My plan to scale my agency (raw biz update) | 30th September, 2026 — Transcript
Full transcript
- 0:01All right, it is
- 0:0330th of September and it is 10:06
- 0:08a.m. I'm about to start working and um I
- 0:12think right now I'm just thinking about
- 0:13I spent most of this morning just
- 0:14thinking about
- 0:16how to or how I'm thinking about like
- 0:18growing the business over the next like
- 0:20year or so. What I think the huge levers
- 0:25that I can pull are. Right. So just
- 0:26thinking about leverage, what levers to
- 0:28pull and how I'm planning to basically
- 0:30just grow the business. Right? So I'm
- 0:33just going to walk through my mental
- 0:34model here just so I understand. This is
- 0:36mostly for me to understand exactly if
- 0:38this makes any sense and if what I'm
- 0:40saying really makes sense as well.
- 0:42Right. So right now throughout this year
- 0:44we have really focused on for context I
- 0:46run a business. It's called Koa Ko
- 0:48Yatalent.com.
- 0:50Um you can check it out. It's a staffing
- 0:52agency. We train Nigerian software
- 0:54engineers in AI automation and then
- 0:56staff them with pretty much like AI
- 0:57agencies but businesses in general. Um
- 1:01the first thing is like I was saying
- 1:03throughout this year um we have tried
- 1:06staffing devs with other types of
- 1:09businesses. I recently spent like 2.5
- 1:11million on a marketing campaign like a
- 1:14cold email campaign trying to test
- 1:15different like um industries and
- 1:17everything. And I'm just going to, you
- 1:19know, summarize all of the learnings as
- 1:22the markets that has worked really well
- 1:23for us has been the market that has
- 1:26worked really well for us has been AI
- 1:30agencies. So staffing with AI agencies
- 1:32in particular because the pain point is
- 1:34there for AI agencies. For AI agencies,
- 1:36they are delivering AI as a service. So
- 1:38they need someone who understands and is
- 1:40good with AI to come on their team and
- 1:42help them with fulfillment. That is
- 1:44where the pain point is highest. And
- 1:46like I said, I spent quite a bit of time
- 1:47trying to see if we could expand outside
- 1:48of this niche and if this applies and if
- 1:50we can staff a automation devs with
- 1:51other types of businesses, but the main
- 1:53problem there has just been that I it's
- 1:57just not resonating as much, right? And
- 1:59the amount of efforts that we have to
- 2:00put in to get the returns on there
- 2:02versus just like locking in on AI
- 2:03agencies, it's just like it's very
- 2:05different. So right now the plan is to
- 2:08focus on AI agencies like primarily
- 2:10throughout the end of this year. So, I
- 2:12spent some time on a call on Monday.
- 2:14Today's Wednesday, with my friend, um I
- 2:17say my friend, he's my friend, but he's
- 2:18also my colleague. Um if we're just
- 2:20planning out what the what the um plan
- 2:22is. He's like the go to markets guy on
- 2:24the team. And the the the way I'm
- 2:28thinking about this, there are two main
- 2:30levers that I can pull. The first level
- 2:32that I'm trying to pull right now is on
- 2:34the outreach side. So, we've been doing
- 2:35outreach for a while. Code email is how
- 2:37we've signed most of the clients that we
- 2:38have. In fact, all of the recurring
- 2:40clients, all of the clients that are
- 2:42going to buy from us this month or that
- 2:44have bought from us this month, um,
- 2:46again, I'm thinking in October, we're
- 2:47still in September. It's the last day of
- 2:49September, but all of the clients are
- 2:50going to buy from us in October will be
- 2:52from outreach. So, like that's the main
- 2:53driver of the business. And, um, in
- 2:57September, one of the things I
- 2:58experimented with was cold calls, right,
- 3:01as well. So, cold calls. So, I'm going
- 3:03to divide this into two. There's the
- 3:04community which I'll come to and then
- 3:05there's direct outreach which is
- 3:07something entirely different for direct
- 3:09for direct outreach in the past month
- 3:12like I said we spread ourselves thing
