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MrBeast: If You Want To Be Liked, Don't Help People & I Lost Tens Of Millions On Beast Games! — Transcript

by The Diary Of A CEO · 24,077 words · 3,112 segments · language en · Watch on YouTube

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0:00[Music]
0:00there's a reason no one makes videos
0:01like me because no one wants to live the
0:03life I live or be in my head they they
0:04would be miserable are you
0:06happy
0:09um I I'm going to be honest so far more
0:13unhappy than happy well has it ever
0:15crossed your mind to quit YouTube as a
0:17whole oh yeah of course really yeah are
0:20you oh
0:24boy Mr Beast Mr Beast Mr Beast he is the
0:28biggest YouTuber on the planet and he's
0:30building Empires I mean is there
0:32anything this man can't do your business
0:34Empire is much bigger than most people
0:35realize yeah I mean I'm only 26 and we
0:38have the largest YouTube channel in the
0:39world and Beast games is going to
0:40shatter some pretty crazy records and we
0:42do nine figures and feasts but a lot of
0:44that stems from being a very confused
0:46child that's not fitting in that feels
0:47like a freak plus I really wanted to
0:49take care of my mom because when I was
0:5111 we literally went bankrupt and lost
0:53everything luckily it worked out and
0:55it's because I'm really good at
0:56obsessing over one thing more than
0:58anyone else on the planet like us 10
1:00millions of dollars zombies games but
1:01it's about making season one as good as
1:02possible and I just really love solving
1:04complex problems like how many kids do
1:06you think are in child labor in West
1:07Africa just on Coco Farms it's 1.5
1:09million and so with febles we were
1:11trying to get over a million kids out of
1:12child labor but the ironic part is the
1:14more I help people the more I get like
1:17I've read over 5,000 messages telling me
1:19to kill myself I mean there's definitely
1:21times where I would cry but if my mental
1:23health was a party I wouldn't be as
1:24successful as I am this is the price you
1:26have to pay but when is enough enough
1:27honestly
1:32this has always blown my mind a little
1:33bit 53% of you that listen to the show
1:36regularly haven't yet subscribed to the
1:38show so could I ask you for a favor
1:40before we start if you like the show and
1:41you like what we do here and you want to
1:42support us the free simple way that you
1:44can do just that is by hitting the
1:45Subscribe button and my commitment to
1:47you is if you do that then I'll do
1:49everything in my power me and my team to
1:51make sure that this show is better for
1:52you every single week we'll listen to
1:54your feedback we'll find the guest that
1:56you want me to speak to and we'll
1:58continue to do what we do thank you so
1:59much
2:00[Music]
2:03Jimmy we've really just only met and you
2:05are already to me a bit of a Rubik's
2:08Cube okay in so many ways and I've been
2:12trying to piece the pieces together to
2:15understand the the uniqueness of you
2:17because you're so unbelievably unique we
2:20just drove over here in the car and
2:21hearing you speak about the way that you
2:23view life and speaking to you yesterday
2:25on the phone I've I've interviewed
2:27hundreds and hundreds of people and I've
2:29never ever met someone who has the
2:31perspective on life that you have you
2:32you are truly
2:34unique what do I need to understand
2:36about your earliest years to understand
2:40who you are oh boy um yeah my earliest
2:44years
2:46I I'm just stubborn man I just never
2:49give up I mean there was there's no
2:51world where I ever would have quit I
2:53just I I mean we're just jumping right
2:55into it it's a great no intro or
2:57anything just boom this how you hold
2:59people um when I was 11 I just said I'm
3:01going to be a YouTuber I'm going to die
3:02trying and I meant it and there was like
3:05even if no one still watches my videos
3:06to this day I would still be going um
3:08and so people hate it but I'm just the
3:10most competitive stubborn person you'll
3:12ever meet and I just never give up where
3:14did that come from I have no idea to be
3:16honest it honestly it feels like it was
3:18just in my DNA and my bloodstream my Mom
3:21hated it growing up we'd always argue
3:23and like you know she has this thing
3:24where like once Jimmy sets his mind to
3:26something he just never stops and it
3:28would always piss her off CU when it was
3:30YouTube and she wanted me to be studying
3:32or things like that but I really don't
3:34know it's it's just always been how I am
3:35and I think a lot of people have these
3:37weird Tendencies and they tend to like
3:39try to like uh unlearn them and like I
3:42had phases in my life where I was like
3:43am I too extreme like people are very
3:46intimidated by me because I just am so
3:48obsessed with work and I'm so Allin and
3:50like is this like unhealthy should I try
3:53to be more like a normal human
3:54especially when I was a teenager it's a
3:56lot easier it's funny when when you're
3:58making lots of money it's like admirable
4:00it's respectable it's like look those
4:02are traits we want but when you're not
4:04successful you know you're a lunatic
4:06when you have all these traits and so
4:09back then I'd occasionally be like man
4:11like should I try to be more normal but
4:13I just could never do it anytime I tried
4:15to I mean i' I've mentioned this before
4:17but one of the like things that like I
4:20have a memory of that like really is
4:21burned in my brain is like people one
4:23time like a high schooler told me when I
4:25was in Middle School like all you do is
4:26talk about YouTube like do like know how
4:28to do anything else like like you're
4:30just like a freak and I tried to like
4:32watch South Park you know cuz that's
4:34what a lot of people in my school watch
4:35to fit in and I just couldn't I was like
4:37this is such a waste of time I don't
4:40like I could be working right now and I
4:42tried to do all these things to like fit
4:43in and I eventually just like stopped
4:45talking because I just didn't relate to
4:46anyone and um people used to call me
4:49mute like one of my teachers literally
4:51asked like if I was mute like cuz that's
4:54how little I spoke because no one in the
4:56school I went to was entrepreneurial or
4:58one to build businesses and I just
4:59didn't want to do anything else and um
5:02yeah eventually I started to succeed
5:04found other lunatics and now life's
5:05great but you know I like to tell the
5:07story when I'm on podcast because if you
5:09have a younger viewer who's in that same
5:10spot you're not the problem it's your
5:12environment and you just got to put
5:14yourself in a better environment what
5:16about your parents mom and dad you talk
5:18about your mother a lot yeah um no I I
5:22don't I didn't get it from them what
5:25what influence did they both have on you
5:27um well I don't really talk about my dad
5:30much that's you know a long story don't
5:33need to get into it but my mom
5:34honestly it was it wasn't it's great now
5:37me and my mom have a phenomenal
5:39relationship but on the come up it was
5:40it was pretty rough because in 2008 they
5:43were over leverag so we literally went
5:45bankrupt and so they they you know had
5:48properties that they used to get other
5:50properties and then when everything
5:51collapsed they lost basically everything
5:53and so my mom was working two jobs and
5:55you know barely getting by and so we
5:57like I I didn't see her that much
5:59because when I I was coming home from
6:00school she was doing her second job so
6:02it was a lot because she was a single
6:04mom raising us she's working all the
6:07time you know um my I don't talk about a
6:11lot of this you know I have Crohn's
6:12disease so I was very sick growing up my
6:15brother also had issues as well and so
6:18you know we're not the healthiest kids
6:19in our teenage year she's just trying to
6:21get by and take care of us and then you
6:23know she comes home and she just has
6:25this brat that's being annoying and like
6:27I want to be a YouTuber and she's just
6:29begging me sometimes she would literally
6:30cry and beg me to do homework and I mean
6:34I
6:34was I was I was like I didn't I didn't
6:38mean it in a mean way but I mean I even
6:40one time I literally told her if you
6:41want my my homework done so bad why
6:42don't you just do it you know like
6:44that's that's what I told my mom like
6:46what am I doing I don't know like I was
6:48just like I don't I don't care like I I
6:50just want to be successful I want to
6:52build businesses and so it was like
6:54bless her heart luckily it worked out so
6:56now I spoiled her she's great she has
6:57her second home anything she could ever
6:59one she has and so the first uh thing I
7:02did was take you know start paying my
7:04mom take care of her once I started
7:05making money cuz she gave everything to
7:08like get me where I am and I wouldn't be
7:09where I am now but it was like it was
7:11like me and her spoke different
7:13languages when I was younger you know
7:14she she didn't want me to end up like
7:16them you know and you get screwed and uh
7:19not have much money and like the path I
7:22was going down was just basically like
7:23oh I'm going to be a homeless drug
7:24addict and like her brain couldn't
7:25compute the world I saw and my brain
7:27couldn't compute the world she saw and
7:29it was constant friction who was looking
7:32after you then if she was busy working
7:34and you were at home and your dad's not
7:35around who takes care of you uh I just
7:39me and my brother we're just there I was
7:41just making videos you making videos
7:43what age did that start the videos I
7:45started at 11 11 yeah so I I I'm 26 now
7:48I can't really remember life before
7:51YouTube like my earliest memories are
7:54basically when I started making videos
7:56you said earlier um you don't talk about
7:57your dad much yeah
8:00you don't have to talk tell me about it
8:01but why don't you talk about the your
8:03father much ah don't worry about it I
8:07know your mom has spoken about him
8:08before yeah and it was a bit of a
8:10tumultuous relationship yeah exactly
8:12they didn't have the best relationship I
8:13mean that's a topic for another day
8:15honestly kind of a sour way to start it
8:18off but yeah it's my mom is great I love
8:21my mom she used to cry asking you to do
8:24your homework a lot of things she she
8:27would cry because I wouldn't put money
8:29away when we started making money she
8:31would uh she thought it was too risky
8:33and I mean the thing is nothing she uh
8:36would say was unreasonable right looking
8:39back at it she was perfectly reasonable
8:41in what she was doing I'm just a
8:42deranged lunatic and was way too
8:44obsessed with building the business and
8:45way too Allin um like it's very cute one
8:49time she like when we had I don't
8:51remember like some month or made like
8:53100 grand and I'm like okay perfect now
8:55I can spend 100 Grand this next month on
8:56videos and she like took like 5,000 of
8:59it and put it away for me in my own bank
9:01account without telling me but in case
9:02you know I ever went you know was
9:04overleveraged or went bankrupt like they
9:06did and um I found out about it and uh
9:10she's like please don't take this money
9:11just let me set aside anything stop
9:13spending everything on videos and I was
9:15like no this is perfect now I can spend
9:17more like this is awesome thank you Mom
9:19and like but to me I don't I don't
9:21really feel risk like I if anything it
9:23like Risk excites me and like I have
9:26very high threshold for it um so yeah we
9:30just we literally weren't communicating
9:31the same language but I don't remember
9:32what age it was but eventually after I
9:34took enough risks and figured it out my
9:36mom just said to me you know what I'm
9:37going to trust you like I have faith and
9:40everything got so much better after that
9:41point when like she stopped staying up
9:43all night worrying about me and worrying
9:45whether or not I was making the right
9:46decision when she's just like Jimmy I
9:48trust you I know this you think about
9:50this all day like I'm going to just
9:51follow your lead and our relationship
9:53has been you know perfect ever since
9:55then if IID asked 10-year-old Jimmy how
9:57are you doing what would what would he
9:59have said uh 10 I don't know but if you
10:02asked me at like 12 or 13 I probably
10:05would have been like [ __ ] like no one
10:06watches my videos I just really want to
10:08be a YouTuber I um I gotta I gotta make
10:12this
10:13work why did you want to really be a
10:16YouTuber because kids say that but the
10:19extent to which you said it and the
10:22focus that you had on that particular
10:24goal of being a YouTuber CU there's many
10:26things you could have focused on you
10:27could have been a video game player
10:29whatever whatever but YouTube is a
10:30particularly interesting thing because
10:32you're on camera people are seeing it
10:34there's a metric which decides how
10:35successful you are um was there any
10:38element of the on camera part that
10:42was helping to solve for like the
10:44feeling of isolation that you you seem
10:46to have at that time no Community yeah I
10:49think it's more to do with just I I
10:52found out that when I was at a young age
10:54probably around 11 that there YouTubers
10:56that are making hundreds of thousands of
10:57dollars a year and I was just like oh
10:59that's it like just the money yeah of
11:01course because back back then we didn't
11:02have money and I really wanted to take
11:04care of my mom and and just my family in
11:06general so it was like everything it was
11:08like this is what I love doing I I've
11:10never had as much joy doing something as
11:12I do this plus I could see a path where
11:14I could actually retire my mom take care
11:16of her pay her back for you know all the
11:18night she worked so long so we could
11:22um live comfortably and things like that
11:24so it's just kind of the thing is I've
11:27one thing that irks me is when people
11:28try to like put someone's motivation
11:30into like one little bucket like we're
11:32very complex creatures and like you know
11:34you have a girlfriend I I I would never
11:37say oh you just like her because she's
11:38pretty but you like her because she's
11:41pretty but you probably also like her
11:42because she's smart you probably also
11:44like her because you know she's fun to
11:45be around she likes similar shows blah
11:47blah you probably if we sat here for 10
11:49hours you could probably give me a
11:50thousand reasons why you like your
11:51girlfriend so it's like it's very
11:53annoying when people try to put why you
11:56like doing a certain job or building a
11:58certain business into one bucket oh you
12:00just do it because of money what if I do
12:01it because I like money and I enjoy it
12:04and it's a way to do this and it's a way
12:06to communicate with people and community
12:07and these other things you know what I
12:09mean and I think that's a common flaw we
12:10try to do it's like it's not that simple
12:13I think it's a lot of people can't
12:15understand someone being so relentlessly
12:17focused on something with the level of
12:19like commitment and sustained commitment
12:21that you've shown yeah and so and I
12:24don't know how I I agree because it's
12:26very weird like how like I have extreme
12:31Obsession to the point where like I just
12:33think about stuff the same like for me
12:35it's much easier to think about
12:36something 16 hours a day for seven days
12:38straight than it is like to like gear
12:39shift constantly I'm like really good at
12:41just obsessing over one thing more than
12:43anyone else on the planet i' if I were
12:45to say what's my superpower it's that I
12:47can just obsess endlessly about
12:49something and I can just have the same
12:51thoughts over and over and over and over
12:52again it's it's very weird like it's it
12:54was it was it wasn't like it was work
12:56for me grinding YouTube for those 10
12:58years or whatever where no one was
12:59really watching it it's just like kind
13:00of who I am it would have had to have
13:03been a deep Obsession because you were
13:05doing it when no one was really watching
13:07or paying attention or really when the
13:08platform was there was literally a day
13:10when I was uh 19 or 20 where I got I
13:15woke up joined a Skype call with my
13:17friends and where we like were reverse
13:19engineering you know why certain videos
13:20do well or whatever and I remember that
13:22call being over 18 hours long and then I
13:25hung up went to bed woke back up the
13:27next day and instantly got back like
13:29call and pick back like that was the
13:30level of like hours we were putting in I
13:33mean I didn't know anything besides just
13:35trying to make it happen was that
13:37anything else that you showed that level
13:38of obsession too so at that age no from
13:41I would say from 11 to well 11 to 15 it
13:45was a mix of YouTube and baseball but
13:47when I turned 15 I got Crohn's and I
13:50went from like 190 pounds down to 139 I
13:53lost all muscle I had and so I was like
13:55all right I'm not playing baseball in
13:56college anymore so then I was like [ __ ]
13:58it it's just all in on uh YouTube and um
14:02and then up until really febles it was
14:05basically just YouTube for whatever I
14:07never thought I would find like this
14:08kind of love for build like I thought it
14:10was specifically video making but I have
14:13found over like the last two or three
14:14years just in general I just enjoy
14:16entrepreneurship and I've been really
14:17deeply loving getting like obsessed with
14:19Feasta and other things and so which was
14:21very weird like when I first started a
14:24chocolate company it was like kind of a
14:26side thing but the more I started to
14:27work on it I got a lot of the same high
14:29as I got when I was making videos just
14:30in different ways and so now I'm like I
14:33know way too much about the chocolate
14:34industry I'm like it's pretty crazy I
14:37never imagined I would have put the
14:38thousands of hours I've poured into
14:40building feals and so I think just in
14:42general it's just I just really love
14:44solving consistent complex hard problems
14:46I think that's like what gets me out of
14:48bed and like the harder the problems the
14:50more exciting it is consistent hard
14:52problems I want to talk about that and
14:53also Feast tables but you mentioned
14:54Crohn's disease there and a lot of
14:56people don't know what that is and the
14:58impact it has on someone's life are you
15:00aware of it I am because I had a team
15:02member that had it so um in order to
15:05help support them at certain times when
15:06they had to leave and stuff like that I
15:08got a little bit more aware of what it
15:09means and what how it impacts you but
15:11could you give me your perspective on
15:13that yeah so Cron's disease words is
15:15when your immune system attacks itself
15:17so uh yeah when I was 15 I just started
