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Once You Understand This, Talking to People Becomes Effortless — Transcript

by Mark Manson · 7,908 words · 1,358 segments · language en · Watch on YouTube

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  1. 0:00This is a topic that I actually I don't
  2. 0:01touch very often uh of communication,
  3. 0:04how to how to be more charismatic, how
  4. 0:06to connect with other people really
  5. 0:08well. It's something that I talked about
  6. 0:09a lot in early in my career, but I
  7. 0:12haven't really gone near it for many
  8. 0:14many years. Uh and so I think you're the
  9. 0:16perfect person to have here.
  10. 0:18>> Okay.
  11. 0:18>> Thank you for coming all the way
  12. 0:20overseas.
  13. 0:20>> Thank you. And I'm excited to talk about
  14. 0:22this topic that you haven't talked about
  15. 0:24for so long in your career because
  16. 0:25you're so good at the craft of
  17. 0:26communication.
  18. 0:27>> Thank you.
  19. 0:28>> So I think it's going to be cool for
  20. 0:29both of us to jam on this topic.
  21. 0:30>> Yes.
  22. 0:31>> To see both perspectives of someone
  23. 0:33who's a practitioner
  24. 0:34>> Right.
  25. 0:34>> who teaches it. And I kind of draw it
  26. 0:36out.
  27. 0:36>> Please.
  28. 0:36>> So the way the way I think of it is I
  29. 0:38think of well, why do most people want
  30. 0:40to learn communication? It's because
  31. 0:42they want more influence.
  32. 0:47They want more influence. And when I
  33. 0:48think about influence, I I I think of it
  34. 0:51as
  35. 0:52well, what what makes somebody really
  36. 0:54influential?
  37. 0:56Well, it's
  38. 0:57it's you have to be able to do the
  39. 0:58following. You've got to be able to
  40. 0:59influence the way people think, [music]
  41. 1:04you've got to be able to influence the
  42. 1:05way people feel,
  43. 1:07the way they behave,
  44. 1:09and you also got to be able to influence
  45. 1:10their beliefs.
  46. 1:13And when you can influence
  47. 1:15all these things,
  48. 1:16>> [music]
  49. 1:16>> that's what then allows you to be
  50. 1:18influential.
  51. 1:18>> Mhm.
  52. 1:19>> Right? And there are key skills I think
  53. 1:21that are really important to learn to
  54. 1:23become more influential and be able to
  55. 1:24influence in these four areas. And the
  56. 1:26first one is V.M. [music] which stands
  57. 1:29for vocal mastery.
  58. 1:30>> Okay.
  59. 1:31>> The next one is B.L. which is body
  60. 1:33language. And over here
  61. 1:35S.T. which is storytelling. And then
  62. 1:38A.L. which is active listening. These
  63. 1:40four skills
  64. 1:42make influence in these four areas
  65. 1:46much easier.
  66. 1:47>> Mhm.
  67. 1:48>> So if you're trying to influence people
  68. 1:49and and you notice you notice this when
  69. 1:50you see people who are overly loud, it's
  70. 1:53because voice is their main method that
  71. 1:55they're trying [music] to use to
  72. 1:56influence you.
  73. 1:57>> Mhm.
  74. 1:57>> Or some people who are just body
  75. 1:58language like overly touchy.
  76. 2:00>> Right. Because they're just using one
  77. 2:01skill to try to achieve this.
  78. 2:02>> Right.
  79. 2:03>> [music]
  80. 2:03>> So, I think it's it might be useful for
  81. 2:05us to talk to these four.
  82. 2:06>> Sure.
  83. 2:07>> Because that's what leads to more of
  84. 2:08this.
  85. 2:09>> Right.
  86. 2:10>> And [music]
  87. 2:11>> So, where That's how I view it. Where
  88. 2:12where do you see First of all,
  89. 2:15where do you see
  90. 2:17people mess up the most? And then I'd
  91. 2:19also be curious when you see somebody
  92. 2:21who is like a master communicator,
  93. 2:22[music]
  94. 2:24what do you What do you think that they
  95. 2:25lean into the most? What makes them so
  96. 2:27good?
  97. 2:28>> [music]
  98. 2:28>> Oh, okay.
  99. 2:29Mess up the most?
  100. 2:31>> Mhm.
  101. 2:34>> I would say it's listening.
  102. 2:36Uh the way I think of it is
  103. 2:38voice and body language is how you play
  104. 2:40your instrument.
  105. 2:40>> Right.
  106. 2:41>> Storytelling is the music that you
  107. 2:43write.
  108. 2:44>> Okay.
  109. 2:44>> And then listening is you learning how
  110. 2:46to appreciate the music that other
  111. 2:47people sing.
  112. 2:49So, as I think of it in that sense.
  113. 2:50>> Very cool. I I love that I mean, as a
  114. 2:52former musician, I love that analogy.
  115. 2:54>> Oh, okay. Cool.
  116. 2:55>> Yeah. I love that analogy. It's seen
  117. 2:56kind of seen
  118. 2:57almost the body as an instrument, right?
  119. 2:59Which in many ways it is.
  120. 3:00>> Well, it is because your voice is
  121. 3:01connected to your body and your body is
  122. 3:02connected to your voice. So, you learn
  123. 3:04how to play the instrument really well,
  124. 3:05then you learn how to write music that
  125. 3:07moves people.
  126. 3:07>> Yeah.
  127. 3:08>> But then you
  128. 3:08>> [music]
  129. 3:09>> But then some people who who only do
  130. 3:10these three, they become the person
  131. 3:11that's always storytelling, always about
  132. 3:13them, me me me me me, and they never
  133. 3:15learn how to appreciate other people's
  134. 3:16music.
  135. 3:16>> Yeah.
  136. 3:17I I find it interesting that the active
  137. 3:19listening
  138. 3:21is situated between beliefs,
  139. 3:23>> [music]
  140. 3:23>> change all influencing people's beliefs
  141. 3:25and influencing how they think because I
  142. 3:27I think everybody's
  143. 3:29base assumption is that the way that you
  144. 3:30influence other people's beliefs and how
  145. 3:32they think
  146. 3:33>> [music]
  147. 3:33>> is to just yell at them and and tell
  148. 3:36them that they're wrong and explain like
  149. 3:38how your idea is better. So, it this is
  150. 3:40a little bit counterintuitive. I'm I'm
  151. 3:41I'm curious to hear more about this. I'm
  152. 3:43curious to listen
  153. 3:44to you explain more about
  154. 3:46>> good. That's That's a good That's a good
  155. 3:47segue. The reason why I think listening
  156. 3:49is such a critical part of communication
  157. 3:51is that if you're not listening to the
  158. 3:53person, well, then how do you know what
  159. 3:55songs you should be playing?
  160. 3:57How do you know what's going to be
  161. 3:58relevant to the other person? How should
  162. 3:59you How How should you adjust the way
  163. 4:01you're playing your instrument so that
  164. 4:03you can create more harmony with what's
  165. 4:04happening in front of you?
  166. 4:06So I think a lot of the times
  167. 4:06miscommunication is just
  168. 4:09the pitch is off. You're not in harmony.
  169. 4:11One person's saying this in this way
  170. 4:13with a certain delivery mode. The other
  171. 4:14person's saying something else in a
  172. 4:16different delivery mode. You completely
  173. 4:17miss each other and the the music sounds
  174. 4:18terrible. And I think when there's
  175. 4:20harmony, there's connection.
  176. 4:22>> Right.
