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Pixel Flow Meta CAPI Setup EASY — Transcript

by Jack Newman · 4,557 words · 612 segments · language en · Watch on YouTube

Full transcript

  1. 0:00In this video, I'm going to show you how
  2. 0:01to set up the Metapixel and conversions
  3. 0:03API using one of the simplest methods
  4. 0:05out there. So, I'm going to share a
  5. 0:07platform that I use, and it's really
  6. 0:08simple and easy. So, if you're new to
  7. 0:10the Metapixel or Conversions API
  8. 0:12integrations, or you just want a really
  9. 0:13quick and streamlined approach, this
  10. 0:15platform and this setup method, it's
  11. 0:17going to be the best option for you.
  12. 0:19Okay, so the tool I'm going to be using
  13. 0:21is PixelFlow. Now, this is a site you
  14. 0:24can sign up um and it's a great platform
  15. 0:26that's going to help you seamlessly
  16. 0:27integrate the Metapixel and Conversions
  17. 0:29API with minimal effort. Now, they work
  18. 0:31with a range of different platforms. You
  19. 0:33can see here we've got like Web Flow, um
  20. 0:35Framer, WordPress, um Clickfunnels.
  21. 0:38There's a few more as well that are
  22. 0:39coming. Um this is a great tool and like
  23. 0:41I said, I'm going to walk you through
  24. 0:42how to do it. Now, the first integration
  25. 0:44method that I'm going to show you is
  26. 0:45with Web Flow. So, this is my agency
  27. 0:47website. We're a performance agency
  28. 0:48focused on generating more leads and
  29. 0:50sales and conversions for our clients.
  30. 0:52And at the very bottom of our website,
  31. 0:54we have this little get insights um form
  32. 0:56in the footer. So, someone fills out
  33. 0:58their name, email, and they can join our
  34. 1:00mailing list. Now, what I want to do in
  35. 1:01this video, and I'm going to show you
  36. 1:02how to do this, is I'm just going to
  37. 1:04send a conversion event back to Meta for
  38. 1:06when someone signs up for our mailing
  39. 1:08list. Now, on your website, this could
  40. 1:09be someone making a purchase. It could
  41. 1:11be someone filling out a contact form.
  42. 1:12It doesn't really matter. Um I'm just
  43. 1:14going to show you using our website
  44. 1:15here. Okay. Now, first things first,
  45. 1:17we're just going to get started on
  46. 1:18PixelFlow. Now, I already have an
  47. 1:20account, so I'm just going to log in.
  48. 1:21Um, if you don't, then you just need to
  49. 1:23click the get started button. So, as
  50. 1:26soon as you sign up, you're going to get
  51. 1:27the option really to choose the
  52. 1:28platform. So, I'm just going to choose
  53. 1:30Web Flow. I'm going to click next cuz
  54. 1:31that's what my website is built on. And
  55. 1:33it immediately just gives you this
  56. 1:34option to connect the website. So, I'm
  57. 1:36just going to click connect Webflow. And
  58. 1:39here, it's just giving me an option, a
  59. 1:40list of websites. So, I'm just going to
  60. 1:41choose our website.
  61. 1:44And it's just going to configure that.
  62. 1:47Now, it's asking you here a few more
  63. 1:48details. For example, if it's like an
  64. 1:50ecom site, the currency, things like
  65. 1:52that. I'm just going to put that into
  66. 1:53British pounds, even though we're not
  67. 1:54selling anything. And here, it's asking
  68. 1:56us to take the next step, which is to
  69. 1:57connect the metapixel. So, um, here
  70. 1:59we're just going to add the pixel name.
  71. 2:01You can call it anything you want. So,
  72. 2:02I'm just going to call this one UKB
  73. 2:03marketing, which is name my agency.
  74. 2:06Here it's asking for the, um, metapixel
  75. 2:09ID. So, I'm just going to grab that.
  76. 2:10I'll actually show you how to do that.
  77. 2:11So, what you want to do is you want to
  78. 2:13go to business.fas.com. facebook.com. So
  79. 2:15once you go to business.fas.com, you
  80. 2:17want to navigate to your ads manager. So
  81. 2:18you can see how it's in my ad account.
