Online Marketing vs Traditional Marketing — Transcript

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1. 0:01on one bright and sunny morning Johnny
2. 0:04and Joey decide to start a business they
3. 0:06both had their own great ideas so they
4. 0:09went their own separate ways Johnny
5. 0:11decided to start a brick and mortar
6. 0:13store to sell his products he rented out
7. 0:16a nice building at a nice location he
8. 0:18hired a couple of salespeople he printed
9. 0:21brochures and flyers and Direct Mail
10. 0:23pieces he advertised in the local
11. 0:26newspapers and within a few weeks Johnny
12. 0:29started seeing sales and a lot of local
13. 0:32customers Johnny was excited but he had
14. 0:34a very high overhead and a very low
15. 0:37profit margin so he decided to wait to
16. 0:39see some growth Joey on the other hand
17. 0:42decided to start an online store to sell
18. 0:44his products Joey got a NIC looking
19. 0:47website with a nice little name he hired
20. 0:50a Content writer he invested in online
21. 0:52marketing and got some help with SEO and
22. 0:55email marketing he advertised on
23. 0:57different websites and signed up her
24. 1:00payperclick advertising and within a few
25. 1:02weeks Joey started seeing sales and a
26. 1:06lot of customers from all over the
27. 1:08country Joey was excited since he had
28. 1:10very low overhead and a very high profit
29. 1:13margin and he could not wait to see some
30. 1:16growth a year passes by Johnny was still
31. 1:20in the same building with the same
32. 1:22salespeople and the same marketing
33. 1:24strategy and the same local customers
34. 1:28his overheads were still very high and
35. 1:30his margins were still very low so he
36. 1:33decides to wait another year to see some
37. 1:35growth Joey moved to a new office hired
38. 1:38more people and kept getting a lot of
39. 1:40new and repeat customers from all over
40. 1:42the country his overheads were still
41. 1:45very low and his margins were still very
42. 1:48high so he decides to start another
43. 1:50online store to sell a different line of
44. 1:53products another year passes
45. 1:57by and on one bright and Sunny morning
46. 2:00Johnny and joeyy meet again Joey tells
47. 2:03Johnny about his new marketing strategy
48. 2:06and Johnny realizes his mistakes
49. 2:08traditional marketing can only get you
50. 2:10so far think local but act Global so
51. 2:14this time Johnny went back and fired his
52. 2:17Rusty salespeople and fired the old
53. 2:20school ad agencies that did the
54. 2:21brochures flyers and newspaper
55. 2:24advertising for him he hired a good web
56. 2:26company and outsourced all his online
57. 2:29marketing to them
58. 2:30and within a few weeks Johnny was again
59. 2:33a happy man to see increased profits and
60. 2:36lower overheads and needless to say he
61. 2:39was very thankful to Joey for pointing
62. 2:41him in the right direction welcome to
63. 2:44commes your One-Stop shop for all your
64. 2:47web and online marketing needs