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PANEL DISCUSSION: Orchestrating agentic AI: Control, scale, and enterprise value — Transcript

by World Summit AI · 7,240 words · 1,037 segments · language en · Watch on YouTube

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  1. 0:00All right, everyone. Moving right into
  2. 0:03our next panel conversation that we have
  3. 0:06coming up here. We're asking this
  4. 0:08question about whether you have an AI
  5. 0:11agent or a set of agents. We we want to
  6. 0:14get to that point, right, where we have
  7. 0:15a whole team. They're all working in
  8. 0:17tandem with each other. But the thing
  9. 0:20that we need to realize when that's the
  10. 0:22case is are these agents all very nicely
  11. 0:26working one with the next? Do they need
  12. 0:29a manager? In real life, if we had a
  13. 0:31whole team of people working together,
  14. 0:32we'd have a manager above them, right?
  15. 0:34But for us, we're going to need today to
  16. 0:37look at this topic from the sense of
  17. 0:41many different industries. So, we have
  18. 0:43the next panel really amazing. We have a
  19. 0:45whole different set of industry leaders
  20. 0:47for you who are going to come talk about
  21. 0:48this topic. We're going to throw them up
  22. 0:50on screen right away here. Our wonderful
  23. 0:53moderator, David Nash, is going to come
  24. 0:55to the stage. And unfortunately team, if
  25. 0:58we could have all their names here, it
  26. 1:00would let me give you all their perfect
  27. 1:01job titles and everything, but otherwise
  28. 1:03we might have to have our wonderful
  29. 1:05moderator come on up and tell us all of
  30. 1:08the names of the speakers that he has on
  31. 1:10his iPad right in front of him. Here we
  32. 1:12are. Or on the stage behind me, David
  33. 1:14Savage, come on up.
  34. 1:16>> Welcome to stage from Harvey Nash. Here
  35. 1:18he is.
  36. 1:20>> Will you help introduce all of this?
  37. 1:21>> I think if we get them on stage and we
  38. 1:23get them up here, do it more. All right.
  39. 1:25Welcome panelist.
  40. 1:26>> Absolutely.
  41. 1:27>> Thank you.
  42. 1:27>> Please give my panelist a good hand.
  43. 1:29>> Agentic AI.
  44. 1:31>> Happy to have you.
  45. 1:32>> Everyone finding their picture.
  46. 1:35>> Margo, thank you for the um
  47. 1:37introduction. I think we know what we're
  48. 1:39talking about here. Maybe it's slightly
  49. 1:41more in hope rather than expectation. I
  50. 1:44suppose we'll probably get into that as
  51. 1:45we go, especially as we try and deploy
  52. 1:47agents at at production and at scale. I
  53. 1:51think as a way of introduction whilst
  54. 1:53your names and your job titles are on
  55. 1:54screen. Hi, do you want to tell us a
  56. 1:56little bit about who you are first of
  57. 1:58all and maybe as we come down the line
  58. 1:59just one very quick kind of thought
  59. 2:02about why or what the biggest barrier
  60. 2:04towards adopting agents at scale might
  61. 2:06be.
  62. 2:07>> Yeah, sure. Uh my name is Hiker. I'm the
  63. 2:10chief data and AI officer at ABN Amro,
  64. 2:13one of the largest Dutch banks. Uh and
  65. 2:16I'm really driving the AI journey within
  66. 2:18our organization. And so that's really
  67. 2:20orchestrating whatever we do. So we see
  68. 2:22it as an companywide transformation. So
  69. 2:25it's not in my court. I'm I'm I'm more
  70. 2:27the orchestrator making sure that
  71. 2:28everyone plays his role.
  72. 2:30>> Um and for me the the part on agents is
  73. 2:33really how can we scale it? So I think
  74. 2:35that's a common theme here. But it's how
  75. 2:37do we get from well AI to geni? How do
  76. 2:40we scale it and how do we eventually
  77. 2:42with agents in particular how do we
  78. 2:44control it and how do in particular one
  79. 2:46regulated market it is really important
  80. 2:48to to have that oversight and making
  81. 2:50sure that the agents are doing what they
  82. 2:52are supposed to do but I think we will
  83. 2:53touch based on that one there
  84. 2:54>> I imagine scale might get mentioned a
  85. 2:56few times [laughter]
  86. 2:58>> sorry Kim
  87. 2:59>> sure hello my name is Kim I'm a field
  88. 3:00CTO of castai the company behind Kimchi
  89. 3:03and the whole AI journey was born as an
  90. 3:07pain out of our main product line casti
  91. 3:10is well known for Kubernetes
  92. 3:11optimization. So we built this product
  93. 3:13by using entropic heavily and surprised
  94. 3:16what's happened our our bill was
  95. 3:18exploding. So we looked into this issue
  96. 3:21and check out what can we change there
  97. 3:23how does open weight models could help
  98. 3:25us and at the end how to orchestrate how
  99. 3:27to curate and also how to run these
  100. 3:29environments and these agents in a
  101. 3:31secure way. So Kimchi is the outcome of
  102. 3:33this. So happy to be in this panel and
  103. 3:35speak about this.
  104. 3:36>> Perfect. Why?
  105. 3:38>> Yeah. So I'm Wayman Freddy. Um little
  106. 3:41bit weird name combination Chinese and
  107. 3:44Italian. Um so I lead AI architecture
  108. 3:48and innovation for IHG. Hopefully all of
  109. 3:53us here stayed in IHG property. Now if
  110. 3:57you ask me what is the most uh
  111. 4:00challenging thing for us um I think you
  112. 4:04know just something just changed uh in
  113. 4:07the past few weeks. It is really about
  114. 4:11how do you control the agents outside of
  115. 4:14your boundary your enterprise boundary
  116. 4:17and we're talking about those personal
  117. 4:21agents. Yeah,
  118. 4:22>> right. Muse, instinct, dots, right? They
  119. 4:26are totally outside of our enterprise,
  120. 4:29but they are representing our customer
  121. 4:32visiting our website and committing
  122. 4:34transactions.
