My 5 Best LinkedIn Growth Hacks (Top Secret) — Transcript

Full transcript

1. 0:00Over the past 30 days, I've been putting
2. 0:02out video after video on how to grow on
3. 0:04LinkedIn. How to put out good posts on
4. 0:06LinkedIn, how to go viral on LinkedIn,
5. 0:08how to engage the leads on LinkedIn, how
6. 0:10to win clients on LinkedIn, and
7. 0:12ultimately how to become a key person of
8. 0:14influence on LinkedIn. Buried inside all
9. 0:17of those videos, amongst lots of
10. 0:18ramblings, are a few crucial tips and
11. 0:21tricks that I've learned from my years
12. 0:23and years of growing LinkedIn profiles.
13. 0:25Not just my own LinkedIn profile, but
14. 0:27that of many, many of my clients, some
15. 0:29of which are the biggest LinkedIn
16. 0:31influencers out there. In this video,
17. 0:33I've done the hard work for you and
18. 0:35hand-picked my five favorite tips to
19. 0:37help you grow on LinkedIn. These are
20. 0:39actually more than tips. They're almost
21. 0:41like hacks and cheat codes to rapidly
22. 0:44accelerate your growth and success on
23. 0:46the platform. Basically, of everything
24. 0:48I've ever learned on LinkedIn, these are
25. 0:49my five favorite. And they're the exact
26. 0:52tips and tricks I've used to turn my
27. 0:54client profiles into lead-generating
28. 0:56machines. For example, this is a recent
29. 0:58client we took on in April that had 200
30. 1:01followers when they first came to us.
31. 1:02They now sit at over 20,000 followers on
32. 1:05LinkedIn. Let's get into my five
33. 1:07favorite tips you can implement today
34. 1:10and get an instant boost to your
35. 1:11LinkedIn profile right now and going
36. 1:13forwards. Growth hack number one is to
37. 1:16use voice notes. Everyone, and I mean
38. 1:19everyone, sends text DMs on LinkedIn. In
39. 1:21fact, go to your own LinkedIn inbox
40. 1:23right now and try and see when the last
41. 1:25voice message was that you received. I
42. 1:27guarantee you it was months and months
43. 1:29ago because nobody's doing it. Your
44. 1:31prospect, your ICP prospect that you're
45. 1:33trying to sell to, has received 50 DM
46. 1:36messages on LinkedIn today alone. You
47. 1:39sending one more of those things is
48. 1:40going to do nothing. Zero impact, zero
49. 1:43disruption in the inbox, zero reply.
50. 1:46What can you do? You can break that
51. 1:47pattern by sending a voice note. Now, in
52. 1:50their inbox is going to be your message
53. 1:52that stands out because it's different
54. 1:53to every other one they received that
55. 1:55day. It's disruptive, it's
56. 1:56pattern-breaking, and I guarantee you
57. 1:58it's going to drive enough curiosity for
58. 2:00them to think, "Oh, that's strange. I
59. 2:02wonder what they're saying in that voice
60. 2:03note." for them to click play. Suddenly,
61. 2:06they're hearing you out of all the 50
62. 2:08other people in their inbox. And that's
63. 2:10the other reason why I love voice notes
64. 2:12because when they do click that play
65. 2:13button and they start listening, you
66. 2:15have a much higher potential to win them
67. 2:17over than a text DM. Because in a voice
68. 2:19note, you can get more across. And I
69. 2:21don't just mean more language and
70. 2:22messaging, but that is also true. But I
71. 2:24also mean your personality. Suddenly,
72. 2:26you're not just a faceless profile
73. 2:27sending them a cold DM, but you're a
74. 2:29human, a person, someone they can relate
75. 2:31to. Whatever your message is, it's going
76. 2:34to land 10 times better through a voice
77. 2:36note than a cold DM message. So, when
78. 2:38you can stand out in someone's inbox and
79. 2:41have a message that's going to resonate
80. 2:42more, why would you do anything else?
81. 2:44Start using voice notes today. Growth
82. 2:46hack number two, and this might surprise
83. 2:48you because it's probably different
84. 2:50advice to what you're doing right now,
85. 2:51is to stop using connection request
86. 2:53notes. Because what's crazy is as soon
87. 2:55as you attach a note to your connection
88. 2:57request, the acceptance rate is going to
89. 2:59plummet. Why? Because the second they
90. 3:01see that message, they assume you're
91. 3:03trying to sell them something. Even if
92. 3:04it's just a short intro in the
93. 3:05connection request note, it seems like
94. 3:07you have an ulterior motive. And when
95. 3:09you leave the note off, something very
96. 3:10interesting happens. Curiosity takes
97. 3:13over. There's 100 possible reasons now
98. 3:15that you could be connecting with them.
99. 3:16Maybe you have a job offer for them.
