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S2 E9 | Dubai Millionaire Lifestyle Almost Destroyed Him — Joel Elster Speaks Out — Transcript

by Nemology Podcast · 9,200 words · 1,420 segments · language en · Watch on YouTube

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  1. 0:21Today on Amology, we sit down with a
  2. 0:23guest whose life story feels almost
  3. 0:25unreal, but every part of it is true.
  4. 0:27who our guest Joel Ster, also known as
  5. 0:29the nomadic closer, has lived more lives
  6. 0:32than most people ever will. Born in the
  7. 0:34UK and raised in Spain after his family
  8. 0:36unexpectedly moved because of a chance
  9. 0:38encounter in a bar, Joel went on to
  10. 0:42travel through 51 countries, work in
  11. 0:45luxury beach clubs, and eventually help
  12. 0:47open high-end nightclubs in Dubai,
  13. 0:49living a life filled with money, excess,
  14. 0:52and non-stop parties until he hit rock
  15. 0:55bottom at the very top. After losing
  16. 0:59everything during the pandemic, dropping
  17. 1:01from 32 restaurant locations to nothing
  18. 1:03and ending up with $36,000 in debt,
  19. 1:06living back with his parents, Joel
  20. 1:08reinvented himself completely. He became
  21. 1:11one of the most effective high ticket
  22. 1:13closers in the industry and built his
  23. 1:15own recruitment agency called Nomadic
  24. 1:17Closer, helping closers and companies
  25. 1:19scale with better systems and better
  26. 1:21people. In this episode, Joel opens up
  27. 1:24like never before. The mistakes, the
  28. 1:26breakdowns, the plant medicine
  29. 1:28revelations, and the purpose-driven
  30. 1:30mission that changed his entire life.
  31. 1:33Get ready. This is one of those
  32. 1:35conversations that forces you to reflect
  33. 1:37on your own path. Welcome to Nomology.
  34. 1:40Joel, welcome to the show.
  35. 1:43>> Thank you, sir.
  36. 1:44>> My man, you're one of my favorite people
  37. 1:45down here. I know you about a year and a
  38. 1:47half. Mr. Pneumatic closer himself.
  39. 1:49>> Here I am. And uh dude, you've been to
  40. 1:52quite a few countries, haven't you?
  41. 1:54>> Um, a few. Not too many.
  42. 1:56>> How many total?
  43. 1:57>> Uh, exactly 51.
  44. 1:59>> Holy crap, man.
  45. 2:00>> Yeah. Who's counting though?
  46. 2:01>> Who's Yeah, it [laughter] doesn't
  47. 2:02matter.
  48. 2:04>> So, dude, how did you actually end up
  49. 2:06here? Like, what's the origin story for
  50. 2:07that? Cuz you lived in Spain as well,
  51. 2:09right?
  52. 2:10>> I did.
  53. 2:10>> How much time we got?
  54. 2:11>> Well, we got we got time. We can get
  55. 2:12into it.
  56. 2:13>> All right. I'm going to I'm going to try
  57. 2:14and say this as short as possible.
  58. 2:16>> Yeah.
  59. 2:16>> Born in the UK.
  60. 2:17>> Yeah. I was four years old when I was in
  61. 2:21in Marba, which is in Spain, with the
  62. 2:23family.
  63. 2:24>> And it was weird like one day my dad's,
  64. 2:26you know, I don't remember this.
  65. 2:27Apparently, this is what they told me
  66. 2:28cuz I don't remember.
  67. 2:30>> But apparently my dad was at a bar one
  68. 2:32night on holiday and this random guy at
  69. 2:34the bar started chatting to my dad. They
  70. 2:36they got on, they got drunk together,
  71. 2:38and then he just said, "Hey, listen. I
  72. 2:40actually have a company. Uh, I I think
  73. 2:43I'd really like to work with you. do you
  74. 2:44want to come down to my office tomorrow
  75. 2:46and and and see if you like what I do?
  76. 2:49He was like, yeah, let's [laughter] go.
  77. 2:51Long story short, went to the office. It
  78. 2:53was time share back then.
  79. 2:55>> And he he absolutely loved it. Had a
  80. 2:58really good offer.
  81. 3:00And then came home and he said he said
  82. 3:01to uh he said to the family, he's like,
  83. 3:03"Um, by the way, um we're moving to
  84. 3:05Spain." And my mom was like, "What do
  85. 3:07you mean moving to Spain? We're here on
  86. 3:08holiday. What are you talking about?" He
  87. 3:10said, "No, we're staying. What what's
  88. 3:12happened?" Said, "No, nothing. you you
  89. 3:14know so and so that I met last night at
  90. 3:15the bar. She offered me a job and I
  91. 3:17think we should stay. So that was it. So
  92. 3:2022 years later I'm still in Spain.
  93. 3:23>> Um so yeah, so born in the UK, age of
  94. 3:26four, went to Spain
  95. 3:27>> and I had the most incredible life in
  96. 3:30Spain. Incredible life. Went to a
  97. 3:32Spanish school. Left school when I was
  98. 3:3515 just because I just didn't like
  99. 3:38school.
  100. 3:39>> Oh, me too.
  101. 3:39>> Absolutely hated school. I was I was the
  102. 3:42I was the English guy amongst a lot of
  103. 3:45Spanish and Moroccans just get into
  104. 3:47fights all the time. Um you know age 13
  105. 3:51to to 15 jumping the school barriers
  106. 3:54going down to the beach smoking weed
  107. 3:56>> just chilling you know like literally
  108. 3:58chilling.
  109. 3:59>> Yeah.
  110. 3:59>> Um and I just
  111. 4:01>> I had I had learning difficulties.
  112. 4:05>> So I learned things very very
  113. 4:06differently. So I thought you know what
  114. 4:08I just need to leave. I just I just I
  115. 4:10can't continue. Age 15
  116. 4:13decided to um to get a real job
  117. 4:16>> really at 15.
  118. 4:18>> Yeah. Okay.
  119. 4:18>> Well, I started I I started working when
  120. 4:20I was like 12 doing things that I
  121. 4:22shouldn't be doing,
  122. 4:23>> right?
  123. 4:23>> Um and then yeah, age 15, I was like,
  124. 4:26"Okay, I need to leave. What can I do?"
  125. 4:29So, I got introduced to a guy who
  126. 4:32actually worked creating movies. He was
  127. 4:36a he was a m movie producer. And I
  128. 4:39didn't know what movie producer was. I
  129. 4:40just thought movies are movies. And he
  130. 4:42said, Joe, he said, um, for the summer,
  131. 4:44if you want, we're we're we're launching
  132. 4:46um a movie and seven documentaries.
  133. 4:49Would love you to come and be a runner
  134. 4:51and just help us.
  135. 4:53So anyway, so I I'll get back to the
  136. 4:56story in a second, but I was I did that
  137. 4:57for the next several years. Absolutely
  138. 5:00loved it. Did that in the winter. In the
  139. 5:02summer, I started working on beach
  140. 5:04clubs. And it was great cuz in the
  141. 5:05summer I was working on the beach clubs.
  142. 5:06In the winter, I was working in the
  143. 5:08movie in the movies. Um, and it got to a
  144. 5:11point where I was making really good
  145. 5:13money in the summer that I'm like, now's
  146. 5:16time I can actually start traveling.
  147. 5:18So, all the money that I made in the
  148. 5:20summer from the age of, I guess, 17, 18.
  149. 5:24Yeah, that was it. So, 17, I started
  150. 5:26traveling, got a fake ID cuz I wasn't
  151. 5:2818. And then I just went to Thailand,
  152. 5:31Malaysia, Singapore, Indonesia, Lao.
  153. 5:33Then I went to Australia and then I went
  154. 5:34to Central America, South America. And I
  155. 5:36started traveling so much that all the
  156. 5:39money that I made for 6 months working
  157. 5:40on the beach, traveling then for 6
  158. 5:42months, spending all my money, coming
  159. 5:44back broke, and starting all over again.
  160. 5:46So I did that till I was about 26.
  161. 5:49Um, and then I got headunted to open a
  162. 5:53nightclub in Dubai. Huh.
  163. 5:54>> Okay. Dubai,
  164. 5:55>> literally. Yeah. So when I told my mom,
  165. 5:57I said, "Mom,
  166. 5:59I've been headunted to go and open a
  167. 6:01nightclub in Dubai." She said to me, I
  168. 6:05mean, [clears throat] do do they have
  169. 6:06alcohol there? Do they [laughter]
  170. 6:09like
  171. 6:09>> That's a fair point.
