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My 1,000-Hour Claude SEO Playbook in Just 60 Minutes — Transcript

by Tim The SEO Guru · 12,381 words · 1,735 segments · language en · Watch on YouTube

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0:00All right, this is going to be next
0:01level for you today. I put together a
0:03workshop of my top five favorite SEO
0:07workflows using Claude. I condensed
0:10about 6 hours worth of training down
0:13into one hour and five of the top
0:15workflows that are bringing me the most
0:17traffic and helping me rank websites a
0:20lot easier than before using Claude.
0:23Share all the prompts, all the
0:25workflows, all the technical aspects. So
0:28literally you can take this training and
0:30start applying it today for your
0:32websites, for your businesses, for your
0:34clients. Unreal stuff. Let's go.
0:38All right. Unlimited backlinks with one
0:43button. Let's go. You can get back links
0:46like this website is doing. I'm going to
0:48show you this exact strategy. Uh almost
0:5118,000 uh in backlinks. Uh this one's
0:5448,000. Uh this one's uh 12,000. Not to
0:58mention the traffic that these websites
0:59are getting. So this is going to be
1:00twofold. How to get a lot of backlinks
1:02and then in return it's going to help
1:04you get a lot of traffic. I'm going to
1:05show you two ways. First way I build a
1:07claude prompt that's awesome that's
1:09going to help you get back back links.
1:11The second way is using a platform that
1:12I use and it's literally one button
1:16that's automating back automating your
1:18back links. So both ways are really
1:19effective. Uh I'm going to show you
1:21both. So the first one is the claude
1:23prompt. So, we're going to dive in and
1:25do this in Claude real time so that you
1:27can see how this works. So, if you type
1:30prompt below, I will share this file
1:32with you to build out this backlinks
1:34workflow in Claude. But once you have it
1:37once you have it uh built out, you just
1:40do the front slash and save this as a
1:41skill. Uh and this skill is pretty
1:45legit. So, it's going to do a couple of
1:46things. Um it's it's twofold. This skill
1:48is really awesome. So the first workflow
1:51is it's going to find guest post
1:53opportunities like where should you be
1:54getting back links where should you be
1:56posting to get back links. So it's going
1:58to give go through this whole workflow
1:59and find the best backlink guest post
2:02opportunities for your niche and then
2:03all you have to do is reach out. You can
2:05connect you can use a connector uh and
2:09connect your Gmail and also have this
2:12write the draft emails for you. So, it's
2:15going to find where you should guest
2:16post, write find the email addresses,
2:18have it write the draft for you. So,
2:20then you just go into Gmail and have it
2:21and send it. Uh, it can't send out
2:23emails yet, which is probably a good
2:25thing. So, that's pretty next level. The
2:28second part of this step two of this
2:30process is it's going to find all of
2:33your competition backlinks. So, it's
2:35going to go out and look at all of your
2:37competitors, where are they getting
2:39their back links, and then give you a
2:41list of those backlink opportunities for
2:44your niche, so you can get those back
2:45links, too, cuz chances are if your
2:47competition can get them, you can get
2:49them as well. And then it's going to
2:50rank each of these opportunities, and
2:53it's going to give you a score. Now, the
2:55way that this initial workflow is set up
2:56is it has it connects with uh Href's
3:00API. Um, but you don't have to connect
3:04it with HRS API. It's going to pull that
3:05data. It's going to be a little bit more
3:06accurate. But Claude can do an analysis
3:08by itself and find you those
3:11opportunities. So when you run this and
3:12you run this prompt uh that I'm going to
3:15give you, just tell it to take out the
3:17href's API connection and do its own
3:19analysis and score it out um natively,
3:22which it can definitely do that, which
3:23is really really awesome. Um, so we are
3:26going to run this. I'm going to run it
3:27for some random landscaping company uh
3:30here. Uh so let me just copy this so you
3:32guys can kind of see how this works
3:35because it is pretty awesome stuff. So
3:37let's just type in Backlink Research. Uh
3:39so then you just give it a URL, hit
3:41enter. Boom. It's going to do its thing.
3:43Uh and then we're going to go through
3:45all of the data. All right, here we go.
3:47The workflow is completed. Workflow A,
3:50this is the guest post finder. So, this
3:51is where it finds uh candidates that you
3:55can guess post for that you can get back
3:57links for. And it's giving you the
3:58highest quality ones. It's going to give
4:01you a score here. Again, this isn't
4:02connected to hrefs, but it's still
4:04giving you a score based on their site
4:06structure, based on social media
4:08presence, based on blog presence, a lot
4:10of different factors here. So, Claude
4:11does a pretty good job of giving you a
4:14good score and finding the best ones for
4:16you. And then it has the link to the
4:18guest post page. So, literally just go
4:19in here and link to it. Again, you can
4:21connect Gmail and have it do a draft for
4:24every single one of these, draft an
4:26email, and then you just go in and send
4:28it, which is awesome. So, literally, I
4:29could send out 20 guest posts uh
4:32opportunities in in literally probably a
4:34minute. Um, which is cool. So, this is
4:36really cool. And then the second part of
4:38it is workflow B. This is comp
4:41competition backlinks. So depending on
4:43your website, uh your niche, it's going
4:45to find again the top back links, the
4:48highest rank back links for your
4:50competition. So you can kind of look
4:52into these pages and these websites and
4:55see, okay, can I also get a backlink
4:58through them. So really, really
4:59valuable. It's still giving you a score
5:01uh of the top ones and it's keeping out
5:03the non uh top ones and then this push
5:06putting this into a document so you can
5:07download these CSV files as well uh for
5:10future reference. And then I would run
5:11this, you know, run this every couple of
5:13weeks because these are all going to
5:15change. These are all going to be uh
5:17different and um you know, backlinks are
5:19are constantly changing. So I would
5:20definitely do that. So this is way
5:22number one. The second way is even
5:24easier using Arvo. So this is the SEO
5:27machine, SEO tool that I use uh that
5:31these websites are also using that I
5:33showed you earlier to get a lot of
5:34backlinks and traffic. Um, and this is
5:37kind of still a sleeper, which I don't
5:38understand, but basically you can create
5:41SEO blog content on this website, which
5:44is which ranks because it's hitting all
5:46the AI bells and whistles, all the
5:48algorithm bells and whistles as far as
5:50the structure of the blog articles. You
5:52can integrate this with your website.
5:54It'll integrate with your brand assets.
5:56Um, so you can basically include your
5:59site map, your brand pictures, all this
6:01stuff. And then it creates these amazing
6:03articles that are uh have the proper
6:06structure to get ranked to get a lot of
6:09traffic and also to get linked back to
6:11to get additional backlinks. But that's
6:14not where I'm going with this. Where I'm
6:15going with this is they have a backlink
6:17exchange. They just rolled out. Now this
6:18is next level. The easiest way hands
6:21down to get back links. You literally go
6:22in here, you add your website URL, and
6:25then you save the changes and that's it.
6:27You sit back and watch the backlinks
6:29come in. All the thousands and thousands
6:31of users on Arvo that do this exchange
6:34are going to get entered in this
6:37database. Arvo is then going to analyze
6:40all of the potential backlinks. So when
6:42you produce content, Arvo is looking at
6:45all the backlink opportunities and
6:47putting those external links here in
6:50your content. When other people produce
6:52content, it's looking at the backlink
6:54opportunities and your potential website
6:57is in there. uh and then it could
6:59potentially pull from your website and
7:01then put that in a backlink opportunity.
7:03It's only doing higher DR backlinks.
7:05It's only doing relevant backlinks that
7:06apply to your business. Um so it's not
7:08always like a one for one, but it does
7:10usually if you do this you're you can
7:13get back links every single day. They'll
7:15just autopop populate and you can
7:17continue to check this. And here's an
7:19example of a website in the exchange
7:21getting a lot of backlinks. Um you can
7:23see May uh 21st they got two back links
7:27here. here. 19th they got two back
7:29links. The 18th one 17th they got two
7:3316th two 15th one 14th. So every day
7:38they're getting back links and literally
7:40just click the button. You just
7:41submitted your information. So this is
7:42the easiest way. You can pair this with
7:45the other backlink strategy and you're
7:47going to get tons of backlinks. Both
7:49work really well together. um this is a
7:51next level way to really improve your
7:53backlinks and really improve your
7:54authority and improve your traffic
7:57altogether. So hopefully that helps you
7:59guys out. Again, write prompt if you
8:00want the prompt below uh for the claude
8:03workflow which is awesome.
