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Psychology of Addiction (And How to Beat It Without Willpower) — Transcript

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  1. 0:00It's 11 at night. You told yourself an
  2. 0:02hour ago that you were going to sleep.
  3. 0:04You're lying there in the dark and your
  4. 0:06hand reaches for the phone before any
  5. 0:07part of you decides to reach for it.
  6. 0:09You're not excited. You already know
  7. 0:11what's on there. You've already seen it
  8. 0:13and your thumb moves anyway. Same three
  9. 0:15apps, same order, close them, open them
  10. 0:18again. 20 minutes pass, then 40. And
  11. 0:22somewhere in the middle of it, you
  12. 0:23notice something that doesn't quite add
  13. 0:24up. You're not enjoying this. There's no
  14. 0:27pleasure in it at all. it's just
  15. 0:29happening to you. That is the strangest
  16. 0:31fact about the psychology of addiction
  17. 0:33and almost nobody says it out loud.
  18. 0:35Addiction is not really about pleasure.
  19. 0:37Most people assume you keep going back
  20. 0:39to the phone, the porn, the vape, the
  21. 0:42food, the game because it feels so good
  22. 0:45that you can't resist it. They assume
  23. 0:47the problem is weak willpower, no
  24. 0:49self-control, bad habits, a broken
  25. 0:52character. But if you look honestly at
  26. 0:54your own cravings, you'll notice the
  27. 0:56enjoyment quietly left a long time ago.
  28. 1:00But the wanting stayed and that gap
  29. 1:02between the two is where your whole life
  30. 1:04has been getting stuck. Here's what
  31. 1:06almost everyone gets backwards. Wanting
  32. 1:09something and liking something feel like
  33. 1:11the same experience from the inside.
  34. 1:13They are not. They run on separate
  35. 1:15machinery in your brain and only one of
  36. 1:17them grows when you repeat a behavior.
  37. 1:19So the thing you cannot stop doing is
  38. 1:21very often the exact thing you have
  39. 1:23stopped enjoying. That is not a moral
  40. 1:26failure. That is simply a learning
  41. 1:28system doing its job far too well.
  42. 1:30Welcome back to Psych Tunes. Today we're
  43. 1:32going to break down what addiction
  44. 1:34actually is underneath the shame and
  45. 1:36more importantly how people genuinely
  46. 1:38get out of it without relying on
  47. 1:40willpower. Because willpower is not just
  48. 1:43hard here. It's the wrong tool for the
  49. 1:45specific problem you're dealing with.
  50. 1:47And I'll show you exactly why. First,
  51. 1:49let's start by giving this thing its
  52. 1:51real name. In 1993, two researchers at
  53. 1:54the University of Michigan, Terry
  54. 1:55Robinson and Kent Barage, published a
  55. 1:58theory that changed how the field
  56. 2:00understands addiction. They called it
  57. 2:02incentive sensitization. 30 years later,
  58. 2:05in a full review of everything that came
  59. 2:07after it, the theory is still standing,
  60. 2:10and its reach has grown to cover
  61. 2:11behavioral addictions, too, not just
  62. 2:14drugs. Their finding was this. Your
  63. 2:16brain has a system that makes you want
  64. 2:18things and a system that makes you enjoy
  65. 2:20things and they are not the same
  66. 2:22circuits. Dopamine, the chemical
  67. 2:25everybody talks about, does not deliver
  68. 2:27pleasure. That was the old assumption
  69. 2:29and it turned out to be wrong. Dopamine
  70. 2:32drives pursuit. It makes something stand
  71. 2:34out, feel urgent, feel necessary. The
  72. 2:38enjoyment itself is handled by smaller,
  73. 2:40much more fragile systems that dopamine
  74. 2:43doesn't control. Now, here is the cruel
  75. 2:45part. When you repeat a behavior that
  76. 2:47strongly activates that pursuit system,
  77. 2:49the pursuit system becomes more
  78. 2:51sensitive over time. It gets louder,
  79. 2:53faster, easier to trigger, the liking
  80. 2:56system does no such thing. It stays flat
  81. 2:58and with many things, it actually
  82. 3:00declines. So the two lines separate.
  83. 3:03Wanting climbs, liking sags, and the
  84. 3:07distance between them is exactly the
  85. 3:08distance between the person you are at
  86. 3:1011 at night and the person you promised
  87. 3:13you'd be. Think of it like a doorbell.
