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Полная схема ведения Reels в 2026 — Transcript

by Михаил Тимочко · 14,700 words · 2,174 segments · language en · Watch on YouTube

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0:00Hi everyone. This video is a detailed
0:02masterclass on how to shoot Reels in
0:052025 to gain free subscribers and get
0:08clients. I made a similar video a year
0:11ago, and it performed great by all
0:13metrics, but a year has passed, a lot
0:15has changed, and I want to remake it
0:17now. Plus, I recently posted 19 Reels
0:20in a month, gained 40,000 subscribers,
0:22and got tons of leads for my product
0:24through Reels. And in this video, I
0:27want to share my freshest experience on
0:29how Reels work right now. In this video
0:32, we'll break down the types of Reel
0:33formats and which one worked best for
0:35me. We'll cover six specific ways to
0:39find good, potentially viral ideas for
0:41your videos, including how to use AI
0:44for that. We'll also analyze the
0:46structure of a viral Reel and what it
0:48consists of. We'll figure out how to
0:50prepare for a shoot and film Reels,
0:52then how to edit and post them. And
0:54finally, how to turn views into money.
0:56By the end, you will have a clear
0:59step-by-step plan of what you need to
1:01do next month to film your best Reels
1:04and get maximum growth. And of course,
1:06I can't teach you to make cool Reels in
1:0860 minutes. That's a topic for a whole
1:11separate big course, but in this video,
1:14I can give you the 20%of knowledge that
1:16influences 80%of the results. Basically
1:19, I'll give you the foundation so you
1:21understand how Reels work and can start
1:23today. My team and I also prepared a
1:26file with 50 ready-made, proven Reel
1:28ideas that go viral easily. If you
1:30don't know what to film, you can just
1:32film your first 50 Reels using this
1:34file. And I'll explain how to get this
1:36file for free at the end of the video.
1:38So, let's get started. Let's begin with
1:40the question: why are Reels even needed
1:41? Well, the answer is simple: because
1:44it's currently the number one way to
1:46get free subscribers and clients. I've
1:49been growing my blog since 2019, and
1:50for a long time, I promoted it through
1:52paid ads with other bloggers. At one
1:55point, the cost per subscriber reached
1:58an average of 200 rubles. I got tired
2:01of spending so much money on ads and
2:04decided to promote for free. Now I
2:06realize it was a great decision,
2:08because even those 40,000 subscribers I
2:11gained in a month would have cost me 8
2:13million rubles. If I had gotten those
2:15subscribers through blogger ads. 8
2:18million rubles. Not a bad saving, right
2:21? But that's not even the main thing,
2:23since as of September 1st, ads from
2:25bloggers on Instagram were effectively
2:27banned in Russia. And Reels are
2:29essentially the only decent promotion
2:31method left. Is it really the only one?
2:34Yes. Look, ads in Yandex and Google are
2:37paid and they are expensive. Telegram
2:39channels grow exclusively through paid
2:41advertising, which is also very
2:43expensive. A subscriber there can cost
2:45200–500, or in some niches, 1,000
2:47rubles. For a single subscriber.
2:49Advertising on Telegram. YouTube
2:51channels grow organically, which is
2:53free, but it takes a lot of time. I'm
2:55speaking as the creator of my own
2:57YouTube channel, which I've been
2:58running for a year. It grows much
3:00slower than Instagram. Shorts, TikToks,
3:03and VK Clips work and bring in free
3:05subscribers, but essentially they are
3:07just Reels. These are literally the
3:10same videos, and I say Reels simply
3:12because Reels show the most tangible
3:13results. Your audience stays in your
3:16Instagram account, which is easier to
3:17work with. But in fact, when I say
3:20Reels, I mean that you can later post
3:23these same videos to Shorts, VK Clips,
3:26and TikTok to gain an audience there
3:29too, without extra effort. You've
3:32already filmed these videos, so as you
3:34can see, we have no choice but to film
3:37these Reels. Do you think you have a
3:39choice? You absolutely do not. If you
3:41sell your services and need to get
3:43clients with a minimal advertising
3:45budget, you need Reels. If you are in
3:47consulting or info-business and need
3:50hundreds of clients for your training,
3:52you need Reels. And even if you are an
3:55experienced expert, a millionaire
3:58blogger, or a businessman with
4:00million-ruble ad budgets, they can
4:02significantly boost your promotional
4:04effectiveness, becoming another very
4:06good tool, so ultimately, you also need
4:09Reels. Okay. Now that I hopefully have
4:12motivated you that it's worth doing,
4:14let's get started. And I want to start
4:18with my failed attempt to promote
4:20myself using Reels. How was it? I wrote
4:22down 30 ideas that seemed good to me at
4:24the time. We rented a beautiful studio,
4:27and I brought many bags of nice things,
4:30like fancy shirts. We arrived at the
4:32studio, set up the lighting beautifully
4:34, and filmed. We edited it all in a
4:36trendy way with cool transitions and
4:38fonts. I posted Reels for 30 days
4:40straight, and it gave me nothing. Well,
4:43you can see for yourselves: these got
4:44about 100,000 views because they
4:46weren't shared that much. For me, that
4:48is not many views, because it means
4:50that only my existing audience watched
4:52those Reels, but they didn't hit the
4:54recommendations. And consequently, all
4:57those Reels combined brought me about
4:59500 subscribers. Now I understand why
5:01that happened, because, first of all,
5:03they were too boring. I was sitting in
5:05the studio looking smart, sharing some
5:08expert thoughts. Secondly, they were
5:10too narrow in focus. I was talking
5:12about how to build a launch sequence or
5:14some blogging techniques. In general,
5:17it's something not interesting to a
5:18large number of people, but to a small
5:20group of professionals who care about
5:22it. And thirdly, it was unnatural. You
5:26could see I was sitting in a studio; in
5:28some videos, I was just talking like
5:30this, looking at a wall, because at the
5:32time, it was considered cool not to
5:33speak directly into the camera, as if
5:35it were a podcast. And this whole
5:38atmosphere with perfect lighting, me in
5:40the studio, looking at a wall—it felt
5:43super lifeless. And that also pushed
5:45people away. I understand that now,
5:48although at the time, I thought these
5:49were the best possible Reels I could
5:51have made. And we can draw a conclusion
5:53from this story. If you are making very
5:55"good" Reels and they aren't blowing up
5:58, it means you're making bad Reels.
6:00Even if you tried really hard, even if
6:03you wrote a script, even if you created
6:05a beautiful image and set the lighting,
6:07even if you edited it brilliantly, it
6:10can still be a bad Reel. But there is
6:12good news. You can tweak what you're
6:14doing, start making Reels a little
6:16differently, and they will start
6:18working and bringing you subscribers
6:20and clients. That is exactly what
6:22happened to me. After that unsuccessful
6:24experience, I decided not to give up
6:26and went to study what works for others
6:27. We posted job openings for Reels
6:29makers everywhere and reviewed over 200
6:31of them. My team conducted about 20
6:33interviews. We gave test assignments to
6:36many people. I looked at the ideas the
6:37Reels makers were coming up with and
6:39how they did it. I talked to various
6:41cool producers to understand what works
6:43for whom. And finally, life brought me
6:45together with Altair and Nikita. They
6:47are very talented content creators from
6:50Kazakhstan. We hopped on a call, they
6:52pointed out my mistakes, and we decided
6:54to work together. We combined my ideas
6:58and my expertise with their style of
7:01making Reels. And it finally started
7:03working like a machine that
7:05consistently brings in subscribers and
7:07leads. 40,000 subscribers in a month.
7:09And 20,000 clicks into my funnel via
7:12code words to get useful nurturing
7:15videos. That’s a result I was very
7:17happy with. And now let’s break down
7:19step-by-step how I achieved this and
7:21how you can get there too. Step one.
7:25You need to choose your content type.
7:27There are four main ones in total. They
7:29are expert, personal, reach-focused,
7:31and sales-oriented. Expert Reels are
7:33Reels where you provide value to people
7:37on a topic you are an expert in.
7:39Meaning you teach people something in
7:41these Reels by sharing something useful
7:43. Those are expert Reels. And here is
7:45an example of an expert Reel. What
7:46happens if you take a lemon, cut it,
7:48and hold it up to your eye? You get my
7:50profile picture, which I haven’t
7:51changed in 6 years. Since then, my
7:53account has grown from zero to a
7:55million followers. And here is the
7:56first thing I wish I had known before I
7:58started. Think less and just start
8:00doing it. You don't need to come up
8:02with something brilliant. You don't
8:04need equipment. You just need to decide
8:07that you are now a blogger. Grab your
8:09phone, shoot the simplest video, and
8:11just post it. My blog started with me
8:13taking photos at home on an iPhone and
8:15posting once every day. Second. To hell
8:17with inspiration. Blogging is a job
8:19just like any other that you do every
8:21single day. You keep creating content,
8:23even if you’re tired. Anyway, in this
8:25video, I’m sharing useful tips that
8:27are worth knowing when you’re
8:28starting a blog. This is the expert
8:30type of content. The main pros of this
8:32content are, first of all, that it
8:33brings the most followers. Let’s even
8:35take a look at the statistics for this
8:37reel. Even though it didn't go super
8:39viral and only got 400,000 views, it
8:41brought me 2,500 followers. And let's
8:47take for example another personal one
8:50that hit 700,000 views, which is almost
8:53double. But it's personal. And do you
8:55know how many followers it brought?
8:57Only 600 followers. Even though it
9:00again went super viral, with 21,000
9:02shares and twice as many views. But it
9:04brought in fewer followers because
9:06it’s personal. Expert posts that have
9:09some kind of value bring more followers
9:11because people subscribe for a reason,
9:14not just because. And when you film
9:17expert content, they see that value and
9:19subscribe to you. Basically, if you
9:21want to grow a blog, you need to film
9:23expert content. The second benefit of
9:25this content is that it reveals me as
9:27an expert. People realize that I know
9:29my stuff, they start trusting me more,
9:31and when I sell something, they are
9:33more likely to buy it. And finally,
9:36this type of content warms people up to
9:38my main product that I sell. The next
9:40type of content is personal. Personal
9:43content is content about you, about
9:45your life, not necessarily related to
9:47your professional work. Let's look at
9:50an example of such personal content.
9:52I became a father at 24. And here are
9:55five things I wasn't prepared for.
