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NEW Claude Etsy SEO System To Overtake Competition! — Transcript

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0:00All right, this one's pretty cool. I
0:01built a brand new Claude Etsy SEO system
0:06that I want to share with you today. I'm
0:07going to go over everything that you
0:09need to do, how to save it as a skill.
0:11I'm going to give you the prompt, and
0:13I'm going to show you why this is
0:15different than a lot of other
0:19prompts and SEO stuff out there that
0:22people are putting out because a lot of
0:24people are are doing it in terms of like
0:26Etsy best practices, but they're missing
0:29the SEO stuff. They think that if you're
0:32doing it with the Etsy best practices,
0:34it's going to hit on the SEO. The SEO
0:37is more important now than ever, and it
0:40has drastically changed with AI and how
0:44people are searching. So, that is what
0:46I'm That's the missing piece that I'm
0:48including in this workflow and in this
0:50prompt. It's going to make a lot more
0:51sense
0:52as I go through and explain it. So, the
0:54first thing that we want to do is kind
0:57of go through how to build this out. So,
0:59you have two options now. We have
1:01Claude, we also have Codex that you can
1:03basically use and build out prompts and
1:07or skills. So, you can simply just copy
1:10and paste this prompt into ChatGPT or
1:12Claude and run it, and that's totally
1:13fine.
1:14Um that's That's all well and good. That
1:16works fine. But, if you want to save it
1:18to make it easier where you don't have
1:20to to copy and paste it every single
1:23time,
1:24uh you can save it as a skill, and then
1:26literally you just type in the word of
1:28the skill, or you do front slash, and
1:31give it the extra information, and it'll
1:32run it every single time, and then you
1:34can tweak the skill as you go, which is
1:36kind of cool. So, if you want to create
1:38uh if you want to save it as a skill,
1:40um you would basically just put the
1:42prompt in here, and then you would save
1:44it as a skill. And then when you want to
1:45run it, you can simply just
1:48say the name, or you can do the front
1:50slash,
1:51uh and then you would basically do, you
1:53know, Etsy
1:55um
1:56whatever the skill is called. Uh so, it
1:58just really depends what you save it as,
2:00how you would do it. Codex is basically
2:03just ChatGPT's version of Claude, where
2:05you can save skills, you can save files
2:08on your computer, work from specific
2:09files on your computer. Uh so, it works
2:12very similar to how Claude works. So,
2:14depending on if you're using Claude or
2:16ChatGPT, you would do the same things in
2:18either one. I'm specifically going to do
2:19Claude uh for this video, but again, it
2:22works the same way as far as how you
2:24want to do it. So, here, let's go over
2:26the prompt and then
2:28um how this is different, and then we
2:31are actually going to do a test run uh
2:33of the prompt. So, basically, you would
2:35just copy and paste this into
2:38uh Claude or or ChatGPT, whatever you
2:41want to do. Um if you want to, you can
2:43just screenshot this, and then you would
2:45copy it. So, I will go through this
2:47slow, so you can kind of do that. So,
2:49it's going to A, ask you for the
2:51existing listing, so you can just copy
2:53and paste the URL, or give it the any
2:55information you have. If you don't have
2:56the listing created yet, uh that's fine,
2:58too.
3:00Uh and then what it's doing is it's
3:01optimizing for the Etsy search
3:03algorithm. Uh it's opti- optimizing for
3:06Google search and AI overviews, which is
3:09taking a ton of traffic now, so you have
3:12to optimize for that.
3:14Uh it's optimizing for bottom of the
3:15funnel buyer intent. Again, this is what
3:19AIs are picking up on. They're You
3:22shouldn't People are are confusing this.
3:24They're writing for AI
3:26and missing the point. AI has gotten
3:28much better at matching search intent,
3:30buyer search intent, than ever before,
3:33than algorithms ever did. So, as long as
3:36you're writing for search intent, you're
3:38including those phrases
3:40uh in your listing, you're going to show
3:42up more. So, write more for the buyer.