  172. 6:10>> Like you're going to open a nightclub
  173. 6:12and how it's a bit weird. She said, "Oh,
  174. 6:16and I've also seen some news where you
  175. 6:19can't hold hands with people. You can't
  176. 6:21kiss in public. And um I I'm pretty sure
  177. 6:24I saw someone get arrested for having
  178. 6:26sex on the beach. I'm like, "Mom, you
  179. 6:27that happens anywhere, not just
  180. 6:29[laughter] in Dubai." Um she was like,
  181. 6:31"As long as you go and you don't have
  182. 6:32sex on the beach, you're fine." I was
  183. 6:34like, "Okay, fine."
  184. 6:34>> So you had one restriction, but
  185. 6:35everything was cool.
  186. 6:36>> Yeah. Literally. [laughter]
  187. 6:38>> When I turned up to Dubai, it was
  188. 6:40absolutely insane. So we opened this
  189. 6:43nightclub called VIP Room. And it was
  190. 6:47the first time that a company actually
  191. 6:49brought Europeans to open a nightclub in
  192. 6:52Dubai.
  193. 6:54And the interesting thing was most
  194. 6:55nightclubs in Dubai were run by Indians,
  195. 6:57Filipinos, all the waiters, Sri Lankans.
  196. 7:00So we had us, right? We had years of
  197. 7:03experience working on beach clubs,
  198. 7:06champagne parties, the whole lot. And we
  199. 7:08changed the culture. So I'd like to
  200. 7:11think that I was part of changing the
  201. 7:13nightclub culture in Dubai. Wow.
  202. 7:15>> Where due to understanding human
  203. 7:19psychology, sales, upselling, and just
  204. 7:23making a [ __ ] ton of commission. Um, how
  205. 7:25to make money by referring people to
  206. 7:27other people. We added all that strategy
  207. 7:29in to that nightclub
  208. 7:31>> and we just made an absolute killing. I
  209. 7:33was only meant to be there for 2 months,
  210. 7:34just make money and then go back.
  211. 7:36>> Yeah.
  212. 7:36>> But made so much money in those first
  213. 7:38two months. I'm like, yo, I'm staying.
  214. 7:39>> How long did you stay?
  215. 7:41>> Stayed for 13 years.
  216. 7:42>> Jesus [laughter] Christ. 13 years in
  217. 7:43Dubai.
  218. 7:44>> 13 years in Dubai.
  219. 7:45>> Wow, dude. So, but that was what, 2012?
  220. 7:48>> Uh, December 2012.
  221. 7:50>> Wow.
  222. 7:50>> Yeah.
  223. 7:51>> So, you were kind of there. I mean, that
  224. 7:52was still pretty early, you know,
  225. 7:53considering what they got going on there
  226. 7:54now.
  227. 7:55>> I mean, you you saw all of that get
  228. 7:57built and and and changed over that
  229. 8:00time.
  230. 8:00>> Yeah. The interesting thing is when I
  231. 8:03was running the the beach clubs in
  232. 8:05Marba, Ocean Club, Nikki Beach, you had
  233. 8:08a lot of the Arabs that came there for
  234. 8:10the summer.
  235. 8:11>> Mhm. and you thought you knew how to
  236. 8:13deal with them. You know, they're in
  237. 8:15Spain. If they weren't very polite, you
  238. 8:16could educate. But now I'm in their
  239. 8:19country,
  240. 8:19>> right? So, it was very it's very
  241. 8:22interesting how we had to re-educate
  242. 8:24them in their own country how to how to
  243. 8:27act in a nightclub. So, a lot of them
  244. 8:29came to the nightclub
  245. 8:31to spend money, but they didn't drink
  246. 8:33because of their so everyone was
  247. 8:35watching. So then we had to think, okay,
  248. 8:37well, how can we how can we start
  249. 8:40getting them to spend money
  250. 8:42with without them drinking?
  251. 8:45So,
  252. 8:47how do you think we did it?
  253. 8:48>> VIP tables, hookah, cigars,
  254. 8:51>> hookas. Yeah. Oh, yeah, that one. Not
  255. 8:52Yeah. [laughter]
  256. 8:54>> So, a lot of Yeah. Well, I mean, let's
  257. 8:57let's talk about it, right? So, a lot of
  258. 8:59the a lot of the guys are like, "Well,
  259. 9:00listen. I mean, I'm happy to spend the
  260. 9:02minimum, but what can you bring me?
  261. 9:06So, we had the waiters went out, started
  262. 9:09making, you know, relationships with the
  263. 9:11cabin crew, you know, [clears throat]
  264. 9:13which is Emirates cabin crew. I think it
  265. 9:15was like 60,000 Emirates cabin crew,
  266. 9:18something crazy. Um, and we just started
  267. 9:21inviting them into the club for free.
  268. 9:23Right next to the guys, we just gave
  269. 9:24them a table for free. Then the guys
  270. 9:26would start sending over bottles of
  271. 9:27champagne. And then we thought, "Oh,
  272. 9:29there's there's a little business here."
  273. 9:31So then what we did, we made sure that
  274. 9:32we had 80 girls drinking for free before
  275. 9:36we actually opened. So when people
  276. 9:37walked in, there was just girls
  277. 9:39everywhere. And then that's how we kind
  278. 9:40of started. We also had this thing where
  279. 9:42it's like, how can we find the mega
  280. 9:45wealthy that always comes to our club?
  281. 9:48So what we did is I I sectioned out the
  282. 9:51waiters and I allocated them into
  283. 9:54different regions and looked after
  284. 9:55hotels. So their goal was go to the
  285. 9:58hotel,
  286. 9:59find conc,
  287. 10:02and then say to them, hey, here's some
  288. 10:04money up front. Anyone that has a black
  289. 10:07am send them my way. If they spend, I'm
  290. 10:10going to come on your day off and I've
  291. 10:12got your number and I'm just going to
  292. 10:13give you more money. And these guys are
  293. 10:15used to making like 300 bucks a month.
  294. 10:17>> Yeah. And all of a sudden, you give them
  295. 10:18like maybe 300 bucks under the table.
  296. 10:20They're like, "Oh my god." So all of a
  297. 10:22sudden they're now speaking to to
  298. 10:24everyone else in the hotel saying, "Yo,
  299. 10:26if you have if you know anyone that's
  300. 10:27that's a big spender, introduce them to
  301. 10:29me and then I'm going to put them into,
  302. 10:30you know, in touch with Joel and then so
  303. 10:33so so eventually these these concurs
  304. 10:36that were making 300 bucks, they they
  305. 10:38were banking like two three grand a
  306. 10:39month at some point."
  307. 10:40>> Wow. That's a huge difference for them.
  308. 10:41I mean from 300 you 10xed.
  309. 10:43>> That's it.
  310. 10:44>> Wow.
  311. 10:44>> The only So we scoued massively in in
  312. 10:48Dubai. The issue was I was just around
  313. 10:51money all the time
  314. 10:54and I I was living like a a rich man as
  315. 10:56a poor man. You know, all the I just see
  316. 10:59all this money being spent and I
  317. 11:00thought, well, I can do that as well.
  318. 11:03But I didn't have the money they had,
  319. 11:05but I wanted the lifestyle they had. So,
  320. 11:07I spending money. All the other waiters
  321. 11:09there were spending money. And we
  322. 11:11realized that it got to a point that
  323. 11:13this whole life was just super fake.
  324. 11:16>> Super fake. Everyone in a nightclub goes
  325. 11:19because they want to escape from
  326. 11:20something,
  327. 11:20>> right?
  328. 11:23>> So, but you you see people that turn up
  329. 11:25into nightclubs and you see them for who
  330. 11:27they are in the club and then you start
  331. 11:29making friends and then they invite to
  332. 11:31after parties, they invite you onto
  333. 11:32their yachts, into their, you know,
  334. 11:34penthouse, supercars, and you think you
  335. 11:36have friends and as time goes by when
  336. 11:39you need some help, right? whether it's
  337. 11:42emotionally or what whatever it is, no
  338. 11:46one was there. No one no one was there
  339. 11:49to help you. And it was um it became a
  340. 11:51very very lonely place where everyone
  341. 11:54just in Dubai wanted to just use you.
  342. 11:56They wanted to use you for who you are.
  343. 11:57They you know what I liked about it and
  344. 12:00I and I can admit now is I could go to
  345. 12:04restaurants. I could go to nightclubs. I
  346. 12:06had all the models with me. I could eat
  347. 12:08for free. I could drink for free.