  82. 2:20Um, and I'm just going to go on the left
  83. 2:22hand side here. I'm just going to click
  84. 2:23events manager. Okay. And that's going
  85. 2:25to bring up where we can actually access
  86. 2:27the Metapixel, the data set, um, ID.
  87. 2:30Now, if you don't have one, you're going
  88. 2:31to click this connect data and you're
  89. 2:33going to create one. Um, you could be
  90. 2:35choosing the web uh, option. Um, I've
  91. 2:38already got one, so I'm just going to go
  92. 2:39down to data sets. And you can see here
  93. 2:40we have the UKB marketing pixel, which
  94. 2:42I've set up before. Now, I'm going to go
  95. 2:44to settings. This is just going to give
  96. 2:47me the information that I need to
  97. 2:48continue the setup. Okay. Um, now first
  98. 2:51of all, we need the data set ID, which
  99. 2:53we can see here. So, I'm just going to
  100. 2:54copy that, and it's going to I'm going
  101. 2:56to click it, and it's going to copy to
  102. 2:57my um clipboard. I'm going to go back to
  103. 2:59PixelFlow, and I'm just going to paste
  104. 3:01it in there. And then it also needs the
  105. 3:03conversion API access token. Okay. Now,
  106. 3:07what you're going to do is you're going
  107. 3:08to go back to events manager. It's
  108. 3:10really simple. You're just going to
  109. 3:11scroll down in that settings column and
  110. 3:13you're going to see uh the option to
  111. 3:16generate an access token. Okay. So,
  112. 3:19you're just going to scroll down to
  113. 3:19where it says this and you you'll see
  114. 3:21it's generate access token. Um you're
  115. 3:23just going to click that button. You're
  116. 3:24going to click continue. Gener access
  117. 3:26token
  118. 3:28and you're just going to click to copy
  119. 3:29it. Okay. So, really simple. Um and that
  120. 3:31kind of string we're just going to enter
  121. 3:33into here. Okay. That's the access
  122. 3:34token. We're just going to click next.
  123. 3:36And now it's going to say, okay, great.
  124. 3:38We just need to install a script from
  125. 3:39Web Flow. So, we're just going to click
  126. 3:40that. And it's done it for us. So, we
  127. 3:42don't have to do anything. Okay, just
  128. 3:44straight up. It's installed it into Web
  129. 3:45Flow. No problem at all. So, now we just
  130. 3:47need to publish our Web Flow site. So,
  131. 3:49I'm just going to do that. I'm just
  132. 3:50going to click next. And it's just going
  133. 3:52to start adding the events to the
  134. 3:54website for us. We don't really need to
  135. 3:55do anything here. It's just doing
  136. 3:56everything for us, which is again why
  137. 3:58this setup method is really simple and
  138. 4:00easy. Okay. So, now we need to test the
  139. 4:03events. So, what we're going to do is
  140. 4:04we're going to click here. So, it just
  141. 4:05gives us the instructions. Basically, we
  142. 4:07need to click here to visit our website
  143. 4:09and then we need to um refresh the page
  144. 4:11and navigate to a different page to
  145. 4:13trigger the event. Okay? And then from
  146. 4:15there, we need to come back and see
  147. 4:16what's happened. So, um for me, what I'm
  148. 4:18going to do is I'm going to scroll down.
  149. 4:19I'm going to put my details in here.
  150. 4:29I'm just going to click join mailing
  151. 4:30list. Cool. That's worked. I'll just
  152. 4:32reload the page as well.
  153. 4:35I'll come back here.
  154. 4:37Perfect. And we're done. So, we can now
  155. 4:40see that it's um accurately tracking
  156. 4:42events or at least it's we completed the
  157. 4:44setup. So, we can basically go from
  158. 4:45there. So, um you're now tracking page
  159. 4:47view events automatically in order to
  160. 4:48get the most out of Pixel Flow, track
  161. 4:50more events on your website, obviously
  162. 4:52things like leads, etc. So, that's what
  163. 4:53we're going to now go ahead and set up
  164. 4:54next.
  165. 4:57So, what we want to do is we want to
  166. 4:58track form submissions. um specifically
  167. 5:00again depending on on what you have,
  168. 5:02right? So if you have something firing
  169. 5:03like a page load um or a form submission
  170. 5:06or a button click, you can choose which
  171. 5:08one you want. For me, it's going to be a
  172. 5:09form. So I'm just going to click forms.