3:45Get more detailed. Lay out the use
3:47cases. Lay out why they should buy, who
3:50it's for.
3:51Very, very specific, and then you're
3:54going to show up more. And people are
3:56searching more that way. It's changed
3:58how people search cuz before people used
4:01to search, you know, if you go into
4:02Google,
4:04you would search, you know, top of the
4:06funnel type searches, right? Um like so
4:09if you wanted running shoes, you would
4:10just type running shoes here, and then
4:12you would get the search results and
4:13kind of filter through them and see,
4:15okay, which looks appealing, and then
4:16you would click into each and back out,
4:19click into this one, back out. What you
4:22need to be doing and what you should be
4:23doing is targeting the bottom of the
4:25funnel here because this is how people
4:27are searching. So instead of running
4:28shoes,
4:29people aren't doing it that way because
4:31they're doing more specific. So they're
4:33running shoes for pregnant woman with a
4:35sore back or running shoes for men over
4:3740 uh that just started out running. You
4:39know, people are searching like that.
4:41Before you couldn't search in Google
4:43like that because you would get a bunch
4:44of junk. You'd get a bunch of crap. So
4:45you naturally would search a little bit
4:47more broad first and then narrow it
4:48down. Now people are searching bottom of
4:50the funnel first because they're getting
4:52the best results, right? And that's
4:54where AI is targeting those search
4:56results, and that's what you want to
4:56work into your listing. So that's why
4:58it's so important. Um and then basically
5:00it's doing the six sections, uh
5:03discovering the top seven priority
5:05keywords, core product phrases, buyer
5:08intent, two style aesthetic uh phrases.
5:11It's optimizing for a title, optimizing
5:14for tags. Um it is optimizing for your
5:17description. Uh it's giving you a hook
5:20in your description, uh giving you all
5:22this extra information to match search
5:25intent, buyer intent, FAQs,
5:28uh and then also call to action. Uh then
5:30it's giving you image alt text
5:32possibilities of how you should be
5:34laying out that alt text and your
5:36product shots.
5:37Uh attributes, it's including the
5:39attributes to make sure you're filling
5:40that out so you don't get filtered out.
5:42Uh and then it's doing all the the
5:44format rules of how it's going to set up
5:46your description. So, let me back out of
5:49this. If you want to
5:50take a screenshot and copy and paste,
5:52that's fine. Here is the second part.
5:55There. Here is the first part. Yeah. All
6:00right. So, we are going to we're going
6:02to run this um for a listing so you can
6:05see how this goes. And stay tuned. I'm
6:06going to give you uh a more advanced one
6:10that you can get if you want or you can
6:11just stick with the the light version.
6:13The more advanced one is really next
6:15level. Uh but let's just run this for
6:17this one. This is a simpler version for
6:19you, especially if like you're a
6:20beginner, uh which is totally cool. Um
6:23so, we're going to run this and and
6:24we're going to see the output here. All
6:26right. So, we're just going to paste the
6:28prompt in here and run this. I'm in a
6:30incognito mode cuz I don't want it to
6:32pull in past information cuz a lot of
6:34times
6:35uh it's going to ask me questions that
6:36aren't relevant because um it's pulling
6:39other conversations.
6:40All right. So, here here's how this
6:42should look for you. It's going to paste
6:44your Etsy listing URL, listing text, or
6:46product idea here. And let's go. So,
6:49let's find a listing that we're just
6:51going to
6:52pull from and test this out. Uh
6:56here's like a goal planner. So, let's
6:57just do the goal planner.
7:01All right. Here we go.
7:03Let's go back to Claude and do this.
7:07Boom. All right. So, it blocked it.
7:10That's the thing uh Etsy does block AIs
7:12from scraping them. Uh I'm going to give
7:14you another prompt that there's a
7:16workaround built in, but this is as to
7:19be expected. So, you would just
7:21basically just copy and paste your
7:22information uh about this listing
7:25inside. So, here is the title, which
7:29we're going to go back
7:31and paste the title. And then we are
7:34just going to go and get the description
7:36of the listing here. Going to copy the
7:39the listing description.
