey your list to figure
273. 9:47out what their biggest pain point is.
274. 9:49And here's step five. This is the step
275. 9:51most people miss, and that is to
276. 9:53pre-sell your digital product. I
277. 9:55literally cannot stress this enough.
278. 9:57Don't just create what you think will
279. 9:59sell and spend days, weeks, months, even
280. 10:01years trying to build something that
281. 10:03you're like, "Oh, I hope people will buy
282. 10:05this." Pre-sell the thing. Pre-sell it.
283. 10:08And here's how you're going to do it.
284. 10:10So, what you want to do is to create a
285. 10:12checkout page. Say what it is, what's
286. 10:14included, what you're going to help them
287. 10:16with. Have the price so that they can
288. 10:17put in their name and their payment
289. 10:19information, and then tell them that
290. 10:21this will be ready on XYZ date, 2 weeks
291. 10:24from now, 3 weeks from now, 4 weeks from
292. 10:27now. You choose. It's your business.
293. 10:28It's your special day.
294. 10:30>> [laughter]
295. 10:30>> That's what my husband always says to
296. 10:32me, and I think it's funny. So, you get
297. 10:34to choose when you want it to be ready.
298. 10:36That way, when you go to send emails to
299. 10:38your email list, you can pre-sell your
300. 10:40digital product and let them know that
301. 10:42it'll be ready by X date. And then, if
302. 10:44people buy, you can have X amount of
303. 10:46weeks to create the thing. And if people
304. 10:49don't buy it, then you didn't waste
305. 10:50months of your life building something
306. 10:53that nobody was going to buy. What you
307. 10:55can do then is try it all over again
308. 10:57until you find the right product for
309. 10:58your audience. And this is where Claude
310. 11:00really shines. Once you've pre-sold, you
311. 11:02already know the exact problem, the
312. 11:04exact words that your buyers used in the
313. 11:06survey, and the exact promise that you
314. 11:08made on the checkout page. You feed all
315. 11:10of that in, along with your voice
316. 11:12training from earlier, and the draft of
317. 11:15the ebook in a fraction of the time. My
318. 11:1713-page ebook originally took me weeks,
319. 11:19but that same ebook today is a couple of
320. 11:22focus sessions because I'm not guessing
321. 11:24what to write. Now, I should mention
322. 11:26that I did all of this while carving out
323. 11:291 day a week for my digital product
324. 11:31business. Literally 1 day, okay? And I
325. 11:33don't want to hear, "But I have a 9-5. I
326. 11:35can't do Fridays." Okay, then do
327. 11:38Saturdays. You can do Sundays. You can
328. 11:40do 1 hour after work. If you don't want
329. 11:42to do it, that's totally fine. You don't
330. 11:44have to. I'm not going to make you do
331. 11:46it. But then stop going to YouTube
332. 11:48University and telling yourself that
333. 11:50you're going to build this dream thing
334. 11:52while you come up with the smallest,
335. 11:54silliest reasons why you can't start.
336. 11:57So, ask yourself, do you really want
337. 11:58this? If you don't, that's okay. There
338. 12:01are a million other things that you can
339. 12:03do with your life. But if you do, then
340. 12:05stop waiting. We don't have unlimited
341. 12:08years on this planet. And if you're
342. 12:10ready to finally take that step to learn
343. 12:12what type of digital product you should
344. 12:13sell, how to sell it, and how to get to
345. 12:1510K months, check out my free on-demand
346. 12:18training, How to Create and Sell Your
347. 12:20Own Digital Products with YouTube. The
348. 12:22link is in the description below this
349. 12:24video. And my life looks completely
350. 12:26different today because of digital
351. 12:28products. I live where I want. Erin and
352. 12:30I moved to sunny New Mexico, so no more
353. 12:32cold Wisconsin winters for us. We travel
354. 12:35overseas one to two times a year. I max
355. 12:37out my Roth IRA and my 401K every year.
356. 12:40In fact, I became a net worth
357. 12:42millionaire at 30. And I still can't
358. 12:44quite believe that sentence comes out of
359. 12:46my mouth. Like I already mentioned, I
360. 12:47went from 81 cents in my bank account, a
361. 12:49college dropout living with my grandma
362. 12:51in the middle of nowhere, Wisconsin,
363. 12:53driving that awful car, which I'm
364. 12:55thankful for, but it sucked. Where I had
365. 12:57to tie a rope between the two inside
366. 12:59door handles so they wouldn't swing open
367. 13:01when I took a curve. Yeah, for real. To
368. 13:04all of this. I grew up in a 9,000-person
369. 13:06town, and I truly didn't know that
370. 13:08people could build a business like this,
371. 13:10which is why I wish somebody had handed
372. 13:12me this video a long time ago. So, trust
373. 13:15me when I say you don't need a degree,
374. 13:17you don't need certifications, you don't
375. 13:19need a huge following. You need your
376. 13:21knowledge, your experience, and a
377. 13:23willingness to show up and follow the
378. 13:25system that actually works. And you get
379. 13:27to keep it simple as a solopreneur or
380. 13:30scale it up with a team. You get to
381. 13:32choose the outcome you want. So now that
382. 13:35you know how selling ebooks with Claude
383. 13:36changed my life, you might be wanting to
384. 13:38learn how I make $33,108
385. 13:41a month selling simple digital products
386. 13:44step-by-step. But how do you do that?
387. 13:46Well, it all starts by watching this
388. 13:47next video here because when you pair
389. 13:49what you just learned with what's in
390. 13:51this video, it's going to be way more
391. 13:52powerful. See you in the next one.