Panorama Recycling Where Does My Rubbish Go — Transcript
Full transcript
- 0:04big bills and a big thank you tomorrow
- 0:06at this time diy sos in northumberland
- 0:09to reunite four generations under one
- 0:12roof at eight
- 0:13and so now rubbish and recycling
- 0:15revelations on bbc one
- 0:17[Music]
- 0:21how much do you know about what happens
- 0:23to the plastic in your cupboards
- 0:25we built plastic as the perfect material
- 0:28it's durable but that is exactly why
- 0:30it's become such a problem because it
- 0:32does not degrade
- 0:34there's a good chance you'd have bought
- 0:36stuff with this logo on it terracycle
- 0:39the company behind it says it can
- 0:40recycle anything
- 0:43you know when you look at a crisp packet
- 0:44and think
- 0:45that would make a great garden chair
- 0:48but in the us the company's been accused
- 0:50of green washing when you describe
- 0:52terracycle's business model to people i
- 0:55often get a kind of uh really
- 0:57look off them if there's nothing
- 1:00to indicate
- 1:01guys
- 1:02there might be some quite significant
- 1:04restrictions on this it is potentially
- 1:06misleading
- 1:08so is terracycle all it aspires to be
- 1:11you know my hope uh at the end one day
- 1:14we're all gonna die and my hope is that
- 1:17when that happens
- 1:18that the world misses me
- 1:24[Music]
- 1:28i've come to trionen beach in cornwall
- 1:33for the monthly local cleanup
- 1:36we're all looking for the same thing
- 1:38majority of the plastic will be on the
- 1:41high tide point or the car park there's
- 1:44going to be loads of litter there or up
- 1:46in the sand dunes over there
- 1:49four years ago emily and her friend
- 1:51lawrence found something that shows just
- 1:53how long plastic pollution can last
- 1:57i found this crisp packet when i was 10
- 1:59years old
- 2:00i looked it and was like this is not
- 2:03a crisp packet you'd see today i've
- 2:05never seen this design on a walkers
- 2:06chris packets i gave it to emily and she
- 2:09said that looks like something from a
- 2:11long time ago
- 2:13the packet dates back to the 1980s much
- 2:16much older than lawrence can i have a
- 2:18look
- 2:20the story of the 30 year old chris
- 2:22packett went viral sparking calls for
- 2:24change
- 2:26he was in news all around the world
- 2:28it was in the new york post
- 2:30the picture of lawrence with his chris
- 2:32packet did so well because a
- 2:34ten-year-old holding up a packet three
- 2:36times his age tells the story of plastic
- 2:38pollution
- 2:40[Music]
- 2:46we have an insatiable appetite for
- 2:48plastic packaging
- 2:50it's convenient it increases the life of
- 2:52our food and it's easy to transport
- 2:54[Music]
- 2:56in the uk we use nearly two and a half
- 2:58million tonnes of plastic packaging
- 3:00every year
- 3:03some of it like plastic drink bottles is
- 3:05relatively easy to recycle
- 3:09but some is much harder like flexible
- 3:11food packaging
- 3:13and here's why
- 3:17i've a selection of flexible plastic
- 3:19packaging what a lot of people don't
- 3:21realize is the reason these are so
- 3:23difficult to recycle because they use
- 3:24multiple materials
- 3:27this is a laminate structure two layers
- 3:30of polypropylene one of those layers has
- 3:32got a very very thin layer of aluminium
- 3:35this pouch you'll have a layer of
- 3:36polypropylene again then you have a
- 3:38layer of aluminium actual aluminium foil
- 3:41a layer of pet cheese wrap is made from
- 3:44nylon and ldpe
- 3:47they're great for saving resources and
- 3:51they're very lightweight so they save
- 3:53emissions in transport but then when it
- 3:55comes to recycling then it becomes more
- 3:57complicated
- 4:01my name is tom i'm the founder and ceo
- 4:03of terracycle
- 4:05this company says it's got the answer it
- 4:08wants to eliminate the idea of waste
- 4:14up in the us in 2001 terracycle calls
- 4:17itself a global leader in recycling
