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Omer Khan - Laundry POS Systems and Training Attendants — Transcript

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  1. 0:00And they cut the alarm wires, the phone
  2. 0:02wires, everything, the camera wires as
  3. 0:04they went in.
  4. 0:05>> Mission Impossible stuff.
  5. 0:06>> Yeah. Yeah, it's legit. Legit this
  6. 0:08happened. Pretty much, right? I wish Tom
  7. 0:11Cruise did it, right? But no, Tom Cruise
  8. 0:13did not do this. And they got into the
  9. 0:16office. Somebody was
  10. 0:19planning this for some time.
  11. 0:20>> Ocean's 11, they had like an acrobat
  12. 0:22come in.
  13. 0:23>> I've never seen the Ocean's 11 movie, so
  14. 0:25I couldn't tell you. But long story
  15. 0:28short, now there's no there's no alarm,
  16. 0:30there's no cameras, there's no phone.
  17. 0:33Um, so he had all the snacks to himself.
  18. 0:35He could he he was there for like four
  19. 0:37or five hours all night. And he was he
  20. 0:40found the keys to the changer machines,
  21. 0:42right? He he took out all the he took
  22. 0:45out he took out all the uh quarters, but
  23. 0:48the front door was not a turn lock, it
  24. 0:51was a key lock from the inside. So he
  25. 0:54was unable to leave with the quarter
  26. 0:56buckets. Otherwise, he would have opened
  27. 0:58the front doors, loaded his car with the
  28. 1:00quarter buckets, too, and you know,
  29. 1:01carried on with his life. But he just
  30. 1:04took all the cash, went back through the
  31. 1:05ceiling. So he had to do more work. So
  32. 1:07he had to go back into the ceiling,
  33. 1:09crawl through the beams or whatever, go
  34. 1:12back into the AC unit, and leave. And
  35. 1:15that's how we figured out.
  36. 1:21>> All right, today we have with us Omar
  37. 1:23Khan,
  38. 1:25who is the owner and operator of Skyline
  39. 1:28Laundromats in Atlanta. And how many do
  40. 1:32you have right now, Omar?
  41. 1:35>> Uh, we have four.
  42. 1:37>> It's what I was thinking. Are you trying
  43. 1:38to do a fifth anytime soon or
  44. 1:41>> Always looking.
  45. 1:42>> Always looking.
  46. 1:43>> Always looking. So,
  47. 1:45um,
  48. 1:45it's my father and I that, you know, we
  49. 1:47run the business together. And um,
  50. 1:50obviously he started the business. I'm
  51. 1:52second generation into it.
  52. 1:54Um, grew up taking out quarters all my
  53. 1:57life.
  54. 1:58Um on the weekends I should say, right?
  55. 2:00Outside of school and weekends and um so
  56. 2:03it was always like a field trip. And
  57. 2:05then um but full-time almost 10 or 11 10
  58. 2:10plus years now that you know, I did
  59. 2:12corporate America for a couple of years
  60. 2:14after college and I
  61. 2:16you know, found a I found a few mentors
  62. 2:18along the way and um found a few
  63. 2:21opportunities as I was transitioning
  64. 2:24from corporate to a business world and
  65. 2:27and uh that's been, you know, a big uh
  66. 2:30piece of the puzzle of where I am today.
  67. 2:34>> How many team members do you have now?
  68. 2:37>> We're in the ballpark of 24 to 25.
  69. 2:41>> Uh between between the laundromats
  70. 2:45uh
  71. 2:45the drivers and then the the the
  72. 2:49overnight staff that does the processing
  73. 2:51for the pickup and delivery.
  74. 2:53>> And you mentioned your dad actually
  75. 2:55bought some of the property for Is that
  76. 2:57for all four laundromats that you guys
  77. 2:59own the real estate as well or is that
  78. 3:00just a few of them?
  79. 3:01>> No, the two that he did initially we we
  80. 3:04own the property. The other two that we
  81. 3:06got over the last several years um he
  82. 3:08leased them.
  83. 3:10>> Okay. Yeah. Yeah, we have we own two of
  84. 3:12ours and then we lease one of ours as
  85. 3:14well. But the one that um that we lease
  86. 3:16out it's been really good too and we
  87. 3:18like our landlords and all that. So it's
  88. 3:19it's been okay, but you're fully
  89. 3:22attended at
  90. 3:23>> Good.
  91. 3:23>> Yeah, we're sorry. I I was just going to
  92. 3:25say that we
  93. 3:27both have perks, right? Owning
  94. 3:28properties is obviously it's good and
  95. 3:31it's a different type of uh pride and uh
  96. 3:34uh different type of you know, you it's
  97. 3:36a different vision, but it comes with
  98. 3:38[snorts] a lot of responsibility, right?
  99. 3:39Parking lot goes bad, you got potholes,
  100. 3:42you got to redo a whole parking lot, you
  101. 3:44know, 45, 50,000 depending on the size,
  102. 3:47where you are, what city you're in,
  103. 3:48right? So
  104. 3:514 years, 5 years ago we redid two of our
  105. 3:53parking lots that we own. It was It was
  106. 3:56not cheap, right? But now, 5 years
  107. 3:58later, we're in the midst of
  108. 4:02getting them resealed and repainted and
  109. 4:05a new coating, right? Especially with
  110. 4:07the World Cup coming in. We're like,
  111. 4:08"Hey, let's just go ahead and do it."
  112. 4:10But it's expensive, right? So, they
  113. 4:13started yesterday, actually. So,
  114. 4:16we're in the middle of that, right? So,
  115. 4:18it's got to deal with that kind of
  116. 4:19stuff. And then with our the two
  117. 4:21properties that we lease,
  118. 4:23um there was
  119. 4:25not part of the plan, but we got lucky
  120. 4:27with both the landlords
  121. 4:29redoing both of our parking lots this
  122. 4:31year alone, just in this first half,
  123. 4:33first quarter of this year. So, it's
  124. 4:35kind of, you know, up to date and
  125. 4:37good-looking, good good for the brand,
  126. 4:38good for the, you know, good for the
  127. 4:40business. So,
  128. 4:41um excited about that.
  129. 4:44>> It feels so good to have that done, and
  130. 4:45then you know, it's it's good for
  131. 4:47another like 5 years or so, and
  132. 4:50we uh I was going to say the same thing
  133. 4:52is that, you know, owning the property
  134. 4:53is great, but then like we just
  135. 4:54recently, in fact, this week we had to
  136. 4:56close for a day because uh
  137. 4:58we had a water line
  138. 5:01uh leak in between the building and the
  139. 5:02main line, I guess. I don't know how you
  140. 5:03say that, but
  141. 5:05but yeah, it was a big, you know,
  142. 5:06$10,000
  143. 5:08repair, and we had to shut down the
  144. 5:10store for half a day.
  145. 5:11>> For
  146. 5:12And for one of the laundromats where
  147. 5:14it's a big parking lot because we're in
  148. 5:16a center, right?
  149. 5:18Um and it's a old center,
  150. 5:20um the underground pipes are cast iron,
  151. 5:24right? Obviously, I would have never
  152. 5:26known that. I I've been dealing with
  153. 5:28this for the last 8 years, right? About
  154. 5:313 years ago, 4 years ago, we had to be
  155. 5:33shut down for 2 weeks because the whole
  156. 5:35parking not the whole, but there was
  157. 5:37like a big section of the parking lot
  158. 5:38that they had to dig up because it kept
  159. 5:40backing up, and everything just kept
  160. 5:42backing up into our lint trap, into the
  161. 5:44laundromats, and no one else was
  162. 5:46affected because they're just non-water.
  163. 5:49They're only using bathrooms for their
  164. 5:50businesses. They're fine. But for us, we
  165. 5:52were down for literally 14 days. It was
  166. 5:55It was brutal. I was not happy. But
  167. 5:58came, you know, it it is what it is. You
  168. 6:00just ride out the storm. And there's no
  169. 6:02makeup for it. There's no makeup
  170. 6:04business. There's no insurance claim on
  171. 6:06it.
  172. 6:07Luckily, landlord took care of it at the
  173. 6:09time. It was our previous landlord. But
  174. 6:13still, like, you know, losses a loss.
  175. 6:15And you just got to ride it out.
  176. 6:17>> Yeah.
  177. 6:19Yeah, that's it's brutal. It's brutal.
  178. 6:22Are you fully attended at all for your
  179. 6:24locations?
  180. 6:24>> Yes. Yes.
  181. 6:26>> All four locations are fully attended.
  182. 6:28>> Do you still have a few open 24/7?