  88. 3:15In the beginning, someone interesting
  89. 3:16was at the door. You answered and it was
  90. 3:18worth answering. So, your brain learned
  91. 3:20the sound. But over 10,000 answers, two
  92. 3:23things happened at once. The bell got
  93. 3:26louder until you could hear it through
  94. 3:27walls, through work, through
  95. 3:29conversations with people you love, and
  96. 3:31the visitor got duller until there was
  97. 3:33almost nobody standing there at all. You
  98. 3:36are not still answering because of who's
  99. 3:37outside. You're answering because of how
  100. 3:39loud the bell has become. And that's why
  101. 3:41Q-triggered wanting can survive years of
  102. 3:44abstinence. Robinson and Barage point
  103. 3:46out that this sensitized wanting
  104. 3:48persists long after withdrawal has
  105. 3:50ended. Even in someone who does not
  106. 3:52consciously want the thing anymore and
  107. 3:53does not expect it to be enjoyable. Your
  108. 3:56body can walk past a certain street
  109. 3:57corner, smell a certain smell, sit on a
  110. 3:59certain couch at a certain hour, and the
  111. 4:01bell rings as loud as it did on day one.
  112. 4:03So, where did that bell get installed?
  113. 4:06This is where most videos would take you
  114. 4:07back to your childhood. I'm not going to
  115. 4:10because the research points somewhere
  116. 4:11far more useful. In the late 1960s, the
  117. 4:14United States had a crisis on its hands.
  118. 4:17A large number of American soldiers in
  119. 4:19Vietnam were using heroin. When
  120. 4:21researchers surveyed them, roughly one
  121. 4:23in five described themselves as addicted
  122. 4:25with heavy prolonged use and real
  123. 4:27withdrawal. The government braced for a
  124. 4:29catastrophe when these men came home.
  125. 4:31The catastrophe never arrived. A team
  126. 4:34led by Lee Robbins followed them after
  127. 4:36their return and the results overturned
  128. 4:38what everyone believed about addiction
  129. 4:40at the time. About 5% were readdicted
  130. 4:42within a year. Around 12% relapsed at
  131. 4:45any point in the following 3 years.
  132. 4:48Which means the overwhelming majority of
  133. 4:49men who had been addicted in Vietnam
  134. 4:51simply were not addicted anymore. And it
  135. 4:53wasn't because they found extraordinary
  136. 4:55willpower on the flight home. Now, I
  137. 4:57want to be careful here because this
  138. 4:59study gets oversold constantly. Later
  139. 5:01reviews pointed out real limits. Much of
  140. 5:03the use was smoked rather than injected.
  141. 5:05The periods of use were short and a lot
  142. 5:07of the data is self-reported. So don't
  143. 5:09take it as proof that addiction is easy
  144. 5:11to escape. Take the modest version of
  145. 5:13the lesson, which is still enormous.
  146. 5:15Their environment changed completely.
  147. 5:17Every queue, every room, every smell,
  148. 5:21every person, every stretch of
  149. 5:22unbearable hour, all of it disappeared
  150. 5:24at once. And when the cues disappeared,
  151. 5:27most of the wanting went with them. That
  152. 5:29should change how you see yourself. Your
  153. 5:31addiction is not stored inside your
  154. 5:33character. A very large part of it is
  155. 5:35stored in your surroundings, in your
  156. 5:37schedule, in the specific corner of your
  157. 5:39house where it always happens, in the 90
  158. 5:42minutes after work when you have nothing
  159. 5:43planned. You are not carrying a
  160. 5:45defective soul from room to room. You
  161. 5:47are living inside a room that has been
  162. 5:49carefully trained to ring. But that
  163. 5:51trained system doesn't just pull you. It
  164. 5:53talks to you and it's a good liar. Let's
  165. 5:56go through the four lies it tells
  166. 5:57because you have heard all four of them
  167. 5:59in your own voice. Lie one, just this
  168. 6:02once. You've been clean for nine days.
  169. 6:04You're standing in the kitchen and the
  170. 6:06thought arrives dressed up in perfect
  171. 6:08reasonleness. One won't undo anything.
