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S1 E3: Joe Lowry, President, Global Lithium LLC — Transcript

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0:02[Music]
0:06today we are thrilled I'm really
0:08thrilled to be joined by Joe lorri
0:10president of global lithium LLC as our
0:12guest with over two decades of
0:14experience in the lithium industry and
0:16extensive work in the US Japan and China
0:19Joe has earned the nickname of Mr
0:21lithium he has been a key figure in the
0:23lithium ion battery industry since its
0:27early days and has held significant role
0:30in Asia Pacific his company Global
0:33lithium LLC offers expert advisory
0:35Services globally including market
0:37analysis and strategy development Joe
0:39welcome to the show thank you very much
0:41I have to say as a podcaster I am so
0:44excited I love speaking with people who
0:46are usually on the other side of the
0:47table or the other side of the mic as we
0:49might say so with that and and now you
0:51are now on that side of the mic I am so
0:54with that said I would love to first of
0:56all just get an understanding of how you
0:57became known as Mr lithium did you start
1:00calling yourself that that people say
1:01Hey you are that man like how did that
1:03happen no I
1:05am not Mr lithium I am the the original
1:09Mr lithium was a guy named Jerry orasm
1:12and he started going to Japan in the
1:1470s and he earned the nickname the
1:18Japanese called him Mr lithium so when I
1:21kind of took over the business from
1:25him um and I
1:28behaved they transferred that mantle to
1:32me so it was it was a great
1:35compliment but I actually view myself as
1:37the Forest Gump of lithium so I don't
1:39take that Mr lithium thing that
1:41seriously so when you say that you were
1:42the Forest Gump of lithium what what
1:44does that mean right place right time
1:47accidental I mean I just happened to be
1:50responsible for the products that were
1:52adopted for use in the lithium ion
1:55battery Sony happened to pick our
1:58product I became the first guy not
2:01because I was smart or good it's because
2:04I was there okay so we'll talk about I
2:06want to get into the podcast obviously
2:07but I want to talk about being there
2:09what does that mean you make it sound so
2:10easy but I'm assuming there are
2:12relationships you have to build
2:13Partnerships you have to maintain let's
2:15talk about building 100% I first went to
2:18Japan you know in the '90s
2:21and Sony had gotten the product through
2:25a joint venture partner we had in Japan
2:27but it was it was fmc's product I was
2:29working for f MC lithium at the time and
2:33you know I I never really was interested
2:35in Japan and I went and the culture
2:38fascinated me if you've been to Tokyo or
2:41Osaka now there's English signs all over
2:44the the training announcements are in
2:45English the train stations are all
2:47numbered there was none of that when I
2:50first went so if you couldn't read
2:53Japanese you literally couldn't get on a
2:56train you know and and that's what they
2:58kind of like that cuz they had like lead
3:00us around like sheep so after my first
3:03trip I bought some pimsler Japanese
3:05language tapes en listed to them
3:09incessantly and so the next time I went
3:11over there I could order a beer or green
3:13tea ice cream or and they thought that
3:15was
3:16cute and I learned more and more and
3:20then when I moved over there I had a
3:23great Japanese teacher I took it Monday
3:24Wednesday and Friday and then all of a
3:26sudden they couldn't talk trash in front
3:28of us
3:31because I I understood so I mean but
3:34doing that got me
3:36respect and got it wasn't like just
3:40another gyen coming over loud American
3:44who said we won the big one or something
3:46like that I tried to be very respectful
3:48of the culture I read a lot of books
3:50about how to
3:52behave and you know so I I think that
3:55was the Genesis of starting to build
3:57relationships the other thing was I was
3:59over there there for the 20 years
4:01between 95 and 2015 I spent a lot more
4:04time in Japan than I did in the United
4:05States cuz I lived there for 5 years
4:07then I lived in China for 5 years but I
4:09I went every month to Japan and then
4:12after I moved back I was going about
4:14every month so you know I mean you build
4:17relationships but the typical playbook
4:19for American companies was they switch
4:21guys around all the time so as I would
4:24see them switch guys I would start
4:26calling them out for you know how many
4:28of you guys am I going to have to you