  183. 6:31>> I have two.
  184. 6:32Two 24/7s and then and they have a night
  185. 6:35attendant as well.
  186. 6:36>> Okay.
  187. 6:37What revenue mix do you think
  188. 6:41you're doing as far as and you can just
  189. 6:44give me percentages, but I know for for
  190. 6:46us, we did and some of the listeners may
  191. 6:49have heard these numbers before, but we
  192. 6:51did about 2.5 million in 2025 top line
  193. 6:54revenue for our three stores.
  194. 6:56And then of that revenue, about 70%
  195. 7:00was self-serve. And then the other 30%
  196. 7:03was wash, dry, fold. And that includes
  197. 7:06some of our like larger commercial
  198. 7:08accounts in that in that 30%.
  199. 7:11Um
  200. 7:12but I know you are more into delivery
  201. 7:14than than we are. At least I think you
  202. 7:15were last time I talked to you. Do you
  203. 7:17know what kind of like the revenue
  204. 7:19percentage like
  205. 7:20>> We're starting to out the pickup and
  206. 7:22delivery is starting to outgrow
  207. 7:25the like if I for I do we process the
  208. 7:28pickup and delivery from from from one
  209. 7:30location only, right? So, if I were to
  210. 7:33just compare from that location to
  211. 7:35pickup and delivery, my pickup and
  212. 7:37delivery numbers are starting to outgrow
  213. 7:39my self-service business.
  214. 7:41>> Wow. That's incredible.
  215. 7:43>> Right?
  216. 7:43Yeah.
  217. 7:44>> That's big numbers.
  218. 7:46>> It is. It is. Right?
  219. 7:49Um so, obviously we want our
  220. 7:51self-service to grow as well. We want
  221. 7:53our
  222. 7:54wash, dry, fold to grow as well.
  223. 7:57Um but obviously we have to make some
  224. 7:58modifications for that to happen, right?
  225. 8:00In the evening or later at night when
  226. 8:03the ladies are processing all the orders
  227. 8:05and then there's less washer and dryers
  228. 8:06available for customers, then you tend
  229. 8:08to run them away.
  230. 8:10Um which has been happening over the
  231. 8:12years, right? Unfortunately. But now
  232. 8:15we're at the point where we have um some
  233. 8:18storage behind the laundromat and we're
  234. 8:20just going to turn that into a
  235. 8:22production facility. I wish I had done
  236. 8:24that 5 years ago, right? But now we're
  237. 8:26at the point I'm going to have to
  238. 8:28turn my back storage space into a full
  239. 8:31production facility. That's [snorts] at
  240. 8:33least 80% of my operations move to the
  241. 8:35back. If there's a few machines in the
  242. 8:37front being, you know, used, it's fine.
  243. 8:38But at least majority of the operations
  244. 8:40will move to the back eventually,
  245. 8:41sometime this year. So, once that
  246. 8:44happens, then hopefully we'll um then
  247. 8:46the goal is to maybe even turn that
  248. 8:48laundromat into 24 hours. So, now the
  249. 8:51production's in the back, hire a front
  250. 8:53night attendant, then we'll be able to
  251. 8:56grow our, you know, night time, evening
  252. 8:58time, night time business back as well.
  253. 9:00So, it's it's all thoughts right now.
  254. 9:03Haven't really come to a conclusion of
  255. 9:05what's going to happen besides we are
  256. 9:07going to move everything to the back.
  257. 9:09>> And we've been doing the coin sell thing
  258. 9:11for about 10 years. So, just the second
  259. 9:13half of it, I've probably seen at least
  260. 9:16five of my customers open a processing
  261. 9:18facility that is just dedicated to
  262. 9:22commercial accounts and wash, dry, fold
  263. 9:25orders.
  264. 9:26And it's not open to the public. It's
  265. 9:28just an area that they do everything
  266. 9:32that's not, you know, what the basic
  267. 9:34laundromat is. When you think about that
  268. 9:36as a business model, I think people hear
  269. 9:38that
  270. 9:39and I've had people try and open that
  271. 9:42without the laundromats first
  272. 9:44and it never works. I've never seen that
  273. 9:46work without the revenue. Right? And so
  274. 9:49like when you have the revenue and you
  275. 9:52have the demand
  276. 9:54then you open the supply to supply the
  277. 9:56demand. You open the the processing
  278. 9:58facility. Versus, you know, anyone I've
  279. 10:01seen do it that way that has multiple
  280. 10:03laundromats and opens a processing
  281. 10:04facility, I've seen that succeed. But
  282. 10:07then I've had a few people that I've
  283. 10:08seen them do the opposite where they
  284. 10:10they're like, "I don't want a
  285. 10:11laundromat open to the public. I just
  286. 10:13want to do
  287. 10:14um you know, wash, dry, fold, and
  288. 10:17delivery. I just want to have a
  289. 10:18processing facility."
  290. 10:21The demand for that is is comes along a
  291. 10:23little slower, right? And the customer
  292. 10:25acquisition costs are a little higher
  293. 10:27and all that. And so uh
  294. 10:29if you try and create that supply before
  295. 10:32the demand, I've not seen that work. But
  296. 10:34it's interesting to hear that um yet
  297. 10:36another one of our customers is doing a
  298. 10:39processing facility, which I think is
  299. 10:41great cuz it just shows, you know, that
  300. 10:43your business is going well and that
  301. 10:44you've got more demand than what you can
  302. 10:47supply. And like you said, you don't
  303. 10:48want to hurt your your self-serve
  304. 10:49numbers um
  305. 10:51by running them off, which I know is an
  306. 10:53issue.
  307. 10:53>> I was I was going to say anyone that is
  308. 10:55looking to get into that self-service /
  309. 10:59pick up and delivery space, right?
  310. 11:02Um
  311. 11:03or pick up and delivery space only, then
  312. 11:05it's a different story. Then of course
  313. 11:06you look for a warehouse type setting or
  314. 11:09a place where you don't open to public.
  315. 11:10It can be behind a center. You're You're
  316. 11:12not going to be street facing and and,
  317. 11:15you know, you can run a pick up and
  318. 11:16delivery facility. But if you're trying
  319. 11:18to do both, self-service and pick up and
  320. 11:21delivery obviously it's harder, but you
  321. 11:25want to try to find a space where you
  322. 11:27can kind of have both
  323. 11:30um
  324. 11:31both things in one space but divided.
  325. 11:34That way you're only paying one rent,
  326. 11:37right? Or you own the property.
  327. 11:39Obviously, it gets a little expensive or
  328. 11:42it gets into your profits if you have to
  329. 11:45your Let's say you're renting a
  330. 11:46laundromat and now you're outgrown your
  331. 11:49pickup and deliveries. Like if I where
  332. 11:51I'm at right now, if it was a smaller
  333. 11:53space and if I was outgrowing my
  334. 11:55self-service and I have to go rent
  335. 11:57another space to do pickup and delivery
  336. 12:00in a whole different facility,
  337. 12:03I'd think twice to do the business,
  338. 12:05right? Until unless [snorts] you're
  339. 12:08doing really big numbers, like really
  340. 12:11ridiculously big numbers, like
  341. 12:12six-figure type business numbers and
  342. 12:15multiple six figures, then of course,
  343. 12:18then it's worth it, right?
  344. 12:19>> I I'm I'm a little blessed where where
  345. 12:21my laundromat is or my pickup and
  346. 12:23delivery is, I can
  347. 12:25behind the wall I have some square
  348. 12:27footage. I can, you know, put some
  349. 12:29machines there and not go anywhere else
  350. 12:31and pay, you know, another five, six,
  351. 12:33seven, eight thousand dollar rent,
  352. 12:35right? I'm already paying for one space
  353. 12:37and I can now do both things, right? Was
  354. 12:39it part of the plan eight years ago when
  355. 12:41I bought this laundromat? No. But it,
  356. 12:44you know, it worked out. So anyone in
  357. 12:46the future that is looking for a
  358. 12:47laundromat {slash} self-service {slash}
  359. 12:50pickup and delivery space, then and if
  360. 12:52you're trying to go into a 2,500 square
  361. 12:55foot space or 3,000 square foot space,
  362. 12:57you can manage but you're going to have
  363. 12:59to put in a lot of less machines to have
  364. 13:01a separate dedicated
  365. 13:04pickup and delivery space, right? But
  366. 13:06then if you have the option to go 4,000
  367. 13:09or 5,000 square feet space and you can,
  368. 13:11you know, dedicate some of that just for
  369. 13:13pickup and delivery, then you'll be
  370. 13:15comfortable to grow and you'll even
  371. 13:18outgrow that space one day, too,
  372. 13:19hopefully. But they'll just have to plan
  373. 13:21accordingly.