9:57First, you might feel like you've
9:59fallen out of favor. Before childbirth,
10:01100%of your wife's attention is on you,
10:03but after, it's on the baby. And you
10:06become a servant who serves, brings
10:08things, and pays for everything. And
10:10you just have to wait it out. Second. A
10:12child is a separate full-time job. At
10:16first, she just lay there, but later—
10:18well, anyway, I’m sharing how I
10:20became a father and five things I
10:22wasn’t ready for. This isn’t
10:24related to the main expert topic of my
10:27blog. But it reveals me as a person,
10:29and that is also good content. Firstly,
10:31because it brings in high views.
10:33Secondly, it increases the loyalty and
10:35trust of subscribers in me as a human
10:38being—that I’m not just a dry
10:40expert, but I also have a child there,
10:42and I have other life stuff going on
10:44that helps reveal who I am. And thirdly
10:47, if you do personal content correctly,
10:49it can also be a good, native lead-up
10:52to your product. Because I, for example
10:54, do this kind of personal content.
10:55Today is my daughter's first birthday,
10:57and we gave her a Lamborghini, just
10:59like her mom's. Well, almost. We also
11:01gave her something any child would find
11:03useful. Money. And Yuna, by the way, is
11:05already a millionaire. When Amalia got
11:06pregnant, we opened an account. Well,
11:08here I’m telling, in short, that we
11:10opened an investment account for our
11:11daughter that we will keep adding to
11:13until she turns eighteen. And it seems
11:16like this isn’t about my main field
11:18of work, but indirectly it conveys the
11:20meaning that, "Hmm, Misha does launches
11:22, they’ve already saved so much money
11:24for their daughter that she’s a
11:26millionaire.""I also want my daughter
11:28to be a millionaire.""I will also do
11:30launches." In general, this cannot be
11:32called a direct sales pitch. But if you
11:34can inspire people with your personal
11:37reels or make them want what you have
11:39—that they want to do things like you
11:41, or live somewhere like you, or own
11:44what you own—then, in fact, that is
11:46also good warming-up content, even
11:48though it doesn't talk directly about
11:50your product or niche. The third type
11:53of content is reach-oriented, meaning
11:55content that goes as viral as possible.
11:57It might not be useful or expert-led.
12:00It might not reveal your personality at
12:02all, but a million or 2-3 million
12:04people might watch it. This type of
12:06content is the most useless because
12:08even a million views like that often
12:10might result in nothing. And in fact,
12:12this type of content is only suitable
12:14for big influencers to flash in front
12:17of their audience at least once, so
12:19they see them. I have practically never
12:21filmed such content. The only thing
12:24that was closest to this type of
12:26content was when I remade a trend where
12:29a girl compared her husband to a car,
12:31and I compared my wife to a blog. It
12:35turned out funny. Or your own blog.
12:37Let’s compare by key criteria. A blog
12:40requires five hours a day on average. A
12:42wife requires all 24 on average.
12:45Well, in short, it’s a joke that
12:47doesn't really lead anywhere and
12:48doesn't convey any great meaning.
12:50It’s more just for a laugh, but I
12:53still managed to add a bit of
12:55personality and some warming up to my
12:57niche, so I think it was worth doing.
13:00Plus, it got a million views and
13:02brought me 2,000 followers, which isn't
13:05bad either. Honestly, these standard
13:08reach-focused Reels, where you just
13:11recreate a trend or do something that
13:13goes viral but doesn't reveal who you
13:15are or provide any expertise—I
13:17don’t see the point, because even 20
13:20viral videos like that won't give you
13:22much. So, I generally don't recommend
13:24making this type of content. And the
13:26fourth type of content is sales Reels,
13:28the essence of which is to tell people
13:30about your course or some free product.
13:32Here is an example. I sold monkey
13:34watches, websites, and it took me 5
13:36years to find a way to make my first
13:39million. In the end, I made it on
13:41Instagram, and here are four steps on
13:42how to repeat that in 2025. First:
13:44create an online product with a price
13:46tag of at least 50,000 rubles. Or find
13:47someone who already has one. Second:
13:49learn to gain an audience using free
13:51methods through Reels and YouTube. I
13:53recently got 15,000 followers from just
13:55one Reel. Third, make sales through a
13:57launch on social media. If you do
13:59everything properly, even 1,000
14:01followers is enough to make your first
14:03million. Fourth, start using neural
14:04networks so you can do the work of an
14:06entire team by yourself. And fifth,
14:08hide the money. Just in case. I will
14:11break down all the steps from zero to
14:12your first million in launches in
14:14detail in my free course. To join it,
14:16type the word. Well, in essence, it's
14:18just a creative promotional video about
14:21, in this case, my free course. This
14:24content usually gets the fewest views
14:26and brings in few followers, but it has
14:28one main advantage: it has a high
14:30conversion rate into purchases and
14:32registrations. You're basically saying
14:35in plain text: hey guys, I made this
14:37product, click the link in my bio to
14:39leave a request, or for example, I made
14:41a free webinar, message me this word,
14:43and I'll send it to you. Not as many
14:45people might watch this one as the
14:47others, but you'll get plenty of
14:49sign-ups and registrations. And when
14:51you are launching or selling something,
14:54it makes sense to add a few direct,
14:56hard-sell Reels, because that will give
14:59you good registration and sales numbers
15:01. Okay. What is the optimal combination
15:03of these content types? It’s best to
15:06do it this way: 60%of your Reels should
15:08be expert content, where you teach
15:10people and give them something useful,
15:12because this type of content will bring
15:14you the most subscribers. Plus, people
15:17will warm up to your expertise. 30%of
15:19your content should be personal so that
15:21people understand that you’re a human
15:23too, so that you stand out from the
15:25rest, so that there is some loyalty to
15:27you, and people trust you more. And 10%
15:29of content should be sales-oriented,
15:31which is what will actually bring you
15:32money. Basically, that is the optimal
15:34ratio. Take a screenshot. I also want
15:36to emphasize that it’s important to
15:38do all three types of content, because
15:40if you don’t do, for example, expert
15:42content and only do personal, people
15:43won't subscribe to you and won't buy
15:45from you. If you don't have personal
15:47content and only expert, then you are
15:49essentially a talking Wikipedia, you
15:50don't differ from others. And sooner or
15:53later you bore people, because who is
15:55ready to listen to dry expert content
15:57on one topic for years? People
16:00subscribe for the expertise, but they
16:03stay for your personality. That’s why
16:05it’s also important to film personal
16:06content. And finally, if you don't make
16:09sales content, then you have no sales,
16:10surprisingly enough. Therefore, it is
16:12important to film all these types of
16:14content. In the proportion I mentioned.
16:16Step two. You need to choose the format
16:18in which you will film your content.
16:20What are the most basic formats? Well,
16:21there’s the talking head, where a
16:23person just sits and tells some text to
16:26the camera. There’s the podcast,
16:28where several people discuss a certain
16:29topic. There’s the skit, where people
16:32get into roles and explore a topic in
16:34that way. There’s the review format,
16:37where you react to someone else’s
16:39content or, for example, something is
16:41happening in a video and you talk about
16:43it. Artem Senatorov used this format
16:45very successfully to gain about 700,000
16:47subscribers in a year. And there is
16:50even a wordless Reel format, where a
16:52person is just doing something in the
16:54background, there is some triggering
16:56headline, and then it directs the
16:57viewer to read the caption. And while
17:00the viewer is reading the caption, the
17:02video reaches the end and repeats over
17:03and over, which gets good retention.
17:05And well, generally, if the text is
17:07really good, such wordless Reels also
17:09sometimes go viral. But I don't really
17:11like this format. I have chosen a
17:12dynamic format for myself. This is
17:14exactly what Altair developed. What he
17:16suggested to me was something I really
17:18liked. It’s the format that basically
17:20all my recent Reels are shot in. It’s
17:23when there’s a voice-over and various
17:27dynamic shots that show what the voice
17:30is saying. Well, let’s look at an
17:33example. You would never go to a
17:34surgeon performing their first surgery
17:36because it’s scary. And you would
17:38never deposit your money. So, you see,
17:41a separate voice plus images that show
17:42what’s happening, plus a talking head
17:44sometimes. Sales. Here it is. It has
17:46four elements. The first is the scale
17:48of change, meaning a dynamic format
17:50where
17:50all your money
17:51images from zero to exit
17:52alternate,
17:53using only
17:54I act something out, and sometimes I
17:55speak to the camera. And this, by the
17:57way, was one of my biggest insights:
18:00delivery is everything. Take this video
18:02, for instance, where I share tips on
18:04how to start a blog. In reality, these
18:07tips are very simple. Think less, do
18:10more. Second, a blog is work. Just do
18:13it every day, check off your tasks. And
18:15third, try to earn at least your first
18:171,000 rubles as soon as possible. The
18:19tips themselves aren't outstanding;
18:22they aren't genius thoughts that are,
18:24wow, mind-blowing insights. I mean,
18:28these are normal, sensible, but quite
18:30obvious things. And if I had told this
18:33in a boring way, this Reel wouldn't
18:35have gone viral at all because, well,
18:37these are just normal, standard
18:39thoughts. But because it’s shot
18:41vividly, there are cuts between frames,
18:44and it’s interesting to watch, it
18:46leaves an impression after viewing,
18:49leading to many shares, many comments,
18:51and a lot of people liked it. And what
18:55I realized, one of the greatest secrets
18:57of Reels, is that a very simple idea
19:00delivered in a cool way gets many views
19:02and shares. A very cool idea, but
19:05delivered in a boring way, does not get
19:08many views. Unfortunately, that’s
19:10just how it is. And if you want to
19:11increase the likelihood of your Reels
19:14going viral, try this dynamic format.
19:17It’s much easier to make viral Reels
19:20in it because your thoughts don’t
19:22even have to be genius, just normal and
19:24good. But because of the format, it
19:27still looks cool, people watch until
19:29the end, and find it useful. The third
19:31step is finding ideas. Now begins the
19:33most useful part of this video because
19:36I am going to share with you six
19:38specific ways to find ideas for your
19:41Reels. So, the first method is a topic
19:43cloud. Let me explain with an example
19:45right away. I do online course launches
19:47for myself or for clients. What, for
19:50example, should I film content about? I
19:52can think about some topics within my
19:55niche. For example, I could make Reels
19:57about how to conduct webinars, how to
19:59do pre-launch content, how to build
20:01funnels, how to actually execute a
20:03launch, how to start a mentorship
20:05program, how to set up traffic
20:06correctly, or how to build a product
20:08methodology. And it seems logical to
20:11say yes, but actually, no. In reality,
20:15if I make content on these topics, it
20:17will be very boring and narrow, and it
20:19will be watched by, well, thousands,
20:21maybe even hundreds of people, but
20:23definitely not millions. Because the
20:26number of people who, for example,
20:28actively host webinars and are
20:30interested in how to further refine
20:32them is not that high. If you are
20:34watching this right now and you have
20:35ever hosted a webinar in your life,
20:37then you are cool. And, in short, that
20:39would be a bad semantic cluster. So
20:41what would be a good one then? It would
20:44be taking topics that are popular and
20:47broad, but that sit adjacent to my main
20:50professional theme. For example, topics
20:54like wealth in general, content, blog
20:57growth, launches, mindset, sales,
20:59productivity, motivation, and case
21:01study breakdowns. I mean, you see,
21:04millions of people ask themselves the
21:07question: "How do I become rich?"
