Police and Policing the Image — Transcript
Full transcript
- 0:00All
- 0:01right, folks. This week we're gonna be
- 0:02talking about police and the police
- 0:05image in media.
- 0:08First, we need to talk though about mass
- 0:10media and fear of crime because this is
- 0:12often discussed whenever uh we're
- 0:16talking about any sort of popular
- 0:17culture
- 0:19uh or even real world uh media
- 0:23depictions of police. uh they're always
- 0:25fighting crime and somebody needs to
- 0:27protect the innocent billions, right?
- 0:30Well, [clears throat]
- 0:32it's important first to consider this
- 0:34idea of is fear of crime irrational?
- 0:36Um
- 0:38when we look at this graph on the left,
- 0:40we can see that fear of crime in
- 0:42particular, fear of victimization,
- 0:45um and violent crime rates in this case
- 0:49since 1965. Uh we can see them charted.
- 0:52we see they don't exactly map. Um,
- 0:58and especially if we look here in the
- 1:00middle, we can start to see why left
- 1:02realists such as Jock Young argue that
- 1:06actually fear of crime is irrational.
- 1:08Uh, [clears throat and snorts] we can
- 1:10see that when violent crime was at its
- 1:12highest, fear of crime was dropping off.
- 1:14There's a a slight uptick, but certainly
- 1:18not relative to the violent crime rate.
- 1:21uh it continues dropping
- 1:24but [clears throat] it's not at the same
- 1:26time as crime. Uh so the argument left
- 1:29realist left realists are going to make
- 1:33is part of the reason that victimization
- 1:36fluctuates is because of media coverage
- 1:38of these crimes. Uh and so as more
- 1:41crimes happen that then leads to more
- 1:44media coverage which then has this
- 1:46knock-on effect once people have
- 1:48consumed that media. So that that
- 1:51[clears throat] relationship between the
- 1:52two is is inherently there's going to be
- 1:54a time lapse. Uh but it is important to
- 1:58recognize that fear within reason is a
- 2:02healthy, natural, and rational response
- 2:04to the idea of violent crime. Nobody
- 2:06wants to be victimized.
- 2:08You shouldn't go out in the world going,
- 2:10"I'm safe. Nothing will ever happen to
- 2:12me." But that fear also becomes
- 2:15problematic if it becomes crippling,
- 2:18all-consuming.
- 2:20There's also just troubles with fear.
- 2:22Um, how do we measure fear?
- 2:24Traditionally, we're looking at things
- 2:25like public polling. Gallup uh has asked
- 2:28the question annually for, you know,
- 2:30something like 50 years now.
- 2:34Scholars of late have been questioning,
- 2:37are we confident that we're actually
- 2:38measuring fear?
- 2:40Um there's a lot of similar emotions,
- 2:44feelings, things like concern, anxiety,
- 2:47stress. Um I may feel fear,
- 2:53but fear is informed by culture.
- 2:57Uh particularly when we talk about like
- 2:59news values, we look at the western
- 3:01world's focus on things like risk and
- 3:03individual responsibility. That frames
- 3:05how I understand
- 3:07this reporting on violent crime. that
- 3:09frames how I understand what my response
- 3:12should be.
- 3:15[clears throat]
- 3:16And what we're also finding is that fear
- 3:18isn't always linked to crime news and
- 3:21crime reporting. Oftentimes, it's linked
- 3:23more closely to personal experiences. If
- 3:25I get mugged, I'm going to be much more
- 3:28careful moving forward about not going
- 3:30down dark alleys. I may actually be
- 3:33scared of dark alleys because the last
- 3:35time I was attacked.
- 3:37That's a totally rational response. And
- 3:39to sort of handwave that is a handwave
- 3:42that away as oh well you're overreacting
- 3:45is
- 3:47certainly not a popular response.
- 3:51So let's take a moment and look at the
- 3:53police image in particular TV and film.
- 3:56It's going to be mostly TV, but there's
- 3:58uh one one or two film references in
- 4:01particular uh that I think are
- 4:04important.