  374. 13:22>> I was talking to Sharon Brinks about
  375. 13:24this on our last episode and I was
  376. 13:27telling her how, you know, her stores
  377. 13:29look so nice and it's got our little
  378. 13:30point of sale system there and all that.
  379. 13:32And
  380. 13:33she had based that store on
  381. 13:36Delaware, but the biggest difference is
  382. 13:38that Delaware has like this kind of
  383. 13:39space in the back where you can store
  384. 13:40all the soaps and the vending and the
  385. 13:44you know, and then it's got more storage
  386. 13:46for finished orders. And I was
  387. 13:48complimenting her on her on I mean, her
  388. 13:51laundromat does look amazing. She was
  389. 13:52like, "Yeah, but I wish I had gotten
  390. 13:54more space
  391. 13:56for the processing, for the storage."
  392. 13:59And I think that that's pretty
  393. 14:00consistent. I mean, we have a a 5,000
  394. 14:02square foot facility and
  395. 14:05I think you need to dedicate at least
  396. 14:061,000 square feet to the wash, dry, fold
  397. 14:09and the
  398. 14:10little office and the processing and the
  399. 14:12I mean
  400. 14:13um so
  401. 14:15yeah, and and I think
  402. 14:17I mean, that was the third one we did,
  403. 14:19right? So, that was the one we had kind
  404. 14:20of learned that yeah, you need to
  405. 14:21dedicate more space to that than you
  406. 14:23think. And in the in the other one, the
  407. 14:25one that we lease, we had like a
  408. 14:28a dog grooming place next to us and we
  409. 14:31got that space when, you know, and then
  410. 14:33we had like a different So, we ended up
  411. 14:34just getting a
  412. 14:35like a dish every time there would be a
  413. 14:37business next to us, we would just grow
  414. 14:39bigger and bigger.
  415. 14:41Um you had something similar like that,
  416. 14:43right?
  417. 14:43>> Speaking of a dog grooming, I want to
  418. 14:46set up a animal station. Um
  419. 14:49uh in one of my Yeah, I'm thinking about
  420. 14:53it. It's part of the It's It's in my
  421. 14:54pipeline. I think once I'm done setting
  422. 14:56up my production space
  423. 14:58um and if I stumble across another
  424. 15:00laundromat opportunity, of course I'm
  425. 15:01going to jump on that first. But um in
  426. 15:04one of my existing stores, I have space
  427. 15:06to put a animal washing station. So,
  428. 15:10um that's something that I've been
  429. 15:11really hardly think like really
  430. 15:14um thinking about for the last maybe 6
  431. 15:16months. Like if I did it, how would I do
  432. 15:18it? What would I do? And where would
  433. 15:20what it? And all the logistics. So, it's
  434. 15:22all in my head right now. Haven't put it
  435. 15:24on pen and paper, but that's something
  436. 15:27I'm really considering.
  437. 15:28>> Well, logistics is something that a lot
  438. 15:30of people don't think a lot about, and
  439. 15:33obviously, as you scale and as you get
  440. 15:37years under your belt, you do kind of
  441. 15:39figure out that there is kind of this
  442. 15:41workflow through each
  443. 15:44area of the business. And I was hoping
  444. 15:46you could tell us a little bit about
  445. 15:47your workflow for the wash, dry, fold,
  446. 15:50and for any commercial accounts, and
  447. 15:53kind of how that works with the
  448. 15:55attendance, and you know, how do they
  449. 15:57utilize the the software and the
  450. 15:59hardware that you have there?
  451. 16:01>> With the wash, dry, fold POS system?
  452. 16:03>> Yeah.
  453. 16:04>> Um yeah, so I'm a big advocate of the
  454. 16:07wash, dry, fold POS, right? Now, of
  455. 16:09course,
  456. 16:10there's a lot of great softwares out
  457. 16:11there now, and they're all doing their
  458. 16:14own, you know, part, but I'm
  459. 16:16I'm a die-hard fan of
  460. 16:19um of your system,
  461. 16:20and
  462. 16:21I think we're maybe 4 years plus now, I
  463. 16:25think, if I'm not mistaken, on the
  464. 16:26system. So, I have two of your new
  465. 16:27registers and two of the older ones, but
  466. 16:30it's working fine right now.
  467. 16:32>> Good.
  468. 16:32>> And um and my employees love it, right?
  469. 16:35Initially, when I first got it, one of
  470. 16:36my employees like, "I'm going to quit."
  471. 16:38Cuz we were going from Clover to this.
  472. 16:40"I don't want a new system, and blah
  473. 16:41blah blah." And I was like, "Just give
  474. 16:44it give it give give it a week. You're
  475. 16:46going to be" And my Hispanic employee,
  476. 16:48who, you know, speaks a little English,
  477. 16:51not too much, was training the American
  478. 16:53employee.
  479. 16:54>> Oh my goodness. That's awesome.
  480. 16:55>> Three days three days into it. I was so
  481. 16:58excited. I was like, "Thank God."
  482. 16:59Because she's one of our favorite She's
  483. 17:00still is, you know, one of our best. And
  484. 17:03um and she learned it very fast. And um
  485. 17:07and and and the system does great,
  486. 17:09right? It's helped, especially with
  487. 17:11having a credit card on file and
  488. 17:14allowing that for your residential or
  489. 17:16commercial customers to have that on
  490. 17:18file and you can be like, "Hey, just
  491. 17:19drop it off and we'll you know, we'll
  492. 17:21bill it to your card
  493. 17:23and
  494. 17:24so that that's been very
  495. 17:27successful I would say. I don't know how
  496. 17:29many you know, time I employees are
  497. 17:31actually using it for the customers but
  498. 17:34time to time when I do see that it it's
  499. 17:36it's good because then customers are
  500. 17:38happy. They just drop it off and they
  501. 17:39walk off. Right? They don't have to
  502. 17:41worry about it. Especially our old
  503. 17:43customers that has been with us for a
  504. 17:45long time.
  505. 17:47And and and then the and the other good
  506. 17:49part is that
  507. 17:51it's a one customer base, right? So now
  508. 17:53I have customers that can go from before
  509. 17:55my laundromat were branded differently.
  510. 17:57So now all of them are branded same.
  511. 18:00We have the one POS system.
  512. 18:03My card systems I wanted to be one. I
  513. 18:06couldn't do one card system
  514. 18:07unfortunately.
  515. 18:09The loyalty card system for the washers
  516. 18:11and dryers. So that
  517. 18:14I'm a little bummed out but when it
  518. 18:15comes to the the POS system, one brand
  519. 18:18of the laundromats has really helped
  520. 18:20customers kind of have the liberty to go
  521. 18:23from you know, one location to another
  522. 18:26and their information's there. You know,
  523. 18:28everything gets labeled the same way,
  524. 18:31printed the same way. So that's been
  525. 18:33rewarding for sure.
  526. 18:35>> I appreciate you saying that and and
  527. 18:37we've really enjoyed having you as a
  528. 18:39as an advocate for us and we're always
  529. 18:42Oh, Brian told me to tell you that he
  530. 18:43did not forget about your feature
  531. 18:45request and he is working on it. The
  532. 18:47alphabetical sorting thing. Yes, so
  533. 18:49>> I was wait I I was going to send him an
  534. 18:51a friendly email reminder. You know,
  535. 18:55I I I've I've told the story many times
  536. 18:57and I'll say this on the podcast too.
  537. 18:58And it may not happen every time for
  538. 19:00anybody that will try to do this, right?
  539. 19:02But I think I got lucky. It was my first
  540. 19:05second conference in my laundromat
  541. 19:07world.
  542. 19:09I was at the it was
  543. 19:12not called the Excellence, it was called
  544. 19:13the Elevate conference that was at the
  545. 19:16Huntington Beach, right? So, we were
  546. 19:19there and it was some feature. I asked
  547. 19:23um Brian before going to bed. Like, we
  548. 19:25were in the lobby, we were about to go
  549. 19:27to bed. I was like, you know, Brian, if
  550. 19:29this if your POS system had this one
  551. 19:31feature at that time, it was early on, I
  552. 19:33think it would be like really nice and
  553. 19:34helpful.
  554. 19:36And I just left it at that. I didn't
  555. 19:37think too much of it. I thought it might
  556. 19:38be a couple of months, maybe 6 months
  557. 19:40until I, you know, it'll happen, but
  558. 19:42that was it.
