RMRB 1253 - Building a YouTube Business Making $6K per Month in the Entertainment Niche — Transcript

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1. 0:01[music]
2. 0:03>> Forget gurus. Forget anyone claiming to
3. 0:05be an online business expert without
4. 0:07going through the challenges of
5. 0:09entrepreneurship [music] themselves. The
6. 0:10real money, real business podcast is
7. 0:13here to prove the best insights in
8. 0:15online business comes from your fellow
9. 0:17online business builders. We dig into
10. 0:19stories of entrepreneurs selling their
11. 0:21business on the Empire [music] Flippers
12. 0:22marketplace so that you can learn how
13. 0:24they made their business profitable, how
14. 0:26they overcame obstacles, and what
15. 0:28lessons they learned in their online
16. 0:30journey. [music] If you want to take
17. 0:31your business and your knowledge to the
18. 0:33next level, you've come to the right
19. 0:35podcast. Let's get started.
20. 0:39>> Hey everyone. Welcome to another episode
21. 0:41of the Real Money, Real Business
22. 0:42podcast. We record these interviews so
23. 0:44that potential buyers can learn more
24. 0:46about the business and the seller to
25. 0:48help them make an informed buying
26. 0:49decision. If you would like to learn
27. 0:51more about this business, including
28. 0:53details like what type of business it
29. 0:55is, how much revenue and profit it
30. 0:57makes, and all of the assets included
31. 0:59with the business, simply visit
32. 1:00empireflippers.com/marketplace
33. 1:04and search for this business's listing
34. 1:05number, which you can find in the video
35. 1:07subnail and in the description. Or, if
36. 1:10you're watching this on YouTube, you can
37. 1:11click the link in the description to go
38. 1:13straight to the listing. So, without
39. 1:15further ado, let's get into this
40. 1:17interview. First up, let's learn a
41. 1:19little bit about you. Can you tell us
42. 1:21about your background in building and
43. 1:23running online businesses?
44. 1:25>> This is actually the first YouTube
45. 1:26channel that I've built. I originally
46. 1:28started this when I was working with
47. 1:30previous job where I wasn't earning as
48. 1:32much to really reach my financial goals.
49. 1:35And so, I wanted to branch out and start
50. 1:37something on my own. And I happened to
51. 1:39chance upon learning how to create and
52. 1:42build a YouTube channel, and that's how
53. 1:45this business started.
54. 1:46>> Why are you selling the business now
55. 1:48instead of keeping it and growing it
56. 1:50further?
57. 1:51>> I'm selling this business because I've
58. 1:53realized that my passion and my energy
59. 1:57no longer really aligns with this
60. 1:59YouTube channel. There is something else
61. 2:00that I'm pursuing at the moment, a
62. 2:02different career path outside of YouTube
63. 2:04that I want to direct all of my
64. 2:06attention and energy and focus towards.
65. 2:08And I feel like whenever I have to
66. 2:12dedicate time and energy or even just
67. 2:14thought process towards this channel, it
68. 2:16feels like it's a distraction. And so I
69. 2:20kind of just want to exit this business,
70. 2:22this YouTube channel, so I can focus
71. 2:24solely on where my passion and my energy
72. 2:26lies.
73. 2:27>> Can you describe the amount and the type
74. 2:30of work that you do on this business to
75. 2:32maintain it?
76. 2:33>> At this stage of the YouTube channel and
77. 2:36its growth, I would say that I dedicate
78. 2:39maybe 3 to 5 hours per week. And most of
79. 2:42this time is spent typically doing
80. 2:45either research on competitors, like
81. 2:48competitor YouTube channels, reviewing
82. 2:51work from the team, and also making sure
83. 2:53work goes through the pipeline so that
84. 2:55it's passed on to the next stage of the
85. 2:57video production process, and video
86. 2:59ideation. So coming up with new video
87. 3:02ideas, those are the things that take
88. 3:04the most amount of time and I guess
89. 3:07mental effort.
90. 3:08>> So if you were to keep this business,
91. 3:11what are some of the ways you would try
92. 3:12to grow it?
93. 3:13>> If I was to keep this business, there
94. 3:15would be two things that I would focus
95. 3:17mainly upon in order to grow the
96. 3:19channel. First and foremost would be the
97. 3:21video ideas. So doing the research,
98. 3:25coming up with good video ideas that
99. 3:28have good potential to create virality
100. 3:31and attract a large audience and
101. 3:33viewership, and also match with what the
102. 3:36current audience on the channel wants to
103. 3:39watch. That would be one of the main
104. 3:40goals of building the channel. The
105. 3:43second would be to increase the video
106. 3:46production, the speed at which the team
107. 3:48produces videos. Right now the biggest
108. 3:51bottleneck
109. 3:52of video production is the animator just
110. 3:55because it takes so much time in order
111. 3:57for them to animate and put together the
112. 3:59video. So, if I were to continue, I
113. 4:02would look to hire more animators to
114. 4:04join the team. That way you can have
115. 4:06multiple videos in production and this
116. 4:09would be a great opportunity to increase
117. 4:12video frequency because the YouTube
118. 4:14algorithm really likes consistency when
119. 4:17uploading videos.
120. 4:19>> Right. And what would you say are the
121. 4:21biggest risks with this business that
122. 4:23buyers should be aware of?
