Pregnant Women + Free PDFs = Doctor's Salary ($30k/mo) — Transcript

Full transcript

1. 0:00Every market you have ever tried to sell
2. 0:02to has the same problem. You have to go
3. 0:03and find the customers. I am able to
4. 0:05make $29,000 in a single month because I
5. 0:08run a business model where I do not have
6. 0:10to actively look for customers. This
7. 0:12makes it 10 times easier for me. Like I
8. 0:14said, with other markets you have to go
9. 0:15and find the customers. This one is the
10. 0:17only exception I have ever found, and I
11. 0:19want to explain why before I show you
12. 0:21anything, because a pregnant woman is on
13. 0:23a clock, 40 weeks. And in those 40 weeks
14. 0:25she goes through a completely
15. 0:26predictable sequence of things she needs
16. 0:28to organize in the same order at roughly
17. 0:30the same time as every other woman who
18. 0:32has ever been pregnant. Then she
19. 0:34finishes, she leaves the market, and
20. 0:35about 380,000 babies are born around the
21. 0:38world every single day. So the audience
22. 0:40does not run out, and it does not get
23. 0:42saturated, and it does not get bored of
24. 0:43you because it is not the same audience.
25. 0:45It is a conveyor belt. Every day a new
26. 0:47group of people arrives at week four
27. 0:49with the exact same list of things they
28. 0:51are panicking about, and the group that
29. 0:53arrived 9 months ago has gone, which
30. 0:54means you are not chasing trends. You
31. 0:56are not guessing what people want next
32. 0:58year. You already know what they will
33. 0:59need, and you know what week they will
34. 1:01need it, and you can have it made and
35. 1:02sitting there waiting before they
36. 1:04arrive. That is the entire business, and
37. 1:06nearly nobody builds it properly because
38. 1:08almost everybody who enters this niche
39. 1:10makes one specific mistake that I need
40. 1:12to deal with right now before anything
41. 1:14else. They try to be a doctor, and I
42. 1:15want to be completely clear about this
43. 1:17because this is the part of the video I
44. 1:19actually care about. You are not going
45. 1:20to write about symptoms, not what is
46. 1:22normal, not what is not normal, not what
47. 1:24that pain might be. You are not going to
48. 1:26write about diet or medication or
49. 1:28supplements or exercise or warning signs
50. 1:30or anything a midwife or doctor should
51. 1:32be saying. Not because it would get you
52. 1:34in trouble, although it would, because
53. 1:35the person buying from you is frightened
54. 1:37and awake at 2:00 in the morning
55. 1:39Googling. And if you put a confident
56. 1:40sentence in front of her that is wrong,
57. 1:42you could do real damage to a real
58. 1:44person and a real baby. There is no
59. 1:46amount of money that is worth that. And
60. 1:47if that sentence annoys you, this niche
61. 1:49is not for you. So here is the rule, and
62. 1:51everything in this video sits on top of
63. 1:53it. You sell organization, never advice.
64. 1:56She has 1,000 things to keep track of,
65. 1:58and nobody has given her a system. That
66. 2:00gap, not information. She is drowning in
67. 2:02information. She has four apps and 17
68. 2:04tabs open and her mother-in-law is
69. 2:06sending her links. What she does not
70. 2:08have is one place to write things down.
71. 2:09And the lovely thing about organization
72. 2:11is that it is completely safe to sell. A
73. 2:13page where she writes down her own
74. 2:15questions for her own appointment cannot
75. 2:17be wrong because you did not put any
76. 2:18claims on it. She fills it in. So let me
77. 2:20show you the shape of the whole thing
78. 2:22and then build it. Watch my screen. I am
79. 2:23going to lay the 40 weeks out as a
80. 2:25timeline because this is how I decide
81. 2:27what to make. At the very start, before
82. 2:29she is told anybody, the problem is that
83. 2:31she has a hundred questions and no
84. 2:33appointment yet. So the product is a
85. 2:34page to write down questions as they
86. 2:36occur to her. So she walks into that
87. 2:38first appointment with them in her hand
88. 2:40instead of forgetting all of them, which
89. 2:41is what everybody does. Then the middle
90. 2:43part, appointments, scans, dates, who
91. 2:45said what. The problem is everything is
92. 2:47on bits of paper and in her phone and in
93. 2:49her head. So the product is an
94. 2:50appointment log and a single place for
95. 2:52all the dates. Then the practical stage.
