Pourquoi les Africains Doivent Créer des SaaS MAINTENANT — Transcript
Full transcript
- 0:00In the last 6 months, my online
- 0:02software has generated over 100 million
- 0:04CFA francs. And to understand how this
- 0:07is possible, we have to go back 40
- 0:09years. In fact, 40 years ago, the
- 0:11richest man in the world was selling
- 0:13oil. He was selling barrels, pipelines,
- 0:15things that we can touch, physical
- 0:16things. Today, the richest man in the
- 0:19world is selling software. And you, in
- 0:22the meantime, are using this model
- 0:23every day. You even finance it with
- 0:25your own money each month, but without
- 0:27knowing it. And in this video, I'm
- 0:30going to show you how wealth has
- 0:32changed sides and why it's the biggest
- 0:34opportunity of our generation here in
- 0:36Africa and how you can go from being
- 0:39the one who pays to the one who
- 0:40collects. So stay until the end of this
- 0:43video because I think it's going to be
- 0:45very interesting and you're going to
- 0:47discover a new business model that can
- 0:49literally make you financially free. Hi
- 0:52, it's Amadou, and if you don't know me
- 0:54yet, I'm an entrepreneur based in Dakar
- 0:55. I've been building online software
- 0:57for years. I'm a content creator,
- 0:59trainer, and author. So here's my book
- 1:0150 Days to Succeed in Africa, in which
- 1:03I talk about business ideas that you
- 1:05can launch here in Africa, no matter
- 1:07your budget. And in this channel, I
- 1:09show you how business really works. I
- 1:11tell you what I know. I share my
- 1:13experiences without the financial
- 1:15details. So I'm basically sharing my
- 1:17experience in the business world. And
- 1:19today, we're going to get into
- 1:21something big. I'm not talking about a
- 1:23tip or a trendy side hustle. I'm
- 1:26talking about a historic shift, the
- 1:28kind of thing that you understand once
- 1:30and then you'll never be able to see
- 1:32the economy or online business the same
- 1:34way again. So let's get started. A
- 1:37little test to start. Have you ever
- 1:39used Netflix, WhatsApp, or Wave today?
- 1:43Okay. So be honest. The answer is
- 1:45probably yes, probably one of the three
- 1:48, or probably all three. And if it's
- 1:51yes, you've just used what's called an
- 1:53SAS. So an SAS is simply an online
- 1:55software that you pay for on a
- 1:57subscription basis or that you pay per
- 2:00use. You've been a customer for years
- 2:02without ever having said a word about
- 2:04it, but it's something that you've been
- 2:06using for years. And here's what
- 2:08strikes me every time I think about it:
- 2:10there are millions of us paying for
- 2:12these services every month. Millions of
- 2:15customers. But on the other side, those
- 2:17who collect are just a handful, and
- 2:20almost none are from here. And this
- 2:23video is the user guide for changing
- 2:25sides, from the one that consumes to
- 2:28the one that produces. So, in this
- 2:31video, here is what we are going to see
- 2:32. Here's the program. So first, how has
- 2:35global wealth shifted? Because if you
- 2:38miss this move, you'll continue to play
- 2:40by the rules of a game that no longer
- 2:42exists. Next, let's see what an airlock
- 2:45is, okay? Without jargon, something
- 2:48very simple, down to earth. Third,
- 2:50let's see why this business beats all
- 2:52the others. In any case, most of the
- 2:54businesses that I know, the store, the
- 2:56freelance, the physical product, we
- 2:58compare everything. Honestly, I'm going
- 3:00to show you why the airlock business is
- 3:02truly one of the best businesses that I
- 3:04know. Fourth, we're going to look at
- 3:06the three objections, the three excuses
- 3:08that you already have in mind and why
- 3:10they no longer hold up today,
- 3:11especially in the era of artificial
- 3:13intelligence. Fifth, I'm going to
- 3:16explain to you why this is now the game
- 3:18here in Africa and even if you're in
- 3:21Africa. Okay? Sixth, we're going to see
- 3:24what software you can actually build
- 3:26with examples and real people who have
- 3:28done it. Developer or not, this video
- 3:30is for you and you'll understand why.
