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My Simple $5,000,000 Meta Ads Testing Strategy (Step-By-Step) — Transcript

by Nick Dahlberg · 2,967 words · 408 segments · language en · Watch on YouTube

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0:00What's up guys? It's Nick. Welcome back
0:01to another video. I'm going to get
0:02straight into it. In this video, I'm
0:03going to teach you exactly how you
0:05should be launching meta ads as a
0:07complete beginner. Now, before I get
0:08into this and show you how this all
0:09works, I want to make something very
0:10clear. A lot of beginners spend way too
0:12much time obsessing over different
0:13strategies because they think that it
0:15will hack the system and help them get
0:17sales faster. That's not the case.
0:19Regardless of the strategy that you
0:20implement, whether it's mine or another
0:22strategy that you find somewhere, your
0:23budget is so small, $50 to $100 a day.
0:26It's really not going to move the needle
0:27as much as you think. The only thing
0:29that matters when you're testing a
0:31product, are you getting signal?
0:32Meaning, are people clicking on your ads
0:34and what are those people doing when
0:35they get to your site? And are they
0:36buying? That is the only thing that
0:38we're trying to find out with this
0:39simple test here. The reason I say this
0:41is simply just because people waste so
0:43much time in this phase and this is
0:44something that you could essentially
0:45launch within the next 5 minutes and
0:47then have a clear answer within the next
0:4948 hours whether this product's worth
0:51continuing. But before we jump into
0:52this, if you are getting started, I do
0:54want to say there are a couple links in
0:55the description of this video. If you
0:56are brand new, I have a video down below
0:58that breaks down exactly what you should
1:00be focusing on and what you shouldn't be
1:02focusing on. It will help you out a ton.
1:04I also have another video that goes in
1:06depth about what you should be doing to
1:07maximize the efficiency of the traffic
1:10that you're getting from this test here.
1:11So, with that being said, we're going to
1:12jump into this iPad right here and I'm
1:13going to break the strategy down and
1:15then I'm going to show you exactly how
1:16to do it step-by-step. So, these eight
1:18blocks right here is the entire
1:19framework of this. So, we start at the
1:21very top and this is a CBO campaign. The
1:23CBO campaign is going to start at a $50
1:26to $100 a day daily budget. Within the
1:29CBO, you're going to have one singular
1:30ad set. This ad set's going to be
1:32entirely broad. And then within side of
1:34this one ad set, you're going to have
1:35anywhere from six to 10 different
1:37creatives or ads. And that's it. So,
1:39again, one CBO at $50 a day, one
1:42singular broad ad set, and then anywhere
1:44from six to 10 different creatives
1:46inside of this ad set. Now, the way that
1:48I like to explain this to my beginner
1:49students, the CBO is the house. Inside
1:51of the house lives ad sets, which we can
1:53consider these rooms and right now we
1:55only have one room. And inside of that
1:57room, there needs to be furniture, which
1:59are ads. It's similar way to look at the
2:00breakdown. Campaign, ad set, ads. Ads
2:03live inside ad sets, ad sets live inside
2:05campaigns. The setup is very
2:06straightforward. Singular CBO at $50 to
2:08$100 a day, one singular broad ad set,
2:11six to 10 ads or creatives inside of
2:13that ad set. Okay, so here we are inside
2:16of the ads manager inside of meta. This
2:18is a dummy account. First thing you want
2:19to do is go ahead and select create.
