S2 E9 | Dubai Millionaire Lifestyle Almost Destroyed Him — Joel Elster Speaks Out — Transcript
Full transcript
- 0:21Today on Amology, we sit down with a
- 0:23guest whose life story feels almost
- 0:25unreal, but every part of it is true.
- 0:27who our guest Joel Ster, also known as
- 0:29the nomadic closer, has lived more lives
- 0:32than most people ever will. Born in the
- 0:34UK and raised in Spain after his family
- 0:36unexpectedly moved because of a chance
- 0:38encounter in a bar, Joel went on to
- 0:42travel through 51 countries, work in
- 0:45luxury beach clubs, and eventually help
- 0:47open high-end nightclubs in Dubai,
- 0:49living a life filled with money, excess,
- 0:52and non-stop parties until he hit rock
- 0:55bottom at the very top. After losing
- 0:59everything during the pandemic, dropping
- 1:01from 32 restaurant locations to nothing
- 1:03and ending up with $36,000 in debt,
- 1:06living back with his parents, Joel
- 1:08reinvented himself completely. He became
- 1:11one of the most effective high ticket
- 1:13closers in the industry and built his
- 1:15own recruitment agency called Nomadic
- 1:17Closer, helping closers and companies
- 1:19scale with better systems and better
- 1:21people. In this episode, Joel opens up
- 1:24like never before. The mistakes, the
- 1:26breakdowns, the plant medicine
- 1:28revelations, and the purpose-driven
- 1:30mission that changed his entire life.
- 1:33Get ready. This is one of those
- 1:35conversations that forces you to reflect
- 1:37on your own path. Welcome to Nomology.
- 1:40Joel, welcome to the show.
- 1:43>> Thank you, sir.
- 1:44>> My man, you're one of my favorite people
- 1:45down here. I know you about a year and a
- 1:47half. Mr. Pneumatic closer himself.
- 1:49>> Here I am. And uh dude, you've been to
- 1:52quite a few countries, haven't you?
- 1:54>> Um, a few. Not too many.
- 1:56>> How many total?
- 1:57>> Uh, exactly 51.
- 1:59>> Holy crap, man.
- 2:00>> Yeah. Who's counting though?
- 2:01>> Who's Yeah, it [laughter] doesn't
- 2:02matter.
- 2:04>> So, dude, how did you actually end up
- 2:06here? Like, what's the origin story for
- 2:07that? Cuz you lived in Spain as well,
- 2:09right?
- 2:10>> I did.
- 2:10>> How much time we got?
- 2:11>> Well, we got we got time. We can get
- 2:12into it.
- 2:13>> All right. I'm going to I'm going to try
- 2:14and say this as short as possible.
- 2:16>> Yeah.
- 2:16>> Born in the UK.
- 2:17>> Yeah. I was four years old when I was in
- 2:21in Marba, which is in Spain, with the
- 2:23family.
- 2:24>> And it was weird like one day my dad's,
- 2:26you know, I don't remember this.
- 2:27Apparently, this is what they told me
- 2:28cuz I don't remember.
- 2:30>> But apparently my dad was at a bar one
- 2:32night on holiday and this random guy at
- 2:34the bar started chatting to my dad. They
- 2:36they got on, they got drunk together,
- 2:38and then he just said, "Hey, listen. I
- 2:40actually have a company. Uh, I I think
- 2:43I'd really like to work with you. do you
- 2:44want to come down to my office tomorrow
- 2:46and and and see if you like what I do?
- 2:49He was like, yeah, let's [laughter] go.
- 2:51Long story short, went to the office. It
- 2:53was time share back then.
- 2:55>> And he he absolutely loved it. Had a
- 2:58really good offer.
- 3:00And then came home and he said he said
- 3:01to uh he said to the family, he's like,
- 3:03"Um, by the way, um we're moving to
- 3:05Spain." And my mom was like, "What do
- 3:07you mean moving to Spain? We're here on
- 3:08holiday. What are you talking about?" He
- 3:10said, "No, we're staying. What what's
- 3:12happened?" Said, "No, nothing. you you
- 3:14know so and so that I met last night at
- 3:15the bar. She offered me a job and I
- 3:17think we should stay. So that was it. So
- 3:2022 years later I'm still in Spain.
- 3:23>> Um so yeah, so born in the UK, age of
- 3:26four, went to Spain
- 3:27>> and I had the most incredible life in
- 3:30Spain. Incredible life. Went to a
- 3:32Spanish school. Left school when I was
- 3:3515 just because I just didn't like
- 3:38school.
- 3:39>> Oh, me too.
- 3:39>> Absolutely hated school. I was I was the
- 3:42I was the English guy amongst a lot of
- 3:45Spanish and Moroccans just get into
- 3:47fights all the time. Um you know age 13
- 3:51to to 15 jumping the school barriers
- 3:54going down to the beach smoking weed
- 3:56>> just chilling you know like literally
- 3:58chilling.
- 3:59>> Yeah.
- 3:59>> Um and I just
- 4:01>> I had I had learning difficulties.
- 4:05>> So I learned things very very
- 4:06differently. So I thought you know what
- 4:08I just need to leave. I just I just I
- 4:10can't continue. Age 15
- 4:13decided to um to get a real job
- 4:16>> really at 15.
- 4:18>> Yeah. Okay.
- 4:18>> Well, I started I I started working when
- 4:20I was like 12 doing things that I
- 4:22shouldn't be doing,
- 4:23>> right?
- 4:23>> Um and then yeah, age 15, I was like,
- 4:26"Okay, I need to leave. What can I do?"
- 4:29So, I got introduced to a guy who
- 4:32actually worked creating movies. He was
- 4:36a he was a m movie producer. And I
- 4:39didn't know what movie producer was. I
- 4:40just thought movies are movies. And he
- 4:42said, Joe, he said, um, for the summer,
- 4:44if you want, we're we're we're launching
- 4:46um a movie and seven documentaries.
- 4:49Would love you to come and be a runner
- 4:51and just help us.
- 4:53So anyway, so I I'll get back to the
- 4:56story in a second, but I was I did that
- 4:57for the next several years. Absolutely
- 5:00loved it. Did that in the winter. In the
- 5:02summer, I started working on beach
- 5:04clubs. And it was great cuz in the
- 5:05summer I was working on the beach clubs.
- 5:06In the winter, I was working in the
- 5:08movie in the movies. Um, and it got to a
- 5:11point where I was making really good
- 5:13money in the summer that I'm like, now's
- 5:16time I can actually start traveling.
- 5:18So, all the money that I made in the
- 5:20summer from the age of, I guess, 17, 18.
- 5:24Yeah, that was it. So, 17, I started
- 5:26traveling, got a fake ID cuz I wasn't
- 5:2818. And then I just went to Thailand,
- 5:31Malaysia, Singapore, Indonesia, Lao.
- 5:33Then I went to Australia and then I went
- 5:34to Central America, South America. And I
- 5:36started traveling so much that all the
- 5:39money that I made for 6 months working
- 5:40on the beach, traveling then for 6
- 5:42months, spending all my money, coming
- 5:44back broke, and starting all over again.
- 5:46So I did that till I was about 26.
- 5:49Um, and then I got headunted to open a
- 5:53nightclub in Dubai. Huh.
- 5:54>> Okay. Dubai,
- 5:55>> literally. Yeah. So when I told my mom,
- 5:57I said, "Mom,
- 5:59I've been headunted to go and open a
- 6:01nightclub in Dubai." She said to me, I
- 6:05mean, [clears throat] do do they have
- 6:06alcohol there? Do they [laughter]
- 6:09like
- 6:09>> That's a fair point.
