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Outlier Clauses: Healthcare's Best Kept Secret | with Ryan Bojrab — Transcript

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  1. 0:00If there's a high roller and you're out
  2. 0:01in Vegas and you know a casino sees
  3. 0:03somebody that's rolling up with a you
  4. 0:05know a lot of money and willing to put a
  5. 0:06lot down, that's how they make a lot of
  6. 0:08their money as a casino. You use that
  7. 0:10same analogy on the hospital side. These
  8. 0:13outlier clauses are where the hospital
  9. 0:15contracts make majority of their money.
  10. 0:17>> You're listening to self-funded, the
  11. 0:19podcast about making healthc care better
  12. 0:21together. Let's get to work. So I I
  13. 0:23don't know if it's maybe the one of the
  14. 0:25best kept secrets, but you know, you and
  15. 0:27I are pretty well informed. We've been
  16. 0:28in this business for a long time. I'm
  17. 0:30sure a consultant's listening to this
  18. 0:31and go, "I've known about outliner
  19. 0:32clauses forever, but it does seem like
  20. 0:34it's something that isn't not is not
  21. 0:36discussed very openly very often. You
  22. 0:38know, I think I reached out to you right
  23. 0:40six, eight weeks ago when I saw you
  24. 0:42comment on somebody else's post
  25. 0:43regarding it and two to three weeks
  26. 0:46prior was the first time I heard
  27. 0:47somebody cite the outlier cause as a
  28. 0:49rationale for why some of the pricing
  29. 0:51was very dramatically different between
  30. 0:53carrier networks we were looking at."
  31. 0:54And I go, "Wait a second. Why have I not
  32. 0:57really had anybody sit and explain this
  33. 0:59to me? And how did I didn't how did I
  34. 1:01not know that it had such an outsiz
  35. 1:03impact one on the cost of a claim but
  36. 1:05two the underwriting of that particular
  37. 1:07network and it just like mind-blow right
  38. 1:09and that was why I reached out to you
  39. 1:11and said dude come on come on the show
  40. 1:12and we started talking and anyways
  41. 1:14background um for you getting here you
  42. 1:16were down here already Ryan but I
  43. 1:18appreciate you coming on and you know
  44. 1:20what I'd love for you to do is really
  45. 1:21quickly tell us who you are and what you
  46. 1:23do and then let's dig a lot into what
  47. 1:25you know because I think you can help
  48. 1:26the audience tremendously. Well, thank
  49. 1:28you and it's a pleasure being here,
  50. 1:29Spencer, and finally getting to meet you
  51. 1:30in person.
  52. 1:31>> I know, right? It's weird. We've known
  53. 1:32each other virtually for years, man.
  54. 1:34>> For years. For years. And so, Ryan
  55. 1:36Bojab, I reside in Indianapolis,
  56. 1:38Indiana. I've been in healthcare my
  57. 1:39whole career. I have a very different
  58. 1:41background than most folks you talk to
  59. 1:43that are on the broker consulting side.
  60. 1:45I actually started my career as a
  61. 1:46clinician. Okay. I've got my doctor in
  62. 1:48physical therapy certified in lifestyle
  63. 1:50medicine um and mobilizations and
  64. 1:54manipulations in regards to self-care
  65. 1:56and well-being. I did a lot of uh
  66. 1:59biocschosocial approaches in regards to
  67. 2:01like behavioral coaching when I was a
  68. 2:04practicing physical therapist and so not
  69. 2:06the normal side of PT
  70. 2:08>> and I was pretty good at what I did.
  71. 2:11>> Were you working with athletes quite a
  72. 2:13bit? I was working with a blend of both
  73. 2:15uh chronic care because a lot of my
  74. 2:17practice was within a federally
  75. 2:19qualified health center. So I I I
  76. 2:21treated a lot of patients that were uh
  77. 2:23underserved population and have a lot of
  78. 2:25resources, but I also treated a lot of
  79. 2:28the employees of the hospital I worked
  80. 2:30for that had a lot of resources. And so
  81. 2:33it was kind of two different sides of
  82. 2:34the spectrum. Um and it really did
  83. 2:36challenge me a lot. You know, it's it's
  84. 2:38different treating somebody with knee
  85. 2:39pain that I'll never forget, you know,
  86. 2:42same day I saw somebody with knee pain
  87. 2:44that uh one made 100,000 plus a year and
  88. 2:47had all the resources in the world to
  89. 2:49help take care of the knee pain. And
  90. 2:50then the other guy lived three miles
  91. 2:52underneath the uh three three miles down
  92. 2:54the road underneath the bridge and his
  93. 2:55main source of transportation was a bike
  94. 2:57and he hurt his knee wrecking his bike.
  95. 2:59>> Oh man. So like to me, you know,
  96. 3:02completely different like uh in regards
  97. 3:04to course of treatment of how I was
  98. 3:06helping this individual versus the other
  99. 3:08and getting that guy a bike, which is
  100. 3:10what I actually did help him get.
  101. 3:12>> Oh wow.
  102. 3:13>> Was more important to that guy and
  103. 3:15actually helping him rehab his knee than
  104. 3:17it was anything I could do for the
  105. 3:18individual. That's amazing. Right. And
  106. 3:20so like that story,
  107. 3:22>> it's been a long time actually since I
  108. 3:24brought that up, but that that story
  109. 3:25really resonated with me. And so um
  110. 3:29>> well what so okay I I want to comment on
  111. 3:31that but I also want to hear what drew
  112. 3:33you out of that world because apparently
  113. 3:35you were attracted to it but then
  114. 3:37something caused you to
  115. 3:38>> that's a great question and so one thing
  116. 3:41you know so you know it doesn't matter
  117. 3:42if you're in med school uh nursing
  118. 3:44school
  119. 3:46physical therapy school etc. Nobody
  120. 3:48teaches you about the what I would call
  121. 3:49the business side of healthcare. Y
  122. 3:51>> and so, you know, when I got out about
  123. 3:54maybe it was pretty quick actually
  124. 3:56within a year or two of of practicing as
  125. 3:58a as a new grad, um I just remember like
  126. 4:02getting told how many visits I could see
  127. 4:03a patient for. And I'm like, well, wait
  128. 4:06a second. Like this person though isn't
  129. 4:08like better yet. Like I I know like if I
  130. 4:10had a handful of more visits, like I'll
  131. 4:12get them over the line based on how they
  132. 4:14want to get back to their function of
  133. 4:16life, right? And that's when I first
  134. 4:18learned of how much like, you know, the
  135. 4:20the the carriers have influence over how
  136. 4:24many visits you can see.
  137. 4:25>> And so I just started who I am. I'm a
  138. 4:27very curious person. I just started
  139. 4:28asking more questions. So I'm like,
  140. 4:30>> well, who else is involved in healthcare
  141. 4:32that I'm unaware of? [laughter]
  142. 4:33And so that was when I started to learn
  143. 4:35about uh the whole industry, right? I
  144. 4:37started to learn about who I who a TP I
  145. 4:39don't know what a TPA was. Who's a TPA?
  146. 4:40what's an ASO, a PBM,
  147. 4:43>> brokers and consultants, you know, all
  148. 4:46the vendors in this space, stoploss,
  149. 4:48like that whole world is really where I
  150. 4:51started learning more as a practicing
  151. 4:53clinician. And long story short, what I
  152. 4:55realized was that I could actually
  153. 4:57influence at scale
  154. 5:00>> somebody's health more
  155. 5:02being on the benefits consulting side
  156. 5:05based on the plan design and the and the
  157. 5:08um and the access of care and what's at
  158. 5:11play today for that member than I could
  159. 5:13actually treating as a clinician.
  160. 5:15>> Sure. And so my whole career has drove
  161. 5:18me on how can I make a bigger impact at
  162. 5:22scale to help impact access and cost and
  163. 5:25quality of care for anybody who's
  164. 5:27accessing health care for the
  165. 5:28organization that I work for.
  166. 5:30>> Yeah. And so um so so basically what
  167. 5:33happened was I was in that role for a
  168. 5:36while and actually about three years
  169. 5:38after practicing I had this opportunity
  170. 5:39to take on more of population health and
  171. 5:42well-being initiatives uh for the health
  172. 5:44system really in the lens of employee
  173. 5:46well-being but it started to trickle
  174. 5:48more into how does that impact uh
  175. 5:50clinical care pathways and our
  176. 5:52brick-andmortar primary care clinics
  177. 5:54because our employees were engaging in
  178. 5:55our own healthare system right because I
  179. 5:57was working for a hospital system.
  180. 5:58>> Yeah. and um that you know so it was
  181. 6:01like the roughly 6,000 members that were
  182. 6:03on our health plan helping improve the
  183. 6:05care within our uh primary care clinics
  184. 6:07in partnership with our registered
  185. 6:09dietitians. We had health coaches that
  186. 6:10worked for us too.
  187. 6:12>> And so um you know during that time I
  188. 6:14had every vendor you can think of under
  189. 6:16the sun that plays in the employee
  190. 6:17benefit space come my way.
  191. 6:19>> Sure.
  192. 6:20>> And so um
  193. 6:21>> you got to be on the receiving end
  194. 6:24seeing their vendors, right? And so at
  195. 6:25that time we were talking about 10 15
  196. 6:27years ago like you know the wellness
  197. 6:29space was really like kind of ballooning
  198. 6:30then so it was a lot in that space but I
  199. 6:33remember the early days of the point
  200. 6:34solution companies like Vera and Omada
  201. 6:37like very early.
  202. 6:38>> Yeah.
  203. 6:38>> I remember talking to them when they
  204. 6:40were just you know some of it was just
  205. 6:41conceptual um or they you know just very
  206. 6:43early in their days and that you know
  207. 6:45just went public and Vera's you know a
  208. 6:47unicorn company now.
  209. 6:49um and on-site nearsight clinics.
  210. 6:51Actually, Indianapolis was one of the
  211. 6:52hubs where those f were founded. And so,
  212. 6:55like I'm very familiar with, you know,
  213. 6:57our health who then, you know, became um
  214. 7:00uh Marathon and now all underneath one
  215. 7:02umbrella um Marathon today. I think
  216. 7:05Everside blended with them. But, you
  217. 7:07know, that space and we had an on-site
  218. 7:09clinic for our own employees at the
  219. 7:10hospital. So long story short, I kind of
  220. 7:13we we had a great success there, great
  221. 7:15outcomes and and what we were doing, but
  222. 7:18I also realized that, you know, a lot of
  223. 7:21this I thought being in my own bubble
  224. 7:22that all all employers were doing these
  225. 7:25things that we were doing at the
  226. 7:26hospital [laughter] and that just wasn't
  227. 7:27the case.
  228. 7:28>> Little did you know you pulling that
  229. 7:29thread and like the whole sweater ends
  230. 7:31up unraveling. I appreciate your
  231. 7:32curiosity though, the asking of the why
  232. 7:34right behind it.
  233. 7:35>> Yeah. Little did you know, right, this
  234. 7:37sent you on a 15-year journey or so down
  235. 7:39this path, but I mean the why is
  236. 7:41probably the most important question to
  237. 7:43ask. Could you have ever envisioned
  238. 7:45though when you were doing the growing
  239. 7:46up doing this?
  240. 7:47>> No. No. Never. Like if you had asked me
  241. 7:49even four or five years ago where I am
  242. 7:50today, I would have never never in my
  243. 7:52life. It just I it just took me where it
  244. 7:55took me. And um I just had an I always
  245. 7:58have an eager for curiosity and learning
  246. 7:59and growth. And so, you know, I end up
  247. 8:02going to a local uh brokerage consulting
  248. 8:04firm and they
  249. 8:05>> did they recruit you or how they
  250. 8:06>> uh they recruited me and they had data
  251. 8:08uh and had a data warehouse in play, but
  252. 8:10they didn't know how to effectively use
  253. 8:11it. Okay.
  254. 8:12>> And so I got brought in in this unique
  255. 8:14role where um I helped get the most out
  256. 8:16of the platform that they were using in
  257. 8:18the lens of cost containment and
  258. 8:19clinical strategies, but also to a
  259. 8:21degree served almost as a dual
  260. 8:23consultant for some of the their top you
  261. 8:25know 20 accounts to help maximize the so
  262. 8:28what now what with the data and then if
  263. 8:30they do something how do you measure
  264. 8:32that over time? And then during that
  265. 8:34time um I got recruited by a data
  266. 8:37warehouse company and I got to serve on
  267. 8:39the opportunity there to lead on the
  268. 8:40product leadership team there.
  269. 8:42>> Okay.
  270. 8:42>> To help with packaging and pricing,
  271. 8:44product strategy, product development,
  272. 8:47um a lot of in the go to market side
  273. 8:49too. So work very closely with our sales
  274. 8:50and marketing team and that was an
  275. 8:53amazing experience. I'll never forget my
  276. 8:55boss who happens to watch this. Uh I'll
  277. 8:58never forget he told me Ryan what took
  278. 8:59me 10 years to learn you're going to
  279. 9:00learn in a year. It was like an NBA
  280. 9:02school. uh school on steroids. And so
  281. 9:04that was just an amazing experience
  282. 9:06during that time scaling. We were in a
  283. 9:08scale up mode too. So I was just hiring
  284. 9:09a lot of people and team cohesion and
  285. 9:11camaraderie and how we're all rowing in
  286. 9:13the right direction.