  559. 19:43He comes down the next morning at
  560. 19:45breakfast and he taps me on my shoulder.
  561. 19:46He's like, "Omar, the feature's already
  562. 19:48in testing." I'm like, "I just told you
  563. 19:50like 12 hours ago." You know, and I'm
  564. 19:53thinking, you know, he might have some
  565. 19:54developer that's in out of the country
  566. 19:56that's going to be doing it. No, he I
  567. 19:58don't know how long he stayed up, but he
  568. 19:59stayed up, he put it in works, and
  569. 20:03um and the next morning it was already
  570. 20:05in testing. By the time I think I was
  571. 20:06back in Atlanta, if not the following
  572. 20:08week, it was it was in the POS. And
  573. 20:11literally that one
  574. 20:13um service from Brian has
  575. 20:17kept me in the door till this day. That
  576. 20:21one act, you know. So, when I told him
  577. 20:24about this feature, I was like, with the
  578. 20:25feature that I told him last week at the
  579. 20:27conference, I was like, "I know you
  580. 20:29won't do it tonight, but if you can do
  581. 20:31this soon, it'll be great."
  582. 20:33>> [laughter]
  583. 20:33>> Just like last time, I'd like this in 12
  584. 20:35hours, please.
  585. 20:36>> 12 hours, please.
  586. 20:38>> [laughter]
  587. 20:38>> But yeah, that one that one act of his,
  588. 20:41you know, um
  589. 20:43has kept me in the door.
  590. 20:45And I wish there were other vendors that
  591. 20:47would not I'm not saying a 12-hour time
  592. 20:49frame, but, you know, [snorts] act fast
  593. 20:51like that, that'd be nice.
  594. 20:54>> You know, I think one thing that's
  595. 20:55always been important to us is that we
  596. 20:58are solving real problems for real
  597. 20:59people. And like this is this is not a
  598. 21:01tool that's going to
  599. 21:03revolutionize the world or some crazy
  600. 21:06thing. This is like, "No, this is for
  601. 21:07laundromat owners so that they can save
  602. 21:09time and like make more money and like
  603. 21:11have an efficient, well-run business."
  604. 21:13And
  605. 21:15>> that's that's what we build and Brian
  606. 21:18has always been uh for one, he's
  607. 21:20incredibly a fast developer and we now
  608. 21:22have
  609. 21:24three other developers um as well. Um
  610. 21:27two other full-time developers that are
  611. 21:29um
  612. 21:30uh developing just as fast with the AI
  613. 21:33tools now you can develop even faster.
  614. 21:35>> Sure.
  615. 21:35>> Um so we're
  616. 21:37we're trying to kind of uh
  617. 21:39accelerate that that I guess you call it
  618. 21:41product velocity, but um
  619. 21:43but yeah, I mean we're always trying to
  620. 21:45to do new features and we always build
  621. 21:47features that people actually ask for
  622. 21:49instead of like the features that are
  623. 21:51just kind of like
  624. 21:52who knows maybe it'll work or maybe
  625. 21:54it'll help one of these days, but um
  626. 21:57no, I appreciate you saying that about
  627. 21:58Brian and I I know that um
  628. 22:01uh we've really enjoyed your feature
  629. 22:03requests. They're always good
  630. 22:04suggestions. So, you know, to
  631. 22:07to give you the credit where credit's
  632. 22:08due
  633. 22:09we do have people ask for ridiculous
  634. 22:11stuff and we just say no, we're not
  635. 22:12going to build that.
  636. 22:14But like if it's like an actual
  637. 22:15laundromat owner who actually needs
  638. 22:17something real, we're like, "Yeah, that
  639. 22:19makes perfect sense." Because if it
  640. 22:21benefits you, it's going to benefit a
  641. 22:22lot of other people.
  642. 22:23>> For sure.
  643. 22:24>> Versus like I've literally had people
  644. 22:25that have never owned a laundromat
  645. 22:28and they don't own the system be like,
  646. 22:29"Well, can you build this?"
  647. 22:31And I I it's like I don't know how to
  648. 22:32tell you this, but that's a terrible
  649. 22:33idea. Like no one's going to use that if
  650. 22:35we do build it, you know what I mean?
  651. 22:37So, it's like we definitely the the
  652. 22:41if you ask for something that's
  653. 22:42valuable, we will build it. Not always
  654. 22:45in 12 hours, but
  655. 22:46>> And of course of course alongside Brian,
  656. 22:48you have been an essential part of this
  657. 22:50uh
  658. 22:51uh relationship as well and then along
  659. 22:53with your one of your workers um Chelsea
  660. 22:55and I've told her this a hundred times.
  661. 22:57Yeah, she's she's she's a gem and uh
  662. 23:00>> She is.
  663. 23:01>> she's amazing. So anyways, um but yeah,
  664. 23:04so the system is great. Anybody that's
  665. 23:07looking for a POS, you know, definitely
  666. 23:09check out WDF.
  667. 23:11>> [laughter]
  668. 23:12>> I really appreciate you saying that. It
  669. 23:13was so funny when we were at the last
  670. 23:15clean show, Chelsea was like a
  671. 23:17celebrity. Like the people that I sold
  672. 23:19systems to, they would just walk right
  673. 23:21past me and right to Chelsea. We love
  674. 23:25Chelsea. It's just so fun.
  675. 23:27>> Yeah.
  676. 23:28I told her I was like the next time I
  677. 23:30come to is it Ken- Ken- Kentucky, right?
  678. 23:33I was like
  679. 23:33Kentucky. I'm going to come horseback
  680. 23:35riding. So.
  681. 23:36>> Yeah, that's she'll do it, too. She's
  682. 23:40She's She's amazing.
  683. 23:41>> That's good.
  684. 23:42>> So you mentioned that you've you tried
  685. 23:44to have the same coinless uh systems,
  686. 23:49the same card systems, loyalty card
  687. 23:50systems.
  688. 23:51Uh do you have two CCI right now and
  689. 23:54then two something else or tell me what
  690. 23:55the mix is?
  691. 23:56>> Yeah, two CCI. Um one is a hybrid store
  692. 24:01with Laundry Works. And then [snorts]
  693. 24:03I have one that's quarter only. And here
  694. 24:07in the next couple of months, I'm going
  695. 24:09to I just have to finish second That
  696. 24:11one's That store has been like a partial
  697. 24:13retool over the last um few years. My
  698. 24:15other three laundry mats are completely
  699. 24:17retooled in the last like five years.
  700. 24:20Um and then this one's just been We've
  701. 24:22been partially retooling. So we're just
  702. 24:23going to finish the whole retool and add
  703. 24:25a card system. And um then I just got to
  704. 24:28make a hard decision of which direction
  705. 24:30I'm going to I'm going to go in. So.
  706. 24:33>> It's always a tough one. I will say
  707. 24:36something that
  708. 24:37um
  709. 24:38has been important to us in this past
  710. 24:40year or two is we've built these machine
  711. 24:42start integrations with both Laundry
  712. 24:44Works and with Steve from from uh Fast
  713. 24:47Card Laundry Card CCI S.
  714. 24:50Um
  715. 24:50and so either system you go with now,
  716. 24:53with the Laundry Works the way that one
  717. 24:55works is you do the Wash Links app and
  718. 24:57you basically the employees would just
  719. 24:59the order will populate in their app and
  720. 25:02they'll just select the order and then
  721. 25:03start the machine for that that order
  722. 25:05from their phone. And then with CCI, you
  723. 25:08basically just tap the screen of which
  724. 25:10um
  725. 25:12which washers and dryers you want to
  726. 25:13start and it'll just start those, which
  727. 25:15is a little bit better than them having
  728. 25:17to just the card that then they can use
  729. 25:19for every, you know, and you don't know
  730. 25:21if they're using, you know, the card for
  731. 25:23>> Mhm. Mhm. Mhm.
  732. 25:24>> I mean, you can run the reports,
  733. 25:25obviously, and and and I think that's
  734. 25:27the thing to do with it.
  735. 25:28>> right? How many times are you going to
  736. 25:30sit there and go through every single
  737. 25:31report? Go It Sometimes it just becomes
  738. 25:34a trust system, right? Until unless you
  739. 25:36start catching each I'm telling
  740. 25:38It doesn't matter if you catch one
  741. 25:40person then you start opening a can of
  742. 25:41worms, right?
  743. 25:42>> Right.
  744. 25:43>> Yep.
  745. 25:43>> So.