15:20going to the bathroom 8 nine 10 times a
15:22day not digesting any food because my GI
15:25track is like literally just attacking
15:28itself it's very weird your immune
15:29system in your gut thinks your gut is a
15:32foreign Invader and so it just starts
15:33attacking itself which if you're just
15:35using the bathroom 10 times a day not
15:37digesting food it's why you drop weight
15:39rapidly and it hurts like crazy because
15:41it gets very inflamed and it feels like
15:43someone's stabbing you in the gut with
15:44Like a Knife constantly when it's really
15:45really bad which is what I had so I lost
15:4850 pounds which is crazy because I was
15:50already relatively lanky um and we were
15:52just trying different medicine and then
15:54eventually I'm on a pretty extreme
15:56medicine called Remicade where just
15:58basically you n your immune system which
16:00is why my voice sounds a little off
16:01right now CU I just got the flu I got
16:04covid six times I got shingles like I
16:06get sick all the time because for me to
16:09have my GI track stop attacking itself
16:11we basically have to shut down my immune
16:13system so I have like uh really weak
16:15immune system so I just get sick all the
16:17time like why I have like random rashes
16:19and things like that so it's like it
16:22pretty pretty brutal to be honest and
16:24then it randomly flares up sometimes and
16:26just makes you very sick very tired like
16:28I just just live life on hard mode to be
16:30honest like if someone like if you wake
16:33up and you have energy like you're
16:35already Leaps and Bounds ahead of me
16:37like I you know it's it's makes things
16:39way more difficult and so you still wake
16:41up with some days where you don't have
16:43energy of course which is really hard to
16:44believe for someone who's so productive
16:47for everybody looking on yeah it's you
16:49just got to really love what you do I
16:50mean and push through it it's uh it's
16:52pretty brutal because then you compound
16:54that with always being sick and I mean
16:56yeah like I just spent four days in a
16:58hospital in South Africa cuz I got the
16:59flu and it just takes me a lot longer to
17:02recover from certain things so um it's
17:05brutal and that's where like if I didn't
17:07work so much I would spend more time
17:08researching Crohn's because surely
17:10there's a better way to stop it than
17:13just destroying my immune system and
17:14ideally I don't do that deep into my 30s
17:17and 40s so I see it as a little bit of a
17:19Band-Aid but um you know I've met with
17:21the top Crohn's doctors in the world and
17:23so far they're like this is just the
17:25answer and you're just lucky your you
17:26know gut isn't attacking yourself um
17:29so but I don't know I I feel like the
17:32medicine they give people Crohn's is
17:33kind of silly and there's got to be a
17:34better way to treat it I mean the
17:36ultimate solution is they just cut me
17:37open and cut out a large part of my GI
17:39track and then there you go but you know
17:43it's I observed in the the team member
17:45that I had that had Crohn's just a bit
17:46of a mental roller coaster as well
17:48because there's an certain
17:49unpredictability to it exactly which
17:52makes life oh it's even worse when
17:54you're filming because you got this huge
17:56multi-million dollar set and 200 people
17:57waiting on you and you know sometimes
17:59you don't know if you're going to have a
18:00flare but you just got to go [ __ ] it and
18:02just down some caffeine and crank it out
18:04I got diagnosed with ADHD you did yeah I
18:07got diagnosed with ADHD and it made me
18:09think a lot about myself and the way
18:10that I am it's not NE I'm not the type
18:12of person to like embody the label or
18:14think it really means much I am just who
18:15I am have you um are you in any way
18:18neurod Divergent uh I've been told Yeah
18:21by Dr I ADHD I mean I'm not surprised
18:23because I just sit and obsess over
18:24things constantly but I think um I'm I'm
18:28happy with however my brain is wired I
18:29don't really care to change it um I I
18:33like I said I think one of my greatest
18:34superpowers is my obsession and I think
18:36some people would view that as a
18:37weakness but I just like if you just
18:40think about solving problems three times
18:42more than everyone else like you're
18:44bound to come up with different
18:45solutions that's one of the things you
18:46mentioned earlier you you like solving
18:49hard problems consistently when you
18:51think back over the last 10 years of
18:53your life and the the success you've had
18:55solving some of these hard problems if
18:57you were to like break it down into some
18:58components of um that you've learned one
19:02of them is Obsession that you've said
19:04yeah what are the
19:05others I
19:07mean it's all the typical stuff like you
19:10are obviously who you surround yourself
19:12with and um luckily I just got around
19:15the right people in my later teenage
19:17years because I I feed off the energy of
19:20the people probably around me it's so
19:22obvious like I start to talk like them I
19:24become interested in the things they're
19:26interested in I mean this is all obvious
19:27stuff I'm sure you've heard of billion
19:29times so but you know just got to I
19:32always have to be protective of the
19:33people I'm around because whatever they
19:35say is what I started thinking on and
19:37that's what I started obsessing over and
19:39you know um one of the best things that
19:41happened with febles is I just reached
19:43out to all the fastest growing chocolate
19:44companies all the fastest growing snack
19:46businesses and everything and just
19:47became friends with a lot of the
19:48founders and you know that's what would
19:50have probably taken me eight nine years
19:51to like solve you know after 18 months
19:54you know was probably one of the top 10
19:55people in the world when it comes to
19:56running a chocolate company and
19:58understanding deeply just because it's
20:00just ch codes um what about detail
20:03sweating the small
20:05stuff one of the things that I saw I was
20:07reading the this that handbook that was
20:09laked on the internet and one of the
20:10things I saw throughout that was this
20:12real obsession with the 1% and the small
20:15stuff how do you feel about this by the
20:16way and all of that stuff I wrote that
20:18uh with with some of my employees when I
20:20was probably
20:2122 so there are some things that I'm
20:24like I read I'm like oh wow I was an
20:26idiot but for the most part most of it
20:27still stands the tested
20:29um and I I do think it's very helpful
20:31you know what's funny a lot of CEOs have
20:33actually told me that they make their
20:34employees read this um went around all
20:37of our slack channels we we all read it
20:39yeah which is funny because I'm like
20:40damn I should make an updated version of
20:42it so everyone uh but yeah the thing is
20:44it's the the core Crux of it is like
20:48extreme ownership and don't make excuses
20:50and you know um people always yeah I
20:54mean the damn I'm getting a lot of DJ Vu
20:56from when I was writing that it was just
20:57a different time back then too because I
20:59just I had no idea what I was doing when
21:01I was 21 22 and I just found that I was
21:03constantly telling like teaching the
21:05same or teaching people the same things
21:07over and over again and it was always
21:09just like take extreme ownership take
21:11accountability like sure I guess it was
21:14out of your control but it could have
21:15been in your control if you just thought
21:16through it more if you just really cared
21:18and that's what I was just trying to
21:19convey in it and the other thing that
21:21comes through in this but also all of
21:22your work is just this idea something
21:24that I've learned from you just from
21:25speaking to on the phone yesterday that
21:27nothing is impossible yeah exactly and
21:29watching Beast games over the last
21:31couple of weeks but also speaking to
21:33some of your team there's clearly this
21:35through line with everything that you do
21:36of like extreme what it appears to me to
21:38be extreme ambition MH and it doesn't
21:41appear to be extreme ambition to you in
21:43the same way that it appears to be
21:44extreme ambition to me yeah I mean it's
21:46just I mean is does physics allow it
21:50then yes it's possible it just is it do
21:52we want to put the time in I mean it's I
21:54I feel like people over complicate a lot
21:56of things um and something you've
21:58trained over time or have you always
22:00thought that I think I've just H it's a
22:03good question I've never I don't know
22:05why but when people tell me I can't do
22:07something I and I don't know where this
22:09came from it makes me just want to do it
22:10more to be honest if you tell me I
22:12shouldn't do something that's fine but
22:13if you tell me I can't then I just
22:15everything in my body just wants to go
22:17[ __ ] you I obviously can I just I don't
22:20know if I should but I can and then I I
22:22don't know it's like the the the thing
22:24is like to go viral you have to do
22:26something that's never been done before
22:28I've told this story before of like you
22:30know if you're driving down the road and
22:31you see a cow who cares it's a [ __ ]
22:34cow but if you're driving down the road
22:36and you see a purple cow you're like
22:38you've never seen that before and it's
22:40something you weren't expecting you're
22:41going to go holy [ __ ] and you're going
22:42to go tell your friends about it you're
22:43going to remember that you'll probably
22:45even think about it randomly once every
22:46couple years why the [ __ ] was there a
22:48purple cow and it's like it's the same
22:50thing just one was a little purple and
22:52like you can apply that same like uh
22:55analogy to ideas like when you're
22:56scrolling through social media to find a
22:58video to watch there's things that you
23:00know have been done before you've seen
23:02it's you know roughly similar to stuff
23:04before you're just going to scrore pass
23:05it you'll never think about it again
23:06just like you'll never think about a
23:07[ __ ] cow on the side of the road and
23:08then there are ideas that are like the
23:09purple cow idea which is what I try to
23:11do which are things that make you go
23:13what the [ __ ] I've never seen that like
23:16I I have to click this or I'm not going
23:17to be able to sleep tonight because like
23:19why is this video no way they did this
23:22right but those typically are very hard
23:25and usually to get that purple cow
23:26effect they've never been done before
23:28and something's never been done before
23:29there's usually a reason because it's
23:30very [ __ ] hard so you just kind of
23:32have to train yourself to like not
23:34resent very difficult complex hard
23:37original problems and actually run
23:39towards them because those are the ones
23:40that you know tend to have more of the
23:42Purple Cow effect where people have to
23:43watch it and viewership is very
23:45exponential it's way easier to get 50
23:47million views on one video than it is to
23:49get a million views on 50 videos right
23:51and so um and because it like kind of
23:54goes exponentially and it's like you
23:56know pretty winter take all in the top
23:58videos like you just really have to lean
24:00into that purple cow effect if that
24:02makes sense makes perfect sense if you
24:04if you were to distill then say we were
24:06coming up with a new how to succeed in
24:09Mr BEAST's production handbook now what
24:11would be the the the top five if I was
24:13applying for a job with you what five
24:16characteristics would I need to
24:17demonstrate to be successful you got to
24:19be very coachable because whatever I
24:20teach you today is going to change you
24:22know a year or two from now always
24:24learning always improving coachable um a
24:28big thing for me is you got to see the
24:30value in working here like you really I
24:32just I don't this isn't like a a job
24:34this is a career like if you don't you
24:36know realistically see a world where
24:38you're working for me in 10 years then
24:40um it's pretty hard for me to invest
24:42into you at the level I want like I'm
24:44not I don't like training someone for
24:46six months they work here for a year and
24:48then I lose them what I like is I train
24:50someone for a year and then I get nine
24:52years of dividends on the back end where
24:54they Crush at their job and I'm
24:55constantly paying them more because
24:56they're becoming more valuable at time
24:57like that is like the eighth wonder of
25:00the world is investing heavily in an
25:02employee and then they stick around for
25:03a decade you know what I mean it's like
25:05there are some of my top guys that I
25:07spent three or four years in the
25:08trenches with training and working with
25:10you know they're like Tyler who writes a
25:13lot of my videos and directs them I you
25:15know probably talk to him five six hours
25:16a day every day for four yeah around
25:18four years and now because I can't spend
25:21a you he spends 100% of his time writing
25:24the videos directing the videos obsessed
25:26over that whereas I could theoretically
25:27Max spend five % of my time so he's
25:29going to naturally just [ __ ] on me on it
25:30because he can spend way more time on it
25:32and it's like so you know I have full
25:34faith in him but the dividends that I
25:36get off of him after all those years of
25:38pouring all that time and effort into
25:40him and now he knows exactly how I think
25:41what I value that I don't even really
25:43have to communicate with them sometimes
25:44I can just show up to film and like I
25:46just trust that it's good you know and I
25:48have a bunch of people across all my
25:50businesses like that that it's like
25:52great and if you know in a world where
25:53Tyler's still working here 10 years from
25:54now I mean the amount of value out of
25:56someone like that is UN fathomable it is
25:59quite literally the eighth wonder of the
26:00world for a business and it's like
26:02that's what I want but you only get
26:03those kinds of people they see the value
26:05for you know working for you and so they
26:07have to like deeply believe like the
26:09more valuable I become to this company
26:11the more I'll be rewarded and they like
26:13actually want to dedicate their life to
26:15the business so that's very important
26:16because if I really don't get that Vibe
26:18then it's not fair to both of us because
26:19I'm not going to invest in you like I
26:21should because I don't think you're
26:22going to be here in 10 years and then
26:23you're going to feel that and it creates
26:25so uh coachable uh sees the value you um
26:29obviously obsessed I I don't I just
26:32don't like working with mediocre people
26:34I I mean I really just can't stand it
26:35it's the fastest way to make me
26:37depressed um is if I have to work with
26:39someone who's just not Allin and just
26:41loves what they do um it's just a lot of
26:45you know stuff like that that I'm sure
26:46if you listen to like a Steve Jobs
26:48interview or something that he talks
26:49about it's just the the typical traits
26:51obsessed coachable Allin sees the value
26:54and what is the single worst
26:55traits mediocrity I mean it's it's just
26:58like cuz they're not bad enough where
26:59you fire them but not good the problem
27:02is like I mean and you see it in full
27:03effect great people just love working
27:05with great people they do and there's
27:07something about being around great
27:08people that pulls some kind of animal
27:11out of you that just makes you want to
27:13do more and push more and believe things
27:14aren't possible and I don't know when
27:16you put me around a bunch of other
27:18successful entrepreneurs I just turned
27:19into a different human than if you put
27:21me around I don't know a bunch of people
27:23who are just running small businesses
27:24and don't really care and don't really
27:25have much ambition I'm like two
27:27completely different humans and you see
27:28that same thing in full effect you put a
27:30bunch of a players around more a players
27:33they just build off of each other but
27:35you like put two or three C players
27:37amongst a bunch of great people and
27:38they'll start pulling them down they'll
27:39start making them not want to work as
27:41much and make work not as fun and so
27:43everyone knows get rid of the C players
27:45right obviously get rid of people who
27:46aren't all in blah blah blah it's the
27:47ones that are like they're not an a
27:49player but they're not a c player so
27:51it's kind of hard because you still feed
27:53off the energy and if you get enough of
27:55them it just drags the overall culture
27:56down so those are like the worst um I
28:00mean not everyone can be these like
28:01world-ending Monsters you know there are
28:03a lot of mundane things like you I mean
28:06the book controller and accounting I
28:08mean probably doesn't have to be the
28:09best in the world but you know when it
28:11comes to like the mission critical
28:12things like making videos and things
28:13like that like just the great people got
28:16to be surrounded like that's one of your
28:17number one jobs as Leaders just to make
28:19sure your great people are working with
28:20other great people because that's like
28:22that's like the number one reason why
28:23people leave jobs isn't money you know
28:25what I mean it's that's like number four
28:26on the list don't ask me to listen all I
28:28don't remember I just know the number
28:30one thing is do they enjoy who they're
28:31working with and people will leave their
28:34job because they hate working with
28:36people way before they'll ever leave
28:37because of money have you ever been
28:38frustrated that the people you've hired
28:41don't match your level of obsession no
28:44because I just find the people that do
28:45are there people that do oh yeah I've
28:47there's so many people in my uh business
28:50um I mean obviously you have to take
28:51care of them pay them well like they're
28:53they're not the kind of people that'll
28:54just make the standard rate but um yeah
28:57like people like kitner Russ and you
29:00know even people on our editing team I
29:01mean they're putting in most week same
29:03hour same amount of hours as me and
29:05they're all in see the vision it's like
29:07it's hard to find those kinds of people
29:09but um you know when you do you got to
29:12treasure them and recognize that they're
29:13unicorns and you have almost 500 roughly
29:15500 people uh probably uh I think the
29:18production company were around 300
29:19feasts around 100 and then probably
29:21another 40 50 scattered months
29:23everything else most Founders that I
29:24speak to describe scaling headcounts as
29:27the the kind of worst past part of the
29:29job more people more problems right yeah
29:31that's uh that's an understandment yep
29:33especially as someone like you who's a
29:34creative at heart and who is very
29:36focused and obsessed on I guess the show