2:21Then you want to select sales. Then you
2:23want to click continue. Now, once you're
2:25here, you want to name this campaign
2:26exactly what it is. I'll give you the
2:28naming convention that I like to do when
2:30starting out. So, today's date followed
2:32by the product followed by test. Now,
2:35you want to scroll all the way down to
2:36budget. Make sure that campaign budget
2:38is selected and set this to $50 to $100
2:41per day. Now, nothing else needs to be
2:44done here. So, once you have this lined
2:45up, you had the campaign name and you
2:47also have the campaign budget strategy
2:49set to campaign budget at $50 a day, go
2:52ahead and select next. Now, we dropped
2:54into the actual ad set level. For this
2:56ad set, we're just going to name this
2:57exactly what it is. This is US 18 plus
3:02and then depending on what your product
3:04is, if it's gender specific, we're going
3:06to put the corresponding gender. For the
3:07example product, it's for women, so I'm
3:09just going to put W for women and then
3:11broad. So, again, the region you're
3:13targeting, 18 plus, women, broad. Now,
3:17for conversion under website location,
3:19select website. For performance goal,
3:22use maximum number of conversions for
3:24the time being. For data set, select
3:26your pixel. For conversion event, go
3:28ahead and select purchase. Now, if you
3:30get this error right here, do not worry
3:32about this. A lot of my students first
3:34time they see this, they're like, "Oh
3:35what do I do?" Don't worry, it's
3:36just because your pixel has no purchase
3:38data yet because you're brand new. So,
3:41disregard this. This is not going to
3:42impact any of your performance. Now,
3:44what we want to do is scroll down cuz
3:46we're done here in this section. Now to
3:48budget and schedule. I always recommend
3:50launching at the following day at
3:51midnight. So, now we're going to move
3:53down to audience. First, starting with
3:55locations. And remember, I said that the
3:57product that we're doing is specifically
3:59for women. So, we're actually going to
4:00change this setting here. So, what we
4:02want to do is navigate down to further
4:04limit reach of your ads. If you're doing
4:06like a gender neutral type of product
4:08for men and women, you can just leave
4:10this space entirely alone and just move
4:12on past this point. If you're doing a
4:14gender specific product, click further
4:16limit reach of your ads and then click
4:18further limit reach of your ads again
4:20and then click continue and this is
4:21going to swap your setup. Now, what we
4:23want to do is choose our corresponding
4:25gender, which is women, and then we want
4:27to make sure that we deselect use as
4:29suggestion. The reason we want to do
4:31that is because we don't want dudes
4:32seeing our ads, especially if dudes are
4:34not our We're all good to go there. Now,
4:36what we want to do is navigate down to
4:39placements. Again, we want to keep this
4:40campaign as broad as possible. We don't
4:42want to mess with the placements just
4:43yet. We're going to leave these entirely
4:45open as they are. Now, notice your
4:47campaign score dropped down to 92. A lot
4:49of beginners often times freak out about
4:50this. They're like, "Oh, this is going
4:51to hurt my performance. It should be
4:52100." Who gives a about this? Do
4:54not worry about this. This does not
4:56matter. Also, disregard this, too. You
4:59could get 7.2% or any of these little
5:01recommendations. Do not ever click the
5:03apply now button. Just pretend they
5:05don't exist. So, to quickly summarize,
5:06make sure that your ad set name is set,
5:09your website location is set to website,
5:11your performance goal is maximum number
5:13of conversions, your data set is your
5:15pixel, your conversion event is always
5:17set to purchase, your start day is the
5:20following day at midnight. If you're
5:22doing a gender neutral product, you
5:25don't have to do anything here in
5:26audience. If you're doing a gender
5:27specific product, go ahead and change it
5:29to further limit reach of your ads and
5:31then choose the corresponding gender and
5:32make sure that suggestion is turned off.
5:35And then that is it. You don't need to
5:36do anything on placements. Then select
5:37next. Now, we're in the ad level. What
5:40we're going to do is name our ad. For
5:42simplicity here, we're just going to
5:43name this ad one and then whatever the
5:46messaging or the hook, whatever it is so
5:48you can identify this. Again, remember,
5:50nothing needs to be super fancy or super
5:52technical here. This is just a testing
5:54campaign. Ad name, whatever our hook is
5:57because we're going to use a video ad
5:59here. Now, for identity, choose your
6:00corresponding page. So, we're going to
6:02just use this little demo page we got
6:04going right here. We do not have an
6:06Instagram profile set up for this page,
6:07which you do not need one set up. So,
6:09we're just going to use Facebook page as
6:11the Instagram page. Same thing for
6:13threads. Now, under ad setup, make sure
6:16that manual upload is selected. And then
6:19we want to choose single image or video.