- 4:05[clears throat] Obviously, this makes
- 4:06great TV. Um, any sort of crime
- 4:09fighting, there's good, there's bad,
- 4:11there's inherent conflict, risk,
- 4:13tension, and, you know, it's
- 4:16just really good, easy storytelling. Uh,
- 4:19and so what ends up happening is there a
- 4:21lot of tropes.
- 4:23But [clears throat] in order for tropes
- 4:24and these sort of, oh, this is how cop
- 4:28shows handle this issue and that,
- 4:30somebody had to do it first.
- 4:32So, if we look at this sort of brief
- 4:34history
- 4:36of the police on TV,
- 4:39uh you may have heard the phrase
- 4:40Keystone Cops. Uh this is sort of one of
- 4:42the first
- 4:44uh depictions in movies of police being
- 4:47sort of bumbling idiots. They are the uh
- 4:50comedic foil. Uh criminals almost always
- 4:54get away. The the cops trip and fall and
- 4:58get in one another's way. And it's, you
- 5:00know, a very sort of Buster Keatney,
- 5:04Charlie Chaplan, uh, overacted
- 5:07silent comedy type vibe. Um, then we
- 5:12have Barney Fight from the Andy Griffith
- 5:13Show, Sergeant Joe Friday from Dragnat,
- 5:17uh, broadly the Baltimore Police
- 5:18Department with The Wire, uh, and then
- 5:21Dirty Harry Callahan from the Dirty
- 5:23Harry movies.
- 5:24And the important thing to think about
- 5:28whenever we look at media depictions of
- 5:31police policing, what have you, the
- 5:34question is, what do these TB cops tell
- 5:36us about the police? What do they tell
- 5:39us about society? And what do they tell
- 5:41us about how we should be viewing
- 5:43policing?
- 5:45So, we look at somebody like Barney Fe.
- 5:47This is uh the comedic sidekick for Andy
- 5:50Griffith on the Andy Griffith Show. Set
- 5:53in the fictional town of Mayberry, North
- 5:55Carolina,
- 5:57[clears throat] a is takes place in a
- 5:59very white, very small town. The idea
- 6:02that we're going for here is this sort
- 6:04of real America.
- 6:07Uh Mayberry is full of at worst petty
- 6:10criminals. Andy Griffith very famously
- 6:13never carries a gun. Uh, and so we get
- 6:16to see police sort of being goofy and
- 6:20funny. Um,
- 6:24the the show [clears throat] ran for
- 6:26eight seasons and almost 250 episodes
- 6:28and sort of all throughout there's this
- 6:30general call for a return to law and
- 6:31order. uh sort of this this idea of
- 6:35framing it as like good old-fashioned
- 6:38American sensibilities and kind of this
- 6:40idea of common sense and
- 6:43almost this idea of why can't we all get
- 6:45along? If everybody just behaved, then
- 6:48you know the police wouldn't have to be
- 6:49bad. They could just sort of keep
- 6:52everybody in check. [snorts]
- 6:57Absolutely. Changing gears is Sergeant
- 6:59Joe Friday from Dragnet. Um, very
- 7:03famously his [clears throat]
- 7:05his catchphrase was just the facts.
- 7:08Whenever he would go be a detective and
- 7:11would try to figure out the crime and he
- 7:14would ask [snorts] witnesses, he would
- 7:16say just the facts.
- 7:18Um, Joe Friday represents this new
- 7:22burgeoning tough on crime movement. The
- 7:24idea is we don't actually care all that
- 7:27much about why criminals do what they
- 7:29do. We are just trying to figure out
- 7:32who did it, how they did it, and how we
- 7:35capt capture them and bring them to
- 7:36justice.
- 7:38Um,
- 7:41[clears throat] again, we're we're
- 7:42starting to see this idea of uh the
- 7:45police is cool, calm, collected. Uh
- 7:49we [clears throat] start to see, you
- 7:51know, folks like Sergeant Joe Friday who
- 7:53are very, very good at their jobs. And
- 7:56so the police always get their man.
