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Neuroscientist's Guide To 10X Your Focus & Memory | Dr Sahar Yousef | FO559 Raj Shamani — Transcript

by Raj Shamani · 31,031 words · 4,897 segments · language en · Watch on YouTube

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  1. 0:00If you let people have their phones out,
  2. 0:02the IQ of your employees is lower. Cuz
  3. 0:05there was a study done when the phone
  4. 0:08was visible to you. Scores were
  5. 0:10significantly decreased.
  6. 0:11>> Like my attention decreased.
  7. 0:13>> Yes, Raj. It was also general fluid
  8. 0:15intelligence. That means you're dumber.
  9. 0:17This is the scary reality of how
  10. 0:21attention works in the brain. people who
  11. 0:23hold their phone or put their phone out
  12. 0:25on the table when they're talking to
  13. 0:26people and they first meet you. You seem
  14. 0:28less trustworthy, less capable, less
  15. 0:30intelligent, all of these different
  16. 0:31things. [music]
  17. 0:34I'm a cognitive neuroscientist. Study
  18. 0:36how we can train the brain to be better.
  19. 0:40Every single time you [music] switch
  20. 0:41your attention, you pay for it in time
  21. 0:43and you pay for it in energy. And if you
  22. 0:45don't believe me, we can test it out.
  23. 0:47>> Grab a piece of paper. You have some
  24. 0:48paper and a pen. Now, on the top line,
  25. 0:50[music] I want you to write, "I am a
  26. 0:52great multitasker." And then on the
  27. 0:54bottom line, I want you to write the
  28. 0:56numbers 1 through 20. I want you to go
  29. 0:58as fast as you can. Okay? Go.
  30. 1:02[music]
  31. 1:0417.72. Now, turn this paper around. Draw
  32. 1:07two more lines. You're going to do this
  33. 1:09one more time, but the way in which you
  34. 1:11will arrive will be very different.
  35. 1:13>> Okay?
  36. 1:14>> You're going to alternate. You're going
  37. 1:15to go back and forth until you finish
  38. 1:16both lines.
  39. 1:17>> Okay?
  40. 1:17>> Go.
  41. 1:20>> [music]
  42. 1:22>> done. So you went from 17.72
  43. 1:25to 41.35
  44. 1:27more than double.
  45. 1:28>> Every single time you switch your
  46. 1:29attention, there's a payment, a
  47. 1:30biological payment. This is what makes
  48. 1:33the people that are ultra successful
  49. 1:34different from everybody else. They just
  50. 1:36choose [music] differently.
  51. 1:38>> A lot of people think that ultra
  52. 1:40successful people have better ideas.
  53. 1:41>> They have [music] more ideas.
  54. 1:43>> So what should I do? How can someone
  55. 1:45become a person who gets incredible
  56. 1:47ideas all the time?
  57. 1:48>> Be bored and do nothing and you get
  58. 1:51ideas. You have to let those ideas come
  59. 1:54to you by cultivating the space for
  60. 1:56them.
  61. 1:57>> I'm going to show you a city map.
  62. 1:59Explain me how my brain works as if it
  63. 2:02was a city.
  64. 2:02>> We're here to learn about getting
  65. 2:04[music] done and being productive. Yeah.
  66. 2:05>> How do I become this person who ends up
  67. 2:07achieving all the goals? Yes.
  68. 2:10>> Yes. Okay. [music]
  69. 2:14I have a small favor to ask you. I need
  70. 2:17you to subscribe to our channel. The
  71. 2:19more subscribers we have, the better and
  72. 2:21bigger guests we can bring and provide
  73. 2:24you more value through these
  74. 2:25conversations. And the full audio
  75. 2:27experience of this show is also
  76. 2:29available on Spotify where you can
  77. 2:31follow us and listen to the new episodes
  78. 2:34as well. We usually think about how food
  79. 2:36affects our body, but we rarely think
  80. 2:38about how it affects our brain. What you
  81. 2:41eat impacts your focus, your energy, and
  82. 2:43your ability to think clearly. [snorts]
  83. 2:45That's why the ingredients used in your
  84. 2:47food matter so much. Urban Platter
  85. 2:50understands this, and that's why they
  86. 2:52make better for you products that
  87. 2:54deliver on both taste and quality, so
  88. 2:56you don't have to choose between the
  89. 2:58two. Every ingredient is thoughtfully
  90. 3:00sourced, giving you cleaner alternatives
  91. 3:02for your everyday meals. Because when
  92. 3:04you eat clean, your body feels better
  93. 3:06and your brain thinks better. To know
  94. 3:08more about Urban Platter, check the link
  95. 3:10in the description below.
  96. 3:15>> If
  97. 3:16>> yeah,
  98. 3:17>> someone's watching you for the first
  99. 3:18time.
  100. 3:19>> Yes.
  101. 3:19>> They have no clue who you are.
  102. 3:21>> Then how would you explain what do you
  103. 3:23do and
  104. 3:26why they should watch it?
  105. 3:27>> So I'm a cognitive neuroscientist and my
  106. 3:29research is focused on cognitive
  107. 3:32neuroplasticity and also cognitive
  108. 3:35training. So I in particular study how
  109. 3:40we can train the brain to be better,
  110. 3:43better, faster, stronger.
  111. 3:45>> Okay?
  112. 3:45>> Which is why my lab colloquially is kind
  113. 3:47of called the becoming superhuman lab
  114. 3:49because that's what I study. I study how
  115. 3:50to make superhumans. And I'm obsessed
  116. 3:53with this topic. I have been for a very
  117. 3:55very long time. When I learned early on
  118. 3:58in my career that the brain is capable
  119. 3:59of change, that it's dynamic, that we
  120. 4:02can we're not born with a certain brain
  121. 4:03or it doesn't crystallize, that based on
  122. 4:06training, based on what you think, what
  123. 4:09you feel, what you do, the habits that
  124. 4:11you have, your brain can completely
  125. 4:13change and become different. Then my
  126. 4:16question became that means that people
  127. 4:18can be become smarter. That means that
  128. 4:21your ability to focus can increase. That
  129. 4:23means your memory can get better. like
  130. 4:25you can get better at that just like any
  131. 4:26other muscle, right? Like with fitness.
  132. 4:28And then of course now a huge part of
  133. 4:31what I do is really focused on minds and
  134. 4:34machines,
  135. 4:36>> okay?
  136. 4:36>> And how they interact together. If you
  137. 4:38ignore the fact that we are human and by
  138. 4:40that, by the way, I mean the biological
  139. 4:43laws that dictate how our brains and our
  140. 4:46bodies actually work. Like the laws of
  141. 4:48physics, right? Like if I like I always
  142. 4:50say gravity.
  143. 4:51>> Yeah,
  144. 4:51>> there it is. Laws of physics. Nobody's
  145. 4:54questioning the laws of gravity. Like,
  146. 4:55oh, today, never mind. It's not for me.
  147. 4:57I don't want to do that. Right? This is
  148. 4:59how our universe works. Well, there are
  149. 5:02also biological laws that dictate how
  150. 5:04our brains work best, how our bodies
  151. 5:07work best. And my goal is for people to
  152. 5:10learn these biological laws so that they
  153. 5:13can work more in line with their biology
  154. 5:15instead of against it. Right now I feel
  155. 5:18and I say this all of the time that the
  156. 5:20way in which we as a society, human
  157. 5:23global society are living and working
  158. 5:27goes against our biology. It goes
  159. 5:30against the laws of biology and we can
  160. 5:31feel it. People have brain fog. They're
  161. 5:33exhausted. They're burning out. They're
  162. 5:36not reaching their goals. Everybody I
  163. 5:38always talk to says, "Oh, I'm busy all
  164. 5:39of the time. I'm working non-stop. I'm
  165. 5:41busy busy busy busy." And it's like, "Do
  166. 5:43you actually meet your goals
  167. 5:44consistently?" Oh, no.
  168. 5:46I'm busy all of the time. I'm like, how
  169. 5:47could that be possible? [snorts]
  170. 5:49>> But then do you see the difference
  171. 5:52between people who are achieving their
  172. 5:54goals all the time versus people who are
  173. 5:56not?
  174. 5:57>> Yes.
  175. 5:58>> And is it the all the difference is in
  176. 6:00the brain and the biological laws
  177. 6:01they're following.
  178. 6:02>> The most important word you just said
  179. 6:03was following.
  180. 6:06We all have very similar brains.
  181. 6:08>> The laws are the same. Physics is
  182. 6:10physics no matter where you go. The
  183. 6:12difference between me and let's say like
  184. 6:15an Elon Musk is for the laws of physics
  185. 6:18is I'm not sending rockets into space,
  186. 6:21>> right?
  187. 6:22>> It's about am I learning the laws and am
  188. 6:25I leveraging the laws and my big push to
  189. 6:28every person in the world is you have to
  190. 6:31learn the laws of your brain and your
  191. 6:32body so that you can follow them and
  192. 6:36leverage them meaning actually get more
  193. 6:38done. That's the concept of becoming
  194. 6:40superhuman is if you can learn those
  195. 6:42laws then you can do amazing things with
  196. 6:46this brain and body that other people
  197. 6:48often times they ignore those laws.
  198. 6:51They're exhausted again they're burned
  199. 6:53out. They're working all of the time but
  200. 6:56they're working inefficiently.
  201. 6:58>> These are the issues you know they say
  202. 7:00they have these dreams and they have
  203. 7:01these goals but they find it difficult
  204. 7:03to actually do those things. But the so
  205. 7:06the difference is between the people who
  206. 7:08consistently meet their goals is if
  207. 7:11they're following the actual laws of
  208. 7:14like it's it's like almost like a a
  209. 7:16cheat sheet. It's like a blueprint for
  210. 7:19how to live well.
  211. 7:21>> So you're telling me if I follow my
  212. 7:23biological laws
  213. 7:25>> Mhm. which is how like let's say if my
  214. 7:29brain is supposed to function in a
  215. 7:30certain way and I follow those laws
  216. 7:33>> then my likelihood of achieving my goals
  217. 7:36increases
  218. 7:38than normal people like other people do
  219. 7:40not follow
  220. 7:44>> but also I will say you're like I don't
  221. 7:46buy it
  222. 7:46>> okay yeah
  223. 7:47>> well you have to remember the a lot of
  224. 7:49biological laws the laws I'm hopefully
  225. 7:52we're going to talk about
  226. 7:53>> uh that I'm obsessed with are also laws
  227. 7:55around what's the science behind
  228. 7:57motivation,
  229. 7:59>> what's the science behind goal
  230. 8:00achievement,
  231. 8:02>> what's the science behind focus, what's
  232. 8:04the science behind distraction
  233. 8:06management, energy management, you
  234. 8:09realize you can have all these amazing
  235. 8:12goals in life, but if you mess up on
  236. 8:14those things, you're not going to meet
  237. 8:16those goals. Imagine like an Olympic
  238. 8:18athlete, right? Somebody wants to go to
  239. 8:19the Olympics, but they say, "I'm not
  240. 8:20focused on my training."
  241. 8:22>> Okay? I am not doing a good job managing
  242. 8:25my energy. Okay. Um I'm not motivated.
  243. 8:29>> Yeah.
  244. 8:29>> I'm motivated for 3 weeks and then I
  245. 8:31give up.
  246. 8:33>> Do you think they're going to go to the
  247. 8:34Olympics? No. That means you have to
  248. 8:36figure out, you have to hack the science
  249. 8:38of motivation. You have to hack the
  250. 8:39science of focus. You have to hack the
  251. 8:41science of managing your time, your
  252. 8:43energy, all of these things in order to
  253. 8:45meet any goals, whatever your goals are.
  254. 8:47You know, you could have any goals in
  255. 8:48the whole world. But yeah, that's these
  256. 8:50are what I mean by the laws of biology.
  257. 8:53I don't mean like take a blood test
  258. 8:55necessarily. I mean learn how does the
  259. 8:58brain motivate like what is dopamine
  260. 9:01really for example, right? How does it
  261. 9:03really work? Because the people that say
  262. 9:05like oh I want to whatever I don't know
  263. 9:08get fit. I want to raise a certain
  264. 9:09amount of money. I want to start a
  265. 9:10company. I want to do these things.
  266. 9:12That's great. But what's the first step?
  267. 9:14And do you lose hope after 3 weeks, 3
  268. 9:16months, 3 years?
  269. 9:17>> True. with [snorts] we'll come to
  270. 9:20biological loss but for
  271. 9:23>> for simple average human being okay
  272. 9:26super human could mean a billionaire who
  273. 9:29looks like he's killing it in life
  274. 9:32>> right so you have also trained a lot of
  275. 9:35people from lot of these large companies
  276. 9:38you've worked with people from Nvidia
  277. 9:40Google you teach a lot of people you
  278. 9:43research about ultra achievers all of
  279. 9:46these things you do right so you have
  280. 9:47you've You've dealt with a lot of people
  281. 9:50who look like superhumans from the
  282. 9:51outside.
  283. 9:53What is one fundamental difference
  284. 9:56between a brain of, let's say, a
  285. 9:58billionaire and a broke person?
  286. 9:59>> I've worked with some [gasps]
  287. 10:02pretty amazing people that have achieved
  288. 10:06amazing things.
  289. 10:08>> Truly superhuman things. And I'm always
  290. 10:12the most curious about people that
  291. 10:14achieve great things that come from
  292. 10:15nothing.
  293. 10:17If you started at zero and you achieved
  294. 10:20something close to 100, that's
  295. 10:22interesting. That's worth studying,
  296. 10:24right?
  297. 10:24>> Yeah, absolutely.
  298. 10:26>> And I've been very lucky, you know,
  299. 10:28being especially in Silicon, I've had
  300. 10:29access to a lot of some of these amazing
  301. 10:31people because of the work that I do.
  302. 10:33Um, it also helps that the lab is called
  303. 10:35Becoming Superhum, and everybody wants
  304. 10:36to be superhuman. So, it's it's a it's
  305. 10:39it's it's popular for for a few
  306. 10:41different reasons, but some of these
  307. 10:43amazing people that I've met, I'll tell
  308. 10:45you something that is wildly different
  309. 10:47from a lot of folks that I see who
  310. 10:48struggle. And that is belief.
  311. 10:55Belief about how the world works. Belief
  312. 10:59about
  313. 11:01who it is that they are. These people,
  314. 11:04these the the billionaire's brain,
  315. 11:07[snorts] they don't think there are
  316. 11:10limits.
  317. 11:12They really don't. These people don't
  318. 11:15think there are any obstacles in their
  319. 11:17way.
  320. 11:19When something looks like a brick wall
  321. 11:21to the average person,
  322. 11:24that person sees a door.
  323. 11:27They know that they can open and create
  324. 11:29doors anywhere. They believe it. Truly,
  325. 11:31they believe it. [snorts] And this is
  326. 11:34the fascinating thing again going back
  327. 11:35to those biological laws. [snorts]
  328. 11:39The power of belief is so strong in the
  329. 11:43human brain when you believe something.
  330. 11:46And these are again the stories that we
  331. 11:48tell ourselves. Who am I? How powerful
  332. 11:51am I? What am I capable of? It's like
  333. 11:53imagine you're a character in a movie.
  334. 11:55These people like really I don't know.
  335. 11:57Have you heard of the phrase main
  336. 11:59character energy?
  337. 12:00>> Yeah. [laughter] They have main
  338. 12:01character energy for real. Truly. And
  339. 12:05but everybody can have main character
  340. 12:06energy. You should be the main character
  341. 12:08of your life.
  342. 12:10>> Everybody should be. And I say that not
  343. 12:12just be to be like romantic cuz it's fun
  344. 12:15because this is how you can train the
  345. 12:17brain. If you convince yourself, I'm
  346. 12:20going to make it. This is going to be my
  347. 12:23life. This is going to be the door that
  348. 12:25I'm going to open. This is going to
  349. 12:27happen for me. And I know it's going to
  350. 12:28happen because it's possible because
  351. 12:30people like me have done. You know it.
  352. 12:32It's it's not you don't have the victim
  353. 12:34mindset.
  354. 12:36You don't have the oh these are these
  355. 12:38obstacles in my way that oh I have
  356. 12:41nothing blah blah blah. All these other
  357. 12:42people they have this help they have
  358. 12:44that's going to keep you stuck. So many
  359. 12:46amazing examples of people again Olympic
  360. 12:49athletes people that have just crushed
  361. 12:51it physically that didn't start out fit
  362. 12:54at all but they make it happen through
  363. 12:56training. I think it's the same thing
  364. 12:58with mindset. All you have to do is So,
  365. 13:01here's here's my recommendation because
  366. 13:02I I do this for a living. This is what I
  367. 13:04do. I I help people train their brains.
  368. 13:06[snorts] Every single time inside of
  369. 13:09your mind, your brain starts telling you
  370. 13:12that story.
  371. 13:13I'm a victim. I come from nothing. Look
  372. 13:17at my background. I'm not going to make
  373. 13:18it. You have to tell your brain to shut
  374. 13:20up. Zip it. Be like, "Uh-uh. Don't do
  375. 13:23that." And then you have I call that by
  376. 13:25the way that's called redirection
  377. 13:28redirection. It's attentional
  378. 13:29redirection in the brain. So if your
  379. 13:31attention is somewhere like oh I'm a
  380. 13:33victim. Oh I'm the oh it's not going to
  381. 13:35work out. Oh what if I fail? Oh
  382. 13:39redirect. You say uh I'm not going to
  383. 13:41move my attention. I'm moving my
  384. 13:42attention. I'm redirecting it back to
  385. 13:45what's the story you want.
  386. 13:48And you then you repeat it. And you got
  387. 13:50to get obsessive about this. Like every
  388. 13:52day you repeat the story, who am I?
  389. 13:55What's possible? One of my favorite
  390. 13:57quotes is anything is possible because
  391. 14:00nothing is real. All of this is
  392. 14:03man-made. All of this is made up. We can
  393. 14:06make anything happen.
  394. 14:08But then if someone was never believed
  395. 14:11in themselves ever, they've never
  396. 14:13thought that they can ever become
  397. 14:16better, achieve their goals, have a
  398. 14:18dreamy life, become financially free,
  399. 14:22billionaire, millionaire, whatever,
  400. 14:23etc., etc., right? If someone never
  401. 14:25believed, how can someone build a main
  402. 14:28character energy?
  403. 14:33>> Write the story down.
  404. 14:35Take a piece of paper and you don't have
  405. 14:38to believe it in the beginning.
  406. 14:40Just trust me. Get a piece of paper and
  407. 14:43a pen and write out. Even if in the
  408. 14:46beginning you have to say this is this
  409. 14:49would be believed and this would be
  410. 14:51written by a version of me that doesn't
  411. 14:54exist
  412. 14:55that does believe in themselves and they
  413. 14:57are successful and they're amazing.
  414. 15:00Write from that person's perspective.
  415. 15:02>> What do you write? Like you take a piece
  416. 15:03of paper and what do you write?
  417. 15:04>> You can write well it depends on the
  418. 15:06your goals. It depends on your vision.
  419. 15:09So for example I might say I can I can
  420. 15:14come up with any scientific question
  421. 15:18related to the things that I am obsessed
  422. 15:20with and I will find the resources. I
  423. 15:24will find the people. I will find the
  424. 15:26funding. I will find the doors. I will
  425. 15:29make the doors open so that I can figure
  426. 15:32out what those answers are because I'm
  427. 15:33obsessed with finding out those answers.
  428. 15:35And I'm going to keep telling myself
  429. 15:36that. And when you do that, by the way,
  430. 15:38let me tell you the science of how this
  431. 15:40works. What's going to happen if you
  432. 15:42write that down, whatever story, but
  433. 15:44because it depends on the person, right?
  434. 15:45Your story is going to be different than
  435. 15:46mine. There's a network in the brain,
  436. 15:49okay? It's a neural network,
  437. 15:51>> okay?
  438. 15:52>> Which is a pattern of electrical
  439. 15:53activation. So a neural network is a
  440. 15:55collection of different brain areas that
  441. 15:58in unison like an orchestra activate
  442. 16:00together. So they're they're they're
  443. 16:02connected electrically and they activate
  444. 16:03together. Okay, we have many different
  445. 16:05neural networks in the brain, but an
  446. 16:07important one is called the DMN or the
  447. 16:11default mode network.
  448. 16:13>> Okay,
  449. 16:13>> now the DMN is the brain's storyteller.
  450. 16:19>> Interesting. M this is the brain's
  451. 16:22narrator autobiographical narration who
  452. 16:25am I what's my identity what am I what
  453. 16:28are the stories and you know when people
  454. 16:30talk about trauma when people talk about
  455. 16:32bag all this it's stories and I you
  456. 16:35collect these stories like in a bag and
  457. 16:36you're carrying it around like baggage
  458. 16:38so you got to ask yourself which stories
  459. 16:41am I still carrying and are they serving
  460. 16:44me and when I say serving me like are
  461. 16:47they actually helping you achieve your
  462. 16:49goals are they making you happier? Are
  463. 16:51they making you healthier? Are they
  464. 16:53giving you an opportunity to live the
  465. 16:55life that you want? Because if they're
  466. 16:56not, get rid of that story. Rip that
  467. 16:58story up. And you have to write your own
  468. 17:00story. Make up a new story. And then
  469. 17:02that DMN every single time, every day,
  470. 17:05you review the story. Yeah. Yeah. Yeah.
  471. 17:08You're going to get every guest you
  472. 17:10want, you know, whatever it may be.
  473. 17:11You're going to review the story over
  474. 17:13and over and over again. And guess
  475. 17:15what's going to happen? that DMN, the
  476. 17:17default mode network, the pattern of
  477. 17:19electrical activation that it has, it
  478. 17:20will influence other brain areas that
  479. 17:23are related to your attention.
  480. 17:27Now, we're talking about exciting
  481. 17:29executive function because that your
  482. 17:32beliefs, your stories. You asked me
  483. 17:34about the billionaire's brain and I told
  484. 17:36you the number one trait they have
  485. 17:37that's different is they have crazy
  486. 17:40beliefs.
  487. 17:42Crazy beliefs. They don't see limits.
  488. 17:45anything is possible and anything they
  489. 17:48they're capable of anything
  490. 17:50and if you believe that that DMN and
  491. 17:53those beliefs will impact
  492. 17:56different brain areas that are related
  493. 17:58to what you see what you pay attention
  494. 18:00to and what you notice have you heard of
  495. 18:03like priming
  496. 18:04>> yeah it's
  497. 18:05>> explain me let's say explain everybody
  498. 18:07okay what priming is
  499. 18:09>> it this is the science behind priming
  500. 18:11>> that if you can have information teed up
  501. 18:15so that you review that story. That's
  502. 18:17why I said like it's not enough just to
  503. 18:19write it down one time and put it in
  504. 18:20your journal and put it away. No, no,
  505. 18:22no, no. You're working on this is
  506. 18:23training. You got to hit the gym every
  507. 18:25single day. Be like, "Uh-uh. This is
  508. 18:27what's going to happen. This is what I'm
  509. 18:28going to do. This is my goals. This is
  510. 18:29how I'm going to get there. This is the
  511. 18:31plan. This is the plan." You keep
  512. 18:32writing every day. You keep reviewing
  513. 18:33and keep writing. What's going to end up
  514. 18:35happening is you're going to notice
  515. 18:36opportunities.
  516. 18:39The opportunities are everywhere.
  517. 18:42The possibilities are all right in front
  518. 18:44of us, but people don't see them. You
  519. 18:47will only see what the brain is primed
  520. 18:50to see. You will see what it is that you
  521. 18:54truly your beliefs and the data behind
  522. 18:57your beliefs are priming you to attend
  523. 19:00to in the world. So when you do that,
  524. 19:03all of a sudden so many success stories,
  525. 19:05I know you've heard these two. People
  526. 19:07will say, "Oh, and then I met this
  527. 19:10person randomly." magic right
  528. 19:13>> they opened the door I had oh one
  529. 19:15conversation it just idea came to me I
  530. 19:18then all random things they start
  531. 19:21talking about
  532. 19:23>> it's it's not that random you can make
  533. 19:26you can increase the likelihood the
  534. 19:27statistical likelihood of these things
  535. 19:29that feel random
  536. 19:30>> if you reset your DMN
  537. 19:32>> if you reset your DMN that's a beautiful
  538. 19:33way to put it re literally design use
  539. 19:37your DMN to design your beliefs about
  540. 19:40yourself design your DMN so that you can
  541. 19:43choose what are the stories I'm telling
  542. 19:45myself about myself what's possible and
  543. 19:48what I'm going to accomplish and who I
  544. 19:49am and that is going to influence your
  545. 19:52behavior [snorts]
  546. 19:53because the brain is going to it's
  547. 19:56designed this way this is what I mean by
  548. 19:58biological laws
  549. 19:59>> this is everybody's brain yours mine
  550. 20:02everybody's our brains are designed
  551. 20:05they're designed to look for data that
  552. 20:09confirms your beliefs.
  553. 20:14>> Yeah,
  554. 20:16true. It happens with all the negative
  555. 20:19things as well.
  556. 20:20>> Bingo. Bingo. Which is why I'm like, if
  557. 20:23it's not helping you, get it out of
  558. 20:25there. Throw it away. Get it out. Like,
  559. 20:28you don't need it. [snorts]
  560. 20:29>> Because people are like, "Oh, I'm a
  561. 20:30victim. Everybody blah blah blah.
  562. 20:32Everybody hates me. I don't get what I
  563. 20:34want." And guess what? They always see
  564. 20:35they're always complaining, right?
  565. 20:37>> Yeah.
  566. 20:38this happened, then this other thing
  567. 20:40happened. No, no, no. What's happening
  568. 20:41is your beliefs because that's how the
  569. 20:43brain works. That's a biological law.
  570. 20:45The brain is going to find and look for
  571. 20:48data to confirm its own beliefs. So,
  572. 20:52choose your beliefs, design your
  573. 20:53beliefs.
  574. 20:54>> Yeah, this this is so fascinating. It
  575. 20:56happens with me all the time, right?
  576. 20:58>> I I have an irrational belief when it
  577. 21:02comes to my work. And even if I'm
  578. 21:05sitting on a random
  579. 21:08afternoon, I start spotting
  580. 21:11opportunities out of thin air and they
  581. 21:13end up becoming opportunities worth
  582. 21:15millions of dollars and I end up just
  583. 21:17getting them. And I'm like this like 5
  584. 21:19days ago this was not even the real
  585. 21:20thing. And at the same time I always
  586. 21:25play a victim card that because of my
  587. 21:27life, because of my schedule, because of
  588. 21:29work, I'm I never I I'm never able to
  589. 21:32sleep properly, you know, I'm not this
  590. 21:34guy who'll ever be able to get sleep,
  591. 21:35etc., etc. Every little thing just
  592. 21:39confirms that belief and I always just
  593. 21:42find out new reasons why I can't sleep.
  594. 21:45And like just two different aspects,
  595. 21:47same person business, work-wise,
  596. 21:50opportunities just keep getting them.
  597. 21:52Healthwise, I just keep falling,
  598. 21:54falling, falling.
  599. 21:55>> And I just keep confirming the even if I
  600. 21:57have like 10 hours to sleep, I end up
  601. 22:00confirming some belief and be like, "Oh,
  602. 22:03why didn't I sleep that day?" Because,
  603. 22:05you know, this happened and that
  604. 22:06happened and just
  605. 22:08>> it happens.
  606. 22:09>> There's excuses in my head.
  607. 22:11>> Yeah.
  608. 22:11>> But but I love this. Okay. You said main
  609. 22:13character energy. Okay. If someone's
  610. 22:17watching this and we have to make this
  611. 22:20make main character energy exercise sort
  612. 22:23of stuff.
  613. 22:24>> Okay.
  614. 22:24>> Okay. Okay.
  615. 22:25>> So what would you want me to write in
  616. 22:27this story? So let's say I today I
  617. 22:30decide that from right now
  618. 22:32>> I'm going to have the main character
  619. 22:35energy in my life.
  620. 22:36>> Yeah.
  621. 22:36>> Okay.
  622. 22:37>> And I am going to write take a piece of
  623. 22:39paper and write my story.
  624. 22:42>> Yeah. What should I have in this story?
  625. 22:44Identity, goal, what all did you you
  626. 22:46just threw a bunch of words. Let's make
  627. 22:48it simplest. Let's make it simpler for
  628. 22:51people to have like a template to start
  629. 22:53doing it right now.
  630. 22:54>> Beautiful.
  631. 22:55>> First begin with what we call identity
  632. 22:58based beliefs.
  633. 23:00>> Okay.
  634. 23:00>> Okay. Identity based beliefs.
  635. 23:03>> Now, I actually think we should totally
  636. 23:05do this on you related to your sleep.
  637. 23:08>> Wow. Okay.
  638. 23:09>> Cuz you brought it up yourself, right?
  639. 23:11You said, "Okay, you've got some beliefs
  640. 23:13in there that sleep is hard for you."
  641. 23:15>> Yeah.
  642. 23:15>> Is not easy, but it's totally not
  643. 23:17helping you. I'm sure.
  644. 23:19>> Not at all.
  645. 23:20>> Okay. So, let's get rid of it. Let's
  646. 23:21make a new belief. You write a new one.
  647. 23:23>> So, what you're going to want to do, so
  648. 23:25the identity based beliefs, the the way
  649. 23:27that they work is [snorts] that you need
  650. 23:30to write a belief that you have that Raj
  651. 23:34has about sleep that's based on your
  652. 23:37values. So, I'll give you a few examples
  653. 23:39just to like
  654. 23:41>> get you inspired. You might write, "I
  655. 23:46prioritize my health because I know how
  656. 23:50important it is for my performance and
  657. 23:53my business." You might just write that
  658. 23:55sentence down. Do you believe that?
  659. 23:56>> Yeah.
  660. 23:57>> Totally right.
  661. 23:58>> Absolutely.
  662. 23:59>> Okay. Absolutely. So, you might write
  663. 24:00something like that down.
  664. 24:02>> Then you're going to stack the next one.
  665. 24:04You're going to say, "I know the data on
  666. 24:07sleep and health."
  667. 24:10Do you feel like that's true?
  668. 24:12>> Yeah.
  669. 24:12>> Yeah. [laughter]
  670. 24:13>> Have you had some sleep experts on the
  671. 24:15pod?
  672. 24:18>> Still, it has not helped me. A lot of
  673. 24:19people have benefited from it, not me.
  674. 24:22>> Okay.
  675. 24:24>> We can bond about this. I'm not an easy
  676. 24:25sleeper either. We should talk about
  677. 24:27your sleep. Seriously. Um,
  678. 24:29>> so first is identity. Second is data.
  679. 24:31Second is well I should say identity and
  680. 24:34then you're you're still mixing your
  681. 24:36identity with facts that you know. Yeah,
  682. 24:38pretty much your data because we're
  683. 24:39going to try to bridge all of these
  684. 24:41together,
  685. 24:42>> right?
