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no one wants to hear this, but the claude code era is coming to an end.. — Transcript

by Nick Puru | AI Automation · 5,105 words · 718 segments · language en · Watch on YouTube

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  1. 0:00A year ago, I told you to stop learning
  2. 0:01N8N. Now that video's been watched
  3. 0:03almost a quarter of a million times.
  4. 0:04Well, the same thing is now true of
  5. 0:06Claude and honestly of whatever tool is
  6. 0:08going to be coming after Claude. Now,
  7. 0:10Claude isn't going anywhere or Chat GPT
  8. 0:13for that matter. So, if you've been
  9. 0:14spending this whole year just trying to
  10. 0:15keep up with every new Claude feature,
  11. 0:17this video is for you. I'm going to be
  12. 0:19teaching you what the next step actually
  13. 0:20is, whether you're automating your own
  14. 0:22business or selling this to other
  15. 0:24businesses. Let's get into it. So, to
  16. 0:25start, let's go back a few years. If you
  17. 0:27wanted two applications inside of a
  18. 0:28business to actually talk to each other,
  19. 0:30you typically used one of these three
  20. 0:33different tools right here: Zapier,
  21. 0:35make.com, or N8N. You typically just
  22. 0:37have a blank canvas. You just drag the
  23. 0:39box onto it for each application, and
  24. 0:41then you just simply wired them
  25. 0:43together. So, maybe a lead fills out a
  26. 0:44form, it lands in the CRM, and the sales
  27. 0:46rep gets a message. That's a workflow.
  28. 0:48Honestly, getting one of those to run
  29. 0:50reliably was real technical work where
  30. 0:52you needed credentials for every
  31. 0:54application. You need to be mapping
  32. 0:55every field, handling all of the errors,
  33. 0:57and testing it until it stopped
  34. 0:59breaking. That's what businesses were
  35. 1:01paying for. Now, N8N, as we all know,
  36. 1:03got really popular and for a long time
  37. 1:04it was most of this channel. Four of my
  38. 1:06five like watched videos have been N8N
  39. 1:09inside of the title. Four of my top five
  40. 1:11watched videos have N8N in the title.
  41. 1:13And then a little bit later, the tools
  42. 1:15started doing that part themselves. Like
  43. 1:16this summer, N8N put out the N8N
  44. 1:18assistant. You just describe the
  45. 1:20workflow in plain words and it builds
  46. 1:21it, it tests it, and it fixes the steps
  47. 1:23that actually failed. And it's still
  48. 1:24labeled a preview, but Make and Zapier
  49. 1:26have their own versions of this as well.
  50. 1:27So, building the workflow by hand
  51. 1:29stopped being the hard part. And by
  52. 1:31then, a lot of people had already moved
  53. 1:32on to these coding agents, and the big
  54. 1:34one, as we all know it, is Claude Code.
  55. 1:36Now, Claude Code, if you're unfamiliar
  56. 1:38and you live under a rock, this is just
  57. 1:39an agent that works directly on your
  58. 1:41files where you just give it the job in
  59. 1:43plain words, and it reads it, it writes
  60. 1:45it, and it runs the things. It checks
  61. 1:46its own outputs, and it keeps going
  62. 1:48until the job is actually done. So,
  63. 1:50there's no workflow to be building here.
  64. 1:51You just hand over the work. And this
  65. 1:53got really popular really fast. In the
  66. 1:55first week of January, like more people
  67. 1:57were searching for Claude code than for
  68. 1:59N8N and it's been ahead every week since
  69. 2:01that point. So, I moved over as well.