  746. 25:44>> That that is exactly how it works and
  747. 25:47everyone has
  748. 25:48their own
  749. 25:48>> Both systems have their own perks.
  750. 25:50Um
  751. 25:51uh
  752. 25:53But yeah, I just have to make that hard
  753. 25:55decision. I don't know I don't know
  754. 25:56where I There's one I want to go in one
  755. 25:58direction, but just technology and
  756. 26:01um some things like if I want to keep it
  757. 26:03a hybrid store then, you know,
  758. 26:05uh
  759. 26:06one system doesn't support it, one
  760. 26:07system does. So, just trying to figure
  761. 26:09it out.
  762. 26:10>> Yeah, Steve's always been pretty good
  763. 26:12about the hybrid card
  764. 26:13>> Oh yeah, for sure. For sure, 100%. Now,
  765. 26:17and Steve Steve has been a very
  766. 26:18essential part of CCI, too. He's He's
  767. 26:20awesome. He's humble. He's amazing. Very
  768. 26:23friendly.
  769. 26:24And I I I enjoy talking to him a lot.
  770. 26:27>> Yeah, and we really
  771. 26:28>> personal, you know, like you kind of
  772. 26:30have that personal relationship. So,
  773. 26:32it's good.
  774. 26:33>> He was the first guest on this podcast
  775. 26:36and part of it was cuz I I just knew how
  776. 26:37easy he is to talk to and get along with
  777. 26:40and and uh
  778. 26:41he's just a great guy. So, yeah.
  779. 26:43Um do you have Do you put the little
  780. 26:46card systems on cuz I know you do retail
  781. 26:49at both your counter Mhm. And your you
  782. 26:52have vending machines.
  783. 26:53>> Mhm.
  784. 26:54>> And
  785. 26:55I was listening to your episode, your
  786. 26:58other podcast or your your YouTube video
  787. 27:00or whatever it is.
  788. 27:02And I heard you say one of the same
  789. 27:03things that we say a lot, which is
  790. 27:06yeah, sure you've got the soaps and the
  791. 27:09snacks at the counter,
  792. 27:12but also you have them at the vending
  793. 27:13machines because what if someone at the
  794. 27:15counter is busy or what if they just
  795. 27:17don't want to talk to someone that day?
  796. 27:20Or we actually have the flip of that
  797. 27:21happen a lot where these people they
  798. 27:23don't get out of the house more than
  799. 27:24once a week and that's just to do their
  800. 27:25laundry. And so they want to go talk to
  801. 27:28someone to buy a snack or they want to
  802. 27:29have some interaction and and chat with
  803. 27:32the attendants at the counter or
  804. 27:33whatever. And so I think there are a lot
  805. 27:36of benefits to having
  806. 27:37both. But I wanted to hear your thoughts
  807. 27:39on that and also if you had the card
  808. 27:41systems connected to that, like if you
  809. 27:43have put that through the LaundryWorks
  810. 27:45and CCI and stuff.
  811. 27:46>> I for the card system I've only
  812. 27:48connected them to the bathroom and the
  813. 27:51register.
  814. 27:53When it comes to the
  815. 27:58drink machine, snack machine and even
  816. 28:00the soap machine, I have them on credit
  817. 28:03card readers, like Nayax credit card
  818. 28:05readers.
  819. 28:07I've kept that only because we're very
  820. 28:09transient city. There's a lot of
  821. 28:12people that live nearby or there's a
  822. 28:14shopping center, there's a nearby
  823. 28:16there's a gas station next door to one
  824. 28:17of us. We're at a school bus stop or the
  825. 28:21the Marta bus stops. All four of our
  826. 28:23laundromats are at Marta bus stops.
  827. 28:26Yeah, some of them I don't want them
  828. 28:27inside, but if they're just coming in to
  829. 28:29buy a drink and a snack and they're
  830. 28:30minding their own business, you know,
  831. 28:32it's okay. So it kind of keeps that door
  832. 28:34open to allowing a non-laundry
  833. 28:37customer to come in, go ahead and
  834. 28:39[snorts] buy a drink and snack and carry
  835. 28:41on, right?
  836. 28:43But we don't have an issue where if
  837. 28:46people are coming in and trying to use
  838. 28:48your Wi-Fi and they're buying a drink
  839. 28:49and hanging out, they know they know
  840. 28:51better. They
  841. 28:53They're It's not going to be tolerated.
  842. 28:54>> That's right.
  843. 28:56>> Um then if it happens once a year, it's
  844. 28:58okay, you know, it's not a big deal. So,
  845. 29:01it it just, you know, just try to keep
  846. 29:02it try to keep both options open.
  847. 29:05>> Mhm.
  848. 29:06Now, that makes a lot of sense and I
  849. 29:07hadn't even thought about that before,
  850. 29:08but we did have ATMs before we moved to
  851. 29:11coinless, you know, we had ATMs that
  852. 29:13people could pull out cash. Now, you can
  853. 29:14just, you know, use the the value add
  854. 29:16center, but
  855. 29:18um we would have people come in
  856. 29:21and use the ATMs and sometimes it was
  857. 29:23like a little bit like
  858. 29:25there was a reason they weren't using
  859. 29:27their bank's ATM or whatever. They
  860. 29:28wanted to a weird kind of ATM on a
  861. 29:31stand-alone and they would make a
  862. 29:32special trip just for that. And so,
  863. 29:35yeah, I haven't necessarily missed that
  864. 29:37that foot traffic because you get the
  865. 29:38$2, but then like,
  866. 29:40you know,
  867. 29:41>> the headache that comes with it.
  868. 29:43>> Right, right. You don't necessarily want
  869. 29:45people to feel unsafe, you know? Well,
  870. 29:48obviously you don't want people to feel
  871. 29:49unsafe, but it's not necessarily worth
  872. 29:50the $2 to have in
  873. 29:53Yeah, yeah. To have in that extra
  874. 29:54traffic and extra
  875. 29:55>> It's funny you say that, right? In my
  876. 29:57other laundromats, I have
  877. 29:59ATM bill breaker,
  878. 30:01um let's just say card system
  879. 30:03altogether, right? And um so, yeah,
  880. 30:07customer will use it get an ATM, they'll
  881. 30:09get a use a bill breaker, and then put
  882. 30:12in the
  883. 30:13loyalty card system, and then wash and
  884. 30:15dry.
  885. 30:16And at three of my four laundromats, I
  886. 30:19don't have a homeless issue, right? They
  887. 30:21come and go, they're walking by,
  888. 30:22whatever, but not hanging out. But at
  889. 30:24one of my locations,
  890. 30:26I've been there for 2 years, and boy,
  891. 30:28it's been brutal, right? Just get
  892. 30:31getting them out of that parking lot is
  893. 30:33like not happening. Like, I just have to
  894. 30:36like that's
  895. 30:38City of Atlanta police, forget it,
  896. 30:40right? They're busy, they they're
  897. 30:42understaffed, they're working hard, and
  898. 30:45um
  899. 30:46they're probably tired of them, too,
  900. 30:47right? Obviously, there's one or two
  901. 30:49homeless I I try to keep a good
  902. 30:51relationship with. I like to help them
  903. 30:53out when I can. And then and and then
  904. 30:55they they they want to make a few bucks
  905. 30:57and [snorts] hey, clean the parking lot,
  906. 30:59empty the trash. Um I'm we're doing
  907. 31:02vending machines, come and
  908. 31:04break the boxes and throw them in the
  909. 31:06dumpster, you know, or clean the ceiling
  910. 31:08fans or something. But if I'm there,
  911. 31:10then they know that for them to come in.
  912. 31:12But then there are some that they're
  913. 31:14just there and they harass customers.
  914. 31:16It's annoying. It's It's really bad,
  915. 31:19right? And um so for that reason, I did
  916. 31:22not put a bill breaker in my payment
  917. 31:24center wall because because then they're
  918. 31:27just going to come and break the bills
  919. 31:29and try to you know, do whatever and
  920. 31:32just be inside. So I just had to like
  921. 31:35you know, like modify my whole system
  922. 31:37because these guys just won't leave the
  923. 31:39parking lot, right? So these are just
  924. 31:40different issues you deal with from
  925. 31:43obviously, you want to have one system.
  926. 31:44You want to have you know, tomorrow, God
  927. 31:47willing, I have 20 laundromats, then
  928. 31:49I'll be less
  929. 31:50um worried and I'll just do one system,
  930. 31:53period, right? But because and we're
  931. 31:55still mom-and-pop
  932. 31:57uh and you know, very hands-on, then you
  933. 31:59can make these modifications.
