Как я начала зарабатывать с помощью Pinterest: моя история — Transcript
Full transcript
- 0:00Hello, everyone. You're on the Masha
- 0:03about Pinterest channel. And today we
- 0:05have a super unusual video for you.
- 0:07It’s so hard for me to film this. Oh
- 0:09my God. I even changed my location to
- 0:13be a bit closer to you, because today's
- 0:15video is my personal story. To be
- 0:18honest, I rarely tell this story and it
- 0:21took me a long time to gather the
- 0:23strength to share it, but I’m sure it
- 0:26will inspire many, and I just have to
- 0:29tell it now. This is a story about how
- 0:33I became an entrepreneur, how I built
- 0:35my own online school with million-ruble
- 0:38launches, how I became a blogger
- 0:40working with cool brands, and how I'm
- 0:42invited to speak at national-level
- 0:45events. Multi-channel blogging with a
- 0:48very loyal audience. In short, how I
- 0:50reached the point of working for myself
- 0:52, having freedom of choice, and running
- 0:55my own projects. And it all started
- 0:57from a point where I was just a
- 0:59burned-out SMM specialist with an
- 1:02income ceiling of 30,000 rubles.
- 1:04Spoiler. Everything I have, everything
- 1:07I mentioned to you earlier, all of it
- 1:09is thanks to Pinterest, or rather, not
- 1:11just Pinterest, but the profession of a
- 1:14Pinterest manager. This is the
- 1:16profession I'm talking about today, and
- 1:18it’s the profession that literally
- 1:20changed my life. I’m recording this
- 1:22video because I really want as many
- 1:24people as possible to know about it. So
- 1:27, are you ready? I’m a bit nervous
- 1:30because these are going to be some very
- 1:32personal things, so sit back and pour
- 1:33yourself some tea. Let’s go. So, the
- 1:37year 2022. The year when literally
- 1:40everything changed for all of us. I
- 1:41want to start right there, because that
- 1:44was the year Instagram was blocked for
- 1:46us. Just in case, I should mention that
- 1:48Instagram is banned in the Russian
- 1:49Federation. In 2022, I was a
- 1:51stay-at-home mom with an income of
- 1:5420,000 rubles. And I was doing SMM. I
- 1:57was an SMM manager. When it happened,
- 2:00when Instagram was blocked, my client
- 2:03told me straight: "You understand that
- 2:06half the audience is going to leave
- 2:08this platform, and for me to keep you
- 2:10on, so we can continue our work, we
- 2:13need to manage other social networks,"
- 2:15which makes sense. I accept that
- 2:19decision both as an entrepreneur and
- 2:21from the perspective of social media.
- 2:23Back then, we were forced to start
- 2:25embracing multi-channel presence.
- 2:27Basically, to keep you on, we need to
- 2:29manage something else. Let’s
- 2:31brainstorm, and we settled on the VK
- 2:34social network and, surprisingly,
- 2:36Pinterest. Back then I thought the
- 2:39circumstances were working out
- 2:41incredibly well for me because I asked
- 2:43the client to increase my income to
- 2:4530,000 rubles for managing two more
- 2:47social media accounts for their brand.
- 2:50So, my total income from this one
- 2:53project for three social networks came
- 2:55to 30,000 rubles. I was incredibly
- 2:58happy about it because, of course,
- 3:00I’d been working there for 20,000 for
- 3:02almost a year, I wanted some growth,
- 3:04and I thought everything was falling
- 3:06into place. If only I had known what a
- 3:09trap I had set for myself back then.
- 3:11Even though we ended up parting ways on
- 3:13bad terms, it was thanks to him, that
- 3:16client, that I learned about this
- 3:18platform, for which I’ll probably
- 3:20always be very grateful. Anyway, I was
- 3:22told that they had an account. This
- 3:25account hadn't been active for a long
- 3:27time—I think they hadn't touched it
- 3:29for over a year—yet it was generating
- 3:31500,000 views on Pinterest every month.
- 3:34I was stunned, thinking: "Wait, you
- 3:35mean you can just stop managing a
- 3:36platform and it still gets half a
- 3:37million reach a month?" Seriously? Some
- 3:40girl had set it up for them a long time
- 3:42ago, organized everything, set up the
- 3:44boards, and uploaded tons of pins. And
- 3:46this account, can you imagine, had just
- 3:48been growing on autopilot year after
- 3:50year on its own. Essentially, it was
- 3:52running itself. And when I found out
- 3:54about this, I was, of course,
- 3:56incredibly curious about how that was
- 3:57even possible, what kind of platform it
- 3:59was, and the fact that you could even
- 4:00use Pinterest was a total discovery for
- 4:02me. Well, like for many people, it
- 4:04opens up this option: wow, I thought
- 4:06you could only save pictures there. I
- 4:08had the exact same experience.