- 3:14like I have I could show you the I wish
- 3:15I could share my screen I'm using photo
- 3:17booth to record this video so that's not
- 3:19possible but we did a bunch of campaigns
- 3:22we targeted if I pull it up right now we
- 3:24[snorts] targeted marketing agencies we
- 3:26targeted insurance agencies B2B
- 3:28wholesale distribution companies I don't
- 3:30even know what that is but spent quite a
- 3:31bit of time on that flight and logistic
- 3:33ICS companies, accounting and booking
- 3:35bookkeeping companies, e-commerce and
- 3:37DTC companies just trying to see and
- 3:39then of course AI agencies as well but
- 3:41the results for AI agencies was just
- 3:42astronomically better than all the other
- 3:45like industries and all the other places
- 3:47that we targeted. So the idea is okay
- 3:49let's lock in on AI agencies but for AI
- 3:51agencies in particular the outreach that
- 3:52we've been doing before how can we make
- 3:54this much better like how can we
- 3:56actually improve the outcomes that we're
- 3:58getting for this niche we know that the
- 4:00main problem with agencies is that the
- 4:01time is quite small right the total
- 4:03addressable market in terms of like the
- 4:05volume of people right is quite small
- 4:07compared to like e-commerce where
- 4:09there's a ton of brands or like
- 4:10marketing agencies where there's a ton
- 4:12of them so the question is like how can
- 4:14we make sure that every input that we're
- 4:16having here is going the extra and we're
- 4:18really dialing in on this. So, the first
- 4:20thing that we decided to do on the
- 4:22outreach side is first of all, we need
- 4:24to build better systems for filling up
- 4:26our pipeline. Like, how can we build
- 4:27better systems for filling up our
- 4:28pipeline, for getting new leads, new
- 4:30prospects that we can reach out to and
- 4:32potentially get some leads from there,
- 4:33right? Or new people, new AI agencies
- 4:35that we can reach out to. So, we created
- 4:37a plan and how we're going to do that,
- 4:38which is like sourcing or sales now is
- 4:40some of it. Then if he has some systems
- 4:42around like um checking he has a list of
- 4:45domains a bunch of them from like web
- 4:46search and some other tools that he's
- 4:47played around with um checking for their
- 4:49LinkedIn pages basically like AI
- 4:51workflows to find more people there.
- 4:53There's a bunch of databases that we
- 4:54want to try um and just a bunch more
- 4:56things. I think another thing that we're
- 4:58going to experiment with this month is
- 4:59archetypes of AI agencies. So there's
- 5:01regular AI agencies that are just
- 5:03offering AI services. There is um
- 5:06experienced people that have small teams
- 5:08and that are building AI powered
- 5:09software. I don't know if that's going
- 5:11to work as well, but it's something that
- 5:12I think we're going to do a bit of
- 5:13experimentation around this month with
- 5:15our outreach. And then the final one is
- 5:17agencies that are running AI enabled
- 5:18services, right? So let's say AI powered
- 5:21marketing or AI voice agents, AI
- 5:22receptionist, AI content, AI
- 5:24advertising, AI creative, AI chat bots,
- 5:26websites, things like that. Those I
- 5:28guess still fall under AI agencies, but
- 5:30like are slightly different than just
- 5:32like building automations for people. So
- 5:34those are the things that we're planning
- 5:35to do under number one is filling up the
- 5:37pipeline. Now the second thing that
- 5:38we're thinking about before is like okay
- 5:39before we were just doing one channel
- 5:41which is just email we're just hammering
- 5:42email but how about we make our outreach
- 5:45multi- channelannel right so doing email
- 5:46and other channels so initially the plan
- 5:48was to do email LinkedIn maybe a bit of
- 5:50SMS and code email and code calls as
- 5:53well right so we're expanding the touch
- 5:55points for every single lead that's
- 5:56coming through our funnel but the
- 5:58problem with that is so I'm getting some
- 6:01messages okay the problem just want to
