Part 4, Subscribe For More. — Transcript
Full transcript
- 0:00The thing is, I never say a round price
- 0:02to a customer. If it's worth 5,000, I
- 0:05tell them 4,870.
- 0:085,000 sounds like a number you made up,
- 0:10so they come back with four.
- 0:124870 sounds like you did the math, so
- 0:14they don't argue. But don't end it in
- 0:1699, that's a sales sticker.
- 0:18End it in 70, 40, 20. It has to sound
- 0:22measured, not discounted. Say you're
- 0:24painting a house.
- 0:26Don't quote 3,000, quote 2940.
- 0:29Now they think you counted every can of
- 0:31paint. And it works the other way, too.
- 0:34Buying a car? Don't offer 20,000, offer
- 0:3719,350.
- 0:40And watch the dealer hesitate, because
- 0:41nobody haggles with someone who counted.
- 0:44Round numbers get negotiated, exact
- 0:46numbers get paid. It's called precise
- 0:48anchoring, and it costs you nothing. Oh,
- 0:50and
- 0:51works at home, too. My wife asked what I
- 0:54spent on golf this month. I said, "312."
- 0:57She didn't even ask.
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