Scientific Definitions 1/3 - Business Research شرح مفاهيم مناهج البحث العلمي . مكونات و مصطلحات — Transcript

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1. 0:01Hey and welcome to you, in a new episode
2. 0:04where we will talk a bit about the definitions of scientific business research
3. 0:09and our application here is the scientific business research
4. 0:13based on the idea of who I could understand the definition ?
5. 0:18Here we have two definitions, which are repeated, clear and used in multiple books
6. 0:25which we study and which are circulating in our hands
7. 0:28which we study and which are circulating in our hands, such as DONALD COOPER book, UMA SEKARAN book and SAUDERS book
8. 0:33in fact there are many book circulating in scientific research area and in business field
9. 0:38that termed and agreed on those following huge definition tools
10. 0:42let's read them , business research
11. 0:44I want to you to read them and think about them and to think of their relation with the previous subjects that you studied
12. 0:49an organized , systematic , data-based, critical , objective , scientific inquiry or investigation into a specific problem , undertaken with the purpose of finding answers or solutions to it
13. 1:04the second definition is :
14. 1:06a process of determining , acquiring , analyzing , synthesizing , synthesizing
15. 1:11and disseminating relevant business data , information
16. 1:15and insights to decision makers in ways that mobilize
17. 1:19the organization to take appropriate business action
18. 1:22that , in turn , maximize business performance
19. 1:28in fact when we came to discuss these in a scientific research course
20. 1:32the majority of us stops at the word organized, and think it literally means organization
21. 1:36we told them be careful this is a translation
22. 1:38you translate , systematic means order
23. 1:41but how systematic means order and organized means also order?
24. 1:44Is there a difference between the two?
25. 1:47This means there are a repetition and synonyms of words, we said no
26. 1:50be vigilant , we are not reading a language
27. 1:52it’s not Arabic or English or other languages
28. 1:54here we aren’t talking about living languages
29. 1:56but we are taking about the scientific terms
30. 1:58data based , what data means ?
31. 2:00what objective means ? what inquiry means?
32. 2:03what is the difference between the words determining ,acquiring , analyzing and the word synthesizing
33. 2:09it a very important matter that we should comprehend along with the steps
34. 2:13which are specific to the scientific research and the concepts of scientific research
35. 2:16one of the very important steps here
36. 2:18and the important perception in scientific research is
37. 2:20is that we should stop at the definitions studied when we were talking about marketing, management and generally the science of business
38. 2:28what have we studied ? and what have we have understood ?
39. 2:30let's come together to remember the word data , what data means ?
40. 2:33Data has appeared many time along the courses, even in the marketing books
41. 2:37the data begins from here
42. 2:40If I show you this figure it will simplify the image
43. 2:45what this figure tells us?
44. 2:46Is not a problem follow up with me step by step as I move between more than one slide
45. 2:51in order to simplify and clarify and the information as much as possible in remote way
46. 2:54we are away from each other , so its remotely
47. 2:57and I expose it step by step
48. 2:59data is always the raw material
49. 3:01you can’t mix between data and information here
50. 3:04the data is the raw material , it means if like we are talking about names of persons
51. 3:09their addresses , their weight, date of birth , degree , his address ,the degree, the grade ,the gender and so on
52. 3:18if this data which is the raw data is processed
53. 3:22this one the data, is processed it becomes information
54. 3:26is like the data is considered as a starting point, is the raw material that you will use as a researcher to produce information
55. 3:34if this information for me is IN and OUT
56. 3:39it means data is the IN
57. 3:41the processing part happened and there will be an out
58. 3:43this is what is showed in front of us ?
59. 3:45let’s go back again to the definition, systematic means
60. 3:50the systematic word intended that there is a system
61. 3:53what is a system? It is an order? An organization?.
62. 3:55System means that there is an input and an output
63. 3:57a processing, feedbacks and so on, I will expose it in details
64. 3:59but what is the main idea her?
65. 4:00It’s that when we say be systematic it means that you will tell us
66. 4:03what is the input and which is in our case or the majority of scientific research related to master degree
67. 4:09is data, raw data about this subject
68. 4:11if you do a processing to the raw data
69. 4:13it will appear in the shape of information
70. 4:15so if this information considered as an output will become an input
71. 4:18if the same information become an input, it will be like what?