- 6:04make sure nothing is on Uh,
- 6:08okay. We're good. Um, so the problem
- 6:09with that is I'm I'm finding it hard to
- 6:11there's bottle there's a huge bottleneck
- 6:13on LinkedIn, right? [snorts] So I was
- 6:15planning to use Lem list for this which
- 6:17is like a sequencer that we could use
- 6:19but there's a huge bottleneck there
- 6:20which is I mean for LinkedIn you can
- 6:22only send like 100 connections per week
- 6:23and we're looking to do a bit more than
- 6:25that um in terms of the outreach that
- 6:27we're looking for. So Lem list is not
- 6:29going to be as effective and LinkedIn as
- 6:31effective of a channel. So right now
- 6:32what I'm primarily thinking about is
- 6:34code email and code calls. Those are the
- 6:36two different channels that we're
- 6:37thinking about. Now for code email and
- 6:39for code calls there's like breakdowns
- 6:41under each of these as well for code
- 6:43email. So for code email before what
- 6:44we're doing is just one campaign right
- 6:46and we're just putting leads inside is
- 6:47when we find new leads we put them in
- 6:48and then we're hoping for the best and
- 6:50like the response rate. We're just like
- 6:51passing it through the metrics of the
- 6:53response rate and all of that and seeing
- 6:54who we can book. But now we have three
- 6:56different campaigns that we're setting
- 6:57up. Number one is a new leads campaign,
- 7:00which is basically we're finding new
- 7:01leads from the methods that I've
- 7:03mentioned before and then we're adding
- 7:04those new leads into the campaign,
- 7:07right? To hopefully get positive replies
- 7:09and hopefully like book some calls, some
- 7:10appointments from that. But then another
- 7:13thing that we're doing because the time
- 7:14is so small and this is something that
- 7:15people talk about especially in like the
- 7:16cold email space is reaching out to your
- 7:19time every quarter. So we've been
- 7:20reaching out to AI agency owners like
- 7:21over the past over a year now. We have a
- 7:23database of about 11,000 plus AI
- 7:26agencies with their emails verified and
- 7:28all of that that we've reached out over
- 7:29the past like year or so. [snorts] So
- 7:32the idea now is that we want to reach
- 7:34out to our entire term and our entire
- 7:37total addressable market every single
- 7:39quarter. We're just going to recycle it
- 7:41and recycle it. So every single quarter,
- 7:43everybody that we've ever reached out to
- 7:45our entire total addressable market is
- 7:47being reached out to all over again
- 7:48every single quarter. And one of the
- 7:50main reasons for that is because of
- 7:52timing. For the marketers that are in AI
- 7:54agencies when it comes to hiring, timing
- 7:56is a very very very very important
- 7:58piece, right? They need to be at a time
- 8:00where it makes sense for them and they
- 8:01just need to hire at that point. And if
- 8:03we reach out to them at a point where
- 8:04it's not relevant, they're not looking
- 8:05to hire. It's not going to work as well.
- 8:06So the idea here is recycle every single
- 8:09quarter. As we're finding more lead,
- 8:10they get added into that. As long as
- 8:12they've not said they not interested or
- 8:13we should stop contacting them, we just
- 8:14repeat that cycle over and over again.
- 8:16So that's the second campaign. The third
- 8:18campaign is a nurture campaign. What a
- 8:20nurture campaign is is basically like I
- 8:22said the main issue here is timing. So
- 8:23there's a bunch of times like in the
- 8:25past we have a database of people that
- 8:27we've reached out to have said oh now is
- 8:28not a good time or maybe later or we're
- 8:30still early in the business we'd like to
- 8:31come back later and a lot of those
- 8:32people are just sitting inside of our
- 8:34sequencer and we've not done anything
- 8:35with that. So the idea is we're going to
- 8:37have a nurture campaign where we have a
- 8:39sequence of pre-written emails and then
- 8:41every single month the cadence that
- 8:42we're looking at right now is a month.