  177. 4:22>> And when there's connection, you're much
  178. 4:23more likely to change the beliefs
  179. 4:26your beliefs because now you know they
  180. 4:27care. You can show them you care. They
  181. 4:30they seem like they care. And then
  182. 4:31you're much more willing to change the
  183. 4:32way you think and the things you
  184. 4:33believe.
  185. 4:35But that all starts with you actually
  186. 4:36knowing what the hell is going on.
  187. 4:38>> Right.
  188. 4:39>> Which I don't think we do this much
  189. 4:40anymore. And I I'm I'm I still suck at
  190. 4:42this.
  191. 4:42>> Yeah.
  192. 4:43>> I'm still learning to be better at this.
  193. 4:45And it's it's a skill that we don't get
  194. 4:47taught.
  195. 4:48>> Yeah.
  196. 4:48>> I don't think we get taught any of this.
  197. 4:49We've been given one of the most given
  198. 4:51one of the most complex instruments in
  199. 4:52the world.
  200. 4:53>> Mhm.
  201. 4:53>> And no one teaches us how to play any of
  202. 4:55it.
  203. 4:55>> Yeah.
  204. 4:55>> Nor how to appreciate other people's
  205. 4:57music.
  206. 4:58>> There's something interesting about this
  207. 4:59too psychologically. So
  208. 5:02if you go way back in the Freudian days
  209. 5:05when when Freud first peop- put people
  210. 5:07on the couch and had them just talk
  211. 5:09about their dreams and their fantasies
  212. 5:11and all sorts of stuff.
  213. 5:14They couldn't really explain why, but
  214. 5:16they noticed that if you put somebody on
  215. 5:17the couch and just had them talk about
  216. 5:19their lives and their thoughts and their
  217. 5:20feelings,
  218. 5:21they started to feel better. And
  219. 5:24at the time they actually called it the
  220. 5:25talking cure. And it was simply having
  221. 5:28somebody in the room
  222. 5:30actively listening.
  223. 5:32Occasionally asking a poignant question.
  224. 5:34>> Yeah, I'm like, "Oh, why why do you feel
  225. 5:35that way?" Or like, "Oh, that's
  226. 5:36interesting. Where does that come from?"
  227. 5:38>> And it's funny because this is how
  228. 5:40therapy functions. Like the therapist in
  229. 5:43in a lot of situations isn't actually
  230. 5:46doing a whole lot. They're just letting
  231. 5:49giving you a container to express
  232. 5:51yourself and sort through your own
  233. 5:54[ __ ] and beliefs, you know? And cuz
  234. 5:57there's something about verbalizing
  235. 5:59things that
  236. 6:00that, you know, maybe if something's
  237. 6:02rattling around in your head, it seems
  238. 6:03like this kind of catastrophic problem
  239. 6:05or this huge deal or you're really
  240. 6:06insecure about it, but then as soon as
  241. 6:08you say it out loud to somebody else
  242. 6:10and they just sympathetically smile,
  243. 6:11you're like, "Oh yeah, it's not really a
  244. 6:13big deal, is it? I think I'm totally
  245. 6:15fine. I don't I don't need to believe
  246. 6:16that anymore." Right? It's it's kind of
  247. 6:18magical in a way.
  248. 6:19>> It's why I have a psychologist on my
  249. 6:21team.
  250. 6:21>> Okay.
  251. 6:22>> Dan's a psychologist. So, one of my team
  252. 6:23members is a psychologist of 14 years
  253. 6:25and that's why we love talking to him.
  254. 6:28>> Mhm.
  255. 6:29>> Because he listens.
  256. 6:30>> You need to hire somebody like this.
  257. 6:32>> Yeah, nobody else on my team ever
  258. 6:33listens to me. Whereas Dan listens to
  259. 6:35me, he cares, right? [laughter] And I
  260. 6:38think that's what makes him such a
  261. 6:39beautiful human being because we always
  262. 6:41feel so cared for around him. And then
  263. 6:43sometimes it's weird because as as men,
  264. 6:46we always try to solve problems. Got to
  265. 6:48solve a problem and I just remember
  266. 6:49sometimes I just talk to him about our
  267. 6:50problems and I I kind of I kind of feel
  268. 6:52better.
  269. 6:53>> Yeah.
  270. 6:53>> But we didn't solve it though.
  271. 6:54>> [laughter]
  272. 6:54>> That's such a or such a weird experience
  273. 6:56for me because I've never been around
  274. 6:58somebody who listens
  275. 6:59>> Right.
  276. 6:59>> really well. And when you're around
  277. 7:01somebody who listens really well, then
  278. 7:02you go, "Oh wow, it it just feels good
  279. 7:04just to be able to talk about it."
  280. 7:05>> Yeah.
  281. 7:05>> I don't necessarily have to solve it,
  282. 7:07which revolutionized my marriage, man.
  283. 7:09>> Oh yeah.
  284. 7:10>> Oh dude, it changed.
  285. 7:11>> Yeah.
  286. 7:11>> Cuz I always was in solvent mode.
  287. 7:13>> Yes.
  288. 7:13>> But now I realize, hey, I can just
  289. 7:14listen
  290. 7:16and I can just be that sounding board
  291. 7:18and I don't have to solve it. Yeah.
  292. 7:19Takes the pressure off me. She loves me
  293. 7:21more.
  294. 7:21>> Mhm.
  295. 7:22>> So, I think I I did not know this.
  296. 7:25Yeah, it's not something I innately was
  297. 7:27good at. I wasn't innately good at any
  298. 7:28of these.
  299. 7:29>> Right.
  300. 7:29>> So, I think for context, that's why what
  301. 7:32you said at the very beginning of the
  302. 7:33video is so important is because this is
  303. 7:34a skill.
  304. 7:35>> Yeah.
  305. 7:36>> English is my third language.
  306. 7:37>> But what is your origin story?
  307. 7:39>> My origin story?
  308. 7:40>> Yeah, yeah. Give us the lore of of Vin.
  309. 7:43>> Oh. [laughter]
  310. 7:45Okay, so I I started life not knowing
  311. 7:49English in a school where everybody
  312. 7:50spoke English.
  313. 7:52So, then I think when I use the word
  314. 7:54isolation,
  315. 7:55it has a slightly different meaning cuz
  316. 7:57I truly felt isolated cuz I didn't know
  317. 7:59what they were saying.
  318. 8:00>> Right.
  319. 8:01>> know what I was saying. I knew
  320. 8:02Vietnamese and Chinese and
  321. 8:06I mean, the saddest part was I used to
  322. 8:08feel so ashamed of not knowing what the
  323. 8:11hell was going on. I still remember Mom
  324. 8:14making me an egg sandwich with cucumbers
  325. 8:17and soy sauce, fantastic. And I used to
  326. 8:19sit and eat it in the toilet
  327. 8:21cuz I didn't want to be seen alone.
  328. 8:24>> Wow.
  329. 8:24>> And I remember slowly picking up the
  330. 8:27language, but the way that I picked up
  331. 8:28the language was hearing my name and
  332. 8:31then very quickly hearing laughter.
  333. 8:33I was like, "Oh man, that that's That
  334. 8:35just means they're teasing me."
  335. 8:36>> Yeah.
  336. 8:36>> And I was able to pick up based on how
  337. 8:38they were using voice, I was able to
  338. 8:40pick up how their body language was
  339. 8:41towards me. That's how I started my
  340. 8:43journey.
  341. 8:44>> Mhm.
  342. 8:44>> And then to the point where to build
  343. 8:46confidence, I got into magic.