8:06All right, today I'm going to give you
8:08six amazing Claude prompts that will
8:11rank any local business. All you have to
8:14do is run these prompts. These are the
8:15next level and you will immediately get
8:18ahead of 99% of your competition. These
8:22are so good. So, let's just dive in and
8:24start talking through these six prompts
8:27today so you can start uh using them for
8:30your business. All right. So, the first
8:33one, the first one is probably one of
8:36the better ones and it is centered
8:39around your Google business page. So
8:42it's a Google business page page
8:44category a audit and this is the uh
8:48fastest possible local SEO win. So you
8:51can uh it analyze your Google business
8:53page and then talks about your
8:55categories what the primary category is
8:58and then your secondary categories. You
9:01know, most people pick their primary
9:03category when they create their their
9:05listing years ago, but they have no
9:08other secondary categories. And this is
9:10killing your Google business page. And
9:12when people are searching for you, you
9:13want your Google business page to pop up
9:15in the rankings first. That is what
9:17people see usually first. Even if you're
9:20searching, people are searching on Chad
9:21GBT or Perplexi or wherever, it's
9:23pulling your Google business page
9:25information. Um, so what this does is it
9:28reverses engineers every category your
9:30competitors are using and tells you
9:32exactly which ones to add in what order.
9:35Um, so Google doesn't flag the changes.
9:37All right, so here we go. Let's just try
9:39this out. We're going to paste it in
9:40here. Now, I'm going to give it uh So,
9:44if you do a search, this is what I'm
9:45talking about. These are what shows up
9:47first in Google a lot of the times. Um,
9:50so I'm just going to pick a random
9:53chiropractor here and we're going to
9:55just give it this URL to run with this
9:58prompt. Um,
10:01here is the business. All right. Boom.
10:04Boom. All right. So, what it's telling
10:06you to do is add these three categories
10:08today. Highest correlation, lowest risk,
10:10sports medicine clinic, pain control
10:13clinic, physical therapy clinic. Add
10:15these next week. Wellness center,
10:17massage therapist. So, it's telling you
10:18to do so you don't get flagged by Google
10:20for making too many changes too fast.
10:22Uh, and then primary category decision.
10:24Keep chiropractor as the primary.
10:25Obviously, don't swap that out. Um, and
10:28then here's a trade-off and why I'm
10:30certain. Here's the kind of the data
10:32behind it. That's pretty obvious. And it
10:34gives you up here keyword competitor
10:36spreadsheet. It gives you a template for
10:38category gap analysis of your keywords
10:43um, and why you should have it. And then
10:47basically it gives you categories I
10:49refuse to recommend without you
10:50verifying them live. Uh and then
10:53strategic reasoning why this stack wins
10:55for this for this company. Uh and then
10:58the next step. So here's the the next
11:00kind of thing that you should do uh in
11:03as far as the strategy. So pretty pretty
11:05simple stuff to implement but it's also
11:08really important because a lot of people
11:09are just they're really slacking on
11:12their Google business page and it brings
11:14in a ton of traffic. So there here's an
11:16easy audit for you guys to run uh and be
11:18able to fix that pretty quickly.
11:21All right, the next prompt is pretty
11:23next level. So this is a Google search
11:26cons Google search console gold mine. So
11:30basically this will take your page to
11:33keywords that are already ranking uh and
11:35give them a nudge. It'll help you jump
11:37from uh lower positions to higher
11:40positions. Most businesses are sitting
11:41on dozens of dozens of these and have no
11:43idea. This prompt pulls them out of
11:45Google Search Console, filters out the
11:47noise, branded queries, low intent
11:49searches, and hands you the exact title,
11:51tag, and meta descriptions that you
11:53should rewrite these pages for. Now, the
11:56key with this one is you have to run
11:59this one, but it's going to pull your
12:01Google Search Console. So, you actually
12:03have to log into your Google Search
12:05Console in Chrome, and then it'll work
12:08from that tab because it's going to use
12:11the Clawed Chrome extension. So, if you
12:13don't have the Claude Chrome extension,
12:14you need to make sure to get it. So, you
12:16need to go and just search for uh Claude
12:20Chrome extension. Here we go. Download
12:23this and then log into your Google
12:26Search Console. And basically, Claude
12:28will be able to scrape your Google
12:30Search Console for you with you being
12:33logged in to do this workflow. So, I'm
12:36not actually going to run this. This
12:37does take a little bit of time, but
12:38basically, it's going to pull the data.
12:40It's going to open Chrome, log into,
12:43well, you're going to be logged in, but
12:44it's going to pull this uh data. It's
12:46going to filter page two, gold mine list
12:48with these filters, average position
12:50between 8 and 20, impressions,
12:53Corey, not branded, Corey has commercial
12:56or transactional intent. It's going to s
12:58sort by impressions and take the top 20.
13:01Uh, and then it's going to give you a
13:02forensic audit per keyword. So for each
13:05of the top 20 keywords going to open the
13:07URL currently ranking for it and audit
13:09is the keyword in the title tag. Is it
13:11in the H1? Is it in the first 100 words
13:15current word count verse average top
13:17five pages of that query? Internal links
13:19pointing to this page current metad
13:21description schema present on that page.
13:23And then four, it's going to rewrite
13:25these for you. So literally it's doing
13:27all of the work for you. You just have
13:29to go in and copy and paste the new
13:31output. This one is really, really cool.
13:33This is next level because it's using
13:35actual data from your Google search
13:38console. Uh, and it's not that hard to
13:40do. Uh, it's also going to give you,
13:42yeah, here's the data. It's going to
13:43give you new title, new meta
13:45description, and then phase five, it's
13:47going to give you a 30-day sprint. So,
13:48what to actually do? So, week one, these
13:51changes, week two, week three, week
13:53four, and then for each fix, gave
13:55current state, new state, estimated, uh,
13:57and then here's some rules. So, here's
13:59your whole plan what to do for the next
14:0130 days. And this is going to
14:02drastically improve how you're showing
14:05up and how you're you're ranking. And
14:07it's it's all done for you. It's pretty
14:09crazy. Prompt number three is the
14:11competitor review sentiment mining. So
14:13reverse engineer the exact language your
14:16competition customers use, then pull in
14:19then put it in your copy. So you're
14:21using their own customer language and
14:23putting it back in. Um so most
14:25businesses write their website copy
14:27about themselves. the business that
14:29dominate write their copy in a language
14:32their customers actually use. So, this
14:34prompt reads 100 reviews per competitor,
14:37extracts the emotional vocabulary, uh
14:40the before state, fears, the outcome
14:42phrases, and the recommendation
14:43language, then rewrites your uh Google
14:46business page, description, homepage,
14:47headline, FAQ, and review request script
14:50that uses the exact language. These
14:52deliverables from three deliverables
14:54from one prompt. Almost nobody in market
14:56is doing this. So, this is super smart,
14:59super clever. So, let's copy this
15:01prompt. Um, and this one we can we can
15:04try and run so you can kind of see how
15:07it does. All right. So, we're going to
15:09paste it in here. And again, we're just
15:11going to use that same that same
15:13chiropractor business
15:15and see what it comes up with here. So,
15:19we're going to paste that in here. And
15:21boom. All right. [clears throat] This
15:23one I still can't get over how good this
15:26is. Um, so we did the full analysis. So,
15:29it pulled in the business intel for that
15:31business that I pasted in there. Uh,
15:33phase one, competitor sentiment pool.
15:35So, it cross analyzed 200 plus reviews
15:38AC across three competitors. And here's
15:41the emotional vocabulary. Five-star
15:43emotional language. Uh, it gives you the
15:46list of these before state fear. So, top
15:4810, what patients feared before booking.
15:51This is so valuable if you're using this
15:53language because it's the reason why
15:55people are not are fearful and why
15:58they're not booking, right? You want to
16:00overcome those fears as much as possible
16:02with your content and how you're
16:04structuring your your website, your
16:05Google business page. So, I've been to
16:07chiropractors before and they just kept
16:09making me come back for what for forever
16:12without actually fixing anything. I
16:14worried about cost. So all these fears
16:17outcome phrases top 15 specific outcomes
16:20customers mention felt better after the
16:23first visit plan pain-free after ex
16:26sessions. So these are really important
16:28uh recommended language exact phrases
16:30customers use when referring I've
16:32already sent my whole family to him. I
16:34would recommend him to anyone who is in
16:37pain and thinks they've tried
16:39everything. Uh and then fivestar verse
16:42three star language gap the trust
16:44triggers. So five-star explained
16:46everything, didn't feel rushed, give me
16:48realistic expectations. Three star felt
16:50rushed, kept pushing a package deal,
16:53didn't explain what they were doing. So
16:55this is really important. So the single
16:57biggest trust trigger in fivestar
17:00chiropractic reviews is communication.