- 8:43So once a month we just send an email to
- 8:45them just to stay top of mind, maybe
- 8:47share some kind of value, let them know
- 8:48what the update is or whatever, right?
- 8:50But just to nurture them and be like,
- 8:51"Hey, I mean it's not nurturing. It's
- 8:53more like reminders if you will, but
- 8:54we're still sharing some form of value.
- 8:55I mean like, hey, we're still here. If
- 8:57you're looking to hire, you know, we are
- 8:59the ones that like can help with that
- 9:01and you should think of us." So that's
- 9:03what we're doing on the code email front
- 9:04that weren't doing before. So think
- 9:05about this way. First of all, I've
- 9:07talked about how we're bu filling up the
- 9:08pipeline, getting more people to join
- 9:10the pipeline, right? Then now finding
- 9:13more creative ways for to add people to
- 9:14the pipeline, right? And then also
- 9:16making sure that we're trying to like
- 9:18make take advantage of every lead that
- 9:20we have, right? Really increase the
- 9:22touch points for every lead that we
- 9:23have, which is like the new list
- 9:25campaign, the time every quarter, and
- 9:26then natural campaign. Now, aside from
- 9:28code email, cold calls is another aspect
- 9:31that I've experimented with um in
- 9:33September. I haven't done like crazy
- 9:35number of dials. I've probably just done
- 9:36like a,000 dials this month, [snorts]
- 9:39but like the connect rate isn't great.
- 9:41Um, and it's just like, you know,
- 9:44there's a couple of things that you'd
- 9:46have to pay attention to there. But the
- 9:48interesting thing for me in September is
- 9:49that I've been able to dial in my method
- 9:51for doing this properly. I've been able
- 9:53to dial in my method such that I have a
- 9:55script that works now, right? I had to
- 9:56tweak that according like along the
- 9:58lines, but I have a script that works
- 9:59now. I've gotten a couple leads from
- 10:01there as well, right? So the idea is to
- 10:03keep that going throughout like October
- 10:05as well. The only thing I'm trying to
- 10:07figure out there is around timing like
- 10:08when I'm going to be doing the code
- 10:09calls because I need to also do a couple
- 10:11of things for the code email side. The
- 10:12first is going to be handling that
- 10:13entirely. I'm going to be on top of it
- 10:15as well, but he's going to be handling
- 10:16the actual implementation of that. I'm
- 10:18just checking in and making sure
- 10:19everything is on track. So I don't need
- 10:20to put too much energy there. Um the
- 10:22code calls part is something that I need
- 10:24to personally do. So I'm going to be
- 10:25doing the code calls. So the idea here
- 10:27is that when we get a new lead, right
- 10:29now we already have a database of leads.
- 10:31Like I said, those 11,000 people and
- 10:32what we did is we scored we had AI score
- 10:34the leads and then divide them into tier
- 10:36A, tier B, and tier C. So for the tier A
- 10:39and tier B leads, those are the ones I'm
- 10:40reaching out to, right? So I've added
- 10:42them into my dialer. I'm using a
- 10:43parallel dialer. If you don't know what
- 10:44that is, you don't have to worry about
- 10:45that, but I'm using a parallel dialer um
- 10:47to run the code calls and those are
- 10:49already put into a campaign that is
- 10:50there, right? So um
- 10:54yeah, we have the campaign. So the idea
- 10:57is every single new lead that comes in
- 10:58right we should make a workflow such
- 11:00that it classifies them into the
- 11:01appropriate tier whether A or C and then
- 11:03pushes it into the CRM. So we have to
- 11:06set up a CRM. So far we haven't had a
- 11:08CRM so we've not been able to track the
- 11:09history of the leads that we've been you
- 11:11know working with. So now we need to set
- 11:12that up. That's something that is
- 11:14currently working on and then push it to
- 11:15the CRM and it automatically updates the
- 11:17cloud talk campaign. So every time I
- 11:19just need to open my cloud talk and I'm
- 11:20dialing and once I dial I just you know
- 11:22write the um notes on the person I spoke
- 11:25to if they were interested. If they're
- 11:26not interested I can just select it and
- 11:28then it pushes it out to the CRM. So
- 11:29that way we have a database an updated
- 11:31database. So when we want to run the
- 11:33time every quarter email we can kind of
- 11:34see this person I called this person
- 11:36before the person said he's not
- 11:37interested or never contact him again.