  686. 24:43>> What else do you believe about sleep?
  687. 24:44What is it that you know for sure about
  688. 24:46sleep?
  689. 24:48>> It's going to make me better.
  690. 24:49>> It's going to make you even better.
  691. 24:51So would you maybe could I even push
  692. 24:54this a little further and say
  693. 24:56I could be a smarter,
  694. 25:01better looking and happier version of
  695. 25:03self if I slept a little bit more.
  696. 25:06>> Yeah, I'll ask better questions if I'm
  697. 25:10I'll be more focused.
  698. 25:13Yeah, there are so many things that I'll
  699. 25:15I'll achieve by just sleeping better.
  700. 25:17>> Yeah. So you might you'd write all of
  701. 25:19these things down and then you would
  702. 25:21start writing bringing it all together
  703. 25:23into an identity based belief and even
  704. 25:25though it's not true yet you would say
  705. 25:27something like I make sure that I wind
  706. 25:30down for bed
  707. 25:34>> that's
  708. 25:34>> at an early enough time to make sure I
  709. 25:36at least get 6 to 7 hours a night.
  710. 25:39[snorts]
  711. 25:41You write what the you essentially
  712. 25:42you're designing the habit
  713. 25:44>> like this is the part I don't believe
  714. 25:46[laughter]
  715. 25:47>> I know you don't believe it now but you
  716. 25:49have to write it down and this is the
  717. 25:50process of fake it till you make it
  718. 25:52right
  719. 25:52>> got it [laughter]
  720. 25:53>> yeah you got to like you got to be like
  721. 25:55yep I do that
  722. 25:56>> okay
  723. 25:57>> because why because you prioritize your
  724. 26:00health and your performance
  725. 26:02>> you know
  726. 26:03>> so it's like first was identity second
  727. 26:05was data third is what better will
  728. 26:10happen after this and fourth is new
  729. 26:13habit.
  730. 26:14>> Yeah. And this is where you bring in I
  731. 26:16would say still even one full sentence
  732. 26:19all together. I'll give you an example
  733. 26:21actually from one of my um MBA students,
  734. 26:24one of my business students.
  735. 26:25>> I'm the type of person Oh, now we're
  736. 26:28talking about what kind of person are
  737. 26:30you versus what kind of person is
  738. 26:32>> someone else,
  739. 26:33>> your competitor. M m
  740. 26:36>> I'm [clears throat] the type of person
  741. 26:37who makes sure that I sleep at least 6
  742. 26:40to 7 hours a night because I know what
  743. 26:43an edge it's going to give me in my
  744. 26:45business.
  745. 26:47You're just going to write that down and
  746. 26:48you're like, "Oh, I don't do that every
  747. 26:50night." That's okay. You're But do you
  748. 26:52believe you can get there?
  749. 26:54>> Yeah.
  750. 26:55>> And do you believe it's true all the
  751. 26:56other things you've written?
  752. 26:57>> Yeah.
  753. 26:58>> Okay. Once you've done this work and
  754. 27:01you've written down that identity, I'm
  755. 27:03the type of person who does this,
  756. 27:06>> then we start going into something that
  757. 27:08we call implementation intentions. And
  758. 27:10this is from research from Peter
  759. 27:12Gwitzer. Now, [snorts] implementation
  760. 27:14intentions are essentially situation
  761. 27:17action plans. For those who do computer
  762. 27:19science, it's like an old school if then
  763. 27:21statement.
  764. 27:22>> Yeah. Okay.
  765. 27:23>> If this then that. If then, when is
  766. 27:26probably a more apt way to describe it.
  767. 27:28Okay.
  768. 27:29>> So, a situation action plan would be
  769. 27:31like this.
  770. 27:33When my alarm goes off every night at 11
  771. 27:38p.m.,
  772. 27:39I begin my designed routine. I start my
  773. 27:45windown music playlist, you know, then I
  774. 27:49make my herbal tea. I do this. I start
  775. 27:52doing my physical therapy, you know,
  776. 27:54whatever it may be. You you go through
  777. 27:56your routine.
  778. 27:58The difference between I'm going to try
  779. 28:01to go to bed earlier or I have this new
  780. 28:04routine, I'm just going to do it before
  781. 28:06bed.
  782. 28:08The difference here is an implementation
  783. 28:10intention
  784. 28:12describes
  785. 28:14in
  786. 28:16crazy detail
  787. 28:18what does it look like
  788. 28:21when you do the thing you describe like
  789. 28:24a movie. I want to see you in your
  790. 28:26house, Raj. Like at and it's like 11:00
  791. 28:28p.m. the alarm goes off and you're like,
  792. 28:30uh, where are you? What is it? What does
  793. 28:32it look like? What are you wearing?
  794. 28:33Where in the house are you? What are you
  795. 28:35doing? Phone's in your hand.
  796. 28:38>> It's truly describe it in detail. I'll
  797. 28:40give you another example of the
  798. 28:43difference between having an
  799. 28:45implementation intention versus having a
  800. 28:47goal. Because a goal is
  801. 28:49>> wake random.
  802. 28:51>> Yeah. It's it's like a prayer, you know.
  803. 28:54It's like that's cute. It's nice, but
  804. 28:56there's no plan, right? There's no way
  805. 28:58to make it to execute the thing, right?
  806. 29:00We got to have a plan. So,
  807. 29:02>> [snorts]
  808. 29:03>> uh, let's say I've heard a lot of people
  809. 29:04say, "I'm going to try to go to sleep
  810. 29:06earlier. I want to try to get more
  811. 29:07sleep."
  812. 29:09>> Adorable. How are you going to do that?
  813. 29:11Right. We actually have to get serious
  814. 29:12about what this looks like.
  815. 29:14>> Yeah. So usually for people unless your
  816. 29:17body is waking you up super you know
  817. 29:18usually we have what we have to do is
  818. 29:21>> go to bed earlier not uh keep sleeping
  819. 29:23the other way.
  820. 29:24>> Yeah.
  821. 29:25>> So the question becomes what kind of
  822. 29:28implementation intention can you design
  823. 29:32that's going to get you to do that. So
  824. 29:34you don't say I'm going to try to get to
  825. 29:35bed earlier. It's not going to work. So
  826. 29:39you describe the situation when this
  827. 29:42happens then I will do this when then
  828. 29:45>> okay so when 11 let's say when whenever
  829. 29:52my alarm goes around 11 p.m. this is
  830. 29:56what I'm going to do. That's exactly
  831. 29:58what you you want me to design.
  832. 30:00>> Yes.
  833. 30:01>> And like I'm on the right side of the
  834. 30:03bed. I have my laptop on. and I'm doing
  835. 30:05this like all of this and like I'll shut
  836. 30:07this down. I'll be doing like stuff like
  837. 30:09that like that minute detail.
  838. 30:11>> Yes.
  839. 30:12>> Okay. And then
  840. 30:13>> once you visualize it and you've written
  841. 30:15it down, then you begin the habit, you
  842. 30:19attempt to actually do the habit
  843. 30:21[snorts] and you tr and here are some
  844. 30:23other tips here. Make it as easy and
  845. 30:26small as possible.
  846. 30:28>> As easy and small as possible. For
  847. 30:31example, a lot of people benefit from
  848. 30:34going to bed earlier just by brushing
  849. 30:36their teeth earlier.
  850. 30:38>> Interesting.
  851. 30:40>> That's it. You could just say, "Listen,
  852. 30:41I'm I don't know when I'm going to go to
  853. 30:43sleep, but I told myself I have to brush
  854. 30:45my teeth at 11:00."
  855. 30:47Once you brush your teeth, that means
  856. 30:48you're probably not going to eat or
  857. 30:49drink anything anymore.
  858. 30:51>> Now you have at least the kitchen is cut
  859. 30:53off. You just start cutting everything
  860. 30:55off. You're like, "And then I'm going to
  861. 30:56get in my pajamas." Okay, now we're even
  862. 30:58one step closer. You just have to figure
  863. 31:00out what behaviors that you want to
  864. 31:02design out.
  865. 31:04Commit to it. Make it as small as
  866. 31:06possible, but really make the when part,
  867. 31:09the if part, the beginning, the
  868. 31:10situation should be as clear as humanly
  869. 31:14possible. Truly clear. People really
  870. 31:17skip this step. They say things like,
  871. 31:20um, I'll give you an example of when
  872. 31:22people want to stop doing something
  873. 31:24because it's possible your viewers want
  874. 31:25to cut a habit.
  875. 31:26>> Yeah.
  876. 31:27>> Stop smoking. stop eating sweets,
  877. 31:29whatever it may be.
  878. 31:30>> Start binging on their reels overnight.
  879. 31:34>> Tricky one, but yeah, totally. Totally.
  880. 31:37You could say, "When I have a craving
  881. 31:39for another piece of chocolate, when I
  882. 31:42have a craving for a cigarette, then I
  883. 31:45will do this instead."
  884. 31:48>> And I'll tell you, this is a version of
  885. 31:50an implementation intention for a
  886. 31:53negative behavior, meaning a behavior
  887. 31:55you want to cut.
  888. 31:56>> Okay?
  889. 31:56>> Not a positive behavior. and a behavior
  890. 31:58you want to add. Say add like positive
  891. 32:00and negative or add a behavior or remove
  892. 32:02a behavior.
  893. 32:03>> Removing a behavior is insanely
  894. 32:06difficult.
  895. 32:08Super super difficult.
  896. 32:09>> Way more than adding.
  897. 32:11>> Yes.
  898. 32:12>> Why? Why cutting off an habit is more
  899. 32:15difficult than making a new habit?
  900. 32:19>> Do you have a whiteboard?
  901. 32:20>> Yeah.
  902. 32:20>> All right. All right. [snorts]
  903. 32:22>> Okay. So
  904. 32:25we were talking about neural networks
  905. 32:27before, right? So neural networks again
  906. 32:29are patterns of electrical activation.
  907. 32:31So let's say for example,
  908. 32:34>> you have
  909. 32:36some pattern of electrical activation
  910. 32:37here in the brain. And let's say this
  911. 32:39represents your craving for something
  912. 32:42you don't want to crave anymore.
  913. 32:43>> Yeah. Watching reals, let's like binge
  914. 32:46watching random stuff. Yeah.
  915. 32:47>> Oh wow. Binge watching. Okay. So
  916. 32:50>> mindless scrolling, whatever you want to
  917. 32:52call Yeah,
  918. 32:53>> great. I'll even draw a little phone,
  919. 32:54you know. Okay, there you go. All right.
  920. 32:57So, this is this is the craving for it,
  921. 32:59though.
  922. 33:00>> Okay.
  923. 33:00>> This is not the behavior. This is the
  924. 33:02craving. So if this dot here represents
  925. 33:06the the actual craving for it, what that
  926. 33:08let's say ends up getting connected to
  927. 33:11is a set of patterns of electrical
  928. 33:14activation here that represents the
  929. 33:18complex behavior that ends up being you
  930. 33:21grab the phone and you start scrolling.
  931. 33:23>> Okay.
  932. 33:24>> Okay. So it starts with a craving. The
  933. 33:26craving is not by the way usually to
  934. 33:28binge watch. Usually the craving is
  935. 33:30something else. Usually, and this is
  936. 33:33where we can get a little more emotional
  937. 33:35here, it's a feeling.
  938. 33:38>> Okay. What do you mean by that?
  939. 33:40>> Well, let's let's
  940. 33:42>> The craving is not for binge watching.
  941. 33:44>> Well, that ends up becoming the behavior
  942. 33:47for you to satisfy a craving. The
  943. 33:49craving you think is actually for binge
  944. 33:52watching, but it's it's a craving to
  945. 33:54binge watch in order to satisfy some
  946. 33:57feeling. That's usually what's
  947. 33:59happening. like something I'm missing.
  948. 34:02>> Something you're missing or something
  949. 34:04that you want to disassociate from, numb
  950. 34:06from
  951. 34:08usually. Usually
  952. 34:11the feeling that people have is
  953. 34:15overwhelm,
  954. 34:17stress, let's say.
  955. 34:20>> Okay,
  956. 34:21>> if you're overwhelmed, you're stressed
  957. 34:22out, you're tired, you lack motivation,
  958. 34:27>> right? M
  959. 34:28>> you're looking to solve for these
  960. 34:31feelings
  961. 34:33>> and your brain has decided a nice thing
  962. 34:36to do if you have these feelings. You're
  963. 34:38like, I don't nobody wants to feel this
  964. 34:40by the way, right? These are bad
  965. 34:41feelings.
  966. 34:42>> So if you have these feelings, your
  967. 34:45brain goes, let's get out of this. How
  968. 34:48do I solve this?
  969. 34:50>> There's a few different things you can
  970. 34:52do. But let's say you accidentally
  971. 34:55develop this addiction, this habit.
  972. 34:58>> Because by the way,
  973. 34:59>> the word habit is a common one. We're
  974. 35:03all interested in habits.
  975. 35:04>> Yeah.
  976. 35:05>> It's pretty much the same thing as
  977. 35:06addiction.
  978. 35:08>> It's the same thing. People hear the
  979. 35:10word addiction and they think it's like
  980. 35:12scary, like it's some moral,
  981. 35:16>> you know.
  982. 35:16>> Yeah. It's a bad thing.
  983. 35:17>> It's a bad thing. What about when people
  984. 35:20are addicted to exercise or addicted to
  985. 35:23feeling healthy or addicted to being
  986. 35:26kind,
  987. 35:28right? Cuz you can you've I've met
  988. 35:30people who definitely are addicted to
  989. 35:32those things
  990. 35:34>> and I know you probably have met lots of
  991. 35:36these kinds of people because these are
  992. 35:37the people you collect. People addicted
  993. 35:39to their own success.
  994. 35:42>> Absolutely. Yeah.
  995. 35:43>> Yeah. So, it's not a bad thing.
  996. 35:46Addiction just means habit. That's it.
  997. 35:50>> Okay.
  998. 35:50>> So, we can demystify, dethrone, you
  999. 35:54know, uh uh these words really. They're
  1000. 35:57coupled together. They're the same
  1001. 35:59thing. They're the same thing.
  1002. 36:00>> So, what is a habit? What is also an
  1003. 36:03addiction? It's also the same thing as
  1004. 36:05just a behavior
  1005. 36:08that you do over and over.
  1006. 36:12I would just say that you do a lot,
  1007. 36:14right? So what ends up happening is you
  1008. 36:17have a feeling there is some brain
  1009. 36:19state, some cognitive or emotional brain
  1010. 36:21state and then what ends up happening is
  1011. 36:24you want to move away from that feeling.
  1012. 36:25If it's a if it's a bad feeling like
  1013. 36:27this, right? You want to move away from
  1014. 36:29it. Your your brain wants to help you
  1015. 36:30solve it. It doesn't want to let you sit
  1016. 36:32in that in that bad feeling.
  1017. 36:34>> So whatever it is that you did, let's
  1018. 36:36say you did binge watching one time when
  1019. 36:38you felt that way. You're like, "Let me
  1020. 36:39distract myself, you know,
  1021. 36:41>> go somewhere else. We don't need to
  1022. 36:43think that. We don't need to feel that."
  1023. 36:44So then you start binge watching and
  1024. 36:46what's going to happen in the beginning?
  1025. 36:48In the beginning you're distracted,
  1026. 36:49right? So it feels good.
  1027. 36:50>> Yeah.
  1028. 36:51>> Okay. So what you ended up doing is you
  1029. 36:53ended up doing the actual binge
  1030. 36:54watching. So you scrolled and then what
  1031. 36:57happens uh uh at the at the very end.
  1032. 37:00Let's say now you're done scrolling and
  1033. 37:01you put the phone away. [snorts]
  1034. 37:03This is a bit of a trick question
  1035. 37:05because let's say you were overwhelmed
  1036. 37:06about a work deadline
  1037. 37:09>> and then you started binge watching for
  1038. 37:11>> 45 minutes
  1039. 37:13>> in the evening instead of working on the
  1040. 37:15thing that's overwhelming you. So then
  1041. 37:17you did the binge watching and then
  1042. 37:18afterwards you put the phone down. Did
  1043. 37:20you deal with the thing that you were
  1044. 37:21actually stressed about?
  1045. 37:22>> No, I get guilty.
  1046. 37:24>> Yeah. So now you have this, you have the
  1047. 37:27overwhelm and you have shame.
  1048. 37:30>> Yeah.
  1049. 37:32So the person is super sad now. We're
  1050. 37:34we're just super sad. So now that you
  1051. 37:36have overwhelm and shame, you know
  1052. 37:39that's even worse than before. No.
  1053. 37:41>> Yeah.
  1054. 37:41>> So guess what I want to do again?
  1055. 37:44>> Watch again.
  1056. 37:45>> Go around the circle again. So okay,
  1057. 37:48let's say you've done this one night.
  1058. 37:50But come on, let's be honest. I've done
  1059. 37:51this even like at least 100 times. Do
  1060. 37:54you know what I mean?
  1061. 37:55>> Here's the answer to your your original
  1062. 37:58question. Every single time you do this,
  1063. 38:00you go through this path. Every time you
  1064. 38:04traverse this road and you do it again
  1065. 38:06and again and again, do you see what's
  1066. 38:09happening here? We're making it darker.
  1067. 38:12No,
  1068. 38:12>> we're making it maybe even bigger,
  1069. 38:15>> stronger, deeper. This neural network
  1070. 38:18starts to become like a tree trunk, like
  1071. 38:21the roots of a tree.
  1072. 38:24That is how a behavior. If you do it one
  1073. 38:28time, that's fine. You do it 100 times,
  1074. 38:311,000 times, a million times,
  1075. 38:35that's a behavior that you do a lot,
  1076. 38:37that's the same thing as addiction. It's
  1077. 38:39the same thing as a habit. It's all the
  1078. 38:41same. So habits, addictions, and
  1079. 38:44behaviors that you do a lot are just
  1080. 38:46really entrenched and strong
  1081. 38:49associations between a feeling, a
  1082. 38:51craving, and a behavior.
  1083. 38:54>> So how do we break this?
  1084. 38:57>> One, tip number one, don't wait for it
  1085. 39:00to get so strong. You know, ideally,
  1086. 39:02>> what if it's so strong already?
  1087. 39:04>> Okay, let's assume it's strong
  1088. 39:05>> because there I'm sure there must be
  1089. 39:07hundreds of bad behaviors which are
  1090. 39:09strong in my head. Obviously hundreds of
  1091. 39:11good behaviors as well.
  1092. 39:12>> Yes.
  1093. 39:13>> But the bad behaviors, let's talk about
  1094. 39:14them. Let's get rid of them first.
  1095. 39:16>> Okay. [snorts]
  1096. 39:18Step one, awareness.
  1097. 39:21You have to understand and see the loop
  1098. 39:23for yourself. You cannot
  1099. 39:27change something that you do not
  1100. 39:29understand that you don't have data on.
  1101. 39:32>> Right? You have to understand a system
  1102. 39:33if you want to change the system. So you
  1103. 39:36need knowledge.
  1104. 39:36>> Okay?
  1105. 39:37>> Self-nowledge in this case. So you need
  1106. 39:39to be aware. You need to be able to see
  1107. 39:41your own behavior as it's happening.
  1108. 39:43That means you actually have to answer
  1109. 39:44the question, what's the feeling? So
  1110. 39:48step one is you got to identify the
  1111. 39:51emotions and the feelings that cause you
  1112. 39:55to go down the loop in the first place.
  1113. 39:56>> How do I identify this? Because I don't
  1114. 39:58know if I'm if I'm falling into this
  1115. 40:00trap
  1116. 40:01>> of feeling
  1117. 40:04like I I want to crave something. That
  1118. 40:06craving can be dessert at midnight. It
  1119. 40:09can be binge watching. It can be
  1120. 40:12just doing all sorts of bad habits. Some
  1121. 40:15for some people it can be alcohol,
  1122. 40:17smoking weed, uh smoking, you know, like
  1123. 40:20a cigarette.
  1124. 40:21>> Mhm.
  1125. 40:22>> For some a lot of young people it can be
  1126. 40:24porn like all of these behaviors are
  1127. 40:26stem from feeling, right?
  1128. 40:27>> Yes.
  1129. 40:28>> But we don't know why are they
  1130. 40:31occurring.
  1131. 40:32>> Yeah. Like it it can be overwhelm, it
  1132. 40:34can be stress, it can be anxiety, it can
  1133. 40:36be tired, it can be all it can be just
  1134. 40:39pure shame or maybe lack of ability to
  1135. 40:42turn around my life or the feeling like
  1136. 40:44a victim.
  1137. 40:45>> How do I find out which one is it?
  1138. 40:48>> You have to have what's called a
  1139. 40:49cognitive pause.
  1140. 40:52So that means when you before you go
  1141. 40:54grab the chocolate at midnight, before
  1142. 40:56you grab the phone and maybe you've
  1143. 40:58already grabbed it, by the way, you just
  1144. 41:00you've grabbed the phone,
  1145. 41:02>> you've opened up Instagram, whatever it
  1146. 41:03is that your app of choice, you know,
  1147. 41:06>> you grabbed it, you opened it, and you
  1148. 41:08just were about to start scrolling and
  1149. 41:09you go,
  1150. 41:10>> you have to start to build the
  1151. 41:11awareness. You go, hold on, hold on,
  1152. 41:13hold on. I'm not saying you can't have
  1153. 41:14it. By the way, in the beginning, we
  1154. 41:16just want to know why.
  1155. 41:18>> So you go, okay, hold on.
  1156. 41:21What am I feeling right now?
  1157. 41:24What is it that Why do I want to go and
  1158. 41:26binge watch right now?
  1159. 41:27>> I'm just exhausted. Like just
  1160. 41:30>> Okay, so you're you're tired.
  1161. 41:32>> I would still ask you go deeper.
  1162. 41:37Why are you exhausted? And then I'd
  1163. 41:39force you I if I were in the room with
  1164. 41:41you, I would say, well, Raj, if you're
  1165. 41:43exhausted, shouldn't you go do something
  1166. 41:46else like rest?
  1167. 41:50Right. Or gain more energy. Do something
  1168. 41:53that gives you energy.
  1169. 41:54>> Like, right. If you're tired, if it
  1170. 41:56depends. If it's right before bed, then
  1171. 41:58if you're tired, yeah, that's right. Go
  1172. 42:00to bed.
  1173. 42:01>> Sleep.
  1174. 42:01>> So then you go to sleep, right? We go,
  1175. 42:03we help you with the sleep thing.
  1176. 42:04[laughter]
  1177. 42:05>> But if you're tired in the middle of the
  1178. 42:06day, you're like halfway in the middle
  1179. 42:08of the day and you're like, I'm just
  1180. 42:09exhausted and I need a break.
  1181. 42:11>> Yeah.
  1182. 42:11>> This is not a break. There was, by the
  1183. 42:13way, a paper published in Nature.
  1184. 42:16>> What is it? the world's like premier
  1185. 42:18science journal 2024 that actually
  1186. 42:21measured the effectiveness of different
  1187. 42:23kinds of breaks.
  1188. 42:25>> Okay.
  1189. 42:26>> One option was no break at all. You do
  1190. 42:29no break. Raj, keep working. Tired. So
  1191. 42:31what?
  1192. 42:32>> Keep going. Hustle. Come on. You're
  1193. 42:34young. You got it. Let's go.
  1194. 42:36>> The next option was you take a break uh
  1195. 42:39and you look outside or you go take a
  1196. 42:41walk outside in nature.
  1197. 42:43>> Okay. So you're exposed to something
  1198. 42:44natural. Okay. The next break was
  1199. 42:48scrolling.
  1200. 42:50>> Yeah.
  1201. 42:51>> Can you imagine
  1202. 42:53what the results were?
  1203. 42:55>> It showed that scrolling is pretty much
  1204. 42:59the same as not taking a break. So
  1205. 43:02instead of actually letting this brain
  1206. 43:04rest and make energy for you, because
  1207. 43:06again this is all chemistry up in here.
  1208. 43:08This is like again biological laws. You
  1209. 43:11need to learn that if this system is
  1210. 43:12tired in and listen I'm a high
  1211. 43:15performance like I'm all about
  1212. 43:18productivity and performance. So if
  1213. 43:20let's say for example treat yourself
  1214. 43:21like an Olympic athlete.
  1215. 43:23>> If an athlete is telling you I'm
  1216. 43:24exhausted right then you say okay okay
  1217. 43:27get off the field go sit and rest drink
  1218. 43:30some water get a snack you know we tell
  1219. 43:32them to like stretch you know get ready.
  1220. 43:34Why? Because I need you to go back out
  1221. 43:36there and keep training.
  1222. 43:37>> Yeah. [snorts] If they say I'm tired,
  1223. 43:39like let me open Tik Tok. That's we
  1224. 43:42already know. We science has already
  1225. 43:44shown that that's not a break. It
  1226. 43:46doesn't replenish and increase your
  1227. 43:47energy. Right?
  1228. 43:49>> So going back to this, I would you would
  1229. 43:51say, "Oh, I'm tired." I would actually
  1230. 43:53want you to sit down and really dig into
  1231. 43:55the feeling more. You know, are you
  1232. 43:58really is it just tired? What's really
  1233. 44:00going on? And like I then you need a
  1234. 44:02replacement behavior. So in this
  1235. 44:05previous example, you were doing the
  1236. 44:07scrolling.
  1237. 44:08It's this is what I meant by negative
  1238. 44:10behavior, right? If you want to cut
  1239. 44:12something off, you cannot just say, "Oh,
  1240. 44:15next time I'm exhausted, I will not
  1241. 44:18binge watch.
  1242. 44:20>> This is impossible. Good luck. It won't
  1243. 44:22happen.
  1244. 44:22>> It won't happen. You're going to do it
  1245. 44:23because look at this. Look at how deep
  1246. 44:26this network was. It's not your choice.
  1247. 44:28It's going to happen automatically. You
  1248. 44:30don't have a choice. Raj is not driving
  1249. 44:32this car.
  1250. 44:33It's automatically just driving it on.
  1251. 44:36>> It's automatically driving it. So, you
  1252. 44:38need to aggressively, that's what I
  1253. 44:40meant, a cognitive pause. You need to
  1254. 44:42aggressively start. Number one, you need
  1255. 44:44to start where it starts, which is the
  1256. 44:46feeling. It starts here.
  1257. 44:49>> The feeling, the brain state, the
  1258. 44:51cognitive state, the craving. Why do you
  1259. 44:53do the behavior in the first place? We
  1260. 44:55have to cut it off there and make you
  1261. 44:57pause and then say, "Okay, we're going
  1262. 45:00to do something else." So that ends up
  1263. 45:02being this feeling, right? That was our
  1264. 45:03first step here.
  1265. 45:05>> So instead of going towards the the
  1266. 45:08actual binge watching, we're going to do
  1267. 45:09something else.
  1268. 45:10>> So let's say instead, what's a healthy
  1269. 45:12behavior that you wish you did more of,
  1270. 45:14too?
  1271. 45:15>> Let's say breath work.
  1272. 45:18>> I mean, yeah, that would be nice. I love
  1273. 45:20it. Yeah, sure. So, you're going to do
  1274. 45:22breath work. Great. Okay.
  1275. 45:23>> Like just 1 minute.
  1276. 45:24>> 1 minute is amazing.
  1277. 45:27>> 60 seconds. Close your eyes. That's it.
  1278. 45:29You don't have to do anything else. You
  1279. 45:30just [snorts]
  1280. 45:32>> that's it.
  1281. 45:33>> Okay.
  1282. 45:34>> Okay.
  1283. 45:34>> That's going to be the new replacement
  1284. 45:36behavior. [snorts] Now, here's what I
  1285. 45:39would tell you if you're really
  1286. 45:40addicted. If after 60 seconds of closing
  1287. 45:43your eyes, you still want to scroll, go
  1288. 45:45for it. Makes it a lot easier. No.
  1289. 45:48>> Yeah.
  1290. 45:49>> But what you're doing when you do that,
  1291. 45:51by the way, is let's say the closing
  1292. 45:53your eyes, this is the feeling that
  1293. 45:55started. This is the new behavior. Close
  1294. 45:58your eyes.
  1295. 45:58>> Mhm.
  1296. 45:59>> Right. I draw a little eye for you here.
  1297. 46:02>> Okay. So, you [snorts] close your eyes.
  1298. 46:04This is the new behavior. Instead of
  1299. 46:06this going immediately to the original
  1300. 46:10scrolling behavior, it's going to go
  1301. 46:12here first.
  1302. 46:13>> Okay?
  1303. 46:14>> This is you're breaking the cycle.
  1304. 46:16Instead of the energy going this way,
  1305. 46:18it's now going to go this way. Even if
  1306. 46:20it goes this way afterwards, we're
  1307. 46:22helping. Maybe one time you go, "No, I
  1308. 46:24still want to scroll." Okay? The second
  1309. 46:26time, maybe you're like, "Okay, fine.
  1310. 46:30Really,
  1311. 46:30>> I'll do something else. This is you just
  1312. 46:32you have to find a way to break this
  1313. 46:34thing.
  1314. 46:34>> And if I break this, you're saying that
  1315. 46:37after 1 minute, if I still want to do
  1316. 46:39it, if I do this every time, I'll
  1317. 46:42reduce.
  1318. 46:44>> If you do it every time, I promise
  1319. 46:47you're going to start not doing it. If
  1320. 46:48you then you're just going to create a
  1321. 46:50new one. I mean, listen, if you do it
  1322. 46:52every time, then you're just going to
  1323. 46:53start creating a new habit this way,
  1324. 46:56right?
  1325. 46:57>> Yeah. So, you're just saying, "Okay,
  1326. 46:59before the route was this way. Now, this
  1327. 47:01is a new route that I'm going to go to
  1328. 47:03scrolling." Like, now you're going to be
  1329. 47:04that guy that before he binge watches,
  1330. 47:06he closes [laughter] his 60 seconds.
  1331. 47:09You've just designed a new addiction.
  1332. 47:12But the idea here is you're giving your
  1333. 47:14brain an opportunity. It's just an
  1334. 47:16opportunity to to redirect. And what we
  1335. 47:19call all of this by the way is to do one
  1336. 47:21thing and that thing is called emotional
  1337. 47:27regulation.
  1338. 47:30>> Interesting.
  1339. 47:31>> That's what you're trying to do because
  1340. 47:33every behavior, even people doing hard
  1341. 47:35drugs, porn addiction, it's coming from
  1342. 47:38an emotion. It starts here. If you can
  1343. 47:41understand the emotion, you can control
  1344. 47:43the behavior because you can choose it.
  1345. 47:45You can design it. But that requires
  1346. 47:48regulating. Regulating [snorts] is hard.
