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Present Design to Clients the Right Way | Good vs Bad Examples — Transcript

by Rayon Academy · 2,926 words · 458 segments · language en · Watch on YouTube

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0:03[music]
0:04>> This design presentation is flat and
0:06unclear. The drawings might be good, but
0:09the presentation doesn't communicate
0:10clearly. At the moment, there's no clear
0:12concept. The layout feels clumsy. The
0:15hierarchy between text [music] and
0:16images are quite off. And so, the client
0:18is left trying to piece the story
0:20together themselves. [music] So, in
0:21today's video, I'm going to take this
0:22presentation and turn it into this. And
0:25we'll walk through the process of
0:26turning a confusing presentation
0:28>> [music]
0:28>> into something that is clear,
0:30structured, and persuasive. Welcome back
0:32to the good versus bad [music] series.
0:34In this series, we take drawings and
0:36presentations that could be improved
0:38spatially, visually, and how they
0:39[music] communicate the design. And
0:41we'll refine them step by step. And if
0:43you want to follow along or try this
0:44workflow for yourself, there's a link in
0:46the description where you can create a
0:47free Round account. So, let's dive into
0:49it.
0:51So, here is the [music] existing
0:52drawings and presentation. Before we
0:53change anything, we need to understand
0:55why this doesn't work. And I think
0:57really there's three main issues. The
0:59first one is that there's no clear
1:00concept [music] being communicated.
1:02They're just drawings at this point.
1:04The page layout hierarchy isn't quite
1:06[music] right. And everything feels the
1:09kind of same importance.
1:10And the third is that the storytelling
1:12is unclear. There's no real kind of
1:14narrative. There's no real supplementary
1:15[music] images or diagrams that helping
1:18support the story. And important
1:19information is missing. The drawings
1:21themselves are fine, but the
1:22presentation doesn't [music] guide the
1:23client through the project. So, let's
1:25improve it. We shouldn't really jump
1:27into the drawings first. We should first
1:29give [music] them some context of the
1:30site, the site conditions, then also
1:32what the concept of [music] the project
1:34is.
1:35So, you'll find here that we've got all
1:37of our drawings here in one place.
1:38[music] We've got our model canvas where
1:39we have our floor plans and elevations.
1:42And we also then have our paper canvas,
1:43which is where our presentation sits.
1:46And we're going to first jump into our
1:47paper [music] canvas, and we're going to
1:48add a page. So, we're just going to add
1:50a page at the bottom here. So, we can
1:52just
1:53>> [music]
1:53>> extend the presentation further and add
1:55a few more pages to it. And you can
1:57adjust and amend that page [music] size.
1:59You can do A3, A2, etc. You can make
2:01that page portrait or landscape. And so,
2:03what we're going to do is we're going to
2:04create a view [music] into our model
2:06canvas. And so, what we're doing here is
2:07we're just going to drop in our floor
2:09plan. And you can see here that [music]
2:11you can position and scale this as you
2:13please. You can crop it down. For
2:15example, if you wanted a zoomed-in
2:17element of a floor plan, you can zoom
2:19[music] in at 1:60 here, for example,
2:21and position that onto the page. And
2:23here we have a site plan in a model
2:25canvas.
2:26>> [music]
2:26>> So, you can see here we've got a site
2:27plan where we've done some site
2:29analysis. We've got We've indicated some
2:31kind of views, the site location.
2:33We've got the surrounding context, the
2:35kind of sun [music] direction, the
2:37prevailing wind. We've got certain
2:38elements and kind of north arrows, etc.
