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Как я начала зарабатывать с помощью Pinterest: моя история — Transcript

by Маша про Пинтерест • блогинг • продвижение · 5,414 words · 804 segments · language en · Watch on YouTube

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  1. 0:00Hello, everyone. You're on the Masha
  2. 0:03about Pinterest channel. And today we
  3. 0:05have a super unusual video for you.
  4. 0:07It’s so hard for me to film this. Oh
  5. 0:09my God. I even changed my location to
  6. 0:13be a bit closer to you, because today's
  7. 0:15video is my personal story. To be
  8. 0:18honest, I rarely tell this story and it
  9. 0:21took me a long time to gather the
  10. 0:23strength to share it, but I’m sure it
  11. 0:26will inspire many, and I just have to
  12. 0:29tell it now. This is a story about how
  13. 0:33I became an entrepreneur, how I built
  14. 0:35my own online school with million-ruble
  15. 0:38launches, how I became a blogger
  16. 0:40working with cool brands, and how I'm
  17. 0:42invited to speak at national-level
  18. 0:45events. Multi-channel blogging with a
  19. 0:48very loyal audience. In short, how I
  20. 0:50reached the point of working for myself
  21. 0:52, having freedom of choice, and running
  22. 0:55my own projects. And it all started
  23. 0:57from a point where I was just a
  24. 0:59burned-out SMM specialist with an
  25. 1:02income ceiling of 30,000 rubles.
  26. 1:04Spoiler. Everything I have, everything
  27. 1:07I mentioned to you earlier, all of it
  28. 1:09is thanks to Pinterest, or rather, not
  29. 1:11just Pinterest, but the profession of a
  30. 1:14Pinterest manager. This is the
  31. 1:16profession I'm talking about today, and
  32. 1:18it’s the profession that literally
  33. 1:20changed my life. I’m recording this
  34. 1:22video because I really want as many
  35. 1:24people as possible to know about it. So
  36. 1:27, are you ready? I’m a bit nervous
  37. 1:30because these are going to be some very
  38. 1:32personal things, so sit back and pour
  39. 1:33yourself some tea. Let’s go. So, the
  40. 1:37year 2022. The year when literally
  41. 1:40everything changed for all of us. I
  42. 1:41want to start right there, because that
  43. 1:44was the year Instagram was blocked for
  44. 1:46us. Just in case, I should mention that
  45. 1:48Instagram is banned in the Russian
  46. 1:49Federation. In 2022, I was a
  47. 1:51stay-at-home mom with an income of
  48. 1:5420,000 rubles. And I was doing SMM. I
  49. 1:57was an SMM manager. When it happened,
  50. 2:00when Instagram was blocked, my client
  51. 2:03told me straight: "You understand that
  52. 2:06half the audience is going to leave
  53. 2:08this platform, and for me to keep you
  54. 2:10on, so we can continue our work, we
  55. 2:13need to manage other social networks,"
  56. 2:15which makes sense. I accept that
  57. 2:19decision both as an entrepreneur and
  58. 2:21from the perspective of social media.
  59. 2:23Back then, we were forced to start
  60. 2:25embracing multi-channel presence.
  61. 2:27Basically, to keep you on, we need to
  62. 2:29manage something else. Let’s
  63. 2:31brainstorm, and we settled on the VK
  64. 2:34social network and, surprisingly,
  65. 2:36Pinterest. Back then I thought the
  66. 2:39circumstances were working out
  67. 2:41incredibly well for me because I asked
  68. 2:43the client to increase my income to
  69. 2:4530,000 rubles for managing two more
  70. 2:47social media accounts for their brand.
  71. 2:50So, my total income from this one
  72. 2:53project for three social networks came
  73. 2:55to 30,000 rubles. I was incredibly
  74. 2:58happy about it because, of course,
  75. 3:00I’d been working there for 20,000 for
  76. 3:02almost a year, I wanted some growth,
  77. 3:04and I thought everything was falling
  78. 3:06into place. If only I had known what a
  79. 3:09trap I had set for myself back then.
  80. 3:11Even though we ended up parting ways on
  81. 3:13bad terms, it was thanks to him, that
  82. 3:16client, that I learned about this
  83. 3:18platform, for which I’ll probably
  84. 3:20always be very grateful. Anyway, I was
  85. 3:22told that they had an account. This
  86. 3:25account hadn't been active for a long
  87. 3:27time—I think they hadn't touched it
  88. 3:29for over a year—yet it was generating
  89. 3:31500,000 views on Pinterest every month.