  173. 5:11Um and I'm just going to select the
  174. 5:13specific uh form, which for me is going
  175. 5:15to be so uh sorry. So select an event
  176. 5:16you want to track on the form
  177. 5:17submission. For me, I want to just track
  178. 5:19contact. Okay. So in fact, actually
  179. 5:22track lead on this one. Okay. And it
  180. 5:24says copy the following class and add it
  181. 5:27to the form submit button. Okay. So, I'm
  182. 5:29just going to copy this. And again,
  183. 5:31there's a tutorial here. Um, what I'm
  184. 5:33going to do is I'm just going to uh show
  185. 5:35you how to do that on Web Flow
  186. 5:36specifically. So, I'm just going to go
  187. 5:38to Web Flow on my website here. I'm just
  188. 5:40going to scroll down
  189. 5:43where we have this button here. I'm just
  190. 5:45going to add the class that it told me
  191. 5:47to add.
  192. 5:49I'm just going to publish those changes
  193. 5:50to the website.
  194. 5:53So again, if you're familiar with web
  195. 5:55flow or if you used web flow before,
  196. 5:57this will be very very similar to just
  197. 5:58adding any sort of class. Of course, if
  198. 6:00you are not familiar, you can um contact
  199. 6:02your web developer um and kind of go
  200. 6:04through it that way. But again, there's
  201. 6:06a tutorial here. Very very simple. Um so
  202. 6:08now we want to choose the data that we
  203. 6:10want to track. So I would like to
  204. 6:12personally track the uh let's have a
  205. 6:13look along the form itself. So I want to
  206. 6:15track the name and the email
  207. 6:16specifically cuz this is how we're going
  208. 6:18to match the conversion API data, right?
  209. 6:21So, we need to um send back the name,
  210. 6:23the email to Metam so that it can
  211. 6:25actually match it to an account. That's
  212. 6:26the whole purpose of having your EMQ
  213. 6:29score, which I've done other videos on
  214. 6:30on this channel, um actually, you know,
  215. 6:32as high as it can be, which is going to
  216. 6:33help with optimization. So, um I want to
  217. 6:35do we'll just do full name in this
  218. 6:37instance. And again, it's saying, okay,
  219. 6:38great. We need to add something to the
  220. 6:40uh the form on Web Flow. So, I'm just
  221. 6:42going to go back to Web Flow. When we
  222. 6:43have name here, I'm just going to add
  223. 6:46this class. Perfect. Um and then it's
  224. 6:49going to do the same again. And so if I
  225. 6:50say I also want to track email, okay,
  226. 6:53it's going to say great. You just need
  227. 6:55to copy that. Go on to web flow and just
  228. 6:58pop it onto the email field. There we
  229. 7:00go. Like that. Okay. So again, dead
  230. 7:02simple. Of course, depending on the
  231. 7:03platform you're using, this setup is
  232. 7:05going to be slightly different. I'm just
  233. 7:06showing you on my website because we use
  234. 7:07Web Flow. So I'm just going to publish
  235. 7:09that.
  236. 7:11Great. And now I'm just going to go back
  237. 7:13to here. I'm just going to click next.
  238. 7:15Let's just say copy the following class
  239. 7:17and add it to the element which wraps
  240. 7:19the entire form. Okay. So once again we
  241. 7:21just need to click this. We just need to
  242. 7:23go back to web flow. The element that
  243. 7:25wraps the form which is this element uh
  244. 7:28here which is the form itself.
  245. 7:32Post that there.
  246. 7:35Cool. Let's go back. We're going to
  247. 7:37click complete. Cool. And we're just
  248. 7:39going to click exit. Um and now what
  249. 7:42we're going to do is of course we need
  250. 7:43to test some of this stuff. Okay. So,
  251. 7:46um, what I'm going to do is I'm just
  252. 7:47going to go through and, um, reload my
  253. 7:50page.
  254. 7:52I'm just going to fill this out.
  255. 7:57Join the list. Perfect. Now, we're going
  256. 7:59to go back to um, Pixel Flow.
  257. 8:05And you can see here when I click
  258. 8:07refresh, you've got now we can see one
  259. 8:09lead event. Okay. So, the lead event has
  260. 8:11come through and so has the page view
  261. 8:13events.