- 11:38We're not going to mistaken contact him
- 11:40again or this person said follow up with
- 11:41me in 2 months and then the CRM is now
- 11:43noted there. So we can actually follow
- 11:44up in 2 months. So those are the systems
- 11:46that we're trying to put in place for
- 11:47that um there. So um yeah m to CRM as a
- 11:51source of truth set up the campaigns
- 11:53inside of cloud talk that is already
- 11:54done newly blah blah blah. So that's the
- 11:56main thing that we're thinking of on
- 11:58there in terms of like filling up the
- 12:01pipeline. So that's the first thing,
- 12:02right? So I've talked about one aspect
- 12:04which is um AI agency outreach. That's
- 12:08what we're primarily focused on right
- 12:09now, AI agency outreach. But I think
- 12:11another lever point, another lever, not
- 12:13lever point, another lever that I'm
- 12:15trying to pull before the end of this
- 12:16year and implements before the end of
- 12:18this year is a community. So one the way
- 12:20this idea came about is that I have been
- 12:23looking for ways I think one thing that
- 12:24could unlock a lot of growth for us is
- 12:26there's a lot of communities where
- 12:28[snorts] they are teaching people how to
- 12:30build an AI agency right or communities
- 12:32of AI agency owners and I think that if
- 12:34we're able to like get a partnership
- 12:36some kind of partnership with the owner
- 12:37of that community and just have them
- 12:39promote us and figure out like an
- 12:40affiliate thing it would be huge for us
- 12:43and we'll get a lot of deal flow and we
- 12:44hit our goals faster from that. But the
- 12:46problem has actually been getting that
- 12:47to work and getting people to pay
- 12:50attention to it and actually sign that
- 12:51affiliate deal like just get that
- 12:52working. Um it's either like we would
- 12:54have to,
- 12:56you know, um staff somebody with their
- 13:00business first and then they see the
- 13:02result of that and then they willing to
- 13:04recommend us to their community. Um
- 13:05there's just like a lot of nuances
- 13:07around that to make it work. And what
- 13:09we're trying to do right now is like the
- 13:10idea was basically, you know, why not
- 13:11just start a community of your own
- 13:13instead of trying to get partnerships
- 13:15with other communities. So that was an
- 13:16interesting idea. I think what's also
- 13:18interesting to me is like it could be an
- 13:20opportunity to nurture those leads and
- 13:21to build relationships with AI agency
- 13:22owners. So right now I just explained
- 13:24the amount of work we're going through
- 13:25just to book calls with AI agency
- 13:27owners. But the idea is like if I just
- 13:29make the offer simpler, we have a
- 13:31community, an exclusive community for AI
- 13:33agency owners where they get to run
- 13:34masterminds with each other. We figure
- 13:36out like a good product on there on the
- 13:37community side. Meet other AI agency
- 13:39owners. Everybody in there has been
- 13:40screened. They all making money. They
- 13:41all have clients. You know, they all
- 13:43credible people. Like we screen them. We
- 13:45vetted them already. Like join this and
- 13:47you know, you know, get value. You share
- 13:48your problems. You get answers. And then
- 13:50you can also like learn from other
- 13:52people. Blah blah blah. All right.
