My Skool Growth System: Get Your First 100 - 1,000+ Members — Transcript

Full transcript

1. 0:00I run one of the biggest tech
2. 0:01communities on school that makes six
3. 0:03figures a month with just a 5% churn.
4. 0:05And today I'm going to walk you through
5. 0:07step by step how to start a school from
6. 0:09scratch and get your first 100red to
7. 0:11a,000 members. And at the end of the
8. 0:13video I'll take you through the number
9. 0:15one mistake that destroys communities
10. 0:17and how you can avoid it. So if you're a
11. 0:19course owner, you're a content creator,
12. 0:21or you are simply looking to crack some
13. 0:23million-doll deals and make money
14. 0:25online, grab that coffee and let's lock
15. 0:27in. Just over a year ago, I quit my
16. 0:29full-time job to go allin on
17. 0:31entrepreneurship, and I knew nothing
18. 0:33about school at the time. But since
19. 0:34then, I've met Alex Aozi and Sam Ovens
20. 0:37multiple times. I've interviewed
21. 0:38highlevel entrepreneurs like Dan
22. 0:40Martell, and I've built a network of
23. 0:42other entrepreneurs and schoolers doing
24. 0:44over 100K a month. And today, I'm going
25. 0:46to break down everything I've learned in
26. 0:48that year. And if I had to start from
27. 0:50zero, how I would get to my first a,000
28. 0:52paid members. And I'm going to share
29. 0:54everything I've learned in that journey
30. 0:55so you don't have to spend a year like I
31. 0:58did to figure it all out. Before we talk
32. 1:00growth, we have to touch on the number
33. 1:01one thing that stops people making
34. 1:03progress. And that's not committing to
35. 1:05one niche, one offer, and one community.
36. 1:08So, let's not over complicate this. You
37. 1:10can make a success on anything from
38. 1:12school, be it your passion or your
39. 1:14profession. I've got clients in pickle
40. 1:15ball, AI automations, and chess and
41. 1:18beyond. All you need to do though is
42. 1:19pick one and commit to this. And don't
43. 1:21worry, we're not married to this. In a
44. 1:23hundred days time, if we can't make a
45. 1:25success of it for whatever reason, we
46. 1:26can always pivot. But the big thing
47. 1:28that's going to hold you back from
48. 1:29making progress, it's not committing to
49. 1:31one community. So right now, pick a
50. 1:33community and let's commit to it for 90
51. 1:35days. Let's talk about the four stages
52. 1:37of growth. And we'll tag each one
53. 1:39method, the channel, and the cost. And
54. 1:41if you do all four steps right, it's
55. 1:43going to be impossible for you not to
56. 1:45grow. Most communities will never get
57. 1:46past their first five members. This is
58. 1:48going to be our big priority. The method
59. 1:50is going to be outbound. The channel is
60. 1:52going to be outreach through DMs,
61. 1:53LinkedIn, and email, and the cost is
62. 1:56going to be zero. Now, stage one is
63. 1:58going to be very proactive. At this
64. 1:59time, I'm not worried about your group
65. 2:01growing on autopilot. This is going to
66. 2:03take good old-fashioned elbow grease and
67. 2:05outreach. Hey, Simon, I'm starting a new
68. 2:07community about X. For lifetime access
69. 2:10to the group, would you join for some
70. 2:12exchange for feedback? And then reach
71. 2:14out to your friends, your family, your
72. 2:16colleagues, your current and past
73. 2:18clients. You will have in your phone
74. 2:20book your first five to 10 founding
75. 2:23members. So make sure to drop them
76. 2:24messages on LinkedIn DMs and email and
77. 2:27get them first five to 10 members. And
78. 2:29once you've got them, there's no point
79. 2:31doing it if you don't do this next
80. 2:32thing. And that is get feedback from
81. 2:34them. Ask them their goals. Ask them
82. 2:36what they need support with. Really give
83. 2:37them the VIP experience and blow them
84. 2:40away with value. But once you've
85. 2:42collected all that beautiful feedback,
86. 2:43use that to shape your offer in your
87. 2:45school community. From here, you can
88. 2:47just scale the group from outreach
89. 2:48alone. One of my friends and clients,
90. 2:49Jason, actually scaled to a 100 members
91. 2:52just through outreach alone. The next
92. 2:54step is to turn every member into a
93. 2:56salesman. And what does salesmen love?