  348. 12:11But I forgot I was married, right? I was
  349. 12:14just chasing the significance and I just
  350. 12:16wanted to be a somebody. And everywhere
  351. 12:17I went, people, "Ah, Joel, welcome.
  352. 12:19Here's a table. Here's your bottle." And
  353. 12:22I just I I was just chasing
  354. 12:23significance. And when I when I had
  355. 12:25everything I wanted, I was at my lowest
  356. 12:27point.
  357. 12:27>> Yeah.
  358. 12:27>> Lowest point.
  359. 12:29>> So packed everything in and then decided
  360. 12:32to move to Bali.
  361. 12:34>> So would you say that, you know, in your
  362. 12:35entire life that would have been your
  363. 12:38darkest moment?
  364. 12:41That was I've had a few dark moments. So
  365. 12:44that would have been the first darkest
  366. 12:46moment. Absolutely. When you think you
  367. 12:50you know had the cars, the watches. I
  368. 12:52was buying the new I was buying three
  369. 12:53new suits every month. I was I was just
  370. 12:57living life. I was going to all the best
  371. 12:59parties, meeting all the celebrities. Um
  372. 13:03we did things I didn't even know
  373. 13:04existed.
  374. 13:06And then I felt like when you when you
  375. 13:08have everything and you've done
  376. 13:09everything, it's like okay well what's
  377. 13:11next? And then I kept chasing trying to
  378. 13:15find pleasure without and I never kind
  379. 13:19of sat down and figured out the journey
  380. 13:22within.
  381. 13:23>> And when I sat there and I tried to
  382. 13:25figure out who I was, I had no idea who
  383. 13:27I was. No idea. So my wife left. The job
  384. 13:33that I had eventually sucked because I
  385. 13:35didn't like the people that was around
  386. 13:36me. I realized that people just wanted
  387. 13:38to use me uh for the contacts or coming
  388. 13:41into my club and and and drinking for
  389. 13:43free.
  390. 13:44And I just didn't know why I was working
  391. 13:4616 hours a day to to live a life that I
  392. 13:49didn't want. So when you live a life for
  393. 13:52so many years and you get to a point
  394. 13:53where you just hit a brick wall, you're
  395. 13:55like,
  396. 13:57"What do I do now? Who am I? Have I just
  397. 14:00wasted 22 years in hospitality getting
  398. 14:04to a point where I've always wanted to
  399. 14:07be and now I'm here and I'm like this is
  400. 14:08horrible. They do, you know, they do say
  401. 14:11that when the loneliest place is at the
  402. 14:14top.
  403. 14:14>> Yeah.
  404. 14:14>> And when I was at the top and I had
  405. 14:16everything [clears throat] I wanted, I
  406. 14:16was empty.
  407. 14:19So I
  408. 14:21literally gave away everything.
  409. 14:24>> Got rid of my car, gave away all my
  410. 14:27suits. I had no more watches. just gave
  411. 14:30everything away. And at that point in
  412. 14:34time, I actually moved to Sri Lanka
  413. 14:36before Bali because I just wanted to
  414. 14:39just figure out who I was.
  415. 14:42And I had a lot of time by myself. And I
  416. 14:45started realizing
  417. 14:48I don't need anyone else to make me
  418. 14:50happy. The only person that can make me
  419. 14:52happy is me. And the weird thing is I
  420. 14:54started I started without realizing I
  421. 14:57just started
  422. 14:59becoming vegan, right? And I know it's a
  423. 15:02bit of a strange turn, but I became
  424. 15:03vegan. I felt good and I look better. I
  425. 15:07look like 15 years younger. Uh, I I I
  426. 15:10could think clearer and I started
  427. 15:12realizing, oh my god, what I want to do,
  428. 15:16I want to I want to help other people
  429. 15:18that have been in my situation to get
  430. 15:20healthier, to get to get clearer on
  431. 15:23their goals.
  432. 15:25And strangely enough, I I became vegan
  433. 15:28and I thought, I don't want to preach
  434. 15:29veganism because, you know, the first
  435. 15:30rule of vegan, you got to tell everyone
  436. 15:32you're vegan. Yeah, that's right. Yeah.
  437. 15:34So, [laughter]
  438. 15:35so then I thought, okay, well, how can I
  439. 15:36preach veganism without preaching?
  440. 15:40So, then I actually moved to the UK for
  441. 15:43a year for for 3 years and I opened a
  442. 15:46chain of vegan restaurants.
  443. 15:48>> What?
  444. 15:48>> Yeah. So, weird. I actually started
  445. 15:53street food. So, it was horrible. We
  446. 15:56started in like November, freezing cold.
  447. 15:58Started selling burgers and hot dogs.
  448. 16:01And all the burgers and hot dogs were
  449. 16:03different color buns. So you had like
  450. 16:04the red was beetroot or you had green
  451. 16:07was matcha.
  452. 16:08>> And we started doing really well. We we
  453. 16:10then opened 13 different locations. We
  454. 16:12had a vegan meat factory. We were
  455. 16:14creating vegan chicken, burgers,
  456. 16:16sausages. We're in 72 different
  457. 16:19restaurants.
  458. 16:20Incredible. Millions a month.
  459. 16:23Then CO happened.
  460. 16:25>> Oh no.
  461. 16:26>> CO happened. Yep. We uh was in the
  462. 16:29process of getting a valuation and we
  463. 16:32didn't even get the valuation back. Co
  464. 16:34happened.
  465. 16:36The first part of COVID was okay cuz
  466. 16:37then we we thought, "Oh, maybe we can
  467. 16:39take over pub kitchens cuz pubs are
  468. 16:41shut." So then we started massively
  469. 16:44opening uh deliveries in multiple
  470. 16:47different sections and around the UK.
  471. 16:51But the faster you scale, the harder it
  472. 16:53is to find stuff. Especially in
  473. 16:54hospitality, like staff are just not
  474. 16:57loyal whatsoever.
  475. 16:58>> That's true.
  476. 16:59>> So again, at that point, I was like,
  477. 17:01"Right, we're it it's it's all or
  478. 17:03nothing."
  479. 17:05And it was horrible. Horrible. We went
  480. 17:08from 13 locations to 32 locations.
  481. 17:12And then we there was I'd say 70% of the
  482. 17:16staff, no word of lie, 70% always made
  483. 17:18excuses, oh, I can't come. I've got
  484. 17:20COVID. this, that, and the other,
  485. 17:22trying to survive, lost everything,
  486. 17:25hundreds of thousands in debt. And I'm
  487. 17:27like, [ __ ] Moved back in with mom and
  488. 17:30dad, age 30. And I'm like, what the [ __ ]
  489. 17:34have I done? [laughter]
  490. 17:36Age, no, age 35.
  491. 17:40Age 30. Age 30. Moved back in with mom
  492. 17:42and dad. Um,
  493. 17:45and it was tough, especially because
  494. 17:48I've had everything and then everyone
  495. 17:51was like, "Why are you starting street
  496. 17:52food?" And then started all the all
  497. 17:54these restaurants and then started the
  498. 17:56the Vegan Meat Factory, then had to shut
  499. 17:58it all down.
  500. 18:00But I've never been a person that's sat
  501. 18:02there for months being depressed. I'm
  502. 18:05like,
  503. 18:06"Okay, what's next?" My mom always used
  504. 18:09to say something to me. She said, "Joel,
  505. 18:12life is like a book.
  506. 18:15Every chapter you have in life, it's
  507. 18:17just a chapter in a book. Doesn't matter
  508. 18:19how bad, how good it was. Once you turn
  509. 18:22that page and you get to a new chapter,
  510. 18:25you carry on. You're never going to go
  511. 18:27back to the old chapters. You've read
  512. 18:28it. You've had it. You've lived it.
  513. 18:30Carry on."
  514. 18:32>> So that's always stuck with me. So
  515. 18:33whenever there's something bad that's
  516. 18:35happened, I'm like, "Okay, that was
  517. 18:37shit."
  518. 18:37>> Yeah. let's turn page and let's carry
  519. 18:41on. So when that happened um just took
  520. 18:46uh took a one-way flight to Bali
  521. 18:49[laughter]
  522. 18:49like I just can't be doing this. Had
  523. 18:51[clears throat]
  524. 18:53no money whatsoever. I was so at this
  525. 18:55point when I sold all the assets I was
  526. 18:57$26,000 in debt. So managed to clear
  527. 19:00everything. $26,000 in debt.
  528. 19:03And I tried at this point doing anything
  529. 19:07possible to to start working online.