  262. 8:15And if I click on events again, we can
  263. 8:17see what's happened. So we can see here
  264. 8:18the lead event um is there and the page
  265. 8:20view event as well. And we can click um
  266. 8:22we can see it's sent as well. Okay. So
  267. 8:23we can see it's sent. Now these little
  268. 8:25like errored ones were just during the
  269. 8:26setup um just because I had the wrong um
  270. 8:28pixel ID when I first did this. So now
  271. 8:30I've done it correctly. You can see it's
  272. 8:32all working nicely. Um and if I click
  273. 8:35lead, we can see it's sent. We can see
  274. 8:38the email was captured. We can see the
  275. 8:40first name, last name, all of that good
  276. 8:42stuff was captured. Um we can see the
  277. 8:43traffic source. We can basically see
  278. 8:45everything. If we open up this advanced
  279. 8:47uh column, we can uh we can see it
  280. 8:50hashed the um the details. Okay, which
  281. 8:52is why you're seeing this like em and
  282. 8:54you're seeing the string. Um and yeah,
  283. 8:56it's all looking pretty decent. Okay, we
  284. 8:58can see the lead. So this kind of gives
  285. 8:59you a little bit more details on what's
  286. 9:01actually getting sent. This is the
  287. 9:02payload that's actually getting sent to
  288. 9:03meta. Um but again, if you're kind of
  289. 9:06not familiar with this and you're not,
  290. 9:08you know, you don't really understand
  291. 9:09how that works, you don't you need to
  292. 9:11click advance. you can just do that and
  293. 9:12leave it. Um, for someone like myself or
  294. 9:14someone who's just a bit more um, clued
  295. 9:16up on some of the specifics. Uh, there's
  296. 9:19absolutely no reason not to take a look
  297. 9:21at this and just understand how it's all
  298. 9:22working. Okay, so that literally took a
  299. 9:25few minutes and we now have conversions
  300. 9:27API and we have um the uh, pixel setup
  301. 9:32on meta ready to go with my website.
  302. 9:34Now, because that took such a little
  303. 9:35amount of time, I'm sure I show you on
  304. 9:37another platform as well because not
  305. 9:38everyone uses web flow, right? So, we
  306. 9:40use Web Flow um for our own website, but
  307. 9:42for our clients, a lot of the time we
  308. 9:44use third party tools, for example,
  309. 9:45Clickfunnels um or something of that
  310. 9:47nature. Okay. So, I'm just going to do
  311. 9:49another setup. So, I'm back in the
  312. 9:51platform dashboard and I'm going to set
  313. 9:52up another platform, another kind of
  314. 9:54integration outside of web flow. But
  315. 9:55first, I just want to show you around
  316. 9:57PixelFlow in general cuz like I said,
  317. 9:59it's pretty simple and straightforward.
  318. 10:00So, um here we have your information
  319. 10:02about our website. We also have um the
  320. 10:05kind of main stats here. You can see
  321. 10:07that like we've connected things. Last
  322. 10:09events was sent in 2 minutes ago. You
  323. 10:10can see it's flagging a few failed
  324. 10:12events from the initial setup where I
  325. 10:13just did things wrong. Um and had to
  326. 10:15kind of go back and just change my pixel
  327. 10:16code, my pixel ID cuz I put the wrong
  328. 10:19one in um which I didn't show you on the
  329. 10:21video, but um I did that first time. So
  330. 10:23I just had to go back and do another
  331. 10:24one. So this kind of gives us a little
  332. 10:25status update. Here we can see the
  333. 10:27events. Um obviously we can click
  334. 10:28refresh and then it gives us you know an
  335. 10:30updated overview of like what's being
  336. 10:32sent to meta, things like that. Here we
  337. 10:34can see our pixels and we can add a new
  338. 10:36pixel. We can click here, we disconnect
  339. 10:38or edit the pixel integration. Same here
  340. 10:40with our website. Um, we can see here
  341. 10:42we've got our kind of main domain there.
