Nobody Hires the Best! #shorts #marketingstrategy — Transcript

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1. 0:00So, if you have a good product, you
2. 0:01shouldn't have to need to pull this crap
3. 0:04to sell it.
4. 0:05>> I think that's a myth that people who
5. 0:07don't really understand how things are
6. 0:08done. And I understand the sensitivity
7. 0:10around this because I believe in
8. 0:12creative communities and circles, we're
9. 0:14taught to focus on our craft, to be the
10. 0:16best that we can be. And if you're
11. 0:17really good, you never have to sell. And
12. 0:19I think that may or may not work a long
13. 0:20time ago, but we live in a modern era
14. 0:23where being good is expected. You have
15. 0:25to be better than good. And what does
16. 0:27that mean? That means you have to learn
17. 0:29how to do marketing and sales. How many
18. 0:31of you watching this video think you
19. 0:33know of somebody or or that person who's
20. 0:35really good but doesn't get any work?
21. 0:37And how many people have witnessed this
22. 0:39where you you know you're not as good or
23. 0:40they're not as good, but they seem to
24. 0:42get the lion's share of the
25. 0:42opportunities. Just type me in the
26. 0:44comments. So, we have to acknowledge the
27. 0:46reality of the world versus the ideal
28. 0:48world in which we live in. We want to
29. 0:49say everything's based on meritocracy,
30. 0:51based on merit, that you get the
31. 0:53opportunities. This is not how it works.
32. 0:55People hire who they know, like, and
33. 0:56trust. This is not a new idea. So, if
34. 0:58you are not well known,
35. 1:00the chance of you getting work is going
36. 1:02to decrease tremendously because they
37. 1:04don't know that you exist, let alone to
38. 1:06call you. If you don't do any media, PR,
39. 1:09promotions, direct marketing, you don't
40. 1:11do any of that stuff, how is someone
41. 1:13going to get to know you? So, what we
42. 1:14want to say is, would you like to be the
43. 1:16master of your own destiny, to write
44. 1:17your own chapters in your book? If you
45. 1:19do, you have to be proactive, not
46. 1:21reactive. So, you can choose whatever
47. 1:23method works for you that you become a
48. 1:25little bit better known than your
49. 1:26competitors. However you choose to do
50. 1:28that, it's up to you.