21:09Questions like how to increase my work
21:11efficiency, how to doom-scroll less,
21:13how to work more, and how to get more
21:15done in life. Millions of people are
21:17interested in this. But the question of
21:19how to refine a webinar or how to
21:21increase conversions in my sales
21:22funnels—that only interests thousands
21:24of people, which is much fewer. And
21:27that is why a good cluster of topics
21:29consists of subjects that touch on your
21:32niche, what you do, but are at the same
21:35time broader than it. And these are
21:38topics that are potentially interesting
21:40to millions of people. If you look at
21:42all my viral Reels that brought in the
21:45most subscribers, they were filmed
21:48specifically on broad topics that went
21:50beyond the narrow boundaries of just
21:53online course launches. Let's compare
21:55this with an example. A Reel that only
21:57got 100,000 views, not much. I will now
21:59simplify the entire understanding of
22:01pre-launch content into four simple
22:02steps. First, we need to sell the topic
22:04. So I'm explaining four steps on how
22:06to do pre-launch content. At the same
22:08time, well, there are so many people in
22:10the world who don't even know what a "
22:12pre-launch" is. They aren't interested
22:14in it, and consequently, they will
22:15scroll past this video by the third
22:17second. And let's compare it with
22:19another expert video, but one that got
22:221.7 million views and brought me 18,000
22:24subscribers. Almost 19,000 now. 18,000
22:28subscribers from one. Let's watch. I
22:30went out to sell cotton candy, but
22:32didn't earn anything because I didn't
22:33follow these principles. Principle one:
22:35to get sales, you need as many people
22:37as possible to see you. That is why I
22:39am moving from the bus stop to the park
22:42. That is better, but it is not enough.
22:46Looking at my stand, it is just not
22:47clear what I am selling. So, principle
22:49two: package your business to get the
22:51maximum number of clients. We package
22:53the product, we package ourselves, and
22:56we package the offer. Now we have a
23:00crowd of clients. But there is also a
23:01third principle to earn even more.
23:03Increase the amount of money that one
23:05client brings in. Expand your product
23:08line, create a premium product, and
23:10make the client a regular so they buy
23:12from you consistently. And that is all.
23:15These are the three main elements of
23:17any business: traffic, packaging, and
23:18the check size. If you assemble them
23:20wisely, you will always have high sales
23:22. And it does not matter what you sell:
23:24cotton candy, cars, or shovels. By the
23:26way, I made a big lesson on how to hit
23:27a million over the summer. Write "
23:29million" and I will send it to you.
23:31This is also expert content where I
23:33talk about three important elements
23:35that every business needs to grow. But
23:39because it is presented in an
23:41interesting, playful way, through an
23:43example people understand—cotton
23:46candy, which they have seen everywhere
23:48—and the fact that I am dressed
23:50casually, standing at a bus stop,
23:52explaining it in simple and broad terms
23:54. And the topic here is not
23:57specifically how to do a "warm-up," but
23:59rather the big picture: basically, that
24:01I failed to get rich on cotton candy,
24:04failed to make money, but here is what
24:06you need to do to succeed. An
24:08understandable, broad topic for
24:10everyone. And there you go, 18,000
24:12subscribers from a single reel. Let us
24:14take another example of a topic cloud.
24:16I have my wife, Amalia, who works in
24:18the health field. What topics could be
24:20in her blog? In her blog, it could be
24:24nutrition, self-care, beauty, fashion,
24:27recipes, motherhood, relationships,
24:30cosmetics, skin, weight loss,
24:32millionaire's wife, motivation, women's
24:35health, fitness, hair, skin, and
24:37hormones. These are all broad topics,
24:40potentially interesting to millions of
24:42people. And you can create content
24:44based on these topics. And so, now you
24:46have a task that will take you about a
24:49minute. Pause this video and write down
24:52seven to ten topics that could form
24:55your topic cloud—what you could
24:58potentially film about. And make sure
25:01these topics are not narrow,
25:03super-specific, or professional, but as
25:05broad as possible. And write them down
25:08right now. And now for the most
25:09interesting part. Open ChatGPT,
25:11DeepSeek, Claude, or any other
25:13text-based neural network and type in
25:16this prompt. I am coming up with ideas
25:20for my blog. My blog covers topics like
25:23[colon], so insert your list into your
25:25topic cloud. Write me 20-30 viral
25:29expert reel ideas for each of these
25:33topics. I personally prefer Claude. Out
25:36of all the AI models, this is the one I
25:38like the most. So, let's say I send it
25:41my topic cloud, and it immediately
25:43generates ideas for my reels. Take, for
25:46example, personal productivity. The "
25:47Eat the Frog" method. This topic can be
25:49played up creatively to make the reel
25:51go viral. That's actually a cool topic.
25:53My morning ritual for maximum
25:55productivity. Five apps that double my
25:58efficiency. This one is going to be an
26:00awesome reel. It will get a lot of
26:01reposts. How to work 4 hours a day and
26:03get more done than everyone else? I
26:05actually just posted about this on
26:07Telegram recently, and it got a lot of
26:10reactions too. The Pomodoro technique.
26:13I mean, these are truly decent,
26:15sensible ideas, especially if you read
26:17them and then think about how to
26:20present them interestingly. Honestly,
26:22you can push it here indefinitely and
26:25ask for 50, 100, or even 200 ideas for
26:28every topic in your cloud, and it will
26:31write them out, and those ideas will be
26:34solid. Overall, the first method alone
26:37will give you hundreds of ideas for
26:39your reels. But we still have five more
26:41ahead. The second way to find content
26:44ideas I call the "client journey." Its
26:48essence is that you must think through
26:50the steps your client takes to achieve
26:53a result. For instance, I teach
26:56launches, right? And people come to me
26:59to launch an online product on the
27:01internet, on social media. Usually,
27:04people go through the following steps:
27:06pick a niche, create a product, build
27:08an audience, engage the audience, turn
27:10views into leads, turn leads into sales
27:12, and scale. Next, we can sit down and
27:15think about what questions a person
27:17potentially has at each step. Let's say
27:20there's a step called "create a product
27:22." And what questions might a person
27:24have at this step? For example, how to
27:26find positioning, how to stand out from
27:28competitors, how to conduct customer
27:30development, how to write an offer, how
27:32to price, how to pick a site, how to
27:33package, how to convey value, how to
27:35test. And these are real questions from
27:38people that actually worry them. This
27:40is what they will have to do regardless
27:42if they want to get a result. And you
27:44can film reels on these topics. For
27:47example, to create a product, you
27:48definitely need to conduct customer
27:50development. Many people don't know how
27:52to do that. So I filmed a reel about
27:54what customer development is, why it's
27:56needed, and how to conduct it. I
27:58presented it through an interesting
27:59angle, and it worked really well. Here,
28:01let's take a look. I got my friends
28:02together for a picnic. I gave Sam a
28:04banana and Mags a kebab. But they don't
28:06like this food, and they will stay
28:07hungry. Why did this happen? I chose
28:09the food based on my stereotypes
28:11instead of asking what they actually
28:12like. If I had asked, I would have
28:14found out that Sam is allergic to
28:16bananas and Maga is a vegetarian.
28:18You're the vegetarian, I just don't eat
28:20meat. If I swap the products, everyone
28:22will be happy and full. Often, when we
28:24sell something online, we assume what
28:26people want based on our own ideas. But
28:29to understand what the customer really
28:31wants, you shouldn't make it up, just
28:32ask. That is why the first step before
28:35any sales is to study the audience. You
28:37need to call fifteen people who you
28:39think might be your customers and ask
28:41them these 10 questions on the call.
28:43Then we will get a table like this with
28:45an audience analysis, and we won't lose
28:47money selling a product that people
28:48don't need.
28:49Subscribe. There. And to find ideas for
28:52your Reels using this method, what do
28:54you need to do? First, you need to
28:57define Point A and Point B for your
28:59viewer. That is, who your viewer is and
29:02where they are at. For example, a
29:05complete beginner in launches or a
29:07woman weighing 80 kg who doesn't
29:10exercise and wants to lose weight to 60
29:13kg. Or someone who wants to learn
29:16English but knows absolutely nothing
29:19about it yet. Some level like A1, B1,
29:22C1, just a bad level in short. Well,
29:26that is what the person is starting
29:27from. Next is Point B, essentially
29:29where they want to arrive. Then write
29:32down 10 steps a person must take to go
29:35from Point A to Point B. Then
29:37brainstorm and jot down questions
29:39within each step. Just sit down and
29:43think: "Okay, for a person to create a
29:44product, for example, what do they need
29:46to do? What problems are there at this
29:49step?" Or: "Okay, let's say you have a
29:51step to fix your nutrition." Okay, how
29:53do you fix your nutrition? What
29:54problems does a person have in general
29:56when fixing their nutrition? Sit down
29:57and jot them down. And fourth, when
30:01your own ideas run out, you can run
30:04this through any neural network, for
30:06example, write: "List me 20-30 problems
30:10a person faces at the stage of creating
30:13their product, or fixing their
30:15nutrition, or learning the first rules
30:18of English." And create content based
30:21on these problems and questions. The
30:24main advantage of this way of finding
30:26ideas is that they will be maximally
30:28real and useful for people, because
30:30they will directly relate to their
30:33journey from point A to point B and
30:35address the real questions they
30:37actually need to resolve. It's not just
30:41some kind of helpful tips or
30:43interesting info; it's a specific
30:45answer to their question at some stage.
30:50Ideas from this method have a very high
30:52potential to go viral. I found many
30:55ideas for my Reels exactly this way, by
30:58analyzing my clients 'journeys. I think
31:01it's quite brilliant. Let's move on. If
31:03you don't praise yourself. No one else
31:05will. The third way of finding ideas is
31:07similar to the previous ones, but it
31:08works from a slightly different angle.
