no one wants to hear this, but the claude code era is coming to an end.. — Transcript
Full transcript
- 0:00A year ago, I told you to stop learning
- 0:01N8N. Now that video's been watched
- 0:03almost a quarter of a million times.
- 0:04Well, the same thing is now true of
- 0:06Claude and honestly of whatever tool is
- 0:08going to be coming after Claude. Now,
- 0:10Claude isn't going anywhere or Chat GPT
- 0:13for that matter. So, if you've been
- 0:14spending this whole year just trying to
- 0:15keep up with every new Claude feature,
- 0:17this video is for you. I'm going to be
- 0:19teaching you what the next step actually
- 0:20is, whether you're automating your own
- 0:22business or selling this to other
- 0:24businesses. Let's get into it. So, to
- 0:25start, let's go back a few years. If you
- 0:27wanted two applications inside of a
- 0:28business to actually talk to each other,
- 0:30you typically used one of these three
- 0:33different tools right here: Zapier,
- 0:35make.com, or N8N. You typically just
- 0:37have a blank canvas. You just drag the
- 0:39box onto it for each application, and
- 0:41then you just simply wired them
- 0:43together. So, maybe a lead fills out a
- 0:44form, it lands in the CRM, and the sales
- 0:46rep gets a message. That's a workflow.
- 0:48Honestly, getting one of those to run
- 0:50reliably was real technical work where
- 0:52you needed credentials for every
- 0:54application. You need to be mapping
- 0:55every field, handling all of the errors,
- 0:57and testing it until it stopped
- 0:59breaking. That's what businesses were
- 1:01paying for. Now, N8N, as we all know,
- 1:03got really popular and for a long time
- 1:04it was most of this channel. Four of my
- 1:06five like watched videos have been N8N
- 1:09inside of the title. Four of my top five
- 1:11watched videos have N8N in the title.
- 1:13And then a little bit later, the tools
- 1:15started doing that part themselves. Like
- 1:16this summer, N8N put out the N8N
- 1:18assistant. You just describe the
- 1:20workflow in plain words and it builds
- 1:21it, it tests it, and it fixes the steps
- 1:23that actually failed. And it's still
- 1:24labeled a preview, but Make and Zapier
- 1:26have their own versions of this as well.
- 1:27So, building the workflow by hand
- 1:29stopped being the hard part. And by
- 1:31then, a lot of people had already moved
- 1:32on to these coding agents, and the big
- 1:34one, as we all know it, is Claude Code.
- 1:36Now, Claude Code, if you're unfamiliar
- 1:38and you live under a rock, this is just
- 1:39an agent that works directly on your
- 1:41files where you just give it the job in
- 1:43plain words, and it reads it, it writes
- 1:45it, and it runs the things. It checks
- 1:46its own outputs, and it keeps going
- 1:48until the job is actually done. So,
- 1:50there's no workflow to be building here.
- 1:51You just hand over the work. And this
- 1:53got really popular really fast. In the
- 1:55first week of January, like more people
- 1:57were searching for Claude code than for
- 1:59N8N and it's been ahead every week since
- 2:01that point. So, I moved over as well.
