MY LINKEDIN CONTENT STRATEGY That Got Me 6,000 Followers! | How to Grow on LinkedIn — Transcript

Full transcript

1. 0:00this is the second video in a series of
2. 0:02videos where i talk about how to network
3. 0:04with people and use linkedin effectively
4. 0:06i'm shan sharma and today's video we'll
5. 0:08be taking a look at how can you grow
6. 0:09your own linkedin presence how can you
7. 0:12get discovered on linkedin it's not
8. 0:14enough for you to create a great
9. 0:15optimized profile
10. 0:17what you need is content you need to
11. 0:19produce content to get discovered
12. 0:21and that is how you will be getting all
13. 0:22the opportunities like freelance gigs or
14. 0:24even internship offers or even job
15. 0:26offers from the
16. 0:27hr managers over there and recruiters
17. 0:29that is how you will get it and let me
18. 0:31share with you exactly how to get
19. 0:32started i will be giving you a lot of
20. 0:33examples
21. 0:34a lot of the people that i look up to i
22. 0:36will be sharing some of my own
23. 0:37strategies of how i create content
24. 0:39and how they come up with ideas for
25. 0:41linkedin all of that i'll be discussing
26. 0:42but before that make sure that you share
27. 0:44this video with your friends subscribe
28. 0:45to this channel hit that like button and
29. 0:47now let's get started
30. 0:48so as you can see this is what my home
31. 0:50looks like on linkedin uh before talking
32. 0:52about content let me quickly just talk
33. 0:54about the network
34. 0:55so if you go to the my network tab you
35. 0:57will find a lot of people sending you
36. 0:58connection requests
37. 1:00now as you can see i have like 3 000
38. 1:02connection requests that i can accept
39. 1:04but it takes a lot of time linkedin used
40. 1:06to have this feature where you can just
41. 1:07accept all of them but it's not present
42. 1:09right now
43. 1:10but anyways uh basically what happens is
44. 1:12that you can very simply just send a
45. 1:14connection request to anyone that you
46. 1:15want to
47. 1:16so let's say i can just scroll down i
48. 1:19can send a connection request maybe
49. 1:20abhishek and it would say pending okay
50. 1:23now this is
51. 1:24this is what everyone does right this is
52. 1:26what every single person does
53. 1:27if you just take a look at all of the
54. 1:29invitations that i get
55. 1:31these are just very simple connection
56. 1:33requests but the problem is that i don't
57. 1:34know them
58. 1:35right i don't even know who they are and
59. 1:38like why do they want to connect with me
60. 1:40so what happens is that whenever you're
61. 1:41writing whenever you're connecting with
62. 1:42someone you can write a quick message to
63. 1:44them
64. 1:45and that way they will understand okay
65. 1:46this is why this person wants to connect
66. 1:48with me i'm just trying to find that
67. 1:49message right now
68. 1:50all right so as you can see this is uh
69. 1:52an example of what sort of message can
70. 1:53you write so this guy is saying hey
71. 1:55i watch your videos really like it and
72. 1:57want to remember want to be a member of
73. 1:59your
74. 2:00awesome linkedin network something like
75. 2:01that you can just send to the person
76. 2:04who you want to get connected with and
77. 2:05that would help you out a lot
78. 2:07so basically this is one out of 300
79. 2:10people that have sent me connection
80. 2:12requests right so there would be very
81. 2:13few people who take the effort to
82. 2:14actually send a collection request
83. 2:16and a message with that so let's say i
84. 2:18want to connect with someone right so
85. 2:20i can just go here to this uh profile
86. 2:22tanya pratap i want to connect with him
87. 2:24so i can just
88. 2:25go to the more i can either follow him
89. 2:27that you can
90. 2:28like this and if i want to connect i can
91. 2:30just press on the connect
92. 2:31and i can add a note over here right so
93. 2:33this is where i can just say
94. 2:35that hey you know something like that
95. 2:36you can just send it to someone and that
96. 2:38way you can have
97. 2:40a special connection like you can tell
98. 2:42them that this is why i want to connect
99. 2:44with you give them a reason so that they
100. 2:45can accept your request there are a lot
101. 2:46of people that send requests
102. 2:47but it takes a lot of time to just
103. 2:49filter them out and actually accept the
104. 2:51ones
105. 2:51that are useful to you but yeah should
106. 2:53you be sending requests when you're
107. 2:54starting out on linkedin
108. 2:56absolutely you should right you can just
109. 2:57search let's say you are
110. 2:59in uh let's say you're in iit hyderabad