96. 2:54There is a baby coming and the house is
97. 2:56not ready and there is money to think
98. 2:57about. So the products are a nursery
99. 2:59planner, a budget sheet, a list of what
100. 3:01she actually needs versus what she has
101. 3:03been sold, and a registry tracker. Then
102. 3:04the end, the hospital bag, which is the
103. 3:06single most searched thing in this
104. 3:08entire niche, and a page for who to call
105. 3:10and in what order. Then after, feeding
106. 3:12and sleep logs that she writes in
107. 3:13herself, thank you note trackers, and a
108. 3:15page for keeping track of what the
109. 3:17visitors keep asking. Look at that
110. 3:18timeline. Every one of those is a
111. 3:20separate small product and the same
112. 3:22woman might buy three of them over nine
113. 3:24months as she arrives at each stage. And
114. 3:26that is how the number works, which I
115. 3:27will come back to because it is not one
116. 3:29product selling a lot. It is a customer
117. 3:31who buys more than once because her
118. 3:33needs change while she is still your
119. 3:34customer. Now let me actually build one.
120. 3:36Watch my screen. First, I want to see
121. 3:38what people are actually typing rather
122. 3:40than guess. So Pinterest and I start
123. 3:42typing in the search bar and let it
124. 3:43finish my sentence for me because those
125. 3:45suggestions are real searches by real
126. 3:47people. Look at that. All of these are
127. 3:49organization problems. Nobody is
128. 3:51searching for a lecture. Write into
129. 3:52Claude and I want to show you this
130. 3:54prompt carefully because it has one
131. 3:56instruction in it that most people would
132. 3:58not think to include. Watch my screen. I
133. 4:00want to make a printable page that a
134. 4:01pregnant can use to write down her own
135. 4:03questions before a midwife or doctor
136. 4:06appointment, so she does not forget
137. 4:07them. This is an organizing tool, not
138. 4:09medical content. Do not include any
139. 4:11medical information, symptoms, advice,
140. 4:14diet, warning signs, or anything that
141. 4:16sounds like guidance from a
142. 4:17professional. It should only be
143. 4:18structure for her to fill in herself.
144. 4:20Before you write anything, ask me six
145. 4:22questions about how to make the layout
146. 4:24genuinely useful. That middle section is
147. 4:26the important bit. I am telling it
148. 4:27plainly what not to produce because if
149. 4:29you just ask for a pregnancy PDF, you
150. 4:31will get helpful medical sounding
151. 4:33content and you will put it in front of
152. 4:35frightened people, and that is exactly
153. 4:36what we are not doing. It asks me
154. 4:38questions. I answer them properly. Then
155. 4:40I build it in pieces. Watch my screen.
156. 4:42Now build the page. Space for the
157. 4:43appointment date and who she is seeing.
