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Sell This Google Reviews Strategy, It’ll RANK Them #1 (Google Maps & GHL) — Transcript

by Clay Lawrence · 2,762 words · 391 segments · language en · Watch on YouTube

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0:00Right now, local business owners are
0:01paying $50 to $100 in Google Ads just to
0:04get a call from a potential lead. While
0:06the businesses sitting above them on the
0:08Google search results are getting those
0:10exact calls every day totally for free.
0:13The difference is one automated system
0:14that you can build inside GoHighLevel
0:16and you don't need to be an SEO expert
0:18or have a big team to run it. As a
0:19one-person business, I ran this exact
0:21model all by myself till I had over 100
0:24customers. In this video, I'm showing
0:25you the exact Google review strategy
0:27that I charge $100 to $300 a month for.
0:30I'll show you how to start building it
0:31inside GoHighLevel for free. I'll show
0:33you how to get your first client's
0:34results fast, how to handle the
0:36objections that'll come your way from
0:37these business owners, and of course,
0:39how to close the deals. So, let's dive
0:41in. If you don't know who I am, my
0:42name's Clay, founder of Review Harvest.
0:44You can see last month in June alone, we
0:46made over $57,000
0:48just helping local business owners
0:49implement this strategy. You can check
0:51out the Review Harvest website and look
0:53at all the case studies from Auburn
0:54Concrete Coating getting 130 new
0:56reviews, Poo Squad going from 74 reviews
0:58to over 400 reviews in months. And you
1:01can see the ranking increase they talk
1:02about. In a lot of these video
1:04testimonials, they're talking about how
1:05their phone finally started ringing
1:06again without having to spend thousands
1:08of dollars on ads. Currently, these
1:10local business owners don't have any
1:11sort of review process, or if they do,
1:13it's pretty broken. They're just asking
1:15their employees to request a review
1:17after the job. There's no automation
1:19involved. Most of their employees forget
1:21to do it, and it's just another missed
1:22opportunity that slips through the
1:23cracks every day for these local
1:25businesses. But, if you just do a simple
1:26search for like Houston Plumbers, you
1:28can see just how important these reviews
1:30are. These are all sponsored listings up
1:32here at the top. These are the people
1:34paying thousands of dollars every month
1:35just to get 10, 15, 20 calls from
1:37Google. But, if you scroll down a little
1:39bit and go past all the sponsored spots,
1:41you can see the businesses that are
1:43ranking right here, 1 2 3, in what's
1:45called the Google Map Pack. These
1:46businesses are ranking here totally for
1:48free, and it's almost impossible to rank
1:50in the top three in any sort of
1:51competitive area if you're not getting
1:53reviews consistently from your their
1:55So, while Hugo Plumbing in Katie
1:57Plumbing are paying thousands of dollars
1:59every month, Cooper Plumbing and Village
2:01Plumbing and these businesses here
2:02ranking in the map pack organically are
2:04getting the same amount of calls, if not
2:06more, totally for free. And while
2:08reviews is not the only reason
2:09businesses rank here, it is one of the
2:11main criteria. There's an algorithm of
2:13over 150 factors that factor into a
2:15local business ranking here at the top
2:17three, and reviews makes up about 15 to
2:1920% of all those factors. So, if we can
2:21just help them with this one little
2:23thing, we give them a massive boost in
2:25terms of ranking at the top. So, if you
2:26have no idea how to set this up in
2:28HighLevel, it's actually pretty simple.
2:29If you don't know what HighLevel is,
2:31it's a marketing automation platform
2:32that's now worth over a billion dollars.
2:34They have a massive team of developers
2:36building out all these features to make
2:37the best marketing software ever. And
2:39what you're able to do is slap your own
2:40logo on it and white label it to sell it
2:42to your customers like it's your own. If
2:44you haven't started with HighLevel yet,
2:46feel free to use my link down below in
2:47the description. You'll get an extended
2:4930-day trial instead of the 14-day
2:51trial, and you'll also get access to my
2:53paid community totally for free. In that
2:55paid community, you'll get a little link
2:57where you can literally copy and paste
2:58all the automations I've used to grow my
3:00business to over $50,000 a month, and
3:02you'll be able to copy and paste that
3:03into your own GoHighLevel account. So,
3:05now setting up your clients takes 30
3:07minutes to an hour and a half instead of
3:09taking hours and hours to create all
3:10these automations from scratch. Not only
3:12that, but you'll get access to this
3:13community where you can see people are
3:15winning constantly. You didn't get his
3:16first three clients. Reese hit 5.5
3:18thousand in MRR in his very first month.
3:20You can see Gregorey signed a $500 a
3:22month client. Kevin got a new client.