  342. 10:45Um, and all of this good stuff. And
  343. 10:46there's also these event blocking rules
  344. 10:48and we can basically go ahead and start
  345. 10:50setting up rules here if we want to. And
  346. 10:52this can apply to, you know, different
  347. 10:54specific um, events or it can apply to
  348. 10:56all events. And it gives us a little bit
  349. 10:58of flexibility. I'm not going to go into
  350. 10:59all of this stuff in this video, but it
  351. 11:01does give you um you the kind of
  352. 11:04flexibility here to start changing
  353. 11:05things and blocking stuff um based on
  354. 11:08certain conditions. Okay? And this is
  355. 11:09really useful. So um not something I'm
  356. 11:11going to particularly touch on in this
  357. 11:12video. I want to keep it really
  358. 11:13streamlined and simple so you can get
  359. 11:15things up and running. Um but again,
  360. 11:16this is uh kind of for people that have
  361. 11:18a little bit more um understanding of
  362. 11:21how they would want to set things up.
  363. 11:23This gives you that flexibility. Okay.
  364. 11:25Um, you also have your like event urls,
  365. 11:27things like that. Um, so you can add a
  366. 11:29URL and you can map it to a specific
  367. 11:31event. Uh, which again is pretty useful
  368. 11:33here. Okay. So then the other tab is
  369. 11:36events over here. And again, I kind of
  370. 11:38show you this earlier. You've got uh
  371. 11:40different filters and you can refresh it
  372. 11:42and then you can see, okay, cool. You
  373. 11:44know, I've sent the pay event back. I've
  374. 11:45sent the lead event. This was the
  375. 11:47tracking URL. This was the ID. This was
  376. 11:49whether it was sent or failed. This
  377. 11:50status I can view it. And then it kind
  378. 11:52of brings us back to that um you little
  379. 11:54tab where we can see the uh the payload
  380. 11:56and we can see all the information and
  381. 11:57stuff if we want to. So um basically
  382. 12:01dead simple really easy to track um you
  383. 12:04way kind of more streamlined I would say
  384. 12:06than having the more complex GTM setup
  385. 12:08which I've used in my other videos. Now
  386. 12:10that setup is useful and there's certain
  387. 12:12cases where that could be you the kind
  388. 12:14of preferred route. But if you're trying
  389. 12:16to get something set up really quick and
  390. 12:18easily, then uh definitely PixelFlow is
  391. 12:20going to probably be the better option
  392. 12:21for you. What you're paying for here is
  393. 12:22a little bit of an easier, simpler setup
  394. 12:25and therefore you don't have to worry
  395. 12:26about all that complex integration. So
  396. 12:27you're saving a lot of time, which again
  397. 12:29is a decision you guys can make um
  398. 12:31yourselves. Okay, so I'm just back to
  399. 12:32the kind of front end setup. I'm just
  400. 12:34going to choose a different integration.
  401. 12:35So I want to use um go high level. So
  402. 12:38I'm just going to choose other cuz
  403. 12:39that's not listed yet as a platform. I'm
  404. 12:41going to click next. And it's going to
  405. 12:42say great, you want to configure your
  406. 12:44site. So, um, what we're going to do
  407. 12:45here is I'm just going to go over to my,
  408. 12:47um, funnel that I've got, and I can see
  409. 12:49here it's info.ukbmarketing.com
  410. 12:51is my domain. So, I'm just going to grab
  411. 12:52that, and I'm just going to put that
  412. 12:54into the pixel flow,
  413. 12:56um, site URL, currency, great British
  414. 12:59pounds. Next, and it's now going to say,
  415. 13:01cool. We need to set things up. So, um,
  416. 13:04again, it's pretty much similar to last
  417. 13:05time. We just need the, um, the pixel
  418. 13:08ID, which I'm just going to grab from
  419. 13:09here. Just going to make sure it's
  420. 13:10correct.
  421. 13:12We need the pixel name which I'm just
  422. 13:14going to choose as UK marketing.
  423. 13:17Um the conversions uh API access token
  424. 13:23which we're just going to copy again
  425. 13:25and paste. And we're now going to click
  426. 13:28next. And now it's just going to say
  427. 13:30great we're going to install the script.
  428. 13:31Now on web flow it did it automatically
  429. 13:33for us. Um on platforms where we're
  430. 13:36using like a a direct integration um
  431. 13:38something like go high level we just
  432. 13:39need to add the script ourselves. Okay.