158. 4:45Then room for her questions with space
159. 4:47for the answers next to them. Then a
160. 4:49small section at the bottom for what to
161. 4:50do before the next appointment, which
162. 4:52she fills in herself. Then the pass
163. 4:54almost nobody runs, and in this niche it
164. 4:56matters more than anywhere else. Read
165. 4:58this back as somebody who is pregnant
166. 5:00for the first time, exhausted and a bit
167. 5:02overwhelmed. Tell me anything on this
168. 5:04page that would make her feel worse or
169. 5:05anything that reads like advice rather
170. 5:07than a space to write in. It will flag
171. 5:09things. Cut every single one. Then I
172. 5:11read the whole thing myself properly
173. 5:13before it goes anywhere near a real
174. 5:15person. And one more thing that is not
175. 5:17optional, a line at the bottom of every
176. 5:19file saying plainly that this is an
177. 5:21organizing tool, that it is not medical
178. 5:23advice, and that anything health related
179. 5:25goes to her midwife or doctor, every
180. 5:27file, every time. Then the file itself,
181. 5:29watch my screen. Google Docs for the
182. 5:31body, generous margins because this gets
183. 5:33printed and stuck on a fridge. A cover
184. 5:35from a free Canva template, words and
185. 5:37colors swapped. Export, merge, and name
186. 5:40the file what she actually bought. Now
187. 5:42the free part and the reason it is in
188. 5:43the title. Watch my screen. This is the
189. 5:45checkout page, and there are two things
190. 5:47on it. The first is free, one page. The
191. 5:49appointment question sheet costs
192. 5:51nothing, and the only thing it asks for
193. 5:53is an email address. Underneath it is
194. 5:54the paid bundle, the whole timeline, the
195. 5:57log, the hospital bag list, the nursery
196. 5:59planner, the budget sheet, all of it
197. 6:00together. The free page is not a sample
198. 6:03and it is not a trick. It is genuinely
199. 6:04the most useful single page in the whole
200. 6:07set and it is free, and that is
201. 6:08deliberate because this is a market that
202. 6:10runs entirely on being recommended.
203. 6:12Pregnant women talk to each other
204. 6:13constantly. If one page is actually
205. 6:15helpful, it gets sent to a group chat.
206. 6:17That is distribution you cannot buy. And
207. 6:19the email address is the thing that
208. 6:21makes the whole business work because
209. 6:22she is going to need different products
210. 6:24in 11 weeks and this is how you are
211. 6:26still there when she does. Now I have to
212. 6:28say something serious about that email
213. 6:30list and this is the part nobody else is
214. 6:31going to tell you. Not every pregnancy
215. 6:33ends well. If you build an automated
216. 6:35sequence that fires off cheerful
217. 6:37messages saying congratulations, you are
218. 6:3920 weeks. Here is what is coming next.
219. 6:41Some of those messages are going to land
220. 6:43in the inbox of somebody who has just
221. 6:44had the worst week of her life. So keep
222. 6:46it plain. No countdowns, no automatic
223. 6:48milestone messages, no congratulations,
224. 6:51just useful things with a visible way to
225. 6:53leave at the top, not buried at the
226. 6:55bottom. One line saying if you would
227. 6:56rather not receive these, click here and
228. 6:59you will not hear from me again. It
229. 7:00costs you almost nothing and it is
230. 7:02simply the right way to treat people who
231. 7:04have trusted you with this. Now the
232. 7:05number in the title, and I am going to
233. 7:07break it apart so you can see it is
234. 7:08maths and not magic. 29,000 a month is
235. 7:11not one product going viral. It comes
236. 7:13from three things multiplied together.
237. 7:15How many people find the free page? How
238. 7:17many of those buy something? And how
239. 7:19many buy a second thing later, which is
240. 7:21the part unique to this niche? So
241. 7:23roughly a few thousand people download
242. 7:25the free page in a month. Several
243. 7:27hundred of them buy a paid bundle. And
244. 7:28because her needs change as the weeks go
245. 7:30on, a good share of those come back and
246. 7:32buy another product later. A few hundred
247. 7:34buyers buying a bit more than one thing
248. 7:36each at a price in the 20s to low 30s
249. 7:39gets you to that figure. That is it. No
250. 7:40viral moment anywhere in that sentence.
251. 7:43And I want to be straight with you
252. 7:44because you should run your own numbers
253. 7:45rather than mine. Put your real download
254. 7:47count, your real conversion, and your
255. 7:49real average order value into that and
256. 7:51see what it gives you. If you have never
257. 7:53sold anything, the honest first target
258. 7:55is not 29,000. It is your first 10
259. 7:58sales. Traffic quickly because the lazy
260. 8:00rule applies here as much as anywhere.