- 3:33Okay? So now, a few words about why you
- 3:36should listen to me and then we won't
- 3:38talk about me anymore, okay? Personally
- 3:40, I'm Amadou, as I said earlier, a
- 3:42business content creator. More than
- 3:44140,000 subscribers currently follow me
- 3:47on YouTube, but above all, I build, I
- 3:49created farata.net, net a halal Muslim
- 3:52dating platform for marriage with more
- 3:54than 200,000 users. I launched WhatsApp
- 3:56IA, a system that allows you to create
- 3:59AI assistants for WhatsApp with more
- 4:01than 70,000 users. We launched Easy
- 4:03Melo, a platform for creating music
- 4:05with artificial intelligence that has
- 4:07just exceeded 100,000 users. And
- 4:09besides that, I also created and sold
- 4:10other products. I created cagnotte.sn,
- 4:13SN, easy.store, easy.club that I built,
- 4:17developed and resold. So if I talk to
- 4:20you about SAS or business, I think I
- 4:22know what I'm talking about. Okay, so
- 4:24now the 100 million that I told you
- 4:25about at the beginning of the video,
- 4:27here it is with a little more detail.
- 4:28So there is more than 100 million CFA
- 4:30francs generated in cumulative revenue
- 4:32with my SAS products just in the last 6
- 4:34months. Okay? And today, that's it. Its
- 4:37business generates between 6 and 12
- 4:39million, between 7 and 12 million, uh,
- 4:42CFA francs each month. And that's all
- 4:44of them combined. Okay? So all the SASs
- 4:47, uh, combined. Now, there are also
- 4:49SASs that I created and I sold, so I
- 4:51sold several SASs worth several million
- 4:53CFA francs. Now, I'll give you these
- 4:55figures. Why? There's only one reason.
- 4:58The Internet today is full of people
- 5:00selling methods that they've never
- 5:01applied. Everything I'm going to show
- 5:03you, I live it, I do it. I help people
- 5:05do it. I've helped dozens of people do
- 5:07it. I coach people. I have a free
- 5:09training course of over 7 hours on my
- 5:11YouTube channel that has accumulated
- 5:13over 100,000 views in less than a month
- 5:15. The products exist, the evidence
- 5:16exists. You can go and type them into
- 5:18Google and you'll see what I'm telling
- 5:20you. This is really what I experience
- 5:22and what I'm able to achieve. Now
- 5:24that's over, let's get to the heart of
- 5:26the matter. So part 1, how has wealth
- 5:29changed, okay? And why did the kings of
- 5:33yesterday sell things and the kings of
- 5:35today sell software? Throughout the
- 5:3820th century, okay, the richest men in
- 5:40the world had one thing in common. They
- 5:43sold physical goods. We have
- 5:44Rockefeller who sold oil. We have the
- 5:47Walton family who owned the Walmart
- 5:49chain, okay? So supermarket chains,
- 5:52stores. We have Coca-Cola, which sold
- 5:54billions of bottles. We have Total,
- 5:56which sells fuel, and this model had a
- 5:59rule that no one could circumvent. To
- 6:02earn more, you have to produce more. So
- 6:04every franc of growth costs money. More
- 6:07factories, more trucks, more employees,
- 6:10more stock. Wealth was heavy and
- 6:13weighed tons, literally tons. Now, look
- 6:16at what dominates the world today.
- 6:18Today, the most highly valued companies
- 6:20in the world. We're talking about
- 6:22Microsoft, we're talking about Apple,
- 6:23Google, Meta, that is to say Facebook,
- 6:25Instagram, WhatsApp, Nvidia and so on.
- 6:28Do you see what they have in common?
- 6:29None of these companies sell something
- 6:32that you hold in your hand as their
- 6:34main product because even Apple derives
- 6:37a huge portion of its value from
- 6:39services and operating software that is
- 6:41used through, for example, iPhones,
- 6:44iMacs, the App Store and so on. So the
- 6:47biggest companies in the history of
- 6:49humanity are software companies. That's
- 6:52not my opinion, that's been the stock
- 6:55market for the past 15 years. That's
- 6:57the reality. And if you still have any
- 6:59doubts, here's the world's top
- 7:01valuation. Today, we have Apple,
- 7:04Microsoft, Nvidia, Alphabet, which is
- 7:07Google, Amazon, Meta, six companies all
- 7:10built on software. 40 years ago, that
- 7:14same list included oil, banks, and
- 7:16automobiles. So the world has changed,
- 7:18and the question that should keep you
- 7:20up at night is, has your way of
- 7:22thinking about business changed with it
- 7:24? Because in truth, most people around
- 7:27us still think according to the rules
- 7:29of the old world. Open a store, buy
- 7:32stock, and resell. That's not bad.