- 2:03Majority people have as well. Now, I
- 2:05went from teaching N8N to teaching
- 2:07Claude code and the Claude videos on
- 2:08this channel have been watched over
- 2:10600,000 times just this year. But, more
- 2:12importantly, this a little bit later
- 2:13moved out of the terminal because
- 2:15earlier this year Anthropic put the same
- 2:17agent inside of the regular Claude
- 2:19desktop application and they just called
- 2:20it Code Work. And on the team and
- 2:22enterprise plans, an owner can just
- 2:23simply upload a skill which is a written
- 2:25set of instructions for just one job and
- 2:27everybody in the company, they have
- 2:28access to that right away. And it's not
- 2:30only Claude, either. By the way, like by
- 2:32June Open AI said that Codex had passed
- 2:345 million people using it every week and
- 2:36about one in five of them aren't even a
- 2:38developer. I'm not a developer myself. I
- 2:40hardly consider myself to be a
- 2:41developer. So, operating the tool used
- 2:43to take somebody technical, but now it
- 2:45just takes somebody who can actually
- 2:46type a sentence on a keyboard. Now,
- 2:48really quick, look at my channel. In the
- 2:49first half of the last year, I posted 61
- 2:52full-length videos and 33 of them were
- 2:53about N8N. This year, I posted close to
- 2:56150 and over 70 of them were just
- 2:58Claude-related videos. And to that, I do
- 3:00want to say that N8N didn't fall off
- 3:02because in that same stretch, the
- 3:03company more than doubled in value from
- 3:05two and a half billion dollars to over
- 3:06five billion. The tool, it keeps
- 3:08winning. It just wasn't the thing to
- 3:10actually be teaching anymore. And
- 3:11honestly, I don't think this stops with
- 3:12Claude, either. The CEO of Airbnb told a
- 3:15room of investors in September that they
- 3:17are going to be more than 50 companies
- 3:19just like Anthropic, maybe 100. And I
- 3:21can't tell you if that number is exactly
- 3:23right, but if operating one tool is your
- 3:26whole skill, you start over every time
- 3:28the tool changes. I did it with Make and
- 3:31then with N8N and then with Claude. The
- 3:33only thing that came with me each time
- 3:35was what I knew about how a business
- 3:37actually runs. By the way, we actually
- 3:39made a completely free course on how to
- 3:40grow your own AI business inside of the
- 3:43link down below in the description. It's
- 3:44completely free. You can sign up there
- 3:46to learn how to actually start and grow
- 3:48a profitable AI business just like we
- 3:50have done at Reprise. And if you're
- 3:51business owner watching this and you
- 3:52want to actually start using AI in your
- 3:54business, you can book in a call with
- 3:55our team or at the very least learn
- 3:57more. Link will be down below in the
- 3:59description. So, to kind of tie all
- 4:00these things together, if it's not the
- 4:01tool, what is a business actually going
- 4:03to be paying for? Well, it's broken down
- 4:05into one of four different things. One,
- 4:08it's going to be time back. And just to
- 4:09pull an example out of a hat, home
- 4:10service company, they told us they were
- 4:11spending about 80 hours a month just on
- 4:13quotes and job preparation. The second
- 4:15one is going to be lower cost. 10-person
- 4:18accounting firm, they were spending
- 4:19about 25 to 35 hours a week just typing
- 4:22numbers into QuickBooks. Number three is
- 4:24more revenue. Dermatology group that we
- 4:26actually worked with in the past, they
- 4:27had about 40 locations. They were just
- 4:29missing calls every single day. That's
- 4:31revenue being lost. And then number
- 4:32four, having an edge. So, something that
- 4:34it can offer that your competitor down
- 4:36the street cannot. And we're all seeing
- 4:38that the motes nowadays and what is
- 4:40actually non-replaceable is being
- 4:42dropped to the floor. Now, the owner
- 4:44themselves typically won't use those
- 4:45words. They'll say like, "Can you
- 4:46automate our customer service?" And what
- 4:48they mean is like, "We answer the same
- 4:50kind of questions all day, every day.
- 4:52That's time." Or maybe they'll be saying
- 4:54like, "We need better lead tracking."
- 4:55Which means that leads are falling
- 4:56through somewhere. That, in that case,
- 4:58is going to be revenue. So, part of the
- 5:00job is just working out which of the
- 5:01four it really is. And what we've
- 5:03actually seen is most people are selling
- 5:05time because it's the easiest one to be
- 5:06seen. But a business will pay a lot more
- 5:08to stop losing customers than to save an
- 5:10hour on a simple report. And just to
- 5:12show you, I'm not guessing at those
- 5:14numbers. My company, Reprise, we went
- 5:15back through every single request that
- 5:17we've ever received, about 1,800 of
- 5:19them. And when you narrow that down to
- 5:20business owners describing what they
- 5:22actually wanted, it's about 360. And the
- 5:24four most common things were chasing
- 5:27follow-ups, 152 times. Weekly reports,
- 5:30127.
- 5:32The inbox and phones, 92. And onboarding
- 5:34new clients, this is about 91 inquiries.
- 5:36And there's actually one more number in
- 5:38there. We had 192 teams filled out their
- 5:41goals list on our growth plan form. You
- 5:43guys can see that in the link in the
- 5:44description, but 68 of them, so about
- 5:47one in three, ticked they are not sure
- 5:49yet. Show me where AI helps the most.
- 5:51Those are teams that are already wanting
- 5:53AI and they just couldn't say where it
- 5:55should be going and that is a majority
- 5:57of businesses from what we have found.