100. 3:17Maybe you have a prospect you're handing
101. 3:19over. Maybe you met them at a conference
102. 3:20sometime and you want to reach out to
103. 3:22them. Maybe you have a mutual connection
104. 3:24you want to speak about. These are all
105. 3:25reasons why they might accept you rather
106. 3:27than thinking that you're trying to sell
107. 3:29them something. So, what do they do?
108. 3:30They accept. And then, when you're in
109. 3:32their inbox, you can send that voice
110. 3:34note or send that DM that's going to be
111. 3:35more in-depth. And that's when you want
112. 3:37them to judge if they want to do
113. 3:38business with you or not. Don't make
114. 3:40them make that assumption from a short
115. 3:41connection request note. You're doing
116. 3:43yourself a disservice by disqualifying
117. 3:45yourself too early. Now, just a quick
118. 3:47one before I get into the third growth
119. 3:49hack of this video. If you are trying to
120. 3:51grow on LinkedIn and you're enjoying
121. 3:52these videos, please do like and
122. 3:54subscribe. Like I mentioned earlier,
123. 3:55this is just one video I'm doing in a
124. 3:57massive series on LinkedIn. It's
125. 3:59guaranteed to help you grow on LinkedIn
126. 4:01and start winning clients on LinkedIn.
127. 4:03Join the community, join the movement,
128. 4:05subscribe, and enjoy a lot of good
129. 4:07videos to come. Let's get back to the
130. 4:08video. Growth hack number three is my
131. 4:10favorite, and it's a tiny shift to the
132. 4:13settings of your LinkedIn profile that
133. 4:14will absolutely transform the way people
134. 4:17perceive you as a profile on LinkedIn.
135. 4:20The change is to switch your profile
136. 4:22from showing connections to showing
137. 4:23those connections as followers. Yes, you
138. 4:26can do that. Yes, it's one toggle in the
139. 4:28settings. Yes, it is an absolute
140. 4:30game-changer. Why would you want to
141. 4:31display your connections as followers
142. 4:33instead of connections? One word,
143. 4:35authority. Let's say you have 500 or
144. 4:381,000 connections on your LinkedIn
145. 4:40profile already. In one click, you can
146. 4:42now have 1,000 people following your
147. 4:44LinkedIn profile, or at least appear
148. 4:46like they're following your LinkedIn
149. 4:47profile. Suddenly, when a prospect
150. 4:49reaches your LinkedIn profile, you have
151. 4:511,000 followers. That's going to make
152. 4:53whatever you're trying to achieve on
153. 4:54LinkedIn, whether it's hiring someone,
154. 4:56signing a prospect, retaining a client,
155. 4:58or building a partnership with another
156. 5:00company, going to make that a lot, lot
157. 5:02easier because they see you as an
158. 5:03authority, someone worth speaking to,
159. 5:05someone who's having success. It's one
160. 5:07setting that is going to absolutely
161. 5:09change everything. Now, a little sub-tip
162. 5:11attached to that is I want you to max
163. 5:13out your connections every single week.
164. 5:15You should be able to do about 200 new
165. 5:16connections every week. You can either
166. 5:18do this manually or you you can use a
167. 5:20tool like HeyReach. It's very safe. It's
168. 5:22my preferred tech to use for this. I
169. 5:24also have a link in the description
170. 5:26where you can get a free trial with
171. 5:27HeyReach, and they'll send these
172. 5:28connections on your behalf to make sure
173. 5:30you max out every single week. What's
174. 5:32that going to do? Well, that's going to
175. 5:33mean your follower count keeps growing
176. 5:34and growing and growing, and with it,
177. 5:36your authority does, too. I've now got
178. 5:38over 11,000 followers on LinkedIn using
179. 5:41this exact method. Growth hack number
180. 5:43four is to source your leads on LinkedIn
181. 5:45outside of Sales Navigator. I know Sales
182. 5:48Navigator is the go-to for most people
183. 5:50on LinkedIn because it's attached to the
184. 5:52LinkedIn brand, but there are a lot,
185. 5:54lot, lot better ways to get leads on
186. 5:56LinkedIn. Why? Because everyone uses
187. 5:58Sales Nav, which means you're fishing in
188. 6:00the same pond as everyone else. So, that
189. 6:02lead you're reaching out to has already
190. 6:03been hammered 15 times by other people
191. 6:06today alone. Also, it's a bit boring and
192. 6:08it's a bit static. Instead, I want you
193. 6:10to find leads where no one else is
194. 6:11looking. There are a lot of clever ways
195. 6:13you can do this. You can scrape the
196. 6:15followers of your competitors on
197. 6:16LinkedIn and start targeting them
198. 6:18because if they're following your
199. 6:19competitor profiles, they're probably a
200. 6:20good fit for your business, too. Maybe
201. 6:22you can scrape people that engage with
202. 6:24LinkedIn influencers in your industry.