- 7:59Happening behind the scenes though is
- 8:03Dragnet [clears throat] existed both in
- 8:05radio and television as essentially a
- 8:08public relations tool for the LAPD.
- 8:11This was not outright propaganda, right?
- 8:14The LAPD was not bankrolling drag net.
- 8:20But at the beginning of every episode,
- 8:22uh narrator pops on and goes, uh the
- 8:25following events are are real. You know,
- 8:28they're they're based in in fact. Uh
- 8:31[snorts] and they [clears throat]
- 8:34bolster that argument by uh highlighting
- 8:38the LAPD's stamp of approval. And so
- 8:41what essentially happened behind the
- 8:42scenes was somebody with the LAPD
- 8:45[snorts] would get these scripts would
- 8:47review them and would either sign off or
- 8:51um
- 8:52raise uh raise issue with topics. Uh
- 8:55almost the way the standards and
- 8:56practices works with like uh comedy
- 8:59shows on on big uh corporate networks.
- 9:03uh script writers will write something
- 9:04up and they'll send it in and standards
- 9:06and practices will go, "Oh, we can't
- 9:08make fun of this brand because they're
- 9:10an ad partner and we won't want to be
- 9:13sensitive about seeming like we're
- 9:15making fun of Xgroup, so we'd rather
- 9:17this joke not be out there." Oh,
- 9:20uh you said penis, that's a little too
- 9:22vulgar. Can we use something like wiener
- 9:25or you know uh and so LAPD basically did
- 9:29the same thing. Uh and and while subtle,
- 9:33if you sort of look at episodes of
- 9:35Draget, you can very quickly realize
- 9:37that the framing,
- 9:41rarely if ever,
- 9:44you know, you never say never, but
- 9:46rarely makes the police look bad.
- 9:52Simultaneously, it almost never makes
- 9:54the criminals look good. There's never
- 9:56any question of but why did they do
- 9:59this? what circumstances might have led
- 10:01someone to commit this crime. Instead,
- 10:03it's just the facts. In this case, the
- 10:06facts of the case, and we're going to
- 10:08get to the bottom of it, and it's not
- 10:11that we get some sort of sick pleasure
- 10:12or enjoyment out of it, but I'm doing my
- 10:15job. Somebody has to be tough on crime.
- 10:21the Wire is, you know, aside from being
- 10:25basically every criminologist's favorite
- 10:27TV show
- 10:29is sort of historically seen as as one
- 10:31of the the better TV shows of all time,
- 10:33right? This is uh real peak HBO. Uh and
- 10:37it was written by David Simon, who was a
- 10:40former crime reporter for the Baltimore
- 10:41Sun. [snorts]
- 10:43And this was one of the first major TV
- 10:45shows to get this this sort of very
- 10:47popular reception that frames
- 10:49contemporary policing as is being mixed
- 10:52and muddled in controversy.
- 10:54Uh following um in [clears throat]
- 10:58season one, we see a number of police
- 11:00officers who are put together on a
- 11:02special task force to uh try and get
- 11:05some drug dealers in these particular
- 11:08lowrises. they very quickly realized
- 11:10that it was all the way to the top. Um,
- 11:14and so sub subsequent seasons are sort
- 11:16of giving us these different pictures of
- 11:19Baltimore. Um, season two, we see the
- 11:22dock workers who are helping to bring in
- 11:25and smuggle and um, cargo ships and and
- 11:29other various contraband in there. um we
- 11:32start to see the inner workings of not
- 11:35just the gang that um
- 11:39cops are are really digging digging in
- 11:41after but also other rival gangs. uh
- 11:44later seasons show us the sort of power
- 11:46struggle and power vacuum that happens
- 11:48when when one uh you know gang leader of
- 11:52of this particular group is taken out
- 11:55and there's no figurehead there and
- 11:56somebody else from a a rival gang steps
- 11:58up and sort of the power struggles and
- 12:01and sort of throughout
- 12:03one of the only consistent depictions as
- 12:06far as the police is is this idea that
- 12:11there's just this hemorrhaging of
- 12:13legitimacy
- 12:15uh very fancy academic term for
- 12:18basically people aren't trusting the
- 12:19cops.