94. 2:58They love commission. And our goal here
95. 3:00is to get our first 50 to 100 members.
96. 3:02The method is going to be referrals. The
97. 3:04channel is going to be an affiliate
98. 3:06link. And the cost is just going to be a
99. 3:08percentage of the upside of that client.
100. 3:11You want to give all of your members a
101. 3:12percentage of the lifetime value of a
102. 3:14new member. And on school, the best
103. 3:16practice is around 40%. What you want to
104. 3:18do is proactively reach out to all your
105. 3:20founding members with their affiliate
106. 3:22link and encourage them to invite five
107. 3:25plus members into the community. And the
108. 3:27big cell here is they're going to get
109. 3:2940% plus of the value of that customer.
110. 3:31And really remember here, cuz this
111. 3:33sounded crazy to me to start, you would
112. 3:35prefer to have 60% of business than 100%
113. 3:39of nothing. And this is going to be
114. 3:40business that you're never going to see
115. 3:42otherwise. So really encourage this
116. 3:44member to try and get your first 50 to
117. 3:46100 members. And when you get some
118. 3:48progress of this, people are actually
119. 3:50signing people up for your affiliate
120. 3:51program. Give them bonuses, highlight
121. 3:53them, really promote them into the
122. 3:55community and encourage this affiliate
123. 3:57program. Our goal here to get to our
124. 3:59first 100 members. Now, we're getting
125. 4:00serious and this is where the magic's
126. 4:02going to start happening. What we want
127. 4:03to do is build a nice steady flow of
128. 4:05incoming warm traffic because the last
129. 4:07two stages have been more outbound and
130. 4:10really proactive. We want to get
131. 4:11passively members coming in. The method
132. 4:13we're going to choose is outbound. The
133. 4:15channel is going to be YouTube,
134. 4:17LinkedIn, and Instagram. And the cost is
135. 4:19going to be $100 to $200. So, you want
136. 4:22to pick one primary platform to post on
137. 4:24and carve out a small budget for
138. 4:26thumbnails, for editing, for equipment,
139. 4:28and for that time to post. Now, there's
140. 4:30a 100 platforms that you can actually
141. 4:31post on. How do you pick the one that's
142. 4:33right for you? Well, you're in the info
143. 4:35product space. You sell information. And
144. 4:38so YouTube is going to be your best
145. 4:40friend. And what you want to do is post
146. 4:41how-to content, search friendly content
147. 4:44with a few builds and lifestyle day in
148. 4:47the lives thrown into the mix. And once
149. 4:49you've got a nice steady consistency and
150. 4:51a nice momentum on that one primary
151. 4:53platform, pick a secondary to support
152. 4:56it. So if you're in the tech and AI and
153. 4:58automation space where we target
154. 5:00business owners, LinkedIn is going to be
155. 5:02a really nice supporting platform. If
156. 5:04you're more aesthetic and lifestyle,
157. 5:06Instagram is going to be a really nice
158. 5:07choice for you. And some of the goats on
159. 5:09the platform like Nick Serev, he does
160. 5:11Instagram to YouTube to school and
161. 5:13that's going to be your flow. The
162. 5:15supporting channel drives traffic to
163. 5:17your main channel where then you warm
164. 5:19them up and sell them on your offer
165. 5:21which is hosted on school. And my
166. 5:23community that I've just set up has a
167. 5:2430% conversion rate. I only need 300
168. 5:27members to visit the page to get 100red
169. 5:30members. So, this is super scalable once
170. 5:32you get the momentum and the
171. 5:34consistency. Stage four is where we're
172. 5:35going to get 500 to a,000 plus members
173. 5:38and really scale the group to infinity.