  90. 3:34I was stunned, thinking: "Wait, you
  91. 3:35mean you can just stop managing a
  92. 3:36platform and it still gets half a
  93. 3:37million reach a month?" Seriously? Some
  94. 3:40girl had set it up for them a long time
  95. 3:42ago, organized everything, set up the
  96. 3:44boards, and uploaded tons of pins. And
  97. 3:46this account, can you imagine, had just
  98. 3:48been growing on autopilot year after
  99. 3:50year on its own. Essentially, it was
  100. 3:52running itself. And when I found out
  101. 3:54about this, I was, of course,
  102. 3:56incredibly curious about how that was
  103. 3:57even possible, what kind of platform it
  104. 3:59was, and the fact that you could even
  105. 4:00use Pinterest was a total discovery for
  106. 4:02me. Well, like for many people, it
  107. 4:04opens up this option: wow, I thought
  108. 4:06you could only save pictures there. I
  109. 4:08had the exact same experience.
  110. 4:11Naturally, I quickly started studying
  111. 4:13the platform because I was curious, and
  112. 4:16because I needed to earn those 30,000
  113. 4:18rubles. Which I would end up looking
  114. 4:21back on for a long time to come. And in
  115. 4:23reality, I was holding onto that money
  116. 4:25for dear life because, for me, it was
  117. 4:27literally everything. It was my only
  118. 4:30source of income since, remember, I was
  119. 4:32on maternity leave, and I had a
  120. 4:34desperate desire to help my husband
  121. 4:36with our family finances. And this
  122. 4:39money was literally, well, maybe not a
  123. 4:41lifeline, but a very important
  124. 4:43contribution to the family. In the past
  125. 4:45, even before 2022, I was a content
  126. 4:47photographer. I also did SMM, so I have
  127. 4:50quite a lot of experience—literally
  128. 4:52since 2017 I've had SMM experience. I
  129. 4:54had quite a lot of content photography
  130. 4:56clients in St. Petersburg, and among
  131. 4:58entrepreneurs, as well as just girls,
  132. 5:01we would host photo days. But there was
  133. 5:03a cap on my income there too, yes,
  134. 5:055-7,000 rubles for an hour-long shoot.
  135. 5:08And those shoots were absolutely
  136. 5:10exhausting. Constant moving around,
  137. 5:12constant trips to photo studios. Plus,
  138. 5:15I live quite far from the city center.
  139. 5:17It took up so much time and required so
  140. 5:19much effort to organize. I constantly
  141. 5:21had to think about who to leave my
  142. 5:23child with. She was still little and
  143. 5:25didn't go to daycare yet. In short,
  144. 5:27every shoot felt like some kind of
  145. 5:29heroic feat for me. And, of course, I
  146. 5:31was constantly thinking that I needed
  147. 5:33to change something. Those thoughts
  148. 5:35were literally wearing me out. And you
  149. 5:38know, every New Year, I would make a
  150. 5:40wish that I was finding a new
  151. 5:42profession, that I was leaving SMM,
  152. 5:44leaving content photography, and
  153. 5:46reaching a new income level. You know,
  154. 5:49all those wishes written on pieces of
  155. 5:51paper—that was just me for several
  156. 5:53years in a row. How much inner turmoil
  157. 5:55was there? Well, I think you understand
  158. 5:57why it's hard for me to record this
  159. 5:58video now. So I hope this video will be
  160. 6:00a source of support for those who are
  161. 6:03in such a situation, who are literally
  162. 6:05at this point right now. Whether you're
  163. 6:08a burnt-out SMM manager, a stay-at-home
  164. 6:11mom wanting to help her family, or
  165. 6:13someone dependent on a single source of
  166. 6:15income. These people will probably
  167. 6:19understand me and my feelings right now
  168. 6:21, because you're familiar with that
  169. 6:23terrible state where you desperately
  170. 6:25want to break that dependency but are
  171. 6:27also terrified of losing what you
  172. 6:29already have. Those clients, that money
  173. 6:32. It is, essentially, the only thing
  174. 6:34keeping you afloat right now. Anyway,
  175. 6:36let's take a deep breath. When I was
  176. 6:39first told about the magic of Pinterest
  177. 6:41, I had no idea that you could
  178. 6:43naturally get traffic, brand awareness,
  179. 6:45sales, views, and reach from that
  180. 6:47platform. And the funniest thing is
  181. 6:50that the client's account hadn't been
  182. 6:51active for a long time, but our new
  183. 6:53photos, which I personally shot for
  184. 6:55that brand, were constantly being
  185. 6:56uploaded to Pinterest. We kept finding
  186. 6:59our new collections there. And I kept
  187. 7:02thinking: "Damn, it's so frustrating
  188. 7:04that some stranger is uploading my
  189. 7:05photos, which I created." Anyway, we
  190. 7:08even tried to fight it, wrote to
  191. 7:10support, and filed complaints.
  192. 7:11Sometimes it worked, sometimes it
  193. 7:13didn't. A lot of foreign accounts were
  194. 7:15posting those photos to their pages.
  195. 7:17All in all, it was a complete mess.