- 4:11Naturally, I quickly started studying
- 4:13the platform because I was curious, and
- 4:16because I needed to earn those 30,000
- 4:18rubles. Which I would end up looking
- 4:21back on for a long time to come. And in
- 4:23reality, I was holding onto that money
- 4:25for dear life because, for me, it was
- 4:27literally everything. It was my only
- 4:30source of income since, remember, I was
- 4:32on maternity leave, and I had a
- 4:34desperate desire to help my husband
- 4:36with our family finances. And this
- 4:39money was literally, well, maybe not a
- 4:41lifeline, but a very important
- 4:43contribution to the family. In the past
- 4:45, even before 2022, I was a content
- 4:47photographer. I also did SMM, so I have
- 4:50quite a lot of experience—literally
- 4:52since 2017 I've had SMM experience. I
- 4:54had quite a lot of content photography
- 4:56clients in St. Petersburg, and among
- 4:58entrepreneurs, as well as just girls,
- 5:01we would host photo days. But there was
- 5:03a cap on my income there too, yes,
- 5:055-7,000 rubles for an hour-long shoot.
- 5:08And those shoots were absolutely
- 5:10exhausting. Constant moving around,
- 5:12constant trips to photo studios. Plus,
- 5:15I live quite far from the city center.
- 5:17It took up so much time and required so
- 5:19much effort to organize. I constantly
- 5:21had to think about who to leave my
- 5:23child with. She was still little and
- 5:25didn't go to daycare yet. In short,
- 5:27every shoot felt like some kind of
- 5:29heroic feat for me. And, of course, I
- 5:31was constantly thinking that I needed
- 5:33to change something. Those thoughts
- 5:35were literally wearing me out. And you
- 5:38know, every New Year, I would make a
- 5:40wish that I was finding a new
- 5:42profession, that I was leaving SMM,
- 5:44leaving content photography, and
- 5:46reaching a new income level. You know,
- 5:49all those wishes written on pieces of
- 5:51paper—that was just me for several
- 5:53years in a row. How much inner turmoil
- 5:55was there? Well, I think you understand
- 5:57why it's hard for me to record this
- 5:58video now. So I hope this video will be
- 6:00a source of support for those who are
- 6:03in such a situation, who are literally
- 6:05at this point right now. Whether you're
- 6:08a burnt-out SMM manager, a stay-at-home
- 6:11mom wanting to help her family, or
- 6:13someone dependent on a single source of
- 6:15income. These people will probably
- 6:19understand me and my feelings right now
- 6:21, because you're familiar with that
- 6:23terrible state where you desperately
- 6:25want to break that dependency but are
- 6:27also terrified of losing what you
- 6:29already have. Those clients, that money
- 6:32. It is, essentially, the only thing
- 6:34keeping you afloat right now. Anyway,
- 6:36let's take a deep breath. When I was
- 6:39first told about the magic of Pinterest
- 6:41, I had no idea that you could
- 6:43naturally get traffic, brand awareness,
- 6:45sales, views, and reach from that
- 6:47platform. And the funniest thing is
- 6:50that the client's account hadn't been
- 6:51active for a long time, but our new
- 6:53photos, which I personally shot for
- 6:55that brand, were constantly being
- 6:56uploaded to Pinterest. We kept finding
- 6:59our new collections there. And I kept
- 7:02thinking: "Damn, it's so frustrating
- 7:04that some stranger is uploading my
- 7:05photos, which I created." Anyway, we
- 7:08even tried to fight it, wrote to
- 7:10support, and filed complaints.
- 7:11Sometimes it worked, sometimes it
- 7:13didn't. A lot of foreign accounts were
- 7:15posting those photos to their pages.
- 7:17All in all, it was a complete mess.