  530. 19:10So
  531. 19:13a friend of mine was like, "Listen,
  532. 19:15you've you've been in hospitality for a
  533. 19:16long time.
  534. 19:18You've run clubs. You know, you know how
  535. 19:20to communicate.
  536. 19:22Why don't you just try and communicate
  537. 19:24and sell things online?" I'm like, "How
  538. 19:26do I sell things online?"
  539. 19:28They're like, "Well, there's this thing
  540. 19:30called a closer.
  541. 19:32I've got a friend who who runs a couple
  542. 19:34of offers. Maybe I can introduce you and
  543. 19:35you can and you can close for him.
  544. 19:38Close.
  545. 19:39Okay. So, he introduced me to this guy
  546. 19:42and he was selling a dating program.
  547. 19:44[clears throat]
  548. 19:44>> Okay. Who was it for?
  549. 19:46>> One of the guys who now works with
  550. 19:49school. Um
  551. 19:50>> Okay.
  552. 19:52>> Is it Andrew Kirby?
  553. 19:54>> Okay.
  554. 19:54>> So, yeah, he works with school.
  555. 19:55>> Yeah.
  556. 19:56>> Uh which is quite interesting. It was
  557. 19:59really interesting. He so so so he was
  558. 20:02running an offer for someone I think it
  559. 20:04was called game changers.
  560. 20:06>> Okay.
  561. 20:06>> So yeah
  562. 20:08>> and I was I was there and I'm talking to
  563. 20:10all these guys that have never been on a
  564. 20:12date. They've never touched girls
  565. 20:14before.
  566. 20:14>> Yeah.
  567. 20:17>> And I I found it very entertaining. It
  568. 20:20was [ __ ] It's awesome.
  569. 20:21>> I found it extremely entertaining. um
  570. 20:25where because I I I I'm a guy that had a
  571. 20:28lot of fun in my life and I've I've I
  572. 20:30don't think I've ever struggled
  573. 20:32never really thinking how people
  574. 20:34struggle with what came so easy to me.
  575. 20:38So I didn't know I didn't have a script.
  576. 20:40I didn't know how to sell. I just made
  577. 20:42them feel like [ __ ] [laughter]
  578. 20:44I made them feel like absolute [ __ ] Um
  579. 20:48what happens if if you know you never
  580. 20:51get married? like what are your parents
  581. 20:53going to think of you? Ah, it'll be
  582. 20:54terrible. And them thinking that it's
  583. 20:57terrible. How do you think they're going
  584. 20:58to look at you? And what if you know and
  585. 21:01then I used to say something like um you
  586. 21:03know the definition of hell
  587. 21:06what is it when you're laying on your
  588. 21:09deathbed and you meet the person you
  589. 21:12could have become. You meet the person
  590. 21:14that could could have had that family
  591. 21:16that you never had, but you never became
  592. 21:18that person cuz you didn't take actions.
  593. 21:21That's the definition of hell.
  594. 21:23>> So, do you want to be that person on
  595. 21:25your deathbed that meets the person you
  596. 21:26could have become or do you want to
  597. 21:28>> grow a pair and take action?
  598. 21:30>> Yeah.
  599. 21:30>> And that was that was working. I was
  600. 21:32like, "Oh [ __ ] I'm closing deals. I
  601. 21:34just went really hard on the
  602. 21:35consequence, but I never understood
  603. 21:37sales scripts. I never knew there were
  604. 21:38sales scripts. I just I just wanted to
  605. 21:42influence someone as much as possible to
  606. 21:44take action." And then all of a sudden,
  607. 21:46I started seeing this guy online called
  608. 21:48Jeremy Miner. And I'm like, man, this
  609. 21:50guy Jeremiah, he's talking about sales.
  610. 21:52He's talking about human behavior,
  611. 21:53psychology,
  612. 21:56an actual script, frameworks,
  613. 21:59stages in a in a conversation. I'm like,
  614. 22:01this is really interesting.
  615. 22:04So, he had a a 3-day free workshop. I'm
  616. 22:08like, you know what? I'm going to sign
  617. 22:09up.
  618. 22:10>> At that point, I was I was making three
  619. 22:12grand a month. So, I could never really
  620. 22:14get out of debt. It was just living. I
  621. 22:16was still in debt. And I was making
  622. 22:17three grand a month for the first two
  623. 22:19months. And I'm like, I know I can close
  624. 22:22more. Like, I'm having 10 conversations.
  625. 22:24I'm closing 20%. I know I can close
  626. 22:26more.
  627. 22:29So, after this 3-day workshop, I'm like,
  628. 22:31yeah, I know exactly what to do now. I
  629. 22:33started implementing a few things. My
  630. 22:34clothes went from 20% to 25%. And I'm
  631. 22:37like, I still don't think I understand
  632. 22:40what is what this whole 3-day workshop
  633. 22:42is. I understand the structure, but I
  634. 22:44don't what I don't know why it's not
  635. 22:47working. So, I booked a call with one of
  636. 22:50his sales guys.
  637. 22:52And then I'm like,
  638. 22:55I'm just going to sit there and listen
  639. 22:57to the sales guy and learn from the
  640. 22:59sales guy cuz I've got no [ __ ] money.
  641. 23:0136 26 grand in debt at the moment. Like,
  642. 23:04I I can't.
  643. 23:06>> Anyway, I jump on the phone with him.
  644. 23:08The guy was called Bill Walsh who now
  645. 23:10has his own program called the objection
  646. 23:12box. Before he was working for Jeremy
  647. 23:15Miner selling NPQ that was the name of
  648. 23:17the framework.
  649. 23:18So
  650. 23:21I get on the call. He I'm on Zoom and I
  651. 23:25can see he's reading a script. I'm like
  652. 23:28although he's reading a script, it's
  653. 23:29really [ __ ] good. Like it's he's
  654. 23:31taking me on this like journey. His
  655. 23:33future pacing me. what will my life look
  656. 23:35like if if I have everything I want
  657. 23:38logistically, emotionally takes it away
  658. 23:40with it with the consequence that I kind
  659. 23:43of understood. And I'm like, yo,
  660. 23:46this was incredible.
  661. 23:49And then I said, "Listen, bro, like full
  662. 23:51transparency. I'm on the call just to
  663. 23:53learn. Like, I'm not going to buy
  664. 23:54anything. I'm in debt." He was like,
  665. 23:55"Yeah, that's that's not a problem." He
  666. 23:57said, "Can I ask you a question?" Yeah.
  667. 24:01He said, "How much debt are you in?" "26
  668. 24:05grand." He said, "How much you making at
  669. 24:06the moment?" I said, "Like three grand a
  670. 24:07month."
  671. 24:09He said, "How much time do you think if
  672. 24:11nothing changes it will take you to get
  673. 24:12out of debt?"
  674. 24:158 months. He said, "It's going to be
  675. 24:16more." [laughter]
  676. 24:18He said, "But call it 8 months." He
  677. 24:20said, "If there's a way to get out of
  678. 24:21debt faster, would you be against having
  679. 24:24that conversation?" Of course, I'm not
  680. 24:26against that conversation. He said,
  681. 24:27"Okay,
  682. 24:29have you ever thought about going into
  683. 24:30more debt to get out [laughter] of debt
  684. 24:32faster?"
  685. 24:32>> I love it.
  686. 24:33>> I said, "Are you a dickhead?" I
  687. 24:35literally said that. [laughter] I
  688. 24:37literally said that. And he said, "No,
  689. 24:38no, no, no, no." He [clears throat]
  690. 24:39said, "If there's a way you could get
  691. 24:41out of debt faster, would you not be
  692. 24:44open to having that conversation?" I was
  693. 24:45like, "Yeah, [clears throat] let's have
  694. 24:46that conversation."
  695. 24:49I don't know what he did. He started
  696. 24:50guiding me through like, "If you
  697. 24:52couldn't foul, would you do it?" Yes.
  698. 24:55But why though? double tie downs getting
  699. 24:57me to convince myself that this is what
  700. 24:59I what could get me out of debt faster.
  701. 25:01All I needed was the cash. Managed to
  702. 25:04get money out of my mom, my sister, and
  703. 25:06my great uncle, [laughter] right? 10
  704. 25:09[ __ ] 10 grand. Now I'm 36 grand in debt.
  705. 25:12>> Love it. Yep.
  706. 25:14>> Took me four months to get out of debt.
  707. 25:15>> Here you go.