  172. 6:10You've earned it. You'll go right back
  173. 6:12to it tomorrow. What makes this lie so
  174. 6:14effective is that it is technically true
  175. 6:16and completely irrelevant at the same
  176. 6:18time. One time does not undo 9 days of
  177. 6:21physical recovery. But that was never
  178. 6:23what was at stake. What's at stake is
  179. 6:25the wire. Every single time the bell
  180. 6:27rings and you answer, you strengthen the
  181. 6:29connection between the ringing and the
  182. 6:30answering. Nine days of not answering
  183. 6:33was you weakening that wire. One answer
  184. 6:35retaches your nervous system that the
  185. 6:37wire still works and that ringing longer
  186. 6:40eventually gets a result. The cost is
  187. 6:42that just this once is never actually
  188. 6:44once. It's the reinstallation of the
  189. 6:47entire system priced as a single
  190. 6:49purchase. Lie too. I actually enjoy
  191. 6:52this. This is the one I want you to sit
  192. 6:54with because it's the most expensive lie
  193. 6:56you're telling yourself. Ask yourself
  194. 6:59something uncomfortable. In the last
  195. 7:00month, how many times did the thing
  196. 7:02actually deliver? Not the anticipation,
  197. 7:05not the 10 seconds before, the thing
  198. 7:07itself. Be honest about the scroll that
  199. 7:10lasted an hour, the video you didn't
  200. 7:12want to be watching by the end of it,
  201. 7:14the drink that stopped tasting like
  202. 7:15anything three drinks ago, the game you
  203. 7:18kept playing after it stopped being fun.
  204. 7:20How much of that was pleasure? and how
  205. 7:22much of it was just the absence of the
  206. 7:24itch. Because if the honest answer is
  207. 7:26that most of it delivered very little,
  208. 7:28then look at what you've been paying.
  209. 7:30You've been paying with your sleep, your
  210. 7:32mornings, your focus, your self-respect,
  211. 7:35your relationships with people who
  212. 7:36noticed you were somewhere else. You are
  213. 7:38paying full price for something that
  214. 7:40quietly went out of stock. And the
  215. 7:42reason you didn't notice the shelves
  216. 7:43were empty is that your wanting system
  217. 7:46kept sending the same invoice at a
  218. 7:48higher and higher amount for a product
  219. 7:50that stopped arriving months ago. I'm
  220. 7:52not saying that to shame you. I'm saying
  221. 7:54it because the moment you actually see
  222. 7:56the gap between how much you want it and
  223. 7:58how little you get from it, the whole
  224. 8:00thing starts losing its authority over
  225. 8:01you. Lie three. I'll stop when things
  226. 8:04calm down. You'll quit after this
  227. 8:06project, after exams, after the move,
  228. 8:09once work settles, once you're less
  229. 8:11stressed. Here's what's wrong with it.
  230. 8:14Stress is not the reason the loop
  231. 8:15exists. It's the condition under which
  232. 8:17the loop gets loudest. Which means when
  233. 8:20I'm less stressed is a date that keeps
  234. 8:22moving. Because part of what's keeping
  235. 8:24you tired, wired, and behind is the loop
  236. 8:27itself. You're waiting for calm before
  237. 8:29you address the thing that is actively
  238. 8:31consuming your calm. The cost is years,
  239. 8:34not days. This is the lie that turns a
  240. 8:37habit into a decade. Lie four, I already
  241. 8:40broke it, so the day is gone. You slip
  242. 8:42at 2:00 in the afternoon, and instead of
  243. 8:44it being one slip, the whole day
  244. 8:46collapses. You might as well finish the
  245. 8:48packet. Might as well stay up. Might as
  246. 8:50well restart Monday. Notice how strange
  247. 8:52this is. Nobody drops one plate and then
  248. 8:54smashes the rest of the shelf. But with
  249. 8:57this, the moment the streak breaks, the
  250. 8:58number goes back to zero in your mind
  251. 9:00and the rest of the day becomes
  252. 9:02worthless. That's not the craving doing
  253. 9:04that. That's shame doing it. And shame
  254. 9:07is the most reliable relapse engine
  255. 9:09there is. Feeling disgusted with
  256. 9:11yourself produces exactly the emotional
  257. 9:13state that makes the bell ring hardest.
  258. 9:15So you punish yourself for answering,
  259. 9:17and the punishment makes you answer
  260. 9:18again. The cost of this lie is that it
  261. 9:21turns one bad hour into one bad year.
  262. 9:23So, how do you get out of a loop that is
  263. 9:25built to keep you inside it? First, one
  264. 9:27honest note before anything else.
  265. 9:29Everything I'm about to describe is
  266. 9:31aimed at behavioral loops and compulsive
  267. 9:33habits. If you're physically dependent
  268. 9:35on alcohol, opioids, or benzoazipines,
  269. 9:38stopping suddenly on your own is not
  270. 9:40just hard. It can be genuinely
  271. 9:42dangerous. That's a doctor's job, not a
  272. 9:44videos. Please go get real medical
  273. 9:47support and don't let pride be the thing
  274. 9:48that stops you. Now, for everything
  275. 9:51else, here's the part that changes the
  276. 9:53game. You have been told your whole life
  277. 9:55that the way out is to want it more, to
  278. 9:57fight harder, to be more disciplined.