  70. 2:03Majority people have as well. Now, I
  71. 2:05went from teaching N8N to teaching
  72. 2:07Claude code and the Claude videos on
  73. 2:08this channel have been watched over
  74. 2:10600,000 times just this year. But, more
  75. 2:12importantly, this a little bit later
  76. 2:13moved out of the terminal because
  77. 2:15earlier this year Anthropic put the same
  78. 2:17agent inside of the regular Claude
  79. 2:19desktop application and they just called
  80. 2:20it Code Work. And on the team and
  81. 2:22enterprise plans, an owner can just
  82. 2:23simply upload a skill which is a written
  83. 2:25set of instructions for just one job and
  84. 2:27everybody in the company, they have
  85. 2:28access to that right away. And it's not
  86. 2:30only Claude, either. By the way, like by
  87. 2:32June Open AI said that Codex had passed
  88. 2:345 million people using it every week and
  89. 2:36about one in five of them aren't even a
  90. 2:38developer. I'm not a developer myself. I
  91. 2:40hardly consider myself to be a
  92. 2:41developer. So, operating the tool used
  93. 2:43to take somebody technical, but now it
  94. 2:45just takes somebody who can actually
  95. 2:46type a sentence on a keyboard. Now,
  96. 2:48really quick, look at my channel. In the
  97. 2:49first half of the last year, I posted 61
  98. 2:52full-length videos and 33 of them were
  99. 2:53about N8N. This year, I posted close to
  100. 2:56150 and over 70 of them were just
  101. 2:58Claude-related videos. And to that, I do
  102. 3:00want to say that N8N didn't fall off
  103. 3:02because in that same stretch, the
  104. 3:03company more than doubled in value from
  105. 3:05two and a half billion dollars to over
  106. 3:06five billion. The tool, it keeps
  107. 3:08winning. It just wasn't the thing to
  108. 3:10actually be teaching anymore. And
  109. 3:11honestly, I don't think this stops with
  110. 3:12Claude, either. The CEO of Airbnb told a
  111. 3:15room of investors in September that they
  112. 3:17are going to be more than 50 companies
  113. 3:19just like Anthropic, maybe 100. And I
  114. 3:21can't tell you if that number is exactly
  115. 3:23right, but if operating one tool is your
  116. 3:26whole skill, you start over every time
  117. 3:28the tool changes. I did it with Make and
  118. 3:31then with N8N and then with Claude. The
  119. 3:33only thing that came with me each time
  120. 3:35was what I knew about how a business
  121. 3:37actually runs. By the way, we actually
  122. 3:39made a completely free course on how to
  123. 3:40grow your own AI business inside of the
  124. 3:43link down below in the description. It's
  125. 3:44completely free. You can sign up there
  126. 3:46to learn how to actually start and grow
  127. 3:48a profitable AI business just like we
  128. 3:50have done at Reprise. And if you're
  129. 3:51business owner watching this and you
  130. 3:52want to actually start using AI in your
  131. 3:54business, you can book in a call with
  132. 3:55our team or at the very least learn
  133. 3:57more. Link will be down below in the
  134. 3:59description. So, to kind of tie all
  135. 4:00these things together, if it's not the
  136. 4:01tool, what is a business actually going
  137. 4:03to be paying for? Well, it's broken down
  138. 4:05into one of four different things. One,
  139. 4:08it's going to be time back. And just to
  140. 4:09pull an example out of a hat, home
  141. 4:10service company, they told us they were
  142. 4:11spending about 80 hours a month just on
  143. 4:13quotes and job preparation. The second
  144. 4:15one is going to be lower cost. 10-person
  145. 4:18accounting firm, they were spending
  146. 4:19about 25 to 35 hours a week just typing
  147. 4:22numbers into QuickBooks. Number three is
  148. 4:24more revenue. Dermatology group that we
  149. 4:26actually worked with in the past, they
  150. 4:27had about 40 locations. They were just
  151. 4:29missing calls every single day. That's
  152. 4:31revenue being lost. And then number
  153. 4:32four, having an edge. So, something that
  154. 4:34it can offer that your competitor down
  155. 4:36the street cannot. And we're all seeing
  156. 4:38that the motes nowadays and what is
  157. 4:40actually non-replaceable is being
  158. 4:42dropped to the floor. Now, the owner
  159. 4:44themselves typically won't use those
  160. 4:45words. They'll say like, "Can you
  161. 4:46automate our customer service?" And what
  162. 4:48they mean is like, "We answer the same
  163. 4:50kind of questions all day, every day.
  164. 4:52That's time." Or maybe they'll be saying
  165. 4:54like, "We need better lead tracking."