- 6:10>> Like you're going to open a nightclub
- 6:12and how it's a bit weird. She said, "Oh,
- 6:16and I've also seen some news where you
- 6:19can't hold hands with people. You can't
- 6:21kiss in public. And um I I'm pretty sure
- 6:24I saw someone get arrested for having
- 6:26sex on the beach. I'm like, "Mom, you
- 6:27that happens anywhere, not just
- 6:29[laughter] in Dubai." Um she was like,
- 6:31"As long as you go and you don't have
- 6:32sex on the beach, you're fine." I was
- 6:34like, "Okay, fine."
- 6:34>> So you had one restriction, but
- 6:35everything was cool.
- 6:36>> Yeah. Literally. [laughter]
- 6:38>> When I turned up to Dubai, it was
- 6:40absolutely insane. So we opened this
- 6:43nightclub called VIP Room. And it was
- 6:47the first time that a company actually
- 6:49brought Europeans to open a nightclub in
- 6:52Dubai.
- 6:54And the interesting thing was most
- 6:55nightclubs in Dubai were run by Indians,
- 6:57Filipinos, all the waiters, Sri Lankans.
- 7:00So we had us, right? We had years of
- 7:03experience working on beach clubs,
- 7:06champagne parties, the whole lot. And we
- 7:08changed the culture. So I'd like to
- 7:11think that I was part of changing the
- 7:13nightclub culture in Dubai. Wow.
- 7:15>> Where due to understanding human
- 7:19psychology, sales, upselling, and just
- 7:23making a [ __ ] ton of commission. Um, how
- 7:25to make money by referring people to
- 7:27other people. We added all that strategy
- 7:29in to that nightclub
- 7:31>> and we just made an absolute killing. I
- 7:33was only meant to be there for 2 months,
- 7:34just make money and then go back.
- 7:36>> Yeah.
- 7:36>> But made so much money in those first
- 7:38two months. I'm like, yo, I'm staying.
- 7:39>> How long did you stay?
- 7:41>> Stayed for 13 years.
- 7:42>> Jesus [laughter] Christ. 13 years in
- 7:43Dubai.
- 7:44>> 13 years in Dubai.
- 7:45>> Wow, dude. So, but that was what, 2012?
- 7:48>> Uh, December 2012.
- 7:50>> Wow.
- 7:50>> Yeah.
- 7:51>> So, you were kind of there. I mean, that
- 7:52was still pretty early, you know,
- 7:53considering what they got going on there
- 7:54now.
- 7:55>> I mean, you you saw all of that get
- 7:57built and and and changed over that
- 8:00time.
- 8:00>> Yeah. The interesting thing is when I
- 8:03was running the the beach clubs in
- 8:05Marba, Ocean Club, Nikki Beach, you had
- 8:08a lot of the Arabs that came there for
- 8:10the summer.
- 8:11>> Mhm. and you thought you knew how to
- 8:13deal with them. You know, they're in
- 8:15Spain. If they weren't very polite, you
- 8:16could educate. But now I'm in their
- 8:19country,
- 8:19>> right? So, it was very it's very
- 8:22interesting how we had to re-educate
- 8:24them in their own country how to how to
- 8:27act in a nightclub. So, a lot of them
- 8:29came to the nightclub
- 8:31to spend money, but they didn't drink
- 8:33because of their so everyone was
- 8:35watching. So then we had to think, okay,
- 8:37well, how can we how can we start
- 8:40getting them to spend money
- 8:42with without them drinking?
- 8:45So,
- 8:47how do you think we did it?
- 8:48>> VIP tables, hookah, cigars,
- 8:51>> hookas. Yeah. Oh, yeah, that one. Not
- 8:52Yeah. [laughter]
- 8:54>> So, a lot of Yeah. Well, I mean, let's
- 8:57let's talk about it, right? So, a lot of
- 8:59the a lot of the guys are like, "Well,
- 9:00listen. I mean, I'm happy to spend the
- 9:02minimum, but what can you bring me?
- 9:06So, we had the waiters went out, started
- 9:09making, you know, relationships with the
- 9:11cabin crew, you know, [clears throat]
- 9:13which is Emirates cabin crew. I think it
- 9:15was like 60,000 Emirates cabin crew,
- 9:18something crazy. Um, and we just started
- 9:21inviting them into the club for free.
- 9:23Right next to the guys, we just gave
- 9:24them a table for free. Then the guys
- 9:26would start sending over bottles of
- 9:27champagne. And then we thought, "Oh,
- 9:29there's there's a little business here."
- 9:31So then what we did, we made sure that
- 9:32we had 80 girls drinking for free before
- 9:36we actually opened. So when people
- 9:37walked in, there was just girls
- 9:39everywhere. And then that's how we kind
- 9:40of started. We also had this thing where
- 9:42it's like, how can we find the mega
- 9:45wealthy that always comes to our club?
- 9:48So what we did is I I sectioned out the
- 9:51waiters and I allocated them into
- 9:54different regions and looked after
- 9:55hotels. So their goal was go to the
- 9:58hotel,
- 9:59find conc,
- 10:02and then say to them, hey, here's some
- 10:04money up front. Anyone that has a black
- 10:07am send them my way. If they spend, I'm
- 10:10going to come on your day off and I've
- 10:12got your number and I'm just going to
- 10:13give you more money. And these guys are
- 10:15used to making like 300 bucks a month.
- 10:17>> Yeah. And all of a sudden, you give them
- 10:18like maybe 300 bucks under the table.
- 10:20They're like, "Oh my god." So all of a
- 10:22sudden they're now speaking to to
- 10:24everyone else in the hotel saying, "Yo,
- 10:26if you have if you know anyone that's
- 10:27that's a big spender, introduce them to
- 10:29me and then I'm going to put them into,
- 10:30you know, in touch with Joel and then so
- 10:33so so eventually these these concurs
- 10:36that were making 300 bucks, they they
- 10:38were banking like two three grand a
- 10:39month at some point."
- 10:40>> Wow. That's a huge difference for them.
- 10:41I mean from 300 you 10xed.
- 10:43>> That's it.
- 10:44>> Wow.
- 10:44>> The only So we scoued massively in in
- 10:48Dubai. The issue was I was just around
- 10:51money all the time
- 10:54and I I was living like a a rich man as
- 10:56a poor man. You know, all the I just see
- 10:59all this money being spent and I
- 11:00thought, well, I can do that as well.
- 11:03But I didn't have the money they had,
- 11:05but I wanted the lifestyle they had. So,
- 11:07I spending money. All the other waiters
- 11:09there were spending money. And we
- 11:11realized that it got to a point that
- 11:13this whole life was just super fake.
- 11:16>> Super fake. Everyone in a nightclub goes
- 11:19because they want to escape from
- 11:20something,
- 11:20>> right?
- 11:23>> So, but you you see people that turn up
- 11:25into nightclubs and you see them for who
- 11:27they are in the club and then you start
- 11:29making friends and then they invite to
- 11:31after parties, they invite you onto
- 11:32their yachts, into their, you know,
- 11:34penthouse, supercars, and you think you
- 11:36have friends and as time goes by when
- 11:39you need some help, right? whether it's
- 11:42emotionally or what whatever it is, no
- 11:46one was there. No one no one was there
- 11:49to help you. And it was um it became a
- 11:51very very lonely place where everyone
- 11:54just in Dubai wanted to just use you.