31:10These are the pains and obstacles of
31:12your target audience. A pain is a
31:14problem that your audience or your
31:16potential clients are suffering from
31:18right now. And an obstacle is the
31:21reason why people can't get rid of this
31:24pain. For example, let's take a target
31:26audience. A woman trying to lose weight
31:27. What kind of pains might she have? I
31:29can't fit into my jeans. My husband has
31:30stopped desiring me. My boyfriend
31:32criticizes my figure. Friends make
31:33jokes; I don't feel beautiful. I get
31:35tired quickly at work. I'm constantly
31:37sweating. Fat has settled in my cheeks.
31:38I look older than I am. I can't express
31:41myself. I'm self-conscious. I feel
31:43guilty and blah-blah-blah-blah-blah. A
31:44huge list of other pains that a person
31:47regularly feels in relation to their
31:49situation. And she would also like to
31:51solve this, for example, she would like
31:54to lose weight, but she has obstacles,
31:56such as: I don't want to be hungry, no
31:58time for workouts, no money for a
32:00trainer, I don't like working out, I
32:02love eating ice cream while watching
32:04shows at night, I don't know how to
32:06cook, no money for good food, my family
32:08won't eat healthy food. I'm ashamed to
32:10go to the gym, I don't know how to
32:12train. I have some medical
32:14contraindications. And there could be
32:16dozens of other obstacles why a person
32:18ultimately fails to lose weight. And
32:20what cool thing can you do here? You
32:22can go to any text-based neural network
32:23and enter a prompt like this. You are a
32:25world-class marketing analyst. Your
32:27task is to analyze my target audience
32:30and my product. Enter the product
32:32description. Let's take my product as
32:34an example: a weight loss course for
32:37women. My audience is women aged 30-40
32:42who gained weight after childbirth and
32:47can't get back into shape. And we ask
32:51it to compile a list of the main pains
32:54and main obstacles. And so we see what
32:57main pains the neural network gives us.
33:01And you can make Reels about these
33:03pains. For example, the feeling of
33:05guilt before your children. Wow, I even
33:07...oh, this, well, this is harsh. But
33:09this will definitely be a trigger reel.
33:11It involves comparison with other moms.
33:13You can talk about these pain points in
33:15your content or use them as triggers.
33:17Moving on. 30 main obstacles. Like lack
33:20of time, chronic fatigue, hormonal
33:22imbalances. These are real people's
33:25problems. And if your reels explain how
33:27to solve these problems, this audience
33:30will subscribe to you because they'll
33:32find it useful to watch you. And
33:35another point here. Top 30 most
33:37frequent questions starting with the
33:39word "how": how to lose weight while
33:41breastfeeding without harming the baby,
33:43how to find time for a workout with
33:44small children, how to get rid of a
33:46belly after a C-section, and so on.
33:49These are basically ready-made ideas
33:51for your reels. I mean, you just film
33:54reels where you answer these questions.
33:56Here are potentially hundreds more
33:59ideas for your content. The fourth way
34:02to find ideas is to go through your old
34:04work. For example, your old posts that
34:07performed well can be remade into reels
34:10, or, for instance, thoughts you've
34:13shared in personal coaching, in your
34:16courses, books you've written, things
34:19you've talked about on YouTube, or any
34:22other work you've done in life. You can
34:25share all of this. Even if you have
34:29notes from some books, even ones that
34:31aren't yours—if you just know some
34:34concepts that resonated with you, and
34:37you've remembered things like the "blue
34:40ocean" strategy, the 80/20 principle,
34:42or some other concept that stuck in
34:45your head for years and seems very
34:48useful to you. You can go through all
34:51your old work and turn it into
34:54high-quality, engaging new reels. The
34:57fifth way to find ideas is to steal
34:59like an artist: see what's trending for
35:01other people and adapt it for yourself.
35:03I want to clarify right away that I am
35:06against blindly copying someone else's
35:08content. Because, first of all, it's
35:10unethical. You could get a penalty for
35:13it. You show that you have no original
35:15thoughts, and trust in you decreases.
35:18In general, it's bad. But at the same
35:20time, there's nothing wrong with taking
35:23a topic that is already proven and
35:25interesting to people and refilming it
35:27in your own way. There are no problems
35:29with that. And to prove it to you, I'll
35:32show you a real-life example of how I
35:33slightly "borrowed" someone else's idea
35:35. I have an acquaintance, Vova
35:38Aliferenko. He has a cool blog, and we
35:40both became fathers around the same
35:42time. And one day, I see this reel of
35:45his.
35:46One month as a father. And here are my
35:47five realizations from this period. The
35:49last one is the most useful. Let's
35:50start with the fact that a man during
35:52and after childbirth is mega important.
35:54And basically, in this reel, he shares
35:56his five realizations a month after
35:59becoming a father. I liked this idea. I
36:02decided to share my own realizations
36:04and filmed this one.
36:05Became a father at 24. And here are
36:08five things I wasn't prepared for.
36:10First,
36:11I have different visuals, a slightly
36:13different hook at the start, different
36:15thoughts, a different filming style,
36:18but globally I took the video idea from
36:20Vova. But at the same time, you can't
36:23say it's a completely stolen video
36:25because, after all, I didn't retell
36:26Vova's ideas. The content part is
36:29completely unique, told by me, but I
36:31saw the format in his video. And note
36:34that Vova's reel got a whopping 70,000
36:36reposts, which is a lot. This means the
36:38topic resonated with people. And I,
36:40well, didn't do quite as well.
36:43Apparently, my parenting insights
36:45weren't quite as valuable, but
36:47nonetheless, this reel still got 20,000
36:49reposts. And see this pattern: if
36:52something went viral somewhere, it
36:54means people are potentially interested
36:56in it. And if you can cover the same
36:59topic with sufficiently high quality,
37:01then it can potentially go viral for
37:03you too. And, of course, the mere fact
37:06that something went viral for someone
37:08doesn't guarantee it will go viral for
37:11you if you remake it, because there are
37:13many other factors involved. How timely
37:16it was, how loyal that person's
37:18audience is, how skillfully they filmed
37:20it, what meanings they revealed, and
37:22what the delivery was like. In general,
37:25there are a number of other factors
37:27that influence this, and it doesn't
37:29guarantee it will go viral, but it
37:31significantly increases the probability
37:34, because it at least means that the
37:36topic is, in principle, interesting to
37:38people. And so, if we were placing bets
37:42on people now, and I had to bet a
37:44million rubles on a reelmaker, and one
37:47was just filming 20 reels while the
37:49other was filming 20 reels based on
37:52already viral topics, I would bet my
37:54million on the second one because they
37:57have a higher chance of their reels
37:59going viral. So how do you steal like
38:02an artist and not like a jerk? To do
38:05this, you need to take the idea, take
38:08the essence, but remake it in your own
38:11way. Let’s say I have a video, which
38:14I've shown you many times, that got me
38:1618,000 followers, where I explain
38:18business principles using a cotton
38:19candy cart as an example. What is the
38:22essence here? Using an understandable,
38:25perhaps even somewhat exaggerated and
38:28very vivid example to explain a smart
38:31business concept. And I want to show
38:34you another reel that came out a while
38:37after mine.
38:38How to sell anything in stories in six
38:41steps? Yesterday I ran an experiment
38:43and sold a kilogram of potatoes for
38:45180,000 tenge. How did I do it? Step
38:47one. I created intrigue and immediately
38:49got to the point that I wanted to sell
38:51potatoes. This already sparked huge
38:52interest from the audience. Step two. I
38:54wrote out the most.
38:56Tell me, how similar does this video
38:58seem to you compared to the first one I
39:00showed you? But in reality, it’s not
39:02that similar, because the headlines are
39:04different, here it's potatoes, there
39:06it's cotton candy, and the style is
39:08different, kind of square. A girl named
39:10Madina is telling this, and she has a
39:12slightly different delivery. Well, in
39:14general, you wouldn't say this is
39:15copied at all. Moreover, I don't even
39:18know if she was inspired by my reels or
39:20not. And that actually doesn't matter
39:22at all. What's important is that these
39:25two reels, mine that went viral and
39:27hers that went viral, share one idea.
39:31Which is to explain how sales or
39:33business works step-by-step using a
39:35vivid, striking example. And that is
39:38what’s called "steal like an artist."
39:40And you could make a dozen more reels
39:42like this, where you explain the same
39:45things using different examples. And
39:47that wouldn't be stealing, you see? I
39:51mean, if I were to reshoot the potato
39:52video or she were to reshoot the cotton
39:54candy video, then that would be
39:56stealing, and that would be bad. But
39:59since I shot with cotton candy and she
40:01shot with potatoes, I'm not even sure
40:03now if she was inspired by me for this
40:05video or not, or if she saw it
40:07somewhere else. And mine went viral,
40:10and hers went viral. This is called "
40:12steal like an artist." That is, when
40:15you see a cool idea, try to extract its
40:18essence at a deep level, what is the
40:20idea of this video, what is the concept
40:22. Keep that concept, but change all the
40:26other details, and then it won't look
40:28like something stolen. And the last,
40:31very simple way to find ideas is
40:33through lists. Type your niche into any
40:36AI and ask it to generate a list of
40:39thirty listicle ideas. For example, I
40:43do web design. Write me 30 ideas for "
40:49top five" style compilations that I can
40:55film for Reels. Well, like top five
40:59free website builders, top five tools,
41:02top five plugins, top five trends, top
41:05five mistakes, top five reasons. And
41:08this kind of content does well, too. By
41:10the way, if you are watching this video
41:12now and find it valuable, you should
41:14know that my team and I spent over a
41:15week making it. There are 120 slides
41:17here. And I set a goal for myself that
41:20this one video would be more valuable
41:22than many paid courses on Reels. If you
41:24feel that this is useful for you,
41:26please like this video. And if you
41:28really want to help me, you can write a
41:31comment of three or four words, like: "
41:33Misha, thanks, great video." Then more
41:36people will see this video, and I will
41:38have even more motivation to create
41:40similar videos. Let's continue. The
41:44fourth step is learning how to write a
41:46Reel script. I will give you a few
41:49templates of what a script can look
41:51like, and then I will teach you how to
41:53see good scripts in general and improve
41:56your "visual taste" so you can generate
41:58any scripts yourself. Let's start with
42:00a template. Let's also look at specific
42:03examples of Reels. Let me show you
42:07first, and then we will analyze its
42:10script. You would never go to a surgeon
42:13who is performing their first surgery
42:14because it's scary. And you would never
42:17deposit money at 3%interest because
42:18it's not profitable. These are bad
42:20offers. They violate the main formula
42:22of sales. Here it is. It has four
42:24elements. The first is the magnitude of
42:26change. The client must understand that
42:28their life will become much better
42:29after buying your product. Men don't
42:32buy watches; they buy a new social
42:33status and attention from women. Sell a
42:36new lifestyle. The second is
42:39probability. A person must be sure that
42:41they will definitely get the result.