- 12:21Um as high-profile incidents like Rodney
- 12:24King and other police uh misconduct and
- 12:28abuse come out,
- 12:30more and more folks are starting to
- 12:32question whether the cops are always the
- 12:33good guys. Uh we see this in and in in
- 12:36fact one of the clips that uh I have
- 12:39during our propaganda episode involves u
- 12:42some of this the the detectives um
- 12:47using less than ideal interrogation
- 12:49techniques.
- 12:51And so there's these storylines, there's
- 12:53these layers here where we're starting
- 12:56to see this emphasis on both bad actors,
- 12:58you know, bad individual people making
- 13:01evil or or bad choices, but we're also
- 13:04seeing bad systems.
- 13:08Um, McNeie tries to get to the bottom of
- 13:10the case. It's that white police officer
- 13:12on the right and gets punished for it
- 13:14because he ruffles too many feathers and
- 13:16disobys orders. And so, uh, for a season
- 13:19he is, um, part of the the harbor police
- 13:22and it's this miserable assignment where
- 13:24he doesn't get to actually do any crime
- 13:26fighting. Um, Bunk, the the gentleman in
- 13:29the middle, um, is is one of the murder
- 13:33police. And, um, [clears throat] again,
- 13:36there's this sort of push to we want to
- 13:39solve these murders. We want these to be
- 13:42sort of a straightforward uh we don't
- 13:45want these sort of large gang hit
- 13:47things. We we want petty disputes that
- 13:50that got out of hand. Uh and so we can
- 13:53see
- 13:55that where previous depictions of police
- 13:58tended to show these these very black
- 14:01and white images, we're starting to see
- 14:03kind of this idea of the anti-hero,
- 14:05right? The he's not good, he's not bad.
- 14:08He he sort of bends rules to
- 14:11to get the results they need.
- 14:14And perhaps the most famous to do this
- 14:18is Dirty Harry.
- 14:20This is portrayed by Clint Eastwood and
- 14:23in a number of movies, but Dirty Harry
- 14:25is sort of the perfect movie to
- 14:28understand a number of theories we have
- 14:31about policing. Uh first, it Dirty Harry
- 14:34characterizes the sort of war on crime.
- 14:36The argument here is that violent or
- 14:38dirty means are okay if it means we get
- 14:41bad guys off the streets.
- 14:44And [clears throat] so this this
- 14:44highlights two important things with
- 14:46policing. Number one, this idea of the
- 14:48guardian and the warrior mindset.
- 14:51So
- 14:53the argument here is that policing is
- 14:56largely one of two things. It's more of
- 14:58a guardian role where you are protecting
- 15:01vulnerable people, the citizens, the the
- 15:03people in and around your beat. And
- 15:05there's a warrior mindset where you are
- 15:07a crime fighter and you have to save the
- 15:09day and it's it's it's
- 15:12up to you whether you go home alive.
- 15:15In actuality, we we've recognized a
- 15:18number of studies have shown that most
- 15:20of policing is paperwork. It's it's
- 15:22guardian stuff. It's very boring.
- 15:25That's some people argue that's why uh
- 15:28you get police like the Georgia State
- 15:30Patrol who are so [snorts] excited to go
- 15:32on high-speed police chases because most
- 15:33of the time they're just writing
- 15:35speeding tickets. [snorts]
- 15:37[clears throat] And so the idea here is
- 15:39that Clint Eastwood as Dirty Harry plays
- 15:42this very very warrior mindset. Uh he
- 15:46has this huge oversized gun. Uh he
- 15:49doesn't mind breaking the rules if it
- 15:51gets results.
- 15:53And again, it's just not this picture
- 15:55perfect cop above reproach.
- 15:58But you're sort of left going, can we
- 16:00argue with the results? Which gets us to
- 16:03this second idea of noble cause
- 16:05corruption. It is any sort of corruption
- 16:07that's taken uh in the argument for some
- 16:10sort of greater good. Uh in this case,
- 16:13Clint Eastwood uh is willing to break a
- 16:16few rules,
- 16:18in many cases, laws, uh because it means
- 16:21stopping the bad guy.