2:41The detail that we need to indicate
2:43where the site entrance is, [music]
2:44where the site section is, where we have
2:46kind of public versus private site
2:48boundaries, all of the information and
2:49detail that we need as part of our
2:51[music] site. And we also have a zoning
2:53diagram. This is fundamentally a kind of
2:55concept zoning diagram that indicates
2:57[music] the relationship of spaces that
2:59form the kind of spatial relationship
3:02and the geometry of building. So, this
3:04is fundamentally where the shape [music]
3:06and the positioning of the floor plan
3:08has come from and where we have offices
3:10located, where we have circulation
3:11[music] spaces, garage, living room,
3:13etc. Where these zones kind of relate
3:15[music] to one another. And so, this
3:17will be really helpful to help describe
3:19to a client why [music] those certain
3:21rooms have been indicated in a certain
3:22way, what those circulation spaces are
3:24like,
3:25>> [music]
3:25>> and why the geometry has kind of been
3:26formed in this way. And so, what we're
3:28going to do is we're just going to
3:29create a few pages at [music] the top
3:30here, but you'll notice that now the
3:31page order is slightly off. You've got 4
3:345 1 2 [music] 3. And so, you can head to
3:37the left-hand side here, go to pages,
3:39and you can now [music] adjust the
3:41locations. So, we can drag these up and
3:42we can change the order. So, we can pull
3:44this up now [music] into 1 and 2. So,
3:46now we have a bit better of an order of
3:48a kind of portfolio and presentation
3:50structure.
3:51And we're going to create [music] a view
3:52into our site. And we're also going to
3:54create a view into our concept diagrams
3:57and run them [music] side by side. So,
4:00now basically, our first two slides of
4:02our presentation is now focused on the
4:04context, first introducing the site,
4:06introducing the location. We can [music]
4:08have some supplementary text alongside
4:10it, and then introducing the concept and
4:12the spatial arrangement of the building
4:14before then we go into the drawings.
4:16[music] So, we give the context, we take
4:18the client on this journey, and then we
4:19go into the drawings.
4:21And we can adjust and scale them and
4:24position them as we please. We can
4:25[music] adjust them to maybe 1:100,
4:27position them and crop down our
4:29viewport, and so [music] they're now
4:31side by side. Once the client
4:32understands the idea, the rest of the
4:34drawings start to make sense. Without
4:36that narrative, the project [music] just
4:37feels like a collection of drawings. So,
4:39the second issue with these drawings is
4:41the visual hierarchy. [music] Not every
4:43piece of information should have the
4:44same importance. At the moment, the text
4:47is far too big, for example. The
4:49presentation should be structured and
4:50ordered and feel professional. So, I'll
4:52start by restructuring the page layout
4:54from our drawings in the paper [music]
4:55canvas. So, the first thing that I want
4:57to add to this presentation, now we have
4:58the kind of drawings there, is we want
5:01to bring in some title blocks. [music]
5:02So, the title block will just give that
5:04consistency and that professionalism
5:06across the drawings. All of a sudden,
5:07there'll be a a page number, [music]
5:09there'll be information about scale,
5:10about the north arrow, all of these
5:12information and detail that is [music]
5:13required to understand the drawings.
5:15This will now be brought in using the
5:17title blocks. So, you can find title
5:19blocks in the block library. So, you
5:20want to drag and drop them in. You've
5:22got all of this detail [music] now about
5:23the client, the project, revision, the
5:25drawing number. And we can now copy this
5:27title block across [music] our
5:29presentation. So, I'm just going to move
5:31these views out of the way. I'm going to
5:32copy
5:33this title block across.
5:36And we can do it across [music] the
5:38entire presentation and adjust the
5:40drawing number as you see it. [music]
5:41Just double-click
5:44and adjust the drawing number. So, you
5:45can double-click the drawing number, and
5:47you can then change [music] and update
5:48them to 03 04 05, for example.
5:51And now we have more of a consistent
5:52structure to the drawings. The next
5:54thing is about understanding how we're
5:55going to organize the drawings [music]
5:57and where we're going to have pockets of
5:58text, pockets of drawings, and how we
6:00can start understanding the hierarchy
6:02and the positioning of the text and
6:04images. [music]
6:05So, we're going to do that by pretty
6:06much creating our own grid. So, I can do
6:09that by just drawing some rectangles
6:10[music]
6:11and adjusting the thickness. In this
6:13case, we're just going to adjust the
6:14thickness to [music] a uh let's do a
6:17maybe a border or margin of 0.7.
6:20And we can just drop [music] that and
6:21position it into place. We can then copy
6:23that element and basically run it along
6:24the sides, which will then give us a
6:26structure and a grid [music] language to
6:27our presentation.