  344. 8:49And I didn't learn magic because I
  345. 8:50wanted to
  346. 8:52astonish people. I learned magic because
  347. 8:55it was honestly one of the most
  348. 8:56fraudulent ways to get attention. Yeah.
  349. 8:58So, if I did something, people go, "Wow,
  350. 8:59you're amazing. I've never experienced
  351. 9:01that before in my life."
  352. 9:02>> Mhm.
  353. 9:03>> Then it became a crutch in my life where
  354. 9:05then I couldn't have a conversation with
  355. 9:07you if I didn't show you magic.
  356. 9:09>> Right.
  357. 9:09>> So, then I had to comp- always do magic,
  358. 9:12always do magic, and it became
  359. 9:13nauseating.
  360. 9:14>> Mhm.
  361. 9:14>> So, it helped me, then it hurt me.
  362. 9:17And then I
  363. 9:18did accounting and law
  364. 9:20because I wanted to please Mom and Dad.
  365. 9:22And then I hated it and dropped out
  366. 9:24final year
  367. 9:26and became a professional magician.
  368. 9:28So, I became a professional magician and
  369. 9:30I think the whole journey of my life of
  370. 9:33becoming a professional magician to
  371. 9:34professional speaker
  372. 9:37was always because I never got
  373. 9:38attention.
  374. 9:39>> Mhm.
  375. 9:40>> And being a speaker was like the
  376. 9:41ultimate way to get attention. So, I
  377. 9:44realized my whole journey has been
  378. 9:45trying to solve the problem of how do I
  379. 9:47get people's attention? How do I get
  380. 9:49people to care?
  381. 9:49>> Yeah.
  382. 9:50>> How do I get people to like me?
  383. 9:52Because I starved it as a kid.
  384. 9:53>> Yeah.
  385. 9:54>> I starved it so much as a kid. So, it
  386. 9:56came out of desperation
  387. 9:58learning all these skills.
  388. 10:00>> This kind of ties back to the
  389. 10:01authenticity piece, but it also relates
  390. 10:03to the getting attention. Like I I think
  391. 10:05there are healthy and unhealthy ways to
  392. 10:08maximize these sorts of things, right?
  393. 10:09Like, I could
  394. 10:11use effective body language in a just a
  395. 10:15really dickish way, right? And and
  396. 10:17>> like how?
  397. 10:18>> Uh like just you know, be like, "Oh,
  398. 10:21what's up, bro?" Like, you know, start
  399. 10:22doing the
  400. 10:23>> Like like sitting on a pillow like this.
  401. 10:26>> I don't know. I don't know what you're
  402. 10:27talking about. I don't know what you're
  403. 10:29talking
  404. 10:29>> If you don't know this about Mark, Mark
  405. 10:30sits on a pillow.
  406. 10:32I just want I just want to just call
  407. 10:33that out for a second. He sits on a
  408. 10:35pillow. Do you notice how I seem a bit
  409. 10:36shorter?
  410. 10:37Do you notice how I seem a bit shorter?
  411. 10:40So, talk you know, tell us about the
  412. 10:41dickish ways in which you use it.
  413. 10:42>> Oh, man.
  414. 10:44>> [laughter]
  415. 10:46>> Well, you know, when you have a
  416. 10:47sensitive
  417. 10:48ass at that end.
  418. 10:50>> [laughter]
  419. 10:52>> Sometimes you need to help sitting up
  420. 10:53straight.
  421. 10:53>> Right. Now he's making up vulnerable.
  422. 10:55Now he's trying to win you back over,
  423. 10:57but I I I know what you're doing.
  424. 10:59But I but I I I appreciate that, I
  425. 11:00think. Thank you for your vulnerability.
  426. 11:03I appreciate that. It's age. It's what
  427. 11:05happens.
  428. 11:06Yeah.
  429. 11:07>> [laughter]
  430. 11:08>> But But back to what we were saying, the
  431. 11:10the dickishness of the
  432. 11:11>> Speaking of dickishness, yeah.
  433. 11:13>> [laughter]
  434. 11:14>> Thank you for demonstrating So, that was
  435. 11:16a verbal form of dickishness.
  436. 11:19>> And he showed you the body language
  437. 11:20form. I showed you the verbal. Yeah.
  438. 11:21[laughter]
  439. 11:22>> I I So, one of one of the things I talk
  440. 11:24about a lot in my work is is kind of
  441. 11:28communicating unconditionally. And so,
  442. 11:30you you brought up a really interesting
  443. 11:31point there where you were saying early
  444. 11:33on when you were doing magic, it was
  445. 11:35very much motivated you there was kind
  446. 11:37of this desperation for attention and
  447. 11:39approval and validation
  448. 11:41um and probably to impress people. It's
  449. 11:43It's a very natural human need.
  450. 11:46But what's interesting is that
  451. 11:49it's
  452. 11:50when all of your communication is done
  453. 11:52very conditionally,
  454. 11:54um it's
  455. 11:56it ends up feeling kind of empty and
  456. 11:57superficial.
  457. 11:59Whereas
  458. 12:00when you act unconditionally, um
  459. 12:03that's kind of when like genuine
  460. 12:05connection seems to feel very natural
  461. 12:08and authentic. And I think there's like
  462. 12:11Now, if I can draw something actually. I
  463. 12:12wasn't planning on doing this, but have
  464. 12:14you ever seen the uh like that skill
  465. 12:16matrix of like uh
  466. 12:20Hopefully, I don't [ __ ] this up.
  467. 12:23It's like
  468. 12:27unconscious
  469. 12:31and conscious
  470. 12:33and then it's like
  471. 12:35uh unskilled
  472. 12:37skilled.
  473. 12:38>> Mhm.
  474. 12:39>> And it's whenever you're adopting a new
  475. 12:40behavior, you start here. You're bad at
  476. 12:43it. You don't realize you're bad at it.
  477. 12:44Then you go to being bad at it, but you
  478. 12:46realize you're bad at it. And then you
  479. 12:47go to
  480. 12:49I'm good at it, but I still have to
  481. 12:50think about it. And I'm like doing it
  482. 12:52>> [music]
  483. 12:52>> I'm doing the magic tricks cuz I know
  484. 12:54I'm going to get approval, but then the
  485. 12:56last step is you have to come here,
  486. 12:58which is
  487. 12:59you're being natural. It's like an
  488. 13:01unconscious habit that's now kind of
  489. 13:03been installed in your brain, and you're
  490. 13:04you're now acting
  491. 13:06>> [music]
  492. 13:06>> unconditionally. There's a vast
  493. 13:07emotional difference between these two
  494. 13:09things. Cuz it's like if I'm like
  495. 13:12consciously altering my behavior cuz I'm
  496. 13:14like, "Okay, this is going to make Vin
  497. 13:15like [music] me."
  498. 13:17Even if you like me, it's going to feel
  499. 13:19really unsatisfying.
  500. 13:20>> Yeah. [music]
  501. 13:20>> Whereas, you kind of have to get to this
  502. 13:22point where it's just you're just
  503. 13:24{quote} being [music] yourself.
  504. 13:25>> Yeah.
  505. 13:26>> Right?
  506. 13:26>> Yeah.
  507. 13:26>> To feel the satisfaction of like, you
  508. 13:29know, actually having that relationship.
  509. 13:32>> What you drew gives us an insight into
  510. 13:34where people feel that fake and phony.
  511. 13:36>> Yes.
  512. 13:36>> They feel the fake and phony here.