111. 3:02for example okay
112. 3:03and here you will see all the people who
113. 3:04are from iit hyderabad if you are in
114. 3:06this college you can just click on their
115. 3:08profile you can try to connect with them
116. 3:10right you can just say that
117. 3:11hey yeah i'm also a first year student
118. 3:13or a second year student from iit
119. 3:14hyderabad
120. 3:15um i would be great to connect with you
121. 3:16i see that you're working into deep
122. 3:18learning and you're also a guitarist
123. 3:20i am also interested into it so we can
124. 3:21definitely collaborate or something like
125. 3:23that something you know like you can
126. 3:25create a special message for that person
127. 3:27that would
128. 3:28make it different than the other
129. 3:30hundreds or even thousands
130. 3:32of requests that people get every single
131. 3:34month on
132. 3:35linkedin so this is about connecting
133. 3:36with people you can create
134. 3:38a huge uh base of audience that you can
135. 3:41have as connections and after that you
136. 3:43can just create content people would
137. 3:45automatically follow
138. 3:46you because of the quality of content
139. 3:47that you're creating now with that said
140. 3:49now let's talk about the content that
141. 3:51you can create okay so content is really
142. 3:52really important
143. 3:54uh let me go ahead and share with you
144. 3:56some of my own strategies and like
145. 3:58how do i decide what to create what not
146. 4:00to create so i
147. 4:01basically like to just listen to a lot
148. 4:04of business news and like what is
149. 4:06happening in the startup ecosystem and i
150. 4:07just talk about that stuff
151. 4:09or i just talk about the creator economy
152. 4:11let me give you an example so this post
153. 4:12i created two days ago in which i'm just
154. 4:14talking about why i
155. 4:15watch all the ads i come across on
156. 4:17youtube and instagram
157. 4:18and what i did here is that i have
158. 4:20broken my content in two parts okay so i
159. 4:22have one line
160. 4:23that is sort of like the like the
161. 4:25cliffhanger is like it is to get people
162. 4:27interested into
163. 4:28reading the rest of the complete post
164. 4:30and then
165. 4:31i have left a line and then i say and
166. 4:34then i ask myself you know something
167. 4:35like that
168. 4:36just to get people's attention okay
169. 4:38that's what you need to do
170. 4:40you if you add paragraphs long
171. 4:41paragraphs no one is going to read that
172. 4:43right so it's important that you give
173. 4:44some spacing
174. 4:45it's important that you only have one or
175. 4:46two lines at once
176. 4:48and then you can have some spacing leave
177. 4:50a line and then just
178. 4:52make it look good and consumable
179. 4:54basically and
180. 4:55let's see as you can see this one was
181. 4:56seen by 13 000 people and as you can see
182. 4:59it gives you a quick glimpse into
183. 5:00who are the people that are seeing your
184. 5:02post right it shows you from what
185. 5:04location they are seeing the post
186. 5:06what are their designation like what is
187. 5:08their occupation
188. 5:09it also shows you what company do they
189. 5:10work for you can also see the shares
190. 5:13that you're getting right
191. 5:14so people that are resharing your own
192. 5:16content oh harish we shared my post
193. 5:18okay anyways uh so let's just see this
194. 5:21was also a quick
195. 5:22uh video that i just got from youtube i
196. 5:25put in this text i said 14 years ago
197. 5:27today this is what happened
198. 5:29right and i made this first line it's
199. 5:32like it's an ipod a phone an
200. 5:33internet communicator and this was just
201. 5:36really interesting
202. 5:37and recently we hit the 14-year
203. 5:39anniversary of the iphone being
204. 5:40announced so i just wanted to share
205. 5:42uh exactly what has happened what
206. 5:44happened on that day what steve jobs did
207. 5:47and that is why i just shared this video
208. 5:49and it got like 8 000
209. 5:50views and you can see who are the people
210. 5:54that are actually
211. 5:55watching the video and it shows you a
212. 5:57lot of
213. 5:58insights into it i also shared how i
214. 6:00found a capwing creator's fund basically
215. 6:02it's a fund created
216. 6:04by kepling which is an application and
217. 6:05it gives away 200 to creators
218. 6:07i just want to share this information to
219. 6:09people interested into getting this
220. 6:11opportunity you can share whatever you
221. 6:13are feeling whatever
222. 6:14uh let's say whatever you are doing
223. 6:16right let's say you are into graphic
224. 6:17design you can just share what's