  1347. 47:51So what you can do is you just can
  1348. 47:52create a cognitive pause and get
  1349. 47:54yourself to do something tiny. Easy, not
  1350. 47:57hard. Easy, easy, easy. And then you're
  1351. 47:59creating a bit of a pattern interrupt
  1352. 48:01and it's an opportunity for you to
  1353. 48:03choose something different. So then what
  1354. 48:05ends up happening is
  1355. 48:07this p road becomes less traveled. Let's
  1356. 48:12say this is after one month of you
  1357. 48:14closing your eyes after the feeling
  1358. 48:16instead of going immediately. So now
  1359. 48:20it gets skinnier. After 3 months it's
  1360. 48:24even skinnier. Then this one you've been
  1361. 48:26doing this, right? So this is getting
  1362. 48:28stronger and stronger and this one keeps
  1363. 48:30getting skinnier and this one keeps
  1364. 48:31getting stronger. That's the idea. This
  1365. 48:34is how you build new habits and kill bad
  1366. 48:38ones that you don't want anymore. And
  1367. 48:39why killing bad ones is more difficult
  1368. 48:41than building a new one?
  1369. 48:44>> Starting new ones. It's difficult
  1370. 48:46because you're both pruning.
  1371. 48:49You're both pruning. Meaning you're
  1372. 48:51trying to
  1373. 48:54deactivate and and weaken a neural
  1374. 48:58network or a pattern of electrical
  1375. 49:00activation. And in order to do that,
  1376. 49:03you should be building another one. So
  1377. 49:05it's like you're doing two things. You
  1378. 49:07know, if you think about it from like a
  1379. 49:09business perspective, it's like um if
  1380. 49:12you're trying to downsize one department
  1381. 49:14and create a whole new department, it's
  1382. 49:15a little easier just to say everyone
  1383. 49:17else keep going. We're also just going
  1384. 49:19to build a new department, new project.
  1385. 49:22So, you're doing two things. You're
  1386. 49:24pruning is hard because the energy wants
  1387. 49:26to go that way because you let it you
  1388. 49:29let it go that way over and over and
  1389. 49:31over again. And then it became that
  1390. 49:33muscle became really strong. Going back
  1391. 49:36to your identity, remember those
  1392. 49:38stories? Yeah. It's the same thing.
  1393. 49:41>> So, if you let yourself say, "I'm a
  1394. 49:43victim. I'm a victim. I'm a victim. I'm
  1395. 49:44going to stay poor forever." Blah, blah,
  1396. 49:46blah. Because the system is messed up.
  1397. 49:48Those people who are successful, they
  1398. 49:50they were, you know, uh they they did it
  1399. 49:53through tricks. They got it through
  1400. 49:55luck. I'm unlucky.
  1401. 49:58My family is not lucky. My We just We
  1402. 50:01don't That doesn't happen for us. It
  1403. 50:02doesn't happen for people from like
  1404. 50:04where I'm from. Whatever it may,
  1405. 50:05whatever story you're telling yourself,
  1406. 50:07[snorts]
  1407. 50:08>> any one of these stories, if you let
  1408. 50:10yourself say that story again,
  1409. 50:12>> what you're doing is again you're make
  1410. 50:14you're just saying that's this is what's
  1411. 50:16up. This is real. This is real. This is
  1412. 50:18real. This is real. And what we said
  1413. 50:19before,
  1414. 50:21beliefs look for data and data informs
  1415. 50:25beliefs
  1416. 50:27and then that cycle becomes even
  1417. 50:29stronger then becomes your whole life.
  1418. 50:31So when you [clears throat] when you get
  1419. 50:33hired by these large companies to
  1420. 50:36upgrade their mindset or upgrade mindset
  1421. 50:39of their CEOs and their billionaires and
  1422. 50:42multi-millionaire executives, right?
  1423. 50:46What actual
  1424. 50:48habit or like
  1425. 50:51a sort of a routine you help them build
  1426. 50:54so that they don't get they upgrade
  1427. 50:56their mind and they don't get exhausted
  1428. 50:58because you must be improving some
  1429. 51:00things in their life. That's why they
  1430. 51:01keep coming back to you.
  1431. 51:03>> Yeah, there's a lot of habits and a lot
  1432. 51:05of strategies. It kind of depends on We
  1433. 51:08can go through the list.
  1434. 51:09>> Yeah, tell me the list. What what can an
  1435. 51:11average 25year-old or 35year-old who's
  1436. 51:14watching this
  1437. 51:15>> can follow in their life which you teach
  1438. 51:17the top executives?
  1439. 51:19>> Okay. The first and I would say the most
  1440. 51:23pervasive issue that I see in most
  1441. 51:28people's lives right now and in places
  1442. 51:32of work as it relates to productivity
  1443. 51:35is what we call bad digital hygiene.
  1444. 51:40>> Okay. What do you mean by that?
  1445. 51:42>> So hygiene, right? It's like having
  1446. 51:43clean hands and things like this. Yeah.
  1447. 51:45Bad digital hygiene is having a bad
  1448. 51:47relationship with your digital tools
  1449. 51:50>> and specifically your notifications.
  1450. 51:53[snorts]
  1451. 51:53>> I'll give you an example. You sit down
  1452. 51:55to work. You sit down to focus on
  1453. 51:57something.
  1454. 52:00Where is your phone
  1455. 52:02when you're doing this? Usually
  1456. 52:05>> it's on my desk like right here.
  1457. 52:07>> Yeah.
  1458. 52:07>> Like right now it's not here, but mostly
  1459. 52:09it's
  1460. 52:09>> Yeah. Yeah. It's right there. Actually,
  1461. 52:12for this
  1462. 52:14I can actually we can do a mini
  1463. 52:16experiment together if you're up for it.
  1464. 52:18>> Okay, I'm up for it.
  1465. 52:19>> Okay, cuz there was a study done in UT
  1466. 52:22Austin that I want to share with you.
  1467. 52:25>> Okay,
  1468. 52:26>> but we're going to pretend like you are
  1469. 52:28doing you're you're in the actual study
  1470. 52:31itself.
  1471. 52:32>> You're going to be like one of the
  1472. 52:33participants. Okay. [snorts]
  1473. 52:34>> Okay. All right. So, this is your phone.
  1474. 52:37>> All right. So, in this study, everybody
  1475. 52:40came into the lab. So let's say you're
  1476. 52:42the in the exact same situation, right?
  1477. 52:44You've just come into the lab and what
  1478. 52:45we're going to do, Raj, is we're going
  1479. 52:47to test your general fluid intelligence.
  1480. 52:50>> Okay. What do you mean by that?
  1481. 52:52>> It means your mind's ability to hold
  1482. 52:55important information in mind and then
  1483. 52:58get new information and compute with
  1484. 53:00that information without losing the
  1485. 53:02stuff that was already in your mind.
  1486. 53:03Honestly, you you've been doing it this
  1487. 53:04whole conversation.
  1488. 53:06>> You're amazing at it,
  1489. 53:07>> but that's why you're successful. So,
  1490. 53:09[snorts] it's an important skill. Have
  1491. 53:11you noticed some people, it's hard for
  1492. 53:12them to do that? They like lose track of
  1493. 53:14what they were trying to remember and
  1494. 53:15they can't compute the stuff. Yeah. New
  1495. 53:18stuff.
  1496. 53:18>> Okay. So, there's actually a test for
  1497. 53:21this which I bet you would score really
  1498. 53:22high.
  1499. 53:23>> Okay.
  1500. 53:23>> Okay. It's a complex working memory
  1501. 53:26task. And complex working memory is a
  1502. 53:28phenomenal way to test for general fluid
  1503. 53:30intelligence.
  1504. 53:30>> Okay. [clears throat]
  1505. 53:31>> I can give you this test later if you
  1506. 53:33like
  1507. 53:34>> uh for real. But let's say you come into
  1508. 53:36the lab and I want to test that
  1509. 53:39>> and I want to test your attention span.
  1510. 53:41>> Okay.
  1511. 53:43>> Okay.
  1512. 53:44>> Now you come in and I say, "Okay, you
  1513. 53:46have a phone, right?" All right, great.
  1514. 53:48Go ahead and turn your phone completely
  1515. 53:49off
  1516. 53:51like
  1517. 53:52>> like airplane or just
  1518. 53:53>> No, no, no. Full like dead.
  1519. 53:56>> Yeah. Not DND, not airplane mode. The
  1520. 53:59side and the button.
  1521. 54:04None.
  1522. 54:05>> Okay, it's off. Okay,
  1523. 54:08scenario one. Your phone is going to be
  1524. 54:12in another room with me. It's dead. You
  1525. 54:15turned it off. You give it to me. It's
  1526. 54:16going to be in the waiting room. So, I'm
  1527. 54:18going to hold it. You're going to go
  1528. 54:19into the testing room with a computer.
  1529. 54:21You're going to sit down and you're
  1530. 54:22going to hammer out all these tests.
  1531. 54:24>> We're going to test your intelligence
  1532. 54:25and all these things.
  1533. 54:26>> Okay.
  1534. 54:28>> Option two. Scenario two. I you can keep
  1535. 54:31your phone but you have to put it in
  1536. 54:32your pocket.
  1537. 54:34>> Okay.
  1538. 54:34>> Or a bag.
  1539. 54:35>> Okay. [snorts] Now imagine now you come
  1540. 54:37and you sit down by yourself in the
  1541. 54:39room.
  1542. 54:39>> Remember your phone is dead.
  1543. 54:42>> Okay. This off.
  1544. 54:42>> Yeah.
  1545. 54:44>> You're not taking a text or something in
  1546. 54:46the middle of the test.
  1547. 54:48>> You sit down. You do the attention span
  1548. 54:50test. You do all the different tests.
  1549. 54:52Scenario three. You can take your phone
  1550. 54:54out of your pocket, but this time I let
  1551. 54:57you put your phone face down just like
  1552. 55:00where you said it was when you were
  1553. 55:02working. Okay. Face down on the side.
  1554. 55:04Then you're sitting in front of the
  1555. 55:05computer
  1556. 55:06>> and you're doing all of these
  1557. 55:07assessments.
  1558. 55:08>> Okay.
  1559. 55:09>> Okay.
  1560. 55:10>> Yeah. Okay.
  1561. 55:11>> In this study, and remember the phone is
  1562. 55:14dead.
  1563. 55:14>> Yeah. Yeah. Technically, nothing changes
  1564. 55:17in all three scenarios. The phone's
  1565. 55:19dead. You're not using it.
  1566. 55:20>> Exactly. M
  1567. 55:21>> it's like having this eraser nearby,
  1568. 55:24right? It's just an object.
  1569. 55:26>> In this study, we were able to see, and
  1570. 55:29by the way, this is one of the most
  1571. 55:30shocking studies I think I have seen in
  1572. 55:33the last number of years on this topic.
  1573. 55:36>> Okay?
  1574. 55:38>> When the phone was visible to you in
  1575. 55:41your visual field, dead but face down
  1576. 55:44off to the side, scores were
  1577. 55:46significantly decreased across the
  1578. 55:49board. like my attention decreased.
  1579. 55:51>> Yes, it's the same you, right? Same Raj,
  1580. 55:55same brain, different capability.
  1581. 56:00And think about it's attention span.
  1582. 56:02Raj, it was also general fluid
  1583. 56:04intelligence. That means you're dumber.
  1584. 56:08Literally, if the phone is visible, I'm
  1585. 56:10not
  1586. 56:11>> even though it's dead.
  1587. 56:12>> Even though it's dead. Even though it's
  1588. 56:14dead.
  1589. 56:18This is the scary reality of how
  1590. 56:22attention works in the brain. Remember
  1591. 56:24the stories we tell, right? The brain is
  1592. 56:28all about storytelling and narration.
  1593. 56:30All the memories you have using that
  1594. 56:32thing, all of the memories you have,
  1595. 56:34binge watching, talking to friends,
  1596. 56:37making plans, good news, bad news,
  1597. 56:40drama, all these things are happening in
  1598. 56:42the phone, right? For me, like I don't
  1599. 56:44know if you use like Apple Pay, but I'm
  1600. 56:46also like tapping. It's like my payment
  1601. 56:48system. It's like
  1602. 56:49>> everything.
  1603. 56:50>> It's everything. Everything is in the
  1604. 56:51phone. Memories. I have pictures, you
  1605. 56:53know, of my dog. Like all this stuff is
  1606. 56:55on there that I love, right? It's all
  1607. 56:58there.
  1608. 56:59>> And you know that. Your brain knows
  1609. 57:00that. So if you can see it, it's always
  1610. 57:03[snorts] going to be thinking, "Oh, I'm
  1611. 57:05remembering all those amazing things and
  1612. 57:08I want to play." Like right now since
  1613. 57:10the time we've spoken about phone, I've
  1614. 57:13been anticipating
  1615. 57:15>> really
  1616. 57:15>> like a notification will come right
  1617. 57:18>> but it's dead. It's dead. So here's my
  1618. 57:20recommendation. You should have like a
  1619. 57:22parking lot, a box, something there
  1620. 57:24where you hide your phone. Just put it
  1621. 57:26away so that you don't see it. Bam.
  1622. 57:29Gone. Out of sight, out of mind. We
  1623. 57:31don't need it. Right? And this is
  1624. 57:33listen, I'm not saying all the time, but
  1625. 57:34when you want when you want 100% of your
  1626. 57:37intelligence for me, right, I run a
  1627. 57:40business, right? I I do research, I do
  1628. 57:43all these different things. When it's
  1629. 57:45game time,
  1630. 57:47again, remember, treat yourself like an
  1631. 57:49Olympic athlete. If it's game time, it's
  1632. 57:51go time, you're making a big important
  1633. 57:52decision, you're sitting down with your
  1634. 57:54team and you're having a brainstorm, get
  1635. 57:56the phones out of the room because
  1636. 57:57you're literally lowering the IQ of your
  1637. 57:59whole team. If you let people have their
  1638. 58:02phones out, the IQ of your employees,
  1639. 58:05the IQ of your team is lower.
  1640. 58:08>> You're making everybody dumber just by
  1641. 58:11having phone here.
  1642. 58:12>> Just by having the phone there. And if
  1643. 58:15you care about this, people like you
  1644. 58:16less. There's been lots of really
  1645. 58:19interesting studies that people who hold
  1646. 58:21their phone or put their phone out on
  1647. 58:22the table when they're talking to people
  1648. 58:24and they first meet you, [snorts] you
  1649. 58:26seem less trustworthy,
  1650. 58:28um, less capable, less intelligent, all
  1651. 58:30of these different things. Why would
  1652. 58:32that be? It's because I'm really saying,
  1653. 58:34listen, you're not so important that I'm
  1654. 58:38going to give up the opportunity
  1655. 58:41>> to put my attention somewhere else.
  1656. 58:43somebody more important than you might
  1657. 58:45call me. So, I'm going to keep it here
  1658. 58:47in my hand, you know, cuz that's
  1659. 58:49wherever it is. Usually, it's pee in
  1660. 58:50people's hands or like, you know, some
  1661. 58:52I'll like sometimes put it under my arm
  1662. 58:53and carry it that way, you know,
  1663. 58:55whatever. But it's on the table. Two
  1664. 58:57people who have a coffee chat, right?
  1665. 58:58They put it on the table and they sit
  1666. 58:59down and they have their coffee. But
  1667. 59:01it's literally lowering the quality of
  1668. 59:04the conversation. It's lowering the
  1669. 59:06quality of the connection.
  1670. 59:09You know,
  1671. 59:10>> you're not married yet, are you?
  1672. 59:11>> No.
  1673. 59:12>> Okay. Hey, so you're going to be dating.
  1674. 59:13It's also going to lower the quality of
  1675. 59:15your date.
  1676. 59:16>> No, I don't take that on the rates.
  1677. 59:17[laughter]
  1678. 59:18>> Like, all right, good, good, good.
  1679. 59:19>> I've learned it on my podcast that days
  1680. 59:21when I have my phone right next to me.
  1681. 59:24>> Yeah.
  1682. 59:24>> My attention
  1683. 59:27during the conversation is much lower
  1684. 59:29versus that's why I just always give it
  1685. 59:31to these guys and just, you know, either
  1686. 59:33out of the room or they have it
  1687. 59:34somewhere I don't even care.
  1688. 59:35>> Yeah.
  1689. 59:36>> And it's like on airplane mode. The
  1690. 59:37moment you like you entering before even
  1691. 59:39you enter like 30 minutes before you
  1692. 59:41enter just off like it's gone. I don't
  1693. 59:44care.
  1694. 59:45>> That's such a good habit. I'm so glad
  1695. 59:47you mentioned that. Your listeners need
  1696. 59:50to do that too. It's the same thing.
  1697. 59:51It's the same exact thing. I would also
  1698. 59:54recommend going back to your sleep
  1699. 59:55because now I care about your sleep.
  1700. 59:57Remember I used to coach CEOs and I know
  1701. 59:58I'm like so I'm going to start like
  1702. 1:00:00coaching you. Bring it back to your
  1703. 1:00:01sleep. I would ask you to respect your
  1704. 1:00:03sleep enough because it's going to
  1705. 1:00:05impact your performance that much too
  1706. 1:00:07for you to put your phone away 30
  1707. 1:00:09minutes before bed.
  1708. 1:00:12>> Okay.
  1709. 1:00:13>> You said you did it 30 minutes before I
  1710. 1:00:15arrived.
  1711. 1:00:16>> Yeah, but this was Yeah,
  1712. 1:00:17>> I'm not as important as your sleep.
  1713. 1:00:19[laughter]
  1714. 1:00:20>> Raj, your sleep is more important than
  1715. 1:00:22me. I promise. I promise. Because if you
  1716. 1:00:25start doing that, oh, you're going to
  1717. 1:00:27see such a radical shift in your life
  1718. 1:00:30and in your mindset. And do you want to
  1719. 1:00:32know something? Okay, here's what I this
  1720. 1:00:34I'm going to dare you to do this.
  1721. 1:00:36>> Okay? And I'm going to follow up with
  1722. 1:00:38you.
  1723. 1:00:38>> Okay?
  1724. 1:00:39>> I'm going to dare you to do this. 30
  1725. 1:00:40minutes before you go to bed, have a cut
  1726. 1:00:42off where you have to turn your phone
  1727. 1:00:44off.
  1728. 1:00:45And then don't turn it back on until 30
  1729. 1:00:47minutes after you wake up. If 30 minutes
  1730. 1:00:50is too much, 15 minutes. 15 minutes
  1731. 1:00:53before you go to bed off and then after
  1732. 1:00:55you wake up just let your eyes open
  1733. 1:00:58because people use the phone as an
  1734. 1:01:00alarm. It's right next to them. The
  1735. 1:01:03phone rings. They immediately grab it
  1736. 1:01:05and then they start. They're still in
  1737. 1:01:07bed. They're like doing this. They're
  1738. 1:01:09just like, "Oh,
  1739. 1:01:10>> that that's me. Thanks for attacking."
  1740. 1:01:13[laughter] Like that's just
  1741. 1:01:15>> got to talk about the truth. Yeah. I
  1742. 1:01:17didn't know that. But it's this is the
  1743. 1:01:18reality for so many people though,
  1744. 1:01:20right? There's no no point in the shame
  1745. 1:01:21because the shame makes it worse.
  1746. 1:01:23Remember,
  1747. 1:01:23>> it's adding an extra feeling on top of
  1748. 1:01:25the other feeling. So that feeling in
  1749. 1:01:28the morning, you're looking for
  1750. 1:01:30stimulation and it's FOMO.
  1751. 1:01:32>> You want to figure out what you missed
  1752. 1:01:34while you've been sleeping.
  1753. 1:01:35>> Yeah.
  1754. 1:01:36>> But here, okay, here's my this is why I
  1755. 1:01:39want you to not look at it for 15
  1756. 1:01:40minutes. [snorts]
  1757. 1:01:42First thing in the morning, your brain
  1758. 1:01:44is in a very delicate and powerful
  1759. 1:01:47state. You have an opportunity to
  1760. 1:01:50reinforce those new beliefs that we were
  1761. 1:01:52talking about. You have an opportunity
  1762. 1:01:54to set your brain up for the right
  1763. 1:01:56mindset, for the right goals, for the
  1764. 1:01:58right priorities first thing in the
  1765. 1:02:01morning. When you allow the rest of the
  1766. 1:02:04world to tell you who you are, where you
  1767. 1:02:08should be putting your attention. So,
  1768. 1:02:09hey, there's news over here. Look at
  1769. 1:02:11this notification. Look at this email. I
  1770. 1:02:13need this Raj. I need you to send me the
  1771. 1:02:14Can I see you Tuesday at 3 p.m. Please
  1772. 1:02:17confirm. Is that when we're me
  1773. 1:02:20all this noise?
  1774. 1:02:22All the noise from the outside is
  1775. 1:02:24removing an opportunity for your own
  1776. 1:02:26brain to tell you some amazing idea
  1777. 1:02:29that's going to unlock something for you
  1778. 1:02:31because peeps so many people have such
  1779. 1:02:33amazing clarity and amazing ideas first
  1780. 1:02:35thing in the morning. But right now
  1781. 1:02:38across the world I think it's it's a
  1782. 1:02:40generation of people are losing that
  1783. 1:02:43like we're missing out. We're missing
  1784. 1:02:45out on so many things. So the first
  1785. 1:02:47mistake you asked me the biggest mistake
  1786. 1:02:49that people are making is bad digital
  1787. 1:02:52hygiene. They leave their notifications
  1788. 1:02:54on on their computers. So they sit down
  1789. 1:02:55on the computer and now we let's say we
  1790. 1:02:57put the phones away at least, right?
  1791. 1:02:58Phone is gone cuz we learned about that.
  1792. 1:03:00>> Okay. If you want to be fully focused,
  1793. 1:03:02you want to have the best productivity,
  1794. 1:03:04the highest level of effectiveness.
  1795. 1:03:07>> You also need to make sure all your
  1796. 1:03:08other forms of digital hygiene are
  1797. 1:03:10locked in,
  1798. 1:03:11>> dialed in. That means, and let me be
  1799. 1:03:14clear, most of the CEOs I work with,
  1800. 1:03:16when I sat down and I would observe them
  1801. 1:03:18working, you know, I would show up with
  1802. 1:03:20my clipboard and all of my, you know,
  1803. 1:03:22observational tools and stuff and I'd be
  1804. 1:03:23like, "Go ahead. Just I'll be over here
  1805. 1:03:25watching."
  1806. 1:03:29They have they immediately open a
  1807. 1:03:31document, right? Let's say they're
  1808. 1:03:32getting ready for the board meeting or
  1809. 1:03:34something. They open up a document,
  1810. 1:03:35they're looking at a deck, and then
  1811. 1:03:36bing, what was that? Okay. And then they
  1812. 1:03:38go here. They have two monitors. on the
  1813. 1:03:40other monitor they have like Slack open.
  1814. 1:03:42Yeah.
  1815. 1:03:42>> Constantly pinging
  1816. 1:03:44like all this stuff and the phone is out
  1817. 1:03:46and they have an Apple Watch and they're
  1818. 1:03:47just like doing this thing and it's just
  1819. 1:03:49like this.
  1820. 1:03:50>> Yeah. [snorts]
  1821. 1:03:52>> But the brain is literally a focusing
  1822. 1:03:54machine. Every single time you switch
  1823. 1:03:57your attention,
  1824. 1:03:59you pay for it. It's not free.
  1825. 1:04:02>> What do you pay for it? How do you pay?
  1826. 1:04:04What's the price?
  1827. 1:04:04>> I'm glad you asked. You pay for it in
  1828. 1:04:07time and you pay for it in energy.
  1829. 1:04:11And if you don't believe me, we can test
  1830. 1:04:12it out.
  1831. 1:04:13>> Go ahead.
  1832. 1:04:14>> Yeah.
  1833. 1:04:14>> Tell me. Yeah.
  1834. 1:04:15>> Okay. Grab a piece of paper. You have
  1835. 1:04:16some paper and a pen. So, on this piece
  1836. 1:04:18of paper, we're just going to draw two
  1837. 1:04:20lines. There you go. Okay. Now, on the
  1838. 1:04:24top line, I want you to write, I am a
  1839. 1:04:28great multitasker, but don't start yet.
  1840. 1:04:30>> Okay? And then on the bottom line, I
  1841. 1:04:32want you to write the numbers 1 through
  1842. 1:04:3420.
  1843. 1:04:35>> 1 through 20.
  1844. 1:04:36>> 1 through 20. I want you to go as fast
  1845. 1:04:38as you can. Okay. And then I'm going to
  1846. 1:04:40time you. I'll hide the phone so that
  1847. 1:04:42you're smart as possible. No excuses.
  1848. 1:04:44Okay. Right.
  1849. 1:04:44>> I'm a great multitasker. And 1 to 20.
  1850. 1:04:47>> Exactly.
  1851. 1:04:48>> And I want you to go as fast as you can.
  1852. 1:04:50I'll read the times out out loud and
  1853. 1:04:51then and then you can go for it. Okay.
  1854. 1:04:53>> And then actually, how about this? I
  1855. 1:04:55won't read them out loud. I'll you just
  1856. 1:04:57focus.
  1857. 1:04:57>> Okay.
  1858. 1:04:58>> Okay. Cuz we'll have the timer going up
  1859. 1:05:00there. I'll watch you and I'll stop the
  1860. 1:05:02time when you finish. Okay. Get ready.
  1861. 1:05:05Get [snorts] set. Go.
  1862. 1:05:2617.72.
  1863. 1:05:28>> Super fast. Cool. Now, turn this paper
  1864. 1:05:31around.
  1865. 1:05:35>> Awesome.
  1866. 1:05:36>> Draw two more lines.
  1867. 1:05:39You're going to do this one more time.
  1868. 1:05:41Okay. You're going to end with the same
  1869. 1:05:43outcome. So the output at the end is
  1870. 1:05:46going to be I'm a great multitasker 1
  1871. 1:05:47through 20. But the way in which you
  1872. 1:05:50will arrive will be very different.
  1873. 1:05:52>> Okay?
  1874. 1:05:52>> You're going to alternate.
  1875. 1:05:54>> You're going to start at one at the at
  1876. 1:05:56the top line. You're going to write
  1877. 1:05:58you're going to write the letter I.
  1878. 1:06:00You're going to drop down to the bottom
  1879. 1:06:01line. Write the number one. Back up to
  1880. 1:06:02the top line.
  1881. 1:06:03>> Letter A. And then down to the bottom
  1882. 1:06:04line number two. Back up to the top line
  1883. 1:06:07>> after every letter.
  1884. 1:06:08>> Mhm.
  1885. 1:06:08>> Okay.
  1886. 1:06:09>> You're going to go back and forth until
  1887. 1:06:10you finish both lines.
  1888. 1:06:11>> Okay.
  1889. 1:06:11>> Okay. Now listen. If you think, hold on,
  1890. 1:06:15I'm going to lose time, right? Going
  1891. 1:06:17back and forth like meaning just my hand
  1892. 1:06:20moving, right?
  1893. 1:06:22>> You can, if you want, you can draw one
  1894. 1:06:24extra long line, but you have to still
  1895. 1:06:27alternate.
  1896. 1:06:28>> So that means you still have to write in
  1897. 1:06:30in between I one 2 A. Okay. All right.
  1898. 1:06:34But I just want to give you options. Get
  1899. 1:06:36ready. Get set.
  1900. 1:06:37>> Yeah.
  1901. 1:06:38>> Go.
  1902. 1:06:42You got this.
  1903. 1:07:10This is where you guys need to overlay
  1904. 1:07:11some fun music.
  1905. 1:07:19>> Done. 40 seconds.
  1906. 1:07:23[snorts] So, you went from 17.72
  1907. 1:07:26to 41.35.
  1908. 1:07:29>> More than double.
  1909. 1:07:30>> More than double.
  1910. 1:07:32So, and I have a question.
  1911. 1:07:35>> We all saw, but did you ever make any
  1912. 1:07:37mistakes?
  1913. 1:07:38>> Oh, yeah. A lot. [laughter]
  1914. 1:07:40>> Okay.
  1915. 1:07:43>> So, this goes
  1916. 1:07:44>> because this time I was focused on like
  1917. 1:07:45just
  1918. 1:07:47Yeah. Like my brain was not able to
  1919. 1:07:48comprehend like two things at the same
  1920. 1:07:50time.
  1921. 1:07:50>> Yeah. Well, really,
  1922. 1:07:53your brain can't. This is the point I
  1923. 1:07:56want to make.
  1924. 1:07:56>> So, you're saying nobody can be a good
  1925. 1:07:58multitasker?
  1926. 1:07:59>> No. No. Listen, what you're there's let
  1927. 1:08:02me and let me let's be clear. Let's
  1928. 1:08:03define what we're talking about here.
  1929. 1:08:06>> When people talk about multitasking, the
  1930. 1:08:09way they talk about it is as if they're
  1931. 1:08:12doing two different things
  1932. 1:08:14with full fidelity at the same time.
  1933. 1:08:17>> That's how they talk about it.
  1934. 1:08:19>> Yeah.
  1935. 1:08:19>> When they talk about multitasking,
  1936. 1:08:21they're like, "Yeah, yeah, I'm doing
  1937. 1:08:22this and I'm doing this."
  1938. 1:08:24>> Yeah.
  1939. 1:08:25>> Okay. How many brains do you have?
  1940. 1:08:28>> One.
  1941. 1:08:29>> Yeah.
  1942. 1:08:30Okay, that how many attention systems do
  1943. 1:08:32you have? Like you have one of
  1944. 1:08:33everything.
  1945. 1:08:34>> Yeah.
  1946. 1:08:34>> Okay. So [snorts] you don't have two
  1947. 1:08:36brains. You cannot say with my full Raj
  1948. 1:08:39brain 100% performance I am 100% doing
  1949. 1:08:42this and at the same time I am 100%
  1950. 1:08:45doing this. You don't have two 100s. You
  1951. 1:08:47have one 100.
  1952. 1:08:49So if you want you can take your 100%
  1953. 1:08:52like a pie chart. You can dice it up.
  1954. 1:08:56You could say 50/50. 50% of my attention
  1955. 1:08:58is on this, 50% on this, 8020, 7030,
  1956. 1:09:026040. No matter what your split is,
  1957. 1:09:05you're splitting your attention. It's
  1958. 1:09:07split. So, when we talk about
  1959. 1:09:09multitasking, the way people talk about
  1960. 1:09:11it, they Yeah. Yeah. I have my phone
  1961. 1:09:12here, but I'm not looking. I have my
  1962. 1:09:14email open, but I'm focused here. When
  1963. 1:09:17the notif comes up, no, you I see you
  1964. 1:09:19go. You look. Even when you're on calls
  1965. 1:09:22with people, you're like on a Zoom call
  1966. 1:09:24with somebody and you're look, they're
  1967. 1:09:26looking at you and then all of a sudden
  1968. 1:09:27you see their eyes go down and up again.
  1969. 1:09:29>> Yeah.
  1970. 1:09:30>> Come, we can all see you, right?
  1971. 1:09:32Nobody's that slick.