  287. 9:14>> And we had a lot of great success there.
  288. 9:17And then during that time, price
  289. 9:18transparency laws came out and I was
  290. 9:21aware of them. And after I did my own
  291. 9:23due diligence, I realized how disruptive
  292. 9:26this really was when this came when they
  293. 9:28came out
  294. 9:29>> all the way back in, you know, January
  295. 9:31of 2021.
  296. 9:32And um I knew that if I could be on the
  297. 9:36ground level of this and figure out how
  298. 9:37to best use this information and for the
  299. 9:41employer lens uh and then eventually
  300. 9:43trickle that into other facets of
  301. 9:44healthcare, but starting with the
  302. 9:45self-funded employer, how could this
  303. 9:47make a big impact? And so since then
  304. 9:50I've had a couple different stances, but
  305. 9:52I'm currently serving as the on the
  306. 9:55leadership team at AON
  307. 9:57>> helping lead all new solution and
  308. 9:58development, but really it's been in the
  309. 10:00lens of price transparency, uh, network
  310. 10:03analytics and also how do you overlay
  311. 10:06quality with that information too is
  312. 10:07like I flipped the coin, right? Like
  313. 10:08price has been really important. We've
  314. 10:10never had the ability to get to that
  315. 10:12level of detail, but there's the other
  316. 10:13side of the coin, too. That's quality.
  317. 10:15And so really helping get into the lens
  318. 10:18of that space. I help with other facets
  319. 10:20based on my background across the firm.
  320. 10:22But that's really the the two main
  321. 10:24focuses for me.
  322. 10:25>> Were you NFP prior to AON or
  323. 10:27>> I was at I was at NFP prior. Okay. I
  324. 10:29just I thought I remember we met
  325. 10:31originally I think when you're NFP and
  326. 10:33right now I realize you guys are under
  327. 10:34the same umbrella now but so you've have
  328. 10:36you guys been fully folded up and a
  329. 10:39[clears throat]
  330. 10:40>> we we are but I think what's unique
  331. 10:41about NFP and AON is that you know the
  332. 10:44marketing out there is true in regards
  333. 10:46to we are independent but connected. So
  334. 10:48NFP very much today still does operate
  335. 10:50independently but we do have
  336. 10:52opportunities where we definitely uh
  337. 10:54cross-pollinate right and I think you
  338. 10:56know in my lens where I'm at today
  339. 10:58there'll probably be some opportunity
  340. 10:59from a health and benefits analytics
  341. 11:02perspective where we already doing some
  342. 11:04um I'll call it pilot type work where
  343. 11:06we'll start to help more of that. Um but
  344. 11:09uh you know we'll just see how that
  345. 11:10plays out in time.
  346. 11:10>> Well I got a question for you and a lot
  347. 11:11of people don't know this but why is
  348. 11:13Indiana such a self-funded friendly
  349. 11:15state? Um, it is I think it's the third
  350. 11:18most uh as a percentage basis I think
  351. 11:21third highest percentage of self-unding
  352. 11:23in the nation. Why of Indiana and not to
  353. 11:25say of all places but you would think
  354. 11:27it's the large metros right the the New
  355. 11:29Yorks the Californiaiforns the Dallas
  356. 11:31what makes Indiana as a state so
  357. 11:33self-funded friendly? It's a great
  358. 11:35question and something that once again
  359. 11:37when I was at the hospital I thought I
  360. 11:38was in my own I was in my own bubble and
  361. 11:40then I went to the Indianapolis uh
  362. 11:42independent consulting firm I was at
  363. 11:45also thought all the employers were
  364. 11:46doing the things we were doing there
  365. 11:48across the country so I was in my own
  366. 11:49bubble and then I was like well why is
  367. 11:51Indiana different to your point
  368. 11:53>> and I think it's really boils down to in
  369. 11:56my mind two main things the first is
  370. 11:58that we have a lot of manufacturing
  371. 12:00business in Indiana
  372. 12:02>> and their profit margins are very narrow
  373. 12:04Okay.
  374. 12:05>> And so they want to figure out whatever
  375. 12:08they can do to pull those levers to
  376. 12:10control on cost.
  377. 12:11>> So necessity is the mother of invention.
  378. 12:13So out of need
  379. 12:14>> out of need. And so like on-site clinics
  380. 12:16one of the reasons for that, right?
  381. 12:17They're very geographically located,
  382. 12:19right? So they're like as one of the,
  383. 12:20you know, kind of founding hubs of where
  384. 12:22on-site clinics uh on-site nearsight
  385. 12:24clinics developed. Manufacturing was a
  386. 12:26big part of that, right? It's easy to
  387. 12:27kind of build one on site there and
  388. 12:28right the single source of truth of like
  389. 12:30where your quarterback of care is and
  390. 12:31help that trickle into other areas. So
  391. 12:34that was kind of uh those two things
  392. 12:36kind of go hand in hand to a degree and
  393. 12:37that's where you know a lot of
  394. 12:39innovation also starts in Indiana. We're
  395. 12:40not just the flyover state that you hear
  396. 12:42all the time.
  397. 12:42>> No, I don't think that whatsoever. But
  398. 12:44it is if I asked anybody in this
  399. 12:45business, name the top five markets for
  400. 12:47selfunding. You wouldn't say Indiana top
  401. 12:50five. And I just I'd uncovered that a
  402. 12:52number of years ago. And I even
  403. 12:54discovered Oklahoma of all places,
  404. 12:57right? You again, you trying to think,
  405. 12:58you think big states, right? That must
  406. 12:59be the predominance. Now Oklahoma is a
  407. 13:02very selfund friendly state, too. And I
  408. 13:04was just trying to uncover the why, just
  409. 13:06like you, behind that. What makes that
  410. 13:08the case? businessfriendly environments
  411. 13:10like you said, but you squeeze margins
  412. 13:12and necessitate looking outside the box.
  413. 13:14I was just genuinely surprised when I
  414. 13:16uncovered this information.
  415. 13:17>> Well, and then there's a sec the second
  416. 13:19reason though and I believe this is the
  417. 13:21case is that we have really good
  418. 13:23independent consulting agencies.
  419. 13:26>> Yeah.
  420. 13:27and quite a few of them that are, you
  421. 13:29know, geographically located within the
  422. 13:32central Indiana market, but also the
  423. 13:35bigger brokerage firms as well also have
  424. 13:37a offices and geographic footprint
  425. 13:40there. So, there's a lot of competition
  426. 13:43>> there that also is driving innovation
  427. 13:46too because employers are talking to
  428. 13:48each other, right? And like if you're
  429. 13:50doing this thing and I'm doing this
  430. 13:51thing, right? And so that that is uh I'm
  431. 13:52sure there's other levers of of why but
  432. 13:55to me those are the two and the the the
  433. 13:57first I think is important in regards to
  434. 14:00manufacturing and like how innovation
  435. 14:01has evolved from that but the second is
  436. 14:03just a lot of cutthroat competition in
  437. 14:06that market.
  438. 14:07>> Hey guys, I want to take a moment to
  439. 14:08tell you about Samaritan Fund program
  440. 14:10because what they're doing right now is
  441. 14:12incredibly important for employers and
  442. 14:14brokers. When an employee faces a
  443. 14:16serious medical event, the financial
  444. 14:18stress alone can be devastating. Not
  445. 14:20just for the family, but for the company
  446. 14:22as well. Productivity drops, morale
  447. 14:24suffers, and health care costs can
  448. 14:27skyrocket. Samaritan Fund program steps
  449. 14:29in during those moments with direct
  450. 14:31financial support for the employee,
  451. 14:32helping cover life's real expenses when
  452. 14:34they need it most, while giving
  453. 14:36employers a powerful tool to manage
  454. 14:38large medical claims and overall benefit
  455. 14:41costs. It's more than just assistance.
  456. 14:43It's peace of mind to heal. If you're an
  457. 14:46employer or an insurance broker looking
  458. 14:48for a smarter and more compassionate way
  459. 14:50to protect your people and your bottom
  460. 14:52line, learn more at samaritanf
  461. 14:54funprogram.com.
  462. 14:55Hey man, I mean that's that's economics
  463. 14:58101, right? It's competition should
  464. 14:59create a reduction in price over time
  465. 15:02because businesses are competing fairly
  466. 15:04with one another. The reality is the
  467. 15:06broad-based healthcare system doesn't
  468. 15:07have a true competitive market, you
  469. 15:09know, that resembles what we think of
  470. 15:11elsewhere. So I'm glad to hear that's
  471. 15:13the case, right? Competition drove the
  472. 15:14invention or innovation there. And I
  473. 15:17don't know how it compares on a PPY
  474. 15:19basis to cost across the country if it's
  475. 15:22you probably do know the answer to this.
  476. 15:24>> Unfortunately,
  477. 15:25>> it's it's not actually
  478. 15:26>> it's not good. I mean, now on the
  479. 15:28employer side, you know, there's
  480. 15:29definitely strategies that are alive and
  481. 15:31well for them to actually get a wrangle
  482. 15:33and and control costs in Indiana. Um but
  483. 15:35unfortunately like I can't remember the
  484. 15:37actual stat but we're in the top 10
  485. 15:38states uh roughly uh of one of the most
  486. 15:41expensive healthcare states in the US
  487. 15:43>> and um similar to Dallas actually which
  488. 15:46what I wasn't like fully aware of until
  489. 15:48I really got the lens of the
  490. 15:49transparency data up until a few years
  491. 15:51ago
  492. 15:52>> we actually have similar markets like
  493. 15:53Indianapolis has if I remember right
  494. 15:56three level one trauma centers uh that
  495. 15:58are pretty close to each other within
  496. 16:00central Indiana. You know somebody might
  497. 16:01quote me on this. There might be one or
  498. 16:02two others, but I think there's there's
  499. 16:04roughly three. And they're they're very
  500. 16:05close drive. They're like within 15 20
  501. 16:08minutes of each other. And that's
  502. 16:09important to know because generally if
  503. 16:10you're a level one trauma center, you
  504. 16:12you normally can cover almost all
  505. 16:14spectrum of other service types. Um but
  506. 16:17Dallas, there's literally five level one
  507. 16:19trauma centers within 10 miles of each
  508. 16:22other. Like I don't know if we have
  509. 16:23another market like that in the United
  510. 16:24States.
  511. 16:25>> Yeah, Dallas is a weird outlier in a
  512. 16:27bunch of different ways. But I also
  513. 16:29think I've been doing this for 15 plus
  514. 16:31years and you know I remember 15 years
  515. 16:33ago working in agency and their whole
  516. 16:35thing was conversion from fully insured
  517. 16:37to selfunded and let's master that in
  518. 16:38the middle market which you think might
  519. 16:40have been innovative at the time now
  520. 16:42it's pretty common but I mean back then
  521. 16:44it was still the move and they built a
  522. 16:46really healthy business on that. I do
  523. 16:47want to move into I think what brought
  524. 16:49us here which is this conversation
  525. 16:51originally and we'll see where it goes.
  526. 16:53There's other topics to cover, but this
  527. 16:55idea of an outlier clause, we hinted at
  528. 16:59it at the start of the podcast. I want
  529. 17:01to dig into what does that even mean and
  530. 17:03what sort of problems in your mind is
  531. 17:05that creating for the marketplace. So,
  532. 17:06first, why don't if you don't mind,
  533. 17:08Ryan, can you describe what the outlier
  534. 17:10provision or outlier clauses are in a
  535. 17:12network contract?
  536. 17:14>> Yeah, so it's a it's a meaty topic. So,
  537. 17:16let me [sighs and gasps] think of this
  538. 17:17in the simplistic terms. If if a
  539. 17:20hospital today is undergoing a contract
  540. 17:22with a carrier,
  541. 17:24>> Mhm.
  542. 17:24>> they'll have
  543. 17:26unit cost prices of of either that's
  544. 17:29either a certain percentage off of build
  545. 17:31charges is how they do that contract or
  546. 17:33they could do that from a bottomup
  547. 17:35approach. Some might do it as a percent
  548. 17:36of Medicare as part of that contract.
  549. 17:38Generally speaking, it's normally a
  550. 17:40percent off of build charges. So that
  551. 17:42that in essence, let's just say that the
  552. 17:44hospital has you know uh 55% discount as
  553. 17:47an example off of build charges that you
  554. 17:50know could then then uh um go through to
  555. 17:53like what a discount analysis might be
  556. 17:55that gets brought through the market. So
  557. 17:57but what most people don't realize is
  558. 17:58that as and that's just we'll we'll dig
  559. 18:00into that here in a second. But what
  560. 18:01what there's also part of these
  561. 18:03contracts um and I like to call them the
  562. 18:05the high rollers like the high rollers.
  563. 18:08It's no different than if there's a high
  564. 18:10roller and you're out in Vegas and you
  565. 18:12know a casino sees somebody that's
  566. 18:14rolling up with a you know a lot of
  567. 18:15money and is willing to put a lot down.
  568. 18:17>> Um that's how they make a lot of their
  569. 18:19money as a casino.
