Search Engine Optimization Tricks Everybody Should Be Doing (Do These Now) — Transcript

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1. 0:00What is that SEO hack that works so well
2. 0:02for you, but few people know about?
3. 0:05Somebody just sent this to me and said,
4. 0:07"Okay, can you make an episode about
5. 0:08this?" It's a fun thread, SEO hacks from
6. 0:11the SEO subreddit. Number one, get
7. 0:14Google reviews from happy customers.
8. 0:17Honestly, it works better than anything
9. 0:19else. I'll add to that and I'll say,
10. 0:21"Just getting reviews in general,
11. 0:23especially video reviews, because then
12. 0:26you can take these reviews, you can put
13. 0:29them on YouTube, you can put them on
14. 0:31Instagram Reels, on TikTok, on Facebook
15. 0:34Reels, on LinkedIn, and these are
16. 0:37ranking. And when people are doing due
17. 0:38diligence on your brand, they see all of
18. 0:41these positive reviews. Here's something
19. 0:42that a lot of people don't know. People
20. 0:44in the due diligence stage, they don't
21. 0:46want to look at the reviews that are on
22. 0:48your website, and many of them won't
23. 0:50even do it. So, if you just take the
24. 0:52reviews that you would put on your
25. 0:53website and put them someplace else,
26. 0:56people will then look at those reviews.
27. 0:58So, get great reviews and share them
28. 1:00everywhere. And actually, Lily Ray
29. 1:03shared this. It's a graph from Ahrefs.
30. 1:06It's YouTube citations in AI mode, and
31. 1:09it is an insane spike up. But, that is
32. 1:12happening all over the place with all
33. 1:14LLMs is YouTube and video is getting
34. 1:17cited a ton and referenced a ton. Get
35. 1:21positive reviews, share them everywhere,
36. 1:23use your brand plus the word review, and
37. 1:26then actually write the review that you
38. 1:28got in the description for the video
39. 1:32that you upload. If it's a video, or
40. 1:34just write it and quote it and all that
41. 1:35stuff. Maybe you're sharing just a
42. 1:37screenshot, but still write it out. Oh,
43. 1:39this next comment This next comment was
44. 1:42fire. So, this is somebody's SEO hack. I
45. 1:45am a dev, not an SEO person, but with
46. 1:47every project I do quite a bit of
47. 1:49on-site work. We can generally squeeze
48. 1:5120 to 30% uptick just from that.
49. 1:54Taxonomies on large e-commerce sites.
50. 1:56Finding tags for what people search for
51. 2:00and creating landing pages for it gives
52. 2:02quite a high boost. Let's say you have
53. 2:05Levi's in your store. Creating tags like
54. 2:08Levi's jeans, Levi's jumper, etc. Also,
55. 2:11other ones not brand related like white
56. 2:13dresses, dresses, sale, etc. It's hard
57. 2:17to get right and not be spammy, but it
58. 2:19is driving a lot of traffic. I shared
59. 2:22this a few days ago on the podcast.
60. 2:24Episode 1033 of the show, the new SEO
61. 2:27playbook, AI search, geo, and what
62. 2:29actually drives conversions. This
63. 2:32women's fashion clothing website, Pretty
64. 2:34Little Things, they switched from
65. 2:36traditional category pages like jeans to
66. 2:39intent-driven category pages like
67. 2:42airport outfits, and this led to an 841%
68. 2:46uplift. Every single item featured on
69. 2:48these intent-driven category pages sold
70. 2:51out of stock. Very similar. And if you
71. 2:53want to see how to make these
72. 2:55intent-driven category pages, I have a
73. 2:57section on them in compact keywords, my
74. 2:59SEO course. That's the thing on my
75. 3:00shirt. I have a template on what these
76. 3:03pages should look like with multiple
77. 3:05products. Next comment from this amazing
78. 3:07thread. One overlooked SEO tip is
79. 3:10something that most people think doesn't
80. 3:12work, but has helped my sites rank very
81. 3:14well for years. Oh my gosh. Here it is.