- 7:35That's profitable. It wastes money, but
- 7:37that's not where wealth is really
- 7:39created anymore. So why does software
- 7:42always win? There's one principle
- 7:44behind it, and one principle only. If
- 7:46you only remember one thing from this
- 7:48video, if you have to remember just one
- 7:51thing, remember this. Physical things
- 7:54have limits. A factory has a maximum
- 7:56capacity. A store has a maximum surface
- 7:58area. If you want to sell twice as many
- 8:00bottles, you have to produce twice as
- 8:02many bottles and it costs almost twice
- 8:04as much. Software has no physical
- 8:07limits. You build it once, just once,
- 8:09and then serving it to one customer or
- 8:12a million customers costs almost the
- 8:15same in a virtual way. Okay? All that
- 8:17changes is the size of the servers.
- 8:20Take a second to appreciate that. For
- 8:21example, a business where it costs
- 8:23nothing to grow, where each new
- 8:25customer is almost pure profit. That's
- 8:28the secret of modern wealth. It's
- 8:31neither luck nor an address book, it's
- 8:33the structure of the business that
- 8:35makes it possible. And this category of
- 8:37business has a name, it's called SAS.
- 8:41So what exactly is SAS? Okay? SAS has
- 8:46four letters. So S, A, A S. It means
- 8:50software as a service. In French,
- 8:53software that you use as a subscription
- 8:56service or that you pay for as you use
- 8:58it. The way it works is based on two
- 9:01sentences. You pay each month or you
- 9:03pay to use software, you access the
- 9:05service. You stop paying, you lose
- 9:07access to the service, that's it. No
- 9:10product to deliver, no stock, no
- 9:12premises to open at 7 a.m. It's just an
- 9:14online service, a subscription, an
- 9:16access, and I understand that the word
- 9:18is scary because it's in English and it
- 9:20sounds technical. But honestly, the
- 9:23concept is simpler than managing a
- 9:25neighborhood store. And the proof is
- 9:28simple, you already use it every day.
- 9:32Netflix, you probably pay for it each
- 9:33month, you watch it, it's a gateway.
- 9:35Spotify, you pay, you listen, it's a
- 9:37gateway. Canva, your flyers, you're
- 9:39visual, it's a gateway. Wave, your
- 9:41money, your transfers, you pay for each
- 9:43transaction, it's a gateway. You
- 9:45already pay each month for software and
- 9:48several software programs. You're a
- 9:50model customer in this industry. The
- 9:52only real question is when do you move
- 9:54to the other side of the contract? When
- 9:56will you stop being just a simple
- 9:58consumer and start becoming a producer
- 10:00instead? So, let's look at the other
- 10:03side, precisely how a SAS makes money.
- 10:06So, one, you land a customer, so with
- 10:09content, advertising, word of mouth,
- 10:12etc. The customer subscribes, they pay
- 10:16because your service simply solves a
- 10:19problem. They pay automatically each
- 10:23month, so you never have to remind or
- 10:25renegotiate. It is innate; what matters
- 10:28most is that he stays, and while he
- 10:30stays, he pays. And we call that
- 10:33retention. So the real secret of an SAS
- 10:35is not customer interest. That's the
- 10:37easy part. The real secret is keeping
- 10:39the customer. For a customer staying
- 10:41two years, that is 24 months of revenue
- 10:44per sales effort. You sell once, you
- 10:47collect 24 times. And find me another
- 10:49business that does that. I'll wait for
- 10:51you in the comments. Now, let's do the
- 10:54math because words are good but numbers
- 10:56are better. Okay? Let's take the
- 10:58example of 1,000 customers. Not 1
- 11:00million customers, just 1,000 people on
- 11:03a continent with 400 million
- 11:05inhabitants. Each of these 1,000 people
- 11:08pays 5,000 francs per month. 5,000
- 11:09francs is a meal, a meal at a
- 11:11restaurant, it's less than an internet
- 11:13connection package. Okay? You do 1000 x
- 11:165000, that's 5 million CFA francs per
- 11:20month. And the following month another
- 11:235 million CFA francs. Without starting
- 11:26from scratch or prospecting again, the
- 11:28counter does not reset on the first of
- 11:30the month. It simply continues to run.