  123. 4:36>> I'm sure that we will get into that
  124. 4:38shortly. K, let me ask you something
  125. 4:40slightly different. Introduce yourself.
  126. 4:42Absolutely. But instead of the same
  127. 4:43question that we've asked as we've gone
  128. 4:44down as a quick way of introduction,
  129. 4:46what do you think most seues get wrong,
  130. 4:48seuite executives get wrong about
  131. 4:50Agentic AI? Yeah, it's a good question.
  132. 4:52I'll probably start with the way I was
  133. 4:56wrong. I'll
  134. 4:57>> introduce yourself first and then I was
  135. 5:00the chief digital officer of Pernicard.
  136. 5:02You might know better the brands like
  137. 5:04Absolute Vodka or the Irish Whiskey
  138. 5:06Jameson.
  139. 5:07>> People might get familiar tonight
  140. 5:08>> probably.
  141. 5:09>> Yeah. Yeah.
  142. 5:10>> And um so for six years I was in charge
  143. 5:13of deploying uh AI at scale. So what we
  144. 5:17focused initially on was the biggest
  145. 5:20population in the in the company, the
  146. 5:22sales reps. And so uh we developed and
  147. 5:24we deployed in more than 28 countries a
  148. 5:27solution uh agents we would call them
  149. 5:30today that would give the sales rep a
  150. 5:32recommendation every Monday morning of
  151. 5:34what stores, what supermarkets to visit
  152. 5:37this week and each of the store or the
  153. 5:39the bars uh saying okay this is the
  154. 5:43action you should be taking. for
  155. 5:44example, promoting that brand or that
  156. 5:47other one.
  157. 5:48>> It did pretty well uh because with AB
  158. 5:50testing, we could measure a few millions
  159. 5:53of euros of uh of benefits. Uh however,
  160. 5:56what I overlooked uh is the fact that
  161. 6:00it's a large population making a lot of
  162. 6:02small decisions, but actually the
  163. 6:04biggest decisions in the company made at
  164. 6:07the executive committee in the boards.
  165. 6:10we're still using uh Excel and
  166. 6:12PowerPoint and it's still the case today
  167. 6:15in most companies I've been discussing
  168. 6:16too. So one of the thing for me which is
  169. 6:19key today is to look at uh the highest
  170. 6:23stakes the highest level of decisions uh
  171. 6:26whether you're going to invest on this
  172. 6:28brand or that brand how you allocate
  173. 6:30millions of euros between Turkey, China
  174. 6:32or France or Netherlands. And this is
  175. 6:35for me where there's a huge potential of
  176. 6:38value because everybody's looking for
  177. 6:39value from AI. It's not that easy to uh
  178. 6:42to find. And so that's the the thing uh
  179. 6:45for me which is overlooked the same way
  180. 6:46I overlooked it five years ago when we
  181. 6:48started on AI journey.
  182. 6:50>> Mhm. Okay. Well, look, let's dive into
  183. 6:52some of these topics. We we'll start I
  184. 6:53suppose by talking about what's changing
  185. 6:54a little bit here and travel given that
  186. 6:57many people will have traveled and
  187. 6:59booked hotels to be here for this
  188. 7:01conference. Well, let's let's talk about
  189. 7:02that because before we sat down for this
  190. 7:06panel, you were talking about the fact
  191. 7:07that you we we are seeing a change in
  192. 7:10the control of terms.
  193. 7:11>> Yeah.
  194. 7:12>> And as a way of of context, you know, in
  195. 7:15your introduction, you talked about
  196. 7:16personal agents booking travel. So, what
  197. 7:20does that mean for the relationship that
  198. 7:21you have with the customer if an agent
  199. 7:23is beginning to control that process?
  200. 7:25>> Exactly. So before I get that I I really
  201. 7:29want to check you know how many of you
  202. 7:33played with Muse instinct or dots those
  203. 7:38personal agents. Okay few of you this is
  204. 7:41just happened in last month and this why
  205. 7:45I felt like the whole control landscape
  206. 7:47changed. So you you you probably heard
  207. 7:50about that matter
  208. 7:53Facebook released a personal agent
  209. 7:56called Muse within nine day days nine
  210. 7:59days
  211. 8:01around 4 million download and people
  212. 8:04start to use it right and then then
  213. 8:08immediately instinct similar thing
  214. 8:11personal agent just sweeping right now
  215. 8:14in US everyone start to use it and then
  216. 8:18And of course followed by OpenAI
  217. 8:20thoughts, right? So majority of those
  218. 8:23personal agents actually what they do
  219. 8:26negotiate some of the bill, right? I
  220. 8:29personally probably saved $200 already,
  221. 8:32right? Just let them deal, you know,
  222. 8:35negotiate those deal for me. And the
  223. 8:38majority of them actually is using for
  224. 8:40the travel planning and the booking. So
  225. 8:43in in our case right like within the
  226. 8:47past few weeks we seen closer to a
  227. 8:50billion visits to IHG's
  228. 8:54digital property of those bots. So
  229. 8:57number one thing we didn't even know
  230. 9:00where it come from. Yes we know it's a
  231. 9:02bots but are they legit? Actually they
  232. 9:05are legit right? They represents our
  233. 9:08customer not only search and explore but
  234. 9:11they also committed transaction in terms
  235. 9:16of booking right with the legit payment
  236. 9:19methods. So that is really a new
  237. 9:22challenge for us is those things are out
  238. 9:26of control. One is we barely know who
  239. 9:28they are. Second is they are crawling
  240. 9:31our website. Do we have control over
  241. 9:34what should be crowded, what's not, not
  242. 9:37mentioning the information they
  243. 9:40scrapping from our website.
  244. 9:43We don't even know if they get a full
  245. 9:45picture.
  246. 9:46>> Okay. So, normally when when there's a
  247. 9:48new technology, there's a fairly slow
  248. 9:49adoption curve. You know, people showing
  249. 9:51their hands here. Not many people have
  250. 9:52yet utilized these tools, but just about
  251. 9:54everybody use platforms that's the
  252. 9:56platforms that they are built on.