  166. 4:55Which means that leads are falling
  167. 4:56through somewhere. That, in that case,
  168. 4:58is going to be revenue. So, part of the
  169. 5:00job is just working out which of the
  170. 5:01four it really is. And what we've
  171. 5:03actually seen is most people are selling
  172. 5:05time because it's the easiest one to be
  173. 5:06seen. But a business will pay a lot more
  174. 5:08to stop losing customers than to save an
  175. 5:10hour on a simple report. And just to
  176. 5:12show you, I'm not guessing at those
  177. 5:14numbers. My company, Reprise, we went
  178. 5:15back through every single request that
  179. 5:17we've ever received, about 1,800 of
  180. 5:19them. And when you narrow that down to
  181. 5:20business owners describing what they
  182. 5:22actually wanted, it's about 360. And the
  183. 5:24four most common things were chasing
  184. 5:27follow-ups, 152 times. Weekly reports,
  185. 5:30127.
  186. 5:32The inbox and phones, 92. And onboarding
  187. 5:34new clients, this is about 91 inquiries.
  188. 5:36And there's actually one more number in
  189. 5:38there. We had 192 teams filled out their
  190. 5:41goals list on our growth plan form. You
  191. 5:43guys can see that in the link in the
  192. 5:44description, but 68 of them, so about
  193. 5:47one in three, ticked they are not sure
  194. 5:49yet. Show me where AI helps the most.
  195. 5:51Those are teams that are already wanting
  196. 5:53AI and they just couldn't say where it
  197. 5:55should be going and that is a majority
  198. 5:57of businesses from what we have found.
  199. 5:59And it's the same exact case outside of
  200. 6:01our own leads that came in. Goldman
  201. 6:02Sachs, they surveyed about 1,250
  202. 6:05small business owners from its own
  203. 6:06program this year. Three out of four
  204. 6:08already use AI, but only 14% say it's
  205. 6:10fully built into the core operations.
  206. 6:12So, the tool, it's already in the
  207. 6:14building. What's missing is somebody who
  208. 6:16can take it from, you know, like we use
  209. 6:18this sometimes to the business actually
  210. 6:20runs effectively on this. And there's no
  211. 6:22shortage of people who know the tool. I
  212. 6:25think we all know that at this point.
  213. 6:26Almost half of our inquiry forms, 637
  214. 6:30out of about 1,300, came from people who
  215. 6:32just wanted to build or resell AI
  216. 6:34themselves. So, what I did, I put
  217. 6:36everybody in AI right now, me included,
  218. 6:38into three different groups. We have the
  219. 6:40tourist, they just collect tools. They
  220. 6:42know every feature the day that it
  221. 6:44ships. And they haven't shipped really
  222. 6:46anything themselves that's really worth
  223. 6:48a damn. The builder, they get something
  224. 6:50working, but just for themselves. So,
  225. 6:52maybe this is a system that's going to
  226. 6:54be sorting their inbox perhaps or maybe
  227. 6:56it writes the reports. Nobody's paying
  228. 6:58for it. And then the operator, they have
  229. 7:00put a system inside of a real business.
  230. 7:02The business pays for the result and it
  231. 7:04just keeps running when the operator
  232. 7:05isn't in the room. And I get why people
  233. 7:07stay as a tourist, this first step right
  234. 7:09here. Nobody ever turns you down for
  235. 7:12watching one more tutorial and a
  236. 7:13business owner definitely can. And the
  237. 7:15builder's trap is thinking that the next
  238. 7:17build is the one that actually gets them
  239. 7:19paid. But AI has already made the build
  240. 7:21part incredibly cheap and easy to do. An
  241. 7:24operator, they actually get paid for
  242. 7:26knowing which build a business will
  243. 7:27actually be paying for and for just like
  244. 7:30standing behind this. Now, just a quick
  245. 7:32check, take your last seven days and
  246. 7:34just count the hours that you have spent
  247. 7:36learning or building and the messages
  248. 7:38that you have actually sent out to
  249. 7:40business owners. If that second number
  250. 7:42is close to zero, you know which one you
  251. 7:44are, and that's how you determine which
  252. 7:46path you actually fall under. So, that
  253. 7:48is what I would learn instead of Claude.
  254. 7:50How to get from this tourist into
  255. 7:52becoming this operator. And it shouldn't
  256. 7:53be to your surprise that it's really
  257. 7:55only one thing that you need to be
  258. 7:56doing. And before I get into what that
  259. 7:58actually is, I want to cover the five
  260. 7:59levels of work. So, what does an
  261. 8:01operator do that a tourist doesn't?
