OPM562 | PROJECT INNOVATION | PURPLELINE — Transcript

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1. 0:04Hi, my name is Safiuddin bin Ahmad
2. 0:06Nazri. My number matrix is 2023261024.
3. 0:11My role for this project is writer.
4. 0:15Hi, my name is Dayana Hazani binti Ahmad
5. 0:17Abdul Razak and my student ID is
6. 0:192023698782.
7. 0:24And my role is designing.
8. 0:27Hello everyone. My name is Ahmad Hakimi
9. 0:29bin Rashid and my roles in this project
10. 0:31innovation is as a leader. Hello
11. 0:34everyone.
12. 0:35My name is Olga June Oliver. I am the
13. 0:38presenter of this project. Hello, my
14. 0:41name is Kevin Amirin. My student ID
15. 0:43number is 2023870442.
16. 0:47In this project, I serve as the
17. 0:49researcher of the team.
18. 0:58Let's start the introduction of this
19. 1:00project innovation. Purple Line is a
20. 1:02digitalization of the UiTM campus
21. 1:05shuttle service that redesigns how
22. 1:07students commute to campus. It
23. 1:09streamlines shuttle operations by
24. 1:11replacing manual and ineffective
25. 1:14boarding with a structured digital
26. 1:15system. The system provides a
27. 1:18systematized digital booking process
28. 1:20focused on efficiency and student
29. 1:23convenience. It aims to reduce physical
30. 1:26queue congestion and uncertainty about
31. 1:29bus arrival schedules. Through workflow
32. 1:32digitalization, the system ensures fair
33. 1:36seat allocation and provides real-time
34. 1:38data to help management.
35. 1:41The system covers the entire student
36. 1:44transit process at UiTM Puncak Alam,
37. 1:47including Laluan A, B, and C.
38. 1:50It includes secure UiTM bus student
39. 1:54registration, real-time bus capacity
40. 1:56monitoring, and interactive seat
41. 1:58selection.
42. 1:59Let's moving on to the problem statement
43. 2:02and why this service application project
44. 2:04must be implement. The existing UiTM
45. 2:07campus shuttle service operates under a
46. 2:10largely manual boarding system, which
47. 2:13results in inefficiencies in queue
48. 2:15management and boarding processes.
49. 2:18Students are required to physically
50. 2:20queue without having accurate
51. 2:23information regarding bus arrival times
52. 2:26and seat availability. This situation
53. 2:30leads to congestion at bus stops,
54. 2:32especially during peak hours, which
55. 2:34compromises both safety and time
56. 2:37efficiency.
57. 2:39The absence of a synchronized process
58. 2:41system causes uncertainty among students
59. 2:45and limits to regulate bus frequency
60. 2:48effectively.
61. 2:49Manual boarding also makes it difficult
62. 2:53to ensure fair seat allocation and
63. 2:55real-time monitoring of bus capacity.
64. 2:59Now, I will present the opportunity
65. 3:02analysis for Purple Line.
66. 3:04First, digital coordination allows
67. 3:06Purple Line to transform the UiTM Puncak
68. 3:08Alam shuttle service into a connected
69. 3:11mobility system by synchronizing
70. 3:13students and buses.
71. 3:15Next, secure access through UiTM
72. 3:17credentials and OTP ensures
73. 3:20accountability, data security, and a
74. 3:23trusted service environment. Then, a
75. 3:26data-driven approach enables Purple Line
76. 3:28to turn user data
77. 3:30into insights, supporting demand-based
78. 3:33planning and rapid decisions on bus
79. 3:35frequency.
80. 3:37Then finally, structured boarding
81. 3:39improves commuting through real-time
82. 3:41tracking, seat availability, and
83. 3:43QR-based verification.
84. 3:46Overall, Purple Line enhances
85. 3:47efficiency, security, and user
86. 3:50experience in campus transportation.
87. 3:54So,
88. 3:56Purple Line introduces a to-be process
89. 3:58model that replaces physical queues with
90. 4:01a digital workflow. Students join
91. 4:03virtual queues, access real-time
92. 4:05capacity and arrival information to
93. 4:07avoid congestion which eliminating
94. 4:09unnecessary waiting.
95. 4:11The core innovative features apply
96. 4:13just-in-time service design through
97. 4:15digital queuing, advanced booking, and
98. 4:18interactive seat allocation. Services
99. 4:21are delivered only when needed. This is
100. 4:23to prevent overcapacity, improving
101. 4:25fairness, and ensuring predictable
102. 4:27boarding across campus routes.
103. 4:30Technologically, Purple Line follows
104. 4:32social technical system theory by
105. 4:34integrating user with digital
106. 4:36infrastructure. One-time password
107. 4:38authentication secures access, GPS
108. 4:40enables live tracking, and QR boarding
109. 4:43verifications connect with digital
110. 4:45reservation to physical boarding
111. 4:47operations.
112. 4:49To better illustrate this innovation, I
113. 4:51will show you the key interfaces of
114. 4:53Purple Line.
115. 4:55Waiting long hours for buses causes
116. 4:56stress, uncertainty, and wasted time for
117. 4:59students.
118. 5:00Purple Line is designed to help students
119. 5:02keep the line and ride with ease.