6:22Then you want to deselect
6:23multi-advertiser ads. Then move down to
6:26destination. Then we want to drop the
6:28URL to our product page or our landing
6:30page. Just for simplicity here, I'm just
6:32going to throw in nick.com. But again,
6:35ideally, you would want to drop off on
6:37your product page. So, something that's
6:39very important about this is you also
6:41want to make sure that all of these
6:42personalized destinations are turned
6:44off. This can be awfully tricky, so make
6:45sure you really don't rush through this.
6:48Click edit and then turn all this
6:50off.
6:51Make sure everything is off here. Then
6:52click done. Then you want to go down to
6:54ad creative and you want to upload your
6:56creative. So, image ad or video ad. In
6:57this example, we're doing video ad. So,
6:59we're going to click video ad and we're
7:00going to upload our first ad here. Now,
7:03for this, pay attention cuz this is also
7:04very important. We don't want to have
7:06any of this on. So, for creative
7:08setup, edit sources, just remove this.
7:10Then scroll all the way down to the
7:12bottom and make sure that your catalog
7:14is disabled. We don't want to have the
7:16catalog on here. We want to make sure
7:17that is off for the time being. Then we
7:20want to move down to primary text and we
7:22want to drop down our primary text here.
7:24If you had another variation of primary
7:26text, you could also plop it down here
7:28as well. But in this example, we do not,
7:30so we're just going to lead in with just
7:31one variation of primary text. Now, for
7:34headline, you want to drop your
7:35headline. There we go. And then for the
7:37description, I'm just going to put some
7:38urgency here. Limited time offer ends
7:41tonight with the clock emoji. You can
7:43see I use it an awful lot. There it is.
7:44And then for the call to action, you
7:46want to make sure that this is shop now.
7:47So, we have our text laid down for our
7:50ad. Now, we want to go to enhancements.
7:53As of the time of recording, I don't
7:54like any of these advancements. I think
7:56these things are awfully whack. So, I
7:57make sure that every single one of these
7:59are off. So, go ahead and click done.
8:01So, now you can see our ad right over
8:03here, fully laid down. This is
8:06fantastic. So, now, we're not done.
8:09Under ad creative, you see that creative
8:10setup zero to four, which is good. That
8:12means everything is off. For media, we
8:14only want to use one variation of media
8:16here. So, that's fine. We don't want to
8:18add any other variations cuz that
8:20defeats the purpose of testing the
8:22creative here. And you can in fact see
8:24that meta can be wonky and right here it
8:26got rid of our primary text. So, we're
8:28just going to lay that down again one
8:29more time. Let me also just fix the text
8:32here, too. Going to lay down the
8:33headline as well and then also our
8:35description. This is why I say you
8:37cannot rush when you do this. A lot of
8:40people rush through this and just
8:42because meta can be wonky sometimes, it
8:43will disable your changes and then
8:46you'll launch and you'll end up blowing
8:48budget on something and then you'll end
8:49up launching without your setup
8:51wondering why you're not seeing the
8:53results that you want. So, be sure that
8:55you really slow down and make sure that
8:57everything is set up the way that it
8:58needs to be set up as per this video.
9:01Now, you can see that we laid all this
9:02down. So, now what we're going to
9:03do is navigate down to under the call to
9:05action box, turned off create a sticker
9:08CTA, translate text, video touch-ups,
9:10and three more. That's good. But you can
9:12also see right here there is one
9:13enhancement on, which is relevant
9:16comments. Now, out of all these,
9:17relevant comments isn't bad, but I still
9:20like to disable this at least for a
9:21testing campaign. Once you have this
9:23lined up, you are all good to go.