42:43It’s better to be a surgeon’s
42:44thousandth patient than their first.
42:46The third is time. The faster a person
42:49gets the first result from your product
42:51, the easier it is to sell. Will you
42:52learn to play guitar in one year? Lousy
42:54offer, zero clients. Play your favorite
42:57song in the first lesson? Awesome. And
42:59the fourth is effort. People don't want
43:01to exert themselves. Sometimes it's
43:03easier for them to get implants than to
43:04go to the gym for a year. And ideally,
43:06this is when we offer huge changes with
43:09100%probability by tomorrow with almost
43:11no effort. It's clear that such
43:13products don't exist, but it's worth
43:15striving for. And everything above the
43:17line we should increase, and everything
43:18below the line we should decrease.
43:20Change what you sell using this formula
43:22, and you will shine against your
43:23competitors. It would be foolish not to
43:25buy from you. By the way, there’s a
43:26great book on this, and I’ve made a
43:28deep dive review of it. Write the word
43:29"offer," and I’ll send it to you.
43:31How do you write a script for a video
43:33like this? What does it consist of?
43:35Actually, it’s quite simple. We have
43:37a hook at the beginning that needs to
43:39grab the viewer’s attention right
43:40away, where I say that you would never
43:42go to a surgeon performing their first
43:43operation because it’s scary. And you
43:46would also never put money into a
43:47savings account with a 3%interest rate
43:48because it’s not profitable. What’s
43:50the hook here? Why is it interesting to
43:51keep watching? Because it’s strange.
43:53It’s unexpected. Also, there are
43:57bright visuals, and a question arises:
44:00why is this happening? And so you keep
44:03watching. Next comes the reinforcement
44:05that these are bad offers, as they
44:07break the main sales formula. Here it
44:09is, it has four elements. I explain
44:11what the Reel will be about. Then I
44:13actually share the key point of this
44:15Reel. The first component, the second,
44:17the third, the fourth. Then I move to
44:19the conclusion, saying: "Ideally, you
44:21want huge results with 100%certainty,
44:23by tomorrow, with zero effort." It’s
44:25clear that such products don’t exist,
44:27but it’s something to strive for.
44:28Everything above the line we should
44:29increase, and everything below it we
44:31should decrease; adjust what you’re
44:32selling using this formula and you’ll
44:33shine compared to your competitors. It
44:35would be foolish for them not to buy
44:36from you. And at the end, a call to
44:37action. By the way, there is a cool
44:39book on this topic. I’ve recorded a
44:41big review on it. Write the word "offer
44:42," and I’ll send it to you. I mean,
44:45honestly, a Reel might look complicated
44:47, but once you understand the structure
44:48, it’s not so hard. In fact, we just
44:51need to hook their attention at the
44:53start. Then we need to reinforce it a
44:55bit, meaning tell them that something
44:57useful and interesting is coming, then
44:59share the actual key content or message
45:01, make a conclusion, and give a call to
45:04action. Or let’s look at another
45:06example of a Reel that got 4.4 million
45:09views and brought me 4,000 subscribers.
45:12Let’s take a look. When our daughter
45:14was born, I realized I couldn't handle
45:15it.
45:16Even considering that almost all
45:18childcare duties were on Amalia, I
45:19didn't expect parenting to be so hard.
45:21The first 9 months after Yuna was born,
45:23we were severely sleep-deprived. I was
45:25torn between work and helping Amalia.
45:28Amalia spent all her energy on Yuna and
45:29felt like a squeezed lemon. And our
45:31relationship was slowly being eaten
45:32away by daily chores. We lacked time
45:34for just the two of us and, most
45:35importantly, the energy for each other.
45:37And it felt like it would always be
45:38this way. And that we just had to learn
45:39to live with it. But a few months ago,
45:41I managed to convince Amalia of the
45:43best decision for our family life. We
45:46hired two nannies. They work two-week
45:49shifts, live with us, and are with Yuna
45:5124/7. Now Amalia and I no longer feed
45:54or bathe Yuna, change her diapers, or
45:56put her to bed. The nannies do all of
45:58that. And it is pure bliss. Our lives
46:01have become just like they were before
46:02the baby. Amalia and I have started
46:04spending more time together. We spend
46:06time with our daughter whenever we want
46:07. A couple of free hours a day to play
46:09with her. And talk. And some will write
46:11, "Why did you even have a child? For
46:13the nannies, or what?" But I believe a
46:14parent should focus on what truly
46:16matters for the child. Being a support
46:19system, an example, instilling values,
46:21teaching, and most importantly, loving.
46:23As for who does the laundry, changes
46:25diapers, and cooks, it’s not that
46:27important. So, yes, what is the
46:30structure of this reel? It also has a
46:32hook at the beginning. I say that when
46:34our daughter was born, I realized I
46:35couldn't handle it. Then there is the
46:37amplification. Even though Amalia
46:39handled almost all the childcare duties
46:40, I didn't expect parenting to be so
46:42hard. Basically, I’m repeating the
46:44hook, just in more detail. Then there
46:47is the story, where I explain that for
46:48the first 9 months after Yuna was born,
46:50blah-blah-blah, there were problems.
46:52Then the key point, like, but then we
46:54made a decision, did this and that.
46:57Actually, I explain the main point I
46:59wanted to convey, and then I draw a
47:01conclusion. Some will surely hate on us
47:03, but I believe that parents should
47:04focus on those things. And that's how
47:06it is. There was no call to action here
47:07; it just ended with a conclusion. And
47:10notice that some elements can change in
47:12these scenarios. But what doesn't
47:15change is that at the beginning, we
47:17grab attention with something bright, a
47:19vivid visual, a catchy phrase, some
47:21intrigue, or a provocative statement.
47:25Then we elaborate on it a little. Then
47:27we provide the core essence of what we
47:30wanted to say. Then we draw a
47:31conclusion and add a call to action if
47:33we need one. That’s the general idea.
47:35But there is another way to really get
47:37the hang of writing scripts. For this,
47:41you will need to download 10 cool reels
47:45and turn them into text to visually see
47:49how this text looks. And once you’ve
47:53studied 10 such texts, you’ll be able
47:55to write your own scripts. How do you
47:57do that? Look, for this, we'll need two
48:00bots: Save as bot and Vox. It can be
48:02done in literally just a few minutes.
48:03For example, I take my video, click "
48:06Share," and tap "Copy Link." Then I go
48:10to Telegram, type in Save as bot, enter
48:13it, and just send it the link to that
48:15video. After that, it sends me the
48:19video as a file. I save this file and
48:22then I go to the second bot, which is
48:24called Vox. And right here, I upload
48:28the video itself. And it sends me a
48:30text transcription of this reel. In
48:33other words, essentially, the text
48:34script. I can copy it, move it to a
48:37separate note, break it into paragraphs
48:39, and actually see where the hook is
48:41and what's what. And I can clearly
48:44analyze what the text script of a reel
48:46actually looks like. If I do this at
48:50least 10 times, I'll understand the
48:51rough template used for all scripts,
48:53and I'll be able to write using that
48:55template myself. Okay. Let's move on.
48:58How does the script development process
48:59work? First, we come up with a rough
49:01draft. This is the general idea for the
49:04reel, but without the most precise
49:06wording yet. I mean, we might remove or
49:09add something here and there, but
49:10overall, it’s about this and that.
49:13Next, we have the final script, when we
49:16sit down for 20 minutes with the rough
49:18draft and polish everything to
49:20perfection. We remove extra words,
49:23choose the shortest, most accurate, and
49:25suitable expressions, and the best
49:27examples. We improve it until we get a
49:31finalized, corrected version of the
49:34text script that we will read in the
49:37recording word for word. And after we
49:41have the final script, we write up a
49:43storyboard, meaning which shots we'll
49:46film for which part of the text. What
49:49can a storyboard look like? There are
49:51two options: simple and artistic. I
49:53prefer the simple one. That’s when I
49:55just create a table like this in my
49:57notes. On the left, I write the text,
50:00and on the right, I write what will be
50:01shown on screen when that text is
50:03spoken. For example, here's a reel
50:05where I say: "Today my daughter is one
50:07year old." And we got her a Lamborghini
50:08, just like mom’s. And for the text:
50:10"Today my daughter is one year old," it
50:12will show us blowing out the cake, or
50:14Yuna grabbing a piece of cake with her
50:15hand, and so on. And we got her a
50:17Lamborghini, just like mom’s. For
50:19this text, there will be the shot of
50:21her driving in the Lambo, and so on. I
50:23can actually picture this quite well in
50:25my head, so I just write it down. There
50:27is also a more perfectionistic, let's
50:30say, way of scripting a storyboard—
50:33which is to draw it out. Basically, you
50:37sketch out the general look of the
50:39shots for every piece of the script.
50:42Well, that's if you like seeing things
50:45visually like that. But honestly,
50:47it’s often not strictly necessary.
50:49But if you prefer it that way, you can
50:50definitely do it. Altair, I know,
50:52sometimes does it that way. Step five
50:54is filming. I realized I don't want to
50:57spend too many days of my life on Reels
50:59, so I set aside one specific day a
51:01week for them. For me, that’s Sunday.
51:05Every Sunday I meet with Anya, my
51:08videographer who films me, and we shoot
51:11my Reels together. Why Anya
51:14specifically, why a videographer, and
51:16why a camera? Well, because I can
51:18afford it. I’ve been a blogger for a
51:20long time, and I want to have
51:21high-quality visuals. Also, I don't
51:22want to film myself; I want someone
51:23else to do the filming. But when I
51:25started, I filmed everything on an
51:27iPhone. So, if you’re just starting
51:29out, it’s perfectly fine to film your
51:31Reels on an iPhone and perhaps without
51:33a videographer. Maybe you can ask a
51:34friend, or perhaps just set up a tripod
51:36and film it yourself somewhere. That is
51:38also perfectly fine. But I’m telling
51:40you honestly, I film my Reels with a
51:42camera and a videographer because
51:44I’ve earned it after 6 years of
51:46blogging. Moving on. Okay, we set one
51:49filming day a week; for me, that's
51:51Sunday. Also, 3 days before the shoot,
51:54you should have your final script and
51:57storyboard ready. Three days out you
52:00should have it all written down,
52:02because ideally, two days out you
52:03should start preparing props. For
52:06example, you decide that one of your
52:08Reels will be filmed in a boat on a
52:09river. That means you need to figure
52:11out which river you'll go to and where
52:13you'll get a boat. Or, let's say, you
52:16need to film a shot in a gym. That
52:17means you need to arrange which gym
52:19will let you come in to film. Or, for
52:21example, I needed a Black guy for one
52:24of my Reels. And it turned out that
52:26finding one wasn't so easy. We messaged
52:28various acquaintances, people, actors
52:30on Avito, and responded to some ads. We
52:32really needed to find that person. I
52:34mean, we started doing that a few days
52:36in advance. In general, you usually
52:38need a couple of days to prepare the
52:40location and props. And remember, one
52:43hour spent on preparation saves three
52:45hours during the process. So, if you
52:48haven't finished the script somewhere,
52:50it can simply drag on for several hours
52:52during the shoot. If you haven't
52:55detailed the storyboard enough and
52:57you're missing shots or don't know
52:58which shots to film, you'll end up
53:00sitting around, trying things out,
53:02pacing. That can also drag on. If you
53:05haven't organized the location, meaning
53:07you arrive to film and they don't let
53:09you in, that will also pretty much
53:11waste your shoot day. And if you
53:14haven't prepared certain props, you'll
53:16have to go get them right then and
53:17there, wasting several precious hours,
53:19and it will be disorganized too.