- 13:54That's a very easy offer. And I also
- 13:56have the leads already. Remember, I have
- 13:58like 11,000 plus leads already. So, all
- 14:00I need to do in this case is create a
- 14:02separate email campaign and just funnel
- 14:04those leads inside that campaign and the
- 14:05reply rates are going to be higher
- 14:07hopefully. I mean, that's the plan. The
- 14:09reply will be higher cuz the offer is
- 14:10simpler and it's a free thing and it's a
- 14:11community, right? And that way I don't
- 14:14have to kill myself to get on calls with
- 14:16these AI agency owners. So, that way I'm
- 14:18still getting on calls with these AI
- 14:19agency owners, right? Although it's
- 14:21obviously not for my offer, right? Um
- 14:22for my business offer, but I'm getting
- 14:24on calls with them and I'm able to build
- 14:25a relationship with these people. So
- 14:27once I'm building a relationship with
- 14:28these people, I'm getting to know them.
- 14:30I can check in, you know, see where
- 14:31their business is at, how things are
- 14:32going, and I could have a database of
- 14:34all these people too. So I have like an
- 14:36AI system that can kind of say, "Oh, I
- 14:37need to connect this person and this
- 14:39person together." So I'm like, "Oh, I
- 14:40think you should meet this person. He's
- 14:41really interesting. He's currently in
- 14:43the similar stage to what you're doing.
- 14:44He currently figured out something
- 14:45you're currently trying to figure out."
- 14:46Things like that. I can deliver value to
- 14:48these people and build the
- 14:49relationships. And they know what I do.
- 14:51Um, we need to figure out systems for
- 14:52promotion and what that's going to look
- 14:54like. But they know what I do. And that
- 14:55way it's like oh when they want to hire
- 14:57they think of me because I've provided
- 14:58so much value for them. I've built up
- 15:00the relationship and it's just going to
- 15:01be an easy you know source of deal flow.
- 15:04So yeah those are the two main things
- 15:05that I'm thinking about right now. AI
- 15:07agency outreach and AI agency community
- 15:09this morning. That's why I'm working on
- 15:10the community. The plans for that I have
- 15:12to answer an email first but after that
- 15:14um the plans for the community is
- 15:15primarily what I'm thinking about and I
- 15:17think it could potentially be huge um
- 15:19for us. So those are the two main things
- 15:20that I'm trying to dial in this year. I
- 15:22think if we're able to dial in our
- 15:23systems properly for finding new people,
- 15:25nurturing them like multi- channelannel,
- 15:26ultra channel, just like getting that
- 15:28flowing, that would be great. And the
- 15:30second one is um the community, getting
- 15:32that stood up, making it super valuable
- 15:34such that they actually enjoy being
- 15:35there. They want to be there and
- 15:38building systems around that. So those
- 15:39are the two main things um that I'm
- 15:41working on and two main levers that I
- 15:42think will be interesting to pull and we
- 15:43get us to our goal. Um I was doing the
- 15:45math with my colleague Fammy who is like
- 15:48the community manager. He's going to be
- 15:49managing the new community. He also does
- 15:51like the programs and the management of
- 15:53the community for the current like devs
- 15:54that we've staffed and the ones we're
- 15:56training right now. And for me to end
- 15:59this year good, right, I was doing the
- 16:01math. Where's my book? Okay, I was doing
- 16:02the math. Um, we need to place about
- 16:04nine devs. I think we have about nine
- 16:07devs to place before the end of this
- 16:09year. So, that's about three devs per
- 16:10month. And I currently have a client
- 16:12who's in the process of hiring like six
- 16:14um people. So, we need to complete that
- 16:15and then place nine devs and we'll be
- 16:17able to hit our goals for this month and
- 16:18just like create good opportunities for
- 16:20people as well. So, that is exciting.