29:40and producing as you say often the I I
29:42want to produce the best videos we
29:43possibly can of course and then all this
29:45other [ __ ] comes with it which is like
29:48HR which every founder I speak to hates
29:51I mean yeah I the the worst part is I
29:54just have this very once in a um I just
29:57very rare opportunity where I have so
29:59much attention and so many people watch
30:01my content and and I wish I had I just
30:03wish I had more experience building
30:04businesses you know I'm only 26 and this
30:06is my first real business of every every
30:10employee Milestone we hit it's my first
30:11time hitting that right like when I hit
30:13100 employes that was my first time
30:15getting there and this that this was my
30:17first time going from 100 to 200 200 300
30:19and like with what I know now I could
30:20have done it so much faster obviously
30:22and it's just you know it's a little
30:24brutal because like you like scaling
30:27febles from you know 0 to 100 was way
30:29easier than doing my production company
30:31because I had been through the ringer
30:32before and I learned a bunch and I get
30:33better with time and I it's just the mo
30:36honestly the most annoying part is just
30:37ignorance right like because a lot of
30:39things mistakes I make I look back and
30:41I'm like oh yeah I probably should have
30:43brought in people with more experience
30:44working at a larger company earlier here
30:46I waited a little too long here I
30:48probably should and it's just like
30:49brutal because if I had known these
30:51things i' would be way further along but
30:52I mean that's just how you learn just
30:54got to make 10,000 mistakes every
30:56founder says the same founder I've spoke
30:58to says the same that unknown unknowns
31:00exactly know it's just like so that's
31:02where I mean my big thing recently has
31:05just been trying to find people who have
31:07successfully skilled businesses and like
31:09bring them into my organization and
31:10learn from them because I'm just so
31:12tired of like being like [ __ ] I should
31:14have known better but I didn't because
31:16I've never done this before and so I'm
31:17trying to find a lot of great people who
31:18have been through it so they can like
31:20kind of Mentor me along the way so I
31:21make less mistakes which has been really
31:23good um we brought in a new SE Suite
31:25recently um I it's like always a hard
31:28balance because I try not to in the past
31:30I I have like you know decisions are
31:32kind of like pendulums and I have a uh a
31:35problem where I like I'll identify
31:37something and I'll overcorrect the
31:38pendulum one way and I'm like h no I
31:39should have just stopped in the middle
31:41and like my overcorrection in the past
31:43was like corporate people try to build
31:45too many systems and they kill
31:46Innovation and so I was very anti likee
31:49people with too much corporate
31:50experience because they're going to just
31:51destroy all the creativity but you know
31:53that's why we're making so many
31:55organizational fuckups because we don't
31:56have anyone who's actually built the
31:58business at this size and so you know
31:59the pendulum was on the right and I
32:01swung it all the way to the left of no
32:03corporate and now I think we're in the
32:04healthy medium where you know obviously
32:06the people on our SE suite and the
32:08leaders should have lots of experience
32:10managing people at this size and skill
32:11but it's just finding the right people
32:13who can do it and build systems in a way
32:14where it doesn't Crush creativity and
32:16they actually value the product over
32:19ease the D and my I'm on the a TV show
32:22called Dragon de in the UK and um my
32:25stuff is significantly smaller it's like
32:27a percentage of your your viewership but
32:29even I am slightly terrified with hiring
32:33people because it's quite clear to me
32:34that there's a huge incentive for anyone
32:36that I work with to say that I did
32:38something bad and in the early days of
32:40my first business um what happens is the
32:42journalists go to everyone that works
32:44there yep and they ask them what was he
32:45like you you have the same problem you
32:48have the same conundrum where anyone has
32:50an incentive that works for you when
32:52they leave so many different incentives
32:55to throw an arrow at you on the way out
32:57the door how how do you contend with
33:00this yeah I mean you hit it on the head
33:02uh you know I have four or 500 people
33:04right now but we've also worked with
33:05thousands of people in the past and so I
33:07think it's just what comes with it but
33:09at the end of the day you know as long
33:10as what we're doing is moral and ethical
33:12like like you said they're going to
33:13throw arrows but you know I I'm just a
33:16problem solver it's like whenever I see
33:18the metaphorical Arrow I just go you
33:21know what's the problem and if we did
33:22something wrong how do we fix it or if
33:24it's not an actual problem it's just
33:26rumors I mean it is what it is and so
33:29yeah I think it just comes with part of
33:30it um I mean it sucks and it's
33:32unfortunate but you also to think like
33:34most people don't like their jobs too
33:36and so it's not like this is even
33:37specific to our industry like you know
33:39just go ask a 100 random Americans of of
33:41all the jobs that worked in their life
33:43how many did they deeply enjoy and do
33:45would they have nothing negative to say
33:46so I think it's just part of it you know
33:48U it's almost like a Pastime for a lot
33:50of people just to like trash talk their
33:52old jobs or whatever um has any of that
33:55stuff ever got to you any criticism
33:58yeah I mean Al cism all the time does
34:01but I mean the thing is independent of
34:03that kind of stuff it's just like I mean
34:05I
34:06for we are averaging like 200 million
34:09views a video like you know like uh most
34:12of it unique viewers like we're talking
34:13like two plus percent um sometimes 3% of
34:17humans alive watch every piece of
34:19content I put out you know depending on
34:21how well the Channel's doing and so like
34:23that means like you could I could upload
34:24a video and then with uh 365 days days
34:27later you could grab 33 random humans
34:30anywhere on the planet especially
34:31because we do doves you know what's even
34:32crazier is there you know YouTube's not
34:34in China so that's like two to three% of
34:37humans alive excluding China um or
34:40China's mixed in there but if you just
34:42take people excluding China it' be more
34:44like 3 to 4% um but you could just grab
34:4633 random people on the planet and one
34:48of them on average would have seen that
34:50video because the views are so [ __ ]
34:52high so yeah I mean there's a lot of
34:54criticism that's thrown at me and the
34:56thing is you since stuff so Global
34:58sometimes you know transcends culture
35:00and not everyone views everything and so
35:01everyone has different opinions and
35:03stuff like that which is why it will
35:05drive you crazy at our scale if you try
35:07to make people happy because even if 99%
35:10of people are deeply happy which is an
35:13insane hit rate like if you make a piece
35:14of content 99% of people that watch it
35:17love it that is wild which that kind of
35:19stuff doesn't happen but in our case if
35:21just 1% unhappy that's 2 million people
35:23which is more than anyone else even gets
35:25on video views on videos so which will
35:27feel like an insurmountable amount of
35:30criticism and feedback and it's very
35:31easy to like trick your mind into
35:33thinking damn everyone hates me because
35:35you're just you know focus on the 1%
35:36instead of the 99 so I just came to the
35:39point where you know I just have to have
35:40my own internal guidelines of like do I
35:43think what I'm doing is good do what I
35:45think you know is moral ethical do do I
35:48believe in what I'm doing if so [ __ ] it
35:50like I'm never going to be able to make
35:51everyone happy so I and if you just you
35:54let the whims of the internet kind of
35:56decide what is okay and what's
35:58acceptable and and when you're being bad
36:00or good then you you you don't have a
36:02spine you don't have a backbone you
36:04stand for nothing and and it it will
36:05just destroy you mentally um and so I
36:08mean I don't know what age I was when I
36:10kind of got in that mindset but I just
36:12was like I'm going to decide and I'm not
36:14going to let the internet decide you
36:15know what is okay and what's not and
36:17then ever since I got to that point you
36:18know people criticize me for something
36:20and I'm like I don't agree then I have
36:22like it's easy for me to just go oh well
36:25I don't agree not going to make everyone
36:26happy I believe what I'm doing is right
36:28and um just move on the brain isn't
36:31isn't designed for for this though no
36:34it's not this is what I've come to learn
36:35so do the podcast it goes well I'm it
36:38feels like at the start everyone loves
36:39me yeah and then I get further down the
36:41line and it feels like everyone [ __ ]
36:43Hates Me y because they you get attacked
36:45from you can never do anything right
36:46especially I've probably read mes like
36:50comments or tweets or I've probably in
36:52my lifetime read over 5,000 messages or
36:55comments or something telling me to kill
36:57myself you know what I mean you know
36:58just like and what would possess someone
37:01to tell you to like leave a comment
37:03where it's like [ __ ] kill yourself
37:04you know what I mean so agreed like
37:06you're we were not meant to receive this
37:08kind of feedback from basically anyone
37:09anywhere in the world you know what I
37:11mean just all con you know consistently
37:13day in and day out for for my in my case
37:16now over a decade has it ever really got
37:18to you oh yeah of course I mean it it
37:20does all the time or it used to all the
37:23time I like I said what does that mean
37:24in reality if I'm a fly on a wall in one
37:26of those moments where you can recall it
37:28really getting to you I mean back in the
37:31day but I wasn't as confident in my
37:33ability to to be successful and you know
37:37when you're probably 20 and you're
37:40hiring all these people you're you know
37:41I I have highrisk tolerance but I'm
37:43reinvesting every dollar I make I I'm
37:45you know I'm hiring my friends from
37:46school I hired my mom like these people
37:49I really care about are depending on me
37:50and then you know I upload a video and
37:51it does bad and then people you know I
37:54pour all my time and effort into it but
37:56you know maybe it doesn't come across as
37:58well like the V and you know some people
38:00might have interpreted as lazy and you
38:02read a comment being like wow what a
38:04[ __ ] lazy like I thought you made
38:06great videos or this this video sucked
38:08and and you read that and the video is
38:10underperforming and you're like [ __ ]
38:12maybe I am being too Reckless and you
38:14know I mean there's definitely times
38:15where I would cry you know just because
38:18I would just be like [ __ ] am I like not
38:20doing this right or like they don't
38:22understand I put a lot of time into this
38:23or or whatever why why you sometimes
38:26you're like [ __ ] does the algorithm them
38:27hate me am I being suppressed or
38:29whatever back in the day um when was the
38:31last time that happened that feeling
38:35of um yeah Pro there was like a a month
38:40probably last year where I I felt a
38:43little bit of that just because um you
38:45know just sometimes occasionally the
38:47rumor and drama Mill gets mun up but you
38:49just got to snap out of it and like I
38:51said just go do I believe in what I'm
38:53doing do I it's like it's hard because
38:56you know anytime I do anything good it's
38:58you know people are always like uh they
39:01try to we're we're like condition in
39:03America now when someone does something
39:04good there's always some alterative
39:06motive and I've I've always been
39:07straightforward and just said a world
39:09where I help people is just better than
39:11a world where I don't like I don't try
39:12to come up with this crazy like story of
39:15of how you know someone helped me when I
39:17was younger and now I I just want to
39:19give back and cry I'm just like yeah I
39:21can make viral videos and I think a
39:23world where I do viral videos that help
39:24people are better when I don't you know
39:26just kind of that's my answer um but it
39:29always does suck when people try to just
39:31like I don't know the it's funny the
39:34more good you do the more people think
39:36you're secretly evil and it's like why
39:37can't I just help people because it's
39:39fun you know so occasionally those will
39:41get to me and I'll just be like guys you
39:43don't even know me like and like you
39:45would think sometimes you'd read like
39:48when I build wells in Africa or help
39:50blind people see or things like that you
39:51You' read some of these things online
39:53you would think I'm Hitler I mean it's
39:55crazy like how people portray it and I
39:57just I don't know I wish people just
39:58understand like in my opinion a world
40:00where I help people is just more fun
40:02than a world where I don't and it's
40:03really not that deep the people around
40:05you how does it impact them oh how does
40:07the drama and that kind of stuff impact
40:09them um to be honest in my case it it I
40:12don't think it hits them that hard
40:14because most things usually fall on me
40:15and people want to go after me because
40:17I'm the guy that does good the quotquot
40:20philanthropist so usually I'm like the
40:22one that gets thrown under the bus quite
40:23a bit it's funny cuz I everyone that
40:26knows you
40:28knows you yeah whether they're really
40:30successful people or people that you
40:31work with that I've spoken to everybody
40:33that knows you knows who you are and
40:35it's it's remarkable to me that um
40:38someone who has done so much good in the
40:40world I've looked at your philanthropy I
40:42know what you you're doing with Feasta
40:44BS and the ethical sourcing of that when
40:47I see someone that's done so much good
40:48in the world still be misunderstood it
40:51almost makes it almost makes me realize
40:53that I should never fight it yeah I mean
40:56the ironic part is the more I help
40:58people the more [ __ ] I get to be honest
41:00like it's it's so funny because you know
41:03like the same day I'll uh drop a video
41:06where I'll uh uh you know help a
41:09thousand blind people see some other
41:11YouTuber will drop a video where they
41:13just bought a new mansion and it's like
41:16everyone's like yes you know get that
41:17Mansion good job and then they'll be
41:20like [ __ ] you for curing blind people
41:22Jimmy [ __ ] you you're using them and I'm
41:24like no I just wanted to inspire people
41:26to do good I mean you can buy a mansion
41:28if you really want me to um so it is
41:31funny I if you're trying this is a weird
41:35sentence but if you're trying to be
41:36liked I actually don't recommend you
41:38like help people like I actually think
41:40helping people will make the internet
41:42like you less than if you just like buy
41:45nice cars and do like the the typical
41:48influencer path it's because they we
41:50just so conditioned in America to see it
41:52as like a shield and like no one
41:55actually does good cuz they just find it
41:58fun apparently um but I mean I don't
42:00care I like I said it's just more fun
42:02than if I didn't so I mean people can
42:03[ __ ] on me for helping people I don't I
42:05don't doesn't bother me anymore um but I
42:07wouldn't recommend you get into it if
42:08you want to be liked because I think
42:10it's negatively correlated now
42:11interesting it is so fascinating it is I
42:13swear to God man
42:15like people it's it's it's uh there I
42:20could just uh I don't know do these like
42:22uh $1 versus videos where I compare like
42:24a $1 boat to a billion dollar boat and
42:26all these other things not help people
42:27and I would just get way less [ __ ] and
42:29it's it's so funny cuz no one bats an
42:30eye when I post that but when I give
42:32hundreds of thousands of people in
42:34Africa clean drinking water it's like
42:35all hell breaks loose and I'm like guys
42:36I'm just trying to bring attention to a
42:38cause I don't really but the thing is
42:41I'm just GNA keep doing it and I mean I
42:43think in my case most people have
42:44realized I'm not going to stop so
42:46they're just kind of over you know
42:49getting mad at me and they're just like
42:50all right Jimmy's just being Jimmy I
42:51think when the wind blows as well what
42:52it does is it helps you to really
42:54understand why you're doing what you're
42:55doing and understand yourself mhm and so
42:57when I've been attacked for like the
42:59people I interview or whatever it might
43:01be it's actually made me refocus on what
43:04my principles are yeah because you have
43:06to be really anchored to them it's like
43:07I said you you have to know where your
43:09line is and as long as you're on the
43:11right side of your line then it is what
43:13it is people on Twitter can say whatever
43:14they want and I I think like that's the
43:16only way to really survive at this scale
43:18without going crazy is you you have to
43:20determine where the line is not let the
43:22internet
43:24workaholism yes can can you give me a
43:26window into the last seven days of your
43:27life just give me paint me a picture oh
43:30yes uh let me uh drink some water cuz my
43:34flu well the I don't know about the last
43:36seven days but in general we uh so we're
43:39filming a video where we're doing the
43:41I'm visiting the five most deadliest
43:42places on Earth so one of the places was
43:45a safari in South Africa so I flew to
43:47South Africa um to spend time in a cage
43:51surrounded by lions sick content it was
43:53really good um which that was a [ __ ] to
43:55get to and then I got the flu and so
43:57spent a couple days in the hospital
43:58there um and then we were going to go to
44:02Snake Island to spend time there then
44:04the W's deadliest Road and then we have
44:06a couple other places but that got
44:08postponed so instead got out of the
44:10hospital went to Florida filmed with
44:13Aaron judge then I went to or no went to
44:16North Carolina we have this guy where I
44:17built a gym and I told him if he loses
44:20100 pounds before he leaves the gym it
44:21has a big red circle around it I'll give
44:23him a bunch of money so I filmed with
44:24him then worked on the coming up videos
44:27um that just a lot and then flew to
44:30Florida filmed with Aaron judge flew
44:32here just landed filmed with the reunion
44:34that you were at with the contestants
44:35for Beast games we're doing this podcast
44:37what time is it like 1:00 a it's just
44:39off to 1: a.m yeah 1: a the latest
44:41podcast he's ever done lightweight I
44:43always do my podcast at 1: a.m um my
44:45last podcast before this was like 4 a.m.