53:22Therefore, my recommendation based on
53:25many shoots we've conducted is not to
53:27skimp on prep time, because in prep,
53:30you'll actually get everything done
53:32much faster than you would on the day
53:34of the shoot, when everyone is already
53:37tired, with cameras and props, and you
53:40need to finish on time, shoot a lot,
53:42but you're driving to the store for
53:44some junk, getting stuck in traffic,
53:47and in the end, you shoot one reel
53:50instead of five. You end up shooting
53:52just one reel. So, to prevent that from
53:54happening, don't spare any time on
53:56preparation. Step six: editing. We need
53:58to edit what we've filmed. And now we
54:01do editing much more simply than we
54:03used to. Remember, there was a trend
54:07for ADHD-style editing, with a ton of
54:09pop-up images, various effects, fonts,
54:12and so on. Well, that's not trendy
54:16anymore. People sense the artificiality
54:19in it. And a normal, simple edit works
54:22much better. What does a normal, simple
54:24edit mean? We don't add any inserts or
54:26animations. We use a few standard fonts
54:30. See, like this small white font, like
54:34regular text, and large white and
54:37yellow text for headlines. Essentially,
54:41we use two main fonts and two main
54:43colors. In my videos, it's specifically
54:46white and yellow. We don't add any
54:49special animated inserts and create
54:51dynamics through different camera
54:53angles. And we also add sound effects
54:56and suitable music. There aren't any
54:58particularly complex technical tricks
55:00here. We edit in CapCut. Well, not me
55:02personally; I have an editor. But I've
55:03watched how he edits. He doesn't use
55:06any super advanced effects for these
55:08reels. Next: publication. We post our
55:10reels at around 5:00 PM. Why is that?
55:14Because I've noticed that late at night
55:16, people are more tired and don't want
55:18to consume expert content. So, if you
55:21want to post an expert video at 10:00
55:24PM, some of your audience will be too
55:26tired to watch it then, whereas they
55:28would be more likely to watch it during
55:31the workday. At the same time, of
55:33course, I’ve had the experience of
55:34Reels taking off even when I posted
55:36them late at night. In general,
55:37that’s not a guarantee at all. But
55:39I’ve noticed that my Reels tend to
55:41perform slightly better when I post
55:43them between 3:00 and 5:00 PM. Next, I
55:46add neat covers to each one so that
55:48when they appear in people's feeds,
55:50they can immediately see what it's
55:52about, click to watch, and increase the
55:54click-through rate with the cover. And
55:57I write a short, clear description. I
55:59don't stress about it, and I don't
56:01stress about hashtags either. Also, I
56:04used to think that you definitely
56:05needed to repost Reels to your Stories
56:07as soon as you posted them, so that as
56:09many people as possible would see them
56:10right away and start driving views. Now
56:13, based on my experience, I'm convinced
56:14that's not the case. Reels and Stories
56:16are essentially like different
56:18platforms. Furthermore, I’ve noticed
56:21that when I do repost a Reel to my
56:23Stories, it can perform worse than a
56:26Reel I didn’t repost. There's a
56:29theory that Story views count toward
56:32Reel views. But because people don’t
56:36watch the whole thing in Stories, only
56:38a snippet, it negatively impacts
56:39retention. Because of this, it might
56:42actually perform worse overall. In
56:44short, I've concluded that I just post
56:45Reels and don't repost them to my
56:47Stories. At most, if I posted a Reel
56:49and it proved itself over a couple of
56:51days, gaining a decent number of views,
56:53and I know it's great and interesting,
56:55then I might repost it. But generally,
56:58the idea that you absolutely must
56:59repost a Reel to your Stories when you
57:01publish it—that’s just not true,
57:03it's not necessary. And another
57:05interesting thing is responding to
57:06people's comments. When you actively
57:09reply to other people's comments under
57:11your Reel, people see that. They spend
57:15more time in your comment section, and
57:16that boosts the Reel's performance. You
57:20can find these instructions right in
57:22the Instagram app; the app itself
57:24advises doing this, suggesting you
57:27reply to comments under your Reels and
57:29stimulate as much discussion, replies,
57:32and interaction in those comments as
57:34possible. Okay, so editing and
57:37publishing are clear. Now let's talk
57:39about the main factors of success. What
57:42influences your Reels to be great, to
57:44go viral, and to bring you free
57:46followers and clients. The first factor
57:49of success is visual appeal and
57:51dynamism. If you say something, show it
57:54immediately. For instance, you could
57:57make one about why it’s important to
57:59research your target audience. You
58:01could just sit down and talk about it.
58:03But that would be boring and heavy,
58:05because it wouldn't be visual. Or, for
58:07example, look at how I did it in my
58:09Reel: I showed it through the example
58:11of inviting friends for a barbecue. One
58:13person likes the food, another doesn't.
58:15I led them to the thought that I should
58:16have asked them in advance what they
58:18eat and what they don't. That’s what
58:19customer development is. And then I
58:21explained the difference. That Reel is
58:23visual. I explain it with a concrete
58:26example and paint a vivid, colorful
58:28picture where a Caucasian guy, an
58:30African guy, and I are sitting at the
58:32table; it’s very visual and dynamic.
58:36Your Reels shouldn't just be words or
58:38some kind of lecture; they should be
58:40shown through a vivid, dynamic image.
58:43In general, the main rule is that you
58:47must show every sentence in your Reel,
58:51ideally filming a visual scene for
58:54every single line. The second success
58:57factor is the breadth and simplicity of
58:59your topics. If you film something
59:01potentially interesting to millions of
59:03people, it will likely go viral. If you
59:05film something interesting to only a
59:07thousand people, it won't go viral,
59:09even if you make it well. For example,
59:13you could make one about the advantages
59:15of running an expert blog, or you could
59:17frame it more broadly and do a Reel
59:19like I did: "Wife or Blog, which is
59:21better?" and present it in a humorous
59:24format. Not many people actually have a
59:27blog, but many people have a wife. And
59:30many people are in relationships. Even
59:33if they don't run a blog and haven't
59:35thought about starting one, they’ll
59:36watch this Reel because it’s just fun
59:38and entertaining. Or, for example, you
59:41could make a video about an advanced
59:43sales funnel that turns views into
59:45orders for experts and so on. Or you
59:49could do what I did, for instance: "
59:51Three tips for when you start a blog."
59:55Of course, three tips for starting a
59:57blog is interesting to a wider audience
1:00:00than some complex, narrow topic.
1:00:03That’s why I filmed exactly that. And
1:00:06notice, all my viral Reels are on broad
1:00:08topics. For example, the one about how
1:00:10we hired two nannies. That’s
1:00:11potentially interesting to all family
1:00:13people or anyone who has kids. Next, I
1:00:15had a Reel: "If I lost everything and
1:00:17had only 1,000 rubles left...""...this
1:00:19is what I would do to get rich." It's
1:00:21also a very broad topic, not narrowed
1:00:24down to some small niche. Or, for
1:00:26example, "my daughter is a millionaire.
1:00:27" That's how we do it, right? That's
1:00:29also interesting to everyone who has
1:00:31kids. Next up is the best niche for
1:00:33earning from scratch. This is, in
1:00:35principle, interesting to everyone who
1:00:36wants to earn money from scratch. Or "
1:00:38my wife hasn't worked for 2 years."
1:00:40Well, also a fairly broad topic. And
1:00:42once again, notice that all my viral
1:00:44Reels are filmed on broad topics that
1:00:46are understandable and interesting to a
1:00:49large number of people. Therefore,
1:00:52every time you create one, ask yourself
1:00:54this check question: "Is this
1:00:56potentially interesting to 5 million
1:00:58people or not?" If not, then either
1:01:00don't film this Reel, or think about
1:01:02how to restructure it so it's
1:01:04potentially interesting to more people.
1:01:07The third success factor is humor,
1:01:09absurdity, and hyperbole. Basically,
1:01:11look, people's attention nowadays is
1:01:13very scattered. They see hundreds of
1:01:15Reels a day. And if you want to capture
1:01:19that attention, you have to tear it
1:01:21away with bold, bright, sometimes
1:01:23absurd images so the person just can't
1:01:25scroll past. For instance, I'm talking
1:01:28about how my wife hasn't worked for 2
1:01:30years. And so we film a shot of me
1:01:32throwing a laptop from the second floor
1:01:35. It was a dummy laptop that cost very
1:01:37little, but appreciate the visual
1:01:39impact that created at the very
1:01:41beginning of the video. And that video
1:01:44became much more engaging after we
1:01:46threw that laptop. So, it's such a
1:01:48bright, bold, hyperbolic image. I mean,
1:01:52it's clear that in real life, when I
1:01:53suggested my wife stop working, I
1:01:54didn't throw out her computer. But
1:01:57because we use this bright, super vivid
1:01:59image, the Reel looks much more
1:02:01interesting. Or, again, the same picnic
1:02:03with friends. A black guy and a
1:02:05Caucasian guy are very striking images
1:02:08that just grab your attention from the
1:02:10first seconds, especially compared to
1:02:13dozens of those typical talking-head
1:02:15experts. Or, say, I'm talking about a
1:02:18sales formula: a screaming person's
1:02:20face and a terrified doctor poking a
1:02:22knife into their mouth. Well, that's
1:02:24also a hyperbolic image. Of course, no
1:02:27doctor is actually going to stick a
1:02:28knife in your mouth with a shaking hand
1:02:31like that. But it catches your
1:02:33attention. And in our current world,
1:02:36when people's attention is so scattered
1:02:37, don't be afraid to hype it up, don't
1:02:39be afraid to create striking images
1:02:41when you want to deliver value to
1:02:43people. There's a great quote by Evgeny
1:02:46Chernyak that really stuck with me: "No
1:02:48one cares about you anyway, so you
1:02:49might as well not be shy." To avoid
1:02:52that, use vivid imagery, even if it’s
1:02:55a bit over the top. That’s perfectly
1:02:57fine. Or, for example, if I said: "What
1:02:59if I lost all my money and started from
1:03:02scratch?" At the beginning of the video
1:03:04, I’m eating a black caviar sandwich,
1:03:06then the shot cuts to me in a tank top
1:03:08in a field, eating a pigeon because
1:03:10I’m broke; I get scared, let the
1:03:12pigeon go—it’s complete absurdity.