- 16:24And
- 16:25sort of baked into this idea is the
- 16:29assumption that the police are the good
- 16:31guys,
- 16:33right? Uh all we need to do is see
- 16:35something like training day to realize
- 16:36that the the police are sometimes just
- 16:40as well organized as some of the street
- 16:41gangs. Um, [snorts] but this noble cause
- 16:45corruption and again this warrior
- 16:47mindset helps make it okay to do bad
- 16:50things if there's good results, right?
- 16:52It's this idea of the ends justify the
- 16:54means. And while that sounds good on
- 16:56paper, it's certainly not something we
- 16:57want to build policy around because it
- 16:59relies on good individual decisions.
- 17:06Uh, another important thing is is comps
- 17:08and reality TV. Um,
- 17:12big one is cops. Um, I actually picked
- 17:15this picture in particular because,
- 17:19uh, it is the 20th anniversary edition.
- 17:22Uh, cops ruled. Uh, when I was younger,
- 17:26people enjoyed it. People watched it.
- 17:28Um,
- 17:29kind of a a very early meme in my
- 17:32childhood was uh, playing the theme
- 17:34song, the bad boys, bad boys, what you
- 17:37got to do. uh that the show would open
- 17:40with and it would be that song uh with a
- 17:44sort of compilation of clips of police
- 17:46chasing after suspects and uh suspects
- 17:50usually looking pretty silly. [snorts]
- 17:52Um there's a ton of issues with cops
- 17:55though. Um feel free to research some of
- 17:57these. They're they're pretty wild. Um
- 18:01there's lots of arguments that uh cops
- 18:05uh sort of skips the due process piece.
- 18:07Uh you're tried in the court of public
- 18:09opinion without any sort of followup. Um
- 18:12there's tons of um
- 18:16misconceptions that we'll get to. A lot
- 18:18of times you'll see them doing um
- 18:20roadside drug tests uh with little drug
- 18:23testing kits and they'll go, "Oh, it
- 18:26popped for whatever." uh without any
- 18:29acknowledgement or consideration of the
- 18:31fact that those tests are notoriously
- 18:33inaccurate.
- 18:34Uh
- 18:36they [clears throat]
- 18:39there's also been allegations that um
- 18:43the sort of producers behind cops were
- 18:46calling more shots. Uh
- 18:51there's plenty out there on that if you
- 18:53want to listen to the podcast, you want
- 18:54to watch videos, you want to do
- 18:55whatever. I personally think the more
- 18:57interesting sort of example of this the
- 19:01issue with police's reality TV is in uh
- 19:04the Esquire article that I linked on the
- 19:06propaganda page of the module um that
- 19:10discusses uh a to catch a predator sting
- 19:14that was very very different than
- 19:15normal. uh the person did not actually
- 19:18come to the bait house and so uh the to
- 19:21catch a predator crew convinced the
- 19:23police that they should go to uh the
- 19:26last known location of the uh supposed
- 19:31offender who actually ended up being a
- 19:34judge. [snorts] Uh ultimately that judge
- 19:36ended up killing himself in a standoff.
- 19:39Um, and so I think the Squire article
- 19:42does a really really good job of sort of
- 19:43explaining some of the issues and all
- 19:45the different ways that this went wrong.