  708. 25:16>> 4 months. Absolutely insane. My my close
  709. 25:19rate went from 25% to 45%. I was taking
  710. 25:24less calls, more close rays, and I'm
  711. 25:26like, "Wow, incredible."
  712. 25:29So then I'm like, "Wow." Um, my dream
  713. 25:32was always to make like 10 grand a
  714. 25:34month. Like, Joe, imagine if you make 10
  715. 25:36grand a month. Like, and then you start
  716. 25:38making it, you're like,
  717. 25:40>> can't survive on this, you know, because
  718. 25:42your quality goes up. You You start
  719. 25:45investing in some more courses, personal
  720. 25:47development.
  721. 25:48you want to. And and then all of a
  722. 25:51sudden, I'm like, "Wow, I'm now making
  723. 25:52more money than ever before." I remember
  724. 25:54I hit my first 42K in commissions,
  725. 26:00bro. It was another
  726. 26:02It was the second worst time of my life.
  727. 26:04>> Oh, [ __ ] [laughter]
  728. 26:05>> Not the best.
  729. 26:06>> You [ __ ] hate making money, bro.
  730. 26:08What's going on?
  731. 26:08>> It was weird. It was weird, bro. My
  732. 26:10whole life I wanted to make 10 grand a
  733. 26:12month. Now I made 42K.
  734. 26:15I'm sitting there as I was actually
  735. 26:17laying in bed. One eye open I've
  736. 26:20scrolled to open my my my bank account.
  737. 26:23I've seen the 42ks landed into my
  738. 26:25account.
  739. 26:29Bro, I cried.
  740. 26:32I had I had tears rolling down my eyes
  741. 26:34and I'm like,
  742. 26:36"This has not made me any happier. I've
  743. 26:39just made the most amount of money I've
  744. 26:40ever made." And [ __ ] I feel like how I
  745. 26:43felt when I was lost last time. What's
  746. 26:46What's happened? What's wrong?
  747. 26:48>> Money. It's not money that that makes me
  748. 26:50happy. I'm like, got to try and figure
  749. 26:52out what what the thing is.
  750. 26:55[snorts] So then I started going on
  751. 26:58this journey trying to figure out
  752. 27:02my why, my mission, vision, value,
  753. 27:04purpose.
  754. 27:06And I went down the plant medicine road.
  755. 27:08>> Okay. So started
  756. 27:11seeing lots of shamans awascar
  757. 27:15and no word of a lie.
  758. 27:18Several of the
  759. 27:21ceremonies that I had with Aascar showed
  760. 27:23me exactly my mission, vision, value and
  761. 27:26purpose. And from there I created the
  762. 27:29business that I have now, the charity
  763. 27:31that I have now. But I just have such a
  764. 27:34clear path on what I need to do in life.
  765. 27:38That I thought that's it. I just need to
  766. 27:41implement.
  767. 27:41>> Yeah.
  768. 27:42>> Done.
  769. 27:45>> Although I knew what to do and I could
  770. 27:47see it, I didn't how to integrate it.
  771. 27:51And I feel like a lot of people that go
  772. 27:52down plant medicine, you know, road and
  773. 27:55do Iaska, they have a great memory, a
  774. 27:58great experience, but then it's how do
  775. 28:01they integrate that into day-to-day
  776. 28:02life?
  777. 28:04So, fortunately, someone introduced me
  778. 28:06to um an integrator. She was a
  779. 28:09hypnotherapist, NLP coach. She doesn't
  780. 28:11like to have labels, but
  781. 28:14>> to give context.
  782. 28:16and she really helped me understand the
  783. 28:19visions and what it was and helped me
  784. 28:21integrate
  785. 28:24and it was absolutely incredible. And I
  786. 28:26I want to tell you what happened on one
  787. 28:28of the ceremonies. So
  788. 28:31I'm sitting there like I I just I just
  789. 28:33need a bit of guidance. I need guidance
  790. 28:35on why I'm here, why I'm making money
  791. 28:37because this money is not making me
  792. 28:38happy.
  793. 28:40So, I had this vision of it was kind of
  794. 28:43like receiving,
  795. 28:45holding, and then giving. And I'm like,
  796. 28:48what is this? Like, I'm receiving
  797. 28:50something, I'm holding it, and then I'm
  798. 28:52giving it away. What is this?
  799. 28:54>> And then all of a sudden, I just I I I
  800. 28:57just thought, "Oh my god, I'm just a
  801. 28:59vehicle."
  802. 29:00>> Like, this this is a vessel. I'm I'm
  803. 29:03just a vehicle. I'm fortunate now to be
  804. 29:05making money.
  805. 29:06>> Yeah.
  806. 29:06>> But that money is not mine. So the more
  807. 29:08money I make, I'm the vehicle to be able
  808. 29:11to give more money away. I'm like,
  809. 29:13that's why I want to make money. That's
  810. 29:15my purpose. So then created charities. I
  811. 29:18helped more more closers make more money
  812. 29:20by opening a recruitment agency called
  813. 29:23the matter closer, right? Cuz then the
  814. 29:24matter closer also came out of one of
  815. 29:26the visions that I had. So now I'm like,
  816. 29:28wow, I understand my purpose, my
  817. 29:30mission, my vision, my values, and
  818. 29:32everything just started just just
  819. 29:34flowing, bro. And that that happened
  820. 29:372021.
  821. 29:38>> Well, that's pretty interesting because
  822. 29:39when you had that happen in Dubai, you
  823. 29:42literally did the same thing. It just
  824. 29:44maybe wasn't as clear cuz when you
  825. 29:46weren't happy, you were making all this
  826. 29:47money. You weren't happy and you just
  827. 29:48gave everything away.
  828. 29:50>> It was kind of like a precursor to what
  829. 29:53you got going on now. I just wanted to
  830. 29:55cut the negativity that I had from a
  831. 29:56past life. Just wanted to cut and move
  832. 29:58on.
  833. 29:58>> Yeah.
  834. 29:59>> Without understanding.
  835. 30:00>> And I I I thought I knew the journey and
  836. 30:04where I needed to go.
  837. 30:05But it was just a stepping stone. Yeah.
  838. 30:07I had no idea. I was just trying
  839. 30:09something different.
  840. 30:10>> So, you mentioned a couple of people
  841. 30:11that helped you along your way. Who
  842. 30:12would you say was the most influential
  843. 30:14coach or mentor in your life?
  844. 30:17>> Good question. There's a there's a guy
  845. 30:19called Bogdan Mikov and he is an
  846. 30:23incredible human being. He's the most
  847. 30:26disciplined guy I've ever met. He's been
  848. 30:28through a hell of a lot and I would say
  849. 30:32he's been one of the biggest influences
  850. 30:33that that I've had um as a good friend,
  851. 30:38as a mentor, helping me rewire my brain.
  852. 30:42Uh he's just an incredible human being.
  853. 30:45>> Incredible human being. Um
  854. 30:48and then the the sounds mentors I've
  855. 30:50had.
  856. 30:51>> Yeah.
  857. 30:52>> Um Sean Ray is another guy who I highly
  858. 30:55respect. is one of my mentors that
  859. 30:58helped me really understand
  860. 31:01Jerry Miner's NEPQ sales process to to
  861. 31:06not just understand it, but how to adapt
  862. 31:08it into my unique self.
  863. 31:11>> Yeah.
  864. 31:11>> Cuz I I kept trying to be like the
  865. 31:13coach. [clears throat] I kept trying to
  866. 31:14be
  867. 31:14>> and I and and people like, "Yo, you why
  868. 31:17are you trying to be
  869. 31:19>> Jeremy Miner?" Said, "You're never going
  870. 31:21to be Jeremy Miner. You're never going
  871. 31:22to be first best." I'm like, "Well, I
  872. 31:23want to be first best." They're like,
  873. 31:25"No, no, you need to become first best
  874. 31:28of yourself so then you can beat that
  875. 31:30other person." So, I'm like, "Okay, what
  876. 31:32does that mean?" Uh, I need to be able
  877. 31:36to, you know, change it into my own
  878. 31:38style so then I can embody it and then
  879. 31:41put it into action and become the first
  880. 31:43best of myself, not the first best of
  881. 31:45someone else.
  882. 31:46>> Because you're never going to be first
  883. 31:47best of someone else.
  884. 31:48>> Yeah, it's true.
  885. 31:48>> And that's that's what happens with a
  886. 31:50lot of people. They see someone, they
  887. 31:52see someone they admire and they try and
  888. 31:54be like that person so much that they
  889. 31:56lose their identity.