  513. 13:37>> Yes. [music]
  514. 13:38>> Because you're so conscious of the
  515. 13:40technique.
  516. 13:41>> Mhm.
  517. 13:41>> And when you're purely focusing on the
  518. 13:42technique, [music] it feels off. It
  519. 13:44almost And this is where my students
  520. 13:45struggle, too. This is when they go, "Am
  521. 13:47I manipulating the other person?"
  522. 13:49>> Right.
  523. 13:49>> Like, what am I doing?
  524. 13:51>> [laughter]
  525. 13:51>> Because they folded their arms, do I
  526. 13:52fold my arms now?
  527. 13:53>> Right.
  528. 13:54>> I doing? And And I think that's where
  529. 13:55people feel that. That's why most people
  530. 13:56don't get to this. Because there's so
  531. 13:58many psychological obstacles that live
  532. 14:00here and here. Right here, you don't
  533. 14:01know anything. Here, you the unknown
  534. 14:03unknown. You don't even know you're a
  535. 14:04bad communicator. You don't even know
  536. 14:05you're bad at the thing you want to do.
  537. 14:06But here, as you start to become
  538. 14:07conscious of it, you become hyper
  539. 14:10self-aware.
  540. 14:11Which is often it could be a good thing
  541. 14:12and a negative thing. Yeah. this is
  542. 14:14where most people stop. They don't get
  543. 14:16to this part. But if you think about
  544. 14:17this beautiful picture you drew, right,
  545. 14:18which is
  546. 14:19yours is drawn bigger than mine, which
  547. 14:20is fine.
  548. 14:21>> [laughter]
  549. 14:22>> Everything is a power play. Hey, I mean
  550. 14:24a lot of everything.
  551. 14:25>> Your book is bigger.
  552. 14:27>> It is bigger than yours.
  553. 14:27>> You had to put it
  554. 14:28>> We could just quickly do a size
  555. 14:29comparison.
  556. 14:30>> [laughter]
  557. 14:30>> It's quite But it's only subtly bigger.
  558. 14:32I've got that much on him. It's that
  559. 14:34much on him. I've got that much on him.
  560. 14:35>> It's pretty good. Sometimes Sometimes,
  561. 14:37you know, we need to overcompensate.
  562. 14:39>> He has sold way more copies.
  563. 14:40>> [laughter]
  564. 14:43>> You got You got to get the inch in where
  565. 14:44you can find it.
  566. 14:45>> Hey,
  567. 14:45>> [laughter]
  568. 14:46>> I
  569. 14:50>> [laughter]
  570. 14:51>> We've got to focus, Mark.
  571. 14:52>> Yeah.
  572. 14:52>> We've got to focus, Mark.
  573. 14:53>> What is this video?
  574. 14:54>> I don't even know what's up.
  575. 14:56>> [laughter]
  576. 14:57>> Or
  577. 14:59I feel that the the the best analogy
  578. 15:02when we think of this is driving.
  579. 15:04>> Yeah.
  580. 15:05>> Driving is a skill that most likely
  581. 15:06we've all mastered, hopefully.
  582. 15:07>> Hopefully.
  583. 15:08>> Hopefully.
  584. 15:09And if you have mastered it, when you
  585. 15:11think about you wanting to go to the
  586. 15:12grocery store, do you still think about
  587. 15:14I've got to put my seat belt on? I've
  588. 15:15got to make sure the rearview mirror is
  589. 15:16right. Oh, wait, your handbrake,
  590. 15:18obviously, after you turn on the car.
  591. 15:20>> Yeah.
  592. 15:20>> You don't think about that anymore. Now
  593. 15:22you just think, oh, grocery store.
  594. 15:24And sometimes you forget the driving
  595. 15:26process while you're driving.
  596. 15:28>> Yeah.
  597. 15:28>> You don't even think about it. It feels
  598. 15:29natural when you're indicating and
  599. 15:31turning. And then there are times when
  600. 15:32people fall into a trance driving and
  601. 15:34then they get there and they're like, I
  602. 15:34don't even remember driving.
  603. 15:36>> Mhm.
  604. 15:36>> That And that's when it starts to feel
  605. 15:38super natural and authentic. But the
  606. 15:41price you have to pay is you've got to
  607. 15:42go through that.
  608. 15:43>> Yeah.
  609. 15:43>> And not stop yourself while you're going
  610. 15:45through this part of the process and
  611. 15:46going, oh, that's not me. Oh, I'm
  612. 15:48manipulating. Just just check in.
  613. 15:51Because if your intentions are creating
  614. 15:53a win-win situation,
  615. 15:54>> Mhm.
  616. 15:55>> you're not trying to lie and and and
  617. 15:58withhold information, then you're not
  618. 16:01manipulating.
  619. 16:02>> Yeah. [music]
  620. 16:02>> And then if the person doesn't agree
  621. 16:03with what you're saying and chooses a
  622. 16:04choice that you didn't want them to
  623. 16:07choose, that you wanted them to choose
  624. 16:08this, they chose this. And when that
  625. 16:10happens, you don't get upset, but you
  626. 16:11respect it.
  627. 16:12>> Mhm.
  628. 16:13>> Well, that's all right. You're not
  629. 16:14manipulating. Manipulating is when they
  630. 16:15don't choose what you want. You go, oh,
  631. 16:16but I've been your friend for 17 years
  632. 16:18As if you can do this to me."
  633. 16:19>> Okay, that's kind of manipulating now.
  634. 16:20>> Yeah.
  635. 16:21So, I think as as just just be careful
  636. 16:23you're not the one stopping yourself.
  637. 16:25And it's what it's what I often say to
  638. 16:26my students all the time.
  639. 16:28Don't be so attached to who you are in
  640. 16:29the present.
  641. 16:30>> Yeah.
  642. 16:31>> You don't give the future version of you
  643. 16:32a chance.
  644. 16:33>> But first, I'm excited to share today's
  645. 16:35sponsor, 80,000 Hours. If you do the
  646. 16:37math, 80,000 hours is roughly how much
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  653. 16:51decide to become a doctor. You go to
  654. 16:53college, you get a bunch of degrees, and
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  656. 16:57career saving lives in your community.
  657. 16:59But some career paths let you help far
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  659. 17:03pointed at a bigger problem can reach
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  662. 17:08those are, but that's the kind of thing
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  681. 17:41>> [music]
  682. 17:41>> That's 80000hours.org/markmanson.
  683. 17:45>> We just shot a podcast on manipulation.
  684. 17:47It should be on the channel now,
  685. 17:48actually.
  686. 17:48>> Okay.
  687. 17:49>> And one of the things that we talked
  688. 17:50about is what is the difference between
  689. 17:52influence and manipulation? Like you
  690. 17:54could argue that
  691. 17:56all communication is kind of a
  692. 17:58>> Such a fine line.
  693. 17:59>> You are influencing the people around
  694. 18:01you, and so what makes it good or bad is
  695. 18:03I think the intention behind
  696. 18:06the communication, not the not the
  697. 18:09you know, whether the communication
  698. 18:10feels fake or forced or or whatever
  699. 18:12itself. But I I I do want to talk about
  700. 18:14your big beautiful book over here.
  701. 18:16>> Yeah.
  702. 18:17>> It is
  703. 18:18So, it's titled Before We Forget How to
  704. 18:20Connect. It It What is it about this
  705. 18:22that you think
  706. 18:24we're [snorts] losing?
  707. 18:26Or we're forgetting.