7:42And then we are going to paste that as
7:44well to give it as much context as
7:46possible.
7:48And here we go. All right, so this is
7:50building this out top seven priority
7:52keywords.
7:53Uh
7:54these are kind of ranked as far as best
7:57to to least. These are all really good.
8:00Optimized title.
8:02And it's explaining I actually about
8:04this is explaining why it's giving you
8:06these things, why it works. Um it's
8:09giving you that explanation 13 tags.
8:11Here are the tags. Here's the the
8:13character count of the tags uh as far as
8:16that goes. Um so you can kind of work
8:18through these. Tag strategy
8:21uh four product tags, four buyer intent
8:25tags, three occasional occasion tags,
8:28style use case tags. Um and there're no
8:31single word tags. We want to use as many
8:33tag spots as possible. Single word tags
8:36just kind of leaves the door open for uh
8:39missing uh keywords. We want to pop as
8:41many keywords into our listing as
8:42possible to get as much reach, get as
8:44many lines in the water. It's like
8:46fishing. The more lines, the better
8:47chance of getting a fish. Uh here is the
8:51optimized description. Uh so here out of
8:54the box, here's a snippet here of who
8:56it's for, why you should buy it, call to
8:58action uh or a hook rather. Uh who it's
9:01perfect for. This is again perfect for
9:03buyer search intent. AI overviews A This
9:06is what it's looking for. This is what
9:07it's pulling from. What's included, why
9:09buyers love it, FAQ section. So this is
9:12good also for search intent, right?
9:15People are asking these questions. If
9:17you have this specific question and a
9:19specific answer
9:20uh that people are looking for, your
9:22stuff is going to show up. Shipping
9:24processing um
9:26and then just a final kind of call to
9:28action here at the end and it's
9:30explaining why this works, right? Image
9:33alt text. So this is kind of your shot
9:35layout. This is covering 10 photos.
9:37There's 20 photos. Uh this is giving you
9:39at least 10 ideas and kind of how you
9:42should be shooting them and then the
9:44actual alt text that you would put
9:46behind the image. If you don't know what
9:47alt text is, it's just extra SEO that
9:50helps people find your listings. It's
9:52originally created for the blind
9:54community so they hover over a picture,
9:55it explains what the picture is, but it
9:57also helps you with SEO.
10:00Uh Etsy attributes. So make sure you're
10:02filling out these attributes, right?
10:04They change for every listing. Depending
10:06on your category, the attributes change.
10:08So this is really important so you don't
10:10get filtered out cuz people will do a
10:11search and then they'll start to filter
10:13out that search so you don't want to get
10:15filtered out. Um and then two extra
10:17notes that aren't in the template but
10:18matter, uh 2026 because the planner is
10:22uh undated, 2026 framing in the title is
10:25a marketing hook, not a calendar a
10:27reality. Um and then it's giving you
10:30physical versus digital. Um so yeah,
10:33this is this is really cool. Not only is
10:35this kind of giving you really good
10:36information, it's training you on why it
10:40is the way that it is and how to
10:41optimize it on the future. So this is
10:44the first prompt and you can see out of
10:45the box, you know, this is really good,
10:49right? The second prompt
10:52is even better. So here's the
10:54difference. Uh so this is the light
10:55version. Uh the more advanced version is
10:59uh does these things and I'm going to
11:00put the more advanced version in my
11:02community, of course, with all my other
11:04AI automations in the classroom. Uh if I
11:07go to AI automations for Etsy, I have
11:09tons and tons of amazing automations.
11:12How to automate your Pinterest 100%, how
11:14to automate uh mock-up generation, you
11:17know, how to create digital templates,
11:19digital products, tons of great stuff in
11:21here. Plus this is an amazing community,
11:23positive place to come, hang out, learn,
11:25have fun. It's not thousands of dollars.