261. 8:02Search, not posting. This niche is
262. 8:04overwhelmingly a search niche because
263. 8:06every single customer is actively
264. 8:07looking for answers at a specific
265. 8:09moment, which is the best possible
266. 8:11condition for being found. So, Pinterest
267. 8:13and marketplace search with titles
268. 8:15written the way a real person types,
269. 8:17pregnancy appointment questions
270. 8:18printable, not maternal wellness
271. 8:20documentation framework. And the thing
272. 8:22that makes this niche different from
273. 8:23every other one because the customer
274. 8:25arrives at a known week with a known
275. 8:27problem, you can make a pin for every
276. 8:29single week. 40 weeks times a handful of
277. 8:31layouts and every one of those is
278. 8:33permanently pointed at the exact person
279. 8:35arriving at that exact week forever. Now
280. 8:37the honest parts, and there are four.
281. 8:39The first one is the one I started with,
282. 8:41so I will say it once more and then
283. 8:43stop. Organization, never advice. The
284. 8:45moment you write a sentence that sounds
285. 8:47like a professional, you have made
286. 8:48something dangerous. Hold that line even
287. 8:50when you see competitors crossing it
288. 8:52because some of them will. Second, trust
289. 8:54is everything here and it is fragile. A
290. 8:56thin, padded, obviously AI written file
291. 9:00does more damage in this niche than in
292. 9:02any other because the person who bought
293. 9:03it is already anxious and already feels
294. 9:06let down by things that promise to help.
295. 9:07Read everything you publish all the way
296. 9:10through. Third, it is slow at the start
297. 9:12like everything else. The first weeks
298. 9:13look like nothing. Search takes months
299. 9:15to understand what you are and the whole
300. 9:17timeline approach only starts paying
301. 9:19when there are several products on the
302. 9:21shelf. And fourth, if you have never
303. 9:22been pregnant, you can still build
304. 9:24organizational tools, but do not write
305. 9:26in a voice pretending to have been. Be a
306. 9:28person who made a useful system, not a
307. 9:30person claiming an experience you have
308. 9:32not had. People can tell and in this
309. 9:34niche they will say so in public. So
310. 9:36here is your week. Pick the single most
311. 9:38useful organizing page you can think of
312. 9:40and I would start with the appointment
313. 9:41question sheet because that is the one
314. 9:43that gets shared. Build it in Claude
315. 9:45with that no medical content instruction
316. 9:47in the prompt. Make it ask you questions
317. 9:49first, then run the exhausted first time
318. 9:51mum read back and cut what it flags and
319. 9:54put the disclaimer line at the bottom.
320. 9:55Make it free in exchange for an email
321. 9:57and put one paid bundle underneath it on
322. 9:59the same page. Then write the timeline
323. 10:01out on paper, all 40 weeks, and mark the
324. 10:04five stages where the needs change. That
325. 10:06is your product list for the next few
326. 10:07months and you will never have to wonder
327. 10:09what to make again. Then five pin
328. 10:11layouts and point the first ones at the
329. 10:13earliest weeks because that is where
330. 10:14your customers come in. So look, if
331. 10:16you're serious about starting your own
332. 10:18PDF business, I created the passive PDF
333. 10:21method to show you exactly how. Inside
334. 10:23you'll learn how to find profitable PDF
335. 10:25ideas, create products with AI, build a
336. 10:28high converting store, drive traffic and
337. 10:30turn it into a repeatable income system.
338. 10:32And here's the best part. It's
339. 10:33originally priced at $197,
340. 10:36but right now you can get instant access
341. 10:38for just $39. That's a massive discount,
342. 10:41but it won't last forever. Once the
343. 10:43offer ends, the price goes back to $197.
344. 10:46So if you want the complete roadmap
345. 10:48instead of figuring everything out
346. 10:50yourself, grab it for $39 while you
347. 10:52still can. Click the link in the
348. 10:53description or pinned comment before the
349. 10:56price goes back up. No fluff, just the
350. 10:58complete system to get started.