4:30know no sure and yeah it was it was a it
4:32was a different thing but it I think the
4:35fact that I was genuinely fascinated
4:37with the culture and I did I took the
4:38Japanese language equivalency test I did
4:40a lot of stuff that people didn't do
4:42yeah so and I'm wondering too FMC you
4:45know that's kind of what the springboard
4:47if you will but your your interest in
4:49that market a lot a lot of the folks
4:51we've talked to have talked about Market
4:52sizing identifying a market tell me how
4:54you identify that that's the market I
4:56need to lean into I need to learn the
4:57language I need to pick up on the
4:58Customs how you identify that it's a
5:00great question the interesting thing was
5:03is What attracted me to lithium and the
5:06lithium ion battery didn't exist when I
5:09started what I loved about lithium and
5:12what it I I wanted to be in the business
5:14two things it was a small company you
5:17could get a lot of you could get Global
5:19responsibility quickly and then just be
5:21traveling all over the world and you
5:24know so that fascinated me but we were
5:26you know I sold the 3M there's lithium
5:28in two places in posted
5:30seeven the seven and seven Up is lithium
5:33um glass grease so I got to go into all
5:37different sorts of businesses it was
5:39fascinating learning learning that all
5:41those different businesses so it was
5:43never a boring and lithium was two two
5:47companies back then and most of the our
5:50customers had dual sourcing requirements
5:54so you had to be an idiot to to go to
5:57zero share anywhere because you had to
5:59really do you so I because you know it
6:01was about share swings back then cuz
6:03there were literally two lithium
6:05companies in the Western World back then
6:08and I'm wondering too looking at where
6:10it started and where we are now your
6:13approach to learning you seem to be a
6:15big learning Enthusiast how would
6:18someone who's entering the space now
6:21have that same sort of success or at
6:23least a similar trajectory but there is
6:26a much broader Market if you will in
6:29various entry
6:31points that's also an interesting
6:33question and I will self-servingly say
6:37Self Serve away that if and and I hear
6:41this a lot from podcast listeners that
6:43that's people will go through the
6:45catalog there's 190 episodes out there
6:48actually after my friend over here sends
6:51me the file from the podcast I just
6:53recorded there's going to be 191 and I I
6:58I just when I finished the podcast just
7:00a few minutes ago three different people
7:02came up and thanked me for for doing it
7:04and a lot of people said that's how they
7:06that's how they learned the industry so
7:09when I
7:10started there there were no books on
7:13lithium you it was really you learn from
7:15your
7:16elders
7:18basically and I had a issue because I
7:21wasn't a chemical engineer I was a
7:23finance guy that decided I wanted a
7:25technical job and they said the HR guy
7:27said you can never have that you're it's
7:29a pipe train and 2 years later I was
7:33commercial and he was gone so things
7:37work out commercial and he was gone so
7:40with that said I want to hear a bit
7:41about your leadership philosophy um
7:44being in this role clearly you're just
7:47you're a fantastic Natural Born
7:49podcaster clearly you have lots of
7:51Acumen around this industry what key
7:55traits do you feel have served you well
7:58in terms of leadership qualities that
8:00have helped you to hone your craft here
8:03I managed to type A
8:05personality in cultures that don't like
8:09type A personalities you have to learn
8:11to be self-aware enough to modify your
8:14behavior to you go to Japan and act like
8:17the typical aggressive American and bad
8:20things happen and it's just a typical
8:23thing where the classic misnomer when
8:26you go to Japan
8:27is Americans learn that hi means
8:31yes hi hi hi it just means keep talking
8:35doesn't mean they agree with you and so
8:38they'll spend a week in meetings first
8:40trip it's a classic you know I saw it
8:43happen with people in my company and
8:44people in other companies they come over
8:47they think they're rock stars cuz these
8:48guys agree with everything I say you
8:50know and then they get back and start
8:52following up and people no no we're not
8:54doing that they those guys are such
8:56Liars they said hi hi hi you know so I
8:58mean it's just you but if you're not
9:02trying to pick up cues and trying to
9:04learn
9:06then you're going to make the classic
9:08mistakes and I made I made a lot of