  934. 32:01>> Yeah.
  935. 32:02The bill breaker, too, for our stores,
  936. 32:05that was like one of the very last
  937. 32:06things that we outsourced to because I
  938. 32:10mean, you know the reasons why,
  939. 32:11obviously.
  940. 32:12Um but I that was kind of like my thing
  941. 32:15of like, you know, we had other people
  942. 32:17fixing the machines and other people
  943. 32:19fixing this and that and doing all this.
  944. 32:21But like if the bill breaker
  945. 32:23if the bill breaker broke,
  946. 32:25>> [laughter]
  947. 32:25>> then you would call Ian.
  948. 32:27Um whereas actually we would use the
  949. 32:29little um
  950. 32:30repair ticket system, and then Brian
  951. 32:32would usually call me and be like, "Hey,
  952. 32:33can you stop by?" And And those bill
  953. 32:35breakers jam a lot because they like
  954. 32:38if you have too many bills they'll jam,
  955. 32:39but not like right when you're loading
  956. 32:41them. You'll leave and then like a day
  957. 32:42later they'll jam. Or if you have too
  958. 32:44few they'll jam. And so Brian like 3D
  959. 32:47printed these little like bill shaped
  960. 32:49things that like flatten it out and they
  961. 32:51keep them more straight. And so it's
  962. 32:53almost like there's so many like little
  963. 32:55tricks and tips and like
  964. 32:57>> Nice.
  965. 32:57>> these little things, but um but yeah,
  966. 33:00the
  967. 33:01the bill breakers are not maintenance
  968. 33:03free. And so I have to agree with you
  969. 33:05100% on that one. Um
  970. 33:07>> It just took me almost 1 year to fix one
  971. 33:09of them. I had one bill breaker down in
  972. 33:11one of my locations. It was down for 1
  973. 33:14year. We sent it to Chicago like
  974. 33:17three or four times. They weren't able
  975. 33:19to figure it out. And it's like a lot of
  976. 33:22just back and forth, back and forth.
  977. 33:23Then it's just sitting in the box, then
  978. 33:25it is sitting in the bill breaker, then
  979. 33:26they're sending it off for a couple of
  980. 33:27weeks. Then finally they were like,
  981. 33:29"Okay, send it to one company in
  982. 33:31Louisiana." We sent it to them. And then
  983. 33:34they figured it out and got it up and
  984. 33:36running right away. Said, you know,
  985. 33:38sometimes you you deal with it, right?
  986. 33:40It is what it is.
  987. 33:41>> And it's not like they're cheap either.
  988. 33:43I mean, we paid a lot for ours. And they
  989. 33:46still
  990. 33:48>> machines. They're $10,000 machines. Then
  991. 33:50you start questioning yourself, "Do Do I
  992. 33:51really need it? Should I put it in my
  993. 33:52next build out? Or maybe I can save that
  994. 33:55cost and
  995. 33:56put it in something else, right? Maybe
  996. 33:58we can just change our system." But
  997. 34:00who knows? What What's There's no right
  998. 34:02or wrong formula, but obviously it's
  999. 34:05best to just have one to two processes
  1000. 34:09and just trying to and stick to that.
  1001. 34:11Depending on your demographics, your
  1002. 34:14location, and all that.
  1003. 34:15>> Yep. We eventually did get the bill
  1004. 34:17breakers off our plate. We've got a guy
  1005. 34:19that now refills them and he can fix
  1006. 34:21them when they break, which is
  1007. 34:23regularly. And yeah, and and or when
  1008. 34:25they get jammed rather and
  1009. 34:27>> Sure. Yeah, there's no
  1010. 34:28>> pulling them out and pull it back in and
  1011. 34:29then you got to So it's So this is a
  1012. 34:31whole lot of thing, but Uh I know you've
  1013. 34:33got to leave relatively soon so I want
  1014. 34:35to make sure we get to this
  1015. 34:37question. What do you think is the
  1016. 34:39craziest thing that you have ever seen
  1017. 34:42or that has ever happened to you in all
  1018. 34:44your years across all your laundromats?
  1019. 34:50The best story you know the best story
  1020. 34:52to tell the other laundromat owners.
  1021. 34:55If they're afraid it's going to be dull
  1022. 34:56what would you tell them?
  1023. 35:01>> You know
  1024. 35:03obviously there's a lot of crazy stories
  1025. 35:05out there and I know people have had
  1026. 35:06some really funny ones, some really bad
  1027. 35:09ones. I would say I've been blessed to
  1028. 35:12say that I haven't had
  1029. 35:14too many bad ones right? Obviously
  1030. 35:17thefts happen all the times like hey
  1031. 35:20like what when employee left her purse
  1032. 35:22open then of course someone's going to
  1033. 35:23walk in and make sure you're in the back
  1034. 35:25and or they're going to send somebody
  1035. 35:26else to divert them and steal the purse
  1036. 35:28or steal the cell phone right? Small
  1037. 35:29things like that happen. That's normal
  1038. 35:31stuff.
  1039. 35:32That's all normal stuff nothing crazy
  1040. 35:34about that.
  1041. 35:35>> Yeah.
  1042. 35:35>> The two craziest ones that I've kind of
  1043. 35:37dealt with I would say
  1044. 35:40one of them I was much younger when this
  1045. 35:42happened but it happened.
  1046. 35:44Actually wait I have two two really good
  1047. 35:47ones yeah
  1048. 35:48I have two good ones and this could be
  1049. 35:50one of them is definitely a lesson
  1050. 35:51because this is real time happening and
  1051. 35:53this one happened back in October with
  1052. 35:55us. I completely forgot about this one.
  1053. 35:58So the first one though it happened when
  1054. 36:00I was much younger.
  1055. 36:02Um
  1056. 36:04my employee at that time the laundromat
  1057. 36:06was or was not 24 hours I don't remember
  1058. 36:10but my employee came in in the morning
  1059. 36:13it was not 24 hours correct. It was not
  1060. 36:1524 hours. The employee came in opened
  1061. 36:17the front door she
  1062. 36:20then opened her employee office door
  1063. 36:21noticed it was a little bit opened then
  1064. 36:24noticed there were couple buckets of
  1065. 36:25quarters over there and she was like,
  1066. 36:28"Maybe you know, maybe my dad came in
  1067. 36:30and left it there or maybe he's around
  1068. 36:32the corner, maybe it's in the back." She
  1069. 36:33couldn't figure it out. Then once she
  1070. 36:36tried to disarm the alarm, couldn't
  1071. 36:38disarm the alarm.
  1072. 36:39Then
  1073. 36:41get a little suspicious and then she
  1074. 36:42sees our door handle broken. Like our
  1075. 36:45office that goes from inside the
  1076. 36:47employee office, that was kind of open
  1077. 36:49or loose or something.
  1078. 36:51So then she was able to open our door
  1079. 36:54and then like everything was just all
  1080. 36:55over the place. So long story short,
  1081. 36:59um this
  1082. 37:01this guy or group of guys who I don't
  1083. 37:04remember, but what they did was they
  1084. 37:06went from the roof into the in the
  1085. 37:09commercial AC units and on the roof. So
  1086. 37:12they opened or the filter panel, the
  1087. 37:15metal panel where the filters are.
  1088. 37:17And they they they went inside the panel
  1089. 37:23and I wouldn't even know how they would
  1090. 37:24basically crawl through the ceiling
  1091. 37:26because all ceiling tiles, but I guess
  1092. 37:29they used the metal beams inside to kind
  1093. 37:32of make their way in. And they cut the
  1094. 37:34alarm wires, the phone wires,
  1095. 37:36everything, the camera wires as they
  1096. 37:38went in.
  1097. 37:39>> Mission Impossible stuff.
  1098. 37:40>> Yeah, yeah, legit, legit this happened.
  1099. 37:44Pretty much, right? I wish Tom Cruise
  1100. 37:45did it, right? But no, Tom Cruise did
  1101. 37:47not do this. And they got into the
  1102. 37:50office. Somebody had to be like kind of
  1103. 37:54it was a pre-plan. It's not like you
  1104. 37:55just do this right away, right? Somebody
  1105. 37:57somebody was
  1106. 37:59planning this for some time.
  1107. 38:00>> Ocean's 11, they had like an acrobat
  1108. 38:02come in.
  1109. 38:03>> I've never seen the Ocean's 11 movie, so
  1110. 38:05I couldn't tell you. But long story
  1111. 38:08short, now there's no there's no alarm,
  1112. 38:10there's no cameras, there's no phone.