  196. 7:20Just so you know, it was an account for
  197. 7:22balloons, and I personally shot some
  198. 7:24very beautiful content for them. I
  199. 7:26started working with them as a content
  200. 7:28photographer, then did their SMM. That
  201. 7:30theft of their content went on for
  202. 7:32quite a long time, right? I think
  203. 7:33it’s probably still going on right
  204. 7:35now. But that means the content is
  205. 7:37great, it’s interesting, you could
  206. 7:39say, and it belongs on Pinterest. So,
  207. 7:42it was actually quite pleasant,
  208. 7:44personally for me, as the author of
  209. 7:45those photos, to see it getting boosted
  210. 7:47like that. So, if you notice this
  211. 7:50happening to you—that you aren’t on
  212. 7:52Pinterest yet, but your content is
  213. 7:53already living there, someone else is
  214. 7:55posting it—that’s a sign that you
  215. 7:56need to be there, that your content is
  216. 7:58great, and that someone has already
  217. 7:59started promoting it for you; keep that
  218. 8:01in mind. Let's get back to it. So, I
  219. 8:03started diving into Pinterest. I
  220. 8:05started learning all the nuances, I
  221. 8:07began running an account, and, you know
  222. 8:10, moving directly from theory to
  223. 8:12practice. I gathered information bit by
  224. 8:14bit, because back then, in 2022, there
  225. 8:16weren’t any courses like there are
  226. 8:18now; now I have colleagues, and I’m
  227. 8:21launching my own training. Back then,
  228. 8:23my client gave me some lectures from a
  229. 8:25girl who had managed it before them.
  230. 8:27They were some very poor-quality
  231. 8:29recordings of live presentations. I
  232. 8:32watched it all, absorbed it, and
  233. 8:34practiced right away. Yeah. And
  234. 8:36honestly, I didn't exactly have extra
  235. 8:38money to spend on training. Of course,
  236. 8:41I went on to figure everything out with
  237. 8:44my own hands, gathering it all bit by
  238. 8:46bit. And essentially, I had a great
  239. 8:48start because I had hands-on practice
  240. 8:50immediately. I mean, I was managing an
  241. 8:52account directly, testing different
  242. 8:54hypotheses, and we almost immediately
  243. 8:56started growing, reaching nearly a
  244. 8:58million views per month. Although at
  245. 9:00first everything seemed quite difficult
  246. 9:02, because it was a completely confusing
  247. 9:04platform; I understood right away that
  248. 9:06it wasn't Instagram and that it worked
  249. 9:08quite differently. The girl who managed
  250. 9:11it before, whose lectures I studied,
  251. 9:13used quite complex methods to promote
  252. 9:16Pinterest. And what can I say, the
  253. 9:19platform at that time, in 2020, wasn't
  254. 9:21as adaptive and user-friendly as it is
  255. 9:23now. There were indeed some rather
  256. 9:25convoluted schemes for posting pins.
  257. 9:26You had to use a computer, you had to
  258. 9:29label absolutely every file, rename it
  259. 9:32for SEO, and add all the tags you
  260. 9:35wanted. I mean, imagine, before posting
  261. 9:37an image, you sit there renaming every
  262. 9:40single file. And you write the titles
  263. 9:42and tags manually. All of that was,
  264. 9:44well, a real pain. And at the time it
  265. 9:46seemed to me that, yes, it works great,
  266. 9:48but it’s quite complicated, I want it
  267. 9:51simpler, and I will think about how to
  268. 9:53make it simpler. So I thought about it.
  269. 9:55And then it hit me, what if I start a
  270. 9:57personal page, because I’d been
  271. 9:59running Pinterest for them actively for
  272. 10:01half a year, everything was great,
  273. 10:02everything worked, I liked it a lot. I
  274. 10:04immediately saw the response from the
  275. 10:07platform, saw the views, saw the reach.
  276. 10:09The client saw it too, they liked
  277. 10:11everything. I thought: "Darn, I’m
  278. 10:12managing it for them, why can't I do it
  279. 10:14for myself?" At the time I was doing
  280. 10:16all this, let me remind you, I didn't
  281. 10:18have a personal brand. I mean, I was
  282. 10:20just a regular stay-at-home mom. I had
  283. 10:22my own Instagram with 500 followers. I
  284. 10:25had absolutely nothing else besides
  285. 10:27Instagram. Well, a VK page that had
  286. 10:29been around since 2009, you know. And,
  287. 10:32you know, there was certainly a sea of
  288. 10:34ambition to develop myself, but
  289. 10:36technically there was no time for
  290. 10:38myself. And I thought: "Why don't I,
  291. 10:41why don't I start my own page on
  292. 10:43Pinterest?" I started it. And those 500
  293. 10:46followers of mine on Instagram versus
  294. 10:49my first 17,000 views on Pinterest, of
  295. 10:52course, played a cruel trick on me.