- 4:20one of its most high-profile
- 4:21partnerships in the uk was with walkers
- 4:24following the discovery of that crisp
- 4:26packet on a cornish beach
- 4:29working with big brands it says it can
- 4:31recycle the unrecyclable
- 4:34from cigarette butts to chewing gum and
- 4:35everything in between
- 4:38sending it to places like this
- 4:41so it can then be turned into things
- 4:43like this
- 4:45it guarantees nothing is sent to
- 4:47landfill or incinerated
- 4:51the company says it's already recycled
- 4:53more than 7 billion items worldwide
- 4:57much of it plastic that most councils
- 5:00don't want us to put in our household
- 5:02recycling bins
- 5:04we're joined by tom zaki
- 5:07its founder has been hailed on the world
- 5:09stage here he is speaking to global
- 5:12leaders at the world economic forum
- 5:14these goals what we have at terracycle
- 5:16in a humble way echo the amazing and i
- 5:19think really inspiring commitments that
- 5:20organizations like the ones
- 5:23i was invited to terracycle's european
- 5:25headquarters in west london to meet the
- 5:27man himself
- 5:28hello tom hi how you doing terracycle is
- 5:31a mission-driven waste management
- 5:32company and uh we've been privileged to
- 5:34be working for 20 years across 21
- 5:36countries including here in the uk for
- 5:37well over a decade i've dedicated my
- 5:40entire professional life to try to make
- 5:42this world somewhat better for my
- 5:43children
- 5:44you know my hope uh at the end one day
- 5:47we're all gonna die and my hope is that
- 5:49when that happens
- 5:51that the world misses me
- 5:55it's a bold statement and an ambitious
- 5:58vision but can his company deliver
- 6:01we decided to take a closer look first
- 6:04we wanted to know how easy it is to
- 6:07recycle through terracycle
- 6:09you can help us at kb snacks through our
- 6:11partnership with terracycle
- 6:14there are several ways you can get your
- 6:16waste to terracycle
- 6:18we're going to look at recycling schemes
- 6:20sponsored by big brands
- 6:22most use community collection points in
- 6:25places like schools front gardens and
- 6:27community centres
- 6:29they're run by volunteers who can be
- 6:31rewarded with money for charity but some
- 6:34people have complained on social media
- 6:36that there aren't enough collection
- 6:38points
- 6:40hi your food pouch recycling drop-offs
- 6:43are a million miles away
- 6:45and we live in central london
- 6:49our nearest terrace cycle uk is more
- 6:51than two hours away
- 6:56[Music]
- 6:59i'm on my way to meet the ps family
- 7:01we've asked them to try it out
- 7:04as a family we recycle all the time
- 7:06actually that's just part of our daily
- 7:08routine because
- 7:09recycling is such an important matter
- 7:11because if you don't recycle
- 7:14it could end up in the sea an effect on
- 7:16the marine life and
- 7:17it's our planet and we need to look
- 7:19after it
- 7:20they live in west london just a few
- 7:22miles from terracycle's european hq
- 7:26shall we take a look at some of the
- 7:28packaging
- 7:29i've i bought you a gift
- 7:31if you could get some kind
- 7:33biscuit
- 7:36they collected a week's worth of
- 7:38packaging more bread
- 7:40and i bought some along too
- 7:42next they have to look at the terracycle
- 7:45website i think from our packaging we
- 7:47saw that water tools
- 7:48have that sign the terracycle side
- 7:52it says any brand of bakery plastic
- 7:56packaging
- 7:58the first thing they learn is that each
- 8:00type of packaging for bread cheese
- 8:02snacks biscuits or dishwasher tablets
- 8:05has to go to a separate collection point
- 8:09so i'm seeing a bit of an issue here
- 8:10because you have to go to different
- 8:11locations you can't just go to one place
- 8:14and do your terror cycling for different
- 8:16packaging
- 8:18the different collection points are
- 8:20between two and eight miles away from
- 8:22their home and in different directions