- 5:59And it's the same exact case outside of
- 6:01our own leads that came in. Goldman
- 6:02Sachs, they surveyed about 1,250
- 6:05small business owners from its own
- 6:06program this year. Three out of four
- 6:08already use AI, but only 14% say it's
- 6:10fully built into the core operations.
- 6:12So, the tool, it's already in the
- 6:14building. What's missing is somebody who
- 6:16can take it from, you know, like we use
- 6:18this sometimes to the business actually
- 6:20runs effectively on this. And there's no
- 6:22shortage of people who know the tool. I
- 6:25think we all know that at this point.
- 6:26Almost half of our inquiry forms, 637
- 6:30out of about 1,300, came from people who
- 6:32just wanted to build or resell AI
- 6:34themselves. So, what I did, I put
- 6:36everybody in AI right now, me included,
- 6:38into three different groups. We have the
- 6:40tourist, they just collect tools. They
- 6:42know every feature the day that it
- 6:44ships. And they haven't shipped really
- 6:46anything themselves that's really worth
- 6:48a damn. The builder, they get something
- 6:50working, but just for themselves. So,
- 6:52maybe this is a system that's going to
- 6:54be sorting their inbox perhaps or maybe
- 6:56it writes the reports. Nobody's paying
- 6:58for it. And then the operator, they have
- 7:00put a system inside of a real business.
- 7:02The business pays for the result and it
- 7:04just keeps running when the operator
- 7:05isn't in the room. And I get why people
- 7:07stay as a tourist, this first step right
- 7:09here. Nobody ever turns you down for
- 7:12watching one more tutorial and a
- 7:13business owner definitely can. And the
- 7:15builder's trap is thinking that the next
- 7:17build is the one that actually gets them
- 7:19paid. But AI has already made the build
- 7:21part incredibly cheap and easy to do. An
- 7:24operator, they actually get paid for
- 7:26knowing which build a business will
- 7:27actually be paying for and for just like
- 7:30standing behind this. Now, just a quick
- 7:32check, take your last seven days and
- 7:34just count the hours that you have spent
- 7:36learning or building and the messages
- 7:38that you have actually sent out to
- 7:40business owners. If that second number
- 7:42is close to zero, you know which one you
- 7:44are, and that's how you determine which
- 7:46path you actually fall under. So, that
- 7:48is what I would learn instead of Claude.
- 7:50How to get from this tourist into
- 7:52becoming this operator. And it shouldn't
- 7:53be to your surprise that it's really
- 7:55only one thing that you need to be
- 7:56doing. And before I get into what that
- 7:58actually is, I want to cover the five
- 7:59levels of work. So, what does an
- 8:01operator do that a tourist doesn't?
- 8:04Well, level one, this is just going to
- 8:06be operating the tool. That's the level
- 8:08that the N N assistant
- 8:10fundamentally took over. Level two, this
- 8:13is connecting different systems. So, the
- 8:15agents, they plug into most
- 8:17applications, APIs directly now, but not
- 8:20all of them, I will say. But, for
- 8:21example, we just built a phone agent for
- 8:23a radiology clinic whose patient record
- 8:25systems was locked with no way in. We
- 8:27couldn't access their PMS system. So,
- 8:29the bookings, they go into a calendar,
- 8:31and the staff copies them across every
- 8:33morning. Somebody still had to make that
- 8:35call. So, there is a little bit of a
- 8:36human in the loop. Anyways, level three
- 8:37is designing the fix once somebody hands
- 8:40you the problem. actually built a test
- 8:41for this, and it's just real business
- 8:43tasks across different applications with
- 8:45nobody having to help the AI. When that
- 8:47test actually came out this spring, the
- 8:48best model passed about one in 10. And
- 8:50right now, the best one passes about
- 8:52half of that. So, they've tightened the
- 8:54test since then, so it's not exactly
- 8:56like for like, but it's a big jump. And
- 8:58when the models failed, most of the
- 8:59time, they still reported the task as
- 9:01done. So, level three, it's going fast,
- 9:04but it isn't gone. Now, level four, this
- 9:06is finding the real problem, which
- 9:08usually isn't the one that the owner
- 9:09tells you about. five is changing how
- 9:11the business actually runs once you have
- 9:13found that real leak. Now, the closest
- 9:15test for that, it just hands the AI
- 9:16whole freelance projects that somebody
- 9:18really got paid to do. And the best
- 9:19model right now, it just turns in work
- 9:21that a client would accept at about one
- 9:23in five. And the demand, it's moving the
- 9:25same way. When on Upwork this June, AI
- 9:28applications and integration, this was
- 9:30the fastest growing category for new
- 9:31contracts inside of the states. So, the
- 9:33bottom of that pyramid is what the tools
- 9:36are actually taking, and then the top is