  890. 31:57>> So let's go back. Okay, that person you
  891. 32:01look you look up to that person, that
  892. 32:02person inspires you. What do they do
  893. 32:04that you can do for yourself in your own
  894. 32:06style so you're not copying someone,
  895. 32:09you're being authentic.
  896. 32:10>> Yeah.
  897. 32:10>> And it's that authenticity that people
  898. 32:12miss.
  899. 32:13>> It's incredibly difficult and especially
  900. 32:15now I'm sort of glad that it happened,
  901. 32:17but people got to be careful with that a
  902. 32:19lot. I mean, you know, we had um I
  903. 32:22remember, you know, early 2000s, like if
  904. 32:24you read self-help books, if you're
  905. 32:26listening to podcasts, I mean, not that
  906. 32:28there was many podcasts back then, but
  907. 32:30you know, even Tony Robbins and people
  908. 32:31were like, "Oh, what's wrong with you?
  909. 32:33Why do you need help?" You know, what
  910. 32:34are you trying to like are you [ __ ]
  911. 32:36[ __ ] Like, why are you listening to
  912. 32:37this?
  913. 32:38>> And then we went complete wokeism in the
  914. 32:402010s. And then 2020s, Andrew Tate came
  915. 32:43online and a bunch of others like him.
  916. 32:44And now you got the whole red pill
  917. 32:46community. And a lot of people, you
  918. 32:47know, they go the other way, but you go
  919. 32:49so far that, you know, like you're never
  920. 32:50going to be Tate because Tate is Tate.
  921. 32:52So, you got to figure out who are you in
  922. 32:54your own life. Like, you could be as
  923. 32:55great as him or bigger or better or more
  924. 32:58viral, but it's got to be in your own
  925. 32:59style. And you can't just go and copy
  926. 33:01another man's life cuz you're not going
  927. 33:03to be happy even if you could. If you
  928. 33:05snap a magic wand, whatever it is,
  929. 33:07you're never going to truly enjoy that
  930. 33:08life anyway. You know, like, who wants
  931. 33:10to smoke three cigars a day? Maybe you
  932. 33:12don't like smoking, but if you want to
  933. 33:13copy him, you got to smoke three cigars
  934. 33:15a day. That's what the man does. So now
  935. 33:16you're going to be puffing away and you
  936. 33:17don't even like it. It's it's very very
  937. 33:21uh interesting the journey of life and
  938. 33:23authenticity. But I feel the more that
  939. 33:25becomes your purpose, the easier and
  940. 33:28better you feel about all the
  941. 33:30difficulties that come cuz you kind of
  942. 33:31have that guidance of you know where
  943. 33:33you're going. Whereas just the copying
  944. 33:35side, man, that's tough.
  945. 33:36>> 100%.
  946. 33:37>> Yeah.
  947. 33:37>> I think the most important thing is is
  948. 33:39finding a mentor that has what you want
  949. 33:43and lives how you want to live.
  950. 33:45>> True. And that's what I've always been
  951. 33:47fortunate enough to do. Like something I
  952. 33:49haven't told told you really is I
  953. 33:52stuttered till the age of 15. Like my
  954. 33:54communication skills and my confidence
  955. 33:56was horrible. I didn't want to be in
  956. 34:00public. I didn't want to speak in
  957. 34:01public. Had this horrible stutter.
  958. 34:04And
  959. 34:06I found this mentor that
  960. 34:08he was like, "Joel, I used to have a
  961. 34:10stutter.
  962. 34:12Joel, I know what you're going through.
  963. 34:16Um, I would love to take you under my
  964. 34:18wing and show you what I do, how I
  965. 34:22communicate, how I influence people, how
  966. 34:24I make my money, but it's not going to
  967. 34:27be easy for you.
  968. 34:29It's like, sure, let's
  969. 34:32go.
  970. 34:33Um, but what he really taught me is how
  971. 34:36to influence people by getting others to
  972. 34:41come up with the answers rather than
  973. 34:43putting them into buckets, being super
  974. 34:45curious. Cuz a lot of times what
  975. 34:47happens, and this relates into sales as
  976. 34:49well. What happens a lot of time is if
  977. 34:52you ask someone a question,
  978. 34:54it's like so
  979. 34:57let's say in real estate, you know, you
  980. 35:00let's say you're a real estate agent,
  981. 35:01you're showing someone around before you
  982. 35:03showing them around, like so um if you
  983. 35:05had to compro compromise on something,
  984. 35:07would it be area size or price? Well,
  985. 35:09what if it's the fourth one? Or if
  986. 35:11there's two things that you're looking
  987. 35:12for in a perfect house, would it be size
  988. 35:16or would it be location? Well, what if
  989. 35:17it's the third one?
  990. 35:18>> Mhm. So rather than put making boxes,
  991. 35:21you ask them open questions. You get
  992. 35:24them to come up with the answer and you
  993. 35:26get them to take responsibility for
  994. 35:28their answer. Because if they take
  995. 35:29responsibility, it's their idea and it
  996. 35:31has more value. If it's your idea, it
  997. 35:33has less value.
  998. 35:34>> Yeah.
  999. 35:34>> So how can you start asking questions
  1000. 35:36where
  1001. 35:38when you become smart and understand
  1002. 35:40what you do, you can start asking
  1003. 35:42rhetorical questions? What do rhetorical
  1004. 35:45questions do? It's asking questions. is
  1005. 35:48planting seeds in someone's mind where
  1006. 35:52by asking this question, you know
  1007. 35:54exactly what they're going to say, but
  1008. 35:55they say it with their own words. And
  1009. 35:57then what happens is they're like, "Oh,
  1010. 36:00never never said it out loud." Yeah. I
  1011. 36:02mean, with you, how many times have you
  1012. 36:03thought something and then you said it
  1013. 36:06out loud and you've turned around and
  1014. 36:08you're like, "Oh my god, I've never said
  1015. 36:09it out loud before."
  1016. 36:10>> Yeah.
  1017. 36:10>> Now that I think about it, you're right.
  1018. 36:13So that is the power of of influence.
  1019. 36:16influencing someone to do something they
  1020. 36:18want to do by the p the power and the
  1021. 36:19quality of your questions.
  1022. 36:22>> So that was the biggest lesson I learned
  1023. 36:24from that mentor.
  1024. 36:25>> And who was that?
  1025. 36:27>> It was a guy who now is a a billionaire
  1026. 36:29tech genius genius. So I can't mention
  1027. 36:31his name. [laughter]
  1028. 36:33>> Yeah. Yeah.
  1029. 36:34>> Seems like the type of guy that would
  1030. 36:36>> billionaire tech genius genius living in
  1031. 36:38between Miami, Monaco, Marbaya, you name
  1032. 36:42it. Dubai. Yeah. Beautiful. Yeah.
  1033. 36:46Man, that's um
  1034. 36:49that's inspirational.
  1035. 36:51But I want to know in your life, you put
  1036. 36:53everything together, what was your
  1037. 36:56biggest mistake? What was my biggest
  1038. 36:58mistake?
  1039. 37:04Having business partners.
  1040. 37:06>> Holy [snorts]
  1041. 37:06[ __ ]
  1042. 37:08>> Yeah.
  1043. 37:08>> Oh, I want to hear this.
  1044. 37:10>> Having business partners.
  1045. 37:12>> I'm a visionary.
  1046. 37:13>> Yeah. So I I have incredible ideas
  1047. 37:18and I have shiny object syndrome. So I
  1048. 37:21always needed someone who's the
  1049. 37:22integrator. Joel, let me get your ideas.
  1050. 37:25Let me understand it. Let me say yes,
  1051. 37:27let's do this. No, let's not do this.
  1052. 37:29And I'll help implement it. And I
  1053. 37:31thought, [clears throat] okay, well, if
  1054. 37:32I find that person, I can start a
  1055. 37:35business.
  1056. 37:37So
  1057. 37:39found a business partner who is the
  1058. 37:40integrator.
  1059. 37:43We had the same mission, vision, and
  1060. 37:45values at the beginning, but then he's
  1061. 37:47changed.
  1062. 37:50And at the same time, due to being new
  1063. 37:52to having business partners, I didn't
  1064. 37:54have a shareholders agreement.
  1065. 37:56It it was just an absolute nightmare.
  1066. 37:58So, I thought I learned my lesson.
  1067. 38:00[laughter]
  1068. 38:01But I didn't
  1069. 38:03found another business partner who again
  1070. 38:06I thought had the same mission, vision,
  1071. 38:08value, and purpose. When times got hard,
  1072. 38:10they split.