72. 4:21Let’s take the simple example who is relating us to the word analyzing
73. 4:26what analyzing means?
74. 4:28Analyzing means returning a thing to his components
75. 4:32it means you will make a breakdown from totality into parts; you will transform the totality into parts, so how?
76. 4:38The simple figure that we had already talked about it and needed in our daily lives
77. 4:43is for example the blood picture analysis, the picture of blood how it begins ?
78. 4:46it starts with taking a drop of blood
79. 4:49the drop of blood in this image
80. 4:52so what Is analysis?
81. 4:53It means we found its components, but we don’t know its components, who will tell us the components?
82. 4:57Of course the science
83. 4:58so the science tells us what the components of blood drop are
84. 5:01what is the living form? Animal or human being
85. 5:04so if it is human what is the gender? And what’s the state of the gender
86. 5:07so we need you to do a problem definition at first
87. 5:10so we started to say with the previous step in the episodes that we had talked about the steps of scientific research
88. 5:15the six steps, they start with problem definition
89. 5:17so here need I form a problem definition to state? What is the subject? What is this point?
90. 5:21Good, after the problem definition will provide me with all those details
91. 5:25I’ll go to the literature review, the literature gives me standards
92. 5:28tells me about models, tells me about theory, tells me about concept
93. 5:32so what is the difference between all these names ? it will come in details in an episode
94. 5:35and will tell the difference between all of them words
95. 5:37so the literature review here, will help me with the standards
96. 5:40it says of example here, for simplification
97. 5:43that there is white blood cells and red blood cells and there is no problem if we add yellow blood cells and green blood cells
98. 5:48just a group of cells with different colors and different values
99. 5:53so who told me this ? the literature.
100. 5:55so this is the standard, the model, the theory that I took from literature after the comprehensive literature review
101. 5:59Good.
102. 6:01The data that I have which is the blood picture
103. 6:03taken form the patient or that human being,
104. 6:06what is its value?
105. 6:07Ten, twenty, twenty, and what is its condition?
106. 6:10Its is doing well in white, red
107. 6:12but in yellow and green there is a negativity,
108. 6:15there is minus ten, minus twenty for example.
109. 6:17So what should we do?
110. 6:18There comes the role of the word after analyzing.
111. 6:22If analyzing was the decomposition
112. 6:24of the total component
113. 6:25into its essentials, or its main components,
114. 6:29then what is synthesizing? It is recreation
115. 6:31and reconstruction of the components, how is that?
116. 6:34Here we can grab these components.
117. 6:37First of all we can review it in literature,
118. 6:39What does it mean when there is a lack of Y and G,
119. 6:43and an abundance in the W and R?
120. 6:46What can literature advise us?
121. 6:48Because literature won't only give us theory, science or model
122. 6:52it will provide us with science application too to know how to handle it.
123. 6:56So you start saying that if we group all these together,
124. 7:00the shape of synthesizing which is the recreation and the development of a solution,
125. 7:05as if I did an analysis and a conclusion, I extracted a conclusion .
126. 7:09so I was able to find a new solution responding to the essential problem definition above.
127. 7:15He may simply says that the yellow green cells are completed
128. 7:21therefore, the patient is healthy according to the standards,
129. 7:24or he may say something that is regenerated, for example "take a vacation",
130. 7:29as some physicians or doctors advise us.
131. 7:32they said the components that you have according to the science and scientific standards indicate that you should have a rest
132. 7:38so that is the regeneration expected from you in the scientific research
133. 7:42doing this you were able to gather from the first problem definition step, decompose, recreate relating to literature
134. 7:49so you finished the six step in an integrated way
135. 7:52some software’s that we have on our mobile phone does this in text to speech
136. 7:56the text that you have is written, and someone had sent you a messages named good morning
137. 8:00so he will divide it into, decompose it, M;O;R;N;I:N;G
138. 8:05and he possesses vocal registrations for all these letters and their compositions
139. 8:09so he had done a an analysis
140. 8:10from what he done it ? it’s from database and the science inside the mobile as a software
141. 8:15so when he completes this, he will return only the composed word ? Or only separated letters?