- 8:25there we go there's hayes
- 8:28we work we have busy lives and there's
- 8:31no way that we can we can fit this into
- 8:33our routine because it's so spread out
- 8:39for today they go to the two closest
- 8:41collection points
- 8:44[Music]
- 8:47here we go i think i spy the terracycle
- 8:49logo guys
- 8:52there we go mia here we are actually
- 8:54it's not it's
- 8:55no it's not right
- 8:57the cycling program is closing
- 9:01let's have a look
- 9:04the collection point has closed down it
- 9:07didn't say that on the terracycle
- 9:08website
- 9:10[Music]
- 9:12terracycle says it relies on volunteers
- 9:14to tell them if they stop collecting but
- 9:16the people at the church say it was
- 9:18closed by terracycle
- 9:20the company now says the volunteers can
- 9:22reopen if they want to
- 9:27back in the car off to the next one
- 9:31okay here we are
- 9:33recycle your cracker biscuits and cake
- 9:35wrappers fantastic yeah all right we put
- 9:38it all in yeah it's all in there
- 9:41hold on kids
- 9:44who want to walk don't they
- 9:46and pop their recycling in the bins they
- 9:48don't want to drive everywhere
- 9:50this is annoyed me a little bit because
- 9:52we've spent an hour already going to two
- 9:55different places imagine if we had to go
- 9:56to those other places
- 9:58in all the family made a 10 mile round
- 10:01trip but were only able to drop off 35
- 10:03grams of plastic
- 10:05[Music]
- 10:08of course it was the first time you've
- 10:09done it lots of good intention there is
- 10:11it something that you you would try
- 10:13again do you think
- 10:15i think we would try it again in our
- 10:17free time the intention's there that we
- 10:19want to do it but i do think it's a big
- 10:21ask i really do
- 10:23because it's so
- 10:25so
- 10:26challenging in terms of the geography
- 10:30there's a cost-benefit analysis here
- 10:32what is the environmental benefit of
- 10:34driving literally miles or uh to to drop
- 10:37off what could be a small bag of
- 10:40crisp packets
- 10:42when you describe terracycle's business
- 10:44model to people
- 10:45i often get a kind of uh really
- 10:48look off them
- 10:51teracycle says its independently
- 10:53verified research shows the community
- 10:55model is environmentally beneficial
- 10:59but it didn't take into account
- 11:01emissions from driving to collection
- 11:03points
- 11:05no one uses our programs uh the way that
- 11:08you ask that family to use our programs
- 11:10they either are already going to a
- 11:12collection location that is the most
- 11:14common behavior type
- 11:15or if if uh if not it's usually on their
- 11:18way and they're accumulating close to
- 11:19three to four kilos per waste stream
- 11:22a crumpet bag it weighs four grams
- 11:25so if you wanted two kilograms of
- 11:28crumpet bags
- 11:29you'd have to get through 500 packets of
- 11:32prompts
- 11:33that seems unrealistic for a family
- 11:36doesn't it
- 11:37but that's not how people use our
- 11:38programs i agree no one's going to
- 11:41consume that level of crumb pit bags
- 11:42they're typically accumulating to get to
- 11:45those numbers not at their home
- 11:47but at a place of aggregation like at an
- 11:49office i think this is the important
- 11:51part when you judge a program it should
- 11:52be judged on how citizens are using the
- 11:54program today now can it be more
- 11:57convenient and can it be easier
- 11:58absolutely
- 12:01terracycle says it started a new scheme
- 12:03in west london so people can drop off a
- 12:06range of packaging at their local
- 12:08recycling center
- 12:11brands pay a fee for working with
- 12:13terracycle it can be anything from tens
- 12:16to hundreds of thousands of pounds a
- 12:18year
- 12:19the amount that can be recycled depends
- 12:21on how much they pay so there's a limit
- 12:23to the number of collection points
- 12:26for many the fee also includes use of
- 12:28the terracycle logo on their packaging