- 11:33So build once, collect every month,
- 11:36write this sentence down somewhere. You
- 11:39build once and collect every month.
- 11:42That's the secret of the SAS. Now, to
- 11:45be complete, you need to know that
- 11:47there are three main families of SAS.
- 11:50To start, we have B2C. So for B2C, you
- 11:53sell to the general public, Netflix,
- 11:55Spotify, Wave, in fact anyone can use
- 11:58it. Then, we have B2B. So you sell to
- 12:02companies, so it's business to business
- 12:04. We have Sales Force, Slack, the tools
- 12:06that bosses use, that companies use
- 12:09internally, and so on. And finally, we
- 12:11have the vertical niche. So niche
- 12:13software, you sell to a specific
- 12:15profession. For example, software just
- 12:18for hairdressers, software just for
- 12:20pharmacists, etc. Now, which of these
- 12:22three types of software is the best? In
- 12:25fact, all three work. All three work
- 12:27here in Africa. I'll prove it to you
- 12:29right away with my own products because
- 12:31there are always some who say, "Yeah,
- 12:33it's an American thing, no one will pay
- 12:35for software." So look at farata.net, a
- 12:38halal Muslim dating site for marriage,
- 12:41it's pure bit, okay? So it's business
- 12:44consumer. We have more than 200,000
- 12:46users and people from here who pay with
- 12:49Wave, Orange Money, credit cards, etc.
- 12:52Then, we have WhatsApp AI, an AI
- 12:54assistant for WhatsApp for WhatsApp
- 12:56sold to entrepreneurs or businesses.
- 12:59It's B2B, 70,000 users. And finally, we
- 13:02have Easy Melo, creating music with Lia
- 13:05. Still B2C, currently more than
- 13:08100,000 users. So I have two B2C, one
- 13:11B2B, three product families and all
- 13:13three work. I built them here for
- 13:15people here with payments from here and
- 13:17it generates tens of millions. So it's
- 13:20not Silicon Valley, it's here. The
- 13:22question is no longer whether it's
- 13:23possible. The question is who's going
- 13:25to take the available places. Okay? So
- 13:28now we're going to move on to the next
- 13:31slide and we're going to see why SAS
- 13:34beats all other businesses. So there
- 13:36are basically four types of business,
- 13:38and you surely know them. We'll start
- 13:40with the retail business, the bodeque
- 13:42and so on. So you buy, you resell, you
- 13:45have a low margin, generally 15 to 20%,
- 13:48maybe even up to 30%. You don't have
- 13:50any leverage to sell more. You have to
- 13:52buy more stock and the day you want to
- 13:54stop selling a store, good luck my
- 13:56friend, you usually sell the stock at a
- 13:58loss and return the keys. Then, we have
- 14:01the freelance service business. There,
- 14:03you sell your time, so you have a
- 14:05decent margin but your time is limited.
- 14:0624 hours a day, not one more. Everyone
- 14:09has 24 hours, so you mathematically
- 14:10reach a ceiling. A business that relies
- 14:12on your time cannot be resold because
- 14:14without you, the business does not
- 14:16exist. So everything that is based on
- 14:18business, physical products, we have
- 14:20the stock that you have to have, we
- 14:22have the logistics that you have to
- 14:24manage, we have the start-up capital
- 14:25which is generally high and we have a
- 14:27generally low margin. And then we have
- 14:30the SAS. So with the SAS, we have a
- 14:32margin of 80 to 90%because there are
- 14:34almost no production costs. We have
- 14:36infinite leverage; it's a reusable
- 14:38asset, and I will come back to that in
- 14:40two minutes. So only one of these four
- 14:43businesses is designed in its very
- 14:45structure to grow its limit. Just one.
- 14:48Okay? And the technical word for that
- 14:52is scalability. Remember this word, for
- 14:55it is worth its gold. Scalability.
- 14:58Serving 10 or 10,000 customers costs
- 15:00almost the same when you have a SAS
- 15:03business. Imagine a store that gains
- 15:06100 new customers all at once. That's
- 15:08good news. Yes, but that means even
- 15:10more stock. Maybe an additional
- 15:11salesperson, maybe a larger location.
- 15:14Growth is expensive, growth is tiring.