  262. 8:04Well, level one, this is just going to
  263. 8:06be operating the tool. That's the level
  264. 8:08that the N N assistant
  265. 8:10fundamentally took over. Level two, this
  266. 8:13is connecting different systems. So, the
  267. 8:15agents, they plug into most
  268. 8:17applications, APIs directly now, but not
  269. 8:20all of them, I will say. But, for
  270. 8:21example, we just built a phone agent for
  271. 8:23a radiology clinic whose patient record
  272. 8:25systems was locked with no way in. We
  273. 8:27couldn't access their PMS system. So,
  274. 8:29the bookings, they go into a calendar,
  275. 8:31and the staff copies them across every
  276. 8:33morning. Somebody still had to make that
  277. 8:35call. So, there is a little bit of a
  278. 8:36human in the loop. Anyways, level three
  279. 8:37is designing the fix once somebody hands
  280. 8:40you the problem. actually built a test
  281. 8:41for this, and it's just real business
  282. 8:43tasks across different applications with
  283. 8:45nobody having to help the AI. When that
  284. 8:47test actually came out this spring, the
  285. 8:48best model passed about one in 10. And
  286. 8:50right now, the best one passes about
  287. 8:52half of that. So, they've tightened the
  288. 8:54test since then, so it's not exactly
  289. 8:56like for like, but it's a big jump. And
  290. 8:58when the models failed, most of the
  291. 8:59time, they still reported the task as
  292. 9:01done. So, level three, it's going fast,
  293. 9:04but it isn't gone. Now, level four, this
  294. 9:06is finding the real problem, which
  295. 9:08usually isn't the one that the owner
  296. 9:09tells you about. five is changing how
  297. 9:11the business actually runs once you have
  298. 9:13found that real leak. Now, the closest
  299. 9:15test for that, it just hands the AI
  300. 9:16whole freelance projects that somebody
  301. 9:18really got paid to do. And the best
  302. 9:19model right now, it just turns in work
  303. 9:21that a client would accept at about one
  304. 9:23in five. And the demand, it's moving the
  305. 9:25same way. When on Upwork this June, AI
  306. 9:28applications and integration, this was
  307. 9:30the fastest growing category for new
  308. 9:31contracts inside of the states. So, the
  309. 9:33bottom of that pyramid is what the tools
  310. 9:36are actually taking, and then the top is
  311. 9:38where the work is effectively going
  312. 9:40right now. So, to give you an example,
  313. 9:41here's level four on a past project. So,
  314. 9:43we had a property management company
  315. 9:44about 400 units. I use this example
  316. 9:46quite often, but there was 12 people on
  317. 9:48staff. They told us that their problem
  318. 9:50was in tenant messages when we were
  319. 9:51actually talking to leadership. So, we
  320. 9:53do the same questions over and over
  321. 9:55again about 15 hours a week for each
  322. 9:57manager from what we were finding. And a
  323. 9:59bot that answers tenant questions isn't
  324. 10:01easy build and what would seem like the
  325. 10:03next step for them. However, when we go
  326. 10:05down to the bottom of the ladder, going
  327. 10:06down the chain of command, and we're
  328. 10:08talking to the people who actually do
  329. 10:09this work, we're looking at how the
  330. 10:11place actually ran, and the bigger
  331. 10:12problem was new leads. So, people asking
  332. 10:14about renting a unit. Now, these were
  333. 10:16coming in from, you know, range of
  334. 10:18different sources, and nobody was
  335. 10:19qualifying them. And reply, it took them
  336. 10:22about 3 to 4 hours, and about 30% of
  337. 10:24them were just simply being lost. So,
  338. 10:26that was what got fixed first, and then
  339. 10:28after the build, a new lead got an
  340. 10:29answer in literally 18 seconds on
  341. 10:31average, and 97% they heard back in
  342. 10:34under 30. That's measured 8 months in.