9:10classic mistakes but I didn't make make
9:12them twice so what this interesting what
9:14I'm hearing is that as a leader you need
9:16to be aware and listen to others so it's
9:18not really about you but it's about
9:20others and having that awareness and
9:22really understanding their context well
9:24when when you're a guy that doesn't have
9:28the chemical engineering degree and
9:30you're
9:31selling you have to then decide how
9:33you're going to deal with that and I
9:34dealt with it by asking a lot of
9:37questions and learning from the best and
9:39I also I I said to my boss and that how
9:43I got the job was I said we had a new
9:45guy come in and I was still in finance
9:47at the time a new leader and he asked me
9:50what I thought and I thought well you
9:51got a bunch of chemical Engineers who
9:53think they're selling chemicals and
9:54they're selling Financial return they
9:56don't even know what they're selling and
9:59I that's how I got the job I said I said
10:01I I would he goes like what would you do
10:03and I said IID take a completely
10:04different approach and sell economics
10:07not sell molecules so skill set was huge
10:10you had a skill in finance and it paid
10:13off I yeah well I had a I didn't have a
10:15skill I needed so I had to work do a
10:17work around had yeah yeah I'm curious do
10:20you think that you mentioned asking
10:22questions do you think that podcasting
10:24has helped you gain a strategic
10:26Advantage because about think about the
10:27questions that you ask how you ask and
10:29how how you approach interviews what
10:30about that has given you an advantage
10:32that others don't have yeah I I think I
10:37always had a Natural Curiosity
10:40anyway
10:42and when you live in two different
10:44cultures and you know Japan and China
10:47are both Confucian cultures but they're
10:49not the same so you had to learn how to
10:55to get the most out of people and a lot
10:57of that was by asking the right
10:58questions and getting to their
11:00motivations and learning from that in
11:03terms of how you understand how how
11:05people are motivated I mean in business
11:08there is money of course there is praise
11:10and we've talked about this as a theme
11:12how do you get to that from a business
11:13perspective yeah you know and I will
11:15honestly tell you that when I first
11:16moved to China in
11:192005 it if you were bilingual and you
11:22know all the multinationals going over
11:24there needed B at least some bilingual
11:27people if you were an American company
11:29to have people that spoke
11:30Chinese
11:32and
11:34I had the um smarts I guess at the time
11:38to I hired a guy that had worked for
11:41three
11:42multinationals and he was expensive
11:44because he had the skill set he'd work
11:46for pro gamble he'd work for alen he'd
11:49work for free
11:50toay
11:53and I basically said look I'm a talking
11:57head here as they it my success is going
12:00to be based on how good you
12:01are and I'll do anything I need to do to
12:05affect your success because your success
12:08is my ultimately my success and he said
12:11to me goes you
12:13know Chinese that at that time you could
12:15you could just walk out the door walk
12:17down the street and interview with
12:18somebody else and get a 25 or 50% raise
12:21and that was kind of the boom time of
12:23American companies going over there and
12:25uh he said to me you know
12:29I wouldn't leave this
12:32company you know I'm invested in my boss
12:36I mean this this conversation took place
12:37later but it was and I I think I got
12:42that in a deeper level but he
12:46articulated it that you know we we leave
12:50companies because you never leave a good
12:52boss yeah it's easy to leave a company
12:55it's hard to leave a good boss with with
12:58that I love that example and with that
13:00said I'm wondering what type of advice
13:02would you give to someone who is looking
13:04into entering into a space and you know
13:07what the market is different may be they
13:09don't have the options that that person
13:11had but they really want to understand
13:14how to get in how should they present
13:16their motivations and say you know for a
13:17lot of folks money is a motivator but we
13:19know that companies have budgets and if
13:21you fall outside of that budget you
13:22mentioned he was expensive if you're
13:23expensive you may not get the job
13:25because we have a budget how would you
13:26recommend someone think through how they
13:29present themselves particularly in this
13:31industry if there are some nuances there
13:33well I I think you have you have to know