44:48um like like a couple weeks ago and then
44:50uh we're flying to San FR to film with
44:53Steph then we're Steph Curry yeah Steph
44:55Curry then I think I'm going to Snake
44:57Island then the deadliest Road um and
45:00then I I won't I'll basically I don't
45:03think I'll be home for another 16 days
45:05so I'm just traveling around filming for
45:06the next 16 days and then um yeah I
45:09guess then I'll get home and then
45:11they'll make me film at home how does
45:14everything else in your life fit into
45:15that in terms of like the gym I know
45:16you've been working out a it's been
45:18brutal it's gone to [ __ ] the last couple
45:19months it's just it's really killing me
45:21to be honest it's it was like so much
45:24easier when you're bro if you don't
45:27travel
45:28constantly life is so easy when you just
45:31wake up in your own bed and like waking
45:34up in your own bed and working 15 hours
45:35in you know your office or whatever so
45:38easy compared to like all this [ __ ]
45:40[ __ ] where I'm like I don't know the
45:42time zone I'm in I don't know what place
45:44I'm in I don't know where I'm going in
45:45two days it's like like I mean some days
45:48I'm going to bed at 10:00 a.m. other
45:49days I'm going to bed at 5:00 p.m. and
45:51it's like it's a mess it's really and I
45:54I used to put up with it and and just
45:57like and figure out how to do the
45:58training but it's just I don't I don't I
46:01don't know I need to truthfully whatever
46:03is a priority you'll get done I just
46:04need to make it a priority again because
46:06I really do miss it it's just this the
46:09hard part is putting putting Beast games
46:11in the mix because I was already like
46:13basically working you know whatever
46:15every hour my eyes were away but then
46:16Beast games is such a monster of a
46:18project and I have to maintain the same
46:20Youtube upload schedule and then I do a
46:21lot on fetival now and then I have a
46:23couple other businesses so I I just
46:26honestly something had to to give and
46:27sadly it was working out but it's
46:28[ __ ] stupid so I need to like rep
46:30prioritize my life where I can get I
46:32mean it just only needs to be 45 minutes
46:345 days a week it does doesn't need to be
46:35hard but the bigger problem is I'm just
46:37not sleeping like I used to because we
46:39got so much going on and so when I hit
46:41it hard in the gym and then I don't get
46:42enough sleep then that causes pretty
46:44extreme fatigue the next day so it's
46:46like I got to fix sleep first before
46:47that but yeah it's uh got a lot going on
46:51to be honest I'm dying how are you
46:53feeling uh right now honestly fine I'm
46:56jacked up on a lot of caffeine but I
46:58mean just in in this Feast you know the
47:00flu is not helping it's it's making
47:02everything like 30% harder so you know
47:05it's like life's like a roller coaster
47:07there are going to be moments where like
47:09right now I'm going to answer this
47:10negatively but I don't want someone to
47:11think that's indicative of like oh every
47:13and every time you ask me this it's
47:14going to be it but because of the flu
47:16and the lack of sleep I mean I'm
47:17struggling at the moment just a lot of
47:19grinding um a little happy because we
47:22just dropped the ending of Beast game so
47:23it's like a little bit of emotional high
47:25but after this I'm probably going to go
47:26crashed be tired as [ __ ] in the morning
47:28tomorrow which I hate um but yeah I
47:32would say I'm on like the lower end I I
47:33could use a couple good days to bring
47:35the energy back up quick one I want to
47:37talk about something we all need to take
47:39seriously which is cyber security
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47:42facing your very first audit or a
47:44seasoned professional who's been through
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48:24in just 3 months for a limited time my
48:27gets a $1,000 off vter at
48:29v.com that's
48:31van.com for $1,000 off how do you think
48:35about mental health I've heard you speak
48:37about your mental health before and I've
48:39yeah I don't well the thing is here's
48:41the problem like it's uh if my mental
48:44health was a party I wouldn't be as
48:46successful as I am I mean and that's
48:47just like a sad fact um like I obviously
48:50never would have buried myself alive for
48:51S days s days of solitary s days on a
48:53deserted island 7 days blah blah blah um
48:56it's it's like you know being
48:59consistently uncomfortable and like cons
49:03being able to consistently suffer over
49:04long periods is like arguably one of the
49:06deepest modes like there's a reason no
49:08one makes videos like me like not even
49:09close because no one wants to live the
49:11life I live I mean there there are
49:12months where I'm you know I think there
49:14was one year I was flying like 200 days
49:16like I was on a plane I mean it was it
49:17was a [ __ ] fest but you know to get
49:19these videos done and and I do
49:21everything and it's like you know when I
49:23when I wake up tomorrow and I'm going to
49:25be pretty [ __ ] tired and feel like
49:26[ __ ] I'm going to go you know I
49:29something I always tell myself is how
49:30you feel right now is why no one else
49:32does what you want to do or does what
49:34you do and if you push through this
49:36that's just even you know more of a
49:38reason why no one will ever be who you
49:39are and so it's like I think being able
49:42to push through unhappiness and do
49:45things you don't want to do consistently
49:47year after year over the course of a
49:49decade is like the ultimate Advantage
49:51like I mean I I think we'll hit a
49:53billion subscribers and uh I don't think
49:55anyone will be anywhere near close
49:57because like once you make a couple
49:59million dollars why would you live the
50:00life I live like why why would you not
50:01take weekends off why would you not just
50:03film locally even if it means less views
50:05so you can be on the right time schedule
50:06why would you not you know prioritize
50:08your sanity and that kind of stuff it
50:10makes no sense but that's why no one
50:11else does it you spoke to Colin inir two
50:15guys that I met recently um great great
50:17great guys um you said to them I'm
50:19miserable a lot of times I have mental
50:21breakdowns every other
50:23week yeah I me those have gotten a
50:25little better mental break down sounds
50:27extreme it's more I'm like [ __ ] why am I
50:30doing this this is so [ __ ] hard um
50:33cuz it's just a lot man you're just
50:35going constantly It's like because
50:38what's funny is I think I said that
50:39years ago but that was back when all I
50:41was really was doing YouTube now I run
50:43this chocolate company and we have the
50:44show and we have a couple other stuff so
50:47I think the the hardest part really is
50:49gear shifting like and so I try to
50:51bucket these things correct like if if
50:53I'm on set you know and I have a 15-
50:55Hour film day like ideally the thing I'm
50:56doing in between filming or like related
50:59to main Channel because I'm in the frame
51:01of mind of that and that's one thing
51:02that's really helped me not feel like my
51:05head's going to explode like if I'm in
51:07Chicago at the febles office and we're
51:09going through febles marketing like and
51:11then you come in and you go what do you
51:13think about this bit for this coming up
51:14main Channel video then I have to like
51:16shift my frame of mind and like that
51:18constant gear shifting I it like it'll
51:21make my [ __ ] head hurt if I'm like
51:22bouncing around too much I and it it
51:25also just very not quarter I am I love
51:27obsessing over certain things and I find
51:29you know obsessing over things within a
51:30business isn't like switching back and
51:32forth between marketing and product and
51:34a same business is pretty easy there's a
51:36long way of saying like one thing that's
51:37helped with that is like just really um
51:41organizing my schedule and away where it
51:42allows my natural state of mind to like
51:45obsess over a certain business finish
51:47that then move on to the next one
51:49whereas before it used to be like 30
51:51gear Swit shs a day and that that's just
51:53miserable it's just not even fun to be
51:55honest I had um Elon mus C I know
51:57someone you you spoke about quite often
51:59also someone that I speak about quite
52:00often I heard him say when he was on Joe
52:02Rogan that you wouldn't want to be in my
52:04head and I think joean asked him if he
52:06was happy or something and he doesn't
52:08even like consider the question to be
52:09important yeah so two questions there do
52:13you think the average person would like
52:14to be in your head and
52:16secondly are you happy uh well no the
52:19average person does not want to live the
52:21life I live or be in my head they they
52:22would be miserable because you're just
52:25working all the time and they they would
52:26probably just ask themselves why am I
52:28working all the time why don't I why
52:29don't I do literally anything else I
52:31mean because there I mean obviously I'm
52:33not a robot there are times where I'm
52:34like [ __ ] I really want to play this
52:35strategy board game I want to do this
52:37thing and I'm I look at the schedule I'm
52:38like oh maybe I could do that in four
52:41days and you you know and the the hard
52:44thing is it's you really have to like be
52:46delicate with the framing of your mind
52:48because it's very easy in moments like
52:49that to go [ __ ] I'm like a zoo animal
52:52like I don't I don't have free will I'm
52:53like a little robot to my businesses and
52:56like
52:56um and so you have to like be very
52:59careful and sometimes those emotions
53:01take over and especially because I'm a
53:03very defiant kind of guy and I'm like
53:04but I really want to do this thing but I
53:06can't because I got to go film this
53:07video and I got to do this and I got to
53:09speak at this conference and I got to do
53:10this networking thing and blah blah and
53:12so um yeah I think most people when that
53:16feeling comes up of like am I just a
53:18[ __ ] animal like do I have any free
53:20will they would probably get very
53:22depressed and but I've been able to like
53:24work through those and and just I always
53:26try to you know your brain you just it's
53:29you just got to control your thoughts be
53:30like well this is the life I chose this
53:31is you want success you want to change
53:34the world you want to do this and this
53:35this is the price you have to pay you
53:37should actually see this as a good thing
53:38because this is why which is why I'm
53:40very uh diligent about how I frame
53:42things in my mind like this is why no
53:44one else will do what you will do and
53:46this is a good thing this is what you
53:48are feeling right now is your Mo it's
53:50you're lucky it's hard push through it
53:52and you'll be happy you did you know and
53:53so that's kind of how I try to
53:57view it um but no I don't think most
53:58people would be happy living my life
54:00they would be like oh let's just grab a
54:02couple million dollars and be happy are
54:05you happy uh it depends what day you ask
54:07me right now I'm having a good time um
54:09other you know when I was had the flu in
54:12Africa sitting in a cage of allance [ __ ]
54:13no so what's your Baseline how would you
54:16describe your Baseline probably uh this
54:18year probably so far more unhappy than
54:20happy and it's just they're just things
54:23you got to do that just aren't fun you
54:25know but I I think I I really deeply
54:28enjoy working on feasts and I'm trying
54:30to spend more of my time building it the
54:32problem is it's just I uh it's just
54:35opportunity cost because I'm the only
54:36one who can be in front of the camera
54:37and film and that's what's like brutal
54:40especially with Beast games is I'm just
54:42filming so much it added so much [ __ ] to
54:45my yearly filming like doing this giant
54:48show on top of already having the
54:50largest YouTube channel the world I was
54:51already filming some months 25 days a
54:53month so I'm just like that's just the
54:56rough part is because it's like it just
54:58all rests my shoulders and if I don't
55:00film there is no content like the
55:02channel just literally ceases like if I
55:03stop filming and so you know I I have
55:06found more and more that I'm finding
55:07more joy in entrepreneurial things and
55:09building businesses and I I I do think
55:11I'd be happier if I could spend more
55:12time doing that but it's just like weird
55:14because I could literally hire anyone in
55:16the world to do that whereas I can't
55:18hire anyone to replace me on camera I
55:21always wonder someone who um is doing so
55:23well on a platform like YouTube where
55:24the algorithm is always changing MH so
55:27many YouTubers I speak to say that they
55:28get burnout eventually they get like
55:30creative burnout and they and they just
55:32like delete their Channel you've seen a
55:33lot of it recently over the last couple
55:34years where YouTubers hit 10 million and
55:36they just stop yep has that ever crossed
55:39your mind to stop oh of course I mean
55:41all the time seriously yeah but I I mean
55:44like I this I feel like that's what half
55:45this podcast has been about about how I
55:47don't want to do things but I push
55:48through and do it I think they're just
55:50reasonable humans like they you know a
55:53lot of them were chasing a goal of like
55:54oh I just want this money so I can take
55:56care of this things you know it could be
55:57Noble things like retire my mom or just
55:59not have to worry about money and then
56:01they go why would I suffer now I'm good
56:03when was the closest you came to
56:05quitting oh man probably countless times
56:08I mean all when I was in solitary
56:10confinement for seven days I mean that
56:11was [ __ ] miserable I mean I did quit
56:13a video well I've quit a lot of videos
56:15like no I mean as a as a Creator um I
56:18mean I guess I never truly would have
56:20quit I mean my biggest thing would be I
56:21just would have quit for like a week and
56:22been like [ __ ] let me sleep nine hours a
56:24night and like um but like I spent the
56:28fir we we did a video where we spent
56:29seven days on a desert island first time
56:31we filmed it on day two I woke up on the
56:34beach and I had literally I didn't know
56:36sand fleas were a thing I had like 700
56:39bug bites up and down my legs all over
56:41my body I was sunburned I was like a
56:44little bit of meal I was like damn am I
56:45going to die like this is crazy how much
56:48like bug bites are everywhere and my
56:50skin was so red and I was I couldn't see
56:52straight and so I ended up quitting on
56:53day two um which is brutal cuz you spend
56:56all this time and money and you have the
56:57crew out there and you flew out there
56:59and you know it's it's opportunity cost
57:00it's like that's a 7-Day window we could
57:02have got a video and uploaded it and now
57:03we don't like it's you know canceling
57:05video like that is literally the worst
57:06thing that could happen from an
57:07opportunity cost perspective and that
57:09was like you know and you have moments
57:11like those and it's like [ __ ] like this
57:12isn't even fun [ __ ] this [ __ ] you know
57:15but but what about YouTube as a whole