6:29And so, this is quite simple where we're
6:30just going to copy and paste these
6:32across and position them into place. We
6:34can then maybe make that a red, [music]
6:36so we can adjust the stroke
6:38and maybe make the line weight a dash,
6:41maybe a two times. [music] So, you can
6:42now see that it's red, and then maybe
6:44fill that red and drop the opacity right
6:46down.
6:47And we can then [music]
6:48adjust and position the location of
6:51these elements. So, now we have a margin
6:52[music] and a structure and a language
6:54that we can follow. And that will allow
6:56us to be consistent and clear throughout
6:58each slide of the presentation. [music]
7:00So, we can then position our view into
7:02place.
7:03Likewise with our now legend [music] in
7:06the corner.
7:07We can then adjust the text size that we
7:09have right down. And we can spend some
7:11time just adjusting it, moving some of
7:13the tags back up. We have the ground
7:14[music] floor plan up there now. We can
7:16then start copying across that grid
7:19structure
7:21across our presentation and start
7:23dropping [music]
7:24our drawings into place following the
7:25same structure, dropping some text in.
7:28We can adjust some elements here and
7:30there
7:30>> [music]
7:30>> to make sure that it kind of suits each
7:32drawing type.
7:34We can add our titles in, [music] for
7:36example. And we can apply this across
7:38our entire presentation. And now, when
7:40we turn [music] that layer off, so if we
7:41turn that grid layer off, all of a
7:43sudden, we have a presentation that is
7:45much clearer, much better structured.
7:47[music]
7:48It has much more detail to it. It feels
7:50a bit more professional, feels cleaner.
7:52[music]
7:52The hierarchy is slightly better. The
7:54drawings pop a little bit more because
7:56now the the text is [music] kind of
7:57balanced out. And so, now all of a
7:59sudden, it feels and it looks a little
8:01bit more kind of professional and
8:02structured.
8:04And so, the next step is just going to
8:05be adding some [music] kind of
8:06supporting text and a key, for example,
8:10a legend to the site [music] plan and
8:12concept diagrams to help the client
8:14understand the different kind of color
8:16references, the the kind of different
8:17notes
8:18>> [music]
8:18>> in the site plan, so they can understand
8:20the site analysis. So, in this case,
8:21we're just going to go into the model
8:22canvas. [music] We're going to copy over
8:24some of the elements that we want to
8:25start indicating as part of our key and
8:27our legend.
8:28>> [music]
8:29>> So, we can scale this down into place.
8:30We can then add a bit of text alongside.
8:33And then we can do the same for all of
8:34the elements for prevailing wind, sun,
8:36views, [music] trail path, site
8:37entrance, etc. And line it up with our
8:40grid.
8:41So, now that this looks and feels and is
8:45much [music] more readable alongside the
8:47floor plan.
8:48We can do the same thing for the concept
8:50diagram. [music]
8:51We can select some of those color blocks
8:54and scale them down and position them
8:56onto the paper canvas.
8:58And then add some kind of supporting
8:59[music] text which identifies the
9:01different room sizes and the kind of
9:03room
9:04>> [music]
9:04>> requirements from the brief. And we can
9:06now have a full presentation now that
9:09shows all of that information and that
9:11required [music] detail to understand
9:12how we're responding to the client's
9:14intentions and how we've analyzed the
9:17site, we've [music] come to a design
9:18solution in terms of the spatial
9:20relationships, and then we're going to
9:21the floor plans and drawings that then
9:22support them. And so, I think a good
9:24presentation always has a clear focal
9:26point, supporting information, and
9:28breathing [music] space around the
9:30elements. So, giving that grid structure
9:32and margins helps support that. And the
9:34key is that the main drawings should be
9:35big. They should be large, and the
9:36supporting elements [music] should be
9:38much smaller alongside them. Now, when
9:40someone looks at the page, they
9:41instinctively know where to look first.