  1113. 38:13So he had all the snacks to himself. He
  1114. 38:15could
  1115. 38:16he was there for like 4 or 5 hours all
  1116. 38:18night and he was he found the keys to
  1117. 38:21the changer machines, right? He He took
  1118. 38:23out all the He took out He took out all
  1119. 38:26the quarters, but the front door was not
  1120. 38:30a turn lock. It was a key lock from the
  1121. 38:32inside.
  1122. 38:34So, he wasn't able to leave with the
  1123. 38:35quarter buckets. Otherwise, he would
  1124. 38:37have opened the front doors, loaded his
  1125. 38:39car with the quarter buckets, too, and,
  1126. 38:41you know, carried on with his life.
  1127. 38:43But, he just took all the cash, went
  1128. 38:45back through the ceiling. So, he had to
  1129. 38:46do more work. So, he had to go back into
  1130. 38:49the ceiling, crawl through the beams or
  1131. 38:52whatever, go back into the AC unit, and
  1132. 38:54leave. And that's how we figured out
  1133. 38:56because
  1134. 38:58when the fire and the police came and
  1135. 38:59they started investigating, they're
  1136. 39:00like, "Why is the AC units open
  1137. 39:02upstairs?" And that's how we figured it
  1138. 39:04out.
  1139. 39:04>> Wow. That is actually a really good
  1140. 39:06story. That's pretty incredible.
  1141. 39:08>> Yeah. So, that was story number That's
  1142. 39:09That's the That's the one crazy one
  1143. 39:12that's the recent craziest one. This is
  1144. 39:15like the funny one. Like, funny and
  1145. 39:16crazy at the same time. And it's funny
  1146. 39:18it happened to someone two other people
  1147. 39:20in Atlanta that I personally know.
  1148. 39:22Okay?
  1149. 39:24Um
  1150. 39:26scammers. They're calling and they'll
  1151. 39:28call your store phone, and then they'll
  1152. 39:31all they'll they'll they'll tell they'll
  1153. 39:33they'll basically like make you go
  1154. 39:35puzzle. I don't know how they do it, but
  1155. 39:36they're good at this, right? They're
  1156. 39:37scammers.
  1157. 39:38So, they basically got my overnight He's
  1158. 39:41an older man.
  1159. 39:43Much older guy. So, they scared him.
  1160. 39:46They hypnotized him. They called the
  1161. 39:49store phone. They knew knew my name,
  1162. 39:51knew his name, knew all my employees'
  1163. 39:53names, and then they were like, "Hey,
  1164. 39:57we're going to have ask you to call
  1165. 39:58We're going to call you on your cell
  1166. 39:59phone, too." So, now they got him on
  1167. 40:01both phones. So, now he can't call 911.
  1168. 40:04He probably won't answer my call.
  1169. 40:06And not call anyone else, right? So, now
  1170. 40:09they're have him on on both phones.
  1171. 40:12And they're like, "We need you We We you
  1172. 40:15to go inside the main office, Omar's in
  1173. 40:18trouble,
  1174. 40:19Um um and we need to wire some money.
  1175. 40:22And he's like, "I don't have access."
  1176. 40:24Somehow they knew that we had a crowbar
  1177. 40:26in the back. They're like, "Go find
  1178. 40:28something. Go find a shovel. Go find a
  1179. 40:30crowbar. Go find something in the back
  1180. 40:32room."
  1181. 40:33So, he goes and he does it. He picks up
  1182. 40:35the crowbar.
  1183. 40:37Um he gets into the office, breaks the
  1184. 40:40crowbar with the office.
  1185. 40:42Granted, this all happened around
  1186. 40:451:30 in the morning. It's a 24-hour
  1187. 40:47laundromat. This happened around 1:30 in
  1188. 40:49the morning.
  1189. 40:51I'm at my sister's home. We're having
  1190. 40:52coffee at that time. We're drinking tea
  1191. 40:54or something around that time.
  1192. 40:57And probably 15 minutes prior to this, I
  1193. 41:00was checking the cameras, okay? And and
  1194. 41:04I was because we had just gotten our
  1195. 41:05store painted like 2 days prior to that.
  1196. 41:07So, I was kind of admiring the paint and
  1197. 41:09I was like, "Okay, there's only one or
  1198. 41:10two customers." I see him walking around
  1199. 41:12the laundromat, but he was on he I
  1200. 41:14remember seeing him on both phones.
  1201. 41:15Like, he had both phones in his hand.
  1202. 41:16I'm like,
  1203. 41:18he's tied to somebody. Like, whatever.
  1204. 41:19But, he's inside the laundromat. That's
  1205. 41:21all that matters.
  1206. 41:22>> Right.
  1207. 41:22>> Right? And long story short, he took the
  1208. 41:25crowbar, broke into one of the coin
  1209. 41:27machines.
  1210. 41:29Yeah, not the card machines. Broke into
  1211. 41:31the quarter machine.
  1212. 41:33The scammers got him to put
  1213. 41:36several thousand dollars worth of
  1214. 41:37quarters
  1215. 41:39all on the laundry cart.
  1216. 41:41Drive it across Take it across the
  1217. 41:42street to Kroger.
  1218. 41:46At 2:00 3:00 a.m. in the morning at this
  1219. 41:47point.
  1220. 41:49And
  1221. 41:50started putting quarters in into the
  1222. 41:53machine where you get the cash out. So,
  1223. 41:55he did that.
  1224. 41:56So, he gave almost I would say 80% of
  1225. 41:59our quarters in until that machine said,
  1226. 42:00"Hey, we're full."
  1227. 42:02And then he got all that cash. He has it
  1228. 42:05in his pocket.
  1229. 42:07And then he's saying and then he told
  1230. 42:09the my employee to put it into one of
  1231. 42:11those Bitcoin machines.
  1232. 42:13>> Right. Right. Right.
  1233. 42:14>> Luckily, the Bitcoin machine was out of
  1234. 42:16order.
  1235. 42:17>> Oh my goodness.
  1236. 42:18>> So then, he said, "Oh, why don't you
  1237. 42:20just go down the street? There's a
  1238. 42:21Chevron gas station. They have it."
  1239. 42:24So they He was about to
  1240. 42:26after 3-4 hours of doing this, okay?
  1241. 42:29This is like 3-4 hours. It's like 5:00
  1242. 42:31a.m. now.
  1243. 42:33Then something kind of like struck his
  1244. 42:35mind. It was like, "Something's not
  1245. 42:37adding up." He's like, "You want me to
  1246. 42:39go You want from there to the Kroger,
  1247. 42:41now from here to the gas station.
  1248. 42:44This doesn't make sense."
  1249. 42:46He's like, "No. No. No. No. Go do it.
  1250. 42:47Blah. Blah. Blah. Blah." He's like, "But
  1251. 42:48why?" Now he starts questioning. Now he
  1252. 42:50starts thinking like, "Okay, this is
  1253. 42:52This is not making sense."
  1254. 42:54And then he hung up.
  1255. 42:56Luckily, he hung up. He called back and
  1256. 42:59it was not going through.
  1257. 43:01>> Uh-huh.
  1258. 43:03>> And it was almost $4,000 in cash that he
  1259. 43:05was about to just give away, right?
  1260. 43:08So then, he came back to the laundromat.
  1261. 43:11He called me.
  1262. 43:13I'm like, "Bro, come on. You got to be
  1263. 43:15kidding me right now." But it happened.
  1264. 43:18>> That's crazy. That's so
  1265. 43:20crazy.
  1266. 43:21>> luckily,
  1267. 43:22like he didn't go to Chevron. He didn't
  1268. 43:24go to He The machine was down at Kroger.
  1269. 43:26So our cash got saved.
  1270. 43:28>> Wow.
  1271. 43:28>> single penny back. He didn't run away
  1272. 43:30with it. He didn't do anything with it.
  1273. 43:32>> [snorts]
  1274. 43:32>> Um and he he he he brought it back to
  1275. 43:35the laundromat. Waited until I got
  1276. 43:37there. And I got there till like 11:00
  1277. 43:39a.m. He's like, "I'm not leaving until
  1278. 43:40you have I'm like, "Just leave it in the
  1279. 43:41office. I'll hand it." He's like, "Nope.
  1280. 43:43You come and then I'll give you the
  1281. 43:44cash." I'm like, "Okay." He was scared.
  1282. 43:45He was upset. He was scared. He was
  1283. 43:47frustrated.
  1284. 43:48>> Yeah.
  1285. 43:49>> like at the verge of crying.
