Responsabilidad social de la empresa y sus ámbitos de actuación ⊛ | Economía de la empresa 29# — Transcript

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1. 0:00Welcome once again to home economics, today we will continue with the
2. 0:03free course on business economics. In this chapter we will see the social responsibility
3. 0:07of the company and its areas of action. What is the social responsibility of the company?
4. 0:12The social responsibility of the company or also known by its acronym CSR, refers to the
5. 0:16set of legal and ethical obligations and commitments that the company assumes to take care of and
6. 0:20improve the impacts of its activities on the different areas of action
7. 0:24This social responsibility of the company arises thanks to consumer associations,
8. 0:29trade unions, environmentalists or human rights defenders who pressure
9. 0:34companies to achieve a series of demands referred to 4 main areas that are:
10. 0:411. Society Companies must have a commitment
11. 0:43to society in general and with the local community in which they are installed in particular
12. 0:47It is demanded through pressure groups that companies commit to the
13. 0:52economic, social and cultural development of the area where they operate, maintaining and generating employment,
14. 0:56and avoiding the transfer of the company to other countries or the dismissal of its workers. With respect
15. 1:00to multinational companies, they are required to be more responsible and comply with human rights
16. 1:072. Workers Companies must carry out business management
17. 1:11that generates a climate of cooperation, motivation and participation of workers and
18. 1:16an improvement in working conditions at through decent wages, job security,
19. 1:21professional training and promotion and measures that guarantee the health of workers
20. 1:253. Customers and consumers Companies are required to respect
21. 1:35the rights of their customers and greater clarity and reliability of information they provide
22. 1:40about the products they sell. Likewise, quality and reasonable prices are demanded,
23. 1:45sufficient after-sales guarantees and that customer complaints are addressed.
24. 1:474. Environment
25. 1:55Companies are required to use effective techniques to deal with polluting emissions and discharges,
26. 2:00the recovery of materials and the development of
27. 2:03energy saving strategies , the creation of more durable products and ecological packaging, etc.
28. 2:12Therefore, companies must comply with and carry out social responsibility in
29. 2:17these four areas as it is necessary for the sustainability of the company in the long
30. 2:21term. For this reason, despite the reduction of short-term profitability, a
31. 2:26greater acceptance of both society and its clients and its workers is achieved that will allow it, as
32. 2:30we have said before, to survive in the long term With all this I say goodbye for today, I hope I have
33. 2:34been helpful and if so please subscribe to my channel to be aware of our
34. 2:37free course on business economics. Any questions or suggestions please
35. 2:41leave them in the comments so I can answer them. See you in the next video