57:17because I feel like YouTube is like
57:19throwing coal into a train then you just
57:21have to keep throwing it in there once
57:22you started you just can never stop
57:24throwing it no you're running on a
57:25treadmill CR up to the max especially if
57:27you want to be a top tier creater like
57:28me and it's just like who who can stay
57:30on the treadmill the longest cuz it
57:32never slows down if anything you're
57:34making it faster um but no I mean I
57:36don't think there's ever unironically a
57:38time where I actually would have quit it
57:39just breaks probably would have been
57:42nice and when you think forward that
57:44treadmill can you see yourself doing it
57:46for the next two three four decades or
57:48oh yeah of course I don't have any
57:49intention of ever stopping okay um love
57:52something that came into my life a
57:55couple of years ago y you announced I
57:57think over Christmas time that you had
57:59proposed I think it was like Boxing Day
58:00or New Year's Eve yeah it was on
58:02Christmas day oh Christmas Day because
58:04her family was in town so I proposed
58:06okay how does that fit into this
58:08craziness she's literally I you could
58:11probably count on your hands the amount
58:12of uh people on the planet that actually
58:15would make a good partner for me and
58:16she's just she's just one of them she
58:19really understands that work is what you
58:21know is what I live for what keeps me
58:23going and she supports me and she
58:27understands how important it is and it's
58:29the big thing is hanging out with Tia my
58:31fiance is is so frictionless we play the
58:33same video games we watch the same shows
58:35we're very interested in the same things
58:36she loves learning like I do so um you
58:39know it's exciting to see what you know
58:42um lecture she listened to online that
58:44day or like whatever weird book she's
58:46reading and she just like everything
58:49about being around her is very
58:50frictionless which is great because like
58:52obvious I don't have much time at the
58:53house and so like the last thing that I
58:56need is to come home from work and there
58:57be friction and so we don't we don't
58:59fight it's I you know I sometimes I'm
59:02like wow this is like my best friend
59:04this and she's hot this is great you
59:06know um and so it's like it it feels
59:09weird sometimes
59:11people I mean anyone in a listening now
59:15that's in a relationship I guess the
59:16question they'd be thinking is like when
59:17do you spend time together mostly at
59:20nights um and the that but the beauty is
59:23she gears her schedule around mine so
59:25like she she'll work when um I'm working
59:29and then she'll just travel with me and
59:30so honestly a lot of it is on planes a
59:32lot of it's in car rides or you know an
59:34hour before bed or in the morning that
59:36kind of stuff but it's like because
59:38there are pockets of breaks on set and
59:40things like that so it's just you know
59:42having it's it's really hard to find
59:44someone who is intelligent actually has
59:47their own Hobbies things going for them
59:49independent that's also willing to mold
59:52their life around mine and not see it as
59:54a demeaning thing because like yeah if
59:56she was just like well I have this thing
59:58going on and I have to prioritize my
1:00:00life I would never see her but because
1:00:01she's willing to you know mold her life
1:00:04around mine uh and my work schedule that
1:00:07that you know is that's everything um
1:00:10and it's rare that someone's willing to
1:00:11do that while you know being as in my
1:00:14opinion at least from what I've seen as
1:00:15intelligent and independent as she is
1:00:17parents always message me and say Steve
1:00:19wait till you have kids oh yeah that's
1:00:21and that's the thing like my lifestyle
1:00:23right now is would not work for kids so
1:00:24I want to wait want kids but I want to
1:00:26wait as long as possible because if I'm
1:00:28going to have kids I got to be a great
1:00:29dad like I really I really really enjoy
1:00:32mentoring people I love mentoring you
1:00:34know younger entrepreneurs and like help
1:00:36like I've told this I think I told the
1:00:38story on Joe Rogan I helped one of my
1:00:39friends go from like 40K a month and
1:00:41revenue to 400k on YouTube and I do kind
1:00:44of stuff like that all the time I just
1:00:45like one of my other friends has a um
1:00:48snack cpg brand and I helped them grow
1:00:50to eight figures in Revenue just for fun
1:00:52I would just call them a couple times a
1:00:53month and it's like there's something so
1:00:55satisfying about helping other people
1:00:56succeed and so I would love to have a
1:00:58couple kids and just like really Mentor
1:01:00them into like you know being badasses
1:01:03but yeah not anytime soon like I would
1:01:05be so absent if we had kids so just got
1:01:07to like find that right time in the VIN
1:01:10diagram where I could actually be
1:01:11present in their life and your business
1:01:12Empire I think is much bigger than most
1:01:14people realize I imagine the majority of
1:01:17people probably don't really understand
1:01:19the context of business so they don't
1:01:20really get it they might see you as a
1:01:21YouTuber or a Creator but from the
1:01:24research that I've done you run
1:01:27a very very large business yeah I mean
1:01:30we'll we do nine figures and feals I
1:01:31mean we can say that yeah nine figures
1:01:33and feable
1:01:34so the business must be worth several
1:01:37billions of dollars uh overall I mean
1:01:40you could do do something like that yeah
1:01:41I'm not going to get you to to try and
1:01:43Hazard a guess I'm sure you know but I'm
1:01:44not going to get ask you to predict that
1:01:46but
1:01:47but the business would be worth a lot of
1:01:50money are you a billionaire uh on paper
1:01:53yeah but I mean in my actual bank
1:01:55account I've BL a million dollars so do
1:01:57you pay yourself at all a little bit but
1:01:59I also like I have some assistance and
1:02:01things like that so it's like I try to
1:02:03just pay myself what I spend you know
1:02:06personally a month just to like stay
1:02:07even how how do you how do you think
1:02:10about money and all of this because most
1:02:13most people in their lives are pursuing
1:02:14money so that they can chill out and
1:02:16retire but you seem to be pursuing it
1:02:18purely for the sake of reinvesting it
1:02:20back into the system money is fuel to
1:02:22grow a business and then you make money
1:02:24from the business and then keep growing
1:02:26yeah and then you you find a business
1:02:28that you enjoy that you know is better
1:02:30for mother nature earth or people and
1:02:32there you go you have a fulfilled life
1:02:34that's my theory I just don't when I'm
1:02:3570 I don't want to look back and have
1:02:37regrets you know when is enough enough
1:02:40such a cliche question that I'm asked
1:02:42enough enough like building the business
1:02:43never I mean I just want to keep like
1:02:45building a business is like a video game
1:02:47it's it's just fun you know like with
1:02:49fbl right now um you know we're the
1:02:52largest ethically soured chocolate
1:02:54company in America and like it's just
1:02:55fun to like look at something that's
1:02:57been done the same way for 100 years and
1:02:59go how do we just flip this on a Ted and
1:03:01[ __ ] up this industry and you know how
1:03:02can we pay our Farmers a living income
1:03:05you know not use child labor etc etc and
1:03:07so it's like you know I think if I was
1:03:09just doing mundane things like everyone
1:03:12else probably I probably would be bored
1:03:13as [ __ ] if I would just sold chocolate
1:03:15like everyone else made the same
1:03:17repetitive YouTube videos like everyone
1:03:18else I probably would be like all right
1:03:20get me out of this I want to retire but
1:03:21it's not what we're doing like we're
1:03:23changing Industries we're impacting the
1:03:24world like this this is the point of
1:03:26life in my opinion you could do so much
1:03:28with the gazillion people that list
1:03:30listen and watch your videos you could
1:03:32like start almost any business and it be
1:03:34successful you could have almost any
1:03:36social impact and it be profound and
1:03:38save a gazillion people's lives do you
1:03:41do you struggle with Focus
1:03:44uh no I mean I do wonder you know
1:03:47sometimes should we be doing more but I
1:03:50I've really found a good Groove with
1:03:51febles I'm very I keep looking over
1:03:52there because there feasable sitting
1:03:53over
1:03:54there um I do feel like uh I've hit a
1:03:57good Groove with that um and the ethical
1:04:00sourcing on it and the no I mean yeah
1:04:03obviously I get a bajillion
1:04:04opportunities but just you know right
1:04:07now this like I I think I said earlier
1:04:09this is one of the few things in life
1:04:11that i' I've it's scratched the same
1:04:13itch as YouTube where building febles is
1:04:16equally as fun as making videos for me
1:04:18it is so delicious thank you they're so
1:04:21delicious I'd really love to just spend
1:04:22a moment talking about the ethical
1:04:23sourcing piece because I don't think
1:04:25that's something I didn't understand
1:04:26until I did some research on you yeah
1:04:29um why why does that matter so much and
1:04:32what when you say ethical sourcing
1:04:33what's the difference between what you
1:04:35do and what normal chocolate big
1:04:36chocolate in America uh well the big
1:04:38thing is when I got into chocolate I
1:04:40didn't I didn't know any of these things
1:04:42um we we used to Source our Coco from
1:04:44Peru cacao um which you know ethical
1:04:47sourcing is not really an issue there
1:04:48but the problem is majority of the
1:04:50Wolves Coco comes from West Africa and
1:04:52so as we got bigger you know everyone's
1:04:54like hey you need to switch your supply
1:04:56chain to West Africa I'm like cool um
1:04:59and so then I started studying and
1:05:00reading up about it and I um and I
1:05:02noticed that 46% of Labor in West Africa
1:05:05on Cocoa Farms is child labor and I was
1:05:07like that's not that can't be accurate
1:05:10and then I started digging deeper and
1:05:11deeper and I was like holy [ __ ] it's
1:05:13just almost half a labor is child labor
1:05:16and so I started talking to all the big
1:05:18chocolate companies or not all of them
1:05:19but as many as I could get a hold of and
1:05:21I was like so what what do you guys do
1:05:23about this whole child labor thing and
1:05:25they they constantly just telling me
1:05:26like it just is what it is that's how
1:05:27chocolate always has been I was like
1:05:29whoa you guys make like a billion
1:05:32dollars a year in profit you don't you
1:05:34don't see an issue with that being on
1:05:36the back of little kids and they're like
1:05:37no you and then I you know I I have this
1:05:40crazy clip on I have a documentary guy I
1:05:43think you saw him Jeff who follows me
1:05:44around crazy clip where I'm meeting with
1:05:47like a
1:05:48big um I got to be as vague as possible
1:05:51cuz they're going to murder me got time
1:05:53back to them but like a big supplier
1:05:55we'll just leave it big like that and I
1:05:58asked them I was like so do you have any
1:06:00way I can pay extra to not use child
1:06:02labor or anything like that or any
1:06:04options and they were just like no and I
1:06:06was and I my literal documentary guy is
1:06:09just like filming and I'm in like this
1:06:10big boardroom and I look at the camera
1:06:12I'm like holy [ __ ] they just said that
1:06:14on camera and uh and so I did all this
1:06:16research and it was just like yeah no
1:06:18and especially in America like there
1:06:19there's some European chocolate brands
1:06:21that you know try but uh in America like
1:06:24really no one really cared I mean
1:06:25there's plenty of options and plenty of
1:06:26time to fix it plenty of money to fix it
1:06:29so that just kind of honestly pissed me
1:06:31off and like that so then I just was
1:06:33like how do we solve this and so then it
1:06:35sent me down the rabbit hole the
1:06:37everything points back to like you know
1:06:39to the reason chocolate and America is
1:06:41so cheap is because they just don't you
1:06:42know not the reason one of the reasons
1:06:44they just pay the farmer so little like
1:06:45Farmers make less than a dollar a day um
1:06:47so like because of that they're forced
1:06:49to use child labor because I mean they
1:06:50literally just don't even have money to
1:06:51pay someone who's not a child how many
1:06:53kids do you think are in child labor in
1:06:55West Africa just on Coco farms uh you
1:06:58might have so in that 5,000 no it's 1.5
1:07:01million you're joking yeah it's over a
1:07:02million it's crazy so what we need to do
1:07:04is we need to in my head get to a
1:07:06billion dollars a year in Revenue as
1:07:07fast as possible while being ethically
1:07:09sourced and being profitable big part of
1:07:12it is we have to be profitable while
1:07:13doing it because then I can point and go
1:07:15look we achieve scale ethically and
1:07:18we're making money it's not that you
1:07:20can't do it you just don't want to and
1:07:22then um and maybe maybe we give them the
1:07:25benefit of a doubt maybe they just truly
1:07:27don't know how to do it at scale and
1:07:29maybe it'll open their eyes and they'll
1:07:30be like oh I guess it is possible and
1:07:32they'll start to change the ways more
1:07:33than likely they won't and I but over
1:07:36time I hope we can just shine a light on
1:07:38it using my platform and you know um
1:07:40just show the model works and then I
1:07:42don't know something I would love to do
1:07:44in the long run is like you know how
1:07:46there's like the fair trade logo maybe I
1:07:48make my own version of it and I help
1:07:49other chocolate companies Source their
1:07:51uh cacao ethically and uh or something
1:07:53and you know and I just educate people
1:07:55on like if it doesn't have the symbol
1:07:56it's probably using child labor and
1:07:58something I there's some way where I
1:08:00could play my cards over the next 10
1:08:01years where we get over a million kids
1:08:02out of child labor uh on Coco farms and
1:08:05so I just got to connect the dots and
1:08:07figure out the correct way to do it this
1:08:09might sound like a Prett obvious
1:08:10question but it's it won't be to
1:08:11everybody why' you care so much bro I
1:08:15just like I've been on these Farms I
1:08:16don't want to get rich on the back of
1:08:17little kids I mean it's just kind
1:08:20of I I feel like it's kind of obvious
1:08:22you know I maybe to other people on
1:08:25chocolate don't care but I the first
1:08:27thing when I heard about it I was like
1:08:28why why is this a thing it reminds me of
1:08:30somewhat of again of Elon Musk and what
1:08:32his mission was with Tesla he kind of
1:08:34knew that if he was able to prove that
1:08:35you can have fast um nice electric cars
1:08:39then the rest of the industry could give
1:08:40up their excuses that it's not possible
1:08:42exactly um what if someone comes along
1:08:44though and they say Okay Jimmy we'll
1:08:47give you five billion for feast hell no
1:08:49I ain't selling that [ __ ] you're never
1:08:51selling it no because the first thing
1:08:52they would do to up the margins is they