82. 3:17Take the keywords you want to rank for
83. 3:20and repeat them over and over again in
84. 3:22large text box. Then make sure that text
85. 3:25is colored the same as its background.
86. 3:28Doing this both bulks up your content
87. 3:31and provides relevant contextual text. I
88. 3:33can't believe how well this technique
89. 3:35works for ranking web pages. Just note
90. 3:38that this advice is completely designed
91. 3:40to assist AI overview, so I hope others
92. 3:42will back me up on this fantastic SEO
93. 3:44tip. So, for people who are new in SEO,
94. 3:47this this comment from from this
95. 3:49Redditor is a joke. Don't do that. But,
96. 3:51what you should do is take your target
97. 3:54keyword and put it in your page title,
98. 3:56your URL slug, your H1, the beginning of
99. 3:59your first sentence. Your meta
100. 4:00description is optional, but those four
101. 4:02places, definitely put your target
102. 4:04keyword there. The only hack that works
103. 4:06better is aim to produce quality content
104. 4:09that helps a person to solve a problem
105. 4:12or find a solution. Prepare the content
106. 4:14in a way that is easily digestible by
107. 4:16humans and search engine bots. At the
108. 4:19initial stages of blogging, take efforts
109. 4:21to push your content. That's all. So,
110. 4:23first of all, quality content means
111. 4:25content where searchers are coming to
112. 4:27your page and not pogo sticking, not
113. 4:29going back to the search results to find
114. 4:31something better because they are
115. 4:33satisfied. They're not going back to the
116. 4:34search results because they are
117. 4:36satisfied with your content. So,
118. 4:37actually, this is a new writing exercise
119. 4:39that we're doing for this company that
120. 4:41I'm funding. I'm funding a company where
121. 4:43our biggest growth strategy is SEO. And
122. 4:46we've gone into a niche that has very
123. 4:48poor SEO and we're going to dominate it.
124. 4:50We wanted to We wanted to find a niche
125. 4:51that we could just dominate with SEO
126. 4:53really, really easily that still had a
127. 4:55lot of money in it. And that's what we
128. 4:56found. But, something that I noticed is
129. 5:00we could have the bottom of funnel SEO
130. 5:01landing pages be better. And so, now,
131. 5:04before writing any bottom of funnel SEO
132. 5:06landing page or any SEO content for that
133. 5:08matter, the exercise is just spend a
134. 5:11couple minutes to think about your
135. 5:14target keyword and who is searching it.
136. 5:16Ask yourself, who is searching for this
137. 5:19target keyword? What is the searcher
138. 5:21looking to achieve? What do they want?
139. 5:24And actually, just thinking about that
140. 5:26and writing it down as a note for
141. 5:28yourself and then going and writing the
142. 5:30SEO content, it makes the SEO content so
143. 5:33much better, so much more compelling, so
144. 5:35much more able to satisfy the intent of
145. 5:39the searchers. I really recommend doing
146. 5:41that. And doing that will lead to this
147. 5:43quote-unquote quality content that
148. 5:46doesn't result in a lot of pogo
149. 5:47sticking. And actually, here's another
150. 5:49comment about this. Somebody said,
151. 5:51"Really understanding how your target
152. 5:53audience searches. Someone with a high
153. 5:55school education compared to someone
154. 5:57with a master's degree will have very
155. 5:59different search syntax when searching
156. 6:02for the same thing leading to different
157. 6:04results. For example, when searching
158. 6:06about Puffy and his charges, someone
159. 6:08with a high school education may search
160. 6:10is Puffy going to jail. Someone with a
161. 6:13master's degree may search has Puffy
162. 6:15been formally charged. The first result
163. 6:17leads me to a bunch of gossip like
164. 6:20YouTube videos, and the second shows a
165. 6:22thoughtful article from The Independent.