  570. 18:21>> You use that same analogy on the
  571. 18:22hospital side. These outlier clauses are
  572. 18:25where the hospital contracts make
  573. 18:28majority of their money. And so some of
  574. 18:30this is helping cover their costs for
  575. 18:33more um uh uh you know sicker patients
  576. 18:37that are in the hospital for longer
  577. 18:38terms. Um but the way in which they're
  578. 18:42structured though uh is very opaque and
  579. 18:44most people are unaware of what the heck
  580. 18:46they are and how that actually impacts
  581. 18:47their cost.
  582. 18:49>> And so if you're expecting as an
  583. 18:50example, let's keep numbers simple.
  584. 18:53Let's say you're expecting a
  585. 18:5650% discount.
  586. 18:57>> Mhm. And so let's say that the uh the
  587. 19:01build charges of that's 100k, right? So
  588. 19:0450% discount. Now it's $50,000. But
  589. 19:07let's say that that procedure is for an
  590. 19:09open heart surgery, which open heart
  591. 19:11surgeries are known as uh in the medical
  592. 19:13terms a cabbage or a coronary artery
  593. 19:15bypass graph. Those generally are
  594. 19:18structured based on the the fee
  595. 19:21schedule. Okay.
  596. 19:22>> That they hit the outlier clause
  597. 19:24majority if not all the time.
  598. 19:28So what does that mean? Yeah,
  599. 19:29>> that means that somebody comes in and
  600. 19:32has an open heart surgery,
  601. 19:34>> they'll structure an outlier clause to
  602. 19:36say, look, if somebody's coming in, it
  603. 19:38could be for a certain service line or
  604. 19:39it could be for a specific procedure
  605. 19:41code that if some if if you know if
  606. 19:44Spencer comes in and he has a cabbage
  607. 19:47done or an open heart surgery done that
  608. 19:50they generally are going to see that the
  609. 19:52total bill charges are anything that's
  610. 19:54over $100,000 and $1. you know, anything
  611. 19:57over $100,000, it will actually flip
  612. 20:00over to a different contract provision.
  613. 20:03>> So, if you're expecting a 50% charge,
  614. 20:06>> generally speaking, and these all vary
  615. 20:07across the United States, right? Like
  616. 20:09I'm what I'm telling you right now is
  617. 20:10could be completely different if you
  618. 20:11actually look at the contract.
  619. 20:13>> But just for easy numbers, let's just
  620. 20:15say that anything that flips over to
  621. 20:17100K,
  622. 20:18>> you'll pay the entire portion of that
  623. 20:22episode of care while they're in the
  624. 20:23hospital up uh and maybe it's only 70%
  625. 20:27uh of bill charges or a 30% discount.
  626. 20:30So, if you were expecting a 55 or a 50%
  627. 20:33discount off of that, you know, actual
  628. 20:35DRG for that because there's a DRG tied
  629. 20:38to and then a DRG is a bundled procedure
  630. 20:41code that is build for an inpatient
  631. 20:43charge.
  632. 20:43>> Y
  633. 20:44>> if you're expecting to pay 50K, but it
  634. 20:47hits an outlier clause, that's why and
  635. 20:49to me the one of the number one reasons
  636. 20:51why high-cost claimants are where they
  637. 20:54are today is because of these outlier
  638. 20:55clause provisions. And so that that
  639. 20:58could instead of paying, you know, half
  640. 20:59a mill or 50k, you could be paying
  641. 21:01upwards of three, four, five, $600,000
  642. 21:04for a procedure that you were expecting
  643. 21:06to get a 50% discount off of that
  644. 21:08specific code.
  645. 21:10>> And it and it's, you know, even me, I
  646. 21:13feel like I'm very astute in healthcare.
  647. 21:14I really didn't even fully understand.
  648. 21:15And I've been in the data analytics
  649. 21:17space on from on the consulting side for
  650. 21:18majority of my career. And I really
  651. 21:20didn't fully understand what a contract
  652. 21:22provision and outlier clause was in this
  653. 21:24space up until about two years ago.
  654. 21:26>> Yeah. Well, I mean, if you think about
  655. 21:28it, the obvious perverse incentive that
  656. 21:30that creates is like you said, set that
  657. 21:33DRG to $101,000
  658. 21:36so it eclipses whatever that outlier
  659. 21:38threshold is. And then therefore, you
  660. 21:40automatically trigger the lower discount
  661. 21:42or the lesser of the discount. So what
  662. 21:44disincentive does a provider have to not
  663. 21:47breach that threshold if they're going
  664. 21:49to be paid more if and when they do?
  665. 21:51Isn't that a weird thing to We were
  666. 21:54talking our initial conversation was the
  667. 21:55rationale of how you defend this, right?
  668. 21:58So like
  669. 21:58>> if you were to post a oppose a defense
  670. 22:02on behalf of why outlier clauses exist,
  671. 22:05what is the argument? you think even if
  672. 22:07you have to suspect what it is, what's
  673. 22:08the argument to support that kind of
  674. 22:10outlier clause?
  675. 22:11>> From a hospital's perspective, they're
  676. 22:13going to state that if somebody is
  677. 22:16coming in for that procedure,
  678. 22:18they they're going to generally say,
  679. 22:20well, that procedure is going to cost,
  680. 22:22you know, x, y, or z in regards to time.
  681. 22:25They're normally in the hospital for,
  682. 22:26you know, x amount of days.
  683. 22:28um you know, it's an extensive amount of
  684. 22:30of of of team members and support and
  685. 22:33staff and medications to support that
  686. 22:35individual.
  687. 22:36>> And so to help cover their cost, they
  688. 22:39justify that they need these these
  689. 22:41outlier clauses and pay to help justify
  690. 22:43the cost because there's a lot of these
  691. 22:45>> cases and normally these cases by the
  692. 22:46way to be clear are not with everyday
  693. 22:49shoppable services. They're normally
  694. 22:51procedures that generally um are a
  695. 22:54higher percentage that can have
  696. 22:55complications. Okay? And so like in
  697. 22:57their mind like you know complications
  698. 22:59you know that means the individual's at
  699. 23:01the hospital more that means there's
  700. 23:02more time effort and injury that means
  701. 23:03individuals in the bed longer they're in
  702. 23:05the hospital longer just all cost more
  703. 23:07money and so from a hospital's point of
  704. 23:09view it's helping cover their costs
  705. 23:11>> you know on the flip side hospitals
  706. 23:13generally don't do and this is not for
  707. 23:14today's podcast but Dr. Bricker is done
  708. 23:16a great uh um overview of this, but
  709. 23:18hospitals generally don't do cost
  710. 23:19accounting in regards like what it
  711. 23:22actually costs to to actually deliver a
  712. 23:26total knee procedure as an example. And
  713. 23:28so some of this is subsidizing
  714. 23:32areas of which they're not getting
  715. 23:33reimbursed on the Medicare and then of
  716. 23:35course the Medicaid side to cross
  717. 23:37subsidize some of that. So that that's
  718. 23:38part of it.
  719. 23:39>> Um
  720. 23:40>> but think about just the construct of
  721. 23:41that for a second. Let's like let's use
  722. 23:43in something analogous to what we would
  723. 23:45experience in our everyday life, right?
  724. 23:47You go buy an item and it's full cost.
  725. 23:50Oh, but if you were to buy three, we'll
  726. 23:52give you 20% off, which is the
  727. 23:54incentive. I'm going to go buy three
  728. 23:55candy bars or three energy drinks. I'm
  729. 23:57going to get a discount per unit if I
  730. 24:00buy more. But this is the opposite.
  731. 24:03>> That's crazy, right?
  732. 24:04>> It's it's it's crazy to think about.
  733. 24:05Like that's why when I once again
  734. 24:06[snorts] when I and I I knew these like
  735. 24:09once again I worked at the hospital.
  736. 24:10Like I knew these things were at play. I
  737. 24:11just didn't really, you know, I didn't
  738. 24:12really I wasn't on like the actual
  739. 24:14contract. I didn't really realize that
  740. 24:16the how this was actually impacting an
  741. 24:18employer spend, right?
  742. 24:20>> And then when I first like got in the
  743. 24:22weeds of it, like to your point, like I
  744. 24:23was scratching my head. I was like, is
  745. 24:25this like
  746. 24:25>> So wait, if I buy more, you charge me.
  747. 24:27This doesn't make any sense, right?
  748. 24:28>> Basically, if I'm in the hospital
  749. 24:29longer, I I get I you know, my bill goes
  750. 24:32substantially higher,
  751. 24:33>> right, than actually gets reduced. And
  752. 24:35so it is something that, you know, it's
  753. 24:37hard to wrap your head around. $27,000,
  754. 24:41the price of a new sedan. And in 2026,
  755. 24:44it's also the annual price of family
  756. 24:46health insurance premiums. We often talk
  757. 24:48about rising health care costs. The
  758. 24:51question is, what can we do about it?
  759. 24:53It's time to move beyond the traditional
  760. 24:55approach and take control of health care
  761. 24:57costs by considering an alternative
  762. 24:59health plan. With over 1,000 clients
  763. 25:02nationwide, Imagine 360 is a leading
  764. 25:04alternative health plan delivering
  765. 25:06direct contracts with top health systems
  766. 25:08and providers. Reference-based pricing
  767. 25:10for fair, predictable costs, concierge
  768. 25:13member support, a fully transparent PBM
  769. 25:17and third-party administrative services,
  770. 25:19and Imagine 360 is revolutionizing what
  771. 25:22reference-based pricing means today.
  772. 25:24They offer a comprehensive, transparent,
  773. 25:26and costcontrolled health plan. Most
  774. 25:28importantly, with average savings of 15
  775. 25:31to 30% and a 98% member satisfaction
  776. 25:35score, Imagine 360 helps organizations
  777. 25:38reinvest in their business and their
  778. 25:40people. So, if you're a broker seeking a
  779. 25:42differentiated solution or an employer
  780. 25:44ready to offer richer benefits at a
  781. 25:46lower price, contact Imagine 360 today.
  782. 25:49But um
  783. 25:50>> but I've seen it play out to how does it
  784. 25:52impact employers and I won't say
  785. 25:53specifically which network versus which
  786. 25:55network but there was a network where
  787. 25:57we're looking at a group coming into the
  788. 25:59captive and it was one network versus
  789. 26:01the other and we go and look at the
  790. 26:03pricing side by side and there was a
  791. 26:04huge disparity in moving from one
  792. 26:06network to the other and I'm like well
  793. 26:08the discount overall discount basis
  794. 26:10can't be that big of a difference and
  795. 26:12then it was explained to me well part of
  796. 26:14the driver in this is this particular
  797. 26:16carrier's network has worse if you will
  798. 26:18outlier clauses within it. And so
  799. 26:20therefore, the larger claims are
  800. 26:23disproportionately more impactful to the
  801. 26:25plan. So it's not the average stuff like
  802. 26:26I described earlier. It's literally the
  803. 26:28outliers that are causing the difference
  804. 26:30in pricing. And it was leaving the
  805. 26:32consultant scratching their head. It was
  806. 26:33actually leaving my salesperson in a
  807. 26:35position having difficulty explaining
  808. 26:37it. And once I dug in a little bit
  809. 26:38further with my own underwriters, I was
  810. 26:40able to uncover the why behind it, which
  811. 26:42I then trickled that down. That's the
  812. 26:44answer to how it's costing employers
  813. 26:46more money.
  814. 26:46>> Yeah, it totally is. And I think, you
  815. 26:48know, I've been in the price
  816. 26:49transparency space ever since the data
  817. 26:51came out 5 years ago. And we're at a
  818. 26:53point now that we can produce insights
  819. 26:57for an employer that are unlocking the
  820. 27:00contract black box that we've never had
  821. 27:01access to before.
  822. 27:02>> Great.
  823. 27:03>> You know, but we yet to have access to
  824. 27:06the outlier clauses, right? Some of this
  825. 27:09information you can glean in the files
  826. 27:11based on the uh you know, I'm not going
  827. 27:12to get too much in the weeds of the
  828. 27:14difference between what the carriers
  829. 27:15post and what the hospitals are. two
  830. 27:16different price transparency data sets
  831. 27:18out there. But in the hospital files,
  832. 27:20there is a uh like an open section to be
  833. 27:23able to see certain outlier clauses that
  834. 27:25is a hit or miss compliance field that's
  835. 27:27in there. Um we actually uh
  836. 27:32just there was an open um uh comment
  837. 27:35period for what's to come future state
  838. 27:38for the transparency and coverage rule
  839. 27:40which is the carrier files for the V3 uh
  840. 27:43format they call the schema and we are
  841. 27:46advocating for contract terms like you
  842. 27:49know uh what happens year-over-year in a
  843. 27:51contract right does it go up based on
  844. 27:53consumer price index because some of
  845. 27:54these contracts by the way follow the
  846. 27:56consumer price index so if it goes up 3%
  847. 27:58% a year. These contracts are going to
  848. 27:59go up just 3% a year.
  849. 28:01>> Or some of them go 3% a year plus an
  850. 28:04additional CPI plus an additional two,
  851. 28:06[clears throat]
  852. 28:06>> right? But we we don't the everyday
  853. 28:08public and even the employer, even the
  854. 28:10consultant doesn't even really know how
  855. 28:12those play out.