  708. 18:27>> I think when it comes to communication
  709. 18:29specifically,
  710. 18:29>> Mhm.
  711. 18:30>> it's these are the four things I worry
  712. 18:32about. Because when I I think about when
  713. 18:35my students come into our classes and
  714. 18:37I'm pushing them to play with their
  715. 18:38voice differently,
  716. 18:39>> Yeah.
  717. 18:40>> there's so much friction there.
  718. 18:42Right? And when I push them to use their
  719. 18:44body like there's so much friction
  720. 18:45there. And I think often about my my
  721. 18:47kids. And when I see them play when
  722. 18:49they're young with their voice and their
  723. 18:50body, they're so free with their
  724. 18:52instrument. They have so much access to
  725. 18:54that. But then as we get older, we start
  726. 18:56to limit ourselves. We lose certain
  727. 18:57notes. We shrink ourselves. We become a
  728. 19:00lot smaller. We share less stories. You
  729. 19:02just see the way my kids just share
  730. 19:04stories. They're outrageous. They're
  731. 19:06beautiful in in in their their own way.
  732. 19:08But then we stop sharing stories. Uh so
  733. 19:11I worry a lot about because we're out
  734. 19:13there dating less, because we're out
  735. 19:15there connecting less with our friends,
  736. 19:17because we're engaging with our devices
  737. 19:18more and more and more. We're using the
  738. 19:20instrument a lot less.
  739. 19:21>> Right.
  740. 19:21>> So, if you're using it less, that means
  741. 19:23you're probably here
  742. 19:24>> Yeah.
  743. 19:25>> with how to use the instrument. So, then
  744. 19:26[music] when you meet somebody and they
  745. 19:28invite you to play a song, you're like,
  746. 19:30"Oh, [ __ ] I I And you don't even know
  747. 19:32how to hold a chord."
  748. 19:33>> Right.
  749. 19:33>> And then you'll play something terrible
  750. 19:35and then you immediately label that
  751. 19:36with, "Oh, I suck at this. I suck at
  752. 19:38this." So, then you hide more.
  753. 19:40>> Mhm.
  754. 19:40>> You [clears throat] hide even more. Or
  755. 19:42you might play the instrument well and
  756. 19:43then someone invites you to play a song
  757. 19:45and share a story and then you tell it,
  758. 19:47they get bored, they don't listen, they
  759. 19:48don't engage, and you go, "My stories
  760. 19:50suck."
  761. 19:51>> Yeah.
  762. 19:51>> I don't want to share more about myself.
  763. 19:53So, I think I think it it all comes
  764. 19:55together because these are these are the
  765. 19:58foundations for connection. Because you
  766. 20:01could say the right words, but if you
  767. 20:03say it in the wrong way,
  768. 20:05then people receive it
  769. 20:07incorrectly.
  770. 20:08>> Can you give us an example?
  771. 20:10>> The the
  772. 20:10>> Like like demonstrate.
  773. 20:12>> So so with my with my wife, for example,
  774. 20:14>> Mhm.
  775. 20:15>> I wanted to play games with the guys cuz
  776. 20:18we love to game. And two words, she can
  777. 20:21say, "It's fine." So, she could say,
  778. 20:23"Yeah, it's fun."
  779. 20:24>> Mhm. That means it's okay, Mark. But, if
  780. 20:26she goes, "Yeah, it's fine."
  781. 20:27That's not okay, Mark.
  782. 20:29Right? That's not okay. And like I never
  783. 20:32realized the difference when I was
  784. 20:33young. When I was young, I never
  785. 20:35listened to the vocal differences.
  786. 20:37I just heard the words. So, if she said
  787. 20:40it's fine, then it's fine. Then you come
  788. 20:41back the next day, you're in trouble.
  789. 20:42And you're like, "Why? You said it was
  790. 20:43fine." And that's just such a basic
  791. 20:46version of an argument. And it comes in
  792. 20:49so many different forms.
  793. 20:51You know, it's "Hey, why are you late?
  794. 20:53Is everything all right?" It's concern.
  795. 20:55"Why are you late?
  796. 20:57Is everything all right?" Now, suspicion
  797. 20:59and annoyed and pent-up resentment
  798. 21:02because you didn't take out the trash on
  799. 21:04Thursday, and now we're stuck with more
  800. 21:06trash.
  801. 21:06>> Yeah.
  802. 21:07>> Yeah, just done it. Yeah, done that.
  803. 21:08>> It's the story of my life.
  804. 21:09>> Yeah, here it is.
  805. 21:10>> Okay, last question. Where should people
  806. 21:12start? Like, if if somebody Okay,
  807. 21:15struggles with communication, is in in
  808. 21:18has no idea where to begin.
  809. 21:21What do you think they should do ask
  810. 21:22themselves first?
  811. 21:24>> The first thing you should do is know
  812. 21:26where you are. Okay. So, if you if
  813. 21:28you're here, if you're basically here
  814. 21:30and you you unknown unknowns, well, it's
  815. 21:32time to develop self-awareness, and
  816. 21:33you've got to record a video of
  817. 21:34yourself.
  818. 21:36You've just I mean I mean, how many
  819. 21:37times have you watched yourself back? I
  820. 21:38think a huge part of the process of you
  821. 21:40being so great is you watch yourself
  822. 21:42back.
  823. 21:43>> Yeah.
  824. 21:43>> And and I think that's what I encourage
  825. 21:46the listener to do is that make sure you
  826. 21:47record a video yourself.
  827. 21:48>> Yeah.
  828. 21:49>> And just answer the question. Why do you
  829. 21:51want to improve your communication
  830. 21:52skills? It's
  831. 21:53>> painful, by the way.
  832. 21:54>> It is.
  833. 21:54>> It's like I hate watching Even
  834. 21:57Even now, even like I've been doing this
  835. 21:59for so many years, and I still every
  836. 22:02It's funny, every time my editor sends
  837. 22:03me a cut, and they're like for my my
  838. 22:05feedback and my notes, there's like this
  839. 22:07little resistance in the first 5 seconds
  840. 22:10where I'm like about to hit the play
  841. 22:11button, I'm just like
  842. 22:12>> You still feel that?
  843. 22:13>> Yeah. Yeah.
  844. 22:14>> And then what happens after 5 seconds?
  845. 22:15>> Oh, it's fine.
  846. 22:16>> Oh, okay. Okay, it's fine. It's just
  847. 22:17that initial friction. Like, I love
  848. 22:19watching myself on camera.
  849. 22:21It's fantastic.
  850. 22:22>> [laughter]
  851. 22:23>> So, uh
  852. 22:24I think I think what's important is
  853. 22:27start with that video. Answer the
  854. 22:28question, speak for at least 5 minutes
  855. 22:30just non-stop, and just go. Be And it
  856. 22:33has to be improvised. Yeah. Don't script
  857. 22:35it. Don't over plan it because we're
  858. 22:37trying to tease out well, what are the
  859. 22:38non-functional behaviors?
  860. 22:39>> Mhm.
  861. 22:40>> And you'll be shocked when you watch it
  862. 22:41back, then this now becomes powerful.
  863. 22:44>> Right.
  864. 22:44>> Because as you watch it back, well, just
  865. 22:46pick one thing when it comes to your
  866. 22:47voice.
  867. 22:48>> Mhm.
  868. 22:48>> What What do you feel is a limitation?
  869. 22:50What do you like?
  870. 22:51>> Yeah.