- 11:56They wanted to use you for who you are.
- 11:57They you know what I liked about it and
- 12:00I and I can admit now is I could go to
- 12:04restaurants. I could go to nightclubs. I
- 12:06had all the models with me. I could eat
- 12:08for free. I could drink for free.
- 12:11But I forgot I was married, right? I was
- 12:14just chasing the significance and I just
- 12:16wanted to be a somebody. And everywhere
- 12:17I went, people, "Ah, Joel, welcome.
- 12:19Here's a table. Here's your bottle." And
- 12:22I just I I was just chasing
- 12:23significance. And when I when I had
- 12:25everything I wanted, I was at my lowest
- 12:27point.
- 12:27>> Yeah.
- 12:27>> Lowest point.
- 12:29>> So packed everything in and then decided
- 12:32to move to Bali.
- 12:34>> So would you say that, you know, in your
- 12:35entire life that would have been your
- 12:38darkest moment?
- 12:41That was I've had a few dark moments. So
- 12:44that would have been the first darkest
- 12:46moment. Absolutely. When you think you
- 12:50you know had the cars, the watches. I
- 12:52was buying the new I was buying three
- 12:53new suits every month. I was I was just
- 12:57living life. I was going to all the best
- 12:59parties, meeting all the celebrities. Um
- 13:03we did things I didn't even know
- 13:04existed.
- 13:06And then I felt like when you when you
- 13:08have everything and you've done
- 13:09everything, it's like okay well what's
- 13:11next? And then I kept chasing trying to
- 13:15find pleasure without and I never kind
- 13:19of sat down and figured out the journey
- 13:22within.
- 13:23>> And when I sat there and I tried to
- 13:25figure out who I was, I had no idea who
- 13:27I was. No idea. So my wife left. The job
- 13:33that I had eventually sucked because I
- 13:35didn't like the people that was around
- 13:36me. I realized that people just wanted
- 13:38to use me uh for the contacts or coming
- 13:41into my club and and and drinking for
- 13:43free.
- 13:44And I just didn't know why I was working
- 13:4616 hours a day to to live a life that I
- 13:49didn't want. So when you live a life for
- 13:52so many years and you get to a point
- 13:53where you just hit a brick wall, you're
- 13:55like,
- 13:57"What do I do now? Who am I? Have I just
- 14:00wasted 22 years in hospitality getting
- 14:04to a point where I've always wanted to
- 14:07be and now I'm here and I'm like this is
- 14:08horrible. They do, you know, they do say
- 14:11that when the loneliest place is at the
- 14:14top.
- 14:14>> Yeah.
- 14:14>> And when I was at the top and I had
- 14:16everything [clears throat] I wanted, I
- 14:16was empty.
- 14:19So I
- 14:21literally gave away everything.
- 14:24>> Got rid of my car, gave away all my
- 14:27suits. I had no more watches. just gave
- 14:30everything away. And at that point in
- 14:34time, I actually moved to Sri Lanka
- 14:36before Bali because I just wanted to
- 14:39just figure out who I was.
- 14:42And I had a lot of time by myself. And I
- 14:45started realizing
- 14:48I don't need anyone else to make me
- 14:50happy. The only person that can make me
- 14:52happy is me. And the weird thing is I
- 14:54started I started without realizing I
- 14:57just started
- 14:59becoming vegan, right? And I know it's a
- 15:02bit of a strange turn, but I became
- 15:03vegan. I felt good and I look better. I
- 15:07look like 15 years younger. Uh, I I I
- 15:10could think clearer and I started
- 15:12realizing, oh my god, what I want to do,
- 15:16I want to I want to help other people
- 15:18that have been in my situation to get
- 15:20healthier, to get to get clearer on
- 15:23their goals.
- 15:25And strangely enough, I I became vegan
- 15:28and I thought, I don't want to preach
- 15:29veganism because, you know, the first
- 15:30rule of vegan, you got to tell everyone
- 15:32you're vegan. Yeah, that's right. Yeah.
- 15:34So, [laughter]
- 15:35so then I thought, okay, well, how can I
- 15:36preach veganism without preaching?
- 15:40So, then I actually moved to the UK for
- 15:43a year for for 3 years and I opened a
- 15:46chain of vegan restaurants.
- 15:48>> What?
- 15:48>> Yeah. So, weird. I actually started
- 15:53street food. So, it was horrible. We
- 15:56started in like November, freezing cold.
- 15:58Started selling burgers and hot dogs.
- 16:01And all the burgers and hot dogs were
- 16:03different color buns. So you had like
- 16:04the red was beetroot or you had green
- 16:07was matcha.
- 16:08>> And we started doing really well. We we
- 16:10then opened 13 different locations. We
- 16:12had a vegan meat factory. We were
- 16:14creating vegan chicken, burgers,
- 16:16sausages. We're in 72 different
- 16:19restaurants.
- 16:20Incredible. Millions a month.
- 16:23Then CO happened.
- 16:25>> Oh no.
- 16:26>> CO happened. Yep. We uh was in the
- 16:29process of getting a valuation and we
- 16:32didn't even get the valuation back. Co
- 16:34happened.
- 16:36The first part of COVID was okay cuz
- 16:37then we we thought, "Oh, maybe we can
- 16:39take over pub kitchens cuz pubs are
- 16:41shut." So then we started massively
- 16:44opening uh deliveries in multiple
- 16:47different sections and around the UK.
- 16:51But the faster you scale, the harder it
- 16:53is to find stuff. Especially in
- 16:54hospitality, like staff are just not
- 16:57loyal whatsoever.
- 16:58>> That's true.
- 16:59>> So again, at that point, I was like,
- 17:01"Right, we're it it's it's all or
- 17:03nothing."
- 17:05And it was horrible. Horrible. We went
- 17:08from 13 locations to 32 locations.
- 17:12And then we there was I'd say 70% of the
- 17:16staff, no word of lie, 70% always made
- 17:18excuses, oh, I can't come. I've got
- 17:20COVID. this, that, and the other,
- 17:22trying to survive, lost everything,
- 17:25hundreds of thousands in debt. And I'm
- 17:27like, [ __ ] Moved back in with mom and
- 17:30dad, age 30. And I'm like, what the [ __ ]
- 17:34have I done? [laughter]
- 17:36Age, no, age 35.
- 17:40Age 30. Age 30. Moved back in with mom
- 17:42and dad. Um,
- 17:45and it was tough, especially because
- 17:48I've had everything and then everyone
- 17:51was like, "Why are you starting street
- 17:52food?" And then started all the all
- 17:54these restaurants and then started the
- 17:56the Vegan Meat Factory, then had to shut
- 17:58it all down.
- 18:00But I've never been a person that's sat
- 18:02there for months being depressed. I'm
- 18:05like,
- 18:06"Okay, what's next?" My mom always used
- 18:09to say something to me. She said, "Joel,
- 18:12life is like a book.
- 18:15Every chapter you have in life, it's
- 18:17just a chapter in a book. Doesn't matter
- 18:19how bad, how good it was. Once you turn
- 18:22that page and you get to a new chapter,
- 18:25you carry on. You're never going to go
- 18:27back to the old chapters. You've read
- 18:28it. You've had it. You've lived it.
- 18:30Carry on."
- 18:32>> So that's always stuck with me. So
- 18:33whenever there's something bad that's
- 18:35happened, I'm like, "Okay, that was
- 18:37shit."