  433. 13:41So really easy. We're just going to copy
  434. 13:42that. And it just says, and we can take
  435. 13:44this box. It just says paste it in the
  436. 13:46head of your um website. So, we're just
  437. 13:48going to go back to here. We're just
  438. 13:50going to go to settings. Um tracking
  439. 13:52code. I already have like a tag manager
  440. 13:54tracking code. So, I'm just going to
  441. 13:55remove that. Um most likely for
  442. 13:58yourselves, it would just be like blank.
  443. 13:59Uh and I'm just going to paste the
  444. 14:00header code in there. And again, if
  445. 14:02you're using ClickFunnels or you're
  446. 14:03using other platforms, it might look a
  447. 14:05little bit different, but the the
  448. 14:06premise of this is the same. Okay? We're
  449. 14:08just putting code in the header of your
  450. 14:09website. And again, your webdev can help
  451. 14:11with that if needed. So, I'm just going
  452. 14:12to click that. I'm going to click
  453. 14:14publish and next.
  454. 14:16Now, it's saying go to the website and
  455. 14:18and kind of reload. So, this is the web
  456. 14:19page. This is like the opt-in page. I'm
  457. 14:21just going to reload it. Cool.
  458. 14:25Go back. And we can see great, we've now
  459. 14:27got a page event. So, very, very
  460. 14:29similar, very, very quick and easy. Um,
  461. 14:31we're now going to track more events.
  462. 14:32And on this one, we're going to do it on
  463. 14:34page loads. So, what I want to happen is
  464. 14:35when someone visits the next page on my
  465. 14:37website, um, I want to track a lead
  466. 14:40event. So, I'm going to click next and
  467. 14:42I'm going to paste the URL. So, when
  468. 14:45someone clicks this, they fill this in.
  469. 14:47Click watch now. Okay, it's just going
  470. 14:49to take them through to this page. The
  471. 14:51video is missing, but don't worry about
  472. 14:52that. Um, and we're just going to copy
  473. 14:54that URL. Go back to PixelFlow. I'm just
  474. 14:56going to paste that in. I'm going to
  475. 14:58select an event, and that event is going
  476. 15:00to be uh the lead event again, cuz
  477. 15:02that's what I want to happen. Um, and
  478. 15:04I'm just going to, it says like, do you
  479. 15:06want an event of value, like you know, a
  480. 15:08purchase value? I'm going say no. Um, do
  481. 15:10I want to duplicate? Do I want to block
  482. 15:11duplicate events on the page level?
  483. 15:13Well, yes, I do. Cuz let's say someone
  484. 15:14goes here, they realize this video is
  485. 15:16like missing and they reload the page
  486. 15:18like 15 times. I don't want to send 15
  487. 15:20lead events. Okay. So, um, in that
  488. 15:22instance, that wouldn't wouldn't be very
  489. 15:23good. So, I'm just going to leave that
  490. 15:24as a lead and I'm going to uh agree to
  491. 15:27blocking that event. Okay. Um and then
  492. 15:30one thing it can do, this is really
  493. 15:31cool, is it can extract the data from
  494. 15:34the URL parameters. Okay, so what that
  495. 15:37means is um if I was to push the data
  496. 15:41through like first name, last name,
  497. 15:43email through to this second URL, um it
  498. 15:46would actually be able to um take that
  499. 15:49information and absorb it and use it for
  500. 15:52the conversions API integration, which
  501. 15:53is really cool. Okay. So, I'm going to
  502. 15:55tick this box. I'm just going to click
  503. 15:57add URL. And it just says um confirm you
  504. 16:00do not have queries in your uh URL. So,
  505. 16:02it's just saying that I need to
  506. 16:04basically include them um in this
  507. 16:06specific format. Okay. So, that's all
  508. 16:08fine. If you missed it, um you can go
  509. 16:11back and copy and paste your full URL
  510. 16:12with the queries later. Okay. So, I'm
  511. 16:14just going to go back. I'll actually
  512. 16:15just uncheck this for right now, but I'm
  513. 16:17just going to click add URL.
  514. 16:20And it's going to go ahead and do that.
  515. 16:23And then what we can do is we can
  516. 16:24actually just reload this page and we
  517. 16:26can go back to PixelFlow.
  518. 16:29We can refresh
  519. 16:32and we can see here we've now got a lead
  520. 16:34event. Okay, so that easy, we've got the
  521. 16:36lead event. I go to events and I can see
  522. 16:38great, we've got the lead event and I
  523. 16:40can see it's it's on the specific page.