  1073. 38:12left me with everything. So, and and
  1074. 38:14then it just car carried on. So, the
  1075. 38:17then
  1076. 38:192021, 2 and 3 were some of the best
  1077. 38:21years of my life. 2024, last year, as
  1078. 38:24things were going so well, I thought,
  1079. 38:25okay, now it's time to open multiple
  1080. 38:27different businesses, multiple different
  1081. 38:28business partners. Let's just expand.
  1082. 38:33Two things happened. One, I didn't have
  1083. 38:35full control on anything anymore, or I
  1084. 38:38didn't have focus on anything 100%. And
  1085. 38:42two, there were so many business
  1086. 38:43partners that that weren't given 100%.
  1087. 38:46Things started just dying.
  1088. 38:49>> Business partners just started screwing
  1089. 38:50me over or disappearing or or losing
  1090. 38:54faith and just dropping off.
  1091. 38:57And it was it was probably the hardest
  1092. 39:02part of
  1093. 39:05my career where it was is it me? Am I
  1094. 39:09not good enough? our business is failing
  1095. 39:11because I don't have what it takes.
  1096. 39:15But in reality, it was me not having
  1097. 39:17faith that I could actually do it by
  1098. 39:19myself.
  1099. 39:21So
  1100. 39:22what I do now is rather than business
  1101. 39:25partners,
  1102. 39:27just hire people
  1103. 39:29have create entrepreneurs, not
  1104. 39:32entrepreneurs. Mhm.
  1105. 39:33>> People that want to grow within your
  1106. 39:35business, that can see your value, that
  1107. 39:36are on salary, that are happy, and you
  1108. 39:39build culture, and then that way once
  1109. 39:41you once you learn to delegate, that's
  1110. 39:42where things change. But I'd say
  1111. 39:46I thought having business partners would
  1112. 39:48be the key to my success, but it was
  1113. 39:51probably the key to my failure.
  1114. 39:54So, was that my fault not choosing the
  1115. 39:56right business partners? Was that my
  1116. 39:57fault for not communicating? Was that my
  1117. 40:00It wasn't my fault. It was things just
  1118. 40:03didn't work out. And that's what happens
  1119. 40:05in business. It doesn't matter how many
  1120. 40:07how much time money you put into it.
  1121. 40:10Sometimes it it's like marriage. Yeah.
  1122. 40:12>> Marriages don't always work out. You
  1123. 40:14think they're going to,
  1124. 40:16>> but then it's like, okay, am I going to
  1125. 40:18be single for the rest of my life? No.
  1126. 40:19You keep on looking.
  1127. 40:21>> But with business,
  1128. 40:23you don't need business partners. You
  1129. 40:25can just hire people that are smarter
  1130. 40:27than you that can help you grow. So
  1131. 40:29that's my biggest lesson. Dude, that's
  1132. 40:32that's that's deep because I've had, you
  1133. 40:35know, great partnerships. I've also had
  1134. 40:37terrible partnerships.
  1135. 40:38>> And I realized pretty much the same
  1136. 40:41thing. And my one coach, JT Fox, he
  1137. 40:45said, "Look, you got to understand the
  1138. 40:46strategy to making $10,000, $100,000, a
  1139. 40:50million, $10 million, $100 million." And
  1140. 40:52every single strategy is different.
  1141. 40:53>> And your zero to 100 is the hardest
  1142. 40:55because that's all off your own sweat of
  1143. 40:57your back.
  1144. 40:58>> It's really hard. [clears throat] You
  1145. 40:59just got to grind it out, get 100K, and
  1146. 41:00you that's it. You've done it. But now
  1147. 41:02to make a million, the next step is you
  1148. 41:05got to be able to create the role that's
  1149. 41:08satisfying enough to an entrepreneur
  1150. 41:10like you said that's going to work for
  1151. 41:12$100,000 but give you a million dollars
  1152. 41:14worth of value.
  1153. 41:15>> And most of the time, you're right, it
  1154. 41:17is a confidence thing. I always thought
  1155. 41:18I'm like, well, if I was that person, I
  1156. 41:20would never accept that role. I would
  1157. 41:22want 50% equity. I would want a
  1158. 41:24partnership. So in turn, we think that
  1159. 41:26well this is what this guy's gonna want.
  1160. 41:28So let me make him a partner. Let me
  1161. 41:30give him everything that I would want
  1162. 41:32and treat him as an equal. And in the
  1163. 41:34end, I realized not everybody wants
  1164. 41:36that.
  1165. 41:37>> Not everybody wants that. And you got to
  1166. 41:39let people be.
  1167. 41:40>> Yeah.
  1168. 41:41>> And I had a lot of times that I was
  1169. 41:43like, "Bro, why do you have these stupid
  1170. 41:44hobbies? Why do you do this? Why do you
  1171. 41:45do that? Just focus on the business."
  1172. 41:46And then I realized I'm like, I'm
  1173. 41:48literally building him into something
  1174. 41:50that he's eventually going to explode
  1175. 41:52in. Mhm.
  1176. 41:52>> And that's literally what happened to me
  1177. 41:54as well. Partner blew up. He couldn't
  1178. 41:55handle it. And then he said, "I wish I
  1179. 41:57just stayed in my role and you paid me
  1180. 41:59like what I [ __ ] wanted."
  1181. 42:00>> Yeah.
  1182. 42:01>> And I was like,
  1183. 42:02>> "Yeah." I I had this conversation with
  1184. 42:04my brother-in-law and I'm like I'm like,
  1185. 42:06"Man, you're so smart. Like, why why not
  1186. 42:10just create your own business? Like, I
  1187. 42:11just don't get it." He said, "Joe," he
  1188. 42:13said, "I'm an employee. I have a great
  1189. 42:17job. I make really good money. I have my
  1190. 42:20holidays. I have my pay arrive every
  1191. 42:23single month. I know exactly how much is
  1192. 42:25coming in. I get my bonuses. I have my
  1193. 42:27promotions. I have my three holidays a
  1194. 42:30year. I come home to your sister, to my
  1195. 42:33family, to a beautiful house. I couldn't
  1196. 42:36be happier. Why would I want to have the
  1197. 42:38stress that I've seen you go through?
  1198. 42:40I'm like, [laughter] okay, fair enough.
  1199. 42:43Fair enough.
  1200. 42:44>> People want different things, man.
  1201. 42:46People want different things.
  1202. 42:46>> And I thought about But I'm like, why do
  1203. 42:48why why doesn't everyone try and have
  1204. 42:49their own business? They don't want to
  1205. 42:51have the stress.
  1206. 42:52>> Some people are just happy living the
  1207. 42:54life of a of an employee and there's
  1208. 42:56nothing wrong with it.
  1209. 42:57>> Yeah.
  1210. 42:58>> Until someone challenges you, it's like,
  1211. 43:00I thought there was something wrong with
  1212. 43:01you, but
  1213. 43:03entrepreneurs have a very different
  1214. 43:05mindset. an employee.
  1215. 43:06>> Dude, the alchemy of cortisol into
  1216. 43:10stress or cortisol into action and power
  1217. 43:14and energy and intensity works
  1218. 43:16differently for people.
  1219. 43:17>> And I feel the more stressed I am, the
  1220. 43:19more energy I get. The more difficult
  1221. 43:22something is, the more defiant and
  1222. 43:23stubborn I become into accomplishing.
  1223. 43:25>> True.
  1224. 43:26>> Where I can imagine a lot of people,
  1225. 43:28they feel that and they're they're
  1226. 43:30averse to it. They're like, I don't like
  1227. 43:32this feeling. Why would I choose to feel
  1228. 43:33like this every day? What's the point?
  1229. 43:35>> Yeah.
  1230. 43:36>> You know, and and to me, I've never had
  1231. 43:37a hobby.
  1232. 43:38>> Yeah.
  1233. 43:38>> I've never had a hobby. Like I I can't
  1234. 43:40even like even the things that I love
  1235. 43:41like I love cars. I love But it's like
  1236. 43:44like I
  1237. 43:45>> is a hobby.
  1238. 43:46>> Business hobby. This is what I do every
  1239. 43:47day, you know? I could never imagine
  1240. 43:49like going and like, you know, like I'll
  1241. 43:51do it sometimes just for fun with a
  1242. 43:52buddy or whatever, but something small.
  1243. 43:54>> I love cars. I love [ __ ] around driving
  1244. 43:55this and that,
  1245. 43:56>> but I can't sit there and and and wrench
  1246. 43:58on a car and I just pay for it. just
  1247. 44:00[ __ ] Hey, do this so it's done and then
  1248. 44:02I can enjoy it more and then that's it.