  279. 9:59That advice fails, and it fails for a
  280. 10:02mechanical reason, not a motivational
  281. 10:04one. Willpower is a fight. And in this
  282. 10:07fight, you are up against a system that
  283. 10:08never gets tired, never sleeps, never
  284. 10:11gets bored, and doesn't need to beat you
  285. 10:13often. It just needs to beat you
  286. 10:15occasionally. You are trying to win a
  287. 10:17war of attrition against something that
  288. 10:19does not experience attrition. So stop
  289. 10:21trying to win the fight. Break the wire
  290. 10:23instead. Here are four ways to do that.
  291. 10:26And every one of them works with the
  292. 10:27craving rather than against it. One,
  293. 10:30watch the wave instead of arguing with
  294. 10:32it. In 2009, researchers ran a study on
  295. 10:35123 student smokers. They deliberately
  296. 10:37triggered cravings in a lab and taught
  297. 10:39one group a simple technique. Don't
  298. 10:42fight the urge. Don't distract yourself.
  299. 10:44Just notice it. Feel where it sits in
  300. 10:46your body. Watch it rise. Watch it peak.
  301. 10:50Watch it come down without doing
  302. 10:52anything about it. Here's the result
  303. 10:53that matters. The urges did not go down.
  304. 10:56Both groups reported wanting to smoke
  305. 10:58just as much. But over the following
  306. 11:00week, the group that had practiced
  307. 11:01watching the urge smoked significantly
  308. 11:04fewer cigarettes. They did not beat the
  309. 11:06craving. They kept the craving and
  310. 11:09stopped obeying it. That's the entire
  311. 11:11skill. An urge is not a command. It's a
  312. 11:14weather event in your body and every
  313. 11:16single one of them has a peak and a
  314. 11:18downhill side, usually inside a few
  315. 11:20minutes. You have never once actually
  316. 11:22waited to find out because you've always
  317. 11:24answered the bell before it finished
  318. 11:25ringing. So next time it hits, set
  319. 11:28nothing. Promise nothing. Quit nothing.
  320. 11:31Just say, "I'm going to watch this one
  321. 11:33all the way through and then decide."
  322. 11:35Most of the time, you will not need the
  323. 11:37decision. Two, pay full attention while
  324. 11:40you do it. This one sounds backwards, so
  325. 11:42stay with me. Judson Brewer, a
  326. 11:44psychiatrist who was at Yale, ran a
  327. 11:47trial comparing a mindfulness-based
  328. 11:49approach to smoking against the standard
  329. 11:51program used by the American Lung
  330. 11:52Association. In that trial, the
  331. 11:54mindfulness group had considerably
  332. 11:56higher abstinence months later. I'll be
  333. 11:59straight with you. Later and larger
  334. 12:00trials found smaller differences, so
  335. 12:02don't treat the numbers as gospel, but
  336. 12:04the underlying move is what I want you
  337. 12:06to steal. He wasn't teaching people to
  338. 12:08resist. He was teaching them to actually
  339. 12:10notice the experience while they were
  340. 12:12having it. To smoke the cigarette while
  341. 12:14paying complete attention to how it
  342. 12:16tastes, how it feels, what it actually
  343. 12:18delivers. And what people repeatedly
  344. 12:20discover is that it's much worse than
  345. 12:22the story in their heads. Your brain has
  346. 12:24been running on an outof-date review.
  347. 12:26It's still pursuing a version of that
  348. 12:28reward from 3 years ago. So update the
  349. 12:30file when you do the thing. No second
  350. 12:33screen, no distraction, no autopilot,
  351. 12:36full attention. Then ask one question at
  352. 12:39the end. Was that worth what I paid? You
  353. 12:41are not resisting. You're auditing. And
  354. 12:44an honest audit does something willpower
  355. 12:46can never do. It lowers the wanting from
  356. 12:48the inside. Three. Change the room, not
  357. 12:51the man. Remember what actually freed
  358. 12:54those veterans, not character. Context.
  359. 12:57You are not going to outdisipline a
  360. 12:59queue you keep walking into eight times
  361. 13:01a day. So stop treating your environment
  362. 13:04as fixed and your soul as the flexible
  363. 13:06part. Charge the phone in a different
  364. 13:08room. Delete the app. Don't just move it
  365. 13:11to the second page. Take a different
  366. 13:13street. Change the chair. Change the
  367. 13:15hour. Make the friction between you and
  368. 13:17the behavior 30 seconds longer than it
  369. 13:20is right now. Because most relapses do
  370. 13:22not survive 30 seconds of friction. They
  371. 13:25survive on zero. And be honest about
  372. 13:27which environments are running your
  373. 13:28life. If there's a particular room, a
  374. 13:31particular time of night, a particular
  375. 13:33person, or a particular emptiness in
  376. 13:35your schedule where this always happens,
  377. 13:36that's not coincidence. That's the
  378. 13:38doorbell's wiring, and you're allowed to
  379. 13:40cut it. Four, rebuild the liking side.