- 9:38where the work is effectively going
- 9:40right now. So, to give you an example,
- 9:41here's level four on a past project. So,
- 9:43we had a property management company
- 9:44about 400 units. I use this example
- 9:46quite often, but there was 12 people on
- 9:48staff. They told us that their problem
- 9:50was in tenant messages when we were
- 9:51actually talking to leadership. So, we
- 9:53do the same questions over and over
- 9:55again about 15 hours a week for each
- 9:57manager from what we were finding. And a
- 9:59bot that answers tenant questions isn't
- 10:01easy build and what would seem like the
- 10:03next step for them. However, when we go
- 10:05down to the bottom of the ladder, going
- 10:06down the chain of command, and we're
- 10:08talking to the people who actually do
- 10:09this work, we're looking at how the
- 10:11place actually ran, and the bigger
- 10:12problem was new leads. So, people asking
- 10:14about renting a unit. Now, these were
- 10:16coming in from, you know, range of
- 10:18different sources, and nobody was
- 10:19qualifying them. And reply, it took them
- 10:22about 3 to 4 hours, and about 30% of
- 10:24them were just simply being lost. So,
- 10:26that was what got fixed first, and then
- 10:28after the build, a new lead got an
- 10:29answer in literally 18 seconds on
- 10:31average, and 97% they heard back in
- 10:34under 30. That's measured 8 months in.
- 10:36And then the tenant messages, these did
- 10:38get handled as well from about 15 hours
- 10:40a week for each manager down to under
- 10:42five. So, my point with all of this is
- 10:44it's rarely where the owner actually
- 10:46thinks it is. We audited a supplement
- 10:48brand that was sure that their ads were
- 10:49the problem, but the ads, they were
- 10:51actually completely fine, but only about
- 10:5222% of people were finishing the
- 10:54checkout when a normal store is
- 10:55somewhere about 40 and 60. Now, the
- 10:57express checkout buttons, they were just
- 10:58switched off in the cart with 98% of the
- 11:01traffic on their phones, and the
- 11:02checkout pages, they said that shipping
- 11:04takes 15 to 20 business days. So, it was
- 11:06just a toggle in a shipping label. That
- 11:08is it. Knowing every feature inside of
- 11:11Claude would not have found either of
- 11:12those. What found them was following
- 11:14just one lead all the way through the
- 11:16business, where it comes in, who's
- 11:18actually seeing this first, how long
- 11:20until somebody replies, and where it
- 11:21goes cold. So, just to tie that all
- 11:23together, the leaders, they think that
- 11:25they need to be automating something to
- 11:26go ahead and automate it or hire
- 11:27somebody to do that project, but it's
- 11:30not actually generating any returns.
- 11:31Nobody's using it. If we go back to
- 11:33those statistics of only about 14%
- 11:35actually have an AI strategy and that is
- 11:37actually working for them effectively
- 11:39inside of the operation. Okay, so once
- 11:41you have actually found a problem, where
- 11:43does the answer live? Well, it's not
- 11:45going to be inside of the model. Every
- 11:47business, they run the same models. I've
- 11:48got the same Claude that a
- 11:49billion-dollar company has and so do
- 11:51you. But what's different is what the
- 11:53business knows. So how they actually
- 11:55quote a job, which customers are getting
- 11:56called back first, what the owner does
- 11:58when a client is unhappy. And in most
- 12:00businesses, that's sitting in two or
- 12:02three people's heads. So the job is just
- 12:04to get this into one folder of plain
- 12:06files. Now the work itself, a rules file
- 12:09for how you want it done, skills for the
- 12:11repeatable jobs, and connections to the
- 12:13applications that it is allowed to be
- 12:15using. Now once this is written down
- 12:17like that, any agent can be working from
- 12:20this and it's one of the most
- 12:21fundamental steps. And to add to that,
- 12:23these big companies are already doing
- 12:24this. The CEO of Airbnb, he said in
- 12:26September that he built what he calls a
- 12:28brain. It's trained on about 50,000 of
- 12:31the company's documents and thousands of
- 12:32its slides and that he has cut his own
- 12:35meetings in half. One of the presidents
- 12:36of Salesforce, the one who runs their
- 12:38platform, said that the same month that
- 12:40the models are going to keep changing
- 12:41and intelligence is going to be
- 12:43available everywhere. Now what sets a
- 12:45company apart is the context that it
- 12:47actually brings to it. We actually built
- 12:48a small version of this for a surf camp
- 12:50in Costa Rica where they wanted a voice
- 12:51agent, but their guests, they were also
- 12:53asking on WhatsApp, on the website chat,
- 12:56and over email. So they had a bunch of
- 12:57different channels. So we built one
- 12:59knowledge base that all four read from.