13:36deep inside
13:38yourself what you want out of the job
13:41and yet there's a money component to it
13:43but I mean it's it's pretty well proven
13:45that some of the most unhappy people on
13:47this planet are billionaires so I think
13:50you have to find your comfort
13:55level and then you know the company has
13:59to continue to meet growth needs that
14:02you have but you have to I one of the
14:06things that I work for a very autocratic
14:09hard hard NOS company and the best
14:12advice I got in that regard
14:15was what what happens to you is totally
14:17up to you but I also ignored every job
14:20description I ever had that was a core
14:23that was a fundamental of I I didn't
14:25care what the job JD said so you're
14:27going above and beyond you took and you
14:29added 20% to well it's it wasn't even
14:31about that it was like a lot of times
14:33the job description is wrong I mean it
14:35it was like for my success in Asia if I
14:37have followed my job description I'd
14:40have failed so cuz it was like a linear
14:44an autocratic organization and I wasn't
14:47going to succeed by following the
14:50typical Playbook cuz I had to
14:52make the customers in Japan feel like my
14:57partners and ultimately
15:01we had a new CEO come in and he said
15:03you've done a terrible job because
15:06they're loyal to you and they should be
15:09loyal to the company and I said you
15:11don't understand where you
15:12are so that aw it was not it was not a
15:15warm and fuzzy conversation let's that
15:17way the awareness stands out there and
15:19then that's a perfect segue because I
15:21was going to talk to you about how to
15:23have challenging conversations I mean
15:24you talk about when you onboarded this
15:26person what a tremendous Talent they
15:27were but a lot with those positive
15:29stories there are some stories where
15:31you've had to give constructive feedback
15:33or you've had to say you know what this
15:35just isn't a fit what are the best ways
15:37that you found to effectively do that in
15:40a way that you felt um maintain the
15:43other person's Integrity dignity and
15:44yours as well yeah and I think
15:47it's it's like what your if you you know
15:51your mother would do to you too it's
15:52like make you think it was your idea
15:55make you think it's like maybe you need
15:56to change but have conversations that
16:00weren't like I mean if there's
16:01a performance issue that's very clear
16:05there's objective facts you you can
16:07present
16:08but you especially in the Japanese
16:13culture and the Chinese culture face is
16:16everything face face time yeah no well
16:20the concept of face is you don't make
16:22somebody lose face you don't make
16:23somebody feel bad about themselves you
16:25don't insult somebody I mean it's I mean
16:27that's why it was very funny because the
16:29first the guy who sent me over
16:32there he'd come over four times a year
16:34and he'd see me in meetings and he'd be
16:37like wow I can't believe you can sit
16:41here and be patient cuz he knows I'm I
16:44wasn't a I'm not a patient person but I
16:46sit in meetings and you know a 15minute
16:49meeting would take four hours I mean
16:50that was a kind cuz you you got to talk
16:52about the weather for 20 minutes you got
16:54there's a whole cultural meu that goes
16:57on and that's completely opposite to our
17:00culture and he and he I said so this
17:03surprises you and he goes yeah and I
17:05said so you sent me over here to fail
17:07basically that's what you're
17:08telling I said if you didn't think I
17:10could do this why you know it was it was
17:15an interesting moment for both of us
17:17yeah yeah have you could you talk about
17:19some experiences where people call it
17:21failure some people say they're growth
17:23opportunities opportunities to grow but
17:25an experience that you've had that
17:26really took you to the depths in some
17:28way cause you to question some things
17:30and how that was a tremendous learning
17:32experience for you yeah I
17:36got you know I I always viewed it as
17:39playing the long game and there were
17:41times in the industry where I I had the
17:44power position because it was a shortage
17:46of product I was the only we were the
17:48only company that produced it and I had
17:50huge
17:51leverage but you never you know the way
17:54you treat people on the way up is the
17:57way you're going to get treated on the
17:59way down heard that before and so I
18:02always every price increase every time I
18:06I had the advantage I always apologize
18:09for like raising price and I would go