1:03:14The absurdity is dialed up to the max,
1:03:16but it’s engaging. The fourth success
1:03:19factor is providing value to people.
1:03:21Look, the whole point of Reels is that
1:03:23we’re grabbing people's attention.
1:03:26That’s why we use all these bright
1:03:28hooks, topics—basically everything—
1:03:30to keep people from scrolling past the
1:03:32feed for at least a second. That’s
1:03:35our first task: to grab their attention
1:03:38. Then, after we’ve grabbed their
1:03:40attention, we need to hold it using
1:03:43drama, a solid script, and visuals or
1:03:45shots that keep changing. We hold their
1:03:48attention. But there is a third very
1:03:50important point. We must reward that
1:03:52attention. Because if we’ve captured
1:03:56a person’s attention and kept it for
1:03:5840 seconds, only to deceive them and
1:04:01not deliver what we asked for their
1:04:03attention for, that person will feel
1:04:06disappointed. They won’t follow you,
1:04:09or they’ll unfollow if they were
1:04:11already following, and they certainly
1:04:13won’t watch your next Reels. We need
1:04:16to create a clear association in
1:04:18people's minds. Every time I watch a
1:04:21video from this creator, I learn
1:04:23something truly cool and useful.
1:04:25That’s why I’ll watch them to the
1:04:27end. And this is how you build the core
1:04:31of your loyal audience, who will watch
1:04:34your videos. Even those that didn’t
1:04:38turn out to be the most engaging or
1:04:39interesting, simply because they have
1:04:41the experience that you don’t talk
1:04:43nonsense in your videos, and that every
1:04:45time they finished your Reel, they
1:04:47actually got some really cool advice, a
1:04:49method, or useful information. And if
1:04:52you truly make every Reel meaningful
1:04:54rather than empty—if every time they
1:04:56reach the end, they think: "Wow, it’s
1:04:58so cool that I watched this, wow, I
1:05:00really learned something useful." Then,
1:05:03first, people will repost these Reels
1:05:06because they want to share that value
1:05:08with their friends, and second, people
1:05:10will watch all your other Reels to the
1:05:12end. And the fifth success factor for
1:05:14Reels is a call to action for a lead
1:05:15magnet. A lead magnet is when you have
1:05:19a call to action in your Reel or in the
1:05:21description, like "comment the word'
1:05:23lesson 'and I'll send you a tutorial on
1:05:26how to get Instagram followers." Yes,
1:05:29that’s a classic. You’ve seen this
1:05:33many times, and it still works because
1:05:35when people have a reason to follow,
1:05:37more people do. Imagine someone watches
1:05:41your video and likes it, but they might
1:05:44still scroll past because, well, why
1:05:46should they follow you right now? If
1:05:49you post something else interesting,
1:05:50they'll just stumble upon you anyway.
1:05:52And it's not like they're strictly
1:05:54against following you. So, in principle
1:05:56, if you give them a truly worthwhile
1:05:59reason to follow at that moment, they
1:06:02likely will. And if you’ve made that
1:06:05magnet truly useful and valuable enough
1:06:08that its value outweighs the effort of
1:06:11hitting follow, then people will
1:06:13subscribe. The majority of my followers
1:06:17came from videos that had a lead magnet
1:06:19attached, because there was a clear
1:06:20reason to follow for your magnet. A
1:06:24lead magnet can be anything: a
1:06:26collection of useful materials, files,
1:06:28tips for your niche, a spreadsheet, a
1:06:31guide, a calculator, prompts, or even a
1:06:33personal audit. For example, to
1:06:37everyone who follows me within a week
1:06:39of this video going live and comments
1:06:41the word "audit," I will provide a
1:06:43personal consultation on how to
1:06:45blah-blah-blah. And the most common, my
1:06:48favorite, and one of the most effective
1:06:51lead magnet options is a 10-15 minute
1:06:55video where you expand on the topic you
1:06:58covered in the Reel. That is an
1:07:00absolutely perfect combination. It’s
1:07:02often done by recording one long video
1:07:04and making five or six Reels that lead
1:07:07to it, where you say something like "
1:07:09comment the code word" and then you
1:07:12send them that video. So, we've broken
1:07:14down how to make your Reels effective
1:07:16so that people watch them and follow
1:07:17you. But that’s not all. Besides
1:07:20getting your Reels watched, getting
1:07:22them to go viral, and getting people to
1:07:24follow you, there are two other
1:07:26important tasks. The first task is to
1:07:29retain your audience so they keep
1:07:31watching, and the second task is to
1:07:33turn those views into money. Let’s
1:07:36tackle those tasks as well. To retain
1:07:38your audience, you need, first of all,
1:07:41as I already said, to reward their
1:07:43viewing so that people associate the
1:07:45experience with the fact that whenever
1:07:47I watch this person's video, it's
1:07:49useful, but we already covered that.
1:07:51Second, we need a repeatable format for
1:07:54Reels. If you made a video that took
1:07:58off, but all the other videos on your
1:08:01account aren't in that style, then the
1:08:03person who followed you for that one
1:08:06video might scroll past the others
1:08:08because it was that specific style,
1:08:11format, and presentation they liked.
1:08:14Accordingly, if in one video I have an
1:08:17expert thought, in another a dance, in
1:08:19the third a prank, in the fourth a
1:08:21review, and in the fifth some skit,
1:08:24then what is the person subscribing to?
1:08:27They just see a mess of different
1:08:28formats. And engagement in such blogs
1:08:31is much weaker than in blogs that have
1:08:33a unified format. What is a unified
1:08:35format? Well, for example, all my Reels
1:08:37are similar to each other. That is,
1:08:39it’s a dynamic format where I’m
1:08:41talking about something and the shots
1:08:42change. Take, for example, Evgeny
1:08:44Kurchanov. All his videos are in a
1:08:47format where he reviews something, how
1:08:49someone in the world did something, and
1:08:51he comments on it as an expert. And, in
1:08:54general, his Instagram format is this:
1:08:56when you post videos in the same niche
1:08:58many times in a row, people remember
1:09:00you better. Plus, they can follow you
1:09:03to keep receiving that kind of content.
1:09:06It’s more predictable for them. And
1:09:08long-term retention of people is much
1:09:10higher when you have one or two formats
1:09:12, rather than when you have 10
1:09:14different ones. And the third tip for
1:09:16retaining people is to post Stories.
1:09:18See, every time you post a video and
1:09:20someone watches it, and you also post a
1:09:22Story that day, your profile picture
1:09:25gets a special ring around it that many
1:09:27people tap on to go to your Stories and
1:09:30start watching. And the audience in
1:09:32Stories is special. These are people
1:09:35who watch you regularly. And if a Reel
1:09:38is more dynamic, shooting out into
1:09:40different segments of Instagram, so to
1:09:42speak—some have seen it, some haven't
1:09:45—then Stories are a touchpoint that
1:09:47your most loyal people watch, and they
1:09:49can watch it literally every day. If
1:09:53you want to build a core audience that
1:09:55follows you, doesn't lose sight of you,
1:09:57with whom you are in touch every single
1:09:59day, and where you can warm them up and
1:10:01sell your product, you need to post
1:10:03Stories for retention. If you only make
1:10:07Reels, your long-term subscriber
1:10:09retention will be lower than if you
1:10:12post Stories at least three or four
1:10:14times a week and keep people updated on
1:10:16your life. Okay? The task: hold their
1:10:19attention. Everything is clear. Now,
1:10:21what about the money? How do you turn
1:10:24Reel views into money? We need to start
1:10:27by understanding the pros and cons of
1:10:29short-form content. Well, I mean Reels.
1:10:32The pros are high reach, the
1:10:33opportunity to reach a new audience—
1:10:35that is, to appear to people who have
1:10:37never seen you before—the chance to
1:10:39promote yourself for free, and the
1:10:41ability to lead people somewhere, like
1:10:43saying: "Message me a code word and
1:10:45I'll send you something." And many
1:10:47people will message you, and you can
1:10:49lead them somewhere, like to your DMs,
1:10:51your funnel, or anywhere else. But
1:10:53there are also cons. First off, one of
1:10:55the main downsides is that people watch
1:10:57Reels in a distracted state. They
1:11:00don’t sit at home in the evening,
1:11:02dressed up, putting your video on the
1:11:04TV with their family, listening
1:11:06carefully to everything you say. No,
1:11:09they are scrolling through their
1:11:11two-hundredth video. Before that, they
1:11:14saw cats, some memes, or some
1:11:16AI-generated stories. In short, all
1:11:19kinds of dopamine-fueled trash that
1:11:22just stimulated their attention, you
1:11:26know? It’s the brightest moments from
1:11:28the entire history of humanity. A
1:11:30person has been scrolling through all
1:11:32of that, they are tired, their
1:11:34attention is unfocused, and when they
1:11:36watch your video, they can't dive deep
1:11:38into what you're saying. Well, that’s
1:11:40the first problem. Second, Reels last
1:11:43only a minute, and in that time, a
1:11:45person generally cannot dive deep into
1:11:48the subject, understand what you are
1:11:50talking about, and, for example, want
1:11:53to buy from you or truly think about
1:11:55how to solve that issue. There isn't
1:11:58enough time for a person to start doing
1:12:00something serious about it. And the
1:12:03last problem is that, in reality, a
1:12:05million views on a Reel might result in
1:12:07nothing if it doesn't lead people
1:12:09anywhere further. Because on its own,
1:12:13it cannot take a person from watching
1:12:15to buying in just a minute. A Reel can
1:12:19lead a person somewhere, get them to
1:12:20follow you—but then you need to
1:12:22nurture them—it could lead them, I
1:12:23don't know, to a long-form video or
1:12:25your funnel to nurture them there. But
1:12:27on its own, a Reel cannot sell your
1:12:29product in a minute, even if the
1:12:31product is actually cheap. And by
1:12:34understanding all the pros and cons of
1:12:37Reels, it becomes obvious that the
1:12:39optimal way to use them is as a fishing
1:12:42rod to hook people out of their
1:12:44ordinary world, out of their usual
1:12:46noise, and send them to your long-form
1:12:49content, to make them go and watch some
1:12:51long video of yours, and it is in that
1:12:54long video that you can sell them
1:12:56something. And that is why I used all
1:13:00my Reels for two purposes. Well, first
1:13:03off, they brought me followers, and
1:13:04then I would warm up those followers in
1:13:06stories and build a connection with
1:13:08them there. And secondly, I drove
1:13:10people from most of my reels into my
1:13:13funnel. What did my funnel look like?