- 19:47Uh, and ultimately we are transferring
- 19:51police authority over to television
- 19:53producers who do not have the same
- 19:55interest and goals in mind. [snorts]
- 20:00If I may, I would like to go on a brief
- 20:02sidebar. Uh I know a number of folks
- 20:04have indicated that they want to look
- 20:05into the CSI effect um as their final
- 20:10topic. So I don't want to go too crazy
- 20:12here. [snorts]
- 20:14But [clears throat] there's also this
- 20:16impact of
- 20:18seeing, you know, law and order and
- 20:20crime scene investigation and, you know,
- 20:22things like Dexter with blood splatter
- 20:24analysis where people who consume this
- 20:27media then go serve on juries and they
- 20:29expect the real world to have similar
- 20:32levels of evidence. Uh
- 20:35again that is more to do with how we
- 20:38understand how the criminal justice
- 20:40system works and less to do specifically
- 20:41with policing. But we have a similar
- 20:43effect here when all we see is good cops
- 20:46doing their best. It may not always be
- 20:49perfect but their hearts in the right
- 20:51place. They're trying. [snorts] There's
- 20:54individuals who care. There is this
- 20:57assumption that is being made and this
- 21:00message being conveyed to viewers that
- 21:02cops are generally good. They're
- 21:05generally trying. They're doing their
- 21:06best. Uh if we look at something like
- 21:09Dragnet, we see that cops are calm,
- 21:10cool, and collected all the time, which
- 21:12we know not to be true in part because,
- 21:16you know, it simply does not follow
- 21:18given the high rates of PTSD that police
- 21:20officers experience. There is absolutely
- 21:22no argument as to why they would be
- 21:24better at controlling their emotions
- 21:26than an average citizen. And it's not
- 21:28through any fault of their own is a a
- 21:31rational and expected response to to
- 21:33trauma. Um we [snorts] also tend to see
- 21:37police being framed as sort of these
- 21:39superhero crime fighters and and that
- 21:41tends to also not be the case. Um
- 21:44there's [snorts] a a tweet that went
- 21:47around for a while uh where
- 21:51the the question was, "Okay, what do you
- 21:52what do you uh defund the police people
- 21:54going to do when somebody breaks into
- 21:57your your apartment?" And somebody
- 21:59quotes me and say, "Yeah, yeah, yeah,
- 22:01because I need somebody to come by four
- 22:02hours later and fill out some paperwork
- 22:04and say there's nothing we can do."
- 22:06Um, and so again, we're sort of seeing
- 22:09this
- 22:10conflict of how people
- 22:15consume media that portrays police and
- 22:18how that compares to their real world
- 22:21experiences. Uh, and so again, something
- 22:24to sort of consider. If I have that lack
- 22:27of real world experience, then whatever
- 22:30narrative is depicted is is likely to be
- 22:33my baseline assumption.
- 22:35I may in my head know that not all cops
- 22:38are that good, but I'm sure most are
- 22:43unless I've had numerous incidents with
- 22:45police and I realize that actually
- 22:47sometimes cops just like people can also
- 22:50be bad. Um so again this sort of CSI
- 22:53effect also has a a similar mechanism
- 22:56where it influences police uh the our
- 23:00ideas, conceptions and beliefs around
- 23:02police as well.
- 23:06Obviously though, it's, you know, 2026.
- 23:10Um, television and movies are not quite
- 23:15as ubiquitous as the way they used to
- 23:16be. And so, we need to talk a little bit
- 23:18about policing and social media. So,
- 23:20there's there's good and bad as with
- 23:22everything. Uh, good modern
- 23:25communication.
- 23:27Uh, it's excellent for public relations
- 23:28and outreach. I can share information,
- 23:31give updates. Um things like Amber
- 23:33alerts can be shared more quickly. Uh I
- 23:36recently saw uh surrounding FIFA there
- 23:40maybe Brook Haven or Shambblei some
- 23:43local police posted that there was going
- 23:46to be an active shooter drill. And so
- 23:50the argument was you will see things
- 23:51that may be alarming but this is a
- 23:54drill. It is contained to this area. It
- 23:56will take place at these times. We will
- 23:58have uniformed officers around the
- 24:00outskirts to ensure that nobody is
- 24:02panicking or freaking out. U but
- 24:07probably a much better chance that
- 24:08people are going to see that tweet or be
- 24:10made aware of it or at the very least
- 24:11can figure out what is going on pretty
- 24:13quickly should they actually come across
- 24:15it. And the idea here is they'll be far
- 24:17less alarmed. [snorts] Um there's also
- 24:20ways to to warn the public and
- 24:22investigate while things are actively
- 24:24happening. Uh we don't need the next
- 24:26day's news to come out. We don't need
- 24:28the five o'clock uh news broadcast to
- 24:30happen in order to get this out. We can
- 24:32just tweet.