17:02So this is something that we want to
17:03emphasize in our copy. Phase two, Miami
17:06audit gap analysis. So what's strong and
17:10what's missing? What competitors reviews
17:12say that yours don't? Uh phase three
17:15rewrites. So here is the Google business
17:18page descriptions, three versions,
17:20version A, version B, uh version C. Uh
17:25and then homepage headline for and sub
17:28headline and then variations, right?
17:29Using this information, social proof
17:31statements. And then here FAQ entries,
17:34you know, these are important to answer
17:36questions in this using this
17:37information. priority action list. Get
17:40Google reviews. Uh swap the homepage
17:42headline. Update your Google business
17:43page. Uh so here's the full intelligence
17:46report. Just kind of an overview. But
17:49this I mean this is kind of next level,
17:50right? This is people just are not doing
17:52this. And this in-depth analysis is so
17:56valuable, so important. Uh as you can
17:59see, I mean this this blows me away
18:00every time I do it because of the actual
18:03information uh that you get from it. All
18:05right, here's number four. service plus
18:07city landing page builder. So, Google
18:10ranks pages, not websites. If you don't
18:12have a page specifically about your
18:15service in your city, you will not rank
18:18for that search, no matter how good your
18:19homepage is. So, this prompt builds your
18:21entire location page stack in one
18:24session. So, it gives you a gap matrix
18:26and fully rewrites pages with FAQ
18:29schema, internal linking plans, and
18:31image alt text. Uh, so this is really
18:33important. every service. So, if you're
18:35in multiple cities or you have multiple
18:37surrounding cities, you should build a
18:39service page for each of those cities.
18:41And this is going to do all of that for
18:44you. It's going to give you all of that
18:45structure uh to be able to build out all
18:48of those pages. Um so, basically, we're
18:51going to run this. So, we're going to
18:52copy this.
18:55Um and then we are going to, you know,
18:58paste it into Claude. And we're going to
19:01use the same website that we've been
19:04using on this chiropractor website that
19:08is in Miami. And if they're watching,
19:11which I have no idea, they're going to
19:13get a lot of help because we're doing
19:14this this whole analysis for them. All
19:16right, here we go. Here is the local SEO
19:20local page builder for this company. So,
19:23it has uh phase one site audit and gap
19:27map here. uh basically mapping out all
19:30of the services currently on the website
19:32and the URLs dedicated page then the gap
19:36ma ma matrix if I can talk uh where it
19:39has basically all coral gables missing
19:41coconut grove all the the areas local
19:44like close they're missing pages for so
19:4715 missing pages 15 ranking
19:49opportunities
19:51uh and then basically it's going through
19:53the publishing order of what they should
19:55do first what page and why so there's
19:58the whole list. Uh, and then it
20:00basically has the page copy. So, here's
20:03page one, all the copy. This is all
20:05written out for you. Literally, you just
20:06have to copy and paste this into a new
20:08page. Uh, here's the FAQ schema. Uh,
20:12page two, you know, page three, you
20:15know, all it gave all the pages. So,
20:18this is crazy. Um, so we're going to
20:20scroll down. Here is more pages. More
20:24page. So, this the whole plan's written
20:25out for you. Um, and then at the end,
20:29confirm each page is local angle. Um,
20:33here is the supplemental notes. Okay, so
20:35it's just it's just notes at the end.
20:37So, yeah, you can just download this uh
20:39and implement it. Pretty pretty easy,
20:40but it did all the heavy lifting for you
20:43uh in a couple of minutes. Um, pretty
20:46pretty awesome stuff. The fifth prompt
20:48is a local citation audit. So, basically
20:50what this is going to go through, I'm
20:51not going to run this because it's
20:53pretty self-explanatory,
20:55but basically this is going through and
20:57finding all of the websites that are
21:01linking or are using your uh your name,
21:06your website, your address, and making
21:09sure that that is aligned across the
21:11board because a lot of people uh are
21:14having conflict between their name. So
21:16their name has uh a little bit of
21:18difference. Their street address is
21:20abbreviated. It says sweet and then it's
21:22abbreviated. So you want to make sure
21:25that your name, your website, your
21:27address is the same across wherever it's
21:28listed in all the directories. So this
21:30is going to do that search for you. Um
21:32and then basically find out where the
21:35there is differences as far as looking
21:38at Thumbtac, Angelus, Home Advisor. So s
21:41depending on your industry, you're going
21:42to be listed in different directories
21:43and places. Um, so then it's going to
21:46see where you're listed and if there's
21:47any discrepancies. So literally all you
21:49have to go in is fix the discrepancies
21:53like where it's going to give you high
21:54priority fixes, uh, what you should
21:56clean up, exact fix instructions,
21:59missing high value listings, um, so
22:02where you have no listings at all. So
22:04this is kind of taking it to the next
22:06step like making sure that there's
22:07consistency and then where are you
22:09missing that you should be listed in?
22:11Which directories for your industry?
22:14Those are easy backlink opportunities.
22:16That's a easy authority builder. So,
22:18it's going to give you all of that
22:20information. So, this prompt is really,
22:21really powerful uh to run because it's
22:24basically just a quick audit with some
22:26extra ump to get listed in other places.
22:28Now, the final one, this is one of my
22:31favorite ones. So, this one is pretty
22:34next level, and this one takes a little
22:36bit of time to run, but basically, it's
22:38going to get your business context
22:40right. It's going to do a competitive
22:42analysis and opportunity analysis on all
22:45your competition. And then it's going to
22:47come up with a blog title and keyword
22:49list where you should be building out
22:52your blog articles. And this is going to
22:55match and do a good job of matching a
22:57search intent, but also interlinking
22:59with your service pages and your content
23:01clusters. So, it's going to build out
23:03all of that information for you. And
23:05then you just have to create the content
23:08around these clusters and it's going to
23:12give you all of where you should be um
23:16which keywords you should be focusing
23:17on, how your keywords should be
23:19structured, how your blog should be
23:20structured and then you can just go in
23:22and build them out and get those ranking
23:24opportunities and those traffic
23:25opportunities. Now, as a bonus, if you
23:28want to, you can take that information
23:30and build out those blogs, or you can
23:31link with a website to build them out
23:35for you. So, I use Arvo to build this
23:37stuff out. You could use Claw to build
23:39out your websites, but it's not going to
23:40have the SEO bells and whistles. It's
23:42not going to have the SEO structure.
23:43You're going to have to build that out
23:44manually. Whereas, if you're using a
23:46website like Claude, it'll do that for
23:48you. So, you can go in here and manually
23:50put the keyword and the title, add your
23:53brand assets, and it'll create the uh
23:56articles for you because you can add the
23:58nice thing about this is you can
23:59interweave all your brand assets, your
24:01your website, your knowledge base, you
24:03know, all of that stuff. So, when you're
24:05creating an article, you can go in here
24:07and add in your knowledge base. So, you
24:10can add in your website, you can add in
24:11your call to action, your internal link
24:13with your sitemap. So, when it's creates
24:15articles, it's going to have your assets
24:18already in there. It's going to link to
24:19your money page. It's going to link to
24:20all uh all of your other pages um to get
24:24that the the most bang for your buck.
24:26So, it creates these articles and again
24:28you can open these up and kind of see uh
24:30all the bells and whistles here,
24:31metadescription, H2s, H3s, internal
24:35links using your sitemap. So, all the
24:37important stuff that Google uses and AI
24:40use to rank and show and AI citations.
24:42Now, if you want to take this to the
24:43next level, this prompt has the ability
24:46for you to integrate with Arvo using the
24:49API. So, you get the API here. Um, and
24:52then basically you can integrate with
24:54Arvo. So, what this will do is you can
24:58publish the articles. It'll do this
25:00analysis and then you can tell it to
25:02link to Arvo's API and it'll publish
25:04articles for you through Arvo and then
25:07you can link Arvo to your website. So
25:09basically it's a full it's fully
25:12automated. So you can make it fully
25:14automated if you want to use their API
25:16where it'll create the articles in here.