1:13:15People would comment a keyword under
1:13:18the reel. Then I would send them to a
1:13:20bot. And in the Telegram bot, they
1:13:23would receive long, useful videos. What
1:13:25did this give me and why did I do it
1:13:27this way? Let's start with the long
1:13:28videos. First, people who went from my
1:13:31reels to my long videos—well, like
1:13:33the ones you're watching now—they
1:13:36spent more time with me. They could get
1:13:39hooked on my YouTube and watch 1, 2, 3,
1:13:41or 5 videos, which basically adds up to
1:13:42hours. People got to know me better and
1:13:46on a deeper level, realized I’m an
1:13:48expert, and delved further into my
1:13:50topic. I believe that one good
1:13:53forty-minute YouTube video can convey
1:13:56more meaning and warm people up to you
1:13:58and your product better than 20
1:14:00Instagram reels. Because reels are fast
1:14:03, they keep changing, and in between
1:14:05them, a person watches 100 different
1:14:07memes; that doesn't have the same
1:14:09effect as someone sitting down for 40
1:14:10minutes to focus on what you're saying.
1:14:13I see the role of reels—along with
1:14:15Shorts, TikToks, and VK Clips—as a
1:14:18way to attract traffic. The role of
1:14:21stories and a Telegram channel is to
1:14:23accumulate that traffic in one place,
1:14:25communicate with them daily, get closer
1:14:28, and warm them up. And YouTube, or
1:14:31long-form videos wherever you want to
1:14:33host them—I use YouTube—they are
1:14:35needed to fully showcase your expertise
1:14:37and sell what you’re offering. So,
1:14:40reels on their own don’t really do
1:14:42anything. They can get you followers
1:14:44that you can then work with correctly,
1:14:47engage via stories, and sell to. They
1:14:49can also drive traffic to your long
1:14:51videos, which, if you do it right, is
1:14:54where you can make your sales. So, in
1:14:56fact, the role of reels is to bring you
1:14:59new people, grab their attention, and
1:15:02send them either to your stories or to
1:15:04your long-form videos in a YouTube
1:15:07funnel. And another interesting thing
1:15:09about my funnel was the Telegram bot; I
1:15:12didn't just give people a link to a
1:15:14long video, but they entered a Telegram
1:15:17bot where they received that link. And
1:15:20then, over the course of a week—or
1:15:22even, as you can see, two weeks—we
1:15:24sent them pre-prepared, high-quality
1:15:27materials so people could get to know
1:15:29me better. I would send them my best
1:15:33long-form videos, tell them my story,
1:15:35explain how to make your first million
1:15:37and how launches changed my life, send
1:15:40podcasts, student success stories,
1:15:42useful videos, and more student case
1:15:44studies. So, a person who entered this
1:15:48bot would receive all my best stories,
1:15:51case studies, and useful videos over
1:15:54two weeks, getting to know me as much
1:15:56as possible and getting warmed up to my
1:15:59expertise and product. And just compare
1:16:02the difference. One person just makes
1:16:05Reels that might get some likes and
1:16:07even subscribers, but these Reels don't
1:16:09lead anywhere. A second person makes
1:16:12Reels and directs them to long-form
1:16:14videos. Well, there they can naturally
1:16:17make a sale. And the third way, which
1:16:18is what I do. You direct people to a
1:16:20bot, they subscribe, and for two weeks
1:16:23they receive useful, great materials
1:16:25mixed with warming-up content. And
1:16:27ultimately, the bot leads them to
1:16:29long-form videos that also warm them up
1:16:31and sell. Now compare the effectiveness
1:16:33of these three people's Reels if
1:16:35measured in money. It’s obvious that
1:16:37this method will bring much more money,
1:16:39while the first method might bring
1:16:40nothing at all. And regarding the fact
1:16:42that this brings in a lot of money,
1:16:44these aren't just my assumptions. For
1:16:46example, in the month I posted those 19
1:16:49Reels, I was selling my main flagship
1:16:51course, "Launch Formula," which cost
1:16:54110, 130, and 190 thousand rubles.
1:16:57depending on the tier. And I brought in
1:16:59900 people to this program. You can
1:17:02calculate for yourselves how much money
1:17:03that is. Of course, you can't attribute
1:17:05all the credit to the Reels alone, but
1:17:07they were an important element of this
1:17:09entire system. Okay. Now let's
1:17:13summarize what exactly you need to do
1:17:15step-by-step, starting today, to film
1:17:18your best Reels over the next month,
1:17:20get your blog off the ground, and get
1:17:22your first free subscribers and even
1:17:24your first clients. The first step is
1:17:27that you need to choose the type of
1:17:28content you will be filming. I remind
1:17:31you that I recommend making 60%of your
1:17:33content expert-based, 30%personal, and
1:17:3610%promotional. The second step is that
1:17:39you need to choose the format in which
1:17:41you will film. Talking head, podcast,
1:17:43skits, review, silent, or as I do,
1:17:46dynamic shooting. I recommend that you
1:17:48use the most dynamic filming possible.
1:17:50Third. Come up with your first 15 ideas
1:17:52. We have covered six different ways
1:17:54for you to do this. You can write out a
1:17:57cloud of topics, run it through neural
1:17:59networks, and get ideas from there. You
1:18:01can write out your customer's journey
1:18:03and define what questions they face at
1:18:05each step. and film content based on
1:18:07that. You can map out your audience's
1:18:10pain points and obstacles using a
1:18:11neural network and film content based
1:18:14on that. You can analyze what your
1:18:16competitors are filming, rework it, and
1:18:18draw content ideas from there. You can
1:18:22review your old work, posts, books, or
1:18:25courses to find content ideas, or
1:18:28simply create top-five or top-ten lists
1:18:30of something. Using these six methods,
1:18:35you can actually generate 300 ideas for
1:18:37Reels, but to start, just generate 15
1:18:40ideas for yourself. Next, write scripts
1:18:43and storyboards for the three Reels you
1:18:47like most from those fifteen. So, you
1:18:49should have three finished scripts,
1:18:51complete with storyboards. I recommend
1:18:53making your storyboards right in your
1:18:55notes app. That means the text, what
1:18:57will be shown, the text, and what will
1:18:58be shown. Then, schedule the shoot and
1:19:01prepare your location and props. Post
1:19:03these Reels. Repeat this process a few
1:19:06times until you have posted your first
1:19:0810 Reels. Then, create a couple of lead
1:19:10magnets and offer them in exchange for
1:19:12a follow. And when you've gained
1:19:15500-600,000 new followers, announce
1:19:18your product or service in your stories
1:19:21and start selling. Experience for
1:19:24yourself how Reels can bring you real
1:19:26money. And when you get your first
1:19:29subscribers and make your first sales,
1:19:31remember who shared the whole system
1:19:32with you for free on YouTube. Just send
1:19:35me a message on Instagram at my handle,
1:19:38Mikhail Timochko. Just write to me: "
1:19:40Thanks, it was a great video, I applied
1:19:42this and that." For me, that will be
1:19:44the greatest and most important reward.
1:19:46And finally, I sincerely wish for you
1:19:49to implement everything we talked about
1:19:51today. Because the skill of creating
1:19:53content is what will bring the most
1:19:55clients and money in the coming years.
1:19:58It is what has drastically changed my
1:20:00life. When I started my blog, I just
1:20:02wanted to get a few clients for my
1:20:04services, maybe make a little money,
1:20:06and get some attention, especially from
1:20:09women. And I had no idea what it could
1:20:11lead to. That the blog would bring me
1:20:14over 20,000 sales over time, and that
1:20:16sales on my GetCourse platform would
1:20:18reach 700 million rubles. That I would
1:20:21have launches of 100 million per month,
1:20:23cars, travel, apartments, students, and
1:20:26just everything I couldn't even dream
1:20:29of. And now, after 7 years of blogging,
1:20:31I feel that I want to share these
1:20:32skills and knowledge with as many
1:20:34people as possible. I have a course
1:20:36called "Launch Formula" that costs
1:20:38140,000 rubles. 6,000 people have taken
1:20:41it, and thousands have implemented what
1:20:43I teach and achieved great results. But
1:20:45I have decided that I will not be
1:20:47launching "Launch Formula" in the
1:20:49coming year. And right now, I am
1:20:50preparing a course purely on content
1:20:52and client acquisition, which will be
1:20:54significantly cheaper—20 times
1:20:56cheaper than the launch formula. In
1:20:59this product, I will share all my
1:21:00techniques: how to start a blog from
1:21:02scratch, how to create valuable content
1:21:04that brings in free subscribers and
1:21:06clients, how to come up with content
1:21:07ideas, how to write scripts, how to
1:21:09build funnels so that views turn into
1:21:11money, and how to find the strength and
1:21:13motivation to keep going without giving
1:21:15up along the way. The main result of
1:21:18this product will be your blog, which
1:21:20works like a system and predictably
1:21:22brings in 10 to 100 clients per month
1:21:24for your services and products. This
1:21:28will be a new format that I have never
1:21:29done before. Much cheaper than the
1:21:31launch formula, yet comparable to it in
1:21:33terms of content. Right now, I won't
1:21:36give you any links or offers to buy.
1:21:39Just remember this date: November 11,
1:21:422025. Eleventh of the eleventh. It’s
1:21:45easy to remember. On this date, I will
1:21:48open sales for this product. If you
1:21:50don't want to miss them, subscribe to
1:21:52my Telegram channel; all the
1:21:53information will be there. The sales
1:21:55will be short and fast, so if you
1:21:57really want to get in on them, I highly
1:21:59recommend that you be in my Telegram
1:22:00channel. And once again, as I promised,
1:22:03a file with 50 ready-made ideas that
1:22:05you can start filming with right away
1:22:07will be waiting for you in my Telegram
1:22:09channel. That’s all for now. I hope
1:22:10this video was valuable to you. See you
1:22:12in the next episodes. Bye.

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