- 7:20Just so you know, it was an account for
- 7:22balloons, and I personally shot some
- 7:24very beautiful content for them. I
- 7:26started working with them as a content
- 7:28photographer, then did their SMM. That
- 7:30theft of their content went on for
- 7:32quite a long time, right? I think
- 7:33it’s probably still going on right
- 7:35now. But that means the content is
- 7:37great, it’s interesting, you could
- 7:39say, and it belongs on Pinterest. So,
- 7:42it was actually quite pleasant,
- 7:44personally for me, as the author of
- 7:45those photos, to see it getting boosted
- 7:47like that. So, if you notice this
- 7:50happening to you—that you aren’t on
- 7:52Pinterest yet, but your content is
- 7:53already living there, someone else is
- 7:55posting it—that’s a sign that you
- 7:56need to be there, that your content is
- 7:58great, and that someone has already
- 7:59started promoting it for you; keep that
- 8:01in mind. Let's get back to it. So, I
- 8:03started diving into Pinterest. I
- 8:05started learning all the nuances, I
- 8:07began running an account, and, you know
- 8:10, moving directly from theory to
- 8:12practice. I gathered information bit by
- 8:14bit, because back then, in 2022, there
- 8:16weren’t any courses like there are
- 8:18now; now I have colleagues, and I’m
- 8:21launching my own training. Back then,
- 8:23my client gave me some lectures from a
- 8:25girl who had managed it before them.
- 8:27They were some very poor-quality
- 8:29recordings of live presentations. I
- 8:32watched it all, absorbed it, and
- 8:34practiced right away. Yeah. And
- 8:36honestly, I didn't exactly have extra
- 8:38money to spend on training. Of course,
- 8:41I went on to figure everything out with
- 8:44my own hands, gathering it all bit by
- 8:46bit. And essentially, I had a great
- 8:48start because I had hands-on practice
- 8:50immediately. I mean, I was managing an
- 8:52account directly, testing different
- 8:54hypotheses, and we almost immediately
- 8:56started growing, reaching nearly a
- 8:58million views per month. Although at
- 9:00first everything seemed quite difficult
- 9:02, because it was a completely confusing
- 9:04platform; I understood right away that
- 9:06it wasn't Instagram and that it worked
- 9:08quite differently. The girl who managed
- 9:11it before, whose lectures I studied,
- 9:13used quite complex methods to promote
- 9:16Pinterest. And what can I say, the
- 9:19platform at that time, in 2020, wasn't
- 9:21as adaptive and user-friendly as it is
- 9:23now. There were indeed some rather
- 9:25convoluted schemes for posting pins.
- 9:26You had to use a computer, you had to
- 9:29label absolutely every file, rename it
- 9:32for SEO, and add all the tags you
- 9:35wanted. I mean, imagine, before posting
- 9:37an image, you sit there renaming every
- 9:40single file. And you write the titles
- 9:42and tags manually. All of that was,
- 9:44well, a real pain. And at the time it
- 9:46seemed to me that, yes, it works great,
- 9:48but it’s quite complicated, I want it
- 9:51simpler, and I will think about how to
- 9:53make it simpler. So I thought about it.
- 9:55And then it hit me, what if I start a
- 9:57personal page, because I’d been
- 9:59running Pinterest for them actively for
- 10:01half a year, everything was great,
- 10:02everything worked, I liked it a lot. I
- 10:04immediately saw the response from the
- 10:07platform, saw the views, saw the reach.
- 10:09The client saw it too, they liked
- 10:11everything. I thought: "Darn, I’m
- 10:12managing it for them, why can't I do it
- 10:14for myself?" At the time I was doing
- 10:16all this, let me remind you, I didn't
- 10:18have a personal brand. I mean, I was
- 10:20just a regular stay-at-home mom. I had
- 10:22my own Instagram with 500 followers. I
- 10:25had absolutely nothing else besides
- 10:27Instagram. Well, a VK page that had
- 10:29been around since 2009, you know. And,
- 10:32you know, there was certainly a sea of
- 10:34ambition to develop myself, but
- 10:36technically there was no time for
- 10:38myself. And I thought: "Why don't I,
- 10:41why don't I start my own page on
- 10:43Pinterest?" I started it. And those 500
- 10:46followers of mine on Instagram versus
- 10:49my first 17,000 views on Pinterest, of
- 10:52course, played a cruel trick on me.