166. 6:24Same story essentially. Also, children
167. 6:26and seniors search wildly different from
168. 6:29the 25 to 54 demo as well. Reading up on
169. 6:32and understanding the origins of how
170. 6:34humans search from library science
171. 6:37research as people search through card
172. 6:39catalogs before computers really helped
173. 6:40me early on. It was really interesting.
174. 6:42But yeah, think about who your searcher
175. 6:44is. Please. Another commenter, "SEO bros
176. 6:48asking questions after backlink buying
177. 6:50no longer works. Just hard work, man. Do
178. 6:53the basics of technical SEO. Everything
179. 6:55else is how good your content is." I
180. 6:57really agree with that sentence. Do the
181. 6:58basics of technical SEO. Everything else
182. 7:00is how good your content is. I will add
183. 7:02that it's also really important to find
184. 7:04keywords where, if you want to a real
185. 7:06hack, find keywords that people aren't
186. 7:08targeting. That's a crazy hack, and
187. 7:10there's a million of them. What does not
188. 7:12targeting mean? Find keywords where
189. 7:14other websites are not putting those
190. 7:16keywords in their page titles, their URL
191. 7:19slugs, their H1s, and the beginning of
192. 7:20the first sentence. If you find those
193. 7:22keywords and then you put the keyword in
194. 7:23those places, you will rank for the
195. 7:25keyword, and you'll be like, "Wow, this
196. 7:27is magic." And then, the other trick is
197. 7:29to find keywords like that that have
198. 7:31purchase intent. That is almost entirely
199. 7:34what my SEO course compact keywords is
200. 7:35about. It's about finding these
201. 7:37overlooked keywords that have very high
202. 7:40intent. Grumpy SEO, Grumpy SEO said,
203. 7:43"The secrets are get authority and have
204. 7:45relevancy." 100% on this. Grumpy SEO is
205. 7:48a legend. Somebody else, "The best SEO
206. 7:51is well-written content. It will always
207. 7:53beat AI no matter what kind of search
208. 7:55quake disruption there is. People know
209. 7:57who to trust." And I actually kind of
210. 7:59agree with that. I still think that if
211. 8:01you are deliberate about understanding
212. 8:04search intent, you will do a better job
213. 8:06satisfying it than a purely AI-written
214. 8:10piece of content. If you take those
215. 8:12couple of minutes to think about who the
216. 8:14searcher is, what they want, what
217. 8:16they're looking for, you will do a
218. 8:18better job making content than if you
219. 8:21just give your keyword to ChatGPT or
220. 8:24Claude and ask it to make a page. So,
221. 8:26somebody said, "Pay someone on Fiverr to
222. 8:29generate 40,000 backlinks from Russia
223. 8:31and India." This thread is full of
224. 8:33jokes. Don't do that. I suggested my
225. 8:35content writers write content targeting
226. 8:37local intent. I gave him keywords, but
227. 8:40NLP keywords were the most important
228. 8:42ones. It worked perfectly and boosted my
229. 8:45website traffic. After focusing on all
230. 8:47the technical issues and fixing them,
231. 8:49then I optimized the content. By adding
232. 8:51NLP, I saw the difference between past
233. 8:54and recent. So, this is an example.
234. 8:56Let's say your primary keyword is best
235. 8:58dentist in Hoboken. Search intent is
236. 9:01local, people looking for a nearby
237. 9:03dentist. Before, without the natural
238. 9:06language processing optimization, it's
239. 9:08If you are looking for the best dentist
240. 9:10in Hoboken, our clinic offers dental
241. 9:12services. We provide teeth cleaning,
242. 9:14whitening, and general dentistry.
243. 9:16Contact us today for the best dentist in
244. 9:18Hoboken. And then this is after with NLP
245. 9:20plus local intent optimization. You
246. 9:23have, "Are you looking for a trusted
247. 9:24dentist in Hoboken, New Jersey? Our
248. 9:26clinic offers preventative care,
249. 9:28cosmetic dentistry, and emergency dental
250. 9:31services for patients of all ages.