123. 4:25>> I would say that the biggest risks with
124. 4:26this business that a buyer should be
125. 4:28aware of is two things. So, first would
126. 4:31be making sure that your videos comply
127. 4:34with YouTube's monetization policy. So,
128. 4:36if any of the videos that are produced
129. 4:39go against YouTube's monetization policy
130. 4:42for their videos, such as like for
131. 4:44example, really graphic scenes like
132. 4:46violence or death, you could lose
133. 4:49monetization rights for that video and
134. 4:51that would be a pretty big setback
135. 4:53because of the video production cost as
136. 4:56well as YouTube potentially flagging
137. 4:58your channel and just making it so that
138. 5:01you have to be more cautious moving
139. 5:02forward because YouTube is going to be
140. 5:05like more aware of your channel and like
141. 5:07start to monitor your channel more. The
142. 5:09second biggest risk would be that
143. 5:11because the entire process is done by a
144. 5:14full production team, if any member of
145. 5:17this production team were to leave,
146. 5:18you'd have to find a pretty solid
147. 5:22replacement and it could be a risk
148. 5:25because the audience might be a little
149. 5:28thrown off by a change, like change in
150. 5:31voice or a change in animation style.
151. 5:34But, this is something that I don't
152. 5:36think would have that much of an impact
153. 5:38on the audience as long as the quality
154. 5:39of the videos are even better and as
155. 5:43long as the channel keeps producing
156. 5:45educational and mainly entertaining
157. 5:48videos as long as the quality stays the
158. 5:50same, it should be okay.
159. 5:52>> How much support are you willing to
160. 5:53offer the buyer who acquires this
161. 5:55business?
162. 5:57>> In terms of support that I'm willing to
163. 5:58offer the buyer,
164. 6:00I'm willing to basically go through the
165. 6:02entire process of what I do, my entire
166. 6:06task process, explain my thought process
167. 6:09as well behind how I do things and what
168. 6:12I do in order to kind of teach the new
169. 6:14buyer from the ground up like how to
170. 6:17start managing this business, this
171. 6:19YouTube channel, as well as what I think
172. 6:22in terms of the video ideas, like the
173. 6:26current direction that it's going, and
174. 6:28how I would act within the next 30 days
175. 6:31if I had sold my channel and if I was
176. 6:33continuing to build this channel. But, I
177. 6:36would be very open to assisting in
178. 6:38whatever way I can.
179. 6:39>> Are you open to negotiating something
180. 6:41like an earn-out agreement?
181. 6:43>> I wouldn't really be open to earn-out
182. 6:46payment structure simply because the
183. 6:49main reason why I'm selling this channel
184. 6:51is because I want to focus all my energy
185. 6:54towards other ventures in life, and so
186. 6:57this doesn't really align with my
187. 6:58purpose in selling the channel, but I am
188. 7:01open to negotiations, so yeah.
189. 7:04>> Okay, final question. If you had to put
190. 7:06yourself in the shoes of a buyer, why is
191. 7:09your business a business worth buying?
192. 7:12>> I think that there's a lot of reasons
193. 7:14why this business is worth buying. First
194. 7:16and foremost, the YouTube channel itself
195. 7:18doesn't require a lot of work to
196. 7:20maintain and grow, really. Like on
197. 7:22average, I spend maybe 3 to 5 hours per
198. 7:25week working on the channel, and a lot
199. 7:27of that is simply idea generation and
200. 7:30reviewing work that my team is sending
201. 7:32to me.
202. 7:33So, to begin with, there isn't a lot of
203. 7:35work that goes into building the
204. 7:37channel, and I also think that there's a
205. 7:40lot of opportunity for growth that the
206. 7:43channel has. First, the idea generation
207. 7:46and basically coming up with better
208. 7:48video ideas is one of the best
209. 7:51opportunities for this channel to grow
210. 7:53because really like video packaging is
211. 7:56one of the most important parts of a
212. 7:58video going viral. So, if you can really
213. 8:00crack that, then the channel has a lot
214. 8:03more potential to grow because it
215. 8:04already has substantial viewership and a
216. 8:06viewer base. So, if the channel or if a
217. 8:09video just piggybacks off of that, it
218. 8:11could very easily go viral, which of
219. 8:14course brings in a lot of ad revenue and
220. 8:16sponsorship opportunities. The second
221. 8:19biggest opportunity would be to simply
222. 8:21increase the video production and really
223. 8:25like posting content on a consistent and
224. 8:28regular basis is really favored by
225. 8:31YouTube because YouTube wants to keep
226. 8:32their viewers on and if viewers
227. 8:35consistently come on to watch your
228. 8:37videos on a consistent basis, YouTube
229. 8:39starts to push out your videos more. The
230. 8:41main reasons why I haven't really been
231. 8:44able to take advantage of these growth
232. 8:46opportunities is because recently I've
233. 8:49been pretty focused on other aspects or
234. 8:52like a different career that I'm trying
235. 8:53to pursue. And so, there's a lot of
236. 8:56opportunity here that I'm not really
237. 8:58capitalizing on, but I know that a new
238. 9:00buyer was coming in with a fresh set of
239. 9:02eyes and energy for building the
240. 9:05business can really dedicate to growing
241. 9:07the business and the channel.
242. 9:09>> All right, everyone. Thanks for
243. 9:10listening. To learn more and see if this
244. 9:12business is still for sale, head over to
245. 9:14empireflippers.com
246. 9:15{slash} marketplace and search for this
247. 9:18business listing number, [music] which
248. 9:19you can find in the video thumbnail and
249. 9:21description. Or if you're watching this
250. 9:23on YouTube, click the link in the
251. 9:25description to go straight to the
252. 9:26listing. Once you've unlocked this
253. 9:27listing, you will find everything you
254. 9:29need to know about this business. So,
255. 9:31thanks for joining us. See you next
256. 9:32time.
257. 9:35>> Mhm.
258. 9:39>> [music]
259. 9:53>> Mhm.