174. 5:41We're at a crossroads here. We either
175. 5:42choose compound mode, which is we just
176. 5:44do more outreach, we do more referrals
177. 5:46and we do more content, or we go growth
178. 5:48mode and we reinvest hard. If you choose
179. 5:51growth mode, the method is ads. The
180. 5:53channel is going to be meta ads, so
181. 5:56Facebook and Instagram and YouTube
182. 5:58retargeting. And the cost is going to be
183. 6:0030 to 50% of the 90day value of a new
184. 6:04customer. Now, this is going to a
185. 6:06thousand% work. As long as you've got
186. 6:08some good creative, decent with the
187. 6:10targeting, you don't go too crazy on the
188. 6:12cost, you can take your group absolutely
189. 6:14intergalactic, and the sky is the limit
190. 6:17here. But a bit of a watch out. We built
191. 6:18a group with over a thousand paid
192. 6:20members and we didn't do a single ad.
193. 6:22It's all outreach and content. So, you
194. 6:24don't need this. And actually, if you're
195. 6:26just starting out, I would encourage
196. 6:28crack organic content and community
197. 6:30building before we then reinvest into
198. 6:32ads. If you do decide to do ads, this is
199. 6:35going to,000% work. Someone who's a
200. 6:37prime example is Evelyn Vice. In a big
201. 6:39month, she'll make half a million in a
202. 6:41singular month through her offer. And
203. 6:43primarily where that growth is coming
204. 6:45from is ads. But what she's done right
205. 6:48is she knows she's a good community
206. 6:49builder. So once she spends money to
207. 6:51acquire a new customer, she knows she'll
208. 6:53keep them. you won't lose them through
209. 6:55churn. So, if you do decide to go this
210. 6:56method, do your organic content, take
211. 6:58your best performers and use that as an
212. 7:00ad and then the people who've come on
213. 7:02your platform or visited your social
214. 7:04who've not bought, retarget that content
215. 7:07to them to sell them on your program.
216. 7:09But just make sure you've got a
217. 7:10world-class offer so you're not spending
218. 7:12money and losing them immediately. So,
219. 7:14here's a recap of the fourstep strategy.
220. 7:17Number one, we're going to do outreach
221. 7:18to get our first five to 10 founding
222. 7:21members. Then we're going to bolt on an
223. 7:23affiliate program to scale to 50 to 100
224. 7:25members. Stage three, we're going to
225. 7:27start creating content to get that warm
226. 7:29traffic in and get our first 200 to 500
227. 7:32members. Now, once we've got money
228. 7:33flowing in, we're going to reinvest hard
229. 7:35into growth mode and do ads to scale to
230. 7:38a,000 members and beyond. Here's the
231. 7:40number one mistake that destroys
232. 7:41communities so you can avoid it. When
233. 7:43you get a new member in, they're really
234. 7:45eager to stop making progress and make
235. 7:47that transformation that they join the
236. 7:49group to get. But if the onboard's
237. 7:50unclear, they don't know where to start
238. 7:51and the road map is unclear, they're
239. 7:53going to cancel in the first seven days.
240. 7:55And that's because most communities
241. 7:57don't have a good onboarding process.
242. 7:59You need to send them an automated DM.
243. 8:01Show them the road map, that 90-day
244. 8:02transformation that they join the group
245. 8:04to get. Get them on a call. Get them
246. 8:06connected with other people. And
247. 8:08importantly, get them a quick win in the
248. 8:10first seven days. And once they're
249. 8:11excited, you want to upsell them to your
250. 8:14annual offer and lock them in for 12
251. 8:16months. And if you want to learn how to
252. 8:18build and run a world-class community,
253. 8:20check this video out here. And I'll see
254. 8:22you in the next one. Woo!