  1972. 1:09:33>> The people think like nobody's going to
  1973. 1:09:35notice. You know, you said, "Yeah,
  1974. 1:09:36because you've seen other people do it.
  1975. 1:09:38I've seen other people do it. Everyone's
  1976. 1:09:40doing it." And they think that I can see
  1977. 1:09:42when other people are doing it, but
  1978. 1:09:43nobody can tell when I do it cuz I'm
  1979. 1:09:45fast. No, we can all see. [snorts] My
  1980. 1:09:47point here is that it's not your choice.
  1981. 1:09:52It's not your choice to
  1982. 1:09:56pay attention or not pay attention to
  1983. 1:09:58distractions when they come up. The way
  1984. 1:10:00that the brain works is it's a
  1985. 1:10:03monotasking machine, not a multitasking
  1986. 1:10:06machine. It is designed to focus on one
  1987. 1:10:09thing. Now, does that mean you can never
  1988. 1:10:13do two things at once? No, of course
  1989. 1:10:15not. Listen, in my car, um, I listen to
  1990. 1:10:18podcasts. I sometimes make calls. I call
  1991. 1:10:21my mother. You know, I call my mom on on
  1992. 1:10:23the on the my way somewhere. I have her
  1993. 1:10:26on speaker, you know, and I'm driving.
  1994. 1:10:29But listen, in that moment, I'm going to
  1995. 1:10:31be honest with you because this is just
  1996. 1:10:33as a neuroscientist, I can just tell you
  1997. 1:10:34this is how the brain works. I am not
  1998. 1:10:37100% focused on the road.
  1999. 1:10:39>> Yeah.
  2000. 1:10:39>> Otherwise, it's imp I'm not going to
  2001. 1:10:40hear my mom. I don't I'm not going to
  2002. 1:10:42listen to anything she's saying. Which,
  2003. 1:10:44listen, that's a whole another
  2004. 1:10:46conversation about mom's. She's like
  2005. 1:10:48complaining on my knee, my back, my
  2006. 1:10:50this, my that. You didn't you need to
  2007. 1:10:52come home, blah, blah, blah, all these
  2008. 1:10:53things. Okay, that's a different story
  2009. 1:10:55cuz it's always the same stories. But
  2010. 1:10:57the point here is that for sure it's not
  2011. 1:11:00possible for me to 100% focus on the
  2012. 1:11:01conversation and 100% focus on the road
  2013. 1:11:04because I know where I'm going in my
  2014. 1:11:06hometown. Honestly, it's like,
  2015. 1:11:08>> yeah, it's like an autopilot. They're
  2016. 1:11:10just going there.
  2017. 1:11:11>> Bingo. So my point is listen, it's
  2018. 1:11:14nuance. I'm not saying Raj you can never
  2019. 1:11:16do two. Yeah. Yeah. Sure you can. But
  2020. 1:11:19you just have to know the math. You have
  2021. 1:11:21to understand the biological laws. You
  2022. 1:11:23have to know what you're doing. Be
  2023. 1:11:24strategic about it. Be strategic about
  2024. 1:11:26it. Now you know that if you And by the
  2025. 1:11:30way, what you did just now Oh, yeah.
  2026. 1:11:34What you did here, this is not
  2027. 1:11:36multitasking because that's impossible.
  2028. 1:11:38Again, remember multitasking the way
  2029. 1:11:39it's defined, I you did 100% one thing
  2030. 1:11:41and 100% another thing. That's not
  2031. 1:11:43possible here. What you're doing and
  2032. 1:11:45what is possible, what happens in
  2033. 1:11:47everybody's brains, yours, mine,
  2034. 1:11:49everyone's, is something called task
  2035. 1:11:52switching,
  2036. 1:11:53>> context switching essentially.
  2037. 1:11:54>> Yeah,
  2038. 1:11:55>> this we do all the time. But every
  2039. 1:11:57single time you switch your attention
  2040. 1:11:59from A to B, B to C, C to D, all of the
  2041. 1:12:02different one thing to another, to the
  2042. 1:12:03Apple Watch to the phone to the back to
  2043. 1:12:05the document and back to the thing, and
  2044. 1:12:06then what? Oh, somebody came in my
  2045. 1:12:07office. What did you want? But every
  2046. 1:12:09single time you switch your attention,
  2047. 1:12:11there's a payment, a biological payment.
  2048. 1:12:14So the brain pays for it in time. As you
  2049. 1:12:17noticed, more than double. It's not for
  2050. 1:12:19free. Takes more time. And time is
  2051. 1:12:22limited. Time is money. And the second
  2052. 1:12:25thing that it takes is energy. You're
  2053. 1:12:27going to exhaust yourself more. And
  2054. 1:12:29every single time, and listen, this was
  2055. 1:12:31easy. Whose job is this easy? You want
  2056. 1:12:33to build an empire? You want to build a
  2057. 1:12:35company? you want to cure cancer.
  2058. 1:12:37Nothing is this easy. So when you're
  2059. 1:12:39doing something hard and you really want
  2060. 1:12:42to do good, you have to respect yourself
  2061. 1:12:45enough to put the distractions out of
  2062. 1:12:47sight, out of mind, notifications off,
  2063. 1:12:49no email open, no phone next to you, no
  2064. 1:12:52notifs available, and actually focus on
  2065. 1:12:54the thing in front of you. And in the
  2066. 1:12:56beginning, if you're not used to it,
  2067. 1:12:57it's going to be difficult. It's going
  2068. 1:12:59to be painful. Your mind's going to be
  2069. 1:13:01all over the place, but you just need to
  2070. 1:13:03get your muscles hard again. You need to
  2071. 1:13:05get your muscles strong.
  2072. 1:13:06>> But what about people who are good at
  2073. 1:13:07multitasking?
  2074. 1:13:09>> Is there someone like that or is it just
  2075. 1:13:12a myth?
  2076. 1:13:13>> Do you want to know something really
  2077. 1:13:15funny?
  2078. 1:13:15>> Mhm.
  2079. 1:13:16>> There was a study done at Stanford that
  2080. 1:13:18I'll send you. So there they're smart
  2081. 1:13:19smart kids. Young healthy brains. Do you
  2082. 1:13:23know what I mean? Sharp.
  2083. 1:13:25>> Okay. No excuses. You can't be like
  2084. 1:13:27they're just they're dumb. No, no. We we
  2085. 1:13:30got we got good ones.
  2086. 1:13:32This study on multitasking asked people
  2087. 1:13:36upfront, "Are you a good multitasker?"
  2088. 1:13:39The people who said yes confidently, "Oh
  2089. 1:13:42yeah, I'm great at it." They were
  2090. 1:13:45actually worse when they tested them.
  2091. 1:13:48That's crazy. It's like a joke. It's
  2092. 1:13:50like science jokes, right? It's
  2093. 1:13:53absolutely mind-boggling, but it's so
  2094. 1:13:55fascinating.
  2095. 1:13:56>> Why? Well, unknown to be, you know,
  2096. 1:13:59>> this random belief they've built about
  2097. 1:14:00themselves.
  2098. 1:14:01>> It could be because if you multitask so
  2099. 1:14:05much, by the way, you try because again,
  2100. 1:14:08we talked about it. You're just context
  2101. 1:14:09switching all the time. Your brain is
  2102. 1:14:11just foggy. I don't think you see
  2103. 1:14:13straight. I think this is the problem
  2104. 1:14:15with most companies right now.
  2105. 1:14:18>> Most people are just bouncing back and
  2106. 1:14:19forth and they think this is normal and
  2107. 1:14:22they just go like, "Oh, it's hard for me
  2108. 1:14:24to focus. Maybe I have ADHD. Come on.
  2109. 1:14:27Every 80% of the population all of a
  2110. 1:14:30sudden has ADHD.
  2111. 1:14:31>> Why everybody has started saying this?
  2112. 1:14:33Every like it's just like 50 things
  2113. 1:14:36because of the scrolling. That's why
  2114. 1:14:38because our attention spans are shot.
  2115. 1:14:41This is actually some of the re recent
  2116. 1:14:43research I've started doing. Truly
  2117. 1:14:44attention spans have just gotten worse
  2118. 1:14:46and worse and worse. And the more you
  2119. 1:14:49scroll, and it's by the way, it's not
  2120. 1:14:51all scrolling. And I'm not just giving
  2121. 1:14:53like, you know, your podcast a
  2122. 1:14:56a pat on the back here. This is actually
  2123. 1:14:58the the research supports this. There is
  2124. 1:15:01a massive difference between long form
  2125. 1:15:03and short form media. The short form
  2126. 1:15:06media is truly like garbage and candy
  2127. 1:15:11for the brain. It is it's like junk
  2128. 1:15:13food. That's what I mean. So the how
  2129. 1:15:16would your body feel if you fill it with
  2130. 1:15:18junk food? Not so good. Listen, am I
  2131. 1:15:20saying sometimes we don't have some junk
  2132. 1:15:22food? Oh, for sure. No problem. You
  2133. 1:15:24know, you got to live a balanced life.
  2134. 1:15:25You know what I mean? Life is short.
  2135. 1:15:27Enjoy it a little bit. You know, do it's
  2136. 1:15:29okay. But if your whole diet is junk
  2137. 1:15:32food, if you eat junk food every day,
  2138. 1:15:34what's going to happen in one year? Not
  2139. 1:15:37so good. Bad things.
  2140. 1:15:38>> Yeah.
  2141. 1:15:39>> So, this is this this relationship that
  2142. 1:15:42we have with our phones, our devices,
  2143. 1:15:45our email.
  2144. 1:15:47This is it's not I don't want people to
  2145. 1:15:49think I'm just talking about just Tik
  2146. 1:15:50Tok either. People are addicted to
  2147. 1:15:52email. They're addicted to WhatsApp.
  2148. 1:15:54They're addicted to messaging and
  2149. 1:15:56communicating constantly all the time
  2150. 1:15:5824/7. And that never allows them to come
  2151. 1:16:02up with ideas.
  2152. 1:16:04Hear what's going on inside of them. All
  2153. 1:16:07of the stuff we talked about before, the
  2154. 1:16:08self-awareness. You want to train your
  2155. 1:16:10brain. That takes effort. That takes
  2156. 1:16:12awareness. That takes focus. You want to
  2157. 1:16:15build an empire. you want to build a
  2158. 1:16:17business, you want to do all these
  2159. 1:16:18things, that takes focus. And when we've
  2160. 1:16:21removed the ability to focus, this is
  2161. 1:16:24why everybody thinks they have ADHD
  2162. 1:16:26because they're not listening to their
  2163. 1:16:27biology. Again, it's like the laws like
  2164. 1:16:29the brain works. We just tested you.
  2165. 1:16:32Everybody who's listening, you believe
  2166. 1:16:34that Raj is super smart. Obviously,
  2167. 1:16:36that's why you're listening. That's why
  2168. 1:16:37he's so successful. Even you couldn't do
  2169. 1:16:40it. You more than doubled your time and
  2170. 1:16:42you made mistakes. So think about how
  2171. 1:16:45you work now. When you take this to your
  2172. 1:16:46life, when you take this to your
  2173. 1:16:47business, everybody who's listening,
  2174. 1:16:49right? When you think about how you
  2175. 1:16:51work, if you work d constantly, I'm
  2176. 1:16:54sitting down f and then I check this and
  2177. 1:16:56I check that. If you're doing it that
  2178. 1:16:58way, you're going to make more mistakes
  2179. 1:16:59and it's going to take you double the
  2180. 1:17:01amount of time to get to your goals. You
  2181. 1:17:04choose. I'm going to choose the way
  2182. 1:17:06that's going to be fast for me. But this
  2183. 1:17:08is what makes the people that are ultra
  2184. 1:17:10successful different from everybody
  2185. 1:17:11else. They just choose differently.
  2186. 1:17:14>> They think about it. They're aware about
  2187. 1:17:15it. Like, hold on a second. What you
  2188. 1:17:17said, you said beautifully, I notice the
  2189. 1:17:20days when I'm on my phone, it's harder
  2190. 1:17:22for me to focus. So, when we're
  2191. 1:17:24shooting, when the guest is right, I
  2192. 1:17:26tell the guys, I turn it off and I tell
  2193. 1:17:28the guys, get it out of here. You are in
  2194. 1:17:30a beautiful example of a CEO that has
  2195. 1:17:34figured it out. Everybody else can do
  2196. 1:17:36the same for themselves. So, [snorts]
  2197. 1:17:37you're telling me that a lot of people
  2198. 1:17:41think that ultra successful people have
  2199. 1:17:42better ideas, but you're telling that
  2200. 1:17:45they don't have better ideas. They just
  2201. 1:17:48know how to protect their attention so
  2202. 1:17:50that they can get ideas. Is that what
  2203. 1:17:52you're saying?
  2204. 1:17:53>> They have more ideas. It's like fishing.
  2205. 1:17:57I can tell you this. This is the science
  2206. 1:17:59of innovation and creativity. Every, by
  2207. 1:18:03the way, inventor will tell you this.
  2208. 1:18:06inventors, artists, engineers, people
  2209. 1:18:09who build, people who come up with like
  2210. 1:18:11crazy ideas, they'll tell you for every
  2211. 1:18:14one good idea, they had 1 million
  2212. 1:18:16ideas. This it's a numbers game.
  2213. 1:18:19>> You have to become like an idea machine.
  2214. 1:18:21It's it's a muscle. If you're exercising
  2215. 1:18:24your idea muscle every single day, you
  2216. 1:18:26allow your mind to explore and wander
  2217. 1:18:29and you give it time and space to do it.
  2218. 1:18:32Listen, you're going to come up with a
  2219. 1:18:33lot of stupid ideas. That's okay. You
  2220. 1:18:36have to. It's a process, right? One day
  2221. 1:18:39after another and then finally you're
  2222. 1:18:41going to hit.
  2223. 1:18:42>> So, what should I do? How how can
  2224. 1:18:45someone become a person who gets
  2225. 1:18:48incredible ideas all the time?
  2226. 1:18:51>> Okay, you ready? This is my number one
  2227. 1:18:54recommendation. You might not like it or
  2228. 1:18:56you might be surprised.
  2229. 1:18:57>> Okay.
  2230. 1:19:00>> Be bored.
  2231. 1:19:03be bored and do nothing
  2232. 1:19:07>> and you get ideas like that.
  2233. 1:19:08>> And you get ideas. Let me explain.
  2234. 1:19:13Ideas, new ideas
  2235. 1:19:16often come
  2236. 1:19:18when we are mind wandering. That goes
  2237. 1:19:21back to the neural network that I talked
  2238. 1:19:23about earlier, the DMN, the default mode
  2239. 1:19:25network. That's what that when that is
  2240. 1:19:28active your brain is creating. Remember
  2241. 1:19:32in the beginning I said it's the
  2242. 1:19:33storyteller in the brain. It's the
  2243. 1:19:35storytelling machine. It's the area of
  2244. 1:19:37the brain and the a areas of the brain
  2245. 1:19:40that are all about narration and ideas.
  2246. 1:19:43So that's your idea machine. You need to
  2247. 1:19:47allow the DMN to actually become active.
  2248. 1:19:50Now the opposite of the DMN is the
  2249. 1:19:53central executive network, the CEN.
  2250. 1:19:55Okay.
  2251. 1:19:56>> And it I mean listen to the sound of it.
  2252. 1:19:58The central executive network.
  2253. 1:20:02>> What do you think? It's like the CEO.
  2254. 1:20:04>> Yeah.
  2255. 1:20:04>> What's the goal?
  2256. 1:20:05>> Operator.
  2257. 1:20:06>> It's the operator. Beautifully said.
  2258. 1:20:08It's the project manager. What are we
  2259. 1:20:10doing? What's the goal? And then anytime
  2260. 1:20:12it's also in charge of inhibition.
  2261. 1:20:15So inhibition is uh suppressing the
  2262. 1:20:19things that seem distracting. Listen,
  2263. 1:20:21I'm on my target. I got to focus on
  2264. 1:20:24this. So if you're telling me, hey, hey,
  2265. 1:20:26sire, what about this idea? Shh, I don't
  2266. 1:20:28want to hear about ideas. I got to I'm
  2267. 1:20:30doing this focus. That's your central
  2268. 1:20:33executive network and you need it. And
  2269. 1:20:35it's mostly frontal areas, right?
  2270. 1:20:37Because this is where a lot of your
  2271. 1:20:38executive functioning is is happening in
  2272. 1:20:40the first place. So you've got all these
  2273. 1:20:42different this neural network that's
  2274. 1:20:43again responsible for get done,
  2275. 1:20:46right? Focus and do stuff. The opposite
  2276. 1:20:49of that is the DMN. And the DMN is again
  2277. 1:20:52all about stories, daydreaming,
  2278. 1:20:55being bored, let your mind wander. When
  2279. 1:20:57you daydream, that's when a bunch of
  2280. 1:20:59ideas can finally come and float to the
  2281. 1:21:01surface.
  2282. 1:21:01>> So the first step is you have to find
  2283. 1:21:03time and space
  2284. 1:21:06>> to be bored,
  2285. 1:21:10>> to be bored, to daydream, to let your
  2286. 1:21:14mind wander. Because again, remember,
  2287. 1:21:17it's easy to remember and understand
  2288. 1:21:19why. What's the opposite of that? Get
  2289. 1:21:21stuff done. What idea are you gonna have
  2290. 1:21:24when you're like on a deadline to get
  2291. 1:21:26done if you're busy all of the
  2292. 1:21:28time? And then what what do people do
  2293. 1:21:29when they're not working?
  2294. 1:21:32What when are you what how is your brain
  2295. 1:21:35going to shove an idea into your into
  2296. 1:21:38your in front of you, right? How you
  2297. 1:21:41have to let those ideas come to you by
  2298. 1:21:43cultivating the space for them. You have
  2299. 1:21:45to make the space for them. So the most
  2300. 1:21:47creative people, the most amazing
  2301. 1:21:49innovators, by the way, they force
  2302. 1:21:51themselves to sit down. Some people call
  2303. 1:21:53it think time. Some one of the guests
  2304. 1:21:56you had on the show, I think Bill Gates,
  2305. 1:21:58um, uh, he was really famous by having a
  2306. 1:22:00think week, I believe it was, you know,
  2307. 1:22:02whole week he takes off. No busy work,
  2308. 1:22:05just to think, see what ideas come. It
  2309. 1:22:09was actually during his one of his think
  2310. 1:22:10weeks that he decided that the internet
  2311. 1:22:14is not a fad. Can you imagine if Bill
  2312. 1:22:18Gates didn't realize that
  2313. 1:22:21decades ago?
  2314. 1:22:23So these ideas come, we have to give
  2315. 1:22:25them the space to come and that requires
  2316. 1:22:26discipline because right now distraction
  2317. 1:22:29is making money for these tech companies
  2318. 1:22:32like crazy. Welcome to the distraction
  2319. 1:22:35economy. So, it's keeping everybody
  2320. 1:22:38stuck.
  2321. 1:22:39>> It's keeping everybody stuck in their
  2322. 1:22:41old loops. Because also, this is how the
  2323. 1:22:44algorithm works.
  2324. 1:22:47The algorithms that you're doom
  2325. 1:22:48scrolling on, that you're binge watching
  2326. 1:22:50on, the way they work is they're going
  2327. 1:22:51to show you stuff that you like.
  2328. 1:22:54>> They're going to show you more of the
  2329. 1:22:55same. If you want to become a different
  2330. 1:22:58version of you, you need to change your
  2331. 1:23:00content. Your content is actually a
  2332. 1:23:03great example of this. a lot of other
  2333. 1:23:06awesome podcasts that are educational,
  2334. 1:23:08right, about like how do I become
  2335. 1:23:09better? How do I level myself up?
  2336. 1:23:12If you all you're do when you're binge
  2337. 1:23:14watching, if you're all it's just bad
  2338. 1:23:16news, this that just like whatever, you
  2339. 1:23:20will become more of that because what
  2340. 1:23:21you're doing is you're just
  2341. 1:23:23>> true
  2342. 1:23:24>> the same stories over and over again.
  2343. 1:23:27You want to start to become a different
  2344. 1:23:29version of you, a better version of you,
  2345. 1:23:31you should also change your algorithm.
  2346. 1:23:34We call this by the way in the classes I
  2347. 1:23:36teach changing your content diet.
  2348. 1:23:41>> Yeah. And that's very important. I call
  2349. 1:23:42it bloom scrolling.
  2350. 1:23:44>> Oh, I love that.
  2351. 1:23:45>> Yeah. So, it's like how you have doom
  2352. 1:23:47scrolling.
  2353. 1:23:48>> You curate your feed in a way which is
  2354. 1:23:50bloom scrolling so that it makes you
  2355. 1:23:51better, not actually messes up you
  2356. 1:23:54messes up your entire system.
  2357. 1:23:55>> Yeah, it's a beautiful way to put it.
  2358. 1:23:58So, you got to give yourself think time.
  2359. 1:23:59Even if it's bloom or doom, you got to
  2360. 1:24:02put it away a little bit and then just
  2361. 1:24:04give your mind and space to breathe. The
  2362. 1:24:07next thing that's going to be important,
  2363. 1:24:08and this is kind of fun. Have you ever
  2364. 1:24:10have you heard of um that anecdote that
  2365. 1:24:12people have awesome ideas in the shower?
  2366. 1:24:14>> Yeah.
  2367. 1:24:14>> You've heard of Have you ever had?
  2368. 1:24:16>> Of course.
  2369. 1:24:17>> Really?
  2370. 1:24:17>> Yeah. So many times.
  2371. 1:24:18>> Okay. Hey, do you know the science
  2372. 1:24:20behind it?
  2373. 1:24:21>> No.
  2374. 1:24:21>> You want to learn?
  2375. 1:24:22>> Yeah, of course. I want to learn all the
  2376. 1:24:24science in the world. Tell me.
  2377. 1:24:26>> Okay. So this is the science behind
  2378. 1:24:28shower thoughts, shower ideas that so
  2379. 1:24:32many people have. I've had the same
  2380. 1:24:33thing as well. [snorts]
  2381. 1:24:35So the way that the brain works is
  2382. 1:24:38you're loading up, let's say, remember
  2383. 1:24:40the neural networks I talked about
  2384. 1:24:41before, right? So let's say you've got
  2385. 1:24:43this pattern of electrical activation
  2386. 1:24:45happening in the brain, right? These
  2387. 1:24:47neural networks that are on different
  2388. 1:24:48brain areas, all of this stuff. So you
  2389. 1:24:50have this pattern of electrical
  2390. 1:24:52activation. Let's say it looks like
  2391. 1:24:53this, okay? Some gridlock. Let's say
  2392. 1:24:56this is your brain thinking about a
  2393. 1:24:58problem.
  2394. 1:24:59>> So you're there and you're thinking
  2395. 1:25:01about this problem in your head
  2396. 1:25:05right now. What's in my brain?
  2397. 1:25:08>> The problem.
  2398. 1:25:08>> The problem stuck.
  2399. 1:25:10>> Yeah. Where's the solution? If I want a
  2400. 1:25:13solution to the problem, I actually have
  2401. 1:25:14to move these networks around. I have to
  2402. 1:25:17get different electrical activity.
  2403. 1:25:19>> Yeah.
  2404. 1:25:19>> To happen
  2405. 1:25:20>> because my brain's occupied with this.
  2406. 1:25:22>> Mhm. It's focused on the problem. So
  2407. 1:25:25this is how you do it. This is the best
  2408. 1:25:26way I teach all of the business leaders
  2409. 1:25:29I work with this. You load up all of the
  2410. 1:25:32data and the information that you need
  2411. 1:25:35that's about the problem. You think
  2412. 1:25:36about the problem. You understand the
  2413. 1:25:38problem. You look at all the data
  2414. 1:25:39related to the problem. Load it all up.
  2415. 1:25:42Then walk away. You're going to sit
  2416. 1:25:45there be like, "Okay." And then what do
  2417. 1:25:46we do? What's the solution? What's the
  2418. 1:25:47solution? I don't know. I don't know. I
  2419. 1:25:48don't know. Get up and do something
  2420. 1:25:50else.
  2421. 1:25:52When you do something else, you're at
  2422. 1:25:53least introducing a new variable. You're
  2423. 1:25:56at least saying, "Hey, drink some
  2424. 1:25:57water." At least, seriously, something
  2425. 1:25:58as small as this. Because anything you
  2426. 1:26:00do, anything you touch, smell, drink,
  2427. 1:26:03listen, listen to a different playlist,
  2428. 1:26:05different music, get up and move to
  2429. 1:26:07another room. If you're sitting at your
  2430. 1:26:09desk and you're always working at your
  2431. 1:26:11desk and you're like, "This is my focus.
  2432. 1:26:12This is where I'm at." And you're just
  2433. 1:26:14like, "This is the problem." The problem
  2434. 1:26:16is also here. It's in your all of the
  2435. 1:26:19associations that you've built up with
  2436. 1:26:22that problem. Change the environment.
  2437. 1:26:25So when people finally go on a walk or
  2438. 1:26:28they go take a shower, [snorts] they've
  2439. 1:26:30loaded all the data there. So the the
  2440. 1:26:32neural networks related to the problem
  2441. 1:26:34are still active or they're recently at
  2442. 1:26:36least active. So then you get in the
  2443. 1:26:38shower and you introduce new variables.
  2444. 1:26:40Now you're not scrolling either because
  2445. 1:26:41again the scrolling is a distraction. If
  2446. 1:26:44you distract yourself with I got to text
  2447. 1:26:46these people back. I got to get on
  2448. 1:26:47WhatsApp. I gota all these things.
  2449. 1:26:50>> Yeah.
  2450. 1:26:51>> You're not going to solve any problems
  2451. 1:26:53because now you're just doing more
  2452. 1:26:54stuff.
  2453. 1:26:55>> True.
  2454. 1:26:56>> You're doing more stuff. You have to not
  2455. 1:26:59do stuff to give your brain space to
  2456. 1:27:01say, "Wait a minute, light bulb."
  2457. 1:27:05Because the problem was still there and
  2458. 1:27:06active. And then you're introducing new
  2459. 1:27:08variables, whatever they may be. Have a
  2460. 1:27:10little
  2461. 1:27:12sip of water. put some water on your
  2462. 1:27:14face. Whatever it is, you got to do
  2463. 1:27:15something different. And then your brain
  2464. 1:27:17goes at some point, oh, I got it.
  2465. 1:27:22>> And that's why you because you're
  2466. 1:27:25mindlessly just standing in sh all of a
  2467. 1:27:27sudden you get that because you're not
  2468. 1:27:30focused on problem anymore.
  2469. 1:27:31>> Yeah. You loosened a little bit and you
  2470. 1:27:35introduced new data. You introduced new
  2471. 1:27:37variables and new data. It could be on a
  2472. 1:27:39walk. You could start cooking dinner.
  2473. 1:27:41You know, you could go exercise, go on a
  2474. 1:27:44run, you know, whatever, whatever you
  2475. 1:27:46want to do, [snorts]
  2476. 1:27:48but not something so immersive
  2477. 1:27:51that you can't keep thinking about the
  2478. 1:27:53other thing. This is so don't like go
  2479. 1:27:55sit down and watch a movie. Do you see
  2480. 1:27:57what I'm saying?
  2481. 1:27:58>> Unless you want to watch a movie you've
  2482. 1:28:00seen 1,000 times.
  2483. 1:28:02>> Do you know how like you can still
  2484. 1:28:04think? Well,
  2485. 1:28:05>> you now you get it. This explain See,
  2486. 1:28:07there's neuroscience to explain all of
  2487. 1:28:09these human experiences we have. If
  2488. 1:28:11you're watching a rerun of an old, you
  2489. 1:28:13know, sitcom you've seen like a million
  2490. 1:28:15times, it's kind of soothing because you
  2491. 1:28:17can kind of, you're not really just
  2492. 1:28:19focused and paying attention. You're
  2493. 1:28:21letting your mind wander a little bit.
  2494. 1:28:23>> Yeah.
  2495. 1:28:23>> But when you're scrolling, it's all
  2496. 1:28:25novel.
  2497. 1:28:26>> So, it's designed by people like me, by
  2498. 1:28:29the way, cognitive neuroscientists,
  2499. 1:28:32people like me who are hired by these
  2500. 1:28:33companies. We use everything we know
  2501. 1:28:35about how to capture your attention and
  2502. 1:28:37keep your attention to make money off of
  2503. 1:28:39you. It's all embedded in how all of
  2504. 1:28:41these things work.
  2505. 1:28:42>> Explain me what's happening to a person
  2506. 1:28:45when they're consuming long- form
  2507. 1:28:47content versus what's happening when
  2508. 1:28:49they're consuming only short form
  2509. 1:28:51content. Like what what's going on in
  2510. 1:28:53the brain? Like if you have to draw
  2511. 1:28:55parallels to long form brain and short
  2512. 1:28:58form brain.
  2513. 1:28:59>> Yeah.
  2514. 1:29:01Well, it also depends on the content.
  2515. 1:29:03Could I'll say that we've we've seen
  2516. 1:29:05like negative content like the news
  2517. 1:29:08honestly. Like I'll say something about
  2518. 1:29:10the news briefly.
  2519. 1:29:14News media
  2520. 1:29:16also knows what sells and what captures
  2521. 1:29:20attention.
  2522. 1:29:20>> Yeah. That's why they do the negative
  2523. 1:29:22stuff.
  2524. 1:29:22>> Yeah. Cuz bad news, rage bait, it works.
  2525. 1:29:26And listen, if one company starts using
  2526. 1:29:29it, one news channel starts using it,
  2527. 1:29:32and the other one goes, "Oh, that's
  2528. 1:29:33well, that's not fair. They're going to
  2529. 1:29:35hurt. The ratings are going to hurt if
  2530. 1:29:37they don't also adapt."
  2531. 1:29:39>> So now everybody's doing it.
  2532. 1:29:40>> Yeah. Like since the time of like
  2533. 1:29:43evolution,
  2534. 1:29:45the most
  2535. 1:29:48primitive
  2536. 1:29:50feeling that human beings have is
  2537. 1:29:52threat. Threat for survival. So the more
  2538. 1:29:55you induce threat more people find it
  2539. 1:29:58like more people get anxious and more
  2540. 1:30:00they get anxious they want to keep
  2541. 1:30:01consuming that content and that's why a
  2542. 1:30:03lot of news media all around the world
  2543. 1:30:05is just tapping on that one primitive
  2544. 1:30:07emotion that is I'm going to make you
  2545. 1:30:09sure that you feel keep feeling anxious
  2546. 1:30:11and anxious and anxious and the way you
  2547. 1:30:13feel anxious is when I tell you
  2548. 1:30:15everything is wrong.
  2549. 1:30:16>> Yeah. like no matter what you're doing
  2550. 1:30:17is wrong. And I find out new ways to
  2551. 1:30:21make you feel that everyone's against
  2552. 1:30:23you. Everything's against you. Tomorrow
  2553. 1:30:24morning you're going to get up and
  2554. 1:30:26things going to go down. So we just tap
  2555. 1:30:28on this emotion since the time of
  2556. 1:30:31evolution. And that's why there's just
  2557. 1:30:34negative stuff all around.