- 24:34Um although there's lots of bad uh
- 24:37there's tons of info often from many
- 24:39sources and who knows what the hell's
- 24:41going on. Uh we've all seen how videos
- 24:44can be clipped to show different things
- 24:45happening. You know, the same incident
- 24:47can be shown in two different very
- 24:49different lights. Uh there's also
- 24:51concerns about the investigative um
- 24:54avenues opened up to police due to
- 24:56social media. [snorts] Uh number of
- 24:58police officers has talked about how uh
- 25:00especially back when like checking into
- 25:02locations on Facebook was big. um the
- 25:06that officers would oftentimes just make
- 25:09fake profiles,
- 25:11become friends with these criminals that
- 25:13were investigating and using this
- 25:15otherwise publicly available info such
- 25:17as I checked in here at this gas station
- 25:19or this concert venue or this bar can
- 25:22essentially track their whereabouts
- 25:24without any sort of uh needing to
- 25:26actually be there and follow them or any
- 25:28sort of warrant for [snorts] anything.
- 25:32Uh
- 25:33again the lesson here may be just be
- 25:36aware of what your how publicly visible
- 25:39your social media is. But again this is
- 25:42sort of further proof that if you give
- 25:44police an inch they will take a mile and
- 25:47make the argument that we need to stop
- 25:48crime.
- 25:51Perhaps most damning though is the
- 25:53unmediated communication.
- 25:55[snorts] And so there's no journalist to
- 25:57report the press release.
- 26:00And so
- 26:02we'll get more to what that means for
- 26:04image management in a second, but I want
- 26:08to talk a little bit about u social
- 26:10media campaign the New York Police
- 26:12Department did called my NYPD.
- 26:17[snorts] Uh and so here's a screenshot
- 26:19of a tweet from April 22nd, 2014
- 26:23uh from NYPD News. If you have a photo
- 26:26with a member of NYPD, tweet us and tag
- 26:29it my NYPD. It may be featured on our
- 26:32Facebook. This is just a simple, very
- 26:35easy, sort of crowdsourced
- 26:38PR campaign, right? We can even see a
- 26:40picture of some smiling police officers
- 26:43with what appears to be a member of the
- 26:46public to show, hey, you know, we're
- 26:47here to protect and serve you.
- 26:50What happened was very quickly people
- 26:53used it to uh share photos that they had
- 26:56of
- 26:58police misconduct and abuse. Uh we have
- 27:02uh defended in the streets in the middle
- 27:04there saying sure thing
- 27:07[clears throat]
- 27:07and um
- 27:10sharing a picture of what appears to be
- 27:11them uh being pinned against the trunk
- 27:15of a car as their face is being pressed
- 27:17down. Uh we have somebody else. Let's go
- 27:19ahead and hear the NYPD engages with its
- 27:21community members changing hearts and
- 27:22minds one baton at a time. And so again,
- 27:25this unmediated
- 27:29access [clears throat] that folks have
- 27:31to get their their thoughts, their
- 27:35opinions, their images out works both
- 27:37ways. Nobody's there to question the
- 27:40police or ask follow-ups or to push back
- 27:43against the narrative. But at the same
- 27:44time, nobody can stop these folks from
- 27:47hijacking a
- 27:50NYPD PR hashtag. Uh, in fact, this got
- 27:54so big
- 27:56that um
- 27:59somebody uh somebody included a picture
- 28:02of Toronto police um cracking some
- 28:04skulls of some protesters uh saying
- 28:07Toronto police also deserves some
- 28:09recognition. Here's a hashtagmy TPS
- 28:11photo to go with the hashtagmy NYPD
- 28:14ones. [snorts] So, this clearly
- 28:16backfired. Um
- 28:18if it's punches are going both ways uh
- 28:22where the public can also critique the
- 28:24police then hey maybe that's just
- 28:26democracy but ultimately the power
- 28:29structures in place are just also being
- 28:31transformed. There's a sense of
- 28:33authority a sense of certainty this idea
- 28:36that the police would never lie uh
- 28:38despite outright
- 28:40blatantly incorrect press releases that
- 28:42get reported without any sort of
- 28:44scrutiny. So, it it's complicated. It's
- 28:47not perfect, but
- 28:52I don't know. It's pretty funny. Um,
- 28:56when we look at this idea of image
- 28:57management, again, traditionally, police
- 29:01have been portrayed by someone else.