- 18:37>> Yeah. let's turn page and let's carry
- 18:41on. So when that happened um just took
- 18:46uh took a one-way flight to Bali
- 18:49[laughter]
- 18:49like I just can't be doing this. Had
- 18:51[clears throat]
- 18:53no money whatsoever. I was so at this
- 18:55point when I sold all the assets I was
- 18:57$26,000 in debt. So managed to clear
- 19:00everything. $26,000 in debt.
- 19:03And I tried at this point doing anything
- 19:07possible to to start working online.
- 19:10So
- 19:13a friend of mine was like, "Listen,
- 19:15you've you've been in hospitality for a
- 19:16long time.
- 19:18You've run clubs. You know, you know how
- 19:20to communicate.
- 19:22Why don't you just try and communicate
- 19:24and sell things online?" I'm like, "How
- 19:26do I sell things online?"
- 19:28They're like, "Well, there's this thing
- 19:30called a closer.
- 19:32I've got a friend who who runs a couple
- 19:34of offers. Maybe I can introduce you and
- 19:35you can and you can close for him.
- 19:38Close.
- 19:39Okay. So, he introduced me to this guy
- 19:42and he was selling a dating program.
- 19:44[clears throat]
- 19:44>> Okay. Who was it for?
- 19:46>> One of the guys who now works with
- 19:49school. Um
- 19:50>> Okay.
- 19:52>> Is it Andrew Kirby?
- 19:54>> Okay.
- 19:54>> So, yeah, he works with school.
- 19:55>> Yeah.
- 19:56>> Uh which is quite interesting. It was
- 19:59really interesting. He so so so he was
- 20:02running an offer for someone I think it
- 20:04was called game changers.
- 20:06>> Okay.
- 20:06>> So yeah
- 20:08>> and I was I was there and I'm talking to
- 20:10all these guys that have never been on a
- 20:12date. They've never touched girls
- 20:14before.
- 20:14>> Yeah.
- 20:17>> And I I found it very entertaining. It
- 20:20was [ __ ] It's awesome.
- 20:21>> I found it extremely entertaining. um
- 20:25where because I I I I'm a guy that had a
- 20:28lot of fun in my life and I've I've I
- 20:30don't think I've ever struggled
- 20:32never really thinking how people
- 20:34struggle with what came so easy to me.
- 20:38So I didn't know I didn't have a script.
- 20:40I didn't know how to sell. I just made
- 20:42them feel like [ __ ] [laughter]
- 20:44I made them feel like absolute [ __ ] Um
- 20:48what happens if if you know you never
- 20:51get married? like what are your parents
- 20:53going to think of you? Ah, it'll be
- 20:54terrible. And them thinking that it's
- 20:57terrible. How do you think they're going
- 20:58to look at you? And what if you know and
- 21:01then I used to say something like um you
- 21:03know the definition of hell
- 21:06what is it when you're laying on your
- 21:09deathbed and you meet the person you
- 21:12could have become. You meet the person
- 21:14that could could have had that family
- 21:16that you never had, but you never became
- 21:18that person cuz you didn't take actions.
- 21:21That's the definition of hell.
- 21:23>> So, do you want to be that person on
- 21:25your deathbed that meets the person you
- 21:26could have become or do you want to
- 21:28>> grow a pair and take action?
- 21:30>> Yeah.
- 21:30>> And that was that was working. I was
- 21:32like, "Oh [ __ ] I'm closing deals. I
- 21:34just went really hard on the
- 21:35consequence, but I never understood
- 21:37sales scripts. I never knew there were
- 21:38sales scripts. I just I just wanted to
- 21:42influence someone as much as possible to
- 21:44take action." And then all of a sudden,
- 21:46I started seeing this guy online called
- 21:48Jeremy Miner. And I'm like, man, this
- 21:50guy Jeremiah, he's talking about sales.
- 21:52He's talking about human behavior,
- 21:53psychology,
- 21:56an actual script, frameworks,
- 21:59stages in a in a conversation. I'm like,
- 22:01this is really interesting.
- 22:04So, he had a a 3-day free workshop. I'm
- 22:08like, you know what? I'm going to sign
- 22:09up.
- 22:10>> At that point, I was I was making three
- 22:12grand a month. So, I could never really
- 22:14get out of debt. It was just living. I
- 22:16was still in debt. And I was making
- 22:17three grand a month for the first two
- 22:19months. And I'm like, I know I can close
- 22:22more. Like, I'm having 10 conversations.
- 22:24I'm closing 20%. I know I can close
- 22:26more.
- 22:29So, after this 3-day workshop, I'm like,
- 22:31yeah, I know exactly what to do now. I
- 22:33started implementing a few things. My
- 22:34clothes went from 20% to 25%. And I'm
- 22:37like, I still don't think I understand
- 22:40what is what this whole 3-day workshop
- 22:42is. I understand the structure, but I
- 22:44don't what I don't know why it's not
- 22:47working. So, I booked a call with one of
- 22:50his sales guys.
- 22:52And then I'm like,
- 22:55I'm just going to sit there and listen
- 22:57to the sales guy and learn from the
- 22:59sales guy cuz I've got no [ __ ] money.
- 23:0136 26 grand in debt at the moment. Like,
- 23:04I I can't.
- 23:06>> Anyway, I jump on the phone with him.
- 23:08The guy was called Bill Walsh who now
- 23:10has his own program called the objection
- 23:12box. Before he was working for Jeremy
- 23:15Miner selling NPQ that was the name of
- 23:17the framework.
- 23:18So
- 23:21I get on the call. He I'm on Zoom and I
- 23:25can see he's reading a script. I'm like
- 23:28although he's reading a script, it's
- 23:29really [ __ ] good. Like it's he's
- 23:31taking me on this like journey. His
- 23:33future pacing me. what will my life look
- 23:35like if if I have everything I want
- 23:38logistically, emotionally takes it away
- 23:40with it with the consequence that I kind
- 23:43of understood. And I'm like, yo,
- 23:46this was incredible.
- 23:49And then I said, "Listen, bro, like full
- 23:51transparency. I'm on the call just to
- 23:53learn. Like, I'm not going to buy
- 23:54anything. I'm in debt." He was like,
- 23:55"Yeah, that's that's not a problem." He
- 23:57said, "Can I ask you a question?" Yeah.
- 24:01He said, "How much debt are you in?" "26
- 24:05grand." He said, "How much you making at
- 24:06the moment?" I said, "Like three grand a
- 24:07month."
- 24:09He said, "How much time do you think if
- 24:11nothing changes it will take you to get
- 24:12out of debt?"
- 24:158 months. He said, "It's going to be
- 24:16more." [laughter]
- 24:18He said, "But call it 8 months." He
- 24:20said, "If there's a way to get out of
- 24:21debt faster, would you be against having
- 24:24that conversation?" Of course, I'm not
- 24:26against that conversation. He said,
- 24:27"Okay,
- 24:29have you ever thought about going into
- 24:30more debt to get out [laughter] of debt
- 24:32faster?"
- 24:32>> I love it.
- 24:33>> I said, "Are you a dickhead?" I
- 24:35literally said that. [laughter] I
- 24:37literally said that. And he said, "No,
- 24:38no, no, no, no." He [clears throat]
- 24:39said, "If there's a way you could get
- 24:41out of debt faster, would you not be
- 24:44open to having that conversation?" I was
- 24:45like, "Yeah, [clears throat] let's have
- 24:46that conversation."
- 24:49I don't know what he did. He started
- 24:50guiding me through like, "If you
- 24:52couldn't foul, would you do it?" Yes.
- 24:55But why though? double tie downs getting
- 24:57me to convince myself that this is what
- 24:59I what could get me out of debt faster.