3:24Hayden Lawrence care hit over $20,000
3:26per month. Jason got his first trial
3:28customer and 5x their reviews. And in
3:30this community, I hop on a group
3:31coaching call twice a week to meet you
3:33exactly where you are and answer any
3:34questions you have. So, the first thing
3:36we do to get these business owners
3:37massive results up front is we do what's
3:39called a review reactivation. What that
3:41means is we'll upload a list of all
3:43their previous customers. Say it's 500
3:44to 1,000 previous customers. We'll
3:46upload that in HighLevel and we'll
3:47slowly send out texts and emails to
3:49their list to request reviews. And
3:51instead of just sending out the same
3:53boring old text and email that everybody
3:54else does, we send out personalized
3:56image review requests. You can see what
3:58that looks like right here. Instead of
3:59just sending a text, we can send out a
4:01photo of the owner, the technician, and
4:03auto-populate the customer's name on it.
4:04So, briefly, I'm going to show you how
4:05to set this all up, but I also have a
4:0740-minute video on my channel that goes
4:08over exactly click by click how to do
4:10this. And if that doesn't help you, I
4:12have an 8-hour video on how to build out
4:13this whole entire business model on my
4:15channel as well. So, once you get an
4:17account to HighLevel, the very first
4:18thing you'll do is just click on create
4:20This is going to create the client's
4:21account that you can use to request
4:23these reviews. Workflows, you can see
4:25all you have to do is add the contacts.
4:27From there, what you'll do is you'll
4:28click on settings, and you'll But from
4:30there, once you have the subaccount
4:31created, the first thing you'll do is
4:32going to go to contacts, and you're
4:34going to go ahead and upload their list
4:36of previous customers' contacts. So, if
4:38you don't know how to find that,
4:39basically, you need to ask your
4:40customer, "Hey, what CRM do you use?
4:43What booking software do you use? Do you
4:44use QuickBooks? What invoicing software
4:46do you use? Where do your customer
4:48contact information live?" And you'll
4:49export that as a CSV. When you're ready
4:52to import that, you click on import, and
4:54you'll just upload the CSV file here,
4:56and that'll upload all their contacts.
4:57From there, what you'll do is you'll
4:58click on launchpad, and then you'll
5:00click on connect Google Business
5:01Profile. This will give us the Google
5:02review link. This will allow us to
5:04automatically respond to all their
5:05Google reviews for them, and this will
5:07also even allow us to create social
5:08media content from their reviews and
5:11post them with their photos, their logo,
5:12onto their social media. From there,
5:14what you'll do is you'll click on
5:15settings, and you'll go to custom
5:17values. So, I basically have this
5:18snapshot where when you onboard a new
5:20client, all you have to do is fill out
5:22these custom values with that business
5:23owner's information. So, their business
5:25name, their Google review link, the
5:27business owner's name, all that sort of
5:28stuff. Then from there, you'll click on
5:31automation. I have all these workflows
5:33already built out for you in that
5:34snapshot, and then you can come into
5:36here, and you just turn on the workflow,
5:38and you can go ahead and test it with a
5:39test contact. From there, you can click
5:41on workflows list, click on contacts,
5:44and now you can go ahead and add all
5:45those contacts into that automation. So,
5:48you'll click on the workflow, you'll add
5:50them to the review reactivation
5:51workflow, and you'll slowly want to drip
5:53these out. You don't want to reach out
5:54to all 500 or 1,000 contacts in a day or
5:57two, cuz that's going to give them a
5:58massive spike of Google reviews, and
5:59Google's going to be like, "What the
6:00hell?" What you want to do is add these
6:02contacts in drip mode. So, maybe add
6:04five to 10 to 20 contacts every single
6:06day, depending on how many reviews
6:08they're constantly getting. If they're
6:09always getting a bunch of reviews, and
6:11they've been getting reviews every week
6:12for the last year, you can send out more
6:14review requests quicker. But, if they
6:15are a very inactive profile, they're not
6:17getting a lot of reviews, you might only
6:18want to send out five to 10 review
6:20requests per day. Another quick tip on
6:22review requests is that review requests
6:23that are sent in the last half of the
6:25day, in general, get a higher review
6:26conversion rate. So, try to send these
6:28review requests after 3:30, 4:00, and
6:30stop sending them around 6:30. That's
6:32going to be a lot higher review
6:34conversion rate than sending all these
6:35review requests out in the morning. From
6:37there, if you click on reputation, you
6:39click on settings, you can go ahead and
6:41turn on automated review responses just
6:43by clicking this button. You can even
6:45adjust it with certain agents, so you
6:46can have certain AI agents respond to
6:48the each kind of star rating review
6:49differently. There's four or five more
6:51things you can set up for this customer
6:53to really provide crazy value for them.