  871. 22:52>> And just note it down. But the way you
  872. 22:53listen to it is really important. You
  873. 22:55have to isolate it. So, while you're
  874. 22:56listening to it back,
  875. 22:58the first time you listen to it back,
  876. 23:00turn up the sound,
  877. 23:01press play, turn your phone over, and
  878. 23:02just listen. Isolate the auditory.
  879. 23:04>> Yeah.
  880. 23:05>> And then same thing with visual.
  881. 23:07Take the phone over, mute it, press
  882. 23:09play, and just look at yourself. And
  883. 23:10then isolate the visual. Pick one thing
  884. 23:12you like, one thing you want to improve.
  885. 23:14And then after that, get it transcribed,
  886. 23:15and listen to
  887. 23:17the structure of your speech. What do
  888. 23:19you like? What you don't like? Take the
  889. 23:21transcript, pop it into AI. Right? If
  890. 23:24you had to give me feedback on my
  891. 23:25communication ability and clarity, what
  892. 23:27would you say is the one thing I should
  893. 23:28work on first? What's my 80/20?
  894. 23:30>> Yeah.
  895. 23:31>> And then I share it with you. Maybe
  896. 23:32you're rambling. Maybe you got lots of
  897. 23:34non-words and filler words. That one
  898. 23:37thing that you do, you'll pick up three
  899. 23:39things to improve.
  900. 23:39>> Mhm.
  901. 23:40>> It will transform you immediately just
  902. 23:43from one simple exercise.
  903. 23:45>> I actually have a funny story about
  904. 23:46this. So, when I first started YouTube,
  905. 23:49probably like 4 or 5 years ago,
  906. 23:51uh I started watching my videos back,
  907. 23:54and I was like, "Wow, I seem so low
  908. 23:55energy all the time." And it was And it
  909. 23:58was funny because I would sit in front
  910. 23:59of the camera, and in my head, I'm being
  911. 24:01high energy. I'm being like I'm speaking
  912. 24:03loudly. I'm enunciating all these
  913. 24:04things.
  914. 24:05And I remember there was one day I sat
  915. 24:08down uh with a script, and I was like,
  916. 24:10"Okay, I'm going to shoot three versions
  917. 24:11of this."
  918. 24:12>> Oh, cool.
  919. 24:13>> I'm going to shoot my normal version.
  920. 24:14>> Mhm.
  921. 24:14>> I'm going to shoot a high energy
  922. 24:16version.
  923. 24:16>> Mhm.
  924. 24:17>> And then I'm [clears throat] going to
  925. 24:17shoot a version where I feel like I'm a
  926. 24:19[ __ ] insane person. Like like a man
  927. 24:22ranting at the camera with his fist in
  928. 24:25the air.
  929. 24:25>> Okay.
  930. 24:26>> And I shot all three versions, and I
  931. 24:27went back and my expectation was was
  932. 24:29that the the normal version would be
  933. 24:31boring, and then the crazy version would
  934. 24:33be crazy, and then the one in the middle
  935. 24:35would be good.
  936. 24:36>> Mhm.
  937. 24:36>> What turned out was the the normal
  938. 24:39version was terrible. The high energy
  939. 24:41one was okay, and then the one that I
  940. 24:43thought I was being crazy was really
  941. 24:46engaging.
  942. 24:46>> Oh, wow.
  943. 24:47>> And what I realized is that like my
  944. 24:50conception of, you know,
  945. 24:53let's say
  946. 24:54high energy, low energy. Like this is
  947. 24:57what my conception of it was, and I
  948. 25:00thought I was over here, but reality was
  949. 25:04high energy was like
  950. 25:06>> Yeah.
  951. 25:06>> actually over here.
  952. 25:08>> Yeah.
  953. 25:08>> And I was
  954. 25:09barely getting 50% of the way, right? Um
  955. 25:13>> You have to recalibrate it.
  956. 25:14>> Yes.
  957. 25:15>> That was a recalibration process.
  958. 25:16>> Like my assumptions were just completely
  959. 25:18off base, and it was it was very
  960. 25:21eye-opening.
  961. 25:22>> And the most common one that it has to
  962. 25:23happen with
  963. 25:24is is actually
  964. 25:26>> This is a [ __ ] marker.
  965. 25:28>> Yeah.
  966. 25:30>> [laughter]
  967. 25:31>> Volume.
  968. 25:31>> Volume.
  969. 25:32>> Yeah. And that's the one that people
  970. 25:33have often a terrible internal
  971. 25:36perception versus an external reception.
  972. 25:38>> Right.
  973. 25:39>> There has to be a calibration, because
  974. 25:40this happens all the time. When I take a
  975. 25:42student in and I help them improve with
  976. 25:43their voice, and to them they're
  977. 25:46speaking, let's say, at a two out of 10
  978. 25:48volume. So they're speaking like this,
  979. 25:49very quiet, very relaxed.
  980. 25:51And this is all they've done their
  981. 25:52entire life. And then I get them to try
  982. 25:54to do this. And when they do this, they
  983. 25:57they try it, they go, "I'm shouting."
  984. 25:59>> Yeah.
  985. 26:00>> And then the whole class is like, "No,
  986. 26:01you're not shouting." But that's exactly
  987. 26:03what you're saying here, and it's often
  988. 26:04with volume.
  989. 26:05>> Interesting.
  990. 26:06>> think a really good activity that you
  991. 26:07can do that that allows them to do what
  992. 26:09you just did on camera is just write
  993. 26:11down a number in your head. Where do you
  994. 26:12think you sit on the volume scale from
  995. 26:13one to 10?
  996. 26:14>> Mhm.
  997. 26:14>> Like 10 is just like freaking obnoxious,
  998. 26:17right? And just just and then one is
  999. 26:19just whispering. Right. So write down
  1000. 26:21where you think you sit.
  1001. 26:22And then in your next three
  1002. 26:24conversations, go out, and at the end of
  1003. 26:27the conversation just go, "Hey, if you
  1004. 26:28had to put me on a scale of one to 10,
  1005. 26:29where do you think I fit?
  1006. 26:31And you're the average of what they say.
  1007. 26:34And I think you'll be shocked often what
  1008. 26:36you think you're at is often what you're
  1009. 26:39not at.
  1010. 26:39>> Yeah.
  1011. 26:40>> You might be quieter or And there's the
  1012. 26:41other The opposite is a problem There's
  1013. 26:43There's the other the person who's too
  1014. 26:44loud.
  1015. 26:44>> Yeah.
  1016. 26:45>> They think they're at a five, but
  1017. 26:46they're just always loud.
  1018. 26:48>> Yeah, my wife's Brazilian, so her
  1019. 26:51understanding of normal voice volume is
  1020. 26:53like an 11. And I'm like,
  1021. 26:55>> They you're screaming at me.
  1022. 26:57>> We're in bed alone. You don't have to
  1023. 26:59You don't have to yell at me.
  1024. 27:01>> [laughter]
  1025. 27:01>> Oh, that's awesome.
  1026. 27:03Oh, well. But but that but I think I
  1027. 27:04think that's that's why that sensitivity
  1028. 27:07is so important.
  1029. 27:08>> Yeah.
  1030. 27:08>> And then having access to that range.
  1031. 27:09>> Yeah.
  1032. 27:10>> Otherwise, you're stuck here all the
  1033. 27:11time, which I think it can be
  1034. 27:13exhausting.
  1035. 27:13>> Yeah.
  1036. 27:14>> Or you're stuck here all the time, which
  1037. 27:16makes you invisible.
  1038. 27:17>> Right.