  296. 10:55Because when I saw, wow, I'm struggling
  297. 10:58here with this new Reels format on my
  298. 11:00blog and they aren't getting anything
  299. 11:02at all. And here I posted a few
  300. 11:04pictures and I already had 17,000 views
  301. 11:06. For me, these were, you know, such
  302. 11:08wild numbers. I mean, I wasn't used to
  303. 11:11anyone noticing me, because the
  304. 11:13Instagram I'd been running had been
  305. 11:15quiet for almost 10 years, and here I
  306. 11:17jumped in and immediately got such a
  307. 11:19response. It inspired me insanely,
  308. 11:22cheered me up, and gave me the strength
  309. 11:24to keep moving forward. It was nonsense
  310. 11:26, absolute nonsense, to have anything
  311. 11:27take off on Insta, and then have this
  312. 11:29effect here. And of course, I was
  313. 11:31stunned that they noticed me so quickly
  314. 11:33. As for Instagram, I was already sure
  315. 11:36that I would never succeed in growing a
  316. 11:38blog, that those 500 followers of mine,
  317. 11:40just friends, would stay with me
  318. 11:42forever, because, well, I had tried
  319. 11:44everything, it felt like there was
  320. 11:46simply no hope left. So, you know, I
  321. 11:49sort of accepted the role of a shadow
  322. 11:51operator for myself, that yes, I’m
  323. 11:53great, of course, but one day, perhaps,
  324. 11:56I'll have time for myself, while for
  325. 11:58now I'll just be an SMM manager running
  326. 12:00projects. And I managed VK like that
  327. 12:03for another year, I managed Pinterest,
  328. 12:06and I managed Instagram for a client.
  329. 12:09What annoyed me the most, of course,
  330. 12:11was VK. It didn’t provide any
  331. 12:13response at all. And Instagram also
  332. 12:15went downhill because of the VPNs. Yes,
  333. 12:17our metrics were really bad in some
  334. 12:19areas. But Pinterest was the one thing
  335. 12:22that consistently made me happy, that
  336. 12:24brought me great pleasure and didn't
  337. 12:26require much involvement from me at all
  338. 12:28, which is the most important thing.
  339. 12:31After 2022, we got VPNs. Work with
  340. 12:34Instagram continued. Of course, nobody
  341. 12:36really left it. It’s clear that part
  342. 12:38of the audience dropped off, but still.
  343. 12:41At some point, I caught myself thinking
  344. 12:43that I was spending all my free time on
  345. 12:45the client. VPNs were still free back
  346. 12:48then, and constantly logging in and out
  347. 12:51was very difficult. I mean, it took
  348. 12:53twice as much time just to maintain the
  349. 12:55same social network. At this point, I
  350. 12:58should remind you that others started
  351. 13:01developing and many people were gaining
  352. 13:03an audience. I saw all of this, and I
  353. 13:06wanted the same. Naturally, I started
  354. 13:08to wonder, why am I any worse, why
  355. 13:10can't I do it too? I started getting
  356. 13:13angry at myself for not being able to
  357. 13:15devote enough time to myself, that all
  358. 13:17my free time went to the client, to
  359. 13:18stories that were no longer having any
  360. 13:20effect at all. And I was posting them
  361. 13:23almost without any days off. I had,
  362. 13:26mind you, one day off a week, on
  363. 13:28Saturday, and on Sunday we had a weekly
  364. 13:30segment for two years. I didn't really
  365. 13:34have any days off on Sunday, and
  366. 13:35Saturday wasn't much of a day off if
  367. 13:36you knew you had to post something the
  368. 13:38next day. Stories, let me remind you,
  369. 13:40are a format that you can't even
  370. 13:42schedule, meaning you have to post them
  371. 13:44in the moment. And that, to put it
  372. 13:46mildly, was not great. And of course,
  373. 13:49it all started to wear me down little
  374. 13:51by little, managing platforms, two out
  375. 13:53of three of which weren't giving any,
  376. 13:55you know, decent results, and you're
  377. 13:57constantly being nagged about every, I
  378. 13:59don't know, comma, about the number of
  379. 14:01subscribers, and so on. That’s not
  380. 14:03very good. My resources were dwindling
  381. 14:05to zero. I wanted freedom more and more
  382. 14:08. I was increasingly angry that I
  383. 14:10couldn't devote enough time to my own
  384. 14:12blog. But the most ridiculous thing was
  385. 14:14that all my attempts to raise my rates
  386. 14:17in this project, to be at least a
  387. 14:19little loyal to the client, to see some
  388. 14:21kind of development in this project,
  389. 14:23they all amounted to nothing. They made
  390. 14:26my place very clear, they made it clear
  391. 14:28that 30 was the ceiling, even more than
  392. 14:29what I was getting. Every time I tried
  393. 14:33to bring this up, the tone of our