- 12:33so when shoppers buy something with that
- 12:35logo on it would they know what it means
- 12:39chris i've done a bit of a shop
- 12:41bought a bunch of stuff here
- 12:42i'm looking at some packaging with
- 12:44consumer law expert professor chris
- 12:47willett
- 12:48all these products have the terracycle
- 12:51logo on them
- 12:53do you think if someone was to see that
- 12:54logo whilst they're doing their shop
- 12:56they'd understand
- 12:58what it actually means
- 13:01there's clearly an indication that it's
- 13:02recyclable so then the question becomes
- 13:05what kind of conditions are there on
- 13:07that i don't see any conditions or the
- 13:10the fact that even conditions exist here
- 13:13so
- 13:13i suppose that the average consumer is
- 13:16likely to be misled if it turns out that
- 13:18there are significant conditions
- 13:20one of those conditions is the distance
- 13:23you might have to travel to recycle your
- 13:25waste
- 13:27let's take a look at these
- 13:28digestives the the largest lettering
- 13:31says film recycled and then it says in
- 13:34the uk and ie by terracycle.eu
- 13:38there's nothing to qualify that at all
- 13:39there's nothing to suggest oh well even
- 13:42you better visit the website and you
- 13:44might find out more there's no
- 13:46indication that there would be any
- 13:47significant restrictions is it
- 13:49misleading does it suggest that
- 13:52the recycling is an easier process than
- 13:54perhaps it actually is my feeling is yes
- 13:56it is misleading precisely because of
- 14:00the headline signal message
- 14:02and then quite how long it would take to
- 14:05work out that there are serious
- 14:06qualifications
- 14:08on that that could involve
- 14:10significant travel
- 14:11there are products though that use the
- 14:13phrase recycled by terracycle that
- 14:15doesn't reference any caveats no it does
- 14:17by terracycle so we always mandate with
- 14:20brands that at minimum not at maximum
- 14:22but at minimum they must say buy or
- 14:24through terracycle let's make it very
- 14:26clear that this is not council recycling
- 14:28that this is recycling through
- 14:29terracycle and then
- 14:31consumers typically will go to our
- 14:32website where there is phenomenal detail
- 14:35on exactly how every program works what
- 14:37happens to the waste you name it if we
- 14:39take these the kp knots of course it's
- 14:41got the logo there it says please
- 14:43dispose of this responsibly find out how
- 14:45you can recycle it at
- 14:47terracycle.com uk
- 14:49there's nothing here that's saying you
- 14:51might have to travel it's just saying
- 14:53look at the website that to me suggests
- 14:57well i can look later but it will be
- 14:58easy
- 15:01so what happens if there are no
- 15:02collection points near you can you set
- 15:05up your own we checked on the website
- 15:08the kp scheme was closed to new
- 15:10volunteers
- 15:12it says please note the program is
- 15:14currently full
- 15:16please drop off your way to an existing
- 15:18drop-off location
- 15:19well i think the terracycle logo
- 15:22is clearly indicating as a headline you
- 15:25can recycle now
- 15:27if there's nothing alongside that
- 15:30to indicate
- 15:32guys
- 15:32there might be some quite significant
- 15:35restrictions on this it is potentially
- 15:37misleading
- 15:39the owner of mcviti's digestives platys
- 15:42denies the labels are misleading and
- 15:44says they contain a clear reference to
- 15:46the terracycle.eu website but consumers
- 15:49can find more information
- 15:51kp snacks says it knows people want to
- 15:54be able to recycle more and it's
- 15:56committed to providing options for its
- 15:58consumers
- 16:00last year terracycle and eight brands it
- 16:03works with in the us settled a legal
- 16:05challenge over recycling claims on their
- 16:07packaging
- 16:08they'd fail to mention any limitations
- 16:11to their collection schemes