- 25:01All I needed was the cash. Managed to
- 25:04get money out of my mom, my sister, and
- 25:06my great uncle, [laughter] right? 10
- 25:09[ __ ] 10 grand. Now I'm 36 grand in debt.
- 25:12>> Love it. Yep.
- 25:14>> Took me four months to get out of debt.
- 25:15>> Here you go.
- 25:16>> 4 months. Absolutely insane. My my close
- 25:19rate went from 25% to 45%. I was taking
- 25:24less calls, more close rays, and I'm
- 25:26like, "Wow, incredible."
- 25:29So then I'm like, "Wow." Um, my dream
- 25:32was always to make like 10 grand a
- 25:34month. Like, Joe, imagine if you make 10
- 25:36grand a month. Like, and then you start
- 25:38making it, you're like,
- 25:40>> can't survive on this, you know, because
- 25:42your quality goes up. You You start
- 25:45investing in some more courses, personal
- 25:47development.
- 25:48you want to. And and then all of a
- 25:51sudden, I'm like, "Wow, I'm now making
- 25:52more money than ever before." I remember
- 25:54I hit my first 42K in commissions,
- 26:00bro. It was another
- 26:02It was the second worst time of my life.
- 26:04>> Oh, [ __ ] [laughter]
- 26:05>> Not the best.
- 26:06>> You [ __ ] hate making money, bro.
- 26:08What's going on?
- 26:08>> It was weird. It was weird, bro. My
- 26:10whole life I wanted to make 10 grand a
- 26:12month. Now I made 42K.
- 26:15I'm sitting there as I was actually
- 26:17laying in bed. One eye open I've
- 26:20scrolled to open my my my bank account.
- 26:23I've seen the 42ks landed into my
- 26:25account.
- 26:29Bro, I cried.
- 26:32I had I had tears rolling down my eyes
- 26:34and I'm like,
- 26:36"This has not made me any happier. I've
- 26:39just made the most amount of money I've
- 26:40ever made." And [ __ ] I feel like how I
- 26:43felt when I was lost last time. What's
- 26:46What's happened? What's wrong?
- 26:48>> Money. It's not money that that makes me
- 26:50happy. I'm like, got to try and figure
- 26:52out what what the thing is.
- 26:55[snorts] So then I started going on
- 26:58this journey trying to figure out
- 27:02my why, my mission, vision, value,
- 27:04purpose.
- 27:06And I went down the plant medicine road.
- 27:08>> Okay. So started
- 27:11seeing lots of shamans awascar
- 27:15and no word of a lie.
- 27:18Several of the
- 27:21ceremonies that I had with Aascar showed
- 27:23me exactly my mission, vision, value and
- 27:26purpose. And from there I created the
- 27:29business that I have now, the charity
- 27:31that I have now. But I just have such a
- 27:34clear path on what I need to do in life.
- 27:38That I thought that's it. I just need to
- 27:41implement.
- 27:41>> Yeah.
- 27:42>> Done.
- 27:45>> Although I knew what to do and I could
- 27:47see it, I didn't how to integrate it.
- 27:51And I feel like a lot of people that go
- 27:52down plant medicine, you know, road and
- 27:55do Iaska, they have a great memory, a
- 27:58great experience, but then it's how do
- 28:01they integrate that into day-to-day
- 28:02life?
- 28:04So, fortunately, someone introduced me
- 28:06to um an integrator. She was a
- 28:09hypnotherapist, NLP coach. She doesn't
- 28:11like to have labels, but
- 28:14>> to give context.
- 28:16and she really helped me understand the
- 28:19visions and what it was and helped me
- 28:21integrate
- 28:24and it was absolutely incredible. And I
- 28:26I want to tell you what happened on one
- 28:28of the ceremonies. So
- 28:31I'm sitting there like I I just I just
- 28:33need a bit of guidance. I need guidance
- 28:35on why I'm here, why I'm making money
- 28:37because this money is not making me
- 28:38happy.
- 28:40So, I had this vision of it was kind of
- 28:43like receiving,
- 28:45holding, and then giving. And I'm like,
- 28:48what is this? Like, I'm receiving
- 28:50something, I'm holding it, and then I'm
- 28:52giving it away. What is this?
- 28:54>> And then all of a sudden, I just I I I
- 28:57just thought, "Oh my god, I'm just a
- 28:59vehicle."
- 29:00>> Like, this this is a vessel. I'm I'm
- 29:03just a vehicle. I'm fortunate now to be
- 29:05making money.
- 29:06>> Yeah.
- 29:06>> But that money is not mine. So the more
- 29:08money I make, I'm the vehicle to be able
- 29:11to give more money away. I'm like,
- 29:13that's why I want to make money. That's
- 29:15my purpose. So then created charities. I
- 29:18helped more more closers make more money
- 29:20by opening a recruitment agency called
- 29:23the matter closer, right? Cuz then the
- 29:24matter closer also came out of one of
- 29:26the visions that I had. So now I'm like,
- 29:28wow, I understand my purpose, my
- 29:30mission, my vision, my values, and
- 29:32everything just started just just
- 29:34flowing, bro. And that that happened
- 29:372021.
- 29:38>> Well, that's pretty interesting because
- 29:39when you had that happen in Dubai, you
- 29:42literally did the same thing. It just
- 29:44maybe wasn't as clear cuz when you
- 29:46weren't happy, you were making all this
- 29:47money. You weren't happy and you just
- 29:48gave everything away.
- 29:50>> It was kind of like a precursor to what
- 29:53you got going on now. I just wanted to
- 29:55cut the negativity that I had from a
- 29:56past life. Just wanted to cut and move
- 29:58on.
- 29:58>> Yeah.
- 29:59>> Without understanding.
- 30:00>> And I I I thought I knew the journey and
- 30:04where I needed to go.
- 30:05But it was just a stepping stone. Yeah.
- 30:07I had no idea. I was just trying
- 30:09something different.
- 30:10>> So, you mentioned a couple of people
- 30:11that helped you along your way. Who
- 30:12would you say was the most influential
- 30:14coach or mentor in your life?
- 30:17>> Good question. There's a there's a guy
- 30:19called Bogdan Mikov and he is an
- 30:23incredible human being. He's the most
- 30:26disciplined guy I've ever met. He's been
- 30:28through a hell of a lot and I would say
- 30:32he's been one of the biggest influences
- 30:33that that I've had um as a good friend,
- 30:38as a mentor, helping me rewire my brain.
- 30:42Uh he's just an incredible human being.
- 30:45>> Incredible human being. Um
- 30:48and then the the sounds mentors I've
- 30:50had.
- 30:51>> Yeah.
- 30:52>> Um Sean Ray is another guy who I highly
- 30:55respect. is one of my mentors that
- 30:58helped me really understand
- 31:01Jerry Miner's NEPQ sales process to to
- 31:06not just understand it, but how to adapt
- 31:08it into my unique self.
- 31:11>> Yeah.
- 31:11>> Cuz I I kept trying to be like the
- 31:13coach. [clears throat] I kept trying to
- 31:14be
- 31:14>> and I and and people like, "Yo, you why
- 31:17are you trying to be
- 31:19>> Jeremy Miner?" Said, "You're never going
- 31:21to be Jeremy Miner. You're never going
- 31:22to be first best." I'm like, "Well, I
- 31:23want to be first best." They're like,
- 31:25"No, no, you need to become first best
- 31:28of yourself so then you can beat that
- 31:30other person." So, I'm like, "Okay, what
- 31:32does that mean?" Uh, I need to be able
- 31:36to, you know, change it into my own
- 31:38style so then I can embody it and then
- 31:41put it into action and become the first
- 31:43best of myself, not the first best of
- 31:45someone else.