  856. 28:13>> Um or what happens pre- post
  857. 28:15negotiation, right? Like you know these
  858. 28:17contingent negotiations that you see on
  859. 28:19the news, right? In the transparency
  860. 28:21today, we we are actually able to
  861. 28:22uncover what happens pre- post
  862. 28:25negotiation. And I'll tell you, some of
  863. 28:26these recent contracts have been
  864. 28:28substantial increases in some markets,
  865. 28:30>> you know, more than what you would
  866. 28:32expect even beyond trend. Um, and so,
  867. 28:36you know, if you got a lot of members
  868. 28:37going to in a certain market, going to
  869. 28:39that facility within that certain
  870. 28:40network, like you need to be aware of
  871. 28:42that. Yeah.
  872. 28:43>> Like that's a big decision-m point for
  873. 28:44you.
  874. 28:45>> Um,
  875. 28:46>> when you mentioned beyond trend, what do
  876. 28:47you what do you think trend is, medical
  877. 28:49loss or medical trend is for 2026? Do
  878. 28:53you think it's a double digit trend?
  879. 28:54Well, I mean, you know, right now at
  880. 28:55AON, we're projecting anywhere, [sighs]
  881. 28:57you know, 8 9% uh increase. Um, and so,
  882. 29:01you know, I don't see that letting off.
  883. 29:03I, you know, and we're we're having more
  884. 29:05conversations than not today
  885. 29:07>> in regards to employers wanting to and
  886. 29:10considering doing things differently
  887. 29:12than just purchasing a traditional broad
  888. 29:14network. Yep. Right. And so, it's very
  889. 29:16um exciting to do that. And one thing
  890. 29:18that I like to say is that price
  891. 29:20transparency,
  892. 29:22it's not the end all beall in regards to
  893. 29:24helping them make the best informed
  894. 29:26decision. You know, there's nothing in
  895. 29:27life as a silver bullet, right? But it's
  896. 29:29very powerful and it unlocks the ability
  897. 29:32to have objective data to have a better
  898. 29:35decision on why they should consider
  899. 29:37doing something different.
  900. 29:38>> Sure. Sure. And so that's really what's
  901. 29:40been great and powerful having these
  902. 29:42conversations over the last 3 four
  903. 29:43years. But more specifically, the
  904. 29:45traction has starting to pick up over
  905. 29:48the last 12 months. I'm actually seeing
  906. 29:50RFPs, RFIs, ask specifically around how
  907. 29:53we're using price transparency data to
  908. 29:55make a better informed decision. So
  909. 29:57that's really good. And I, you know,
  910. 29:58that's been more a large market. I
  911. 30:00expect some of that to start to come
  912. 30:01down market.
  913. 30:02>> Um, but we're not there yet on outlier
  914. 30:04clauses. And
  915. 30:05>> I say, let's close the loop on that,
  916. 30:06though. So we've got the we know what
  917. 30:09now. Yeah.
  918. 30:10>> What do we do about it? Right. What the
  919. 30:11so what now? So if I am aware that
  920. 30:14either I'm using a carrier network that
  921. 30:16has these exorbitant and outlier uh
  922. 30:17clauses or the threshold is very low
  923. 30:19comparative to another network. It's not
  924. 30:22as simple as just changing networks to
  925. 30:24fix it. Right? So then what what is the
  926. 30:26um push back if you will that employers
  927. 30:28can make to try to limit how damaging
  928. 30:31this may be to their spend? I think one
  929. 30:33thing is just purely advocating and
  930. 30:37asking. I think you know um and that's
  931. 30:39easier said than done. And so I think
  932. 30:41part of this could also be, you know, as
  933. 30:43you're going through, you know, uh, a
  934. 30:45renewal or you're looking to go to
  935. 30:47market, could you have some of this
  936. 30:49terminology in your, um, RFP contract
  937. 30:53language that you you could get exposed
  938. 30:56access to a outlier clause, maybe just
  939. 30:59in your top markets where members reside
  940. 31:01based on headcount, like you're not
  941. 31:02looking at across every facility across
  942. 31:04a broad network as an example, right?
  943. 31:06But healthcare is local, right? So what
  944. 31:07happens in one market is completely
  945. 31:08different than another. And so maybe
  946. 31:10there's the ability for you just to
  947. 31:11drill into a couple of the key markets
  948. 31:14where majority of your members reside.
  949. 31:16>> Yeah.
  950. 31:16>> And so that could be, you know, one
  951. 31:18lever just in regards to like how you're
  952. 31:21comparing networks. You know, a lot of
  953. 31:22it's really been in the lens of, you
  954. 31:24know, fixed fees and potentially
  955. 31:26variable costs, right? But then you got
  956. 31:28this other layer now that's the contract
  957. 31:29terms that we're talking about here that
  958. 31:32could be as part of that process. I
  959. 31:34think the other lever that is getting
  960. 31:37pulled more is in the lens of, you know,
  961. 31:40all these alternative strategies out
  962. 31:41there, right? So, some of these more,
  963. 31:43I'll call curated networks that are out
  964. 31:46there that are helping employers pull
  965. 31:49the trigger on direct contracting,
  966. 31:52>> you know, and I I like to think of D
  967. 31:53County as a spectrum, right? So people
  968. 31:55just think it's like, oh, I got to go
  969. 31:56knock on the door, talk to a hospital or
  970. 31:58an ASC or an independent radiology
  971. 32:00center myself and we have
  972. 32:02>> just put some menu of prices across the
  973. 32:04table and you sign the paper, right?
  974. 32:05Like like sure that can be done and if
  975. 32:08you're a large employer like you have
  976. 32:10the weight and you want to go down that
  977. 32:11route. Absolutely. But there's been a
  978. 32:14lot of solutions over the last three,
  979. 32:15four, five years that have come to the
  980. 32:17market um that have been in the market
  981. 32:18longer than that too. that just making
  982. 32:20more traction that actually an employer
  983. 32:22can just tap on to that contract.
  984. 32:24>> Okay.
  985. 32:25>> Right. And so I think understanding
  986. 32:27what's in there and asking specifically
  987. 32:29on they know if they're going to be
  988. 32:31bringing this forward most likely
  989. 32:32they're going to be in the transparency
  990. 32:34space too. So starting to I mean just
  991. 32:36ask has the have the wherewithal of
  992. 32:38actually asking what's in that contract
  993. 32:40in regards to an outlier clause.
  994. 32:42>> Yeah.
  995. 32:42>> Because if it is a direct contract well
  996. 32:44what's included? Is it just elective
  997. 32:45surgeries? Is it, you know, is it
  998. 32:47because that's majority of them
  999. 32:48potentially, right? Or is it the whole
  1000. 32:50shebang, right? Is it like all services
  1001. 32:52covered? And if so, is there an outlier
  1002. 32:54clause or not?
  1003. 32:55>> So, like, you know, as an example here
  1004. 32:56in Dallas, I'm not going to call it
  1005. 32:58specific hospital, but there's uh uh
  1006. 33:01large hospitals here that have many
  1007. 33:03different direct contracts with many
  1008. 33:06different companies. M and so if you're
  1009. 33:08looking to compare and contrast like
  1010. 33:10understanding those uh terms I think
  1011. 33:12will be really important especially as
  1012. 33:14price transparency uh you know trickles
  1013. 33:17into the industry. I think that
  1014. 33:19information is going to be really
  1015. 33:20powerful but I think this kind of next
  1016. 33:22wave is going to be really understanding
  1017. 33:24contract terms.
  1018. 33:25>> Yeah.
  1019. 33:25>> And so you know the fir we're still very
  1020. 33:27early in the early stages of price
  1021. 33:29transparency. But I think in uh you know
  1022. 33:31and then not to say that like contract
  1023. 33:33terms in regards to like what's actually
  1024. 33:35being written the contract that's not
  1025. 33:36what I mean. I'm saying the actual
  1026. 33:38contract between the facility and the
  1027. 33:39pro uh and the provider. Yeah.
  1028. 33:41>> Uh or or the sorry the carrier the
  1029. 33:43carrier and the facility like
  1030. 33:45understanding what's in that um is
  1031. 33:48really important because that ultimately
  1032. 33:50is going to be a key decision maker for
  1033. 33:52an employer.
  1034. 33:52>> And who's best suited to help you
  1035. 33:54navigate that discovery of the what's in
  1036. 33:56that contract between between provider
  1037. 33:58and carrier? Is that a consulting firm?
  1038. 34:01Is that, you know, uh, our friends over
  1039. 34:03at the FIA Group? Like, who's who's
  1040. 34:04going to help me uncover that? Or is it
  1041. 34:06one of the parties and entity like an
  1042. 34:07EHN or a Centivo Nomi that are setting
  1043. 34:10up those kind of bundles of direct
  1044. 34:11contracts?
  1045. 34:12>> That's a great question. How do you
  1046. 34:13start?
  1047. 34:13>> I think it's a few things. One, you
  1048. 34:15know, we're we're actively at AON
  1049. 34:17playing in this space right now. So, I
  1050. 34:19think, you know, we're we're helping
  1051. 34:21figure out how we best, you know, and
  1052. 34:23some of this is we're still early,
  1053. 34:24right? I mean because we we've been ve
  1054. 34:25very focused over the last 12 to 18
  1055. 34:28months on the unit cost side right and
  1056. 34:30then you know you just kind of start to
  1057. 34:32trickle into these other areas when you
  1058. 34:33start to like learn all the nuances of
  1059. 34:35the price side what about all these
  1060. 34:37other sides that's happening within the
  1061. 34:39contract so I think the broker
  1062. 34:40consulting community can play a space
  1063. 34:41there. I think the ones uh in regards to
  1064. 34:44trying to unlock some of this
  1065. 34:45information through a general BUA
  1066. 34:48network and just getting some intel if
  1067. 34:50we're trying to compare as an example
  1068. 34:52you know a BUA contract in a in a
  1069. 34:54specific market with top hostiles
  1070. 34:55members go and if you know as an example
  1071. 34:58if there were the likes of like a COE or
  1072. 35:00a curated network through Nomi or
  1073. 35:02through Centivo um as you're mentioning
  1074. 35:05here kind of uh Centiva more locally
  1075. 35:07here Dallas base
  1076. 35:09>> how do those compare and contrast
  1077. 35:10>> right and you You can look at the unit
  1078. 35:12cost side. So you can start to look you
  1079. 35:14compare that but then also asking more
  1080. 35:16around well what's your outlier clause
  1081. 35:17with this facility versus what's through
  1082. 35:19a general bua network.
  1083. 35:21>> Yep.
  1084. 35:21>> Yeah. And I mean a very I would say
  1085. 35:25complicated discovery process, right?
  1086. 35:27Probably a multi-year discovery as well,
  1087. 35:29right? And I think that just speaks to
  1088. 35:31the levels of complexity that exists.
  1089. 35:33Traditional health insurance is failing
  1090. 35:35small and midsize employers. Paro Health
  1091. 35:38helps thousands of employers take
  1092. 35:40control of health care costs through a
  1093. 35:41smarter, more sustainable self-
  1094. 35:43insurance model. Whether you're an
  1095. 35:45employer exploring self-funding through
  1096. 35:47a captive for the first time or a
  1097. 35:49consultant guiding clients through the
  1098. 35:51process, education matters. That's why
  1099. 35:54Paro Health hosts prospective members
  1100. 35:56meetings. It's an opportunity to meet
  1101. 35:58Paro Health leaders, connect with
  1102. 35:59current members, and see how the model
  1103. 36:01works in practice before making a
  1104. 36:03decision. Join us this August and
  1105. 36:05September in San Diego, Nashville, and
  1106. 36:08Washington DC to experience the Paro
  1107. 36:10Health community firsthand. Visit
  1108. 36:12parohealth.com/events
  1109. 36:15to reserve your spot. I I suspect you
  1110. 36:18and I are having a conversation that a
  1111. 36:20very large percentage perhaps of just
  1112. 36:22the normal market would just go, "What
  1113. 36:24the heck are those guys talking about?"
  1114. 36:25And I'm still I myself struggling to
  1115. 36:28keep up. But the point is is these
  1116. 36:29things exist. These things are inside of
  1117. 36:31your contracts today. these things are
  1118. 36:33impacting the costs that you're paying
  1119. 36:34for healthcare and even just a general
  1120. 36:36level of awareness to know that they
  1121. 36:38exist in the first place to go okay I
  1122. 36:40should go talk to my consultant and
  1123. 36:42figure out what I'm what am I supposed
  1124. 36:43to do about that right or should I
  1125. 36:44explore a non-net network solution like
  1126. 36:47reference based pricing to some extent y
  1127. 36:50>> so I can get my inch myself away from
  1128. 36:52these things or should I use a non
  1129. 36:54network so I can have audit capabilities
  1130. 36:56for the you know the adjudication of the
  1131. 36:58claim I mean there's all sorts of things
  1132. 37:00that you you don't quite know what to do
  1133. 37:02and I'm sure every single one of them is
  1134. 37:04on a case-by case basis with the
  1135. 37:06employer where they're located, their
  1136. 37:07risk tolerance, their change tolerance,
  1137. 37:09etc. It just means you and I will have a
  1138. 37:11job for the foreseeable future. Right.