- 10:55Because when I saw, wow, I'm struggling
- 10:58here with this new Reels format on my
- 11:00blog and they aren't getting anything
- 11:02at all. And here I posted a few
- 11:04pictures and I already had 17,000 views
- 11:06. For me, these were, you know, such
- 11:08wild numbers. I mean, I wasn't used to
- 11:11anyone noticing me, because the
- 11:13Instagram I'd been running had been
- 11:15quiet for almost 10 years, and here I
- 11:17jumped in and immediately got such a
- 11:19response. It inspired me insanely,
- 11:22cheered me up, and gave me the strength
- 11:24to keep moving forward. It was nonsense
- 11:26, absolute nonsense, to have anything
- 11:27take off on Insta, and then have this
- 11:29effect here. And of course, I was
- 11:31stunned that they noticed me so quickly
- 11:33. As for Instagram, I was already sure
- 11:36that I would never succeed in growing a
- 11:38blog, that those 500 followers of mine,
- 11:40just friends, would stay with me
- 11:42forever, because, well, I had tried
- 11:44everything, it felt like there was
- 11:46simply no hope left. So, you know, I
- 11:49sort of accepted the role of a shadow
- 11:51operator for myself, that yes, I’m
- 11:53great, of course, but one day, perhaps,
- 11:56I'll have time for myself, while for
- 11:58now I'll just be an SMM manager running
- 12:00projects. And I managed VK like that
- 12:03for another year, I managed Pinterest,
- 12:06and I managed Instagram for a client.
- 12:09What annoyed me the most, of course,
- 12:11was VK. It didn’t provide any
- 12:13response at all. And Instagram also
- 12:15went downhill because of the VPNs. Yes,
- 12:17our metrics were really bad in some
- 12:19areas. But Pinterest was the one thing
- 12:22that consistently made me happy, that
- 12:24brought me great pleasure and didn't
- 12:26require much involvement from me at all
- 12:28, which is the most important thing.
- 12:31After 2022, we got VPNs. Work with
- 12:34Instagram continued. Of course, nobody
- 12:36really left it. It’s clear that part
- 12:38of the audience dropped off, but still.
- 12:41At some point, I caught myself thinking
- 12:43that I was spending all my free time on
- 12:45the client. VPNs were still free back
- 12:48then, and constantly logging in and out
- 12:51was very difficult. I mean, it took
- 12:53twice as much time just to maintain the
- 12:55same social network. At this point, I
- 12:58should remind you that others started
- 13:01developing and many people were gaining
- 13:03an audience. I saw all of this, and I
- 13:06wanted the same. Naturally, I started
- 13:08to wonder, why am I any worse, why
- 13:10can't I do it too? I started getting
- 13:13angry at myself for not being able to
- 13:15devote enough time to myself, that all
- 13:17my free time went to the client, to
- 13:18stories that were no longer having any
- 13:20effect at all. And I was posting them
- 13:23almost without any days off. I had,
- 13:26mind you, one day off a week, on
- 13:28Saturday, and on Sunday we had a weekly
- 13:30segment for two years. I didn't really
- 13:34have any days off on Sunday, and
- 13:35Saturday wasn't much of a day off if
- 13:36you knew you had to post something the
- 13:38next day. Stories, let me remind you,
- 13:40are a format that you can't even
- 13:42schedule, meaning you have to post them
- 13:44in the moment. And that, to put it
- 13:46mildly, was not great. And of course,
- 13:49it all started to wear me down little
- 13:51by little, managing platforms, two out
- 13:53of three of which weren't giving any,
- 13:55you know, decent results, and you're
- 13:57constantly being nagged about every, I
- 13:59don't know, comma, about the number of
- 14:01subscribers, and so on. That’s not
- 14:03very good. My resources were dwindling
- 14:05to zero. I wanted freedom more and more
- 14:08. I was increasingly angry that I
- 14:10couldn't devote enough time to my own
- 14:12blog. But the most ridiculous thing was
- 14:14that all my attempts to raise my rates
- 14:17in this project, to be at least a
- 14:19little loyal to the client, to see some
- 14:21kind of development in this project,
- 14:23they all amounted to nothing. They made
- 14:26my place very clear, they made it clear
- 14:28that 30 was the ceiling, even more than
- 14:29what I was getting. Every time I tried
- 14:33to bring this up, the tone of our
- 14:34conversation would change, I was put
- 14:36back in my place, and shown how other
- 14:38employees were valued compared to me,
- 14:40partly because I didn't go to the
- 14:41office. It was remote work, like no one
- 14:45sees how hard I work every day. Anyway,
- 14:47there was a lot, let's not get into
- 14:49that right now. But what I know for
- 14:51sure is that Instagram brought and
- 14:53still brings good orders to the brand,
- 14:55thanks in part to the content I filmed,
- 14:58because they still use it today. At
- 15:00that moment, I wanted to leave more and
- 15:02more, but I held on to this opportunity
- 15:05, the opportunity for this income,
- 15:07because it suited me as a mom on
- 15:09maternity leave, yes, remote work, and
- 15:11overall we still had friendly, cordial
- 15:14relations with the client. We tried to
- 15:16maintain them well, despite all these
- 15:18moments. But I was mostly afraid of
- 15:20running out of money. That trap, where
- 15:23you depend on one source of income, it
- 15:26really had a grip on me. When I decided
- 15:29to run Pinterest for myself, and
- 15:31continued to enjoy it, yes, quietly, so
- 15:33to speak, I thought: "Why am I not
- 15:35talking about this in my blog? It's
- 15:37just so cool. Of all the platforms,
- 15:40this one is the one that really makes
- 15:41me happy and helps me. I even started
- 15:44getting followers there already. Why am
- 15:46I keeping quiet about this? Why am I
- 15:47keeping quiet about the fact that I run
- 15:48a client's Pinterest? And I started
- 15:50showing all of this, how many views the
- 15:52client has, what Pinterest brings. I
- 15:54just started posting stories about it.