- 15:17And the same event for an SAS, for
- 15:19example, is 100 new customers, 1,000
- 15:21new customers who sign up. Well,
- 15:23nothing happens because the product
- 15:24already exists. You sleep and the
- 15:26registrations come in. You sleep and
- 15:28you make money. That's what it is.
- 15:30Growing without the growth costing you
- 15:32anything. This is exactly the mechanism
- 15:35that created the fortunes we saw at the
- 15:37beginning. Okay? Now, the second
- 15:40advantage of this is recurring income.
- 15:43In a traditional business, you sell,
- 15:45you collect once, and the next month,
- 15:47you start over from zero. Every first
- 15:49of the month, the counter resets to
- 15:51zero and the race starts over. With a
- 15:53SaaS, you sell once and the client pays
- 15:56monthly. Your income doesn't start over
- 15:58from zero, it accumulates. In month 2,
- 16:01you have month 1's clients plus new
- 16:03ones. In month 12, you have a base that
- 16:05pays while you sleep. So recurring
- 16:08income is what transforms income into
- 16:11wealth. Income is earned, wealth is
- 16:14built. It's not the same life. And the
- 16:16third advantage, the one that no one
- 16:19talks about, is resale. A cash register
- 16:22that operates with subscribers who pay
- 16:23each month is an asset. It's like a
- 16:25building that generates rent. I call it
- 16:28digital real estate. An asset is
- 16:30generally sold for the equivalent of
- 16:32several years 'income from a single
- 16:34cost in a single transaction. And here,
- 16:36I'm not talking about an American book,
- 16:38I've done it three times myself. I sold
- 16:40cagot.sl, I sold easy.store, I sold
- 16:43easy.club. And I'm telling you, I
- 16:45remember the day I signed the
- 16:47Easyistore session: one signature, just
- 16:50one, and I collected what the product
- 16:52would take me years to earn; years of
- 16:55work transformed into capital in one go
- 16:57. And that capital was able to finance
- 17:00my next projects. So try selling a shop
- 17:02, try selling your freelance business,
- 17:04you'll see it doesn't work or it works
- 17:07very badly. Whereas if it's a lock,
- 17:09it's very possible. You're not building
- 17:11a job, you're building something that
- 17:12has value outside of yourself. And
- 17:14that's the difference between working
- 17:17and building. Okay? Okay. So now at
- 17:19this point in the video, I know exactly
- 17:22what's going on in your head. There are
- 17:24three sentences going around. I get
- 17:26them every day in comments and DMs. So,
- 17:28we're going to take them one by one and
- 17:31destroy them one by one. The first
- 17:33thing is objection number 1. Well,
- 17:35listen Amadou, I don't know. In 2018,
- 17:38this objection was acceptable and even
- 17:41in 2024-25, it was acceptable. You had
- 17:45to learn to program for years or pay a
- 17:48team millions. But in 2026, this
- 17:50objection no longer holds, my friend.
- 17:53Today, artificial intelligence writes
- 17:55the code. You simply describe what you
- 17:57want, what you want to build in French
- 17:59with your words and the machine builds
- 18:01it. It's called vibe coding and it's
- 18:04changing who has the right to create
- 18:06software. And I'm not talking about
- 18:08stuff seen in an American video. I
- 18:10built my own SASs all by myself using
- 18:12these tools from Dakar. What used to
- 18:14take a team and 6 months of work in
- 18:172018 now takes me just a few weeks. So
- 18:20the technical barrier has been broken.
- 18:22The only thing that's still standing is
- 18:24the idea you have of yourself. Okay?
- 18:27Secondly, you're probably thinking, "
- 18:29But I don't have the money, you'd need
- 18:31millions to launch something like this.
- 18:33" No, the answer is no, and I'll give
- 18:35you the exact figure. Less than 30,000
- 18:38CFA francs per month for all the tools,
- 18:40hosting, database, tools, everything.
