Roblox Development - Funnel & Economy Events (NEW Player Analytics) — Transcript

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1. 0:01[Music]
2. 0:03yes say PIV hello everybody and welcome
3. 0:05back to another video um if you new to
4. 0:08my channel feel free to hit that
5. 0:09subscribe button and turn post
6. 0:10notifications um but yeah welcome back
7. 0:13um so today we're going to be talking
8. 0:15about um inexperience funnels now this
9. 0:18is going to be the funnel events this is
10. 0:20something that Roblox added and uh it's
11. 0:22kind of brand new um I I actually myself
12. 0:25really haven't looked at this and I
13. 0:26wanted to just go in depth it with you
14. 0:28in general and maybe something you can
15. 0:30use or I could use for my games um I
16. 0:32think it's really cool actually cuz I I
17. 0:33did get a little sneak peek of it and um
18. 0:36it's already out there if you want to
19. 0:37take and use it um but this is really
20. 0:39really cool so we're going to go and
21. 0:41take a look at this now um everything is
22. 0:44in the description so go into
23. 0:45description and grab those links um I'll
24. 0:48leave them on the board it's actually
25. 0:49what we're going to be looking at today
26. 0:51um and it's going to be pretty cool but
27. 0:54yeah so we have the funnels right here
28. 0:56um this is actually shown if you grab
29. 0:57your guys' uh going your your Dev uh
30. 1:00sorry dashboard um and basically you can
31. 1:04go into the dashboard and they have this
32. 1:05new thing called funnels um there is an
33. 1:07economy which is pretty cool um top syns
34. 1:10would have spend their gold on
35. 1:12so I really like to oh gosh maybe I this
36. 1:16video about both of them um so top you
37. 1:18know gold okay let's let's do both let's
38. 1:21let's make this video about both of
39. 1:22these so yes you have funnels and
40. 1:26economy which I really just I seeing
41. 1:28these are it's really cool no events
42. 1:30events help you monitor get started yeah
43. 1:32so
44. 1:33um for example funnels uh onboarding
45. 1:36where do users drop off during
46. 1:38onboarding where do users stop advancing
47. 1:40for the shop where do users users
48. 1:42abandon a purchase so what's kind of
49. 1:45cool about this is they're able to
50. 1:48detect like this is a great way of
51. 1:50showing charts for your game and
52. 1:52analytics on you know what uh what did
53. 1:57they buy or when did they not buy it or
54. 2:00you know when did they stop doing this
55. 2:02and why did they stop doing that um or
56. 2:04it could give you a it doesn't really
57. 2:05give you the reason to why but it might
58. 2:07give you a reason to why that could be
59. 2:09happening and that's a great way of
60. 2:11using these which I just noticed um and
61. 2:13we're going to go in depth of course
62. 2:14like I said um I'm going to actually
63. 2:16just open both of these up because we
64. 2:18have both of them so we have funnel
65. 2:19events and we have economy events um I
66. 2:22like this one a lot I like the um
67. 2:26economy events because this is kind of
68. 2:27cool um but yeah so you can see right
69. 2:32here how to implement this in your code
70. 2:34so if we get the analytics service um we
71. 2:38can log uh economy events and of course
72. 2:41for funnel events are the same thing so
73. 2:46amount earned current balance things
74. 2:48like that um and guys this like I said
75. 2:50this is really this is good for those
76. 2:53kind of you know big games maybe you
77. 2:55want to get started and you want to make
78. 2:56something really big or you already have
79. 2:58something growing that's really big and
80. 3:01um you know tycoons that could be a
81. 3:03great thing simulators RPGs mainly
82. 3:06roleplay games would that should be a
83. 3:07really good for this for simulators are
84. 3:08also great too but that would that
85. 3:09definitely takes more time to do but
86. 3:11tycoons um you know for example if I
87. 3:13really want to understand why people are
88. 3:15buying this or you know what could make
89. 3:18them buy it more you know things like
90. 3:19that it's it really helps out uh but
91. 3:22look so let's see tracking a source
92. 3:25gameplay event so we have the coins and
93. 3:29then amount balance after transaction so
94. 3:31after level two after level one
95. 3:34transaction type gameplay. name
96. 3:37following samp tracks of a th000 coin
97. 3:39bundle using the in app purchase the
98. 3:42okay so type Source IP name unique item
99. 3:47bundle so tracking syncs let's see this
100. 3:50so following samples logs an event when
101. 3:53a user spends coins to buy a double jump
102. 3:56upgrade not that syn flow type and Shop
103. 3:58transaction type when compared to the
104. 4:00source check do in mind that amount cost
105. 4:02should always be POS regardless that is
106. 4:03a sourcer sync so we use coins cost
107. 4:06balance after transaction so this is the
108. 4:09sync of um dropping okay so I see kind
109. 4:12of what we're going here is we got um
110. 4:15buying uh yeah going up uh use the
111. 4:19economy to grow your
112. 4:21experience okay so in app purchases
113. 4:25gameplay and Shop so economy dashes help
114. 4:28you take action grow your r Revenue you
115. 4:30can add up to five currency of resources
116. 4:31gender by gender age group platform OS
117. 4:33and up to three C okay that's really
118. 4:35cool so gender and age group platform I
119. 4:38like to see that actually um use this
120. 4:40chart to balance your inexperience
121. 4:42economy total sources um will be close