25:18Uh and then you connect this to your
25:19website and automatically create the
25:21articles and then publish your website
25:23which is awesome. It's all you know it's
25:26all using Claude's brain next level
25:28stuff. Now, as a final bonus, this
25:31prompt also includes the ability uh to
25:35post social media content using your RSS
25:38feed. So, what this will do is it'll
25:40pull out your RSS feed where your where
25:43your articles are being created. Uh and
25:45then it'll create social media posts and
25:48then publish them using Blowto's API.
25:51So, two tools. Again, you're if you're
25:54using this to publish articles, your RSS
25:57feed is going to have those high quality
25:58SEO articles there. And then we're
26:00taking those articles, creating social
26:03media posts, getting more bang for our
26:05buck, and then we're publishing via
26:07Blato's API. So, Blato is a really cool
26:11website that I use. This is all
26:13scheduled through this Claude workflow
26:15um from pulling this information from my
26:18RSS feed. So, it's easy. Again, Claude's
26:21going to ask you for this stuff. You
26:22just go in, give it your claude uh your
26:25API key here, and then it'll pull that
26:28information and create the social media
26:30content. It'll also pull the images from
26:32your from your articles to use in the
26:34social media content, or you can have it
26:36create new images, whatever you want to
26:37do. Uh so it's a fully automated content
26:40engine. This whole prompt, again, you
26:42can piece it out and use what you want.
26:43If you just wanted to create the keyword
26:46lists and blog titles, you can do that.
26:48If you want it to be fully automated via
26:50Blow or via Arvos's API, you can do
26:53that. If you want to also include the
26:55social media part, um you can you can do
26:58that as well. This one's probably my
27:00favorite one just because it saves me
27:01hours and hours of time to create social
27:04media content um that does really well
27:08and then to create blog posts that rank
27:10my websites better uh and then gets me a
27:13lot more traffic. So, that is it.
27:15Hopefully that helps you guys out. the
27:16the links to if you want the prompt,
27:19type prompt below. I will send you the
27:21list. Arvo information is below. Blato
27:24information is below. Uh these three
27:26tools are really all you need to
27:28substantially grow your business. Uh I
27:30use them every single day, but these
27:32prompts are next level.
27:36All right, this is a fun one. I'm going
27:38to give you three prompts I gave Claude
27:41to add an extra $10,000 in monthly
27:44reoccurring revenue to my business in 30
27:46days using nothing but SEO and free
27:50organic traffic. These are the same
27:52prompts I now use and run for SEO every
27:56in every single one of my businesses to
27:59grow and improve traffic, improve
28:02ranking, you know, all of the things
28:04that we want to get at the end of the
28:06day. These prompts force you to pick
28:09keyword clusters. They force you to do
28:11the things that will cause your tra your
28:15traffic to grow and your business to
28:17grow. And make sure you stay to the end.
28:19I'm going to give you a bonus prompt
28:21that really helps you cut your content
28:23plan in half and keeps only what you
28:26actually need, what actually ranks and
28:29what actually converts. Let's go. All
28:31right. The first prompt is the
28:33opportunity finder. So, this looks to
28:37find you SEO content angles that could
28:40generate your first $1,000 in monthly
28:43reoccurring revenue within 90 days. Both
28:46angles must target keywords you can
28:48realistically rank for without high
28:50domain authority, be tied to a product,
28:52service, or affiliate offer you can
28:54monetize, have proven search intent, and
28:56be publishable within 7 days. And then
28:59the key to all this is asking it for
29:01clarifying questions until you're 95% or
29:04more confident. That's the next level
29:06nugget of really any prompt to get the
29:09most out of it. A lot of people do
29:11prompts very generically and they get
29:14generic results. This is how you get the
29:16most out of it. So let's start with this
29:17one. We're going to pop this into Claude
29:20and go from there. All right, let's hit
29:21enter and run this prompt. All right. So
29:23now it's going to start asking me the
29:26questions to get this running. Um, so
29:29what's your existing platform? Existing
29:31site. Let's just do existing site. We're
29:34going to do let's just I'm going to do I
29:36already have this business that I'm
29:37going to do it on which is going to be
29:40this plumbing business just as an
29:42example cuz a lot of you guys have like
29:43local businesses. This works for for
29:45local whether you're doing local or
29:48online only SAS whatever the question
29:50whatever the case may be. Uh trades.
29:53Let's just do this.
29:55Next. Uh what's your preferred
29:57monetization path?
30:00Uh services. Let's just do services. All
30:03right. Specific trade. We're going to do
30:06plumbing. What's the graphical scope of
30:09your service? Local market. You know,
30:10we'll do local. Uh what's your typical
30:13client worth per month? Uh let's just
30:16say
30:172 to 500. Existing site. Do you already
30:21have an existing site? Yeah, existing
30:23site in the same niche. All right.
30:26What's the specific trade? Let's just do
30:28plumbing. Uh, let's just do residential
30:31homeowners. What service generates two
30:33to five reoccurring maintenance
30:34contracts? Emergency installation. Let's
30:38just do installation. Some of these I'm
30:39guessing on. Obviously, you're going to
30:40know better for your for your specific
30:42niche. All right. Which installation
30:44services has been most profitable? Water
30:46heaters, water filtration, softeners.
30:51Uh, let's just do water filtration. Uh,
30:54roughly how big is your metro? It is
30:58very large cuz this plumber is in Miami.
31:03So, let's just do
31:08let's just do Miami. [laughter] I don't
31:10know if it's large or super large. All
31:13right, here we go. Here are the the
31:15angles uh that it wants me to go with
31:17for the for the questions that I
31:19answered. So the first is hard water has
31:22the targeted keywords low diffic diff
31:25difficulty real local intent is Miami
31:28water hard Miami water hardness.
31:31I know uh just being in Florida that
31:33hard water is a thing. So this is a a
31:36pretty big business. Cornerstone article
31:38publishes in 7 days. Uh here it kind of
31:41gives you the the outline of this why
31:43this converts math to 1K. Uh angle two
31:46and buyer guide comparison. Um so people
31:50who are almost ready to buy type
31:52comparisons into Google Culligan verse
31:54Connecticut Miami. So like versus these
31:56articles usually do really well because
31:58they're super informative and people
31:59always want to compare stuff together.
32:01And here's the targeted keywords um that
32:04you can use to generate this stuff.
32:06cornerstone article information uh and
32:09then why these two work together um and
32:12then two things I'm assuming you can
32:14actually install water softeners your
32:17existing site has at least basic local
32:19SEO setup and you can the nice thing
32:21about these products is you can push
32:22back like I don't like this idea give me
32:25some other ideas or if you need these
32:28two things you can dive into these two
32:29things be like oh my my my site is not
32:33set up here's my site can you help me
32:35set it up. So, it'll help you kind of
32:38get things prepared and take it to the
32:39next level. So, all you have to do is
32:41take these and create content. Now,
32:43Claude can create these articles for
32:44you. I don't create articles in Claude
32:46just because I would have to go in, copy
32:49that article, publish it in my website,
32:51do all the backend
32:54uh structure, do the internal linking,
32:56external linking, H1s, H2s, H3s,
32:59metadescription, all text. I would have
33:01to do all that SEO structure manually.
33:03So, I don't like to do that. Um, so I
33:06use a program for that before we dive
33:08into the next prompt. The next one's
33:09really good. Um, I use Arvo to do that.
33:12So, literally, you could just take those
33:14keywords and generate an article, do the
33:17SEO keyword and the title it's giving
33:19you and basically generate an article.
33:21So, when you generate the article, you
33:24can go in here and configure the article
33:28however you want. So you can go in and
33:32basically give it your own knowledge
33:33base. So you can connect it to your
33:35website. So it's using that information
33:37along with the other information that
33:38you're giving it to create the articles.
33:40Uh you can also give it a call to
33:42action. Book here, buy here, and you can
33:44internal link. This is next level. So
33:46internal links with your sitemap. So
33:48it'll link to the article to your other
33:50pages, your money pages, your buy pages.
33:52Uh it'll externally link to trusted
33:54sources. You can use your own images or
33:55it'll generate them for you. you can use
33:57your own YouTube or it'll add in a
33:59YouTube video if you want that. So, out
34:00of the box, it creates articles with all
34:05the SEO bells and whistles. Um, which is
34:08really nice. So, here's one for like
34:10lawn service in Miami. You can open this
34:11up and kind of see and this integrates
34:13with your website. So, you can have this
34:14auto post to your website. So,
34:16metadescription, H2s, H3s, all text. It
34:18builds this for SEO with all the
34:21structure that AI and Google are looking
34:23for, but it's automatic and you can set
34:26it up to automatically um post to your
34:29website. Uh so that's what I use and
34:32that's how I would use the outputs for
34:34this to make it a lot easier. The other
34:36uh the next one is the role model. So
34:38who is the single, this one's really
34:40really powerful. Who is the single most
34:41successful SEO operator or content site
34:44owner I should study to make this
34:46happen? limit it to one person or site.