- 18:4330,000 francs per month is about € 50
- 18:46. Okay? That's less than a Canal Plus
- 18:48subscription with options. That's what
- 18:50some people spend on mobile data. And
- 18:53at the very beginning, when you launch
- 18:54your first SAS, the free versions are
- 18:56more than enough. Okay? Your first
- 18:58prototype can cost you 0 francs. It is
- 19:01exactly when you start to get traffic
- 19:03and many users that you begin to pay
- 19:05for it. Okay? So the financial barrier
- 19:08has also fallen. There's no more entry
- 19:11ticket. There's just a choice to get in
- 19:14or stay outside watching others do it
- 19:17for you. Objection number 3: you tell
- 19:19yourself it is too much, it is too late
- 19:22, the market is saturated. And that's
- 19:24my favorite, okay? The exact opposite
- 19:27of the truth. And I'll prove it to you
- 19:29with a very simple question. How many
- 19:31serious SRIs do you know for
- 19:33hairdressers and beauty salons? Look
- 19:35carefully, you'll see. Maybe zero,
- 19:37maybe one. How many SRIs do you know
- 19:39for pharmacies? Zero. For private
- 19:42schools, zero. For craftsmen, tailors,
- 19:44carpenters, zero. Real estate agencies
- 19:47in the neighborhood? Zero. Every zero I
- 19:50just told you is an entire market
- 19:52waiting. It's a blue ocean. It's tens
- 19:54of thousands of professionals with real
- 19:56management problems and no one to sell
- 19:58them. An adapted solution. So the
- 20:00market is not saturated, it's empty.
- 20:03You're not late to the party. You
- 20:05arrive before the party starts and the
- 20:07best places are taken now. Okay? Not in
- 20:102 years, not in 3 years now. So why now
- 20:13exactly? Why 2026 and not 2020? Why
- 20:172026 and not 2025, not 2030? Because
- 20:21for the first time everything is
- 20:23aligned. So look closely, we have the
- 20:25first force, we have AI, we've just
- 20:27seen it, the technical barrier has
- 20:29fallen. What used to cost millions now
- 20:31costs thousands. What used to take
- 20:33months now takes weeks. Okay? Next, the
- 20:36second force, and this one is from us.
- 20:39We have the mobile money revolution
- 20:41because let's be honest, the real
- 20:43problem with Africa's blockage has
- 20:45never been the technique. It was like,
- 20:47how do I collect money? For years, you
- 20:50could have the best idea in the world
- 20:52if your customers couldn't pay you
- 20:54online by credit card. You didn't have
- 20:56a business. Only a minority had credit
- 20:58cards. PayPal wasn't even properly
- 21:01available in most African countries.
- 21:03But today, look at what's happening. We
- 21:04have Wave, Orange Money, Free Money,
- 21:07MTN Money and even Visa, Mastercard,
- 21:09Mastercard via local aggregators, and
- 21:11we also have payment aggregators. So
- 21:14you can collect all of this directly
- 21:16from your SAS. The customer pays with
- 21:17the Wave account they already have in
- 21:19their pocket and the money goes
- 21:21straight to you. This infrastructure
- 21:23didn't exist 10 years ago and we're
- 21:25experiencing a historic event without
- 21:27us realizing it. And I always say, this
- 21:30is an opportunity to seize right now.
- 21:32Let's talk about the third force. Your
- 21:34customers are finally online. The
- 21:37Internet has about 60%penetration in
- 21:40Côte d'Ivoire, more in Côte d'Ivoire
- 21:42and more than 80%in large cities.
- 21:45Smartphones are in almost every pocket
- 21:47in urban areas. Every young person
- 21:49today has a smartphone. So, in concrete
- 21:51terms, each of your future customers
- 21:53has a computer connected to them. 24/7,
- 21:55the market that everyone was waiting
- 21:58for has arrived. It's in taxis, it's in
- 22:01offices, it's in shops, it's the mobile
- 22:03phone and that's your strength. And if
- 22:06you want to know what happens when
- 22:08these forces align, history has already
- 22:10given you the answer. Let's go back to
- 22:122012-23. E-commerce is launching in
- 22:14Africa. We have Jumia, we have Conga.
- 22:17At the time, what was everyone hearing?
- 22:19No one would ever pay online in Africa.
- 22:22People want to touch before they buy.
- 22:25And I was there, I remember the debates
- 22:27. Okay. Those who ignored these
- 22:29sentences and jumped in early are now
- 22:31worth billions of CFA francs. Those who
- 22:34waited to be reassured arrived in
- 22:362018-29 and they are still fighting.
- 22:39They are still fighting for the best.