- 15:57And when my 500 followers started
- 15:59giving me such crazy feedback on my
- 16:01stories, I thought, wow, like this
- 16:03topic is apparently potential, this
- 16:05topic is interesting. And what’s more
- 16:08, when I started sharing what I do,
- 16:11what I post on Pinterest, and just
- 16:13talking about Pinterest, I started
- 16:15getting inquiries for management
- 16:17through word of mouth from my 500
- 16:19friends. I mean, people were being
- 16:22nurtured just by my stories about
- 16:23Pinterest. They were interested in this
- 16:25topic. They were all looking for
- 16:27something new, something fresh, some
- 16:29new source of traffic, and so on. And
- 16:31they wrote to me:" Masha, help me.
- 16:33Masha, manage it for me, Masha, tell me
- 16:35how. "So, I realized that this topic is
- 16:37relevant. At that time, by the way,
- 16:39guides for subscriptions were becoming
- 16:41popular, and I quickly realized that
- 16:43too. One girl came across my Reels. She
- 16:46launched a Pinterest guide for
- 16:48designers. Basically, how a designer
- 16:50can grow on Pinterest. I saw it and
- 16:52thought," Wow, that's a brilliant idea.
- 16:54"And I wanted to create a Pinterest
- 16:55guide for everyone, for anyone. I
- 16:57called it: Pinterest for everyone. I
- 16:59really wanted an average person who,
- 17:01like me, was burnt out from Instagram,
- 17:03to start growing on Pinterest, to try
- 17:05running a Pinterest account, because
- 17:07based on the response from my followers
- 17:09, I was sure that few people knew about
- 17:11it. And that’s exactly how it was. At
- 17:13first, the videos I made for this guide
- 17:16didn't take off. It was a guide, and I
- 17:19think it was for a repost at first. But
- 17:21after a few attempts that I didn't give
- 17:24up on, one of my videos went viral,
- 17:27then another one right after. And so, I
- 17:30went from 500 followers to 14,000
- 17:32followers in just a couple of months
- 17:35over the summer. That was the summer of
- 17:372023. I personally sent the guide to
- 17:40everyone in DMs because there were no
- 17:42bots yet. And I came up with the funnel
- 17:45myself back then; I was probably one of
- 17:47the first ten people to think of
- 17:48throwing the guide into a Telegram
- 17:50channel and directing everyone there to
- 17:51get it. The channel wasn't even
- 17:53properly set up. I just had the guide
- 17:55there and wrote that it would get
- 17:57interesting on the channel soon. Stay
- 17:59tuned. People just stayed voluntarily.
- 18:01Overall, it was a" wow "moment. It was
- 18:03something new at the time. People were
- 18:05incredibly grateful for that guide.