  1286. 43:51Um
  1287. 43:52so that happened. But it happened to my
  1288. 43:53other employee 2 years ago. It was a new
  1289. 43:55lady I I hired her at another
  1290. 43:57laundromat.
  1291. 43:58The guys told her, "Hey, Omar's in the
  1292. 44:00hospital. Don't call his dad. Don't call
  1293. 44:02him." And they took a fire extinguisher.
  1294. 44:05And she started banging on my office
  1295. 44:07door, but because we have metal doors,
  1296. 44:10we don't have residential doors. A lot
  1297. 44:11of people put residential doors in their
  1298. 44:12laundromats, like in their bathrooms or
  1299. 44:14their janitorial rooms.
  1300. 44:16Spend the money, put metal doors.
  1301. 44:19Because we have strong metal doors, she
  1302. 44:22spent 35 to 40 minutes
  1303. 44:25with that fire extinguisher. She All she
  1304. 44:27did was break our lock and a lot of like
  1305. 44:30dents on our door,
  1306. 44:33but she couldn't get in.
  1307. 44:35Right? So, yeah, there's there's some
  1308. 44:38crazy
  1309. 44:39This is like standard the crazy stuff
  1310. 44:41that that's happened to us, but yeah,
  1311. 44:42it's happened. So,
  1312. 44:44train your employees, let them know any
  1313. 44:47scammers call, just hang up. Don't don't
  1314. 44:49say don't believe it. Hey, you got your
  1315. 44:52you know, your your boss is in the
  1316. 44:53hospital, you can't call them, or you'll
  1317. 44:55go to jail, or you'll die. They'll come
  1318. 44:58up with the craziest stories. They'll
  1319. 44:59hypnotize you, and it it it'll happen.
  1320. 45:01It happened. And it happened to two
  1321. 45:03other laundromat owners here in Atlanta.
  1322. 45:05>> Wow, that is crazy. That makes me want
  1323. 45:08to do like a little like meeting with
  1324. 45:10all the staff and be like, "These are
  1325. 45:11the signs that you're talking to a
  1326. 45:13scammer, and don't do these things that
  1327. 45:15they
  1328. 45:16That is so crazy. I've never heard that
  1329. 45:18before, but man, I believe it. I've I've
  1330. 45:21heard those podcasts where they like
  1331. 45:22hypnotize people or like get them to do
  1332. 45:24such crazy stuff, and it's so easy to
  1333. 45:26>> in Atlanta whose whose employee it
  1334. 45:28happened to, she actually ended up
  1335. 45:29giving
  1336. 45:31I think 2,500 or $3,000 into the Bitcoin
  1337. 45:34machine. So,
  1338. 45:35>> Okay.
  1339. 45:36>> then she actually ended up going to jail
  1340. 45:38that same night, but then the obviously
  1341. 45:41the owner didn't feel good. He bailed
  1342. 45:43back her out, kept her the job, but then
  1343. 45:45she paid him back over the next like,
  1344. 45:46you know, two or three or four months,
  1345. 45:48whatever.
  1346. 45:49But it it happened.
  1347. 45:51>> Wow, that is so crazy.
  1348. 45:54>> Yeah.
  1349. 45:54>> crazy. Can you imagine they're going to
  1350. 45:56have AI that's going to be good enough
  1351. 45:57to do that, too. And so, they'll just
  1352. 45:59have AI calling
  1353. 46:00>> Yeah. Cuz your voice
  1354. 46:02It's your voice, right? They can They
  1355. 46:04can use your voice. They can use my
  1356. 46:05voice to call my employee right now and
  1357. 46:07say do this and do this and do this. But
  1358. 46:10if I'm telling you on the phone to break
  1359. 46:12my door,
  1360. 46:13that's your red flag.
  1361. 46:14>> Right.
  1362. 46:15>> That's your red flag, right?
  1363. 46:16>> Wouldn't do anything with the cash like
  1364. 46:17that, yeah.
  1365. 46:19>> If I've never told you in
  1366. 46:21364 days out of the year, then that one
  1367. 46:23day I'm not going to do it, right?
  1368. 46:24>> Yeah.
  1369. 46:25>> If not If you can't call me if if it's
  1370. 46:27if you think something doesn't sound
  1371. 46:28right, hang up, call my dad. Something
  1372. 46:30doesn't make sense, call another store.
  1373. 46:32Just call anybody and then whoever you
  1374. 46:35can to make sure that this is fake.
  1375. 46:37>> Yeah, but that's a good point. We need
  1376. 46:39to have a list of like these are the
  1377. 46:40four people you verify with if if you
  1378. 46:43get asked something unusual, then here's
  1379. 46:45your list of phone numbers and any of
  1380. 46:47the management.
  1381. 46:48>> Do what?
  1382. 46:49>> Which I probably should do.
  1383. 46:51>> [laughter]
  1384. 46:51>> Well, that's the thing is if you would
  1385. 46:53call any of the managers like you and
  1386. 46:54your dad or for me it's it's me or
  1387. 46:56Brian, but then also we have three
  1388. 46:58managers. If you call them on their cell
  1389. 47:00and they pick up, they're going to tell
  1390. 47:01you that it's a scam, but
  1391. 47:04>> You know, you make such a good point
  1392. 47:05with the AI and then what if it's my
  1393. 47:07voice or Brian's voice and they're just
  1394. 47:08trying to
  1395. 47:10do their job and keep their job, then
  1396. 47:11yeah, that's a
  1397. 47:14Man, I feel like we we covered some good
  1398. 47:15ground today, man. I know you've got to
  1399. 47:17go uh
  1400. 47:18You've got to go pick up some kids,
  1401. 47:19right?
  1402. 47:20>> Yeah. Yeah. No worries. I hope I was
  1403. 47:22able to uh
  1404. 47:24you know, have a good podcast.
  1405. 47:26>> Oh, it was amazing, man. It was it's my
  1406. 47:28favorite. It's really was was incredible
  1407. 47:30and your
  1408. 47:31your stories were excellent there at the
  1409. 47:33end. You did not disappoint with the
  1410. 47:35craziest stories. I actually [laughter]
  1411. 47:36they're actually actionable, too. I
  1412. 47:37actually want to go and yeah take some
  1413. 47:39action for our laundromats cuz I could
  1414. 47:41totally see this happening to
  1415. 47:43some of our employees, so
  1416. 47:45>> And my dad actually messaged me last
  1417. 47:47week or called called
  1418. 47:49called me or something he was like, "Hey
  1419. 47:51Omar, make sure we remind all the
  1420. 47:53employees about scamming and this and
  1421. 47:55that." I'm like, "Yeah, yeah, I need
  1422. 47:55to." And I
  1423. 47:56I'll probably do it sometime this week.
  1424. 47:58But yeah.
  1425. 47:59>> No, we need to. That's what we This is
  1426. 48:00what I'm going to put some stuff
  1427. 48:01together. I'll CC you and what I put
  1428. 48:03together.
  1429. 48:04>> Yes. Yeah, please. Anything laundry.
  1430. 48:06>> plan together for the staff and
  1431. 48:09maybe that'll be included with
  1432. 48:10Wash-Dry-Fold POS systems in the future.
  1433. 48:12Here's the thing, you give your Just put
  1434. 48:14your phone numbers and your names, you
  1435. 48:15give this to all your employees.
  1436. 48:17>> That you know, that might not be a bad
  1437. 48:19feature to have on the POS where all the
  1438. 48:21staff and can be reached from from you
  1439. 48:25know, at least their information can be
  1440. 48:27retrieved from there.
  1441. 48:29>> Like an emergency button or something.
  1442. 48:30>> emergency something. Yeah.
  1443. 48:31>> It's not a bad idea.
  1444. 48:33You're always helping us build our
  1445. 48:34software, man. You're You're our product
  1446. 48:36developer.
  1447. 48:37>> Un-
  1448. 48:38>> [laughter]
  1449. 48:38>> unofficial
  1450. 48:40product developer.
  1451. 48:42>> Honorary. Put that on your
  1452. 48:44LinkedIn if you want.
  1453. 48:45>> On my LinkedIn.
  1454. 48:47>> Man, I I really appreciate it. I always
  1455. 48:49have so much fun seeing you. It's always
  1456. 48:50great to see you at the Clean Shows and
  1457. 48:52>> Always a pleasure.
  1458. 48:53>> really [music] uh
  1459. 48:54really appreciate your time today, man.
  1460. 48:56>> Yeah, no, appreciate it. I'm glad I'm
  1461. 48:58glad I I was able to do [music] it. And
  1462. 49:00thank you for the opportunity as well.

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