34:48Show me exactly what they did in their
34:50first 90 days and
34:53uh that I should replicate. So, this
34:54gives us some additional information of
34:57things that we could try um with our
35:01niche. So, here we go. We're going to
35:03paste this in here and we're going to
35:05hit enter. All right. So, here we go. Um
35:08this is the output it gives me for your
35:10exact situation. local trade, service,
35:12monetization, plumbing, water, softener,
35:14installs, local syrups. Single person
35:16used to study as Nick Huber at sweaty
35:19startup, but not for the reason most
35:21people cite him for the storage business
35:23and Twitter persona. Study him
35:25specifically for what he did with this
35:28company. Bold SEO and the playbook he
35:30dominated for ranking local service
35:32businesses, right? So, this is pretty
35:34cool. Um, so why him over obvious
35:36alternatives? So, basically it gives the
35:38reasons why. Um, and then here's where
35:41this gets next level. What Hubra did in
35:44the first 90 days and what you should
35:45replicate. So, days 1 through 14,
35:48foundation. Um, so replicate Google
35:51business profile setup, nap citation
35:53cleanup, uh, 10, Google reviews, uh,
35:57days 15 to 45 money, one ultra strong
36:01service page, and then three to five
36:03neighboring landing pages, uh, and then
36:05one trust page. So, this is fantastic.
36:08This is next level SEO. So, if you
36:10really want to get a lot more traffic,
36:12having service pages for every local
36:14area around you is is really key. Um,
36:18and then replicate two cornerstone blog
36:21post, which we already talked about in
36:22the first step. Local link building. Uh,
36:25here's what you should do as far as
36:26local link building review velocity.
36:28That's always important. G GP uh GP GBP,
36:33holy smokes, I can't say that. Post
36:35weekly. So, Google business page post
36:37weekly. Uh, and then what Hubert
36:39explicitly does not do, and you
36:41shouldn't either, he doesn't chase
36:43national keywords, stay local, he
36:45doesn't buy back links, he doesn't pump
36:47out 50 blog posts. Quality is important.
36:50He doesn't obsess over keyword tools.
36:52Uh, and then the single most important
36:54lesson from him. So, in local services,
36:56your Google business profile is your
36:57homepage. Your website is the backup.
37:00Uh, and then here is a caveat. So,
37:02really good. This gives you a 90-day
37:04action plan of pretty easy things that
37:07you can go in and start chipping away
37:08at. All right, so that's really helpful
37:10information. Now, the last one is going
37:12to be this one. 30-day money plan. So,
37:15pretend you're that person. Create a
37:1730-day SEO content plan that needs less
37:20than $5 upfront and gets me into my
37:22first ranking article or first dollar of
37:24organic revenue as fast as possible.
37:26Publishing must start on day one. No
37:28research phase longer than 40 hours. 48
37:31hours. So, this is really good. We're
37:32taking that 90-day plan and then asking
37:34them to break it down into a 30-day plan
37:37uh and a 30-day content plan. So, let's
37:39pop this in there and see what it comes
37:41up with now. All right. So, here we go.
37:42So, now it's tell it's asking like uh
37:45Nick Huber cutting the fluff. You're a
37:47Miami plumber. You install water
37:48softers. You want first ranking in first
37:50dollar in 30 days under 500 bucks. So,
37:53here we go. Here is brutal truth. You
37:56will not rank a brand new blog post in
37:5830 days through pure SEO. anyone telling
38:00you that otherwise is selling something.
38:02What what you can do is in 30 days is
38:04rank your Google business profile and
38:06your service pages locally get found
38:09close one job that's your first dollar.
38:11The blog content is your 60 to 180day
38:14plan. We do both but Google business
38:16page work is what pays in 30 days. Uh
38:20and then it does a bud budget allocation
38:22here. bright local citation, stock of
38:25branded yard signs, Loom for videos,
38:29domain, Canva Pro. So, some of these you
38:31may or may not need. This is just a um
38:34this is just kind of an overview of
38:35things you might need. And then this
38:36breaks this down into 30-day plan. One
38:38to two is foundation. Uh day one, Google
38:41business profile, write your service
38:43description. So, it break and then it
38:45breaks it down into morning and
38:46afternoon. Um which is crazy. All the
38:49things you should specifically do. I
38:51mean, it's laid out. You're not having
38:52to guess on any of this. It's laid out 1
38:542 3 4. Um, day 2 morning, day 2
38:58afternoon, uh, days 3 through 7
39:01neighborhood pages. So, here's the
39:03breakdown of your site. So, basically,
39:06you're doing around Miami. There's Coral
39:07Gables, Pinerest, Kendall, Dorl, Bickl.
39:10Um, pick the five where you want jobs.
39:13Obviously, you most local businesses,
39:15they're not just focused in one area.
39:18They're surrounding areas. So it's you
39:20need to focus on all those. Publish
39:21first cornerstone blog post. Um 8
39:24through 14 reviews local links push. So
39:28local link plays email five local Miami
39:30real estate agents local little league
39:33team Miami date chamber of commerce. So
39:35it's specific to the local area which is
39:36really cool. 15 through 21 first lead
39:39second cornerstone.
39:41Um so it's talking about blog posts
39:44again. Uh and some other things that you
39:46guys should do. Uh and then Google
39:48business posting habit 22 through30
39:51compound measure. So outreach number two
39:54measurement and triage u measuring you
39:56know what queries are showing up for um
39:59in your Google search console and then
40:02what I'd bet you're hitting in 30 days
40:0315 to 25 Google reviews money page index
40:06and ranking Google business page showing
40:09in local threeack 15 inbound leads one
40:12to three closed jobs. Um, so what I do
40:15not want to see you doing, buying back
40:17links, uh, writing uh, a lot of blog
40:21posts, hiring content writer, obviously
40:23that's not necessary now, accessing over
40:26keyword search. So yeah, great plan.
40:28Everything's broken out very
40:30specifically uh, in 30 days, which is
40:33crazy. Now, the bonus prompt, this one's
40:36killer. Uh, ask me three yes no
40:38questions to identify what will stop me
40:40from publishing this month. then cut the
40:42plan in half and keep only directly at
40:45least to rankings and revenue. So this
40:47is like kind of cutting it some more,
40:50right? Cutting through the fluff even
40:52more to kind of see what it does. So a
40:55lot of what AI does is it gives you the
40:57rosy fluffy version of stuff like, oh
40:59yeah, you can do this so super easy, but
41:01it's not giving you a lot of the pain
41:02points and a lot of the the stuff to
41:05that you're going to push back on like,
41:07hey, this isn't as easy as you're making
41:09it sound. What are some issues with
41:11this? So, this is kind of cutting
41:12through the fluff even more. Um, just to
41:15kind of see what we need to adjust in
41:18our plan before we start just diving in
41:20and spending a ton of time on things
41:21that we may not necessarily be uh
41:25needing to spend time on. All right, so
41:28the cut plan 30 days revenue only. Uh,
41:31some of this is probably going to be the
41:32same. Some of this may be cut down a
41:34little bit. Um, one to two. So, fix
41:37Google business page, write and publish
41:39money page. Uh text 50 past customers
41:42for reviews. Days 3 through 10 reviews.
41:46So get 15 reviews. Write one
41:48neighborhood page. Uh post on Google
41:50business page. So days 11 through 20
41:52write blog posts to reloc back links. 21
41:56close the loop. So basically this
41:57streamlines it. Can All right. It says
41:59can you realistically commit one hour
42:01per day every day for the next 30 days
42:03to this? Sure. Will you publish a 15word
42:07uh page you wrote yourself in one
42:09sitting knowing it's imperfect without
42:11editing for a week? Um I don't know.
42:14Maybe. Are you willing to text 50? Yes.
42:17All right. So, here we go. It just asks
42:18us those follow-up questions. Um not
42:20sure why, but hey, three for three. No
42:23blockers. Oh, so it's it's basically
42:25just asking me uh the yes no questions.
42:27I get it. Of like, hey, can I commit to
42:31this? Um so, tonight 1 hour, tomorrow.