- 16:23Um, that is the huge thing that we're
- 16:25trying to figure out and build systems
- 16:26in place. I think overall my goal for
- 16:28all of this is that I don't have to
- 16:30think about the email side like the
- 16:32outreach side as much or really any
- 16:35more. [snorts] I just have EA dealing
- 16:37with that. I just look at the metrics
- 16:38see everything is on track and EA is
- 16:40handling all of that. Then on the AI
- 16:42agency community part, I would want FMY
- 16:44to be doing most of that. I just want to
- 16:45have calls with these AI agency
- 16:46founders, right? And um make sure that
- 16:50I'm delivering value to them. I also
- 16:51need to be picking up the phone to dial.
- 16:53So dialing as well is something that I
- 16:54need to do and that should be my job and
- 16:56making sure the placements go well. Um
- 16:58we need to build out the team if we're
- 16:59going to get to nine people, one more
- 17:00person as a manager, blah blah blah. I'm
- 17:02not going to talk about all of that, but
- 17:04yeah, that's what we're looking at. Um,
- 17:05and I think for next year, the main
- 17:08lever that I'm going to be able to pull,
- 17:09I don't know if I should make this a
- 17:10separate video cuz this is getting quite
- 17:11long, but um, I think that our offer for
- 17:15AI agency owners has a cap, right? Cuz
- 17:17the time isn't that great. I don't think
- 17:19we could get to like 100K per month with
- 17:20this offer. Like, no, I think we can get
- 17:22to 100K, but past 100K, it's like
- 17:24another milestone. I don't think we'll
- 17:25be able to do that or it will just take
- 17:26an infinitely long time cuz we're just
- 17:28waiting on timing. And I don't know how
- 17:30much else we can dial in the systems
- 17:32past what we're doing now or what we're
- 17:34planning to do now. But I guess we could
- 17:35always find out new things, right? Um,
- 17:38so we need to figure out another offer.
- 17:39I've been speaking with um a guy or
- 17:42is his name. Um, and he's been giving
- 17:44some ideas on how he thinks we should go
- 17:46about it. But yeah, I don't know what
- 17:49offer I want to, you know, bring up
- 17:51next. I think the more logical thing or
- 17:52the straightforward thing is just like
- 17:54offer do like an AI agency offer. Um,
- 17:57but I don't know if I want to do that. I
- 17:59don't know if I'm excited about that,
- 18:01but I think it's something that's
- 18:02unavoidable that I would need to do next
- 18:03year. Um my next year I think the next
- 18:05level that I want to pull is on content.
- 18:07So if I have the community outreach
- 18:09dialed I think content will be the next
- 18:10thing I want to go h on like content for
- 18:13my business probably YouTube as well
- 18:14like making good YouTube videos for
- 18:16business owners on how to implement AI
- 18:18and then it's like oh we could staff you
- 18:20with somebody that can do this for you
- 18:21if you're at that stage and it works or
- 18:23we could actually just help to build out
- 18:24the systems. It's just very
- 18:26straightforward right? Um, but one thing
- 18:27I'm struggling to figure out now, and I
- 18:30shouldn't be spending much time thinking
- 18:31about this to be fair, but one thing I'm
- 18:33trying to figure out now is whether
- 18:36whether um we need to make the offer
- 18:38more specific, where it's like we help
- 18:42home service businesses, build um AI
- 18:46receptionist systems or something like
- 18:49that where I make it like super niche.
- 18:50I'm not excited about any of that. I'm
- 18:52not excited about the AI agency offer
- 18:53either. Um, but I guess we'll see. it is
- 18:56what it is and see what we can scale to
- 18:58by the end of this year. But that's my
- 19:00goal for this year. Complete all the
- 19:01placements. Those are the plans that we
- 19:04have. I guess on my next since I've kind
- 19:06of like opened the business side and
- 19:07just talked on tactics. I guess the next
- 19:09video that I make um sorry not the next
- 19:11video but the video that I make at the
- 19:13end of this week just to give an update
- 19:14of how things went. I'll talk a bit
- 19:16about that. I'm already tired. I'm going
- 19:17to end this video right now. Bye-bye.
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