- 31:46>> Because you're never going to be first
- 31:47best of someone else.
- 31:48>> Yeah, it's true.
- 31:48>> And that's that's what happens with a
- 31:50lot of people. They see someone, they
- 31:52see someone they admire and they try and
- 31:54be like that person so much that they
- 31:56lose their identity.
- 31:57>> So let's go back. Okay, that person you
- 32:01look you look up to that person, that
- 32:02person inspires you. What do they do
- 32:04that you can do for yourself in your own
- 32:06style so you're not copying someone,
- 32:09you're being authentic.
- 32:10>> Yeah.
- 32:10>> And it's that authenticity that people
- 32:12miss.
- 32:13>> It's incredibly difficult and especially
- 32:15now I'm sort of glad that it happened,
- 32:17but people got to be careful with that a
- 32:19lot. I mean, you know, we had um I
- 32:22remember, you know, early 2000s, like if
- 32:24you read self-help books, if you're
- 32:26listening to podcasts, I mean, not that
- 32:28there was many podcasts back then, but
- 32:30you know, even Tony Robbins and people
- 32:31were like, "Oh, what's wrong with you?
- 32:33Why do you need help?" You know, what
- 32:34are you trying to like are you [ __ ]
- 32:36[ __ ] Like, why are you listening to
- 32:37this?
- 32:38>> And then we went complete wokeism in the
- 32:402010s. And then 2020s, Andrew Tate came
- 32:43online and a bunch of others like him.
- 32:44And now you got the whole red pill
- 32:46community. And a lot of people, you
- 32:47know, they go the other way, but you go
- 32:49so far that, you know, like you're never
- 32:50going to be Tate because Tate is Tate.
- 32:52So, you got to figure out who are you in
- 32:54your own life. Like, you could be as
- 32:55great as him or bigger or better or more
- 32:58viral, but it's got to be in your own
- 32:59style. And you can't just go and copy
- 33:01another man's life cuz you're not going
- 33:03to be happy even if you could. If you
- 33:05snap a magic wand, whatever it is,
- 33:07you're never going to truly enjoy that
- 33:08life anyway. You know, like, who wants
- 33:10to smoke three cigars a day? Maybe you
- 33:12don't like smoking, but if you want to
- 33:13copy him, you got to smoke three cigars
- 33:15a day. That's what the man does. So now
- 33:16you're going to be puffing away and you
- 33:17don't even like it. It's it's very very
- 33:21uh interesting the journey of life and
- 33:23authenticity. But I feel the more that
- 33:25becomes your purpose, the easier and
- 33:28better you feel about all the
- 33:30difficulties that come cuz you kind of
- 33:31have that guidance of you know where
- 33:33you're going. Whereas just the copying
- 33:35side, man, that's tough.
- 33:36>> 100%.
- 33:37>> Yeah.
- 33:37>> I think the most important thing is is
- 33:39finding a mentor that has what you want
- 33:43and lives how you want to live.
- 33:45>> True. And that's what I've always been
- 33:47fortunate enough to do. Like something I
- 33:49haven't told told you really is I
- 33:52stuttered till the age of 15. Like my
- 33:54communication skills and my confidence
- 33:56was horrible. I didn't want to be in
- 34:00public. I didn't want to speak in
- 34:01public. Had this horrible stutter.
- 34:04And
- 34:06I found this mentor that
- 34:08he was like, "Joel, I used to have a
- 34:10stutter.
- 34:12Joel, I know what you're going through.
- 34:16Um, I would love to take you under my
- 34:18wing and show you what I do, how I
- 34:22communicate, how I influence people, how
- 34:24I make my money, but it's not going to
- 34:27be easy for you.
- 34:29It's like, sure, let's
- 34:32go.
- 34:33Um, but what he really taught me is how
- 34:36to influence people by getting others to
- 34:41come up with the answers rather than
- 34:43putting them into buckets, being super
- 34:45curious. Cuz a lot of times what
- 34:47happens, and this relates into sales as
- 34:49well. What happens a lot of time is if
- 34:52you ask someone a question,
- 34:54it's like so
- 34:57let's say in real estate, you know, you
- 35:00let's say you're a real estate agent,
- 35:01you're showing someone around before you
- 35:03showing them around, like so um if you
- 35:05had to compro compromise on something,
- 35:07would it be area size or price? Well,
- 35:09what if it's the fourth one? Or if
- 35:11there's two things that you're looking
- 35:12for in a perfect house, would it be size
- 35:16or would it be location? Well, what if
- 35:17it's the third one?
- 35:18>> Mhm. So rather than put making boxes,
- 35:21you ask them open questions. You get
- 35:24them to come up with the answer and you
- 35:26get them to take responsibility for
- 35:28their answer. Because if they take
- 35:29responsibility, it's their idea and it
- 35:31has more value. If it's your idea, it
- 35:33has less value.
- 35:34>> Yeah.
- 35:34>> So how can you start asking questions
- 35:36where
- 35:38when you become smart and understand
- 35:40what you do, you can start asking
- 35:42rhetorical questions? What do rhetorical
- 35:45questions do? It's asking questions. is
- 35:48planting seeds in someone's mind where
- 35:52by asking this question, you know
- 35:54exactly what they're going to say, but
- 35:55they say it with their own words. And
- 35:57then what happens is they're like, "Oh,
- 36:00never never said it out loud." Yeah. I
- 36:02mean, with you, how many times have you
- 36:03thought something and then you said it
- 36:06out loud and you've turned around and
- 36:08you're like, "Oh my god, I've never said
- 36:09it out loud before."
- 36:10>> Yeah.
- 36:10>> Now that I think about it, you're right.
- 36:13So that is the power of of influence.
- 36:16influencing someone to do something they
- 36:18want to do by the p the power and the
- 36:19quality of your questions.
- 36:22>> So that was the biggest lesson I learned
- 36:24from that mentor.
- 36:25>> And who was that?
- 36:27>> It was a guy who now is a a billionaire
- 36:29tech genius genius. So I can't mention
- 36:31his name. [laughter]
- 36:33>> Yeah. Yeah.
- 36:34>> Seems like the type of guy that would
- 36:36>> billionaire tech genius genius living in
- 36:38between Miami, Monaco, Marbaya, you name
- 36:42it. Dubai. Yeah. Beautiful. Yeah.
- 36:46Man, that's um
- 36:49that's inspirational.
- 36:51But I want to know in your life, you put
- 36:53everything together, what was your
- 36:56biggest mistake? What was my biggest
- 36:58mistake?
- 37:04Having business partners.
- 37:06>> Holy [snorts]
- 37:06[ __ ]
- 37:08>> Yeah.
- 37:08>> Oh, I want to hear this.
- 37:10>> Having business partners.
- 37:12>> I'm a visionary.
- 37:13>> Yeah. So I I have incredible ideas
- 37:18and I have shiny object syndrome. So I
- 37:21always needed someone who's the
- 37:22integrator. Joel, let me get your ideas.
- 37:25Let me understand it. Let me say yes,
- 37:27let's do this. No, let's not do this.
- 37:29And I'll help implement it. And I
- 37:31thought, [clears throat] okay, well, if
- 37:32I find that person, I can start a
- 37:35business.
- 37:37So
- 37:39found a business partner who is the
- 37:40integrator.