  253. 9:58>> Exactly. Right. How how does your
  254. 10:00business respond to that? If you
  255. 10:01suddenly have this huge surgeact
  256. 10:03message,
  257. 10:04>> do you do you have the
  258. 10:06>> option to slow down and say, "Hang on,
  259. 10:08pause." Or realistically, in a
  260. 10:10competitive market environment, you just
  261. 10:11have to accept that things are going to
  262. 10:12go wrong, right?
  263. 10:13>> Totally. Totally. Right. So, Amazon is
  264. 10:16the company they block those spots.
  265. 10:20That's the only company. But the rest of
  266. 10:22the retail if you're consumerf facing
  267. 10:25because they bring the real customer
  268. 10:27transaction to our property. So we have
  269. 10:30to meet where customer they are right.
  270. 10:34If they are leverage and delegate that
  271. 10:36bots the agent to book the hotels we
  272. 10:40have to be there. So within 24 hours we
  273. 10:43have to put our terms together start to
  274. 10:46talk to the agent provider. Right. One
  275. 10:49is you need to tell us what's the
  276. 10:52pattern of your traffic. Second is we
  277. 10:55need to get agreement on what's the best
  278. 10:57way to share our information to our
  279. 11:00guest. Y
  280. 11:01>> right. Third one is what action we can
  281. 11:05agreed on you can take right and the
  282. 11:07fourth one is also the measurements.
  283. 11:11So those are the terms I'm just saying
  284. 11:14even like we suddenly happen we don't
  285. 11:16have a control but you have to be on top
  286. 11:19of those terms. So I suppose Kim look
  287. 11:22listening to that if if we accept that
  288. 11:24organizations are going from a handful
  289. 11:25of agents to multiple agents whether
  290. 11:27that's coming from personal usage or
  291. 11:28even the agents that you're building in
  292. 11:29your own environment what breaks first
  293. 11:32you know if we're talking about scale if
  294. 11:33we're talking about cost what what are
  295. 11:35the what are the early red flags? So
  296. 11:36what breaks what breaks first is um I
  297. 11:40would say mostly it's
  298. 11:43the monitoring part but can something
  299. 11:46break what doesn't exist because most
  300. 11:48people don't have visibility what they
  301. 11:49spend they [clears throat] don't don't
  302. 11:50visibility about how much agents do I
  303. 11:52have what are these agents doing how
  304. 11:54much do I spend for
  305. 11:57>> oh I'm breaking [laughter]
  306. 12:00>> we might have to start that again in
  307. 12:02case anyone missed yeah [laughter]
  308. 12:04>> okay so first of all what will break
  309. 12:06visibility, but what can it really break
  310. 12:09if it doesn't exist? Cuz people don't
  311. 12:11know what is the spend, how much agents
  312. 12:14they have,
  313. 12:15who's responsible for these agents. So,
  314. 12:18um, we are just flying in the dark.
  315. 12:21Nobody knows. Um, and then what breaks
  316. 12:24mostly reliability. How are we doing
  317. 12:26tests? So, these project starts in a
  318. 12:28lab. Lab people, they are just
  319. 12:30interested to be successful. So, we are
  320. 12:32testing a bit with agents. we see oh
  321. 12:34there's accuracy of 95% good enough good
  322. 12:38enough ship it to production and uh
  323. 12:40because 95 sounds good but in production
  324. 12:44in the reality then we see okay it's not
  325. 12:45just one agent the result of an agent is
  326. 12:48moved over to a next agent or next agent
  327. 12:51so we see instead of having just one
  328. 12:52agent um we have maybe three so the
  329. 12:55accuracy is going down to 86% and if I
  330. 12:58have 20 I'm talking about 30 36%
  331. 13:03and 36% it's nothing. Do you want to
  332. 13:06ship something? Would you trust a guy
  333. 13:08who tells you ah I'm 36% sure that this
  334. 13:11will be the right solution for you? I
  335. 13:13would not do this and I think this is
  336. 13:16how a lot of people starting this gamble
  337. 13:19and at the end for sure what breaks last
  338. 13:22or let's see it's not breaking maybe the
  339. 13:24heart breaks of the CFO at the end of
  340. 13:26the months if the feels like being at
  341. 13:28the Oscars putting out the the bill of
  342. 13:30entropic from this envelope and having
  343. 13:32all these pills and alcohols and I don't
  344. 13:35sure what else uh close to them cuz we
  345. 13:37know the story from this uh Indian
  346. 13:39company which received a $500 million
  347. 13:42bill for Just one month of entropic
  348. 13:44usage,
  349. 13:46$500 million. Really? What are these
  350. 13:49guys doing? So
  351. 13:50>> hopefully they cured cancer for that
  352. 13:51amount of money.
  353. 13:52>> I hope so. I hope they are still alive.
  354. 13:54And I'm pretty sure someone got fired
  355. 13:55after. So um and we all want to protect
  356. 13:58our jobs. So um don't don't adopt just
  357. 14:03what you have in labs to your
  358. 14:04production. Think about it. What does it
  359. 14:06really mean? And have the right
  360. 14:07guardrails in place. Having avoid agents
  361. 14:11in loops. avoid wild west everybody can
  362. 14:13do what they want you need to protect
  363. 14:15this you need to control this you need
  364. 14:16to have visibility otherwise it will be
  365. 14:19a nightmare
  366. 14:20>> I'd imagine hike in your environment 95%
  367. 14:23would not be good enough
  368. 14:24>> correct [snorts]
  369. 14:26that's a good guess yeah I think the the
  370. 14:29the advantage and disadvantage of being
  371. 14:31in a regulated market as banking we are
  372. 14:34is that we can go with a little bit
  373. 14:36slower pace so we we do see clients that
  374. 14:38having agents and are already connecting
  375. 14:41through us with agents. We can have our
  376. 14:43agents connecting to our clients. So
  377. 14:45that is let's say technically possible
  378. 14:47but we are really really careful about
  379. 14:49it.
  380. 14:49>> Are there areas where you do accept that
  381. 14:52something might break first where you
  382. 14:53can accommodate some element of failure?