  394. 14:34conversation would change, I was put
  395. 14:36back in my place, and shown how other
  396. 14:38employees were valued compared to me,
  397. 14:40partly because I didn't go to the
  398. 14:41office. It was remote work, like no one
  399. 14:45sees how hard I work every day. Anyway,
  400. 14:47there was a lot, let's not get into
  401. 14:49that right now. But what I know for
  402. 14:51sure is that Instagram brought and
  403. 14:53still brings good orders to the brand,
  404. 14:55thanks in part to the content I filmed,
  405. 14:58because they still use it today. At
  406. 15:00that moment, I wanted to leave more and
  407. 15:02more, but I held on to this opportunity
  408. 15:05, the opportunity for this income,
  409. 15:07because it suited me as a mom on
  410. 15:09maternity leave, yes, remote work, and
  411. 15:11overall we still had friendly, cordial
  412. 15:14relations with the client. We tried to
  413. 15:16maintain them well, despite all these
  414. 15:18moments. But I was mostly afraid of
  415. 15:20running out of money. That trap, where
  416. 15:23you depend on one source of income, it
  417. 15:26really had a grip on me. When I decided
  418. 15:29to run Pinterest for myself, and
  419. 15:31continued to enjoy it, yes, quietly, so
  420. 15:33to speak, I thought: "Why am I not
  421. 15:35talking about this in my blog? It's
  422. 15:37just so cool. Of all the platforms,
  423. 15:40this one is the one that really makes
  424. 15:41me happy and helps me. I even started
  425. 15:44getting followers there already. Why am
  426. 15:46I keeping quiet about this? Why am I
  427. 15:47keeping quiet about the fact that I run
  428. 15:48a client's Pinterest? And I started
  429. 15:50showing all of this, how many views the
  430. 15:52client has, what Pinterest brings. I
  431. 15:54just started posting stories about it.
  432. 15:57And when my 500 followers started
  433. 15:59giving me such crazy feedback on my
  434. 16:01stories, I thought, wow, like this
  435. 16:03topic is apparently potential, this
  436. 16:05topic is interesting. And what’s more
  437. 16:08, when I started sharing what I do,
  438. 16:11what I post on Pinterest, and just
  439. 16:13talking about Pinterest, I started
  440. 16:15getting inquiries for management
  441. 16:17through word of mouth from my 500
  442. 16:19friends. I mean, people were being
  443. 16:22nurtured just by my stories about
  444. 16:23Pinterest. They were interested in this
  445. 16:25topic. They were all looking for
  446. 16:27something new, something fresh, some
  447. 16:29new source of traffic, and so on. And
  448. 16:31they wrote to me:" Masha, help me.
  449. 16:33Masha, manage it for me, Masha, tell me
  450. 16:35how. "So, I realized that this topic is
  451. 16:37relevant. At that time, by the way,
  452. 16:39guides for subscriptions were becoming
  453. 16:41popular, and I quickly realized that
  454. 16:43too. One girl came across my Reels. She
  455. 16:46launched a Pinterest guide for
  456. 16:48designers. Basically, how a designer
  457. 16:50can grow on Pinterest. I saw it and
  458. 16:52thought," Wow, that's a brilliant idea.
  459. 16:54"And I wanted to create a Pinterest
  460. 16:55guide for everyone, for anyone. I
  461. 16:57called it: Pinterest for everyone. I
  462. 16:59really wanted an average person who,
  463. 17:01like me, was burnt out from Instagram,
  464. 17:03to start growing on Pinterest, to try
  465. 17:05running a Pinterest account, because
  466. 17:07based on the response from my followers
  467. 17:09, I was sure that few people knew about
  468. 17:11it. And that’s exactly how it was. At
  469. 17:13first, the videos I made for this guide
  470. 17:16didn't take off. It was a guide, and I
  471. 17:19think it was for a repost at first. But
  472. 17:21after a few attempts that I didn't give
  473. 17:24up on, one of my videos went viral,
  474. 17:27then another one right after. And so, I
  475. 17:30went from 500 followers to 14,000
  476. 17:32followers in just a couple of months
  477. 17:35over the summer. That was the summer of
  478. 17:372023. I personally sent the guide to
  479. 17:40everyone in DMs because there were no
  480. 17:42bots yet. And I came up with the funnel
  481. 17:45myself back then; I was probably one of
  482. 17:47the first ten people to think of
  483. 17:48throwing the guide into a Telegram
  484. 17:50channel and directing everyone there to
  485. 17:51get it. The channel wasn't even
  486. 17:53properly set up. I just had the guide
  487. 17:55there and wrote that it would get
  488. 17:57interesting on the channel soon. Stay
  489. 17:59tuned. People just stayed voluntarily.
  490. 18:01Overall, it was a" wow "moment. It was
  491. 18:03something new at the time. People were
  492. 18:05incredibly grateful for that guide.