  380. 13:43This is the one everybody skips, and
  381. 13:45it's the reason so many people quit
  382. 13:47successfully and then relapse 6 months
  383. 13:49later feeling gray and flat. Remember,
  384. 13:52wanting and liking are separate. When
  385. 13:54you remove the loud thing, your wanting
  386. 13:56drops, but you're left with a liking
  387. 13:58system that has been sitting unused for
  388. 14:00years. If you don't rebuild it, life
  389. 14:03feels colorless. And colorless is the
  390. 14:05exact state your old habit was designed
  391. 14:07to solve. So deliberately go get slow
  392. 14:09rewards. The ones that pay quietly and
  393. 14:12pay real. Long walks, cooking something
  394. 14:14properly, lifting something heavy, a
  395. 14:17book, a conversation with a person who
  396. 14:19is fully present, sunlight before noon.
  397. 14:21These feel almost insultingly small at
  398. 14:23first because your want system was
  399. 14:25calibrated on something much louder.
  400. 14:28Give it 6 weeks. The volume comes back.
  401. 14:30What you are doing is rebuilding a
  402. 14:32capacity for enjoyment that got
  403. 14:34flattened not by your weakness, but by
  404. 14:36repetition. And here's the part I most
  405. 14:38want you to hear. The goal was never to
  406. 14:41become a person who never wants
  407. 14:42anything. That person doesn't exist. And
  408. 14:44if he did, he would be unbearable.
  409. 14:47Cravings will still show up years from
  410. 14:49now. A song or a street or a Tuesday
  411. 14:51night will ring that bell and you'll
  412. 14:53feel it in your chest just like before.
  413. 14:55That is not failure and it is not
  414. 14:57evidence that nothing changed. What
  415. 14:59changes is the gap. The bell rings and
  416. 15:02instead of your body already moving,
  417. 15:04there's a space, a second, then five,
  418. 15:07then long enough to notice it, name it,
  419. 15:10watch it crest and fall and stay exactly
  420. 15:12where you are. You didn't get rid of the
  421. 15:14wanting. You stopped being its employee.
  422. 15:17And that space, that small, quiet gap
  423. 15:20between the signal and the response is
  424. 15:22the most valuable real estate a human
  425. 15:24being can own. Because in the end, every
  426. 15:27one of us is running on systems we did
  427. 15:28not design and did not consent to. You
  428. 15:31did not choose to have a brain that
  429. 15:33learns this way. You did not choose the
  430. 15:35environment that trained it or the night
  431. 15:37it first fired or how loud it got before
  432. 15:40anyone told you what was happening. None
  433. 15:42of that was a referendum on your worth.
  434. 15:44But what you do with the next ringing is
  435. 15:46yours and it stays yours and it never
  436. 15:48stops being yours no matter how many
  437. 15:50times you've answered before. Epictitus,
  438. 15:53who was born a slave and spent his life
  439. 15:55writing about freedom, put it plainly
  440. 15:572,000 years ago. No man is free who is
  441. 16:00not master of himself. He wasn't
  442. 16:02describing a man who feels no desire. He
  443. 16:04was describing a man who feels it fully
  444. 16:06and is still the one deciding. So of the
  445. 16:09four lies we went through today, which
  446. 16:11one does your mind tell you most often?
  447. 16:13just this once. I actually enjoy this.
  448. 16:15I'll stop when things calm down or the
  449. 16:18day is already ruined. Drop it in the
  450. 16:20comments and be honest because naming it
  451. 16:23out loud takes real power away from it.
  452. 16:25And if you saw yourself somewhere in
  453. 16:27this video, know that you are not weak
  454. 16:29and you are not alone. Millions of
  455. 16:31people are lying in the dark tonight
  456. 16:33answering the same bell, thinking
  457. 16:35they're the only one. If this gave you a
  458. 16:37clearer way to see what you've been
  459. 16:38fighting, hit like and share it with
  460. 16:40someone you know is quietly struggling
  461. 16:42with something they've never been able
  462. 16:44to say out loud. Your understanding
  463. 16:46today might be the exact thing that
  464. 16:47gives them a first honest look at it.
  465. 16:50Don't forget to subscribe so we can keep
  466. 16:51decoding the hidden mechanics of the
  467. 16:53mind together. Goodbye and see you next
  468. 16:56time.

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