  343. 10:36And then the tenant messages, these did
  344. 10:38get handled as well from about 15 hours
  345. 10:40a week for each manager down to under
  346. 10:42five. So, my point with all of this is
  347. 10:44it's rarely where the owner actually
  348. 10:46thinks it is. We audited a supplement
  349. 10:48brand that was sure that their ads were
  350. 10:49the problem, but the ads, they were
  351. 10:51actually completely fine, but only about
  352. 10:5222% of people were finishing the
  353. 10:54checkout when a normal store is
  354. 10:55somewhere about 40 and 60. Now, the
  355. 10:57express checkout buttons, they were just
  356. 10:58switched off in the cart with 98% of the
  357. 11:01traffic on their phones, and the
  358. 11:02checkout pages, they said that shipping
  359. 11:04takes 15 to 20 business days. So, it was
  360. 11:06just a toggle in a shipping label. That
  361. 11:08is it. Knowing every feature inside of
  362. 11:11Claude would not have found either of
  363. 11:12those. What found them was following
  364. 11:14just one lead all the way through the
  365. 11:16business, where it comes in, who's
  366. 11:18actually seeing this first, how long
  367. 11:20until somebody replies, and where it
  368. 11:21goes cold. So, just to tie that all
  369. 11:23together, the leaders, they think that
  370. 11:25they need to be automating something to
  371. 11:26go ahead and automate it or hire
  372. 11:27somebody to do that project, but it's
  373. 11:30not actually generating any returns.
  374. 11:31Nobody's using it. If we go back to
  375. 11:33those statistics of only about 14%
  376. 11:35actually have an AI strategy and that is
  377. 11:37actually working for them effectively
  378. 11:39inside of the operation. Okay, so once
  379. 11:41you have actually found a problem, where
  380. 11:43does the answer live? Well, it's not
  381. 11:45going to be inside of the model. Every
  382. 11:47business, they run the same models. I've
  383. 11:48got the same Claude that a
  384. 11:49billion-dollar company has and so do
  385. 11:51you. But what's different is what the
  386. 11:53business knows. So how they actually
  387. 11:55quote a job, which customers are getting
  388. 11:56called back first, what the owner does
  389. 11:58when a client is unhappy. And in most
  390. 12:00businesses, that's sitting in two or
  391. 12:02three people's heads. So the job is just
  392. 12:04to get this into one folder of plain
  393. 12:06files. Now the work itself, a rules file
  394. 12:09for how you want it done, skills for the
  395. 12:11repeatable jobs, and connections to the
  396. 12:13applications that it is allowed to be
  397. 12:15using. Now once this is written down
  398. 12:17like that, any agent can be working from
  399. 12:20this and it's one of the most
  400. 12:21fundamental steps. And to add to that,
  401. 12:23these big companies are already doing
  402. 12:24this. The CEO of Airbnb, he said in
  403. 12:26September that he built what he calls a
  404. 12:28brain. It's trained on about 50,000 of
  405. 12:31the company's documents and thousands of
  406. 12:32its slides and that he has cut his own
  407. 12:35meetings in half. One of the presidents
  408. 12:36of Salesforce, the one who runs their
  409. 12:38platform, said that the same month that
  410. 12:40the models are going to keep changing
  411. 12:41and intelligence is going to be
  412. 12:43available everywhere. Now what sets a
  413. 12:45company apart is the context that it
  414. 12:47actually brings to it. We actually built
  415. 12:48a small version of this for a surf camp
  416. 12:50in Costa Rica where they wanted a voice
  417. 12:51agent, but their guests, they were also
  418. 12:53asking on WhatsApp, on the website chat,
  419. 12:56and over email. So they had a bunch of
  420. 12:57different channels. So we built one
  421. 12:59knowledge base that all four read from.
  422. 13:01So when a price changes, they change it
  423. 13:03in just simply one place. And this is
  424. 13:05actually how I run my company as well.
  425. 13:06We have one folder with a cloud.md file
  426. 13:08and an agents.md file sitting right next
  427. 13:11to each other. Claude reads the first
  428. 13:13one, Codex reads the second one, and
  429. 13:14they say the same thing. I'm not to
  430. 13:16scare you, but the big companies,
  431. 13:17they're much further along on all of
  432. 13:19this and you can actually read what
  433. 13:20they've been doing. McKinsey's survey
  434. 13:22this year, they found that four in 10
  435. 13:24companies over a billion dollars in
  436. 13:25revenue are actually scaling AI agents
  437. 13:27in at least one part of their business.