- 37:43We had the same mission, vision, and
- 37:45values at the beginning, but then he's
- 37:47changed.
- 37:50And at the same time, due to being new
- 37:52to having business partners, I didn't
- 37:54have a shareholders agreement.
- 37:56It it was just an absolute nightmare.
- 37:58So, I thought I learned my lesson.
- 38:00[laughter]
- 38:01But I didn't
- 38:03found another business partner who again
- 38:06I thought had the same mission, vision,
- 38:08value, and purpose. When times got hard,
- 38:10they split.
- 38:12left me with everything. So, and and
- 38:14then it just car carried on. So, the
- 38:17then
- 38:192021, 2 and 3 were some of the best
- 38:21years of my life. 2024, last year, as
- 38:24things were going so well, I thought,
- 38:25okay, now it's time to open multiple
- 38:27different businesses, multiple different
- 38:28business partners. Let's just expand.
- 38:33Two things happened. One, I didn't have
- 38:35full control on anything anymore, or I
- 38:38didn't have focus on anything 100%. And
- 38:42two, there were so many business
- 38:43partners that that weren't given 100%.
- 38:46Things started just dying.
- 38:49>> Business partners just started screwing
- 38:50me over or disappearing or or losing
- 38:54faith and just dropping off.
- 38:57And it was it was probably the hardest
- 39:02part of
- 39:05my career where it was is it me? Am I
- 39:09not good enough? our business is failing
- 39:11because I don't have what it takes.
- 39:15But in reality, it was me not having
- 39:17faith that I could actually do it by
- 39:19myself.
- 39:21So
- 39:22what I do now is rather than business
- 39:25partners,
- 39:27just hire people
- 39:29have create entrepreneurs, not
- 39:32entrepreneurs. Mhm.
- 39:33>> People that want to grow within your
- 39:35business, that can see your value, that
- 39:36are on salary, that are happy, and you
- 39:39build culture, and then that way once
- 39:41you once you learn to delegate, that's
- 39:42where things change. But I'd say
- 39:46I thought having business partners would
- 39:48be the key to my success, but it was
- 39:51probably the key to my failure.
- 39:54So, was that my fault not choosing the
- 39:56right business partners? Was that my
- 39:57fault for not communicating? Was that my
- 40:00It wasn't my fault. It was things just
- 40:03didn't work out. And that's what happens
- 40:05in business. It doesn't matter how many
- 40:07how much time money you put into it.
- 40:10Sometimes it it's like marriage. Yeah.
- 40:12>> Marriages don't always work out. You
- 40:14think they're going to,
- 40:16>> but then it's like, okay, am I going to
- 40:18be single for the rest of my life? No.
- 40:19You keep on looking.
- 40:21>> But with business,
- 40:23you don't need business partners. You
- 40:25can just hire people that are smarter
- 40:27than you that can help you grow. So
- 40:29that's my biggest lesson. Dude, that's
- 40:32that's that's deep because I've had, you
- 40:35know, great partnerships. I've also had
- 40:37terrible partnerships.
- 40:38>> And I realized pretty much the same
- 40:41thing. And my one coach, JT Fox, he
- 40:45said, "Look, you got to understand the
- 40:46strategy to making $10,000, $100,000, a
- 40:50million, $10 million, $100 million." And
- 40:52every single strategy is different.
- 40:53>> And your zero to 100 is the hardest
- 40:55because that's all off your own sweat of
- 40:57your back.
- 40:58>> It's really hard. [clears throat] You
- 40:59just got to grind it out, get 100K, and
- 41:00you that's it. You've done it. But now
- 41:02to make a million, the next step is you
- 41:05got to be able to create the role that's
- 41:08satisfying enough to an entrepreneur
- 41:10like you said that's going to work for
- 41:12$100,000 but give you a million dollars
- 41:14worth of value.
- 41:15>> And most of the time, you're right, it
- 41:17is a confidence thing. I always thought
- 41:18I'm like, well, if I was that person, I
- 41:20would never accept that role. I would
- 41:22want 50% equity. I would want a
- 41:24partnership. So in turn, we think that
- 41:26well this is what this guy's gonna want.
- 41:28So let me make him a partner. Let me
- 41:30give him everything that I would want
- 41:32and treat him as an equal. And in the
- 41:34end, I realized not everybody wants
- 41:36that.
- 41:37>> Not everybody wants that. And you got to
- 41:39let people be.
- 41:40>> Yeah.
- 41:41>> And I had a lot of times that I was
- 41:43like, "Bro, why do you have these stupid
- 41:44hobbies? Why do you do this? Why do you
- 41:45do that? Just focus on the business."
- 41:46And then I realized I'm like, I'm
- 41:48literally building him into something
- 41:50that he's eventually going to explode
- 41:52in. Mhm.
- 41:52>> And that's literally what happened to me
- 41:54as well. Partner blew up. He couldn't
- 41:55handle it. And then he said, "I wish I
- 41:57just stayed in my role and you paid me
- 41:59like what I [ __ ] wanted."
- 42:00>> Yeah.
- 42:01>> And I was like,
- 42:02>> "Yeah." I I had this conversation with
- 42:04my brother-in-law and I'm like I'm like,
- 42:06"Man, you're so smart. Like, why why not
- 42:10just create your own business? Like, I
- 42:11just don't get it." He said, "Joe," he
- 42:13said, "I'm an employee. I have a great
- 42:17job. I make really good money. I have my
- 42:20holidays. I have my pay arrive every
- 42:23single month. I know exactly how much is
- 42:25coming in. I get my bonuses. I have my
- 42:27promotions. I have my three holidays a
- 42:30year. I come home to your sister, to my
- 42:33family, to a beautiful house. I couldn't
- 42:36be happier. Why would I want to have the
- 42:38stress that I've seen you go through?
- 42:40I'm like, [laughter] okay, fair enough.
- 42:43Fair enough.
- 42:44>> People want different things, man.
- 42:46People want different things.
- 42:46>> And I thought about But I'm like, why do
- 42:48why why doesn't everyone try and have
- 42:49their own business? They don't want to
- 42:51have the stress.
- 42:52>> Some people are just happy living the
- 42:54life of a of an employee and there's
- 42:56nothing wrong with it.
- 42:57>> Yeah.
- 42:58>> Until someone challenges you, it's like,
- 43:00I thought there was something wrong with
- 43:01you, but
- 43:03entrepreneurs have a very different
- 43:05mindset. an employee.
- 43:06>> Dude, the alchemy of cortisol into
- 43:10stress or cortisol into action and power
- 43:14and energy and intensity works
- 43:16differently for people.
- 43:17>> And I feel the more stressed I am, the
- 43:19more energy I get. The more difficult
- 43:22something is, the more defiant and
- 43:23stubborn I become into accomplishing.
- 43:25>> True.
- 43:26>> Where I can imagine a lot of people,
- 43:28they feel that and they're they're
- 43:30averse to it. They're like, I don't like
- 43:32this feeling. Why would I choose to feel
- 43:33like this every day? What's the point?
- 43:35>> Yeah.
- 43:36>> You know, and and to me, I've never had
- 43:37a hobby.
- 43:38>> Yeah.
- 43:38>> I've never had a hobby. Like I I can't
- 43:40even like even the things that I love
- 43:41like I love cars. I love But it's like
- 43:44like I
- 43:45>> is a hobby.
- 43:46>> Business hobby. This is what I do every
- 43:47day, you know? I could never imagine
- 43:49like going and like, you know, like I'll
- 43:51do it sometimes just for fun with a
- 43:52buddy or whatever, but something small.