18:11into you know the just and it
18:14was in in a way you could say well
18:17that's just kind of a BS in it is but if
18:21the culture wants
18:22that you you give it to him and and I
18:27yeah I mean I just I just tried to learn
18:29what the it wasn't just what they wanted
18:32to hear but they needed to feel good
18:35about my motivations and that's why I
18:38got trusted as much as I did because
18:41that's why they said it was really funny
18:43that the CEO conversation that I had our
18:46biggest
18:48customer goes up to a guy who's up to
18:50the board level himself in a much bigger
18:52organization than
18:54ours and he thought he was giving me
18:57face by saying to my
18:59CEO oh we don't buy from FMC we buy from
19:04Joe
19:04S and I I told him later I said man you
19:08just signed my death Lauren but I
19:09appreciate it so that was really one of
19:11the lower points for of your career
19:13because oh yeah I got I got I got I felt
19:18I had succeeded in both countries and I
19:19had I mean all the metrics I had
19:21succeeded but when you get a new guy in
19:24who doesn't really understand how all
19:25this works but he's the power player and
19:27he just basically calls you a massive
19:29failure because in his mind everybody
19:31should always say they love the company
19:33and I said you don't get it I am the
19:35company to them MH MH because before me
19:39they had a new guy every two years and
19:41they hated that and I've I've been here
19:4410 or 20 or what I mean the
19:47relationships I had were multi-decade
19:50and that was not and I you asked another
19:53question that I I don't think I fully
19:54answered it was really about I decided
19:57to stay in lithium
19:59two years in and they tried to promote
20:02me out of that
20:03division multiple times and I said
20:06no because I knew I couldn't get what I
20:09had
20:11there making pesticides or you know the
20:14there wasn't any other businesses the
20:16company had that I wanted to do so I
20:18said you know I said if that's it I'm
20:20I'll go and I'll I'll I'll go work for a
20:22different Lithium company and there
20:23weren't a whole lot of options back then
20:25so you could say that and because of
20:26what you brought to the firm they
20:28swiftly pivoted and said no we change
20:30our mind let's let's well it was funny
20:34because and and I I leveraged this too
20:36everybody thought I was over there
20:38suffering in Asia because nobody really
20:40understood Asia and they thought well
20:41you got to eat funny food and they don't
20:44I mean the first time I went back to
20:45North Carolina after being gone a year I
20:49CU I kept my I wanted to keep my kids
20:50out of the country for a full year
20:52because I of the homesickness issue I
20:54wanted them to be fully immersed we came
20:57back and I I was at at a club swim club
21:01and this guy was a dentist so he wasn't
21:04like the village idiot and he comes up
21:05and goes how you doing with that Chinese
21:08and I said what do you
21:10mean I said Oh you mean Japanese he goes
21:13oh is that what they speak over there I
21:15mean it was just it was
21:17beautiful wow it's you know it's a small
21:19town moment because I mean literally
21:21this and I it's it's maybe hard for you
21:25to Fathom too but there was a lot of
21:27that and North Carolina and where I grew
21:30up in Upstate New York near Buffalo in a
21:31small town so people just didn't have
21:34any
21:35cultural awareness well now you are the
21:39Mr lithium and thanks to you I'm sure a
21:41lot of them have that awareness I want
21:43to hear about what inspires you so this
21:46is a industry that is fast-paced we hear
21:49a lot from the regulatory perspective
21:51policy we also hear a lot going on in
21:54the industry itself with other
21:55organizations what is it that motivates
21:58you what do you think about when you get
22:00up in the morning what what are you who
22:02are you listening to who who inspires
22:03you where's the inspiration coming from
22:05I mean I think I think as you
22:06age and you know I'm I'm 67 so I've been
22:10around for a while um your motivation
22:13changes cuz I'm not trying to climb the
22:16mountain
22:17anymore I'm trying to help people learn
22:20I'm trying to put people together I'm
22:23trying
22:24to take what I
22:27know and make make other people's
22:29situations better I mean it's just
22:32pretty simple I mean it's like Golden
22:33Rule stuff yeah yeah fantastic I I'd
22:37love to get into a quick question about
22:38the podcast to all the podcasters out