  438. 13:28Now, last year, that was only about a
  439. 13:30quarter and under that line, it's about
  440. 13:32two in 10 and it did not move. And they
  441. 13:34themselves, like they're not betting on
  442. 13:35one tool. In one survey this summer of
  443. 13:37about 100 mostly large companies, the
  444. 13:39average was three agent platforms
  445. 13:41running at the same time. On top of
  446. 13:42that, Salesforce, they put out a
  447. 13:44blueprint for running all of that and it
  448. 13:46has six different parts right here. So,
  449. 13:48we have the context, which is what the
  450. 13:49company actually knows. We then have
  451. 13:51agency, so how the agent plans the work,
  452. 13:54and then we have action, the
  453. 13:55applications that this is going to be
  454. 13:57connected to, governance, the policies
  455. 13:59and security that it actually follows,
  456. 14:01security, what it's allowed to see, what
  457. 14:03it's allowed to do, and then we have the
  458. 14:05model. So, the model is one part out of
  459. 14:08six different things. A small business,
  460. 14:11they have the model and almost nothing
  461. 14:13from these other five different pieces.
  462. 14:15And we actually built two different
  463. 14:16systems for an accounting firm whose
  464. 14:17contract said that the financial data
  465. 14:19simply just could not touch anybody
  466. 14:20else's cloud. So, the whole thing, it
  467. 14:22runs on their server. One line in a
  468. 14:24contract is just fundamentally deciding
  469. 14:27how it got built and no model was ever
  470. 14:29going to be knowing that unless we had
  471. 14:31that context. And that gap between
  472. 14:33having the tool and having the rest of
  473. 14:35it, this is the actual work. And closing
  474. 14:37it for one business is something that
  475. 14:39you can learn and something that you can
  476. 14:40be selling. So, how do you actually
  477. 14:42price this? How do we price this? Well,
  478. 14:44most people price their own hours, I
  479. 14:45will say, and then later down the line,
  480. 14:47the faster they build, the less that
  481. 14:49they are getting paid, which is
  482. 14:51inevitable. So, I worked it out in two
  483. 14:52different ways. The first is cost. Let's
  484. 14:55say a task takes somebody about 15 hours
  485. 14:57a week and that person costs $30 an
  486. 14:59hour. Now, over 52 weeks, that's $23,400
  487. 15:04a year. Add 15 to 12% for benefits and
  488. 15:06overhead and the manager's time and it's
  489. 15:08around 27 and a half thousand. And then
  490. 15:11add the revenue that they're actually
  491. 15:12losing while it stays broken. For the
  492. 15:14property manager, that was every lease
  493. 15:16that they were not signing. Now, the
  494. 15:17second one is actually capacity. It's
  495. 15:19usually the bigger number. To me you an
  496. 15:20example of what this looks like, another
  497. 15:22ad agency that we're working with, they
  498. 15:23had about 80 clients, they had seven
  499. 15:25pods of strategists, and no room for any
  500. 15:27other clients without hiring. So, we
  501. 15:29just simply built one workflow for the
  502. 15:30reporting, and it freed up about a
  503. 15:31quarter of every one of their
  504. 15:33strategists' times. And that is room for
  505. 15:35about two more clients per pod. So, if
  506. 15:38we look at seven pods, about 14 clients
  507. 15:40at $3,000 a month each, that's going to
  508. 15:43be $42,000 a month or $504,000 a year
  509. 15:46with the same people. And it's only
  510. 15:47worth that if they can actually fill the
  511. 15:49room, but that's the number that you are
  512. 15:50going to be pricing against. And the
  513. 15:52build fee usually isn't the whole deal.
  514. 15:55Now, on most of our projects going live,
  515. 15:56it starts out at a retainer of about
  516. 15:58anywhere from like $500 to $1,500 a
  517. 16:00month. Often, it can be much, much more
  518. 16:02because just somebody has to keep this
  519. 16:04running. Now, if you are wondering how
  520. 16:05you actually get clients and get a
  521. 16:07business to say yes, a stranger isn't
  522. 16:09just going to be handing you their whole
  523. 16:10business. So, with this, you start with
  524. 16:13just one small fix that they can
  525. 16:15actually see is working. Now, in the
  526. 16:16past, we quoted a firm with over 35
  527. 16:18million records in an old database, and
  528. 16:20their owner, as he should be, was
  529. 16:22nervous about anybody touching that
  530. 16:23server. So, phase one, it ran on a test
  531. 16:26copy of his data at about $7,000 instead
  532. 16:29of 22. And you can actually find that
  533. 16:31fix before you ever are talking to them.
