Rasasi Perfumes’ 44-Year Legacy: Exclusive Interview at Beautyworld Middle East 2024 — Transcript

Full transcript

1. 0:00[Music]
2. 0:06hello I'm here at Beauty World Middle
3. 0:09East 2024 at Dubai World Trade Center
4. 0:13and at this fantastic rasasi perfumes
5. 0:16industry stand and it's such a great
6. 0:18pleasure to meet the managing director
7. 0:20of rasasi perfumes Mr rias ker hello sir
8. 0:24thank you sir good to see you my
9. 0:27pleasure so please tell me uh you know
10. 0:30it's rasasi is a very popular brand in
11. 0:33the entire region probably around the
12. 0:35globe now tell us a little more about
13. 0:37the
14. 0:38company the story is almost 44 years old
15. 0:42story we started 1980 my father started
16. 0:46and we join I'm
17. 0:50the one of the founder of the rasi with
18. 0:53my father in
19. 0:551980 it's a long journey we really
20. 0:58worked hard the time time the perfume
21. 1:00business was not too high too popular
22. 1:04but we we worked hard and we tried our
23. 1:07level best to to grow and Alm mighty's
24. 1:10blessing is there and we grown we are
25. 1:13the first company to participate in an
26. 1:15exhibition in coo
27. 1:17proof we were the first company from GCC
28. 1:20to participate in G FR uh France
29. 1:27France after that everybody followed us
30. 1:30and they started coming to
31. 1:33us coopr when we went to coopr all
32. 1:37business community in Dubai was
33. 1:40surprised but we did we took a step and
34. 1:43nothing but my elder brother SJ Kar he
35. 1:47is the founder of rasi with my father
36. 1:50I'm the second one in the company but we
37. 1:53both work together hard and made this
38. 1:56journey
39. 1:57popular we have almost 80 Outlets all
40. 2:00over the GCC countries and we have close
41. 2:05to billion
42. 2:07business by the almighty's blessing I
43. 2:10can't disclose the figures and we did
44. 2:12good job and today we are here the
45. 2:16journey was not easy was was hardworking
46. 2:20full efforts honesty loyalty to the BR
47. 2:24to the to the consumer that we should
48. 2:27give the quality of the product to the
49. 2:28consumer then only the success will come
50. 2:31succcess will never come without hard
51. 2:34efforts we we have to work hard we have
52. 2:36to put all efforts we did and
53. 2:39everything today is in front of you you
54. 2:42can see what is we have absolutely today
55. 2:44we have almost for Beauty World We
56. 2:47launch 350 products in Beauty World and
57. 2:52all of them are appreciated by our
58. 2:56customer our distributor so it is it is
59. 2:59it is I see see Bride future through
60. 3:02Beauty World
61. 3:04exhibition for perfume
62. 3:06business thank you uh if I can also go a
63. 3:10little more deta in detail about your
64. 3:12specialty as a brand you have you have
65. 3:15your success is obviously your your
66. 3:17fragrance coupled with your packaging
67. 3:20innovations that I see so tell us a
68. 3:22little bit about both these important
69. 3:24Innovations and Specialty that you that
70. 3:26you have across 350 products which you
71. 3:30just launched here and I I'm sure you
72. 3:32have many many other products also many
73. 3:34many uh other let's say uh products in
74. 3:37your portfolio yeah fragrance is nothing
75. 3:40but
76. 3:40emotion we sell emotion and fragrance
77. 3:44I'm a
78. 3:45perfumer perfume manufacturer I do
79. 3:48perfume I do manufacture
80. 3:50perfume and this is my
81. 3:53passion that's the reason I was I'm able
82. 3:57to launch 300 products in Beauty World
83. 4:01otherwise it won't be possible with me
84. 4:03my daughter my son are helping me out in
85. 4:06developing the product in making the
86. 4:08fragrances so this is this is again
87. 4:11Family Support also should be there then
88. 4:13then otherwise something will be tough
89. 4:16but full family support and again I will
90. 4:18say nothing but Almighty blessing that
91. 4:21is the primary Almighty blessing if
92. 4:24Allah want to give you God want to give
93. 4:26you something everything is possible if
94. 4:29not nothing will be possible absolutely
95. 4:31I like that what you
96. 4:34said speaking about rasasi uh you know
97. 4:38you have such a huge product range you
98. 4:40know starting from uh you know the
99. 4:43lowest uh uh category to the topmost
100. 4:46category okay you you're catering to
101. 4:48such a wide range so how does it really
102. 4:52uh you know uh come within your uh uh
103. 4:55Focus as as rasasi you have been
104. 4:58producing even for the market and also
105. 5:00for the luxury market so where is the
106. 5:02trend going if I may ask you because
107. 5:05Dubai as your colleague was I was
108. 5:07speaking to your colleague you was
109. 5:08saying like the the focus is is moved
110. 5:11from France as the fashion Capital now
111. 5:13it is becoming Dubai and I want to hear
112. 5:15from you more about your presence here