  2558. 1:30:35>> Yeah.
  2559. 1:30:36>> See, it's hard for us to make positive
  2560. 1:30:38content and grow.
  2561. 1:30:40>> It is.
  2562. 1:30:41It is. It is hard. It would be easier to
  2563. 1:30:43do it the other way. Oh, absolutely.
  2564. 1:30:46Absolutely. If I start today,
  2565. 1:30:48>> like you and I.
  2566. 1:30:50>> Yeah. Yeah. Yeah.
  2567. 1:30:51>> Like this could we can make this go 10x
  2568. 1:30:53more viral if we start just making it
  2569. 1:30:56about threats and anxieties.
  2570. 1:30:58>> Totally.
  2571. 1:30:59>> About the world.
  2572. 1:31:00>> And it's so sad.
  2573. 1:31:01>> Yeah.
  2574. 1:31:02>> But it is how the world it's how the
  2575. 1:31:04brain works. It's not you know this is
  2576. 1:31:06another biological law. You can ignore
  2577. 1:31:09it but other companies know it and
  2578. 1:31:11they're using it against you. So you we
  2579. 1:31:13should learn the loss.
  2580. 1:31:15>> But that's so sad, man. Shouldn't we
  2581. 1:31:17change it? I mean, we're trying to
  2582. 1:31:18change it from how what what we do.
  2583. 1:31:22We're trying to teach people how to get
  2584. 1:31:23better.
  2585. 1:31:24>> Yeah.
  2586. 1:31:25>> But
  2587. 1:31:27I mean, to each their own.
  2588. 1:31:28>> Yeah. But I will say we can't change our
  2589. 1:31:31biology
  2590. 1:31:33in that way. Like
  2591. 1:31:35>> we keep thinking for
  2592. 1:31:37>> survival and threat.
  2593. 1:31:38>> We have to cuz this is an evolution. I
  2594. 1:31:40mean, this has been like
  2595. 1:31:41>> thousands of years.
  2596. 1:31:42>> Yeah. What you're we're up that's going
  2597. 1:31:44to be too hard. What you can do, though,
  2598. 1:31:46is you can cut yourself off from things.
  2599. 1:31:49Mhm.
  2600. 1:31:49>> You know, I've met many really um
  2601. 1:31:54high-powered executives that have had to
  2602. 1:31:57do some pretty serious
  2603. 1:32:00cleansing of their content because, you
  2604. 1:32:04know, and some of them, if they're
  2605. 1:32:05really in a dark place and their minds
  2606. 1:32:07are just so foggy and so busy, we have
  2607. 1:32:10to cut them off completely from the news
  2608. 1:32:12for a little while. And you know what I
  2609. 1:32:14tell them?
  2610. 1:32:16the world's gonna go to whether
  2611. 1:32:17you're looking at it or not. You're not
  2612. 1:32:19that important. Like you're not involved
  2613. 1:32:21in global news. I know you're, you know,
  2614. 1:32:24fancy CEO running a company, but like
  2615. 1:32:27>> Yeah.
  2616. 1:32:28>> You're not like deciding on what's
  2617. 1:32:30happening with the war.
  2618. 1:32:31>> Yeah.
  2619. 1:32:31>> Do you know what I mean? So instead of
  2620. 1:32:34you every single day, 15 times a day
  2621. 1:32:36checking all of the different updates
  2622. 1:32:38that are coming in and it's completely
  2623. 1:32:39fogging up your mind, it's now you can't
  2624. 1:32:43anymore.
  2625. 1:32:45At least until you re it's like
  2626. 1:32:47rehabilitation until you rehab yourself
  2627. 1:32:50back to you can hear yourself again.
  2628. 1:32:53[clears throat]
  2629. 1:32:54This is another big issue that I've
  2630. 1:32:56seen. You know, people complain. They
  2631. 1:32:59they say like they can't hear their own
  2632. 1:33:01thoughts anymore. There's no internal
  2633. 1:33:04narration. That's where all those ideas
  2634. 1:33:06are going to come from too. It's coming
  2635. 1:33:09from the inside. It's not coming from
  2636. 1:33:10the outside. Of course, you can use the
  2637. 1:33:13outside stuff to trigger some ideas, but
  2638. 1:33:15ideas are still coming from inside.
  2639. 1:33:17>> Yeah.
  2640. 1:33:18>> Yeah.
  2641. 1:33:19>> People have lost their ability to
  2642. 1:33:21[snorts] actually have internal
  2643. 1:33:23thoughts. That's so true. It's like we
  2644. 1:33:26don't have internal thinking anymore.
  2645. 1:33:29Very few people I meet these days who
  2646. 1:33:31have their original way of thinking and
  2647. 1:33:34some thoughts which there which are
  2648. 1:33:36their own.
  2649. 1:33:38>> Okay. Coming back to long form content,
  2650. 1:33:40long form brain
  2651. 1:33:42>> versus short form brain. So people who
  2652. 1:33:46are watching long form content [snorts]
  2653. 1:33:49have a sense of story and narration
  2654. 1:33:52because long form think movies think a
  2655. 1:33:55journey a long form podcast that you
  2656. 1:33:57sink into there's highs there's lows
  2657. 1:33:59you're learn you know there's there's uh
  2658. 1:34:02turns that you didn't anticipate right
  2659. 1:34:04like we didn't plan to talk about long
  2660. 1:34:05form and short form but we arrived here
  2661. 1:34:08you know it's it there's a whole journey
  2662. 1:34:10that we're on so there's a sense of
  2663. 1:34:12story and narration this is going to be
  2664. 1:34:15critical again for that creativity and
  2665. 1:34:17for something that we call
  2666. 1:34:18autobiographical planning. This is all
  2667. 1:34:21again DMN. So you're able to actually
  2668. 1:34:23activate that more and do a lot more of
  2669. 1:34:25your own internal planning. Right.
  2670. 1:34:27>> Okay. What is autobiographical planning?
  2671. 1:34:29>> Uh autobiographical planning is
  2672. 1:34:32essentially you talking about the story
  2673. 1:34:34of you and planning your future. M
  2674. 1:34:38and the one where we have to change our
  2675. 1:34:41future by thinking positive and optimism
  2676. 1:34:43and having a belief where I am the main
  2677. 1:34:45character and everything nice happens
  2678. 1:34:47with me that narration is going to come
  2679. 1:34:50through the story and narrative.
  2680. 1:34:51>> Yeah.
  2681. 1:34:52>> And that's autobiographical
  2682. 1:34:54planning.
  2683. 1:34:56>> Okay. That is literally the what we
  2684. 1:34:57talked about in the very beginning. That
  2685. 1:34:59is the definition of autobiographical
  2686. 1:35:01planning is you sit down and you think
  2687. 1:35:04you make the story and you say the story
  2688. 1:35:07of who you are going to be.
  2689. 1:35:10But think about kids these days. They
  2690. 1:35:12almost never do that
  2691. 1:35:13>> cuz they're scrolling most of the time.
  2692. 1:35:15So they're letting the outside
  2693. 1:35:16>> I know so many old people
  2694. 1:35:20>> way old 10 years older than me. They
  2695. 1:35:22don't know about their autobiographical
  2696. 1:35:25planning. They have no idea about their
  2697. 1:35:27story.
  2698. 1:35:28>> So sad.
  2699. 1:35:30>> But it's the autobiographical planning,
  2700. 1:35:32by the way, is something that happens
  2701. 1:35:33when we're bored.
  2702. 1:35:35>> That's why boredom is so important.
  2703. 1:35:37>> We have to find ways to force it. Force
  2704. 1:35:40it if you need to be bored. And by the
  2705. 1:35:42way, I'm not saying be bored for 5 hours
  2706. 1:35:43a day. No, no, no, no.
  2707. 1:35:45>> Yeah.
  2708. 1:35:45>> We got to we got to get done.
  2709. 1:35:47[laughter]
  2710. 1:35:48But but a little bit
  2711. 1:35:49>> Sundays are for boredom. Sundays every
  2712. 1:35:51morning. I my personal opinion just a
  2713. 1:35:54little bit in the morning and a little
  2714. 1:35:55bit before bed. Pretty nice if you can
  2715. 1:35:58manage it sometimes in the afternoon
  2716. 1:36:00because sometimes the afternoons people
  2717. 1:36:01have crazy ideas because they're tired.
  2718. 1:36:04>> They have a little bit of a slump and
  2719. 1:36:06when you are a little bit slumping in
  2720. 1:36:08your energy often times your inhibition
  2721. 1:36:11is lower so you come up with crazy
  2722. 1:36:13ideas. You just go let's do this. You
  2723. 1:36:16just like it's like being a little
  2724. 1:36:16drunk. You're just like why not? Let's
  2725. 1:36:19do it. Let's go after it. So, okay, long
  2726. 1:36:21form, you got story and narrative
  2727. 1:36:24because long- form content typically
  2728. 1:36:27also does a lot of work around like
  2729. 1:36:30character building, right? Like for
  2730. 1:36:32example, think of the difference between
  2731. 1:36:36your podcasts that are many hours long
  2732. 1:36:38where you actually really get to know
  2733. 1:36:40the guest
  2734. 1:36:41>> really like there's a sense of
  2735. 1:36:43personalization in in here like people
  2736. 1:36:45will learn about the person. Then you
  2737. 1:36:48actually develop empathy.
  2738. 1:36:50>> Yeah.
  2739. 1:36:50>> And by the way, there's a study for this
  2740. 1:36:52that we can link here [snorts] where uh
  2741. 1:36:56long form media like films have actually
  2742. 1:36:59been shown to increase empathy in
  2743. 1:37:00people.
  2744. 1:37:02>> Wow.
  2745. 1:37:04>> So the power of long- form media, the
  2746. 1:37:06power of movies, long- form podcasts
  2747. 1:37:09that are educational, you can actually
  2748. 1:37:11increase different things and memory.
  2749. 1:37:16You will remember long form media.
  2750. 1:37:19>> True.
  2751. 1:37:21>> Now we go to this side here. By the way,
  2752. 1:37:25in case in case someone right now is
  2753. 1:37:28watching this in a short,
  2754. 1:37:30>> okay, that's fine. I dare you for just
  2755. 1:37:35the next second, try to remember three
  2756. 1:37:38reels ago.
  2757. 1:37:40If you're scrolling right now, if you're
  2758. 1:37:42scrolling right now, I What was the
  2759. 1:37:45three reels ago? What did you see? If
  2760. 1:37:48you can't remember, I don't want you to
  2761. 1:37:49feel shame. You're not alone. I can't
  2762. 1:37:51remember either. [laughter]
  2763. 1:37:53And it's because short form scrolling is
  2764. 1:37:55designed for you to just it's just like
  2765. 1:37:58crack. You're just going to move from
  2766. 1:38:00one thing to the other. It's just full
  2767. 1:38:01novelty. So, there's no memory. So, you
  2768. 1:38:04have less memory, which by the way,
  2769. 1:38:07what's another word for memory?
  2770. 1:38:09learning.
  2771. 1:38:10>> Mhm.
  2772. 1:38:11>> People think they're like exposing
  2773. 1:38:13themselves to like new ideas and you
  2774. 1:38:15can't freaking remember it. What's your
  2775. 1:38:17It's not You're not absorbing any of it.
  2776. 1:38:19There's no me. If there's no memory,
  2777. 1:38:21there's no learning.
  2778. 1:38:24>> Here, you have an opportunity to learn.
  2779. 1:38:28By the way, not very many people know
  2780. 1:38:30this, but um when I was growing up, um a
  2781. 1:38:34lot of people think because I do so much
  2782. 1:38:36research on like screen time and
  2783. 1:38:38scrolling and technology and stuff that
  2784. 1:38:39I like never watch.
  2785. 1:38:42When I was little,
  2786. 1:38:45I watched hours of TV every day, like
  2787. 1:38:49unlimited television, no limits at all
  2788. 1:38:51from my family.
  2789. 1:38:52>> So, didn't your brain become this
  2790. 1:38:54>> mush? Yeah.
  2791. 1:38:55>> Well, we didn't have short form reals.
  2792. 1:38:57I'm a little old, you know. [laughter]
  2793. 1:38:58We didn't have there were no cell
  2794. 1:39:00phones, man. This was before that time.
  2795. 1:39:02We had old school uh you know, I even
  2796. 1:39:05the the first TV I had to go and change
  2797. 1:39:07the buttons on the on the actual
  2798. 1:39:08television. [snorts] But no, my um my
  2799. 1:39:11mom my mom and my dad uh requested that
  2800. 1:39:15I watch television so I learn English.
  2801. 1:39:19>> I was born in the United States, but my
  2802. 1:39:21family didn't speak that much English
  2803. 1:39:23because we had immigrated. They had
  2804. 1:39:24immigrated. I was born here. Um, but
  2805. 1:39:26they wanted me to learn English. So, and
  2806. 1:39:28they couldn't teach me. So, then they
  2807. 1:39:30said, "You have to sit. You have to sit
  2808. 1:39:32down. TV time." I had to sit there and I
  2809. 1:39:36had to watch. But everything is long
  2810. 1:39:37form. And listen, [snorts]
  2811. 1:39:41go look at an old TV show or an old
  2812. 1:39:44movie from 20 years ago, 30 years ago,
  2813. 1:39:48[snorts] and I want you to count how
  2814. 1:39:50many times the scene changes.
  2815. 1:39:54cuts.
  2816. 1:39:56And now compare it to something that
  2817. 1:39:58came out recently.
  2818. 1:40:01Wildly different. Our attention [snorts]
  2819. 1:40:03spans have gotten so bad. And
  2820. 1:40:07producers know this, directors know
  2821. 1:40:08this, editors know this, that the more
  2822. 1:40:11you cut things up, the more it's going
  2823. 1:40:12to capture attention.
  2824. 1:40:13>> Yeah.
  2825. 1:40:14>> This is even in shows for little kids.
  2826. 1:40:17Little kids shows are total to totally
  2827. 1:40:19different than what they used to be.
  2828. 1:40:21>> Yeah. Like I know this there's
  2829. 1:40:24now Netflix in all of their meetings
  2830. 1:40:27they they ask this one question to the
  2831. 1:40:30person who's selling them the show is
  2832. 1:40:31like is it second screen viewing or no
  2833. 1:40:35>> because Netflix wants to make all their
  2834. 1:40:37shows
  2835. 1:40:38>> based on second screen not the first
  2836. 1:40:40screen because they know they're already
  2837. 1:40:42watching like phone. So is it
  2838. 1:40:45>> is it like when someone's on their phone
  2839. 1:40:47can they still watch it and be engaged?
  2840. 1:40:49Can you actually make them stop their
  2841. 1:40:51phone and watch and then come back or
  2842. 1:40:54no? Like you don't have to make like one
  2843. 1:40:58long scene where somebody if they go to
  2844. 1:41:00their phone they forget what was
  2845. 1:41:01happening. So they have to make it like
  2846. 1:41:03super
  2847. 1:41:04>> Yeah.
  2848. 1:41:04>> super quick.
  2849. 1:41:06>> You know how depressing that is when we
  2850. 1:41:09think about how many billions of people
  2851. 1:41:11right now on this planet want to become
  2852. 1:41:13successful?
  2853. 1:41:15Listen,
  2854. 1:41:17you've started your own empire.
  2855. 1:41:21Do you talk about how hard you've had to
  2856. 1:41:23work to make that happen? How much focus
  2857. 1:41:25it requires? Dedication.
  2858. 1:41:29Nobody's taking that many off days. I
  2859. 1:41:31can tell you this. I have a business. I
  2860. 1:41:34tell people this all the time. If you
  2861. 1:41:36want off days, go get a job.
  2862. 1:41:38>> Yeah.
  2863. 1:41:38>> Because they give you time off.
  2864. 1:41:39>> True.
  2865. 1:41:41>> I run a lab. It's my heart and my soul
  2866. 1:41:43is in it. I don't I'm always thinking
  2867. 1:41:45about it. It's like my baby. Your
  2868. 1:41:47business is your baby. There's no off.
  2869. 1:41:50You don't become not a mother just
  2870. 1:41:52there's no off day. It's a It's
  2871. 1:41:55>> true.
  2872. 1:41:56>> So if we know that's what it takes to
  2873. 1:41:59succeed.
  2874. 1:42:01And we right now are letting these
  2875. 1:42:04companies
  2876. 1:42:06train our brains in such a way that it's
  2877. 1:42:09making it impossible even to watch a
  2878. 1:42:11movie and focus.
  2879. 1:42:13Think about how boring it is sometimes.
  2880. 1:42:16Sometimes, not all the time, but to run
  2881. 1:42:17a business and start a business,
  2882. 1:42:19sometimes you got to do some boring
  2883. 1:42:21It's hard, but you got to get
  2884. 1:42:24through it. Listen, I do science. Like,
  2885. 1:42:26you got to It's a slog. You got to
  2886. 1:42:27analyze data. You got to be looking at
  2887. 1:42:29stuff. You have to sit there. You have
  2888. 1:42:30to work late at night sometimes. You're
  2889. 1:42:32working hard. [gasps]
  2890. 1:42:33And it's not fun. It's not always like a
  2891. 1:42:37movie. If we are training the next
  2892. 1:42:40generation of brains in the world to be
  2893. 1:42:42so distracted
  2894. 1:42:44and so unfocused that they need two
  2895. 1:42:47script I mean this is crazy. It to me it
  2896. 1:42:51feels like mass manipulation.
  2897. 1:42:54[clears throat]
  2898. 1:42:56The world doesn't want people thinking.
  2899. 1:42:58It's easier to control people
  2900. 1:43:02if they're dumb and not thinking at all.
  2901. 1:43:04They're distracted.
  2902. 1:43:06Depressing thought. But we go back to
  2903. 1:43:08this. [snorts] Okay. So you've got short
  2904. 1:43:10form, there's story or in long form
  2905. 1:43:13there's story and narrative. Here
  2906. 1:43:15there's no memory. There's no learning.
  2907. 1:43:18Short form scrolling has also this is
  2908. 1:43:21there's data to support this increase in
  2909. 1:43:23depressive symptoms. We know people are
  2910. 1:43:25more sad. We see an increase in anxiety.
  2911. 1:43:29The more you scroll short form reals,
  2912. 1:43:32short form media, the more anxious you
  2913. 1:43:35get. Really?
  2914. 1:43:37>> Yes.
  2915. 1:43:38>> But what if I'm I'm just laughing and
  2916. 1:43:41I'm watching funny reels?
  2917. 1:43:43>> It's about the cuts. It's about how
  2918. 1:43:46short it is. Don't If you want to laugh,
  2919. 1:43:49watch a 20 minute video on YouTube.
  2920. 1:43:51That's funny. It's literally We're just
  2921. 1:43:54talking about long and short. We're not
  2922. 1:43:55even talking about the content. But
  2923. 1:43:57[snorts] that jumpy back and forth, the
  2924. 1:43:59the cuts create more, it seems, more
  2925. 1:44:03anxiety. Now you get depressive
  2926. 1:44:05symptoms, an increase in anxiety and an
  2927. 1:44:08increase in loneliness.
  2928. 1:44:11Whereas here in long form we see
  2929. 1:44:13empathy. And empathy by the way allows
  2930. 1:44:15you to connect more.
  2931. 1:44:17>> So you'd have an increase in connection
  2932. 1:44:19versus an increase in loneliness. So
  2933. 1:44:22they're like opposites of each other.
  2934. 1:44:23>> But what's happening in my brain which
  2935. 1:44:25is making me lonier if I consume short
  2936. 1:44:28form? What's the correlation?
  2937. 1:44:30>> You know, I will say this. We're not
  2938. 1:44:32100% sure, but I will give you my
  2939. 1:44:34hypothesis
  2940. 1:44:36as somebody who is studying this right
  2941. 1:44:37now. What I believe is happening in the
  2942. 1:44:40brain when like why is it that we are
  2943. 1:44:44experiencing the loneliness epidemic
  2944. 1:44:46right now? It's not just in the United
  2945. 1:44:48States. We're seeing it pretty much
  2946. 1:44:50across any part of the world
  2947. 1:44:53>> that has embraced technology.
  2948. 1:44:55>> We see this increase in loneliness. Why
  2949. 1:44:58does it make any sense? Because think
  2950. 1:44:59about it. You and I and your team, we
  2951. 1:45:01were all able to connect when we were
  2952. 1:45:03halfway across the world from each
  2953. 1:45:04other. It's pretty cool. Yeah,
  2954. 1:45:06>> technology is pretty amazing like that,
  2955. 1:45:07you know.
  2956. 1:45:08>> So, I'm not saying, oh, I'm not like
  2957. 1:45:10anti-tech like, oh, it's terrible. It's
  2958. 1:45:11pretty cool. It allows people to connect
  2959. 1:45:13from all over. It's amazing. [snorts]
  2960. 1:45:16>> But that means we're more connected. So,
  2961. 1:45:18how could it be possible that we're more
  2962. 1:45:20lonely? Well, again, let's think about
  2963. 1:45:22the craving and then the behavior and
  2964. 1:45:24that whole response loop we talked about
  2965. 1:45:26before.
  2966. 1:45:28when I am let's say for example I'm
  2967. 1:45:31seeking connection and let me begin by
  2968. 1:45:34saying one other important biological
  2969. 1:45:36law there's a biological law that's very
  2970. 1:45:39important for us to accept it's not your
  2971. 1:45:42choice human beings are pack animals
  2972. 1:45:47>> we're designed for a collective we're
  2973. 1:45:49not designed to live like lone wolves in
  2974. 1:45:51silos that means human connection is in
  2975. 1:45:55need like food or like water. You need
  2976. 1:45:58it. You'll get sick if you don't get it.
  2977. 1:46:01And that's been proven.
  2978. 1:46:03>> Yeah. Longhaul truck drivers who don't
  2979. 1:46:06get a lot of socializing. They have
  2980. 1:46:09nobody to talk to for days and weeks
  2981. 1:46:11sometimes,
  2982. 1:46:12literally their brains start to degrade.
  2983. 1:46:15They start to atrophy like they're
  2984. 1:46:17experiencing almost like accelerated
  2985. 1:46:19aging or dementia. It's so sad cuz a lot
  2986. 1:46:22of them are young guys most of the time.
  2987. 1:46:25>> [snorts]
  2988. 1:46:25>> Okay, going back to this uh when you are
  2989. 1:46:29craving
  2990. 1:46:31social connection, which is a natural
  2991. 1:46:34need, we all do it. We all need it. So,
  2992. 1:46:36we all have the craving. [snorts] You
  2993. 1:46:39have two options. Let's say you can
  2994. 1:46:41either reach out to a friend, somebody
  2995. 1:46:44you're living with, your family, you
  2996. 1:46:45know, talk to somebody, whoever is
  2997. 1:46:48nearby, pick up the phone and call
  2998. 1:46:50somebody, text some at least. You know,
  2999. 1:46:52there's like a whole from the best is
  3000. 1:46:54like in real life, real connection.
  3001. 1:46:56>> Yeah.
  3002. 1:46:57>> Live. Okay. Next best is maybe the phone
  3003. 1:46:59or something or FaceTime or something
  3004. 1:47:01like that.
  3005. 1:47:02>> Maybe a text. But if you say, "Oh,
  3006. 1:47:06I want to know what other people are
  3007. 1:47:07doing." If you get on social media,
  3008. 1:47:09listen, let's be honest, social media is
  3009. 1:47:12not social anymore, right?
  3010. 1:47:15When you open up Instagram,
  3011. 1:47:18it used to be when they first started,
  3012. 1:47:20you would see the pictures and videos
  3013. 1:47:22that your friends would post.
  3014. 1:47:24>> Yeah.
  3015. 1:47:24>> It's not like that anymore.
  3016. 1:47:26>> True.
  3017. 1:47:26>> It's other people you don't know. It's
  3018. 1:47:29other people you don't know. So, you are
  3019. 1:47:32seeking social connection and then you
  3020. 1:47:34get you go on to short form media
  3021. 1:47:37and then you start scrolling.
  3022. 1:47:40>> So, you're distracted. Sure, you're
  3023. 1:47:42distracted, but it feels kind of good in
  3024. 1:47:44the moment, doesn't it?
  3025. 1:47:45>> Yeah. Distraction feels good. So, it's
  3026. 1:47:47like eating candy when you're hungry.
  3027. 1:47:50So, you're hungry. You're hungry for
  3028. 1:47:52something real. Really? Food, but you
  3029. 1:47:55eat candy instead. What happens when you
  3030. 1:47:57eat candy when you're hungry?
  3031. 1:48:00>> In 1 hour,
  3032. 1:48:02>> you feel more hungry.
  3033. 1:48:03>> Yeah. You're you're hungry again because
  3034. 1:48:04then you never filled yourself with
  3035. 1:48:06nutrition,
  3036. 1:48:07>> with the food your body needs. So you
  3037. 1:48:09were, let's say, you were seeking social
  3038. 1:48:11connection. It's like hunger. So, but
  3039. 1:48:14instead of really seeking true
  3040. 1:48:16connection, you instead went to short
  3041. 1:48:18form media and you're scrolling. It's
  3042. 1:48:20like candy. So, you're just going to be
  3043. 1:48:22even hungrier in another hour. So,
  3044. 1:48:24you're even So, then you were maybe a
  3045. 1:48:26little lonely before. Now, you're even
  3046. 1:48:28more lonely because it's never
  3047. 1:48:31satisfying that need. It never satisfies
  3048. 1:48:34that need. My [snorts] hypothesis is
  3049. 1:48:36that what's happening in the brain is
  3050. 1:48:39there's first dopamine.
  3051. 1:48:43Dopamine is the brain's primary
  3052. 1:48:46motivation molecule. So dopamine is all
  3053. 1:48:50about motivation.
  3054. 1:48:52You have dopamine and you have you have
  3055. 1:48:54a desire for social connection.
  3056. 1:48:58[clears throat]
  3057. 1:49:00That's what you want. So you're
  3058. 1:49:01motivated towards it. So in order to get
  3059. 1:49:04this need met, what do you do? Let's say
  3060. 1:49:07you do the there's two options. Option
  3061. 1:49:09A, option B. We'll go two options here.
  3062. 1:49:12One option is you go short form, you
  3063. 1:49:15scroll. Okay, so you grab the phone
  3064. 1:49:19versus you grab a person. We they're
  3065. 1:49:23friends. There we go.
  3066. 1:49:25>> Yay. Okay, so there's two other two
  3067. 1:49:29other uh brain chemicals that I want to
  3068. 1:49:31bring into the mix here. Okay, there's
  3069. 1:49:33[snorts] something called oxytocin
  3070. 1:49:36and there's something called serotonin.
  3071. 1:49:40Okay, so you've got oxytocin and
  3072. 1:49:43serotonin. Oxytocin, if you've ever
  3073. 1:49:46heard of this, this is a hormone that's
  3074. 1:49:49the known as the bonding hormone. So
  3075. 1:49:52this is what bonds humans together. So
  3076. 1:49:54if your dopamine levels are high, so
  3077. 1:49:56meaning you're motivated for what?
  3078. 1:49:58Social connection, that means what you
  3079. 1:50:00want is oxytocin. you're you're seeking
  3080. 1:50:02it.
  3081. 1:50:02>> Okay,
  3082. 1:50:02>> this is might might be what we could say
  3083. 1:50:04this is what's satisfying it. This would
  3084. 1:50:06satisfy it. And also serotonin is
  3085. 1:50:08another neurom modulator that would that
  3086. 1:50:10makes you feel good and content.
  3087. 1:50:11>> Okay,
  3088. 1:50:12>> makes you feel content and good.
  3089. 1:50:14>> So bonding satisfaction.
  3090. 1:50:15>> Very good. Yes.
  3091. 1:50:16>> Okay.
  3092. 1:50:17>> So this is really like the science of
  3093. 1:50:19what it is that we're looking for here.
  3094. 1:50:21I'm looking for this but really like I
  3095. 1:50:23need these things in order to check this
  3096. 1:50:25box.
  3097. 1:50:26>> Okay. [snorts] If you go to short form,
  3098. 1:50:29do you think what are we bonding with? I
  3099. 1:50:31don't know. Like if I get on and I see
  3100. 1:50:33one of your reels or I see one of my
  3101. 1:50:35own, right? Where we both have short
  3102. 1:50:38form media. I'm not bonding with this
  3103. 1:50:40person. I don't even know them.
  3104. 1:50:42>> True.
  3105. 1:50:42>> So, I'm not getting any oxytocin
  3106. 1:50:44contentment. I'm not getting because I
  3107. 1:50:46already told you it increases anxiety,
  3108. 1:50:48right? And depressive symptoms. So, it's
  3109. 1:50:50leaving the person more sad. So, while
  3110. 1:50:52they're doing it, they don't notice
  3111. 1:50:54because while you're eating the candy,
  3112. 1:50:56come on, man. It tastes good.
  3113. 1:50:57>> Yeah, [laughter]
  3114. 1:50:58>> we all think it tastes good. It's
  3115. 1:51:00delicious. But afterwards is when you
  3116. 1:51:02feel bad. It's afterwards where you're
  3117. 1:51:04like, "Oh my god, I ate too much and I
  3118. 1:51:06now I feel like crap. It is It wasn't
  3119. 1:51:09nutritious."
  3120. 1:51:10Now, if you actually seek real social
  3121. 1:51:12connection, then you get the oxytocin.
  3122. 1:51:14You get the serotonin. So, you actually
  3123. 1:51:15get to check the box. So, you had the
  3124. 1:51:17dopamine, you were motivated, you sought
  3125. 1:51:19social connection, you got social
  3126. 1:51:20connection. Good.
  3127. 1:51:22>> But that doesn't happen.
  3128. 1:51:24>> Not if you go this way.
  3129. 1:51:26If you're if let's say for example
  3130. 1:51:28dopamine goes high cuz you're hungry or
  3131. 1:51:31you're thirsty. Like right now you and I
  3132. 1:51:32have water. I go I I am thirsty. So I
  3133. 1:51:35have this need.
  3134. 1:51:37Dopamine goes up. That's motivation.
  3135. 1:51:39Motivation so I can recruit
  3136. 1:51:43my motor cortex and everything else to
  3137. 1:51:44go and grab the water to drink from it.
  3138. 1:51:49If I drink from it, then I satisfy the
  3139. 1:51:51need.
  3140. 1:51:52>> I got a little bit of hydration, so I
  3141. 1:51:54feel better. Now, if I had the same
  3142. 1:51:57loop, but I never get the water. I I
  3143. 1:52:00don't know,
  3144. 1:52:01go eat a cracker or something like this,
  3145. 1:52:05then I might feel even worse than when I
  3146. 1:52:07started.
  3147. 1:52:09>> Yeah. The need's never satisfied.