  534. 16:33So, you fill out the contact form on
  535. 16:35their website like a normal customer,
  536. 16:37and just start a timer. If it takes them
  537. 16:385 hours to get back to you, well, okay,
  538. 16:41well, you found the problem. And you can
  539. 16:42tell them exactly how long it took, and
  540. 16:44that can be your way in, one of many
  541. 16:46different ways in. Again, we cover so
  542. 16:48many other tips and tricks and
  543. 16:49strategies on how to actually grow and
  544. 16:51start a profitable AI business. Look me
  545. 16:54down below in the description inside of
  546. 16:55our school community. Number three, if
  547. 16:56you do not have results to show yet, you
  548. 16:58can just take the risk off of them with
  549. 17:00some sort of guarantee. You needs to be
  550. 17:02doing some sort of risk reversal. So, if
  551. 17:05the result that you promised doesn't
  552. 17:06show up, you carry the cost. Or maybe if
  553. 17:08you're doing some sort of lead
  554. 17:09generation offer, well, in this case,
  555. 17:11they only pay for the meetings that you
  556. 17:12bring them. This is going to allow them
  557. 17:14to have zero risk, where you take all of
  558. 17:16the risk, and it shows them that you
  559. 17:18have the confidence in delivering the
  560. 17:20result for them. Even still, if they
  561. 17:22work with you and nothing happens,
  562. 17:24there's nothing that they actually lose,
  563. 17:25of course, except for the time. Number
  564. 17:27four is promising less than you think
  565. 17:28that you will deliver. So, on the
  566. 17:30property project example, we told them
  567. 17:32that we had a 73% return in the first
  568. 17:34year. So, that payback period and it
  569. 17:36came in at 123. So, obviously a better
  570. 17:39result that we were hoping for. Number
  571. 17:40five, sometimes you just have to be
  572. 17:42saying no. We actually won a recruiting
  573. 17:44platform against two other bidders and
  574. 17:46we were just this most expensive of the
  575. 17:47three. They wanted us to scrape from
  576. 17:49LinkedIn and we refused to do that
  577. 17:51because it would have gotten their
  578. 17:52account banned. Saying no to that
  579. 17:54actually builds trust. And it's not to
  580. 17:55say that we didn't end up scraping
  581. 17:57LinkedIn, but there is workarounds.
  582. 17:58However, their strategy on what they
  583. 18:00want to do was what we were saying no
  584. 18:02to. Now, pretty fair objection to all of
  585. 18:04this and pretty common objection, I will
  586. 18:05say, was one of the top comments under
  587. 18:07last year's video. It's all great until
  588. 18:09something goes wrong and nobody knows
  589. 18:11how to be fixing this. And honestly,
  590. 18:13that's completely correct and I have
  591. 18:15this multiple times over. We had a
  592. 18:16clinic where the agent just started
  593. 18:18double booking appointments in front of
  594. 18:19their staff and their patients. We
  595. 18:21nearly lost the client as you would
  596. 18:22expect and it came down to just one
  597. 18:24setting that was skipping the
  598. 18:25availability check. So, just a simple
  599. 18:27overlook from my team and we just put a
  600. 18:29real check in front of every booking and
  601. 18:31gave the staff a switch to take over any
  602. 18:33chat and that fix is what allowed us to
  603. 18:35keep them. So, the technical side,
  604. 18:37obviously it still matters. Learn the
  605. 18:39tool until you can judge its work and
  606. 18:41find out why it's actually wrong and
  607. 18:43then you stop studying it. I still still
  608. 18:45use Claude every single day. I just
  609. 18:46don't stop at Claude. So, if I was
  610. 18:48starting over completely from zero
  611. 18:50today, this is what I would do in this
  612. 18:52exact order. One is pick one kind of
  613. 18:55business and just stay inside of it. So,
  614. 18:57maybe property managers, accounting
  615. 18:59firms, clinics, whichever one you can
  616. 19:01actually get in front of. It takes a
  617. 19:03year or two to really learn an industry
  618. 19:05if you don't have any of that industry
  619. 19:06experience yourself and nobody can be
  620. 19:08copying that out of a tutorial and
  621. 19:09that's where you can [clears throat] get
  622. 19:10your edge. Number two is finding one
  623. 19:13problem that you can actually measure
  624. 19:14before you ever are speaking to your
  625. 19:16prospects. Whether anybody picks up the
  626. 19:18after hours on their phones, how long a
  627. 19:20quote actually takes to come back, and
  628. 19:22then number three, writing down how the
  629. 19:24business works before you are building
  630. 19:26anything. That's usually on a
  631. 19:27conversation with each department head,
  632. 19:29and it all just goes in one folder. And
  633. 19:30then number four, is just building one
  634. 19:32fix for one business and measuring it.