113. 5:18and this is the heart of whatever is
114. 5:20happening around the fashion and the
115. 5:22beauty industry so tell us more about
116. 5:24rasi's
117. 5:25commitment see here I should not forget
118. 5:27to say
119. 5:29Dubai
120. 5:30UAE full supportive to the business
121. 5:33Community we should not forget this the
122. 5:36government of Dubai is nothing but full
123. 5:38supportive support to the business
124. 5:41community and Beauty World is one of the
125. 5:44venue and D all also they did very best
126. 5:49I think they they are doing very best
127. 5:51not good but best to support to the
128. 5:53perfumer industry now from low price to
129. 5:57high price it is a requirement of the
130. 5:59the market
131. 6:00correct 300 products is not easy job it
132. 6:05means every day you have to produce one
133. 6:07product if you're going to produce 300
134. 6:10products it means every day remaining 50
135. 6:1365 days is a holidays so I don't count
136. 6:15those holidays I count 300 working days
137. 6:18so every day one product development is
138. 6:21is a challenge again Almighty bracing
139. 6:24but passion should be there and I have a
140. 6:27passion so I'm I'm continuing and I I'm
141. 6:31I'm planning for another 500 products
142. 6:33for
143. 6:342025 and I'm sure next year you will see
144. 6:37the result and except Market is Big
145. 6:41earlier the GCC was the only market now
146. 6:44the people from America Latin America
147. 6:47Canada EUR European countries are
148. 6:50targeting Beauty World targeting the GCC
149. 6:54manufacturing products and that's why
150. 6:56Market is booming and now the standard
151. 7:00has changed before there was no
152. 7:02telephone today we have
153. 7:05iPhone so today there was only oils at
154. 7:09today now the this become a fashion this
155. 7:12become nothing but
156. 7:14identity perfume is nothing but identity
157. 7:17now you see this is a r scer my name
158. 7:19perfume why my name because it is an
159. 7:22identity of mine I am a perfumer that's
160. 7:26why I make Ras Kar perfume and I'm sure
161. 7:28it will be it will be accepted by by
162. 7:31mass sure okay we wish I wish the
163. 7:35packing is packaging is good of course
164. 7:38packaging is part of the perfume perfume
165. 7:42is it must be good Ro play the role of
166. 7:4580% remaining name remaining bottle cap
167. 7:49and the overall packaging is it plays a
168. 7:52role it should it it will be 20% 80% is
169. 7:55a perfume end of the day if perfume is
170. 7:57good everything is good
171. 8:00bad adore is spoil the environment good
172. 8:04adore bring the beauty of the
173. 8:06environment wonderful wonderful thank
174. 8:08you dwelling on the same point that you
175. 8:10mentioned uh we spoke about uh packaging
176. 8:13right uh now we have so many different
177. 8:16packaging uh Solutions or other uh
178. 8:18structures and formats I find here so uh
179. 8:22beauty industry is slowly getting or
180. 8:25rather the new generation is expecting
181. 8:28to go in the stainable site so what what
182. 8:32is your opinion because luxury is all
183. 8:34about embellishment gold and very flashy
184. 8:37flamboyant colors but where is the role
185. 8:40of sustainability in
186. 8:41luxury luxury will never never
187. 8:45die luxury will never die you can see
188. 8:49Toyota Lexus BM rolls you see then there
189. 8:54are so many cars similarly in the
190. 8:56perfume there are so many brands
191. 8:59if you allow me I can take the name of
192. 9:01the perfume names but you know the
193. 9:04premium Brands they also doing good
194. 9:06business and the low price product also
195. 9:08doing the good business there are people
196. 9:10for the low price product there are
197. 9:12consumer for the high range of the
198. 9:14product sure so it is now it's become I
199. 9:17said as I said to you perfume becomes
200. 9:19the personality identity you got the
201. 9:23point if someone wearing the high
202. 9:24quality perfume it it appeals to the Mas
203. 9:29and if somebody is using a low low low
204. 9:31price product also it appeals in this
205. 9:35community both are requirement of the
206. 9:37market and both there there are both
207. 9:40segment are available low price and high
208. 9:42price and it will keep on going Market
209. 9:45will boom Market will boom because the
210. 9:48mind of the people has changed they they
211. 9:51know what is what to do wear good
212. 9:54quality of the dresses wear the good
213. 9:56quality of fragrance wear the good
214. 9:58quality of watches wear the good quality
215. 10:00of even you see the Glass glasses
216. 10:03earlier people you do wear simple
217. 10:05glasses now people wearing the top
218. 10:08brands glasses corre so time has changed
219. 10:12and time will keep on changing and in
220. 10:15I'm I'm a Muslim I do believe in in