  1139. 37:14But I'm just trying to bring a level of
  1140. 37:16awareness to the marketplace in general
  1141. 37:18that helps us just ever so slightly move
  1142. 37:21the needle in the direction that we want
  1143. 37:22it to go. Yeah.
  1144. 37:23>> So, anything else that we want to talk
  1145. 37:25about on the outlier uh component?
  1146. 37:26because I wanted to bring up prompt uh
  1147. 37:28pay providers as well, but anything else
  1148. 37:31you think we need to do to talk about
  1149. 37:32that particular subject?
  1150. 37:33>> No, I think it's just important to know,
  1151. 37:36you know, that an outlier like that that
  1152. 37:38it exists. I think that, you know, just
  1153. 37:40knowing that an outlier clause,
  1154. 37:42generally speaking, are going to hit
  1155. 37:45certain service lines that maybe the
  1156. 37:47hospital specializes in that you might
  1157. 37:48hear them even marketing to the market
  1158. 37:50[laughter]
  1159. 37:51um uh or specific um procedure codes.
  1160. 37:55And there's just a very rigorous process
  1161. 37:57like it's just not picking something out
  1162. 37:59of the air. Yeah.
  1163. 38:00>> Like there's a very rigorous process
  1164. 38:01that they go through of why they're
  1165. 38:03picking what they're picking that hits
  1166. 38:04an outlier clause. Um and so just being
  1167. 38:07aware of that, asking some questions
  1168. 38:09around that, getting more information
  1169. 38:11related to that, uh and knowing that
  1170. 38:14that's a big driver to your high cost
  1171. 38:15claim at spend. I think it's just a
  1172. 38:17really important takeaway that I want,
  1173. 38:18you know, employers.
  1174. 38:19>> Well, even the outlier clauses, I'm just
  1175. 38:21thinking about the paro principle and
  1176. 38:23the 8020, right? It's maybe more like
  1177. 38:249010 or 955, but there's a very small
  1178. 38:28percentage of your claims that are
  1179. 38:30driving a large percentage of the
  1180. 38:32overall spend, right? So, like let's
  1181. 38:34find that 10 to 15 to 20% that are the
  1182. 38:37majority of your spend and let's go ask
  1183. 38:39questions about how we solve for that.
  1184. 38:41Yeah. You know, the other side of this
  1185. 38:43is prompt pay providers. So, you and I
  1186. 38:45talked about this last time when we had
  1187. 38:47our virtual call as well. Another
  1188. 38:49concept that was relatively new to me
  1189. 38:52recently and I didn't realize what this
  1190. 38:54actually would do to plans. So I can
  1191. 38:56leave it up to you or I'll describe
  1192. 38:58prompt uh pay. Okay. So
  1193. 39:00>> a prompt pay provider and it's PPP so
  1194. 39:02it's very difficult to say prompt pay
  1195. 39:04provider is a certain provider within a
  1196. 39:06carrier network that my understanding is
  1197. 39:09when they render a service they have to
  1198. 39:11be paid in a very quick amount of time.
  1199. 39:14So call it 30 days. So what does this do
  1200. 39:16to a plan? Well, if it's the large claim
  1201. 39:19that's ultimately a specific deductible
  1202. 39:21hit, meaning the carrier is now on the
  1203. 39:23hook for reimbursement. It essentially
  1204. 39:25negates or dilutes the ability for spec
  1205. 39:28advance or immediate reimbursement of
  1206. 39:29the stop-loss claim. Well, what is that?
  1207. 39:32Claim goes over spec. We pen that claim,
  1208. 39:34send it over to the carrier, let them
  1209. 39:36review it really quickly, and turn
  1210. 39:37around and reimburse the employer for a
  1211. 39:39spec hit as quickly as possible. Well, a
  1212. 39:41prompt pay provider essentially
  1213. 39:43eliminates our ability to do that. And
  1214. 39:45so what you'll have happen is you don't
  1215. 39:47know who they are on your network. You
  1216. 39:49don't know as an employer when it's
  1217. 39:50going to hit you. And then when it does
  1218. 39:52hit you, they have the ability to
  1219. 39:54extract those funds essentially from the
  1220. 39:56claims account without any ability to
  1221. 39:58get reimbursed quickly as an employer.
  1222. 40:01So therefore now I might have $250,000
  1223. 40:04just taken out of my claims account with
  1224. 40:05nothing to do as a recourse and I've got
  1225. 40:07to go now try to backtrack and file with
  1226. 40:09my stop-loss carrier and try to get
  1227. 40:11reimbursement. That could take four,
  1228. 40:13six, eight weeks or so. So, I'm on the
  1229. 40:15hook for that money until I get it back.
  1230. 40:17I did not know this was happening inside
  1231. 40:19of plans until recently. So, have you
  1232. 40:21had any experience here of how to
  1233. 40:22perhaps solve that particular problem?
  1234. 40:25>> A little bit. And um
  1235. 40:27>> and I'm sure I'm missing some detail.
  1236. 40:29So, let me be very clear about that. I'm
  1237. 40:30probably I'm painting with a broad
  1238. 40:31brush, but this is just a description of
  1239. 40:33the problem. There's probably other
  1240. 40:35specifics in there, but I became aware
  1241. 40:37as we got a claim coming through the
  1242. 40:39captive that was owed reimbursement and
  1243. 40:41the consultant was really upset that
  1244. 40:44Spec Advance didn't work in that
  1245. 40:45situation and they dug in and found out,
  1246. 40:47oh, prompt pay provider. Well, crap.
  1247. 40:49What do we do about it now?
  1248. 40:51>> Yeah. And I think that the way I like to
  1249. 40:54describe this in a simplistic term of
  1250. 40:56the prompt pay provider.
  1251. 40:58>> Yeah. Say three times.
  1252. 40:59>> Yeah. it's hard to do is, you know, it
  1253. 41:01I'll call it just a suppression of prior
  1254. 41:03authorization. Yeah. Right. Like they're
  1255. 41:05they're just limiting the the hurdles
  1256. 41:08and the jumps
  1257. 41:09>> of prior authorization.
  1258. 41:11>> And you know, there's uh I think there's
  1259. 41:15probably strong opinions on that in the
  1260. 41:17industry, right? Um
  1261. 41:19>> you know, I I think that the doctors go
  1262. 41:22to school to, you know, to to
  1263. 41:27I mean, they have a lot of passion,
  1264. 41:28right? I mean me personally too, right?
  1265. 41:29I had a lot of passion to help people.
  1266. 41:31Yeah. Right.
  1267. 41:32>> You want to render care.
  1268. 41:33>> You want to render care and I don't, you
  1269. 41:34know, we we we as practicing clinicians
  1270. 41:37want as little as barriers as possible
  1271. 41:40to make sure our patients get the best
  1272. 41:42optimal care that can possibly available
  1273. 41:44for that specific condition, diagnosis,
  1274. 41:48etc. across any spectrum of specialty
  1275. 41:50that you can think of. Um, having said
  1276. 41:53that,
  1277. 41:55you know, there there's always bad
  1278. 41:56actors, right, in any industry. I don't
  1279. 41:58care outside of healthcare, too, right?
  1280. 42:00Just any industry you look at. And so
  1281. 42:02there's a there's a give or take. And
  1282. 42:04that's why I like to use the word
  1283. 42:05suppression. I don't I don't think that
  1284. 42:07if we go to this, you know, this world
  1285. 42:09where like there's just no prior off at
  1286. 42:11all. I think that could potentially be
  1287. 42:14bad. But I also know that the world that
  1288. 42:15we're in today is also not going as
  1289. 42:18expected for providers and for for
  1290. 42:20employers.
  1291. 42:22>> And so I think that where I see this
  1292. 42:25going and where I see some solutions
  1293. 42:26heading
  1294. 42:28>> is if we're going more towards this this
  1295. 42:31future where there's uh suppression of
  1296. 42:33prior authorization. How can you do
  1297. 42:36basically a pre-claim review
  1298. 42:39>> uh in real time and stringent on that
  1299. 42:42like not you know just like letting it
  1300. 42:44fly right like actually doing a review
  1301. 42:48of of medical necessity uh and I think
  1302. 42:50that's actually where AI is going to
  1303. 42:53help with this quite a bit
  1304. 42:54>> okay
  1305. 42:55>> um you know I'll talk the flip side of
  1306. 42:57that in regard to like the upcoding side
  1307. 42:59with AI because I'm you know there
  1308. 43:01there's actually the uh blue cross which
  1309. 43:02I just put out I felt like a really good
  1310. 43:04article
  1311. 43:05related to what they're seeing on their
  1312. 43:06end of providers upcoding more severity
  1313. 43:10of codes. Yeah,
  1314. 43:11>> that's not medically justified and AI is
  1315. 43:14helping do that through the EMR.
  1316. 43:16>> Okay.
  1317. 43:16>> And so, you know, that's the that's the
  1318. 43:18negative side of AI.
  1319. 43:19>> Well, whose AI is going to win is really
  1320. 43:21the problem. Who's got the
  1321. 43:22>> is it going to be a competition between
  1322. 43:24the carrier and the hospital's AI that
  1323. 43:26are eventually bots competing against
  1324. 43:27each other? I don't know. But what I do
  1325. 43:30know is that, you know, uh, you know, in
  1326. 43:32this lens of suppression of prior
  1327. 43:34authorization, I think whoever figures
  1328. 43:37out a way to do this effectively,
  1329. 43:40uh, with a a robust pre-claim review
  1330. 43:43process and is transparent in that
  1331. 43:46process and how that's done and what are
  1332. 43:48the service categories that are even
  1333. 43:50looked at because, you know, today we
  1334. 43:52don't really know like per se what's
  1335. 43:53actually being prior or not, right? like
  1336. 43:57have a good sense of what that is, but
  1337. 43:59you don't really know what's actually
  1338. 44:00getting prior off or not. So, like just
  1339. 44:02getting clarity of what that is and then
  1340. 44:04if we're suppressing what that bucket
  1341. 44:06is, are we clear and aligned of what is
  1342. 44:09actually still being prior off and can
  1343. 44:10we do that more effectively so we're not
  1344. 44:13hindering the patient or the the
  1345. 44:14clinicians and the patients, you know,
  1346. 44:17clinical care uh we'll call it just
  1347. 44:19improvement pathway, right? as they're
  1348. 44:21trying to improve whatever's going on in
  1349. 44:23their current um you know
  1350. 44:25>> to me though we've lost all relationship
  1351. 44:28to like reality when it comes to claims
  1352. 44:30costs in and of themselves. So I
  1353. 44:32understand the prior authorization step
  1354. 44:34I totally do and I don't want to abandon
  1355. 44:36it whatsoever. But if you're going to
  1356. 44:38charge 150,000 or $250,000 for a
  1357. 44:42procedure, which today gets you a
  1358. 44:44Lamborghini or a nice starter home in
  1359. 44:46certain parts of the country, think how
  1360. 44:48long and convoluted the process is to go
  1361. 44:50buy a house, yet you just want to very
  1362. 44:54quickly be able to render services that
  1363. 44:55are a quarter million dollars without
  1364. 44:57any checks and balances whatsoever and
  1365. 44:58then get paid immediately as well. That
  1366. 45:01doesn't make sense to me. that that
  1367. 45:02suggests you're trying to rush something
  1368. 45:04through because of the monetary gain
  1369. 45:06that results from that. So, we should
  1370. 45:08have these checks and balances and maybe
  1371. 45:10those are great providers that render
  1372. 45:12these services very often, which is why
  1373. 45:14they necessitate some incentive to get
  1374. 45:16paid quicker. Yep. Okay, fine.
  1375. 45:18>> Give me some checks and balances on the
  1376. 45:19front end to prevent you from just
  1377. 45:21funneling through as many claims as
  1378. 45:23possible to maximize revenue, right?
  1379. 45:25like it's it's a constant tension that
  1380. 45:28in a in a healthy kind of system that
  1381. 45:31tension would keep everything in check.
  1382. 45:32The problem is is you just have these
  1383. 45:34massive swings back and forth of power
  1384. 45:36and AI and things like that that are
  1385. 45:38really breaking both sides of the the
  1386. 45:40spectrum right now. It's frustrating as
  1387. 45:42somebody that you think about your
  1388. 45:44average consumer that's just literally
  1389. 45:45caught in the middle.
  1390. 45:46>> They don't know any of this is going on.
  1391. 45:48>> Quite frankly, they don't care. They
  1392. 45:49just know I need to get my knee fixed.
  1393. 45:51you have all these entities behind the
  1394. 45:53scenes kind of duking it out of what
  1395. 45:55should be paid and how quickly and how
  1396. 45:56often etc. And it's just it's
  1397. 45:58mind-numbing sometimes how difficult of
  1398. 46:00a system we've constructed.