  383. 14:56>> A very simple example is making
  384. 14:57appointments. Uh that's something that
  385. 14:59we do that with an agent. Yeah, it's a
  386. 15:01very safe one but we want to be very
  387. 15:03careful. But the way we we try to
  388. 15:05control it is by separating separating
  389. 15:08out the different type of agents. So we
  390. 15:10have an conversational agent
  391. 15:12>> internal external that is really doing
  392. 15:14all the conversations with whoever there
  393. 15:16is. Then we have a reasoning agent that
  394. 15:18is the agent that is doing the real
  395. 15:20thinking about what needs to be done.
  396. 15:22They're also checking what are the the
  397. 15:23policies the standards around it because
  398. 15:25an agent is always pleasing. So if you
  399. 15:27have the conversational agent agent if
  400. 15:30you ask the right questions you can
  401. 15:31bypass some of the the things but
  402. 15:33because they have to hand it over to an
  403. 15:35reasoning agent there we really see what
  404. 15:38whether the right things are being asked
  405. 15:40whether it's within the policies within
  406. 15:41the guard wheels that were mentioned
  407. 15:43>> and then the third level of agents are
  408. 15:45the task agents and they're really
  409. 15:47performing the the particular task that
  410. 15:48they get from an reasoning agents. So we
  411. 15:51do that with an MC with MCP servers.
  412. 15:54making sure that the the context is also
  413. 15:56properly in place. So that's the way we
  414. 15:59uh overall control the the agents uh
  415. 16:01side.
  416. 16:02>> So you talked about the agents handing
  417. 16:03off to the agents. Who defines when they
  418. 16:05hand off to the human?
  419. 16:08>> Well,
  420. 16:09foremost the agent the human is always
  421. 16:12responsible for a task. Uh and and we
  422. 16:14need to have explanability uh towards
  423. 16:16our customers. So in particular, let's
  424. 16:18say in a mortgage process, we will never
  425. 16:20say the computer says no. There's always
  426. 16:22a human in the loop. uh to to check the
  427. 16:24final decision that has been made. So if
  428. 16:26it is a really more impactful uh uh
  429. 16:30choice for our customers, there's always
  430. 16:33a human in the loop.
  431. 16:34>> Sure.
  432. 16:34>> By definition, uh and overall, if
  433. 16:37there's no human in the loop, the human
  434. 16:38is still responsible for Of course,
  435. 16:40sorry, this is slightly off script, but
  436. 16:41I've heard people talk about the need
  437. 16:42for a chief virtual people officer,
  438. 16:44someone who defines that actual
  439. 16:46relationship when you dial an agent up,
  440. 16:47when you dial an agent down, someone
  441. 16:49with the organization who has that
  442. 16:51oversight when it comes to that that
  443. 16:53structure. Do you have someone in the
  444. 16:54bank who who is overseeing not just who
  445. 16:57has responsibility, but how much of
  446. 16:59that?
  447. 17:00>> Not yet. But we we are working hard on
  448. 17:03the topic of what does the human
  449. 17:05oversight actually look like. uh for
  450. 17:06instance we are using a lot of uh
  451. 17:08software development with with agents
  452. 17:10that's that's a very easy easy one uh
  453. 17:13but a very powerful use case because
  454. 17:15every step in the software development
  455. 17:16life cycle from setting your
  456. 17:18requirements writing your solution
  457. 17:19intent writing the code doing the
  458. 17:21testing blah blah blah the whole shebang
  459. 17:23can be done by by agents where every
  460. 17:26step is done by uh controlled by a human
  461. 17:31the task of a human becomes quite boring
  462. 17:33after a while because you have to well
  463. 17:35check the code But if the code is let's
  464. 17:37say 95% good and you only find 5% and
  465. 17:41that's your day job well soon you will
  466. 17:43not be checking the code anymore. So we
  467. 17:45are thinking about okay what are the
  468. 17:47alternatives to make sure that the code
  469. 17:49is checked properly so the human
  470. 17:50oversight is done but also effective
  471. 17:53>> because you can say yeah there was human
  472. 17:54oversight but if if it is just a
  473. 17:56stamping machine
  474. 17:57>> then uh you you don't have an effective
  475. 17:59control anymore and that's the
  476. 18:00discussion that we have like what is it
  477. 18:02really mean to have human oversight and
  478. 18:05and I I say the jury is not out yet
  479. 18:08>> that's that's a fair point right because
  480. 18:09a lot of people say that that this will
  481. 18:11enable there to be a lot more
  482. 18:12productivity hours in our staff
  483. 18:15because they're going to have more time
  484. 18:16because the agent's going to take XY Z
  485. 18:18off their desk. But in reality, a lot of
  486. 18:20people are talking about it's just
  487. 18:21shifting work and the work that it is
  488. 18:23shifting is frankly less interesting
  489. 18:24work. To your point, they're marking the
  490. 18:26agents homework.
  491. 18:27>> Well, and and the fact that is less
  492. 18:29interesting to me is well, not the most
  493. 18:31important thing, but what's more
  494. 18:32important, how do they make sure that
  495. 18:34that you still do your job with the
  496. 18:35right level of due diligence? And that's
  497. 18:37the my biggest concern because if 95% is
  498. 18:40right, you're only fi finding 5% of
  499. 18:42errors in the code or whatever you look
  500. 18:45at and that's becomes well okay uh and
  501. 18:49becomes better over time. So at the end
  502. 18:51you don't control it anymore. At least
  503. 18:52that's my conviction that in in a few
  504. 18:54years from now there won't be any human
  505. 18:56oversight on code.
  506. 18:58>> But still you need to have control on
  507. 19:00code. And so how do you do that? That's
  508. 19:02the the puzzle that we are having. But
  509. 19:04it's a broader question about what is
  510. 19:06human oversight and how should how can
  511. 19:08we still make it really effective.
  512. 19:10>> Yeah. Perry. Sorry. Go on.
  513. 19:12>> Do you want me to try? So go first. We
  514. 19:14have a similar practice, right? So one
  515. 19:16each agent will have a unique ID, right?
  516. 19:19Universal ID, unique ID in our system.