- 16:14so why not be more clear why not put
- 16:16those caveats on the pocket
- 16:18as i was going to say that's exactly
- 16:19what we're doing so this year we are
- 16:22asking brands it's rolling out this year
- 16:24all of this uh
- 16:25all of these requests to ensure that
- 16:27brands add any qualifiers uh if there's
- 16:29a geographic limit for example if
- 16:31there's other forms of limit that's
- 16:32exactly what we're doing and we're doing
- 16:33it nationally in the united states and
- 16:35in fact every country around the world
- 16:37so you will see it in the future
- 16:40on uk packaging
- 16:42next we want to check out how much waste
- 16:44gets collected and recycled through
- 16:46terracycle's partnerships with big
- 16:48brands you know when you look at a crisp
- 16:51packet and think
- 16:52that would make a great garden chair
- 16:56as well as paying for recycling and the
- 16:58use of the logo some brands also pay for
- 17:01marketing and pr
- 17:04looked at two of the biggest brand
- 17:05sponsored collection schemes kp snacks
- 17:08and pladis the owner of jacobs mcvities
- 17:11and cars
- 17:15this is platys promoting its recycling
- 17:17achievements
- 17:18but what do these numbers tell us
- 17:21[Music]
- 17:23those millions is a good thing
- 17:25but it's the percentage the proportion
- 17:28of the individual pieces of packaging
- 17:30produced by those brands so what is the
- 17:32what is the percentage that would be an
- 17:33interesting statistic to see
- 17:35um on their website for the crisp
- 17:38packets that they they have what
- 17:39percentage are they working on here
- 17:42we decided to crunch the numbers nearly
- 17:4516 and a half million rappers have been
- 17:47recycled over the last 10 years
- 17:49according to terracycle through the
- 17:50plaidis scheme in the uk sounds
- 17:53impressive but to give you an idea of
- 17:55scale and how many of these products are
- 17:58sold mcvities say 56 million packets of
- 18:02plain digestives and 71 million packets
- 18:06of chocolate digestives are consumed
- 18:08each year and that's just these two
- 18:11products
- 18:12so plaid is this game collected the
- 18:14equivalent of one percent of wrappers
- 18:16for just these two products over that
- 18:19period
- 18:20and that looks
- 18:21like this
- 18:23[Music]
- 18:26it's a drop in the ocean isn't it
- 18:28it's a start though it's a beginning
- 18:31and before terracycle existed there was
- 18:33no solution to recycle those wrappers
- 18:36it's the same story with kp snacks it
- 18:38makes hula hoops skips and mccoys
- 18:40terracycle says nearly 16.3 million
- 18:43rappers have been collected for
- 18:45recycling in the uk over the last three
- 18:47years
- 18:48but kp themselves say nearly half a
- 18:51billion packets of hula hoops are
- 18:53consumed in the uk each year
- 18:57so kp's terracycle program collected the
- 19:00equivalent of around one percent of hula
- 19:03hoop packets that were generated during
- 19:06that period
- 19:11kp snax says it's trying to reduce its
- 19:14use of plastic and there's no
- 19:15infrastructure in the uk right now to
- 19:17collect sort and recycle flexible
- 19:20plastic at scale
- 19:23platis says it works with terracycle to
- 19:25ensure its collection capacity meets
- 19:27consumer demand and that it's also part
- 19:30of a scheme running collection points at
- 19:32some major retailers
- 19:34so a terracycle making brands look
- 19:37greener than they are and could it be
- 19:39slowing the development of more
- 19:41sustainable packaging i think a very
- 19:43base level there is some recycled
- 19:46material that comes back to them but it
- 19:47is a pretty small percentage of what
- 19:49they're producing i think more broadly
- 19:51than that it's the the pr opportunities
- 19:54um to to say that they're working with a
- 19:56um a respected organization
- 19:58the worry is that by using models like