221. 10:18Quran it says that every day is a new
222. 10:22day in Quran it says every day is a new
223. 10:25day and better day and don't don't don't
224. 10:29don't be demoralized for whatever wrong
225. 10:32happening today expect the good things
226. 10:35for tomorrow and tomorrow will be the
227. 10:37best and that is I believe in very sure
228. 10:39I fully agree with you on that thank you
229. 10:41sir Mr R one you just mentioned about
230. 10:44your RI SK sector brand which you which
231. 10:47you just briefly told me it's very
232. 10:49interesting for us to know more about
233. 10:52what made you come up with your own
234. 10:53brand there should be some storytelling
235. 10:55behind that I'm sure there is a story
236. 10:58that you want to tell
237. 10:59why did you come up with your own brand
238. 11:01and what is the brand and tell us a
239. 11:03little more about this brand
240. 11:05particularly about the packaging and the
241. 11:07emotions that you just mentioned yeah as
242. 11:09I told you that I'm a perfumer I do good
243. 11:13fragrances and I notice in the past
244. 11:16people
245. 11:17do make perfumes on their name own name
246. 11:21and this perfume which I
247. 11:23made I can put in any other name no
248. 11:26problem but I said why to put other name
249. 11:28because it's a good fragrance I worked
250. 11:30hard day and night it took me almost uh
251. 11:33to develop this fragrance almost 6
252. 11:36months to deop this fragrance and one
253. 11:38fine morning I was using it I was app it
254. 11:41was appreciated by uh my my my
255. 11:45surroundings so they said that what is
256. 11:47this fragrance I just telling them that
257. 11:50this made by me so one F morning I came
258. 11:52to know if it is made by me why not this
259. 11:54name r scer and it's a good name r scer
260. 11:58i feel something
261. 11:59something very softness in real is not a
262. 12:02tough name it's a very polite and name
263. 12:06and I'm a humble personality I'm a very
264. 12:09polite person and my name is very polite
265. 12:11that's why I decided to be real sker
266. 12:14name as far as packaging concerned gray
267. 12:17is my favorite color that's why I
268. 12:19selected the gray color blue is our
269. 12:22fragrance uh blue is my favorite color
270. 12:25okay because our first product launch in
271. 12:28rasasi was blue
272. 12:29lady blue yes I know this brand yes and
273. 12:32there was another product called Blue
274. 12:33for men the blues come something very
275. 12:36close to Ras I I took the blue color
276. 12:40this is a blue color so this is and name
277. 12:42also signature blue this is the realas
278. 12:45classic vas Classic Plus and that is
279. 12:47signature and signature blue so this is
280. 12:50what the story behind that I made the
281. 12:52fragrance I want to take the maximum
282. 12:55benefit of my fragrance with my name and
283. 12:59I'm sure this France will be accepted by
284. 13:01mass makes sense sir very good one last
285. 13:04important question for you what is your
286. 13:06message to the audience who are
287. 13:08listening and seeing this video and also
288. 13:11will be uh hearing from our packaging me
289. 13:14magazine about rasasi as a company where
290. 13:17are you what's your message for them
291. 13:19looking at the future of your industry
292. 13:21and of your
293. 13:22company rasi make sure value for
294. 13:26money I never sell fragrance
295. 13:29is more than the
296. 13:32value for me customer consumer
297. 13:34satisfaction is most
298. 13:37important it should not be the burden to
299. 13:39the pocket of the
300. 13:40consumer but it should be their identity
301. 13:44if they wearing the fragrance of assassi
302. 13:46it should become their identity and
303. 13:48which is happening which is
304. 13:51happening blue lady is one best example
305. 13:54B for man is one of another example
306. 13:56there are like this more than 100 VAR
307. 13:59which are the identity of rasasi and I'm
308. 14:02sure tomorrow this r k will be identity
309. 14:05of of rasasi very good and message to
310. 14:07the consumer is nothing but go for the
311. 14:10quality go for the quality don't go for
312. 14:13the price go for the quality you have a
313. 14:16good nose smell it try it if you like it
314. 14:19then wear it not just wearing the price
315. 14:23wearing the fragrance is the most
316. 14:24important than the paying the price make
317. 14:27sure your money is your money you're
318. 14:30hardworking money
319. 14:32so whenever you buy the perfume buy
320. 14:35value for money and rasasi is nothing
321. 14:38but value for money and this R SK is
322. 14:41definitely you will see it's a value for
323. 14:44money this is my message Mr R it was a
324. 14:47pleasure seeing you thank you very much
325. 14:49pleasure wishing you all the best thank
326. 14:50you sir thank you thank you very much
327. 14:56[Music]