11:27access to the community in the classroom
11:29for 10 bucks.
11:30Uh very affordable. Most of my
11:32successful members have been with me for
11:34months and months
11:35uh and even years because I'm always
11:37adding new stuff in here to help you
11:38guys. So, that's why I'm going to pop
11:39this new one, but here's the biggest
11:40difference is
11:42um just so you guys are aware. This is
11:44the kind of the the version that I just
11:46went over here.
11:48This new version is kind of laid out in
11:50phases, which is kind of easier
11:53um to it's going to ask you different
11:55things in phases and kind of uh do some
11:58extra stuff here. So, it's going to give
12:00you competitor SERP gap analysis, right?
12:04So, this is going to give you a more
12:06advanced bottom of the funnel analysis
12:08of what people are looking for based on
12:09your competitors. Uh phase six, this is
12:12going to give you um uh more advanced
12:15SEO schema, which is just kind of the
12:18layout of the listing description um and
12:22how to kind of lay it out even better
12:24than than the other prompt and it's more
12:27for for AI overviews. Um it's adding in
12:30an an additional discovery layer, which
12:31the first one didn't. Uh this one is uh
12:34giving you a going to give you a score.
12:36So, if you have especially if you have
12:37an existing listing, it's going to score
12:39it out for you, which is kind of cool.
12:41Uh it's always nice to kind of see a
12:43scorecard.
12:45Um this is going to give you
12:46multi-surface distribution. So, it's
12:48going to give you ways to incorporate
12:52it with other channels like Pinterest,
12:56Google Meta, Chat Chat GPT and then it's
12:58going to give you uh niche niche
13:01modifier phase here. This is going to
13:03make more sense when I run it, right?
13:05So, basically it's it's adding a bunch
13:06of
13:08other information, pulling a bunch of
13:10other information. It's more advanced
13:12analysis. It takes a little bit more
13:13time, but it's also creating a much
13:15better output. Plus, a big change here
13:19is it's using if it can't pull that URL,
13:22it's going to use
13:24the extension, the Chrome extension to
13:26pull it. It also is a workaround in case
13:28it's blocked cuz it's more effective if
13:29it can actually pull your listing. So,
13:32if you go into if you do a search in
13:34Chrome and you do um Claude Chrome
13:37extension, you can download this if you
13:40have Claude and it'll use this in
13:42conjunction with this with this prompt,
13:44right? Um so, same thing with the Codex.
13:47You can do Codex Chrome extension if you
13:49use ChatGPT.
13:51Um so, let's go ahead and go in here and
13:52run this.
13:54So, you guys can kind of see how this
13:56works. So, now if you're
13:58inside the community where you're
13:59getting this file, this prompt is the MD
14:03file. So, you would just basically take
14:04it and paste it in here.
14:07And it's going to
14:08run this and then you can say save
14:13this as a skill, right? And it'll create
14:15this as a skill and then you can just
14:17run it uh every single time. I already
14:20created this. So, I can just tell it to
14:23run Etsy listing optimizer. So, I
14:27already saved it as a skill. So, I can
14:29just do it like that. It'll pull the
14:31skill and then it'll run it. And again,
14:33once it's saved as a skill, you can
14:34tweak it anytime. If you has an output
14:36where you're like, "Ah, I don't really
14:38like how it did that. Let's update the
14:40skill." And then next time it won't do
14:41it, which is really really cool. So,
14:43here we go. Found the skill, Etsy
14:45listing optimizer. Then basically it's
14:47going to ask for the URL or draft
14:50listing, brand new product, whatever the
14:52case may be. I'm just going to do
14:54listing URL. Um and then we are
14:58going to give it that.
15:01Um and then it's asking for your primary
15:03goal, better conversion. Let's just do
15:05all the above. All right. So, let me
15:08grab that same URL that we used earlier
15:11so you can kind of see the difference uh
15:13in this workflow.