225. 6:18happening in this community
226. 6:20and what you go through right you can
227. 6:22even crack jokes if you want to
228. 6:24right but basically the motive here is
229. 6:26to get discovered by people
230. 6:28okay that's what's more important as you
231. 6:30can see 7000 views then i was also
232. 6:32talking about bitcoin
233. 6:33and i was recently listening to a lot of
234. 6:36podcasts on bitcoin so i thought let me
235. 6:38share whatever i have learned
236. 6:39about bitcoin with everyone right so
237. 6:42i just shared that podcast i said that
238. 6:44this is what the podcast was all about
239. 6:46and as you can see i have divided the
240. 6:47content as much as possible this is
241. 6:49really important
242. 6:50that you have some spaces make sure that
243. 6:53everything is properly consumable you
244. 6:54can even have emojis as well
245. 6:56uh it's not too serious of a platform
246. 6:58anymore include a picture okay so what
247. 7:00happens when you include a picture is
248. 7:01that it
249. 7:02makes it more interactive okay so people
250. 7:03who are watching or who are just reading
251. 7:05this they might get bored
252. 7:06but if they were to take a look at this
253. 7:08picture they will immediately get
254. 7:10attracted to read the rest of the post
255. 7:12okay and it also promotes
256. 7:14this post in the linkedin algorithm by a
257. 7:16lot right so as you can see this one got
258. 7:184000 views
259. 7:19and you can just scroll you can see what
260. 7:21sort of videos i was creating let me
261. 7:22give you a quick example of
262. 7:24what is a poster called crazy viral okay
263. 7:27now this post is really interesting
264. 7:28basically
265. 7:29what happened is that i just scrolled on
266. 7:32google chrome and i saw this news it
267. 7:34said that three students got
268. 7:36crazy packages from iit roorkee and i'm
269. 7:38just like
270. 7:39this is what i saw back when i was in
271. 7:41like 8th grade or 7th grade and i was
272. 7:43i want to get into these iits no matter
273. 7:45what so i just wanted to share
274. 7:47this this thought that i had on that day
275. 7:49i was like 14 year old me saw a similar
276. 7:51headline
277. 7:52and my family decided what i want to do
278. 7:55computer science in the iits
279. 7:57right and i just had this really
280. 7:58emotional post uh and it got a lot of
281. 8:01engagement i use these hashtags of
282. 8:02college iit student placement computer
283. 8:05science
284. 8:06let's say you click on the college you
285. 8:08know hashtag
286. 8:10you can follow this hashtag okay and
287. 8:12then after that whoever uses this
288. 8:13hashtag
289. 8:14you get to see their posts and as you
290. 8:16can see this post got like 1.31 lakh
291. 8:20views this is really crazy
292. 8:22a lot of people were able to see this
293. 8:23post and they were having similar
294. 8:26experiences
295. 8:27right now that was uh about me that was
296. 8:29the content that i like to create
297. 8:31you can also let's say you're a
298. 8:33developer okay so you can create
299. 8:34posts like these you can say day 355 of
300. 8:36coding
301. 8:37of daily coding and you can just share
302. 8:39what you did on that day right
303. 8:40this is what bhavesh pandey does he's a
304. 8:42friend of mine and he creates some great
305. 8:45posts just about technology about
306. 8:47software development and it looks really
307. 8:49really good right
308. 8:50he has been doing a lot of posts lately
309. 8:52now there is another example that you
310. 8:53can take a look at if you are into
311. 8:55business and just learning about
312. 8:56startups and how they work
313. 8:57you can talk about that right you can
314. 8:59talk about what is happening in this
315. 9:00community
316. 9:01and here is an example of how srianz
317. 9:03does it he is
318. 9:04a fellow batchmate in my same year in
319. 9:06college
320. 9:07and he just talks about startups he's
321. 9:10also in esel
322. 9:11entrepreneurship uh club that we have
323. 9:13here and he just talks about business
324. 9:15right
325. 9:16it is really interesting and he also
326. 9:17says follow shayan singh you can
327. 9:19tag yourself in your own post so that
328. 9:21people can just click on it and they can
329. 9:22start following you
330. 9:24this is great this is also a great idea
331. 9:25that you can do and
332. 9:27he's also using a few hashtags that is
333. 9:29what you should be using
334. 9:30it's not about making one great post
335. 9:33it's about doing it
336. 9:34for a long period of time every single
337. 9:36day just churning out great
338. 9:38posts on linkedin now you can you can
339. 9:39create normal text posts you can also