  1249. 44:04Whereas some people like they literally
  1250. 44:05can't wait to get off work and go do
  1251. 44:07something. And to me, I'm like that is
  1252. 44:09the biggest waste of time because you're
  1253. 44:10doing 50 things at once and you're only
  1254. 44:12getting good at none of them.
  1255. 44:14>> So true, bro. Crazy, right? [laughter]
  1256. 44:18>> Key to success, just work harder.
  1257. 44:19>> Just work harder,
  1258. 44:22>> bro. Let's hit the rapid fire round,
  1259. 44:24man. I got a couple of uh quick
  1260. 44:26questions I want to run by you and see
  1261. 44:28what you think. Um, what is a book that
  1262. 44:32changed your life?
  1263. 44:34>> Book that changed my life. How to win
  1264. 44:36friends and influence.
  1265. 44:38>> Amazing.
  1266. 44:39>> Very, very good book.
  1267. 44:40>> Especially in the industry I was in,
  1268. 44:42especially in hospitality.
  1269. 44:43>> Mhm.
  1270. 44:44>> It's how can you make someone feel
  1271. 44:46special? And and I always say to people,
  1272. 44:48the easiest way to sell to someone or
  1273. 44:50the easy way to break ice, if you're
  1274. 44:52going networking and you're trying to
  1275. 44:54meet people, give them a compliment.
  1276. 44:55>> Yeah.
  1277. 44:55>> Easy.
  1278. 44:56>> Yeah.
  1279. 44:56>> Who doesn't like compliments? It's such
  1280. 44:58a great icebreaker. Mhm.
  1281. 44:59>> Tell me more.
  1282. 45:00>> You know, [laughter] exactly.
  1283. 45:01>> Let me speak to you.
  1284. 45:02>> Yeah. [gasps]
  1285. 45:04>> Um, best money you ever spent.
  1286. 45:06>> Best uh first I'd say investing into
  1287. 45:10Jeremy Miner. Uh, my first big 10K.
  1288. 45:14>> Um,
  1289. 45:15>> yeah, that definitely changed my life.
  1290. 45:17>> So, investing into a sales coach.
  1291. 45:19>> Love it. Biggest red flag in a person.
  1292. 45:23>> Biggest red flag in a person, business
  1293. 45:26or personal?
  1294. 45:28both to both and they don't
  1295. 45:33very good question
  1296. 45:35when they
  1297. 45:38just talk about business straight away
  1298. 45:40before even knowing what you do. Um
  1299. 45:44I don't want to just talk business. I
  1300. 45:47want to be able to break ice, right? get
  1301. 45:51a compliment understand someone on a
  1302. 45:53personal level and then
  1303. 45:57>> I also would say
  1304. 45:59>> people that try to sell something to you
  1305. 46:02before even understanding what you want
  1306. 46:04>> that just drives me absolutely insane.
  1307. 46:06Yeah.
  1308. 46:06>> So just give an example
  1309. 46:09>> I got invited to represent digital
  1310. 46:11nomads at the chamber of commerce in
  1311. 46:12met. So did a did a talk in front of a
  1312. 46:15thousand people then I felt like a
  1313. 46:17celebrity. I'm standing outside and
  1314. 46:18there's cues of people lining up trying
  1315. 46:20to talk to me. Everyone there tried to
  1316. 46:23sell me something. I'm like, I'm here to
  1317. 46:26provide value, but you just you're you
  1318. 46:28don't know who I am, what I want, and
  1319. 46:30you're just trying to sell. So, for me,
  1320. 46:32that's a red flag, but at the same time,
  1321. 46:35I see it as an opportunity to be able to
  1322. 46:37to educate them if they're open to it.
  1323. 46:42So,
  1324. 46:43I try not to see too many red flags. I
  1325. 46:46just try to see opportunity.
  1326. 46:48>> Yeah, if
  1327. 46:49>> that makes sense.
  1328. 46:50>> It does.
  1329. 46:51>> What's one belief
  1330. 46:54that you've changed your mind on
  1331. 46:56recently?
  1332. 47:02What's one belief that I've changed my
  1333. 47:04mind on recently? That is a very good
  1334. 47:06question.
  1335. 47:10I would say
  1336. 47:13that is good.
  1337. 47:15Going into debt is good. Using other
  1338. 47:17people's money is good. Before I used to
  1339. 47:19have a poor man's mindset where I'd only
  1340. 47:21spend my own money.
  1341. 47:23>> Um, but being able to use other people's
  1342. 47:25money made me
  1343. 47:28successful.
  1344. 47:29>> OPM, baby.
  1345. 47:30>> OPM. Yeah,
  1346. 47:31>> that's it.
  1347. 47:31>> So, it helped me get to where I am now.
  1348. 47:33>> I love it, man.
  1349. 47:33>> Yeah,
  1350. 47:34>> dude. Give a shout out to Nomadic Closer
  1351. 47:36House. Tell them what it is.
  1352. 47:39>> So, wow. Where do I start? So let's
  1353. 47:44quick talk about Nomadic Closer. So
  1354. 47:45Nomadic Closer is a recruitment agency
  1355. 47:48where we help high ticket closers,
  1356. 47:50setters, CSMs, managers land really good
  1357. 47:54roles in really good businesses. The
  1358. 47:56biggest thing is and the different the
  1359. 47:58difference between what we do and other
  1360. 48:00recruiters is we don't charge upront
  1361. 48:02fees. What we do is we charge on the
  1362. 48:04back end. So we'd rather business owners
  1363. 48:07use the money they're going to spend on
  1364. 48:09a closer up front, put it into ads, make
  1365. 48:11money, and kind of get closer for free.
  1366. 48:13So that is what we do in a nutshell. And
  1367. 48:15we also help businesses scale by
  1368. 48:16implementing sales systems. Any high
  1369. 48:19ticket business owner that has a 3 to
  1370. 48:2250k products, that's who we help.
  1371. 48:25>> Amazing. Final words for the world, if
  1372. 48:27you had 60 seconds, what would you say?
  1373. 48:30Find a mentor that has what you want, is
  1374. 48:33living the life that you want, and don't
  1375. 48:35be scared to invest.
  1376. 48:37>> Love it, man. How can people get in
  1377. 48:38touch with you?
  1378. 48:39>> Uh, Instagram. It's Joel Star. So,
  1379. 48:43Joelstar on Instagram. So, that's the
  1380. 48:44easiest way.
  1381. 48:45>> And Nomad Closer has a page as well,
  1382. 48:47right?
  1383. 48:47>> And Natal has a page as well. Nomad
  1384. 48:49closer.Recruitment. [clears throat]
  1385. 48:50>> Love it. Love it, brother. Thank you so
  1386. 48:52much, my man. Always a pleasure.
  1387. 48:55>> Appreciate it.
  1388. 48:56>> Absolute pleasure being here. Great
  1389. 48:58interviewer. Love the questions. Made me
  1390. 49:00think of it as well. So, appreciate you.
  1391. 49:02>> I love it. I learned a lot about you
  1392. 49:03that I didn't I didn't know before. Uh,
  1393. 49:05so that's that's a lot more things to to
  1394. 49:07follow up now.
  1395. 49:08>> Love that, brother.
  1396. 49:09>> Thanks for your time.
  1397. 49:10>> Hey guys, until next time. This is
  1398. 49:12Nology and uh Joel Olter, guys.
  1399. 49:15Appreciate you.
  1400. 49:18>> What a journey. In today's episode, Joel
  1401. 49:20reminded us that success isn't a
  1402. 49:22straight line. It's chapters. Some
  1403. 49:24glamorous, some painful, and some break
  1404. 49:26you open so you can rebuild with
  1405. 49:28purpose. From Dubai nightife to losing
  1406. 49:31everything during the pandemic to
  1407. 49:32reinventing himself as a top closer and
  1408. 49:34building nomadic closer. His story is
  1409. 49:37proof that clarity and transformation
  1410. 49:39come when you're willing to face
  1411. 49:40yourself. If something resonated with
  1412. 49:42you today, take a moment and reflect on
  1413. 49:44your own path. What chapter are you
  1414. 49:46ready to close and which one are you
  1415. 49:48ready to open? And as always, thank you
  1416. 49:50for listening to Nomology. Don't forget
  1417. 49:52to subscribe, leave a review, and stay
  1418. 49:53tuned because the next episode might be
  1419. 49:56the breakthrough you've been waiting
  1420. 49:57for.

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