42:34So then it's bringing in and out hourly
42:35as far as like, hey, here's your push to
42:37do these things. So streamlined the plan
42:40and revised the budget a little bit. So
42:42basically just cut and streamline what
42:43what the 30-day plan that I already had.
42:45Um, so we can really make sure that
42:47these are the things that we should be
42:49focused on for the next 30 days to get
42:52the most bang for our buck out of our
42:55business. So those are the prompts.
42:56Those are the flows that you should go
42:58through for your local business.
42:59Hopefully it helps you guys out. Again,
43:01uh there's a link below to Arvo. I use
43:02that for all my content. There's a lot
43:05of other SEO tools inside there as well.
43:07You LLM brand monitor. You can monitor
43:09your performance across LLMs. Uh there's
43:12a backlink exchange in there. Uh not to
43:15mention uh there's other features in
43:18there. You can integrate with your uh
43:20website to publish content. You can set
43:22this up completely 100% automated uh for
43:26content to to grow. But this is the
43:28cornerstone of most local businesses.
43:30Uh, so I thought this is really helpful
43:32uh and really intriguing and a great
43:34exercise to go through with all of your
43:37businesses to kind of make sure you're
43:38on the right track and you're using your
43:41time the most effectively. So hopefully
43:42it helps you guys out. All right, the
43:45new goals feature inside of Claude is
43:48absolutely next level. It's amazing and
43:51it takes Claude to another universe.
43:55basically uh unlocks uh a lot of
43:58different things that I'm going to talk
43:59about in this training and you can use
44:01it for anything. Uh makes it 5, 10, 20x
44:06better. So, I'm going to talk about what
44:09it is, how to use it. I'm going to give
44:10you the prompt protocol to use it, and
44:12I'm going to specifically give you an
44:14example uh related to SEO and how you
44:16can use it to grow your business, which
44:18is really, really good. Um but you can
44:20use it for for any part of your
44:22business. It's very actionable. So,
44:24let's dive in. All right. So, what is
44:26the goals protocol? What does this mean?
44:29You know, it's we think of a goal. It's
44:30like, okay, I want to lose 10 pounds of
44:32weight uh in a month. You know, that's
44:35that's a goal. Well, it kind of works
44:38the same way, but there's a specific
44:40protocol for each letter uh in in the
44:44goal protocol um that we are going to
44:47talk about to set this up uh so it works
44:50for you, for your business. So, first
44:52and foremost, and this is like taking it
44:54from just a prompt to a whole another
44:57level. Uh, and this is why this is so
44:59valuable because a lot of people are
45:00just now learning how to prompt. This is
45:03taking it to the the next stage well
45:05beyond that. And if you know how to use
45:07this, you're going to be able to beat
45:09anyone else is just doing normal
45:11prompting. So, first you got to have and
45:13this is the five components of of the
45:16goal protocol. First is a goal
45:18statement. a one sentence action verb to
45:21first names a deliverable deliverable
45:24fits on one line. Uh the O is the output
45:28spec exact file name format schema. The
45:32evaluator can only audit uh what you
45:35specify. Uh A is the acceptance criteria
45:39number checklist. Every item must be
45:41answered. Answerable with a yes, no or a
45:45number. The L is limits and constraints.
45:47what not to do, forbidden actions, scope
45:50walls, resource caps, and then s stop
45:52and verify. So, force the agent to list
45:55evidence for each uh criterion before
45:58declaring done. So, this is the goal
46:02protocol. So, why is this? What does
46:03this all mean? Why is this different
46:05than just a normal prompt? Well, the
46:07main difference of a goal protocol is
46:10that you're going to have a worker agent
46:13here that's working on the actual
46:16output, working on the goal. And then
46:18once the worker agent reads, writes
46:21codes, runs commands, edits the
46:23deliverable, um, it iterates turn by
46:25turn until it believes the goal is met.
46:28Then where this is like a normal prompt,
46:30you put in a prompt and you get an
46:32output, right? Well, this worker agent,
46:34if you have the go go goals protocol, is
46:36going to send it over to the evaluator
46:38agent. The evaluator agent is then going
46:41to it's going to call it's going to
46:43start a new session with the evaluator
46:45agent uh inside of the chat. You're not
46:47going to see this. And then it's going
46:49to be independent, no memory of the
46:51work, and then it's going to audit the
46:52deliverable against the acceptance
46:54criteria one by one. So, whatever goal
46:57criteria you put in, it's going to audit
47:00uh and then it's going to decide is the
47:02goal complete or send it back. So, if
47:04it's not meeting the criteria, it's
47:06going to send it back over here to the
47:07worker agent. Uh and then the worker
47:09agent is probably if it's not complete,
47:11going to have to involve you. It's going
47:13to ask you more questions, more
47:14criteria, whatever the case may be.
47:16Then, it's going to send it back to the
47:17evaluator evaluator agent. Is it
47:19complete? Is it not complete? And if it
47:21has to send it back again, it will.
47:23Chances are it probably won't send it
47:24back again, but it may. Um, and then
47:26it's going to mark the goal as complete.
47:28So, this works so much better than just
47:30a normal prompt because it's bouncing it
47:33off the evaluator agent. So, the output
47:36is going to be 10 [clears throat] times
47:37more better. 10 times better, not more
47:40better, 10 times better, 20 times
47:41better. It's just going to the output's
47:43going to be so so much better than
47:45before. Uh, so here's like if you if you
47:48do um fail, here are the common reasons
47:51that it fails. just to kind of give you
47:53an idea. So, multiple goals jammed into
47:56to one. Um, so you got to split this up
47:59into different sequences. You can't have
48:01multiple goals in one. It's going to
48:02it's going to mess it up. Uh, it it may
48:05have it may be too vague. There's no end
48:07state. Um, don't make it too long. Uh,
48:11missing step. There's no acceptance
48:12criteria. Agent agent runs out of
48:14tokens. Uh, it doesn't can't complete
48:17it. Overpacked 47 criteria. So, we got
48:21to keep it simplistic. So, this is why
48:23you want to make sure to meet these five
48:25components. Uh, here are three tests
48:28that every prompt must pass. So, we're
48:30going to I'm going to give you a prompt
48:31to actually a prompt outline so you can
48:33do this. But here are the tests to kind
48:35of know like is my prompt good? Is it
48:37going to be a good goal prompt? So, a
48:39stranger test. Could the stranger read
48:41this prompt and know exactly what done
48:43looks like? If they ask follow-ups, your
48:45criteria uh is weak. So, if they don't
48:48understand it, spreadsheet test. Could
48:50you put every acceptance criteria in a
48:52spreadsheet column with a yes no
48:54answers? Fuzzy words fail the test.
48:57Runway test is if the agent misrep mis
49:01uh interprets in the worst way would
49:05your constraints catch it within a few
49:07minutes. If not, you got to add more
49:08guide rails. So, it's all part of
49:10building out the prompter prompt uh the
49:12proper prompt. All right. So, here is a
49:15good versus bad prompt.
49:17So, you would start in claw by doing the
49:19front/goal. This is how it knows that
49:21you're doing the go go goal protocol.
49:23And then you say, find me some key words
49:25for my dog grooming business and make
49:27sure they're good for SEO problems.
49:30Vague verb, no output spec, no
49:32acceptance criteria, no constraints, no
49:34stop condition, agent will guess wildly.
49:37So, this is a lot of times how people
49:39are prompting, which is a problem in
49:41itself, but if you're using the goal
49:42criteria, it's a huge problem because
49:44it's not going to give you a very good
49:45output.
49:47So a better goal prompt uh would be this
49:51one. So goal build a local SEO keyword
49:55list for blank business name in blank
49:57location. the output file keywords CSV
50:02columns intent format right and then the
50:06acceptance criteria at least 25 keywords
50:08in the file at least 15 keywords uh have
50:11no um KD greater than 30 all keywords
50:16contain a local modifier no keywords so
50:18you're giving it the acceptance criteria
50:20very specific constraints do not include
50:22out of the area keywords do not suggest
50:25titles over 60 characters maximum 50
50:27keywords total Stop and verify before
50:29declaring complete list each acceptance
50:31criteria with evidence then hand to the
50:34evaluator. So this is very very
50:35specific. You can see lots of uh has the
50:38output acceptance constraints stop and
50:41verify. This doesn't have any of that.
50:43So very very weak. So you can see why
50:45this one fails. Uh this one does a good
50:47job. Uh here is a template that you can
50:50use to write out these. And then we're
50:52going to run this so you can guys can
50:54see kind of how this works. But goal and
50:57this makes meets the whole criteria. So
50:59if you follow this, you're going to be
51:00good to go. Goal, output, acceptance
51:02criteria, constraints, stop and verify.