- 18:06I’ve probably never received so many
- 18:08messages of gratitude. And now, when
- 18:11you send out some freebie on Instagram,
- 18:13nobody even says thank you. But back
- 18:16then, people were incredibly grateful;
- 18:18they really loved the information I was
- 18:20sharing. In short, I think I booked out
- 18:24my Pinterest consultation slots for two
- 18:27months in advance. In parallel, let me
- 18:31remind you, I was an active Pinterest
- 18:33manager, and from what I shared in my
- 18:35stories, yes, even with my 500
- 18:36followers, I got two more clients for
- 18:38Pinterest management. Why am I saying
- 18:41all this now? Because, yes, my audience
- 18:43grew, but at the beginning, when I just
- 18:46decided to share what I was doing, the
- 18:48fact that I was running a client's
- 18:50Pinterest account, I literally got two
- 18:52clients through word of mouth. One
- 18:55client was a wedding and evening dress
- 18:58tailor, and the second client was for
- 19:00Italian bags; one was international, a
- 19:02company from Montenegro, and the second
- 19:05was in St. Petersburg. So, back then,
- 19:09at that moment, I became a Pinterest
- 19:11manager, without even realizing how it
- 19:14all happened, with three accounts to
- 19:16manage, and I doubled my rate. Because
- 19:20for one account I was charging, I think
- 19:22, 15 to 20,000 per month at that time,
- 19:24and I doubled my income in just a
- 19:26couple of weeks, you know. I was
- 19:30honestly shocked that for just two new
- 19:32projects I was getting the same money I
- 19:35got for three social media accounts I
- 19:37managed for an SMM client, while
- 19:40spending significantly less time
- 19:42posting pictures on Pinterest. That the
- 19:45project which took all my strength, my
- 19:47resources, and my nerves wasn't that
- 19:49profitable for me anymore. Because I
- 19:52could earn the same money just by
- 19:54spending 2 hours a week. The project
- 19:58where I even posted stories on weekends
- 20:01, where I stopped being valued, didn't
- 20:03offer me any growth, even in a basic
- 20:06moral sense. Not to mention, when I
- 20:09started comparing the SMM specialist
- 20:11profession with being a Pinterest
- 20:13manager, I caught myself thinking that
- 20:15when I gave birth to my child a couple
- 20:17of years earlier, while doing SMM, I
- 20:19was posting stories from the maternity
- 20:21ward. I absolutely hate the stories
- 20:23format, it’s terrible. I have so many
- 20:25bad memories associated with it, you
- 20:26can't even imagine. And I am very glad
- 20:28that in the current reality, stories
- 20:30are starting to fade away. Just imagine
- 20:32, lying in the maternity ward, posting
- 20:34stories, or just posting pictures on
- 20:37Pinterest. Spending 2-3 hours a week on
- 20:39it. Well, the difference is obvious, I
- 20:41think. It started to dawn on me that I
- 20:43had been doing something wrong before,
- 20:45and that it could be done in a new way.
- 20:48And in general, yes, this thought:"
- 20:49Wait, was that even possible? "" Was it
- 20:51possible to do it differently? "Without
- 20:52getting scolded for every comma in the
- 20:54stories. And, of course, without being
- 20:56devalued. I realized that I could take
- 20:58on one more account, and another. I
- 21:00could earn 60, or even 100,000 rubles.
- 21:03On Pinterest. And I would be working
- 21:05for myself. I would have more free time
- 21:07for my child, for my own desires, and
- 21:10for my blog. I would literally create
- 21:12my own schedule. That’s just super.
- 21:14When the blog grew, I was already
- 21:16managing several accounts. I was
- 21:18already an active manager. I was
- 21:20already busy with Pinterest
- 21:21consultations. I mean, I understood
- 21:23that that was it, I was an expert in
- 21:25this field, this was my thing. And
- 21:27naturally, I dove even deeper into it.
- 21:29I’ve had so many stories, cases, and
- 21:32conversations with students, people
- 21:34coming for consultations, and brands.
- 21:37And you know, at that moment, I
- 21:39realized that Pinterest was exactly
- 21:41what helped me be seen, truly seen, and
- 21:44heard. It’s an incredible feeling.
- 21:47The inspiration, the peace, the comfort
- 21:49of this platform, and the lack of that
- 21:52endless content consumption like on
- 21:54that one famous app, well, it was a
- 21:56discovery and a big opportunity for me.
- 22:01Of course, when my blog grew, my SMM
- 22:04client found out and saw it, and we
- 22:06still tried to work for a while and
- 22:09keep things professional. But naturally
- 22:13, no one likes someone else’s success
- 22:15. At some point, I realized I just
- 22:16couldn't deal with them anymore, and I
- 22:18didn't want to. That moment when I had
- 22:21to be brave and say I was leaving—my
- 22:23growth, my financial situation, well,
- 22:25it wasn't exactly met with open arms;
- 22:28they didn't want to let me go. Being a
- 22:31good professional, I agreed to work for
- 22:33two more weeks. Just to mention, I
- 22:35wasn't officially employed there.