  524. 16:41I can view it. Job done. Okay, the thing
  525. 16:44is the thing that's not going to send
  526. 16:46right now with the setup I just did is
  527. 16:48it's not going to send the customer
  528. 16:50data. Okay, so it's not going to pull
  529. 16:52those variables because I haven't sent
  530. 16:54them through in the URL yet. Okay, if I
  531. 16:57was going to do that, I would just need
  532. 16:58to make sure that inside my URL, I just
  533. 17:01pushing through the custom parameters.
  534. 17:03Okay, this is going to be different for
  535. 17:05each platform. So, I'm not going to go
  536. 17:06and show you how to do this specifically
  537. 17:07for go high level, but you can do it for
  538. 17:09go high level without um kind of any
  539. 17:11issues at all. And again, depending on
  540. 17:13your uh integration method, which uh
  541. 17:15website builder you're using, it'll just
  542. 17:17be a slightly different way of
  543. 17:18integrating this. But as soon as you
  544. 17:19send that data through, it can pull that
  545. 17:21and then it can use that for advanced
  546. 17:22matching. So that will help your event
  547. 17:24match quality score. Um, and it will
  548. 17:26basically just help you have that really
  549. 17:28clean and efficient setup. Right now I'm
  550. 17:31sending the data back without those
  551. 17:32variables. So my EMQ score would be
  552. 17:34lower in this example. But of course,
  553. 17:36I'm just showing you this as a as a tool
  554. 17:38basically. Okay? Because your your
  555. 17:40direct integration method will vary. Uh
  556. 17:43there's no real need for me to go
  557. 17:44through that specific setup on GHL. Um,
  558. 17:46so I hope that makes sense. Once again,
  559. 17:48we can see we've got the events here. We
  560. 17:50can see an event log. We can see
  561. 17:52everything's successful. Super easy to
  562. 17:54track, super easy to keep a handle on.
  563. 17:56Everything's looking good. So, we're
  564. 17:57pretty much ready to go. So, with that
  565. 17:59said, I hope this um video makes sense.
  566. 18:01Pixel Flow is a great tool. So, the main
  567. 18:03advantage here, you're obviously paying
  568. 18:05a bit of a premium over doing the GTM
  569. 18:07setup with state and things like that
  570. 18:08where up to like 10,000 requests, it's
  571. 18:10free. However, the advantage here is
  572. 18:13you've got speed of implementation. So,
  573. 18:15if you're not familiar with how to map
  574. 18:17your form data into data uh into the
  575. 18:19data layer, pull that into a variable
  576. 18:21inside of GTM, map that to um your
  577. 18:24Facebook conversions API tag and do all
  578. 18:26of that good stuff if you're not
  579. 18:27familiar with that or you just don't
  580. 18:29really want to kind of invest all the
  581. 18:31time into learning it and
  582. 18:32troubleshooting it. This is just going
  583. 18:33to get you set up super easy, super
  584. 18:35quick with a nice dashboard where you
  585. 18:36can see everything and yeah, you're
  586. 18:38paying a slight premium, but the time
  587. 18:40you're going to spend, this may be a lot
  588. 18:41easier for you. So, just thought I'd
  589. 18:43share this as an option. It's not for
  590. 18:44everyone, um, but it certainly is a very
  591. 18:47seamless and quick integration method.
  592. 18:49And they're rolling out more platforms
  593. 18:50that they integrate with and making
  594. 18:52things simpler and easier um, as time
  595. 18:54goes on. So, by the time you watch this
  596. 18:56video, there might even be more
  597. 18:57integrations and a kind of more
  598. 18:59streamlined approach to getting it set
  599. 19:01up on top of their already very, very
  600. 19:03simple um, setup process. So, I hope
  601. 19:05that makes sense. There's a link in the
  602. 19:06bio to pixel flow if you want to learn
  603. 19:08more about me or my agency. There'll be
  604. 19:11a link to um, the work that we do as
  605. 19:13well. you can have a look at that. We
  606. 19:15help brands grow and scale, info brands,
  607. 19:17e-commerce brands. We do some lead
  608. 19:19generation for our clients as well. Um,
  609. 19:21and if you're interested in learning
  610. 19:22more about how we can help you, then
  611. 19:24just click the link in the bio to uh to
  612. 19:25contact us. Thanks very much.

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