6:54If you want to see those things, check
6:56out this 40-minute YouTube video on my
6:58channel, where I go over exactly how to
6:59onboard clients. If you've got questions
7:01about onboarding, that video should
7:02answer everything. One important thing
7:04to know is that these personalized
7:06images that we send out in the text
7:08messages are a lot higher converting
7:10than just old boring emails. There's a
7:11decent amount of business owners that
7:13will try to send emails to request
7:14reviews. And nowadays, emails just don't
7:16get the open rate or response rate that
7:18texts do. And so, in these workflows, we
7:21dynamically follow up via text and
7:23email. So, if they've clicked the link
7:24to leave a review, if they've responded,
7:26if they've already left a review, we
7:27stop following up. And that's all
7:29already built out for you in the
7:30snapshot that I give you. But, don't get
7:32scared away if a business owner says
7:33they already email their customers for a
7:34review, because most of the time, that's
7:36going to be way less effective than
7:37doing text and email. Next, let's talk
7:39about the common objections you'll get
7:41from local business owners. Probably the
7:43number one thing you'll get is I don't
7:44want to bug my customers. And this is
7:46honestly a very simple objection to
7:48overcome. The first thing you want to
7:49make sure that the business owner knows
7:50is that they can adjust the volume in
7:52terms of how aggressive or how not
7:53aggressive they want to be. So, if they
7:55want to follow up four times to get that
7:56review, they can. If they don't want to
7:58follow up at all, we can do that as
7:59well. And so, that normally lowers their
8:01fear around following up. You want to
8:02tell them, "Hey, if they click the link,
8:04if they respond, if they leave a review,
8:05we'll quit following up with them. That
8:07way we're not bugging them." But the
8:08next thing you can kind of go into a
8:10risk-reward close. If they've got a list
8:12of 500 previous customers, typically we
8:14can get anywhere from 10 to 15% of that
8:16customer list to leave them a review.
8:18So, as a business owner that might have
8:1950 reviews from the last 5 years of
8:21business, if we're going to double their
8:23reviews in the next couple months, you
8:25can say, "Hey, there's probably a chance
8:27that 5 to 10 of these customers on this
8:29list might respond with unsubscribe or
8:30stop or or they don't want to be
8:32messaged. But for the most part, those
8:33customers were probably never going to
8:35work with you again or they just don't
8:36like being texted. And so, on the reward
8:39side, if we're able to get you 50 new
8:41reviews in the next couple months, don't
8:42you think that would be worth it? I
8:44typically tell people that we do the
8:45three A's. We help automate the process
8:47so it never gets forgotten, right?
8:48Reviews are going to be requested no
8:49matter what. The next A is awareness. We
8:51help increase your awareness on Google
8:53by getting these more reviews, you're
8:55going to start ranking higher
8:56organically, so more high-quality leads
8:58that are searching for your service on
9:00Google every single day will find your
9:02business. And the last A is attractive.
9:04We're going to make you more attractive
9:06than you look like on Google. One thing
9:07you can ask them is like, "Hey, did Are
9:09y'all just new to the area? Did y'all
9:11just start the business? If you have
9:12like 10, 15, 20 reviews?" And they'll
9:14be, "No, no, we've been here forever.
9:16We've worked with hundreds of customers.
9:17Everybody knows who we are." It's like,
9:19"Okay, got you. Totally cool. Just like
9:20it looks like on Google you are new to
9:22the area. So, don't you think it would
9:24be important if we could get those 50 or
9:26100 new reviews in the next couple
9:27months, don't you think that will make
9:29you look more attractive so that these
9:30leads are more likely to call you over
9:32your competitors down the road?" And a
9:34really simple way to close people is we
9:35can just say, "Hey, you know, if we got
9:37you 50 to 100 more views here in the
9:39next couple months and then we are
9:40consistently getting you 10, 20, 30
9:42reviews from your new customers every
9:44month. If you're a HVAC company and a
9:46new customer you is worth $500 in profit
9:49to them, you can say, 'All right, well,
9:51if we were able to take you from, you
9:53know, 30 reviews to now having 200
9:56reviews in the next 6 months, how many
9:58more customers per month do you think
9:59that would get you?' And typically
10:01they'll say, 'Yeah, that would probably
10:02get us, you know, three or four
10:03customers.' I mean, if we could rank you
10:05here in the map pack, we'll be way more
10:06likely to get phone calls. And so, yeah,
10:08that could probably get us a couple
10:09extra customers every single month. So,
10:11now they've already conceded with you
10:12that they make about $500 per customer.
10:14They said, "Hey, if you're able to get
10:15me these reviews, I probably would get
10:16an extra three, four, five customers a
10:18month and that could equate to about
10:20$2,000, $3,000 a month in profit." So,
10:22now we've created that value in their
10:23head and we can say, "Hey, awesome.
10:25Well, we charge $100, $200, $300 a month
10:27for this service, whatever you want to
10:28charge." I've seen people charge $2,000
10:31a month for a service. Our average
10:32customer pays us about $175 a month. And
10:35the main reason we do that is because
10:37we're pretty good at onboarding clients
10:39now, so we'd rather just get yeses. But
10:41there's lots of people in my community
10:42that don't charge less than $300 a month
10:44for this service. So, when you explain
10:45it that way, it makes it a simple
10:46no-brainer. I can make an extra $3,000
10:48in profit every month and I only have to
10:50pay $300 for it. It's kind of a good
10:52deal. So, now the next obvious question
10:54is how do you get in front of these
10:55business owners? How do you reach out to
10:57them? How do you get them to give you
10:58the time of day? And I made a video on
11:00exactly how I got my first five
11:01customers right here. So, check out that
11:03video next.

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