- 22:41In 2026, we hear exactly the same
- 22:42sentences about the airlocks. Word for
- 22:45word, no one will pay for software here
- 22:47. And history does not repeat itself,
- 22:49but it rhymes. The window that opens is
- 22:52the same as the one in 2012 and it will
- 22:54not stay open for long. And while you
- 22:57ponder, look at what is happening. You
- 22:59pay for Netflix, you pay for Spotify,
- 23:01you pay for Canva, you already finance
- 23:04this model every month with your own
- 23:06money and you are just on the wrong
- 23:08side of the subscription. Okay? Let's
- 23:10recap fraudulently. There are no more
- 23:12technical barriers, AI does the coding.
- 23:14No more payment barriers, mobile money
- 23:16takes care of collecting. There are no
- 23:18more market barriers. Your customers
- 23:19are online and there are no more cost
- 23:21barriers. 30,000 francs per month is
- 23:24enough to launch a business and for the
- 23:26first time you no longer have any
- 23:29excuses. I say this kindly, but I'm
- 23:31telling you anyway. Whether you're a
- 23:34developer or not, in Dakar, Abidjan,
- 23:36Douala, Bamako, no matter where you are
- 23:39, yesterday's excuses were real, but
- 23:41today's are just stories we tell
- 23:43ourselves to stay in our mediocrity.
- 23:46Okay? Enough of why, let's move to what
- 23:49? What can we actually build? Here are
- 23:54eight jobs waiting for you. We have
- 23:57hairdressers, beauty salons, pharmacies
- 24:00, private schools, okay? restaurants,
- 24:03real estate, craftsmen and construction
- 24:05, transporters, clinics. The common
- 24:08point is zero seriousness for each of
- 24:10our markets and professionals who
- 24:12manage everything on notebooks and
- 24:14WhatsApp and who lose money every week.
- 24:16So the common point is zero seriousness
- 24:19for each of these sectors and we have
- 24:21professionals today who because of this
- 24:24manage their entire business on
- 24:26notebooks and WhatsApp and who lose
- 24:28money every week because of it. And
- 24:30here is my most important piece of
- 24:32advice. Choose a job that you already
- 24:33know. If your tent manages a school,
- 24:35you know the problems schools have. If
- 24:37you worked in a pharmacy, you know what
- 24:39makes them suffer. Your knowledge of
- 24:41the field is truly your unfair
- 24:42advantage and you have to exploit it to
- 24:44the full. And if you do the math with
- 24:46me on just one example, for example in
- 24:48Dakar, there are hundreds of hair
- 24:50salons and beauty salons. Let's take
- 24:53300 for example. A software that
- 24:55manages their appointments with their
- 24:56clients at 10,000 francs per month. You
- 24:58do 300 x 10,000, that's 3 million CFA
- 25:01francs per month with just one city,
- 25:03one business, and zero serious
- 25:05competitors. Today, find the biggest
- 25:08problem in the business. Solve it and
- 25:11charge a subscription. It's as simple
- 25:13as that. And if you wish to dream
- 25:16bigger, here are the continent's hidden
- 25:18treasures. More than 80%of the African
- 25:22economy is informal. We have millions
- 25:24of businesses, artisans, and service
- 25:26providers operating today with no
- 25:28software, no tracking, and nothing. And
- 25:30each of them has the same needs:
- 25:32managing sales, monitoring customers,
- 25:34managing inventory, and cashing
- 25:36properly. Okay? So digitizing the
- 25:38African informal economy is not just a
- 25:41business opportunity, it's the
- 25:43opportunity of a generation, and
- 25:45there's room for everyone and there
- 25:47will be more. The market is far from
- 25:50saturated. Okay? Wait, last step
- 25:53because I know what's still missing.
- 25:55You might be thinking, okay, he's
- 25:57coming, but he's him. Okay, am I going
- 25:59to make it? So let me introduce you to
- 26:02the three people I told you about at
- 26:04the beginning. Okay? So we have
- 26:06Gamaliel, a content creator who started
- 26:08from zero, unable to code. He launched
- 26:11revision today. And he had more than
- 26:149,000 users in less than a month, okay,
- 26:16on his platform. So you can go type
- 26:19revision. But that's without the s.