22:41there give us your success strategy what
22:44levers do you have that has really
22:46you're laughing that have really
22:47supported you have such the amazing
22:49following that you have you using this
22:51as an educational tool you making this
22:54content around the industry more
22:56accessible those are things that you are
22:57doing how is it if you were to map out
23:00for someone your strategy for how you
23:01get that done what would you say to them
23:03the top three things would you say to
23:04again this is this is a forest gum thing
23:06I mean I just got lucky I I did my first
23:09podcast in November of 17 in Buenos
23:12areis and um had a friend I knew that
23:16was there and we were in the studio and
23:20I love podcast I was listening to Tim
23:22Ferris and a bunch of You Know This
23:24American Life whatever all those I I
23:26listen to a lot of podcasts and I
23:27thought well I'd to do it and a lithium
23:32podcast are you serious I mean I thought
23:34okay I'll do 12 nobody will listen and
23:38I'll have it out of my
23:39system and for whatever reason it was
23:42the right time to do it the industry was
23:46on an
23:47upswing and you I did them on I did
23:50episodes the first 50 episodes I did on
23:52Studios on five continents so we would
23:54you're in Shanghai we get the studio in
23:56Shanghai one there is even in like salta
23:59Argentina there's a studio you can
24:01record at um London uh Perth wow and you
24:07know it
24:08was it got
24:10traction you know and people liked it
24:14but I still I thought you know this has
24:17got a limit and it's probably I thought
24:1912 you know I'm on 191 and it's been
24:23downloaded in 180 even North Korea I got
24:25North Korea this week which it's
24:27probably the government I'm I don't
24:29think it's yeah but um it's really it
24:33that means a lot to me it it means more
24:35to me that it's Global lithium and I'm
24:39in 189 I have 195 countries I've had
24:41downloads so I that impresses me what I
24:45the number of listeners isn't that big a
24:47deal to me although I have had an
24:48episode with 100,000 over 100,000
24:51downloads um it's lithium but how did
24:54you do it yeah it's lithium that's my
24:56point exactly it's lithium how did you
24:57do this it's lithium how did you gain I
25:01knew people and I you know I'd say hey
25:03you want to be on the podcast now I I
25:04rarely have to ask people I had to ask
25:06Daniel because he's been on so many
25:08times I think maybe he's tired of it but
25:10uh sorry for context I just did a
25:13podcast with a guy who's been on seven
25:15times and um no I I just it was an
25:20experiment that worked but I don't there
25:23was no Brilliance there was no
25:25plan it just I like doing it I think it
25:29came through that I like doing it I
25:30think it came through that I was having
25:32honest
25:33conversations it it just worked are you
25:38mindful around the editorial piece is
25:40your intention to educate or is your
25:42intention to raise awareness about
25:44certain products or certain industry
25:47flows and shifts what's your intention
25:49behind that I I think it was in one of
25:52Ferris is books and and I think he
25:55talked yeah I think he talked about
25:57writing too
25:59that you should write for yourself and
26:02if it interests you it'll have an
26:04audience and and in podcast is the same
26:07way I try to have a a conversation that
26:10interests the guy I'm talking to and you
26:14know every episode's not for everybody
26:17and I and I know that but I have a very
26:20consistent I put an episode up I know
26:23how many people are listening at 5 hours
26:25at 10 hours at 24 hours because I have a
26:28global audience so it doesn't matter
26:29what time I release it I'm going to have
26:31listeners and I just think it's
26:35a it you can't overthink it and you
26:38can't over plan it and if it's if it's
26:40real there's an audience that'll
26:42gravitate to are you looking at other
26:44channels in the future outside the
26:46podcast well I mean I I write a lot so I
26:52mean I I you know honestly for me
26:55writing's more of an outlet and and I I
26:58like to write I'll put stuff on LinkedIn
27:00I put stuff on my website sometimes
27:02people send me seas and disst when I do
27:04that but a whole another podcast okay
27:07we'll stay tuned for that but um no I I
27:11don't want to do YouTube I don't I mean
27:13who who wants to look at me for an hour
27:15nobody um and it's I when I listen to a
27:20podcast I'm usually hik I'm usually
27:21doing something else working out and
27:24have my earbuds in and that's how I