251. 9:33Conveniently located near your Hoboken,
252. 9:36we specialize in teeth cleaning,
253. 9:37Invisalign, dental implants, and
254. 9:39same-day appointments. Our licensed
255. 9:41dental team focuses on patient comfort,
256. 9:44modern technology, and the personalized
257. 9:46treatment plans to help you maintain
258. 9:48long-term oral health. Book your visit
259. 9:50today with a top-rated Hoboken dental
260. 9:52clinic. So, you're adding semantic
261. 9:54keywords like dentist near me, dental
262. 9:56clinic, teeth whitening. You're adding
263. 9:58local signals like Hoboken, New Jersey,
264. 10:01near downtown Hoboken. You're adding
265. 10:02topical depth like services and and
266. 10:05licensed team, preventative, cosmetic,
267. 10:07emergency, natural language, human and
268. 10:10AI-friendly. The one thing is the
269. 10:13introduction though needs to have the
270. 10:15primary keyword in it. So, the first
271. 10:18sentence needs to actually have best
272. 10:20dentist in Hoboken. Somebody else said
273. 10:22customer-generated content, forums, and
274. 10:25knowledge communities. A lot of people
275. 10:26like to have customers leave reviews for
276. 10:29them on Reddit or other review
277. 10:31platforms. But like I said, if you can
278. 10:33get video reviews from customers and
279. 10:35then use those and share those
280. 10:36everywhere, that is huge. There's a lot
281. 10:38more here. This is the last one that I'm
282. 10:40going to share. Writing about my
283. 10:42competitors in a comparison post. I get
284. 10:45to rank for their keywords and snatch
285. 10:47their traffic. Works like magic all the
286. 10:49time. So, you target keywords like your
287. 10:52competitor's brand name plus the word
288. 10:54alternative. Then in this post, you have
289. 10:57a comparison. Your brand versus their
290. 11:00brand, side-by-side comparison. You have
291. 11:03that as an H2 and you literally have the
292. 11:06side-by-side comparison with a table.
293. 11:08And when you do that, you're taking your
294. 11:10competitor's keywords. Because if your
295. 11:12competitors are not putting up SEO
296. 11:15content and you are putting up SEO
297. 11:17content using your competitor's brand
298. 11:19name plus some of their features or
299. 11:23services that they might rank for, your
300. 11:25alternative page will show. And this
301. 11:28alternative page exists to convince
302. 11:30people who are doing consideration for
303. 11:32them or maybe looking to switch into
304. 11:35going with your brand. This is working
305. 11:37really well with AI right now, too.
306. 11:40These alternatives pages, these
307. 11:42comparisons are getting cited a lot. All
308. 11:44right, this was such a good post. What
309. 11:46is that SEO hack that works so well for
310. 11:48you, but few people know about? If you
311. 11:50want to save years learning how to do
312. 11:52search engine optimization that gets
313. 11:53paying customers, users, warm leads
314. 11:56calling you up, check out my SEO course
315. 11:58at compactkeywords.com. If you haven't
316. 12:01checked it out already, you're going to
317. 12:02love it. It is getting crazy reviews.
318. 12:04I'm starting to share those reviews all
319. 12:06over social media. I could be doing a
320. 12:08better job. And so, if you want to see
321. 12:10those reviews, I have a ton of them on
322. 12:12the landing page, compactkeywords.com.
323. 12:14That's all for this episode. This is
324. 12:16episode 1,036 of The Edward Show, 1,036
325. 12:20days in a row doing this podcast. If you
326. 12:22watch this on YouTube, thank you so much
327. 12:24for watching. If you listened on Spotify
328. 12:26or Apple Podcasts, thank you so much for
329. 12:28listening. And I will talk again
330. 12:30tomorrow. I know