- 13:01So when a price changes, they change it
- 13:03in just simply one place. And this is
- 13:05actually how I run my company as well.
- 13:06We have one folder with a cloud.md file
- 13:08and an agents.md file sitting right next
- 13:11to each other. Claude reads the first
- 13:13one, Codex reads the second one, and
- 13:14they say the same thing. I'm not to
- 13:16scare you, but the big companies,
- 13:17they're much further along on all of
- 13:19this and you can actually read what
- 13:20they've been doing. McKinsey's survey
- 13:22this year, they found that four in 10
- 13:24companies over a billion dollars in
- 13:25revenue are actually scaling AI agents
- 13:27in at least one part of their business.
- 13:28Now, last year, that was only about a
- 13:30quarter and under that line, it's about
- 13:32two in 10 and it did not move. And they
- 13:34themselves, like they're not betting on
- 13:35one tool. In one survey this summer of
- 13:37about 100 mostly large companies, the
- 13:39average was three agent platforms
- 13:41running at the same time. On top of
- 13:42that, Salesforce, they put out a
- 13:44blueprint for running all of that and it
- 13:46has six different parts right here. So,
- 13:48we have the context, which is what the
- 13:49company actually knows. We then have
- 13:51agency, so how the agent plans the work,
- 13:54and then we have action, the
- 13:55applications that this is going to be
- 13:57connected to, governance, the policies
- 13:59and security that it actually follows,
- 14:01security, what it's allowed to see, what
- 14:03it's allowed to do, and then we have the
- 14:05model. So, the model is one part out of
- 14:08six different things. A small business,
- 14:11they have the model and almost nothing
- 14:13from these other five different pieces.
- 14:15And we actually built two different
- 14:16systems for an accounting firm whose
- 14:17contract said that the financial data
- 14:19simply just could not touch anybody
- 14:20else's cloud. So, the whole thing, it
- 14:22runs on their server. One line in a
- 14:24contract is just fundamentally deciding
- 14:27how it got built and no model was ever
- 14:29going to be knowing that unless we had
- 14:31that context. And that gap between
- 14:33having the tool and having the rest of
- 14:35it, this is the actual work. And closing
- 14:37it for one business is something that
- 14:39you can learn and something that you can
- 14:40be selling. So, how do you actually
- 14:42price this? How do we price this? Well,
- 14:44most people price their own hours, I
- 14:45will say, and then later down the line,
- 14:47the faster they build, the less that
- 14:49they are getting paid, which is
- 14:51inevitable. So, I worked it out in two
- 14:52different ways. The first is cost. Let's
- 14:55say a task takes somebody about 15 hours
- 14:57a week and that person costs $30 an
- 14:59hour. Now, over 52 weeks, that's $23,400
- 15:04a year. Add 15 to 12% for benefits and
- 15:06overhead and the manager's time and it's
- 15:08around 27 and a half thousand. And then
- 15:11add the revenue that they're actually
- 15:12losing while it stays broken. For the
- 15:14property manager, that was every lease
- 15:16that they were not signing. Now, the
- 15:17second one is actually capacity. It's
- 15:19usually the bigger number. To me you an
- 15:20example of what this looks like, another
- 15:22ad agency that we're working with, they
- 15:23had about 80 clients, they had seven
- 15:25pods of strategists, and no room for any
- 15:27other clients without hiring. So, we
- 15:29just simply built one workflow for the
- 15:30reporting, and it freed up about a
- 15:31quarter of every one of their
- 15:33strategists' times. And that is room for
- 15:35about two more clients per pod. So, if
- 15:38we look at seven pods, about 14 clients
- 15:40at $3,000 a month each, that's going to
- 15:43be $42,000 a month or $504,000 a year
- 15:46with the same people. And it's only
- 15:47worth that if they can actually fill the
- 15:49room, but that's the number that you are
- 15:50going to be pricing against. And the
- 15:52build fee usually isn't the whole deal.