  1399. 46:02>> It really is. It's it's uh it's very you
  1400. 46:05know when people say I work in
  1401. 46:07healthcare and my you know my mom and
  1402. 46:08dad ask me what I do it's they just it's
  1403. 46:10hard for me to explain it because it is
  1404. 46:12so complicated. But the folks that can
  1405. 46:14keep it simple and for folk and you know
  1406. 46:17simplicity is key in this very complex
  1407. 46:18world. Um, you know, the way when you
  1408. 46:21were just describing that, it also made
  1409. 46:22me think of the unintended consequences,
  1410. 46:24right? Like, you know, like like, you
  1411. 46:26know, you could go we could go on and on
  1412. 46:27of just the the laws that have been in
  1413. 46:29play over the last 15 years and
  1414. 46:32>> even most recently actually wild then
  1415. 46:34since we're in Texas right now, the no
  1416. 46:37surprises act that went out very good
  1417. 46:39intentions of that. There has been a
  1418. 46:41negative consequence with that where the
  1419. 46:43amount of NDR or um uh the R cases Yeah.
  1420. 46:48these out of network cases
  1421. 46:50uh and the amount of money they're
  1422. 46:53spending over what they should be
  1423. 46:54spending on the qualified payment amount
  1424. 46:56is substantially higher.
  1425. 46:59>> And there's actually uh Dallas
  1426. 47:01specifically
  1427. 47:03um is one of the the highest markets of
  1428. 47:07R cases in the United States.
  1429. 47:10>> And so we won't get into some of the
  1430. 47:11nuances of that, but there's there's
  1431. 47:13some lawsuits out recently. But they're
  1432. 47:15they're um you know just my point is
  1433. 47:17it's an unintended consequence of of a
  1434. 47:19of of good intentions potentially. I'll
  1435. 47:22just call it though you know rooted in
  1436. 47:24good intentions put in play and then you
  1437. 47:25know this negative side effect that came
  1438. 47:27out of that.
  1439. 47:28>> Health care costs keep rising. Quality
  1440. 47:30of care feels inconsistent. And for many
  1441. 47:33employers there's no clear picture of
  1442. 47:35what's actually working or why. At
  1443. 47:38Veilance Health [music] we believe
  1444. 47:40there's a better way. one that
  1445. 47:41simplifies health care to reduce costs,
  1446. 47:44improve quality, and elevate the entire
  1447. 47:46care [music] experience. Using an
  1448. 47:48interconnected strategy, we unite
  1449. 47:50patients, payers, providers, and plans
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  1451. 47:56old. The result, meaningful innovation
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  1457. 48:10datadriven decision-making across the
  1458. 48:12entire healthcare [music] journey from
  1459. 48:14member experience to payment integrity
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  1461. 48:19>> together. Let's create a smarter,
  1462. 48:21better, [music]
  1463. 48:22faster approach to healthcare. Visit
  1464. 48:24veilancehealth.com to get started today.
  1465. 48:27Which is why, man, I I don't really sit
  1466. 48:29around and wait for us to legislate or
  1467. 48:32regulate ourselves out of this problem.
  1468. 48:33It's it's got to be to me private sector
  1469. 48:36solutions with people that are morally
  1470. 48:38and ethically trying to conduct a
  1471. 48:40business in the right way and are
  1472. 48:42looking where all these margins exist in
  1473. 48:44order to rather than let those margins
  1474. 48:46continue to be extracted. We want to
  1475. 48:48erode those margins that might be
  1476. 48:49inefficient. problem is is we shouldn't
  1477. 48:51have a system that can insert 15
  1478. 48:53entities into the equation and each one
  1479. 48:55of them can save money within those
  1480. 48:56margins. You would argue well why do we
  1481. 48:59need all these other entities if we
  1482. 49:00would just have built the framework
  1483. 49:02properly in the first place which I'm I
  1484. 49:04was telling you before we got on the
  1485. 49:05show very keenly interested in what is
  1486. 49:08healthcare 3.0 look like or 4.0 0 and
  1487. 49:11you we don't have to necessarily do it
  1488. 49:12all as a thought experiment here, but
  1489. 49:15it's almost are we at the point where we
  1490. 49:17have to stop trying to fix the existing
  1491. 49:21system because we'll always be two to
  1492. 49:22three steps behind and instead try to
  1493. 49:24reconstruct or recreate a better one,
  1494. 49:27right?
  1495. 49:27>> Yeah. You know, it's uh I think a big
  1496. 49:30thing, you know, growing up in
  1497. 49:31healthcare is um one thing that you
  1498. 49:34think about when you when there's a lot
  1499. 49:36of things, of course, and probably not
  1500. 49:37for today's call, but the one thing I
  1501. 49:39always come back to is
  1502. 49:41um I feel like
  1503. 49:44who ultimately is your entryway and
  1504. 49:48quarterback of care,
  1505. 49:50which is ultimately really good rooted
  1506. 49:52primary care.
  1507. 49:53>> Mhm.
  1508. 49:54ultimately does help impact the
  1509. 49:56downstream pathway. Yeah. Within the
  1510. 49:59system
  1511. 50:00>> and that within the fee for service
  1512. 50:03model today is very much a strong
  1513. 50:07referral pathway within very expensive
  1514. 50:09services within a hospital system. Most
  1515. 50:11people don't realize is that if you get
  1516. 50:13a referral, you can actually go wherever
  1517. 50:14you want within that state for that
  1518. 50:16referral or even beyond the state
  1519. 50:18depending on the state regist. But, you
  1520. 50:20know, the patient doesn't always know
  1521. 50:21that when they get a referral from their
  1522. 50:22doctor that they trust,
  1523. 50:24>> rightly so, right? And the doctor
  1524. 50:26doesn't even know either what the cost
  1525. 50:27of that care is either when they refer
  1526. 50:29that in house. And so, I think like one
  1527. 50:32step uh and I just read a stat recently
  1528. 50:34where um like it was just within the
  1529. 50:37last week where there was an article
  1530. 50:38that came out for all the residency
  1531. 50:41spots that were being filled in the
  1532. 50:42United States, no shocker probably to
  1533. 50:45you, uh that uh primary care was not
  1534. 50:48filled. you know, so all these other
  1535. 50:50specialty services where um you know,
  1536. 50:52like orthopedic surgery or neurology or
  1537. 50:55things of that nature that are more
  1538. 50:56higher income um services, those are
  1539. 51:00getting filled. And so you've got this
  1540. 51:02still continuation of shortages for
  1541. 51:04primary care. And so you're going to see
  1542. 51:06more like we have today, more advanced
  1543. 51:09primary care or advanced practitioners
  1544. 51:10like um physician assistants and nurse
  1545. 51:13practitioners helping fill that void.
  1546. 51:15But I think that that to me is a really
  1547. 51:18really good, you know, kind of rooted
  1548. 51:20starting point.
  1549. 51:21>> Uh, and there's solutions out there
  1550. 51:23today, too, like that are great that,
  1551. 51:24you know, almost like a network of
  1552. 51:26primary care clinics that you can tap
  1553. 51:28into and so you don't have to think
  1554. 51:30about always just like building your own
  1555. 51:32clinic, right? And so I think that that
  1556. 51:34to me is a foundational kind of step in
  1557. 51:37regards to as an employer to your point,
  1558. 51:39we're not, you know, not looking for the
  1559. 51:41>> the overarching federal government to
  1560. 51:42solve this. Like if an employer wanted
  1561. 51:44to take action today, I think that's a
  1562. 51:45really good thing to consider based on
  1563. 51:47your population.
  1564. 51:48>> Yeah. I mean just simply decoupling
  1565. 51:50primary care from insurance altogether
  1566. 51:52is like a great first step. Allowing it
  1567. 51:55then to care coordinator or navigate
  1568. 51:57inside of the health plan, allowing that
  1569. 52:00uh provider to understand the benefits
  1570. 52:02package that those employees have, which
  1571. 52:04I know might be difficult sometimes to
  1572. 52:06educate that provider on if they're
  1573. 52:08pulling people from different employers
  1574. 52:11to fill out their panel. They may not
  1575. 52:12always know, but then they can help with
  1576. 52:14the steerage component outside of
  1577. 52:16primary care to get them to the most
  1578. 52:17cost-effective and highquality location
  1579. 52:20for specialties and things like that.
  1580. 52:22But if you have those have you at least
  1581. 52:24decouple primary care from insurance,
  1582. 52:26that's step one. Add in that layer of
  1583. 52:28care navigation, that's step two. And
  1584. 52:30then you start building the house on top
  1585. 52:32of that foundation. I think it would
  1586. 52:33behoove most employers to find some form
  1587. 52:36of direct primary care to start. Yeah,
  1588. 52:38that's that's my strongly held opinion.
  1589. 52:40And then we can go anywhere from here,
  1590. 52:42man. I just you covered the two subjects
  1591. 52:44that I was really interested in. Maybe
  1592. 52:46I'll [snorts] ask you now, and this is
  1593. 52:47more open-ended. What are the stuff that
  1594. 52:48you're currently passionate about like
  1595. 52:50today in 20126?
  1596. 52:52>> I think a few things. One, because I
  1597. 52:54live this every day, is
  1598. 52:57h letting employers and you know the how
  1599. 53:02how can employers today leverage price
  1600. 53:05transparency data to make a better
  1601. 53:07informed decision for their members? And
  1602. 53:08I think a lot of that is eye opening
  1603. 53:11when they see this information for the
  1604. 53:13first time. Um, you know, and they start
  1605. 53:16to see these big variance in costes
  1606. 53:17within a market. Some of that's hard to
  1607. 53:19wrap their head around, right? Because
  1608. 53:21it's like, yeah, it'll all shape out at
  1609. 53:23the end of the day, right?
  1610. 53:25Um, you know, one of the things, so that
  1611. 53:27that that's one, just like getting this
  1612. 53:29information out there, letting it drive
  1613. 53:32a conversation to bring more
  1614. 53:34transparency into the medical
  1615. 53:37>> uh cost space. I think the second that
  1616. 53:40I'm super passionate about is quality.
  1617. 53:43And, you know, there's no gold standard
  1618. 53:45today on how you define quality in
  1619. 53:48healthcare. There's a couple vendors uh
  1620. 53:50and that I'm sure you're aware of that
  1621. 53:52are working towards how they define that
  1622. 53:54space in regards to becoming the gold
  1623. 53:56standard.
  1624. 53:57>> Um there's more than a couple. I mean,
  1625. 53:59there's a handful of companies out there
  1626. 54:00that are all working in this space, but
  1627. 54:01I think
  1628. 54:03>> that has been very difficult
  1629. 54:06to align price and quality and
  1630. 54:09healthcare. Like there's been companies
  1631. 54:10that have tried to do this in the space
  1632. 54:12wall and then and not to say they're not
  1633. 54:13doing a good job,
  1634. 54:14>> but we've not had access to the
  1635. 54:16transparency data before like we have
  1636. 54:17today.
  1637. 54:18>> And so, you know, bringing both the cost
  1638. 54:21and quality insights forward to both the
  1639. 54:23employer and eventually leveraging
  1640. 54:25transparency and quality down to the
  1641. 54:27member um to help them make a for better
  1642. 54:30informed decision and tie that to a plan
  1643. 54:31design. So, if they do make a
  1644. 54:33cost-effective and quality decision,
  1645. 54:35they have less out-of- pocket costs for
  1646. 54:36the member. So there's some
  1647. 54:38>> health is difficult, man. Like I I I
  1648. 54:41would love a world for a member to be
  1649. 54:42more empowered and the everyday consumer
  1650. 54:44beled
  1651. 54:46consumer and if I god forbid had
  1652. 54:48something happen to me, I would want
  1653. 54:49somebody to help me navigate the health
  1654. 54:51care system too. Yeah.
  1655. 54:52>> Right. Like now the everyday care I can
  1656. 54:54do that for the most part myself, right?
  1657. 54:57I feel strong about that. But even then,
  1658. 54:59man, like I said, if something like my
  1659. 55:00mom and dad needed to get something
  1660. 55:02done, right, it's hard to it's hard to
  1661. 55:04navigate. It's just hard.
  1662. 55:05>> It's hard to navigate. And then what
  1663. 55:06does your benefits package look like?
  1664. 55:07Right? So mom and dad might have
  1665. 55:08Medicare, but like if your a friend
  1666. 55:10calls you and dude, what do I do?
  1667. 55:12>> What does your plan design look like?
  1668. 55:14What what what options do you have
  1669. 55:15inside of your plan? And then then what?
  1670. 55:18Right? And so like they just go, well,
  1671. 55:19I've got I think I've got Etna or I
  1672. 55:21think I got UAC. You're like, okay,
  1673. 55:22well, that's not really going to help me
  1674. 55:23tremendously to really do the things
  1675. 55:25that you're talking about doing. Another
  1676. 55:28uh piece of the quality component, it's
  1677. 55:31not just outcomes or readmission rate.
  1678. 55:34did the appropriateness of care, did
  1679. 55:36they need to provide that procedure in
  1680. 55:38the first place? Yeah. Or is it a back
  1681. 55:41surgeon or a hip surgeon whose first
  1682. 55:43conversation with you after you complain
  1683. 55:44of some pain is, let's get you an MRI,
  1684. 55:46and I think you're probably a candidate
  1685. 55:48for surgery. You're like, whoa, okay, he
  1686. 55:50may be or she may be the best hip
  1687. 55:52surgeon in the world, but maybe he or
  1688. 55:55she is doing 30, 40, 50% more surgeries
  1689. 55:57than they need to do. So, the skill is
  1690. 55:59there, but was it appropriate in the
  1691. 56:01first place? How do we measure
  1692. 56:02appropriateness in your mind?