  1039. 27:18>> And it So it So then my my my students
  1040. 27:20then ask the question. They go, "Well,
  1041. 27:21where should I live then?" And it's like
  1042. 27:23it it's not about where you should live,
  1043. 27:25it's about you having access to the
  1044. 27:26entire scale.
  1045. 27:27>> Right.
  1046. 27:28>> in the right moment with the right
  1047. 27:29context, because I saw you do this. When
  1048. 27:31we were meeting with all these different
  1049. 27:32people in Adelaide,
  1050. 27:33>> Mhm.
  1051. 27:34>> you you you adjusted slightly as you met
  1052. 27:37different people. When someone who was
  1053. 27:38really introverted who came up to you,
  1054. 27:40you were a little more quiet with them.
  1055. 27:42>> Yeah.
  1056. 27:42>> And then when someone who was like me
  1057. 27:43came up, again, you were a little
  1058. 27:45louder.
  1059. 27:45>> Mhm.
  1060. 27:46>> So as you've got access to more range,
  1061. 27:48you can more easily adapt in more
  1062. 27:50different situations. Which again is
  1063. 27:52it's not manipulation. I don't think
  1064. 27:53it's being fake. I don't think it's
  1065. 27:56>> No, it's it's the the musical instrument
  1066. 27:58analogy.
  1067. 27:58>> It's harmonica, right?
  1068. 27:59>> Right. It's like you should know how to
  1069. 28:01play your instrument quietly. You should
  1070. 28:03know how to play your instrument loudly.
  1071. 28:05You should know how to play rock music.
  1072. 28:06You should know how to play quiet jazz
  1073. 28:08music, right?
  1074. 28:08>> There's There's range with body
  1075. 28:10language, too. And I think often what
  1076. 28:12happens is once we repeat a behavior for
  1077. 28:14so long,
  1078. 28:15>> Okay.
  1079. 28:15>> we we get stuck in
  1080. 28:17Like I I A simple one is elbows are
  1081. 28:19often stuck into our sides. I see this
  1082. 28:21in my students all the time. And you get
  1083. 28:22them to do this, and they go, "Ah, that
  1084. 28:23feels off. That feels wrong. That
  1085. 28:24doesn't feel" It's like it's the same
  1086. 28:26thing.
  1087. 28:27And and I think whether it's with voice,
  1088. 28:29with body language, you want to A A part
  1089. 28:31of what I wrote in the book is I get
  1090. 28:33them to stretch the range in five core
  1091. 28:35areas with voice. So, that's your rate
  1092. 28:37of speech.
  1093. 28:38Learn how to speak slowly. Learn how to
  1094. 28:40speak really fast.
  1095. 28:41Volume, we just spoke about.
  1096. 28:43Emotional quality. Right? That's the
  1097. 28:45your tonality. The pauses.
  1098. 28:49Like what we just did. And I think as
  1099. 28:51you as you learn all the qualities, as
  1100. 28:52you learn how to do all of that, now you
  1101. 28:55you maximize your range.
  1102. 28:56Which is great. Doesn't mean you'll use
  1103. 28:58all that range, but you have access to
  1104. 28:59it. Same thing with body language. So,
  1105. 29:01so learn how to be more playful. Learn
  1106. 29:03how to increase your gesture vocabulary.
  1107. 29:05Learn how to move your face more.
  1108. 29:08Because both instruments are connected.
  1109. 29:10So, you what you'll find is we go back
  1110. 29:12to this example, when I get my students
  1111. 29:13to be louder, what naturally happens,
  1112. 29:16their face comes to life. They use their
  1113. 29:18hand gestures now. Right? And then the
  1114. 29:20opposite is true. When I get them to use
  1115. 29:22larger body language, then now they're
  1116. 29:23moving their body. Their voice is louder
  1117. 29:25and and they they've got a more emotion.
  1118. 29:27>> So, I did this project with Audible a
  1119. 29:29number of years ago called Love Is Not
  1120. 29:31Enough. And they actually hired probably
  1121. 29:33cuz I was boring as [ __ ] on a
  1122. 29:34microphone, they hired a they actually
  1123. 29:36hired me a voice coach. And it was this
  1124. 29:40wonderful woman. She worked on Broadway
  1125. 29:41for like 30 years. And she came in and
  1126. 29:43we spent a few weeks together. And one
  1127. 29:45of the first things that she told me is
  1128. 29:46she said, "I realize it's an audiobook.
  1129. 29:48I realize you're just reading into a
  1130. 29:50microphone." She said, "You need to talk
  1131. 29:52with your hands."
  1132. 29:54And so, she's had me start practicing
  1133. 29:56talking with my hands as I was going.
  1134. 29:57And immediately my voice became twice as
  1135. 30:00interesting. Like all these different
  1136. 30:02dynamics started coming up, all these
  1137. 30:03different pauses, and it's
  1138. 30:05it is crazy how it is just all linked
  1139. 30:08together inside of our brains.
  1140. 30:10>> And look how beautifully he's using his
  1141. 30:11gesture vocabulary. It's amazing. It was
  1142. 30:13like it was there was there was so much
  1143. 30:15there.
  1144. 30:16And that's true. Yeah, thank you. That
  1145. 30:17was a bit weird.
  1146. 30:19>> [laughter]
  1147. 30:20>> I I think it's it's so beautiful once
  1148. 30:22you start to unlock it because why why
  1149. 30:25do this, right? Why learn all this? So,
  1150. 30:27that you can express the ideas. You can
  1151. 30:29start to share how you truly feel. You
  1152. 30:31can start to share your thoughts.
  1153. 30:33Because I think with what you're saying
  1154. 30:34with the book is that you you you could
  1155. 30:36have you could have the most beautiful
  1156. 30:37piece of sheet music.
  1157. 30:38>> Right.
  1158. 30:39>> But if the musician sucks and doesn't
  1159. 30:40play it well, the world will not
  1160. 30:42perceive it to be great music. And that
  1161. 30:43music could be an idea, it could be a
  1162. 30:45pitch, it could be your business, it
  1163. 30:46could be your offering, it could be the
  1164. 30:48service that you provide.
  1165. 30:50That's why it's it's often not the best
  1166. 30:52business that wins, it's the person
  1167. 30:54who's able to communicate their idea the
  1168. 30:56most effectively and excite people that
  1169. 30:58wins.
  1170. 30:58>> Right.
  1171. 30:58>> And then we always get stuck in that
  1172. 31:00thing where we're like, "Ah, [ __ ]
  1173. 31:01Steven got the promotion.
  1174. 31:03>> Yeah.
  1175. 31:03>> Barry got the promotion. Susan got the
  1176. 31:05promotion. I'm smarter than them, better
  1177. 31:07looking than them, and yet they win.
  1178. 31:09Why?" It's because they've learned how
  1179. 31:11to play their instrument better with
  1180. 31:13shittier music.
  1181. 31:14>> Mhm.
  1182. 31:15>> And then you're pissed because you've
  1183. 31:16got a great song, but you've just never
  1184. 31:17learned how to play.
  1185. 31:18>> [ __ ] Barry. [ __ ] Barry.
  1186. 31:20>> Yeah, dude.
  1187. 31:20>> Yeah. Uh
  1188. 31:21yeah.
  1189. 31:22Yeah. We all have a Barry in our lives.
  1190. 31:25>> So when you see a super engaging
  1191. 31:26speaker, which of these are they leaning
  1192. 31:29into?
