"Personal Brand or Business First?" — Transcript

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1. 0:00For content, how do you find a balance
2. 0:01of quality and quantity? You do the best
3. 0:03you can.
4. 0:04Do you think starting a personal brand
5. 0:06and then a business is better than a
6. 0:08business and then a personal brand?
7. 0:09Thoughts? Um
8. 0:11this is a good question. I I don't think
9. 0:14there's I don't think there's a better
10. 0:15or worse. I think
11. 0:17if you [clears throat] have a personal
12. 0:18brand, it makes a business easier to
13. 0:19start. Um but it depends on what you
14. 0:22want to make the brand about. So, if you
15. 0:25want to have a B2B brand that talks
16. 0:27about business, it's tough to have a
17. 0:28personal brand if you're not if you
18. 0:30don't own a business. You have no proof,
19. 0:32right? If you want to start a beauty
20. 0:37brand, you could absolutely have a
21. 0:38personal brand about beauty and then
22. 0:40eventually start your own. And so, I
23. 0:41think it depends on what audience you
24. 0:43need to have trust with. And so, that is
25. 0:45my nuanced answer is that in order to
26. 0:47build a personal brand, you need to have
27. 0:48trust. If you're going to have trust,
28. 0:50you means you have to have a
29. 0:51demonstrated a high level of efficacy.
30. 0:54You need to be talented in some way. You
31. 0:55have to have an outsized
32. 0:57um
33. 0:58outcome of in some domain. Uh that other
34. 1:01people can say, "I'm going to follow
35. 1:02this person for this reason cuz they've
36. 1:03done something I can't do." And then, as
37. 1:06a result, you have proof around that
38. 1:07thing and then you can start your own
39. 1:08line if it's again something that's not
40. 1:10businessy, but if it is business, then
41. 1:11you want to have proof around that
42. 1:13thing. If you like this video and you're
43. 1:14a business owner who wants to break
44. 1:15through your current revenue ceiling, I
45. 1:16distilled every lesson from scaling 10
46. 1:18businesses past 10 million and three
47. 1:20businesses past 100 million into a
48. 1:22completely free scaling road map that
49. 1:23I've used to go from 0 to 1, 0 to 10,
50. 1:25and 0 to 100 plus. And so, you can click
51. 1:28here and you can check it out. Again,
52. 1:29absolutely free and since you're a
53. 1:30business owner, appreciate you and uh
54. 1:32enjoy.