51:05And the nice thing about Claude is that
51:08you can put this criteria in there and
51:10be like, "Hey, I'm trying to run a goals
51:13um I'm trying to run the goals protocol.
51:15Here's the template that I want for my
51:17prompt. Here's what I'm trying to do.
51:19Can you write the prompt?" And it'll
51:20fill this prompt in correctly. And then
51:23you run it. Uh, so that'll help you
51:25speed this up as well because you got to
51:26use uh Claude in the right way. So
51:29here's what we're going to do. So we're
51:30going to use this uh we're going to use
51:32this prompt here and we're going to run
51:34this for SEO and then I'm going to show
51:36you a bonus tip on how to use this
51:38information. All right, so we're going
51:39to go to Claude. We're going to paste
51:42this template in there. Um cuz I'm I'm
51:45just using this for SEO, so I'm not
51:46going to change any of this stuff. Uh
51:48and then we're going to grab Let's just
51:50grab a business here. This is like an
51:52HVAC business. Um, and then business
51:54name and location. So, we're just going
51:56to do
51:58uh business. I'm just going to paste
52:02this URL here.
52:05And then location. I think this is in
52:07Miami. And then here we go. So, we're
52:10going to run this goal protocol. And
52:12again, you want to start at front/goal
52:14so it knows that you're running this
52:17protocol. All right. Here we go. Here is
52:20the it ran through all that workflow and
52:23built out the structure. Uh and then all
52:26the checks passed program
52:28programmatically because we set it up
52:30the right way, right? It didn't get
52:31kicked back. Um so here's the stop and
52:35verify. So here's the checks behind the
52:37scenes that this goes through. Stop and
52:40verify the criteria, the status, the
52:43evidence, uh and they all passed, right?
52:45So then once it passes then it's going
52:47to send it uh through back to the worker
52:50to create the actual file to create the
52:54output that you wanted. Um and then here
52:57are the keywords that I asked for u by
52:59monthly estimated volume. This isn't
53:01connected to href. So this is kind of
53:03estimated based on the area based on the
53:05website um based on its own analysis but
53:08it's usually pretty close. It does a
53:10really good job with this. Uh, so here's
53:11the keywords, monthly volume, KD score,
53:14intent, uh, and then suggested title.
53:17So, this is really good if you're doing
53:18SEO. Um, I've already ran this with
53:21several businesses to get these
53:23keywords, which is really, really good.
53:24Um, and it has this whole list that it
53:28ran through. So, this is a lot better.
53:29So, if I just ran the prompt like find
53:31me keywords, uh, it's very basic. It's
53:34not going to be as in-depth as it as
53:36this. So, this is why this is so
53:38powerful. So then as a bonus tip, if
53:40you're if you're have a business, your
53:41local business or you do SEO, even if
53:43it's not local, you can take these and
53:45then create content around them. Um
53:47because has a high monthly volume, a
53:50high KD score. Uh and it's
53:51transactional. So this is really really
53:55these transactional ones especially are
53:56really powerful for converting leads,
53:58for getting bookings, for getting uh
54:01clients. So you can take this keyword
54:04suggested title and create content. I
54:06can ask Claude to create like a blog
54:08article, an SEO optimized blog article,
54:10but it's not going to have like the
54:12internal bells and whistles, the SEO
54:14structure that AIs or Google is looking
54:17for. So, I use a tool Arvo to create my
54:20blog articles, which I've talked about a
54:22lot. I usually reference most videos to
54:24this because it's so good. It's so
54:27powerful. But you can basically take
54:28that, go in here, uh, put the keyword
54:31here, put the title in here, and create
54:33a bottom of the funnel high search
54:35intent article like one of these to be
54:39able to post directly on your website.
54:42So, if I go in here and here's ones like
54:44housing market statistics for like
54:46realtors. You can open this up, see kind
54:49of the meta description, H2s, H3s, alt
54:52text, internal linking. So you can link
54:54all of your assets, your site map, call
54:57your call to action, you can link your
54:59knowledge base, your site. So it's using
55:01AI, but it's using your own site uh
55:04website information to create these
55:06articles and then link everything
55:07together, which is really powerful for
55:09SEO. So you can go in here and you can
55:11configure this to your website and then
55:14it'll automatically post to your
55:15website. So this the link to this is
55:16below uh if you want to try that out,
55:18but that is the goal feature in a
55:20nutshell. Hopefully that helps you guys
55:22out.
55:23as far as this protocol. Um, if you can
55:26copy and paste this prompt, take a
55:28screenshot. Um, or if you write prompt
55:30below, I will I will share it with you
55:32to give you this uh prompt example that
55:35you can use in your own goal protocol.
55:37Uh, and then you can use this for
55:38whatever whether it's SEO, uh, business
55:41structure specifically, uh, you know,
55:43lead generation, whatever the case may
55:45be. There's a lot of use cases.
55:48All right, guys. This is a good one.
55:50Today I am going to give you the fastest
55:52and easiest way that I've found to fully
55:55automate 100% all of your social media.
55:59As a bonus, I'm going to give you a full
56:02content strategy workflow and plan so
56:04you can not only automate your social
56:06media, you can drive a ton of traffic
56:09back to your website and repurpose your
56:12social media off of your SEO. So, this
56:16is a fantastic strategy. I'm going to
56:18give you the prompt, the workflow, all
56:20the things that you guys need to need
56:21need to know. So, here's a website uh
56:24that we have on this strategy and you
56:27can see this is before we started the
56:28strategy. Not very much traffic at all,
56:31no AI citations. Then we started it on
56:34this strategy and look at how the growth
56:37has happened here. So, almost 16,000
56:40organic in organic growth, lots more AI
56:43citations. So they're getting a lot more
56:45traffic and this is the plan to do just
56:48that. So the programs that we're going
56:50to use are going to be cloud of course
56:52with a prompt and then we're going to
56:54connect via APIs to blow and arvo. So
56:58I'm going to go through all of this
56:59stuff. So the first thing that you need
57:01to do is you need to set up claude with
57:04the prompt. So here is the prompt. If
57:06you want this type prompt below and
57:08it'll give you access to all these
57:10prompts from Arvo, which there's a lot
57:13of them. All these are are amazing
57:16prompts for SEO and automation. The one
57:19we're doing is this one right here. So,
57:20basically what it's going to do is ask
57:22you for your business context. So,
57:23literally just copy and paste this
57:24prompt in the claw and then go through
57:26the steps. So, it's it's a very very
57:28easy cuz everything's set up. So, it's
57:29going to ask you for all your website
57:31URL, industry, niche, all that stuff.
57:34It's going to do a competitive
57:35opportunity research. So, it's going to
57:37research your competition, find gaps,
57:39find weak competitor gaps, keyword
57:41clusters, ranking opportunities. So,
57:43this does all the heavy lifting from an
57:44SEO standpoint for you. Then, it's going
57:47to generate your blog content. So, this
57:50is going to make sense from a social
57:52media standpoint in just a second. So,
57:53it's going to generate all your blog
57:55content, primary keywords, supporting
57:57keywords. Then, it's going to give you
57:59your content pipeline. So, we are using
58:03Arv the API to create this content. So,
58:06it's going to autopublish through Arvo.
58:09So Claude's, we're using Claude's brain
58:11mixed with Arvo's brain and all of your
58:14brand assets to create the content. And
58:16then basically once you have the content
58:18created, this is the first part of this.
58:20This is why this works so good. So this
58:22is creating your content, your blog
58:24articles, and your RSS feed. Even if you
58:26already have an RSS feed, that's where
58:27all your blog stuff goes. Then it's
58:30pulling your RSS feed to create your
58:32social media content. So you're
58:34optimizing it first with Arvo and
58:37Claude. So you're having high
58:40SEO rich content first and then you're
58:43repurposing it into social media
58:45content. So it's double, you know, it's
58:48a double whammy. So then it's going to
58:49create your social media content from
58:53your RSS feed. So it's going to be
58:54relevant. It's going to connect and then
58:57basically it's can create the visual
58:59elements for your social media or you
59:01can have it pull the visual elements
59:03from your blogs and then it's going to
59:05publish it via blowto. So that's where
59:07Blotto comes into play. You can also
59:10have Blotado create the graphics for
59:12you. So the workflow is seamless like
59:16this. So basically it's creating you're
59:18using Claude to create your blog RSS
59:22feed. So it's going to be very SEO rich.