  1693. 56:03>> It's a great question. So, I think you
  1694. 56:05know um I almost like to think of it
  1695. 56:07like if there's just a a line here on
  1696. 56:09the table and like right in the middle
  1697. 56:11here is uh when the when the surgery
  1698. 56:13happens, right? The cut
  1699. 56:15>> Yeah.
  1700. 56:15>> happens, right? So appropriateness to me
  1701. 56:18is what are all the non-invasive things
  1702. 56:21that they should be doing based on their
  1703. 56:23specialty, based on the service line
  1704. 56:24that they're treating, based on
  1705. 56:26peer-reviewed clinical research, and
  1706. 56:28also by a I'll call it panel of
  1707. 56:31specialists within that specific field.
  1708. 56:34>> Yeah.
  1709. 56:34>> That deem what are all the
  1710. 56:36non-appropriate things that you should
  1711. 56:37do prior to cutting. And so like easy
  1712. 56:40example would be like for and I'm going
  1713. 56:42to simplify this down right now, but if
  1714. 56:44if somebody's having an orthopedic
  1715. 56:46surgery,
  1716. 56:47>> right? Like did you have physical
  1717. 56:49therapy for x amount of time, have you
  1718. 56:52tried uh um a non-steroidal dose pack as
  1719. 56:55an example before you cut on somebody?
  1720. 56:57Did you try epi um an ESI, an epid
  1721. 57:00epidural uh steroid injection? So that's
  1722. 57:03like you trying to like the pill form
  1723. 57:05basically and then you go to actually an
  1724. 57:06injection form. And so those are just
  1725. 57:08like three just general examples, right,
  1726. 57:11of of what you could do going down this
  1727. 57:12pathway before you cut.
  1728. 57:14>> Yeah.
  1729. 57:14>> And then after you cut, how effective
  1730. 57:17was that, right? Did you have any
  1731. 57:19readmissions? Do you have any
  1732. 57:20complications?
  1733. 57:21>> Um, you know, what were the outcomes of
  1734. 57:23that procedure? And so, but majority of
  1735. 57:26the time it's been focused on this this
  1736. 57:28this clinical outcome side. But it's uh
  1737. 57:31and I think there's a big opportunity
  1738. 57:33here. Um, and we're actively going down
  1739. 57:36this pathway right now
  1740. 57:38>> of of the actual appropriateness. And so
  1741. 57:40I think, you know, so I'm happy you
  1742. 57:41brought that up because I I when I think
  1743. 57:43of clinical um I think of quality
  1744. 57:46outcomes, I think of it really in
  1745. 57:49>> three buckets, but there's a fourth
  1746. 57:51bucket. The So the first bucket of
  1747. 57:52quality is appropriateness. The second
  1748. 57:54bucket is outcomes. The third bucket is
  1749. 57:57uh patient satisfaction.
  1750. 57:58>> Okay. The fourth bucket though is also
  1751. 58:02volume and rec because because I think
  1752. 58:04that there's there's definitely been
  1753. 58:05research out there to support like and
  1754. 58:07once again volume in a good way meaning
  1755. 58:09that like if a if a provider is doing
  1756. 58:11you know let's call it um 40 normal um
  1757. 58:15uh for delivering 40 babies a year
  1758. 58:17versus another one's doing like 400 like
  1759. 58:20they're probably more skilled and
  1760. 58:22there's research once again to support
  1761. 58:23this and so but once again these are all
  1762. 58:25data sets are all sitting by themselves
  1763. 58:27right how do these all things fit
  1764. 58:28together into a quality picture. Yeah.
  1765. 58:30>> So, I'm very keen into that right now.
  1766. 58:32>> Yeah. Not to mention, there's a
  1767. 58:33subjective component of the member
  1768. 58:35saying, "I am in pain, and how dare you
  1769. 58:37say that I don't need this procedure
  1770. 58:39because my physician told me if I get
  1771. 58:40the surgery, my pain's going to go away
  1772. 58:42as soon as I get it done." So, who are
  1773. 58:44you to tell me that I need to do some
  1774. 58:46physical therapy first or the the
  1775. 58:48steroidal injection, blah blah blah.
  1776. 58:50It's like, I'm in pain. I have
  1777. 58:52insurance. Doctor says I need surgery.
  1778. 58:54I'm going to go get it, right? And I'm
  1779. 58:56>> okay. I mean, your argument is also
  1780. 58:58sound on the other side of that, but you
  1781. 58:59know, I have a friend that's going
  1782. 59:00through surgery right now,
  1783. 59:02>> and he has tried every single step for a
  1784. 59:05back issue that he's had, and he's
  1785. 59:07delayed the time that the surgery was
  1786. 59:10required. And it's a relatively
  1787. 59:11minimally invasive surgery, I think, but
  1788. 59:13he did everything he could to prevent
  1789. 59:16that from happening. And he's now
  1790. 59:17unfortunately at the point that that is
  1791. 59:19actually the appropriate course of
  1792. 59:20action. but he attempted to do a lot
  1793. 59:22less invasive things, multiple things
  1794. 59:25first to try to stave it off or at least
  1795. 59:27delay the need for it. So, I'm not even
  1796. 59:29suggesting that surgery isn't indicated
  1797. 59:31in a lot of situations. It's just not
  1798. 59:34always indicated if you go to a surgeon
  1799. 59:36where they immediately suggest that to
  1800. 59:37be the case. So, what sort of checks and
  1801. 59:39balances of appropriateness can we
  1802. 59:41introduce into the equation? That
  1803. 59:42doesn't stop the provider from doing
  1804. 59:44their job. It doesn't stop the member
  1805. 59:45from getting the care they need. It's
  1806. 59:47just taking it at the right time. We're
  1807. 59:49doing it at the right time. That's all.
  1808. 59:50Yep. Right.
  1809. 59:51>> Yeah. And I like to think about it um
  1810. 59:54you know, really in this lens to sum it
  1811. 59:55up, you know, so cost and quality is
  1812. 59:57just top of my mind right now.
  1813. 1:00:00>> And I like to think about it today
  1814. 1:00:03almost like in a quadrant.
  1815. 1:00:04>> If it was just like an XY axis and you
  1816. 1:00:07had um let's call it cost on the X and
  1817. 1:00:10quality on the Y like today you're you
  1818. 1:00:13know in a general network uh broad
  1819. 1:00:15network contract. There's just just you
  1820. 1:00:18could just put a scattered of dots all
  1821. 1:00:20all on there, right?
  1822. 1:00:22>> And I like to say like if my mom or dad
  1823. 1:00:24or my best friend or my brother needed
  1824. 1:00:26to have surgery, I would want him to go
  1825. 1:00:29to the um if it's cost and quality here,
  1826. 1:00:32right? I'd want him to go to the the
  1827. 1:00:34most reasonable cost and highest quality
  1828. 1:00:36provider. Of course, right? And today
  1829. 1:00:39it's hard to know that. Um and so
  1830. 1:00:41>> not to mention there's a third component
  1831. 1:00:43to that which is the convenience. like
  1832. 1:00:45where is that access to?
  1833. 1:00:46>> Yeah. Located
  1834. 1:00:47>> located, right? But, you know, I've also
  1835. 1:00:50seen employers and employees willing to
  1836. 1:00:52like if car shares wave, like they're
  1837. 1:00:54willing to travel and we have some of
  1838. 1:00:55that going on in Indiana today right
  1839. 1:00:57now, too.
  1840. 1:00:58>> And so, I think that uh so it is
  1841. 1:01:00important, but I do think that uh
  1842. 1:01:02members are willing to travel more if if
  1843. 1:01:04cost share can be waved.
  1844. 1:01:05>> Yeah. Oh, yeah.
  1845. 1:01:06>> Um you know, kind of the zero tiered
  1846. 1:01:08out-of- pocket plan design.
  1847. 1:01:09>> Yeah. And if you're in have a
  1848. 1:01:11life-threatening procedure and you have
  1849. 1:01:13diagnosis of cancer, you might say, "I
  1850. 1:01:15don't care what it costs me. I'm going
  1851. 1:01:16to MD Anderson or as an example, right?
  1852. 1:01:18Because quality and costs are secondary
  1853. 1:01:21to is this the best place to be for me,
  1854. 1:01:24even if it's a perception, I will do
  1855. 1:01:26anything to get to that location, right?
  1856. 1:01:28So just the there's always the human
  1857. 1:01:32behavior element that impacts this as
  1858. 1:01:35well." And I think that's really
  1859. 1:01:36important to note because uh so
  1860. 1:01:38basically down to that four quadrant
  1861. 1:01:39tier, right? Like you know I I don't
  1862. 1:01:41like the word narrow because I think
  1863. 1:01:43it's just more of a curated um
  1864. 1:01:45>> in terms of network
  1865. 1:01:46>> network. Yeah, it's it's a curated
  1866. 1:01:47network for being able to custom but the
  1867. 1:01:48the great thing is is that what and what
  1868. 1:01:50you just mentioned I think you know
  1869. 1:01:52maybe part of the closing is that you
  1870. 1:01:54know I'm not here to say that you have
  1871. 1:01:55to just do one or the other. You could
  1872. 1:01:56actually offer both and so you're
  1873. 1:01:58actually giving members more choice.
  1874. 1:02:00like they can still go potentially where
  1875. 1:02:02they want, right? And but they have
  1876. 1:02:04their normal plan, design, and play
  1877. 1:02:06today. Or you could go to this more
  1878. 1:02:07curated side and there's a benefit to
  1879. 1:02:10the member and there's a benefit to the
  1880. 1:02:12employer and there's also benefit to the
  1881. 1:02:13provider um in regards to their you know
  1882. 1:02:16suppression of prior authorization as an
  1883. 1:02:18example. Their utilization is driven to
  1884. 1:02:20them. So they're able to give better
  1885. 1:02:21unit costs uh pricing savings for the
  1886. 1:02:24employer and in return the employer is
  1887. 1:02:26willing to give more um uh reduction in
  1888. 1:02:30out-of- pocket costs or maybe wave
  1889. 1:02:32dependent upon the the savings
  1890. 1:02:33opportunity to that member. And so once
  1891. 1:02:36again if if MD Anderson as an example uh
  1892. 1:02:38potentially wasn't on that list as an
  1893. 1:02:40example they could still go here right
  1894. 1:02:43but it's up to them if they wanted to go
  1895. 1:02:44to an independent like oncology center
  1896. 1:02:46as an example down the road they could
  1897. 1:02:48go there. really great care too by the
  1898. 1:02:50way. Uh but you know potentially the
  1899. 1:02:52cost share is different for them. So I
  1900. 1:02:54do see more of that happening in regards
  1901. 1:02:56to like a slice offering in markets as
  1902. 1:02:58employers are like just kind of you know
  1903. 1:03:00>> yeah and let's let's
  1904. 1:03:02end, you know, kind hinted that we were
  1905. 1:03:04getting towards the end and I do agree.
  1906. 1:03:06>> Let's play this out especially the
  1907. 1:03:08network conversation. I think earlier on
  1908. 1:03:10or off camera you alluded to you know
  1909. 1:03:11Mark Cuban's exploring the space or
  1910. 1:03:13getting into this idea of like open
  1911. 1:03:15networks and things like that. I do
  1912. 1:03:17think there is potentially a cascade
  1913. 1:03:19that will happen in the very near future
  1914. 1:03:21where you'll look at these traditional
  1915. 1:03:23broad-based PPOs, you know, that have 97
  1916. 1:03:2699% crossover in in what doctors are in
  1917. 1:03:29network and at that point like what are
  1918. 1:03:30you really getting in terms of
  1919. 1:03:31differential? And a lot of people are
  1920. 1:03:33asking the question, should I use a
  1921. 1:03:35reference based pricing plan? Should I
  1922. 1:03:37leverage direct contracts? Should I tier
  1923. 1:03:39and steer in Texas? You know, things
  1924. 1:03:40like that. I think we're gonna the
  1925. 1:03:43market's going to push ourselves to that
  1926. 1:03:44direction, especially if there's a lure
  1927. 1:03:46that's being dangled of cost savings in
  1928. 1:03:48front. A lot of employers will sign up
  1929. 1:03:50for any perceived disruption because 25
  1930. 1:03:53to 35% delta on spend is worth powering
  1931. 1:03:56through that. So, give me your
  1932. 1:03:58perspective on perhaps in the next few
  1933. 1:03:59years where we're going, not just in
  1934. 1:04:01terms of networks, but networks is a big
  1935. 1:04:02component of that. Where do you think
  1936. 1:04:04healthcare is going in the next couple
  1937. 1:04:05of years?