1:08:54just dropped ethical sourcing
1:08:56you have people come along and offered
1:08:57to buy your YouTube channel uh I mean
1:09:00yeah I've been offered a billion dollars
1:09:01here or crazy amounts of money there but
1:09:04I mean it's you know what's funny is
1:09:07Zuck got that famous billion dollar
1:09:08offer for Facebook and he said what was
1:09:11it he was like why would I sell the
1:09:13social media platform I would just take
1:09:15the money and start a new one and I kind
1:09:17of like the one I have so why don't I
1:09:18just keep it and I I every time I get
1:09:21which I haven't in a while but you know
1:09:23back in the day I used to like jokingly
1:09:24poke around just to see what people
1:09:26would offer me um and I would get those
1:09:28offers and then I would always just be
1:09:29like yeah I I would just do the same
1:09:31thing I'm doing now so I might as well
1:09:33just keep doing what I'm doing now you
1:09:34know the money won't really change
1:09:36anything well done and I don't think you
1:09:38you've yet to get the credit you deserve
1:09:39for the the lengths you've gone to with
1:09:42febles no but I think it's really
1:09:43important I know you're not doing it for
1:09:45credit at all I know that you're doing
1:09:46it to get the message out there so that
1:09:48the industry changes but I think someone
1:09:49like you with a platform that you have
1:09:51that's able to produce chocolate that is
1:09:52[ __ ] delicious they sent me a box of
1:09:54it about six months ago and
1:09:56I I hate so much the [ __ ] I'm
1:09:58thinking of updating yeah I mean if you
1:10:01hand them to me like hand me a couple
1:10:02bars the there's uh a lot of stuff that
1:10:05uh the problem is like if you look at
1:10:07this and this you know from a distance
1:10:09you can't tell really the difference
1:10:11between the flavors like this is dark
1:10:12sea salt this is just dark chocolate so
1:10:15uh I'm about to update the wrappers
1:10:16where we're going to put like colored
1:10:17tips here so you can tell the flavors
1:10:19from far away uh I think that's very
1:10:21important um another thing too that uh I
1:10:26there's just
1:10:26a uh you made a mistake you put these in
1:10:29front of me now I'm the other thing I W
1:10:32to um I want to I was I've been
1:10:34experimenting and the newer renders are
1:10:35looking good with putting like right
1:10:37here every bite helps uh get kids out of
1:10:40child labor putting that on the front
1:10:42and then I I'm you know we're messing
1:10:44around with different Machinery I feel
1:10:45like the images of the chocolate on the
1:10:46front could be a little higher quality
1:10:48the back is pretty ass um I want to you
1:10:51know put some more messaging on the back
1:10:53of it there's a lot that needs to be
1:10:55like the white tips here it just makes
1:10:56it so obvious from far away what this
1:10:58flavor is whereas all these blend in and
1:11:00so yeah brutal got to fix it you you
1:11:05talked about your friends calling you
1:11:06and asking you for business advice and
1:11:07you helping them Drive their businesses
1:11:09up but just watching you there pick
1:11:12apart your own business made me think
1:11:13that there's a lot of entrepreneurs that
1:11:14watch our show that are early in their
1:11:16own businesses and many of them will be
1:11:19you're going to fail you're going to
1:11:20fail a ton I mean when I first started
1:11:22chocolate I mean it was it was hilarious
1:11:24how bad I [ __ ] up our original Bars
1:11:28were like very thin there's a reason why
1:11:30like chocolate bars have these like
1:11:31break points here where they like break
1:11:33easily I didn't know that um and so mine
1:11:36was just one solid sheet of chocolate
1:11:37but that's almost like a piece of glass
1:11:40whereas if you drop it it just shatters
1:11:41into like a bunch of little pieces and
1:11:43um and I also didn't know that there's a
1:11:45thing called a a package engineer and
1:11:48can you hand me a box of febles uh my
1:11:50original chocolate box when you pop
1:11:52these open and put it on a shelf there
1:11:55this obviously the problem's fixed but
1:11:58if if this was sitting on a shelf when
1:12:00you grab this one these would all slide
1:12:02forward and then they would fall out of
1:12:03the box and or the box would fall off
1:12:06the shelf because of the weight because
1:12:07there wasn't right balance at the bottom
1:12:09and the lips here this this didn't used
1:12:11to be a thing so these were open and
1:12:12there was just a bottom lip here and so
1:12:14they would fall out like that um and
1:12:16then the bars because we didn't have the
1:12:18natural break points would shatter like
1:12:19glass who noticed that um well me and
1:12:23the thing is I I this a old team in
1:12:25feasts I would tell them like there's
1:12:27too many broken bars when I go into
1:12:28Walmart I'm seeing too many that are
1:12:29broken they told me like ah you're
1:12:31worrying about this too much it's not
1:12:33that big of an issue it happens to
1:12:34everyone and I got to the point where it
1:12:36was just [ __ ] pissing me off because
1:12:38I hated like grabbing a bar off the
1:12:40ground or seeing on the Shelf all these
1:12:42like shattered chocolate bars that I I
1:12:44put like uh I paid people to put GoPros
1:12:47in like a a like a bag of lace ships
1:12:49pointed at because I couldn't get I
1:12:51tried to get Walmarts to give me the
1:12:52security camera footage and they
1:12:53wouldn't so I put hidden GoPros and a
1:12:55bunch of random Walmarts just to pointed
1:12:57at the feastival bars just to see why
1:12:59are they [ __ ] breaking so much
1:13:00there's so many shots of like you know
1:13:02like a mom grabbing a bar and then she'd
1:13:04be looking at it literally like this and
1:13:05then you just see the Box just go and
1:13:08she' go and they' just fall off the
1:13:10shelf and then they just put it up and
1:13:11you you know some of the bars would be
1:13:12broken and it would just happen over and
1:13:14over and over again because we didn't
1:13:15engineer the boxes correctly they didn't
1:13:17do anything wrong do you know how a
1:13:19typical that is what you've just said
1:13:20that you put GoPros yeah people told me
1:13:22I was crazy the amount of people who
1:13:23tried to tell me that was illegal I was
1:13:24like bro I don't [ __ ] care I just
1:13:25need know why my bars are breaking like
1:13:26I'll delete the footage um and so I that
1:13:30and uh you know I did a bunch of just
1:13:32data and I actually I saw there's a
1:13:35company called aosta where you can pay
1:13:36people to go into Walmart so then I I
1:13:39started paying where every week I would
1:13:41send someone into every single Walmart
1:13:42in America to buy all the broken bars
1:13:45fix up the boxes it's pretty expensive I
1:13:47think um you know it's like $100,000
1:13:49just to send someone into every single
1:13:50Walmart to clean them up $28 a pop times
1:13:535,000 um uh Walmarts and um yeah so I
1:13:57was sending people into Walmart to clean
1:13:58up the broken bars and that but I was
1:14:00paying so much money it was $100,000 a
1:14:02week just to send people in and then I
1:14:04was buying all these broken bars because
1:14:05I just really didn't want people to go
1:14:06into Walmart and to buy a broken Feast
1:14:09bar like that is literally the worst you
1:14:10know consumer experience you can have um
1:14:13and yeah and then I learned what a
1:14:15package engineer is and I was like holy
1:14:17[ __ ] this is your full-time job to make
1:14:18it where my boxes don't [ __ ] fall
1:14:20over where have you been but on the
1:14:22point that I was saying your obsession
1:14:24with the D of a product is it's
1:14:27completely atypical and if I was to
1:14:29compare this to a normal YouTuber and
1:14:31their e-commerce brand oh they wouldn't
1:14:32give a [ __ ] yeah I was I probably spent
1:14:35thousands of hours obsessing over this
1:14:36product I mean I know it doesn't feel
1:14:37like it because it's just chocolate but
1:14:39yeah I mean it's it's a problem from the
1:14:41ethical sourcing to every little thing
1:14:43about it like I don't I don't do
1:14:44anything half has and didn't you drive
1:14:46to a ton of Walmarts don't you oh all
1:14:48the time that's what I do every day oh
1:14:50[ __ ] we should go hit to Walmart we
1:14:52didn't even go ah he's got a plan he's
1:14:53got to catch yeah it's my favorite thing
1:14:55to do is like sometimes I'll spend all
1:14:56night in Walmart just uh scanning
1:14:58products and looking at the daily
1:14:59velocities and sales it's it's like uh I
1:15:03had a layover in DC I live in North
1:15:05Carolina then I was like wait a minute I
1:15:08could just rent a car and hit like 30
1:15:10Walmarts on the way home and just drive
1:15:11home and so then I drove home from DC to
1:15:14North Carolina and visited every Walmart
1:15:16on the east coast in like the middle of
1:15:17America just to like go look at the
1:15:19chocolate aisle and see all the
1:15:20statistics and things like that I asked
1:15:22you earlier on if you struggled [ __ ] I
1:15:24wish we could go visit a Walmart you
1:15:26know how fun that would be it's like I
1:15:29would love to educate you on the chocol
1:15:31are Walmart still open now oh no they're
1:15:33not okay we can do it another time I
1:15:35usually what I do is I just bang on the
1:15:36door and they let me in of course yeah
1:15:38but what you just said there I'm I feel
1:15:40like I'm getting at something here
1:15:42because
1:15:4399.99999% of entrepreneurs that I know
1:15:45that just have one thing to do just to
1:15:47run their business don't give that many
1:15:49[ __ ] about the detail and you have like
1:15:52a zillion things to do an Amazon show
1:15:54which is like the highest future of
1:15:56whatever of all time or whatever and you
1:15:58have this massive Channel you have your
1:15:59philanthropy you have all of this stuff
1:16:01going 100 million followers on Tik Tok
1:16:03gazillion followers here a gazillion
1:16:04followers the numbers are just
1:16:06unfathomable and you're still driving to
1:16:0831 Walmarts to check if your chocolate
1:16:11is breaking yeah well and I go in the
1:16:13back when I'm there if it's not on the
1:16:14shelf and I'll go scan it in and help
1:16:16the employees and and is that is that
1:16:18the difference well you just got to know
1:16:20everything going on it's I mean it's
1:16:22just first principles every if like like
1:16:25I I hate when someone in my business is
1:16:27like tells me something that I don't
1:16:30agree with but I'm too ignorant to be
1:16:32able to challenge them because then it's
1:16:33like well who am I to you know I guess I
1:16:36got to just take them on the word but
1:16:37most people tend to pick the easiest
1:16:40route or conform to the status quo and I
1:16:42want to if I want to lead real
1:16:43Innovation and like change the industry
1:16:45then I got to know every little facet of
1:16:46everything and so I mean at the end of
1:16:48the day you know the Shelf is where
1:16:51people buy it so I got to intricately
1:16:53know everything going on at the touch
1:16:54point of the consumer and you know how
1:16:57it gets there how it's being stored at
1:16:59the D distribution centers and then the
1:17:01retailer and then on the shelf and what
1:17:03what does it look like what's the
1:17:04experience and everything because all
1:17:05these little things add up do you not
1:17:07feel like you spend your whole life
1:17:09fighting people to raise their standards
1:17:12to your standards because you don't
1:17:14exist in a world of Mr beasts well that
1:17:17that's the thing I used to think which I
1:17:19I've said a couple times it was just
1:17:20content but I realized it's just
1:17:21everything I do like I just want to be
1:17:23the best at it and that's it's weird man
1:17:26because you just look at this choca bar
1:17:27and you wouldn't you'd be like who the
1:17:29[ __ ] cares but that's the thing it's
1:17:31it's what I've really enjoyed the last
1:17:33two years is I've gone as in depth on
1:17:35this as I have YouTube and it's been
1:17:37every bit as fun I mean it's very very
1:17:39[ __ ] difficult and and hard
1:17:40especially the ethical sourcing and like
1:17:42I recently spent a week in West Africa
1:17:44and I I went from the bean all the way
1:17:46to the bar and like you worked on the
1:17:49farm and follow the entire QC Supply
1:17:51Chain and everything and it's not it's
1:17:53like it's equally as hard as my YouTube
1:17:55channel but it's also equally as fun and
1:17:57I that was just that was a big eye
1:17:58opener for me because I never thought I
1:17:59would enjoy something as much as uh my
1:18:02YouTube channel and that's what I was
1:18:04saying earlier I've come to realize I
1:18:05deeply enjoy building businesses and
1:18:07solving hard complex problems even
1:18:08though I know this is just chocolate but
1:18:10I get the complex thing from the ethical
1:18:12sourcing side just on a daily basis like
1:18:14that that's fun with beast beast games
1:18:17with this with all the other things
1:18:18going on um your main Channel which is I
1:18:21guess you probably still see as your
1:18:23baby to some degree it's like the
1:18:24Mothership right because it's the source
1:18:25of it it's what allows us to do
1:18:26everything like most people buying this
1:18:27aren't buying it because of Beast games
1:18:29do you ever get paranoia when the views
1:18:31go down they haven't gone down yet
1:18:33they've gone up every year for 14 years
1:18:35but do you still get that that do you
1:18:37still watch the video go live and look
1:18:38at the back end no you don't no I mean
1:18:41because it's like we uh I don't know I
1:18:45just upload a video and then the next
1:18:46day I look at the retention and the CTR
1:18:48and if we [ __ ] up I just you know well
1:18:51what we do is we call them after action
1:18:52reports so I get all the smartest people
1:18:53in my company like like uh we like we
1:18:56actually just did one I wish I had my
1:18:58had it on me but like we'll we I have I
1:19:01pay this guy to just do a very in-depth
1:19:02breakdown of like here's the retention
1:19:03chart here's every time someone clicked
1:19:05away here's where was the flattest
1:19:06here's where was the worst you know
1:19:08we'll take like so if I upload a video
1:19:09that's 20 minutes we'll take our last 10
1:19:1120 minute videos and we'll go you know
1:19:13uh the median retention on the last 10
1:19:1520 minute videos was 10 minutes and 6 or
1:19:1955 seconds is the median so if the
1:19:21retention on this new video is 11
1:19:22minutes or above we did a good job if
1:19:24it's below that then we did below
1:19:26average and blah blah blah and and he
1:19:27just does like a a giant like
1:19:29presentation and so usually two weeks
1:19:31after we upload we'll we'll look at that
1:19:33with all my top people and then we'll
1:19:34just be like what' we [ __ ] up what we do
1:19:36well cool move
1:19:37on and has there ever been a moment in
1:19:39real recent times where you go I think I
1:19:42need to spend more time on it again and
1:19:43get back in there and because all the
1:19:46time you know but a lot of that stems
1:19:48from insecurity I mean cuz the thing is
1:19:50of course we we had a video recently
1:19:52every minute someone is eliminated it