59:25Then basically you're pulling extracting
59:28that information with Claude to create
59:32your social media posts. and your social
59:34media posts are going to connect back to
59:37your blog black back to your money pages
59:41on your website. And you don't have to I
59:43mean if you don't want to do the blog
59:45part, you don't have to. You can run
59:46this workflow as it is just on the
59:48social media. Like if you just want to
59:50do the social media stuff, you can do
59:52this right here and set that up and
59:54basically give it Blotto's API key. But
59:58let's just go through what this looks
59:59like once it's run. So once you run this
1:00:02or once you set this up as a skill. So a
1:00:04skill is something that you can just run
1:00:06over and over and over again. So once
1:00:08you have this set up, all you do is you
1:00:11just type in SEO content, whatever you
1:00:13name it. So I named it SEO content
1:00:16autopilot. So this is the full skill
1:00:18here, which it's going to just run this
1:00:21full prompt, all this stuff. So you can
1:00:25save this as a skill and then just run
1:00:26it every time. Again, alls I did to
1:00:28start it was copy and paste and tell it
1:00:31to create the skill. Then it's going to
1:00:32ask you for your API keys and then the
1:00:35rest is going to be done on autopilot.
1:00:38So very easy to do. And then once it
1:00:40creates, so with with Arvo, what you
1:00:42have to do, there's a link below to Arvo
1:00:44and Bloato. What you have to do is
1:00:47create integration and then you just do
1:00:50this API and give it the API key right
1:00:52here. So it's going to send it
1:00:53automatically. there is more of an
1:00:55expense to use Arvo's API. If you want
1:00:57to do it manually, you can do it
1:00:59manually. If you want to get a lower
1:01:00plan, it's going to still generate those
1:01:03keyword opportunities, those keyword
1:01:05clusters. So, you can go in here and
1:01:07basically just manually do it. You can
1:01:09do enter your SEO keyword and your
1:01:11title, hit add keywords, and then it'll
1:01:13go over here as an input, and then you
1:01:16can just generate the article, and then
1:01:18it'll generate it for you. Here's an
1:01:20example of some articles that it
1:01:22generated. So here's one for like
1:01:24Florida market, housing, statistics. You
1:01:27can see it adds the images. This is all
1:01:29designed for AI overviews, traffic, all
1:01:32the things. So you can open this up and
1:01:34kind of see the inner workings of it,
1:01:36all the SEO bells and whistles. So So
1:01:38this is why this is beneficial using
1:01:39Arvo because it's going to integrate all
1:01:41the SEO that you're not going to have to
1:01:42do. Sure, you can have Claude create
1:01:44blog articles, but it's not going to
1:01:45have all the behindthe-scenes SEO.
1:01:47You're going to have to do it manually.
1:01:48So, alt text, H2s, H3s, it's going to
1:01:52link to external sources. It's going to
1:01:54link to your site map. Because the other
1:01:56nice thing about this, like I was
1:01:58saying, is you can go in here and you
1:02:03can customize this to your brand. So,
1:02:06you can give it your knowledge base,
1:02:07your website, any training materials,
1:02:10you can format it, you can structure it,
1:02:12give it a call to action, you can do
1:02:13internal linking. So, give it your site
1:02:15map. So, it's going to link to all your
1:02:17pages, all your everything's going to
1:02:18link together. So, it's using your own
1:02:20assets to create the the blog articles.
1:02:22So, you're it's taken all the manual
1:02:24work out of it. It'll create images for
1:02:26you. You can use your own. It'll do a
1:02:28YouTube video, relevant YouTube video,
1:02:30or you can do your own. So, whatever you
1:02:32want to do there, and then you can have
1:02:34it configured. You can publish this
1:02:36automatically. So, if you want to use
1:02:37Arvos API, it'll send it here, create
1:02:40the article, and then autopublish it to
1:02:42your website. If you want to do it
1:02:44manually, you create it here and then
1:02:45you can have it autopublished to your
1:02:47website. Whatever, however you want to
1:02:49do it, whatever works for you and your
1:02:51budget. But there's two ways to do it.
1:02:53And you know, Arvo has a bunch of other
1:02:55resources in here. Um, they have a a way
1:02:58for you to get back links automatically.
1:03:00There's a backlink exchange, brand
1:03:02monitors, SEO reports, brand monitors,
1:03:05monitor LLM performance, so you can
1:03:07monitor your prompts, search terms that
1:03:09people are searching for, monitor how
1:03:11you're showing up. There's a lot of
1:03:12really cool resources here. Now, the
1:03:15next part of this is basically once
1:03:16you're using this to create your RSS
1:03:18feed that's very SEO friendly, that's on
1:03:20brand, you're using Claude to create
1:03:24your social media post from your RSS
1:03:26feed and then it's going to send it to
1:03:28Blowto. So, here is a whole month. This
1:03:31is all created with Claude. That prompt
1:03:33that I just showed you, all this was
1:03:35created with that and it's
1:03:36autopublishing it. So, you can set up
1:03:38time slots here. You can set up your
1:03:40weekly schedule or you can just have it
1:03:41publish whenever. That's totally up to
1:03:43you. And the nice thing is you can h
1:03:46have Blowado create the infographics. So
1:03:48there's a bunch of templates that you
1:03:51can use and just tell it because it's
1:03:53going to read the API documentation that
1:03:56you're going to give it via that prompt.
1:03:58And then you just tell it, I want you to
1:04:00create uh whiteboard infographics or I
1:04:02want you to create whatever these
1:04:04infographics. Just they all have a name.
1:04:06So it'll know. You just tell it like,
1:04:08"Okay, two of the two of the weekly
1:04:10posts I want whiteboard infographics.
1:04:13Three of the weekly posts I want top
1:04:15secret infographics. The other two posts
1:04:18I want classroom truck infographics."
1:04:20So, it'll send it over here. It'll
1:04:22analyze the concepts in your blog and
1:04:24then create the infographics. It's
1:04:26really, really crazy. It works amazingly
1:04:28well. So, here's an example of some
1:04:30infographics that were created. This is
1:04:33for for one of my clients. It's
1:04:34basically taking the concepts and just
1:04:36creating infographics. This is a this is
1:04:38a quote from from the articles more
1:04:40infographics. So this is all done
1:04:42automatically via that prompt which is
1:04:44really really nuts. And then you just
1:04:45run it whenever you want to run it and
1:04:47then schedule it whenever you want to
1:04:48schedule it. So to get Lotato's API you
1:04:51just go over here API and you just copy
1:04:53the API key and then you pop that into
1:04:56into Claude. So those are the components
1:04:59to connect everything together and
1:05:01completely automate your social media
1:05:04with Botato Claude and Arbo. This is the
1:05:07full package. This is only three that
1:05:09you need to substantially improve your
1:05:12traffic that you're getting,
1:05:13substantially improve your social media
1:05:15engagement and just automate everything.
1:05:17Everything is going to connect together.
1:05:18If you have a website and you do social
1:05:19media, it makes sense to connect all
1:05:21three of these together. And then when
1:05:22you want to run it again, you just go
1:05:23into Claude and you run it. And then
1:05:25basically the way that I do this is do
1:05:27this weekly. So every Monday I'll run
1:05:30this workflow, schedule everything out
1:05:32automate automatically. All my blog
1:05:34posts, all my social media posts for the
1:05:36week and then I just run it the next
1:05:38week. You could do it for a month if you
1:05:39want to do it that way. It'll do it for
1:05:41you as many times as you want. So it's
1:05:42really really cool. So you can set this
1:05:43up for yourself, for your clients,
1:05:45whatever workflow that you want. So if
1:05:47you want these prompts, type prompt
1:05:48below and you'll get access to all these
1:05:50prompts. Again, there's links to both
1:05:52Arvo and Blotado. This is the trifecta.
1:05:54This workflow is works amazingly well.
1:05:56I've been doing this for the last couple
1:05:58of months actually and it works
1:06:00amazingly well and people are still
1:06:02sleeping on this. So hopefully it helps
1:06:03you guys out. I'll be back soon with
1:06:04some more good stuff for you. Check out
1:06:05this other video on SEO uh SEO and
1:06:07claude. It'll help you out as well.

About this transcript

This page contains the full transcript of My 1,000-Hour Claude SEO Playbook in Just 60 Minutes by Tim The SEO Guru, generated from the public captions YouTube serves with the video. The transcript has 12,381 words across 1,735 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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