Por que o piso de madeira custa o que custa? Os 5 fatores do orçamento — Transcript

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1. 0:00What really impacts the price of a wood
2. 0:02floor?
3. 0:03Hey everyone. My name is Conrado Souza,
4. 0:05and I’m from Acaflor. We’ve been
5. 0:08manufacturing solid wood flooring and
6. 0:10paneling since 2010 in São João del Rei
7. 0:12, Minas Gerais. And here, at this store
8. 0:15in São Paulo, everything you see around
9. 0:18me—walls, floors, ceiling—is real wood.
10. 0:22One of the questions we get the most in
11. 0:24the store, on the site, and from our
12. 0:25retailers is this one.
13. 0:27Why does a wood floor cost what it costs
14. 0:29?
15. 0:31And especially, why can two quotes for a
16. 0:34wood floor have a difference of 30, 40,
17. 0:37sometimes 50 percent?
18. 0:40The answer is short: because often you
19. 0:42aren’t comparing the same thing. The
20. 0:44first factor is the species. Not all
21. 0:46wood is the same. Each species has a
22. 0:49different density, hardness, forest
23. 0:51availability, and drying difficulty. And
24. 0:55all of this goes into the price. I’ll
25. 0:57give you three examples we have here in
26. 0:58the store.
27. 1:00Tauari is our light-colored wood, with
28. 1:03about 0.6 grams per cubic centimeter.
29. 1:06It’s the lightest of the three, very
30. 1:09stable, barely moves with humidity, and
31. 1:12takes stain better.
32. 1:14Garapa is in the middle, with a hardness
33. 1:16of about 0.8, good stability, and a
34. 1:19golden tone that turns honey-colored
35. 1:21over time.
36. 1:23And Cumaru is the densest and hardest,
37. 1:26at 1 to 1.1 grams per cubic centimeter.
38. 1:29It’s one of the most resistant woods on
39. 1:31the Brazilian market. Now, here is the
40. 1:33important point.
41. 1:34A more expensive species is not
42. 1:35synonymous with a better species for
43. 1:37your home.
44. 1:38Cumaru is unbeatable in resistance, but
45. 1:40because it’s so dense, it requires very
46. 1:42precise drying.
47. 1:44Tauari is less hard, but it is the most
48. 1:46stable.
49. 1:48So, when you see two quotes with
50. 1:49different prices, the first question is
51. 1:51: what is the species for each?
52. 1:54The second factor is what affects the
53. 1:56price the most and what people look at
54. 1:57the least.
55. 1:58The dimensions of the pieces. There are
56. 2:00three measurements.
57. 2:01Thickness, width, and the length of the
58. 2:03boards.
59. 2:04Think about it with me. A tree has a
60. 2:06trunk with a fixed size.
61. 2:10To get a wide, long board without
62. 2:12defects, you need a much larger and more
63. 2:14select piece of wood than to get several
64. 2:17short, narrow boards.
65. 2:20The larger the board, the fewer pieces
66. 2:23of that size come from each log.
67. 2:25Scarcity is price.
68. 2:27There’s also the technical issue.
69. 2:30The wider the solid wood board, the more
70. 2:32it reacts to humidity.
71. 2:34So, the wood needs to be more stable and
72. 2:37very well dried.
73. 2:38And the quality control is more rigorous
74. 2:40.
75. 2:41More work, more waste, higher price.
76. 2:44Here at Kafflor, this is clearly
77. 2:46reflected in our product lines.
78. 2:48The Classic line is made of Tauari in
79. 2:51various stains, with 10 cm wide planks,
80. 2:5419 mm thickness, and lengths from 30 to
81. 2:5790 cm.
82. 3:00The Premium line has the same 19 mm
83. 3:04thickness, but widths of 7, 10, and 12.7
84. 3:08cm.
85. 3:11And lengths ranging from 30 cm up to
86. 3:142.20 m.
87. 3:17And at the top is the Artesano, flooring
88. 3:20with 19 cm width, 25 mm thickness, and
89. 3:23planks up to 4 m long.
90. 3:26It is the most demanding and exclusive
91. 3:28piece in our portfolio.
92. 3:29So, if a quote is cheaper, double-check
93. 3:32it.
94. 3:33Is it a 7 cm or a 12.7 cm plank? Is the
95. 3:36length up to 90 cm or up to 2.20 m? Even
96. 3:40with the same thickness, prices can
97. 3:42differ significantly based on width and
98. 3:44length alone. The third factor is the
99. 3:46finish.
100. 3:47And here there is a huge difference
101. 3:49between pre-finished and unfinished
102. 3:50flooring.