  1193. 31:31>> I feel they're using these
  1194. 31:34equally as well. But what they're doing
  1195. 31:35that's outside of this is they're
  1196. 31:38extremely clear, coherent, and concise.
  1197. 31:41I think super communicators
  1198. 31:43have beautiful songs,
  1199. 31:46but they're just succinct.
  1200. 31:47>> Mhm.
  1201. 31:48>> As opposed to being long-winded,
  1202. 31:50all over the place. I feel like they're
  1203. 31:52able to capture a lot of information in
  1204. 31:54a very short amount of time. And to do
  1205. 31:56that, you need to understand how to use
  1206. 31:58frameworks.
  1207. 31:59>> Right.
  1208. 31:59>> I think you've got to put all these
  1209. 32:01crazy thoughts into a framework.
  1210. 32:03That's a very important part of the
  1211. 32:04process. Yeah.
  1212. 32:05Can I give you an example?
  1213. 32:06>> Of course.
  1214. 32:07>> So I think a a really important
  1215. 32:08framework that that I love doing when I
  1216. 32:10I teach my students this, because the
  1217. 32:12problem with people who are extremely
  1218. 32:13smart is you have this idea that lots of
  1219. 32:17information equates to lots of perceived
  1220. 32:19value.
  1221. 32:20>> Mhm.
  1222. 32:21>> Whereas I think often you need to
  1223. 32:22distill it. So I love this framework
  1224. 32:24called 321.
  1225. 32:27And with 321, it's essentially just
  1226. 32:29three steps,
  1227. 32:32uh two types,
  1228. 32:34and one thing.
  1229. 32:36And this is a framework where if you get
  1230. 32:38put on the spot and you get asked to
  1231. 32:41speak on a topic,
  1232. 32:42>> Mhm.
  1233. 32:43>> you can immediately structure your
  1234. 32:44thoughts
  1235. 32:46into one of these components of the
  1236. 32:49framework. So,
  1237. 32:51is there a random topic you can think
  1238. 32:53of?
  1239. 32:53>> Let's say sales pitches.
  1240. 32:55>> Okay.
  1241. 32:57There are two types of sales pitches
  1242. 32:59that I see.
  1243. 33:00>> Okay.
  1244. 33:00>> There's a There's a type of salesperson
  1245. 33:02that only speaks to the value that they
  1246. 33:05want, right? So, they speak to you know,
  1247. 33:06they they want the investment from
  1248. 33:08people. They want people to buy their
  1249. 33:09product. And then there's a second type
  1250. 33:11of salesperson who's thinking about your
  1251. 33:13benefit. What Why it benefits you. So, I
  1252. 33:15think there's two types of sales people
  1253. 33:17out there. Two types of people who pitch
  1254. 33:18you.
  1255. 33:19So, again, you you can speak to that
  1256. 33:21topic straight away because now you
  1257. 33:22you've got you've got frames. You know,
  1258. 33:24is it Is it two types? Is it three
  1259. 33:25steps? Or maybe you said sales pitches.
  1260. 33:27Like then you can go, "Well, there are
  1261. 33:28three steps to sales pitches." Or the
  1262. 33:30one thing that's the most important
  1263. 33:31thing when it comes to sales pitches is
  1264. 33:34understand how you can help the person
  1265. 33:35that's in front of you.
  1266. 33:36>> Yeah.
  1267. 33:36>> So, it just allows you to be able to
  1268. 33:38speak on any topic at a moment's notice
  1269. 33:40right as opposed to thinking to
  1270. 33:42yourself,
  1271. 33:43"Oh, [ __ ] Sales pitches. Do Do I talk
  1272. 33:44about the way you dress because it's
  1273. 33:46important for first impressions? Do I
  1274. 33:47talk about our unique value proposition?
  1275. 33:49Do I need to talk about our deep
  1276. 33:51understanding my product or service?"
  1277. 33:52>> Mhm.
  1278. 33:53>> And that's when your brain goes crazy.
  1279. 33:55>> Right.
  1280. 33:55>> So, I think it's it's important to have
  1281. 33:57simple frameworks like this in your back
  1282. 33:58pocket
  1283. 34:00that allows you to take a complex idea,
  1284. 34:02use a simple framework to distill the
  1285. 34:05information.
  1286. 34:05>> Anything else you want to You want to
  1287. 34:07leave us with before you go?
  1288. 34:09>> Look, I I I think
  1289. 34:10the coolest part about the writing
  1290. 34:12experience
  1291. 34:12>> Mhm.
  1292. 34:13>> was that
  1293. 34:14I learned that as an author,
  1294. 34:18I can end a chapter whenever I want.
  1295. 34:21And I can
  1296. 34:22include whatever story I want and I can
  1297. 34:24take the meaning of that story and shape
  1298. 34:26that meaning however I want. So, this is
  1299. 34:27my first journey as to to to being a
  1300. 34:29writer. Right. So, what I loved about
  1301. 34:31that whole process was this beautiful
  1302. 34:33lesson in all of that is that
  1303. 34:35you know, this is different to
  1304. 34:36communication or can communication if
  1305. 34:38you want. And it's that
  1306. 34:40you're the author of your own story.
  1307. 34:41>> Mhm.
  1308. 34:42>> You get to write whatever story you want
  1309. 34:45to write. You If you don't like the
  1310. 34:46chapter that you're in, then just full
  1311. 34:48stop, turn the page, start a new one.
  1312. 34:50And we Though we can't control the
  1313. 34:52stories that happen to us, we can
  1314. 34:53control what they mean. So, shift the
  1315. 34:55meaning. I had some stories that I wrote
  1316. 34:56in this book. I'm like, "Oh man, that
  1317. 34:58story's all about shame and it sucks."
  1318. 35:00But then I I I went, "Oh no, it doesn't
  1319. 35:02just mean that. [music] It could also be
  1320. 35:03about courage. It could also be about
  1321. 35:05bravery."
  1322. 35:06>> Right.
  1323. 35:06>> So, that whole process of writing this
  1324. 35:08has told me that
  1325. 35:10you know, take your pen back if you've
  1326. 35:12unfortunately given it away to society
  1327. 35:13or people or your parents or whoever,
  1328. 35:15take it back and write your own damn
  1329. 35:18story. Write a chapter where you do go
  1330. 35:20on the journey of this beautiful picture
  1331. 35:22that Mark drew and and and move through
  1332. 35:24the different levels of mastery and and
  1333. 35:26and write a chapter where you go on that
  1334. 35:27journey and you become an incredible
  1335. 35:29communicator. You become influential.
  1336. 35:30You learn how to shine your light, play
  1337. 35:32your music, and and like Steve Martin
  1338. 35:34says, be so good the world can't ignore
  1339. 35:35you.
  1340. 35:36>> Thank you so much for being here, Ben.
  1341. 35:37It's a pleasure. Um
  1342. 35:39>> Thanks, Mark.
  1343. 35:39>> We have another video on his channel.
  1344. 35:42>> I know.
  1345. 35:42>> Which we talk about the loneliness
  1346. 35:45epidemic, people not connecting anymore.
  1347. 35:46So, check that out. Be sure to subscribe
  1348. 35:48to him and then
  1349. 35:50go get the books, man.
  1350. 35:51>> Go go get his book.
  1351. 35:52>> Yeah, definitely get mine, but also get
  1352. 35:54that so you know the difference between
  1353. 35:55the two.
  1354. 35:56>> Yeah.
  1355. 35:56>> Experience the difference between the
  1356. 35:58two.
  1357. 35:59You might find size does matter.
  1358. 36:04>> [laughter]

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