  517. 19:22So we can trace end to end. Second is
  518. 19:26agent also has owner, human owner. Just
  519. 19:29like a business system has a business
  520. 19:31owner, we have a real human's name
  521. 19:33attached to that.
  522. 19:34>> So something goes wrong goes to that
  523. 19:36person.
  524. 19:37>> That's interesting because I was going
  525. 19:38to ask Perry kind of if if if the if the
  526. 19:41workflow is shifting, who's then
  527. 19:42responsible for it? It seems that you
  528. 19:44have an answer there. I mean, is that
  529. 19:46something that you've seen replicated in
  530. 19:47other businesses?
  531. 19:48>> Yeah. So for me the accountability uh
  532. 19:51for what comes out of an AI
  533. 19:53recommendation or an automation uh it's
  534. 19:56not an issue when there is one optimal
  535. 19:59easy solution so I'm going from point A
  536. 20:01to B there is one optimal route I mean
  537. 20:04no no issue the issue comes when there
  538. 20:08is not one uh answer so and when you
  539. 20:11cannot have maybe a human in the loop
  540. 20:14automated cars they are in a critical
  541. 20:16situation they have to decide to crash
  542. 20:19on the A side or the B side having some
  543. 20:22different consequences.
  544. 20:24Here there is a necessity uh to make
  545. 20:27trade-offs. So I took a critical example
  546. 20:30of the selfdriving car but it's the same
  547. 20:33in in companies. Uh you want at some
  548. 20:36stage some automations to be uh decided.
  549. 20:39So for example do I taken my previous
  550. 20:42example the salesforce to go for more
  551. 20:44sales more margins. Do you want my
  552. 20:47supply chain to go for optimization of
  553. 20:49cost, optimization of CO2 footprint?
  554. 20:52>> And so what's important in all those
  555. 20:54cases is those trade-offs.
  556. 20:58How do I balance the different uh
  557. 21:00decisions and for me this is one of the
  558. 21:02key uh addition that we need to make to
  559. 21:05artificial intelligence. I call it uh
  560. 21:08tradeoff intelligence where uh you need
  561. 21:11people sometime at the highest level of
  562. 21:14the company to decide on the trade-offs.
  563. 21:17So do I accept to spend 5% more uh to
  564. 21:21optimize my CO2 footprint by 20 30%. Um
  565. 21:25and you want also uh all the decisions
  566. 21:28which are made or recommended by agents
  567. 21:31uh to follow those uh those parts. So
  568. 21:34for me uh balancing
  569. 21:36sometimes the creativity of AI uh the we
  570. 21:40call it also inaccuracy sometime uh with
  571. 21:43some control but also having that
  572. 21:45trade-off intelligence which is added uh
  573. 21:48to the agents and also helping u high uh
  574. 21:52stake uh decisions uh people in
  575. 21:55executive committees in boards to make
  576. 21:57those tradeoffs um in an easier way. For
  577. 22:01me it's key uh and a key addition to
  578. 22:04artificial intelligence today.
  579. 22:06>> Let's just quickly kind of talk a little
  580. 22:07bit I suppose about guard rails and
  581. 22:09who's building because where you believe
  582. 22:12that we should let experts build but
  583. 22:14when we were chatting before we came
  584. 22:16over to the tent you said that actually
  585. 22:18a lot of the real business savings that
  586. 22:21an organization like yours sees is from
  587. 22:23personalized
  588. 22:24agents rather than the big enterprise
  589. 22:27agents.
  590. 22:28>> That's right. So tell me why it is that
  591. 22:30experts should build if actually a lot
  592. 22:32of the savings are coming from those
  593. 22:33personalized agents especially when
  594. 22:35maybe you're not seeing the return on
  595. 22:36investment from from the ones that your
  596. 22:38your teams are building.
  597. 22:40>> So one is you know we all know right um
  598. 22:43I'm pretty sure everyone sitting here we
  599. 22:45know only a few areas that clearly can
  600. 22:49demonstrate the return of the AI
  601. 22:51investment. Majority is still hard to
  602. 22:54measure. We all know that but actually
  603. 22:56in real life you know you see when a
  604. 22:59business side of we call the domain
  605. 23:03experts right for example they are the
  606. 23:05one every month they have to close the
  607. 23:08account right month end closing or
  608. 23:11procurement right um procure to pay
  609. 23:14those people know where the big pain
  610. 23:17points they know the process they know
  611. 23:20what's the ultimate solution should be
  612. 23:23right given time the powerful AI tools
  613. 23:27right assisted by engineers often land
  614. 23:30in lots of productivity gain and
  615. 23:34savings. So that's what I've seen so far
  616. 23:36is you know actually is the power users
  617. 23:40from business side assist by engineers
  618. 23:44actually produce quite a measurable
  619. 23:47results.
  620. 23:48>> Is that quite expensive though? you know
  621. 23:51experimentation is expensive
  622. 23:53>> actually it's not it is not right so
  623. 23:56think about that that normally software
  624. 23:59uh projects we all know budgeting is all
  625. 24:01in millions right but those are like you
  626. 24:05know to me is like mostly token cost
  627. 24:08right engineer we have in-house engineer
  628. 24:11already the work they have to get done
  629. 24:14by business so to me it's like a lowest
  630. 24:17cost but then you see the result is very
  631. 24:21Yeah, I didn't want to talk about the
  632. 24:22cost. It's more about uh the trade-offs
  633. 24:25that we are making between letting
  634. 24:27general productivity tools uh having
  635. 24:30within the whole organization. On one
  636. 24:32hand, we are talking about AI
  637. 24:33citizenship, AI democratization and
  638. 24:36making sure that we enable the whole
  639. 24:37organization to work with it. On the
  640. 24:39other hand, we really have to control
  641. 24:41side of it because my biggest nightmare
  642. 24:43is that with end user compute which we
  643. 24:46saw with excels and and all those kinds
  644. 24:48of things that it will be amplified with
  645. 24:51AI. So it is it's the balance that we
  646. 24:54are looking for and on the other hand
  647. 24:56what we are doing is really having a
  648. 24:59couple of big bets where we really think
  649. 25:01this is where the organization will
  650. 25:03benefit the most. So on one hand it's
  651. 25:06about yeah incremental changes and and
  652. 25:08seeing how you can AI your processes but
  653. 25:11on the other hand it's also about having
  654. 25:12a couple of big bets and say okay this
  655. 25:14is really transformational green field
  656. 25:16starting from how should the process
  657. 25:18look like knowing what we can do and
  658. 25:20then it it's not trying to squeeze in in
  659. 25:22in the current process but re reimagine
  660. 25:25your new processes and that is something
  661. 25:27that needs to come from top down because
  662. 25:29bottom up it will be very hard
  663. 25:30>> I was going to say how do you define
  664. 25:31those big bets who who signs off on
  665. 25:32those big bets
  666. 25:33>> it's the executive board. So I'm I'm
  667. 25:36working on them as the responsible for
  668. 25:39AI. So I'm working with the organization
  669. 25:40to figure out where do we see the value
  670. 25:42pools, where do we see also the market
  671. 25:44trends, where we expect that the the the
  672. 25:46big changes will be. That is a
  673. 25:48discussion in our executive board and in
  674. 25:50the in the end there is a a choice made
  675. 25:53by them.