9:26Remember, we have anywhere from six to
9:2810 different creatives. For this
9:29example, I only have three. So, what we
9:31need to do is actually just duplicate
9:33this ad right here. And for the sake of
9:35this example, I have two other ads that
9:36we can lay down here. So, we're going to
9:38click duplicate, number of copies two.
9:40I'm going to disable show existing
9:41reactions and comments. Click duplicate.
9:43Then we're just going to swap these.
9:44This is ad two. This is ad three. And
9:47then you would put whatever hook is
9:49leading in on the video. That way you
9:50can identify it. You wouldn't
9:52necessarily want to go hook one, hook
9:53two, hook three. Then continue to editor
9:55and you can see that we have our
9:57laid down perfectly right here and
9:58everything is already plugged in. So,
10:01this is the ad that we just did. This is
10:03our second ad. All we need to do here is
10:04swap the video and then make sure that
10:07all of our creative enhancements and all
10:08that stuff is turned off. We're in the
10:10second ad, what we're going to do is
10:11navigate over to creative setup. We're
10:13going to delete this video and then
10:15we're going to click add media, add
10:16video, upload and we're going to upload
10:18our second video or image if you're
10:20doing images. Again, scroll down, make
10:23sure you take your time, make sure that
10:24your catalog and everything is off, get
10:26rid of the source URL, text all lined
10:29up, enhancements all lined up. Go ahead
10:31select done. Again, make sure you take
10:33some time to go through and really make
10:35sure that everything is turned off once
10:36this video is done processing. And I
10:39really want to specify this, you want to
10:40slow down here because until the video
10:42has finally loaded, meta will refresh
10:44your So, any changes you make, it
10:46will not save. You can see that we're
10:48good to go and you can see our creative
10:50setup and all this stuff pops up now.
10:51So, zero out of four, fantastic. Down
10:54here, you can see that the enhancements
10:56are again turned on. So, let's go ahead
10:57and turn these off real fast. All we
10:59need to do is turn off relevant
11:00comments, then click save. We have our
11:03second ad laid down and now we just need
11:05to move up to our third. You're starting
11:06to see the process here. We lay it down
11:08once, then we duplicate, then we swap
11:10creatives and make sure that everything
11:11is turned off. I'm just going to do this
11:12final one real quick. Delete the
11:14existing video, add video or image and
11:17then we're going to upload our next
11:18creative right here. Make sure source
11:19URL is turned off, catalog is
11:21deselected, next, done and then we're
11:24just going to wait a couple seconds,
11:25wait for this to actually populate and
11:27then do a final sweep to make sure
11:28everything is off like we intended to
11:30be. So, let's go to the very bottom and
11:32we just want to make sure that relevant
11:33comments is turned off just for the sake
11:35of this test. Once you have all your
11:37creatives laid down, again, I only have
11:39three, you should have six to 10, then
11:41all you're going to do is go back to the
11:43campaign level and click publish. Now,
11:45once you click publish, your ad is live
11:47and will go live at the following day at
11:49midnight. You see how very
11:51straightforward and very simple this
11:53process is. Again, this process is
11:55really just to help us gain signal. Is
11:57something going to convert? Are the ads
11:59going to get clicks? Is something going
12:01to convert within 48 hours? That gives
12:03us direction moving forward. I have a
12:05video linked down in the description on
12:07what you would need to analyze and how
12:08you would need to think about the
12:09traffic that you're getting from your
12:11test to be able to maximize the
12:13efficiency. A lot of people kill winning
12:15products prematurely because they don't
12:17know how to read their data. Again, that
12:18video is linked down in the description.
12:20So, before I end this video, if you got
12:21value out of this and you get value out
12:23of the other videos here on my channel,
12:25you like the way that I articulate and
12:27communicate this process to you and you
12:29want to work directly with me
12:30one-on-one, there also will be a link
12:31down in the description to be able to
12:33work personally with me and my team so
12:35we can show you how to do this
12:36one-on-one. With that being said, I'll
12:38catch you in the next video.

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