- 29:03Whether it's journalists, reporters,
- 29:05whether it's Hollywood execs, right?
- 29:07this police thing happens and we either
- 29:09report we tell you the story or we you
- 29:13know recreate these events and and
- 29:15depict them uh without any sort of
- 29:19mediating factor though if I can just
- 29:21take a picture and post it on Twitter um
- 29:24then police can have the opportunity to
- 29:26craft false images um
- 29:30in particular this idea of trophy shots
- 29:32after big drug busts here we can see a
- 29:34bunch of guns that were taken um
- 29:38money, pills, illegal cigarettes, all
- 29:40kinds of stuff. Uh I believe there's
- 29:42multiple pounds of fentanyl in this drug
- 29:43bust for whatever that's worth. Um but
- 29:47you know, this is the sort of trophy
- 29:48shot we tend to think of. This is the
- 29:50drugs, the guns, the violence that we
- 29:52are are taking off the streets. But what
- 29:55sometimes happens is police are a little
- 29:58too excited to
- 30:01uh to do these
- 30:05[snorts] God, I love this picture to to
- 30:07do these trophy shots. Uh we have here
- 30:11uh four police officers who are standing
- 30:14in front of a trophy shot. Looks like we
- 30:18have a ton of empty ziplockc bags. We
- 30:22have two bags of some of the shittiest
- 30:26wheat I've ever seen. Uh what looks like
- 30:28a couple of guns and some ammunition.
- 30:30That all seems to be pretty well spread
- 30:32out. We have one scale, one very small
- 30:34baggie of something. We got a bunch of
- 30:35cash laid out. It's maybe a little
- 30:38difficult to tell on the picture, but
- 30:41we see all of these bills and from this
- 30:44end here all the way down to here is $1
- 30:48bills.
- 30:52prompting folks to, you know, take the
- 30:54picture, the meme of crying Michael
- 30:56Jordan photoshopping on all their faces
- 30:59with the comment, "World's smallest weed
- 31:01bust ever, Lmo. One empty pill bottle,
- 31:04one bottled water, $80, two high points,
- 31:08two bargain brand sandwich bags, and two
- 31:10pounds of rabbit grass."
- 31:13Other folks got in on the memes and uh
- 31:16said basically the same thing. um
- 31:19[snorts]
- 31:20[clears throat] replacing what was on
- 31:21the table with a small uh pipe, you
- 31:25smoke marijuana, saying this is
- 31:27essentially the same thing y'all got off
- 31:29the streets. So again, this idea here is
- 31:33not necessarily that everybody is going
- 31:36to see cops in media and go, "Aha, that
- 31:39is how police are." But the idea that we
- 31:42start to very slowly and subtly base our
- 31:46understandings of the police, how they
- 31:48work, society's role in crime, criminal
- 31:51justice, attitudes towards policing
- 31:54start to be informed by media if we
- 31:57don't have any other real world
- 31:58experiences.
- 32:00So again, not everybody is going to, you
- 32:04know, watch a news report about the the
- 32:07most recent crime and immediately go
- 32:09into a panic about, oh my god, I'm going
- 32:11to be next. But
- 32:13there are these ideas of criminals are
- 32:16bad, cops are good. Cops are doing their
- 32:19best in an imperfect world. They're
- 32:20oftentimes working against the system.
- 32:22things that we see because they make
- 32:25really compelling television storylines,
- 32:29we're just sort of assuming have some
- 32:31sort of factual basis whether they do or
- 32:33not.
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