  676. 25:54>> Mhm. And then you have a top- down
  677. 25:56choice that is cascading down in the
  678. 25:57organization to make sure that you also
  679. 25:59build then around those transformational
  680. 26:01areas a team around it with the business
  681. 26:03itself of course uh but also with the
  682. 26:05group innovation is there HR is involved
  683. 26:08uh technology data uh so everyone is
  684. 26:11there a multi-disiplinary team because
  685. 26:13that's the only way in my opinion to
  686. 26:15really get that transformation in there
  687. 26:17because the businesses for the business
  688. 26:18it's very hard to reimagine their their
  689. 26:20world because they lived
  690. 26:23>> the way they did it for the last 20
  691. 26:24years so to say
  692. 26:25>> innovation has ideas but they don't know
  693. 26:27the business enough well etc etc so you
  694. 26:30need that common uh well
  695. 26:32multi-disiplinary team in order to run
  696. 26:34it
  697. 26:34>> Kim this feels like a good jumping off
  698. 26:35point to return to your 500 million
  699. 26:37right if this is if this is the world in
  700. 26:39which we inhabit how does the CFO make
  701. 26:42sure the costs do not just explode
  702. 26:44>> exactly because also I want to jump on
  703. 26:46this because I have the question if you
  704. 26:48say uh the board is doing this big bet
  705. 26:50at the end how do you measure this
  706. 26:52because I see a big problem in how we
  707. 26:55measure if AI really helps us and if we
  708. 26:58if we really save something or get any
  709. 27:01value out of it because we we have a lot
  710. 27:03of discussions about people talking
  711. 27:04about um price per token. The price per
  712. 27:06token says nothing. I can have a I can
  713. 27:09uh I can route a task into a cheap
  714. 27:11model. Uh if the quality is the same
  715. 27:13great I'm saving something. If the model
  716. 27:15generates garbage it doesn't help me
  717. 27:17anything.
  718. 27:18>> And I think this is the problem where we
  719. 27:20all are right now. How do how are you
  720. 27:23measuring this right now?
  721. 27:25>> Okay. Uh good question. Well, last year
  722. 27:28my target was really about getting a
  723. 27:30number of use cases into production. So
  724. 27:32it was like well we did care a little
  725. 27:34bit about the business case but not so
  726. 27:35much. We we kept the tokens under
  727. 27:37control. But now we made the pivot more
  728. 27:39to okay where do we really see the
  729. 27:41value. So every use case that we get
  730. 27:43live has a business case and the
  731. 27:45business case can be about cost
  732. 27:47reduction, it can be on growth, it can
  733. 27:48be an MPS, it can be on capital
  734. 27:50allocation or on risk
  735. 27:53mitigation. So it's on those five
  736. 27:54metrics that we say every uh use case
  737. 27:57has to fulfill in order to get funding
  738. 28:00for it. Um we work together with the
  739. 28:02CFOs, the controllers to make sure that
  740. 28:04we also measure it backwards. So that's
  741. 28:07an that's a challenge I must say and for
  742. 28:10the bigger bets uh it's it's what we
  743. 28:13expect. We also have a business case
  744. 28:14around it. Um but because of the whole
  745. 28:17environment is changing it's sometimes
  746. 28:18hard to really pinpoint is this really
  747. 28:21an AI thing or is it something else that
  748. 28:22we are doing so it becomes a little bit
  749. 28:24blurry but we do measure it and it is
  750. 28:27one of the the metric that we have but
  751. 28:29not only on cost reduction and that's
  752. 28:30important to me. We have five metrics
  753. 28:32that we see what is the value that it
  754. 28:34brings.
  755. 28:35>> Yeah that's perfect. Well, what I say we
  756. 28:37have we are all all the companies are in
  757. 28:38the same problem right now. We need to
  758. 28:40identify how to measure things. What is
  759. 28:42the right metric? Also, we started all
  760. 28:44with token cost. Token cost at the end.
  761. 28:46Now, we realize that token cost says
  762. 28:47nothing. We need to measure success at
  763. 28:50the end. How does we how can we define
  764. 28:52success in coding? It's easier. I can I
  765. 28:54have a task. The task is done. I can
  766. 28:56route them into different models. And
  767. 28:57then I see okay, is the quality the
  768. 28:59same? Which model at the end was the
  769. 29:02best? Best not does not mean just the
  770. 29:05cheapest one. It's also timing is
  771. 29:07interesting. A model the one flow takes
  772. 29:09a half a half hour the other just five
  773. 29:12minutes. So um I think a lot of these
  774. 29:14challenges are out there. Um the
  775. 29:16industry
  776. 29:18has some let's call it solutions out.
  777. 29:21There are some best practices created
  778. 29:23right now. We are we are dipping our
  779. 29:26feet into this right now in the field.