15:16Uh here we go.
15:18So, let's just paste the URL here.
15:22Boom. And then it's going do its thing.
15:24Now, this is going to take a little bit
15:25more time. It's not going to be as fast,
15:27but this is a lot more advanced than the
15:30last one. All right, so it asked me to
15:32connect to the browser, so it's using
15:33the Claude Chrome extension and it's
15:35literally analyzing this listing that I
15:37gave it by itself. So, I'm not doing
15:39anything. It's analyzing it. And here
15:41you can kind of see it's doing its
15:43thing. All right, so the analysis is
15:45done. Uh so, you're going to see the
15:47difference here. This is broken out into
15:48phases. Um so, phase one, basically it's
15:52just a recap of kind of the the listing.
15:55Um and then it's kind of overviewing the
15:58shop metrics. Phase two is the title
16:01teardown. So, basically it's looking at
16:03the the title currently and what's
16:06working. Again, work You can do this on
16:08a new like if you just have listing
16:10information, you don't have a listing
16:11yet, you can do this same way.
16:13Uh this is doing it different. This is
16:15almost like doing an audit and improving
16:17the current listing. So, there's
16:18multiple ways that you can kind of use
16:19this. So, basically it's talking about
16:21the different elements and why it works,
16:24um which is cool. This is so we can we
16:26can kind of learn how to improve out of
16:29the gate, and then what's leaking value.
16:32So, the issue of the different parts of
16:33the title and the missing opportunities
16:36of each. And then it's improving the
16:38title. So, here's an improved title
16:40based on these metrics that it ran. Uh
16:43and then it's talking about why this is
16:45stronger. Uh talking about, you know,
16:48bottom of the funnel intent keyword,
16:50captures Google plus Pin Pinterest cross
16:52search. So, all this stuff
16:54um matters. All these little All these
16:56little tweaks matter.
16:57Phase three, title tag strategy. So,
17:00it's has what it uh current tags or
17:03estimated current tags,
17:05uh and then the tag set they'd run in
17:08state would run instead. So, basically
17:10here are the new tags, uh character
17:13count, uh and then the why you should be
17:16running these tags, and then the
17:17finalized list based on adjusted
17:19character count cuz some of these are
17:21longer than 20 characters. So, it's
17:24doing all this for you, so you can just
17:25copy and paste that. And there's there's
17:28a lot of variety here. These are
17:29targeting
17:31you know, bottom of the funnel. They're
17:32targeting different areas of this
17:34listing, which is nice. Phase four is
17:36description teardown looking at the
17:38current strengths of the current
17:39description,
17:40and then breaking down all the critical
17:42gaps, all the missing
17:44information that's hurting them as far
17:46as SEO, hurting them in
17:49LLM searches, ChatGPT searches.
17:51And then it's going to give you the
17:52eight section description.
17:55So, it's it's basically giving you the
17:56snippet
17:58at the beginning of what the item is,
18:00who it's for, why you should buy, what
18:02makes this planner different, product
18:04differentiation, also value, perfect for
18:07these are bottom of the funnel search
18:09intent terms, what you'll receive,
18:11shipping and inventory, FAQ section,
18:14about,
18:16please note, copyright and design. So,
18:18all this is optimized for search, AI
18:21searches, all the all the things that
18:23we're trying to get. Phase six is the AI
18:26LLM discovery layer. So, AEO, GEO. This
18:29is This is just like getting shown in
18:31ChatGPT, getting shown in Claude,
18:33Perplexity where people are searching,
18:35and basically analyzing that. So,
18:38what the format is and kind of why it
18:41wins. This is already built in to the
18:44description. So, it's basically giving
18:45you kind of an overview of those things.
18:47So, again, we can kind of learn, and
18:49it's not just
18:50do it to do it. We want to learn as
18:53we're doing it, so we can start
18:55improving. Phase seven, so these are
18:57some Pinterest angles if you're doing
18:59Pinterest on kind of how to set up your
19:03your pins if you want to go that route.