1:19:54didn't performed the best um you know
1:19:56and their like our intro was a little
1:19:59repetitive it was a little dark it um it
1:20:02we had we brought back like losers from
1:20:04Beast games to compete in a main Channel
1:20:06video but the problem is some people
1:20:07thought it was Beast games they like oh
1:20:08I've already seen this there was just a
1:20:10lot of rookie mistakes there and it's
1:20:11very easy for me to like you know get
1:20:13insecure and and like be like [ __ ] this
1:20:15is why I need to be in the weeds but the
1:20:17end of the day it's like it's not like
1:20:18when I was calling all the shots I was
1:20:20perfect either so as long as it's like
1:20:21as long as when people make mistakes
1:20:23they learn from them I have a say like
1:20:25that I tell people all the time like
1:20:26like whenever our new creatives [ __ ] up
1:20:28I I'll look at Tyler I go Tyler's
1:20:30literally cost me tens of millions of
1:20:31dollars in bad decisions like this isn't
1:20:33going to be the first time you [ __ ] us
1:20:34out of a million dollars as long as you
1:20:36learn from it it's fine um and so as
1:20:38long as like that's where these after
1:20:40action reports are are important because
1:20:41as long as we when we mess up we
1:20:43articulate why and it doesn't happen
1:20:45again then it's just part of it but yeah
1:20:46I mean if the same thing was happening
1:20:48over and over and over again that'd be
1:20:49like [ __ ] I need to get step in but my
1:20:52my guys are just good like they don't
1:20:53make the same mistake twice tell me
1:20:54about experimentation and testing cuz
1:20:56people look to you as the the real king
1:20:59of like testing and experimentation how
1:21:01Central is this to the success of
1:21:03everything that you do very much and
1:21:04that's the thing like that every minute
1:21:06video like it flopped you know and that
1:21:08was your your highest chance of flopping
1:21:11is when you do something new like really
1:21:13really new uh one of our bigger flops
1:21:15before that too is we did this video
1:21:16where it was like 10 minutes this room
1:21:17will explode we built this giant Tower
1:21:20had a guy start at the top he had to
1:21:21make it it was a real- time shoot down
1:21:23press a button yeah it was just didn't
1:21:25perform that well people didn't really
1:21:26like it um is kind of complicated blah
1:21:29blah and it's like you have to be
1:21:31careful because you know um I want I
1:21:34want a culture where people feel
1:21:35comfortable experimenting and trying and
1:21:37feel fine failing and so you know when
1:21:39that video failed or when you know that
1:21:41every minute this someone's eliminated
1:21:43like you know I don't go and yell at
1:21:44people or call them idiots or anything
1:21:46like that I just I'm like what did we do
1:21:47wrong all right here's all the facts
1:21:50just make sure it doesn't happen again
1:21:52not going to be the first time you cost
1:21:53me a bunch of money it's all good you
1:21:55know I see this as investing in you guys
1:21:57and let's just learn from it I was gonna
1:21:59say because um or else if if there was a
1:22:01culture of that then people would just
1:22:03make the same videos again and a lot of
1:22:04YouTubers just ch out the same format
1:22:06I'm okay with my people failing I'm okay
1:22:07with the video being 10 out of 10 like
1:22:09as long as we actually took an honest
1:22:12good um try at it you know and and as
1:22:16long as we failed because we made the
1:22:18wrong shot call not because we were lazy
1:22:20not because we didn't put the effort in
1:22:21ETC as long as if as long as it's just
1:22:24like we made an educated decision to
1:22:26test something or try something and it
1:22:28just didn't work I'm cool with that we
1:22:29can do that all day and like they know
1:22:31that and i' I don't yell at people um
1:22:33you know or get mad at them when they um
1:22:35accidentally mess up like that I've
1:22:37invested more than a million pounds into
1:22:39this company Perfect Ted and they're
1:22:41also a sponsor of this podcast I
1:22:42switched over to using matcher as my
1:22:44dominant energy source and that's where
1:22:46perfect Ted comes in they have the match
1:22:47powders they have the match drinks they
1:22:50have the pods and all of this keeps me
1:22:51focused throughout a very very long
1:22:53recording day no matter what's going on
1:22:55and their team is obsessed with quality
1:22:58which is why they Source their
1:22:59ceremonial grade matcha from Japan so
1:23:01when people say to me that they don't
1:23:02like the taste of matcha I'm guessing
1:23:04that they haven't tried perfect Ted
1:23:06unlike lowquality matcha that has a
1:23:08bitter grassy taste perfect Ted is
1:23:10smooth and naturally sweet and without
1:23:12knowing it you're probably a perfect
1:23:13head customer already if you're getting
1:23:15your match at places like blank Street
1:23:17or Joe and the juice but now you can
1:23:19make it yourself at home so give it a
1:23:21try and we'll see if you still don't
1:23:23like matcha so here what I'm going to do
1:23:25I'm going to give you 40% off our
1:23:27matcher if you try it today head to
1:23:29perfect ted.com and use code
1:23:31st40 or if you're in a supermarket you
1:23:33can get it at tesos or Holland and
1:23:35Barett or in the Netherlands at Albert
1:23:36Heine and those of you in the US you can
1:23:39get it on Amazon as you guys know whoop
1:23:41is one of my show sponsors it's also a
1:23:43company that I have invested in and it's
1:23:45one that you guys asked me about a lot
1:23:47the biggest question I get asked is why
1:23:48use whoop over other wearable technology
1:23:51options and there is a bunch of reasons
1:23:53but I think it really comes down down to
1:23:54the most overlooked yet crucial feature
1:23:57it's noninvasive nature when everything
1:23:59in life seems to be competing for my
1:24:01attention I turn to whoop because it
1:24:03doesn't have a screen and will armed the
1:24:05CEO who came on this podcast told me the
1:24:08reason that there's no screen because
1:24:10screens equal distraction so when I'm in
1:24:12meetings or I'm at the gym my whoop
1:24:14doesn't demand my attention it's there
1:24:16in the background constantly pulling
1:24:18data and insights from my body that are
1:24:20ready for when I need them if you've
1:24:22been thinking about joining whoop you
1:24:24can head to join. woop.com
1:24:26CEO and try whoop for 30 days risk-free
1:24:30and zero commitment that's join.
1:24:32woop.com
1:24:33CEO let me know how you get on you've
1:24:36just concluded today the biggest
1:24:40competition show I think of all time
1:24:42well it is of all time but I think
1:24:43you've got 50 gu you know largest sets
1:24:45in history most World Records in history
1:24:46largest cash prize in history most
1:24:48winners in history most contestants in
1:24:49history most camera yeah and what 50
1:24:52Guinness World Records yeah that we know
1:24:54of there's probably way more but yeah
1:24:56you said something on stage which I
1:24:57found quite interesting you said I kind
1:24:58of feel a bit sad yeah I know because
1:25:01every Thursday I got to look forward to
1:25:03like seeing the internet's reaction to
1:25:04Beast games and now I'm gonna wake up
1:25:06next Thursday and I don't I don't get to
1:25:09see what people think it's over they
1:25:11they describe um this in the Olympics as
1:25:13gold medal depression really yeah they
1:25:15say I think it's I might butcher these
1:25:17numbers but 70% of people after the
1:25:19Olympics even if they won a gold medal
1:25:21mhm experience depression afterwards
1:25:23because they they' lost their North Star
1:25:26that was giving them meaning in yeah no
1:25:28I mean I'm not I I mean I I guess I'm
1:25:31playfully sad but I don't it's fine we
1:25:33just I got I have so much [ __ ] going on
1:25:35I don't even really get to think about
1:25:36that kind of stuff and you're on to the
1:25:37next one uh yeah so we'll well Amazon
1:25:41let's get season two in the books
1:25:43already come on let's sign a contract
1:25:45can't really talk about it is the most
1:25:47me and Jack were talking about earlier
1:25:48on it is the most incredible thing that
1:25:49I think I've seen on TV and I just think
1:25:52I just I think I said you on the phone
1:25:53the other day
1:25:54I watch it knowing that unless you do
1:25:56another one I will never see something
1:25:58on this magnitude and scale no one wants
1:26:00to do something like I mean because it's
1:26:01[ __ ] hard man and those sets and the
1:26:05the thing is the reason why a lot of
1:26:06reality TV doesn't feel that way uh and
1:26:09we could have obviously done much better
1:26:10storytelling and we will when we do
1:26:11future iterations but the the at its
1:26:14Crux like what people don't see is like
1:26:17to have a thousand cameras recording the
1:26:19amount of infrastruct like we broke a
1:26:21world record for most camera cables ran
1:26:23like the like the most miles of camera
1:26:25cables and
1:26:26like and the millions of dollars we had
1:26:29to spend on storage and millions of
1:26:31dollars on the control room and the
1:26:32millions upon millions of dollars of
1:26:34Hardware to edit it and like having to
1:26:35bring in Adobe to custom change the
1:26:37Adobe software where you could actually
1:26:38have that many multi cams it's like it
1:26:40is the the actual infrastructure to
1:26:43actually be able to do that is
1:26:44incredibly incredibly difficult and um
1:26:47that's why usually what they'll do is
1:26:48they'll be like all right here's a 1H
1:26:50hour like if you're filming a reality
1:26:51show here's a 1 hour window you know
1:26:54they'll send out story producers they'll
1:26:55put a camera on you they'll be like yo
1:26:57can you say this line you're kind of our
1:26:58villain this is what we're looking for
1:27:00they'll kind of tell you what to say and
1:27:01then they'll write the notes down and
1:27:02they'll catalog it for the editors
1:27:04whereas we're just like [ __ ] it we're
1:27:06going to be filming you know 24/7 all
1:27:09these cameras you guys be yourselves
1:27:11we'll just capture it because you don't
1:27:12know when someone's going to do
1:27:14something weird you don't know when
1:27:15someone's going to whisper to someone in
1:27:16form an alliance you don't know so you
1:27:18literally have to just be rolling and
1:27:20you need these to be acceptable angles
1:27:22so you need multiple an a cam and a b
1:27:23Cam and all this which creates a
1:27:25Monumental fuckload of footage but
1:27:27that's what allowed us that was I mean
1:27:30of amongst many things that's one of the
1:27:31biggest uh competitive advantages we had
1:27:34when filming Beast games is we put in
1:27:36the effort to to set up all this
1:27:38infrastructure we could actually capture
1:27:40it and just tell the story how it is
1:27:41instead of having to use story producers
1:27:43to put words in people's mouths but it's
1:27:44a [ __ ] nightmare man like I had over
1:27:46150 people editing that I mean we're
1:27:49coming through unfathomable amounts of
1:27:51footage and and everything and I mean
1:27:53even things from like the uh computer
1:27:55network and our local it constantly
1:27:57crashing because there's just so much
1:27:59footage there and like if I were to send
1:28:02all the Beast games footage to just one
1:28:04editor it would probably be like
1:28:05$300,000 in hard drives and you know and
1:28:07if you have 150 editors it's just
1:28:09impossible so we you spend millions of
1:28:11dollars and you build a central uh
1:28:12server room and so we have our own
1:28:14server acts and everything and then you
1:28:15have them remote in there but even then
1:28:17just due to the sheer volume of footage
1:28:19Adobe and everything was constantly
1:28:20crashing and it's like it was it was a
1:28:23nightmare on the back end but it's great
1:28:25because that's why we were able to tell
1:28:28what actually happened why it feels
1:28:29different because we were recording
1:28:31non-stop 247 I was wondering as I was
1:28:34watching it if Amazon are aware of the
1:28:36the fact that you're just going to give
1:28:37away the money like this like when you
1:28:39like flip the queen and it adds another
1:28:41$5 million that didn't affect them I
1:28:42lost a ton of money filming the show so
1:28:44that that came out of my pocket because
1:28:46really yeah we were we spent way too
1:28:48much money on it I lost tens of millions
1:28:49of dollars on that show really yeah I'm
1:28:52an idiot because the lines came out it
1:28:54was like Amazon give Mr Beast 100
1:28:56million to do yeah show so I'm thinking
1:29:00okay I'm doing the math I'm thinking
1:29:01okay so he spent 20 odd million on the
1:29:03prizes MH yeah we gave away so there
1:29:06must be 80 million left or something I
1:29:08mean so episode one we spent over $15
1:29:10million on those Towers building them
1:29:12all like that was the most towers ever
1:29:13built the most hydraulic press or
1:29:15whatever used I mean that that set was
1:29:17[ __ ] crazy man we had to build a
1:29:19th000 towers that were 10 ft tall safety
1:29:22test them all put like get it where they
1:29:24actually work we had to literally
1:29:26hardwire them all and build like our own
1:29:28software where we could drop people we
1:29:30had to put up all the screens I mean
1:29:31that was that that was that's like
1:29:33arguably one of the largest sets ever
1:29:34built in history that was just episode
1:29:36one and that's just like the
1:29:37construction of the set That's not
1:29:39including like you said we we gave away
1:29:40over $20 million I think over two
1:29:41million was in episode one and then
1:29:45episode two we have the city which that
1:29:47was a 14 million dollar set build and
1:29:49that was um huge I mean because that was
1:29:51a real City that they were living in you
1:29:53know um and then I could yeah go but
1:29:56just between the 20 whatever two million
1:29:58we gave away plus those two sets I mean
1:30:00already right there you're probably
1:30:02you're at over $50 million how much did
1:30:04the whole thing cost that I have been
1:30:07advised not to say because because
1:30:09people will hear big number and be like
1:30:11oh well I could have made a good show if
1:30:12I had that kind of money but the thing
1:30:14is they couldn't because it's if money
1:30:16isn't everything like building and
1:30:18managing it is is you know infinitely
1:30:20harder but is it more than 100 million
1:30:22yeah of course yeah of course I mean
1:30:24well I just told you how we spent 50
1:30:26million and that we're only two episodes
1:30:27in so how out of pocket are you tens of
1:30:30millions yeah it was not a good
1:30:31financial decision to make Beast games I
1:30:33lost money I would have more money if I
1:30:34didn't film it any regrets no no it's
1:30:36great I mean for for me I was it was
1:30:38about making season one as good as
1:30:40possible you know I can't let the
1:30:42YouTube Community down because that you
1:30:44know creators don't have a good rep when
1:30:45it comes to doing stuff on streaming
1:30:47platforms and you know I'm getting 200
1:30:49million views of video on average over
1:30:51the course of the first year and I'm
1:30:53going to talk to these stream platforms
1:30:54and they're like H we've been burned by