  1938. 1:04:06>> It's a great question. Um, the other
  1939. 1:04:08thing, you know, outside of cost and
  1940. 1:04:10quality, it's a big focus of mine is is
  1941. 1:04:12the question you just asked. And I and I
  1942. 1:04:14I I think with access to technology that
  1943. 1:04:18we have today, um, and somebody best
  1944. 1:04:21figuring out a tiering and steering
  1945. 1:04:23strategy from a plan design perspective,
  1946. 1:04:26leveraging price transparency data and
  1947. 1:04:27potentially, you know, you pick your
  1948. 1:04:30quality vendor. I'm not going to get
  1949. 1:04:31into that today, [laughter]
  1950. 1:04:32>> but um
  1951. 1:04:34>> you know it's it hasn't it's it's been
  1952. 1:04:36difficult to effectively do that at
  1953. 1:04:38scale today.
  1954. 1:04:39>> Yeah.
  1955. 1:04:39>> And so I think that that is potentially
  1956. 1:04:42the next thing.
  1957. 1:04:43>> Um
  1958. 1:04:43>> yeah, you could do it a very locally
  1959. 1:04:45very effectively.
  1960. 1:04:46>> Locally very effectively, but doing it
  1961. 1:04:48at scale that's been very difficult to
  1962. 1:04:50do. And so I I do think that that is a
  1963. 1:04:54potential whoever cracks that I think
  1964. 1:04:55will be really successful uh in regards
  1965. 1:04:58to there's just a big benefit for the
  1966. 1:05:01member, the employer and the provider
  1967. 1:05:03doing it that way. And and what I love
  1968. 1:05:05about that is that
  1969. 1:05:07>> you know one of the people asked me,
  1970. 1:05:09Ryan, what what's what's the what's the
  1971. 1:05:11future look like now that price
  1972. 1:05:13transparency is out? Right? And I and I
  1973. 1:05:15like to think of that as on the employer
  1974. 1:05:16lens, the hospital lens, and the carrier
  1975. 1:05:18lens because my response is different.
  1976. 1:05:20Mhm.
  1977. 1:05:21>> And what I hope doesn't happen is a
  1978. 1:05:23world where all boats rise, meaning that
  1979. 1:05:25the cost just continues to rise, right?
  1980. 1:05:28>> But today, there's really no incentive
  1981. 1:05:32for a provider to keep their costs low
  1982. 1:05:34when there's no steerage to them to
  1983. 1:05:37reward them for keeping their costs low.
  1984. 1:05:39>> Correct.
  1985. 1:05:40>> And so I truly believe that if if we can
  1986. 1:05:43do this tearing and steering strategy,
  1987. 1:05:44it will reward providers for keeping
  1988. 1:05:46their costs reasonable. um and uh you
  1989. 1:05:50know within we'll call it market
  1990. 1:05:51average. But if there's if there's
  1991. 1:05:55utilization from a commercial side
  1992. 1:05:57driven away from very expensive
  1993. 1:05:59facilities, it's going to drive them to
  1994. 1:06:01change some of their behavior. Yes.
  1995. 1:06:02>> And lot and you know tighten their belt
  1996. 1:06:04up etc. of what they're doing.
  1997. 1:06:06>> And so sure some of these other
  1998. 1:06:07strategies like more direct contracting
  1999. 1:06:09and RBP are definitely getting traction
  2000. 1:06:11in the market. I'm not downplaying that.
  2001. 1:06:12But I'm also seeing that that's another
  2002. 1:06:15and there's definitely traction there.
  2003. 1:06:17But I'm also seeing that with this data
  2004. 1:06:19a tearing and steering strategy would
  2005. 1:06:21happen where you know you're not just
  2006. 1:06:23like doing cuz some some of those
  2007. 1:06:24solutions are still you know once again
  2008. 1:06:26they're still market specific. Yep.
  2009. 1:06:27>> I'm talking about like a broad I'm with
  2010. 1:06:30you as well. I haven't seen anybody been
  2011. 1:06:32able to effectively extend it across the
  2012. 1:06:34geography that the United States, which
  2013. 1:06:36we don't often remind ourselves. This is
  2014. 1:06:38a massive country, not only in terms of
  2015. 1:06:41population, but massive in terms of
  2016. 1:06:43geography. So, it's almost I won't say
  2017. 1:06:45it's an impossible task, but it's an
  2018. 1:06:47uphill battle to replicate something
  2019. 1:06:49you're doing in Amarillo, Texas, and
  2020. 1:06:50then turn around and go do it in New
  2021. 1:06:51York and LA and Seattle, Washington
  2022. 1:06:53simultaneously. It's very difficult to
  2023. 1:06:55do, and I I appreciate that. The other
  2024. 1:06:58thing that I've heard as an argument and
  2025. 1:06:59I do want to ask your opinion and we'll
  2026. 1:07:01fully lay the plane. I've heard the
  2027. 1:07:03argument that transparency when you
  2028. 1:07:05expose and make it very obvious to
  2029. 1:07:07hospitals how much is being charged for
  2030. 1:07:08certain services that the guy or gal
  2031. 1:07:11running a hospital that realizes they're
  2032. 1:07:13an outlier on the low end and instead of
  2033. 1:07:15using that as a lure to increase uh
  2034. 1:07:18volume to them, they just bring their
  2035. 1:07:20prices back up in line with everybody
  2036. 1:07:22else. So, do you think that's a risk
  2037. 1:07:23with price transparency?
  2038. 1:07:24>> 100%. And I've had numerous
  2039. 1:07:26conversations over the last four to five
  2040. 1:07:28years with heads of managed care
  2041. 1:07:30hospitals in that exact lens.
  2042. 1:07:32>> Yeah.
  2043. 1:07:32>> And so,
  2044. 1:07:34>> you know, why not for them, right? I
  2045. 1:07:37mean, they So, you know, generally, just
  2046. 1:07:38for folks awareness, like when they go
  2047. 1:07:40into contract negotiations with
  2048. 1:07:41carriers, generally the the deck is the
  2049. 1:07:44deck of cards is stacked against them.
  2050. 1:07:46They don't have any intel of, you know,
  2051. 1:07:49where their competitor's contracts sit
  2052. 1:07:51relative to their contracts, right? And
  2053. 1:07:54once again, you're not getting all the
  2054. 1:07:55details of what's in a contract like
  2055. 1:07:57like the outlier clauses and and and the
  2056. 1:07:58the yearly uh increases in those
  2057. 1:08:01contracts, but the unit cost is a big
  2058. 1:08:03component of that contract. And so now
  2059. 1:08:06that they're getting access to this
  2060. 1:08:08information, they are the deck is more
  2061. 1:08:10uh even going into these contract
  2062. 1:08:12negotiations.
  2063. 1:08:13>> And the carriers are also looking at
  2064. 1:08:15this data too.
  2065. 1:08:16>> So not only the hospital contracting
  2066. 1:08:18team, but the carrier contracting teams
  2067. 1:08:19are looking at this information. And so
  2068. 1:08:21what do you think would happen is to
  2069. 1:08:23your point, right? Like and so the the
  2070. 1:08:24ones that are less expensive, they're
  2071. 1:08:26trying to be like, well, wait a second.
  2072. 1:08:28Why can't we why why can't we get a
  2073. 1:08:30better rate than this? And so I think
  2074. 1:08:31one of the things for folks to realize
  2075. 1:08:33is that the hospital um you know, it's
  2076. 1:08:37not the quality of the the facility.
  2077. 1:08:39It's not um the location of the
  2078. 1:08:41facility. It's ultimately the market
  2079. 1:08:42presence and dominance of that hospital
  2080. 1:08:45is really the biggest driver to the the
  2081. 1:08:49increases that they get in these
  2082. 1:08:50contracts.
  2083. 1:08:51>> And so, you know, the the the smaller
  2084. 1:08:53facilities as an example, even though if
  2085. 1:08:55they want higher rates, they might they
  2086. 1:08:57don't have as much leverage at times as
  2087. 1:08:59the other ones. And so I definitely
  2088. 1:09:01think that the the all boats rise thing
  2089. 1:09:03could happen in time,
  2090. 1:09:05>> but my hope is that we reward the ones
  2091. 1:09:07that are keeping prices lower reasonably
  2092. 1:09:09in check and we start to take some
  2093. 1:09:11utilization away. So eventually like we
  2094. 1:09:13get to a more stable point. Yep.
  2095. 1:09:15>> Um but that that is of course future
  2096. 1:09:17thinking, right? And so I think like as
  2097. 1:09:19anything we can do to baby step in that
  2098. 1:09:21direction, I think it's just a positive
  2099. 1:09:22for the member and the employer.
  2100. 1:09:24>> Agree. Well, so you and I nerded out for
  2101. 1:09:25about an hour or so, and I appreciate
  2102. 1:09:27you nerding out with me, but if you were
  2103. 1:09:29to perhaps sum up the conversation that
  2104. 1:09:31we just had, or maybe leave the the
  2105. 1:09:33listener with how do I simply think
  2106. 1:09:35about what to do next? What is a way
  2107. 1:09:37that you'd like to finish the episode?
  2108. 1:09:39And I will firmly admit this is always
  2109. 1:09:41the hardest question I pose to anybody
  2110. 1:09:42on the show. Sum up an hour's
  2111. 1:09:44conversation in 10 seconds, you know?
  2112. 1:09:46>> Well, I think first and foremost is that
  2113. 1:09:49understanding that price transparency is
  2114. 1:09:50here. Mhm.
  2115. 1:09:52>> It's unlocking the contract black box
  2116. 1:09:54that we've never had access to before
  2117. 1:09:56and the ability to start to get into
  2118. 1:10:00market specific information of like down
  2119. 1:10:02at the hospital level which we've never
  2120. 1:10:04been able to see will produce better
  2121. 1:10:07data and better insights to make a
  2122. 1:10:09better informed medical network
  2123. 1:10:11decision. I think that's a big takeaway.
  2124. 1:10:13I think the second takeaway is also to
  2125. 1:10:15realize contract terms is a big driver
  2126. 1:10:17to your overall health plan spend. Mhm.
  2127. 1:10:19>> So thinking about how you gain or ask
  2128. 1:10:22better questions to get access to that
  2129. 1:10:24information is also a second lever to
  2130. 1:10:26consider polling.
  2131. 1:10:28>> And then I think third is just this
  2132. 1:10:30industry is evolving very fast in this
  2133. 1:10:32space. Um and so some of the things I'm
  2134. 1:10:34talking to you about now I know are
  2135. 1:10:35probably being worked on by companies
  2136. 1:10:36that maybe I'm not even aware of.
  2137. 1:10:38>> Yeah. Yeah.
  2138. 1:10:38>> And so just like keeping an eye out of
  2139. 1:10:41of what's happening today and staying on
  2140. 1:10:43top of some of these emerging solutions
  2141. 1:10:44I think is really important. Um and also
  2142. 1:10:47understand too that when you get into
  2143. 1:10:50the quality space to your point earlier
  2144. 1:10:52Spencer you know making sure that you
  2145. 1:10:54know what you're looking at you
  2146. 1:10:55understand because the definition of
  2147. 1:10:57quality can be uh different depending on
  2148. 1:10:59who you talk to. So just understanding
  2149. 1:11:01you know as you're look if you're
  2150. 1:11:02looking into that space just clearly
  2151. 1:11:04understanding what you're looking at and
  2152. 1:11:05asking questions around is
  2153. 1:11:07appropriateness of care included is it
  2154. 1:11:09just outcomes is patient status included
  2155. 1:11:11how is volume taken into consideration
  2156. 1:11:14those type of things I think are really
  2157. 1:11:16important because cost and quality at
  2158. 1:11:18the end of the day in this transparency
  2159. 1:11:19space I think will continue to evolve
  2160. 1:11:21and you know it somewhat has got a I
  2161. 1:11:24wouldn't call it a bad rep but we have
  2162. 1:11:25it you know we took a first pass at this
  2163. 1:11:27right like 10 15 years ago with some of
  2164. 1:11:28the navigation companies They've done
  2165. 1:11:30fairly well in the space. But I think
  2166. 1:11:32this next evolution of this data is
  2167. 1:11:33going to take it to another level.
  2168. 1:11:35>> Okay.
  2169. 1:11:35>> And I think that what to look out for
  2170. 1:11:38the coming years to come is some type of
  2171. 1:11:40tiering and steering strategy. Um
  2172. 1:11:42leveraging this data at scale
  2173. 1:11:44nationally. I think that's going to be
  2174. 1:11:45interesting to see how that plays out
  2175. 1:11:47and it wouldn't surprise me if a company
  2176. 1:11:49cracks it.
  2177. 1:11:49>> Yeah. So you and I get to go now sit in
  2178. 1:11:52some rush hour traffic in Dallas. And
  2179. 1:11:53Nathaniel, thanks for hanging out after
  2180. 1:11:55hours uh today as well. But Ryan, I
  2181. 1:11:57really appreciate you, man, and thanks
  2182. 1:11:58for making this a part of of your trip.
  2183. 1:12:00Um, can't wait to release the episode
  2184. 1:12:02and hopefully this isn't the last time
  2185. 1:12:04we sit down, man.
  2186. 1:12:04>> Yeah, I really appreciate being here.
  2187. 1:12:06>> Yep.
  2188. 1:12:07>> Great to finally meet you in person,
  2189. 1:12:08man. And everybody, by the way, his new
  2190. 1:12:10office is great. His new setup is great
  2191. 1:12:12here. So,
  2192. 1:12:12>> thanks, dude. Appreciate it. Thank you.

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