Product Packaging | Functions | Types of the product Packaging — Transcript

Full transcript

1. 0:06in my previous videos I have discussed
2. 0:09the four very important piece of a
3. 0:10marketing mix namely product price place
4. 0:13and promotion
5. 0:15but do you know most people consider
6. 0:17packaging as another P that is equally
7. 0:19important
8. 0:20yes product packaging is a very
9. 0:23important element in marketing
10. 0:25let's discuss why
11. 0:29packaging is the Art and Science of
12. 0:31preparing Goods or product for transport
13. 0:33and sale
14. 0:34packaging is the means of ensuring the
15. 0:37safe delivery of the product to the
16. 0:38ultimate customer in sound condition at
17. 0:40a minimum overall cost
18. 0:43a package most clearly Bridges the
19. 0:46traditional Realms of production and
20. 0:47marketing
21. 0:49it is an important activity of a sales
22. 0:51promotion Department because an
23. 0:53attractive package catches the attention
24. 0:54of the customer and speaks itself to
25. 0:57them
26. 0:58in simple words packaging refers to
27. 1:00designing and developing the wrapping
28. 1:02material or container around a good or
29. 1:04product that helps to identify the
30. 1:07product in the market protect the
31. 1:09products against damage in transit store
32. 1:11the product in good condition promote
33. 1:14the sale of the product use the product
34. 1:16properly
35. 1:17functions of Packaging
36. 1:20let us take a look at some uses and
37. 1:22functions that product packaging serves
38. 1:26protects the product
39. 1:29packaging physically protects the goods
40. 1:31and their quality features utility
41. 1:34Etc from being damaged during
42. 1:35transportation and storage or protects
43. 1:38from environmental factors like moisture
44. 1:40dust temperature changes Etc
45. 1:44convenience
46. 1:47proper packaging AIDS product handling
47. 1:49and makes it more convenient to
48. 1:51transport ship and even use the product
49. 1:55makes product stand out
50. 1:57product packaging makes it easier for
51. 1:59the customer to identify and
52. 2:01differentiate it from other products
53. 2:04attractive packages help the brand stand
54. 2:06out in the market and attract customers
55. 2:09towards it
56. 2:11information transmission
57. 2:13packaging and labeling are essential
58. 2:16tools to get customers aware of product
59. 2:18features directions for use storage
60. 2:20instructions ingredients warnings
61. 2:23helpline information
62. 2:25Etc
63. 2:27forms are part of marketing strategy
64. 2:31an attractive package possesses
65. 2:33considerable sales appeal and thus
66. 2:35promotes sales of the product
67. 2:37packaging can make a simple product look
68. 2:40attractive or a unique product looks
69. 2:42ordinary
70. 2:43because it is only the package that
71. 2:45attracts public attention describes the
72. 2:47product's features gives the customer
73. 2:49confidence and makes a favorable overall
74. 2:52impression
75. 2:53security
76. 2:56to ensure that there is no tampering
77. 2:58with the original product packaging is
78. 3:00necessary
79. 3:02the package of a product will protect
80. 3:04the product from any foreign elements or
81. 3:06alterations
82. 3:08now come to types of Packaging
83. 3:12we can categorize product packaging into
84. 3:14three types depending on its usage and
85. 3:16purpose
86. 3:17these types are number one
87. 3:21primary Packaging
88. 3:23primary packaging is in direct contact
89. 3:25with the product and is intended for the
90. 3:27customer to identify gain product
91. 3:30knowledge and Aid product consumption
92. 3:33it is the initial layer like the plastic
93. 3:35pouch cardboard box
94. 3:38Etc containing the finished product that
95. 3:40protects and preserves the finished
96. 3:41product from contamination and tampering
97. 3:45examples of primary packaging are
98. 3:47plastic containers for fruits tin cans
99. 3:50for soft drinks laminated tubes for
100. 3:53beauty products
101. 3:55Etc
102. 3:562. secondary Packaging
103. 4:00secondary packaging forms the second
104. 4:02packaging layer that the customers don't
105. 4:04usually see
106. 4:06it combines smaller product units into a
107. 4:09single pack and helps in Inventory
108. 4:11management before showcasing the product
109. 4:13to the customer
110. 4:15examples are plastic ring that holds
111. 4:18cold drink cans together cardboard box
112. 4:21containing multiple individual boxes of
113. 4:23cereal
114. 4:24Etc
115. 4:26number three
116. 4:28tertiary Packaging
117. 4:31tertiary packaging is used to group a
118. 4:33large quantity of a particular product
119. 4:35to transport
120. 4:37the main aim of this packaging is to
121. 4:39make it easier to transport heavy loads
122. 4:41or large quantities of a product easily
123. 4:43and securely
124. 4:45for example wooden pallets are used in
125. 4:48freight shipping
126. 4:50let's move on to disadvantages of
127. 4:52packaging while packaging has so many
128. 4:54important benefits for a product still
129. 4:56it comes with its own disadvantages
130. 4:59these are packaging can trick the
131. 5:02customer into getting a wrong perception
132. 5:03of the product
133. 5:05packaging can add to the cost of the
134. 5:07product which the customer eventually
135. 5:09bears
136. 5:11it adds to the waste that can turn
137. 5:13hazardous especially if it is plastic
138. 5:17if you want to read in details or
139. 5:19download the PDF go through the link in
140. 5:22the description
141. 5:23like the video and don't forget to
142. 5:25subscribe to education leaves