- 22:37Nevertheless, I worked those two weeks.
- 22:40Then they asked for another two weeks
- 22:42to train a new specialist. I passed on
- 22:45everything I had—all my skills and
- 22:46all my knowledge. What’s more, I even
- 22:48posted content for this specialist,
- 22:51even though I didn't have to anymore.
- 22:53In short, it was a long, tedious
- 22:54process to get out. And in the end,
- 22:56naturally, I became the scapegoat. They
- 22:59accused me of training the employee
- 23:01poorly, of leaving on bad terms, and of
- 23:04not dedicating enough time to it all.
- 23:07Even though I was working for free,
- 23:09mind you, and training them for free
- 23:11for the last, what? Four weeks, if not
- 23:13more. Well, naturally, it all ended
- 23:15miserably, and we parted on bad terms.
- 23:17I felt that all my hard work had been
- 23:19devalued. I won't say that I was just,
- 23:22you know, a little innocent lamb. I
- 23:23spoke my mind at the end, too, and
- 23:25probably dumped everything that had
- 23:26been bothering me. Considering I’m
- 23:29not a confrontational person at all, to
- 23:31push me to that point—well, I’m
- 23:33usually very patient. Yeah.
- 23:35Nevertheless, we parted ways badly. But
- 23:37even at that price, guys, how happy I
- 23:40was to finally be free. It's just
- 23:43impossible to put into words how glad I
- 23:46was to realize that was it—I was on
- 23:48my own, my own boss. I could take on my
- 23:51own projects, choose which ones to take
- 23:53, who to work with and who not to,
- 23:55dictate my own terms, show my
- 23:57professionalism, not be devalued, and
- 23:59so on. Despite such a bad ending and a
- 24:03bad price, I am incredibly grateful to
- 24:05that client, my customer and friend at
- 24:08the time, because thanks to their case,
- 24:11I made a name for myself and learned
- 24:13about Pinterest. They were the ones who
- 24:17showed me how Pinterest can work. This
- 24:20is a story for those who might be
- 24:22feeling burned out right now, who are
- 24:24managing accounts just like I once did
- 24:26for 30,000, 40,000, or maybe even
- 24:2820,000 still today. There are such
- 24:30people, I know for a fact. And,
- 24:32consequently, they are hitting a
- 24:34ceiling. Friends, please pay attention
- 24:36to the profession of a Pinterest
- 24:38manager. The market is still wide open.
- 24:42There are extremely few decent
- 24:43specialists. I mean, those who can
- 24:45provide high-quality help to businesses
- 24:47, manage accounts, and bring in great
- 24:50results—they are truly worth their
- 24:52weight in gold. By the way, what
- 24:54exactly does a Pinterest manager do in
- 24:56more detail? What do they earn money on
- 24:58? What does a business pay them for?
- 24:59I’ve covered the functional side in a
- 25:01separate video, which you can find on
- 25:03my channel. And I will definitely leave
- 25:05a link in the description now, go ahead
- 25:06and watch it. Two years into blogging,
- 25:10fast-forwarding to this point, I
- 25:12realized that I want to teach this
- 25:14specific profession, that I am ready to
- 25:16talk about it without inner pain, and I
- 25:18am ready to take responsibility for
- 25:21graduating top-tier specialists. During
- 25:24this time, I’ve already helped many
- 25:26brands and many bloggers. I even had my
- 25:29own Pinterest management agency a year
- 25:31and a half ago, but due to being so
- 25:33busy, I couldn't fully commit to it
- 25:35because I moved into educational
- 25:37products and blogging, and I can't
- 25:39devote enough quality time to brand
- 25:40promotion; I believe it's a separate
- 25:42profession, and I want to provide the
- 25:44market with great specialists. I am
- 25:47stating this right now with full
- 25:48responsibility. Today is a rather
- 25:51difficult time, we have many bans, but
- 25:53Pinterest is not banned. And, my God,
- 25:56it is so great at helping to attract
- 25:58organic traffic without any unrealistic
- 26:00investments in advertising. If you are
- 26:03a stay-at-home mom or an SMM manager
- 26:06tired of the constant search for
- 26:08clients, or maybe an online specialist
- 26:10or just looking for a new profession
- 26:12for extra income for a few hours a week
- 26:14, be sure to look into this profession.