  635. 19:34That's it. So, you start with something
  636. 19:36that happens every day and actually
  637. 19:37touches money or their time, and you
  638. 19:40write down the number before and after.
  639. 19:42Now, our proposals, they don't say that
  640. 19:44the systems work well. They say that it
  641. 19:46has to sort at least 90% of a test set
  642. 19:49of emails correctly. So, having some
  643. 19:51sort of gold standard that you're going
  644. 19:53to be measuring against and defining
  645. 19:54that success criteria. And then number
  646. 19:56five, last but not least, is selling
  647. 19:58that same fix to the next business just
  648. 20:01like it and pricing it on the result.
  649. 20:03After five or 10 of these, what took you
  650. 20:05weeks started to take you days. Now, I'm
  651. 20:07not going to be sitting here telling you
  652. 20:08which of these tool wins next year
  653. 20:10because I simply don't know. It honestly
  654. 20:12doesn't matter. What I do know is that
  655. 20:14these tools that I teach on this
  656. 20:16channel, they change twice in a little
  657. 20:18over two years. Honestly, way more than
  658. 20:19twice, I I can say. Uh whether that's
  659. 20:22going from ChatGPT to Hermes, Grok Bot,
  660. 20:24whatever it may be. That whole time,
  661. 20:26businesses asked my company for the same
  662. 20:28things. The follow-ups, the reporting,
  663. 20:30the phones, and the onboarding, and
  664. 20:32automating all this stuff. And those
  665. 20:33problems, they were there long before
  666. 20:36any of these tools have came into
  667. 20:37existence. So, this week, you need to
  668. 20:40just simply be picking one of these
  669. 20:41businesses that I've covered or any
  670. 20:43other business, finding what actual
  671. 20:45business is going to be a little
  672. 20:47underserved, whatever it may be. There's
  673. 20:48a lot of criteria and a lot of nuances
  674. 20:50that you need to be determining for what
  675. 20:52niche, what offer you should be having,
  676. 20:54and that's exactly what we cover inside
  677. 20:55of the school community. But, anyways,
  678. 20:57just pick one business, run that contact
  679. 20:59form test on them if that's what you
  680. 21:01want to be going with. So, for example,
  681. 21:03going to a law firm, filling out their
  682. 21:04inquiry form, seeing how long it takes
  683. 21:06for them to fill out or get back to you
  684. 21:08for that point. And then you can pitch
  685. 21:10them saying, "Hey, it took you this long
  686. 21:11to get back to me. I can only imagine
  687. 21:13this is happening to a lot of other
  688. 21:14leads." Just one example of many
  689. 21:16different things that you could be
  690. 21:17offering and getting your foot in the
  691. 21:18door to just have these conversations.
  692. 21:20But anyways, for those of you guys who
  693. 21:22are interested in starting or growing
  694. 21:24your own AI business, there's so many
  695. 21:25nuanced problems and questions, and that
  696. 21:27is what our free school community aims
  697. 21:29to solve. So, make sure to check that
  698. 21:31out. Link will be down below in the
  699. 21:32description. And if you want to see what
  700. 21:33this actually looks like inside of real
  701. 21:35business, I just uploaded a video
  702. 21:36preceding this one covering all of our
  703. 21:39learnings, all of our lessons from
  704. 21:40implementing AI inside of real
  705. 21:42businesses. So, make sure to check that
  706. 21:44out if you want to see the before and
  707. 21:46afters and all the results and all that
  708. 21:47stuff. And if you're business owner just
  709. 21:49looking to implement AI this year, beat
  710. 21:51out your competitors before they start
  711. 21:53using AI, then make sure to book in a
  712. 21:55call. Link will be down below in the
  713. 21:56description to actually work with us.
  714. 21:58We'll hop on a call, see where your
  715. 22:00problems are, and how we can help you.
  716. 22:01But in any case, thank you guys for
  717. 22:03watching, and I'll see you in the next
  718. 22:04video.

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