  493. 18:06I’ve probably never received so many
  494. 18:08messages of gratitude. And now, when
  495. 18:11you send out some freebie on Instagram,
  496. 18:13nobody even says thank you. But back
  497. 18:16then, people were incredibly grateful;
  498. 18:18they really loved the information I was
  499. 18:20sharing. In short, I think I booked out
  500. 18:24my Pinterest consultation slots for two
  501. 18:27months in advance. In parallel, let me
  502. 18:31remind you, I was an active Pinterest
  503. 18:33manager, and from what I shared in my
  504. 18:35stories, yes, even with my 500
  505. 18:36followers, I got two more clients for
  506. 18:38Pinterest management. Why am I saying
  507. 18:41all this now? Because, yes, my audience
  508. 18:43grew, but at the beginning, when I just
  509. 18:46decided to share what I was doing, the
  510. 18:48fact that I was running a client's
  511. 18:50Pinterest account, I literally got two
  512. 18:52clients through word of mouth. One
  513. 18:55client was a wedding and evening dress
  514. 18:58tailor, and the second client was for
  515. 19:00Italian bags; one was international, a
  516. 19:02company from Montenegro, and the second
  517. 19:05was in St. Petersburg. So, back then,
  518. 19:09at that moment, I became a Pinterest
  519. 19:11manager, without even realizing how it
  520. 19:14all happened, with three accounts to
  521. 19:16manage, and I doubled my rate. Because
  522. 19:20for one account I was charging, I think
  523. 19:22, 15 to 20,000 per month at that time,
  524. 19:24and I doubled my income in just a
  525. 19:26couple of weeks, you know. I was
  526. 19:30honestly shocked that for just two new
  527. 19:32projects I was getting the same money I
  528. 19:35got for three social media accounts I
  529. 19:37managed for an SMM client, while
  530. 19:40spending significantly less time
  531. 19:42posting pictures on Pinterest. That the
  532. 19:45project which took all my strength, my
  533. 19:47resources, and my nerves wasn't that
  534. 19:49profitable for me anymore. Because I
  535. 19:52could earn the same money just by
  536. 19:54spending 2 hours a week. The project
  537. 19:58where I even posted stories on weekends
  538. 20:01, where I stopped being valued, didn't
  539. 20:03offer me any growth, even in a basic
  540. 20:06moral sense. Not to mention, when I
  541. 20:09started comparing the SMM specialist
  542. 20:11profession with being a Pinterest
  543. 20:13manager, I caught myself thinking that
  544. 20:15when I gave birth to my child a couple
  545. 20:17of years earlier, while doing SMM, I
  546. 20:19was posting stories from the maternity
  547. 20:21ward. I absolutely hate the stories
  548. 20:23format, it’s terrible. I have so many
  549. 20:25bad memories associated with it, you
  550. 20:26can't even imagine. And I am very glad
  551. 20:28that in the current reality, stories
  552. 20:30are starting to fade away. Just imagine
  553. 20:32, lying in the maternity ward, posting
  554. 20:34stories, or just posting pictures on
  555. 20:37Pinterest. Spending 2-3 hours a week on
  556. 20:39it. Well, the difference is obvious, I
  557. 20:41think. It started to dawn on me that I
  558. 20:43had been doing something wrong before,
  559. 20:45and that it could be done in a new way.
  560. 20:48And in general, yes, this thought:"
  561. 20:49Wait, was that even possible? "" Was it
  562. 20:51possible to do it differently? "Without
  563. 20:52getting scolded for every comma in the
  564. 20:54stories. And, of course, without being
  565. 20:56devalued. I realized that I could take
  566. 20:58on one more account, and another. I
  567. 21:00could earn 60, or even 100,000 rubles.
  568. 21:03On Pinterest. And I would be working
  569. 21:05for myself. I would have more free time
  570. 21:07for my child, for my own desires, and
  571. 21:10for my blog. I would literally create
  572. 21:12my own schedule. That’s just super.
  573. 21:14When the blog grew, I was already
  574. 21:16managing several accounts. I was
  575. 21:18already an active manager. I was
  576. 21:20already busy with Pinterest
  577. 21:21consultations. I mean, I understood
  578. 21:23that that was it, I was an expert in
  579. 21:25this field, this was my thing. And
  580. 21:27naturally, I dove even deeper into it.
  581. 21:29I’ve had so many stories, cases, and
  582. 21:32conversations with students, people
  583. 21:34coming for consultations, and brands.
  584. 21:37And you know, at that moment, I
  585. 21:39realized that Pinterest was exactly
  586. 21:41what helped me be seen, truly seen, and
  587. 21:44heard. It’s an incredible feeling.
  588. 21:47The inspiration, the peace, the comfort
  589. 21:49of this platform, and the lack of that
  590. 21:52endless content consumption like on
  591. 21:54that one famous app, well, it was a
  592. 21:56discovery and a big opportunity for me.
  593. 22:01Of course, when my blog grew, my SMM
  594. 22:04client found out and saw it, and we
  595. 22:06still tried to work for a while and
  596. 22:09keep things professional. But naturally
  597. 22:13, no one likes someone else’s success
  598. 22:15. At some point, I realized I just
  599. 22:16couldn't deal with them anymore, and I
  600. 22:18didn't want to. That moment when I had
  601. 22:21to be brave and say I was leaving—my
  602. 22:23growth, my financial situation, well,
  603. 22:25it wasn't exactly met with open arms;
  604. 22:28they didn't want to let me go. Being a
  605. 22:31good professional, I agreed to work for
  606. 22:33two more weeks. Just to mention, I
  607. 22:35wasn't officially employed there.