120. 5:05Students may register using their
121. 5:07student ID and UiTM email.
122. 5:10This dashboard provides quick access to
123. 5:12bus booking, schedules, queue status,
124. 5:15and travel history.
125. 5:17Students may select their preferred
126. 5:19shuttle route based on campus locations.
127. 5:22Available buses and time slots are
128. 5:24displayed in real-time, allowing
129. 5:26students to book and avoid peak hour
130. 5:28queues.
131. 5:30Students choose their seat in advance to
132. 5:32ensure fair boarding before the bus
133. 5:34arrives.
134. 5:35Purple Line ensures smarter, faster, and
135. 5:38more reliable campus transportation.
136. 5:40Moving on to the details where
137. 5:42implementation begins with
138. 5:44authentication and security controls.
139. 5:47Students verify identity using student
140. 5:50ID, UiTM email, and one-time password
141. 5:53authentication. This is to prevent
142. 5:55unauthorized access, improving data
143. 5:57integrity, and establishing a trusted
144. 6:00digital environment.
145. 6:01The just-in-time booking and seat
146. 6:03allocation process allows students to
147. 6:05reserve seats digitally based on
148. 6:08real-time demand.
149. 6:09Each bus is kept at 40 seats to prevent
150. 6:13overbooking, shifting waiting online,
151. 6:16and reducing congestion.
152. 6:18Just-in-time execution is supported
153. 6:20through GPS tracking and QR boarding
154. 6:23verification. Real-time location data
155. 6:25improves arrival accuracy while QR
156. 6:28scanning accelerates boarding,
157. 6:30reduces delays, and ensures transport
158. 6:33services are delivered when required.
159. 6:36Moving to the value of position of
160. 6:38Purple Line. The system is not just
161. 6:40about the buses, it's about a giving
162. 6:42time back for student.
163. 6:44From a student perspective, Purple Line
164. 6:46deliver a time sovereignty with a
165. 6:48real-time tracking,
166. 6:50accurate ETS, and secure seat
167. 6:53allocation. Student no longer need to
168. 6:55wait physically at the bus stop. They
169. 6:57can stay productive in the classroom,
170. 7:00libraries, or hostel until the bus
171. 7:02arrive, reducing waiting waste, stress,
172. 7:06and uncertainty.
173. 7:08From the operational perspective, Purple
174. 7:10Line create a process transparency, live
175. 7:12demand data, and QR-based boarding,
176. 7:15allowing UiTM management to monitor
177. 7:17shuttle usage across Laluan A, B, and C.
178. 7:21This improve capacity planning, reduce
179. 7:24congestion, and speed up boarding,
180. 7:26leading to the more efficient operation.
181. 7:29Strategically, Purple Line support a
182. 7:31service excellent. Accurate OTP
183. 7:34authorization ensure only verified
184. 7:36student access the service, while the
185. 7:38feedback system support continuous
186. 7:40improvement aligned with UiTM smart
187. 7:43campus vision.
188. 7:45Now, we're moving to the market
189. 7:46segmentation.
190. 7:48The primary segment
191. 7:50is the time critical student with tight
192. 7:52economic schedule. Real-time tracking
193. 7:55help them minimize lateness and plan
194. 7:57their movement accurately. The secondary
195. 8:00segment is a peak hour commuter.
196. 8:03Advance booking and guarantee seat
197. 8:06reduce overcrowding and create a safer
198. 8:09and more predictable experience.
199. 8:11The territory segment include a campus
200. 8:14operation and robust users.
201. 8:17Administrators use a demand data,
202. 8:20optimize shuttle capacity across Laluan
203. 8:22A, B, and C. In summary, Purple Line
204. 8:27save time for student, improve
205. 8:29operation, and enable smarter campus
206. 8:32mobility.
207. 8:33This slide shows the strategic plan and
208. 8:36conclusion for Purple Line at UiTM
209. 8:38Puncak Alam.
210. 8:39The plan has three phases. Phase one,
211. 8:43pilot testing on Laluan A, focus on beta
212. 8:46testing and stabilization. Testing OTP,
213. 8:49queue logic, and QR boarding during real
214. 8:52usage. Phase two, full integration for
215. 8:55Laluan B and C, expands the system,
216. 8:58dispatch buses based on demand, and
217. 9:00monitors route capacity live. And phase
218. 9:03three, optimization and feedback loop,
219. 9:06use data analytics and service
220. 9:07refinement based on usage data and
221. 9:10ratings. So, in conclusion, Purple Line
222. 9:13transform the shuttle service into a
223. 9:15synchronization digital system, reducing
224. 9:18congestion and uncertainty through lean
225. 9:21management and just-in-time
226. 9:23principles. Students gain time
227. 9:25sovereignty with real-time tracking,
228. 9:28digital booking, and guaranteed sitting,
229. 9:31while UiTM management gains operational
230. 9:34visibility for better planning and
231. 9:37continuous improvement. Overall, Purple
232. 9:40Line supports UiTM smart campus vision
233. 9:43with safer, more efficient, and
234. 9:45student-focused mobility.
235. 9:52>> [music]
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237. 10:07[music]
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239. 12:51>> No.