Primary Data vs Secondary Information . البيانات الأساسية و المعلومات الثانوية Research Methods — Transcript

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1. 0:00Welcome your honors, in today's episode
2. 0:03we are going to discuss a new part
3. 0:05as we finished discussing hallmarks and characteristics
4. 0:08in this episode we are going to talk about the difference
5. 0:11between the various kinds of data or information
6. 0:15here we have a part of a text , or a text from a book
7. 0:20the book is one of the famous and common books
8. 0:22and explains in this part, between chapter 3 and 4
9. 0:26in different books parts
10. 0:28It explains the meaning of information and data
11. 0:32here, the book states that there are certain
12. 0:36or different types of information and here
13. 0:38we always need to focus in books on the idea of
14. 0:41is it information or data, data or information
15. 0:44we differentiated between the two when we discussed
16. 0:47the different types of scientific research
17. 0:50the applied, the basic, the deductive and the inductive
18. 0:53and discussed the difference between
19. 0:54the words information and data
20. 0:56it is true that information is about the background details
21. 0:59of the company or the context you are studying
22. 1:02it can be obtained from more than one source
23. 1:03such as published records, websites as well as archives
24. 1:07many sources, it can be from company policies,
25. 1:10procedures, rules, different records or documents
26. 1:13of the company or the studied context
27. 1:16Data gathered, and here, it is important to differentiate
28. 1:19between gathered and collected
29. 1:23through such existing sources are called secondary data
30. 1:28so please take care, some books, when explaining
31. 1:30and because it's a book and an author's opinion
32. 1:32may not specify or differentiate between secondary
33. 1:35information or data
34. 1:39but now we will differentiate
35. 1:40that is, they are data, data that already exist
36. 1:43and do not have to be collected by the researcher
37. 1:46here, there is a difference between collected and gathered
38. 1:50and we have studied took this from
39. 1:51management and marketing books
40. 1:52that it is a data that already exist
41. 1:54and to not have to be collected
42. 1:56but a little while before it said gathered,
43. 1:58then what is the difference between collected and gathered
44. 2:09here again it says information
45. 2:11so is it information or data?
46. 2:20within or outside the organization
47. 2:33we will call all these secondary data or information
48. 2:37we want to settle but it is clear
49. 2:38that we agree here that it is secondary
50. 2:44information or data?
51. 2:49you will start practicing
52. 2:51and observing the events happening
53. 3:04that we are currently working on
54. 3:13simultaneously means concurrently
55. 3:27that we are studying
56. 3:39in fact, we want to differentiate between the words
57. 3:40secondary and primary, data and information
58. 3:45as well as gathered and collected
59. 3:48let's agree that the definitions we have studied
60. 3:50in marketing and management books
61. 3:53yes, actually we can call it data collected or data gathered
62. 3:58however, there is a difference in the scientific research
63. 4:00we agree that it already exists, data already exist
64. 4:04and do not have to be collected,
65. 4:06collected means you are going to do it by yourself
66. 4:09but I am going to collect the secondary by myself
67. 4:12let's make a difference
68. 4:13data is raw material, if it goes through processing
69. 4:17we consider it secondary information
70. 4:21in fact, we have to replace every word data by information
71. 4:26and the word information is always related to secondary
72. 4:28because it is processed
73. 4:30then when am i going to use secondary?
74. 4:32i am going to use it in the problem definition
75. 4:35i will get, as mentioned here, background about the company
76. 4:39from the website, from records inside the company
77. 4:42from policies, procedures, rules and laws
78. 4:47from websites related to government et supporters
79. 4:50and authenticated or replicated,
80. 4:52or syndicate reports or statistical bulletins
81. 4:55from all these alternatives
82. 4:56i can bring secondary information
83. 4:59therefore the word gathered
84. 5:01means I get it as it is without any kind processing
85. 5:05i bring it to define the problem
86. 5:07but when you need to gather data that is in contrast here
87. 5:18this time you are gathering data
88. 5:21data means something raw,
89. 5:22when am i going to gather the raw?
90. 5:24when i will have a design
91. 5:25let's examine this pattern together
92. 5:27to decide the difference between the two
93. 5:32in the deductive process, we have problem definition,
94. 5:36then literature review and then research design
95. 5:39then data, analysis, conclusion
96. 5:43when are we going to have secondary?
97. 5:45and when are we going to have primary?
98. 5:47let's figure it out together
99. 5:49the collected data for your research
100. 5:53is the gathered raw data, based on a research design
101. 5:59and your are going to collect it yourself,
102. 6:01with your team or the entrusted one
103. 6:04but following this research design
104. 6:09but if you gathered anything that is already processed
105. 6:15and it was done before, this is the one called secondary
106. 6:18when does this happen?