340. 9:41create these video posts you can also
341. 9:43have a picture in the post
342. 9:45uh or you can also do live on linkedin
343. 9:48that is a feature that is coming up soon
344. 9:49for everyone
345. 9:50it's currently i think invite only you
346. 9:53can also create an article on linkedin
347. 9:54let me show you how that looks like
348. 9:56now what happens in articles is that you
349. 9:58can write like a full-fledged
350. 9:59blog post over here now the capacity and
351. 10:02in the text update is just
352. 10:03around i think 1300 words uh if you have
353. 10:06a lot more than that to say then you
354. 10:08will definitely need to create an
355. 10:09article
356. 10:10what happens with this is that linkedin
357. 10:12doesn't promote it enough okay so
358. 10:13there's this problem with the algorithm
359. 10:15it only supports
360. 10:16it only promotes the posts that are
361. 10:20exposed for example you know like just
362. 10:21simple post you can just click over here
363. 10:23you can just write a simple post so
364. 10:25that's what you need to do you need to
365. 10:26create these posts every single day in
366. 10:28fact i want to start a challenge in
367. 10:29which i want you to create one post
368. 10:31every
369. 10:32single day tag me you know like add to
370. 10:34shan sharma
371. 10:35and i will definitely be engaging with
372. 10:37that post there is also this really
373. 10:38interesting thing that happens basically
374. 10:40let's say
375. 10:41i like some post what the lingual
376. 10:43algorithm does is that it now promotes
377. 10:45that post for my own audience for
378. 10:47all the connections that i have in my
379. 10:48circle so that's what it does uh you can
380. 10:51see it says
381. 10:52shivani mehta commented on this and i
382. 10:54can see what the comment was
383. 10:55and i can also you know just add my own
384. 10:58two cents
385. 10:59if you don't have anything to say on a
386. 11:00particular day you can just you know
387. 11:02share that post and you can just say
388. 11:04okay so something like that you can just
389. 11:05create very quickly and you can just
390. 11:06talk about what you think about this
391. 11:08post
392. 11:09um and that is also really great right
393. 11:11you don't need to create an original
394. 11:12content every single time you can just
395. 11:13share the post you can add your own two
396. 11:15cents on top of it
397. 11:17and that would also be welcomed so yeah
398. 11:19that's what you can do you can also
399. 11:21run these polls on linkedin those are
400. 11:23also really popular
401. 11:25what they do is that you can just click
402. 11:26over here you can click on create a poll
403. 11:28and then you can write so i can just
404. 11:29create a question which says startups
405. 11:31versus working in big tech and then i
406. 11:32can create these options
407. 11:34that people can prefer and i can see
408. 11:36there
409. 11:37i can see their own opinion okay so that
410. 11:38would be another thing that you can add
411. 11:40you can create polls
412. 11:41polls also get a lot of engagement on
413. 11:43linkedin right now
414. 11:44so yeah that's what i wanted to do it
415. 11:46doesn't matter how many connections do
416. 11:48you have currently i have like 6000
417. 11:50connections but i end up getting a lot
418. 11:52more
419. 11:52uh engagement just based upon how good
420. 11:55my my post is right now okay so that's
421. 11:57what you need to do i hope this video
422. 11:59was helpful for you let me know in the
423. 12:00comment section below if you have any
424. 12:02questions any doubts any suggestions
425. 12:04feedback
426. 12:04are definitely welcomed in the comments
427. 12:07down below also
428. 12:08you can take this challenge to create
429. 12:10one post every single day on linkedin
430. 12:12just sharing your own experiences
431. 12:14and doing that over and over again for
432. 12:15the complete year 2021
433. 12:18also don't forget to follow me on
434. 12:19instagram at ishaansharma7390
435. 12:22and if you want to connect with me on
436. 12:24linkedin don't forget to
437. 12:26have that special message you know like
438. 12:27hey i watched your video on
439. 12:29on youtube and i really loved it and i
440. 12:31would love to connect with you something
441. 12:33like that okay you have to create a
442. 12:34message if you want to get people's
443. 12:36attentions
444. 12:36that's just something that you need to
445. 12:37understand uh yeah thank you so much for
446. 12:39watching make sure that you share this
447. 12:40video with your friends subscribe to
448. 12:41this channel like this video
449. 12:42i'll see you all in the next one bye