  3148. 1:52:11>> Well, this is how we look when we
  3149. 1:52:15>> Oh, [laughter] yeah. I did. I told you
  3150. 1:52:17before. I've I've always had a sweet
  3151. 1:52:19tooth. So listen, I no shame in the
  3152. 1:52:22game. I've always loved sweets.
  3153. 1:52:24>> Yeah. So this is this is how we look
  3154. 1:52:26when we are going for this candy. So
  3155. 1:52:28this is what's happening.
  3156. 1:52:29>> Yeah. Yeah. [laughter] Pretty much. I
  3157. 1:52:33hope that you know I I I tell my
  3158. 1:52:35students this all the time that um I'm
  3159. 1:52:38passionate about a lot of this stuff
  3160. 1:52:40because I'm not better than anybody
  3161. 1:52:42else. I struggle with it myself. I've
  3162. 1:52:45been addicted to scroll. I've struggled
  3163. 1:52:47with addiction to many different things
  3164. 1:52:49in my life.
  3165. 1:52:50>> Mhm.
  3166. 1:52:50>> Many things in my life. I've had to
  3167. 1:52:52break addictions.
  3168. 1:52:55I'm not above this. I studied this
  3169. 1:52:58stuff. All of this stuff. I even studied
  3170. 1:53:01addiction and I still became addicted.
  3171. 1:53:04Like nothing can prevent this. Like you
  3172. 1:53:07just need the awareness, the discipline,
  3173. 1:53:09the desire for better. You have to just
  3174. 1:53:12do the hard work, right? It's and
  3175. 1:53:14listen, maybe it's like the the question
  3176. 1:53:16you asked before about the billionaire's
  3177. 1:53:18brain. It's like, are they just born
  3178. 1:53:19different? Maybe some some people are
  3179. 1:53:21probably lucky enough where they don't
  3180. 1:53:23have a lot of this addiction stuff, you
  3181. 1:53:24know? I was not one of those people. I
  3182. 1:53:27love chocolate. I love sweets. I would
  3183. 1:53:30eat dessert all day if I could. So, I
  3184. 1:53:32have to create systems in my life in
  3185. 1:53:34order to create balance. It doesn't come
  3186. 1:53:36naturally.
  3187. 1:53:38You have to be systems minded, aware,
  3188. 1:53:41systems minded. You got to have the
  3189. 1:53:42discipline. Um, I think that's the only
  3190. 1:53:44way around it.
  3191. 1:53:45>> So, we're going to do, what are we going
  3192. 1:53:46to do? I'm going to show you a city map.
  3193. 1:53:49>> Okay.
  3194. 1:53:49>> Okay. Explain me how my brain works as
  3195. 1:53:53if it was a city.
  3196. 1:53:54>> So nice looking, huh?
  3197. 1:53:56>> Okay. All right.
  3198. 1:54:00Where shall I begin for you? [snorts]
  3199. 1:54:02So, not that this is what the brain
  3200. 1:54:04actually looks like, right? It's not
  3201. 1:54:06perfectly accurate in terms of
  3202. 1:54:08locations, but I what I think is really
  3203. 1:54:10beautiful about this particular setup
  3204. 1:54:12you have here is [snorts] you have so
  3205. 1:54:15many of the different brain areas and
  3206. 1:54:17the neural networks that I think are the
  3207. 1:54:19most important for performance. They're
  3208. 1:54:22the most relevant. You know what I mean?
  3209. 1:54:23We don't nobody not every single person
  3210. 1:54:25needs to go get a PhD in neuroscience.
  3211. 1:54:27You know what I mean? This is like tell
  3212. 1:54:28me the stuff I need to know.
  3213. 1:54:30>> Yeah. The meaty stuff.
  3214. 1:54:31>> The meaty stuff. Yeah. Okay. So, let's
  3215. 1:54:34use actually an example because we're
  3216. 1:54:36here to learn about getting done
  3217. 1:54:38and being productive. I have a goal. I
  3218. 1:54:40want to meet my goals, right? How do I
  3219. 1:54:43do that?
  3220. 1:54:43>> Yeah. How do I become this person who
  3221. 1:54:45ends up achieving all the goals?
  3222. 1:54:47>> Yes. Yes. Okay.
  3223. 1:54:50Let's say what does that look like for
  3224. 1:54:52you by the way? But you want to achieve
  3225. 1:54:54your goals. A lot of it is like stuff on
  3226. 1:54:56the computer. Yeah. Right. You sit down
  3227. 1:54:57and you're reading, you're writing,
  3228. 1:54:59>> researching, coming up with questions,
  3229. 1:55:01thinking a lot. Yeah.
  3230. 1:55:03>> Beautiful. And it's on the computer,
  3231. 1:55:05right? In your office
  3232. 1:55:06>> or wherever somewhere. Okay. [snorts]
  3233. 1:55:09>> So, in order for that to happen, a few
  3234. 1:55:12things.
  3235. 1:55:13>> One,
  3236. 1:55:15the default mode network that we talked
  3237. 1:55:16about before here called beautifully
  3238. 1:55:19story studios, right? It's where all the
  3239. 1:55:22stories are made. This is the story
  3240. 1:55:23making machine.
  3241. 1:55:24>> So, the story about myself that hey, I
  3242. 1:55:26want to be this podcaster and this and
  3243. 1:55:28that. It's here.
  3244. 1:55:30>> Beautiful. Yes. and how you're going to
  3245. 1:55:32get there too. Like it's going to
  3246. 1:55:33happen. I need to do research blah blah
  3247. 1:55:34blah. So this story network is sending
  3248. 1:55:38information and that information is
  3249. 1:55:40going into city hall.
  3250. 1:55:43This is your CEN, your central executive
  3251. 1:55:46network, the CEO, the very front section
  3252. 1:55:48of the brain. And this is going, okay,
  3253. 1:55:50Raj wants to be the number one podcast
  3254. 1:55:53in the world. Okay, you want to build
  3255. 1:55:55that. That's what we're that's the goal.
  3256. 1:55:57That's what we're going towards. Then
  3257. 1:55:59your CEN, this sort of frontal parietal
  3258. 1:56:02area that's going to be focused on how
  3259. 1:56:04you do that goal achievement, goal
  3260. 1:56:06directed attention, it's going to try to
  3261. 1:56:09quiet everything else down and just stay
  3262. 1:56:11focused on whatever it is you're doing.
  3263. 1:56:12So let's say you're doing research. So
  3264. 1:56:13you're on your computer and you're doing
  3265. 1:56:15research on it on the next thing, right?
  3266. 1:56:17[snorts]
  3267. 1:56:18You have meaning. This is where the
  3268. 1:56:20meaning is coming from. Why? Why am I
  3269. 1:56:22doing it? It's coming from the story.
  3270. 1:56:24Then you have city hall that the CEO
  3271. 1:56:27that's actually going towards the thing
  3272. 1:56:28making it happen. Okay. Then you have a
  3273. 1:56:32really important place here. It's
  3274. 1:56:33another neural network. It's not just a
  3275. 1:56:35place. It's a network. The dorsal
  3276. 1:56:37attention network. The DN.
  3277. 1:56:40The DN is like the watchtowwer
  3278. 1:56:44looking.
  3279. 1:56:45>> I don't know if you've seen Lord of the
  3280. 1:56:46Rings.
  3281. 1:56:47>> No.
  3282. 1:56:47>> No. It's the Eye of Sauron. Okay. For
  3283. 1:56:50those that have seen it, [snorts]
  3284. 1:56:52>> this is the Watchtower. The DN is
  3285. 1:56:54looking look and it's pointing a
  3286. 1:56:56spotlight, you know. So, it's like a
  3287. 1:56:58like a flashlight or a spotlight of your
  3288. 1:57:00attention on whatever it is that it
  3289. 1:57:03needs to focus on. Whatever it is that
  3290. 1:57:06and this is the tricky part. It says it
  3291. 1:57:07needs to focus on. Who's telling it
  3292. 1:57:12where to shine the light?
  3293. 1:57:14>> The city hall.
  3294. 1:57:15>> Sure. The city hall can do that. You
  3295. 1:57:17know who else might [snorts] in the
  3296. 1:57:19middle? Not this one necessarily. the
  3297. 1:57:22alarm tower. If there's an emergency and
  3298. 1:57:26this one says, "Hey, oh my god, panic,"
  3299. 1:57:28then the DN will say, "Raj, stop
  3300. 1:57:31focusing on your Google doc. We have
  3301. 1:57:33there's emergencies happening. Go look
  3302. 1:57:35at this." Or, for example, the dispatch
  3303. 1:57:38center
  3304. 1:57:39salance network. This is like emergency
  3305. 1:57:42calls, your satellite system.
  3306. 1:57:44Something's happening. I don't know what
  3307. 1:57:46it is. Maybe it's not an emergency.
  3308. 1:57:48Maybe it's not an alarm. That's your
  3309. 1:57:50amydala. It's a walnut- sized area deep
  3310. 1:57:52inside of the center of the brain. And
  3311. 1:57:54that brain area is the brain's alarm
  3312. 1:57:56system
  3313. 1:57:58every time there's some sort of
  3314. 1:58:00emergency. Okay, so that's [snorts] the
  3315. 1:58:01alarm tower. You've got this amazing
  3316. 1:58:06team.
  3317. 1:58:08>> Okay, that is either going to help you
  3318. 1:58:10meet your goals or it's going to make it
  3319. 1:58:13potentially more difficult. But it
  3320. 1:58:14depends on how you set yourself up for
  3321. 1:58:16success. So going back to the example,
  3322. 1:58:19you sit down and you have a goal.
  3323. 1:58:21>> H
  3324. 1:58:21>> you have that's your meaning.
  3325. 1:58:22>> Okay,
  3326. 1:58:23>> your CEO, your CEN, but it's your CEO.
  3327. 1:58:26Let's say that's going to start
  3328. 1:58:28focusing.
  3329. 1:58:29>> Okay.
  3330. 1:58:29>> Okay. Your DN says, "Got it. No problem.
  3331. 1:58:32Let's focus on the computer. Let's focus
  3332. 1:58:34on the research." So your DA, the
  3333. 1:58:36watchtowwer goes, it's focusing on the
  3334. 1:58:38work.
  3335. 1:58:40As long as you keep focusing and as long
  3336. 1:58:43as nothing distracts you or interrupts
  3337. 1:58:46you, then maybe as long as you can, you
  3338. 1:58:49will keep focusing.
  3339. 1:58:50>> This is my tension.
  3340. 1:58:52>> Yeah. But what's the usual setup?
  3341. 1:58:55Remember when we talked about your phone
  3342. 1:58:56and where you keep it?
  3343. 1:58:57>> It's like
  3344. 1:58:58>> here
  3345. 1:58:58>> there's one notification, another there
  3346. 1:59:00are five tabs opening, two people
  3347. 1:59:02talking, and then I have to be
  3348. 1:59:03everywhere and then I have to message
  3349. 1:59:06>> probably scroll a little in between.
  3350. 1:59:08That's what always happens. So now
  3351. 1:59:10you've got every time the notification
  3352. 1:59:12comes in, salance network goes, "Hey,
  3353. 1:59:15look over here. What's over there? Oh,
  3354. 1:59:18what's that?" And then when 911, this
  3355. 1:59:21dispatch center, the salance network
  3356. 1:59:23says, "Look over here." The watchtowwer
  3357. 1:59:25goes, "What do you want me to look at?"
  3358. 1:59:27So it looks at something else. So this
  3359. 1:59:30area, the salance network is what is the
  3360. 1:59:34external essentially distraction. It is
  3361. 1:59:37it is telling you where to orient your
  3362. 1:59:39attention.
  3363. 1:59:41>> So that's why you need to keep your
  3364. 1:59:42digital hygiene clean. You need to have
  3365. 1:59:46good digital hygiene when you're sitting
  3366. 1:59:47down to work. Otherwise, you're setting
  3367. 1:59:49yourself up for failure instead of
  3368. 1:59:50success.
  3369. 1:59:51>> So to shut this down,
  3370. 1:59:53>> you have to shut that down. Well, it's
  3371. 1:59:54not shut it down. You can't shut it
  3372. 1:59:56down. It's there to keep you alive. You
  3373. 1:59:59[snorts] have to clean your environment
  3374. 2:00:02and control your environment
  3375. 2:00:05so that you set this whole system up for
  3376. 2:00:07success. This is you can't shut this
  3377. 2:00:09down.
  3378. 2:00:10>> The brain is going to do its thing.
  3379. 2:00:12These are the biological laws. Remember
  3380. 2:00:14like gravity, you can't fight this
  3381. 2:00:16thing. This is the brain.
  3382. 2:00:17>> Okay. But then I want to clean my
  3383. 2:00:18environment in a way so that it it
  3384. 2:00:20doesn't get triggered.
  3385. 2:00:22>> Yeah.
  3386. 2:00:23>> Okay.
  3387. 2:00:23>> Think about, you know, um a lot of
  3388. 2:00:25people have young kids, right? Imagine
  3389. 2:00:27if you have a kid and they get go to
  3390. 2:00:29school and then they come back with a
  3391. 2:00:31bad grade and they really studied hard,
  3392. 2:00:34you know, and then they're like so sad
  3393. 2:00:36about it. You find out that the teacher
  3394. 2:00:40let them all be on their phones talk.
  3395. 2:00:42There was like a party. They're playing
  3396. 2:00:43music. Like all these things were
  3397. 2:00:45happening. People were chitchatting with
  3398. 2:00:47each other. People were coming in and
  3399. 2:00:48out while they were sitting down and
  3400. 2:00:50taking their exam.
  3401. 2:00:52All the parents would go crazy. They
  3402. 2:00:54would be like, "This is not fair. this
  3403. 2:00:56is not how you run a classroom. This is
  3404. 2:00:58not how you give an exam. And then they
  3405. 2:00:59would pretty much, you know,
  3406. 2:01:01>> say like we demand a redo. You have to
  3407. 2:01:04redo it.
  3408. 2:01:06But how do you sit down and work?
  3409. 2:01:10You're a leader like I am. I run a team,
  3410. 2:01:12right? When our teams sit down to
  3411. 2:01:14actually get work done, how what's their
  3412. 2:01:16environment like? Is it built for focus
  3413. 2:01:19or is it built for distraction?
  3414. 2:01:22So this is this is all of these amazing
  3415. 2:01:25different brain areas are there to keep
  3416. 2:01:27you alive. They're there for a purpose
  3417. 2:01:29for sure.
  3418. 2:01:30>> But what are these two?
  3419. 2:01:32>> Oh,
  3420. 2:01:32>> hippocampus. It's library and archive.
  3421. 2:01:35>> This is just your memories. And your
  3422. 2:01:38memories by the way are very very close
  3423. 2:01:39typically to the amydala. So your
  3424. 2:01:41hippocampus and the amydala are rather
  3425. 2:01:42close. This [snorts] is an important
  3426. 2:01:46I would say maybe an important note.
  3427. 2:01:49[snorts]
  3428. 2:01:49Your amygdala is the seat of a lot of
  3429. 2:01:52fear, right? Fear and anxiety, negative
  3430. 2:01:56affect.
  3431. 2:01:58Your hippocampus is the seat of a great
  3432. 2:02:01deal of memory.
  3433. 2:02:03Things that are negative and scary are
  3434. 2:02:07more memorable.
  3435. 2:02:10So, and this is actually true
  3436. 2:02:12technically for all emotion. If you can
  3437. 2:02:15heighten your emotions, you will
  3438. 2:02:17remember the situation better. If you
  3439. 2:02:20can increase, for example, even your
  3440. 2:02:22anxiety about whether you'll forget it
  3441. 2:02:25or not. If you're afraid of forgetting
  3442. 2:02:28something, you're less likely to forget.
  3443. 2:02:33>> So, how do I improve my memory then of
  3444. 2:02:36the positive things? M in general
  3445. 2:02:40improving your memory and this is
  3446. 2:02:43actually a a I think kind of a fun fact
  3447. 2:02:46that's a little bit um counterintuitive.
  3448. 2:02:50>> If you want to strengthen your memory,
  3449. 2:02:52open the aperture of your attention if
  3450. 2:02:55you you can only remember what you're
  3451. 2:02:58attending to,
  3452. 2:03:00right? You can't remember something that
  3453. 2:03:02you weren't paying attention to.
  3454. 2:03:03>> Yeah. So if you can heighten and sharpen
  3455. 2:03:06your focus and your attention,
  3456. 2:03:09then your memory will get better.
  3457. 2:03:12It's like the funnel, right? The
  3458. 2:03:14attention is what you're paying
  3459. 2:03:16attention to. All the stuff that's
  3460. 2:03:17getting in. So if you want more stuff to
  3461. 2:03:19get in,
  3462. 2:03:21focus on your attention if you want to
  3463. 2:03:23remember more stuff, right?
  3464. 2:03:24>> Things h you have to come in in order to
  3465. 2:03:26go down into memory.
  3466. 2:03:28>> Yeah. But
  3467. 2:03:30>> that's pretty much the end of the brain
  3468. 2:03:31city map. One thing that I keep failing
  3469. 2:03:35at is waking up super early. And I've
  3470. 2:03:38tried so many times. Some like I I've
  3471. 2:03:42somehow
  3472. 2:03:48what do you [clears throat] say? Somehow
  3473. 2:03:49trained myself to get up at like 7:30
  3474. 2:03:538:00 a.m. But I'm still not able to do
  3475. 2:03:55the 5:00 a.m. club. Like I've tried
  3476. 2:03:58really hard. Why do you want to do the 5
  3477. 2:04:01a.m. club?
  3478. 2:04:02>> Is it like you become better, your
  3479. 2:04:03energy gets better, you focus better,
  3480. 2:04:05all of a sudden your life turns around.
  3481. 2:04:07This whole hype around 5:00 a.m. club,
  3482. 2:04:10early to rise, early to bed, all that.
  3483. 2:04:13Isn't it like that?
  3484. 2:04:14>> It's
  3485. 2:04:16For some people, yeah, for some people,
  3486. 2:04:19but not for everybody.
  3487. 2:04:22The most important is the foundation,
  3488. 2:04:24the principle, the biological law and
  3489. 2:04:26the principle is that you need to be
  3490. 2:04:28getting enough high quality sleep.
  3491. 2:04:31Shoot for 7 hours minimum.
  3492. 2:04:34That should be the goal. So if you're
  3493. 2:04:36getting enough sleep, that's the most
  3494. 2:04:38important. This is the foundation.
  3495. 2:04:41Doesn't really matter what time you wake
  3496. 2:04:42up, right? this myth uh this is truly
  3497. 2:04:47like people get off on this idea that um
  3498. 2:04:50you know we have the saying the early
  3499. 2:04:52bird gets the worm right
  3500. 2:04:55we have all of these sayings because
  3501. 2:04:57waking up late and staying up late has
  3502. 2:04:59been historically associated with being
  3503. 2:05:01lazy with sloth doesn't have to be that
  3504. 2:05:03way I'm actually really proud of so many
  3505. 2:05:06I would say modern-day leaders that are
  3506. 2:05:09actually coming out of the closet
  3507. 2:05:11of being night owls of being PM shifted
  3508. 2:05:14Um, Sundar, [snorts] the CEO of Google,
  3509. 2:05:16has come out and and admitted that he
  3510. 2:05:18does some of his best thinking at like
  3511. 2:05:1910:00 p.m.
  3512. 2:05:20>> I didn't know what did he say
  3513. 2:05:22>> that he does his best thinking at like
  3514. 2:05:24late at night and some days he like, you
  3515. 2:05:26know, after like dinner, blah blah blah,
  3516. 2:05:27he like likes to really like that's his
  3517. 2:05:30sometimes his really high quality focus
  3518. 2:05:31time. That's like that's some of the
  3519. 2:05:34because he's PM shifted. Mhm.
  3520. 2:05:36>> Now, I know that we gave you
  3521. 2:05:39>> to do it,
  3522. 2:05:39>> a biological chronotype assessment as
  3523. 2:05:41well, but I [snorts] want to first talk
  3524. 2:05:43about chronotypes in general. So, this
  3525. 2:05:46whole idea of being in the 5 a.m. club
  3526. 2:05:49and all of this stuff, this comes from
  3527. 2:05:50society and it's honestly BS. We don't
  3528. 2:05:54need it.
  3529. 2:05:54>> Why do you call it 5 a.m. club porn?
  3530. 2:05:56Like 5 a.m. pawn? What is [snorts]
  3531. 2:05:58>> it's okay? There's this there's this
  3532. 2:06:01whole
  3533. 2:06:03I don't even know what to call it.
  3534. 2:06:04There's like it's like a club of people,
  3535. 2:06:06okay, that believe that and they they
  3536. 2:06:09love doing this as a habit. And you know
  3537. 2:06:11what? Listen, if it works for you, do
  3538. 2:06:13it. I think it's great. I know lots of
  3539. 2:06:15people that wake up at 5:00 in the
  3540. 2:06:16morning. And listen, I'm not getting up
  3541. 2:06:18super late either. I think it's great,
  3542. 2:06:20but the most important thing is to
  3543. 2:06:22listen to your body. I call it 5 a.m.
  3544. 2:06:25club porn because there's so many blogs
  3545. 2:06:27and books and other podcasts, tweets. Uh
  3546. 2:06:31you see all of these different like just
  3547. 2:06:33articles and all of this content about
  3548. 2:06:36people. It's like if you want to be the
  3549. 2:06:38most successful version of yourself, you
  3550. 2:06:40need to wake up at 4:30 in the morning
  3551. 2:06:42and then you need to do 25 push-ups and
  3552. 2:06:45then you need to drink a tall glass of
  3553. 2:06:46lemon water with cayenne in it and then
  3554. 2:06:48you need to do a cold plunge and then
  3555. 2:06:50you need to do this and then you need to
  3556. 2:06:52what a sauna then this and that and it's
  3557. 2:06:54like oh my god what are we doing? Like
  3558. 2:06:57if listen, if you are not getting at
  3559. 2:07:00least 7 hours of high quality sleep,
  3560. 2:07:02what's the point of you waking up at 5,
  3561. 2:07:05right? Because of this like idea that
  3562. 2:07:07we're all like addicted to that like see
  3563. 2:07:09it's like I call it porn because it
  3564. 2:07:11seems like such a great idea, but it's
  3565. 2:07:13not. It's only a good idea like if
  3566. 2:07:16you've got all the other things like
  3567. 2:07:17lined up truly like it's this thing that
  3568. 2:07:20people are obsessed with. So, they're
  3569. 2:07:21talking about it and writing about it,
  3570. 2:07:22and it's like, look, this one CEO woke
  3571. 2:07:25up at 5:00 and he does all this
  3572. 2:07:26before 7:00 a.m. and that's why he's
  3573. 2:07:28successful. And it's just not true.
  3574. 2:07:31That's not why he's successful. It's one
  3575. 2:07:33of his strategies. But some other CEOs
  3576. 2:07:36do some of their best work from 8:00
  3577. 2:07:38p.m. to midnight. It doesn't matter
  3578. 2:07:40which time it is. It matters which time
  3579. 2:07:44it is for you. And each person is a
  3580. 2:07:47little bit different.
  3581. 2:07:49>> [snorts]
  3582. 2:07:49>> In 2017, the Nobel Prize in Medicine
  3583. 2:07:54went to three researchers who discovered
  3584. 2:07:56that human beings do not share one
  3585. 2:08:00circadian rhythm.
  3586. 2:08:04So, circadian rhythms are the biological
  3587. 2:08:06sort of clock that we have that that
  3588. 2:08:08that tells us when that we have high
  3589. 2:08:10energy, low energy, so on and so forth.
  3590. 2:08:12Peaks and troughs of energy throughout
  3591. 2:08:14the course of the day.
  3592. 2:08:17We thought that all humans generally
  3593. 2:08:20speaking, we wake up with the sun,
  3594. 2:08:21right?
  3595. 2:08:22>> Yeah. And
  3596. 2:08:23>> creatures of light, we wake up with the
  3597. 2:08:25sun and we go to bed at night.
  3598. 2:08:26>> Yeah.
  3599. 2:08:28>> Story is a little more complicated.
  3600. 2:08:30Welcome science to science, right? It's
  3601. 2:08:32like a little more complicated than we
  3602. 2:08:33thought. In 2017, the Nobel Prize in
  3603. 2:08:37medicine went to these three researchers
  3604. 2:08:38who discovered we don't share one
  3605. 2:08:40circadian rhythm. We at least have three
  3606. 2:08:42genetic what are called chronotypes.
  3607. 2:08:46Now your chronotype
  3608. 2:08:48is the your genetic optimum of when you
  3609. 2:08:51feel the most energized when you feel
  3610. 2:08:53the most uh motivated. It's even for
  3611. 2:08:56physical f fitness it makes a big
  3612. 2:08:58difference. Ideal times you should wake
  3613. 2:09:00up go to sleep so on and so forth. Okay.
  3614. 2:09:03Now the three major chronotypes
  3615. 2:09:05are am shifted
  3616. 2:09:08which are the folks that wake up
  3617. 2:09:10naturally hormonally pretty early in the
  3618. 2:09:12morning. [snorts] bifphasic
  3619. 2:09:16which is in the middle it stands for the
  3620. 2:09:17Latin two phases or two peaks
  3621. 2:09:19>> okay
  3622. 2:09:20>> and the third PM shifted
  3623. 2:09:24the AM shifted people they linearly
  3624. 2:09:27decrease in energy over the course of
  3625. 2:09:29the day
  3626. 2:09:30>> now these individuals usually by even
  3627. 2:09:34early evening are struggling a little
  3628. 2:09:36bit right and their bodies will
  3629. 2:09:37naturally wake them up how do you know
  3630. 2:09:39your AM shifted versus the second type
  3631. 2:09:41by phasic
  3632. 2:09:43if you wake up super early in the
  3633. 2:09:46morning. No matter what, even if you go
  3634. 2:09:47to bed late, your body will wake you up.
  3635. 2:09:49Can you imagine? Like, you go to bed at
  3636. 2:09:50like 2 3:00 in the morning. For some
  3637. 2:09:54people, it doesn't matter. Their body's
  3638. 2:09:55going to wake them up at 5:00.
  3639. 2:09:57>> I know. You're like, "Not me." No,
  3640. 2:10:00[snorts]
  3641. 2:10:00>> I can sleep at 10:00 and still not wake
  3642. 2:10:02up at [laughter] 5.
  3643. 2:10:04>> Good for you. Wow. Really? You're a good
  3644. 2:10:06You can You can do that.
  3645. 2:10:07>> Yeah. Yeah, I can sleep very long. As
  3646. 2:10:08long as Alam doesn't hit it, I I don't
  3647. 2:10:10get up. Rarely, I get up. That's a
  3648. 2:10:13blessing. Congratulate. Seriously.
  3649. 2:10:15>> Yeah. Either I can't sleep or if I sleep
  3650. 2:10:18then
  3651. 2:10:19>> you're sleeping.
  3652. 2:10:20>> It's such a It's a gift by the way. It's
  3653. 2:10:22such a blessing. It truly I sometimes
  3654. 2:10:27I'm like I have to I have systems for it
  3655. 2:10:30>> but I am PM shifted which means
  3656. 2:10:33naturally I could if left to my own
  3657. 2:10:36devices I would be up until like 2 3:00
  3658. 2:10:38in the morning.
  3659. 2:10:38>> Mhm.
  3660. 2:10:39>> Easily.
  3661. 2:10:40>> Same. like by 4 I'm like now I'm ready
  3662. 2:10:43maybe to go to bed.
  3663. 2:10:44>> Yeah,
  3664. 2:10:45>> but this is not functional. [laughter]
  3665. 2:10:47If I'm going to bed at 4, then I
  3666. 2:10:50probably wouldn't wake up and I have
  3667. 2:10:51like blackout curtains and an eye mask
  3668. 2:10:53and all of this stuff to help keep me
  3669. 2:10:54asleep and then I'm not waking up until
  3670. 2:10:56way late in the morning. And you know,
  3671. 2:10:57you get this. You run a business. I run
  3672. 2:10:59a business. Like this is not possible.
  3673. 2:11:00Okay, [snorts] so I got to get up. So
  3674. 2:11:03that means I have to create systems. So
  3675. 2:11:04I go to bed usually around like 11:00 by
  3676. 2:11:07midnight. I'm asleep. This is my
  3677. 2:11:10>> Okay. That's good. That's not bad.
  3678. 2:11:12>> No. And you can do that. So, I'm telling
  3679. 2:11:14you genetically, biologically, my body
  3680. 2:11:17wants to go to bed in the 2 to 4 a.m.
  3681. 2:11:19range. I'm able to shift it back at
  3682. 2:11:21least 3 hours through behavioral
  3683. 2:11:24adjustments. Those behavioral
  3684. 2:11:26adjustments I can outline with you
  3685. 2:11:27because
  3686. 2:11:29Do you want to share your results?
  3687. 2:11:30>> Yeah. So, you gave me this whole uh
  3688. 2:11:35questionnaire to fill.
  3689. 2:11:36>> Mhm. to find out can we do something
  3690. 2:11:39like so I filled that question and it
  3691. 2:11:41took me like 3 4 minutes it didn't take
  3692. 2:11:42me long can we do that for people as
  3693. 2:11:45well can you give me some link so that a
  3694. 2:11:47lot of people who want to find out what
  3695. 2:11:50are they what's their natural type of
  3696. 2:11:53sleeping and waking up and what is the
  3697. 2:11:55hour where they feel the most energetic
  3698. 2:11:59versus when they feel really sloppy if
  3699. 2:12:02they want to find out can we have some
  3700. 2:12:03link of this this test to something
  3701. 2:12:05>> yes yeah we our lab has um it's it's
  3702. 2:12:08www.mmyronotype.com
  3703. 2:12:11and we can absolutely give give folks
  3704. 2:12:13access to it so they don't have to pay
  3705. 2:12:15for it but to get the assessment done
  3706. 2:12:17the same assessment you did.
  3707. 2:12:18>> Perfect. Done. So we're going to we're
  3708. 2:12:20going to go through my results.
  3709. 2:12:22>> Okay.
  3710. 2:12:22>> And then we'll put out a link in the
  3711. 2:12:24description for anyone who wants to
  3712. 2:12:26actually go test it.
  3713. 2:12:27>> Okay. So this is what the report was.