142. 8:20No, after he decomposed, divided, and refereed to science
143. 8:22he will regenerate this, and pronounce the word good morning in the vocal tone you are hearing
144. 8:29so we began to reach the word system, input, processing, output,
145. 8:34and the output will need a feedback to be sure that this the output I needed
146. 8:41and in the same time I need to manage a noise
147. 8:44so as a researcher how all this will be accomplished?
148. 8:46We will ask you, what is the input you used ? Where is the raw data you used ?
149. 8:51You had applied what type of processing? Is there is processing types? Of course there are many
150. 8:55the applied, the deductive and the basic inductive
151. 8:58and the output generated is it complied with the input that we wanted?
152. 9:03With the question? With the mejor question?
153. 9:05with the major question and minor question and also with the problem we are looking for
154. 9:08Yes it is aligned and complied with all these
155. 9:09can you say here as you are talking about the system, How did you manage noise ?
156. 9:15The noise in a usual system is like while I’m talking with you right now, "I had moved the picture"
157. 9:19these actions represent a noise for you
158. 9:20but I’m doing that as an experience to grab you attention while we are moving
159. 9:23or a sound appears to interrupt me
160. 9:26and also while we are communicating inside the system and doing a scientific research
161. 9:32the researcher could provide an erroneous data, or provide some data that we hadn’t agreed on in this processing
162. 9:37or he does another processing and doesn’t tell us about it
163. 9:39this are the kind of noises that you should tell us and assure us
164. 9:42sometimes a names appears, called hypothetical statements
165. 9:44assumptions of the research, limitations of the research, and all of these are different from each other’s
166. 9:49so we could ask you, how you did the encoding
167. 9:52it means how you did you integrate the data together
168. 9:55and how we will be able to understand the data you integrated previously
169. 9:58so that the system, input and output have been done between data step and information and we have information as an outcome
170. 10:06this out which is the same out here, that is information we began with
171. 10:09so this is in the step of raw data and information
172. 10:12it is correct that the information with is the output of the scientific research,that were produced by previous researchers will be used?
173. 10:19is it permitted that I continue starting from his work ? Of course
174. 10:22the multiple information that I had processed, the same ones will become an input
175. 10:26it means the information here which is the outcome of a previous scientific research with a systematic approach, will be considered as an input for me
176. 10:34and I will enter with in a new phase and a new process to produce an output
177. 10:39this higher level is called knowledge
178. 10:41so the multiple knowledge resulted by this scientific research, could be an input by processing you will get a higher level called in common wisdom
179. 10:53there is the word 'process' here in the middle
180. 10:56so every level of those
181. 10:58is this level related or signify to what ?
182. 11:02of course this level, from the beginning of data
183. 11:07sorry we will start from the top, it's better
184. 11:10the level related to the wisdom outcome, is called in science law or theory
185. 11:17the outcome on the knowledge level is called model
186. 11:21the outcome on the information level is called concept
187. 11:25so what is the difference between the concept, model and theory law or others ( variables and construct)
188. 11:30we will explain it in a separated episode which will take about the language of research
189. 11:33you find the title : languages of research
190. 11:37Good
191. 11:37if all of those or each one of those is a product of a scientific research
192. 11:42in which steps of the scientific research should, I put it?
193. 11:45This step is proper for master degree phase or Master of Science or MBA degree
194. 11:50in this phase the researcher is committed to gather much focused raw data on a precise and specific problem in order to produce information in a thesis form
195. 12:03after that will came a researcher in doctoral degree, will continue by taking the multiple information
196. 12:09these ones
197. 12:10and do a processing in order to get a knowledge, a general and generic model
198. 12:16so what is generic and limited?
199. 12:18There is an episode which will show how to elaborate a problem definition using the nine elements model, and framework
200. 12:26if you completed the knowledge part after doctorate
201. 12:29I will do something called post-doctoral studies or research papers
202. 12:33and I will publish it in order to transform all the knowledge into wisdom such as a law or a general theory
203. 12:41of course there is a difference between the two which I will explain in the next episode, "languages of research"
204. 12:46this episode will have another part related to definitions
205. 12:52I will explain the rest of the remaining words, thank you so much
206. 12:55we will meet in another episode, goodbye.