  608. 22:37Nevertheless, I worked those two weeks.
  609. 22:40Then they asked for another two weeks
  610. 22:42to train a new specialist. I passed on
  611. 22:45everything I had—all my skills and
  612. 22:46all my knowledge. What’s more, I even
  613. 22:48posted content for this specialist,
  614. 22:51even though I didn't have to anymore.
  615. 22:53In short, it was a long, tedious
  616. 22:54process to get out. And in the end,
  617. 22:56naturally, I became the scapegoat. They
  618. 22:59accused me of training the employee
  619. 23:01poorly, of leaving on bad terms, and of
  620. 23:04not dedicating enough time to it all.
  621. 23:07Even though I was working for free,
  622. 23:09mind you, and training them for free
  623. 23:11for the last, what? Four weeks, if not
  624. 23:13more. Well, naturally, it all ended
  625. 23:15miserably, and we parted on bad terms.
  626. 23:17I felt that all my hard work had been
  627. 23:19devalued. I won't say that I was just,
  628. 23:22you know, a little innocent lamb. I
  629. 23:23spoke my mind at the end, too, and
  630. 23:25probably dumped everything that had
  631. 23:26been bothering me. Considering I’m
  632. 23:29not a confrontational person at all, to
  633. 23:31push me to that point—well, I’m
  634. 23:33usually very patient. Yeah.
  635. 23:35Nevertheless, we parted ways badly. But
  636. 23:37even at that price, guys, how happy I
  637. 23:40was to finally be free. It's just
  638. 23:43impossible to put into words how glad I
  639. 23:46was to realize that was it—I was on
  640. 23:48my own, my own boss. I could take on my
  641. 23:51own projects, choose which ones to take
  642. 23:53, who to work with and who not to,
  643. 23:55dictate my own terms, show my
  644. 23:57professionalism, not be devalued, and
  645. 23:59so on. Despite such a bad ending and a
  646. 24:03bad price, I am incredibly grateful to
  647. 24:05that client, my customer and friend at
  648. 24:08the time, because thanks to their case,
  649. 24:11I made a name for myself and learned
  650. 24:13about Pinterest. They were the ones who
  651. 24:17showed me how Pinterest can work. This
  652. 24:20is a story for those who might be
  653. 24:22feeling burned out right now, who are
  654. 24:24managing accounts just like I once did
  655. 24:26for 30,000, 40,000, or maybe even
  656. 24:2820,000 still today. There are such
  657. 24:30people, I know for a fact. And,
  658. 24:32consequently, they are hitting a
  659. 24:34ceiling. Friends, please pay attention
  660. 24:36to the profession of a Pinterest
  661. 24:38manager. The market is still wide open.
  662. 24:42There are extremely few decent
  663. 24:43specialists. I mean, those who can
  664. 24:45provide high-quality help to businesses
  665. 24:47, manage accounts, and bring in great
  666. 24:50results—they are truly worth their
  667. 24:52weight in gold. By the way, what
  668. 24:54exactly does a Pinterest manager do in
  669. 24:56more detail? What do they earn money on
  670. 24:58? What does a business pay them for?
  671. 24:59I’ve covered the functional side in a
  672. 25:01separate video, which you can find on
  673. 25:03my channel. And I will definitely leave
  674. 25:05a link in the description now, go ahead
  675. 25:06and watch it. Two years into blogging,
  676. 25:10fast-forwarding to this point, I
  677. 25:12realized that I want to teach this
  678. 25:14specific profession, that I am ready to
  679. 25:16talk about it without inner pain, and I
  680. 25:18am ready to take responsibility for
  681. 25:21graduating top-tier specialists. During
  682. 25:24this time, I’ve already helped many
  683. 25:26brands and many bloggers. I even had my
  684. 25:29own Pinterest management agency a year
  685. 25:31and a half ago, but due to being so
  686. 25:33busy, I couldn't fully commit to it
  687. 25:35because I moved into educational
  688. 25:37products and blogging, and I can't
  689. 25:39devote enough quality time to brand
  690. 25:40promotion; I believe it's a separate
  691. 25:42profession, and I want to provide the
  692. 25:44market with great specialists. I am
  693. 25:47stating this right now with full
  694. 25:48responsibility. Today is a rather
  695. 25:51difficult time, we have many bans, but
  696. 25:53Pinterest is not banned. And, my God,
  697. 25:56it is so great at helping to attract
  698. 25:58organic traffic without any unrealistic
  699. 26:00investments in advertising. If you are
  700. 26:03a stay-at-home mom or an SMM manager
  701. 26:06tired of the constant search for
  702. 26:08clients, or maybe an online specialist
  703. 26:10or just looking for a new profession
  704. 26:12for extra income for a few hours a week
  705. 26:14, be sure to look into this profession.