  3714. 2:12:30>> Yes. Let's look at it. So here's an
  3715. 2:12:33outline first of just the three types,
  3716. 2:12:35right? the three different types we
  3717. 2:12:37talked about AM shifted bifphasic and PM
  3718. 2:12:39shifted and anybody else who's watching
  3719. 2:12:41if you also take the assessment you're
  3720. 2:12:43going to get a report as well a PDF
  3721. 2:12:45report that's going to go over all of
  3722. 2:12:46this information so these are the three
  3723. 2:12:48main chronotypes now as you can see here
  3724. 2:12:50in the center we have population
  3725. 2:12:52distributions the population [snorts]
  3726. 2:12:53distribution here shows that the
  3727. 2:12:56majority of people in the world are
  3728. 2:12:58bifphasic
  3729. 2:13:00>> even they are not like 5 a.m. type
  3730. 2:13:02>> no [laughter] so that's why I say it's
  3731. 2:13:03stupid this 5 a.m. club for everybody
  3732. 2:13:06like, "Oh, if you want to be the most
  3733. 2:13:07successful version of yourself, you got
  3734. 2:13:08to wake up at 5." No, you
  3735. 2:13:10don't. No, you don't. This is great for
  3736. 2:13:12like a quarter of the human population
  3737. 2:13:14that naturally they prefer to go to bed
  3738. 2:13:16early and wake up early. Amazing. If
  3739. 2:13:18that's you, enjoy.
  3740. 2:13:20>> Brilliant. Yeah.
  3741. 2:13:20>> Brilliant. Good for you.
  3742. 2:13:22>> Don't force that on me.
  3743. 2:13:23>> Yeah. Go work in finance. Everybody's
  3744. 2:13:25waking up at 5. Great. Awesome.
  3745. 2:13:26[laughter]
  3746. 2:13:27Awesome. [snorts]
  3747. 2:13:28The majority of the human population is
  3748. 2:13:30bifphasic. Also research from my lab
  3749. 2:13:32shows by the way PM shifted is actually
  3750. 2:13:34closer to 10% of the human population.
  3751. 2:13:37So super minority. So the bifphasic
  3752. 2:13:39energy curve bifphasic stands for the
  3753. 2:13:41Latin two phases or two peaks. So that
  3754. 2:13:45means these individuals have a midm
  3755. 2:13:47morning peak. So not first thing in the
  3756. 2:13:49morning. So they need like 45 minutes
  3757. 2:13:51maybe an hour to kind of ramp up. but
  3758. 2:13:53they're going to peak in their cortisol
  3759. 2:13:55levels, their epinephrine, all of this
  3760. 2:13:56amazing hormones that keep you focused
  3761. 2:13:58and alert and awake and excited. They're
  3762. 2:14:01going to get there. Give it an hour. So,
  3763. 2:14:03if you wake up in the morning and you're
  3764. 2:14:05like, "Okay, but then within 45 minutes
  3765. 2:14:09you're like, I feel amazing,
  3766. 2:14:11>> but in an hour you feel amazing,
  3767. 2:14:13probably you're bifphasic."
  3768. 2:14:14>> Okay,
  3769. 2:14:15>> now these individuals, that's their
  3770. 2:14:17first peak in the morning. second and
  3771. 2:14:19then they come down for an super
  3772. 2:14:22afternoon dip. Super afternoon dip. Like
  3773. 2:14:25they're crashing. They're these folks
  3774. 2:14:27crash harder than anybody else. So they
  3775. 2:14:29could really take a nap, you know, in
  3776. 2:14:31the middle of the day. But if they
  3777. 2:14:34listen to their body, maybe they take a
  3778. 2:14:36break, maybe they do a workout, maybe
  3779. 2:14:37they do some other stuff, they take a
  3780. 2:14:39little bit of a break. After that, they
  3781. 2:14:41get a second wind
  3782. 2:14:44of
  3783. 2:14:44>> focus again.
  3784. 2:14:45>> Yeah. A second peak. So sometimes it's
  3785. 2:14:48early evening, sometimes it's later
  3786. 2:14:49evening, sometimes it's late afternoon.
  3787. 2:14:51You know, it really depends when you
  3788. 2:14:52wake up. But you will have another peak
  3789. 2:14:55if you're bifphasic, if you play your
  3790. 2:14:56cards right, you this is what I mean by
  3791. 2:14:59leverage your biology
  3792. 2:15:01>> because these people if they don't take
  3793. 2:15:03a proper break midday and they don't
  3794. 2:15:05listen to their body, that second peak
  3795. 2:15:07will be less peaky. They won't take
  3796. 2:15:09advantage of it.
  3797. 2:15:10>> Got it?
  3798. 2:15:11>> So this whole 9 to5, it doesn't really
  3799. 2:15:14serve. It's not the way this is
  3800. 2:15:16designed. You should be you should learn
  3801. 2:15:19what your chronoype is so you can take
  3802. 2:15:20advantage of your peak performance
  3803. 2:15:22hours. 2 to three hours every single day
  3804. 2:15:25your brain is at its best.
  3805. 2:15:26>> Is it you know [clears throat] what I
  3806. 2:15:28know somebody I'm not allowed to take
  3807. 2:15:30their names but super [snorts]
  3808. 2:15:32successful multi-billionaire lives on an
  3809. 2:15:34island bunch of things right?
  3810. 2:15:37He did some tests with his performance
  3811. 2:15:40coaches and all over all all those
  3812. 2:15:42things right and he says that he sleeps
  3813. 2:15:454 hours then functions then sleep 4
  3814. 2:15:48hours he doesn't sleep at he doesn't
  3815. 2:15:50sleep like 8 hours a stretch will he
  3816. 2:15:52come in by phasic
  3817. 2:15:54>> no that's that's an old school tactic
  3818. 2:15:57called like split sleep listen it's hard
  3819. 2:16:00on the brain and the body that's not how
  3820. 2:16:02our brains and our bodies are designed
  3821. 2:16:05Matthew Walker who's also at UC Berkeley
  3822. 2:16:07one of the world's most, you know,
  3823. 2:16:09renowned sleep psychologists in his
  3824. 2:16:12book, all of his research. Yeah, exact,
  3825. 2:16:14you know, it y [snorts]
  3826. 2:16:16>> literally it spells out, all of the
  3827. 2:16:18sleep research spells out pretty clearly
  3828. 2:16:21that we need
  3829. 2:16:23sustained contiguous hours of sleep. You
  3830. 2:16:26even get some higher quality benefits if
  3831. 2:16:28you go to bed before midnight.
  3832. 2:16:30Not really sure why. Kind of sucks for
  3833. 2:16:33the PM shifted people, [snorts]
  3834. 2:16:35but it is what it is. So science would
  3835. 2:16:38definitely disagree with that strategy
  3836. 2:16:40for sure. Now, if it's working for
  3837. 2:16:42performance, you know, fine, but it's
  3838. 2:16:45it's not going to work for his health.
  3839. 2:16:47>> It's going to be a sacrifice. You know,
  3840. 2:16:48it would be like I've also met people
  3841. 2:16:50that drink like five cups of coffee a
  3842. 2:16:51day and they're just like, okay, but
  3843. 2:16:53you're doing something not so great for
  3844. 2:16:55yourself long at some point there will
  3845. 2:16:56be consequences.
  3846. 2:16:58>> Yeah. Oh, [snorts]
  3847. 2:16:59>> good. So okay you've got bifphasic
  3848. 2:17:01people as mentioned majority of the
  3849. 2:17:02human population and then you have the
  3850. 2:17:05tired the lonely the few now really 10
  3851. 2:17:10to 15% of the human population is PM
  3852. 2:17:14shifted PM shifted people prefer to go
  3853. 2:17:17to bed later and wake up later
  3854. 2:17:19biologically
  3855. 2:17:21>> that's me
  3856. 2:17:23>> it is you you are PM shifted it is your
  3857. 2:17:26chronotype we were able to actually test
  3858. 2:17:28this and see that your chronoype is PM
  3859. 2:17:32shifted. Now, every chronoype has a
  3860. 2:17:35peak, a dip, and a recovery period.
  3861. 2:17:37Okay. Now, for a PM shifted person, and
  3862. 2:17:40maybe for this so that you can see it
  3863. 2:17:42too, we do it this way. [snorts] Okay.
  3864. 2:17:45So, for a PM shifted person,
  3865. 2:17:47>> all right, if we take the hours, let's
  3866. 2:17:49say, of like 9:00 a.m. to to to 1:00
  3867. 2:17:51a.m. that you see here on the x-axis,
  3868. 2:17:54you've got creative work ideally being
  3869. 2:17:57done
  3870. 2:17:59in the morning.
  3871. 2:18:02This might be when you have some of your
  3872. 2:18:03best ideas. Why? Because you're probably
  3873. 2:18:06a little tired of the mornings, aren't
  3874. 2:18:07you?
  3875. 2:18:08>> Yeah, I'm very tired in the morning.
  3876. 2:18:09Because when you're tired, you're more
  3877. 2:18:11likely to allow yourself to activate
  3878. 2:18:14that DMN and be bored. You can just kind
  3879. 2:18:17of sit back, give yourself a few
  3880. 2:18:19minutes, let your mind wander, journal a
  3881. 2:18:20little bit, brainstorm, just expose
  3882. 2:18:23yourself to like really interesting,
  3883. 2:18:25good content, and see what comes up, see
  3884. 2:18:27what ideas you might have. When we are a
  3885. 2:18:29little bit lower in energy levels,
  3886. 2:18:32you're less inhibited.
  3887. 2:18:34So, you're going to come up with a few
  3888. 2:18:36more ideas.
  3889. 2:18:37So, I should do my reading and like just
  3890. 2:18:39thinking work during this time.
  3891. 2:18:42>> You could experiment with it. At least
  3892. 2:18:44try it.
  3893. 2:18:46It's [snorts] possible you've already
  3894. 2:18:47trained yourself enough to like be able
  3895. 2:18:49to still get a lot of really like to
  3896. 2:18:51activate that central executive network,
  3897. 2:18:53that CEN to get stuff done really early
  3898. 2:18:56in the morning. But probably, and you'll
  3899. 2:18:59tell me if this is true, that you likely
  3900. 2:19:02hit your
  3901. 2:19:05peak
  3902. 2:19:07>> in the evening for sure.
  3903. 2:19:08>> Yeah.
  3904. 2:19:09>> That means I'm like, "Go, go, go, go
  3905. 2:19:12during the night."
  3906. 2:19:14>> Really?
  3907. 2:19:14>> Yeah.
  3908. 2:19:15>> That's when you should be doing your
  3909. 2:19:16focused work. You got to get done.
  3910. 2:19:18You got to be doing that stuff at night.
  3911. 2:19:20That evening range is when people, and
  3912. 2:19:23by the way, I'm PM shifted, too. Women
  3913. 2:19:25who are PM shifted are even more the
  3914. 2:19:27minority of the human population.
  3915. 2:19:29There's very few of us. So, but PM
  3916. 2:19:31shifted in general, we're both
  3917. 2:19:32minorities in the human population. So,
  3918. 2:19:35this is we need to be taking advantage
  3919. 2:19:37of this time. And listen, not every day
  3920. 2:19:39because I don't know about you, but if I
  3921. 2:19:40stay up super late working, it's going
  3922. 2:19:42to ruin my work day and all of this
  3923. 2:19:43stuff. I have stuff to do during the
  3924. 2:19:45day. I have meetings sometimes at 8:00
  3925. 2:19:46in the morning. So, like I can't do this
  3926. 2:19:48often, but sometimes I give myself the
  3927. 2:19:51gift of allowing myself to work in the
  3928. 2:19:54evenings and then when I have time to
  3929. 2:19:56sleep in the next day, it works really
  3930. 2:19:59well. I can take advantage of it and get
  3931. 2:20:01more done. So, [snorts] that's what I
  3932. 2:20:03recommend people do is really um
  3933. 2:20:05>> and what do I do in the dip?
  3934. 2:20:07>> Oh, administrative work. Stuff that is
  3935. 2:20:09less important for you. We all have
  3936. 2:20:12administrative work. Even if you
  3937. 2:20:14outsource most of it, we still have some
  3938. 2:20:16administrative work like less important
  3939. 2:20:18work
  3940. 2:20:18>> like checking emails and
  3941. 2:20:20>> Yeah. Take your calls then.
  3942. 2:20:22>> Send message then.
  3943. 2:20:23>> Yeah. Send all the messages, take your
  3944. 2:20:25calls then and get that stuff done. You
  3945. 2:20:26have some shopping to do, do it then.
  3946. 2:20:29Get a workout in. If you work out here
  3947. 2:20:32during your dip, your peak will be even
  3948. 2:20:35pickier. You're going to feel amazing.
  3949. 2:20:38>> So many people wait until after work to
  3950. 2:20:40go work out.
  3951. 2:20:41>> Yeah.
  3952. 2:20:41>> I do it in the morning. That's great.
  3953. 2:20:44Especially for a PM shifted person. I
  3954. 2:20:46have recommended to a lot of um CEOs
  3955. 2:20:49that uh are A.M. shifted for them to not
  3956. 2:20:51work out in the morning.
  3957. 2:20:53>> Why?
  3958. 2:20:54>> Because they wake up at 5
  3959. 2:20:565:00 a.m. club porn, right? They wake up
  3960. 2:20:59at 5:00 a.m. and their their brain is
  3961. 2:21:01already on, man. It's like what your
  3962. 2:21:03brain is like at night time. They're
  3963. 2:21:05ready. They're fire.
  3964. 2:21:06>> So, I should work out in the morning,
  3965. 2:21:08not at night.
  3966. 2:21:08>> For you, I would say for me, too. Yeah.
  3967. 2:21:11because I'm not listen I'm not solving
  3968. 2:21:13the world's biggest problems in the
  3969. 2:21:14morning anyway I'm like drinking my
  3970. 2:21:16coffee I'm like all right I'm like very
  3971. 2:21:17meditative I'm very relaxed soft you
  3972. 2:21:21know then later in the day I'm like all
  3973. 2:21:23right let's go let's let's hit it so
  3974. 2:21:26yeah I would my recommendation is
  3975. 2:21:27everyone should figure out what their
  3976. 2:21:29type is and strategically design their
  3977. 2:21:32day when they can listen we all have
  3978. 2:21:34meetings and responsibilities but at
  3979. 2:21:36least know what your type is so that if
  3980. 2:21:39you get an opportunity to protect a few
  3981. 2:21:41hours in that peak performance window
  3982. 2:21:43that for you is the evening. For most
  3983. 2:21:46other people, it's going to be midm
  3984. 2:21:48morning. That's the majority. Some
  3985. 2:21:50people it's early morning. Protect that
  3986. 2:21:52time.
  3987. 2:21:53>> But I'm going to be anxious till 6:00
  3988. 2:21:55p.m. If I don't do like the the minute I
  3989. 2:21:58wake up and if I'm not like getting all
  3990. 2:22:00the stuff done.
  3991. 2:22:01>> Yeah.
  3992. 2:22:03>> The whole day I'm going to spend an
  3993. 2:22:04[clears throat] anxiety of what am I
  3994. 2:22:07missing out if I'm not doing the work. I
  3995. 2:22:09won't be able to think and brainstorm
  3996. 2:22:11and read and like I won't be able to
  3997. 2:22:13wander.
  3998. 2:22:15>> How about if you wander tried wandering
  3999. 2:22:17for you schedule it and you time
  4000. 2:22:18yourself. You say I'm going to give
  4001. 2:22:20myself one hour to brainstorm to see if
  4002. 2:22:23I can come up with how many good ideas
  4003. 2:22:26for the business and for the podcast.
  4004. 2:22:29>> Does it does like scheduling wandering
  4005. 2:22:32works?
  4006. 2:22:33>> Mhm.
  4007. 2:22:34>> Really?
  4008. 2:22:35>> Yeah. We call it
  4009. 2:22:36>> shouldn't it be like just it should be
  4010. 2:22:37what do you call
  4011. 2:22:38>> think time?
  4012. 2:22:39>> Yeah, but then shouldn't think time be
  4013. 2:22:41just out of nowhere random.
  4014. 2:22:44>> Then it's not disciplined. [laughter]
  4015. 2:22:46Then what what if you never do it? We're
  4016. 2:22:49busy people. I think if you really care
  4017. 2:22:51about something, you should schedule it.
  4018. 2:22:53>> Got it. Interesting.
  4019. 2:22:57Let me try this and then I'll tell you
  4020. 2:22:58the results if I'm able to actually fix
  4021. 2:23:00it or not.
  4022. 2:23:01>> I love it.
  4023. 2:23:02>> Here's one thing very interesting. You
  4024. 2:23:05talk a lot about burnout,
  4025. 2:23:07>> right? How is burnout different than
  4026. 2:23:11anxiety or stress?
  4027. 2:23:13>> Is it different? Isn't it like when
  4028. 2:23:15you're when you're stressed all the
  4029. 2:23:17time, when you're anxious all the time,
  4030. 2:23:19you eventually burn out?
  4031. 2:23:21>> This is such an important question. And
  4032. 2:23:23the answer is no. They're not the same
  4033. 2:23:25thing. But yes, if you keep stressing
  4034. 2:23:28over and over and over again, at some
  4035. 2:23:31point it is likely you'll burn out. It
  4036. 2:23:33depends on how you are experiencing that
  4037. 2:23:36stress. So let me let me put it this
  4038. 2:23:38way.
  4039. 2:23:40Humans are designed
  4040. 2:23:43we're designed to experience stress.
  4041. 2:23:47We're we're made for it. I know people
  4042. 2:23:49like usually these days like hate the
  4043. 2:23:51word stress. It's like a naughty word.
  4044. 2:23:53They're like everything is about
  4045. 2:23:54anti-stress and lowering your stress and
  4046. 2:23:56all this stuff. Listen, stress just
  4047. 2:23:58means like stress hormones. It just
  4048. 2:24:00means focus, alertness, motivation. Like
  4049. 2:24:02it's a lots of good stuff. Like stress
  4050. 2:24:05is not just a bad thing. You need it. If
  4051. 2:24:07you removed all the cortisol, for
  4052. 2:24:09example, in your body, you would be in a
  4053. 2:24:10coma.
  4054. 2:24:12Truly, you'd be in a coma. So, you need
  4055. 2:24:16cortisol. It's not a bad thing. It's a
  4056. 2:24:18good thing. So, what is bad though? And
  4057. 2:24:22and as I mentioned, the human is
  4058. 2:24:25designed for experiencing stress cycles.
  4059. 2:24:29What is a stress cycle? Stress cycle is
  4060. 2:24:31the cycle of that cortisol going up and
  4061. 2:24:34what goes up must come down.
  4062. 2:24:38>> So stress goes up, stress comes down. So
  4063. 2:24:40we're designed for experiencing these
  4064. 2:24:42stress cycles. Get stressed, get
  4065. 2:24:44stressed, get stressed,
  4066. 2:24:46okay? And it's done. Get stressed about
  4067. 2:24:48something and deal with it. And it's
  4068. 2:24:50done. It's over.
  4069. 2:24:53You can experience this dozens of times
  4070. 2:24:55all day. Get stressed, complete the
  4071. 2:24:59stress cycle.
  4072. 2:25:01What [snorts] does modern life look like
  4073. 2:25:03for so many people? They wake up in the
  4074. 2:25:05morning, the alarm goes off, they grab
  4075. 2:25:07their phone because that's the alarm.
  4076. 2:25:10Then they start scrolling and looking at
  4077. 2:25:12an email and messages that have come in,
  4078. 2:25:14WhatsApp. They're just checking all the
  4079. 2:25:15different things. Sending them yes,
  4080. 2:25:17confirmed, thumbs up, heart, blah, blah,
  4081. 2:25:19blah, blah. Yes, you all of these things
  4082. 2:25:21already. checking the news
  4083. 2:25:25immediately before you've even had the
  4084. 2:25:27opportunity
  4085. 2:25:29to listen right to that internal voice.
  4086. 2:25:32Where are my priorities? What are my
  4087. 2:25:34goals? Who am I? What's the story? Where
  4088. 2:25:36is the mindset? Do any kind of work and
  4089. 2:25:38training on yourself? You've [snorts]
  4090. 2:25:39launched yourself onto this roller
  4091. 2:25:41coaster ride that you didn't anticipate.
  4092. 2:25:44And now, unfortunately, in my opinion,
  4093. 2:25:48you've started that stress response. But
  4094. 2:25:50what happens once you start that way?
  4095. 2:25:52Usually people keep going until they
  4096. 2:25:54start work and then they start work and
  4097. 2:25:58then they're in their first meeting and
  4098. 2:25:59then the next meeting and then more
  4099. 2:26:00emails and then more calls and then this
  4100. 2:26:02thing and then when does it ending? It
  4101. 2:26:04just keeps going and going and going.
  4102. 2:26:06When are you completing the stress
  4103. 2:26:08cycle? Remember what we said before.
  4104. 2:26:10We're designed for stress cycles. Stress
  4105. 2:26:12goes up, stress comes down. Stress goes
  4106. 2:26:15up, stress comes down.
  4107. 2:26:16>> It's not coming down.
  4108. 2:26:17>> It's never coming down.
  4109. 2:26:19Stress doesn't kill.
  4110. 2:26:22Never completing the stress cycle kills.
  4111. 2:26:26So if you never complete these stress
  4112. 2:26:27cycles, it just keeps going up up up and
  4113. 2:26:30then you just pass out and go to sleep
  4114. 2:26:31and then you wake up the next morning
  4115. 2:26:32and you just keep doing this and you're
  4116. 2:26:34on this roller coaster ride with
  4117. 2:26:36yourself. Eventually, yes, you'll
  4118. 2:26:38experience burnout. Your adrenals like
  4119. 2:26:40will finally give out and you'll be
  4120. 2:26:42like, "Okay, I'm done. I'm done giving
  4121. 2:26:43you cortisol."
  4122. 2:26:47Isn't how mostly everybody's living
  4123. 2:26:50these days?
  4124. 2:26:51>> Yeah. And that's why, Listen, can you
  4125. 2:26:53imagine going back and talking to your
  4126. 2:26:56grandfather and saying, "I'm burned out
  4127. 2:26:58at your age."
  4128. 2:27:01Why is it that all of a sudden
  4129. 2:27:03everybody's burning out?
  4130. 2:27:05I met a a kid, a guy,
  4131. 2:27:1122 and a half, just graduated college,
  4132. 2:27:14just started working. It had been the
  4133. 2:27:16first quarter. I have a [clears throat]
  4134. 2:27:18and I don't I met the kid, but my friend
  4135. 2:27:21is the one who's supervising the kid.
  4136. 2:27:24He's like, "This guy is already saying
  4137. 2:27:25he's burned out." Like clinically, he's
  4138. 2:27:27like, "I need to go to the doctor. I'm
  4139. 2:27:29burned out." And I'm just like, "You
  4140. 2:27:30just started. You're burn I'm burned
  4141. 2:27:33out. [laughter] Like, how could you
  4142. 2:27:35possibly be burned out? How is that even
  4143. 2:27:37feasible?" But like right now, everyone
  4144. 2:27:39everyone is saying that they're
  4145. 2:27:40experiencing this burnout. Well, first
  4146. 2:27:41of all, I don't think they are. Clinical
  4147. 2:27:43[snorts] burnout is super serious. When
  4148. 2:27:45people are stressed and they're anxious,
  4149. 2:27:47sometimes they call that burnout. That's
  4150. 2:27:49not the same thing. You can be stressed.
  4151. 2:27:51It's not going to kill you.
  4152. 2:27:54Chronic stress
  4153. 2:27:56that never closes out for a very long
  4154. 2:27:59time can have detrimental effects for
  4155. 2:28:01your health for sure. So, the goal is
  4156. 2:28:05close out your stress cycles. And
  4157. 2:28:08there's a framework that I teach in my
  4158. 2:28:11classes and in my lab called the 3M
  4159. 2:28:14framework for preventing burnout.
  4160. 2:28:16>> What is it?
  4161. 2:28:17>> It's three different kinds of breaks.
  4162. 2:28:20Breaks that everyone should be taking in
  4163. 2:28:23order to actually prevent burnout from
  4164. 2:28:26happening even if you work really hard.
  4165. 2:28:28This is again made for super peak
  4166. 2:28:30performers. We developed this framework
  4167. 2:28:32and we've tested it and it works. Three
  4168. 2:28:35different kinds of breaks. Micro breaks.
  4169. 2:28:38This is every single day for a matter of
  4170. 2:28:41minutes. You need to be taking a break
  4171. 2:28:44every day for a few minutes. You can do
  4172. 2:28:47that, right?
  4173. 2:28:49Every week, 2 to 4 hours. Focus on the
  4174. 2:28:52two. If the four is too much, 2 hours.
  4175. 2:28:56And then every month, half day to a full
  4176. 2:28:59day. You can focus on the half if you
  4177. 2:29:01like. Half day off. When you put it that
  4178. 2:29:05way, it doesn't sound that scary, right?
  4179. 2:29:07Like, come on. What are you talking
  4180. 2:29:08about? Few minutes every day. I do that.
  4181. 2:29:11>> Yeah. The distinction is, and this is
  4182. 2:29:14what's critical. In [snorts] order for
  4183. 2:29:17all three of these kinds of breaks to
  4184. 2:29:19actually be effective, biologically
  4185. 2:29:22effective, for you to actually prevent
  4186. 2:29:23burnout, you have to employ something
  4187. 2:29:26that we call complete psychological
  4188. 2:29:29detachment.
  4189. 2:29:31>> What do you mean by that?
  4190. 2:29:33Glad you asked. You need to be the
  4191. 2:29:36mental equivalent of off the grid.
  4192. 2:29:39Complete psychological detachment means
  4193. 2:29:41you're not thinking about all of the
  4194. 2:29:42stuff that's stressing you out. You're
  4195. 2:29:43not thinking about your deadlines.
  4196. 2:29:44You're not thinking about necessarily if
  4197. 2:29:46you have kids, your family, whatever the
  4198. 2:29:48people that is that you're responsible
  4199. 2:29:49for. You are just mentally off. Your
  4200. 2:29:52mind is not on all of the things.
  4201. 2:29:56That's really hard, isn't it?
  4202. 2:29:59>> So, what do you So, what do you do in
  4203. 2:30:00the breaks then?
  4204. 2:30:02Well, ideally you're just resting, but
  4205. 2:30:04that's too hard, I think, for people.
  4206. 2:30:06When they're resting, they're thinking
  4207. 2:30:07about stuff.
  4208. 2:30:08>> Exactly.
  4209. 2:30:08>> Yeah.
  4210. 2:30:10>> So, my recommendation is to do
  4211. 2:30:13something. Do something active that is
  4212. 2:30:16challenging enough. Active enough so
  4213. 2:30:18that it's impossible for you to do that
  4214. 2:30:20thing and be thinking about all of your
  4215. 2:30:22stuff at the same time.
  4216. 2:30:23>> Like playing something,
  4217. 2:30:25>> like hosting a podcast,
  4218. 2:30:28right? Like you you can't tune out. We
  4219. 2:30:31have to stay here. Otherwise, we're
  4220. 2:30:33[laughter]
  4221. 2:30:33>> Yeah. I don't know what to ask then
  4222. 2:30:35next.
  4223. 2:30:35>> Exactly. We're just going to be like,
  4224. 2:30:37>> "Okay, thank you for saying that. It's
  4225. 2:30:38going to be [laughter] super awkward.
  4226. 2:30:39You're going to host the most awkward
  4227. 2:30:41podcast in the history of time." Right.
  4228. 2:30:42You're just going to be like, "Oh, the
  4229. 2:30:43host keeps like daydreaming and
  4230. 2:30:45forgetting what he's doing and where he
  4231. 2:30:46is." Right? Or like if I started
  4232. 2:30:48daydreaming, you're going to ask me a
  4233. 2:30:49question like, "What was the question?"
  4234. 2:30:51Right? It's not. We have to. We're
  4235. 2:30:53engaged right now in something that is
  4236. 2:30:55cognitively challenging and engaging.
  4237. 2:30:58>> [snorts]
  4238. 2:30:58>> So right now for me and you, it's
  4239. 2:31:01impossible for me to be worried about
  4240. 2:31:03all the other stuff. I know you have
  4241. 2:31:04work later tonight. So do I.
  4242. 2:31:07>> Okay.
  4243. 2:31:07>> Like this won't consider this won't be a
  4244. 2:31:09break for me, right? Because
  4245. 2:31:11>> it's work, right?
  4246. 2:31:12>> It's work.
  4247. 2:31:13>> Oh, it's work.
  4248. 2:31:14>> I'm not I'm not like stressing about
  4249. 2:31:16anything at all in this particular
  4250. 2:31:18moment. But before and after, I will.
  4251. 2:31:20>> Yes. So this is
  4252. 2:31:23>> for these 4 hours. I'm just going to be
  4253. 2:31:25like I don't care about the world at
  4254. 2:31:27all. Well, then in that case, I would
  4255. 2:31:29oddly maybe consider this a break for
  4256. 2:31:31you because you're in flow
  4257. 2:31:33>> at least.
  4258. 2:31:34>> Absolutely.
  4259. 2:31:35>> Your da that that right that watchtower
  4260. 2:31:39>> it's here.
  4261. 2:31:41>> It's we're not letting anything else
  4262. 2:31:43take us away.
  4263. 2:31:44>> So I would actually imagine for for you
  4264. 2:31:47and actually for me too, we're both in
  4265. 2:31:50flow. So, for this few hours, I've
  4266. 2:31:53allowed myself to stop worrying about
  4267. 2:31:56everything else and just be here present
  4268. 2:31:58in this conversation with you. Now, for
  4269. 2:32:01most other people, they're not hosting a
  4270. 2:32:03podcast or not on a podcast. Okay? So,
  4271. 2:32:04what can you do? If you're going to do a
  4272. 2:32:07workout to de-stress,
  4273. 2:32:09do a workout that is different, hard
  4274. 2:32:12enough, novel. If a lot of people I know
  4275. 2:32:15go on runs, don't go on the same run
  4276. 2:32:18every single day because you're going to
  4277. 2:32:19go on autopilot and just tune out.
  4278. 2:32:21You're going to be like on the run and
  4279. 2:32:22you know exactly where you're going
  4280. 2:32:24every single time. So it's going to be
  4281. 2:32:26too easy if you do the same exact
  4282. 2:32:28workout every single time. So change it
  4283. 2:32:30up, mix it up, make it novel so that
  4284. 2:32:32your brain goes, "Oh, hold on a second.
  4285. 2:32:33Where are we? What are we doing?" And
  4286. 2:32:35when it does that, you can't think about
  4287. 2:32:37anything else. You have to be present. I
  4288. 2:32:39like to cook. I love food, so I like to
  4289. 2:32:42cook. Okay. So, when I'm cooking, if I
  4290. 2:32:45make the same recipes that I've made
  4291. 2:32:47hundreds of times, I can be worrying and
  4292. 2:32:51thinking while I'm chopping my
  4293. 2:32:53vegetables, doing all the things, right?
  4294. 2:32:55Easy. But if I do something I've never
  4295. 2:32:58done before, new crazy recipe, totally
  4296. 2:33:01different, and now I have to focus. I
  4297. 2:33:04have to put the baggage down. My
  4298. 2:33:06watchtowwer needs to be right here.