- 15:55Now, on most of our projects going live,
- 15:56it starts out at a retainer of about
- 15:58anywhere from like $500 to $1,500 a
- 16:00month. Often, it can be much, much more
- 16:02because just somebody has to keep this
- 16:04running. Now, if you are wondering how
- 16:05you actually get clients and get a
- 16:07business to say yes, a stranger isn't
- 16:09just going to be handing you their whole
- 16:10business. So, with this, you start with
- 16:13just one small fix that they can
- 16:15actually see is working. Now, in the
- 16:16past, we quoted a firm with over 35
- 16:18million records in an old database, and
- 16:20their owner, as he should be, was
- 16:22nervous about anybody touching that
- 16:23server. So, phase one, it ran on a test
- 16:26copy of his data at about $7,000 instead
- 16:29of 22. And you can actually find that
- 16:31fix before you ever are talking to them.
- 16:33So, you fill out the contact form on
- 16:35their website like a normal customer,
- 16:37and just start a timer. If it takes them
- 16:385 hours to get back to you, well, okay,
- 16:41well, you found the problem. And you can
- 16:42tell them exactly how long it took, and
- 16:44that can be your way in, one of many
- 16:46different ways in. Again, we cover so
- 16:48many other tips and tricks and
- 16:49strategies on how to actually grow and
- 16:51start a profitable AI business. Look me
- 16:54down below in the description inside of
- 16:55our school community. Number three, if
- 16:56you do not have results to show yet, you
- 16:58can just take the risk off of them with
- 17:00some sort of guarantee. You needs to be
- 17:02doing some sort of risk reversal. So, if
- 17:05the result that you promised doesn't
- 17:06show up, you carry the cost. Or maybe if
- 17:08you're doing some sort of lead
- 17:09generation offer, well, in this case,
- 17:11they only pay for the meetings that you
- 17:12bring them. This is going to allow them
- 17:14to have zero risk, where you take all of
- 17:16the risk, and it shows them that you
- 17:18have the confidence in delivering the
- 17:20result for them. Even still, if they
- 17:22work with you and nothing happens,
- 17:24there's nothing that they actually lose,
- 17:25of course, except for the time. Number
- 17:27four is promising less than you think
- 17:28that you will deliver. So, on the
- 17:30property project example, we told them
- 17:32that we had a 73% return in the first
- 17:34year. So, that payback period and it
- 17:36came in at 123. So, obviously a better
- 17:39result that we were hoping for. Number
- 17:40five, sometimes you just have to be
- 17:42saying no. We actually won a recruiting
- 17:44platform against two other bidders and
- 17:46we were just this most expensive of the
- 17:47three. They wanted us to scrape from
- 17:49LinkedIn and we refused to do that
- 17:51because it would have gotten their
- 17:52account banned. Saying no to that
- 17:54actually builds trust. And it's not to
- 17:55say that we didn't end up scraping
- 17:57LinkedIn, but there is workarounds.
- 17:58However, their strategy on what they
- 18:00want to do was what we were saying no
- 18:02to. Now, pretty fair objection to all of
- 18:04this and pretty common objection, I will
- 18:05say, was one of the top comments under
- 18:07last year's video. It's all great until
- 18:09something goes wrong and nobody knows
- 18:11how to be fixing this. And honestly,
- 18:13that's completely correct and I have
- 18:15this multiple times over. We had a
- 18:16clinic where the agent just started
- 18:18double booking appointments in front of
- 18:19their staff and their patients. We
- 18:21nearly lost the client as you would
- 18:22expect and it came down to just one
- 18:24setting that was skipping the
- 18:25availability check. So, just a simple
- 18:27overlook from my team and we just put a
- 18:29real check in front of every booking and
- 18:31gave the staff a switch to take over any
- 18:33chat and that fix is what allowed us to
- 18:35keep them. So, the technical side,
- 18:37obviously it still matters. Learn the
- 18:39tool until you can judge its work and
- 18:41find out why it's actually wrong and
- 18:43then you stop studying it. I still still
- 18:45use Claude every single day. I just
- 18:46don't stop at Claude. So, if I was
- 18:48starting over completely from zero
- 18:50today, this is what I would do in this
- 18:52exact order. One is pick one kind of
- 18:55business and just stay inside of it. So,
- 18:57maybe property managers, accounting
- 18:59firms, clinics, whichever one you can
- 19:01actually get in front of. It takes a
- 19:03year or two to really learn an industry
- 19:05if you don't have any of that industry
- 19:06experience yourself and nobody can be
- 19:08copying that out of a tutorial and
- 19:09that's where you can [clears throat] get
- 19:10your edge. Number two is finding one
- 19:13problem that you can actually measure
- 19:14before you ever are speaking to your
- 19:16prospects. Whether anybody picks up the
- 19:18after hours on their phones, how long a
- 19:20quote actually takes to come back, and
- 19:22then number three, writing down how the
- 19:24business works before you are building
- 19:26anything. That's usually on a
- 19:27conversation with each department head,
- 19:29and it all just goes in one folder. And
- 19:30then number four, is just building one
- 19:32fix for one business and measuring it.