- 20:01terracycle that they're using it to kick
- 20:03the can down the road um and that they
- 20:06can
- 20:08push the target further away um all the
- 20:10while continuing to benefit from the
- 20:13current practices rather than making the
- 20:15deep changes that are needed there's a
- 20:18disparity there isn't there between the
- 20:20theory and what's actually happening
- 20:21isn't that the very definition
- 20:24of greenwashing no it's not the
- 20:27definition of grain washing is lying to
- 20:29consumers
- 20:31any sustainability program starts at
- 20:33zero and then grows based on the
- 20:35interest of the stakeholders and so if
- 20:37you were to approach sustainability in
- 20:39the way you are then no program would
- 20:41ever start and no program would ever
- 20:43have the chance to flourish uh and grow
- 20:46is it not a concern that if you've got
- 20:49tiny percentages of this packaging being
- 20:50recycled that should actually hinder
- 20:53companies taking more radical action
- 20:56see i think that's a completely false uh
- 20:58concept and i'll tell you why because
- 20:59we're in the room with these
- 21:00organizations all the time
- 21:02so let's just imagine we're a biscuit
- 21:04brand okay we've been for decades making
- 21:06biscuit wrappers that are not recyclable
- 21:09and now we want to make it a a
- 21:11recyclable and there's no
- 21:14suitable commercially viable design
- 21:15choices
- 21:17so
- 21:17their next best bet is to take voluntary
- 21:20responsibility over that particular
- 21:21waste stream
- 21:24terracycle says it's on a mission to
- 21:26change the world
- 21:29i think we can shift
- 21:31and become much more in tuned with
- 21:33nature
- 21:34and consuming and thriving in a
- 21:36sustainable way
- 21:40it says it has strict controls on what
- 21:42it calls its recycling chain of custody
- 21:45and it never exports waste abroad but a
- 21:48recent undercover investigation has
- 21:50raised questions about those assurances
- 21:564 am we return to the facility
- 22:00august 2021 bulgaria
- 22:03a team of journalists is investigating
- 22:05the international trade in plastic waste
- 22:11we notice that each bale is made up of
- 22:13only one type of packet
- 22:16cat food
- 22:17bread bags crisp packets
- 22:22looking closer
- 22:23we find a label
- 22:25they've come from a company called
- 22:27terracycle
- 22:32the journalists discover more than 20
- 22:34bales of plastic packaging at this
- 22:36recycling facility
- 22:38it's all from the uk and all from
- 22:40terracycle collection schemes
- 22:44i was shocked because we do not send
- 22:47waste abroad
- 22:48and uh we always mandate that everything
- 22:50is recycled
- 22:52and uh clearly a subcontractor had
- 22:54broken their legal commitment with us
- 22:56the moment we found out about this we
- 22:58immediately tracked it
- 22:59found it at a great expense we covered
- 23:01it and it's now being recycled locally
- 23:03in the uk
- 23:06but we decided to take a closer look at
- 23:08what had gone on
- 23:10now this is where it gets a bit
- 23:12complicated
- 23:14terracycle says it was using a recycler
- 23:16based here in the west midlands called
- 23:18berry polymer hired for them by a waste
- 23:21broker
- 23:22but it was another company called dts
- 23:24trading also based here and run by the
- 23:27same man that sent the terracycle waste
- 23:30to bulgaria
- 23:33dts said the bills were accidentally
- 23:35loaded onto a truck heading to bulgaria
- 23:38they say that comes down to human error
- 23:41on the part of a temporary forklift
- 23:43truck driver
- 23:49it's surprising that they would end up
- 23:50in a place like bulgaria
- 23:52ed kozia is a plastics recycling expert
- 23:57dts did provide
- 23:59a justification they suggested that this
- 24:02material was loaded wrongly by a temp
- 24:05forklift truck driver so perhaps it was
- 24:08a one-off do you think that's plausible
- 24:10it is plausible