  4299. 2:33:09>> I can't be anywhere else. That's
  4300. 2:33:11[snorts] what I want people to find. The
  4301. 2:33:14mental equivalent of off the grid. This
  4302. 2:33:17thing is quieted down and you're focused
  4303. 2:33:18on something else, immersed. Pick up a
  4304. 2:33:20hobby. Like force yourself. Seriously,
  4305. 2:33:22force yourself. [snorts]
  4306. 2:33:24I'll tell you why hobbies are really
  4307. 2:33:26important. Like active hobbies that are
  4308. 2:33:29new and challenging, like you're
  4309. 2:33:30learning a new skill. Learned how to
  4310. 2:33:32play the harmonica. I'm learning by
  4311. 2:33:34that, by the way. Maybe next time I see
  4312. 2:33:36I'll bring a harmonica. Um or for
  4313. 2:33:38example, whatever. Hacky sack. something
  4314. 2:33:40silly juggling. You could learn how to
  4315. 2:33:42juggle. You could pick a hobby for
  4316. 2:33:44yourself and say, "I'm going to dedicate
  4317. 2:33:46force myself even." Seriously, you don't
  4318. 2:33:48actually have to be interested. It could
  4319. 2:33:49be by force for burnout. You could be
  4320. 2:33:51like, "Listen, I'm just a high
  4321. 2:33:52performance junkie and but I'm worried
  4322. 2:33:55about burnout." Okay, then you have to
  4323. 2:33:57force yourself to have some other hobby
  4324. 2:33:59cuz that's a part of your peak
  4325. 2:34:01performance.
  4326. 2:34:02>> Interesting.
  4327. 2:34:03>> You force yourself to have the hobby and
  4328. 2:34:05then you immerse yourself in it because
  4329. 2:34:07it's hard. So if I want to learn how to
  4330. 2:34:09play the guitar, it's going to take all
  4331. 2:34:11of my energy and mind in that moment. I
  4332. 2:34:13get a YouTube, you know, like video
  4333. 2:34:14playing and the guy's like teaching me
  4334. 2:34:16what to do and I'm like doing the
  4335. 2:34:17things. I'm not thinking about anything
  4336. 2:34:19else. I have to be right there. So
  4337. 2:34:21that's those are my recommendations.
  4338. 2:34:23Every day for a few minutes, you have to
  4339. 2:34:25go mentally.
  4340. 2:34:26>> What do you mean by few?
  4341. 2:34:28>> 15 20.
  4342. 2:34:30>> Sure. It's it's this is different for
  4343. 2:34:32every person. So I can't give but I
  4344. 2:34:33would say at least 10.
  4345. 2:34:36>> Okay. 10 minutes even.
  4346. 2:34:37>> So 10 minutes a day.
  4347. 2:34:39>> Yeah.
  4348. 2:34:39>> Then
  4349. 2:34:412 hours a week.
  4350. 2:34:43>> Mhm.
  4351. 2:34:44>> Okay.
  4352. 2:34:45>> And half day a month.
  4353. 2:34:47>> And what do you call them? 3M. Why do
  4354. 2:34:49you call it 3M framework?
  4355. 2:34:50>> Micro, messo, and macro breaks. Easy to
  4356. 2:34:54remember. Micro break, mess break, and a
  4357. 2:34:57macro break. Three different kinds of
  4358. 2:34:59breaks. You did a research right
  4359. 2:35:00recently about people who were
  4360. 2:35:06stressed, anxious, lonely, depressed,
  4361. 2:35:10and then you did something about them in
  4362. 2:35:129 weeks.
  4363. 2:35:14>> Yes.
  4364. 2:35:14>> And then you saw miraculous results.
  4365. 2:35:16What was it?
  4366. 2:35:17>> This is currently unpublished. So,
  4367. 2:35:19you're like the first to hear about this
  4368. 2:35:21right now. I was literally [snorts]
  4369. 2:35:22looking at this data last night. It's
  4370. 2:35:25kind of um amazing. I don't know how to
  4371. 2:35:27describe [clears throat] it. I'm very
  4372. 2:35:29excited.
  4373. 2:35:30>> Okay.
  4374. 2:35:30>> Yeah.
  4375. 2:35:30>> What is it?
  4376. 2:35:32>> Okay.
  4377. 2:35:34I started teaching a class at UC
  4378. 2:35:36Berkeley for undergraduates, so for
  4379. 2:35:38younger people called mind machine and
  4380. 2:35:40meaning.
  4381. 2:35:42>> This class is a living experiment.
  4382. 2:35:46Meaning instead of just learning about
  4383. 2:35:48things in the class, I'm asking the
  4384. 2:35:50students to change their behavior.
  4385. 2:35:53New habits. We're breaking habits and
  4386. 2:35:55building new ones. So, we're actually
  4387. 2:35:58going through behavior change and
  4388. 2:35:59neuroplasticity while the class is
  4389. 2:36:01happening.
  4390. 2:36:02>> Fascinating.
  4391. 2:36:04>> Hard work.
  4392. 2:36:05>> Okay.
  4393. 2:36:05>> Class of 450.
  4394. 2:36:08>> And you're actually making them go
  4395. 2:36:09through neuroplasticity.
  4396. 2:36:11>> Yeah.
  4397. 2:36:12>> Each one of them. It'll be different for
  4398. 2:36:13each one of them.
  4399. 2:36:14>> Yeah.
  4400. 2:36:15>> Okay. What is it?
  4401. 2:36:16>> And we're tracking it all.
  4402. 2:36:17>> We're doing research on the students.
  4403. 2:36:20[snorts]
  4404. 2:36:20>> So, we actually asked the students at
  4405. 2:36:22the beginning of the class, sign up for
  4406. 2:36:24science. Let's do this.
  4407. 2:36:28come into the lab and we're going to
  4408. 2:36:29test your attention span. We're [snorts]
  4409. 2:36:32going to test your complex working
  4410. 2:36:33memory. We're going to test your
  4411. 2:36:35loneliness. We're going to test your
  4412. 2:36:38meaning and life satisfaction.
  4413. 2:36:41We're going to test your depression,
  4414. 2:36:43your anxiety, your stress levels. We're
  4415. 2:36:46going to test all these things. Then
  4416. 2:36:48we're going to go through a 9week
  4417. 2:36:50digital detox.
  4418. 2:36:53You're [snorts] going to change your
  4419. 2:36:54relationship with scrolling. Oh,
  4420. 2:36:57>> the binging, the short form media. I
  4421. 2:36:59tell them the same thing we talked about
  4422. 2:37:00today. Long form could be fine. We had,
  4423. 2:37:03you know, for homework one week everyone
  4424. 2:37:05had to watch a movie without a second
  4425. 2:37:07screen. That's homework in my class.
  4426. 2:37:10This week you have to watch a movie
  4427. 2:37:13minimum 90 minutes.
  4428. 2:37:15They could also watch your podcast.
  4429. 2:37:17>> What a privileged class you are in.
  4430. 2:37:19[laughter]
  4431. 2:37:19>> Well, we're we're but we're doing the
  4432. 2:37:21hard work. I'm telling you because it's
  4433. 2:37:22become hard. It's like we were talking
  4434. 2:37:23about before, right, with Netflix.
  4435. 2:37:25You're telling me for younger kids it's
  4436. 2:37:27harder to watch a movie.
  4437. 2:37:28>> Yeah.
  4438. 2:37:29>> They can't sit through a 90minute movie.
  4439. 2:37:32>> No. Even if it's a good movie to to me
  4440. 2:37:35at least. I'm like this is crazy. I'm
  4441. 2:37:37like completely like engrossed in the
  4442. 2:37:39thing. But it's not their fault. It's
  4443. 2:37:41because this the short form is so it's
  4444. 2:37:43the candy. Imagine if you're addicted to
  4445. 2:37:45candy and what you're saying is by the
  4446. 2:37:48way do you have like a delicious
  4447. 2:37:49favorite meal?
  4448. 2:37:50>> Yeah. So many.
  4449. 2:37:52>> What? Like give me like one example.
  4450. 2:37:55pick up any like I said mapu tofu I love
  4451. 2:37:57a lot [laughter]
  4452. 2:37:58>> so good so good okay like a good one
  4453. 2:38:00like okay so that has a lot of nutrition
  4454. 2:38:04like it's going to fill you up right the
  4455. 2:38:05tofu is also lots of protein and it's
  4456. 2:38:07it's good stuff right
  4457. 2:38:09>> if you were addicted to candy and it's
  4458. 2:38:12not your fault right because it's in
  4459. 2:38:14your p the candy's always in your pocket
  4460. 2:38:16for some reason and it's always in your
  4461. 2:38:17hand and you get hungry you're supposed
  4462. 2:38:19to you're eating now you're addicted to
  4463. 2:38:21candy do you think people who are
  4464. 2:38:23addicted to junk food and candy like
  4465. 2:38:24mapu tofu.
  4466. 2:38:25>> Not at all.
  4467. 2:38:26>> No,
  4468. 2:38:26>> even I will.
  4469. 2:38:27>> Oh, no. Exact. There you go. [snorts] So
  4470. 2:38:31that's why so the movie is totally hard
  4471. 2:38:33work for them. So we have them go
  4472. 2:38:35through this 9 week digital detox.
  4473. 2:38:38We have them change their relationship
  4474. 2:38:40with scrolling. We have them put limits
  4475. 2:38:42on how much they can scroll. We have
  4476. 2:38:45them do it in such a way that if they go
  4477. 2:38:46over the limit, it's going to send a
  4478. 2:38:48text message to one of their friends.
  4479. 2:38:50And I find out too. We all find out. So
  4480. 2:38:52it like keeps them it's social
  4481. 2:38:53accountability, right? And [snorts]
  4482. 2:38:56because remember if you take away your
  4483. 2:38:59coping mechanism for stress because for
  4484. 2:39:01most people they're scrolling because
  4485. 2:39:03they're stressed out and it's become a
  4486. 2:39:05coping mechanism. They're numbing. If
  4487. 2:39:08you take that away from them, they're
  4488. 2:39:10going to feel even worse. They're going
  4489. 2:39:12to have to sit with those negative
  4490. 2:39:13feelings and it feels really, really
  4491. 2:39:15bad. So we also brought in a therapist
  4492. 2:39:18to teach them emotional regulation,
  4493. 2:39:20healthier emotional regulation
  4494. 2:39:22techniques and strategies. Then we also
  4495. 2:39:25had other people who have been through
  4496. 2:39:27serious digital addiction come and tell
  4497. 2:39:29their stories. That's what was happening
  4498. 2:39:31in class. They were getting the
  4499. 2:39:32inspiration. [snorts] What did you call
  4500. 2:39:34the highquality content? Bloom.
  4501. 2:39:38>> Bloom scrolling.
  4502. 2:39:39>> Yeah.
  4503. 2:39:39>> Bloom scrolling. We were we taught them
  4504. 2:39:41about the content diet and we said you
  4505. 2:39:43need to make your doom scrolling into
  4506. 2:39:45bloom scrolling ch following all of
  4507. 2:39:48these accounts that don't teach you
  4508. 2:39:50anything. They don't challenge you. They
  4509. 2:39:52don't expose you to new ideas. Now I
  4510. 2:39:54want you to actually go in and think
  4511. 2:39:55about like find new accounts. Talk to
  4512. 2:39:57each other. Do research which accounts
  4513. 2:40:00are going to actually level you up and
  4514. 2:40:02and all whatever in in everybody's
  4515. 2:40:04different you know. Some of the students
  4516. 2:40:06are really into like art. Some of them
  4517. 2:40:08are into they want to start a business.
  4518. 2:40:10They're all over the place, right? For
  4519. 2:40:11you in your niche. Go find the bloom.
  4520. 2:40:15Seek the bloom. Then we're also making
  4521. 2:40:17sure that they in general have less
  4522. 2:40:19screen time. And we are replacing
  4523. 2:40:22the digital connection with real
  4524. 2:40:25in-person connection. We threw a party,
  4525. 2:40:30huge party, food, games, the whole
  4526. 2:40:33thing. Live music. We people went on
  4527. 2:40:36hikes. We set up the students on blind
  4528. 2:40:38dates.
  4529. 2:40:40>> What kind of class is this? [laughter]
  4530. 2:40:43>> The best class [snorts] actually. That
  4531. 2:40:45was a lot of hard work.
  4532. 2:40:47>> The class is a study. It's research.
  4533. 2:40:50>> I want to see and I know we can do this.
  4534. 2:40:53But now I have the data to back it up.
  4535. 2:40:56that
  4536. 2:40:57people, especially young people, do not
  4537. 2:40:59have to be as isolated and lonely, as
  4538. 2:41:02depressed and anxious, and their
  4539. 2:41:05attention spans do not need to be as
  4540. 2:41:07shot as they are. Neuroplasticity is
  4541. 2:41:10real. Neuroplasticity is real. That
  4542. 2:41:13means that whatever we did, we did
  4543. 2:41:16something to make this happen.
  4544. 2:41:18>> You can undo it.
  4545. 2:41:20It's like muscles, right? I can eat and
  4546. 2:41:23never move and something's going to
  4547. 2:41:24happen for sure to my body or I can
  4548. 2:41:26force myself to eat good food and
  4549. 2:41:29exercise and then other things are going
  4550. 2:41:30to happen to my body.
  4551. 2:41:31>> But what were the results like what what
  4552. 2:41:33happened then? Like you at the beginning
  4553. 2:41:36of the class you got their attention and
  4554. 2:41:39like you tested bunch of things
  4555. 2:41:41>> then you did all of this made it fun.
  4556. 2:41:44>> Yes.
  4557. 2:41:44>> What happened then?
  4558. 2:41:45>> It was also hard. They a lot of tears by
  4559. 2:41:47the way had a lot of students crying. It
  4560. 2:41:49was really difficult because it's it's
  4561. 2:41:51an addiction. Everyone is going through
  4562. 2:41:53withdrawal together. If I have 450
  4563. 2:41:56people, we are all experiencing
  4564. 2:41:58withdrawal together at the same time.
  4565. 2:42:00We're just trying to make it better by
  4566. 2:42:01injecting connection and play. We I
  4567. 2:42:04forced everybody for the final project.
  4568. 2:42:06You have to pick up a hobby and work on
  4569. 2:42:08it throughout the semester, you know.
  4570. 2:42:11So, this was this was what we did.
  4571. 2:42:12>> And for 9 weeks, they were not allowed
  4572. 2:42:14to touch their phones.
  4573. 2:42:14>> No, no, no, no. They all had their
  4574. 2:42:16phones. M
  4575. 2:42:17>> they just scrolled a little bit less.
  4576. 2:42:19Specifically, also short form media.
  4577. 2:42:20That was what I said. Social media and
  4578. 2:42:22the scrolling. We're going to doom
  4579. 2:42:23scroll a little less. Watch a movie.
  4580. 2:42:25Watch long YouTube videos. Watch other
  4581. 2:42:27stuff,
  4582. 2:42:28>> you know.
  4583. 2:42:28>> And and by the way, they still scrolled.
  4584. 2:42:31They just scrolled a little less.
  4585. 2:42:33>> So if someone was doing for 2 hours,
  4586. 2:42:34they did it for like 30 minutes.
  4587. 2:42:36>> Exactly. Some of them were doing it for
  4588. 2:42:376 hours and then they brought it down to
  4589. 2:42:38like two.
  4590. 2:42:39>> Okay.
  4591. 2:42:40>> Awesome.
  4592. 2:42:42>> Okay. Then what happened
  4593. 2:42:43>> after 9 weeks? Scores showed
  4594. 2:42:46significantly less lonely, significantly
  4595. 2:42:49less depressed, significantly less
  4596. 2:42:52anxious. Their attention spans went up
  4597. 2:42:55significantly. Their complex working
  4598. 2:42:57memory, which is a proxy for general
  4599. 2:43:00fluid intelligence, significantly
  4600. 2:43:02increased.
  4601. 2:43:04It's it's almost unbelievable when I
  4602. 2:43:06look at the results myself. I didn't
  4603. 2:43:07think it was going to be this good. To
  4604. 2:43:08be honest [laughter] with you, [snorts]
  4605. 2:43:10I knew I knew my intuition told me as a
  4606. 2:43:13scientist who's been working with people
  4607. 2:43:15about this topic for a long time that we
  4608. 2:43:17were going to see some benefits. I
  4609. 2:43:19didn't realize we were going to see this
  4610. 2:43:20many benefits so fast.
  4611. 2:43:23And by the way, they came in at the
  4612. 2:43:25beginning of the semester when everybody
  4613. 2:43:27was just came back from break and they
  4614. 2:43:29were all feeling good. And when I had
  4615. 2:43:31them do the after test after, you know,
  4616. 2:43:339 weeks, they were in the middle of
  4617. 2:43:35midterms. So they were all super
  4618. 2:43:37stressed out. Seriously. And even though
  4619. 2:43:40they were during midterms, the results
  4620. 2:43:41were still that uplifting and inspiring.
  4621. 2:43:45>> But wouldn't their results be some
  4622. 2:43:47somewhat biased as well?
  4623. 2:43:49>> Because like because I've gone through
  4624. 2:43:52such thing 9 weeks, I'm just going to
  4625. 2:43:54take all the good things in a survey,
  4626. 2:43:55right?
  4627. 2:43:56>> Well, you can't really gify your
  4628. 2:43:58attention span. That's a digital
  4629. 2:43:59assessment. Those those cognitive
  4630. 2:44:02assessments you can't really game. Sure,
  4631. 2:44:03I guess you could like lie for some
  4632. 2:44:05reason.
  4633. 2:44:05>> Yeah, let's say I can say I'm less
  4634. 2:44:07lonely, whatever.
  4635. 2:44:09>> Sure, it is possible to lie, but this is
  4636. 2:44:11this is But why would you? It's all
  4637. 2:44:14anonymous.
  4638. 2:44:15>> There's no benefit. If anything, the the
  4639. 2:44:18the thing that I was worried students
  4640. 2:44:20would do, especially during midterms, is
  4641. 2:44:21just answer so fast that they're not
  4642. 2:44:23even paying attention to the answers.
  4643. 2:44:24They're just like, cuz it's anonymous.
  4644. 2:44:29I you know I don't want to make them
  4645. 2:44:30feel like you know they have to answer a
  4646. 2:44:32certain way because you're right then as
  4647. 2:44:33a professor they're gonna be like oh I
  4648. 2:44:35need to say these things.
  4649. 2:44:36>> Yeah. But then attention span like
  4650. 2:44:38through the device you found out like it
  4651. 2:44:40just improved.
  4652. 2:44:41>> We have a test of attention that we do.
  4653. 2:44:43It's a cognitive assessment. Um these
  4654. 2:44:45are things I can test you on too. If you
  4655. 2:44:47ever want you come to my lab at Berkeley
  4656. 2:44:48and we'll get you fully tested.
  4657. 2:44:50>> Okay.
  4658. 2:44:50>> Complex working memory, visual memory,
  4659. 2:44:52attention span, the whole thing. Okay.
  4660. 2:44:55But you sit down and these are digital
  4661. 2:44:56assessments that you do.
  4662. 2:44:58>> [snorts]
  4663. 2:44:58>> So there's no I'm not asking you
  4664. 2:45:00anything. I'm actually testing it. Can
  4665. 2:45:02you focus on this boring thing? And how
  4666. 2:45:04long can you go before you make a
  4667. 2:45:05mistake and miss something?
  4668. 2:45:08And their scores improved in 9 weeks
  4669. 2:45:11even though they were more stressed
  4670. 2:45:12because it's now exam time.
  4671. 2:45:16>> So just you're really making short form
  4672. 2:45:19level.
  4673. 2:45:22>> I'm making it candy
  4674. 2:45:24and I have a sweet tooth like you do. I
  4675. 2:45:27still eat candy, but eat them up with
  4676. 2:45:30tofu first, you know? Like, don't fill
  4677. 2:45:32up on the candy. I I I scroll. Be the
  4678. 2:45:36first to admit on your show. I'm going
  4679. 2:45:38to tell the world, the anti-crolling
  4680. 2:45:40lady, I scroll, but I have limits on it.
  4681. 2:45:43You know, like and I ask yourself the
  4682. 2:45:46question, how much time is it worth it
  4683. 2:45:49for you to give of your life, your
  4684. 2:45:52precious life
  4685. 2:45:55to scrolling every day. I'm not saying
  4686. 2:45:58don't do it. 10 minutes is good. Maybe
  4687. 2:46:0110 minutes of scrolling. And I'm not
  4688. 2:46:03even saying that's all of your media.
  4689. 2:46:05>> If you want to sit down and watch good
  4690. 2:46:07quality YouTube videos for like, I don't
  4691. 2:46:09know, 20, 30 minutes, like learn
  4692. 2:46:11something, right? You could do, okay, I
  4693. 2:46:13I want to do at least half an hour of
  4694. 2:46:14that. I want to like I have these
  4695. 2:46:16accounts I'm following. Bloom, you know,
  4696. 2:46:18I want to bloom [snorts] scroll a little
  4697. 2:46:19bit on these and then but like long form
  4698. 2:46:22content that's actually challenging your
  4699. 2:46:24mind that you remember you're learning
  4700. 2:46:26something. You can pause the video and
  4701. 2:46:27go look something up. These kinds of
  4702. 2:46:30things
  4703. 2:46:32as opposed to the doom.
  4704. 2:46:36>> Interesting. I I heard the moment you
  4705. 2:46:38were saying how much of the time you're
  4706. 2:46:39going to do this. I'm I'm hearing how
  4707. 2:46:41much of the time you're going to invest
  4708. 2:46:45in becoming dumb,
  4709. 2:46:47in becoming lonier, in becoming less
  4710. 2:46:50empathetic,
  4711. 2:46:52in becoming
  4712. 2:46:54in ma in in making your memory worse.
  4713. 2:46:58All of these things at the same time.
  4714. 2:47:01Here's the last thing I ask everybody is
  4715. 2:47:05when were you the most powerless or
  4716. 2:47:09anxious in your life.
  4717. 2:47:21I would say for me
  4718. 2:47:24when I was struggling with addiction
  4719. 2:47:28I felt powerless.
  4720. 2:47:31And man, it felt like um a cruel joke
  4721. 2:47:35from the universe. I study addiction. I
  4722. 2:47:38study neuroplasticity. I study this
  4723. 2:47:40stuff. And somehow I got tricked. You
  4724. 2:47:43know, it's not really a trick. It's
  4725. 2:47:45biology.
  4726. 2:47:47It's science.
  4727. 2:47:49But it's humbling.
  4728. 2:47:51Um, and I think it's an important
  4729. 2:47:53message because people need to know that
  4730. 2:47:56everybody, we're all human, everybody's
  4731. 2:47:59susceptible. It's about the choices we
  4732. 2:48:01make. It's about awareness
  4733. 2:48:04and being intentional about how you
  4734. 2:48:07spend your time, and also what you do
  4735. 2:48:10with your life, what you choose to
  4736. 2:48:13ingest, what you choose to think.
  4737. 2:48:15[snorts]
  4738. 2:48:16Be careful about what you expose your
  4739. 2:48:18mind to.
  4740. 2:48:20What were you addicted to?
  4741. 2:48:23>> I've been addicted to a great number of
  4742. 2:48:25things in my life. I have been addicted
  4743. 2:48:28to uh I've I've smoked, I've drank, I've
  4744. 2:48:31done uh scrolling, uh sugar, you name
  4745. 2:48:34it. Um
  4746. 2:48:36it it has been my life's most
  4747. 2:48:42You know what's interesting? I love the
  4748. 2:48:44word you used, powerless.
  4749. 2:48:47From what felt like the most powerless
  4750. 2:48:51moment in my life,
  4751. 2:48:54it gave rise to the most powerful
  4752. 2:48:56feelings I've ever had in my entire
  4753. 2:48:58life. [snorts] I feel unstoppable and so
  4754. 2:49:03powerful
  4755. 2:49:05because
  4756. 2:49:07of overcoming addiction.
  4757. 2:49:10So it was an opportunity.
  4758. 2:49:13So now when you feel powerless again,
  4759. 2:49:16what's your personal framework to become
  4760. 2:49:18powerful?
  4761. 2:49:21>> Well,
  4762. 2:49:24this one is going to maybe sound even a
  4763. 2:49:26little bit spiritual.
  4764. 2:49:28[snorts] I have a few beliefs.
  4765. 2:49:31One of my beliefs is that the universe
  4766. 2:49:35and the world is not how it seems.
  4767. 2:49:39that a great amount of my reality is a
  4768. 2:49:42construct of my own mind, which means I
  4769. 2:49:45can influence the world and my life
  4770. 2:49:47through what's happening in here. So, I
  4771. 2:49:50protect this thing.
  4772. 2:49:53I protect it by not letting bad stuff
  4773. 2:49:55in. I audit what it's doing and what
  4774. 2:49:58it's thinking. And if I'm ever feeling
  4775. 2:50:00powerless, I remind myself that I am
  4776. 2:50:03God.
  4777. 2:50:06I am all powerful. I create everything
  4778. 2:50:08in my life
  4779. 2:50:10because you can. You truly can. You can
  4780. 2:50:13create your own reality, your
  4781. 2:50:15consciousness. Like literally truly my
  4782. 2:50:17conscious experience. If I close my eyes
  4783. 2:50:19right now, and so do you. You can dream
  4784. 2:50:22a reality inside of your mind. Now you
  4785. 2:50:24might say, "But but that's not real.
  4786. 2:50:26It's in your mind." But when something
  4787. 2:50:29is truly real in your mind, it's real
  4788. 2:50:31for you.
  4789. 2:50:33So much research has also shown us that
  4790. 2:50:35when you rehearse something and you
  4791. 2:50:37visualize it, you daydream, you daydream
  4792. 2:50:40about it, that the brain [snorts] can
  4793. 2:50:42barely tell the difference between
  4794. 2:50:43daydreaming about X and actually doing
  4795. 2:50:45X.
  4796. 2:50:46>> True.
  4797. 2:50:47>> So if you're ever feeling powerless, you
  4798. 2:50:49go into a daydream where you are the
  4799. 2:50:51most powerful person in the world. Go
  4800. 2:50:54into that daydream because then all of a
  4801. 2:50:56sudden you're going to start to feel
  4802. 2:50:57more powerful again.
  4803. 2:50:59>> Nice. Here is the last question which is
  4804. 2:51:02we always ask people about cost of
  4805. 2:51:04ambition right? So what's the cost?
  4806. 2:51:09What's the cost you have personally paid
  4807. 2:51:12to become
  4808. 2:51:14the person who you are today? What's the
  4809. 2:51:16cost of becoming this top level
  4810. 2:51:19scientist, researcher, businesswoman
  4811. 2:51:22running 50 things at the same time and
  4812. 2:51:24researching and probably telling the
  4813. 2:51:26world about something that they don't
  4814. 2:51:28believe in? What's the cost of all of
  4815. 2:51:30this?
  4816. 2:51:33>> My family and friends know the cost
  4817. 2:51:36because they see it.
  4818. 2:51:39There is always a cost. So, I'm so glad
  4819. 2:51:41you asked people this question.
  4820. 2:51:45I have been relentless and very focused
  4821. 2:51:47in my life on building what I want to
  4822. 2:51:50build and doing what I want to do.
  4823. 2:51:54It doesn't allow for a lot of space for
  4824. 2:51:58distraction.
  4825. 2:52:00But the thing is, I've also sacrificed a
  4826. 2:52:03lot of fun.
  4827. 2:52:05I've sacrificed personal travel,
  4828. 2:52:07vacations, leisure,
  4829. 2:52:10um, scrolling. I avoided getting social
  4830. 2:52:13media, by the way, just until recently.
  4831. 2:52:15Completely avoided it.
  4832. 2:52:18I have um
  4833. 2:52:21given up friendships.
  4834. 2:52:23I've lost friendships.
  4835. 2:52:26I've lost a lot of very important
  4836. 2:52:28relationships in my life because of my
  4837. 2:52:30hyperfocus on prioritizing work. Um
  4838. 2:52:35addictions, as I've mentioned before,
  4839. 2:52:36that all comes out of this relentless
  4840. 2:52:40ambition and relentless drive towards
  4841. 2:52:43performance.
  4842. 2:52:46And um yeah, I've I've nearly lost my
  4843. 2:52:49life and given my life. I will say that
  4844. 2:52:52in the pursuit of my goals and that
  4845. 2:52:56amount of sacrifice, I can't say I
  4846. 2:52:59regret it because even though regretful
  4847. 2:53:02things have happened because of it,
  4848. 2:53:05I'm happy with where I'm at today. Not
  4849. 2:53:07just from a success metric perspective,
  4850. 2:53:09but I learned and now I can teach
  4851. 2:53:14and I've corrected and now I prioritize
  4852. 2:53:19the people in my life, the most
  4853. 2:53:21important people. I'm like extremely
  4854. 2:53:23community oriented and there's people
  4855. 2:53:26around my loved ones are around me all
  4856. 2:53:28the time and I'm around them and it's
  4857. 2:53:30completely shifted what I sacrificed and
  4858. 2:53:34the
  4859. 2:53:36the negative side effects I would say
  4860. 2:53:40what I lost um I've learned from it
  4861. 2:53:43which is all we can do right
  4862. 2:53:46>> thank you for sharing that thank you so
  4863. 2:53:48much for spending time with us and
  4864. 2:53:50teaching us about brain and productivity
  4865. 2:53:53and cognitive things. We have missed one
  4866. 2:53:55very important topic. We need to do that
  4867. 2:53:57next time which are the 10 laws. We will
  4868. 2:54:00do that. How can a human being become a
  4869. 2:54:03superhuman? We will go through it and we
  4870. 2:54:07will do that next podcast. So thank you
  4871. 2:54:10so much.
  4872. 2:54:11>> Thank you
  4873. 2:54:11>> and to many more podcasts together
  4874. 2:54:13>> to many more podcast together.
  4875. 2:54:15>> Cheers. Done.
  4876. 2:54:16>> Cheers.
  4877. 2:54:17>> How are you?
  4878. 2:54:19Pleasure. Nice to meet you. No, we're
  4879. 2:54:20here just for
  4880. 2:54:22>> purely for work. Don't care about fun at
  4881. 2:54:24least for next two, three years.
  4882. 2:54:26>> Really?
  4883. 2:54:27>> Oh, yes.
  4884. 2:54:27>> Are you sure?
  4885. 2:54:28>> Oh, how absolutely.
  4886. 2:54:31>> Just whatever makes more sense in terms
  4887. 2:54:34of
  4888. 2:54:35>> impact maximization, [music]
  4889. 2:54:36you know. Thank you for watching this
  4890. 2:54:39episode till the end. We would love to
  4891. 2:54:41know what you liked or disliked about
  4892. 2:54:43this episode and which guests you would
  4893. 2:54:45like to see on the show. Let us know in
  4894. 2:54:47the comments. Your feedback help us
  4895. 2:54:49improve and make every episode a little
  4896. 2:54:52better. I'll see you next time. Until
  4897. 2:54:54then, keep figuring out.

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