- 19:34That's it. So, you start with something
- 19:36that happens every day and actually
- 19:37touches money or their time, and you
- 19:40write down the number before and after.
- 19:42Now, our proposals, they don't say that
- 19:44the systems work well. They say that it
- 19:46has to sort at least 90% of a test set
- 19:49of emails correctly. So, having some
- 19:51sort of gold standard that you're going
- 19:53to be measuring against and defining
- 19:54that success criteria. And then number
- 19:56five, last but not least, is selling
- 19:58that same fix to the next business just
- 20:01like it and pricing it on the result.
- 20:03After five or 10 of these, what took you
- 20:05weeks started to take you days. Now, I'm
- 20:07not going to be sitting here telling you
- 20:08which of these tool wins next year
- 20:10because I simply don't know. It honestly
- 20:12doesn't matter. What I do know is that
- 20:14these tools that I teach on this
- 20:16channel, they change twice in a little
- 20:18over two years. Honestly, way more than
- 20:19twice, I I can say. Uh whether that's
- 20:22going from ChatGPT to Hermes, Grok Bot,
- 20:24whatever it may be. That whole time,
- 20:26businesses asked my company for the same
- 20:28things. The follow-ups, the reporting,
- 20:30the phones, and the onboarding, and
- 20:32automating all this stuff. And those
- 20:33problems, they were there long before
- 20:36any of these tools have came into
- 20:37existence. So, this week, you need to
- 20:40just simply be picking one of these
- 20:41businesses that I've covered or any
- 20:43other business, finding what actual
- 20:45business is going to be a little
- 20:47underserved, whatever it may be. There's
- 20:48a lot of criteria and a lot of nuances
- 20:50that you need to be determining for what
- 20:52niche, what offer you should be having,
- 20:54and that's exactly what we cover inside
- 20:55of the school community. But, anyways,
- 20:57just pick one business, run that contact
- 20:59form test on them if that's what you
- 21:01want to be going with. So, for example,
- 21:03going to a law firm, filling out their
- 21:04inquiry form, seeing how long it takes
- 21:06for them to fill out or get back to you
- 21:08for that point. And then you can pitch
- 21:10them saying, "Hey, it took you this long
- 21:11to get back to me. I can only imagine
- 21:13this is happening to a lot of other
- 21:14leads." Just one example of many
- 21:16different things that you could be
- 21:17offering and getting your foot in the
- 21:18door to just have these conversations.
- 21:20But anyways, for those of you guys who
- 21:22are interested in starting or growing
- 21:24your own AI business, there's so many
- 21:25nuanced problems and questions, and that
- 21:27is what our free school community aims
- 21:29to solve. So, make sure to check that
- 21:31out. Link will be down below in the
- 21:32description. And if you want to see what
- 21:33this actually looks like inside of real
- 21:35business, I just uploaded a video
- 21:36preceding this one covering all of our
- 21:39learnings, all of our lessons from
- 21:40implementing AI inside of real
- 21:42businesses. So, make sure to check that
- 21:44out if you want to see the before and
- 21:46afters and all the results and all that
- 21:47stuff. And if you're business owner just
- 21:49looking to implement AI this year, beat
- 21:51out your competitors before they start
- 21:53using AI, then make sure to book in a
- 21:55call. Link will be down below in the
- 21:56description to actually work with us.
- 21:58We'll hop on a call, see where your
- 22:00problems are, and how we can help you.
- 22:01But in any case, thank you guys for
- 22:03watching, and I'll see you in the next
- 22:04video.
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