27:26listen to podcast I'm I never sit down
27:29it's not like watching something on
27:30Netflix and you know when I first was
27:32doing this there was a guy in Australia
27:33putting all my recordings on YouTube wow
27:38and I said you know you might you might
27:40want to stop doing that cuz it's like
27:42there's no video I mean who's going to
27:43you know and um even this I don't like
27:47the idea of this going out into the
27:49world in video because I mean it my
27:52first 50 podcast I had a hard
27:55time I didn't edit it I had a young lady
27:57that was in college for that kind of
28:00thing did it but I couldn't even listen
28:02to my own voice really yeah so I I
28:05didn't I had to cuz I wanted to know
28:07what the product was and then Co
28:09happened I started having to do it on
28:11Zoom cuz I was doing you know people all
28:13over the world and uh I learned how to
28:17do a podcast in two YouTube videos and I
28:20downloaded software and I do all the
28:24stuff myself now except for today my
28:25buddy over here is going to send me the
28:27MP3 file but I just do it on Zoom strip
28:30off the file convert it to an MP3 and
28:32put it in audacity and I you know you
28:34can you can see what an um looks like in
28:36a waveform I mean you just you don't
28:37even really have to listen to to get the
28:39ooms and the AZ out so but that didn't
28:42take that literally took less than two
28:44hours of my time to be able to do that
28:46but this from the same person who said
28:48I'm going to learn the language I'm
28:50going to hire a teacher to teach me
28:51about the language Japanese language and
28:54culture so this is I'm seeing
28:55consistency here learning learning
28:57learning whether whether it's a language
28:58or whether it's how to create a podcast
29:00is that do you agree with that yeah I
29:02well I think so too and I think the
29:03older you get the more it's important to
29:06to continue that keeps your brain
29:09working you know first thing I do in the
29:12morning is do Japanese on Dual linga wow
29:15just to stay cuz I'm not over there that
29:18much so yeah well I hear that the best
29:21Learners are also the best teachers and
29:23so I speak for all the podcasters out
29:25there this is like being at Socrates
29:27feet to really just take all this in so
29:29this is this is great let's not let's
29:31not
29:32go of the podcasting world this is
29:35fantastic so when you talk about knowing
29:38people understanding their motivations
29:40very important love investing in your
29:42manager people come and leave jobs
29:45because not of the company many times
29:47but because of the manager and having
29:49the customer to see you as the company
29:51they're not doing business with a huge
29:53organization they're doing business with
29:54you they're doing business with Joe and
29:57also just just a fun fact we've been
29:59asking people about fun facts and I want
30:01to see if this one is true about you
30:03I've heard that your daughter has a
30:05hamster that was featured in a Katy
30:07Perry video is that true well that
30:09hamster has since left this world rest
30:12in peace yes she did uh I think Rome me
30:15over here I think I sent her that clip
30:17but yeah my my grand hamster I can't
30:21remember how many million views it was
30:23but it was I I actually think it was 300
30:25girls in New Jersey that listened to it
30:27like 45,000 times a piece but no it was
30:30a it was a big deal cuz Katy Perry
30:32actually talked about she was a little
30:34irritated that people were asking her
30:36about the hamster when cuz it was I
30:38didn't even know what a lyric video was
30:40okay cuz it was the lyric video you know
30:42my my daughter was she went to film
30:43school at Southern Cal and so she you
30:46know knew how to do all this stuff yeah
30:48it was it was a thing it was a thing
30:52well Joe we're so glad that you've
30:53created this thing this podcast thank
30:56you so much for sharing such deep
30:58insights with you it's been a delight
30:59having you on the show thank you very
31:00much appreciate it and thank you so much
31:02to all of our live Lounge listeners and
31:05don't forget to subscribe to catch up on
31:08all of our other episodes you can find
31:10them on YouTube Spotify Apple pot Bean
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31:16content if you want to find out about
31:19other events that we have in this space
31:22just go over to the event section at
31:24fast market.com I'm Kisa Shen thank you
31:27for joining for

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