- 26:21Okay? You do revision, you don't put
- 26:23the s. And you'll see, uh, quite simply
- 26:27without that. We have Boubakar CC,
- 26:29better known as Wall of Tuto. He
- 26:31launched One SMS and on social networks
- 26:33. Okay? Uh, generally, some of you
- 26:36watching this video have probably used
- 26:38One SMS, which allows you to buy
- 26:40numbers for those who want to validate
- 26:43Google accounts and allows you to buy
- 26:45international numbers. Well, it
- 26:47generated more than 30 million francs
- 26:49in 6 months. Okay. And finally, we have
- 26:52Fad Majou, okay? Uh, that's basic,
- 26:55she's not a developer, okay? But with
- 26:57this skill that she acquired, she
- 27:00launched her SAS Bu Teranga. So it's an
- 27:02appointment-making service for beauty
- 27:04salons. She did it all from A to Z in
- 27:07video coding alone, without a dev. So
- 27:10here, we have three different profiles,
- 27:12three products and three successes. He
- 27:14didn't have more than you, he didn't
- 27:15know more than you, he didn't have more
- 27:17money, no more qualifications, no more
- 27:19connections. The only difference
- 27:21between them and you tonight is that
- 27:24they started and you can start. And so
- 27:26that you leave with the complete map,
- 27:29here is the six-step path. So we start
- 27:31with step number 1, which is the idea.
- 27:33So find a real problem in a business
- 27:35that you know. Okay? Then we have the
- 27:37second step, which is validation. You
- 27:39check that there are people paying
- 27:41before building. You always check
- 27:43before building. Okay? Third,
- 27:45construction and you use AI without a
- 27:48team. And 4, we have the launch, okay,
- 27:51you have your first paying customers.
- 27:54We have 5, growth, so the income
- 27:56accumulates, and 6, which is optional
- 27:58if you want, you resell and you collect
- 28:00several years of income at once and you
- 28:02let someone else develop the business
- 28:04for you. So one step at a time, no one
- 28:06is asking you to do everything this
- 28:08week, just one step. So as they say,
- 28:11one step at a time. Okay? So this
- 28:14video's message fits into three
- 28:17sentences. Wealth is no longer created
- 28:20like it used to be, from oil to
- 28:22software, from factories to
- 28:23subscriptions. And for the first time
- 28:25in history, this way of creating wealth
- 28:28is accessible to Africans. Not in 10
- 28:30years, not in the footsteps when the
- 28:32conditions are perfect, but now with a
- 28:35phone, a connection, 30,000 francs per
- 28:37month and consistency, and the window
- 28:39will not remain open forever. The
- 28:42e-commerce window closed around 2018
- 28:45and this one will close too. It is up
- 28:47to you to take your place, for no one
- 28:50will take it for you. So now if you
- 28:52want to take action, I'll give you two
- 28:54doors, and the two links will be in the
- 28:56description of this video. So the first
- 28:58door is free. I've put 7 hours of
- 29:00training on my YouTube channel to
- 29:02explain what s are and how you can
- 29:04launch your first s. So the link is
- 29:07just below, you no longer have the
- 29:08excuse of the price. And the second
- 29:11door is for those who want to go faster
- 29:12and no longer advance alone. You can
- 29:14join my private Easis Premium community
- 29:17. And in my community, we will build
- 29:19together. I will support you and you
- 29:21will have access to more than 16 hours
- 29:23of training in which you will go from
- 29:25beginners. Even if you don't know what
- 29:27an SAS is, I will teach you how to
- 29:29create and launch your SAS and even
- 29:31market it and find your first 1,000
- 29:33users very easily. I've helped dozens
- 29:35of people who do this already. Okay? So
- 29:37if you join the community, tell
- 29:39yourself that you will have all the
- 29:40skills you need. Okay? But no matter
- 29:43the door, before you even click on
- 29:45anything, here's what I ask of you
- 29:47right now. Pause this video for 30
- 29:49seconds and write down just one thing:
- 29:51a job that you know well, the one in
- 29:53your family, the one at your old job,
- 29:55the one in your neighborhood, that's
- 29:57all. Write something. This job I will
- 29:59write of is your niche. And by writing
- 30:01it, you've just completed step 1.
- 30:03You've officially started, and then the
- 30:06training is in the description for the
- 30:08rest. So I'll leave you with one last
- 30:10step. The best year to launch your SAS
- 30:13was 2 years ago. The second best year
- 30:17is now. And the job that you just wrote
- 30:19about or the job that you thought about
- 30:20a minute ago, put it in the comments,
- 30:22okay? I read everything and I'll talk
- 30:24about the best niches in a future video
- 30:25. See you in the next one. And if this
- 30:27video opened your eyes to the SAS
- 30:29business, tell me in the comments and
- 30:32bye.
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