107. 6:19the only obvious condition in the scientific research
108. 6:22is that you should not collect the primary
109. 6:24unless you have this research design
110. 6:27so the only place where we can say
111. 6:29that we collect primary data which is raw material,
112. 6:32why raw? why raw material?
113. 6:34because it follows may own design,
114. 6:37I am doing a specific design
115. 6:38through which i will collect data
116. 6:41following my research design in collecting data
117. 6:43is the type called primary
118. 6:45therefore, if we divide them here
119. 6:47we will find that this is the only obvious place of primary data
120. 6:51then, when am i supposed to collect secondary data?
121. 6:53when you will be doing problem definition
122. 6:55and we agreed when we did 9 elements,
123. 6:57and stakeholder analysis, that,
124. 6:59while defining the problem definition
125. 7:02we collect information because it is processed
126. 7:07but here, it should not be scientifically processed
127. 7:10it is processed by the source
128. 7:12that gives you this, either inside or outside the company
129. 7:14even if you met and talked to a stakeholder
130. 7:19because unless we have research design,
131. 7:21which can be the basis of our data collection
132. 7:23anything before will be called secondary
133. 7:26but of course there is a difference between
134. 7:27the step of collecting secondary information
135. 7:30for the problem definition
136. 7:31because its resources are internal or external reports
137. 7:34there is nothing based on scientific research
138. 7:37even if you talk to stakeholders
139. 7:41it is considered secondary and information, why is that?
140. 7:44because I do not have a research design
141. 7:46how am I supposed to collect this secondary information?
142. 7:48you will collect it through using many alternatives
143. 7:51of materials and resources
144. 7:53we have to make a difference between
145. 7:54the obvious alternate materials and resources
146. 7:56to collect secondary and primary
147. 7:59what is written in orange is what we will discuss
148. 8:02in later chapters, maybe 8, 9 or 10
149. 8:06it depends on the book
150. 8:07are a questionnaire, interview and observation
151. 8:10these are the methods of collecting data
152. 8:12we will discuss them clearly
153. 8:13and differentiate between them and the sources
154. 8:17if you are using a questionnaire, interview or observation
155. 8:23then you are collecting primary data
156. 8:26following a research design
157. 8:29you should not use these same names
158. 8:31while collecting secondary
159. 8:32but what am i going to call them?
160. 8:34you can call them meetings, questions
161. 8:37we understand by meetings or questions
162. 8:39that you are still collecting secondary
163. 8:42I mean processed information, but not scientific
164. 8:46and i do not have a research design
165. 8:47processed by mind, interpretation,
166. 8:49or understanding of the stakeholders
167. 8:52or processed by reports in the problem definition
168. 8:55but I have a higher scientific level,
169. 8:57you go to literature can read it and understand it
170. 9:00it can be papers, thesis, dissertations, published in conferences
171. 9:04or something done by inductive, deductive
172. 9:07applied or basic way
173. 9:08this is what we call secondary information, but scientific
174. 9:13the difference here, is that secondary information
175. 9:17in literature review, is scientific
176. 9:18and the difference here is that it is non or less scientific
177. 9:22the part before the research design
178. 9:24secondary information
179. 9:26is gathered, I mean, I collected it without a research design
180. 9:32however, after the research design
181. 9:33we have to say that it's a collected primary data
182. 9:38at this point, the difference should be clear for us
183. 9:40we should not be confused
184. 9:41the only name we can give to the primary
185. 9:47is data collection after or following
186. 9:49a scientific research design
187. 9:51using the common well-known methods
188. 9:55questionnaire, interview and observation
189. 9:57anything before that is considered secondary
190. 10:00and considered information because it is processed
191. 10:03and secondary because it does not follow
192. 10:06a specific scientific research design
193. 10:09when can we consider it scientific?
194. 10:11if it is the result of source applied/basic,
195. 10:13or deductive/inductive
196. 10:14we consider it less and use it
197. 10:17in the problem definition section
198. 10:19if it does not adhere to scientific method
199. 10:22and it is the result of concepts, interpretation
200. 10:24and understanding of stakeholders
201. 10:28or based on internal, external reports of the company
202. 10:30and you will gather it through the meetings
203. 10:33or questions asked to any of these parts
204. 10:37it is important for us to clearly see the difference
205. 10:39we will have to gather the two
206. 10:41secondary information with the meaning of gathering
207. 10:44in the nine elements, problem definition
208. 10:46as well as stakeholder analysis
209. 10:47using meetings and questions
210. 10:49we will need to collect equivalent
211. 10:51or relevant and prevailing literature
212. 10:54as a secondary scientific information
213. 10:57to support this problem
214. 10:58to know how to make and build our research design
215. 11:02once we build, finish and revise a research design
216. 11:05and we started in collecting data
217. 11:07we will call it primary data
218. 11:09following one of these well known methods which are
219. 11:13questionnaire, interview and observation
220. 11:15thank you so much and see you in the next episode
221. 11:18thank you.