- 26:19Moreover, friends, this platform itself
- 26:21will give you peace, confidence, and
- 26:24that inspiration it once gave me.
- 26:27Believe me, Instagram definitely won't
- 26:29give you that. May my story inspire you
- 26:32to always choose yourself, not to be
- 26:34afraid of stepping into the new, and to
- 26:36put yourself first. I will remind you
- 26:39that my first clients and my first
- 26:41income came when I had 500 followers on
- 26:43my blog. Simply because I started to
- 26:46make myself known, sharing what I do,
- 26:49and stopped putting myself last.
- 26:52Overall, from the height of my
- 26:53experience, I can say that my main
- 26:55failing was that I was very convenient.
- 26:59I was such a convenient girl, a
- 27:01convenient employee; I agreed to
- 27:03everything, compromised, and accepted
- 27:05every condition I was invited to or
- 27:07offered. But thank God that at some
- 27:10point—I don't know, maybe my frontal
- 27:12lobes finished developing—I realized
- 27:13that I needed to choose myself. Even if
- 27:16it meant losing something, even if it
- 27:19meant letting go of that 30,000 monthly
- 27:22income to open a new chapter in my life
- 27:24, because I knew that otherwise, I
- 27:26would be making the same wish every New
- 27:29Year for many more years. You know, if
- 27:33back in '22 someone had told me that
- 27:35today I’d be recording this video,
- 27:38running a blog—even several blogs—
- 27:40and that I’d have not 500, but nearly
- 27:4230,000 followers on Instagram, I
- 27:44certainly wouldn't have believed it. I
- 27:48also wouldn't have believed that I’d
- 27:50be launching my own products, teaching
- 27:52people, speaking at SPB Fashion Week,
- 27:54or being invited as a speaker by the
- 27:57Aesthetics Department or Fit Stars. I
- 27:59would never have believed that Gold
- 28:01Apple would offer me a collaboration.
- 28:03In short, of course, I wouldn't have
- 28:05believed that I could help hundreds—
- 28:08thousands now, yes—of people discover
- 28:11Pinterest and be free. I definitely
- 28:13wouldn't have believed it. But
- 28:16everything starts with a single
- 28:17decision. Trying to learn something new
- 28:20, trying to walk into your fear,
- 28:22sometimes allowing yourself to go
- 28:24beyond the usual, and of course,
- 28:25valuing yourself and your time. I
- 28:28really want as many people as possible
- 28:30to learn about the profession that
- 28:32changed my life. And I really don't
- 28:35want you to spend months, as I once did
- 28:37, studying information, piecing it
- 28:39together bit by bit, and bumping into
- 28:41the same obstacles I once faced. I want
- 28:44you to be able to reach your goals much
- 28:47, much faster. And, of course, be able
- 28:50to reach your first stable income much
- 28:52faster. That is exactly why today I
- 28:55created a comprehensive Pinterest
- 28:57Manager training course, the likes of
- 28:59which practically doesn't exist on the
- 29:01market, because it's not just some
- 29:03platform course on" How to run
- 29:04Pinterest, "but a full-fledged system
- 29:06containing everything: from
- 29:08understanding how the platform itself
- 29:10works to finding clients, managing
- 29:12projects, and increasing your income.
- 29:16If while watching this video you
- 29:17recognized yourself even once, or maybe
- 29:19caught yourself thinking," Damn, this
- 29:21is exactly what I need, "please check
- 29:22the description. I have left all the
- 29:25detailed information there about the
- 29:28product, the program, its content, and
- 29:30the next start date. A few years ago, I
- 29:34couldn't even dream that I would be a
- 29:36Pinterest expert, an entrepreneur with
- 29:39my own online school, and have students
- 29:43I would teach and open new
- 29:45opportunities for—people just like I
- 29:48once was, SMM specialists or
- 29:50stay-at-home moms, my dear ones. But
- 29:54the more I see the results of my
- 29:56students, active managers, the more I
- 29:58realize that it’s all worth it. Stay
- 30:01on my blog, watch more about Pinterest,
- 30:04and learn more about Pinterest. I have
- 30:06a lot of free information about it. And
- 30:09may it inspire you to make changes just
- 30:11as it once inspired me. That’s all.
- 30:14Sending a hug.
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