19:05And you can ask it to after it runs
19:08this, you can ask it to set you up with
19:10pins, right? You can be like, all right,
19:12do five pins based on this
19:14uh based on this analysis and it'll give
19:16you the the pin text and how you should
19:18arrange those. Phase eight is the
19:20scoring rubrics rubrics. So, this is
19:23basically scoring out the listing uh how
19:27it was based on the original listing and
19:31then you're going to make these
19:32improvements to it. But, basically this
19:33is how it would score the original
19:34listing out of the gate. So, you can
19:36kind of see title, tag, uh description.
19:40So, what what was wrong with it
19:41initially? We've already made the
19:42improvements, but it's it's good to kind
19:44of just overview see what was wrong.
19:46Phase nine, um so this is a steal and
19:50improve playbook for your shops
19:51everything about entering this niche or
19:53already have a related listing. Here's
19:55the exact game plan to beat them. So,
19:57this is someone else's listing. If I had
19:59did my own listing, this would be more
20:01specific to me, but still it gives you a
20:04a game plan of how to be strategic as
20:06you're building out this niche. Um then
20:09it's giving you a tactical edge of
20:11things that you can do, actionable
20:12things, pricing play,
20:15uh and then
20:16phase 10, before and after, what to do
20:18next. Uh so, basically it's just talking
20:20about how the changes of like, okay, how
20:24was it before uh and then the new and
20:27improved version kind of what we're
20:29targeting. So, the before versus the
20:31after and how this is better uh and then
20:33what to do next is giving you kind of an
20:35action plan of things that you can do in
20:38your shop. So, very very advanced, lots
20:40of actionable stuff here for this
20:43listing and just your shop as a whole if
20:45you're in this niche. And again, the
20:46more
20:47that you do this with your listings, the
20:50more Claude is going to recognize what
20:54you're doing and it's going to keep
20:55track of all this all these optimization
20:57things. So, it's going to start to to
20:59learn and it cuz it can see all of your
21:01other chats, so it's going to get better
21:02and better and better. And you can
21:04improve this. So, say you don't want
21:06you know, say you don't you don't want
21:08uh phase nine. You can tell I can be
21:11like
21:11uh take phase nine out of this skill. Or
21:14instead or you can enhance it. You can
21:16be like, all right, I want um
21:18uh I want something I want a couple
21:20extra scores like overall listing score
21:23or it has that, I guess. Uh I don't
21:25know. Anything any tweaks you want to
21:27make to this skill, you can just ask it
21:29and save it. And then when you run this
21:31prompt again, those tweaks will be
21:33included. So, that's a really cool thing
21:34about this. Maybe you want maybe you
21:36want it to automatically include five
21:39Pinterest posts, five social media
21:41posts. You can create that in the skill.
21:43You can ask it to add that. And then
21:45when it runs an analysis on a listing,
21:47it'll have that as another phase and
21:50it'll create that for you. So, very very
21:52cool once you save it as a skill and you
21:54can kind of continue to work with it and
21:56adjust it rather than a prompt, which is
21:58just copying and pasting it, running it
22:00every time, and it's not really going to
22:01remember what it did um from one I mean,
22:04it still will, but it's uh you know, the
22:07skill is going to be better to save it
22:08as if that makes sense.
22:10So, that's it, guys. Hopefully that
22:11helps you guys out. Um definitely super
22:13powerful
22:14uh listing optimization structure.
22:16Again, uh the the basic one, you guys
22:20hopefully copied and pasted that. Here,
22:23this is a good starting point, but the
22:24advanced one kind of takes it to a whole
22:26'nother level. And uh not to mention,
22:28there's other really cool stuff in here
22:30if you guys want to join the community
22:31over almost 600 people now. So, great
22:34place to come and learn and grow. I hope
22:36to see you guys in there. I'll be back
22:37soon with some more good stuff for you.

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