122. 4:44to zero
123. 4:46so okay this is really cool actually um
124. 4:49use this St to see how many resources
125. 4:51users players and non-players hold on
126. 4:53average okay oh I really like that okay
127. 4:57that's pretty smart so basically you
128. 4:59know you could use this as if let's say
129. 5:02everyone has a certain average you know
130. 5:05amount of money um basically what it's
131. 5:07saying is if it's growing and maybe for
132. 5:10the payers like this you can add a new
133. 5:12syns which means like getting rid of
134. 5:14that deducting from it so you would get
135. 5:16rid of you would change that average
136. 5:18overall um and that also could help you
137. 5:20um you know balance out your economy and
138. 5:22your game things like that um top
139. 5:24sources in syns uses to identify where
140. 5:26users gain and spend their resources or
141. 5:28if users are not resources from I would
142. 5:31consider reducing prices or offering new
143. 5:34options for resource okay so 53,000
144. 5:38coins okay yeah this is really cool um
145. 5:43sorry my my eyes um I really like this
146. 5:46um this would go great in a tycoon for
147. 5:48sure so I would have to or you know a
148. 5:51roleplay game but or simulator I
149. 5:54definitely want to look at a tycoon
150. 5:55though because this kind of would
151. 5:56explain maybe why people are buying uh
152. 5:59de product or the average amount of
153. 6:00money going up and the prices after that
154. 6:03and to log all that um but then when we
155. 6:05look at funnel events let's see what
156. 6:07this kind of really means um tracking
157. 6:10shop steps oh yeah so okay with economy
158. 6:13is good for definitely tracking the
159. 6:15economy aspect of Roo and things are
160. 6:18being bought in the game Etc um funnel
161. 6:20events though I feel like would be a
162. 6:23great use of you know tracking the
163. 6:26really the analytics of the player so
164. 6:28either they're clicking something
165. 6:29exactly what we're talking about here
166. 6:30they open the store they viewed the item
167. 6:33or they added it to the cart you know
168. 6:35things like that so this is actually
169. 6:36great because you can track the you can
170. 6:38log yeah when they open the store so if
171. 6:40they open the store it's going to log
172. 6:42that they view an item it's going to log
173. 6:44that or when they add it to the car it's
174. 6:46going to log that and it's probably
175. 6:47going to get an average or certain
176. 6:49things like that um you don't need to
177. 6:51use funnel for one time because they
178. 6:53only once per user okay um item upgrades
179. 6:57you distinguish between item upgrades
180. 6:59pass General logging the first sub in a
181. 7:01player EV so okay player join yeah yeah
182. 7:05um if a user repeats a step in a funnel
183. 7:08the only fun the first in the step for
184. 7:10example if user log step two of a funnel
185. 7:12twice funel only counts the first step
186. 7:14okay skipping steps okay using funnel
187. 7:16filters provide filters to help you
188. 7:17analyze your uh for example if you
189. 7:19funnel will step one two and three and
190. 7:21if you lock the funnel will consider
191. 7:24completed plant seed total users name
192. 7:27change string protecting your funnels
193. 7:29from
194. 7:30exploiters um in order to keep your data
195. 7:31clean is add some level of data
196. 7:33validation okay so you need to uh use
197. 7:35your remote event for the client to
198. 7:37notify Serv okay so that's kind of cool
199. 7:40that they add an exploitation thing
200. 7:42because you know you don't you don't
201. 7:44think that Roblox would be like already
202. 7:46on that you know you have to implement
203. 7:47it yourself serers sided um that's
204. 7:52pretty nice so it kind of gives you a
205. 7:53whole thing and if you want to use like
206. 7:54chat PT probably would pull up and do it
207. 7:56for you um use phone reg your experience
208. 7:59uh is on boarding because many is on
209. 8:01boarding because many experience
210. 8:02struggled with new user retention and
211. 8:03engagement it's very true and the
212. 8:05onboarding funnel for the plant below
213. 8:06the largest drop off is step two like
214. 8:09the SE so they joined the game and the
215. 8:12farm and planning the sea was the drop
216. 8:14off is what it's saying um right here so
217. 8:17that probably means that you know
218. 8:19whatever they're doing in the game uh
219. 8:21whether that planting the seed it might
220. 8:22be a little too hard for the player or
221. 8:24it's too slow too fast things like that
222. 8:27and that's what's losing that player
223. 8:28attention uh
224. 8:29so that's that is really cool I really I
225. 8:31really like this um these are really
226. 8:33cool I just want to bring this out to
227. 8:34you guys I don't know if you knew about
228. 8:36it and I think you should really advise
229. 8:38on using it um if you want to get into
230. 8:40some deeper kind of programming
231. 8:41scripting levels I might make a tutorial
232. 8:43on this maybe and or maybe in my future
233. 8:45tutorials I'll add this to my games and
234. 8:48uh you know links and models and stuff
235. 8:49like that so you guys can use it um but
236. 8:52yeah that's just about it you guys um I
237. 8:54hope you enjoyed this little little
238. 8:56quick talking or thing about uh you know
239. 8:58funnel events and economy events which
240. 9:00is awesome I think it's really cool but
241. 9:02um yeah I will see you guys in the next
242. 9:06video goodbye
243. 9:30d