  706. 26:19Moreover, friends, this platform itself
  707. 26:21will give you peace, confidence, and
  708. 26:24that inspiration it once gave me.
  709. 26:27Believe me, Instagram definitely won't
  710. 26:29give you that. May my story inspire you
  711. 26:32to always choose yourself, not to be
  712. 26:34afraid of stepping into the new, and to
  713. 26:36put yourself first. I will remind you
  714. 26:39that my first clients and my first
  715. 26:41income came when I had 500 followers on
  716. 26:43my blog. Simply because I started to
  717. 26:46make myself known, sharing what I do,
  718. 26:49and stopped putting myself last.
  719. 26:52Overall, from the height of my
  720. 26:53experience, I can say that my main
  721. 26:55failing was that I was very convenient.
  722. 26:59I was such a convenient girl, a
  723. 27:01convenient employee; I agreed to
  724. 27:03everything, compromised, and accepted
  725. 27:05every condition I was invited to or
  726. 27:07offered. But thank God that at some
  727. 27:10point—I don't know, maybe my frontal
  728. 27:12lobes finished developing—I realized
  729. 27:13that I needed to choose myself. Even if
  730. 27:16it meant losing something, even if it
  731. 27:19meant letting go of that 30,000 monthly
  732. 27:22income to open a new chapter in my life
  733. 27:24, because I knew that otherwise, I
  734. 27:26would be making the same wish every New
  735. 27:29Year for many more years. You know, if
  736. 27:33back in '22 someone had told me that
  737. 27:35today I’d be recording this video,
  738. 27:38running a blog—even several blogs—
  739. 27:40and that I’d have not 500, but nearly
  740. 27:4230,000 followers on Instagram, I
  741. 27:44certainly wouldn't have believed it. I
  742. 27:48also wouldn't have believed that I’d
  743. 27:50be launching my own products, teaching
  744. 27:52people, speaking at SPB Fashion Week,
  745. 27:54or being invited as a speaker by the
  746. 27:57Aesthetics Department or Fit Stars. I
  747. 27:59would never have believed that Gold
  748. 28:01Apple would offer me a collaboration.
  749. 28:03In short, of course, I wouldn't have
  750. 28:05believed that I could help hundreds—
  751. 28:08thousands now, yes—of people discover
  752. 28:11Pinterest and be free. I definitely
  753. 28:13wouldn't have believed it. But
  754. 28:16everything starts with a single
  755. 28:17decision. Trying to learn something new
  756. 28:20, trying to walk into your fear,
  757. 28:22sometimes allowing yourself to go
  758. 28:24beyond the usual, and of course,
  759. 28:25valuing yourself and your time. I
  760. 28:28really want as many people as possible
  761. 28:30to learn about the profession that
  762. 28:32changed my life. And I really don't
  763. 28:35want you to spend months, as I once did
  764. 28:37, studying information, piecing it
  765. 28:39together bit by bit, and bumping into
  766. 28:41the same obstacles I once faced. I want
  767. 28:44you to be able to reach your goals much
  768. 28:47, much faster. And, of course, be able
  769. 28:50to reach your first stable income much
  770. 28:52faster. That is exactly why today I
  771. 28:55created a comprehensive Pinterest
  772. 28:57Manager training course, the likes of
  773. 28:59which practically doesn't exist on the
  774. 29:01market, because it's not just some
  775. 29:03platform course on" How to run
  776. 29:04Pinterest, "but a full-fledged system
  777. 29:06containing everything: from
  778. 29:08understanding how the platform itself
  779. 29:10works to finding clients, managing
  780. 29:12projects, and increasing your income.
  781. 29:16If while watching this video you
  782. 29:17recognized yourself even once, or maybe
  783. 29:19caught yourself thinking," Damn, this
  784. 29:21is exactly what I need, "please check
  785. 29:22the description. I have left all the
  786. 29:25detailed information there about the
  787. 29:28product, the program, its content, and
  788. 29:30the next start date. A few years ago, I
  789. 29:34couldn't even dream that I would be a
  790. 29:36Pinterest expert, an entrepreneur with
  791. 29:39my own online school, and have students
  792. 29:43I would teach and open new
  793. 29:45opportunities for—people just like I
  794. 29:48once was, SMM specialists or
  795. 29:50stay-at-home moms, my dear ones. But
  796. 29:54the more I see the results of my
  797. 29:56students, active managers, the more I
  798. 29:58realize that it’s all worth it. Stay
  799. 30:01on my blog, watch more about Pinterest,
  800. 30:04and learn more about Pinterest. I have
  801. 30:06a lot of free information about it. And
  802. 30:09may it inspire you to make changes just
  803. 30:11as it once inspired me. That’s all.
  804. 30:14Sending a hug.

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