103. 3:51Unfinished flooring arrives without a
104. 3:53finish.
105. 3:54After installation, it must be sanded,
106. 3:57caulked, and varnished inside your home
107. 3:59.
108. 4:00This means dust, odors, days of
109. 4:02construction, and a result that depends
110. 4:04heavily on the installer's skill.
111. 4:07It is that old-fashioned flooring our
112. 4:09grandparents used to have.
113. 4:12Pre-finished flooring, which is what
114. 4:14Kaka Floor manufactures, leaves the
115. 4:15factory with a finish already applied in
116. 4:17industrial-cured varnish layers.
117. 4:19You install it and use it.
118. 4:21The price per square meter of
119. 4:23pre-finished flooring is higher, yes,
120. 4:25but it already includes labor that you
121. 4:26would pay separately for unfinished
122. 4:28flooring, plus the disruption to your
123. 4:30home. Within the finishing process,
124. 4:32there is also the staining. When the
125. 4:34color is done at the factory, it is
126. 4:35uniform, protected by varnish, and
127. 4:37consistent across all boxes. Staining
128. 4:40done on-site does not have that
129. 4:41guarantee.
130. 4:43So the question for your quote is: is
131. 4:45this price for pre-finished or
132. 4:46unfinished flooring?
133. 4:48Does it come with varnish or not? If it
134. 4:50doesn't, add the cost of on-site
135. 4:52finishing to compare fairly.
136. 4:55The fourth factor is everything that
137. 4:56comes with the material: square footage
138. 4:58, waste, and installation.
139. 5:01Every floor has cutting waste.
140. 5:04For wood, the standard is to reserve
141. 5:06around 8 to 10%more material, depending
142. 5:08on the room shape and layout.
143. 5:12Herringbone and diagonal patterns, for
144. 5:14example, generate more waste than
145. 5:16straight layouts. Then comes the
146. 5:17installation.
147. 5:18This includes labor, glue, or
148. 5:20underlayment. In some quotes, this is
149. 5:23included; in others, it is not.
150. 5:25It's very common for people to compare
151. 5:27just the material price with the price
152. 5:29including installation and think
153. 5:30everything is expensive.
154. 5:33And you don't need to know the exact
155. 5:35square footage to request a quote. An
156. 5:37estimate by room is enough. What you
157. 5:39need to do is ask for each item to be
158. 5:41listed separately so you can compare
159. 5:43them. Now for the fifth factor, the one
160. 5:45I said is the most misleading: origin
161. 5:48and drying.
162. 5:49Two pieces of Cumaru may look the same
163. 5:51in your hand, but one may come from
164. 5:53legal forest management, with documents
165. 5:55for each batch, and spent weeks in a
166. 5:57kiln to reach the right moisture level.
167. 6:01The other might have a dubious origin
168. 6:03and have been dried in a hurry.
169. 6:05In the sample, you don't see the
170. 6:06difference.
171. 6:07In your home, after a year, you see
172. 6:10boards warping, gaps opening, and floors
173. 6:12creaking.
174. 6:15Caflor works exclusively with legal
175. 6:16forest-managed timber, tracked and with
176. 6:19quality-controlled kiln drying at the
177. 6:21factory.
178. 6:22That has a cost, and that cost is in the
179. 6:24price, but it's what makes a solid wood
180. 6:26floor last for decades and be restorable
181. 6:28instead of replaceable.
182. 6:31So, to recap, when you receive a wood
183. 6:33flooring quote, look at five things: the
184. 6:35species, the board dimensions, the
185. 6:37finish, what is included in the
186. 6:39installation, and the wood's origin.
187. 6:43If two quotes have very different prices
188. 6:45, almost always one of these five points
189. 6:47is different as well.
190. 6:49Solid wood flooring is an investment for
191. 6:51decades; it can be restored, adds value
192. 6:53to the property, and changes the feel of
193. 6:55your home. That's why, before comparing
194. 6:57prices, it's worth understanding what's
195. 6:59behind them.
196. 7:01If you want to delve deeper, the Caflor
197. 7:03blog has a complete article on this,
198. 7:04with a comparison table and all wood
199. 7:06dimensions.
200. 7:08The link is in the description, and if
201. 7:10you are in São Paulo, come visit our
202. 7:12store and see everything installed in
203. 7:14full scale.
204. 7:16This is our first video; our idea is to
205. 7:18create informative content that adds
206. 7:19value for you, and if you liked it,
207. 7:21subscribe to the Caflor channel and hit
208. 7:23the like button.
209. 7:24See you in the next video.