My Roblox Game Makes $12,535/mo (3K CCU, Here's How) — Transcript

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1. 0:00My Roblox game makes 12,535
2. 0:04dollars a month or roughly that amount
3. 0:06and I'm going to show you guys proof of
4. 0:07everything, but in this video I'm going
5. 0:09to show you exactly how the idea behind
6. 0:11it, how it's built, and the actual
7. 0:13framework behind why it's working. This
8. 0:16is my game called Guess the Job or Die.
9. 0:19So, just for a quick concept of the
10. 0:21game, one player picks a secret job, the
11. 0:23other guesses it letter by letter. You
12. 0:26guess right and you win cash. If you
13. 0:28guess wrong, you die. It's a simple
14. 0:30game, but stick with me because the
15. 0:31numbers behind it are what matter here.
16. 0:33So, real quick, the actual numbers. This
17. 0:36game peaked at 3,000 concurrent players.
18. 0:39It averages somewhere around 2,000. The
19. 0:42total visits are sitting at 2.1 million
20. 0:45and it's only been live for about a
21. 0:47month. Over the past 72 hours, it did
22. 0:50358,166
23. 0:54Robux, which converts to 1,253
24. 0:58dollars and 50 cents through DevEx. So,
25. 1:01if you do that math out over a month and
26. 1:03that's the 12,535
27. 1:06dollar number. It's not a made up
28. 1:07figure, that's literally just the DevEx
29. 1:09conversion times 10. Okay, so, here's
30. 1:12the actual framework that I want to
31. 1:14break down because this applies to
32. 1:16pretty much any game that you're trying
33. 1:17to make, not just this one. Success on
34. 1:20Roblox really comes down to two things,
35. 1:22the idea and the execution. The idea
36. 1:24itself is simple. It's a social
37. 1:26deduction guessing game, which is a
38. 1:28genre that's proven over and over on
39. 1:30this platform. [music] People already
40. 1:32understand games like this instantly.
41. 1:34Sit down, guess, win, or lose. There's
42. 1:37no tutorial needed and that's kind of
43. 1:38exactly the kind of concept that scales
44. 1:41because a 9-year-old and a 14-year-old
45. 1:44can both pick it up in 10 seconds. But,
46. 1:46here's the thing, the idea alone isn't
47. 1:49what makes money. Plenty of guessing
48. 1:51games exist on Roblox. What truly
49. 1:54matters is what you you on top of that
50. 1:56idea. And honestly, this is where I
51. 1:58think a lot of the developers get it
52. 2:00wrong. They think that the core mechanic
53. 2:02needs to be complicated [music] to have
54. 2:04depth, when in reality it doesn't. Guess
55. 2:07the job or die has one simple loop,
56. 2:10guess the job. But look at everything
57. 2:12layered on top of that one mechanic.
58. 2:15There's a full chair collection system,
59. 2:17daily rotating shop, limited skins.
60. 2:20Players aren't just playing to win,
61. 2:22they're playing to collect. That's a
62. 2:24whole separate reason to come back that
63. 2:26has nothing to do with the actual
64. 2:28guessing game play. There's daily
65. 2:30rewards, play time rewards, group
66. 2:33rewards, VIP daily rewards, four
67. 2:35separate systems all giving players a
68. 2:38reason to log back in tomorrow. There's
69. 2:40a streak system with leader stat
70. 2:42tracking and you can actually pay Robux
71. 2:44to recover a broken streak, which is a
72. 2:46genuinely smart monetization move
73. 2:48because losing a streak creates [music]
74. 2:51real pain and players will pay to not
75. 2:54lose progress that they already built.
76. 2:56And then there's the ability to steal
77. 2:57cash from other players. This is the
78. 2:59clippable moment. This is the thing that
79. 3:01YouTubers and clippers will naturally
80. 3:04gravitate toward because it creates
81. 3:06chaos and drama between players. One
82. 3:09simple core mechanic, five different
83. 3:11systems layered on top of it creating
84. 3:13actual depth. So, as for how I actually
85. 3:16built this, it's a mix of using Claude
86. 3:18Fable 5 to help with a lot of the
87. 3:20systems, my own game development skills,
88. 3:23and I actually brought in someone off of
89. 3:25Discord specifically to help polish the
90. 3:27UI. And that's honestly a lesson in
91. 3:30itself. You don't need a whole team or a
92. 3:32co-founder to build something that makes
93. 3:34real money. Sometimes you just need to
94. 3:36identify the one specific bottleneck in
95. 3:38your skill set and bring in help for
96. 3:41exactly that piece instead of trying to
97. 3:43force yourself to be good at everything.
98. 3:45Now, let's talk about the monetization
99. 3:47because this is obviously where the
100. 3:49money actually comes from. On the game
101. 3:52pass side, there's VIP which gives 1.5
102. 3:54times cash, VIP chat, and exclusive
103. 3:57cosmetics. Then, double cash, double
104. 4:00wins, and double streak as separate game
105. 4:03passes. On developer products, there is
106. 4:05cash backs, win packs, reveal job, and
107. 4:07reveal one letter, which are basically
108. 4:10hint purchases for players who are stuck
109. 4:12and don't want to lose. And then, of
110. 4:13course, on top of all of that, there's
111. 4:15the chairs themselves, which range from
112. 4:17$100 all the way up to a 7 and $150
113. 4:21gaming chair. And every single system in
114. 4:23this game, the streak, the chairs, the
115. 4:25VIP, all of it gives players multiple
116. 4:28reasons and multiple price points to
117. 4:29spend. So, honestly, if there's one
118. 4:31thing to take from this, it's that you
119. 4:33don't need a genius or original idea to
120. 4:36make real money on Roblox. You need a
121. 4:38simple, instantly understandable
122. 4:40concept, and then you need to layer
123. 4:43enough systems on top of it that players
124. 4:45have multiple reasons to stay, multiple
125. 4:48reasons to come back tomorrow, and
126. 4:50multiple reasons to spend. That's
127. 4:52genuinely the whole formula. And if you
128. 4:54want to go deeper than this video,
129. 4:56Roblox Developer Academy, which I speak
130. 4:57about a lot, I know, but it's where I
131. 5:00break down everything in full. Inside,
132. 5:02you get the complete game files that you
133. 5:03can download for every single game I've
134. 5:05ever made, and you can publish it right
135. 5:07now. You get in-depth tutorials on how
136. 5:09to run ads and get players, how to
137. 5:11properly monetize your game, how to get
138. 5:13pushed by the algorithm, and how to use
139. 5:16AI to build games faster. It's
140. 5:17everything I know about making money
141. 5:19with Roblox games in one place for $20 a
142. 5:22month. The link's going to be in the
143. 5:24description. Subscribe if you want to
144. 5:25see how this game keeps growing, and
145. 5:27I'll see you in the next one.