- 24:12the recycling industry does have a
- 24:13turnover of staff and if you don't train
- 24:16the staff that can happen however if
- 24:18you're loading a
- 24:20lorry with goods you're normally loading
- 24:2220 tons and so normally
- 24:25the goods have to be earmarked for a
- 24:27destination it would be a big error to
- 24:30send all this material to the wrong
- 24:31destination especially if it's difficult
- 24:34to recycle
- 24:36dts says it wasn't illegal to send waste
- 24:39to bulgaria and it was a genuine mistake
- 24:42but it's not the first time dts has
- 24:44found itself in hot water
- 24:47[Music]
- 24:49the company have been in trouble with
- 24:51the authorities in 2018 they were
- 24:53sanctioned by the environment agency a
- 24:56freedom of information request for this
- 24:58program revealed that was for sending
- 25:00contaminated waste to indonesia
- 25:04terracycle says it's never worked with
- 25:06dts only berry polymer but its license
- 25:10to recycle was in the name of dts and
- 25:12barry polymer ceased trading a year
- 25:15before the terracycle waste was sent to
- 25:17bulgaria
- 25:21barry polymer is only connected to dts
- 25:24because they share the same owner
- 25:25they're independent companies we never
- 25:27did any work with dts and we were
- 25:29working with barry polymers
- 25:31which is a recycler of waste and the
- 25:34only connection
- 25:35is that the owner happens to be the same
- 25:37so i'm really confused how did the waste
- 25:39that had been collected via terracycle
- 25:41end up at the dts plant then
- 25:43certainly i believe that uh barry
- 25:45polymer and dts
- 25:47work in the same general sort of campus
- 25:49if you will we were focused entirely on
- 25:52berry polymers and barry polymers is in
- 25:54good standing and their process is
- 25:57exactly what we asked it to be
- 26:00but last month the man who was in charge
- 26:02of both barry polymer and dts tian yong
- 26:05wang pleaded guilty to illegally
- 26:07exporting household waste to indonesia
- 26:10in 2019
- 26:12mr wang says he's sorry he failed to
- 26:14comply with export regulations on that
- 26:16occasion and says that his company has
- 26:18improved its practices and no longer
- 26:21exports waste
- 26:24terracycle says it'll never work with mr
- 26:26wang again and is considering legal
- 26:28action against its waste broker
- 26:34recycling plastic packaging by turning
- 26:36it into something else is terracycle's
- 26:39calling card but it wants to move on
- 26:44in loop instead of the consumer owning
- 26:46the package the consumer borrows the
- 26:48package
- 26:50tom zaki's next big thing is reusable
- 26:54as a citizen you can go to the store uh
- 26:57buy your favorite product in a fully
- 26:58reusable package already filled in
- 27:00everything just pay a deposit then when
- 27:01you're done you can return it to any
- 27:03participating retailer where it doesn't
- 27:05end up as a waste or even a recycling it
- 27:06gets cleaned and then refilled and then
- 27:08around it goes again
- 27:14three two one
- 27:15nicely done
- 27:18what is that so this could be from
- 27:20anything it's just a soft plastic film
- 27:22so maybe packaging but who really knows
- 27:25but you can see
- 27:26it started off with something much
- 27:27bigger i don't want it to fly off i'm
- 27:29gonna chuck it in there
- 27:32the good news is that the amount of
- 27:34plastic packaging on supermarket shelves
- 27:37is reducing we're recycling four times
- 27:40as much today as we were 20 years ago
- 27:44many brands including some that work
- 27:46with terracycle have pledged to deal
- 27:48with the problem of plastic packaging by
- 27:512025
- 27:53but right now lots of it still ends up
- 27:55in landfill or burnt and saying all of
- 27:58its recyclable risks encouraging brands
- 28:02and consumers to feel good when greater
- 28:05change is needed
- 28:37you
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