  780. 29:27We are figuring out what works what
  781. 29:29works not. at the end also it's related
  782. 29:30to the company's
  783. 29:33>> vision structure and so on
  784. 29:35>> but maybe on the cost side I mean I just
  785. 29:37said on the on the impact side we
  786. 29:39measure on the five five things but on
  787. 29:41the cost side what we do is of course we
  788. 29:43have our tokconomics we have our what we
  789. 29:46call the AI gateway to make sure that we
  790. 29:48really have optionality on what model to
  791. 29:50run for what use case but also do we use
  792. 29:53ventropic do we use open AI or do we
  793. 29:55well we have a partnership with Mistral
  794. 29:57run it on our own GPUs
  795. 29:58>> we don't have long left. You mentioned
  796. 30:00solutions. Perry, just very quickly,
  797. 30:02you've been in this position where at
  798. 30:04Penoricad you can work across a number
  799. 30:05of different market brands. If we were
  800. 30:07to give people insight on what they
  801. 30:09should be doing today to try and
  802. 30:11implement solutions and successful
  803. 30:12strategies, what would you point people
  804. 30:14in the room towards? Yeah. So, for me,
  805. 30:16what's important uh the technology is
  806. 30:20complex, but it's not the most complex
  807. 30:23part. The most complex part is to get
  808. 30:24adoption within a company about new ways
  809. 30:27of working, new ways of making decisions
  810. 30:30etc. So for me um the the important part
  811. 30:34is to measure uh the the value and for
  812. 30:36me AB testing has been for hundreds of
  813. 30:40year the way medical companies are
  814. 30:42measuring whether a drug is successful
  815. 30:44or not. So having a group using not
  816. 30:47using is one of the the things. So
  817. 30:49value. The second thing which is
  818. 30:50important is adoption. Um so uh the the
  819. 30:54project we did for the salesforce uh in
  820. 30:57uh in pero record 10% of the people
  821. 31:00adopting the recommendation would mean
  822. 31:0210% of the value generated. We aimed at
  823. 31:0585% how did we get there? By making sure
  824. 31:09that the job got more interesting.
  825. 31:13>> So having people in sales team uh they
  826. 31:16don't like to do go through excels to
  827. 31:18find out the best outlet to uh to visit.
  828. 31:21they like to have the the personal
  829. 31:22contact etc. So make sure that they
  830. 31:24spend more time on this. At the
  831. 31:26executive level, a lot of executives are
  832. 31:28sitting to really boring board
  833. 31:31presentations where uh they're seeing
  834. 31:33slides after slides and then the good uh
  835. 31:36the bad and the ugly scenario and hope
  836. 31:40being hoped to choose the good one but
  837. 31:42super frustrated on this. So on this
  838. 31:45example you need to give solutions where
  839. 31:48people can play with the the scenarios
  840. 31:50where can simulate they can press the
  841. 31:53the button please give me the optimal if
  842. 31:55I'm getting this or that and so um if
  843. 31:59you are doing that on top on the highest
  844. 32:01stakes what I was mentioning at the at
  845. 32:03the beginning here you are generating
  846. 32:05value
  847. 32:07engagement and at the end of the time
  848. 32:09the return on investment everybody's
  849. 32:11looking for and so this is what I'm
  850. 32:12doing in my new So I'm just picturing
  851. 32:14I'm packaging all of this in a solution
  852. 32:18that we call a paradigma with a Y to
  853. 32:21help um board uh executive committee to
  854. 32:25make better decisions to be involved uh
  855. 32:27in the decision by taking just the data
  856. 32:29that they need. So not expensive token
  857. 32:32spend and I think this is where there is
  858. 32:34a lot of value which is overlooked the
  859. 32:36same way I was overlooking it when I was
  860. 32:38in per record. And so there are here
  861. 32:40probably a few millions of yours to to
  862. 32:43find every you know those decisions in
  863. 32:46boards where uh there's the question uh
  864. 32:49what about this and people say okay I'll
  865. 32:51come back two weeks later with the
  866. 32:52answer two weeks later there's other
  867. 32:54things to discuss. So sometime decisions
  868. 32:57are delayed by months which are worth
  869. 32:59millions of euros. So each week you are
  870. 33:02leaving on the table 100k, 200k, 1
  871. 33:05million euro and this is what they want
  872. 33:07to solve in companies. I I it was put to
  873. 33:10me last week that though that uh a lot
  874. 33:12of people are quite lazy. Humans can be
  875. 33:14quite lazy. So hopefully when you ask
  876. 33:16them what they would like to see, well
  877. 33:17how they would like it to augment their
  878. 33:18work, they said something slightly more
  879. 33:19optimistic. And uh anyway, look, we've
  880. 33:21only got a few minutes left for um some
  881. 33:23Q&A and you've probably got much better
  882. 33:24questions than I have as your experts in
  883. 33:26the room. Has anyone got a question for
  884. 33:27our panel? There's some hands here.
  885. 33:29There's there's a hand down the middle.
  886. 33:30Make it easy for the mic runner.
  887. 33:35>> Thank you. Yeah, sorry. On on the end.
  888. 33:38>> Hello, I'm Winnie from uh Stock. I'm the
  889. 33:41head of data and egg and um our company
  890. 33:43sell all the baby high chairs and
  891. 33:45strollers. Our iconic one is street
  892. 33:47trap. So in my department currently I'm
  893. 33:49having a lot of use cases coming through
  894. 33:50and then I think on the stage the
  895. 33:52speakers are talking about all these
  896. 33:53measurement bit. I'm interested to know
  897. 33:56what is your filtering when you receive
  898. 33:58all these different use cases coming to
  899. 34:00you. What is your filter and how you
  900. 34:03going to say I'm going to prioritize
  901. 34:05this you prioritize that and um coming
  902. 34:09to my second question is then how you
  903. 34:12decide what to build yourself and also
  904. 34:14how to where you going to buy it from
  905. 34:16someone else or you're going to
  906. 34:18collaborate or partner with someone
  907. 34:19else.
  908. 34:20Yeah, maybe I can take the the
  909. 34:22prioritization because I've done it for
  910. 34:24six years now. Uh well, I was doing it.