203. 6:25For example, if you're an SEO company
204. 6:27and there are a thousand people liking
205. 6:29this post on how to grow an SEO, there's
206. 6:31a good chance they have that need that
207. 6:33you can solve. So, reach out to the
208. 6:35people that liked that post. You can
209. 6:36also look at intent signals. So, has a
210. 6:38company just received a new round of
211. 6:40funding? Have they just hired for this
212. 6:41new job role? There are plenty of things
213. 6:43they can do as a company that's going to
214. 6:45make them a very good fit for your
215. 6:46business. That should be an intent
216. 6:48signal that you're tracking and reaching
217. 6:49out to addressing that problem they
218. 6:51have. Finally, remember there are lots
219. 6:53of groups, events, and communities on
220. 6:55LinkedIn that largely stay untapped. Tap
221. 6:58into those groups, join them, and when
222. 6:59someone needs help or additional
223. 7:01assistance, that's where you sell your
224. 7:03service. I actually did a full video on
225. 7:05how to do each one of these four
226. 7:06tactics. If you think they're a good
227. 7:07idea but you don't know how to implement
228. 7:08them, quickly go and give that video
229. 7:10watch and it will become second nature.
230. 7:11Now, quick pause here. We've talked a
231. 7:13lot about LinkedIn, how to grow on
232. 7:14LinkedIn, and a massive, massive part of
233. 7:16that is posting. You need to get content
234. 7:19out there. Now, as a thank you for you
235. 7:21watching this video, I'd like to offer
236. 7:22you a free week of content. What does
237. 7:24that mean? We'll take over your social
238. 7:26channels for one week. It's fine whether
239. 7:28you're starting from zero or you already
240. 7:29have something in progress that's going
241. 7:31out there on your social channels. We'll
242. 7:32take it over for a week. We'll put out
243. 7:34one long-form video for you, just like
244. 7:36this, and we'll put out some shorts and
245. 7:38some posts on your LinkedIn profile.
246. 7:40It's a great way to get started and test
247. 7:42if, you know, building a personal brand
248. 7:44could bear fruit for your business. If
249. 7:46you're interested, please use the link
250. 7:47in the description and we can get
251. 7:48started. We only have so many slots, so
252. 7:51please do sign up before they all run
253. 7:52out. Let's go back to the vid. The final
254. 7:54one I want to leave you with, growth
255. 7:56hack five, is be as personal as
256. 7:58possible. And this might be the most
257. 8:00important one of them all. It's very
258. 8:02interesting what I see on LinkedIn in
259. 8:032026 because it is miles and miles away
260. 8:06from where it was a few years ago. A few
261. 8:08years ago, LinkedIn was a very informal
262. 8:09place of virtue signaling. Who can use
263. 8:12the best language and marketing lingo
264. 8:14wins. It's now completely different.
265. 8:16Rather than the over corporate language,
266. 8:19formal language, today personal wins
267. 8:22every single time. The way I like to
268. 8:24think about it is you should communicate
269. 8:25on LinkedIn, and I mean, when I say
270. 8:27communicate, I mean in posts, in DMs,
271. 8:29and in voice notes. Across the board,
272. 8:32you should communicate on LinkedIn just
273. 8:34as you would with friends or family. Be
274. 8:36personal, use slang, don't worry about
275. 8:38using, you know, the perfect English.
276. 8:40Particularly in the world of AI, this
277. 8:42resonates more than ever. When
278. 8:44everyone's writing perfectly scripted
279. 8:46posts that sound all robotic, try and be
280. 8:48human, try and be personal. That is
281. 8:51what's going to resonate. There you have
282. 8:52it. Those are my five favorite LinkedIn
283. 8:55growth hacks all in one place. Use voice
284. 8:57notes, drop the connection request
285. 8:59notes, switch your profile to show
286. 9:01followers instead of connections to
287. 9:03build that profile authority, source
288. 9:05your leads outside of Sales Navigator,
289. 9:06be clever with the sourcing, and
290. 9:08finally, personal always wins. Whatever
291. 9:11you're writing on LinkedIn, write like a
292. 9:12human. I hope you find them useful. My
293. 9:14advice to you would be pick one or two
294. 9:15of those five and start implementing
295. 9:17them today and slowly weave in the
296. 9:18others as you go. I wish when I was
297. 9:20first starting out on LinkedIn, I knew
298. 9:22these five tips. So, hopefully it's
299. 9:23going to be useful for you if you're a
300. 9:24little bit earlier in your journey than
301. 9:26I am. Remember, if you want that free
302. 9:27week of content, it's linked in the
303. 9:29description. As always, big, big thank
304. 9:31you for watching the video. I really am
305. 9:32trying to grow this LinkedIn community,
306. 9:34so it It a lot that you watched. If you
307. 9:36haven't already, please do subscribe.
308. 9:38Lots more exciting videos to come.
309. 9:39Thanks and see you on the next one.