9:43There's a there's a focal point. There's
9:45a there's a hierarchy to the drawings. A
9:47good presentation design isn't about
9:49[music] adding more information. It's
9:50about organizing the information so it's
9:52easy to understand. And so, at this
9:54point, the presentation is much [music]
9:56cleaner and neater, but it's missing one
9:58thing and that's just some images. Now
10:00in this case the presentation is very
10:01drawing heavy. There's lots of diagrams,
10:02there's lots of uh kind of sections,
10:04elevations, etc. Now I think what would
10:06be really helpful to support [music]
10:08this presentation would be an image. And
10:10we can do that by creating a [music]
10:12generative AI image using the AI Rayon
10:15panel. We can use the Rayon AI tool to
10:20prompt it and [music] to create some
10:22images for us. And so you have two
10:24options. You can either add a file or
10:25you can [music] add a screenshot. So in
10:27this case we're just going to add a
10:28screenshot of this bedroom and we're
10:30just [music] going to create an example
10:32an inspiration image uh to give maybe
10:35the client some kind of supporting
10:36[music] information to have give them an
10:37idea of what this space could look like.
10:40And so what we're going to do is [music]
10:41going to select tools
10:43and we're then going to choose generate
10:44image and then you can prompt it to say
10:46create an image of this uh bed layout
10:49for example [music] of this large
10:51bedroom with with large windows. In this
10:53case it's not quite right not quite
10:55matching
10:56>> [music]
10:56>> um
10:57the kind of general arrangement of the
10:59floor plan, but you can rework into it.
11:01At this point we've got a kind of bird's
11:02eye view looking down into the room.
11:04[music] I want to create more of a kind
11:05of human eye perspective and so you can
11:08then re-prompt it and so now all of a
11:10sudden we've got something a little bit
11:11more clearer and it gives them an idea
11:12of this type [music] of space that we're
11:14trying to create. So we've got these
11:15pitched roofs, we've then got this large
11:17window and [music] we can then work into
11:19that even more if you wanted to you
11:20could change the floor finish, you could
11:22change the color of the bed, you could
11:23change the color of the wood. What we're
11:25going to do is we're going to insert
11:26that [music] image and drop it into our
11:27presentation. We're going to scale that
11:30down, position it into place.
11:31>> [music]
11:31>> A really handy tool here is if you
11:33double click the image you can then crop
11:35and kind of pull in uh the image as you
11:38wish. So if you scale it down you want
11:39to make it more kind of landscape
11:40[music] you can work into that.
11:43And alongside this particular image I'm
11:45going to then pull in a detail. So we
11:48have this millwork detail showing the
11:50kind of bed detail. [music]
11:51We're going to drop a view into that
11:54detail run it alongside a 1 [music] to
11:5610 scale. We can even make that even
11:58smaller maybe 1 to 15. And then we can
12:01add some supporting [music] text with
12:03kind of bedroom inspiration and maybe
12:06some millwork
12:07um drawing [music]
12:08detail.
12:11And then now all of a sudden we have a
12:12supporting
12:14image that then just adds that I guess
12:16variety and [music] that kind of visual
12:18intrigue for the client who now has a
12:21variety of site [music] conditions,
12:23concept, floor plan, elevation, sections
12:25and then maybe a reference [music] image
12:27of how we envision the space for
12:29example. You can then export this
12:30presentation as a PDF. [music] We head
12:32to the top left corner we can click
12:34export. We can then choose which pages
12:36you want to [music] export. You can
12:37export as a PNG or a PDF. Change the
12:40image quality.
12:42And then once you export it you can now
12:44see here that the line weights and the
12:45quality of the drawing is really
12:47>> [music]
12:47>> much more improved. It's a much stronger
12:49presentation now. And so when the client
12:51asks what am I looking for the
12:52presentation isn't doing a good job. Now
12:54it's much clearer. And so a good design
12:56presentation isn't about showing
12:57everything. [music]
12:58It's about showing the right things in
13:00the right order. A clear concept, strong
13:03visual hierarchy and a story that
13:04[music] guides the client through the
13:06project. Often the difference between a
13:08confusing presentation and compelling
13:09one is simply clarity and structure.
13:11[music] If you'd like to try this
13:12workflow for yourself there's a link in
13:14the description where you can create a
13:15free Rayon account [music] and access
13:17the files used in this tutorial. Thank
13:19you for watching today's video and I'll
13:21see you in the next one.

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