  911. 34:27Um first is not easy to know what is
  912. 34:30complex to do and not complex to do
  913. 34:32because an idea which is coming from a
  914. 34:34person working in marketing in supply
  915. 34:36chain etc. might be a really complex
  916. 34:39thing or something that can developed in
  917. 34:41two or three days. So that's one of the
  918. 34:44key criteria and you need a filtering by
  919. 34:46some experts that say okay this is a
  920. 34:48multi-user uh multissources of
  921. 34:50information that will make update in a
  922. 34:52critical system that needs accuracy.
  923. 34:54That's a complex part. I just need to uh
  924. 34:58create a draft for an answer to an RFP.
  925. 35:01That's a pretty easy one. But you need
  926. 35:04some expert to to help. So uh on the
  927. 35:06prioritization of ideas first you need
  928. 35:08to help the people who have ideas to be
  929. 35:10able to get a little more flesh on them
  930. 35:13so that somebody can say it's a complex
  931. 35:15not complex you need people from finance
  932. 35:18to be the guard raids in the future
  933. 35:20making sure that the company will invest
  934. 35:22in the right uh topics.
  935. 35:24>> Yep. Um and then it's a usual uh
  936. 35:27consultant prioritization. What is the
  937. 35:29value versus the cost but with something
  938. 35:31which is has some flesh on it so that
  939. 35:33you can really prioritize at the board
  940. 35:35level for example but with a
  941. 35:37pre-qualification before. So I would
  942. 35:39recommend to have all the ideas that
  943. 35:42come and really good ideas coming
  944. 35:43company to to come together but people
  945. 35:46to help uh putting flesh and uh
  946. 35:49identifying value versus uh cost or
  947. 35:52complexity uh to to get on
  948. 35:54prioritization.
  949. 35:54>> Yeah maybe to add one thing to it what
  950. 35:56what we try to build is really reusable
  951. 35:59components. So if you have an particular
  952. 36:01use case, you you you first think that's
  953. 36:03the feasibility part. What are the
  954. 36:04elements that you already have in place
  955. 36:06or how can you click it together as as
  956. 36:08Lego blocks uh in order to make it
  957. 36:10easier to roll it out. So
  958. 36:12>> yeah, but I I I want to point out a
  959. 36:14thing. This is some debate I always get
  960. 36:17into with our leadership, right? We're
  961. 36:20going through something so major we
  962. 36:23don't even know what's going to happen,
  963. 36:25right? often Silicon Valley said, you
  964. 36:28know, [clears throat] you probably are
  965. 36:30facing 10x or 100x opportunity right
  966. 36:33now, but you're not looking at it. If
  967. 36:36you're using your common senses, common
  968. 36:40logic, common intelligence, if the whole
  969. 36:43room full of people nodding their hands
  970. 36:45is saying that makes sense, maybe you
  971. 36:48are missing out a giant 10x opportunity.
  972. 36:52>> But that's another category. I'm not
  973. 36:54saying go that direction, right? But
  974. 36:57keep that in mind as well.
  975. 36:58>> We've got 90 seconds left, so we've
  976. 36:59probably got time for one more quick
  977. 37:01question.
  978. 37:02>> Yeah, sorry that the mic. Sorry,
  979. 37:03apologies. Mike's here. Yeah.
  980. 37:05>> Okay. Hi. Uh, I guess my question is
  981. 37:07primarily going to Mr. Fanders because I
  982. 37:10also work in a private bank as a data
  983. 37:12scientist. So, in my mind, there are
  984. 37:14like three sets of possible use cases
  985. 37:16for AI in finance. One, the problems
  986. 37:18that AI agents can solve. two uh
  987. 37:21problems worth solving because they're
  988. 37:23going to generate extra uh cost
  989. 37:25reduction or revenue and the third is uh
  990. 37:28use cases where we can trust AI agents
  991. 37:30to act and I feel like it's really hard
  992. 37:32to find the overlap of these three sets.
  993. 37:35What is your approach to solving this
  994. 37:36problem and uh what did you end up with
  995. 37:39as examples for a banking sector and AI
  996. 37:42agent application? Thank you.
  997. 37:43>> This is going to be hard to answer in a
  998. 37:45minute.
  999. 37:45>> Yeah, exactly. So the the three things
  1000. 37:47that you're mentioning is uh
  1001. 37:50you mentioned three things.
  1002. 37:52>> Yeah. Uh AI can solve it. Uh it's worth
  1003. 37:55to solve it and we can trust them to
  1004. 37:58carry out the process of auto. Well, the
  1005. 38:00the the the the f the the first thing
  1006. 38:01that we see is that there are a lot of
  1007. 38:03uh administrative and and manual
  1008. 38:05processes still going on in the bank.
  1009. 38:07And in particular, when when I look at
  1010. 38:09wealth management, uh a relationship
  1011. 38:11manager is is taking quite a lot of his
  1012. 38:13time to prepare a an conversation with
  1013. 38:16their clients because the information is
  1014. 38:18in different ones. Their their risk
  1015. 38:20profile is somewhere else. They have to
  1016. 38:21bring it together. Maybe an a tool defi
  1017. 38:24defin defines hey this is your well
  1018. 38:27suggested investment but still you need
  1019. 38:29to have a narrative around it so the
  1020. 38:31investor has to make it themselves well
  1021. 38:33that whole part is all administrative it
  1022. 38:35can be taken over for 50 60% by AI so
  1023. 38:38it's solving a problem because then you
  1024. 38:40can as a relationship manager really
  1025. 38:42focus on the the the client relationship
  1026. 38:45where the human is is important and the
  1027. 38:47rest of the administrative task you can
  1028. 38:50leave it to agents
  1029. 38:51>> you know it's it there answer all the
  1030. 38:53questions here.
  1031. 38:54>> Are you all sticking around at the
  1032. 38:55conference for the next two days?
  1033. 38:57>> Hope you'll have an opportunity to to
  1034. 38:59talk to people. Look, thank you so much
  1035. 39:00for your time today. Please give a hand
  1036. 39:02to our panel.
  1037. 39:04[applause]

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