1:30:56creators before I'm like bro I'm not a
1:30:59Tik tocker that dances I have a
1:31:01production company and I routinely make
1:31:03spectacles and even me these streaming
1:31:06platforms they weren't taking serious so
1:31:07I was like [ __ ] like if I fail it's over
1:31:10like no one's ever no streaming platform
1:31:11is ever going to touch a YouTuber ever
1:31:12again so my big thing was just making
1:31:14sure this crushed and you know now the
1:31:16doors are opening up I mean I'm getting
1:31:18calls from creators left and right and
1:31:19they're like Oho yeah streaming
1:31:21platforms they wouldn't talk to me
1:31:22before now they're coming like I would
1:31:24tried to get a meeting with them and
1:31:25they were like no now they're like
1:31:27begging to like have meetings with them
1:31:29and I already know of two creators that
1:31:31have signed deals um just on the backend
1:31:33success of Beast games and probably I
1:31:35mean hundreds of hundreds of millions of
1:31:37dollars is going to flow into Creator's
1:31:38Pockets just because of Beast games in
1:31:40the next year well the UN Rotten
1:31:41Tomatoes which is not an easy an easy
1:31:44critic to no you you got it was like 90%
1:31:47approval from fans which is pretty
1:31:48unheard of in Rotten Tomatoes I know um
1:31:51but also I hear through the the grape
1:31:53vine that
1:31:54it is on track to become one of Amazon's
1:31:57biggest shows of all time yeah see the
1:32:00problem is I have to wait for them to do
1:32:02a press release so okay yeah well I'm
1:32:04I'm just
1:32:06talking I got you I told him I'd be a
1:32:08good boy and not leak things so but for
1:32:11a a YouTuber quote unquote YouTuber yeah
1:32:14well they did release it it was their
1:32:15number one unscripted show of all time
1:32:16and then yeah I mean the it's I I don't
1:32:19think they'd mind me saying it's very
1:32:21the show's very Evergreen like usually
1:32:23these shows get a lot of attention then
1:32:24kind of like Teeter off but ours is like
1:32:26like over 700,000 new unique viewers are
1:32:29watching it every single day like which
1:32:31is pretty crazy because if we maintain
1:32:33that like yeah it's going to shatter
1:32:35some pretty crazy records and what's the
1:32:37upside for you to continue promoting it
1:32:39now that it's done because I put all
1:32:40this effort in I want people to see it
1:32:42yeah I don't get paid to like all the
1:32:44promotion I'm doing now I'm not getting
1:32:45paid for really but I mean but I mean I
1:32:48guess the upside would be the better
1:32:49season one does you know the more money
1:32:51I get for season two three four five Etc
1:32:54if I sit here with you in 10 years time
1:32:55Jimmy yep oh Bo and everything went to
1:33:01plan um you're 36 at that age I already
1:33:04know what you're gonna ask yeah I mean I
1:33:06hate that kind of stuff because if you
1:33:07ask me the problem is if you asked me
1:33:09this like five years ago I never would
1:33:11have said anything about febles or a lot
1:33:12of the stuff I'm doing now and so the
1:33:14honest answer is I don't know I mean I
1:33:16think in what I'm doing you know
1:33:18hopefully by then I have two billion
1:33:20subscribers on YouTube you know Beast
1:33:22games is bigger than we ever imagine
1:33:24hopefully feastival has gotten over a
1:33:26million kids out of child labor by then
1:33:29um and you know I probably will have two
1:33:32or three other businesses that I'm very
1:33:33passionate about that are hopefully
1:33:34crushing
1:33:35and yeah just I don't know and
1:33:39personally maybe I'll have a kid by then
1:33:41I don't know I mean only time will tell
1:33:44it's it won't be until I feel like I
1:33:45could actually have enough time to be a
1:33:47good dad but I I don't even know man I
1:33:49don't think about my personal life I
1:33:51just think about winning and got to
1:33:53build some photos I found that I loved
1:33:55oh
1:33:57okay holy [ __ ] is this me or my brother
1:34:01me this one as well where did you get
1:34:03these um internet these are on the
1:34:06internet these are like the really
1:34:07iconic photos that I from see really I
1:34:11don't think I've ever seen this one
1:34:12really yeah I don't do you recognize
1:34:15anything in that photo other than no I
1:34:16don't I was just thinking like what
1:34:18house am I even in I might be at a
1:34:21military base potentially cuz when we
1:34:23were younger my both my parents are in
1:34:25the military so they're traveling a lot
1:34:26so this might just be like some random
1:34:28house interesting I do recognize this
1:34:31like this photo in the background I'm
1:34:33sure you're throw up on screen I think
1:34:34that that that was yeah that's on the
1:34:37hallway beside her bathroom I haven't
1:34:38been to my mom's house in so long um
1:34:42interesting you you do so much for
1:34:43children but if you could whisper in
1:34:44that child's ear something about buy
1:34:51Bitcoin what was it like two pennies
1:34:53back then no um I know because I
1:34:57wouldn't want I wouldn't say anything if
1:34:58you gave me a microphone to talk to him
1:35:00because the problem is I'd be I'd be
1:35:01worried that it would change you know
1:35:03the outcome of of how I became and like
1:35:06I'm very even though I know earlier on I
1:35:08was probably sounded a little depressed
1:35:10because shit's hard but you know I'm I
1:35:13am happy with the position I am in and I
1:35:16would be worried that you know like this
1:35:19is definitely a very confused child
1:35:21that's not fitting in that feels like a
1:35:23[ __ ] freak not this young one I don't
1:35:25know what the [ __ ] he's thinking but
1:35:26this one right here probably is around
1:35:27the age where I was like [ __ ] I'm just a
1:35:29[ __ ] weirdo I don't fit in with
1:35:31anyone why does no one want to build
1:35:32businesses and succeed but I think going
1:35:34through that Journey was was important
1:35:36and it's uh yeah it just gives me a lot
1:35:38of conviction with things so I probably
1:35:41if I wasn't allowed to say buy Bitcoin I
1:35:43just wouldn't say anything what about
1:35:45Taha yeah to my
1:35:47mom I would I mean this well what's
1:35:52funny is these are these are two
1:35:53different photos of my mom you have like
1:35:55this version of my mom I don't think
1:35:57there's anything I could say that would
1:35:58I mean cuz she's she was in the military
1:36:00and they just beat
1:36:02like systems and order into your head
1:36:05and she this is probably right around
1:36:07the time where we lost everything and so
1:36:09this you know and she's at a very low
1:36:10point in her life and so I don't think
1:36:12there's anything I could say that ever
1:36:13would have like convinced her that her
1:36:15lunatic son is heading down the right
1:36:17path and um you know but you know you
1:36:20can see the difference here where it's
1:36:22it's almost indicative where she's
1:36:23smiling in this photo this is when I
1:36:24gave her 100 Grand this is after we made
1:36:26it this is after we had the whole
1:36:27conversation where she finally is like
1:36:29okay I'll Trust you you know there's a
1:36:32the the whatever 12 13 years between
1:36:34these two photos was a very hard journey
1:36:37um especially when I stopped going to
1:36:38college and I got straight zeros and I
1:36:40mean she thought oh his life's [ __ ]
1:36:43over I just wasted 18 years of my life
1:36:44you know um so same thing I don't I
1:36:47don't I don't think there's anything I
1:36:49could say that would have changed
1:36:50anything um if anything it would have
1:36:51just gave her a heart attack do she do
1:36:54you tell her now what she means to you
1:36:55and how oh course yeah yeah and she's
1:36:58she's very happy and like yeah we're
1:37:01we're in a really good spot now I I love
1:37:03my mom I mean because obviously I
1:37:04wouldn't be here without her you know
1:37:06what I mean if she didn't work multiple
1:37:08jobs and do all the things she did to
1:37:10put me where I am I mean even little
1:37:12things like you know she uh would give
1:37:15me like some months like you know 20 $30
1:37:18and then I would take that money and use
1:37:20that to like buy stuff to like help make
1:37:23videos or or whatever um and even just
1:37:27the fact that we had internet you know
1:37:28what I mean and things like that which
1:37:30you know I mean pretty basic now it
1:37:31wasn't as common back then you used to
1:37:33get a phone call and you're like house
1:37:35internet I don't know if you would go
1:37:36out yeah and so like you know um it
1:37:39wasn't the best position but she gave me
1:37:41all the tools I needed to succeed not
1:37:43you know on purpose but she must be so
1:37:46shocked well she's used to it now but
1:37:48yeah I mean on the come up I mean it was
1:37:51yeah I mean imagine being her you know
1:37:53what I mean she used to when I turned 16
1:37:56like she couldn't afford to buy me a car
1:37:59she couldn't she couldn't afford like
1:38:01the minivan we had like it was [ __ ]
1:38:03piece of [ __ ] like needed a repair she
1:38:05couldn't afford it like smoke was coming
1:38:07out the front of it she was a an
1:38:09absolute mess and then she comes home
1:38:11and I'm just like I'm making YouTube
1:38:13videos [ __ ] math homework mom and you
1:38:16know and she's just like she I think she
1:38:19was making $40,000 a year cuz I uh we
1:38:22didn't talk about Fin is much when we
1:38:24were younger but I remember I got a
1:38:25$40,000 brand deal and then she told me
1:38:27that's how much I make in a year and I
1:38:29was like holy [ __ ] I didn't at the time
1:38:32I was like I thought you made way more
1:38:33than 40 Grand a year um and then I was
1:38:35like why the [ __ ] are you working like
1:38:37I'm getting paid this per video now on
1:38:39brand deals and so um
1:38:43yeah what an incredible woman I know
1:38:46she's from everything she went through
1:38:48to know she she just needs to be happy I
1:38:51try not to stress her out she's been
1:38:52through enough stress like her her job
1:38:55is i' I've been making her not make I
1:38:57mean she wants to do it but like
1:38:58exercise routinely do all the like
1:39:00system like body Health scans and you
1:39:03know get on the vitamin grind and
1:39:04everything because like I'm not having
1:39:06kids anytime soon but obviously when I
1:39:08do have kids I really want her to be
1:39:09involved and she needs to be able to
1:39:10play with them and things like that so
1:39:11I'm like you know stress is going to
1:39:13kill you you're not allowed to be
1:39:14stressed you need to do all these Health
1:39:15protocols you need to be like cuz you
1:39:18know you might be in your 70s when I
1:39:19have kids like you need to be able to
1:39:21move around which means you might
1:39:22potentially be 80 when they're like 14
1:39:24or 15 like come on like what you do now
1:39:27is indicative will represent how active
1:39:29you'll be able to be in my kids lives so
1:39:31like and we do the have these
1:39:32conversations in a playful way so she's
1:39:33taking her health very serious for the
1:39:35future you're not a man that seems to
1:39:38have many fears but that appears to be
1:39:39one of them a fear that we both share
1:39:41yeah exactly I mean hope she'll just
1:39:45never die my mom's gonna live forever
1:39:46we'll be fine Brian
1:39:50Johnson we have a closing tradition on
1:39:52this podcast with the last guest Le a
1:39:53question for the next guest not knowing
1:39:54who they're leaving it for okay do do I
1:39:57get hit with the question first or you
1:39:59get hit with the question first
1:40:01okay would you rather die with a sound
1:40:04body or a sound mind sound body or sound
1:40:07mind oh I assume if I chose body then
1:40:11like that would be like Dementia or
1:40:13something on the mind um that's hard die
1:40:17somebody or some
1:40:20mind I mean what are you if you don't
1:40:22have your mind I would say mine to be
1:40:24honest amen yeah Jimmy thank you do I
1:40:28get to write my question now you do I
1:40:29want to say something to you though um I
1:40:31have to give you a lot of credit because
1:40:33so many people like us like our teams we
1:40:36have stolen so much from you we've
1:40:38stolen your principles your mentality
1:40:40and it's made us be better creators
1:40:41which has allowed us to live the lives
1:40:42that we get to live and do these things
1:40:44that we we love the most and um there's
1:40:46always a cost I think to being different
1:40:48and to being weird there's an upside but
1:40:51there's also a really really really big
1:40:53cost and you you pay that cost the most
1:40:55when you're younger and you have to fit
1:40:56into the the system and you don't get to
1:40:58choose who you hang around with and
1:40:59stuff um but then as an adult as you
1:41:01said we all then clap for this the
1:41:04unique ones the weird ones and we steal
1:41:06from them and we aspire to be them and
1:41:07we learn from them and you have in the
1:41:10very short amount of time that I've been
1:41:11speaking to you for like a week or
1:41:12something have blown my mind open I got
1:41:15to see the behind the scenes of Beast
1:41:17games and my entire mind as I sat there
1:41:19on the sofa I like remember where I was
1:41:20sat when I saw the behind the scenes
1:41:22just exploded MH and you made me um in
1:41:25that moment realize how much I'd limited
1:41:27myself as someone that I considers
1:41:28themselves to be really ambitious I'd
1:41:29limited myself and so I wanted to say
1:41:32thank you because you're not just doing
1:41:33that for me you're doing that for tens
1:41:35of millions hundreds of millions of
1:41:37people all at the same time and you're
1:41:39giving them the the road map but also a
1:41:41blueprint and the mentality and the
1:41:42belief that they too don't have to live
1:41:47the life that school or the system has
1:41:49told them they have in the Box agre
1:41:51exactly so thank you so much honestly
1:41:53cuz we need more people like you and I'm
1:41:55I'm your biggest fan thank you I really
1:41:57really appreciate you thank you all
1:41:58right let's see if we can break into a
1:41:59Walmart you're so funny some of the most
1:42:03successful fascinating and insightful
1:42:04people in the world have sat across from
1:42:06me at this table and at the end of every
1:42:07conversation I asked them to leave a
1:42:09question behind in the famous Diary of a
1:42:12CEO and it's a question designed to
1:42:14spark the kind of conversations that
1:42:15matter most the kind of conversations
1:42:17that can change your life we then take
1:42:19those questions and we put them on these
1:42:22cards on every single card you can see
1:42:24the person who left the question the
1:42:28question they asked and on the other
1:42:29side if you scan that barcode you can
1:42:31see who answered it next something I
1:42:34know a lot of you have wanted to know
1:42:35and the only way to find out is by
1:42:37getting yourself some conversation cards
1:42:39which you can play at home with friends
1:42:40and family at work with colleagues and
1:42:43also with total strangers on holiday
1:42:44I'll put a link to the conversation
1:42:46cards in the description below you can
1:42:47get yours at the diary.com
1:42:51[Music]
1:42:54oh
1:42:55[Music]

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