- 43:54>> I love cars. I love [ __ ] around driving
- 43:55this and that,
- 43:56>> but I can't sit there and and and wrench
- 43:58on a car and I just pay for it. just
- 44:00[ __ ] Hey, do this so it's done and then
- 44:02I can enjoy it more and then that's it.
- 44:04Whereas some people like they literally
- 44:05can't wait to get off work and go do
- 44:07something. And to me, I'm like that is
- 44:09the biggest waste of time because you're
- 44:10doing 50 things at once and you're only
- 44:12getting good at none of them.
- 44:14>> So true, bro. Crazy, right? [laughter]
- 44:18>> Key to success, just work harder.
- 44:19>> Just work harder,
- 44:22>> bro. Let's hit the rapid fire round,
- 44:24man. I got a couple of uh quick
- 44:26questions I want to run by you and see
- 44:28what you think. Um, what is a book that
- 44:32changed your life?
- 44:34>> Book that changed my life. How to win
- 44:36friends and influence.
- 44:38>> Amazing.
- 44:39>> Very, very good book.
- 44:40>> Especially in the industry I was in,
- 44:42especially in hospitality.
- 44:43>> Mhm.
- 44:44>> It's how can you make someone feel
- 44:46special? And and I always say to people,
- 44:48the easiest way to sell to someone or
- 44:50the easy way to break ice, if you're
- 44:52going networking and you're trying to
- 44:54meet people, give them a compliment.
- 44:55>> Yeah.
- 44:55>> Easy.
- 44:56>> Yeah.
- 44:56>> Who doesn't like compliments? It's such
- 44:58a great icebreaker. Mhm.
- 44:59>> Tell me more.
- 45:00>> You know, [laughter] exactly.
- 45:01>> Let me speak to you.
- 45:02>> Yeah. [gasps]
- 45:04>> Um, best money you ever spent.
- 45:06>> Best uh first I'd say investing into
- 45:10Jeremy Miner. Uh, my first big 10K.
- 45:14>> Um,
- 45:15>> yeah, that definitely changed my life.
- 45:17>> So, investing into a sales coach.
- 45:19>> Love it. Biggest red flag in a person.
- 45:23>> Biggest red flag in a person, business
- 45:26or personal?
- 45:28both to both and they don't
- 45:33very good question
- 45:35when they
- 45:38just talk about business straight away
- 45:40before even knowing what you do. Um
- 45:44I don't want to just talk business. I
- 45:47want to be able to break ice, right? get
- 45:51a compliment understand someone on a
- 45:53personal level and then
- 45:57>> I also would say
- 45:59>> people that try to sell something to you
- 46:02before even understanding what you want
- 46:04>> that just drives me absolutely insane.
- 46:06Yeah.
- 46:06>> So just give an example
- 46:09>> I got invited to represent digital
- 46:11nomads at the chamber of commerce in
- 46:12met. So did a did a talk in front of a
- 46:15thousand people then I felt like a
- 46:17celebrity. I'm standing outside and
- 46:18there's cues of people lining up trying
- 46:20to talk to me. Everyone there tried to
- 46:23sell me something. I'm like, I'm here to
- 46:26provide value, but you just you're you
- 46:28don't know who I am, what I want, and
- 46:30you're just trying to sell. So, for me,
- 46:32that's a red flag, but at the same time,
- 46:35I see it as an opportunity to be able to
- 46:37to educate them if they're open to it.
- 46:42So,
- 46:43I try not to see too many red flags. I
- 46:46just try to see opportunity.
- 46:48>> Yeah, if
- 46:49>> that makes sense.
- 46:50>> It does.
- 46:51>> What's one belief
- 46:54that you've changed your mind on
- 46:56recently?
- 47:02What's one belief that I've changed my
- 47:04mind on recently? That is a very good
- 47:06question.
- 47:10I would say
- 47:13that is good.
- 47:15Going into debt is good. Using other
- 47:17people's money is good. Before I used to
- 47:19have a poor man's mindset where I'd only
- 47:21spend my own money.
- 47:23>> Um, but being able to use other people's
- 47:25money made me
- 47:28successful.
- 47:29>> OPM, baby.
- 47:30>> OPM. Yeah,
- 47:31>> that's it.
- 47:31>> So, it helped me get to where I am now.
- 47:33>> I love it, man.
- 47:33>> Yeah,
- 47:34>> dude. Give a shout out to Nomadic Closer
- 47:36House. Tell them what it is.
- 47:39>> So, wow. Where do I start? So let's
- 47:44quick talk about Nomadic Closer. So
- 47:45Nomadic Closer is a recruitment agency
- 47:48where we help high ticket closers,
- 47:50setters, CSMs, managers land really good
- 47:54roles in really good businesses. The
- 47:56biggest thing is and the different the
- 47:58difference between what we do and other
- 48:00recruiters is we don't charge upront
- 48:02fees. What we do is we charge on the
- 48:04back end. So we'd rather business owners
- 48:07use the money they're going to spend on
- 48:09a closer up front, put it into ads, make
- 48:11money, and kind of get closer for free.
- 48:13So that is what we do in a nutshell. And
- 48:15we also help businesses scale by
- 48:16implementing sales systems. Any high
- 48:19ticket business owner that has a 3 to
- 48:2250k products, that's who we help.
- 48:25>> Amazing. Final words for the world, if
- 48:27you had 60 seconds, what would you say?
- 48:30Find a mentor that has what you want, is
- 48:33living the life that you want, and don't
- 48:35be scared to invest.
- 48:37>> Love it, man. How can people get in
- 48:38touch with you?
- 48:39>> Uh, Instagram. It's Joel Star. So,
- 48:43Joelstar on Instagram. So, that's the
- 48:44easiest way.
- 48:45>> And Nomad Closer has a page as well,
- 48:47right?
- 48:47>> And Natal has a page as well. Nomad
- 48:49closer.Recruitment. [clears throat]
- 48:50>> Love it. Love it, brother. Thank you so
- 48:52much, my man. Always a pleasure.
- 48:55>> Appreciate it.
- 48:56>> Absolute pleasure being here. Great
- 48:58interviewer. Love the questions. Made me
- 49:00think of it as well. So, appreciate you.
- 49:02>> I love it. I learned a lot about you
- 49:03that I didn't I didn't know before. Uh,
- 49:05so that's that's a lot more things to to
- 49:07follow up now.
- 49:08>> Love that, brother.
- 49:09>> Thanks for your time.
- 49:10>> Hey guys, until next time. This is
- 49:12Nology and uh Joel Olter, guys.
- 49:15Appreciate you.
- 49:18>> What a journey. In today's episode, Joel
- 49:20reminded us that success isn't a
- 49:22straight line. It's chapters. Some
- 49:24glamorous, some painful, and some break
- 49:26you open so you can rebuild with
- 49:28purpose. From Dubai nightife to losing
- 49:31everything during the pandemic to
- 49:32reinventing himself as a top closer and
- 49:34building nomadic closer. His story is
- 49:37proof that clarity and transformation
- 49:39come when you're willing to face
- 49:40yourself. If something resonated with
- 49:42you today, take a moment and reflect on
- 49:44your own path. What chapter are you
- 49:46ready to close and which one are you
- 49:48ready to open? And as always, thank you
- 49:50for listening to Nomology. Don't forget
- 49:52to subscribe, leave a review, and stay
- 49:53tuned because the next episode might be
- 49:56the breakthrough you've been waiting
- 49:57for.
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